1
00:00:00,200 --> 00:00:02,040
Speaker 1: I do want to We've got a little bit of

2
00:00:02,120 --> 00:00:05,400
music news. This particularly caught my eye, so we have

3
00:00:05,519 --> 00:00:07,799
we do have a few minutes before we uh before

4
00:00:07,839 --> 00:00:09,839
we hit the top of the hour, So I wanted

5
00:00:09,839 --> 00:00:14,640
to talk about this because this well, in a sense

6
00:00:14,679 --> 00:00:20,399
it reflects or effects. I should say something that I've used.

7
00:00:22,440 --> 00:00:28,039
This is from Music Businessworldwide dot com artist representatives launch

8
00:00:28,440 --> 00:00:32,600
say No to Suno campaign Now Suno if you're not familiar,

9
00:00:32,719 --> 00:00:36,399
it's an app. It's that uses AI. You can actually

10
00:00:36,439 --> 00:00:42,240
create songs using AI. You just put in some simple prompts,

11
00:00:42,280 --> 00:00:43,920
tell it what you want, and it will create a

12
00:00:43,920 --> 00:00:46,840
song for you. Jenny and I it was over a

13
00:00:46,920 --> 00:00:48,439
year ago now, maybe a year and a half ago,

14
00:00:48,479 --> 00:00:51,000
the first time we ever used Suno. We did an

15
00:00:51,079 --> 00:00:53,240
experiment with it, kind of live on the air, just

16
00:00:53,280 --> 00:00:56,280
to see what would happen. It's very easy to use,

17
00:00:56,479 --> 00:00:59,399
and it creates some very convincing you know, like you

18
00:00:59,399 --> 00:01:01,600
wouldn't know just from listening to what it creates that

19
00:01:01,640 --> 00:01:05,519
it's AI generated necessarily. I've used it quite a bit.

20
00:01:05,599 --> 00:01:10,920
We've done some really fun things with it. But of

21
00:01:10,920 --> 00:01:13,159
course we talk about AI a lot on the show,

22
00:01:13,159 --> 00:01:15,040
and it's an effect on the music industry and how

23
00:01:15,120 --> 00:01:18,719
artists feel about it, And so now there is this

24
00:01:18,920 --> 00:01:22,959
say No to Suno campaign. Now, I have no intentions

25
00:01:23,000 --> 00:01:25,120
of involving myself in any way in the campaign because

26
00:01:25,120 --> 00:01:27,719
I actually like Suno and it would be hypocritical of

27
00:01:27,760 --> 00:01:30,959
me to do so, even though my position ultimately is

28
00:01:31,000 --> 00:01:33,200
and I think everyone knows this because of what I do,

29
00:01:33,480 --> 00:01:35,280
what I'm involved in, the people I know, et cetera,

30
00:01:35,599 --> 00:01:41,040
and the various you know, in terms of careers, the

31
00:01:41,120 --> 00:01:43,359
various things I've done, I will always at the end

32
00:01:43,359 --> 00:01:46,280
of the day, I will always always advocate on behalf

33
00:01:46,319 --> 00:01:49,159
of artists. That's what I care about the most. But

34
00:01:49,239 --> 00:01:51,959
that doesn't mean I won't use an AI app like

35
00:01:52,000 --> 00:01:56,079
Suno to create a fun, silly song, because I do

36
00:01:56,200 --> 00:01:59,480
use it for that quite a bit. So. Artists representatives, though,

37
00:01:59,480 --> 00:02:03,359
have launched the say No to Suno campaign, saying AI

38
00:02:03,640 --> 00:02:07,879
slop dilutes the royalty pools of legitimate artists from whose

39
00:02:08,039 --> 00:02:11,599
music this slop is derived. So let's take a look

40
00:02:11,639 --> 00:02:15,080
at this because again, and who knows, who knows? Maybe

41
00:02:15,080 --> 00:02:17,479
looking at this article, maybe there's information in here that

