Speaker 1: It was good boy, yd what what's good?
Speaker 2: Everybody?
Speaker 1: This is what's good? This glow really and you're checking
Speaker 1: out the Cruise Show podcast. Make sure to subscribe rate sure, Liz.
Speaker 2: Go your screw show.
Speaker 3: Real Naty two three LA is new home for hip hopes.
Speaker 4: Here.
Speaker 1: So cool to be here, guys. Thank you for having
Speaker 1: me at your show.
Speaker 2: It's a big deal, man, Thank you for being here.
Speaker 1: Thank you for having me.
Speaker 2: You're celebrating.
Speaker 1: Yeah, there we go, Yeah, there we go.
Speaker 2: Love the bottle. I love the way it feels the
Speaker 2: texture of the bottle. That's important.
Speaker 4: Yeah.
Speaker 1: Actually it's designed like that so that you don't drop it. Yeah,
Speaker 1: so that it's hard grip. Yeah, it's got a grip.
Speaker 1: Got a grip.
Speaker 2: Yeah.
Speaker 1: Yeah, it's cool now yeah, because it's painful when you
Speaker 1: drop a brand new bottle.
Speaker 2: No, no, it really is.
Speaker 3: All of the crew are like you again, get them
Speaker 3: out of here. Yes, yes, bottle and you haven't even
Speaker 3: had a shot yet. Come on, exactly, man, it's cool
Speaker 3: to keep after when you're done.
Speaker 2: It's just cool to keep.
Speaker 1: It feels like and even like the I don't know
Speaker 1: if you notice the cap is a shot. It's a
Speaker 1: shot last Yeah, So it's a shot glass and you
Speaker 1: use it like on the go. Yeah, it's all good,
Speaker 1: very useful.
Speaker 3: Very Mexican of him, by the way, to make everything useful. Yes, exactly,
Speaker 3: nothing goes to waste, exactly.
Speaker 2: Yes.
Speaker 1: Many people have sent me photos that they use it
Speaker 1: as a like as a flower, a vase, whatever.
Speaker 4: Say, you could reuse it for anything.
Speaker 3: You can put spices in there, and it's just kind
Speaker 3: of you know, it's all good hot sauce.
Speaker 4: Mexican moms they usually use it for like oil or something.
Speaker 4: You could put an oil in there.
Speaker 3: A beautiful bottle, and it's great tasting as well. Congratulations.
Speaker 1: So it's a it's this is tequila pretty much, but
Speaker 1: it's a tequila liquor, which is a spicy tamarindo. So
Speaker 1: pretty much it's like a little spicy, I mean not
Speaker 1: really hot, but spicy. It's a sweet, it's fruity. It's
Speaker 1: truly delicious. It's like a taste that we Mexicans have
Speaker 1: like our whole lives, you know. Like, so that's yeah,
Speaker 1: we're really excited about it, and the people here in
Speaker 1: the US are really receiving it. Well at first we
Speaker 1: were like, I don't know, will they like it will
Speaker 1: people like it, but no, no, it's been truly a
Speaker 1: hit and we're excited about it.
Speaker 2: No.
Speaker 3: Yeah, the US loves it so much that you're making
Speaker 3: even shooters because white people love shooters.
Speaker 1: Yes, yes, and this is only in the US. Like
Speaker 1: in Mexico, we don't have the shooters exactly. Nobody hearing it.
Speaker 4: Filipinos love this drink too, man, really, there we knock
Speaker 4: back the whole bottle.
Speaker 1: Filipinos eat spicy food. Yeah, oh, there we go. Yeah,
Speaker 1: we have a lot of similar there we go. Yeah. Yeah,
Speaker 1: they also have like Mexican last names too. It's crazy,
Speaker 1: I know that something. Some words we share them, not
Speaker 1: like like yeah yeah right, yeah, right, we we share
Speaker 1: some words. I've never been to Philippines, but hopefully someday,
Speaker 1: yeah hopefully. Yeah.
