WEBVTT 1 00:00:00.720 --> 00:00:01.199 Welcome. 2 00:00:01.760 --> 00:00:05.000 You've found your anchor at the crossroads of power and presence. 3 00:00:05.639 --> 00:00:09.039 This is Musings and Modalities. It's time to move beyond 4 00:00:09.039 --> 00:00:12.759 the noise and cultivate a legacy rooted in values, aligned leadership, 5 00:00:12.880 --> 00:00:13.800 and earth energy. 6 00:00:14.400 --> 00:00:16.199 We've evolved the conversation. 7 00:00:15.880 --> 00:00:19.359 Bringing you a grounded perspective on embodying true luxury and 8 00:00:19.399 --> 00:00:22.239 beauty in your life and work. If you feel the 9 00:00:22.280 --> 00:00:24.640 resonance of truth and are ready for the shift. 10 00:00:24.600 --> 00:00:25.600 You are home. 11 00:00:27.079 --> 00:00:30.879 Hi everyone, and welcome to Musings and Modalities. I'm Tristan Stowickie, 12 00:00:30.920 --> 00:00:35.039 and I'm so excited for today's episode entitled Visual Storytelling 13 00:00:35.119 --> 00:00:39.280 for purpose driven Entrepreneurs with Roxanne Ingstrom. Before I dive 14 00:00:39.320 --> 00:00:41.640 into the episode, I want to discuss my summer offer. 15 00:00:42.200 --> 00:00:45.359 You've spent decades building a life that looks successful, but 16 00:00:45.520 --> 00:00:48.079 you know your profound legacy is meant to be far 17 00:00:48.159 --> 00:00:49.640 greater than your current output. 18 00:00:49.960 --> 00:00:51.399 If corporate exhaustion. 19 00:00:51.079 --> 00:00:54.880 And uncertainty are blocking your path, it's time for decisive change. 20 00:00:55.359 --> 00:00:58.280 This twelve week one on one Musings and Modalities Container 21 00:00:58.439 --> 00:01:01.719 is the definitive strategic frame work designed to eliminate burnout 22 00:01:01.799 --> 00:01:04.920 and anchor you into your most impactful decade. This is 23 00:01:04.920 --> 00:01:08.959 the energetic and strategic makeover required to claim your next level. 24 00:01:09.560 --> 00:01:11.959 In this you'll get radical clarity where I design the 25 00:01:12.000 --> 00:01:15.239 exact blueprint of your legacy and implement a values aligned 26 00:01:15.280 --> 00:01:18.840 strategy to build it, ensuring every action aligns with your 27 00:01:18.840 --> 00:01:23.359 true purpose. This includes unshakable authority, exchanging the need for 28 00:01:23.400 --> 00:01:27.439 external validation with grounded self trust, positioning you is the 29 00:01:27.519 --> 00:01:30.719 leading and bodied authority you're meant to be. And of 30 00:01:30.760 --> 00:01:33.599 course this includes proven results. While you'll get that profound 31 00:01:33.640 --> 00:01:38.040 transformation that immediately delivers measurable relief from the tired, mad 32 00:01:38.120 --> 00:01:41.640 and blaw cycle affecting your health, your wealth, and your love. 33 00:01:42.079 --> 00:01:45.439 With only four exclusive slots available, this opportunity is reserved 34 00:01:45.439 --> 00:01:47.760 for those ready to commit to their quantum leap and 35 00:01:47.840 --> 00:01:51.120 impact and income. You can book your legacy call today 36 00:01:51.200 --> 00:01:54.560 at musingzomodalities dot com and step into your true power. 37 00:01:55.280 --> 00:01:57.680 And now I'd love to introduce Roxane Instrum. 38 00:01:57.879 --> 00:01:58.840 Roxane is the. 39 00:01:59.000 --> 00:02:02.840 Founder and visual storyteller behind Hawa Images. She is the 40 00:02:02.879 --> 00:02:06.719 mother of four, wife to Jason of almost twenty five years, entrepreneur, 41 00:02:06.879 --> 00:02:11.039 MS warrior, and visual storyteller who pursues living vulnerably and 42 00:02:11.120 --> 00:02:14.759 confidently and helping others do the same. What lights her 43 00:02:14.879 --> 00:02:17.960 up is seeing women feel seen, empowered and both encouraged 44 00:02:17.960 --> 00:02:21.879 and challenged to really live wide, awake and abundantly. As 45 00:02:21.879 --> 00:02:25.120 a visual storyteller, she helps purpose driven entrepreneurs show up 46 00:02:25.120 --> 00:02:28.520 with clarity and confidence and connection through brand photography that 47 00:02:28.599 --> 00:02:31.960 goes deeper than a headshot, so their visuals finally match 48 00:02:32.039 --> 00:02:35.000 the true value they bring and their connection with their 49 00:02:35.039 --> 00:02:38.800 ideal clients, and to share their story with intention and strategy. 