1 00:00:00,080 --> 00:00:01,679 Speaker 1: At the end of the day, our Brian is trying 2 00:00:01,679 --> 00:00:03,600 to keep us safe, and it's like, if we can 3 00:00:03,640 --> 00:00:06,799 get ahead of what might go wrong, then we can 4 00:00:06,839 --> 00:00:10,320 protect ourselves from it. And I can tell you every 5 00:00:10,359 --> 00:00:12,679 time I've tried to get ahead of what might go wrong, 6 00:00:12,919 --> 00:00:14,800 it's usually gone wrong in a different way that I 7 00:00:14,839 --> 00:00:20,679 could never have prepared for anyway. Welcome to Imperfect Action. 8 00:00:20,920 --> 00:00:23,920 I'm Steph Taylor. For years, I read all the books, 9 00:00:24,000 --> 00:00:27,640 downloaded all the freebies, and did all the courses, but 10 00:00:27,719 --> 00:00:30,640 it wasn't until I started taking imperfect action that my 11 00:00:30,679 --> 00:00:35,039 business had its first million dollar yere. Imperfect Action is 12 00:00:35,079 --> 00:00:39,920 about doing things before you're ready, prioritizing consistent action over 13 00:00:39,960 --> 00:00:43,399 perfect action, and moving forward even when you're not sure 14 00:00:43,560 --> 00:00:46,719 you're doing it right. On this show, you can expect 15 00:00:46,719 --> 00:00:50,520 mindset advice, actionable marketing tips and strategies to build a 16 00:00:50,560 --> 00:00:54,000 business that brings you more profit, more freedom, and even 17 00:00:54,039 --> 00:00:58,840 more joy. You want the list to get my daily businesses. 18 00:00:59,280 --> 00:01:01,759 Every day, I'll send you a bite sized prompt designed 19 00:01:01,759 --> 00:01:04,760 to help you grow your business in a more intentional way. 20 00:01:05,120 --> 00:01:08,079 Sign up at Steph Taylor dot Co, forward slash DBB, 21 00:01:08,599 --> 00:01:14,239 or at the link in the show notes. Hey, welcome 22 00:01:14,239 --> 00:01:16,439 back to some Perfect Action. This is episode eight hundred 23 00:01:16,480 --> 00:01:20,359 and forty seven. Today I am chatting with Sammy Satikario, 24 00:01:20,519 --> 00:01:25,519 who she's struggling with two major challenges that I know 25 00:01:25,719 --> 00:01:29,879 come up a lot with online business owners and especially 26 00:01:30,040 --> 00:01:33,840 with coaches, and in her case, she is starting out 27 00:01:33,879 --> 00:01:38,599 with multiple different offers and different clients that she wants 28 00:01:38,640 --> 00:01:41,400 to work with. So we're first up. We're helping her 29 00:01:41,439 --> 00:01:44,519 to find a little bit of focus within her marketing 30 00:01:44,560 --> 00:01:48,480 and her messaging when she's got such a broad range 31 00:01:48,560 --> 00:01:51,799 of people that she can help. And then conversation took 32 00:01:51,879 --> 00:01:55,159 a little bit of a twist that I actually really 33 00:01:55,959 --> 00:02:00,120 enjoyed helping Sammy to work through. And I know that 34 00:02:00,239 --> 00:02:03,000 if you are somebody who is in that process of 35 00:02:03,159 --> 00:02:06,799 you want to create course or group program, but the 36 00:02:06,879 --> 00:02:10,800 thought of launching absolutely terrifies you, you definitely want to 37 00:02:10,800 --> 00:02:12,639 stick around and listen to the second half of this 38 00:02:12,719 --> 00:02:16,680 episode because I'm helping Sammy work through some of the 39 00:02:16,800 --> 00:02:19,240 common fears that come up, especially when you're going from 40 00:02:19,319 --> 00:02:22,120 one on one to one to many, like what if 41 00:02:22,159 --> 00:02:24,960 I get the question wrong in a Q and A 42 00:02:25,199 --> 00:02:28,000 in front of the group and I embarrass myself or 43 00:02:28,159 --> 00:02:30,800 what if I launch and then nobody signs up? So 44 00:02:30,840 --> 00:02:33,400 we're having a bit of a deep discussion, deep and 45 00:02:33,479 --> 00:02:37,759 vulnerable discussion about those common fears that show up. This 46 00:02:37,840 --> 00:02:40,879 has been one of my favorite live coaching calls that 47 00:02:40,879 --> 00:02:44,280 I've done on this show. You cannot miss this episode, 48 00:02:44,400 --> 00:02:49,000 so let's jump in. Hey, Sammy, welcome to Imperfect Action. 49 00:02:49,199 --> 00:02:51,719 I'm super excited to have you here today and to 50 00:02:52,039 --> 00:02:56,080 workshop your challenges with you for our listeners who weren't 51 00:02:56,159 --> 00:02:58,560 part of the conversation we were having before we hit record, 52 00:02:58,840 --> 00:03:02,080 could you please infuse yourself, share what you do and 53 00:03:02,240 --> 00:03:03,840 the challenge that you would like me to. 54 00:03:03,759 --> 00:03:07,080 Speaker 2: Help you with today. Yes, Hello, thank you so much 55 00:03:07,080 --> 00:03:09,560 for having me Steph. My name is Sammy. I go 56 00:03:09,599 --> 00:03:13,439 by Sammy Siren. I am a singing coach for conscious leaders, 57 00:03:13,800 --> 00:03:17,520 healers and soul seekers. I've been singing for many, many 58 00:03:17,599 --> 00:03:20,759 years and develop my own method called somatic singing, where 59 00:03:20,759 --> 00:03:23,400 we get into the body in order to sing and 60 00:03:23,680 --> 00:03:27,199 apply technique and it works pretty much instantly with anyone 61 00:03:27,240 --> 00:03:32,039 I do it with. And my biggest challenge is how 62 00:03:32,120 --> 00:03:38,560 to focus my marketing when I have multiple different offers 63 00:03:38,639 --> 00:03:42,520 as well as different types of clients anywhere from somebody 64 00:03:42,520 --> 00:03:45,439 who wants to become a better public speaker for podcasting, 65 00:03:46,080 --> 00:03:50,400 or be a better communicator in their interpersonal relationships, or 66 00:03:50,520 --> 00:03:54,159 wants to sing to nail it at karaoke or lead 67 00:03:54,240 --> 00:03:55,120 song circles. 68 00:03:55,879 --> 00:03:58,439 Speaker 1: So walkway through what your different offers are at the 69 00:03:58,439 --> 00:04:00,520 moment right now. 70 00:04:00,879 --> 00:04:03,719 Speaker 2: Pretty simply, it's I have a one on one offer 71 00:04:04,080 --> 00:04:08,800 right now is the most and then I'm developing courses 72 00:04:08,840 --> 00:04:11,840 that I can put people through at a lower ticket 73 00:04:12,039 --> 00:04:15,280 so that they can teach themselves how to sing with 74 00:04:15,360 --> 00:04:19,279 this method. And then my biggest fear is that they 75 00:04:19,319 --> 00:04:22,399 won't want that, is that people want the one on one. 76 00:04:23,160 --> 00:04:28,240 They really want that high touch. And then I have 77 00:04:28,439 --> 00:04:33,519 I'm currently launching a men's group, the Liberated Voice for Men, 78 00:04:34,199 --> 00:04:37,680 and my intention is to launch a women's one after. 79 00:04:39,399 --> 00:04:44,160 Speaker 1: Okay, so you've got a few different directions here going on, 80 00:04:45,120 --> 00:04:48,199 and I can see why you're feeling a little bit like, ah, 81 00:04:48,279 --> 00:04:51,600 who do I talk to? So let's step away from 82 00:04:51,600 --> 00:04:54,040 what you've currently gotten your business from who you're currently 83 00:04:54,079 --> 00:04:58,120 working with. If I actually, let's imagine five years from now, 84 00:04:58,160 --> 00:05:01,920 if I was to waive a magic who would you 85 00:05:02,040 --> 00:05:04,560 be working with? Who is like your dream client that 86 00:05:04,560 --> 00:05:05,399 you would be working with. 87 00:05:08,360 --> 00:05:12,279 Speaker 2: Well, I haven't thought about that. Well, I want to 88 00:05:12,319 --> 00:05:15,480 go to grad school. So five years from now, I 89 00:05:15,480 --> 00:05:20,920 imagine I'd be teaching this to therapists and to higher 90 00:05:21,040 --> 00:05:30,519 level healers and politicians and people who are you have 91 00:05:30,759 --> 00:05:37,920 very high level speakers and healers in order to guide 92 00:05:37,959 --> 00:05:41,199 them to this method of doing deep work in order 93 00:05:41,319 --> 00:05:45,079 to sing and to also support other people in healing. 