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Speaker 1: This is really good if you struggle to come up

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with content topics. It's a great way to ensure your

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content is strategically aligned with what you are offering, and

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it can speed up that content planning process because otherwise

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it can take a very long time to plan content.

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Welcome to Imperfect Action. I'm Steph Taylor. The years, I

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read all the books, downloaded all the freebies, and did

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all the courses, but it wasn't until I started taking

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imperfect action that my business had its first million dollar here.

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Imperfect Action is about doing things before you're ready, prioritizing

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consistent action over perfect action, and moving forward even when

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you're not sure you're doing it right. On this show,

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you can expect mindset advice, actionable marketing tips and strategies

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to build a business that brings you more profit, more freedom,

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and even more joy. Are you on the list to

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get my daily businesses? Every day, I'll send you a

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bite sized prompt designed to help you grow your business

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in a more intentional way. Sign up at Steph Taylor

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dot Co, forward slash DBB, or at the link and

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the show notes. Hey, welcome back to in Perfect Action.

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This is episode eight hundred and forty two. Today, I'm

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sharing a couple of practical ways that my students have

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started using AI to save them time and to make

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more money in their businesses. Now, AI is a very,

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very very useful tool, and it's come a long way,

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even just in the last couple of months with the

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new release of Claude's latest models. So chat GPT four

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had been the best one, I guess, the best large

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language model available to us up until this point, and

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a couple of weeks ago, Anthropic who creates Claude, released

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their most up to date model, which is in my opinion,

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miles better than chat GPT. So if you're a little

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bit lost and you're like, what's a large language model,

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it's a form of AI where you know, chat GPT

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is the most common one that you would know of,

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but it's a form of AI where you are feeding

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it a prompt and it is generating a response to

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the prompt based on its analysis of all of the

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information that it has been trained on. So it's kind

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of predicting. You're giving it like a question, or you're

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telling it to create something, and it's formulating its response

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based on I guess, like predicting what it should be

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saying based on what information it's been fed. That was

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a terrible definition. I kind of made that up on

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the fly. So if you really want to know, google

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LLM and you'll get a much better definition. But that's

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roughly all you need to know now. In my Q

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and A calls with Launch Magic, which I'm about halfway

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through this current round, and my Q and A calls

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my Conversion Campaigns students each month, we've been chatting a

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little bit about AI, like it's just kind of come

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up in the calls, and we've been talking about different

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ways that my students can use AI to save them

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time in implementing the course content in Launch Magic or

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implementing their monthly cash injection campaigns in Conversion Campaigns. Now,

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I do want to emphasize that AI is a tool

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that will enhance your creativity and your expertise. It's not

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there to replace it. What you get out of it

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will be a direct result of what you put into it. Okay,

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So if you feed it really generic blah prompts, and

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I'll give you some examples of that in this episode,

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then you will get really generic blah outputs, and then

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you'll be like, oh, well, chat GPT or claud it's

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never going to replace humans because it's just not good.

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But in actual fact, if you give it the right prompts,

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and in most of the cases that we're talking about

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in this episode, when I'm prompting it, I'm also uploading

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certain files, usually like PDFs or documents, and to be

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to do that, you do need to be on the

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paid version of either Claude or chat GPT or Geminize

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the other one, Google's one. I haven't used it as

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extensively as the other two, so I can't really comment

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on it. But you know we're talking the paid versions

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are like twenty dollars a month. They're not a huge amount,

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and they will save you more time than that. Then

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what is worth twenty dollars a month? So yeah, you

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need to be able to prompt it well. And part

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of that prompting can involve uploading files and that's my

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favorite way too prompt it. Okay, these are very practical,

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actionable ways to use AI in your business. And while

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I'm talking about them through the context of my students

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and the templates and the workbooks that I give them,

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if you are in any courses that have templates and workbooks.

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You could fill those out and upload them as well

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and use that. So hopefully these are some good inspiration

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points for you. And a little bonus one. I'm talking

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about five student ones in this episode, but a bonus

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one this episode that you are hearing today. I used

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A to help me organize my massive brain dump of

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thoughts of things that I could talk about in this

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episode into a coherent outline, and I asked it to

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ensure that I hadn't missed any key points. So it

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took my floaty ADHD thoughts and put them into a

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nice cohesive structure, which saved me a lot of time

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because it does take a while to help in these episodes. Okay,

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so number one, my conversion campaign students are using AI

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to fill out and personalize their sales email templates. So

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my conversion campaign students, each month they get a series

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of email templates and a workbook that they fill out

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and then they send those emails to their list. Most

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of the campaigns are like three days or five days.

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Some of them are shorter, some of them are longer.