42
00:02:17,520 --> 00:02:21,360
will change my mind and make me decide to join

43
00:02:21,560 --> 00:02:24,439
the say No to Suno campaign. I doubt it, but

44
00:02:24,520 --> 00:02:27,240
let's see so it says here again. This is from

45
00:02:27,479 --> 00:02:32,240
Music Businessworldwide dot com. A coalition of artist representatives has

46
00:02:32,400 --> 00:02:35,520
published an open letter calling on the music community to

47
00:02:35,560 --> 00:02:40,840
reject AI music generator Suno. In an open letter titled

48
00:02:40,879 --> 00:02:43,919
say No to Suno, the artist reps described the company

49
00:02:44,360 --> 00:02:48,960
as a brazen smash and grab platform, accusing it of

50
00:02:49,039 --> 00:02:53,599
using unauthorized AI platform machinery trained on human artists. Work

51
00:02:54,759 --> 00:02:57,560
published Monday, the twenty third, So this just happened this

52
00:02:57,599 --> 00:03:03,439
past week on the Music Technology Policy Blog. The letter

53
00:03:03,560 --> 00:03:08,479
was signed by figures including Ray Gubitz, executive director of

54
00:03:08,520 --> 00:03:13,680
the Music Artists Coalition, Helene Lindvall, songwriter and president of

55
00:03:13,719 --> 00:03:17,360
the European Composer and Songwriter Alliance, and Chris Castle of

56
00:03:17,400 --> 00:03:23,159
the Artist Rights Institute. Other signatories included artist David C. Lowry,

57
00:03:23,319 --> 00:03:29,000
artist and Artist Rights Alliance board member Tift Merritt, Blake Morgan,

58
00:03:29,120 --> 00:03:31,800
artist producer and president of VCR Music Group, and Abbey North,

59
00:03:31,840 --> 00:03:36,879
president of North Music Group. The letter arrives as Suno

60
00:03:36,919 --> 00:03:42,479
continues to face copyright infringement lawsuits from major music companies

61
00:03:42,520 --> 00:03:45,560
and rights organizations and by the way. By the way

62
00:03:46,639 --> 00:03:50,400
I tell everybody, I say, if you're enjoying these apps

63
00:03:50,439 --> 00:03:53,599
like Suno or Udio is another one, a very popular

64
00:03:53,680 --> 00:03:56,639
AI music generator. If you enjoy these apps and use

65
00:03:56,680 --> 00:03:59,120
these apps, enjoy them while we have them. Because the

66
00:03:59,159 --> 00:04:04,080
sharks are circling. Okay, there's all kinds of litigation and

67
00:04:04,240 --> 00:04:06,479
all kinds of stuff happening to try to get rid

68
00:04:06,520 --> 00:04:10,400
of these apps permanently or well, probably no getting rid

69
00:04:10,439 --> 00:04:12,479
of anything permanently, and there's probably no getting rid of

70
00:04:12,479 --> 00:04:16,240
these apps period. But I'm just saying, don't be shocked

71
00:04:16,240 --> 00:04:18,879
if one day, all of a sudden, you can't use

72
00:04:18,920 --> 00:04:22,079
these anymore because they've been shut down. Okay, they've been

73
00:04:22,079 --> 00:04:26,839
bankrupted by lawsuits, whatever whatever may happen. But right now,

74
00:04:27,160 --> 00:04:32,720
this is what's going on. Okay, so so uh. The

75
00:04:32,879 --> 00:04:37,800
RIAA filed suit against both Suno and rival Udo in

76
00:04:37,959 --> 00:04:41,720
mid twenty twenty four, acting on behalf of all three majors,

77
00:04:41,800 --> 00:04:47,720
alleging mass infringement of copyright. Udio has since reached settlements

78
00:04:47,759 --> 00:04:51,279
with both Universal Music Group and Warner Music Group, signing