Speaker 3: What's the You know, you you've traveled everywhere, right, and
Speaker 3: you're taking Ramalo with you. Right, where's the best place
Speaker 3: you've been to, a place that you can look back
Speaker 3: to and think back. I'd love to go there, even
Speaker 3: without a camera and just go enjoy myself.
Speaker 1: I mean the like, one of the most epic grand
Speaker 1: mallow shots that I had, it was in this place
Speaker 1: in Chile in the in the Chilean Patagonia. It's called
Speaker 1: the Towers of Piney.
Speaker 2: I don't know.
Speaker 1: So it's like a hike, really hard hike, maybe like
Speaker 1: seven hours, six hours, and it's you know, likenweed. It's
Speaker 1: really cold, and when we got to the top it
Speaker 1: was like so cool. We brought a grand mellow. We
Speaker 1: did some shots there and it was like truly beautiful.
Speaker 1: That's one of the most epic ones that I've had
Speaker 1: a grand mallow at all.
Speaker 2: Yeaheah it.
Speaker 1: No, No, I'm not qualified to to climb Mount Everest,
Speaker 1: but maybe someday maybe something, right, Yeah, we'll get maybe
Speaker 1: some day.
Speaker 3: Yeah, you've been everywhere, man, You've been all around the world, right, Yeah,
Speaker 3: we're some like some places that you wish to go
Speaker 3: to that you haven't been to, like that I haven't
Speaker 3: been to.
Speaker 1: I mean, I have Australia on my list. I haven't
Speaker 1: been to, like actually any of the Oceanian countries. I
Speaker 1: don't know any So I do want to have like
Speaker 1: an adventure there and get bitten by a spider or whatever,
Speaker 1: you know, whatever Australian thing.
Speaker 2: What we were talking about the other day, the spiders
Speaker 2: are the size of my face.
Speaker 1: I know. Yeah, No, I'd love to see that, and
Speaker 1: I don't know see Kangaroo's koalas. Yeah, like Australia is
Speaker 1: one of my next ones that I'm really excited about.
Speaker 2: There you go. Yeah, what about North Korea? Would you
Speaker 2: go to North Korea?
Speaker 1: I would go, To be honest, I would go. I
Speaker 1: haven't been yet, but I would like to go, like someday.
Speaker 1: But just if they assure me, like the right connections, right,
Speaker 1: because you never know what's gonna happen there. You hear
Speaker 1: a lot of horror stories, so you never know. But
Speaker 1: I'll make sure to talk to people in the embassy
Speaker 1: or whatever that can assure my safety. That's all I'm asking.
Speaker 2: So they have rules, they have rules we must respect.
Speaker 1: Yeah, exactly. I respect the rule of Korea.
Speaker 2: You know what I mean. Sure, there's really nice people
Speaker 2: in Korea or in North Korea, and we just have.
Speaker 1: To go with respect, right, Yes, exactly, Like I will respect,
Speaker 1: I will maintain neutral, but I would like to go
Speaker 1: like eventually for sure.
Speaker 2: No, that's right. Yeah.
Speaker 3: How about the other meme one hundred men versus one gorilla?
Speaker 3: You are you down to be part of one of
Speaker 3: those hundred men?
Speaker 1: I didn't know about this memes.
Speaker 3: So they're saying one hundred men versus one gorilla, who
Speaker 3: would win off?
Speaker 1: But men's without weapons? Yes, yes, I would say the gorilla.
Speaker 2: Yeah yeah, yeah, should get a whole case.
Speaker 1: Yeah, like what we have in our advantages that we're
Speaker 1: smart and the technology and whatever, but when it comes
Speaker 1: to strength, I mean they were realized, Yeah we need weapons, yeah, yeah,
Speaker 1: we need weapons, we need technology, Yeah, we need robots.
Speaker 3: Yes yes man, so yo, you or one percent all
Speaker 3: in with grand Mallow, right, so exactly down to the taste,
Speaker 3: the bottle, the shock class, you're all in.
Speaker 2: This is this is your creation, I me.
