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Speaker 1: Hi, This is Troy Kara from Omaha, Nebraska. I play

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at Westwood Heights. This is episode number one thousand and three.

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Speaker 2: Both my dad and Tony were obsessed with putters, and

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my dad until the end. He ended up designing putters

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the end of his life for like the last seven

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years for a company called sax Parenti and they're kind

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of high end putters. My dad with Callaway when they

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finally moved to Carlsbad kind of developed the first production

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milled putters in the industry. But he and Tony just

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loved putters. And what was interesting about Tony and my

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dad is they were both historians of the game and

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so what they were always doing, and this is kind

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of the reason for Hickory Stick is all their designs

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honored the past with the latest technology of the present.

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Speaker 1: Tony Manzoni and Jean Parente's father grew up playing golf

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together then started Callaway. This is Golf Smarter, sharing stories,

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tips and insights from great golf minds to help you

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lower your score and raise your golf IQ. Here's your host,

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Fred Green. Welcome to the Golf Smarter podcast.

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Speaker 2: Gene Fred, it's pleasure to be here.

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Speaker 1: It's great to hear from you. This is so outrageous.

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Now you've made a career in golf, even with your dad, right,

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you have a very interesting, fascinating and now important career

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in golf. And we'll get to that, I promise, right,

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But where I want to start. You did an episode

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of one of your podcasts or a video recently and

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you mentioned Tony Manzoni. We here on Golf Smarter are

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obsessed with Okay, I'm obsessed with Tony manze Tony was

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on the show a dozen times until he passed away,

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and each year to start the golf season, I get

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such great response from the audience every time he's on

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that Each year since he passed away, I'll run all

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of his episodes in a row every Friday, and we're

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in the midst of that now to start off the

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golf season. Because his instruction, his method of the loss fundamental,

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has been so effective for so many people. His book

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we got it back in print, his video I distribute

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from here, and really the only places you can find

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the only place you can find anything on Tony Manzoni

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is on our website. He just didn't care about that stuff.

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It was you know, after his time, and you mentioned

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him that your dad knew him and I knew him and.

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Speaker 2: You knew it. Oh yeah, yeah, very very close with Tony.

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I mean it, Tony is part of my origin story

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in the golf in history and so so if you

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have a few minutes, I'll go like way back. It's

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it's very interesting.

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Speaker 1: I've got forty five easily, so I just anything.

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Speaker 2: You got this. This this story is really fascinating. So

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my father, who just passed away in January, I'm sorry,

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it was eighty five, lived a full life. He and

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Tony were junior golfers together in San Jose and they

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grew up together. And but they both were I don't

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want to say kids from the wrong side of the tracks,

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but they were both working class kids who found golf

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and my dad when he graduated. So to back up,

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my brother and I the last six years of my

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dad's life, we took him up to the at and

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t at Pebble every year because my dad, when he

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was an assistant pro up at Los Altos, his job

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on Mondays was to take the members down and play

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either Pebble or Cyprus or Spanish Bay. And that literally

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was his job as an assistant pro. So we're sitting

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there one day and he goes, do you know how

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you got in the golf industry the reason we're sitting here?

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And I said no, and he said Wino George. And

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I said, who the hell's Whino George. So he starts

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telling me the story. My grandfather, who was an immigrant

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from Italy. His family moved to San Jose, he grew up.

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He worked in the cannery his entire life, and that's

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just what she did as an Italian. That came over

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my dad in the fifties. After graduating from high school,

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he played against Tony high school golf with Tony. He

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starts working the cannery and hates it. It's gonna quit,

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gonna go somewhere else. And one day there's this guy

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standing next to him, this older guy on the line,

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and his name's Wino George. And he was a caddie

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at Los Altos and during the winter months he would

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when when the course was closed down or no one

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was playing, he'd work at the cannery. And he turns

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to my dad and says, you're a golfer, right, never

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said a word to my dad previously. My dad said yes,

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and he goes, get your best pair of slacks. I've

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got you an interview for an assistant pro job. This

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is like nineteen fifty six, fifty seven. My dad shows up,

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gets the job, and starts off in the golf industry.

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He and Tony are running parallel by the way, They're

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both underage at the age of like seventeen or eighteen,

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drinking at a bar called Parenas in downtown San Jose. Together,

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Tony becomes an assistant pro. Tony gets hired by Ken

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van Turrey. Just just show you the difference in the

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world at this time. Ken Venturry US Open Winter nineteen

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sixty four, and I think Tony moved down to the desert.

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In nineteen sixty nine nineteen seventy, Ken Venturrey was managing

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the pro shop at Mission Hills. You needed like a second,

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you know, career, even though you were a US Open Winter.

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So Venturrey hires Tony. Tony comes down starts working at

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Mission Hills for Venturrey. Tony calls my dad and goes,

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you have to get down here. This is golf heaven,

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and so my dad comes down, falls in love with

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the place. Tony starts working with Venturrey finds out there's

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an opening at this course called Whitewater Country Club. Ventury

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recommends my dad for the job. My dad becomes a

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head pro there and they renew their like childhood friendship

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down in the desert in the seventies when they were

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just running a buck. I mean, you know, Tony was

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like the number two golf pro to Sinatra. They just

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and as wacky as this is. Larry Parina ends up

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moving down to Palm Springs and opening up an Italian

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restaurant called Parinas that my dad and Tony would frequent

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like two to three times a week.

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Speaker 1: Wait, and that knows something. Larry Parino was.

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Speaker 2: Larry Parina was the guy who wonned the bar in

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San Jose that they used to drink underage at in

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the whole crew ends up down in Palm Springs, and

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so my dad and Tony are just thickest thieves. In

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the seventies, my dad ends up Whitewater Country Club ends up.

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It turns out owned by a holding company out of

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Chicago that's backed by the Mob, and like Mayor Daily

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would come a couple times a year, and my dad

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became golf pro to the Mob and Tony he knew

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the mob, and everybody had all these connections. I mean

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the seventies and Palm Springs was wild wild.

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Speaker 1: Tony has alluded. Tony did allude to stories about the

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craziness and the rat pack.

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Speaker 2: Oh yeah, yeah, did you mention the mob?

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Speaker 1: He did talk about Sinatra a bunch.

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Speaker 2: Yeah, yeah, So he and Sinatra were close, Like my

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dad would tell me stories about he'd be over Tony's

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watching a Super Bowl and Sinatra would just pop in,

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sit on the couch, have a beer with the rest

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of the guys. I mean, you got to remember, Palm

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Springs was a small town. It was only twenty thousand people,

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and it was only twenty thousand people during the height

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of the season, you know, for Memorial Day until Halloween.

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The place was a ghost town. And so there were

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only a few places to go in a few places

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people that you knew, and so it was really common

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to run into at the time, aless celebrities and what

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do they all want to do? They all wanted to golf.

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And my dad was a really good teaching pro and

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Tony was a really good teaching pro, and so both

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of them had contacts and connections into just a world

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I tell people all the time, growing up in the

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desert was like nothing else you could ever imagine, because

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it was the playground to the stars. It was almost

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it was almost like a fantasy land in so many aspects.

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So through the seventies, Tony and my dad are super close,

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and then they both decide that they want to be

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entrepreneurs and that they want to create a golf club company.

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And so there was another golf pro named Dave Reardon,

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and the three of them decided to create this company

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called Hickory Stick USA. And what it was was it

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was a dowl of hickory that they were going to

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drill a hole in and put a steel shaft in.

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It looked like an old hickory stick, but it had

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this stability. They started this business in my parents' garage

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and they had these giant vats that they would pressurize

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the wood. And I remember this as a kid. It

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was just insane.

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Speaker 1: Howld me.

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Speaker 2: I'm like eight ten and and they're in there with

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chemicals mixing, and looking back on it, they had no

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idea what they were doing, but they were. They were

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very persistent and to make they both stopped being golf

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pros at this time. They were full on entrepreneurs and

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to make ends meet, they would go up to Idlewild

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and chop Wood for like two to three miles in

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the winter time, and Tony and my dad would come

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back with these giant beards. So, I mean, we're talking

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shoestring budget on this thing. So they eventually got a

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guy who really had a lot of technical experts tise

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and manufacturing and doing things, named Dick Dela Cruz, and

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they brought him on board, and the four of them

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moved the operation to Temecula and they started selling clubs

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to Neiman Marcus, and they had a putter line and

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a wedge line, and they had some irons. And one

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day there's only the four of them. I mean, this

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is a tiny, tiny, little incubator business, but they're they're

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selling things and things are working. One day, my dad's

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manning the phone and gets a cold call from this

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guy named Elie Callaway who's just sold his winery and

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wants to invest in a golf club company. And he

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becomes a primary investor and the name of the company

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becomes Calloway Hickory Stick. They move it back to Cathedral

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City because eli was out of the desert at the time.