50 00:02:39.240 --> 00:02:41.719 This is so beautiful. I love your purpose, Roxanne. Thank 51 00:02:41.759 --> 00:02:43.599 you so much for being here and welcome to the show. 52 00:02:44.439 --> 00:02:47.439 Thank you so much Tristan for having me. And you 53 00:02:47.479 --> 00:02:50.240 know I love women that choose to share their platform 54 00:02:50.240 --> 00:02:53.479 with other women, so that's kudos to you. Thank you 55 00:02:53.520 --> 00:02:54.039 for having me. 56 00:02:54.360 --> 00:02:57.639 Absolutely we met recently at a dinner that was so fun. 57 00:02:58.039 --> 00:02:59.759 And what I loved about that dinner that I co 58 00:02:59.800 --> 00:03:03.479 host and Raleigh with Christy Straw is that I immediately 59 00:03:03.599 --> 00:03:05.159 was like, Oh, this is a person I want to 60 00:03:05.159 --> 00:03:07.080 hang out with. This is a person that like shares 61 00:03:07.120 --> 00:03:09.759 my values. This is a person that lights up every 62 00:03:09.800 --> 00:03:11.759 person in the room, you know, and makes them a 63 00:03:11.759 --> 00:03:12.840 better version of themselves. 64 00:03:12.840 --> 00:03:13.879 So I'm so happy you're here. 65 00:03:14.360 --> 00:03:16.319 Well, thank you. I feel the same. That was awesome, 66 00:03:16.360 --> 00:03:17.080 Thank you girl. 67 00:03:17.080 --> 00:03:20.800 Absolutely. So let's talk about visual storytelling, you know, kind 68 00:03:20.800 --> 00:03:22.719 of defining for the audience what that is and how 69 00:03:22.759 --> 00:03:23.919 you got your start there. 70 00:03:25.240 --> 00:03:29.479 Yeah, I think, you know, I I share that I'm 71 00:03:29.479 --> 00:03:32.919 a visual storyteller instead of leading with I'm a photographer, 72 00:03:33.599 --> 00:03:37.960 because for me, photographers take pictures. And I know that 73 00:03:38.000 --> 00:03:40.280 for some people maybe that's just like a word, but 74 00:03:40.319 --> 00:03:42.360 I think that words really matter and they have power, 75 00:03:42.759 --> 00:03:45.800 and I try not to take anything from anyone that 76 00:03:45.840 --> 00:03:48.479 I'm collaborating with. So for me, I don't even really 77 00:03:48.479 --> 00:03:50.520 say I take pictures. I try not to say that 78 00:03:50.560 --> 00:03:53.840 I co create images with my clients or with people. 79 00:03:54.840 --> 00:03:57.479 And really, how I got started in this is it. 80 00:03:58.000 --> 00:04:01.479 You know, it didn't really photography, sort of, I joke. 81 00:04:01.560 --> 00:04:05.199 It sort of happened to me, and I found it 82 00:04:05.400 --> 00:04:09.520 through the desire to like express what I was experiencing 83 00:04:09.520 --> 00:04:12.840 and the stories of others. But it really found me 84 00:04:12.919 --> 00:04:15.639 through like people and their stories. I lived on a 85 00:04:15.680 --> 00:04:18.120 small island off the coast of East Africa for four 86 00:04:18.199 --> 00:04:21.839 years and when I moved there, you know, I think, 87 00:04:21.920 --> 00:04:24.839 you know, you always at least is how God gets 88 00:04:24.839 --> 00:04:26.519 me into stuff in my life. I never really know 89 00:04:26.560 --> 00:04:28.920 what's going to happen, or I probably wouldn't have moved right. 90 00:04:28.959 --> 00:04:31.720 It was all the heart and the challenge, but also 91 00:04:31.759 --> 00:04:33.759 wrapped up in that is probably some of the richest 92 00:04:33.759 --> 00:04:37.240 four years of our lives as a family. And I 93 00:04:37.319 --> 00:04:39.920 really arrived thinking like, oh, like we were there doing 94 00:04:40.040 --> 00:04:43.199 educational and geo work. I'm like, oh, I have something 95 00:04:43.199 --> 00:04:45.759 to offer. And what I quickly realized is I had 96 00:04:45.800 --> 00:04:50.279 everything to learn. And I really made real friendships that 97 00:04:50.319 --> 00:04:56.319 were forged across like a lot of differences, and I decided, like, 98 00:04:56.879 --> 00:04:59.480 this is so powerful, but like what people in the 99 00:04:59.560 --> 00:05:04.079 US think about my friends is just not the reality. 