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Speaker 1: Even if you're not launching, you still have to be

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selling in your business. Launching is just that limited time push,

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whereas selling is something that you need to be doing consistently.

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But launching you do it that one limited time push,

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maybe twice a year for the same offer, or however

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many times you want to, and then it's done. Welcome

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to imperfect Action. I'm Steph Taylor. For years, I read

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all the books, downloaded all the freebies, and did all

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the courses, but.

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Speaker 2: It wasn't until I started taking imperfect action that my

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business had its first million dollar year. Imperfect action is

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about doing things before you're ready, prioritizing consistent action over

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perfect action, and moving forward even when you're not sure

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you're doing it right. On this show, you can expect

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mindset advice, actionable marketing tips and strategies to build a

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business that brings you more profit, more freedom, and even

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more joy.

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Speaker 1: Are you on the list to get my daily businesses?

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Every day, I'll send you a bite sized prompt designed

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to help you grow your business in a more intentional way.

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Sign up at steptaylor dot co, forward slash DBB, or

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at the link in the show notes. Hey, welcome back.

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To imperfect Action. This is episode eight hundred and fifty two. Today,

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I'm talking about how launching creates freedom and ease in

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my business. Now, I know a lot of people believe

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that launching is really stressful, and yeah, it can be

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if you choose to make it stressful and you don't

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do it the simple way. And I know that there's

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been a real trend lately of people who are deciding

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they don't want to launch and they want to go

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straight to Evergreen or Always Available because they worry that

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launches are just too stressful. But I'm going to share

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a little bit today about how launching has helped me

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to create freedom in my business, and mainly it's because

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of the structure. The structure of launching. Structure creates freedom.

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When we have these little constrained periods within our business

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of showing up and selling this one offer, then it

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allows for a little bit of downtime and flexibility in between. Now,

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my business used to be anything but structured at all.

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So when I had retainer clients, I had all of

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these monthly deliverables, I had client projects all of the time.

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I couldn't take any time off without preparing all of

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my client work in advance for a few months. Right,

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And even though I grew my agency to the point

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where I had this small team, small agency creating client content,

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I was still the person reviewing it. I was still

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the person dealing with the clients. My team needed me,

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my clients needed me. I was very much hands on

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in the business, and I couldn't see a way to

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remove my hands. And then back in December twenty seventeen,

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when I realized, okay, I have location freedom. I can

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go and travel a little bit, and I went off

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to Europe. I actually was replying to a client email

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in front of the Eiffel Tower. Yeah, that was probably

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the worst. That was the low point, right where I

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couldn't be away from my inbox long enough to go

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outside seeing. One afternoon, and when I checked my inbox,

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I saw an email from a client and I replied

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to it in front of the Eiffel Tower. Even though

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they were all of these you know, happy people around me,

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all of the tourists, everyone's taking photos. I'm there on

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my phone replying to a client email. And then mid

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twenty eighteen, I was living in London for a brief period,

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about six months, and it was great. I could work

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with my clients. I found that a little bit of balance.

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The only problem was that I had to take client

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calls at three am because most of my clients were

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on Australian time zones. So I had a little bit

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of freedom, but I didn't quite have enough freedom to

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really step away from my desk. And then in August

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twenty eighteen, I took seven days off for the first

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time in my business. I thought, Okay, I'm going to

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take seven days off completely offline, and I briefed my team.

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I had everything prepared for my clients. I told my

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clients I was going to be out of office, and

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of course I couldn't stay out of office for the

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seven days. I had barely any phone reception, but I

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was still checking emails whenever I could, and I was

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terrified the whole time. I was so anxious about what

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would be waiting for me in my inbox when I

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got back. But then a whole four years later, between

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August twenty eighteen and August twenty twenty two, a lot

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changed in my business, and in August twenty twenty two,

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I took two weeks completely off the grid to hike

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through the outback. I maybe had phone reception on like

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one or two days out of two weeks, but I

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didn't feel the urge to check. I didn't have any

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clients that I needed to be a acountable to. My

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team had it all under control. Everything was planned and

