1 00:00:02,240 --> 00:00:20,039 Speaker 1: This is pet Life Radio. Let's talk pets. 2 00:00:22,640 --> 00:00:25,800 Speaker 2: Hello, pet lovers, Welcome to Best That's for Pets. I'm 3 00:00:25,839 --> 00:00:30,399 your show host, Michelle Byrne. So it's a fresh new year. 4 00:00:30,679 --> 00:00:34,240 I'm excited. And you know, we always start the year 5 00:00:34,280 --> 00:00:37,679 with promises to ourselves to take care of ourselves better, 6 00:00:38,240 --> 00:00:41,799 and that usually last two weeks. But we also always 7 00:00:41,840 --> 00:00:44,719 promise to take care of our pets better. That seems 8 00:00:44,719 --> 00:00:47,920 to last a lot longer. So what does that say? 9 00:00:47,960 --> 00:00:51,840 We're kinder to our pets than ourselves. You know, we priorities, right, 10 00:00:52,079 --> 00:00:54,640 all right, So my guest today, we're going to talk 11 00:00:54,679 --> 00:01:00,200 about raw nutrition, which is very exciting and becoming more 12 00:01:00,320 --> 00:01:03,280 and more popular. So stay tuned. We'll be right back. 13 00:01:05,680 --> 00:01:09,359 Speaker 3: Take a bite out of your competition, advertise your business 14 00:01:09,400 --> 00:01:12,680 with an ad in Petlife Radio podcasts and radio shows. 15 00:01:12,959 --> 00:01:15,640 There is no other pet related media that is as 16 00:01:15,760 --> 00:01:18,760 large and reaches more pet parents and pet lovers than 17 00:01:18,840 --> 00:01:22,760 pet Life Radio with over seven million monthly listeners. Pet 18 00:01:22,799 --> 00:01:26,879 Life Radio podcasts are available on all major podcast platforms, 19 00:01:27,079 --> 00:01:30,079 and our live radio stream goes out to over two 20 00:01:30,239 --> 00:01:34,920 hundred and fifty million subscribers on iHeartRadio, Odyssey, tune In 21 00:01:35,120 --> 00:01:38,200 and other streaming apps. For more information on how you 22 00:01:38,359 --> 00:01:41,920 can advertise on the number one pet podcast and radio network, 23 00:01:42,040 --> 00:01:46,799 visit petlife Radio dot com. Slash advertised today. 24 00:01:47,719 --> 00:01:59,719 Speaker 4: Let's talk pets on Petlifradio dot com. 25 00:02:00,239 --> 00:02:04,200 Speaker 2: Welcome back everyone. I'd like to welcome Ashlyn Lane. She 26 00:02:04,400 --> 00:02:09,599 is the consumer experience manager of Vital Essentials. Welcome Ashlin. 27 00:02:09,960 --> 00:02:11,560 Speaker 5: Thank you so much. I'm so happy to be here. 28 00:02:11,960 --> 00:02:15,080 Speaker 2: I'm so happy to have you. So even though we're 29 00:02:15,120 --> 00:02:17,960 recording this at the very end of twenty twenty five, 30 00:02:18,039 --> 00:02:20,840 this show will be out to all of our listeners 31 00:02:21,400 --> 00:02:25,400 in twenty twenty six. So since we're starting a new year, 32 00:02:26,120 --> 00:02:30,080 many people, you know, reset their wellness habits. And I 33 00:02:30,199 --> 00:02:33,280 talked a little bit in the intro about, you know, 34 00:02:33,400 --> 00:02:37,400 thinking about updating our pets health routines. What are your 35 00:02:37,439 --> 00:02:38,080 thoughts on that. 36 00:02:38,560 --> 00:02:41,120 Speaker 5: Yeah, So the holidays are a busy time for everybody 37 00:02:41,360 --> 00:02:43,319 and most of us, even our pets, are going to 38 00:02:43,319 --> 00:02:45,840 get out of our normal rhythms. We've got holiday parties, 39 00:02:45,879 --> 00:02:48,680 we've got friends and family bringing all the treats by 40 00:02:48,879 --> 00:02:52,319 everybody knows how that goes. So while we kind of 41 00:02:52,360 --> 00:02:55,159 take the beginning of a new year to reset, think 42 00:02:55,159 --> 00:02:59,520 about our own usually fitness and health and diet. It's 43 00:02:59,560 --> 00:03:02,560 a really really easy pathway to just thinking about that 44 00:03:02,599 --> 00:03:04,800 for our pets as well. A lot of people you 45 00:03:04,840 --> 00:03:06,560 know are going to start a new fitness routine, it's 46 00:03:06,599 --> 00:03:09,000 really easy to bring your pets along, especially if you 47 00:03:09,039 --> 00:03:11,360 have dogs, super easy to add them into your walks 48 00:03:11,360 --> 00:03:13,199 and runs that you might be starting in the new year. 49 00:03:13,560 --> 00:03:16,280 And if you're already in that mindset of change, it's 50 00:03:16,400 --> 00:03:19,280 a great time to be taking a deeper look. If 51 00:03:19,280 --> 00:03:21,120 you're doing that for your own diet, to do that 52 00:03:21,199 --> 00:03:22,240 for your pets as well. 53 00:03:22,479 --> 00:03:25,680 Speaker 2: So when pet parents think about their dogs and cats 54 00:03:25,759 --> 00:03:29,520 overall well being, what are some early signs that indicate 55 00:03:30,000 --> 00:03:33,240 it might be time to rethink their diet. I'm going 56 00:03:33,319 --> 00:03:35,360 to answer my own question because one of the obvious 57 00:03:35,439 --> 00:03:39,360 is if they're overweight, because that's usually you know, most pets. 58 00:03:39,439 --> 00:03:43,080 Parents can see that, right would assume. But what are 59 00:03:43,120 --> 00:03:45,000 some other indications they can look for? 60 00:03:45,400 --> 00:03:47,919 Speaker 5: Yeah, weight is a great one. Some of the best 61 00:03:47,919 --> 00:03:51,439 indicators whether a diet's working or not are digestive markers 62 00:03:51,439 --> 00:03:53,800 like stool quality and frequency. Those are things that we 63 00:03:53,879 --> 00:03:56,199 tend to pay a lot of attention to, and skin 64 00:03:56,280 --> 00:03:58,800 and coat health is another really really obvious one. If, 65 00:03:58,919 --> 00:04:01,520 especially if you're looking at your pet all the time, 66 00:04:01,599 --> 00:04:05,159 they're wanting attention, you're petting them, you're touching their hair 67 00:04:05,319 --> 00:04:09,000 and their skin. You're going to notice if they're having 68 00:04:09,319 --> 00:04:12,319 a lot of dan druff or excessive shedding or itching, 69 00:04:12,400 --> 00:04:16,160 or a really dull coat. You'll also definitely notice if 70 00:04:16,199 --> 00:04:20,399 your pet is like constipated or they have very loose stools. 