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<v Speaker 1>Up next, we have Ben Galen, portfolio leader from Roche,

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<v Speaker 1>and Ken Getz, MBA, Director and Professor Tuft's Center for

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<v Speaker 1>the Study of Drug Development at Tufts University, and they

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<v Speaker 1>will be presenting the Patient Voice and Protocol Planning and

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<v Speaker 1>Execution for Long Term Business Sustainability.

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<v Speaker 2>Good afternoon, everyone. I'm so sorry the person who asked

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<v Speaker 2>about measuring patient burden isn't here, because that's exactly what

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<v Speaker 2>we're going to talk about now. I have the pleasure

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<v Speaker 2>of co presenting with Ben Galan. We've been collaborating on

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<v Speaker 2>an effort to think through strategic concepts and the application

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<v Speaker 2>of an approach to measuring a patient burden based on

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<v Speaker 2>protocol design characteristics, and then to use that input to

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<v Speaker 2>inform decision making about the protocol itself and ultimately the

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<v Speaker 2>execution of the clinical trial. So I'm going to start

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<v Speaker 2>by providing a little bit of context for you. Many

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<v Speaker 2>of you have seen this data before, but I want

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<v Speaker 2>to sort of set the stage by just showing you

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<v Speaker 2>how complex our protocol designs have actually become and this

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<v Speaker 2>is something we measure routinely. And then I'll move into

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<v Speaker 2>specifically how we are able to systematically introduce and integrate

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<v Speaker 2>patient input based on the characteristics of the protocol itself.

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<v Speaker 2>It's scientific characteristics as well as the executional elements of

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<v Speaker 2>the design. And then I'm going to turn it over

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<v Speaker 2>to Ben, who's going to really talk about how you

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<v Speaker 2>apply this and you determine ways to integrate patient input

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<v Speaker 2>in to really drive sustainable value for the organization overall,

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<v Speaker 2>and how to use those insights to inform cross functional

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<v Speaker 2>decision making. First, the context on the left hand side,

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<v Speaker 2>you see some data that was published a few years ago,

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<v Speaker 2>just to really give you a flavor for some of

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<v Speaker 2>the most common elements in a protocol, scientific and operational

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<v Speaker 2>or executional. And I'm showing you really just two time

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<v Speaker 2>periods here. We've been measuring growth in the prevalence of

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<v Speaker 2>these variables for quite a long time. If you look

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<v Speaker 2>at the total number of endpoints, for example, this is

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<v Speaker 2>on average, looking across multiple therapeutic areas, we've seen nearly

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<v Speaker 2>a doubling. Eligibility criteria has remained relatively flat, but that's

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<v Speaker 2>in part a function of the way we count inclusion

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<v Speaker 2>and exclusion criteria. Some companies group multiple criteria and counted

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<v Speaker 2>as a single as a single inclusion criterion. For example,

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<v Speaker 2>total procedures to support those endpoints has grown dramatically, And

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<v Speaker 2>you can look across any element of the design, the

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<v Speaker 2>number of sites, number of countries, virtually, they have all

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<v Speaker 2>grown dramatically. Look at that bottom data point. Total data

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<v Speaker 2>collected by the protocol has risen far more dramatically than

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<v Speaker 2>any other area, nearly four times the level we observed

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<v Speaker 2>in twenty ten on average. On the right hand side,

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<v Speaker 2>I'm showing you just another measure of customization and complexity,

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<v Speaker 2>and that is the number of intermediaries involved in supporting

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<v Speaker 2>any clinical trial, both the design, but more so the

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<v Speaker 2>execution of the study and the data collection. About four

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<v Speaker 2>or five years ago, total spending by pharma on contract

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<v Speaker 2>service providers technology services, study conduct services, cro services surpassed

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<v Speaker 2>the total amount that is spent each year just supporting

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<v Speaker 2>internal infrastructure. And the key takeaway with all of this

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<v Speaker 2>is complexity is associated with poor with poorer performance. It's

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<v Speaker 2>correlated inversely with poor performance. So the higher complexity rises,

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<v Speaker 2>the more performance suffers. Our recruitment rates are lower, our

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<v Speaker 2>retention rates are worse, our timelines are longer. The number

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<v Speaker 2>of protocol amendments that we observe actually increases the more

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<v Speaker 2>complex our designs. On the right hand side, I'm showing

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<v Speaker 2>you just one measure of site burden to administer our protocols,

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<v Speaker 2>and we have countless measures that really show how difficult

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<v Speaker 2>it is for sites to manage and administer our protocols today.