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That's where he played out of and then the company

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became Calloway Golf and so you know, my my father

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and Tony were directly responsible for, you know, launching one

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of the biggest names in golf.

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Speaker 1: If I remember, Tony told the story of and he

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didn't he mentioned your dad, but he talked about how

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Eli Callaway made the call and when he first pitched Callaway,

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Tony said he was like, yeah, not interested. He didn't

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want to do it. And then and we just had

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this episode like a week or so ago, I think,

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and then a call came back or Tony called him

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back weeks later, months later, whatever it was, and he said,

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you sure you don't want to be part of this,

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and he goes, I'm glad you called. I've been thinking

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about it. Yeah, I do want to get in.

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Speaker 2: Yeah, is that I think? You know, the actual details,

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I'll be honest have kind of been lost to time,

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but you know, and maybe and maybe that was the case.

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What I do know is they were in two Macula

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at the time. Eliott just sold his winery and was interested.

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You know, whether they accepted it the first time or not,

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I'm not I'm not sure certain of the details, but

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they eventually accepted it and eventually moved it down to

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Cathedral City and started and it stayed as Hickory Stick

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because I actually worked there for about two years in

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high school. And then it kind of evolved from there

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into a kind of a full, full blown golf club company.

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My dad and Tony were responsible for the S two

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h two, which was a short hozzle and a transfer

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of weight and uh just milled putters together. And yeah,

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they you know, they went from two kind of haywire

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junior golfers in San Jose to starting, ah, you know,

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a company that would end up becoming the biggest company

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in golf.

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Speaker 1: Unbelievable. What do you remember about your household? Your mom

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and dad were together through.

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Speaker 2: All of us.

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Speaker 1: Okay, what do you remember about your mom and her

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acceptance of you're gonna do what in the garage was?

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Is there a lot of toe tapping going on, going Okay,

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you're down and you're ready to get back to work now?

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Speaker 2: It It was. It was a little stressful at times,

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I mean, you know, and it was so Both Tony

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and my dad were dreamers. They were just total dreamers.

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But I don't think either of them necessarily was a

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good blocker or tackler. So they had this giant vision,

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but you know, how to enact it was a challenge,

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and that's why they ended up bringing Dick Della Cruz

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in who Dick ended up going to Founders and Olamar

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and he's kind of an industry legend as well. And

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and then when Eli came in, what Eli brought was

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kind of, you know, a business structure he had He

239
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had been a CEO at I think it was Burlington

240
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Northern or some textile you know, giant, and so he

241
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brought in, you know, kind of a corporate structure in

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which Tony and my dad could work within and allowed

243
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them to you know, kind of design without having to

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worry so much about the blocking and you know, aspects.

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Speaker 1: Of yes, creating the business itself.

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Speaker 2: Yep, exactly.

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Speaker 1: And so at what point did Tony Never gave us

248
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the full story, but he did say, yeah, maybe I

249
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partied a little too hard during those years and my

250
00:16:16,200 --> 00:16:19,519
game kind of fell apart. You know, maybe it was

251
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just dreams of playing professionally on the tour and got

252
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railroaded by the party happening in Palm Springs with your dad.

253
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Speaker 2: I can tell you there was some excess going on

254
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in the desert in the seventies without a doubt, and

255
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didn't quite learn about that until I was older.

256
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Speaker 1: But really, how did you hear stories about that?

257
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Speaker 2: Well, you know, you grow up and you start having

258
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more frank conversations with your parents about you know, things,

259
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and like I said, it was a really really weird

260
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place to grow because on the weekends sometimes it could

261
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be Sodom and Gomorrah, and during the week it was

262
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like small town USA, you know, there was nothing going on.

263
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And then on the weekends everybody would come down and

264
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it would be their playground. So you just you saw

265
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a lot of interesting stuff. And yet it was a

266
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small town as well, I mean a very very small town.

267
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So it just it was a yeah, it was those guys,

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my dad and Tony, they were they had access to

269
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everything because they were golf pros and they and they

270
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were in that you know, that world, and so yeah,

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I could I could definitely see a loss of focus

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because you know, and it was like my father tried

273
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to make it, you know, on the Canadian tour, and

274
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I remember he made a fatal mistake. He decided to

275
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combine trying to make it once i'mer on the Canadian

276
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tour with a family vacation, and so he put us

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all at my brother and I and my mom in

278
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a van and we drove across Canada and he'd be

279
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trying to do Monday morning qualifiers, you know, with the

280
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family in tow and you know, I mean, it was.

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Speaker 1: Just how old were you at the time.

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Speaker 2: I was like seven or eight and.

283
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Speaker 1: Those years are we talking about?

284
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Speaker 2: Ooh, this is like nineteen seventy four, seventy five. This

285
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is a really funny story.

286
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Speaker 1: Please.

287
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Speaker 2: So so about twenty years later, maybe thirty years later, yeah,

288
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maybe thirty years later, I was talking to him and

289
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I said, I said, hey, Dad, did you ever meet

290
00:18:44,319 --> 00:18:49,279
Moe Norman? You know, you know when you when you know,

291
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because you know, because my dad with Callaway and then

292
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my dad was with all these other companies. You know,

293
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he had access to everybody. And he goes, yeah, you

294
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met him too, And I said what he said? Yeah?

295
00:19:03,880 --> 00:19:07,200
He said, he said every hotel we stay at when

296
00:19:07,200 --> 00:19:10,279
we were trying to qualify, he said, all the young

297
00:19:10,359 --> 00:19:14,119
tour pros would go out partying and the strip clubs

298
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and everything else. And he goes here, I am stuck

299
00:19:16,119 --> 00:19:18,240
with the family, so I can't go out, and he goes.

300
00:19:18,480 --> 00:19:21,119
Our door was always open, and he goes. Mo would

301
00:19:21,119 --> 00:19:23,920
always be walking down the halls and see the door open,

302
00:19:23,960 --> 00:19:25,640
and he'd come and sit down on the bed and

303
00:19:25,680 --> 00:19:36,559
watch television. Oh my gosh, something that I have zero

304
00:19:36,759 --> 00:19:40,079
memory of. And I'm like, that's kind of fascinating and

305
00:19:40,160 --> 00:19:45,559
disturbing at the scene time. But yeah, it just golf

306
00:19:45,680 --> 00:19:48,519
was a it was a different animal back then. It

307
00:19:48,720 --> 00:19:52,720
was you know, I often say, like when I got

308
00:19:52,720 --> 00:19:55,480
started in the business, and this is after Tony and

309
00:19:55,559 --> 00:20:00,680
my dad had left Callaway. Calloway was a four million

310
00:20:00,720 --> 00:20:03,720
dollars a year company when I started in the business.

311
00:20:03,799 --> 00:20:07,039
Cobra was bigger at six million dollars a year. They

312
00:20:07,079 --> 00:20:11,759
were tiny, little cottage industry companies here in Carlsbad or

313
00:20:11,759 --> 00:20:17,079
in San Diego. It wasn't until kind of the early

314
00:20:17,240 --> 00:20:19,839
nineties when the big Bertha took off and then all

315
00:20:19,839 --> 00:20:22,640
of a sudden there was this infusion of technology that

316
00:20:22,680 --> 00:20:26,759
golf really exploded. But for the most part, and you know,

317
00:20:26,799 --> 00:20:30,240
the interesting thing is kind of during this heyday that

318
00:20:30,279 --> 00:20:32,400
my dad and Tony got started, you know, the big

319
00:20:32,440 --> 00:20:36,480
companies in the industry were Wilson, Spaulding In, McGregor, and Titleist.

320
00:20:36,559 --> 00:20:40,519
Titleist has still been around, but Wilson is kind of around,

321
00:20:40,640 --> 00:20:45,160
you know, they're still holding. But Spaulding and McGregor, you know,

322
00:20:45,519 --> 00:20:51,519
long gone. So completely different landscape than what it is today.