71 00:04:20,399 --> 00:04:22,920 So on either end of that spectrum, that's something that 72 00:04:22,959 --> 00:04:26,600 you're probably gonna be able to notice super easily. How 73 00:04:26,639 --> 00:04:29,920 often they're going to the bathroom is another indicator, and 74 00:04:30,000 --> 00:04:32,879 so most pets are definitely gonna let you know if 75 00:04:32,959 --> 00:04:35,879 they like their food too. And that's another really easy 76 00:04:35,879 --> 00:04:38,000 one that I think we overlook because it sounds so 77 00:04:38,199 --> 00:04:42,439 obvious sometimes, but we sometimes tend to forget that we 78 00:04:42,480 --> 00:04:44,560 want them to like the food too, And so if 79 00:04:44,600 --> 00:04:48,199 they're not enjoying something, they will probably let you know, 80 00:04:48,279 --> 00:04:50,639 and you'll be able to see either a decrease in 81 00:04:50,680 --> 00:04:52,519 interest or a lack of interest from the beginning if 82 00:04:52,519 --> 00:04:55,000 you offer something that they're not super interested in, and 83 00:04:55,040 --> 00:04:57,279 so any of those might be signs that it's time 84 00:04:57,319 --> 00:04:58,360 to think about something now. 85 00:04:58,600 --> 00:05:03,319 Speaker 2: Okay, thanks. So, so let's talk about Vital Essentials. Let's 86 00:05:03,399 --> 00:05:06,639 talk about raw nutrition. And before we get into it 87 00:05:06,759 --> 00:05:09,839 and discussing what raw nutrition is, I just want to 88 00:05:09,879 --> 00:05:12,040 put out a message. I try to do this whenever 89 00:05:12,079 --> 00:05:15,000 I can. You know, plant based has been a thing 90 00:05:15,279 --> 00:05:19,480 for two legged people, guys. It doesn't work for your pets. 91 00:05:19,759 --> 00:05:23,279 It's possible to have your dog on a plant based diet, possible, 92 00:05:23,480 --> 00:05:27,639 but it is fatal for your cats. They are carnivores. 93 00:05:28,240 --> 00:05:30,720 So if you have an issue with it, then you 94 00:05:30,720 --> 00:05:34,680 go plant not your cat and probably not your dog. Ashley, 95 00:05:34,800 --> 00:05:35,959 what are your thoughts on that? 96 00:05:36,360 --> 00:05:36,480 Speaker 6: So? 97 00:05:37,120 --> 00:05:40,480 Speaker 5: I mean, you're absolutely right. Dogs can survive on a 98 00:05:40,519 --> 00:05:43,439 plant based diet, they will not thrive on it, and 99 00:05:43,519 --> 00:05:46,959 cats cannot survive on a plant based diet. So you're 100 00:05:47,079 --> 00:05:51,000 one hundred percent correct. That's something that at Vital Essentials 101 00:05:51,000 --> 00:05:55,279 we're super serious about. Our diets are literally entirely meat 102 00:05:55,439 --> 00:05:57,439 with a handful of supplements that make up less than 103 00:05:57,480 --> 00:06:00,560 one percent of the final formula. So we're very very 104 00:06:00,600 --> 00:06:04,399 serious about providing them appropriate nutrition that's led by protein 105 00:06:05,079 --> 00:06:09,000 and something that is highly digestible and doesn't contain all 106 00:06:09,120 --> 00:06:13,639 these unnecessary ingredients and especially plant ingredients that they just 107 00:06:14,199 --> 00:06:16,279 are not super equipped to digest. 108 00:06:16,680 --> 00:06:19,600 Speaker 2: Okay, and I know that's a little while we're talking 109 00:06:19,600 --> 00:06:22,639 about nutriation. It's a little off topic, but I like 110 00:06:22,720 --> 00:06:25,879 to mention that on shows where it can relate because 111 00:06:26,360 --> 00:06:30,240 I have gotten I've received so many emails about, you know, 112 00:06:30,279 --> 00:06:32,759 because vegan for two legged people, it's a buzzword. Now 113 00:06:32,800 --> 00:06:36,680 it's like, I'm somewhat but I did the vegan thing 114 00:06:36,720 --> 00:06:39,120 when when there wasn't a plant based this and that 115 00:06:39,279 --> 00:06:42,279 all over the place, you had to get real creative. Yes, 116 00:06:43,279 --> 00:06:47,000 and I've adjusted some, but I don't do that for 117 00:06:47,160 --> 00:06:50,079 my pets. Their bodies are different, they have different needs, 118 00:06:50,319 --> 00:06:54,160 and people get I think, hung up in the fat 119 00:06:54,199 --> 00:06:57,240 of the moment, so to speak, absolutely, and then they 120 00:06:57,240 --> 00:06:59,279 want to, you know, put that on their pets. And 121 00:06:59,439 --> 00:07:03,160 people need to be educated on that as much as possible. Okay, 122 00:07:03,240 --> 00:07:06,920 let's talk about raw nutrition, which is something that has 123 00:07:07,040 --> 00:07:11,040 been hoody prevalent in the pet industry probably the last 124 00:07:11,240 --> 00:07:13,279 I want to say, it's been around the last ten years, 125 00:07:13,319 --> 00:07:16,600 but the last five years has really taken off. So 126 00:07:16,720 --> 00:07:19,839 what exactly is raw nutrition and how is it different 127 00:07:19,839 --> 00:07:22,079 from traditional kibble or canned. 