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<v Speaker 2>Here's just one measure showing you site enrollment achievement, the

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<v Speaker 2>percentage of sites that were activated that ultimately achieve target enrollment,

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<v Speaker 2>and that number has been declining steadily every year for

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<v Speaker 2>more than a decade. Here are just two other men

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<v Speaker 2>measures that now bring it down to the patient burden level,

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<v Speaker 2>and we have many others that I could share with you.

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<v Speaker 2>The percentage of patients who drop out prematurely due to

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<v Speaker 2>their own choice, not the choice of the site personnel,

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<v Speaker 2>or due to a response to the study drug has skyrocketed.

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<v Speaker 2>Nearly two thirds of patients in recent studies are dropping

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<v Speaker 2>out out of their own choice first, so they're pre

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<v Speaker 2>empting the site or they're choosing to drop out because

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<v Speaker 2>of the burden of participation. On the right hand side,

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<v Speaker 2>these are now exit interviews that were conducted with patients

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<v Speaker 2>who completed their participation and we asked what did you

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<v Speaker 2>like least about being in the study, and four of

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<v Speaker 2>the five areas all relate to the burden itself, the

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<v Speaker 2>location of the research center. The study visits were so

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<v Speaker 2>time consuming, there were too many procedures, they were cumbersome,

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<v Speaker 2>and I love that one compensation was not enough. You

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<v Speaker 2>could not pay me enough for the kind of requirements

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<v Speaker 2>that this protocol post. We have been looking to simplify

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<v Speaker 2>protocol design for a long time. You know, I've been

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<v Speaker 2>measuring as an outsider looking in as an academic for

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<v Speaker 2>nearly thirty years. We've been looking at protocol design behaviors.

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<v Speaker 2>Early on, one of the most common approaches was to

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<v Speaker 2>use economic input into protocol design. The idea that if

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<v Speaker 2>you cut out a procedure, or you cut out a

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<v Speaker 2>certain number of times that the procedure is performed, would

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<v Speaker 2>save the study budget some expense. That was a really

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<v Speaker 2>highly prevalent approach in the early nineties, a period where

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<v Speaker 2>we started to see a lot of companies look for

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<v Speaker 2>tools that would help them manage the economics and the

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<v Speaker 2>financial requirements of a lot of their activity. You might remember,

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<v Speaker 2>for example, the PIKS database, which was a tool that

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<v Speaker 2>gave pharma companies the ability to understand the typical pricing

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<v Speaker 2>for an investigative site to perform a particular protocol. When

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<v Speaker 2>we shifted in the two thousand twenty ten period, this

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<v Speaker 2>was one of the early phases of sponsors looking to

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<v Speaker 2>establish a more meaningful and more effective relationship with their sites,

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<v Speaker 2>and so in that twenty twenty ten period we saw

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<v Speaker 2>height and focus on executional feasibility, and you may recall

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<v Speaker 2>that a lot of the feasibility assessments that were introduced

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<v Speaker 2>started to get larger and larger and larger as more

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<v Speaker 2>data was collected by the site. We then shifted our

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<v Speaker 2>focus and we're still in this environment where we're looking

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<v Speaker 2>to reduce the number of endpoints. We're looking to prioritize

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<v Speaker 2>our designs so that we can minimize avoidable amendments, one

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<v Speaker 2>of the most disruptive experiences that we have in any

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<v Speaker 2>clinical trial, and that's still a very very important way

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<v Speaker 2>that we look to simplify protocol design. And the patient

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<v Speaker 2>engagement movement has introduced and elevated our sensitivity, our awareness,

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<v Speaker 2>and our interest in integrating patient input into design and

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<v Speaker 2>using the patient's own perceived a sense of burden, the

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<v Speaker 2>relevance of the trial their own concerns about the convenience

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<v Speaker 2>of participation to help identify areas that we can modify.