323
00:20:58,319 --> 00:21:00,319
Speaker 1: It's crazy that you talk about, you know, the different

324
00:21:00,359 --> 00:21:04,680
companies in which were the big ones. Interestingly, one of

325
00:21:04,720 --> 00:21:09,839
my golf buddies who's also the club fitter at the

326
00:21:09,880 --> 00:21:14,839
golf mart here in northern California, Nick man Manzano, he

327
00:21:15,000 --> 00:21:21,440
has Barry Bonds, comes into the store and needs a fitting,

328
00:21:22,279 --> 00:21:25,640
but he's only allowed to play Wilson clubs. Yeah, and

329
00:21:25,680 --> 00:21:27,920
so Tony has to like doctor these clubs up. So

330
00:21:27,960 --> 00:21:31,319
the heads are right right because they were so bigcause

331
00:21:31,480 --> 00:21:34,480
and he's like, Knick's like, you can't move on to

332
00:21:34,559 --> 00:21:37,359
a different club, No gotta play Wilson. Okay, fine, we'll

333
00:21:37,359 --> 00:21:37,920
take care of it.

334
00:21:38,000 --> 00:21:42,680
Speaker 2: We'll make it look good. Wilson. Actually, Wilson actually makes

335
00:21:42,720 --> 00:21:47,839
some good products. They just they've never had the marketing

336
00:21:48,480 --> 00:21:52,480
that the majors have had, so it's always very difficult

337
00:21:52,519 --> 00:21:55,319
for them to compete. You know, first, they have all

338
00:21:55,359 --> 00:21:58,079
the ways and the tailor maids and the titleists.

339
00:21:57,559 --> 00:22:01,359
Speaker 1: And Wilson doesn't just focus on golf, for Callaway is

340
00:22:01,400 --> 00:22:03,640
not making baseballs gloves.

341
00:22:04,200 --> 00:22:08,119
Speaker 2: Wilson is a sporting goods bring exactly, not necessarily specifically a.

342
00:22:08,160 --> 00:22:12,759
Speaker 1: Golf So I apologize to the golf smarter community who

343
00:22:12,759 --> 00:22:15,720
are listening on the audio right now, but I'm going

344
00:22:15,799 --> 00:22:18,839
to bring something into the picture here that I found.

345
00:22:18,960 --> 00:22:23,559
I think I found it at a garage sale locally,

346
00:22:23,599 --> 00:22:25,799
because I lived near a course that open in the

347
00:22:25,799 --> 00:22:30,880
mid fifties in Marin County, the Marine Country Club, And

348
00:22:30,920 --> 00:22:34,079
so it's an older community here that's aging out and

349
00:22:34,160 --> 00:22:37,680
so there are you know, garage sales. And I pulled

350
00:22:37,720 --> 00:22:45,880
this out and on it and is it backwards of course?

351
00:22:46,960 --> 00:22:50,799
So club and I don't know if you can read

352
00:22:50,799 --> 00:22:56,920
this close, but it says handmade hickory stick Richard Parente ye,

353
00:22:58,319 --> 00:23:01,240
and then you cake down to the bottom. It's a putter.

354
00:23:04,039 --> 00:23:10,039
You can see this, yep. And on the bottom Callaway

355
00:23:10,680 --> 00:23:13,319
the Purest by Tony Manzoni.

356
00:23:13,640 --> 00:23:15,240
Speaker 2: Oh yeah, yeah.

357
00:23:15,559 --> 00:23:22,559
Speaker 1: I remember. And it's in primo condition. It's gorgeous. Ye

358
00:23:23,559 --> 00:23:26,519
tell me about this club. I don't know anything about

359
00:23:26,559 --> 00:23:29,480
it other than Tony's name and when I saw his name, like, okay,

360
00:23:29,480 --> 00:23:29,759
I have.

361
00:23:29,680 --> 00:23:33,920
Speaker 2: To have that. So so both my dad and Tony

362
00:23:34,039 --> 00:23:37,359
were obsessed with putters, and my dad until the end.

363
00:23:37,480 --> 00:23:40,920
He ended up designing putters the end of his life

364
00:23:40,960 --> 00:23:43,039
for like the last seven years for a company called

365
00:23:43,440 --> 00:23:47,799
Saxe Parenti and they're kind of high end putters. My dad,

366
00:23:48,200 --> 00:23:52,440
my dad with Callaway when they finally moved to Carlsbad

367
00:23:52,799 --> 00:23:57,119
kind of developed the first production milled putters in the industry.

368
00:23:57,160 --> 00:24:02,160
But he and Tony just love putters. And what was

369
00:24:02,240 --> 00:24:05,759
interesting about Tony and my dad is they were both

370
00:24:05,920 --> 00:24:10,720
historians of the game, and so what they were always doing,

371
00:24:10,839 --> 00:24:15,200
and this is kind of the reason for Hickory Stick

372
00:24:15,640 --> 00:24:21,319
is all their designs honored the past with the latest

373
00:24:21,400 --> 00:24:29,160
technology of the present. So they had a real fundamental

374
00:24:29,279 --> 00:24:33,039
understanding of how the game had progressed from an equipment

375
00:24:33,119 --> 00:24:38,920
evolution standpoint, and there were shapes that they really loved,

376
00:24:39,079 --> 00:24:42,519
and then they would try to take modern manufacturing techniques

377
00:24:42,839 --> 00:24:47,400
to improve upon those to create a higher MOI or

378
00:24:47,519 --> 00:24:52,640
better balance point or kind of focusing the center of

379
00:24:52,680 --> 00:25:00,240
gravity to maximize the performance characteristics while retaining the class

380
00:25:00,279 --> 00:25:03,599
shapes that they had both grown up with and had

381
00:25:03,640 --> 00:25:07,119
both been influenced by you know, looking back, you know,

382
00:25:07,240 --> 00:25:09,920
prior to their time in the golf industry.

383
00:25:10,440 --> 00:25:13,519
Speaker 1: Interesting, So is this club like, is this rare? Fine,

384
00:25:13,640 --> 00:25:15,519
It's not like you looked at it and went, whoa,

385
00:25:16,240 --> 00:25:17,400
you didn't see all that?

386
00:25:18,200 --> 00:25:21,839
Speaker 2: Well club, I've seen, I've seen. I've seen every single

387
00:25:21,920 --> 00:25:25,519
one of those. But it's I mean, there's not many

388
00:25:25,599 --> 00:25:28,799
out there, to be honest with you, and it is.

389
00:25:31,200 --> 00:25:35,440
What's interesting about it is, you know a lot of people,

390
00:25:37,000 --> 00:25:38,960
a lot of people know Callaway Golf, a lot of

391
00:25:38,960 --> 00:25:42,000
people most people do not know the Callaway origin story.

392
00:25:42,039 --> 00:25:45,319
And that's that's what makes the club unique. Is it was,

393
00:25:45,599 --> 00:25:49,519
you know, part of the Callaway origin story prior to

394
00:25:49,880 --> 00:25:52,160
Callaway It becoming Callaway Golf.

395
00:25:53,160 --> 00:26:00,039
Speaker 1: Interesting what happened? I mean, how at what point? And

396
00:26:00,200 --> 00:26:04,359
Tony went over to the College of the Desert and

397
00:26:04,799 --> 00:26:10,119
started this golf management program and coaching the team and

398
00:26:10,279 --> 00:26:15,519
led them to twenty nine regional championships and a national championship.

399
00:26:15,519 --> 00:26:18,960
He had an amazing career as a coach. And again

400
00:26:19,640 --> 00:26:21,680
every time he came on the show and just talked

401
00:26:21,680 --> 00:26:25,000
about his method of the loss fundamental of you know,

402
00:26:25,160 --> 00:26:27,920
being on your left side rotating from your left side

403
00:26:27,920 --> 00:26:30,359
and doing a body swing instead of an arm swing.

404
00:26:32,240 --> 00:26:34,920
At that point, where was your dad?

405
00:26:36,200 --> 00:26:39,480
Speaker 2: So they kind of they kind of split past. My

406
00:26:39,640 --> 00:26:44,640
dad stayed in San Diego and he started after he

407
00:26:44,759 --> 00:26:48,240
left Callaway. He started working with Founders Club, which was

408
00:26:48,680 --> 00:26:53,119
developed by Gary Adams, who started Tailor Made, and then

409
00:26:53,480 --> 00:26:58,319
he started a company called Goldwyn Golf that was back

410
00:26:58,400 --> 00:27:02,880
by the Shoe company out of and then he designed

411
00:27:02,920 --> 00:27:06,559
for various companies. But he basically stayed in the golf industry,

412
00:27:06,640 --> 00:27:10,839
whereas Tony decided that his passion was teaching and he

413
00:27:10,920 --> 00:27:15,880
went out to cod But I can tell you, I

414
00:27:15,880 --> 00:27:19,119
mean my dad talked to Tony like a week before

415
00:27:19,160 --> 00:27:22,640
he passed, and you know, they stayed in touch. Tony

416
00:27:22,680 --> 00:27:27,480
would send him kind of manuscripts of his of his books,

417
00:27:27,480 --> 00:27:30,839
and my dad would share with me. Tony would reach out.

