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<v Speaker 1>Helping leaders motivate their people to a higher level of

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<v Speaker 1>performance through strong human relations, team building, and goala giving.

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<v Speaker 1>This is the seven Minute Leadership Podcast with your host

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<v Speaker 1>Paul Fellovledo.

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<v Speaker 2>Hello everyone, and welcome to the seven Minute Leadership Podcast.

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<v Speaker 2>It's episode two eighty five. Today we're diving into a

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<v Speaker 2>topic that can make or break an organization, and that's

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<v Speaker 2>company culture as a competitive advantage. When people think about

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<v Speaker 2>competitive advantages, they often default to pricing, technology, or branding,

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<v Speaker 2>but one of the most overlooked and powerful things is

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<v Speaker 2>company culture. A strong, positive culture attracts top talent, keeps

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<v Speaker 2>employees engaged, and ultimately drives better results for your organization.

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<v Speaker 2>So let's break down how you can shape your culture

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<v Speaker 2>into a true competitive edge. Culture ultimately defines who you

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<v Speaker 2>attract and retain. Companies with a clear and strong culture

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<v Speaker 2>naturally attract the right people. Think about it. If your

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<v Speaker 2>culture promotes teamwork, accountability, and growth, you'll attract professionals who

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<v Speaker 2>align with those values. And on the flip side, a

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<v Speaker 2>weak or toxic culture repels good employees and welcomes dysfunction.

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<v Speaker 2>Retention is another key factor. When employees feel valued and

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<v Speaker 2>aligned with the company's mission, they stay longer. High turnover

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<v Speaker 2>is a symptom of a broken culture, and every time

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<v Speaker 2>an employee walks out the door, you're losing institutional knowledge,

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<v Speaker 2>team morale, and money. So culture directly impacts performance. An

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<v Speaker 2>engaged workforce outperforms a dis engaged one. Plain and simple.

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<v Speaker 2>Employees who believe in the company's mission and feel supported

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<v Speaker 2>by leadership put in extra effort, stay motivated, and drive innovation.

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<v Speaker 2>And on the flip side of that, if your culture

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<v Speaker 2>tolerates gossip, finger pointing, or apathy, performance will suffer. In

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<v Speaker 2>toxic cultures, employees focus on survival rather than success, But

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<v Speaker 2>in strong cultures, employees feel empowered to make decisions, take ownership,

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<v Speaker 2>and push the company forward. Culture also enhances customer experience.

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<v Speaker 2>Your internal culture is reflected in your customer experience. If

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<v Speaker 2>employees feel respected, valued, and engaged, they'll pass that same

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<v Speaker 2>energy on to customers. If your company culture is built

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<v Speaker 2>on mediocrity or negativity, customers will feel it. Think about

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<v Speaker 2>companies known for exceptional service, like Southwest Airlines or Chick

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<v Speaker 2>fil A. Their employees don't just go through the motions.

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<v Speaker 2>They embody a culture of service, enthusiasm, and commitment. That's

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<v Speaker 2>what sets them apart in competitive markets, and culture also

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<v Speaker 2>drives adaptability during uncertain times. Every company faces challenges, economic downturns,

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<v Speaker 2>industry shifts in unexpected crisis. Organizations with a strong, unified

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<v Speaker 2>culture are more resilient in tough times. When employees trust

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<v Speaker 2>leadership and believe in the company's mission, they're more likely

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<v Speaker 2>to embrace change and work together to find solutions. But

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<v Speaker 2>in companies with weak cultures, uncertainty leads to panic, blame, shifting,

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<v Speaker 2>and disengagement. So now that we've established why culture is critical,

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<v Speaker 2>let's talk about how to make it your competitive advantage.

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<v Speaker 2>Define it clearly. Your culture should be intentional, not access

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<v Speaker 2>Establish core values, communicate them clearly, and reinforce them daily.

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<v Speaker 2>At my company, our mission statement, core Values, vision Statement,

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<v Speaker 2>Standards of Excellence, and our MTP slogan are on our

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<v Speaker 2>digital messaging board, and that slide rotates about two hundred

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<v Speaker 2>times per day. It's unmistakable what we stand for, strive for,

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<v Speaker 2>and work for, and lead by example. Leadership isn't just

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<v Speaker 2>a paperweight in an office. Leadership sets the tone. If

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<v Speaker 2>you want a culture of accountability, teamwork, or innovation, you

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<v Speaker 2>must model those behaviors yourself, and most of the time

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<v Speaker 2>that means being out invisible with your employees and also

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<v Speaker 2>higher for cultural fit. Skills can be taught, but mindset

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<v Speaker 2>and attitude are harder to change. Prioritize candidates who align

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<v Speaker 2>with your company's values envision. It's better to identify this

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<v Speaker 2>upfront instead of six months into employment when you realize

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<v Speaker 2>that they don't embody the core values or a mission

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<v Speaker 2>of your organization or a business. And invest in employee development.

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<v Speaker 2>A culture of learning and growth keeps employees engaged and motivated.

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<v Speaker 2>Provide mentorship, training, and career pathways, and don't look at

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<v Speaker 2>costs to train and develop an employee or a leaders

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<v Speaker 2>an expense. It's an investment. And recognize and reward the

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<v Speaker 2>right behaviors. Celebrate employees who embody your culture. Recognition reinforces

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<v Speaker 2>what matters most and encourages others to follow suit. So

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<v Speaker 2>company culture isn't just a buzzword, it's a strategic asset.

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<v Speaker 2>Organizations that intentionally build and nurture their culture outperform those

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<v Speaker 2>that ignore it. A strong culture attracts top talent, boost performance,

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<v Speaker 2>enhances customer experience, and strengthens resilience in tough times, so

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<v Speaker 2>take a moment to reflect as your company culture working

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<v Speaker 2>for you or against you. If it's not yet a

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<v Speaker 2>competitive advantage for you, start making those changes today. This

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<v Speaker 2>has been the seven minute Leadership Podcast and I thank

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<v Speaker 2>you for listening.

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<v Speaker 1>For more Paul fell of Alito Podcasts, visit paulfellowalito dot com.