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<v Speaker 2>So these are essentially the four optimization areas. We know

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<v Speaker 2>if many organizations that have integrated these approaches. Patient engagement

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<v Speaker 2>and the measurement of patient burden is perhaps the newest area,

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<v Speaker 2>and we mostly see companies using advisory boards to gather

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<v Speaker 2>that input. These are like focus groups, and I know

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<v Speaker 2>many organizations are doing them, but they typically appear when

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<v Speaker 2>the protocol is nearly finalized, so they're actually coming into

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<v Speaker 2>the planning and the design phase slightly late to the game,

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<v Speaker 2>after many internal champions and thought leaders and others have

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<v Speaker 2>provided input into the design of the protocol. The idea

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<v Speaker 2>for the burden assessment is to move patient input into

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<v Speaker 2>the earliest stages so that before we move to solicit

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<v Speaker 2>input from thought leaders or at the same time that

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<v Speaker 2>we're soliciting input from multiple parties or already incorporating patient input.

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<v Speaker 2>So there are a number of approaches a number of

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<v Speaker 2>organizations that are offering methodologies. What the Tough Center has

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<v Speaker 2>done is created essentially an approach that organizations can ultimately

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<v Speaker 2>build in house and a take in house so that

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<v Speaker 2>the can do this internally. We are not specifically designing

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<v Speaker 2>a product that can be licensed. We're developing essentially an

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<v Speaker 2>approach that any organization can adopt and use. We've published

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<v Speaker 2>extensively and I'm listing three of the publications here. What

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<v Speaker 2>we did is we based on our work in protocol

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<v Speaker 2>design and the benchmark activity that is now coming up

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<v Speaker 2>on thirty years of experience, we were able to narrow

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<v Speaker 2>down the sixty most common procedures that we see in

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<v Speaker 2>every protocol, and we presented those procedures and other elements

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<v Speaker 2>of the participation experience, distance to travel, whether a procedure

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<v Speaker 2>might be performed on site or at a different location,

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<v Speaker 2>the length of the visit, for example. All of that

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<v Speaker 2>was presented to patients globally and they would rate the

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<v Speaker 2>relative perceived bird of every one of those procedures or

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<v Speaker 2>of those experiences related to essentially a reference point, and

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<v Speaker 2>that reference was a routine physical exam, something that most

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<v Speaker 2>patients are familiar with, even just by interacting with their

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<v Speaker 2>own primary care physician practice. And we gathered ultimately responses

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<v Speaker 2>from thirty six hundred global patients, so we have some

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<v Speaker 2>granularity by disease conditioned by demographic characteristics, by socioeconomic status,

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<v Speaker 2>and many others, and we're now able to use that

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<v Speaker 2>input and its variation by all of these different subgroups

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<v Speaker 2>to map to every protocol design. So we're looking at

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<v Speaker 2>a number of different areas. We're looking at the procedures

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<v Speaker 2>that are performed, we're looking at burden to adherents, we're

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<v Speaker 2>looking at lifestyle restrictions, we're looking at other convenience factors,

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<v Speaker 2>and all of that can be mapped based on the

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<v Speaker 2>input that we've received from patients. To date, fourteen companies

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<v Speaker 2>have been applying this approach and bringing it in house.

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<v Speaker 2>And I'll just share a little bit of the high

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<v Speaker 2>level aggregate data with you. The chart on the left

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<v Speaker 2>here is not intuitive, and it's because we've created a

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<v Speaker 2>burden's score, which does not have meaning in and of itself.

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<v Speaker 2>You have to sort of compare that to benchmark data.

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<v Speaker 2>For companies, they can compare it to their own internal

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<v Speaker 2>burden score to see how it's changing over time. I'm

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<v Speaker 2>showing you aggregate data here, and what's most important is

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<v Speaker 2>it tracts so well to changes that we've seen in

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<v Speaker 2>protocol design over time anyway, So it's sort of a

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<v Speaker 2>way that we have helped to validate a lot of

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<v Speaker 2>our measures. They map very well to change in design decisions.

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<v Speaker 2>On the right hand side, I'm showing you another measure

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<v Speaker 2>of burden. This is now the distribution of visits by

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<v Speaker 2>their average duration. Where in twenty eleven to twenty fourteen,

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<v Speaker 2>nearly sixty percent of all patient visits averaged about an

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<v Speaker 2>hour or less. That has dropped down now to below half.