128 00:07:21,759 --> 00:07:25,439 Speaker 5: Food, so raws exactly what it sounds like. It's not cooked. 129 00:07:25,680 --> 00:07:29,079 Cooking is pretty much always not even pretty much. It 130 00:07:29,120 --> 00:07:31,000 is always going to be defined in the pet food 131 00:07:31,000 --> 00:07:35,920 industry as adding heat to something to alter the especially 132 00:07:35,959 --> 00:07:39,560 protein structure, and alter the food in a way that 133 00:07:39,959 --> 00:07:42,560 the safe part of it is that it removes pathogens, 134 00:07:42,560 --> 00:07:45,079 but there are other ways to remove pathogens as well. 135 00:07:45,120 --> 00:07:46,759 You don't have to cook the food to have a 136 00:07:46,800 --> 00:07:50,240 safe food. And so the biggest drawback of cooking food 137 00:07:50,800 --> 00:07:54,800 is that it inherently causes nutrient losses. So we're looking 138 00:07:55,079 --> 00:07:58,879 not only at macro nutrient losses that's protein, fat, and carbs, 139 00:07:58,920 --> 00:08:02,160 but we're also looking at pretty significant micro nutrient losses 140 00:08:02,199 --> 00:08:05,720 that's vitamins and minerals. There's also multiple scientific studies that 141 00:08:05,839 --> 00:08:09,120 show that raw food is inherently more digestible than kibbler 142 00:08:09,120 --> 00:08:12,399 can food. And what that means is that it's easier 143 00:08:12,399 --> 00:08:16,079 for our pets bodies to break down into usable fuels, 144 00:08:16,120 --> 00:08:20,000 so usable nutrients that they can get energy from. They're 145 00:08:20,040 --> 00:08:24,519 going to be far better off with something that's less 146 00:08:24,560 --> 00:08:29,480 processed versus a cooked, highly processed diet like Kibbler can food. 147 00:08:29,839 --> 00:08:35,320 Speaker 2: Okay, thanks, what makes vital essentials special in the raw food. 148 00:08:35,120 --> 00:08:37,559 Speaker 5: Market, So I kind of touched on it earlier, but 149 00:08:37,600 --> 00:08:39,960 it's the fact that we don't use any plant material. 150 00:08:40,039 --> 00:08:43,120 Our diets are literally just meat. We use a high 151 00:08:43,159 --> 00:08:46,159 proportion of organ meats in our diets to meet the 152 00:08:46,240 --> 00:08:51,000 micronutrient needs. Where a lot of other brands will use fruits, vegetables, 153 00:08:51,000 --> 00:08:54,759 and sometimes grains to add vitamins and minerals to their diet. 154 00:08:55,240 --> 00:08:58,399 Instead of that, we're using a larger amount of organ 155 00:08:58,480 --> 00:09:00,559 meat than what a lot of other brands would use, 156 00:09:01,080 --> 00:09:05,519 and we're getting our micronutrient content from those organ meats. 157 00:09:05,840 --> 00:09:09,279 We have decided to formulate this way because when you 158 00:09:09,320 --> 00:09:13,159 look at the differences in the digestive system of a 159 00:09:13,200 --> 00:09:18,240 dog and cat versus something like a cow, they're completely 160 00:09:18,279 --> 00:09:22,799 different digestive systems because they're designed to process completely different 161 00:09:22,840 --> 00:09:27,200 types of diets. So we have chosen to gear our 162 00:09:27,279 --> 00:09:30,799 diets with a lot of meat handful of supplements to 163 00:09:30,919 --> 00:09:34,279 best meet their needs and be that fuel that they 164 00:09:34,399 --> 00:09:37,360 need to live a vital life. 165 00:09:37,440 --> 00:09:40,480 Speaker 2: Okay, thanks, Yeah, A lot of people have thought about 166 00:09:40,559 --> 00:09:43,000 raw food, but they're not quite sure and there's a 167 00:09:43,000 --> 00:09:46,399 lot of misconceptions out there. What are some of the 168 00:09:46,440 --> 00:09:50,679 misconceptions you hear about with regards to raw feeding and 169 00:09:51,120 --> 00:09:54,519 what are your suggestions to help pet parents get past 170 00:09:54,600 --> 00:09:56,000 these misconceptions. 171 00:09:56,600 --> 00:09:58,639 Speaker 5: Yeah, the biggest one I think that I hear is 172 00:09:58,679 --> 00:10:01,559 that it's difficult to feed raw and that doesn't have 173 00:10:01,679 --> 00:10:03,879 to be true. So I think a lot of times 174 00:10:03,960 --> 00:10:07,159 people think about home prepared raw when they're thinking about 175 00:10:07,399 --> 00:10:11,399 I need to buy raw chicken and then some raw organs, 176 00:10:11,440 --> 00:10:14,360 and then I'm going to have to add broccoli and 177 00:10:14,799 --> 00:10:17,080 strawberries and blueberries and all these things to make sure 178 00:10:17,080 --> 00:10:20,159 it's complete and balance with commercial raw food as a 179 00:10:20,200 --> 00:10:22,919 first step, all that math has done for you, the 180 00:10:22,960 --> 00:10:25,360 formulation is already done. You know it's complete and balance. 181 00:10:25,679 --> 00:10:28,159 And then taking it a step further. Since we do 182 00:10:28,240 --> 00:10:31,519 have frozen diets, we also have freeze dried diets as well, 183 00:10:31,840 --> 00:10:34,679 and freeze dried is such a convenient way to feed 184 00:10:34,759 --> 00:10:38,759 raw food because it doesn't have to be refrigerated or frozen. 