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Speaker 1: Stats.

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Speaker 2: Let's talk about stats.

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Speaker 1: Ben Kreval and his team of former players and insiders

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give you the latest stats, data and analytics that are

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trending in the world of Cougar sports stats.

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Speaker 3: Welcome back to your sports one of three nine ninety

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eight point three ESB and the fan. I've been truital

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broadcasting from our Banterwealth Studios Banterwealth dot com. Get on

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a free Q and A no obligation to invest Q

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and A with our tax smart wealth advisors today. And

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we have our tax mot wealth advisor on the line

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right now. He's NFLPA certified financial planner, Blaine Anderson, to

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discuss private equity in sports.

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Speaker 4: Blaine, how the heck are you?

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Speaker 5: I'm doing good. This is a big topic.

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Speaker 1: Ben.

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Speaker 5: Happy to join you and be on the show today.

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Speaker 4: Thank you, Thank yah Man.

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Speaker 3: I want to lean into your expertise and your knowledge.

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We've been very, you know, kind of hesitant to go

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all in on on private equity and sports. It's been

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a bit of a hissing of I word for many

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that appine on this within the media, sometimes within fan base.

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Is Private equity has been flirting with athletic departments for

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a while now, and athletic departments have been flirtatious with them.

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University of Utah the first to jump into this and

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decide that this is for them. Private equity is obviously pointed,

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but both both professional and now college athletics now, so

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help us understand why investors are so attracted to this

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space right now?

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Speaker 2: Well, as you mentioned, Utah became the first university to

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formalize what schools across the country have been evaluating for

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really at least for the past two years. And someone

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was going to take the first step, and Utah decided

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that waiting.

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Speaker 5: Was riskier than acting.

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Speaker 2: And so here we are the first introduction to private

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equity within college sports. I can say I've been seeing

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it on the professional level. We've had funds present their

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funds to us, and vander does a lot in the

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private space, so this area is not foreign to us,

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the private equity and the private investments. To answer your question,

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private equity has taken over a lot of industries. We're

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all seeing it, whether it's real estate, even land. We're

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finding a lot of farmers private equity coming in buying

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a lot of land. But the thing about private equity is,

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as we know, they're not looking for five percent returns.

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They typically target mid teens to twenty percent annual returns

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with two to five times multiples over seven to ten years.

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That's why a deal like Utah's has real estate or

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has real expectations tied to revenue growth. And that's why

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private equity and investors they're in it to win, and

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they're going to look to drive up that return on investment.

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It's usually twenty plus percent that they expect.

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Speaker 3: Yeah, so there's a certain number that they're going to

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get right off the top, it seems right. They're going

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to take the revenue right at the top of Hey,

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this is ours for this investment.

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Speaker 4: Correct.

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Speaker 2: Yes, oftentimes there's going to be a capital infusion. My

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understanding is that this this deal here to start. Is

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it five hundred million dollars?

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Speaker 4: Yeah, pretty crazy.

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Speaker 3: They're also inviting donors to have an equity stake in

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it as well. I think that's I don't know if

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that's been a part of all of these private equity deals,

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but they're inviting donors to have.

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Speaker 4: Ownership.

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Speaker 3: It used to be as me, you know, tax deduction, right,

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tax deduction we're talking about at the end of the year,

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you're looking for tax deductions. You got a few million

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in the bank, You're like, oh, well, I'll give it

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to the university that I love, the athletic department that

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I love, and you get the tax deduction. How does

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it work if you're a donor and you put that

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money as an investment, as an equity stakeholder in this

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new Utah Rands LLC. I know I'm gonna, you know,

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kind of throwing one at you here, but I wonder

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what that would be.

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Speaker 2: Well, the comparison I can give is with a fund

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that we've been working with in professional sports. So this

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is for private equity, and there's a number of professional

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teams that many of our listeners, even the Yankees, the

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San Francisco Giants, the Las Vegas Athletics, These are all

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teams that have opened up minority stakes in their club

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for investors to come in. And so investors usually come

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in with investments as.

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Speaker 5: Low as one hundred thousand dollars.