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It changes each month, but they get the templates from

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me and they're using AI to fill those templates out

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so that they then can just schedule those emails. So

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the whole process. This is how the process looks. Firstly,

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they fill out the workbooks that give them each month

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with their offer details, their audience info, all of the

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key points that they need for that particular month's campaign,

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and these change each month. Then they upload their completed

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workbook and the email templates that I've given them to

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the AI tool. So they haven't completed the email templates,

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they're still empty fill in the blanks, so they upload

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it to Claude, Chat, GBT, whichever tool they're using. Then

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they prompt the AI tool to fill in the templates

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based on their workbook answers, so rather than them having

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to read through the templates and fill in the blanks,

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which I mean, I've made it pretty easy. It's about

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as easy as I could have possibly made it. But

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this is just a timesaver because it's reading AI's reading

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through what they've given it in the workbook and then

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going to the templates and looking at okay, cool, we

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need to put that there. We need to put that there,

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and writing those emails for them. This saves them a

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lot of time. Well, firstly, writing emails from scratch because

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they don't have to do that, and it's filling out

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the templates, it's helping them to maintain consistency, and it's

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also making it a lot quicker for them to get

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those campaigns out there. So this podcast is called Imperfect

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Action for a reason. I created conversion campaigns based on

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the whole concept of taking imperfect action to generate more

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sales in your business. And if you sit there and

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ponder on every single time that you are sending out

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a little campaign to make more sales, every single time

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that you are selling to your audience, then you're going

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to find that it's a lot harder to make sales.

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So the whole idea behind this was I wanted to

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be as quick and as easy as possible, and by

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using AI to fill out those templates, it's making it

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even quicker for them. Okay, I will say, you do

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definitely need to review the output that it gives you

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because it may have used a little bit of creativity

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and filling it in the blanks, and that's fine. Always

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review what it's given you before you copy it and

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paste it and schedule those emails. The second way my

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students are using AI, my launch Magic students are using

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AI to refine the messaging and the copy for their launchers.

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So in the course workbooks, I walk my students through

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steps and questions to brainstorm and to refine their messaging

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for their offers, and then turn that messaging into copy

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for their sales emails and for their sales pages. But

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what they've been using AI to do is to further

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brainstorm and further refine their messaging because when it's your

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offer and you're really close to it, it's really hard

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to see what you don't see right. It's really hard

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to put yourself in your ideal client's shoes and critique

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your messaging. So what they've been doing is they've completed

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the workbooks on their offer messaging the ideal client, all

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of that, they've uploaded that to the AI tool of

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their choice, and then they've asked AI to help them

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refine and sharpen the messaging based on what they have

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put into the workbook. And a great tip here would

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be to also ask it to ask you any follow

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up questions it has for you to help it clarify

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the messaging. So I would say something like, if you

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have any follow up questions that would help you to

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make this messaging even stronger. Please ask me and I

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will respond, so that you have everything you need to

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write the best messaging for this offer something like that.

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Another tip that you could do for this is if

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you had transcripts from calls with your ideal clients. So

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I get my launch Magic students to do calls with

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their ideal clients to really figure out what's the person

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struggling with, what beliefs do they have, what have they

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already tried to solve the problem, those kinds of things.

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You can use those transcripts to get that messaging even better.

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So I would upload those transcripts from those calls with

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the clients into the AI tools, and then I would

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ask AI to potentially identify common phrases, common words, pain points, desires,

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that kind of thing, and then ask it to use

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those insights to make the messaging even more targeted. Okay,

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now these are pretty advanced ways to use it. I

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don't haven't really heard of many people in the online

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business space giving suggestions like this, So obviously, always review

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what it's giving you and use your own judgment based

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on what you know about your ideal clients. But this

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can be a great way to save time if you

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are somebody who really struggles with messaging and really struggles

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with copy. Okay, number three, My conversion campaign students are

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using AI to adapt the email templates to their brand

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tone of voice. So when I create the templates each month,

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I obviously have to make them in quite a neutral

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tone of voice because we've got such a wide range

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of students in the membership and they all have very

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different brand voices. So what my students have been doing

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is they've uploaded the provided templates as well as two

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or three previous emails that they have written in their

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brand voice, emails that they've sent to their list, and

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then they ask AI to rewrite those templates in their

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specific tone of voice. So there might be certain ways

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that they use certain words. They might say gonna instead

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of going to, and then that helps them to maintain

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that consistent brand voice across all of their communications. It

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saves them time having to manually rewrite it, and it

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means that they can get that campaign out there even faster. Okay,

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and you might need to iterate this a little bit

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with AI to get that tone to really feel authentic

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and aligned, So it might give you one version where

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it's not quite you know, it's using words or structuring

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sentences in a way that maybe aren't the way that

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you would do it. So then you can just say,

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let's try that again this time write it in Australian

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English and make sure that this so different things you

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can do. The number four is my low which Magic

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students are using AI to help them plan out and

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brainstorm content topics for the lead up to doors open

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in their launch. So what they've been doing is they've

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filled out all of their workbooks in Launch Magic up

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to you know, I think it's like the first three

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modules where we're really uncovering the magician's gap, the gap

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between where your ideal client is now and where they

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need to be to be ready to buy when you launch.