79
00:04:51,399 --> 00:04:55,480
licensing agreements with each for a new AI music platform

80
00:04:55,600 --> 00:05:00,800
expected to launch this year. Interesting WMG Music Group also

81
00:05:00,839 --> 00:05:04,399
settled separately with Suno in November, but the AI company

82
00:05:04,480 --> 00:05:08,560
remains locked in legal battles with UMG and Sony Music Entertainment,

83
00:05:08,879 --> 00:05:12,920
as well as European music rights holders, including Denmark's CODA

84
00:05:13,319 --> 00:05:17,240
and Germany's Gema Gema. I've not used either of those.

85
00:05:17,319 --> 00:05:19,399
In fact, I've never used Udio either. The only one

86
00:05:19,439 --> 00:05:21,959
I've used as Souno Okay, it says here. The open

87
00:05:22,000 --> 00:05:24,519
letter took aim at the broader concept of AI in

88
00:05:24,560 --> 00:05:28,720
the music business, arguing that unauthorized generative AI platforms are

89
00:05:28,759 --> 00:05:33,759
fundamentally different from previous technological disruptions in the music industry.

90
00:05:33,959 --> 00:05:36,199
And by the way, as we've discussed many times on

91
00:05:36,240 --> 00:05:38,199
the show, Jenny and I've talked about this, the music

92
00:05:38,240 --> 00:05:43,839
industry has had many technological disruptions over the years, you know,

93
00:05:44,079 --> 00:05:49,399
transitioning from vinyl and cassettes to CDs, napster. You know,

94
00:05:49,480 --> 00:05:52,040
when Napster first came in and file sharing became a thing,

95
00:05:52,040 --> 00:05:54,680
and all of a sudden, music was free. I was

96
00:05:54,759 --> 00:05:59,680
working for trans World Entertainment at the time, which owned Fye,

97
00:06:00,160 --> 00:06:03,920
Which and Strawberries and everything. When I was working for

98
00:06:03,959 --> 00:06:06,000
them as a store manager in a music store, and

99
00:06:06,079 --> 00:06:08,439
you know, we saw firsthand what was happening. All of

100
00:06:08,480 --> 00:06:10,600
a sudden, people aren't buying CDs because they're getting the

101
00:06:10,680 --> 00:06:12,560
music for free. And then there was all these debates

102
00:06:12,560 --> 00:06:17,519
about while is file sharing stealing or are you just

103
00:06:17,600 --> 00:06:20,439
taking advantage of what's available and so forth. We won't

104
00:06:20,439 --> 00:06:22,439
get into all of that, but anyway, there's been many

105
00:06:23,319 --> 00:06:27,560
That's probably the single biggest technological disruption that's happened in

106
00:06:27,560 --> 00:06:30,639
the music industry is the Internet and the ability to

107
00:06:30,879 --> 00:06:35,439
access music easily and without paying for it. That's probably

108
00:06:35,439 --> 00:06:38,839
the biggest one, at least leading up to the advent

109
00:06:38,920 --> 00:06:42,560
of AI. Well, not the advent of it, because AI

110
00:06:42,600 --> 00:06:45,279
has been with us for a long time, but now

111
00:06:45,319 --> 00:06:48,000
with these apps, the advent of these apps like Pseudo

112
00:06:48,120 --> 00:06:51,680
and Udio. Okay, so it says here again, this is

113
00:06:51,680 --> 00:06:54,920
from Music Business Worldwide dot com. The open letter took

114
00:06:54,959 --> 00:06:58,399
aim Actually, well, I read this already, but this paragraph

115
00:06:58,480 --> 00:07:00,800
is worth reading again. The open letter took aim at

116
00:07:00,800 --> 00:07:03,480
the broader concept of AI and the music business, arguing

117
00:07:03,519 --> 00:07:07,800
that unauthorized generative AI platforms are fundamentally different from previous

