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<v Speaker 1>And I think today we're supporting Yeah, we're supporting url USD,

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<v Speaker 1>the ripple stable coin from today and you'll be able

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<v Speaker 1>to earn five percent on that from January. So those

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<v Speaker 1>are some of the best rewards in the industry.

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<v Speaker 2>Hey, everybody, welcome into the Thinking Crypto podcast. I'm your host,

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<v Speaker 2>Tony Edward and my guest today is Simon McLaughlin who's

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<v Speaker 2>the CEO of Uphold.

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<v Speaker 3>Simon. Great to have you back on.

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<v Speaker 1>Tony, Thanks for having me back on. Look forward to

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<v Speaker 1>chatting absolutely.

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<v Speaker 3>Simon. We spoke, I would say maybe four months ago.

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<v Speaker 2>We were talking a bit about what bigcoin may look

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<v Speaker 2>like towards the end of the year, and you know

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<v Speaker 2>some of the things that you mentioned. I came to

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<v Speaker 2>fruition and Uphold of course has some big announcements around

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<v Speaker 2>the new rewards program. So how about we kick it

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<v Speaker 2>off with the rewards program. Tell us a bit about that.

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<v Speaker 1>Sure, So we've introduced a rewards program very easy offer

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<v Speaker 1>some of the best reward in the industry. The highlights

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<v Speaker 1>are you can earn up to five point two five

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<v Speaker 1>percent on stable coins, five point two five percent on

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<v Speaker 1>a stable coin called USBC, five percent on py USD,

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<v Speaker 1>five percent on USDC, and I think today we're supporting Yeah,

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<v Speaker 1>we're supporting URLUSD the Ripple stable coin from today and

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<v Speaker 1>you'll be able to earn five percent on that from January.

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<v Speaker 1>So those are some of the best rewards in the industry.

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<v Speaker 1>You can access those rewards on stable coins by doing

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<v Speaker 1>really easy everyday stuff. You simply need to log into

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<v Speaker 1>the app once a month and if you hold any

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<v Speaker 1>of those stable coins, you'll be earning those that level

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<v Speaker 1>of rewards. In addition, if you get to level two,

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<v Speaker 1>we'll give you access to new token so anything new

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<v Speaker 1>that we support for the first time, and as you know, Tony,

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<v Speaker 1>we've had a very ambitious listing program this year. You

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<v Speaker 1>will get access twenty four hours before anybody else and

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<v Speaker 1>that's a that's a really significant advantage because one of

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<v Speaker 1>the key differentiators for Uphold is that we not only

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<v Speaker 1>source liquidity from centralized venues, we source it from DeFi.

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<v Speaker 1>A lot of important new tokens appear first in DeFi,

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<v Speaker 1>so we support tokens before other centralized platforms. So being

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<v Speaker 1>able to get in twenty four hours before anybody else

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<v Speaker 1>on Uphold because your level two in our awards program

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<v Speaker 1>is a really big deal. I'll give you an example.

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<v Speaker 1>We were first to support Turbo a little while ago.

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<v Speaker 1>We supported it eight months before Coinbase, and by the

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<v Speaker 1>time it listed on Coinbase, Herbo had gone up by

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<v Speaker 1>one percent. Another more recent example is virtuals, which is

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<v Speaker 1>a very interesting project. We launched that. We're still the

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<v Speaker 1>only place in the US among the major ce FI

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<v Speaker 1>platforms that support it. It's been on our platform for

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<v Speaker 1>seven days, it's gone up by sixty five percent. So

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<v Speaker 1>the point is being able to trade these new tokens

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<v Speaker 1>that we support before anybody else gives you a sort

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<v Speaker 1>of major trading superpower. We think that's going to be

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<v Speaker 1>a big deal for people. But the third level of

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<v Speaker 1>the rewards program is about education. You open the uphold

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<v Speaker 1>out today there are like three hundred token It's a

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<v Speaker 1>bewildering offering for anyone who's new. And as you probably know,

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<v Speaker 1>we operate a research department where we spend a huge

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<v Speaker 1>amount of time trying to identify tokens with at least

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<v Speaker 1>the potential to create fundamental value. Typically because they're solving

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<v Speaker 1>a problem in the traditional world of finance, they've got

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<v Speaker 1>a very precisely defined problem. Good team third level of

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<v Speaker 1>rewards gives you access to their research papers, which helps

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<v Speaker 1>you to identify important new tokens that you should at

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<v Speaker 1>least do further research on yourself, because our research team

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<v Speaker 1>see them as particularly promising. We're not doing due diligence.