94 00:05:46,399 --> 00:05:51,439 Speaker 1: So of the which of the ideal clients, which are 95 00:05:51,480 --> 00:05:55,160 the authors and audiences that you're serving right now, are 96 00:05:55,199 --> 00:05:56,560 going to lead you closer to that. 97 00:05:57,720 --> 00:06:01,199 Speaker 2: I imagine that I have several clients who are therapists, 98 00:06:01,240 --> 00:06:05,439 which is always such a blessing to me. I imagine 99 00:06:06,079 --> 00:06:11,920 those clients right now, I don't. I have. Most of 100 00:06:11,920 --> 00:06:16,319 my clients are like half podcasts, are our leaders and 101 00:06:16,399 --> 00:06:19,079 men's groups in some way, but none of them are 102 00:06:20,279 --> 00:06:23,399 politicians by any means. I just keep having this idea 103 00:06:23,600 --> 00:06:27,240 of of I just keep having this idea of finding 104 00:06:27,279 --> 00:06:31,279 the one conscious politician out there. It's going to change 105 00:06:31,319 --> 00:06:33,120 the world, and I'm going to help them find their 106 00:06:33,160 --> 00:06:36,120 real voice. Like that's and every one of my life's 107 00:06:36,120 --> 00:06:37,759 like that's going to be you, and I'm like, no, 108 00:06:39,959 --> 00:06:42,959 so I imagine it's the therapists. I imagine that feels 109 00:06:43,040 --> 00:06:44,879 right when I say it. Mmm. 110 00:06:45,720 --> 00:06:47,959 Speaker 1: So as you're talking, the one thing that pops into 111 00:06:47,959 --> 00:06:51,199 my mind is the common thread tying all of these 112 00:06:51,240 --> 00:06:54,600 different people that you're working with together is that they're leaders. 113 00:06:54,319 --> 00:06:57,319 Speaker 2: Of some kind. Leaders and healers yep. 114 00:06:57,199 --> 00:07:01,279 Speaker 1: Ladies and healers, right, and even the healers might identify 115 00:07:01,319 --> 00:07:04,000 with being a leader of some kind as well because 116 00:07:04,000 --> 00:07:06,399 they are leading the people who are they are healing? 117 00:07:08,680 --> 00:07:11,959 Is this is this starting to clarify it a little 118 00:07:12,000 --> 00:07:13,639 bit in your mind where you're like, oh, hang on, 119 00:07:13,720 --> 00:07:16,800 this is the So instead of speaking to instead of saying, well, 120 00:07:17,279 --> 00:07:21,439 you're a singing coach for podcasters and men and women 121 00:07:21,519 --> 00:07:23,959 and all of these different groups of people, now you're 122 00:07:23,959 --> 00:07:28,199 a singing coach for leaders and healers. Which that then 123 00:07:28,920 --> 00:07:32,480 then it becomes how can we take these or how 124 00:07:32,519 --> 00:07:37,279 can we firstly define one ideal client? Because even when 125 00:07:37,319 --> 00:07:40,639 I asked who the dream was, you said, you know, therapists, healers, politicians, 126 00:07:40,639 --> 00:07:43,240 it's multiple different people. So we need to then identify 127 00:07:43,279 --> 00:07:46,279 who is that one dream client and what is that 128 00:07:46,399 --> 00:07:48,439 journey we can take that one dream client on. And 129 00:07:48,480 --> 00:07:50,439 it doesn't mean that you can't have other offers in 130 00:07:50,480 --> 00:07:53,879 there as well, but to really make it feel cohesive 131 00:07:53,920 --> 00:07:56,920 and clear and streamlined, it helps to just have the 132 00:07:56,920 --> 00:08:01,319 one that you can take on a journey. Sure, yes, 133 00:08:01,839 --> 00:08:03,759 So who is that one drink client? 134 00:08:05,079 --> 00:08:07,720 Speaker 2: Is it best to pick this based off of a 135 00:08:07,759 --> 00:08:10,040 client I already have and who I love working with. 136 00:08:10,279 --> 00:08:12,160 Speaker 1: It can be one that you already have in love 137 00:08:12,199 --> 00:08:14,120 working with, or it can be one that you're like, 138 00:08:14,399 --> 00:08:16,560 one day in the future, this is my dream. This 139 00:08:16,639 --> 00:08:20,040 is the one person that if I only ever serve 140 00:08:20,199 --> 00:08:22,240 people like this in my business, I will feel so 141 00:08:22,279 --> 00:08:23,199 happy and fulfilled. 142 00:08:24,519 --> 00:08:26,759 Speaker 2: Yeah, I'll use this client. I'll use his client because 143 00:08:26,759 --> 00:08:30,000 I think he's going to do really big things. He 144 00:08:30,920 --> 00:08:35,240 is a veteran and has done a lot of work 145 00:08:35,679 --> 00:08:40,799 on his trauma and wants to and consistently supports other 146 00:08:40,919 --> 00:08:46,200 men and other people in up leveling themselves and healing. 147 00:08:46,399 --> 00:08:49,759 He goes to retreats, he leads retreats. He just had 148 00:08:50,000 --> 00:08:53,200 a daughter and wants to bring creativity and singing into 149 00:08:53,200 --> 00:08:57,159 the house. He does a human design. He did a 150 00:08:57,240 --> 00:09:00,360 human design reading and that's how he and that human 151 00:09:00,360 --> 00:09:03,120 design coach said, you need to activate your voice, and 152 00:09:03,159 --> 00:09:09,279 so that's how he found me. And he wants to 153 00:09:09,360 --> 00:09:17,120 be really powerful with his speeches and understand how his 154 00:09:17,200 --> 00:09:20,320 voice has an effect on people because he knows he's 155 00:09:20,360 --> 00:09:23,399 going he's planning to continue to give a lot of speeches, 156 00:09:23,519 --> 00:09:27,919 and he also wants to sing. And now he does 157 00:09:27,960 --> 00:09:29,320 sing very well. 158 00:09:29,879 --> 00:09:35,440 Speaker 1: Hmm okay, So if we think about it as like 159 00:09:35,799 --> 00:09:40,039 the journey that he's been on now with you, when 160 00:09:40,039 --> 00:09:42,159 he first came to you, what was the very first 161 00:09:42,840 --> 00:09:45,360 problem that he was struggling with or what was the 162 00:09:45,480 --> 00:09:47,799 very first little transformation that you helped him to have. 163 00:09:49,799 --> 00:09:51,960 Speaker 2: The first thought was, I don't sing in front of people. 164 00:09:52,799 --> 00:09:55,840 When comes into the room, and I stopped singing. So 165 00:09:55,879 --> 00:09:58,360 the first thing we did was get him to start 166 00:09:58,440 --> 00:10:02,360 humming around his so he could find his inner voice 167 00:10:02,480 --> 00:10:05,200 and that small connection between his inner voice and his 168 00:10:05,240 --> 00:10:09,799 outer voice and just start building confidence that my voice 169 00:10:09,840 --> 00:10:14,600 is important. And we also in that first session did 170 00:10:14,639 --> 00:10:17,600 deep inner child work around fear of using the voice, 171 00:10:18,679 --> 00:10:22,519 fear of rejection, and he saw massive winds and within 172 00:10:22,639 --> 00:10:26,480 after the first week he that is with every one 173 00:10:26,519 --> 00:10:30,519 of my clients in that first session, there's massive shit massive, 174 00:10:30,600 --> 00:10:33,039 massive they start singing in public and they don't care 175 00:10:33,080 --> 00:10:35,279 how they sound. That's the first step is to just 176 00:10:35,320 --> 00:10:36,960 do it without caring hawing sound, and then we'll work 177 00:10:37,000 --> 00:10:37,799 on having sound better. 