418
00:27:30,880 --> 00:27:33,559
I didn't talk to Tony as frequently as my dad did,

419
00:27:34,039 --> 00:27:37,039
but whenever Tony had somebody that was, you know, trying

420
00:27:37,039 --> 00:27:40,039
to get into the industry or needed something to test,

421
00:27:40,279 --> 00:27:42,279
he'd give me a call and say, hey, can you

422
00:27:42,319 --> 00:27:46,359
help this guy out? You know, And I was always obliging,

423
00:27:46,480 --> 00:27:50,079
and so both of us, my dad obviously had a

424
00:27:50,160 --> 00:27:54,799
much closer relationship than I did. But you know, Tony

425
00:27:54,880 --> 00:27:59,079
was someone that I knew from you know, four or five,

426
00:27:59,400 --> 00:28:04,359
you know, just and uh and my dad always was

427
00:28:05,119 --> 00:28:09,640
uh obsessed with the golf swing, and so he and

428
00:28:09,680 --> 00:28:13,640
Tony would just go down rabbit holes. And to your

429
00:28:13,680 --> 00:28:18,480
point about the body versus the arms swing, it's really interesting.

430
00:28:18,559 --> 00:28:22,119
So my background. So I started my business thirty five

431
00:28:22,200 --> 00:28:27,720
years ago, and it's robotic testing. I developed a robot

432
00:28:28,119 --> 00:28:30,880
that the the robot at the time that I started

433
00:28:30,960 --> 00:28:33,799
was the Iron Byron and I developed this machine the

434
00:28:33,799 --> 00:28:36,039
Golf Laboratories robot it.

435
00:28:37,039 --> 00:28:40,319
Speaker 1: And I must say, Iron Byron is probably one of

436
00:28:40,359 --> 00:28:42,160
the most famous golfers in the world.

437
00:28:42,640 --> 00:28:46,160
Speaker 2: Yes, to put names out there everyone which which which

438
00:28:46,200 --> 00:28:48,480
by the way, it was a total misnomer. It wasn't.

439
00:28:48,720 --> 00:28:51,480
It wasn't Byron Nelson's swing. It just it.

440
00:28:51,680 --> 00:28:53,799
Speaker 1: Uh, how did the name happen?

441
00:28:54,920 --> 00:28:57,640
Speaker 2: Someone came up with the name Iron Byron and it

442
00:28:57,759 --> 00:29:00,720
was just too difficult to and and you know, Byron

443
00:29:00,759 --> 00:29:03,440
Nelson's not gonna say anything because it looks good, but no,

444
00:29:03,759 --> 00:29:09,079
it was. It was an air driven machine. It had

445
00:29:09,079 --> 00:29:12,720
a linkage system. It just had one swing. It couldn't

446
00:29:12,799 --> 00:29:15,160
you couldn't duplicate different types of swings. But it was

447
00:29:15,599 --> 00:29:18,240
it was revolutionary at the time it was designed in

448
00:29:18,279 --> 00:29:22,039
the sixties. I came along in the early nineties, and

449
00:29:24,119 --> 00:29:25,720
I mean, but to give you an idea, I think

450
00:29:25,720 --> 00:29:28,680
there were like twelve iron virons out there, you know,

451
00:29:28,880 --> 00:29:35,000
used by the top companies I started. You know, I

452
00:29:35,119 --> 00:29:38,039
was very fortunate when I started my business in nineteen ninety.

453
00:29:38,880 --> 00:29:42,759
You know, drivers were made out of percimmon. Golf balls

454
00:29:42,759 --> 00:29:46,759
were made out of you know, ballata material and wound.

455
00:29:47,920 --> 00:29:51,039
There was no graphite. And in the five ten years

456
00:29:51,079 --> 00:29:54,279
of the nineties, with the Cold War ending, all of

457
00:29:54,319 --> 00:29:57,440
this new technology came into the game and they needed

458
00:29:57,480 --> 00:30:01,920
to quantify it. And suddenly my little business became kind

459
00:30:01,960 --> 00:30:05,640
of an avenue or a conduit to test this, and

460
00:30:05,839 --> 00:30:09,519
I started in the industry. My dad found a robot.

461
00:30:09,519 --> 00:30:13,039
It wasn't a robot. It was a machine the titleists

462
00:30:13,039 --> 00:30:16,039
had that was powered by a garage door spring. This

463
00:30:16,160 --> 00:30:19,359
garage door spring would pull back and a cam would

464
00:30:19,359 --> 00:30:22,400
release a flywheel and the thing would spin around like

465
00:30:22,440 --> 00:30:26,559
a death trap after it hit a golf ball. But

466
00:30:26,680 --> 00:30:29,480
it worked and it was consistent, and believe it or not.

467
00:30:29,799 --> 00:30:32,680
I tested the first big berth on it with Callaway.

468
00:30:32,759 --> 00:30:34,960
They were a client of mine in Cobra, but I

469
00:30:35,000 --> 00:30:37,960
would get criticism of my machine, both good and bad,

470
00:30:38,559 --> 00:30:41,200
and so in like nineteen ninety two, I decided to

471
00:30:41,200 --> 00:30:45,519
build my own robot, the Golf Laboratories Robot, which I

472
00:30:45,559 --> 00:30:48,920
went with the total utilitarian name because you can't come

473
00:30:48,960 --> 00:30:52,640
up to beat Iron Byron. But we ended up replacing

474
00:30:52,720 --> 00:30:58,279
every Iron Byron and we've sold fifty five machines worldwide.

475
00:30:58,359 --> 00:31:02,359
They're used by every major manufacturer, the USGA, the RNA.

476
00:31:03,519 --> 00:31:07,720
We've developed testing standards for everyone in the industry, and

477
00:31:09,400 --> 00:31:15,440
we you know now are producing media based information. I

478
00:31:15,519 --> 00:31:19,519
am an ambassador and contributor to Golf Digest, so we

479
00:31:19,799 --> 00:31:24,960
just released our first series just started with them. Kind

480
00:31:24,960 --> 00:31:31,240
of comparing drivers, we don't compare just this last year's driver.

481
00:31:31,400 --> 00:31:36,359
We compare against previous two models, so you know it,

482
00:31:36,559 --> 00:31:39,079
should you upgrade if you're drivers three years old? Should

483
00:31:39,119 --> 00:31:41,599
you upgrade if you if you bought your driver last year.

484
00:31:41,920 --> 00:31:45,400
And we do a complete comparative analysis, and sometimes you

485
00:31:45,400 --> 00:31:49,519
should upgrade, sometimes you shouldn't. But we are trying to

486
00:31:49,519 --> 00:31:54,079
be honest and just data driven. These are the performance

487
00:31:54,160 --> 00:31:57,799
characteristics that show the benefits. So that's been kind of

488
00:31:58,039 --> 00:32:02,240
my focus. But to tie it back, the robot can

489
00:32:02,359 --> 00:32:05,359
duplicate any golf swing from the number one player in

490
00:32:05,400 --> 00:32:09,000
the world. For example, we test for Bryson D. Chambeau

491
00:32:09,119 --> 00:32:12,000
and set up with his swing conditions and test his

492
00:32:12,119 --> 00:32:15,559
driver so that he can see what the performance characteristics

493
00:32:15,559 --> 00:32:20,640
of his driver are under controlled conditions, and we could

494
00:32:20,640 --> 00:32:25,559
test with the beginning golfer. But what I've learned because

495
00:32:25,640 --> 00:32:29,160
of that is I've done a deep dive over the

496
00:32:29,200 --> 00:32:35,480
last fifteen years into biomechanics and absolutely what Tony taught

497
00:32:35,880 --> 00:32:39,039
about the body and the big muscles driving the swing

498
00:32:39,440 --> 00:32:43,039
is one hundred percent true, not only for power, but

499
00:32:43,119 --> 00:32:48,160
also for consistency and hitting down on the ball with

500
00:32:48,319 --> 00:32:53,559
an iron ball first before impact. That in my parlance,

501
00:32:54,119 --> 00:32:57,079
is called angle of attack. And what angle of attack

502
00:32:57,240 --> 00:33:02,759
does is angle of attack allows you to with irons,

503
00:33:03,279 --> 00:33:07,000
lower your launch angle and increase your spin, and it

504
00:33:07,039 --> 00:33:09,720
allows the ball to be more flighted as it goes

505
00:33:09,759 --> 00:33:13,640
through the air as opposed to golf balls that go

506
00:33:13,720 --> 00:33:16,680
up high and land. Interestingly enough, you end up with

507
00:33:16,880 --> 00:33:19,720
very similar to scent angles, say with a five iron

508
00:33:19,799 --> 00:33:23,119
or seven iron. But by hitting down on the ball

509
00:33:23,160 --> 00:33:26,720
and having a negative angle of attack, you create more spin,

510
00:33:26,920 --> 00:33:29,640
You cut through the wind better, so you can control

511
00:33:29,680 --> 00:33:32,759
the ball more consistently, and then when the ball lands,

512
00:33:32,799 --> 00:33:35,680
it has more stopping power because it has a higher

513
00:33:35,680 --> 00:33:38,920
spin rate than using the actual loft of the club

514
00:33:39,119 --> 00:33:43,960
to generate the same launch angle and similar peak trajectories.