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<v Speaker 1>We're not recommending them, but we're giving you a place

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<v Speaker 1>to start, a place to navigate from. So the rewards

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<v Speaker 1>program is basically up to five point two five percent

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<v Speaker 1>on stable coins twenty twenty four hour early access to

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<v Speaker 1>new tokens and access to our research report library, And

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<v Speaker 1>unlike on a lot of other platforms, we've kept it

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<v Speaker 1>really really simple. We pay out the rewards in US

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<v Speaker 1>dollar stable coins. We're not paying you out in platform

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<v Speaker 1>tokens that you then have to trade and they charge

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<v Speaker 1>a big fee on the trade. So the payout is

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<v Speaker 1>in stable coins. There are no complex tiers, and you

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<v Speaker 1>get to access these rewards by doing really simple stuff.

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<v Speaker 1>You just have to log on level one, you just

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<v Speaker 1>have to deposit fifty bucks, Level two, you have to

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<v Speaker 1>trade fifty bucks Level three, and we've had it open

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<v Speaker 1>now for twenty four hours. Looked at the stats this morning,

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<v Speaker 1>four hundred and seventy six thousand people have participated, so

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<v Speaker 1>really easy and simple to use.

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<v Speaker 2>I love it and I love as a user myself.

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<v Speaker 2>I love the incentives and the education part and the

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<v Speaker 2>early access to different tokens. I think that's definitely a

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<v Speaker 2>major win. So with regards to the different stable coins,

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<v Speaker 2>you mentioned r l USD, which was announced I think

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<v Speaker 2>yesterday that Uphol will be supporting and so on and

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<v Speaker 2>so forth. You mentioned that is five percent and that

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<v Speaker 2>is starting in January.

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<v Speaker 1>To confirm starts from January. R l USD you'll be

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<v Speaker 1>able to one rewards from from January first.

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<v Speaker 2>Now, with regards to the yield that is earned, is

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<v Speaker 2>this how is that generated? Because I'm sure folks are

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<v Speaker 2>going to want to know where's the yield coming from.

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<v Speaker 1>It's a great question. So it's coming from our balance

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<v Speaker 1>sheet with funding this ourselves, so you know, there's no

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<v Speaker 1>funky things going on with assets behind the scenes. You know.

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<v Speaker 1>Is simply saying this is a great way to spend

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<v Speaker 1>our marketing money and allowing people to earn rewards on

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<v Speaker 1>stable coins. People put their profits into stable coins, they

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<v Speaker 1>use it on DeFi. So we're using this as a

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<v Speaker 1>b acquisition opportunity for uphold. You can earn on USDC,

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<v Speaker 1>for example, we're paying five percent coinbase I think are

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<v Speaker 1>paying four point three five percent when I last looked,

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<v Speaker 1>So these are these are really good rewards. They're funded

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<v Speaker 1>directly from our balance sheet, and we're able to fund

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<v Speaker 1>it because what we find is when people hold significant

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<v Speaker 1>balances of stable coins, they transact more, so we generate

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<v Speaker 1>far more transactional revenue from their activity. So really it's

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<v Speaker 1>a way of rewarding people for holding dry powder on

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<v Speaker 1>the platform and making it attractive for people to hold

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<v Speaker 1>it on the platform.

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<v Speaker 2>And do you have plans eventually, and it may be

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<v Speaker 2>too early to answer this, but to add more stable coins,

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<v Speaker 2>because it seems like there's going to be a lot

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<v Speaker 2>of stable coins in the market.

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<v Speaker 1>There is, there's this huge proliferation in stable coins, and

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<v Speaker 1>I think I think our feeling about stable coins is,

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<v Speaker 1>I mean, it's fundamentally central bank money on blockchain rails,

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<v Speaker 1>but it's issued by private companies. So you just need

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<v Speaker 1>to be you know, as a retail as anybody, right,

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<v Speaker 1>you just need to be super selective about which ones

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<v Speaker 1>you choose because they all do the same thing. You

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<v Speaker 1>want to make sure that it's being issued by a

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<v Speaker 1>company in a highly regulated jurisdiction in a highly compliant way,

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<v Speaker 1>and it's properly backed, and there are transparency features and

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<v Speaker 1>there's a strong regulator above it. So you know, we've

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<v Speaker 1>it's too complex for us to administer rewards on all

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<v Speaker 1>stable coins. I think we currently support ten, so we're

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<v Speaker 1>starting with rewards on four, you know. And r l USD,

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<v Speaker 1>I think is a really good example of a stable

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<v Speaker 1>coin that we like. You know, it's it's being issued

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<v Speaker 1>by a trust company under the ny DFS, meets rigorous

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<v Speaker 1>complete client standards as a monthly audit report. It's from

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<v Speaker 1>a reputable company.