118
00:07:07,800 --> 00:07:11,680
technological disruptions in the industry. The letter argued that the

119
00:07:11,800 --> 00:07:17,120
quote hijacking of the world's entire treasure trove of music,

120
00:07:17,240 --> 00:07:22,680
floods platforms with AI slop, and dilutes the royalty pools

121
00:07:22,720 --> 00:07:29,040
of legitimate artists from whose music the slop is derived unquote. Right,

122
00:07:29,160 --> 00:07:33,240
because when you create something using these apps, you're creating

123
00:07:33,319 --> 00:07:40,319
something that derives its content from all all the content

124
00:07:40,399 --> 00:07:43,759
that it has learned. You know, we call them large

125
00:07:43,800 --> 00:07:50,079
learning models. You know, it's taking that from from everything

126
00:07:50,079 --> 00:07:52,920
else that's available that it's learned, that it's taken in. Now,

127
00:07:54,040 --> 00:07:57,000
when we talk about whether or not that's okay, my

128
00:07:58,000 --> 00:08:01,319
argument has always been if I am arguing on the

129
00:08:01,360 --> 00:08:03,600
side of not having a problem with any of this,

130
00:08:04,439 --> 00:08:07,000
which I really don't, because you can't hold back technology.

131
00:08:07,000 --> 00:08:11,639
It never works out. You have to adapt. You can't,

132
00:08:11,720 --> 00:08:17,560
but you can't stop it. So you have to adapt.

133
00:08:17,800 --> 00:08:21,839
When I let's say I write a song, and I've

134
00:08:21,839 --> 00:08:24,639
written songs, I'm a musician. If I write a song,

135
00:08:24,800 --> 00:08:30,040
anything that I write is somehow informed and influenced and

136
00:08:30,199 --> 00:08:32,960
therefore is a product of all the music that I've

137
00:08:32,960 --> 00:08:36,440
ever heard over the course of my life. Right, anything

138
00:08:36,440 --> 00:08:40,960
that I create is somehow derived from everything that I've heard.

139
00:08:41,240 --> 00:08:43,320
So how is that different from when a large learning

140
00:08:43,360 --> 00:08:48,519
model learns music and then creates something from that. Now

141
00:08:48,559 --> 00:08:51,080
it is different in fundamental ways. But I'm just offering

142
00:08:51,120 --> 00:08:53,399
as a counter argument to you know, everyone who says,

143
00:08:53,399 --> 00:08:55,200
oh AI it's got to be stopped, we can't have

144
00:08:55,279 --> 00:08:58,120
AI generated music and so forth. Well, is it really

145
00:08:58,120 --> 00:09:01,559
different from when a human creates music? Now it is different. Again,

146
00:09:01,679 --> 00:09:04,879
I'm just playing Devil's advocate here, but that would be

147
00:09:04,960 --> 00:09:07,159
my counter argument to that. Well, if I write a

148
00:09:07,200 --> 00:09:11,559
song as a human being, my song that doesn't come

149
00:09:11,600 --> 00:09:14,639
out of thin air. My song is based on knowledge

150
00:09:14,679 --> 00:09:18,399
and information and experience and all of it from my

151
00:09:18,480 --> 00:09:20,559
own life and all the music that I've ever consumed

152
00:09:20,759 --> 00:09:23,639
over the course of my life. That's all I'm saying. Okay,

153
00:09:23,679 --> 00:09:27,200
getting back to the article, The letter arrives amid a

154
00:09:27,279 --> 00:09:30,879
growing volume of AI generated music hitting streaming platforms. Now,

155
00:09:30,919 --> 00:09:34,039
this is a problem that we've talked about on the

156
00:09:34,080 --> 00:09:38,639
show before too. Is all this AI generated music that

157
00:09:38,759 --> 00:09:44,519
ends up on Spotify, for example, Well Spotify already, I mean,