515
00:33:45,000 --> 00:33:50,559
So we've had the ability over the years. So I

516
00:33:50,720 --> 00:33:55,400
use a foresight launch monitor with my robot, I could

517
00:33:55,720 --> 00:33:58,799
duplicate your swing fred with your club, and then by

518
00:33:58,880 --> 00:34:02,920
duplicating your swing, I could say, okay, what are your goals,

519
00:34:03,160 --> 00:34:05,119
and you tell me your goals, and I could say

520
00:34:05,160 --> 00:34:07,359
you're at seventy percent of your goal or you're at

521
00:34:07,480 --> 00:34:10,119
ninety percent of your goal based upon your swing time.

522
00:34:10,360 --> 00:34:13,440
Let's say your three degrees outside in with a two

523
00:34:13,480 --> 00:34:18,519
degree open face and your two degrees down. That's kind

524
00:34:18,519 --> 00:34:22,000
of a typical outside in slice. Right. I can take

525
00:34:22,039 --> 00:34:25,519
the robot and then rotate it to three degrees inside

526
00:34:25,639 --> 00:34:29,559
out and go positive to from negative to on the

527
00:34:29,599 --> 00:34:32,519
attack angle with a slight closed face, and if you're

528
00:34:32,559 --> 00:34:36,199
at ninety miles an hour, just by changing those two

529
00:34:37,400 --> 00:34:40,480
two types of swing, I can gain you thirty yards

530
00:34:40,480 --> 00:34:43,679
in distance without increasing your clubhead speed at all. And

531
00:34:43,719 --> 00:34:47,320
it's just all everything in my world is angles. And

532
00:34:47,400 --> 00:34:53,440
so you know, someone like Tony and writing this book,

533
00:34:54,000 --> 00:34:58,920
I would listen to his explanations and then my brain

534
00:34:59,039 --> 00:35:02,119
would take that and do math on that and say, okay,

535
00:35:02,320 --> 00:35:06,360
this is what he's describing. Let's replicate that. And then

536
00:35:06,559 --> 00:35:11,360
what in my world everything's quantifiable because of a launch monitor.

537
00:35:11,440 --> 00:35:15,360
And if you if I know what your path is,

538
00:35:15,519 --> 00:35:18,480
what your angle of attack is, what your impact point is,

539
00:35:18,519 --> 00:35:21,760
and what your face angle is, I can absolutely tell

540
00:35:21,800 --> 00:35:24,800
you where the golf ball's going and what the shot

541
00:35:24,840 --> 00:35:26,719
shape is going to be at the golf ball. And

542
00:35:26,800 --> 00:35:30,159
from there, I can tell you what your efficiency is

543
00:35:30,480 --> 00:35:33,639
based on your kind of goals as a player. And

544
00:35:34,320 --> 00:35:37,800
then I can adjust the robot to different types of

545
00:35:37,840 --> 00:35:41,679
swings and say, okay, if you change x, Y and Z,

546
00:35:42,239 --> 00:35:44,880
you can get an extra potentially eight yards or ten

547
00:35:44,960 --> 00:35:45,880
yards in distance.

548
00:35:52,400 --> 00:35:55,559
Speaker 1: Launch monitors changed your life, your business.

549
00:35:56,480 --> 00:35:58,199
Speaker 2: Launch monitors changed everything.

550
00:35:58,840 --> 00:36:01,159
Speaker 1: I mean, if you can I don't understand how you

551
00:36:01,199 --> 00:36:04,639
can recreate my swing. Would you just take the numbers

552
00:36:04,679 --> 00:36:05,719
off of a launch monitor?

553
00:36:05,800 --> 00:36:09,599
Speaker 2: Yeah, yeah, there's an app for that, right, I mean it,

554
00:36:09,760 --> 00:36:12,039
there's a recording of it. Here's the thing you got

555
00:36:12,079 --> 00:36:15,840
to remember. When you swing a golf club, you create

556
00:36:15,880 --> 00:36:19,199
a set of numbers. Launch monitors can capture those set

557
00:36:19,239 --> 00:36:22,079
of numbers. And once I get those set of numbers,

558
00:36:22,559 --> 00:36:24,840
I know what your swing is. And then if you

559
00:36:24,960 --> 00:36:27,440
give me your gamer, I know what your club is.

560
00:36:27,679 --> 00:36:29,920
So now I put the club in the robot and

561
00:36:30,000 --> 00:36:34,400
I reproduce your swing. Now what I'm doing is taking

562
00:36:34,400 --> 00:36:37,280
an average. Right, nobody swings, No one's a robot that

563
00:36:37,280 --> 00:36:39,920
they swing exactly the same. But let's say you swing

564
00:36:40,000 --> 00:36:42,440
five swings and I go, Fred, what's your typical swing?

565
00:36:42,480 --> 00:36:45,280
And you say number three. Number three is kind of

566
00:36:45,280 --> 00:36:48,159
my sixty seventy percent swing. So I go, okay, I

567
00:36:48,199 --> 00:36:50,679
put swing number three. I take the data from that,

568
00:36:51,000 --> 00:36:54,639
and let's say you're plus two, attack, angle your square

569
00:36:55,199 --> 00:36:57,320
and you hit the ball low on the face. Here's

570
00:36:57,360 --> 00:37:02,760
a classic example. So, gentlemen of our age and above,

571
00:37:03,440 --> 00:37:05,679
what did we learn when we put the peg in

572
00:37:05,719 --> 00:37:09,239
the ground. We learned it with percimon right, So most

573
00:37:09,280 --> 00:37:11,920
golfers put the peg in the ground over the age

574
00:37:11,960 --> 00:37:14,400
of forty five point fifty to about half an inch.

575
00:37:14,840 --> 00:37:17,280
The benefit of the modern driver is in the top

576
00:37:17,440 --> 00:37:20,760
third of the club phase that has the highest launch

577
00:37:20,800 --> 00:37:24,480
and lowest spin. If you tee it too low, you

578
00:37:24,519 --> 00:37:28,039
can lose between fifteen and twenty yards in distance just

579
00:37:28,119 --> 00:37:32,840
based on impact position. And you can try it. Anybody

580
00:37:32,880 --> 00:37:36,199
listening to this can try it. Look where you normally

581
00:37:36,199 --> 00:37:38,679
tee it and raise it a half inch and hit

582
00:37:38,719 --> 00:37:40,679
a ball, hit him on the range, and you will

583
00:37:40,679 --> 00:37:44,039
see more of a parabolic flight. What we're looking for

584
00:37:44,480 --> 00:37:47,840
is the beginning of the arc looks like the end

585
00:37:47,920 --> 00:37:51,159
of the arc, so it's not the ball goes out

586
00:37:51,199 --> 00:37:53,599
and then flares at its peak and you don't want

587
00:37:53,599 --> 00:37:56,719
the ball dropping. You want it so it's more parabolic

588
00:37:56,800 --> 00:37:59,880
and equal. And the way to get that a lot

589
00:37:59,880 --> 00:38:02,599
of times is simply raising the ball on the club

590
00:38:02,639 --> 00:38:06,159
phase and hitting the upper third that increases launch and

591
00:38:06,280 --> 00:38:11,880
decreases spin. And these are all things that I know.

592
00:38:13,000 --> 00:38:15,800
The only reason I know is because I have an

593
00:38:15,840 --> 00:38:19,000
amazing piece of test equipment that can replicate any type

594
00:38:19,000 --> 00:38:23,119
of golf swing, and I have an amazing launch monitor

595
00:38:23,159 --> 00:38:27,400
capture system from Foresight that I can reproduce based on

596
00:38:27,480 --> 00:38:32,039
those numbers. And as I said, Bryson's a client of mine,

597
00:38:32,239 --> 00:38:36,079
Bryson uses a Foresight GC quad. He hits these balls,

598
00:38:36,480 --> 00:38:39,639
he comes to me, gives me his numbers. I put

599
00:38:39,639 --> 00:38:42,000
them in the robot with his club, and then we

600
00:38:42,119 --> 00:38:44,559
put different heads on to see which head has the

601
00:38:44,559 --> 00:38:47,679
best performance characteristics. So if it works for the number,

602
00:38:48,079 --> 00:38:51,800
you know, the most kind of technical mind in the business,

603
00:38:52,840 --> 00:38:56,880
it can work for anybody. But what I'm excited about.