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ready for the launch that was going to kick off

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three weeks after I got back. So what changed? Well, firstly,

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as if you've been listening to this podcast for a while,

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you'll know, I slowly started to let go of clients

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and started to build up different offers in my business,

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and through a process of creating and launching things and

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then retiring things when I realized they weren't a good fit,

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I eventually came to this point where I have this

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beautiful office suite of offers that some of them I

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live launch a few times a year. Others you can

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join at any point in time, but they have some

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kind of sales process to funnel people into that. And

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through creating that structure in how I sell my offers,

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I don't feel like I constantly have to be showing

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up I constantly. I don't feel like I constantly have

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to be selling except for when I'm in these little

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live launches. So to really, I guess, to really explain

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how launching creates freedom and ease, we need to look

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at what is launching really And I don't think of

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launching as what happened after doors are open and your

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product is available to buy. Instead, I think of it

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as this period of sixty to ninety days before doors open,

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where you are sharing content that is nurturing your audience.

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It's bridging what I call the magician's gap, the gap

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between where they are now and where they need to

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be to be ready to buy. It's then followed by

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a limited time promotional period cut open, where that is

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that limited time period where you are actually showing up

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and selling the offer, and then there's some kind of deadline, right,

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so you're not constantly having to show up and constantly

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give calls to action twenty four to seven, seven days

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a week. So launching is really just a sales process.

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It's one way to sell your offers. It's not the

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only way to sell them, but it is and I

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love the structure that it creates so that it gives

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me that kind of freedom in my business. And even

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if you're not launching, you still have to be selling

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in your business. Launching is just that limited time push,

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whereas selling is something that you need to be doing consistently,

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but launching you do it that one limited time push,

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maybe twice a year for the same offer, or however

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many times you want to, and then it's done. And

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I was actually talking to a friend recently who in

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her previous business, she used to launch twice a year

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and she found it exhausting and stressful. So she in

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her new business, where she's working one on one with

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coaching clients, she decided not to do launches, which is

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fair enough. But then when I was talking to her recently,

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she said to me that she's finding it exhausting constantly

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trying to find new clients, constantly trying to sell and

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bring in new clients. So either way, you still have

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to do the work. You still have to sell. Launching

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is just a limited time period of hard work, and

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then you can chill in between those launches. For example,

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when I do launch Magic right, we launch Launch Magic

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twice a year, then I teach it for twelve weeks,

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which is live Q and A calls and pre recorded content,

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and then in between the rounds, we archive the community,

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so we're not having to keep up community management in

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between the twelve week rounds. We don't have any calls

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between the rounds, and then we repeat the process again.

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Rather than you know, if it was always open, I'd

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have to always be promoting it, always doing Q and

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A calls, always managing the community, all of those things.

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This is now just this beautiful offer that's in a

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lovely contained block of time that we can organize around

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everything else we want to do in the year. And

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then when we do our planning as a team at

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the start of the year, we plan our launches around school, holidays,

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travel time, off all of the different things. It creates

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that structure, so we've got we know when there's going

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to be downtime and freedom, and we know when we

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need to be showing up and launching. So that's how

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life launching has created that structure and that freedom. In

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my business. I know, the first few times that you

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are launching a new offer, it can be so stressful.

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But here's the thing. The more times you launch it,

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the easier it becomes. And the more times that you

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launch it, the more you create almost like a not

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a template, but like a formula for how it runs

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and your team starts to learn their roles, You start

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to learn your role in the launch, and it becomes

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this beautiful little repeatable sales process that you can do

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over and over again, each time bringing in a cash

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injection into your business from that same offer. All right,

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So that is it for today's episode. I hope that

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this has maybe shifted your perspective on launching a little bit.

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If it's something that you've been shying away from. I

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open up doors to launch magic It twice a year.

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If you will wait list, pop on over to stephtaylor

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dot co slash Magic, or if you're on Instagram, send

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me a DM over there. I'm there at stephtaylor dot co.

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Send me the word magic. Just the word magic in

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a d M and I will add you to the

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wait list over there. Thank you so much for listening.

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Catch you next time