185 00:10:39,200 --> 00:10:42,480 It can be stored at room temperature, and it makes 186 00:10:42,519 --> 00:10:46,960 it just so much easier to navigate feeding raw because 187 00:10:47,000 --> 00:10:49,639 it takes all of those logistics out of the equation, 188 00:10:50,159 --> 00:10:52,399 makes it easier to travel with which is a big 189 00:10:52,440 --> 00:10:54,840 reason that a lot of people don't feed raw since 190 00:10:54,879 --> 00:10:57,200 it can be if you're using frozen or fresh raw, 191 00:10:57,200 --> 00:10:59,799 it can be very difficult to travel with because I 192 00:10:59,840 --> 00:11:03,080 have to be temperature controlled. Another big one is people 193 00:11:03,120 --> 00:11:06,080 think that often people think that raw has to be 194 00:11:06,120 --> 00:11:09,320 all or nothing, and that's not true. You don't have 195 00:11:09,360 --> 00:11:11,879 to feed one hundred percent raw to get benefits. There 196 00:11:11,919 --> 00:11:14,200 are some studies that show that benefits start at just 197 00:11:14,240 --> 00:11:17,320 twenty percent of your pet's diet, and so we believe 198 00:11:17,480 --> 00:11:19,879 that adding a little bit of raw is better than none. 199 00:11:20,159 --> 00:11:23,519 So anything that you can add to your current feeding 200 00:11:23,600 --> 00:11:26,879 routine to include a little bit of raw in there, 201 00:11:26,960 --> 00:11:30,440 even if that's just treats, that's beneficial, and that's better 202 00:11:30,480 --> 00:11:32,919 than not having anything in the diet at all. We 203 00:11:32,960 --> 00:11:36,519 also make it super easy to feed partial raw and 204 00:11:36,639 --> 00:11:40,120 partial kibble or fresh food or whatever else you're feeding 205 00:11:40,240 --> 00:11:43,440 with our nutrition calculator. So on our website, you can 206 00:11:43,480 --> 00:11:46,120 access our nutrition Calculator and you can tell it a 207 00:11:46,159 --> 00:11:48,720 little bit about your pets, a little bit about the 208 00:11:48,759 --> 00:11:51,200 diet you're currently feeding, and it's going to give you 209 00:11:51,279 --> 00:11:55,120 personalized recommendations based on how much raw food you want 210 00:11:55,120 --> 00:11:57,360 to include in your diet. So if you say you 211 00:11:57,399 --> 00:11:59,799 want to feed fifty percent vital essentials, you're going to 212 00:11:59,840 --> 00:12:02,159 tell it what else you're feeding right now. It's going 213 00:12:02,240 --> 00:12:04,279 to give you a new recommendation for how much to 214 00:12:04,399 --> 00:12:07,399 decrease the current food buy and then how much vital 215 00:12:07,480 --> 00:12:10,919 essentials to add To make that new feeding routine a 216 00:12:10,960 --> 00:12:12,840 complete no brainer for you. We're going to do all 217 00:12:12,879 --> 00:12:14,960 the work for you and make it super super easy 218 00:12:15,000 --> 00:12:16,960 for you to just improve your pet's diet by that 219 00:12:17,039 --> 00:12:18,159 little bit much more. 220 00:12:18,159 --> 00:12:21,159 Speaker 2: So, how do you recommend pet parents sussess whether their 221 00:12:21,240 --> 00:12:24,399 dogg or cat is benefiting from the addition of raw nutrition. 222 00:12:25,159 --> 00:12:27,639 Speaker 5: So we recommend there's a couple of different things they 223 00:12:27,679 --> 00:12:30,440 can look at. Body condition is a great one. With 224 00:12:30,919 --> 00:12:34,440 raw nutrition, you're usually going to see an increase in 225 00:12:34,639 --> 00:12:38,039 lean muscle mass, and so you'll see them bulk up 226 00:12:38,080 --> 00:12:39,960 in muscle a little bit, but they will still look 227 00:12:40,039 --> 00:12:42,799 very fit. They're not going to be overweight. That's a 228 00:12:42,840 --> 00:12:45,320 fantastic thing that you can look for. One of the 229 00:12:45,320 --> 00:12:47,600 biggest benefits that we see, and this is a longer 230 00:12:47,679 --> 00:12:51,840 term benefit, but we do tend to see very very shiny, 231 00:12:52,039 --> 00:12:56,360 lustrous coat and reduce standraff or no dandriff at all, 232 00:12:56,720 --> 00:13:01,879 reduce itching and reduce ear in facts and things like that. 233 00:13:02,120 --> 00:13:04,360 And then again the stool is a really big one too. 234 00:13:04,480 --> 00:13:07,480 The biggest report that we hear is that pet stools 235 00:13:07,519 --> 00:13:10,039 are firm without being too crumbly, and they are a 236 00:13:10,080 --> 00:13:12,519 lot less frequent. And so what's normal for your own 237 00:13:12,559 --> 00:13:15,279 pet can vary based on you know, quite a few things, 238 00:13:15,320 --> 00:13:19,000 but you will definitely notice the difference in all of 239 00:13:19,039 --> 00:13:22,200 those things, especially the longer you feed raw as well, 240 00:13:22,240 --> 00:13:24,919 those things to continue to get better the longer you feed. 241 00:13:25,120 --> 00:13:27,120 Speaker 2: Okay, we're going to take a quick break and we'll 242 00:13:27,159 --> 00:13:27,919 be right back. 243 00:13:30,200 --> 00:13:32,159 Speaker 5: Real people, real stories. 244 00:13:32,279 --> 00:13:35,480 Speaker 6: Our little dog developed this loomph problem at the chemotherapy 245 00:13:35,559 --> 00:13:39,159 lasted for six months, started developing more lymph nose, so 246 00:13:39,279 --> 00:13:41,960 I thought I'd just try Carnivalre. The lymph nose started 247 00:13:41,960 --> 00:13:43,879 to go down. Then I took them into the vet 248 00:13:43,879 --> 00:13:45,879 to him checked out and there was no signs at 249 00:13:45,919 --> 00:13:46,960 all inside. 250 00:13:46,600 --> 00:13:48,720 Speaker 1: Like cad had issues that developed into the height. 251 00:13:48,840 --> 00:13:51,279 Speaker 6: And three months later my ven airings and this go 252 00:13:51,279 --> 00:13:54,240 ahead and remove the eye. I heard the Carnivore on advertising, 253 00:13:54,480 --> 00:13:56,120 so I said, you know what, I'm going to order 254 00:13:56,159 --> 00:13:58,639 this product. They did the procedure. They did all the 255 00:13:58,639 --> 00:14:00,480 death and they did I don't know what you did. 256 00:14:00,879 --> 00:14:03,000 Speaker 2: This product they DESI. 257 00:14:03,159 --> 00:14:04,360 Speaker 6: I've got a labrador. 