604
00:38:57,960 --> 00:39:02,519
I love equipment, I love of testing, and I love performance.

605
00:39:02,880 --> 00:39:06,559
But my passion for the last like I said five

606
00:39:06,639 --> 00:39:10,079
or ten years, is looking at biomechanics and looking at

607
00:39:10,079 --> 00:39:13,920
a swing flaw and a swing correction, and as I said,

608
00:39:13,960 --> 00:39:19,920
showing you kind of where you're at currently and where

609
00:39:19,960 --> 00:39:22,960
you could possibly be. Now here's where it gets interesting.

610
00:39:23,039 --> 00:39:24,840
Let's say you have one hundred and twenty five miles

611
00:39:24,840 --> 00:39:29,320
an hour clubhead speed, but you're wild, you know. Then

612
00:39:30,079 --> 00:39:34,199
plus four attack angle with an eight degree lofty driver

613
00:39:34,320 --> 00:39:37,320
that launches it at eleven and spins it at eighteen hundred.

614
00:39:37,800 --> 00:39:41,480
While you will hit the ball a mile is not

615
00:39:41,719 --> 00:39:45,320
necessarily your best option, so we're not in a pure

616
00:39:45,440 --> 00:39:50,000
distance option. Then we start looking at okay, let's back

617
00:39:50,119 --> 00:39:53,599
that attack angle back to maybe neutral or negative one,

618
00:39:53,840 --> 00:39:56,559
and let's start playing the power fade because you have

619
00:39:56,719 --> 00:40:00,679
enough power. Your main concern now is hitting fairways. And

620
00:40:00,719 --> 00:40:04,840
by hitting fairways, we want to be slightly outside in

621
00:40:05,039 --> 00:40:07,840
and slightly open on the face. So when that ball

622
00:40:07,880 --> 00:40:10,800
goes out low and rises and falls to the right,

623
00:40:11,559 --> 00:40:16,480
we're probably losing versus the optimal maybe twenty twenty five yards,

624
00:40:16,840 --> 00:40:19,239
but you're going to hit a lot more fairways. You're

625
00:40:19,280 --> 00:40:21,519
already swinging one hundred and twenty five miles an hour,

626
00:40:21,639 --> 00:40:24,159
so you're probably out there at about three ten, three

627
00:40:24,280 --> 00:40:28,079
twenty anyways, and it's better to be three twenty in

628
00:40:28,119 --> 00:40:32,280
the fairway than three forty five, you know, in the

629
00:40:32,280 --> 00:40:35,199
next in the woods. So those are kind of how

630
00:40:36,639 --> 00:40:40,079
I look at the game. It's just really interesting. I

631
00:40:40,119 --> 00:40:43,440
look at the game through data, but I also understand,

632
00:40:43,559 --> 00:40:47,480
especially from a teaching standpoint, the game is taught verbally,

633
00:40:47,599 --> 00:40:51,960
and the game is taught with concepts and ideas, And

634
00:40:52,079 --> 00:40:55,800
what my goal is is to take those concepts and

635
00:40:55,840 --> 00:40:59,880
ideas and put numbers behind them so that when you

636
00:40:59,920 --> 00:41:03,519
have a launch monitor you can look and say, oh, okay,

637
00:41:04,079 --> 00:41:07,639
that time I was five degrees outside and that was

638
00:41:07,679 --> 00:41:09,480
too much. I want to be one degree. And then

639
00:41:09,519 --> 00:41:12,480
you train yourself with muscle memory by looking at the

640
00:41:12,559 --> 00:41:16,039
launch monitor understanding that these are the delivery conditions that

641
00:41:16,119 --> 00:41:19,440
you need, and then once you can replicate that, now

642
00:41:19,480 --> 00:41:24,000
you can build that swing and hopefully kind of maximize

643
00:41:24,000 --> 00:41:25,679
your performance. Wow.

644
00:41:26,280 --> 00:41:31,239
Speaker 1: So I'm curious to know your dad of Blessed Memory

645
00:41:31,280 --> 00:41:34,719
and Tony Manzoni of Blessed Memory, who were obsessed with

646
00:41:35,079 --> 00:41:41,159
clubs and putters. It clearly came you clearly picked up

647
00:41:41,159 --> 00:41:43,199
on it and have run with it.

648
00:41:43,920 --> 00:41:44,280
Speaker 2: Did you?

649
00:41:44,480 --> 00:41:47,440
Speaker 1: Were you always a techie kind of kid growing up?

650
00:41:47,639 --> 00:41:50,400
And were you fascinated with golf where you were like,

651
00:41:51,000 --> 00:41:53,639
I cannot do this for my life too, and you

652
00:41:53,760 --> 00:41:55,199
end up doing it? Where were you?

653
00:41:56,320 --> 00:41:58,800
Speaker 2: Sometimes life is a sick joke. Uh?

654
00:42:00,519 --> 00:42:01,960
Speaker 1: So it was the punchline.

655
00:42:02,480 --> 00:42:05,920
Speaker 2: I grew up. I grew up in the seventies as

656
00:42:06,559 --> 00:42:08,840
on the wrong side of the country club, you know,

657
00:42:09,079 --> 00:42:11,920
in the cart barn and picking up balls on the

658
00:42:12,000 --> 00:42:17,599
driving range, and I hated golf, just hated it. And

659
00:42:17,639 --> 00:42:22,119
the reason I hated it was in the seventies, unless

660
00:42:22,119 --> 00:42:24,800
you were really good golfer, the only people who played

661
00:42:24,800 --> 00:42:27,599
golf were asthmatics or kids with heart conditions.

662
00:42:27,679 --> 00:42:32,239
Speaker 1: Like it was like because you know, I was playing basketball, football, basketball.

663
00:42:31,760 --> 00:42:35,760
Speaker 2: Football, baseball exactly. You know, or you were a country

664
00:42:35,800 --> 00:42:37,920
club kid, and I wasn't a country club kid. I

665
00:42:37,960 --> 00:42:39,880
was a son of golf pro and so I was

666
00:42:39,920 --> 00:42:42,159
on the working side of the business. And it just

667
00:42:43,039 --> 00:42:45,559
it didn't appeal to me in the physicality that I

668
00:42:45,599 --> 00:42:48,599
had towards sports at the time. So and it was also,

669
00:42:49,119 --> 00:42:51,639
to be perfectly frank, it was work. Every time I'd

670
00:42:51,679 --> 00:42:54,559
go to the course, it was I didn't like I

671
00:42:54,559 --> 00:42:56,920
would hit all kid. Yeah, I would hit balls with

672
00:42:56,960 --> 00:43:00,519
my dad, but I didn't enjoy it because everything issociated

673
00:43:00,519 --> 00:43:04,440
with was with work. So I go off to school.

674
00:43:04,559 --> 00:43:07,199
I go off to UCLA. I want to be a diplomat.

675
00:43:07,280 --> 00:43:11,519
That's my goal. So I study international relations and I

676
00:43:11,599 --> 00:43:14,199
graduate from UCLA and I'm going to take a year

677
00:43:14,239 --> 00:43:17,719
off to study for the grad school exams. And my dad,

678
00:43:17,760 --> 00:43:20,039
at the time, I think was he left Callaway. He

679
00:43:20,119 --> 00:43:23,159
was with Founders. I come down to San Diego and

680
00:43:23,199 --> 00:43:26,400
he said, Hey, I've got this idea for this testing company.

681
00:43:27,000 --> 00:43:30,599
And there's this robot, not even a robot, this machine

682
00:43:30,599 --> 00:43:32,559
that we can buy for one hundred dollars. And he goes,

683
00:43:32,599 --> 00:43:34,239
I think I can spruce it up for a couple

684
00:43:34,360 --> 00:43:36,239
grand What do you think you want to give it

685
00:43:36,280 --> 00:43:39,400
a shot? And I go, I'm thinking, sure, I'll do

686
00:43:39,440 --> 00:43:42,360
that for six months, you know, until until I go.