158
00:09:44,919 --> 00:09:47,200
I don't remember the numbers. We've talked about it before

159
00:09:47,240 --> 00:09:49,480
on the show. The amount of music that is up

160
00:09:49,879 --> 00:09:53,919
that is uploaded to Spotify globally on a daily basis

161
00:09:53,960 --> 00:10:01,240
is staggering. So then Spotify has to figure out, well

162
00:10:01,279 --> 00:10:06,159
what to get rid of because now that you factor

163
00:10:06,200 --> 00:10:09,159
in the ease with which you can create music using

164
00:10:09,200 --> 00:10:16,000
an app and then just upload it. Now it's it's

165
00:10:16,279 --> 00:10:18,919
that problem of you know, you only have so much

166
00:10:18,919 --> 00:10:21,519
storage and you have to keep creating more storage. And

167
00:10:22,399 --> 00:10:24,679
you know now that because people tend to think of

168
00:10:24,720 --> 00:10:27,919
it as well, it's just data. It doesn't take up

169
00:10:27,960 --> 00:10:32,480
any space physically, it's just data. But that's not true.

170
00:10:32,639 --> 00:10:35,159
Think about your own computer, your own devices, right, you

171
00:10:35,240 --> 00:10:37,879
only have so much memory. You know, I only have

172
00:10:37,960 --> 00:10:40,279
so much memory on my cell phone. Now I keep

173
00:10:40,279 --> 00:10:41,919
my cell phone very clean because I don't want to

174
00:10:41,919 --> 00:10:44,080
getting clogged up with stuff I don't need. But I

175
00:10:44,080 --> 00:10:47,919
only have so much memory on it. So it's not

176
00:10:48,039 --> 00:10:53,399
like it's no different for Spotify, for example, they only

177
00:10:53,399 --> 00:10:58,200
have so much memory. Now they can create more, but

178
00:10:59,039 --> 00:11:04,639
there is an expense to and also the larger the

179
00:11:04,840 --> 00:11:08,039
catalog of music that is available on the platform, doesn't

180
00:11:08,039 --> 00:11:10,240
it kind of dilute everything that's already there. So this

181
00:11:10,320 --> 00:11:12,080
is a problem for Spotify. Not that I have any

182
00:11:12,080 --> 00:11:15,480
great sympathy for Spotify because they don't pay very much,

183
00:11:16,159 --> 00:11:18,799
but you know, in terms of royalties and so forth.

184
00:11:18,840 --> 00:11:23,000
But you know, but now they've got a whole new problem.

185
00:11:23,919 --> 00:11:26,440
This is why a few years ago, before before these

186
00:11:26,480 --> 00:11:29,120
apps came out, even a few years ago, Spotify was

187
00:11:29,120 --> 00:11:32,039
struggling with this. They were having to start to go

188
00:11:32,120 --> 00:11:34,519
through I mean, obviously they have bots that do it,

189
00:11:34,559 --> 00:11:38,120
but having to go through and delete low quality demo

190
00:11:38,240 --> 00:11:43,440
recordings that people were just uploading to Spotify, thus diluting

191
00:11:43,480 --> 00:11:46,480
what's on the platform. People uploading things that probably shouldn't

192
00:11:46,480 --> 00:11:49,120
have been on there to begin with, because they weren't

193
00:11:49,320 --> 00:11:52,080
of high enough quality to even be on the platform

194
00:11:52,159 --> 00:11:55,480
to begin with. So now they've got a whole new problem.

195
00:11:55,799 --> 00:11:58,320
Let's see. According to getting back to the article, according

196
00:11:58,320 --> 00:12:02,360
to recent data from Deezer, proximately sixty thousand AI generated

197
00:12:02,360 --> 00:12:05,639
tracks are being uploaded to the Paris headquartered streaming service

198
00:12:05,799 --> 00:12:12,279
every day, with synthetic content now accounting for roughly thirty

199
00:12:12,399 --> 00:12:16,600
nine percent of all music delivered to the platform daily.