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<v Speaker 2>And you can see the proportion that has grown the

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<v Speaker 2>most are now those visits that are lasting more than

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<v Speaker 2>two hours. This may include travel, right, we've sort of

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<v Speaker 2>consolidated that to summarize the statistic here, But that's just

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<v Speaker 2>another measure of burden that we can assess. And again

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<v Speaker 2>the punchline and all this is you can start to

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<v Speaker 2>relate burden to performance outcomes and that helps you isolate

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<v Speaker 2>those areas of that may be most contributing to burden

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<v Speaker 2>that might be predictive of different outcomes in the study. Here,

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<v Speaker 2>I'm pulling together data from all of the fourteen companies

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<v Speaker 2>that have participated so far, and what I wanted you

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<v Speaker 2>to see is just a pattern that is emerging. Essentially,

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<v Speaker 2>when burden is low, we typically see faster relative cycle times,

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<v Speaker 2>fewer protocol amendments, fewer protocol deviations, and even lower dropout

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<v Speaker 2>rates and drop out for many of you, you'll know,

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<v Speaker 2>it's a very complicated measure because there are so many

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<v Speaker 2>factors that play a part, so we were surprised to

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<v Speaker 2>see a slight decline in the overall rate here in

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<v Speaker 2>this assessment. With that, I'm going to turn it over

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<v Speaker 2>to Ben, who's going to really show how his organization

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<v Speaker 2>has approached trying to integrate and leverage this insight into

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<v Speaker 2>their own protocol design activity. So Ben, I'm turning it

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<v Speaker 2>over to you. Thanks so much, and.

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<v Speaker 3>Thanks Ken for the introduction. Yeah, so I'm here representing

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<v Speaker 3>ROSH and really talking about the collaboration that we've had

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<v Speaker 3>with Ken and Tufts and how this has helped us

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<v Speaker 3>to actually integrate a lot of the different insights across

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<v Speaker 3>the ecosystem of our clinical trial design. So I want

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<v Speaker 3>to start talking first about how this came to be.

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<v Speaker 3>We have in my company, like the theme you see

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<v Speaker 3>across many of the sponsored companies right now, what we

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<v Speaker 3>consider to be a productivity issue in our clinical trials,

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<v Speaker 3>and that is something that has some very serious legs

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<v Speaker 3>behind it to try and actually uplift that. But also

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<v Speaker 3>we have a growing need and understanding that we need

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<v Speaker 3>to make sure that the trial designs themselves are much

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<v Speaker 3>more patient centric, and we have the opportunity therefore to

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<v Speaker 3>essentially bring together a mutually beneficial relationship where we can

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<v Speaker 3>make the trials much more patient inclusive, much better for patients,

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<v Speaker 3>but also actually for us cheaper to run, faster to run,

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<v Speaker 3>and get to market more quickly. When we started down

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<v Speaker 3>this path several years ago, we decided that we didn't

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<v Speaker 3>want to reinvent the wheel for obvious reasons, so we

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<v Speaker 3>reached out to Ken in the Tought organization to try

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<v Speaker 3>and actually start leveraging the standard framework and methodology that

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<v Speaker 3>they can and tough to actually brought. And what that

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<v Speaker 3>enabled us to do very quickly was to actually have

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<v Speaker 3>a point of comparison of where do our trials actually

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<v Speaker 3>land against other large industry bodies, because we wanted a

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<v Speaker 3>point of comparison that's actually sort of we run extremely

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<v Speaker 3>complex global trials. We have a reputation for being amongst

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<v Speaker 3>i think it's fair to say, the most complex and

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<v Speaker 3>the most expensive and also the slowest trials amongst most

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<v Speaker 3>of the large organizations which is not something we're terribly

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<v Speaker 3>proud of, so we needed a framework that would actually

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<v Speaker 3>help us actually bring this together and to directly address

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<v Speaker 3>R and D productivity. What we identified quite quickly through

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<v Speaker 3>this work was not just the KPI is underneath this

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<v Speaker 3>in terms of how do we actually measure the burden

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<v Speaker 3>of our designs and linking that to for example, the