258 00:14:04,600 --> 00:14:06,840 Speaker 5: You could hardly lift yourself up off the floor. 259 00:14:07,039 --> 00:14:10,080 Speaker 6: The treatment was chemotherapy. That's when I said this could 260 00:14:10,120 --> 00:14:10,720 be the ticket. 261 00:14:10,840 --> 00:14:12,879 Speaker 5: About three weeks you could tell she. 262 00:14:12,960 --> 00:14:15,559 Speaker 6: Was very alert. She was going on buy my walk 263 00:14:15,679 --> 00:14:17,720 and she is just like crime again. 264 00:14:18,000 --> 00:14:21,279 Speaker 2: Well eight six six eight three six eight seven three five. 265 00:14:21,440 --> 00:14:24,679 That's eight six six eight three six eight seven three five. 266 00:14:25,080 --> 00:14:26,879 Speaker 6: Or visit carnivore dot com. 267 00:14:27,000 --> 00:14:29,440 Speaker 5: That's c A r N I v O r A 268 00:14:29,600 --> 00:14:30,159 dot com. 269 00:14:30,360 --> 00:14:34,399 Speaker 2: Use promo code pet life at checkout for fifteen percent 270 00:14:34,519 --> 00:14:37,679 off your order at carnivora dot com. 271 00:14:38,399 --> 00:14:42,639 Speaker 4: Let's talk past, Let's done, Petty Radio, Headline Radio. 272 00:14:42,799 --> 00:14:54,120 Speaker 7: Pet Live Radio dot com. 273 00:14:54,279 --> 00:14:58,600 Speaker 2: Welcome back everyone. We're talking to Ashlyn Lane about raw food, 274 00:14:59,000 --> 00:15:04,080 nutrition and the great products at vital Essentials. So Ashland 275 00:15:04,080 --> 00:15:06,879 and we were talking about before the break about how 276 00:15:06,879 --> 00:15:10,000 your forbade can benefit from raw food and it doesn't 277 00:15:10,000 --> 00:15:12,279 have to be in all or nothing. What types of 278 00:15:12,279 --> 00:15:15,200 products does Vital Essentials have, So we've. 279 00:15:15,000 --> 00:15:17,879 Speaker 5: Got quite a range of things. We do have some 280 00:15:18,039 --> 00:15:20,679 treats and chews, that tend to be really really popular. 281 00:15:20,720 --> 00:15:23,080 Those are items that a lot of people might know 282 00:15:23,200 --> 00:15:25,799 us for, So things like our minnows that's our number 283 00:15:25,840 --> 00:15:29,320 one sellar. People love our minnows treats. They're super unique. 284 00:15:29,399 --> 00:15:32,080 We have our raw bar treats which are really recognizable 285 00:15:32,080 --> 00:15:35,960 as well. So we have things like salmon skins, pigs snouts, 286 00:15:36,080 --> 00:15:40,200 duck heads, duck necks, turkey necks, all sorts of kind 287 00:15:40,240 --> 00:15:44,559 of whole animal treats and chews. And then we also 288 00:15:44,799 --> 00:15:48,600 have our entrees, So we have frozen and freeze dried 289 00:15:48,919 --> 00:15:53,240 entrees for dogs and cats, and those are available in 290 00:15:53,279 --> 00:15:55,679 a couple different formats. So for our frozen we have 291 00:15:55,799 --> 00:15:58,480 just the frozen patties. On the freeze dried side, we 292 00:15:58,519 --> 00:16:01,919 have three different formats, have freeze dried patties, freeze dried 293 00:16:01,960 --> 00:16:04,360 crunching nibs, and then freeze dried soft nibs. So we 294 00:16:04,399 --> 00:16:07,399 have quite a few different options depending on pets needs. 295 00:16:07,759 --> 00:16:12,000 And we really specialize in having a wide variety of 296 00:16:12,039 --> 00:16:15,080 protein options available as well as some novel proteins. 297 00:16:15,440 --> 00:16:18,600 Speaker 2: Okay, thanks, I had a smile when you said entrees. 298 00:16:19,120 --> 00:16:21,039 Do you think we would have even used that word? 299 00:16:21,080 --> 00:16:23,480 Maybe five years ago, two years. 300 00:16:23,200 --> 00:16:25,440 Speaker 5: Ago, it has definitely become more popular. 301 00:16:25,840 --> 00:16:28,639 Speaker 2: Which entree would you like tonight? Would you like rabbit 302 00:16:28,720 --> 00:16:29,679 or would you like duck? 303 00:16:29,919 --> 00:16:32,480 Speaker 5: Right, it's so similar right to what we do in 304 00:16:32,559 --> 00:16:33,159 human food. 305 00:16:33,480 --> 00:16:36,480 Speaker 2: Hey, you know, we're getting better and better at being 306 00:16:36,519 --> 00:16:40,360 better pet parents at extending the life of our furbabes. 307 00:16:40,519 --> 00:16:43,639 So we're just improving it, you know. So it's all 308 00:16:43,679 --> 00:16:47,519 a good thing. Speaking of pet wellness and long term health, 309 00:16:47,879 --> 00:16:51,480 how can a rog diet help a pets diet reduce 310 00:16:51,519 --> 00:16:55,879 save maybe vet visits, or extend their life or minimize 311 00:16:55,879 --> 00:16:57,679 any long term health issues. 