100 00:05:04.800 --> 00:05:08.079 And it's too sacred and holy for me to just 101 00:05:08.199 --> 00:05:10.480 tell my version of this story. And I saw a 102 00:05:10.519 --> 00:05:13.800 lot of like unethical what I would consider now unethical storytelling, 103 00:05:13.800 --> 00:05:17.600 where you know, foreigners come in maybe quote unquote with 104 00:05:17.600 --> 00:05:21.360 the best of intentions. I feel like people of privilege 105 00:05:21.360 --> 00:05:24.079 and power love to just rely on their intentions and 106 00:05:25.319 --> 00:05:28.040 would straight up actually tell lies or you know, the 107 00:05:28.120 --> 00:05:31.480 language barrier was there, things like that, and I'm like, 108 00:05:31.519 --> 00:05:33.839 that's not that's not really what's happening or that's not 109 00:05:33.879 --> 00:05:37.120 really what these the folks that had become dear friends 110 00:05:37.120 --> 00:05:41.120 to me wanted to share. So I started taking photography classes, 111 00:05:41.120 --> 00:05:44.000 but the joke was on me because power was very unreliable. 112 00:05:44.000 --> 00:05:45.839 So I would have these courses online that I could 113 00:05:45.839 --> 00:05:48.600 never log into or be on, but I had like 114 00:05:48.639 --> 00:05:51.040 the printouts, and then I would just study and learn 115 00:05:51.120 --> 00:05:55.319 and go around. But I really started waiting until I 116 00:05:55.360 --> 00:05:58.279 was invited in by friends or people in my community, 117 00:05:58.279 --> 00:06:02.160 and that changed everything. So I always say relationships over 118 00:06:02.240 --> 00:06:05.519 images became like a huge part of my philosophy. But 119 00:06:06.040 --> 00:06:08.879 that's how it started for me. And it might seem weird, 120 00:06:08.879 --> 00:06:10.800 like how did you get to doing brands now? But 121 00:06:10.920 --> 00:06:15.399 to me it completely tracks because to really tell someone's 122 00:06:15.480 --> 00:06:18.680 visual story is not just about angles and lighting and 123 00:06:18.720 --> 00:06:21.240 making them look good, and it's definitely not just about 124 00:06:21.240 --> 00:06:24.199 a perfect headshot. It's about honoring their story in a 125 00:06:24.199 --> 00:06:26.839 dignifying way and taking the time to get to know 126 00:06:27.399 --> 00:06:30.399 what makes them special and what they what they want 127 00:06:30.439 --> 00:06:32.920 to be seen and known for. So I just I 128 00:06:32.959 --> 00:06:37.519 came home from that experience like profoundly changed and I've 129 00:06:37.560 --> 00:06:39.800 never been able to be the same again from that. 130 00:06:40.000 --> 00:06:43.720 So honoring stories is really important to me. 131 00:06:44.639 --> 00:06:46.759 That's so beautiful And what I love is that you 132 00:06:46.800 --> 00:06:49.279 took something that you were learning kind of through your 133 00:06:49.279 --> 00:06:52.120 heart and through your spirit as well as actually, like, 134 00:06:52.439 --> 00:06:55.160 there's a lot of mechanics that goes into photography. There's 135 00:06:55.199 --> 00:06:58.079 a lot of like the felack of very term science 136 00:06:58.120 --> 00:07:01.319 behind it, right, like a different thing, and it's I'm 137 00:07:01.360 --> 00:07:05.120 always so impressed with photography because getting a shot that 138 00:07:06.560 --> 00:07:09.279 tells a story has the right timing and you know, 139 00:07:11.279 --> 00:07:15.199 truly shares the essence of something right, rather than capturing 140 00:07:15.279 --> 00:07:18.079 right right, rather than using words that have that taking mentality, 141 00:07:18.199 --> 00:07:21.680 but really saying like there's a there's a vulnerability here, 142 00:07:21.920 --> 00:07:24.240 and if you can kind of walk us through how 143 00:07:24.319 --> 00:07:26.720 you kind of deal with when you have a client 144 00:07:26.720 --> 00:07:29.199 that has a lot of vulnerability, because that was definitely 145 00:07:29.279 --> 00:07:32.000 me when I started showing up in my business, especially 146 00:07:32.040 --> 00:07:35.439 the first few years, and really created an environment that 147 00:07:35.519 --> 00:07:37.480 allows them to feel safe and seen. 148 00:07:38.439 --> 00:07:41.399 Yeah, that's a great question. Yeah, And I try