687
00:43:42,679 --> 00:43:45,000
And so we get this machine. He loans me a

688
00:43:45,039 --> 00:43:48,119
couple thousand dollars. My first two clients, no joke, were

689
00:43:48,159 --> 00:43:52,599
Callaway and Cobra because my dad had connection. And I

690
00:43:52,880 --> 00:43:59,159
start and I quickly realize, I don't know anything about golf.

691
00:43:59,280 --> 00:44:02,639
I thought I did, I didn't. I know nothing about

692
00:44:02,639 --> 00:44:06,440
golf testing and I know zero about running a small business.

693
00:44:06,599 --> 00:44:09,719
I mean, I am dumb as a box of rocks.

694
00:44:10,440 --> 00:44:14,599
But what I learned was if you throw enough hours

695
00:44:14,639 --> 00:44:17,159
at something, I worked seven days a week for the

696
00:44:17,199 --> 00:44:20,960
first three or four years. I mean, it just non stop,

697
00:44:21,039 --> 00:44:25,440
and I was like a sponge. Fortunately a lot of

698
00:44:25,480 --> 00:44:27,880
other people in the industry didn't know a lot of

699
00:44:27,880 --> 00:44:31,320
things either. It was a cottage industry, and it was

700
00:44:31,440 --> 00:44:34,920
like people would go they'd design a golf club, and

701
00:44:34,960 --> 00:44:37,000
they'd go to the rains the best players and they'd

702
00:44:37,079 --> 00:44:38,760
hit it and go, yeah, that looks good. And then

703
00:44:38,760 --> 00:44:40,760
they'd go to a foundry and they'd make it. I mean,

704
00:44:40,800 --> 00:44:45,320
there wasn't a lot of scientific process and so because

705
00:44:45,440 --> 00:44:48,039
I lucked out at the right time. The Cold War

706
00:44:48,199 --> 00:44:53,159
was ending and there was this infusion of composites, titanium,

707
00:44:53,480 --> 00:44:57,119
All of these materials needed to be tested. My machine

708
00:44:57,239 --> 00:44:59,920
worked worked for the first couple of years, and they

709
00:45:00,519 --> 00:45:04,400
I started developing a machine. I didn't accept my role

710
00:45:04,440 --> 00:45:07,599
in the industry until I was about thirty five or so,

711
00:45:07,880 --> 00:45:09,440
and then all of a sudden one day I went,

712
00:45:09,920 --> 00:45:12,480
wait a minute, why are you bitching about being in

713
00:45:12,559 --> 00:45:14,719
the golf You work in the golf industry. And I

714
00:45:14,760 --> 00:45:20,039
suddenly realized that everyone, you know, all of my buddies,

715
00:45:20,400 --> 00:45:23,719
they work all week just so they could go play golf.

716
00:45:23,880 --> 00:45:27,679
And I realized I kind of had to give myself

717
00:45:27,679 --> 00:45:30,639
a proverbial slap in the face and go, you should

718
00:45:30,639 --> 00:45:36,599
really be thankful. And since then the game has just

719
00:45:36,719 --> 00:45:40,880
provided we with some amazing experiences. So we developed a

720
00:45:40,880 --> 00:45:44,239
mobile robot. It got the hole in one at the

721
00:45:44,280 --> 00:45:49,039
Phoenix Waste Management Open. We've competed against Steph Curry on

722
00:45:49,079 --> 00:45:53,400
Holy Moley, and competed against Sarey Pak and Korea. We've

723
00:45:53,440 --> 00:45:57,920
done We've competed against Rory McElroy in this Rory versus

724
00:45:57,960 --> 00:46:01,440
the Robot. I've been able to work with tour players

725
00:46:01,480 --> 00:46:06,239
and top teachers in the business and currently with Golf Digest,

726
00:46:06,320 --> 00:46:11,000
and I've had corridors of power within this industry open

727
00:46:11,079 --> 00:46:16,320
to me, and I am very, very thankful and do

728
00:46:16,480 --> 00:46:20,559
not take any of it for granted. But what's fascinating

729
00:46:20,599 --> 00:46:26,960
when you reached out to me is I am fascinated

730
00:46:27,280 --> 00:46:32,519
by origin stories and I'm a big history guy and decisions.

731
00:46:32,639 --> 00:46:36,519
And Tony played a major part in the reason that

732
00:46:36,599 --> 00:46:41,039
I'm here. Without his friendship to my dad and without

733
00:46:41,119 --> 00:46:44,840
him encouraging my dad to move down to Palm Springs, like,

734
00:46:45,000 --> 00:46:47,559
none of this would have ever happened. And it's just

735
00:46:48,320 --> 00:46:53,920
it's and you know, I would run into Tony in

736
00:46:53,960 --> 00:46:57,199
the two thousands, you know, maybe like once every few years,

737
00:46:57,199 --> 00:46:59,400
because Palm Springs was a small place, and I'd be

738
00:46:59,440 --> 00:47:02,360
at a bar in my you know, thirties or forties

739
00:47:02,480 --> 00:47:04,519
and run into him and we'd have a drink together

740
00:47:04,639 --> 00:47:08,119
and catch up. And I mean, I always love Tony

741
00:47:08,239 --> 00:47:12,320
and he's just yeah, he's He's part of my origin

742
00:47:12,440 --> 00:47:15,280
story and part of, you know, the reason that I'm

743
00:47:15,320 --> 00:47:23,800
here doing what I do. So he and why no, George.

744
00:47:22,360 --> 00:47:26,760
Speaker 1: And I have to think at some point in your

745
00:47:26,840 --> 00:47:31,920
journey before you were thirty five, that your dad was going, yeah, yeah,

746
00:47:31,960 --> 00:47:33,280
I kind of knew this was coming.

747
00:47:33,840 --> 00:47:36,800
Speaker 2: Yeah, he was. He was always really proud of me.

748
00:47:36,960 --> 00:47:38,840
I just I'm.

749
00:47:38,559 --> 00:47:39,119
Speaker 1: Proud of you.

750
00:47:40,320 --> 00:47:43,480
Speaker 2: I had I had I like I said, I just

751
00:47:43,599 --> 00:47:48,440
had visions of doing something else. But I am very,

752
00:47:48,639 --> 00:47:52,719
very thankful for the way that I'm thankful for the

753
00:47:52,760 --> 00:47:55,480
way that it turned out because I made peace with

754
00:47:55,519 --> 00:47:59,119
the fact that I'm not solving the world problems or

755
00:47:59,519 --> 00:48:03,079
curing answer, but I'm able to help test a piece

756
00:48:03,119 --> 00:48:05,719
of golf equipment that makes someone's life a little bit

757
00:48:05,719 --> 00:48:09,599
more enjoyable or now looking at like, you know, we're

758
00:48:09,639 --> 00:48:11,159
going to be doing a lot of stuff with golf

759
00:48:11,239 --> 00:48:16,199
digests on the swing flaw and correction and hopefully, you know,

760
00:48:16,800 --> 00:48:23,039
allowing teachers to provide a little bit more data driven

761
00:48:23,119 --> 00:48:30,679
analysis to their teaching, and in doing so, the teachers essential.

762
00:48:30,840 --> 00:48:33,400
The teacher is always essential, and the reason for that

763
00:48:33,800 --> 00:48:37,719
is the number one job of a golf instructor, in

764
00:48:37,760 --> 00:48:42,920
my opinion, is being an effective communicator. It's understanding the

765
00:48:42,960 --> 00:48:46,639
problem that's before you, whether that be an athlete, whether

766
00:48:46,719 --> 00:48:49,480
that be someone who's got a back problem, and then

767
00:48:49,760 --> 00:48:54,320
understanding their goals and then effectively communicating a strategy that

768
00:48:54,360 --> 00:48:58,320
allows them to play more enjoyable golf. What I can

769
00:48:58,400 --> 00:49:01,679
do is regard regardless if it's an athlete or an

770
00:49:01,760 --> 00:49:05,840
eighty year old, you know, man with arthritis. I can

771
00:49:05,880 --> 00:49:09,400
look at their potential from what they're doing and show

772
00:49:09,960 --> 00:49:13,639
where they can possibly go within the limits of their

773
00:49:13,679 --> 00:49:18,719
biomechanics to play more enjoyable golf and more consistent golf.

774
00:49:18,800 --> 00:49:24,559
And what Tony talked about with the body system one

775
00:49:24,639 --> 00:49:28,599
hundred percent. I tell people that all the time, and

776
00:49:28,639 --> 00:49:32,639
I say, it's real simple. I say, stand on a

777
00:49:32,719 --> 00:49:37,159
t box, you know, in driving range, keep your arms rigid,

778
00:49:37,639 --> 00:49:40,719
pull them back, and hit a shot and you'll hit

779
00:49:40,760 --> 00:49:45,840
it about twenty yards. Then bend your elbow and let

780
00:49:45,880 --> 00:49:48,480
it release and you'll hit it about forty fifty yards.