178 00:10:38,919 --> 00:10:42,440 Speaker 1: So and then what was what was the next the 179 00:10:42,480 --> 00:10:46,159 next little transformation, Well, the next problem that you solved for. 180 00:10:46,200 --> 00:10:52,000 Speaker 2: Him understanding the functions of the voice. So first it's like, 181 00:10:52,080 --> 00:10:53,519 I'm scared to sing in front of people, and then 182 00:10:53,600 --> 00:10:55,240 I don't under I don't know how my voice works. 183 00:10:55,279 --> 00:10:57,679 It's like, cool, let's get to know the different ranges 184 00:10:57,720 --> 00:10:59,879 of your voice. So playing with the different ranges of 185 00:10:59,879 --> 00:11:03,440 your voice, and that's really just adding more play as 186 00:11:03,440 --> 00:11:06,600 well as understanding the biomechanics of how the vocal cores 187 00:11:06,600 --> 00:11:07,360 and breath work. 188 00:11:08,240 --> 00:11:12,799 Speaker 1: Would you say, that's the step where they I guess 189 00:11:12,799 --> 00:11:15,840 they become really good at singing or really good at speaking, 190 00:11:15,960 --> 00:11:19,360 like they learned to really use their voice effectively. 191 00:11:20,399 --> 00:11:23,799 Speaker 2: That's when we start planting the teaching, because it's a 192 00:11:23,840 --> 00:11:26,159 technique that's going to that I'm teaching them that they're 193 00:11:26,159 --> 00:11:27,559 going to be able to take for the rest of 194 00:11:27,600 --> 00:11:30,919 their life. But yes, that is it's between sessions two 195 00:11:30,960 --> 00:11:34,759 and four that there's massive shifts in sounding really good 196 00:11:34,840 --> 00:11:38,600 and being on pitch and being able to be melodic 197 00:11:40,639 --> 00:11:46,120 as well as having more range in their speaking voice. 198 00:11:47,039 --> 00:11:50,720 Speaker 1: And then what happens next after that, what's the next step, 199 00:11:50,799 --> 00:11:51,720 the next transformation? 200 00:11:52,559 --> 00:11:56,159 Speaker 2: Then we apply it to a song. So that's when 201 00:11:56,159 --> 00:11:59,919 we start to I just started adding in this step 202 00:12:00,200 --> 00:12:04,240 of creating your singer identity, so getting to know who 203 00:12:04,240 --> 00:12:06,840 they are as a performer and that part of them 204 00:12:06,879 --> 00:12:09,960 that wants to go. And because all of my clients 205 00:12:09,960 --> 00:12:10,960 they just come in and they just want to be 206 00:12:10,960 --> 00:12:13,240 able to like sing in the grocery store with Wilder Band, 207 00:12:13,960 --> 00:12:17,360 and so that be right such and then I was 208 00:12:17,360 --> 00:12:19,039 doing yesterday, I was like, oh, they want to do 209 00:12:19,159 --> 00:12:24,519 this that easy, and so being able to put on 210 00:12:24,559 --> 00:12:27,000 that part, being able to put on that hat and 211 00:12:27,200 --> 00:12:30,799 just have fun and play and know that, Okay, I'm in, 212 00:12:31,399 --> 00:12:34,759 I'm in my siren character. Now, that's who my archetype 213 00:12:34,840 --> 00:12:40,000 is is Sammy Siren. And so with that, what does 214 00:12:40,039 --> 00:12:43,000 Sammy Sirens sing o? What are her values? What does 215 00:12:43,039 --> 00:12:45,279 she practice? What does she do in our day to day? 216 00:12:45,960 --> 00:12:48,519 She does scary things, she learns how to produce, and 217 00:12:48,600 --> 00:12:50,519 so I guide them through that what the values are 218 00:12:50,519 --> 00:12:54,720 and the actions and behavior of this character archetype, this singer, 219 00:12:54,799 --> 00:12:58,360 this leader, this performer, and then we pick a song 220 00:12:58,480 --> 00:13:00,279 and start working on that song and then have a 221 00:13:00,320 --> 00:13:02,840 song by the end of it. They can go or speech, 222 00:13:02,919 --> 00:13:05,360 depends on who they are. But most of even if 223 00:13:05,360 --> 00:13:06,840 they're working on a speech, it's a song. 224 00:13:08,000 --> 00:13:13,000 Speaker 1: Okay. So when they work on that song and that 225 00:13:13,120 --> 00:13:16,159 speech and they really step into that archetype, other than 226 00:13:16,200 --> 00:13:18,480 being able to have fun, what else does that make 227 00:13:18,519 --> 00:13:20,279 possible for them? 228 00:13:20,279 --> 00:13:25,200 Speaker 2: Massive confidence and leadership they are? What was I mean? 229 00:13:25,320 --> 00:13:27,799 I'm so glad I had my client called today to 230 00:13:27,840 --> 00:13:29,919 be in this energy, but it was a huge win. 231 00:13:30,039 --> 00:13:33,039 He's ready to inspire people with his voice. He's no 232 00:13:33,120 --> 00:13:36,080 longer afraid of his voice. He's no longer right. He 233 00:13:36,240 --> 00:13:41,039 knows that he can be dynamic and engaging, and knows 234 00:13:41,080 --> 00:13:45,919 that he can when he's in these crimal settings use 235 00:13:45,960 --> 00:13:49,440 his voice without losing his voice, which is a big 236 00:13:49,480 --> 00:13:52,159 thing when you get into like leading retreats, leading groups. 237 00:13:52,320 --> 00:13:54,679 People come back from events and how often have they 238 00:13:54,759 --> 00:13:58,039 lost their voice because they were using it too hard 239 00:13:58,080 --> 00:14:00,159 because they don't know how to train it. Yeah, and 240 00:14:00,240 --> 00:14:05,799 so confidence and health and determination and really embodying that 241 00:14:06,399 --> 00:14:08,720 inspired leadership. Mmm. 242 00:14:09,240 --> 00:14:11,720 Speaker 1: So the reason I've been asking you to walk me 243 00:14:11,759 --> 00:14:13,399 through all of this, like, as I'm going through, I'm 244 00:14:13,440 --> 00:14:16,320 making notes, and this is making in my mind the 245 00:14:16,360 --> 00:14:20,480 way that I'm seeing it is you have three main 246 00:14:20,559 --> 00:14:22,679 transformations that you help somebody with. 247 00:14:22,799 --> 00:14:22,919 Speaker 2: Right. 248 00:14:23,000 --> 00:14:26,759 Speaker 1: So, the first transformation is that getting over that fear 249 00:14:26,799 --> 00:14:29,720 of using their voice, which is so common. We see this, 250 00:14:30,080 --> 00:14:32,840 you know, as somebody who teaches other people to podcast 251 00:14:32,919 --> 00:14:35,639 as one of my courses. I see this a lot 252 00:14:35,679 --> 00:14:37,480 with people who are like, I want to start a podcast, 253 00:14:37,519 --> 00:14:40,240 but I hate my voice. That was me like five 254 00:14:40,320 --> 00:14:43,240 years ago, right, So I get that so much. Then 255 00:14:43,279 --> 00:14:46,799 the second, the second transformation is learning how to use 256 00:14:46,840 --> 00:14:50,879 their voice effectively. And then the third transformation is that 257 00:14:51,000 --> 00:14:54,840 real like confidence and leadership with their voice. 258 00:14:55,039 --> 00:14:56,679 Speaker 2: So simple, so simple. 259 00:14:57,519 --> 00:15:00,679 Speaker 1: And this is then when and we can break it 260 00:15:00,720 --> 00:15:03,399 down into the different offers. And yes, you can guide 261 00:15:03,440 --> 00:15:05,519 them through all of this in a one on one setting, 262 00:15:06,519 --> 00:15:09,120 but I would really be looking at how can we 263 00:15:09,120 --> 00:15:14,960 break this down into potentially three different offers. One one 264 00:15:15,000 --> 00:15:16,879 of them could be, you know, it could be the 265 00:15:17,600 --> 00:15:21,279 course on getting over the fear of using their voice. 