not 149 00:07:41.439 --> 00:07:44.519 to use the word capture either, which is so hard 150 00:07:44.720 --> 00:07:48.160 because that's like the language that's used, but it's also 151 00:07:48.519 --> 00:07:51.720 very colonialistic. You know, there's lots of problematic things with 152 00:07:51.920 --> 00:07:54.720 just and and again, I'm not trying to be like 153 00:07:54.800 --> 00:07:58.040 the politically correct word police. I really do believe that 154 00:07:58.079 --> 00:08:01.120 the way that we talk about things is the way 155 00:08:01.160 --> 00:08:06.279 that we do things. And so for me, vulnerability is huge. 156 00:08:06.360 --> 00:08:08.720 And I that's one of the reasons why I will 157 00:08:08.720 --> 00:08:10.639 never ask someone to do something I'm not doing. So 158 00:08:10.720 --> 00:08:13.720 I do this myself twice a year. I try at 159 00:08:13.800 --> 00:08:17.759 least once a year. I also and for me, like 160 00:08:17.759 --> 00:08:19.560 I think people that know me now might think like, oh, 161 00:08:19.560 --> 00:08:21.879 it's so easy for her to show up girl bye. 162 00:08:22.399 --> 00:08:25.319 I used to sweat through my clothes when I was 163 00:08:25.360 --> 00:08:27.639 like doing a live or like you know, and so 164 00:08:28.319 --> 00:08:32.200 I think it's like a muscle confidence and you know, 165 00:08:32.240 --> 00:08:36.919 it's almost like exposure therapy to vulnerability. And again, vulnerability 166 00:08:36.919 --> 00:08:39.639 that has boundaries because you will not catch me talking 167 00:08:39.679 --> 00:08:42.200 about a lot of things online because it's not appropriate, 168 00:08:43.639 --> 00:08:46.559 and there's boundaries around things in my life. But for me, 169 00:08:46.759 --> 00:08:48.840 before I ever pick up the camera, and I offer 170 00:08:48.879 --> 00:08:51.200 free discovery calls, but I always tell my clients like, 171 00:08:52.039 --> 00:08:54.039 don't hire me if you're not prepared to be sick 172 00:08:54.039 --> 00:08:56.240 of me, because for me, a lot of the work 173 00:08:56.279 --> 00:08:58.759 comes before I do not I say this all the time. 174 00:08:58.799 --> 00:09:01.080 I will not roll up your location and take my 175 00:09:01.120 --> 00:09:03.480 camera out of my bag. That's not I'm just not 176 00:09:03.519 --> 00:09:06.600 that photographer. And there's a lot of great ones that do, 177 00:09:06.679 --> 00:09:09.240 and that's fine. But for me, I try to get 178 00:09:09.240 --> 00:09:13.480 to know my clients, their business, their story, their uh 179 00:09:13.639 --> 00:09:17.120 like their offers, there, why they started, their why, like 180 00:09:17.360 --> 00:09:20.159 their client experience, what makes them different because in a 181 00:09:20.200 --> 00:09:25.000 world where increasingly, especially with AI, everything is kind of 182 00:09:25.000 --> 00:09:28.840 looking the same or sounding the same, right, that is 183 00:09:28.879 --> 00:09:32.720 how you stand out is with your unique story. And 184 00:09:33.320 --> 00:09:35.399 my clients really say a lot of times I hear 185 00:09:35.440 --> 00:09:38.799 from them that, like the strategy part of this was 186 00:09:39.039 --> 00:09:43.799 huge for them because they the intention around that and 187 00:09:43.840 --> 00:09:47.679 the strategy was really really big. So I try to 188 00:09:47.799 --> 00:09:52.720 like be you know, hype woman, cheerleader, encourage them. I 189 00:09:52.840 --> 00:09:55.000 show poses like nobody is ever going to feel like 190 00:09:55.000 --> 00:09:56.120 they don't know what to do their hand with their 191 00:09:56.120 --> 00:09:58.759 hands on a shoot with me, you know, but we 192 00:09:58.840 --> 00:10:01.879 also create an entire brand guide, We have a planning call, 193 00:10:02.000 --> 00:10:05.039 so like they know part of that vulnerability is because 194 00:10:05.039 --> 00:10:07.440 they don't know the unknown. It's already hard enough, especially 195 00:10:07.759 --> 00:10:10.039 the messages women get about their bodies and about who 196 00:10:10.039 --> 00:10:13.320 they are to show up and take up space, but 197 00:10:13.519 --> 00:10:16.000 I try to make sure that they as much as 198 00:10:16.000 --> 00:10:18.039 they can know they do know, and then I allow 199 00:10:18.240 --> 00:10:21.279 space during our actual session to do that. I also 200 00:10:21.360 --> 00:10:23.360 feel like I hear a lot of people and an 201 00:10:23.480 --> 00:10:27.559 amazing mom and women of color that I was on 202 00:10:27.600 --> 00:10:29.759 a podcast with. I will always say that she's the 203 00:10:29.759 --> 00:10:31.759 one that shared this with me and it was amazing, 204 00:10:31.799 --> 00:10:35.120 But she said, you can't create places of safety for people. 