781
00:49:48,840 --> 00:49:51,280
Then turn your back and you'll hit it about you know,

782
00:49:51,320 --> 00:49:53,960
one hundred yards, and then turn your hips in combination

783
00:49:54,119 --> 00:49:57,119
with your back, and suddenly you'll hit it two hundred yards.

784
00:49:57,159 --> 00:50:00,159
And it's your big muscles that are driving your small muscle.

785
00:50:00,360 --> 00:50:06,800
But most people, it's kind of like a fighter. If

786
00:50:06,840 --> 00:50:11,079
you see a fighter when they're in the position they

787
00:50:11,159 --> 00:50:15,679
maximize their velocity of the punch right at the impact position.

788
00:50:15,840 --> 00:50:18,400
If you see someone in a bar fight, they throw

789
00:50:18,480 --> 00:50:21,480
their shoulder as hard as they can and waste all

790
00:50:21,519 --> 00:50:24,440
of this momentum and don't utilize their hips and their

791
00:50:24,519 --> 00:50:27,639
legs to maximize the power. It's the same thing in

792
00:50:27,679 --> 00:50:30,159
a golf swing, but a lot of people do not

793
00:50:30,480 --> 00:50:34,159
teach the body, and by not teaching the body, instinctively,

794
00:50:34,840 --> 00:50:37,280
your arms are attached to the club, so you think

795
00:50:37,320 --> 00:50:39,760
you have to murder it like with an axe. And

796
00:50:39,880 --> 00:50:43,599
what you're doing is you are minimizing what we call

797
00:50:43,679 --> 00:50:47,719
centrifugal force, and that is you're not holding the angle

798
00:50:48,159 --> 00:50:51,760
from your wrist to your arm that can be maximized

799
00:50:51,840 --> 00:50:56,000
due to gravity as it accelerates. And here's the wild part.

800
00:50:56,400 --> 00:50:59,960
We can prove that on the robot, so we can

801
00:51:00,079 --> 00:51:03,639
the robot can change acceleration forces, so we can duplicate

802
00:51:03,719 --> 00:51:08,559
your acceleration, so I can take x amount of power,

803
00:51:08,719 --> 00:51:11,280
so we have power and ambridge, so I can take

804
00:51:11,320 --> 00:51:13,559
twenty amps of power, which is eighty miles an hour,

805
00:51:14,119 --> 00:51:16,280
and I can apply the power right at the beginning

806
00:51:16,360 --> 00:51:18,760
of the swing and cast the club, and the club

807
00:51:18,840 --> 00:51:22,119
will come through at like seventy six miles an hour,

808
00:51:22,440 --> 00:51:25,800
and then I can hold that power, ramp up that

809
00:51:25,880 --> 00:51:28,920
power so that I reach a maximum when that arm

810
00:51:29,039 --> 00:51:32,679
is almost directly in line with the golf ball and

811
00:51:33,320 --> 00:51:36,079
the wrist is still holding the ninety degree, and then

812
00:51:36,159 --> 00:51:38,639
slow the arm down and allow the risk to accelerate,

813
00:51:38,719 --> 00:51:40,480
and I can get up to about eighty three eighty

814
00:51:40,519 --> 00:51:45,039
four miles an hour with the exact same power output.

815
00:51:45,199 --> 00:51:48,800
So we're applying the power on the robot, but we're

816
00:51:49,360 --> 00:51:52,559
wasting the power by casting it early and not maximizing

817
00:51:52,559 --> 00:51:57,320
ancient trifical force versus holding. What is that in golf parlance,

818
00:51:57,480 --> 00:52:01,119
that's cast versus lag. But we can wantify that and

819
00:52:01,199 --> 00:52:04,119
show five to six mile an hour at a slower speed.

820
00:52:04,159 --> 00:52:08,199
There's even higher results at higher speeds. But this is

821
00:52:08,239 --> 00:52:11,599
the stuff that, as I've aged, I kind of geek

822
00:52:11,639 --> 00:52:15,800
out about, is the how the biomechanics apply. And like

823
00:52:15,880 --> 00:52:19,679
I said, what's really cool about technology and golf right now,

824
00:52:20,719 --> 00:52:23,679
all the data is in numbers, and it's it's it's

825
00:52:23,840 --> 00:52:26,599
just a matter of translating those numbers, and as you

826
00:52:26,679 --> 00:52:30,760
translate those numbers, you really can evolve and become a

827
00:52:30,800 --> 00:52:31,880
more effective player.

828
00:52:33,440 --> 00:52:37,239
Speaker 1: Well, I am so happy for you that you found

829
00:52:37,400 --> 00:52:42,400
peace in knowing that you have helped millions of people

830
00:52:42,599 --> 00:52:46,639
and have come up with information and have the heritage,

831
00:52:46,719 --> 00:52:52,719
have the genes. If I will to contribute in a

832
00:52:52,760 --> 00:52:56,320
way that most people can only dream of. This has

833
00:52:56,360 --> 00:53:00,639
been an amazing conversation. I truly appreciate at your time.

834
00:53:00,760 --> 00:53:02,800
I really hope we get to do this again because

835
00:53:02,840 --> 00:53:06,039
I want to go talk more about equipment, although it's

836
00:53:06,079 --> 00:53:07,880
always going to come back to Tony at some point.

837
00:53:08,719 --> 00:53:11,679
Speaker 2: Happy to talk about Tony, Happy to talk about equipment,

838
00:53:11,840 --> 00:53:15,239
And if any of your listeners get a chance that

839
00:53:15,320 --> 00:53:17,920
we have a video series on golf Digest where we

840
00:53:18,000 --> 00:53:21,920
are comparing these last three models, and I'll be honest

841
00:53:21,960 --> 00:53:24,440
with you, we kind of lay it all on the line.

842
00:53:24,559 --> 00:53:29,960
Sometimes we recommend upgrading, sometimes we don't. And it's if

843
00:53:29,960 --> 00:53:32,719
you're in the market and looking to purchase equipment, I

844
00:53:32,840 --> 00:53:37,679
recommend checking it out. We try to do a fair job.

845
00:53:37,800 --> 00:53:40,880
We understand how expensive equipment is and we try to

846
00:53:41,039 --> 00:53:43,559
give you as much information as possible so that you

847
00:53:43,599 --> 00:53:45,239
can make an educated choice.

848
00:53:45,639 --> 00:53:48,280
Speaker 1: And we do that golf digest dot com.

849
00:53:48,119 --> 00:53:52,199
Speaker 2: Yes, yes, golf dies common. I've got a podcast, golf Iq.

850
00:53:53,599 --> 00:53:56,519
If you're an equipment junkie, and I think some of

851
00:53:56,559 --> 00:54:01,840
your listeners are because that's how you fine. When I

852
00:54:02,079 --> 00:54:06,400
was telling my origin story, my partner took the week

853
00:54:06,440 --> 00:54:10,079
off and unwisely let me go sideways on the on

854
00:54:10,159 --> 00:54:12,960
the pod. But yeah, if you're if you're interested in equipment,

855
00:54:13,559 --> 00:54:16,360
that's kind of our wheelhouse and that's what we focus on.

856
00:54:16,719 --> 00:54:21,000
And you know, we're we're we understand how expensive golf

857
00:54:21,000 --> 00:54:23,119
equipment is and we just want to try to educate

858
00:54:23,159 --> 00:54:26,960
golfers as much as possible so that they make the

859
00:54:27,000 --> 00:54:30,440
most informed decisions, you know, before they go out and purchase.

860
00:54:31,280 --> 00:54:32,239
Speaker 1: Jane, it's been awesome.

861
00:54:32,280 --> 00:54:34,920
Speaker 2: Thank you, Bud, thank you, thank you for having me on.

862
00:54:35,039 --> 00:54:38,280
I really enjoyed it. And like I said, I love

863
00:54:38,360 --> 00:54:42,400
origin stories. I'm a big history guy, so it's it's

864
00:54:42,519 --> 00:54:47,559
really nice to honor Tony and my father and too,

865
00:54:48,079 --> 00:54:51,800
I'm a big believer people continue to live on if

866
00:54:51,840 --> 00:54:55,159
you tell their stories and remember their names. So I

867
00:54:55,199 --> 00:54:58,519
appreciate you carrying the torch for Tony, and it's been

868
00:54:58,519 --> 00:54:59,079
a lot of fun.