266 00:15:23,200 --> 00:15:25,759 The next one could be a course or a membership 267 00:15:25,840 --> 00:15:28,720 or a community or a group program or however you 268 00:15:28,759 --> 00:15:31,799 want to deliver this where you are showing them how 269 00:15:31,799 --> 00:15:35,840 to use their voice effectively, and then the final offer 270 00:15:36,200 --> 00:15:38,840 is taking them from you know, now they know how 271 00:15:38,879 --> 00:15:41,559 to use their voice, they're not afraid of it, but 272 00:15:41,720 --> 00:15:45,240 it's really stepping into that confidence and leadership and using 273 00:15:45,240 --> 00:15:49,519 your voice without losing your voice exactly. And even if 274 00:15:49,559 --> 00:15:52,679 you're teaching these in a one on one setting, it's 275 00:15:53,360 --> 00:15:55,799 rather than just saying, well, it's one on one coaching, 276 00:15:55,879 --> 00:15:58,600 choose your own adventure, it actually then becomes, hey, this 277 00:15:58,720 --> 00:16:02,639 is my six week one on one program to achieve this. 278 00:16:03,519 --> 00:16:05,600 Any of these outcomes can be delivered in different ways, 279 00:16:05,639 --> 00:16:07,279 and it's up to you to choose how you want 280 00:16:07,279 --> 00:16:12,159 to deliver them. But your overarching brand messaging then becomes 281 00:16:12,879 --> 00:16:15,720 you are helping leaders to go from afraid of their 282 00:16:15,840 --> 00:16:20,720 voice to confidently being able to lead using their voice. 283 00:16:21,480 --> 00:16:23,840 How does that feel? It feels really good. 284 00:16:24,000 --> 00:16:27,559 Speaker 2: I'm curious about your opinion of something is not what 285 00:16:27,639 --> 00:16:32,240 I often although that that's true. What I hear from 286 00:16:32,320 --> 00:16:35,559 over and over and is I want to sing. I 287 00:16:35,600 --> 00:16:39,360 want to say, it's like the it's like the first thing. 288 00:16:39,399 --> 00:16:41,519 It's like all of these coaches and these healers have 289 00:16:41,600 --> 00:16:45,360 this inner rock star that's just dying to come out. 290 00:16:45,600 --> 00:16:48,480 Speaker 1: So that then fits into the first one, right, the 291 00:16:48,519 --> 00:16:53,480 first the first offer is this is how to This 292 00:16:53,600 --> 00:16:57,519 is how to stop fearing your voice and feel comfortable 293 00:16:57,559 --> 00:17:00,279 to break out and sing in front of other people. 294 00:17:01,879 --> 00:17:05,440 Speaker 2: Yeah, for sure, for sure cool. 295 00:17:05,319 --> 00:17:07,240 Speaker 1: Because at the end of the day, I imagine that 296 00:17:07,680 --> 00:17:10,359 using the same techniques regardless of whether somebody wants to 297 00:17:10,400 --> 00:17:12,039 learn how to sing or whether they want to learn how. 298 00:17:12,000 --> 00:17:14,599 Speaker 2: To speak and lead. Yeah, the voice is the voice 299 00:17:14,640 --> 00:17:15,720 is the voice. 300 00:17:15,960 --> 00:17:18,680 Speaker 1: Yeah, so that's going to be part of your marketing messaging. 301 00:17:18,799 --> 00:17:21,519 By the way, that's your free content. You're educating them 302 00:17:21,519 --> 00:17:23,799 on how the voice is the voice is the voice, 303 00:17:24,319 --> 00:17:27,440 and you're educating them on how it's not that they're 304 00:17:27,480 --> 00:17:29,359 a bad singer. They just don't know how to use 305 00:17:29,400 --> 00:17:33,319 their voice effectively. It's not that they are a bad singer, 306 00:17:33,319 --> 00:17:35,240 it's that they're afraid to use their voice fully and 307 00:17:35,240 --> 00:17:38,440 they're afraid to commit to singing the song or whatever 308 00:17:38,480 --> 00:17:40,480 it is that you know, as the expert, is holding 309 00:17:40,519 --> 00:17:43,960 them back. How is this all feeling? 310 00:17:43,960 --> 00:17:46,519 Speaker 2: What's coming up? I like that, Well, I'm thinking of 311 00:17:46,759 --> 00:17:50,039 one of the posts that I've I've been posting a 312 00:17:50,039 --> 00:17:53,039 lot recently because I'm so inspired, and I have one 313 00:17:53,079 --> 00:17:56,319 post that did really well over the past month was 314 00:17:56,319 --> 00:17:58,880 when I said, some people come to me for ABC, 315 00:17:59,000 --> 00:18:02,039 some people come from me for XYZ, some people come 316 00:18:02,039 --> 00:18:03,960 from me, but what it doesn't matter. It all comes 317 00:18:03,960 --> 00:18:07,480 down to the voice. And that posted really well, and 318 00:18:07,519 --> 00:18:10,880 a lot of my other ones haven't necessarily and I've 319 00:18:10,920 --> 00:18:13,599 been like, what's happening? Why is this? 320 00:18:14,400 --> 00:18:18,599 Speaker 1: Probably because you've met with that post, You've met your 321 00:18:18,640 --> 00:18:22,200 audience where they are at. There is something in that 322 00:18:22,279 --> 00:18:26,640 post where they were like, that is me right, whereas 323 00:18:27,160 --> 00:18:29,519 your other posts it might have just not even it 324 00:18:29,599 --> 00:18:32,279 might have been so far out of their reach, or 325 00:18:32,319 --> 00:18:35,200 they might not have quite understood. Hey, the fact that 326 00:18:35,279 --> 00:18:38,279 I'm afraid of singing in public is actually connected to 327 00:18:38,279 --> 00:18:41,720 the fact that I'm afraid to speak at a conference 328 00:18:41,759 --> 00:18:42,240 at work. 329 00:18:45,000 --> 00:18:47,720 Speaker 2: Hmm, Yeah, that makes a lot of sense. Like the 330 00:18:47,720 --> 00:18:51,240 people that are in my discovery calls, they're further ahead 331 00:18:51,240 --> 00:18:53,960 than the people who are still waiting in the wings. 332 00:18:54,400 --> 00:18:56,599 Speaker 1: Yes, so the people who are waiting in the wings, 333 00:18:57,319 --> 00:19:00,720 they need a little bit of educating before they're going 334 00:19:00,759 --> 00:19:03,480 to be ready to book a discovery call or buy 335 00:19:03,559 --> 00:19:04,359 any of your offers. 336 00:19:06,119 --> 00:19:09,720 Speaker 2: That makes so much sense, so much sense. 337 00:19:10,279 --> 00:19:12,200 Speaker 1: So if you think of it as a journey. Right, So, 338 00:19:12,240 --> 00:19:15,240 there's somebody out there who is right now they are 339 00:19:15,279 --> 00:19:19,920 experiencing that they're unable to sing in the car with 340 00:19:20,160 --> 00:19:23,400 their wife, or they are unable to put their hand 341 00:19:23,519 --> 00:19:26,680 up and volunteer to give a presentation at work. And 342 00:19:26,759 --> 00:19:28,839 they're like, oh, I'm just not a good speaker. I 343 00:19:28,880 --> 00:19:30,039 want to be a good speaker. I want to be 344 00:19:30,039 --> 00:19:33,119 a good singer. So they think that the solution is 345 00:19:33,160 --> 00:19:35,119 to become a good speaker or to become a good singer. 346 00:19:35,559 --> 00:19:39,119 They probably haven't even connected the dots that it's actually 347 00:19:39,359 --> 00:19:42,279 fear and mindset that's the first thing they need to overcome. 348 00:19:42,799 --> 00:19:45,440 They can't just go and google how to give a 349 00:19:45,480 --> 00:19:49,200 good presentation because even though they're doing all the googling, 350 00:19:49,359 --> 00:19:52,440 until they overcome those fears and the mindset stuff, they're 351 00:19:52,440 --> 00:19:54,480 not going to be able to sing out loud or 352 00:19:54,480 --> 00:19:55,440 give that good presentation. 353 00:19:57,599 --> 00:19:59,759 Speaker 2: Well, I just made a whole lead magnet this weekend. 354 00:20:00,000 --> 00:20:01,400 I'm like, wow, I need to redo this. 355 00:20:02,480 --> 00:20:05,200 Speaker 1: Sorry, No, it's great, it's great. 