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<v Speaker 3>You know.

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<v Speaker 1>For us, that's like tick tick tick. Yes, we absolutely

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<v Speaker 1>want to offer rewards to customers who perform certain activities

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<v Speaker 1>on that stable coin.

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<v Speaker 2>And then with staplecoin legislation possibly around the corner here

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<v Speaker 2>in the United States, and we know it has already

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<v Speaker 2>been passing the EU, how's uphol prepared to navigate those waters?

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<v Speaker 2>You know, there are significant changes to how stable coin

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<v Speaker 2>operators or issuers can operate.

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<v Speaker 1>Well, it's a it's a it's great question. So I

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<v Speaker 1>mean we've we've we've had to remove tether, for example,

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<v Speaker 1>in Europe because tether is not acceptable in Europe. So

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<v Speaker 1>we're a highly compliant company. We follow what the regulatory

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<v Speaker 1>guidance is in each of the jurisdictions. And you know,

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<v Speaker 1>we're very familiar and we're actually a licensed EMI. So

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<v Speaker 1>electronic money institution in the UK about to be Europe too,

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<v Speaker 1>and that set of rules basically regulates electronic money. Stable

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<v Speaker 1>coin is electronic money. It should be regulated in the

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<v Speaker 1>same way so that people have a high degree of

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<v Speaker 1>confidence in it, you know, and I would be very

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<v Speaker 1>It's funny you still occasionally see stable coin offers of

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<v Speaker 1>you know, earn forty percent on this stable coin. It's like, no, no, no,

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<v Speaker 1>stay away. Just go to stable coins that are issued

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<v Speaker 1>by a reputable company and a highly regulated in a

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<v Speaker 1>highly regulated jurisdiction. In terms of uphold on stable coins,

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<v Speaker 1>I think twenty twenty five is going to see a

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<v Speaker 1>massive wave of innovation. We very much believe in a

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<v Speaker 1>multichain future. We see a big part of our role

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<v Speaker 1>as being a bridge so that you can send stable

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<v Speaker 1>coin payments irrespective of what network, you know, stripping away

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<v Speaker 1>all the wires and the complexity. We just make stable

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<v Speaker 1>coin payments easily. We currently support ten stable coins on

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<v Speaker 1>forty networks. By the end of March it will be

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<v Speaker 1>on twenty eight networks. So we think twenty twenty five

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<v Speaker 1>is really going to be the year of stable coin adoption.

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<v Speaker 1>For payments. We're seeing a lot of inflow from cross

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<v Speaker 1>border remittance companies, cross border global freelance payment companies, treasury

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<v Speaker 1>management companies who are adopting blockchain now to move money,

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<v Speaker 1>and they're coming to us because we can provide a

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<v Speaker 1>suite of licensing, access to bank rails and one hundred

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<v Speaker 1>and fifty countries, and licensing for crypto. I mean, my

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<v Speaker 1>own opinion is stable coins are the killer use case

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<v Speaker 1>for crypto. There's been a wonderful in different pieces of

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<v Speaker 1>the jigsaw have come together, relatively recently. Regulation in twenty

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<v Speaker 1>five money centers around the world, increasing multichain functionality in community,

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<v Speaker 1>and adoption by real world companies now that the regulation

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<v Speaker 1>is there. And I think, you know, the fundamental value

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<v Speaker 1>proposition send a dollar anywhere in the world in less

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<v Speaker 1>than a second for less than a cent is just like, yeah,

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<v Speaker 1>obviously that's going to take off.

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<v Speaker 2>Yeah, it's It's fascinating and I'm actually very curious when

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<v Speaker 2>big retailers like Amazon and these folks we're going to

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<v Speaker 2>are going to start integrating it. I'm sure it's around

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<v Speaker 2>the corner, but it's just a matter of timing.