200
00:12:19,840 --> 00:12:24,080
Let's look at that again these numbers. According to recent

201
00:12:24,159 --> 00:12:31,720
data from Deezer, approximately sixty thousand, sixty thousand AI generated

202
00:12:31,799 --> 00:12:41,039
tracks every day are being uploaded. These are also revealed

203
00:12:41,039 --> 00:12:44,440
that up to eighty five percent of all streams on

204
00:12:44,639 --> 00:12:49,759
AI generated music on its platform were fraudulent in twenty

205
00:12:49,840 --> 00:12:53,600
twenty five, up from the seventy percent figure it reported

206
00:12:53,600 --> 00:12:58,120
in the prior year. Those streams are demonetized and removed

207
00:12:58,120 --> 00:13:01,039
from the royalty pool. By comparison, in streaming fraud across

208
00:13:01,080 --> 00:13:04,519
Caesers entire catalog accounted for eight percent of all streams

209
00:13:04,519 --> 00:13:07,360
in twenty twenty five. By the way, I'm not sure.

210
00:13:07,759 --> 00:13:11,320
I don't know what they mean by fraudulent. That is

211
00:13:11,320 --> 00:13:13,200
not clear to me. What do they mean by fraudulent?

212
00:13:13,399 --> 00:13:17,360
I'm not sure. Do they just mean anything that's created

213
00:13:17,440 --> 00:13:20,679
with an app or what do they mean? While AI

214
00:13:20,720 --> 00:13:23,440
generated music currently makes up only a small share of

215
00:13:23,480 --> 00:13:26,120
total streams on Deezer up to three percent, the platform

216
00:13:26,159 --> 00:13:29,240
maintains that generating fake streams remains the primary purpose for

217
00:13:29,320 --> 00:13:33,000
uploading such content. The letter also weighted into the ongoing

218
00:13:33,000 --> 00:13:36,559
industry debate over so called wald gardens in AI music,

219
00:13:36,840 --> 00:13:40,000
criticizing a recent LinkedIn post by Paul Sinclairs, who Knows

220
00:13:40,080 --> 00:13:45,720
chief music officer and EXWMG executive, who argued that closed

221
00:13:45,759 --> 00:13:49,840
AI systems limit how people engage with music Sinclair penned

222
00:13:49,919 --> 00:13:55,200
a lengthy post Grammy Week LinkedIn memo entitled open Studios,

223
00:13:55,399 --> 00:13:58,799
not wald Gardens, which took direct aim at the approach

224
00:13:58,879 --> 00:14:02,240
champion by universals A group in its recent AI licensing agreements.

225
00:14:02,519 --> 00:14:05,080
UMG was the first major to settle its litigation with

226
00:14:05,159 --> 00:14:09,679
Suno rival Udio in October twenty twenty five, alongside a

227
00:14:09,799 --> 00:14:12,840
licensing deal for a new AI platform set to launch

228
00:14:13,039 --> 00:14:16,399
this year. The concept of a walled garden was introduced

229
00:14:16,440 --> 00:14:19,440
within that announcement, a model where AI generated music cannot

230
00:14:19,480 --> 00:14:24,120
be downloaded or distributed outside the platform. Udio disabled downloads,

231
00:14:24,200 --> 00:14:26,480
with users given a forty eight hour grace period to

232
00:14:26,480 --> 00:14:30,480
retrieve previously created tracks before the walls went up. By

233
00:14:30,519 --> 00:14:32,200
the way, this is the first time hearing about this

234
00:14:32,919 --> 00:14:38,559
the walled garden concept. Around two months after that deal

235
00:14:38,600 --> 00:14:41,279
was announced, in his annual memo to staff, UMG chairman

236
00:14:41,320 --> 00:14:46,919
and CEO, Sir Lucian Grange appeared to warn against firms