Speaker 1: And my team of course. Yeah yeah, and and yeah,
Speaker 1: we're very excited about sharing it in the US. At first,
Speaker 1: as I said, we were a little bit skeptical, but
Speaker 1: so last year we only sold it in Soco region,
Speaker 1: right like South California, and we were truly amazed by
Speaker 1: the results. Like let's say, in Mexico, we sell we
Speaker 1: sold in twenty twenty four a number of bottles, right,
Speaker 1: so half of that number was sold in Soco. Wow
Speaker 1: wow yeah yeah, and that's when we said, oh no,
Speaker 1: like this is truly a big market. Go and this
Speaker 1: year we decided that's what exactly, Yes.
Speaker 4: Exactly, I'm telling you we can't. I can't go to
Speaker 4: a family party without there being a bottle of grandmolow.
Speaker 4: No way, I promised you. Like my cousins, whether it's
Speaker 4: my cousin, myself or any of my aunts or my uncles,
Speaker 4: they pull up with a grandmolowoll.
Speaker 1: Well, that's a very cool company telling this twenty one. Yeah, yeah,
Speaker 1: choice too.
Speaker 2: Oh that's awesome, man.
Speaker 1: And it's magical that grand mallow. I mean we can
Speaker 1: be in special moments of you know, family gatherings. H
Speaker 1: I'm turning twenty one or eighteen or whichever country you
Speaker 1: live in. I'm drinking. I'm drinking grand mallow.
Speaker 4: You know.
Speaker 1: Yeah, I think it's very magical to be a part
Speaker 1: of the families in this.
Speaker 3: Magical is the word. It's very magical to be part
Speaker 3: of tradition, yes, right in coming of age? Yes, now,
Speaker 3: how what about the design and the name?
Speaker 2: Talk to so the how did we come back?
Speaker 1: Yeah, like the grand Mallow. We came up with it
Speaker 1: first because it was an available name. Every time that
Speaker 1: you yeah, yeah, it's a good start. Yeah, Like whenever
Speaker 1: you start a business. That's one of the hard parts
Speaker 1: like finding a name that is available because everything is
Speaker 1: taken everything, and then there's these companies that like register
Speaker 1: like thirty brands that they don't use, but then they're
Speaker 1: off the market, you know, or so by them, how
Speaker 1: you have to buy them, pay good money. So we
Speaker 1: have the brandy was available. Then we thought to ourselves like, oh,
Speaker 1: it's catchy. And to be honest, at first we even
Speaker 1: thought about like what if we some days we some
Speaker 1: day we want to export. So we were like, okay,
Speaker 1: this is easy to pronounce, you know, grand mallow like
Speaker 1: a it's easy to pronounce. It sounds good. And from there,
Speaker 1: the characters we base them off like lotteria carts, you know,
Speaker 1: like the Mexican bingo. That's how I described it. So
Speaker 1: instead of numbers, we have characters. So there's always Adlito
Speaker 1: the devil and Lamuerte the death. So those are our
Speaker 1: two main characters, right and from there the color base.
Speaker 1: It was also like a whole debate. And then the
Speaker 1: taste how it came up. It was that so we
Speaker 1: were seeing that many beverages were booming because they were
Speaker 1: putting flavor on them, and beverages that you wouldn't expect
Speaker 1: in Mexico, for example, whiskey, there was a whiskey that
Speaker 1: was flavored that was selling like like crazy. Then there
Speaker 1: was a vodka that had flavor that was selling good.
Speaker 1: And Mexicans really don't consume a lot of whiskey nor vodka.
Speaker 1: So we said, like, let's do a tequila because Mexicans
Speaker 1: we drink tequila, and let's put a flavor on it.
Speaker 1: And I think that's what it has gotten us, like
Speaker 1: good results.
Speaker 2: That it's it tastes good.
Speaker 1: Tamarin is the flavor exactly, So that's what we're Yeah,
Speaker 1: I think that's part of the success.
Speaker 2: Yeah, that's such a Mexican flavor tomar.