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<v Speaker 1>It is, I think. So you think, you know, there

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<v Speaker 1>are so many industries which are really low margin, in

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<v Speaker 1>industries where the net margins of the companies are like seven, eight, nine,

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<v Speaker 1>ten percent and they're paying out two to three percent

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<v Speaker 1>to card companies. At the moment, you know, being able

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<v Speaker 1>to strip away that part of your cost space with

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<v Speaker 1>a much cheaper form of payment that's inherently global, fast

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<v Speaker 1>and cheap, I think it's just inevitable that things are

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<v Speaker 1>going to go in that direction, and I suspect much

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<v Speaker 1>faster than we think, because now we've got the sterilizing

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<v Speaker 1>factor of proper regulation.

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<v Speaker 2>Now, I didn't want to ask you about USBC. I'm

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<v Speaker 2>familiar with p y U sc PPAL or l U

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<v Speaker 2>S d Ripple, USDC Circle.

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<v Speaker 3>What is USBC usb C is.

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<v Speaker 1>A US dollar blockchain issued by a company called Hardyaka,

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<v Speaker 1>and it's on a permission blockchain, which we like, so

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<v Speaker 1>that everybody who touches that stable coin has been fully

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<v Speaker 1>ky seed and it's part of a much wider project

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<v Speaker 1>that they're building out, so i'd encourage you to visit

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<v Speaker 1>their website. We really like it because it's clean sheet

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<v Speaker 1>of paper, fully permissioned blockchain. Every single person has been,

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<v Speaker 1>you know, been through a KYC process, so it's incredibly

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<v Speaker 1>it's incredibly rigorous and and sort of clean, clean sheet

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<v Speaker 1>of paper, and there we are getting. We are offering

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<v Speaker 1>five point two five percent on USBC.

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<v Speaker 3>That's pretty high. Yeah, I thought that.

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<v Speaker 2>I was like, wait a minute, I haven't heard about

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<v Speaker 2>the stable coins. I definitely have to ask you about it.

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<v Speaker 2>So that's awesome. I'll link to that in the descriptions

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<v Speaker 2>of Folks can go read up and learn about it.

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<v Speaker 1>Now.

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<v Speaker 2>In regards to availability in different markets, which market is

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<v Speaker 2>this rewards program available.

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<v Speaker 1>In the rewards program is available globally, so in all

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<v Speaker 1>of the markets we operate in, we support different assets

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<v Speaker 1>in different territories, so not all of the stable coins

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<v Speaker 1>will be available in all of the same regions, but

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<v Speaker 1>the rewards program is inherently global, and I mean, one

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<v Speaker 1>of the things we're very excited about is we've got

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<v Speaker 1>a big felt following in Latin America, so you know,

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<v Speaker 1>for using a lot of Latin American countries, they'll be

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<v Speaker 1>able to access the US dollar, they'll be able to

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<v Speaker 1>preserve purchasing power in the face of you know, in

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<v Speaker 1>some of those territories you've got very high inflation, and

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<v Speaker 1>you'll be able to earn interest on this US dollar

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<v Speaker 1>stable coin. So very very appealing to people in high

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<v Speaker 1>inflation countries, and we're already seeing that kind of take

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<v Speaker 1>off for us. And you know, it's a cool part

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<v Speaker 1>of our philosophy that we want to offer borderless finance

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<v Speaker 1>give people access to services around the world that they

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<v Speaker 1>can't easily get from traditional finance in their region. So

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<v Speaker 1>being able to access the dollar on blockchain rails and

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<v Speaker 1>earn up to five point two five percent interest for

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<v Speaker 1>people in a lot of countries, that's massively attractive.

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<v Speaker 2>Absolutely, And in addition to being able to earn the rewards,

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<v Speaker 2>they can easily move money cross border if needed, faster, cheaper,

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<v Speaker 2>instant settlement, So you get all these great benefits and

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<v Speaker 2>and bypass maybe the legacy banking system which has been slow.

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<v Speaker 2>You mentioned hyperinflation and all these things. So it's a

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<v Speaker 2>win win, it is.

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<v Speaker 1>It is. It's an offer that we've wanted to make

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<v Speaker 1>for a long time. We wanted to have a rewards

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<v Speaker 1>program to reward our loyal customers, but being able to

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<v Speaker 1>offer rewards on stable coins as part of that program

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<v Speaker 1>and in return in return for doing such very simple

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<v Speaker 1>things as logging onto the app, depositing fifty bucks, trading

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<v Speaker 1>fifty bucks. You know, it's a very easy to access

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<v Speaker 1>a universal program.

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<v Speaker 2>Now in regards to the process of logging on and trading,

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<v Speaker 2>are there is there like a cut off date throughout

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<v Speaker 2>the mind? Like, how do you guys track that? So

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<v Speaker 2>let's say I decide to log in December thirtieth.