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So they've uncovered that gap, they've uploaded those workbooks where

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they've uncovered that gap to the AI tool, and then

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they've asked AI to generate content topics that bridge that

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gap for their ideal clients. And you can even take

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it one step further and you could ask, hey, will

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you outline or you give me a rough outline for

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these particular topics based on what I've put in the workbook.

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This is really good if you struggle to come up

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with content topics. It's a great way to ensure your

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content is strategically aligned with what you are offering. And

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it can speed up that content plan process because otherwise

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it can take a very long time to plan content.

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And if you want to create that, if you want

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to turn that content into outlines, you can ask it

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to generate those outlines, or you can also do what

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I've done, where I've just brain dumped a whole bunch

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of stuff and asked it to structure it into an episode,

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which is how we ended up with this episode. Okay, Now,

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I do want to remind you that the human touch

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is crucial when it comes to selecting and refining these

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topics that it gives you, and you might find that

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some of them are a good starting point, but you

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might want to tweak some of them slightly. And I

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do want to remind you that the output it gives

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you will only be as good as the inputs that

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you give it. Because my student's go into quite a

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lot of detail uncovering their ideal clients, pain points, beliefs, frustrations,

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things that they've tried to solve the problem. All of that,

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the AI tool has a lot more to work with

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than if I simply prompted it with something like, well,

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you generate ten content topics for my podcast for business

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owners who are struggling to market their business. That's going

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to give you a very generic output compared with if

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you are uploading a workbook where you've identified that the

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specific ideal client runs a marketing agency and their biggest

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pain point is generating leads, but they're spending all their

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time on Instagram. Now suddenly you can create topics that

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are a lot more focused for that ideal client. Number

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five converting email content to social media content. So in

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conversion campaigns, I focus on email templates. I think some

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of the months I give social media templates, but generally

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most months it's only email templates. It does depend on

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the campaign obviously, so the email templates that I give

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can also be repurposed into social media templates. Even though

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I know, I find that email personally has proven to

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convert a lot better. Social media has been a great

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place to nurture my audience, but email has been a

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great way to convert the into buyers. And that's why

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I give email templates rather than social templates. Also, everyone's

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on different social media platforms. This would be a rabbit hole.

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But what my students have been doing to turn those

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emails into social media templates is they have uploaded their

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completed email templates to AI. They have asked AI to

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convert that content into platform specific social media posts, and

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then they've also given it, you know, specifics, So they've said, well,

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this is for LinkedIn, this is who my audience is.

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Do not include hashtag, I don't know, things like that,

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any little specific requirements that they have, and that can

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be a great way to ensure that you're getting those

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same campaigns in front of a greater proportion of your audience,

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especially if you haven't yet built your email list as

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much as you've maybe built your social media list, and

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it saves you a lot of time having to create

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that separate social content. What I would suggest is prompting

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it to tailor the output it gives you to the

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specific social media platform. So if it's for LinkedIn, tell

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it it's for LinkedIn. If it's for Instagram, tell it

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that it's for Instagram. Because the way that it would

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create something for each of those platforms is different. Okay,

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So there you have it, a couple of different ways

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that my students are using AI in conjunction with the

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resources that I give them. I hope this has sparked

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some inspiration. If you're one of my students, this is

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hopefully giving you some ideas on how you can implement

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the things that I've given you quicker. And if you

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are not one of my students, but you've done any

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kind of online courses, this can be a great way

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to get through the courses you've bought a little bit

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quicker and to get better results from it. So hopefully

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you can use those resources as well. Now, I do

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want to remind you AI is there to enhance your

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expertise and to save you time. It's not there to

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completely replace it, so you know, don't tell it. Hey,

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outline me an episode on five ways to use AI tools. No,

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that's not how I got this outline. What I gave

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it was a list of different ways that my students

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have been using the tools and with a bit of

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context around each one, and ask it to structure that

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into an episode rather than it doing all of the

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thinking for me. Right, it's just doing the structuring. You

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can use it in so many creative ways based on

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what you need in your business, so I encourage you

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to really start playing around with it. I would recommend

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paying for the paying for it because the models that

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you get access to when you pay for it are

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better and you get higher usage limits, so you can

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use it a bit more before you run out of prompts,

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and then the prompts have to reset, which depends on

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the tool, but like Claud resets a couple of times

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a day, and it means you can upload PDFs and

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documents and use that as part of your prompts rather

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than having to always just type it out. So I

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hope this has been useful for you. That is it

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for today's episode. Thank you so much for listening. Catch

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you next time.