Speaker 1: Isn't it. Yeah, I mean, uh, flavor wise, I mean
Speaker 1: in Mexico, we we've experienced with some other flavors, but
Speaker 1: for now, our strong one and the one that everybody
Speaker 1: loves is tamarind, and it's the one that we're bringing
Speaker 1: to the US. So uh so, yeah, for now, for
Speaker 1: the next year, is only tamarind.
Speaker 2: Yeah. Sure.
Speaker 3: You know, you've learned so much about different cultures and
Speaker 3: different people, right, what have you learned from tequila?
Speaker 1: From tequila, I mean, I've learned that it's such a
Speaker 1: beautiful industry. That very fortunate that the Mexican authorities, like
Speaker 1: many years go, they they took it out like upon
Speaker 1: themselves to make it even illegal to have tequila named
Speaker 1: tequila outside of the tequila approved regions of Mexico. So
Speaker 1: that is really cool. Like when you go to the
Speaker 1: fields and you go with the people that are actually
Speaker 1: producing the beverage, that's so cool to see, like how
Speaker 1: it's a culture, how they respected, how there's procedures that
Speaker 1: have been going on for decades you know that don't change.
Speaker 1: So that's like really really cool. And this one we
Speaker 1: produce it in the region of Los Altos Galisko that
Speaker 1: it's one of the tequila regions of Mexico. So yeah,
Speaker 1: it's like legit, legit. Yeah, like tequila in the era,
Speaker 1: like when you make let's say tequila that is not
Speaker 1: approved by the tequila regions, you can call it the stillado.
Speaker 1: The agab a gaby is anym of the plants, so
Speaker 1: like a gaby distillery or whatever. But this one, of
Speaker 1: course it's tequila and yeah, yeah, so and very grateful
Speaker 1: to work with the families that make it happen.
Speaker 2: It's got a little spice in it.
Speaker 1: Yeah, Like the recipe there is that we take the
Speaker 1: tequila blanco, like the white tequila, the pure one before
Speaker 1: it's even going through the process, and filtered before filtered, Yeah,
Speaker 1: that's the word filtered. So it's a strong, strong alcohol.
Speaker 1: And from there we delude delue it. That's the word. Huh.
Speaker 1: And we mix it with tamarind and with a chili
Speaker 1: named Pekin that it's like a small chili, like a
Speaker 1: little bowl, super spicy, super spicy. But of course it's
Speaker 1: in a very low, you know, quantity, and that's what
Speaker 1: gives it that like special spice. Of course, a lot
Speaker 1: of sugar. Yeah, I mean that's part of the taste.
Speaker 1: And yeah, that's what gives it like this, what's the
Speaker 1: word especial?
Speaker 2: Describe it? Describe it like.
Speaker 1: A creamy texture texture, not creamy, not liquid, but not hard.
Speaker 1: What's the like a paste thickness? Yeah, like the thickness
Speaker 1: that's what gives it, the thickness, you know. And uh
Speaker 1: the espiso is the word in Spanish, and uh. And
Speaker 1: the flavor and everything.
Speaker 2: Yeah yeah, good stuff, man.
Speaker 1: Good stuff, no doubt.
Speaker 4: Yeah.
Speaker 1: And I mean whoever wants to drink it at home
Speaker 1: at a party, whatever it has to be really cold
Speaker 1: like that. That's how I would advise freezer. Yes, freezer.
Speaker 1: It doesn't freeze because it's sixty proof so it doesn't freeze.
Speaker 1: And yeah, it's yeah. Busy on your shots, I mean.
Speaker 2: Have fun, yes, party respons.
Speaker 1: So yeah, like like really frozen. I would say, like
Speaker 1: a really cold and straight out of like a shot.
Speaker 1: Some people like to mix it like in cocktails. Me personally, shot,
Speaker 1: I would straight maybe ice maybe ice, yeah, but yeah,
Speaker 1: like straight flavor.
Speaker 2: Yeah, I put it in my coffee.