205 00:10:35.159 --> 00:10:39.000 You can only invite safety. Safety is felt by each individual, 206 00:10:39.080 --> 00:10:42.360 So I can never say I create safe spaces. What 207 00:10:42.480 --> 00:10:44.320 I try to do and what I work really hard 208 00:10:44.320 --> 00:10:48.759 at is inviting safety. And people decide, you know that 209 00:10:48.840 --> 00:10:52.000 for themselves. So you know I am I and you know, 210 00:10:52.120 --> 00:10:54.519 especially in my past, self described hot mess, don't have 211 00:10:54.600 --> 00:10:57.519 it all together, take messy action. But I show up 212 00:10:57.639 --> 00:11:01.600 as my full real self so that clients know that 213 00:11:01.720 --> 00:11:04.879 perfection is not the goal, but like presence and being 214 00:11:04.960 --> 00:11:08.000 real is. And I think, you know that's my whole 215 00:11:08.159 --> 00:11:11.080 ethos people over photos and so I really want to 216 00:11:11.120 --> 00:11:13.480 take the time. Like my client on Friday, she's amazing, 217 00:11:13.799 --> 00:11:15.759 lost her keys. We were running late. I was like, girl, 218 00:11:15.799 --> 00:11:19.080 we nobody's worried. Everybody's fine, don't worry about it, like, 219 00:11:19.480 --> 00:11:22.360 and I just want people to know that, like before, 220 00:11:22.440 --> 00:11:26.399 I'm worried about just you know, your gallery, Like the 221 00:11:26.600 --> 00:11:29.720 experience is as important to me as the final gallery. 222 00:11:30.039 --> 00:11:33.840 Absolutely, that's how you make people feel because they don't 223 00:11:33.840 --> 00:11:37.080 forget that, you know. Well, like as you shared your 224 00:11:37.440 --> 00:11:41.000 your updating kind of your branding, your update, your business changes, 225 00:11:41.240 --> 00:11:48.159 you know, even like I had my. 226 00:11:45.919 --> 00:11:47.600 My like style colors done. 227 00:11:47.639 --> 00:11:49.399 You know, and so even something like that, as you 228 00:11:49.440 --> 00:11:52.320 get more information and new information that you're kind of 229 00:11:52.320 --> 00:11:55.279 adjusting things. But people know consistently that they can go 230 00:11:55.399 --> 00:11:58.159 to you and like who they are in that moment, 231 00:11:58.240 --> 00:12:00.759 how they're feeling, what truth they want to share with 232 00:12:00.840 --> 00:12:04.120 their clients or potential clients is so beautiful and so lovely, 233 00:12:05.279 --> 00:12:09.039 and so I so appreciate you offering the invitation to 234 00:12:09.120 --> 00:12:12.080 those to those spaces and tweaking as you need to 235 00:12:12.200 --> 00:12:13.440 with each individual person. 236 00:12:14.519 --> 00:12:16.600 Yeah, and that's like, you know, I always say I 237 00:12:16.600 --> 00:12:19.120 take on a limited number of clients, and part of 238 00:12:19.120 --> 00:12:20.799 that is because of the other things I have gone 239 00:12:20.799 --> 00:12:23.600 on in my life and my other first things. I 240 00:12:23.639 --> 00:12:25.600 try to keep first things first, right, don't always get 241 00:12:25.600 --> 00:12:27.519 the perfect balance. I don't even know if that exists, 242 00:12:28.039 --> 00:12:31.080 but it's like a rhythm. But one of the reasons 243 00:12:31.120 --> 00:12:32.919 I do that too is because, like I kind of 244 00:12:32.919 --> 00:12:34.840 low key become a little bit obsessed with my clients 245 00:12:34.840 --> 00:12:36.919 and they become friends and I'm cheering them on and 246 00:12:36.960 --> 00:12:39.759 I want them to win. And I think that's who 247 00:12:39.799 --> 00:12:42.279 I was before I pivoted to brand photography, so it 248 00:12:42.360 --> 00:12:45.000 was such a natural fit. I'm always like, you know, 249 