312 00:16:58,039 --> 00:17:01,679 Speaker 5: Yeah, this is super individual. Obviously, every pet's unique, Every 313 00:17:01,759 --> 00:17:04,759 dogger cat is individual and has their own needs and 314 00:17:05,119 --> 00:17:09,440 health challenges or health strengths. But in general, we often 315 00:17:09,599 --> 00:17:14,400 see pets that have unknown allergies or sensitivities really improving 316 00:17:14,839 --> 00:17:18,039 with the introduction of raw diets and especially diets like 317 00:17:18,119 --> 00:17:22,559 vital essentials that are super simple and only meet a 318 00:17:22,599 --> 00:17:24,599 lot of those pet parents are finding themselves in the 319 00:17:24,640 --> 00:17:27,079 vets office every couple of weeks trying to mitigate an 320 00:17:27,079 --> 00:17:30,720 ear infection or excessive itching or other problems that they 321 00:17:30,799 --> 00:17:33,640 can't seem to find the root cause for and so 322 00:17:33,720 --> 00:17:36,359 when they change to a simpler diet like something like 323 00:17:36,440 --> 00:17:40,519 Vital Essentials, that's removing a lot of common allergens and 324 00:17:40,559 --> 00:17:43,759 it often resolves those issues without them needing to do 325 00:17:43,880 --> 00:17:46,799 a lot of deep diving into what exactly, you know, 326 00:17:46,839 --> 00:17:49,599 what specific ingredient it was that might have been causing 327 00:17:49,599 --> 00:17:52,039 those problems. And at the end of the day, when 328 00:17:52,079 --> 00:17:55,160 you're finally solving the root cause of all of the 329 00:17:55,359 --> 00:17:58,160 individual symptoms you've been seeing, you're going to find yourself 330 00:17:58,200 --> 00:18:00,759 calling your vet less often because your pets a lot 331 00:18:00,799 --> 00:18:03,720 happier and healthier as a result of that diet change. 332 00:18:03,880 --> 00:18:06,160 Speaker 2: And would you say that diet change is due to 333 00:18:06,240 --> 00:18:09,680 the protein quality that helps pets, like helps them with 334 00:18:09,680 --> 00:18:13,920 their energy, their mobility, helps their immune help as they age. 335 00:18:14,200 --> 00:18:16,559 Speaker 5: I think that's a huge part of it. Yes, protein 336 00:18:16,640 --> 00:18:19,599 quality is essential to a healthy pet. For sure. Dogs 337 00:18:19,640 --> 00:18:22,920 and cats are both carnivores by classification, so their needs 338 00:18:22,960 --> 00:18:25,720 are best met with a high meat protein forward diet. 339 00:18:25,759 --> 00:18:30,680 And that's in comparison to something like high plant protein diets, 340 00:18:30,720 --> 00:18:35,880 so dyets that contain protein isolates like p protein, potato protein, 341 00:18:35,960 --> 00:18:38,960 or corn gluten meal. Those are all really common plant 342 00:18:38,960 --> 00:18:43,039 proteins that you'll find in heavier plant based kibbles or 343 00:18:43,119 --> 00:18:46,200 kibble that relies at least more heavily on plant protein 344 00:18:46,240 --> 00:18:49,680 than animal protein. And it's important that we meet those 345 00:18:49,680 --> 00:18:53,319 amino acid requirements. Amino Acids are the building blocks of 346 00:18:53,359 --> 00:18:57,960 protein with the most appropriate source of amino acids, and 347 00:18:58,000 --> 00:19:01,079 so meat meets those amino acids perfectly. It provides the 348 00:19:01,200 --> 00:19:04,720 exact amino acid profile that dogs and cats need, and 349 00:19:04,759 --> 00:19:07,839 it's super easy for them to digest and they love it. 350 00:19:07,839 --> 00:19:11,000 It's super super tasty for them. So all of those 351 00:19:11,000 --> 00:19:13,960 things kind of line up to put your pet in 352 00:19:14,000 --> 00:19:17,640 a better position for again, their energy, their mobility. When 353 00:19:17,640 --> 00:19:19,839 their body is working the way it's supposed to, they 354 00:19:19,920 --> 00:19:22,400 usually feel better, which means they're able to do more 355 00:19:22,440 --> 00:19:25,000 with you and you can get more quality time with 356 00:19:25,039 --> 00:19:25,519 your pets. 357 00:19:25,759 --> 00:19:29,960 Speaker 2: Okay, thanks, If there is one specific condition that you 358 00:19:30,000 --> 00:19:32,839 can say this is, and I know all pets are different, 359 00:19:32,880 --> 00:19:35,839 you know cats and dogs are different at different ages, 360 00:19:35,880 --> 00:19:39,039 different breeds, so it's not it's a generalization kind of 361 00:19:39,200 --> 00:19:43,240 question for sure, But is there a specific condition like 362 00:19:43,319 --> 00:19:48,440 either allergies or digestive issues or dull coats or being 363 00:19:48,519 --> 00:19:53,079 lethargic that raw nutrition would really help the most. 364 00:19:53,359 --> 00:19:56,240 Speaker 5: I think the two issues that I see the most 365 00:19:56,279 --> 00:20:00,359 improvement in, especially in what I do our body condition 366 00:20:00,440 --> 00:20:03,640 and skinning coat. Those are obviously very obvious too, so 367 00:20:03,799 --> 00:20:07,039 it's something that pet parents can very easily notice. But 368 00:20:07,119 --> 00:20:11,440 skinning coat issues is where we see the most dramatic improvement. 369 00:20:11,960 --> 00:20:14,680 It's very very easy to tell when your pet has 370 00:20:14,759 --> 00:20:18,119 gone from a poor coat condition, even if you maybe 371 00:20:18,119 --> 00:20:21,200 didn't realize that at the time. When you see that 372 00:20:21,279 --> 00:20:23,640 improvement and see how much better they've gotten, you can 373 00:20:23,680 --> 00:20:27,000 look back and see the massive difference. Again, it's something 374 00:20:27,039 --> 00:20:30,519 that's very very noticeable because we are very hands on 375 00:20:30,559 --> 00:20:33,480 with our pets. Usually it's something you can actually feel 376 00:20:33,480 --> 00:20:35,160 with your hands, you can see it with your eyes, 377 00:20:35,160 --> 00:20:37,240 you can see it in photos. It's something other people 378 00:20:37,279 --> 00:20:40,559 often notice and so that's a huge one. And then 379 00:20:40,640 --> 00:20:44,119 body condition, again it's very visual. This is something that 380 00:20:44,160 --> 00:20:47,839 we can see super, super easily. Raw diets are super 381 00:20:47,880 --> 00:20:50,559 beneficial on both ends of the spectrum for body condition 382 