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<v Speaker 1>Helping leaders motivate their people to a higher level of

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<v Speaker 1>performance through strong human relations, team building and Goala GV.

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<v Speaker 1>This is the seven Minute Leadership Podcast with your host

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<v Speaker 1>Paul Fellavaledo.

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<v Speaker 2>Hello everyone, and welcome to the Seven Minute Leadership Podcast.

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<v Speaker 2>It's episode six point thirty nine. Today we're talking about

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<v Speaker 2>choosing the right digital KPIs. Every leader I meet wants dashboards,

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<v Speaker 2>they want charts, they want analytics. They want to say

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<v Speaker 2>they are data driven. But here's what I see over

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<v Speaker 2>and over again, leaders drowning in numbers and starving for clarity.

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<v Speaker 2>You can track website visits, email open rates, social impressions, podcasts, downloads,

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<v Speaker 2>conversion percentages, click through rates, time on page, bounce rates,

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<v Speaker 2>follower growth and subscribers, and yet still have no idea

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<v Speaker 2>whether your organization is actually winning. Digital KPIs are supposed

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<v Speaker 2>to give you altitude awareness. Instead, most leaders use them

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<v Speaker 2>like entertainment. Let me bring you back into the cockpit

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<v Speaker 2>for a minute. When I'm flying, I do not stare

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<v Speaker 2>at every gage equally. I scan airspeed, altitude, heading, engine instruments.

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<v Speaker 2>Each one has context, each one has consequence. If I

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<v Speaker 2>fixate on one dial and ignore the others, I drift

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<v Speaker 2>off course. Your digital metrics are the same way. The

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<v Speaker 2>first mistake leaders make is choosing KPIs that make them

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<v Speaker 2>feel good instead of metrics that tell the truth. Vanity

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<v Speaker 2>metrics are allowed. They look impressive in board meetings. They're

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<v Speaker 2>easy to screenshot and post revenue per digital campaign, customer

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<v Speaker 2>acquisition cost, retention rate lead to close ratio. These are

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<v Speaker 2>not allowed. These are real. If your follower account doubled

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<v Speaker 2>this year, but your profit margin shrank, your KPI selection

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<v Speaker 2>is broken. You do not need more data, you need

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<v Speaker 2>discipline selection. So how do you choose the right digital KPIs. First,

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<v Speaker 2>tie every KPI to a decision. If a number goes

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<v Speaker 2>up or down, what will you actually do about it?

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<v Speaker 2>If the answer is nothing, stop tracking it. In ems,

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<v Speaker 2>I do not track a piece of data unless it

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<v Speaker 2>changes how we operate. Response times matter because they affect

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<v Speaker 2>patient outcomes and deployment strategy. Fleet downtime matters because it

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<v Speaker 2>affects coverage. Digital leadership is no different. If your email

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<v Speaker 2>open rate drops, do you change subject lines, timing segmentation.

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<v Speaker 2>If not, you're just measuring noise. Second, separate leading indicators

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<v Speaker 2>from lagging indicators. Lagging indicators are the scoreboard, revenue, profit,

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<v Speaker 2>market share. Leading indicators are the behaviors that create those outcomes.

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<v Speaker 2>Website inquiries, demo requests, email engagement, repeat customer visits. You

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<v Speaker 2>cannot control the scoreboard directly, you control behavior. This is

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<v Speaker 2>pure seven minute leadership discipline spends seven intentional minutes each

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<v Speaker 2>day reviewing one leading indicator and asking what small adjustment

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<v Speaker 2>improves this? Over time, those small adjustments compound. Third, limit

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<v Speaker 2>your KPIs. If you have fifteen core digital KPIs, you

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<v Speaker 2>have none. I want you to pick three to five

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<v Speaker 2>metrics that truly define success in your current season. If

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<v Speaker 2>you are in growth mode, that might be qualified leads, generated,

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<v Speaker 2>cost per acquisition and conversion rate. If you are in

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<v Speaker 2>retention mode, that might be churn rate, repeat purchase frequency

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<v Speaker 2>in lifetime value. Different seasons require different instruments. Aviation again,

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<v Speaker 2>cruise altitude metrics are different than landing metrics. You do

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<v Speaker 2>not fly the same way at ten thousand feet as

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<v Speaker 2>you do on final approach. Leaders who do not adjust

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<v Speaker 2>their KPIs by season are flying one phase of flight

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<v Speaker 2>with the wrong checklist. Fourth, make your KPIs visible and

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<v Speaker 2>discussted a KPI that lives in a spreadsheet no one

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<v Speaker 2>opens is not a KPI, It's just a file. Bring

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<v Speaker 2>it into your weekly meeting. Ask your team what moved

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<v Speaker 2>this number? Why? What can we do next week? This

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<v Speaker 2>is where accountability shows up. You cannot preach accountability and

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<v Speaker 2>hide this. Square board and red key leadership shows up here.

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<v Speaker 2>A red key moment is when a digital KPI reveals

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<v Speaker 2>something uncomfortable. Maybe your ad spend is high, in conversion

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<v Speaker 2>is low, Maybe engagement dropped after a leadership change. Maybe

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<v Speaker 2>your online reviews are trending down. That is a red

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<v Speaker 2>key moment. You either confront it and adjust, or you

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<v Speaker 2>explain it away. Passive leaders rationalized data. Real leaders respond

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<v Speaker 2>to it. Fifth align digital KPIs with real world impact.

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<v Speaker 2>If your podcast downloads increase but listener retention drops after

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<v Speaker 2>minute three, what does that say about your content? If

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<v Speaker 2>your website traffic increases but calls to action are ignored,

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<v Speaker 2>what does that say about clarity? Numbers tell stories. Leaders

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<v Speaker 2>must interpret them. This is not about being a data scientist.

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<v Speaker 2>It is about being disciplined. The danger in digital leadership

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<v Speaker 2>today is distraction. You get pulled into tracking everything because

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<v Speaker 2>the tools make it easy. Dashboards are seductive grafts look professional,

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<v Speaker 2>but clarity always beats complexity. You do not need fifty metrics,

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<v Speaker 2>you need the right five. So here's your assignment. Write

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<v Speaker 2>down your top five digital KPIs right now, next to

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<v Speaker 2>each one, write this sentence. If this number changes, we

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<v Speaker 2>will and fill in the blank. And if you cannot

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<v Speaker 2>finish that sentence, delete the KPI. Then ask yourself one

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<v Speaker 2>final question. Are these metrics aligned with our mission or

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<v Speaker 2>are they aligned with our ego? Because leadership is not

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<v Speaker 2>about proving your popular online, it is about building something

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<v Speaker 2>that lasts. So digital KPIs are instruments, not decorations. They

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<v Speaker 2>should guide your altitude, heading in speed. Choose metrics that

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<v Speaker 2>drive decisions, reflect accountability, and move your organization forward. Spend

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<v Speaker 2>seven intentional minutes reviewing them, adjusting them, and acting on them.

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<v Speaker 2>The leaders who win in the digital age are not

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<v Speaker 2>the ones with the most data. They're the ones who

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<v Speaker 2>choose wisely and execute relentlessly. This has been the seven

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<v Speaker 2>minute leadership podcast, and I thank you for listening.

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<v Speaker 1>For more Paul Fell of Alito Podcasts, visit paulfellowalito dot com.