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Speaker 2: They have an expectation usually around fifteen to even twenty

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five percent per year return. The life cycles are often

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seven to ten years. And what I'm seeing on the

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professional level and with some of the funds that we've

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been presented, is that these teams are looking to expand

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more than just the game itself. They're getting into the

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real estate around the stadium. They're getting into the hotels,

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the hospitality, they're getting into the marketing. Of course we

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know about the media contracts, but the restaurants, all of

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the shopping around the stadiums. It's becoming much more than

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just the game itself. And they want to open up

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pieces of the business ownership of the company and the

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teams usually in five ten percent, but to investors so

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that they can make an investment with an expectation for

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a return on that investment. And there's some tax implications

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and benefits, but really it's more about that return on investment,

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their expectation to get a cash return for their initial investment.

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Speaker 3: Yeah, it's an interesting foray, no doubt about it.

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Speaker 4: And so you know you taught.

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Speaker 3: Is this the first program to jump into, the first

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domino to fall?

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Speaker 4: Why do you think they move first in all of

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this mess?

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Speaker 5: Well, really, if as I think about it, there's a

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couple of things.

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Speaker 2: But when we look at it from a national scale,

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the big twelve schools are tens of millions of.

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Speaker 5: Dollars behind the sec behind the Big.

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Speaker 2: Ten and annual revenue.

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Speaker 5: We know that the new cost for.

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Speaker 2: The media rights and the revenue shares about twenty and

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a half million dollars a year. Utah mentions that they

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refuse to raise student fees, cut sports, cut academic research programs,

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and that the status quo jeopardize their future. And so

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there's a few nuances things that I've read about this

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deal that i'll mention here in just a minute that

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I think give them some outs. But now they're wanting

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to maximize efficiencies from a business standpoint, from a private

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equity standpoint on ticketing, events, sponsorships, inil distribution. So they're

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definitely commercializing that side even more, looking to enhance the

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efficiencies of the business. Ultra Capital, which is the PE partner,

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now owns a minority stake in the business. UTAH owns

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most of it, and they still control athletics, whether it's coaches, scheduling,

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who gets the Nile, etc. But I'm confident that it's

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a to raise the bar within the conference but also

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to improve their positioning across the country as a team,

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and money and expanded resources are going to drive that.

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There's some risk to it, but I see the reward.

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Speaker 3: What does this process look like? How does the deal

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actually work? Utah had to essentially create a new company

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and separate their football program from their ad How does

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that actually work?

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Speaker 2: Yeah, from what I've seen, this is a test case

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really for the entire country. It's a first of its

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kind partnership. Universities nationwide have been exploring this, and there's

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been a few in particular, I know the Big twelve

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considered this with a PE. The Big Ten almost did

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a multi billion dollar deal with UC Investments. Kentucky and

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Clemson haveablished internal companies for athletic business operations. From what

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I've seen and read, they have essentially sold out a

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portion of the athletic department to a private equity group

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who will now manage the business operations. And there is

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one piece that I read to this that I found

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very interesting, and that's that Utah can buy backtro is

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the name of the PE group Ultra Capital stake in

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the future, and so I think that does leave them a.

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Speaker 5: Good option.

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Speaker 2: To still have some control. But they've established a board,

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a seven person board. It'll have four Utah reps, two

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Ultra Capital reps, and then one university supporter or investor,

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and they'll run it even more.

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Speaker 5: So like a business.

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Speaker 2: And with that, it's a for profit business, so I'm

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sure there'll be some trickle down effects to us as fans,

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but definitely the idea is bring in more money, maximize efficiencies,

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and expand their operation.

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Speaker 3: Crazy times, no doubt about it. What kind of returns

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do you think these private equity firms expect, right, I

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mean you talked about a few numbers here, like what

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are they looking at as far as an ROI for

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their private equity stakeholders.

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Speaker 2: Well, most private equity funds target around fifteen to twenty

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five percent net internal rate of return and that's a

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two to five times multiple, so doubling or even five

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times multiple on invested capital over a seven to ten

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year period. So these are higher risk, higher return opportunities.

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They're not entering polished sports to simply stabilize. They expect

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significant commercial growth and that's why U task business operations, ticketing, sponsorships,

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and il concessions will be run with professional revenue focus

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toency And to answer your question, I would say they're

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in it for at least twenty percent of year is

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what I would expect that investors want to see with

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their investments.