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<v Speaker 3>investigator burdens and the site level burdens and different feedback

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<v Speaker 3>from patient bodies and collecting evidence around for example, the

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<v Speaker 3>value of patient engagement for our patient engagement organizations, but

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<v Speaker 3>actually to contextualize those scores against key drivers and determinants

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<v Speaker 3>of burden, which allows us to then actually influence decision

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<v Speaker 3>making and designs within our very large and complex organization

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<v Speaker 3>across different functions that we have there. Of course, to

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<v Speaker 3>do this you can see through the different talks earlier today,

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<v Speaker 3>there are a large variety of different complexities involved across

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<v Speaker 3>For example, the people that actually develop the protocols and

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<v Speaker 3>study designs need to essentially make sure that the protocol

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<v Speaker 3>is for purpose and actually determining the key end points

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<v Speaker 3>of evidence it needs to actually work for the science,

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<v Speaker 3>but then actually in operationalizing design and running the studies. Effectively,

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<v Speaker 3>we also have a second series of stakeholders internally, and

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<v Speaker 3>they have very different priorities and incentive structures. And then,

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<v Speaker 3>of course we have the people that actually are participating

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<v Speaker 3>in our trials who have a whole different range of

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<v Speaker 3>issues and complications that we need to make sure that

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<v Speaker 3>we're actually taking sufficiently into account. When we started presenting

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<v Speaker 3>the results of these initial analyses and insights, we very

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<v Speaker 3>quickly gained across pharma reaction by a cross farmer, I

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<v Speaker 3>mean internally across our early research organizations and late research

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<v Speaker 3>organizations and a medical affair organizations. Suddenly we started gaining

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<v Speaker 3>this critical mass of different people across the different functions

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<v Speaker 3>who were very motivated to actually participate in this effort

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<v Speaker 3>and to bring together those insights. So I want to obviously,

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<v Speaker 3>I can't talk too many specifics around the data that

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<v Speaker 3>we're actually seeing. A lot of this is in flight.

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<v Speaker 3>I'm going to talk about it sort of in an

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<v Speaker 3>aggregate way, and I'm happy to answer questions offline and

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<v Speaker 3>off recording at a later date if you would like

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<v Speaker 3>and be interested in sort of how we're approaching this

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<v Speaker 3>and some of the value we're seeing. But I think

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<v Speaker 3>the suffice to say, in the initial efforts that are

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<v Speaker 3>actually coming through with study designs that are actually changing

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<v Speaker 3>and are in flight with patients right now, we are

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<v Speaker 3>seeing substantial improvements in different productivity scores that can just

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<v Speaker 3>displad improvements in our cycle times in terms of patient

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<v Speaker 3>recruitment activities, reductions and patients dropouts and reduction reductions in

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<v Speaker 3>protocol avoidable protocol amendments and different drivers there a value

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<v Speaker 3>and the feedback from the patient organizations has also been positive.

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<v Speaker 3>So we are starting to see the shift that we

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<v Speaker 3>are looking for through this effort. And say, this effort,

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<v Speaker 3>but it's simple an amalgamation of many, many different efforts

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<v Speaker 3>coming together with a single lens. I'm talking a little

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<v Speaker 3>bit generic here. We don't actually call this the triad

292
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<v Speaker 3>in company, but it's more sort of how do we

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<v Speaker 3>think about this and how are we framing it as

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<v Speaker 3>a construct, Because what we need to do is actually

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<v Speaker 3>make the data that Ken was talking about actionable across

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<v Speaker 3>different functions that have competing priorities. And not only do

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<v Speaker 3>we need to understand what performance is and what's driving it,

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<v Speaker 3>we need to actually be able to get to the

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<v Speaker 3>root causes of that, what specifically is driving the increase

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<v Speaker 3>in burden and protocol complexity and how do we nip

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<v Speaker 3>that in the bud where we can and how do

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<v Speaker 3>we recognize what is necessary burden and what is necessary

303
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<v Speaker 3>complexity that actually achieves a beneficial outcome for patients, and

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<v Speaker 3>where can we actually start cutting back to try and

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00:21:14.759 --> 00:21:17.599
<v Speaker 3>make sure that we are optimizing and minimalizing all of