356 00:20:05,319 --> 00:20:08,359 Speaker 2: I've set up the system at least and I can. 357 00:20:08,640 --> 00:20:10,400 It's just the same thing. It's just re recording it 358 00:20:10,440 --> 00:20:14,319 based off of a different outcome, Like how to use 359 00:20:14,359 --> 00:20:18,119 your voice effectively. That's I think that that's that's the one. 360 00:20:19,000 --> 00:20:22,680 How to use your voice to lead and heal, well, 361 00:20:22,759 --> 00:20:25,359 lead and transform. I mean, you can play around with 362 00:20:25,400 --> 00:20:27,400 the actual words, and you can have a chat to 363 00:20:27,799 --> 00:20:30,000 your ideal client or a few people who you think 364 00:20:30,039 --> 00:20:32,599 are very similar to that ideal client and find out 365 00:20:32,599 --> 00:20:41,680 what words actually resonate the best with them, will do transformational, leader, transformation, well, 366 00:20:41,799 --> 00:20:46,799 using your voice for transformation, something like that, to inspire, 367 00:20:47,359 --> 00:20:48,440 to inspire change. 368 00:20:49,759 --> 00:20:52,400 Speaker 1: Write all of these down and bounce them off your 369 00:20:52,440 --> 00:20:55,920 ideal client and see what really because one of these 370 00:20:56,039 --> 00:20:58,640 one of the ways that you explain it will provoke 371 00:20:59,000 --> 00:21:03,319 like an emotional like, oh that feels so aligned for them, 372 00:21:03,400 --> 00:21:04,640 and you want to go with that one. 373 00:21:05,039 --> 00:21:07,000 Speaker 2: M there's always more work to do. 374 00:21:07,480 --> 00:21:10,720 Speaker 1: Well, it's never done. But now that you have that 375 00:21:10,799 --> 00:21:14,079 kind of focus of this is what comes first, this 376 00:21:14,200 --> 00:21:17,599 is what comes next. The messaging behind it all and 377 00:21:17,799 --> 00:21:19,559 the content that you put out there becomes a lot 378 00:21:19,640 --> 00:21:21,799 clearer because it's like, now, what does somebody need to 379 00:21:21,839 --> 00:21:23,960 know before they're ready to take that first step and 380 00:21:24,000 --> 00:21:26,440 solve that very first problem. 381 00:21:26,599 --> 00:21:30,799 Speaker 2: They need to know that the answer to their communication 382 00:21:30,920 --> 00:21:35,119 problem isn't in fear of what's going to happen, to 383 00:21:35,119 --> 00:21:37,160 fear of using their voice. And they need to know 384 00:21:37,240 --> 00:21:39,720 that the fear of using their voice can be overcome 385 00:21:39,799 --> 00:21:47,000 by singing to themselves, and that it's not that it's 386 00:21:47,079 --> 00:21:49,720 not that they have a boring voice, it's that they 387 00:21:49,839 --> 00:21:51,759 just don't know how to use the full range yet, 388 00:21:51,880 --> 00:21:54,160 that it's a muscle that needs to be worked out. 389 00:21:56,119 --> 00:21:59,119 It's not that people want to talk over them, it's 390 00:21:59,160 --> 00:22:04,759 that they're sending signals with their voice that they're dumb speaking. Yeah. 391 00:22:04,880 --> 00:22:08,319 Speaker 1: Interesting. So these are all things that you can share 392 00:22:08,359 --> 00:22:12,319 that will resonate with that ideal client. So what on 393 00:22:12,680 --> 00:22:14,839 a practical level, what changes are you going to make 394 00:22:15,039 --> 00:22:19,079 to your offers or to the way that you are 395 00:22:20,119 --> 00:22:22,839 the way that you are selling. Now that you really 396 00:22:22,880 --> 00:22:24,759 clear on who that ideal client is and what that 397 00:22:24,839 --> 00:22:27,279 overarching transformation is, what changes will you make on a 398 00:22:27,279 --> 00:22:28,240 practical level. 399 00:22:30,039 --> 00:22:36,119 Speaker 2: I imagine I will stop necessarily calling out men right now. 400 00:22:37,039 --> 00:22:39,599 It would be cool to talk about that launch, that 401 00:22:39,680 --> 00:22:41,240 launch fear I've got going on. 402 00:22:41,480 --> 00:22:43,920 Speaker 1: Oh, yeah, we can talk about that in a minute. Yeah, 403 00:22:44,039 --> 00:22:45,240 it comes back to that too. 404 00:22:46,440 --> 00:22:49,920 Speaker 2: What I can do is plan I can plan social 405 00:22:50,319 --> 00:22:53,759 because I just get downloads and start writing plan social 406 00:22:53,759 --> 00:22:56,200 based off of where they are in their knowledge of 407 00:22:56,279 --> 00:22:58,960 what's connected. Like right now, I've been writing for people 408 00:22:58,960 --> 00:23:01,160 who it's as if they know all that information, they're 409 00:23:01,160 --> 00:23:02,839 ready to get on a call. But I need to 410 00:23:02,839 --> 00:23:05,160 write for people who are further back in the process 411 00:23:05,240 --> 00:23:09,920 of not understanding that they're what will help their podcasts, 412 00:23:10,079 --> 00:23:13,079 will help them get moving through the fear of starting 413 00:23:13,079 --> 00:23:16,920 a podcast, et cetera. Is is that is confidence in 414 00:23:16,960 --> 00:23:20,680 their voice. So I imagine the step one is writing 415 00:23:20,799 --> 00:23:25,960 for different stages of the process. In terms of my offers, 416 00:23:26,559 --> 00:23:30,400 I get to sleep on it and decide right now 417 00:23:30,440 --> 00:23:32,599 for my lead magnet. Right now, it's how to sing 418 00:23:32,640 --> 00:23:36,359 like a pro. It's for soul seekers who want to 419 00:23:36,359 --> 00:23:41,519 sing like a pro. But I imagine that it's that's not 420 00:23:42,079 --> 00:23:46,000 the answer. It's soul seekers who want to use their 421 00:23:46,039 --> 00:23:51,440 voice effectively or want to inspire the world with their voice. 422 00:23:51,680 --> 00:23:55,839 Speaker 1: And again check that, check the what soul's seek is 423 00:23:55,880 --> 00:24:00,359 with your ideal client and see if that resonates good? 424 00:24:00,480 --> 00:24:03,279 Might it might not. Often, a big mistake we can 425 00:24:03,319 --> 00:24:07,039 make is to give our audience this like identifying name 426 00:24:07,359 --> 00:24:10,000 that we're like, of course they identify as this, and 427 00:24:10,039 --> 00:24:12,079 then when we say it to them, they're like, oh, 428 00:24:12,160 --> 00:24:15,200 I'm not sure if that's me, and they can almost 429 00:24:15,359 --> 00:24:19,240 exclude them They can almost like disqualify themselves because they're 430 00:24:19,279 --> 00:24:21,519 not one hundred percent sure if that's actually who they are. 431 00:24:21,960 --> 00:24:24,440 They're like, oh, this isn't for me, it's for somebody else. 432 00:24:24,559 --> 00:24:26,599 So always double check. If you're giving them some kind 433 00:24:26,599 --> 00:24:30,519 of identifying name, always run that past them. Okay, So 434 00:24:30,599 --> 00:24:32,920 with the lead magnet, I would really be thinking about 435 00:24:33,240 --> 00:24:36,240 what offer is that lead magnet tying into. So is 436 00:24:36,240 --> 00:24:40,319 it going to tie into step one of overcoming the fear? 437 00:24:40,839 --> 00:24:43,200 Is it tying into step two using their voice effectively, 438 00:24:43,279 --> 00:24:45,319 or is it tie tying into the third part, which 439 00:24:45,359 --> 00:24:48,400 is using their voice for confidence and leadership. I'm a 440 00:24:48,480 --> 00:24:51,240 very big fan of having multiple lead magnets, one for 441 00:24:51,319 --> 00:24:53,880 each offer. And if it's going to be for the 442 00:24:53,880 --> 00:24:56,519 first one, then what do they need to know to 443 00:24:56,599 --> 00:24:59,279 be ready to start overcoming the fear of using their voice? 444 00:24:59,319 --> 00:25:03,079 And it might there's some shifts that they need to make. 445 00:25:03,119 --> 00:25:06,240 They might be thinking. It might be, you know, five 446 00:25:06,279 --> 00:25:09,680 mistakes you're making with learning how to use your voice effectively. 447 00:25:09,799 --> 00:25:13,079 That's a really terrible name. And one of those mistakes 448 00:25:13,079 --> 00:25:17,519 would be googling how to give a good presentation when 449 00:25:18,079 --> 00:25:22,400 you haven't even connected with your inner voice for example. 