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<v Speaker 1>Yeah, so a really nice feature of it is you

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<v Speaker 1>can literally log in December thirtieth and you'll get rewards

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<v Speaker 1>for the whole of the month of December. Can do

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<v Speaker 1>it at any point during the month.

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<v Speaker 2>Oh that's great, Okay, I like that. A lot of

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<v Speaker 2>flexibility there, Okay, awesome. I know you guys did a

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<v Speaker 2>lot this year in twenty twenty four with the USD

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<v Speaker 2>interest accounts, obviously launching the rewards program. Anything you want

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<v Speaker 2>to highlight that's on your roadmap for twenty twenty five.

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<v Speaker 1>Well, I just looking at some of the stuff we

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<v Speaker 1>did this year to start with, I mean, we had

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<v Speaker 1>a phenomenally strong year. I mean, our business is more

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<v Speaker 1>than doubled in size, and one of the core benefits

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<v Speaker 1>of Uphold is we bring you important new tokens before

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<v Speaker 1>anybody else, So we had a whole slew of important

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<v Speaker 1>tokens this year. The launch of the USD Interest Account

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<v Speaker 1>allows people to hold US dollars in the Uphold app

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<v Speaker 1>The funds are actually held by a US broker dealer

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<v Speaker 1>part of a cash suite program. You can earn four

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<v Speaker 1>point six percent on those dollars and you can trade

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<v Speaker 1>them direct into Bigcoin, completely seamless access. And it's a

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<v Speaker 1>the FDIC insured account and it's insured up to two

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<v Speaker 1>point five million fd ICE in insurance. That has taken

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<v Speaker 1>off spectacularly for US because you know, particularly if you're

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<v Speaker 1>a wealthier client, what an incredibly convenient and safe way

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<v Speaker 1>to hold dollars that are immediately adjacent to the trading venue.

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<v Speaker 1>In terms of what's coming up next year, there's a

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<v Speaker 1>whole bunch of stuff. It's going to be a very

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<v Speaker 1>very busy year for us. So we're going to be

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<v Speaker 1>very focused on payments. So beginning of the year, US

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<v Speaker 1>customers will get bank account credentials. You'll be able to

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<v Speaker 1>send make payments to people cross border using a really

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<v Speaker 1>interesting combination of stable coins, multiple blockchain rails, and programmatically

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<v Speaker 1>created unhosted wallets. That's a huge program. We're going to

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<v Speaker 1>allow people to deposit their salary into Uphold in any

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<v Speaker 1>combination of digital assets or fear that they wish, and

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<v Speaker 1>that can be done on a dollar cost average basis.

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<v Speaker 1>You'll be able to get paid your paychecker day early.

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<v Speaker 1>So there's a whole range of neo banking features coming

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<v Speaker 1>that helped crystallize this vision we have of our consumer

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<v Speaker 1>wallet is a crypto enabled neo bank, and the payments

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<v Speaker 1>side of it is extraordinarily important. Also, we're going to

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<v Speaker 1>make setting up on Uphold account radically simple, radically simpler.

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<v Speaker 1>We're going to allow people to basically set up in

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<v Speaker 1>the US by giving their phone number and then within

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<v Speaker 1>four steps you can have an account that comes in January.

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<v Speaker 1>So much value derives from convenience and ease of use,

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<v Speaker 1>and there's a lot more to come next year.

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<v Speaker 2>That's exciting and Simon I I'm a user of the

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<v Speaker 2>platform and I really appreciate all the board things thinking

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<v Speaker 2>initiatives that you guys are have been putting together, thinking

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<v Speaker 2>about your customers. It's really really amazing and I'm a

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<v Speaker 2>benefit sure of that as a user has mentioned, so

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<v Speaker 2>really great, Jenny. Yes, I've been for a very long time.

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<v Speaker 2>I remember the first time I came across Uphold because

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<v Speaker 2>I wanted to buy XRP and I remember Greg Kid

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<v Speaker 2>I think he was talking about it. This was back

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<v Speaker 2>in like twenty eighteen or something like that, and I

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<v Speaker 2>signed up for Upholds. I've been using you guys for years.

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<v Speaker 1>Oh fantastic. Well, USBC comes from Greg Kids group of companies,

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<v Speaker 1>so you know, oh yes, yeah, So USBC is is

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<v Speaker 1>issued by hard Yaka, so it's you know, it comes

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<v Speaker 1>from a really well regarded company.