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Speaker 3: I mean when you compare that to other investments, twenty percent,

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I mean that's hard to hit that that mark twenty percent.

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You talk to any investor, you say twenty percent return

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on your money, they tell you there's no way, Like

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that's too good to be true.

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Speaker 2: Well, absolutely, and private equity is known for being the

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type investment going for a triple or even a home run.

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There's higher risk, there's higher reward. And I'm just speaking

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in general when I talk about those returns. I don't

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know about this one specifically, but I do know private

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equity funds target fifteen to twenty five percent, and you're right,

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those aren't higher risk, higher returns. But maybe some of

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the people will be doing it also because they can

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support a program where they can support and entertainment that

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they like. We all know that we as a society

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are the ones that push a lot of this. I

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mean it's we make memories together, we enjoy going to

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the games. There may be some I don't know if

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you call it altruistic, but maybe just some internal motivations

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for some investors to support the program.

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Speaker 5: But instead of.

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Speaker 2: Just going after a text right off now they can

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do it with an expectation for a return on investment.

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I don't know how much of this will be opened

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up to everyday investors. I know, even the fund that

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we work with is pretty limited, so I don't know

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how much of that will be shared or displayed. But

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I'll be following it closely and interested to see.

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Speaker 3: Very intriguing private equity getting into collegiate athletics and right

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here in the great state of Utah. You've talked a

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little bit about how players have felt underpaid for years.

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Right You've been involved in life five years with the

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student athletes representing these football players, basketball players. What is

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that feeling that you've gotten from them, Like, how underpaid

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have they been?

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Speaker 4: Do you feel well?

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Speaker 2: And that's why, just me personally, with my own perspective,

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I have been somewhat conflicted on this because I remember,

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even pre in IL, I remember players being mobbed for

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autographs and interviews and then going back to extremely modest

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living situations and conditions.

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Speaker 5: And then I did feel like in IL finally gave athletes.

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Speaker 2: As a share of the value that they create, the

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entertainment that they provide all of us, but the cost

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of doing what's fair created financial pressure that has led

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to deals like this where now it's swamm back the

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other way. And I've always preferred college sports over professionals,

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so to me, this is definitely a step more towards

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professional It's certainly seems right and fair for the players,

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especially coming from where they did pre nil, but that

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pendulum is swinging, and it's swinging hard back the other way.

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And this is a huge step and commercializing college sports

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and maybe even losing some of those things that we

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liked before as fans, but that probably weren't all that

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equitable to players.

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Speaker 3: Yeah, Like, you know, people got to they got to

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be paid a fair market rate, right.

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Speaker 4: We talk a lot about that on the show.

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Speaker 3: It's you know, are we honest in our dealings with

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our fellow man. Well, to me, being honest is given

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a fair market rate for a fair day's work.

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Speaker 5: Totally, totally.

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Speaker 2: And I remember seeing some of the players before and

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I would think, gosh, it's such a shift where they

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got seventy thousand fans rooting for him at a game

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and we know the hard work, and really they're one percenters.

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I mean, there's not a lot of people that could

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go and do what they do, but yet they were

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so significantly under paid before. And of course there's been

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a lot of evolving that's taken place in the last

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five years, and I think this is just the new

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reality and the new world of college sports. And there's

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not much you or I or many of us can

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do about it. It's just the capitalistic world and the.

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Speaker 5: Society we live in. And you know.

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Speaker 2: Certainly paying players and having them received more of that

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pie to me makes a lot of sense.

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Speaker 5: It wasn't. I didn't like the way it was before either.

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Speaker 4: Yeah.

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Speaker 3: Yeah, there's definitely a balance to it all, no doubt

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about it. As you love sports, right you know, you

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love college and professional I thought he's look like collegiate

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athletics as professional sports. Now are you Are you worried

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that that we're losing the identity of collegiate athletics right now?

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Do you feel like it's going too far to professionalism

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and transactionality rather than transform transformational in this collegiate world.

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Speaker 2: Well, for me being honest, yeah, a little bit. I am.