450 00:25:24,200 --> 00:25:26,920 So interesting thing that you did mention before we hit 451 00:25:27,000 --> 00:25:32,119 record was that you're really quite keen to get people 452 00:25:32,119 --> 00:25:35,920 who are like already they already know that they basically 453 00:25:35,920 --> 00:25:37,759 want to work with you. You don't want to be trying 454 00:25:37,759 --> 00:25:40,039 to convince them and using high pressure sales tactics. And 455 00:25:40,079 --> 00:25:44,400 you mentioned that you don't like launching because of the deadline, 456 00:25:44,680 --> 00:25:48,920 and that you've canceled every launch that you've done. Tell 457 00:25:49,000 --> 00:25:50,079 us a little bit more about that. 458 00:25:51,200 --> 00:25:53,880 Speaker 2: Well, I came back into the coaching space. I was 459 00:25:53,920 --> 00:25:57,559 a copywriter in the coaching space for a while, and 460 00:25:57,640 --> 00:26:00,079 so first I was a coach, and then I I 461 00:26:00,119 --> 00:26:02,480 was like, I love writing copy I'm just going to 462 00:26:02,599 --> 00:26:04,079 do that and work on my own stuff. I don't 463 00:26:04,119 --> 00:26:05,720 want to hold space for anyone. And then I came 464 00:26:05,759 --> 00:26:08,559 back to my roots of singing, and it's for sure 465 00:26:08,640 --> 00:26:11,640 my purpose in this method and just the healing that's 466 00:26:11,680 --> 00:26:17,200 come from it. And it's so much fun. So before 467 00:26:17,240 --> 00:26:20,920 I was a copywriter, I was launching an identity shift 468 00:26:20,960 --> 00:26:24,680 program for leaders called Rise, and I was ten days 469 00:26:24,720 --> 00:26:28,599 out and I just really didn't want to do it. 470 00:26:28,720 --> 00:26:31,319 I just like felt the fear of like people paying 471 00:26:31,319 --> 00:26:35,880 me money and then having to like then do the offer. 472 00:26:36,119 --> 00:26:37,440 I didn't want to do it. I just wanted to 473 00:26:37,440 --> 00:26:41,240 market it, and I was really it was at a 474 00:26:41,279 --> 00:26:43,079 dark time in my life, so there was a lot 475 00:26:43,160 --> 00:26:46,599 going on, but I didn't commit. I pulled it and 476 00:26:46,599 --> 00:26:48,640 I gave the people who signed up their money back, 477 00:26:48,799 --> 00:26:50,799 and I decided to be a copywriter instead, and I 478 00:26:50,839 --> 00:26:54,400 booked my first copywriting gigs seven days later when I 479 00:26:54,400 --> 00:26:57,319 was a retainer and just like running, just like, let's 480 00:26:57,319 --> 00:27:01,720 do it, jump right in. And then spent a year 481 00:27:01,720 --> 00:27:04,640 with the identity as a writer before remembering I am 482 00:27:04,680 --> 00:27:09,799 a professional singer. Came back to that about a year 483 00:27:09,799 --> 00:27:15,559 ago and it's been beautiful awakening since. However, I've been 484 00:27:15,599 --> 00:27:18,000 so scared to do a launch. Several people have asked 485 00:27:18,039 --> 00:27:21,519 me for group things, and I just right now I'm 486 00:27:21,559 --> 00:27:25,240 feeling that I'm feeling that fear of this launch process. 487 00:27:25,319 --> 00:27:28,720 I'm feeling it. I have two people signed up, I've 488 00:27:29,440 --> 00:27:31,799 negotiated in a way or created the offer in a 489 00:27:31,799 --> 00:27:34,079 way that I could still fulfill for them. Because I 490 00:27:34,079 --> 00:27:36,480 could fulfill for them and not make it a group. 491 00:27:36,559 --> 00:27:38,440 I could just keep doing what I'm doing when I'm 492 00:27:38,480 --> 00:27:40,279 one and they'll get results. 493 00:27:40,599 --> 00:27:44,400 Speaker 1: What is it specifically about the group format that you 494 00:27:44,480 --> 00:27:48,519 don't like? Well, that feels unaligned to you rather than 495 00:27:48,559 --> 00:27:50,359 one on one. 496 00:27:50,640 --> 00:27:56,680 Speaker 2: It's new for me. I mean, I've done a lot 497 00:27:56,799 --> 00:27:59,960 of sessions one on one, many many sessions one on one, 498 00:28:00,640 --> 00:28:05,119 and so guiding somebody towards using their voice one on 499 00:28:05,119 --> 00:28:10,400 one is quite simple in group form, I honestly, And 500 00:28:10,480 --> 00:28:12,799 if I'm going to be super vulnerable right now, which 501 00:28:12,880 --> 00:28:16,839 might as well. I was picturing today answering questions in 502 00:28:16,880 --> 00:28:20,519 group form and being wrong about something and everyone watching 503 00:28:20,559 --> 00:28:24,400 me be wrong about something, and that gots so scary. 504 00:28:24,759 --> 00:28:26,920 I'm wrong about something one on one, it feels very 505 00:28:26,960 --> 00:28:31,440 forgivable in group form. It was just which is funny 506 00:28:31,480 --> 00:28:33,160 now that I'm thinking about. It's like another fear of 507 00:28:33,200 --> 00:28:33,839 my own voice. 508 00:28:33,960 --> 00:28:36,599 Speaker 1: Right What would happen if you are wrong about something 509 00:28:36,640 --> 00:28:37,599 in front of the group. 510 00:28:38,960 --> 00:28:43,160 Speaker 2: Thing? I mean, maybe they would somebody would rebuttal and 511 00:28:43,200 --> 00:28:45,160 I would be like, oh wow, I didn't know that. Great, 512 00:28:45,240 --> 00:28:47,519 that's something for me to learn. I might be embarrassed 513 00:28:47,519 --> 00:28:53,039 for a minute and move on. I mean, I highly 514 00:28:53,079 --> 00:28:56,079 doubt there's going to be someone in my groups who 515 00:28:56,119 --> 00:28:58,240 knows more about the voice than I do. I've been 516 00:28:58,319 --> 00:29:03,079 studying the voice for twenty years twenty. 517 00:29:02,160 --> 00:29:04,720 Speaker 1: So it's to be unlikely. It's pretty unlikely. Like we've 518 00:29:04,720 --> 00:29:07,640 got right now, we've got this little fear of somebody, 519 00:29:08,279 --> 00:29:10,680 you know, this fear. It's kind of irrational, right if 520 00:29:10,720 --> 00:29:13,200 you think about it like it's this it's telling you, oh, 521 00:29:13,240 --> 00:29:15,359 hang on if I'm wrong in front of this group, 522 00:29:15,799 --> 00:29:19,720 which is highly unlikely, and if I am wrong, like 523 00:29:19,799 --> 00:29:22,680 nothing much is going to really happen as a result 524 00:29:22,720 --> 00:29:25,359 of it. Like worst case scenario, you can just be like, 525 00:29:25,359 --> 00:29:27,759 oh sorry, I didn't know that and admit you were wrong, 526 00:29:27,839 --> 00:29:29,599 Like it's it's human. We're not going to always be 527 00:29:29,880 --> 00:29:34,359 one hundred percent right. And do you think maybe your 528 00:29:34,359 --> 00:29:37,160 group would forgive you for getting it wrong and being human? 