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<v Speaker 3>Oh yeah, for sure. Yeah. I love that.

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<v Speaker 2>On Uphole you can swap between different assets. It's like

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<v Speaker 2>you can go between gold and crypto and Fiat and

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<v Speaker 2>all that.

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<v Speaker 3>It's so easy.

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<v Speaker 1>Yeah, forget you know, we don't have the concept of

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<v Speaker 1>trading payers. You can trade in one hot between any

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<v Speaker 1>any digital asset or any physical asset. The other thing

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<v Speaker 1>I want to flag is from Q two. We have

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<v Speaker 1>US equities in the Uphold app in the United States,

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<v Speaker 1>which will be the first time, so we're offering US

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<v Speaker 1>equities through our US broker dealer, and we're thrilled. We've

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<v Speaker 1>been working on that for a few years. Again, the

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<v Speaker 1>whole concept is money and digital assets. That they're all

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<v Speaker 1>digital information, whether it's money or asset, they all live

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<v Speaker 1>on ledgers. Therefore you should be able to trade between them.

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<v Speaker 1>The asset should be fundible. It's just digital information that

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<v Speaker 1>should be sent and transferable as easily as email. That's

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<v Speaker 1>the vision that we're pursuing.

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<v Speaker 3>I love it. Let's talk about the crypto market.

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<v Speaker 2>Last time, you and I had a really great conversation

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<v Speaker 2>about where things were at, and I remember you talked

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<v Speaker 2>they the opening interest around bitcoin, it was around ninety thousand. Well,

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<v Speaker 2>you know we've blown past ninety thousand. We touched one

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<v Speaker 2>hundred and seven thousand yesterday. Simon, it seems like twenty

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<v Speaker 2>twenty five is going to be a boom year. You

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<v Speaker 2>get a pro crypto president, pro crypto Congress, a pro

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<v Speaker 2>crypto sec charit that's coming in in addition to a

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<v Speaker 2>bunch of other folks. What are you expecting in twenty

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<v Speaker 2>twenty five?

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<v Speaker 1>Well, I think I spoke to you just before the interview,

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<v Speaker 1>right where I said I've been speaking to our head

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<v Speaker 1>of research. He's normally really conservative and usually comes up

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<v Speaker 1>with lots of caveats about how the market is about

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<v Speaker 1>to correct his view, and he does not know the future,

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<v Speaker 1>so do not take this as investment advice. His view

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<v Speaker 1>is you've got a perfect combination of different factors. You've

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<v Speaker 1>got multichain technology coming together, you've got clear regulation, you've

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<v Speaker 1>got corporate adoption. You look at the top one hundred

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<v Speaker 1>banks in the world. We looked at it the other day,

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<v Speaker 1>ninety six of them have blockchain teams. So this technology

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<v Speaker 1>is it has now reached a degree of excess, and

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<v Speaker 1>it's sort of reached that tipping point I think where

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<v Speaker 1>people understand that. Look, this is a revolution in computer science.

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<v Speaker 1>It puts an infrastructure layer over the Internet which allows

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<v Speaker 1>the secure movement of value, which has so many applications

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<v Speaker 1>in a globalized world. And what's been missing is clear regulation.

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<v Speaker 1>And now you've got it in the EU comes in

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<v Speaker 1>June next year. In the UK, you've got a very

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<v Speaker 1>pro crypto government and the FCA is about to make

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<v Speaker 1>crypto a directly regulated asset class. Up to now there's

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<v Speaker 1>been an AML registration, but they're about to bring it

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<v Speaker 1>in from I think from January twenty sixth. It's the

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<v Speaker 1>last I heard. There's a consult period of consultation in

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<v Speaker 1>twenty five, but clear direct regulation from twenty six And

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<v Speaker 1>now we've got the prospect of a clear regulatory framework

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<v Speaker 1>in the United States. And what the difference that makes

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<v Speaker 1>to a business like US is A wee can plan

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<v Speaker 1>but be we just have inbound inquiries now from corporates

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<v Speaker 1>where thereas before, you know, you really had to go

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<v Speaker 1>out and hunt people who were brave enough to you know,

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<v Speaker 1>adopt the technology. So it looks, you know, it looks

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<v Speaker 1>pretty promising. And you've got a prospect of a federal

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<v Speaker 1>bitcoin fund of two hundred million dollars. I mean, who

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<v Speaker 1>would have thought that six months ago.