00:20:50,640 --> 00:20:54,240 as well. So whether that's an overweight pet or a 383 00:20:54,279 --> 00:20:57,359 pet that's underweight and needs to put on mass, those 384 00:20:57,440 --> 00:21:00,720 are both areas where a raw does it can help 385 00:21:00,839 --> 00:21:04,880 them reach the correct condition. Either by helping them lose 386 00:21:04,960 --> 00:21:07,640 weight and get to a leaner condition or put on 387 00:21:07,880 --> 00:21:10,880 muscle mass and get to a healthier spot. 388 00:21:11,079 --> 00:21:14,519 Speaker 2: Okay, that's great information. You know, as you know, raw 389 00:21:14,559 --> 00:21:19,039 food becomes more popular and more mainstream and people realize, 390 00:21:19,079 --> 00:21:22,079 you know, it's it's portable, but easily portable in the 391 00:21:22,160 --> 00:21:26,640 freed stride form. How do you see raw nutrition shaping 392 00:21:26,680 --> 00:21:28,200 the future of pet wellness? 393 00:21:28,519 --> 00:21:31,519 Speaker 5: Yeah, we're already seeing pet parents seek out better foods 394 00:21:31,559 --> 00:21:35,559 and alternative nutrition options to make their pets bowls better. 395 00:21:36,119 --> 00:21:38,039 And so because of that, I think we're going to 396 00:21:38,079 --> 00:21:41,240 continue to see the raw category just grow. As a result. 397 00:21:41,559 --> 00:21:44,720 Pet parents are challenging the status quo every single day 398 00:21:44,960 --> 00:21:48,319 as they become more educated and invested in nutrition and wellness, 399 00:21:48,359 --> 00:21:51,640 and so a very natural next step is taking that 400 00:21:51,759 --> 00:21:54,079 leap into raw feeding, even if it's just for part 401 00:21:54,119 --> 00:21:55,240 of their pets diets. 402 00:21:55,559 --> 00:21:58,039 Speaker 2: First of all, where can people find vital Essentials? 403 00:21:58,319 --> 00:22:02,319 Speaker 5: So, vital Essentials is available through independent brick and mortar 404 00:22:02,400 --> 00:22:06,599 pet stores nationwide. So you can visit vital essentials dot 405 00:22:06,599 --> 00:22:09,119 com and click find a store to search by your 406 00:22:09,200 --> 00:22:11,759 city and state or your zip code, and we can 407 00:22:11,799 --> 00:22:13,720 help you find stores in your area that carry it. 408 00:22:13,920 --> 00:22:17,599 We also have products available on vital essentials dot com 409 00:22:17,599 --> 00:22:20,279 to order directly from us, or you can order on 410 00:22:20,480 --> 00:22:21,480 Chewy or Amazon. 411 00:22:21,680 --> 00:22:25,400 Speaker 2: Okay, great, so it's easy to find vityl Essentials. Can 412 00:22:25,440 --> 00:22:28,160 you give us some tips as to some new products 413 00:22:28,200 --> 00:22:29,880 maybe coming out later this year? 414 00:22:30,559 --> 00:22:34,160 Speaker 5: Yes, I am super excited. We do have a new 415 00:22:34,240 --> 00:22:37,279 formula that we're releasing that I can share about. We're 416 00:22:37,359 --> 00:22:40,039 excited to add a new soft nibs formula to our 417 00:22:40,079 --> 00:22:43,480 lineup for dogs. It's going to be quail, pheasant and egg. 418 00:22:43,640 --> 00:22:46,200 It is a complete and balanced diet. It is a 419 00:22:46,240 --> 00:22:49,160 limited edition formula, so when it hits out there, I 420 00:22:49,319 --> 00:22:52,279 definitely recommend checking with your stores to see if they 421 00:22:52,319 --> 00:22:55,160 have it. I believe we may be offering it on 422 00:22:55,200 --> 00:22:58,119 our website as well, so if your local stores don't 423 00:22:58,160 --> 00:22:59,839 have it, you may be able to find it on 424 00:22:59,839 --> 00:23:02,599 our website. It's going to be a great fit for 425 00:23:02,839 --> 00:23:06,960 sensitive dogs who need novel proteins, and it's a very 426 00:23:07,000 --> 00:23:09,960 safe bet for dogs who are allergic to chicken because 427 00:23:09,960 --> 00:23:12,400 egg is a unique protein structure, so dogs that are 428 00:23:12,400 --> 00:23:16,000 allergic to chicken are not automatically allergic to egg, so 429 00:23:16,319 --> 00:23:19,440 this should be a great option for adding some variety 430 00:23:19,440 --> 00:23:22,519 for those sensitive pets or if this is something that 431 00:23:22,720 --> 00:23:24,440 you know, if you have a dog or even a 432 00:23:24,480 --> 00:23:27,839 cat that gets super bored easily. Since these are novel proteins, 433 00:23:27,880 --> 00:23:30,799 these should be super super attractive to those picky pets 434 00:23:31,079 --> 00:23:33,799 as long as they are into poultry, you know. But 435 00:23:34,200 --> 00:23:37,519 since they are novel proteins, they should be super interesting 436 00:23:37,759 --> 00:23:41,559 as a something new to introduce. They can absolutely be 437 00:23:41,599 --> 00:23:43,559 fed to cats as a treat or a topper, even 438 00:23:43,559 --> 00:23:46,079 though it's a dog entree. That doesn't mean cats can't 439 00:23:46,119 --> 00:23:48,079 have it at all. Cats can definitely have a small 440 00:23:48,119 --> 00:23:52,279 amount as long as their main diet is a cat food. 441 00:23:52,519 --> 00:23:55,160 But yeah, this is something that we're really really excited 442 00:23:55,160 --> 00:23:59,119 about and we are really hoping that everybody is going 443 00:23:59,160 --> 00:24:00,640 to be as excited about it as we are. 444 00:24:00,960 --> 00:24:04,240 Speaker 2: Well, I'm excited and thank you for the treats. My 445 00:24:04,319 --> 00:24:05,200 cats love them. 446 00:24:05,400 --> 00:24:06,119 Speaker 6: Ali was so glad. 447 00:24:06,200 --> 00:24:06,359 Speaker 5: Good. 448 00:24:06,599 --> 00:24:08,160 Speaker 2: What is your dog's favorite? 