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00:21:17.599 --> 00:21:21.279
<v Speaker 3>those efforts. So I'm going to talk through, in fairly

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<v Speaker 3>vague detail, a little bit of what we mean in

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<v Speaker 3>each one of these different elements of the triad. In

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<v Speaker 3>the performance sector, which is largely my part of the

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<v Speaker 3>organization portfolio strategy, we want to understand the mutual benefit

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<v Speaker 3>through simulations and measurements of what do we actually expect

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<v Speaker 3>the trial to perform across key milestones and how is

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<v Speaker 3>this affecting the budget. So essentially, how do we do

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<v Speaker 3>the trade offs in the trial performance factors that we

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<v Speaker 3>are looking for and how does that influence financial decision

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<v Speaker 3>making investment decisions across our portfolio. On the other hand,

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<v Speaker 3>we want to make sure that we are actively reducing

318
00:22:01.799 --> 00:22:06.920
<v Speaker 3>patient burden, reducing, minimizing and managing our site patient burdened

319
00:22:07.039 --> 00:22:10.559
<v Speaker 3>our complexity, saying before that we know that some of

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<v Speaker 3>this is necessary will always be there. There will never

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<v Speaker 3>be a trial that doesn't have any burden. It would

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<v Speaker 3>be nice if we could get there, but I don't

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<v Speaker 3>think it's going to happen. And then we want to

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<v Speaker 3>make sure, on the other hand, that we are actually

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<v Speaker 3>using directly patient feedback from the get go, not simply

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<v Speaker 3>as Ken said, like after the protocol is largely designed

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<v Speaker 3>and then we tweak it if we can, or too often.

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<v Speaker 3>I think we know that the trial design is often

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<v Speaker 3>sort of said and doesn't change terribly much after we

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<v Speaker 3>get that engagement. How do we make sure that it's

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<v Speaker 3>there from the start and actually that we have an

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<v Speaker 3>active learning loop so that the next trial design actively

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<v Speaker 3>incorporates what we've already understood from different patient communities, rather

334
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<v Speaker 3>than sort of going back and starting a new advisory

335
00:22:52.240 --> 00:22:55.079
<v Speaker 3>boarder or asking the same questions again. So again, that's

336
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<v Speaker 3>both easier and cheaper for us to do, and it's

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<v Speaker 3>better for the patient community because we have the feedback

338
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<v Speaker 3>that they get a little bit sick of us asking

339
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<v Speaker 3>the same questions every single time. It doesn't have a

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<v Speaker 3>terribly professional appeal to it. Some of the different measures

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<v Speaker 3>here and this is not comprehensive, and I'm mixing across

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<v Speaker 3>some key performance indicator type data points and some drivers

343
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<v Speaker 3>of what is actually what is underneath that. But here

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<v Speaker 3>are some of the things that are actively looking at.

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<v Speaker 3>Many of them are measurable through the Tuft's work that

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<v Speaker 3>Ken is presented. So we're in terms of the trial

347
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<v Speaker 3>design measures, the additive patient and site burden scores. What

348
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<v Speaker 3>I mean by additive is contextualized, it's against standard of care.

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<v Speaker 3>So when you looked at what Ken was presenting an

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<v Speaker 3>aggregate in terms of the total burden score, what we've

351
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<v Speaker 3>done to try and actually make it more actionable by

352
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<v Speaker 3>our clinical study teams is actually put against the standard

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<v Speaker 3>of care. So what is the additional burden above that

354
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<v Speaker 3>standard of care? And then against our folio? How does

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<v Speaker 3>that compare to other studies within the same disease area

356
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<v Speaker 3>or the same therapeutic area within our portfolio, and then

357
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<v Speaker 3>how does that compare against other similar studies from other

358
00:24:11.079 --> 00:24:15.279
<v Speaker 3>sponsors within that externally, so that we can really understand

359
00:24:15.559 --> 00:24:19.279
<v Speaker 3>is this trial adding more burden than it's worth? Do

360
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<v Speaker 3>we have a sufficient understanding of the disease and the

361
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<v Speaker 3>potential benefit of this that it's actually worth the additive benefit.