Speaker 1: I mean, I guess you can love. Yeah, I guess
Speaker 1: you can. If you want that extra kick, it's gonna
Speaker 1: be a little spicy.
Speaker 2: Yeah, for sure.
Speaker 1: There we go, There we go.
Speaker 4: No, I just I'm really fan. And I think a
Speaker 4: lot of people really resonate with Grandmallow because they see
Speaker 4: that you're behind it. They know that, like, you know,
Speaker 4: it's not somebody, it's not an outsider who's just creating
Speaker 4: another tequila brand.
Speaker 1: Yeah, and so like.
Speaker 4: Exactly, so you know, like people will will and do
Speaker 4: support it, and I love that and I'm very.
Speaker 1: Like, cry, thank you so much. And to be honest,
Speaker 1: one of the things that I'm most proud about is that,
Speaker 1: for example, here in the US, I'm not really a
Speaker 1: known name, like maybe in the Hispanic community very little. Nonetheless,
Speaker 1: it's been so successful and many people that have tried
Speaker 1: it before and then I meet them, they're like, oh,
Speaker 1: like this is like your brand, Like it's not even important.
Speaker 1: Like maybe I was very important with the brand diffusion,
Speaker 1: like at the beginning, you know, like maybe the first
Speaker 1: two years. But from there the brand has really taken
Speaker 1: like its own life, its own fan base, And you're
Speaker 1: like so proud about that. Yeah, I'm very happy about that.
Speaker 2: Very cool.
Speaker 3: How do you find balance with your career on YouTube
Speaker 3: and now this this business, the tequila business?
Speaker 1: Yeah?
Speaker 2: The balance is there? Balance yet? Yeah?
Speaker 1: Of course. I mean me personally, I've always been like
Speaker 1: a hustler, you know, I've always liked the you know,
Speaker 1: like the business entrepreneurship, and I'm involved in any businesses
Speaker 1: and whatever. And what I've learned throughout the years is
Speaker 1: the importance of delegating, you know, like delegating responsibilities, giving
Speaker 1: you know, like jobs to people like, Hey, I know
Speaker 1: that I'm not a good administrator or whatever, so you
Speaker 1: are the boss in this, go for it. You know. Me,
Speaker 1: I have no idea about alcohol taxes. But you know
Speaker 1: who does you? You know, so you sort of like, yeah,
Speaker 1: delegate these responsibilities. And I think that's smart.
Speaker 2: No, the smartest person doesn't know everything.
Speaker 1: Of course. I always describe it as, you know, master
Speaker 1: of nothing, apprentice of everything.
Speaker 2: Yeah, Yese, done that.
Speaker 3: Sure, if somebody wants to buy the merchant and and
Speaker 3: and a bottle or two online, they can do so.
Speaker 1: Yeah, for sure. I mean right now the bottle it's
Speaker 1: available in like a lot of liquor stores supermarkets. Yeah, yeah,
Speaker 1: like pretty much. So yeah, like I don't know, just
Speaker 1: to give you some examples, uh Vajarata and Trader Joe's
Speaker 1: and uh North Gate and uh blah blah blah blah,
Speaker 1: and like liquor stores, Bob's liquor store. I mean, you
Speaker 1: go to Michael's liquor store in the corner and he
Speaker 1: might have it, you know. So we're really excited about it.
Speaker 1: We partner up with a distribution company here. They are
Speaker 1: truly like the big dogs. So we're so excited about that.
Speaker 1: And now like we are starting to put it in
Speaker 1: uh so now it's all California, Colorado and New Mexico, Texas, Illinois, Nevada,
Speaker 1: and Arizona. Maybe I'm missing one, but that's like our
Speaker 1: first strategy for this year, and we'll see next year
Speaker 1: how it goes. We will see, we'll see.
Speaker 2: Man listen, nothing but the best.
Speaker 1: Thank you, thank you so much, Man, thank.
Speaker 2: You Loud of It and you have our support, Grand Model.
Speaker 1: Thank you real nty two three, let's go. Yes, Hey
Speaker 1: checking Rich for with the Cruse Show.
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