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<v Speaker 2>Yeah, it's almost unbelievable. The stars are really aligning here

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<v Speaker 2>for our industry and asse a class. It's amazing. And

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<v Speaker 2>A boy, I'm so fascinated by that bitcoin reserve because

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<v Speaker 2>I know, of the United States makes some sort of move,

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<v Speaker 2>it's going to trigger some a fomo globally, right, all

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<v Speaker 2>the other central banks and governments are going to want

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<v Speaker 2>to build their stockpile of bitcoin as well.

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<v Speaker 1>I think so. I think so. I was talking from

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<v Speaker 1>to a regulator in the Middle East this week, and

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<v Speaker 1>it was really quite an interesting perspective, which which was

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<v Speaker 1>they've been a beneficiary of the US being uncertain about

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<v Speaker 1>the digital asset space. Now they see the center of

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<v Speaker 1>gravity moving away a little bit. I think they're worried

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<v Speaker 1>about the central gravity moving away from the Middle East

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<v Speaker 1>to the US. Now they're going to get their act together.

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<v Speaker 1>So that was interesting. And there's also talk of setting

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<v Speaker 1>up central you know, central Treasury reserves the digital assets

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<v Speaker 1>and these other jurisdictions, which I think is fascinating mm hmm.

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<v Speaker 2>And in with the other movement we're seeing with Tradfire

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<v Speaker 2>is tokenization. I mean, you got Franklin, Templeton, Blackright, you

415
00:24:38.759 --> 00:24:41.799
<v Speaker 2>name it. They are all tokenizing now, and they're tokenizing

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<v Speaker 2>in different blockchains. They're putting money market funds. Do you

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<v Speaker 2>can Do you think that trend continues and we're seeing

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<v Speaker 2>we're going to see more adoption around that.

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<v Speaker 3>I do.

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<v Speaker 1>I mean, I think I think that's still at the

421
00:24:52.640 --> 00:24:57.359
<v Speaker 1>experimental phase. I think what we're seeing is asset manage

422
00:24:57.400 --> 00:25:03.440
<v Speaker 1>and financial institutions berimenting with tokenized projects. They're virtually all

423
00:25:03.480 --> 00:25:07.440
<v Speaker 1>on permission blockchains, so it's very limited it's not true

424
00:25:07.599 --> 00:25:13.160
<v Speaker 1>public blockchain tokenization, but it's important steps towards that goal.

425
00:25:14.559 --> 00:25:18.039
<v Speaker 1>And again I think for that part of the industry

426
00:25:18.079 --> 00:25:25.880
<v Speaker 1>to go from experimentation to large scale adoption, unique clear regulation,

427
00:25:26.480 --> 00:25:29.359
<v Speaker 1>and in many parts of the world that doesn't exist yet.

428
00:25:30.720 --> 00:25:33.799
<v Speaker 2>And then the other major item people have their eyes

429
00:25:33.839 --> 00:25:35.799
<v Speaker 2>on is et apps. We have the big one in

430
00:25:35.839 --> 00:25:41.039
<v Speaker 2>ethereom et apps, but there are certain, for example, features

431
00:25:41.079 --> 00:25:43.240
<v Speaker 2>of the etherem METF that are not available at staking,

432
00:25:43.480 --> 00:25:46.119
<v Speaker 2>which I think once that's added, it's gonna they're going

433
00:25:46.160 --> 00:25:48.319
<v Speaker 2>to be FOMA around ether because you can get the yield.

434
00:25:49.000 --> 00:25:52.359
<v Speaker 2>But then also people are looking for XRP, Salona, HBr

435
00:25:52.440 --> 00:25:55.160
<v Speaker 2>et apps. Do you think we get additional ETF approvals

436
00:25:55.160 --> 00:25:55.559
<v Speaker 2>next year?

437
00:25:56.079 --> 00:26:01.200
<v Speaker 1>Yes, in a word, I do think they'll be additional approvals. Yeah.

438
00:26:01.599 --> 00:26:05.039
<v Speaker 1>I think making you know this these asset classes available

439
00:26:05.119 --> 00:26:10.039
<v Speaker 1>through traditional financial instruments is going to be a growing trend.

440
00:26:10.359 --> 00:26:13.240
<v Speaker 1>I mean personally, you know, I often have friends ask me,

441
00:26:13.880 --> 00:26:16.000
<v Speaker 1>you know, should I what should I do? Should I

442
00:26:16.000 --> 00:26:18.240
<v Speaker 1>do it through an ETF or should I do it correct?