237
00:14:47,039 --> 00:14:49,879
quote validating business models that failed to respect artists work

238
00:14:49,919 --> 00:14:53,519
and creativity and promote the exponential growth of AI slop

239
00:14:53,600 --> 00:14:56,799
on streaming platforms. So, in other words, he's saying, don't

240
00:14:56,840 --> 00:15:00,799
do this, don't make deals with AI, you're making a

241
00:15:00,799 --> 00:15:03,840
deal with the devil. Effectively, you're getting in bed with

242
00:15:03,879 --> 00:15:06,440
something you don't want. You don't want to encourage this.

243
00:15:06,519 --> 00:15:08,480
If you start making deals with AI, you're going to

244
00:15:08,600 --> 00:15:12,200
encourage this. I guess a quick counter argument might be, well,

245
00:15:12,200 --> 00:15:15,159
if you look back to the previous seismic disruption in

246
00:15:15,200 --> 00:15:18,679
the music industry, if you go back to Napster, what

247
00:15:18,720 --> 00:15:21,519
was happening. Well, you know, the industry finally had to

248
00:15:21,519 --> 00:15:23,919
start making some deals and some compromises and working some

249
00:15:23,919 --> 00:15:27,240
stuff out. But what he's saying is, don't do that,

250
00:15:27,639 --> 00:15:32,960
Do not encourage it. Michael Nash, executive vice president and

251
00:15:33,039 --> 00:15:36,279
chief Digital Officer at UMG, explained the company's position in

252
00:15:36,320 --> 00:15:39,519
further detail during an appearance on Billboards on the Record

253
00:15:39,600 --> 00:15:43,720
podcast last month and outline the waldgarden concept in stark terms.

254
00:15:44,000 --> 00:15:47,000
He said this quote, The concept of a wald garden

255
00:15:47,080 --> 00:15:49,840
is to set up, through AI, a component of the

256
00:15:49,879 --> 00:15:53,080
service for deep interaction with the artists and the content,

257
00:15:53,360 --> 00:15:56,799
but not to create derivatives that you then take off

258
00:15:56,840 --> 00:15:59,519
of the platform and post all over your socials and

259
00:15:59,519 --> 00:16:03,120
post on Spotify and Amazon Music and Apple unquote. He

260
00:16:03,240 --> 00:16:05,960
argued that by doing so you quote effectively use artists

261
00:16:06,080 --> 00:16:10,000
content and their brand to create derivative derivatives where you're

262
00:16:10,039 --> 00:16:13,840
going to compete with the artists on other platforms unquote.

263
00:16:13,919 --> 00:16:17,440
Beyond Sinclair, who joined Suno in twenty twenty five July

264
00:16:17,759 --> 00:16:20,360
twenty twenty five, the company has made other high profile

265
00:16:20,440 --> 00:16:22,720
hires from the music industry to support its efforts to

266
00:16:22,720 --> 00:16:27,720
build relationships with the sector, including former Merlin CEO Jimmy

267
00:16:28,360 --> 00:16:32,120
Sorry Jeremy Sirata as chief commercial Officer and former Spotify

268
00:16:32,159 --> 00:16:36,159
executive Sam Berger as Senior Director of Artist Partnerships. In November,

269
00:16:36,240 --> 00:16:40,440
Suno closed a two hundred and fifty million dollars Series

270
00:16:40,440 --> 00:16:42,679
C funding round. I don't want to get in all that. Okay,

271
00:16:42,720 --> 00:16:45,159
never mind, don't care about that part. But that's the

272
00:16:45,240 --> 00:16:48,879
end of the article anyway. But there you go. So again,

273
00:16:48,919 --> 00:16:50,840
I will not be joining any such campaign. It would

274
00:16:50,840 --> 00:16:52,399
be a critical of me to do so. But this

275
00:16:52,519 --> 00:16:55,120
is all about the say No to Suno campaign.