00:12:45.000 --> 00:12:47.279 I always say, like pay time. I tell my kids, 250 00:12:47.279 --> 00:12:49.600 it's all the time, pay attention to like what lights 251 00:12:49.600 --> 00:12:52.320 you up, what needs in the world. You see that 252 00:12:52.399 --> 00:12:55.480 you can impact for good and use your gifts like 253 00:12:55.559 --> 00:12:58.440 that's a god thing, Like he gave you that and 254 00:12:58.519 --> 00:13:00.000 put that in you, like the things I keep you 255 00:13:00.120 --> 00:13:02.000 up at night? How can you impact change in a 256 00:13:02.000 --> 00:13:04.440 positive way? And I think for me, one of the 257 00:13:04.480 --> 00:13:06.679 things I want to do is like help women to 258 00:13:06.799 --> 00:13:10.440 know that they don't have to wait to claim space 259 00:13:10.720 --> 00:13:12.879 or be successful, that they can define that on their 260 00:13:12.919 --> 00:13:15.720 own terms, because success for me looks very different than 261 00:13:15.759 --> 00:13:20.840 it does for someone else. And yeah, I love I 262 00:13:20.919 --> 00:13:25.759 love seeing women feel empowered to take up space, earn, 263 00:13:26.440 --> 00:13:29.120 make money, change the world, because we know that when 264 00:13:29.120 --> 00:13:36.039 women make money, communities get better statistically. Yeah, so I'm obsessed. 265 00:13:36.600 --> 00:13:39.080 I'm like, let's go we write at dawn, you know 266 00:13:39.120 --> 00:13:39.480 what I mean? 267 00:13:40.080 --> 00:13:40.720 Anything? 268 00:13:40.919 --> 00:13:45.919 No, absolutely, and especially as there's often these times when 269 00:13:45.960 --> 00:13:49.720 we're midshed or like my dear friend Sandy Davis says, 270 00:13:49.720 --> 00:13:50.519 that messy metal. 271 00:13:50.799 --> 00:13:52.840 And so when I think about the times. 272 00:13:52.600 --> 00:13:54.720 Where I've like kind of stretched myself to be like, 273 00:13:54.759 --> 00:13:57.639 okay it's time to update branding, I'm stepping into that 274 00:13:57.720 --> 00:14:02.080 woman that I know, but having that kind of photograph 275 00:14:02.399 --> 00:14:05.200 and having kind of that visual story to be able 276 00:14:05.240 --> 00:14:08.440 to on those hard days, remember you know who you are, 277 00:14:08.879 --> 00:14:12.279 and remember that you're always becoming. So I'd love to 278 00:14:12.320 --> 00:14:15.639 talk about how that really translates into real business impact 279 00:14:15.679 --> 00:14:19.360 for those purpose driven entrepreneurs and how kind of updating 280 00:14:19.360 --> 00:14:21.879 the branding does really matter in their journey. 281 00:14:22.639 --> 00:14:25.679 Yeah. Yeah, I mean I think that a lot of 282 00:14:25.679 --> 00:14:29.840 this is I think that often if any of the 283 00:14:29.879 --> 00:14:32.360 women listening can relate, right, if you're an entrepreneur or 284 00:14:32.399 --> 00:14:36.679 if you're in business, right, we often are juggling a 285 00:14:36.759 --> 00:14:38.799 lot of things at home, a lot of things in business, 286 00:14:38.840 --> 00:14:42.399 and we have to write for a lot of time, 287 00:14:42.480 --> 00:14:45.519 be heads down, just like get it done, like get 288 00:14:45.559 --> 00:14:50.240 it done. Focus, lock in, as my teenagers would say, right, 289 00:14:51.000 --> 00:14:53.759 But I think sometimes we don't take the time needed 290 00:14:54.240 --> 00:14:58.120 to reflect and celebrate what we've already built. And I 291 00:14:58.200 --> 00:15:03.919 think that that celebration of what we've already built is important, 292 00:15:04.799 --> 00:15:08.240 not just because it does fuel the next season, right, 293 00:15:08.600 --> 00:15:12.159 but because it matters to a lot of us are 294 00:15:12.159 --> 00:15:15.279 in like providing services, right, or coaches or doing these 295 00:15:15.279 --> 00:15:17.279 things for people, but we're not doing those things for ourselves, 296 00:15:17.600 --> 00:15:21.799 you know. And I think, like I love so many 297 00:15:21.840 --> 00:15:23.639 times in the last year, I can tell you stories 298 00:15:23.679 --> 00:15:25.559 of like women looking at the back of the camera 299 00:15:25.600 --> 00:15:29.440 and being like is that me? And I'm like, hell, yeah, girl, 