529 00:29:37,839 --> 00:29:43,359 Speaker 2: Absolutely? Absolutely, And that's just one fear, right, And that's one, 530 00:29:43,519 --> 00:29:46,519 and it's the other's failing, Like no one signs up. 531 00:29:46,759 --> 00:29:49,160 I commit to it all the way. I get to 532 00:29:49,160 --> 00:29:51,839 the last day and no one signs up or I 533 00:29:51,920 --> 00:29:57,200 reach out. It's so silly. It's so silly because I've 534 00:29:57,519 --> 00:30:01,119 helped other people work through this, I've done this before, 535 00:30:01,279 --> 00:30:05,400 I've sold out, like my time slots have been waitless only, 536 00:30:05,640 --> 00:30:09,079 and so it's just it's a new level, new devil, 537 00:30:09,160 --> 00:30:09,920 I think it is. 538 00:30:10,079 --> 00:30:11,759 Speaker 1: And this is the funny thing about the mind is 539 00:30:11,799 --> 00:30:15,079 it can be so rational at times, Like I can 540 00:30:15,119 --> 00:30:18,799 tell you, like, every time I launch something, even when 541 00:30:18,839 --> 00:30:21,200 it's the programs that I've already launched before and that 542 00:30:21,240 --> 00:30:24,519 I've always had people sign up, I'm always like, oh, 543 00:30:24,559 --> 00:30:26,400 what if this is the time that nobody signs up? 544 00:30:27,160 --> 00:30:29,559 Because at the end of the day, our brain is 545 00:30:29,559 --> 00:30:31,559 trying to keep us safe, and it's like, if we 546 00:30:31,559 --> 00:30:34,680 can get ahead of what might go wrong, then we 547 00:30:34,720 --> 00:30:38,160 can protect ourselves from it. And I can tell you 548 00:30:38,200 --> 00:30:40,279 every time I've tried to get ahead of what might 549 00:30:40,319 --> 00:30:42,799 go wrong, it's usually gone wrong in a different way 550 00:30:42,799 --> 00:30:47,480 that I could never have prepared for anyway. But I 551 00:30:47,519 --> 00:30:50,160 have launched things where people haven't bought in the past, 552 00:30:50,359 --> 00:30:53,519 and those have been the best learning experiences because it's 553 00:30:53,599 --> 00:30:55,519 what's been it's what it has allowed me to go 554 00:30:55,640 --> 00:30:58,880 back to my audience and say, hey, I noticed you 555 00:30:58,960 --> 00:31:01,920 didn't buy this. What was it that made you decide 556 00:31:02,000 --> 00:31:04,759 not to buy? And then I can find out where 557 00:31:04,799 --> 00:31:07,000 in the decision process because selling is just a decision 558 00:31:07,000 --> 00:31:08,920 process for them. It's helping them to make a decision. 559 00:31:09,200 --> 00:31:11,160 But I can find out where or what part of 560 00:31:11,160 --> 00:31:15,480 the decision making process I didn't quite address properly. And like, 561 00:31:15,880 --> 00:31:18,759 as a copywriter, I'm sure you are already on top 562 00:31:18,880 --> 00:31:23,000 of all of this stuff. So you're already ahead of 563 00:31:23,039 --> 00:31:25,599 most people who are launching. 564 00:31:26,240 --> 00:31:29,200 Speaker 2: For sure, definitely, And some of the stuff I've written 565 00:31:29,279 --> 00:31:31,799 or for this program and like, ooh, that just gave 566 00:31:31,839 --> 00:31:34,559 me chills because I'm so passionate about it. But it's 567 00:31:34,599 --> 00:31:37,160 when I'm in the fear that might properly becomes like 568 00:31:37,240 --> 00:31:41,440 bushy and grows not gross, just like unaligned. 569 00:31:41,720 --> 00:31:47,400 Speaker 1: So could you write your copy ahead of time when 570 00:31:47,440 --> 00:31:49,960 you're feeling really excited and good about the offer, rather 571 00:31:50,039 --> 00:31:52,480 than closer to the time when you're like, oh, what 572 00:31:52,519 --> 00:31:54,440 if nobody signs up? Because the closer you get, the 573 00:31:54,440 --> 00:31:55,680 more real it feels, right. 574 00:31:56,680 --> 00:32:02,920 Speaker 2: Absolutely, and I have, And yeah, I think it's also 575 00:32:02,960 --> 00:32:07,279 like giving myself more just more space and that's where 576 00:32:07,440 --> 00:32:10,039 I feel like curious about, like maybe I just don't 577 00:32:10,160 --> 00:32:11,920 like the launch and I just like to give myself 578 00:32:11,960 --> 00:32:14,599 spaciousness and to be able to like have people sign 579 00:32:14,640 --> 00:32:17,440 up whenever. So that's where I've come back to. But 580 00:32:17,480 --> 00:32:18,880 that could also just be limiting. 581 00:32:19,359 --> 00:32:21,200 Speaker 1: If that, I mean, if that's true, if that is 582 00:32:21,240 --> 00:32:24,200 what you know is true for you, if you're like, 583 00:32:24,400 --> 00:32:26,440 if that is absolutely one hundred percent what is true 584 00:32:26,480 --> 00:32:29,319 for you and aligned for you, then stick with that. 585 00:32:29,680 --> 00:32:32,079 But if you also know, like, oh, like I'm just 586 00:32:32,119 --> 00:32:36,559 telling myself this because it feels comfortable, then that's you know, 587 00:32:36,599 --> 00:32:40,640 then it's potentially something to challenge yourself to do, and like, yeah, 588 00:32:40,680 --> 00:32:43,880 nothing nothing new is ever going to feel really easy 589 00:32:44,000 --> 00:32:48,200 and one hundred percent comfortable. And we can come up 590 00:32:48,200 --> 00:32:53,079 with a million reasons to justify why not. And I 591 00:32:53,119 --> 00:32:55,759 know before we hit record, you mentioned that you didn't 592 00:32:55,880 --> 00:32:58,200 like having a deadline and a launch because it's pressuring 593 00:32:58,240 --> 00:33:02,839 people to buy. Is that is that one of the 594 00:33:02,839 --> 00:33:04,759 reasons you've been avoiding launching. 595 00:33:05,960 --> 00:33:11,359 Speaker 2: Possibly, Yeah, yeah, I absolutely. I've noticed that the copy 596 00:33:11,359 --> 00:33:14,319 I've written where is just like where and it's for 597 00:33:14,440 --> 00:33:16,920 it's in advance, right, I wrote copy that would be like, Okay, 598 00:33:16,960 --> 00:33:19,359 there's one day left for you. You can't get this 599 00:33:19,480 --> 00:33:22,480 after tomorrow. I've been like, oh, like that, if they 600 00:33:22,519 --> 00:33:24,720 want to come in, they can come in. If they 601 00:33:24,720 --> 00:33:26,599 want to come in, I want to teach them. You 602 00:33:26,599 --> 00:33:29,119 don't want to say, you know, if they're aligned in 603 00:33:29,160 --> 00:33:32,880 a hard body and soul like, let's let's open your voice. 604 00:33:32,920 --> 00:33:35,160 There's no need to say no to people who are 605 00:33:35,200 --> 00:33:36,640 ready to start singing. 606 00:33:39,079 --> 00:33:42,279 Speaker 1: So I'm gonna I'm gonna give you. I'm gonna use 607 00:33:42,319 --> 00:33:45,240 you as an example of why we use deadlines and launches. 608 00:33:45,640 --> 00:33:48,039 So think about it with your with your own launches. 609 00:33:48,640 --> 00:33:52,599 You currently have not had a deadline where it's like, oh, 610 00:33:52,680 --> 00:33:56,000 I have to launch this thing by this date. You're like, 611 00:33:56,279 --> 00:33:58,640 I can launch this group program anytime. So I'm just 612 00:33:58,680 --> 00:34:00,680 gonna like keep putting it off, keep putting it off 613 00:34:01,200 --> 00:34:05,079 until I feel comfortable enough to do it. Yeah, And 614 00:34:05,720 --> 00:34:08,559 as a result of that, you haven't ever launched it. 615 00:34:10,920 --> 00:34:14,519 Somebody in your audience is like, ah, this voice thing, 616 00:34:14,559 --> 00:34:17,280 Like I want to do it, but it's really scary, 617 00:34:17,400 --> 00:34:20,079 really uncomfortable, and I can do it at any point 618 00:34:20,119 --> 00:34:21,599 in time. So I'm just going to keep putting it 619 00:34:21,599 --> 00:34:23,320 off until I feel a little bit more ready to 620 00:34:23,360 --> 00:34:27,239 do it, and having a deadline in a launch like, Okay, 621 00:34:27,239 --> 00:34:29,280 it doesn't have to be doors closed, this is the 622 00:34:29,320 --> 00:34:31,199 only chance you have to work with me. It can 623 00:34:31,239 --> 00:34:33,599 be Christ goes up, it can be a bonus is removed. 624 00:34:33,599 --> 00:34:36,000 There are other different deadlines we can have, but having 625 00:34:36,000 --> 00:34:39,599 a deadline is what forces somebody to commit. And it's like, 626 00:34:40,199 --> 00:34:43,280 are you it's time to make a decision. Are you 627 00:34:44,039 --> 00:34:45,719 ready to do this right now? Are you going to 628 00:34:45,760 --> 00:34:47,559 do this and maybe push yourself out of your comfort 629 00:34:47,599 --> 00:34:50,519 zone and do it now? Or are you going to 630 00:34:50,760 --> 00:34:54,360 give it another three months, six months, twelve months and 631 00:34:54,639 --> 00:34:56,079 you're still going to be in the same place that 632 00:34:56,119 --> 00:34:59,679 you are right now. It's a decision making thing. It's 633 00:34:59,679 --> 00:35:02,599 not a it can when it's done ethically, the decision 634 00:35:02,599 --> 00:35:04,239 making tool rather than a pressure tool. 635 00:35:05,239 --> 00:35:07,840 Speaker 2: Yeah, for sure, for sure, Especially when you put it 636 00:35:07,840 --> 00:35:09,119 that way. It's a good reminder. 