449 00:24:08,200 --> 00:24:11,319 Speaker 5: So I have two dogs. My dogs, I will say 450 00:24:11,359 --> 00:24:13,440 one of them is a Labrador, so he will eat anything, 451 00:24:13,759 --> 00:24:16,720 so he's not the best judge of what he really 452 00:24:16,759 --> 00:24:19,680 really loves. But my other dog is a senior and 453 00:24:19,759 --> 00:24:23,359 she is super picky. It's been really hard her entire 454 00:24:23,400 --> 00:24:26,480 life to figure out anything that she'll eat very consistently. 455 00:24:26,880 --> 00:24:29,480 She has yet to find a Vital Essentials product that 456 00:24:29,519 --> 00:24:32,119 she doesn't like. She will eat any of the vital 457 00:24:32,200 --> 00:24:34,960 Essentials treats, entrees or chewes that I put in front 458 00:24:34,960 --> 00:24:36,680 of her, And that really is the truth. 459 00:24:37,440 --> 00:24:38,319 Speaker 2: That's great news. 460 00:24:38,519 --> 00:24:40,880 Speaker 5: It's so wonderful, and it's you know, as she ages. 461 00:24:40,920 --> 00:24:44,240 It's nice to see her really enjoy the food and 462 00:24:44,279 --> 00:24:46,880 not just eat because she has to. You know, but 463 00:24:46,960 --> 00:24:50,480 I think her favorite is our lamb and whitefish soft nibs, 464 00:24:50,720 --> 00:24:54,000 very closely followed by the pork soft nibs. She is 465 00:24:54,079 --> 00:24:55,839 missing some teeth, so I do tend to stick for 466 00:24:55,880 --> 00:24:58,400 the soft nibs for her. And yeah, the lamb and 467 00:24:58,440 --> 00:25:00,799 whitefish and then the pork I think have than her favorites. 468 00:25:01,079 --> 00:25:03,240 Speaker 2: Oh good to know. Well, I want to thank you 469 00:25:03,279 --> 00:25:05,559 so much for coming on Best Bets for Pets and 470 00:25:05,640 --> 00:25:10,000 telling us about vital Essentials and the importance of raw food. 471 00:25:10,559 --> 00:25:12,880 Speaker 5: Thank you so much. Having New Year, I. 472 00:25:12,720 --> 00:25:16,240 Speaker 2: Hope everyone enjoyed this show. You know, ron Aetrishan is 473 00:25:16,279 --> 00:25:20,680 becoming so important and I love that vital Essentials has 474 00:25:20,759 --> 00:25:23,000 a great assortment of product. I love that they have 475 00:25:23,160 --> 00:25:27,079 freeze dried product. My cats love them. You know, Dennis 476 00:25:27,160 --> 00:25:30,359 is not picky for the oldest cat. He's a senior, 477 00:25:30,799 --> 00:25:34,279 and he's like a senior senior. He's about sixteen. He's 478 00:25:34,319 --> 00:25:38,880 not that picky, and he loved everything. Misstevamali's different story, 479 00:25:39,200 --> 00:25:40,880 but I didn't know what was her favorite. 480 00:25:40,920 --> 00:25:41,640 Speaker 5: The Middow's for. 481 00:25:41,640 --> 00:25:46,200 Speaker 2: Sure, but she loved everything. Charlotte is the strangest one. 482 00:25:46,240 --> 00:25:49,920 She's my misunderstood cat. You know, she operates in a 483 00:25:50,279 --> 00:25:53,160 in Charlotte world, and you know, I love them all, 484 00:25:53,200 --> 00:25:56,519 but Charlotte was at first you know, what is this 485 00:25:56,599 --> 00:25:58,440 and had a sniff a little bit, and then she 486 00:25:58,559 --> 00:26:00,799 gobbled it up and it actually came to find me 487 00:26:01,440 --> 00:26:04,799 and wanted more. And if you guys, you know, listen, 488 00:26:05,240 --> 00:26:07,599 and especially if you listen to my other show, Catitude, 489 00:26:07,920 --> 00:26:12,240 you'll know that Charlotte is my misunderstood oddcat and I'm 490 00:26:12,240 --> 00:26:15,240 not her favorite. So it was better in Europe for 491 00:26:15,279 --> 00:26:19,480 the treats. Anyways, the vital essential treats and food are fabulous. 492 00:26:19,559 --> 00:26:22,039 I tried the freeze dride and my cats love them, 493 00:26:22,079 --> 00:26:25,079 so thank you Mollie, Charlotte and Dennis, thank you to 494 00:26:25,160 --> 00:26:28,119 my guest Ashley Laine for coming on Best Bets for 495 00:26:28,240 --> 00:26:31,799 Pets and telling us about vital essentials and ron nutrition, 496 00:26:32,400 --> 00:26:35,279 And of course, thank you so much to my listening 497 00:26:35,319 --> 00:26:38,799 audience for listening to Best Bets for Pets for We've 498 00:26:38,799 --> 00:26:41,839 been doing this fifteen years, so thank you, thank you. 499 00:26:42,359 --> 00:26:43,880 I don't even know how many shows because in the 500 00:26:43,960 --> 00:26:46,440 beginning I did two shows per episodes, so I know 501 00:26:46,799 --> 00:26:49,359 it has to be over five hundred, so a lot 502 00:26:49,400 --> 00:26:53,640 of wonderful, wonderful, wonderful, wonderful products over the years, So 503 00:26:54,079 --> 00:26:57,039 thank you for listening. I so appreciate it. And of course, 504 00:26:57,680 --> 00:27:00,119 thank you to the magic of my producer, Thank you 505 00:27:00,160 --> 00:27:03,559 Mark Winter for all you do. You are so appreciated. 506 00:27:04,000 --> 00:27:08,359 Without his editing, our shows would not be as wonderful 507 00:27:08,440 --> 00:27:11,519 to listen to. I can guarantee you that, So thank 508 00:27:11,559 --> 00:27:15,359 you Mark for all you do. And hey, keep listening. 509 00:27:15,440 --> 00:27:17,599 You never know what we're going to happen next. On 510 00:27:17,839 --> 00:27:19,000 Best Bets for Pets. 511 00:27:19,920 --> 00:27:24,480 Speaker 4: Let's talk bets every week on demand only on Petlike 512 00:27:24,640 --> 00:27:34,440 Radio dot Com.