300 00:15:29.480 --> 00:15:31.759 it is, you know what I mean, and like or 301 00:15:31.879 --> 00:15:34.679 somebody crying and being like I can't believe that this 302 00:15:34.879 --> 00:15:37.840 is what I've built, you know, And those moments to 303 00:15:37.919 --> 00:15:41.080 me are like that is what part of this experience is, 304 00:15:41.080 --> 00:15:44.759 is that it's twofold. It's celebrating what you've done to 305 00:15:44.799 --> 00:15:48.320 get where you are, and it's helping you show up. 306 00:15:48.360 --> 00:15:51.159 And literally I was out carrying fire hoses this morning 307 00:15:51.200 --> 00:15:54.360 at five am, and I am doing that to build 308 00:15:54.519 --> 00:15:57.639 muscle for the next season of my life, right, and 309 00:15:57.759 --> 00:16:00.799 confidence is a muscle, So when you size it. When 310 00:16:00.840 --> 00:16:02.600 you show up in front of the camera with a 311 00:16:02.639 --> 00:16:06.279 person that feels like that they got you and that 312 00:16:06.279 --> 00:16:10.399 they're gonna be kind with you, you build confidence to 313 00:16:10.480 --> 00:16:12.879 keep doing that. And again it's that exposure therapy. I 314 00:16:12.919 --> 00:16:14.799 always say, like people say to me, oh, I hate 315 00:16:14.799 --> 00:16:17.080 pictures of myself, I'm like, girl, hold my beer, let's go, 316 00:16:17.559 --> 00:16:19.759 because you just have not been photographed by somebody who 317 00:16:20.240 --> 00:16:23.399 sees you yet or who really and now there are 318 00:16:23.440 --> 00:16:25.399 some things we have to deal with in therapy. Like 319 00:16:25.519 --> 00:16:27.480 I've been in therapy for years and years and years 320 00:16:27.480 --> 00:16:29.279 of my life. So I'm not saying a photo shoot 321 00:16:29.279 --> 00:16:31.399 fix is that there are things that a therapist and 322 00:16:31.480 --> 00:16:34.080 hard work and like working on yourself in reflection fixes, 323 00:16:34.639 --> 00:16:37.960 but sometimes it is also exposing ourselves to the thing 324 00:16:37.960 --> 00:16:41.639 that scares us with people like that. When my client's 325 00:16:41.639 --> 00:16:44.080 book a visionary VIP session, they have a stylist, hair 326 00:16:44.080 --> 00:16:48.679 and makeup, video support, they have an entire hype squad 327 00:16:48.799 --> 00:16:50.799 of women in a room, and it is special. When 328 00:16:50.840 --> 00:16:54.720 I tell you that experience is like there's nothing like it, 329 00:16:54.799 --> 00:16:57.080 Like it's just like all these women in this room 330 00:16:57.159 --> 00:16:59.919 want you to look your best, be your best, win 331 00:17:00.799 --> 00:17:04.279 and that is like it's a special thing. And I've 332 00:17:04.279 --> 00:17:06.039 heard that over and over again from clients, and I'm 333 00:17:06.079 --> 00:17:09.720 really proud of like inviting that kind of environment. So 334 00:17:09.720 --> 00:17:12.039 it's you know, you deserve to celebrate what you've built, 335 00:17:12.319 --> 00:17:15.759 and let's ride at dawn and step into the next 336 00:17:15.799 --> 00:17:18.279 season of what you're building, because what got you where 337 00:17:18.319 --> 00:17:20.079 you are is not going to get you where you're going. 338 00:17:20.759 --> 00:17:23.960 And that's not a scarcity mindset. That's a you deserve 339 00:17:24.119 --> 00:17:27.200 and the confidence that you're going to continue to build 340 00:17:27.279 --> 00:17:29.599 will help you go where you haven't gone before, even 341 00:17:29.640 --> 00:17:32.519 if it's scaling back and just knowing your value and 342 00:17:32.559 --> 00:17:35.559 your worth. Right, it's not always about scaling up. That's 343 00:17:35.599 --> 00:17:38.640 not always what success looks like. So I just think 344 00:17:38.720 --> 00:17:43.359 like business and life is very seasonal. Have I just 345 00:17:43.400 --> 00:17:46.079 made a hard business decision this morning actually to pull 346 00:17:46.119 --> 00:17:48.759 back from something because it's just not the right season. 