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<v Speaker 3>So the additive burden, on the other hand, we have,

363
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<v Speaker 3>for example, we know that we need to collect the

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<v Speaker 3>actual patient insights around their support needs, the additive burden

365
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<v Speaker 3>from their perspective, not what we have measured it as

366
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<v Speaker 3>using our internal expertise and our scientific russianale, but actually

367
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<v Speaker 3>what do they think it is, because that's quite different

368
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<v Speaker 3>and we need to make sure that that's taken sufficiently

369
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<v Speaker 3>into account. So I'm happy to answer questions around how

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<v Speaker 3>we are using these this. There's obviously a lot of

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<v Speaker 3>different calculations in the background about how these relate to

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<v Speaker 3>each so for us to say that it is relatively complex,

373
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<v Speaker 3>but we have started to make this work for us

374
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<v Speaker 3>in terms of influencing decisions across these different data points

375
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<v Speaker 3>and this informs our learning loop. Now this is in

376
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<v Speaker 3>company fairly early maturity. It's not fully embedded yet, it's

377
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<v Speaker 3>in process, and I can't talk too many specifics, but essentially,

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<v Speaker 3>as I said, we are making sure that the key

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<v Speaker 3>insights from patients and healthcare providers and sites is actually

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<v Speaker 3>informed from the start before you start designing the protocol,

381
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<v Speaker 3>and that sort of goes into a study design tool

382
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<v Speaker 3>technology against our portfolio and pharma strategy to actually allow

383
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<v Speaker 3>us to simulate the likely performance of this trial design

384
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<v Speaker 3>as we tweak it, so you can then live make

385
00:25:51.519 --> 00:25:56.400
<v Speaker 3>changes and see the likely results of how does that

386
00:25:56.440 --> 00:25:59.599
<v Speaker 3>perform or how would that likely perform? And we can

387
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<v Speaker 3>adjust that for value, we can adjust that for speed,

388
00:26:02.000 --> 00:26:04.440
<v Speaker 3>and we can make different trade off decisions if we

389
00:26:04.559 --> 00:26:07.920
<v Speaker 3>need to make this happen faster, what would it cost

390
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<v Speaker 3>in addition or what would the patient trade off be?

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<v Speaker 3>Are we satisfied with that? If we take that back

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<v Speaker 3>to patients, how would that actually look? How would they

393
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<v Speaker 3>react if we talk about regulator interactions amongst all of

394
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<v Speaker 3>this as well. So ipsyn colleagues talked about how does

395
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<v Speaker 3>that all fit in and how do we make the

396
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<v Speaker 3>right level of informed decisions? That is actually the third

397
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<v Speaker 3>point as well, so I've to covered both. Then we

398
00:26:31.519 --> 00:26:34.440
<v Speaker 3>follow the loop, so any data point that actually goes

399
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<v Speaker 3>into actual we feedback into the system so we can

400
00:26:37.319 --> 00:26:41.079
<v Speaker 3>understand did the scenario play out like we expected? Why?

401
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<v Speaker 3>Why not? And then we make sure that this is

402
00:26:43.920 --> 00:26:47.079
<v Speaker 3>all sort of self reinforcing across the text, and we

403
00:26:47.119 --> 00:26:52.599
<v Speaker 3>add that to the data set to make this actually work,

404
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<v Speaker 3>and you can appreciate maybe the complexity of this Organizationally,

405
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<v Speaker 3>we have an elaborate partnership across the organization of people

406
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<v Speaker 3>that are actively involved in getting this across. I've highlighted

407
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<v Speaker 3>our patient partnerships function and a strategic insights function, but

408
00:27:10.119 --> 00:27:13.960
<v Speaker 3>it's far more comprehensive than that. It's across our patient

409
00:27:14.000 --> 00:27:18.440
<v Speaker 3>centered data groups. It's across our clinical operations groups, because

410
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<v Speaker 3>our clinical science groups in early and late commercial everything

411
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<v Speaker 3>like that. The most important insights for actually getting this

412
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<v Speaker 3>off the ground that we've noted that I wanted to

413
00:27:30.480 --> 00:27:35.799
<v Speaker 3>highlight first of all, is transparency. So this doesn't really

414
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<v Speaker 3>work if it's only a senior leadership view or if

415
00:27:39.000 --> 00:27:42.039
<v Speaker 3>it's only a clinical science view. The way that we

416
00:27:42.119 --> 00:27:44.960
<v Speaker 3>have actually really gained ground here is making sure that

417
00:27:45.000 --> 00:27:48.480
<v Speaker 3>everyone can understand the implications of what choices they are making.