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Speaker 5: I mean, I am one that has always.

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Speaker 2: Enjoyed college athletics, and I think we as friends and

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family haven't made many memories together around college sports, and

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we've always said we like the college athletes. They're playing

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for something. They seem to care a little bit more.

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And I don't know if that'll go away, but it's

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definitely moving more towards professional sports. And there's not really

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much that I can do about it, of course, but

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there is a little bit of that fear, and I

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don't know if there's anything we can do about it.

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But I'll still be supporting our team and probably still

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more of a college guy than I am professional. But

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private equity coming into the college landscape is a step

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towards commercializing this in a way that we've never seen before.

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Speaker 5: It will be different after this.

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Speaker 3: Blaine Anderson, Certified Financial Planner, tax Mart Wealth Advisor, n

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f l P, A certified financial planner from Banterwealth Bantterwealth

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dot Com. Here on your Utah ESPN Radio Network talking

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private equity in sports? Uh is, well, let me give

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me give me your takeaway right now? Your final kind

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of takeaway for listeners about private equity in college sports?

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Is this going to be a good thing or a

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bad thing for the overall product for the players, for

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these universities as well.

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Speaker 4: There's multitude there's.

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Speaker 3: A there's multiple facets to this, and multiple impactful parties

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or impacted parties rather.

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Speaker 2: Yeah, it's a I've thought about that a lot, and

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I think this will definitely become a trend. I think

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we'll see more of it. I didn't like the way

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it was before, and especially getting to know some of

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the players on a personal level, I remember feeling like

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something had to be done about uh their situation.

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Speaker 5: So I do see this as.

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Speaker 2: Maybe even an over correction in a way. But like

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I said, I don't think there's much we can do

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about it. I think it's the new reality and I'm

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surprised you taught me in the first really significant private

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equity investment in the country. My take on it is

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that it was bound to happen at some point. I

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do like that it's now more transparent and everything's on

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the table. I think that gives a university like us,

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even at BYU, more of a competitive edge, and we're

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seeing that the last couple of years. I think my

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response to that, Ben would be I'm still a believer

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in a capitalistic society, and this is just one way

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that this is materializing and demonstrating itself. So at the

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end of the day, I've got to be supportive of it.

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It applies to my greater principles and view on life.

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Speaker 4: Love that man.

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Speaker 3: Well, we all know BYU ain't getting into the private

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equity game, right like you don't ever see that happening.

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Speaker 2: Not necessarily, I don't think that they, I mean, at

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least right now, it doesn't seem like they need it

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quite as much.

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Speaker 5: I mean, there seems to be pretty good support.

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Speaker 2: But who knows. This could be like the N I

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L and and materialize and even developed quickly and like

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it's like it did with an I L.

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Speaker 3: Yep, Let's we'll see how it all plays out. I

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think b Way's in a great spot all things considered.

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I think this move from the from the University of

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Utah is has been a bit pressured by by US

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moves in the NIL space and how the donors have

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rallied in my opinion, So we'll see how the the

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what the reaction is up on the hill and how

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it ultimately pays dividends for those stakeholders. But Blaine always

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appreciate our time together for those that would like to

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get on a free Q and a no obligation to

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invest Q and a with the tax mort Wealth advisors

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of band Or Wealth.

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Speaker 4: How can they do such?

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00:19:00,839 --> 00:19:03,640
Speaker 2: Yeah, visit our website at Banderwealth dot com. You can

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request Banderwealth Tax Smart playbook. We have one for real

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to see some additional strategies that are out there. Perhaps

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have a conversation with your accountant or you give us

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a call. We're happy to talk shop. We love talking

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to tax smart wealth strategies. We do both private investments

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and also public investments. So visit our website Banderwelth dot

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Speaker 4: There you go.

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Speaker 3: Check it out today. Ladies and gentlemen, Betterwelthbetterwell dot com.

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Thanks so much, Blaine, appreciate you.

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Speaker 5: Hopping on always a pleasure. Thank you, Ben, love the show, Love.

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Speaker 4: And appreciate Blaine Anderson.

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up next here on your Uti ESPN Radio Network one

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oh three nine ninety eight point three esp