347 00:17:49.079 --> 00:17:51.039 And I reserve the right to edit my life at 348 00:17:51.079 --> 00:17:52.880 any time, And so I just want to say to women, like, 349 00:17:53.359 --> 00:17:58.319 edit your life, step in to confidence, celebrate what you've built, 350 00:17:58.359 --> 00:18:01.079 and step into the next season, and you deserve. Like 351 00:18:01.119 --> 00:18:02.960 I hear so often people are like, I'll do it 352 00:18:03.000 --> 00:18:05.400 when I have more clients, I'll do it. When I 353 00:18:05.440 --> 00:18:08.880 lose ten pounds, I'll do it win. And when is 354 00:18:08.880 --> 00:18:10.559 the last time you hired someone because they were ten 355 00:18:10.599 --> 00:18:11.160 pounds thinner? 356 00:18:12.000 --> 00:18:12.200 Never? 357 00:18:12.319 --> 00:18:15.640 Never, You hire people because they are experts at what 358 00:18:15.680 --> 00:18:18.359 they do and they are leading by example. There's something 359 00:18:18.400 --> 00:18:22.240 inspirational about that or something about that brand story that 360 00:18:22.319 --> 00:18:24.680 resonates with you, or that service you need. You have 361 00:18:24.759 --> 00:18:27.359 fomo that product, you have fomo about it, whatever it is, 362 00:18:27.920 --> 00:18:30.440 and you don't create that by playing small. 363 00:18:32.799 --> 00:18:35.119 And that all also speaks to So I talk with 364 00:18:35.160 --> 00:18:37.680 my clients about their non negotiables, right and so by 365 00:18:37.720 --> 00:18:40.559 your season kind of editing and getting really really clear 366 00:18:40.640 --> 00:18:43.519 on like this is either a no, this is a 367 00:18:43.599 --> 00:18:46.000 not now you know if it aligns in the future, 368 00:18:46.240 --> 00:18:48.759 or this is you know very much a yes. Full 369 00:18:48.759 --> 00:18:53.599 body and those non negotiables of you know, time for sleep, 370 00:18:54.079 --> 00:18:57.880 you know, body movement, making sure you're actually eating so 371 00:18:57.960 --> 00:19:00.400 often women just don't, or skin but you know what 372 00:19:00.480 --> 00:19:02.200 I mean, it's like we need to build strong. 373 00:19:01.960 --> 00:19:04.519 Bodies, like that's how we do it, as. 374 00:19:04.400 --> 00:19:07.559 Well as you know, making time for their legacy and 375 00:19:07.599 --> 00:19:10.359 their goals. And you know, for me, one of my 376 00:19:10.440 --> 00:19:13.400 non negotiables is joy and whimsay because I'm not who 377 00:19:13.440 --> 00:19:15.519 I the best version of me and who I want 378 00:19:15.559 --> 00:19:16.880 to be. If I don't have that in my week, 379 00:19:17.240 --> 00:19:18.119 it just doesn't happen. 380 00:19:18.160 --> 00:19:20.960 I become very like blah and very low. 381 00:19:20.920 --> 00:19:21.559 And love that. 382 00:19:22.400 --> 00:19:26.480 Yeah, And so in talking about that, I also wanted 383 00:19:26.519 --> 00:19:29.359 to talk a little bit about kind of ethical imagery 384 00:19:29.960 --> 00:19:33.240 because for me, i'm someone when I see when i'm 385 00:19:33.240 --> 00:19:35.799 connecting with the light in someone where i'm researching them, 386 00:19:35.839 --> 00:19:38.759 when you know, we're doing a call or anything like that. 387 00:19:39.880 --> 00:19:42.039 If I see images of them in front of an 388 00:19:42.039 --> 00:19:45.400 audience that we're on the stage, that typically isn't where 389 00:19:45.440 --> 00:19:49.200 I resonate with them. And that's okay, you know, it 390 00:19:49.240 --> 00:19:51.200 could be very much they feel in their power in 391 00:19:51.240 --> 00:19:56.200 that and things like that. But oftentimes photographs can feel staged, 392 00:19:56.240 --> 00:19:58.440 and that comes through the lens or there's an element 393 00:19:58.599 --> 00:20:02.519 of maybe you're not lot of others, not your clients, 394 00:20:02.880 --> 00:20:05.079 trying to showcase who they are. It's like the idea 395 00:20:05.119 --> 00:20:07.960 of people taking photos in first class and they rented, 396 00:20:08.599 --> 00:20:10.440 you know what I mean, and they're trying to use 397 00:20:10.480 --> 00:20:15.960 photography as a tool to to say they are. I 398 00:20:16.000 --> 00:20:18.200 don't want to say above where they are but their 399 00:20:18.240 --> 00:20:20.920 their life is very different, you know. So I just 400 00:20:20.960 --> 00:20:23.720 wanted to kind of open up the conversation around you know, 401 00:20:23.799 --> 00:20:27.319