637 00:35:09,599 --> 00:35:12,679 Speaker 1: Yeah, I feel like we've covered a lot so far. 638 00:35:12,800 --> 00:35:14,920 So what's what's coming out for you? What questions do 639 00:35:14,960 --> 00:35:17,599 you have? Where are you feeling a little bit stock still? 640 00:35:19,280 --> 00:35:24,840 Speaker 2: What's coming up for me is definitely redoing my lead 641 00:35:24,920 --> 00:35:27,599 magnet as is, because I was about to I was 642 00:35:27,599 --> 00:35:32,719 like putting it all in my like I wrote it, 643 00:35:32,760 --> 00:35:36,400 I put it all into mail Chimp. And so before 644 00:35:36,440 --> 00:35:38,440 I've already spent so much time on it. I want 645 00:35:38,480 --> 00:35:40,079 something that's going to feel really good to put out 646 00:35:40,079 --> 00:35:46,840 into the world and really focusing on these different areas, 647 00:35:47,559 --> 00:35:54,000 and I imagine also doing outreach, and that's part of 648 00:35:54,000 --> 00:35:58,679 the commitment. That's part of the commitment. Attraction marketing doesn't 649 00:35:58,679 --> 00:36:03,440 really or because your algorithm wants you talking to people, 650 00:36:03,519 --> 00:36:06,440 wants you to be friends with people, your friends, and 651 00:36:06,480 --> 00:36:08,360 I know that because I used to teach it. 652 00:36:09,679 --> 00:36:14,480 Speaker 1: Doing is another thing. And I wonder also if maybe 653 00:36:14,480 --> 00:36:19,360 you could commit to doing that group program for one 654 00:36:19,360 --> 00:36:22,159 of those three transformations, for the helping them to overcome 655 00:36:22,159 --> 00:36:23,800 the fear of the voice, or helping them to use 656 00:36:23,800 --> 00:36:27,280 their voice more effectively, or helping them to use their 657 00:36:27,360 --> 00:36:31,960 voice with confidence, and in leadership situations, setting a deadline 658 00:36:31,960 --> 00:36:35,000 for that deadline for yourself and actually committing to that, 659 00:36:35,079 --> 00:36:37,119 saying like, look, I'm going to stick to this deadline 660 00:36:37,760 --> 00:36:40,360 because even though my brain is going to try and 661 00:36:40,360 --> 00:36:42,639 talk me out of it, even though it feels so scary, 662 00:36:43,400 --> 00:36:46,760 even though it's like, oh, this could fail, or I 663 00:36:46,800 --> 00:36:49,039 could make an idiot of myself in a group situation. 664 00:36:50,039 --> 00:36:52,320 There are people out there who want to learn in 665 00:36:52,360 --> 00:36:54,800 this group format, and this is a really effective way 666 00:36:54,840 --> 00:36:57,519 for me to help them and teach them and get 667 00:36:57,519 --> 00:36:58,559 them to overcome that fear. 668 00:37:00,159 --> 00:37:04,440 Speaker 2: Okay, cool, Cool, I can definitely do that. I guess 669 00:37:04,440 --> 00:37:07,880 to decide. Look at the I think it's number two. 670 00:37:07,880 --> 00:37:09,360 I think it's how to use my how to use 671 00:37:09,360 --> 00:37:12,360 your voice more effectively. I think that that's the one 672 00:37:13,400 --> 00:37:16,119 that's so far that people have been in the buying 673 00:37:16,199 --> 00:37:22,320 decision place, Yeah, have come to because they're like, I 674 00:37:22,320 --> 00:37:23,880 don't know where to start with. I don't know how 675 00:37:23,920 --> 00:37:25,719 to use it more effectively. So I think that the 676 00:37:25,760 --> 00:37:30,440 others can be I can test those, but this could 677 00:37:30,480 --> 00:37:33,000 be number two, using your voice more effectively. 678 00:37:33,000 --> 00:37:35,719 Speaker 1: Right, And you can test it as a copywriter. You 679 00:37:35,719 --> 00:37:37,119 know how to write the emails, you know how to 680 00:37:37,119 --> 00:37:40,440 write the sales page. And if nobody buys, cool, we 681 00:37:40,480 --> 00:37:42,159 find out why they didn't buy, and we try again. 682 00:37:42,280 --> 00:37:44,119 And if somebody knows more than you in the Q 683 00:37:44,280 --> 00:37:47,840 and A, well, I mean that's good on there, that's 684 00:37:48,119 --> 00:37:48,639 that's great. 685 00:37:50,199 --> 00:37:53,719 Speaker 2: Yeah, that's true, that's great. Yeah, Then they do, and 686 00:37:53,760 --> 00:37:55,000 then I will be surprised. 687 00:37:55,320 --> 00:37:56,039 Speaker 1: It's unlikely. 688 00:37:56,360 --> 00:37:58,199 Speaker 2: It's exactly unlikely. 689 00:37:59,159 --> 00:38:01,360 Speaker 1: And and like if they know more than you, great, 690 00:38:01,440 --> 00:38:04,280 Like that is actually a really good thing because we 691 00:38:04,800 --> 00:38:06,880 can learn by not being the smartest person in the room. 692 00:38:06,960 --> 00:38:10,159 But it's highly unlikely that they will. Yeah, yeah, and 693 00:38:10,159 --> 00:38:11,880 I don't need to be the smartest person in my room. 694 00:38:11,960 --> 00:38:14,159 That's that's why I call on leaders. I want people 695 00:38:14,199 --> 00:38:17,800 who inspire me. I love working with my clients amazing. 696 00:38:18,320 --> 00:38:21,360 Any final questions or anything you want clarified before we 697 00:38:21,440 --> 00:38:23,320 wrap up, I don't think so. 698 00:38:23,440 --> 00:38:26,280 Speaker 2: I think this is all about implementation, journaling on some 699 00:38:26,400 --> 00:38:29,519 of this. It's some deep work happening in here. Oh yeah. 700 00:38:29,639 --> 00:38:33,360 Speaker 1: Business is one of the biggest vehicles for transformation and 701 00:38:33,960 --> 00:38:36,880 growth and all of that. And like, as a coach, 702 00:38:36,960 --> 00:38:39,559 you know you understand all of that. So now take 703 00:38:39,559 --> 00:38:42,079 those techniques that you would use on your clients and 704 00:38:42,159 --> 00:38:45,679 use someone yourself. Oh Sammy, thank you so much. You 705 00:38:45,719 --> 00:38:48,320 have been very like most of the people who come 706 00:38:48,360 --> 00:38:50,280 on these calls are vulnerable, but like you have been 707 00:38:50,400 --> 00:38:55,480 just like incredibly vulnerable sharing today. And I'm so glad 708 00:38:55,519 --> 00:38:57,159 that I got to have this conversation with you. I 709 00:38:57,199 --> 00:38:58,679 think it's going to help a lot of people who 710 00:38:58,719 --> 00:39:00,719 are struggling with the exact same things that you are. 711 00:39:01,960 --> 00:39:04,519 Speaker 2: Thank you very much. It is. It is both a 712 00:39:05,119 --> 00:39:07,079 gift and a curse to be vulnerable in public all 713 00:39:07,119 --> 00:39:07,480 the time. 714 00:39:07,719 --> 00:39:12,280 Speaker 1: Oh it is it is. Oh thank you Sammy. All right, 715 00:39:12,360 --> 00:39:16,079 that is it for today's episode. If you haven't already 716 00:39:16,119 --> 00:39:18,639 hit subscribe. Make sure you hit the plus button in 717 00:39:18,760 --> 00:39:22,440 Apple Podcasts or the follow button in Spotify and you'll 718 00:39:22,440 --> 00:39:26,760 get each new episode straight to your podcast app every Monday, Wednesday, 719 00:39:26,800 --> 00:39:29,039 and Friday. And if you have any friends who you 720 00:39:29,039 --> 00:39:32,119 think might be struggling with this issue, hit the share button, 721 00:39:32,239 --> 00:39:34,519 copy the link and send it over to them. It's 722 00:39:34,519 --> 00:39:36,679 how I get to help more people. Thank you so 723 00:39:36,760 --> 00:39:38,440 much for listening. Catch you next time.