418
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<v Speaker 3>If you change the study design in these ways and

419
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<v Speaker 3>it compromises something else, if you're making a trade off decision,

420
00:27:56.680 --> 00:28:01.039
<v Speaker 3>that is visible across functions, and we found, we have

421
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<v Speaker 3>found so far that this is instrumental and actually driving

422
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<v Speaker 3>sustainable change because now everyone is much more accountable to

423
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<v Speaker 3>actually making this work and happen, and the other one

424
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<v Speaker 3>is incentives to make sure that, for example, we can

425
00:28:15.119 --> 00:28:17.759
<v Speaker 3>embed this in corporate goals and our sort of bonus

426
00:28:17.839 --> 00:28:22.799
<v Speaker 3>multipliers for every employee. This is starting to happen, and

427
00:28:22.839 --> 00:28:25.160
<v Speaker 3>that means that it's public for everyone in the company

428
00:28:25.200 --> 00:28:27.799
<v Speaker 3>and everyone is actively incentivized to work towards this and

429
00:28:27.839 --> 00:28:31.119
<v Speaker 3>make sure that we are acting as an organization in

430
00:28:31.440 --> 00:28:36.880
<v Speaker 3>this route. And this is I think the most important

431
00:28:36.880 --> 00:28:39.559
<v Speaker 3>part of actually making this sustainable is it's a lot

432
00:28:39.559 --> 00:28:42.359
<v Speaker 3>of effort to actually help make sure that we can

433
00:28:42.599 --> 00:28:45.599
<v Speaker 3>do all of this. There's obviously a lot of extra

434
00:28:45.720 --> 00:28:48.480
<v Speaker 3>data collection that we need to do internally in data processing.

435
00:28:49.200 --> 00:28:53.240
<v Speaker 3>The technology investment is not insubstantial, and then we have

436
00:28:53.319 --> 00:28:54.920
<v Speaker 3>to make sure that we can validate all of this,

437
00:28:55.720 --> 00:28:58.400
<v Speaker 3>that we can actually make sure that this is driving

438
00:28:58.440 --> 00:29:01.799
<v Speaker 3>the right behaviors, that it's driving the right performance that

439
00:29:01.839 --> 00:29:04.039
<v Speaker 3>we actually want to see, that it's not compromising anything

440
00:29:04.079 --> 00:29:07.839
<v Speaker 3>in terms of quality for example. So the only way

441
00:29:07.839 --> 00:29:09.680
<v Speaker 3>to then actually pay this out is to tie it

442
00:29:09.799 --> 00:29:12.920
<v Speaker 3>back then to these different areas and make sure that

443
00:29:12.920 --> 00:29:16.960
<v Speaker 3>we are understanding the value against any one of those

444
00:29:16.960 --> 00:29:20.480
<v Speaker 3>factors in the triad. So far that seems to be

445
00:29:20.519 --> 00:29:23.799
<v Speaker 3>going in the right direction for us. We are seeing

446
00:29:23.920 --> 00:29:27.440
<v Speaker 3>sort of a trial design costs coming down, a performance

447
00:29:27.480 --> 00:29:33.720
<v Speaker 3>going up against that effort. However, we still have a

448
00:29:33.720 --> 00:29:36.240
<v Speaker 3>long worad ahead of us to actually making this fully

449
00:29:36.279 --> 00:29:42.039
<v Speaker 3>embedded across the organization and fully maturing this, and yeah,

450
00:29:42.039 --> 00:29:45.599
<v Speaker 3>I hope to actually see that through with Ken in

451
00:29:45.640 --> 00:29:50.680
<v Speaker 3>the near future. Near future meaning the next year or so. Okay,

452
00:29:50.880 --> 00:29:54.640
<v Speaker 3>so it didn't even get dinged, I think. So we

453
00:29:54.680 --> 00:29:55.799
<v Speaker 3>have thirty seconds per tect