443
00:26:18.359 --> 00:26:20.440
<v Speaker 1>And I say, well, you know, this is a twenty

444
00:26:20.480 --> 00:26:22.759
<v Speaker 1>four hour, super fast moving asset class. And if you

445
00:26:22.799 --> 00:26:25.599
<v Speaker 1>want to buy an ETF if you want to do

446
00:26:25.640 --> 00:26:29.240
<v Speaker 1>it five days a week, nine to five. But it's

447
00:26:29.279 --> 00:26:32.680
<v Speaker 1>not the same thing, right, you can't trade it as

448
00:26:32.759 --> 00:26:38.440
<v Speaker 1>freely and as quickly as you can if you if

449
00:26:38.440 --> 00:26:42.880
<v Speaker 1>you hold the physical asset. So I think they perform

450
00:26:42.920 --> 00:26:47.759
<v Speaker 1>a role. But you know, I I obviously, you know,

451
00:26:48.119 --> 00:26:55.839
<v Speaker 1>I prefer holding it natively because for all the obvious reasons, right,

452
00:26:56.039 --> 00:26:59.960
<v Speaker 1>you can move it, trade it, hold it. Nobody can

453
00:27:00.119 --> 00:27:03.319
<v Speaker 1>censor it if you hold it in something like volte

454
00:27:03.519 --> 00:27:06.640
<v Speaker 1>or self custodial wallet assisted self custody wallet.

455
00:27:08.440 --> 00:27:11.799
<v Speaker 2>So yeah, yeah, I'm of the same mindset. I.

456
00:27:12.640 --> 00:27:14.400
<v Speaker 3>You know, if folks are like they're.

457
00:27:14.319 --> 00:27:16.640
<v Speaker 2>Maybe a bit older, like maybe my parents, I'll say, okay,

458
00:27:16.759 --> 00:27:18.680
<v Speaker 2>go to ETF rout because I know you guys can't

459
00:27:18.680 --> 00:27:21.920
<v Speaker 2>handle private keys and all these things, or even using

460
00:27:21.920 --> 00:27:25.480
<v Speaker 2>an exchange necessarily. You know, they're more comfortable with going

461
00:27:25.519 --> 00:27:28.559
<v Speaker 2>to the bank versus using online banking things like that.

462
00:27:28.920 --> 00:27:30.519
<v Speaker 3>You know, they'll prefer the ETF.

463
00:27:30.559 --> 00:27:32.640
<v Speaker 2>But the majority of people I tried to tell them

464
00:27:33.160 --> 00:27:36.160
<v Speaker 2>understand the ethos of crypto and bitcoin it to be

465
00:27:36.240 --> 00:27:38.279
<v Speaker 2>your own bank and to do what you want with it.

466
00:27:39.359 --> 00:27:40.839
<v Speaker 3>I try to point them in that direction.

467
00:27:41.839 --> 00:27:44.200
<v Speaker 2>But you know, we'll see maybe people go to etf

468
00:27:44.240 --> 00:27:46.839
<v Speaker 2>rout and they're like, wait a minute, I can't move it.

469
00:27:47.240 --> 00:27:49.160
<v Speaker 2>I need to you know what, I'm gonna go buy

470
00:27:49.160 --> 00:27:51.240
<v Speaker 2>it directly from uphold or something like that.

471
00:27:52.119 --> 00:27:55.839
<v Speaker 1>Yeah. I just like the holy ethos of crypto, which is,

472
00:27:55.839 --> 00:27:58.839
<v Speaker 1>you know, you are your own bank, yourself sovereign, don't

473
00:27:58.880 --> 00:28:02.680
<v Speaker 1>let anybody else send see your assets. And I think

474
00:28:03.480 --> 00:28:07.119
<v Speaker 1>the Vault product that we launched earlier this year, which

475
00:28:07.200 --> 00:28:11.160
<v Speaker 1>gives people access to an assisted self custody wallet from

476
00:28:11.160 --> 00:28:16.799
<v Speaker 1>within the app, that gives mainstream users self custody in

477
00:28:16.839 --> 00:28:21.240
<v Speaker 1>a usable form. You hold two keys, we hold one key.

478
00:28:21.279 --> 00:28:24.079
<v Speaker 1>We can't move your assets only you can move your assets.

479
00:28:24.119 --> 00:28:25.720
<v Speaker 1>If you lose one of those keys, you can come

480
00:28:25.759 --> 00:28:28.000
<v Speaker 1>to us and we can create a new key by

481
00:28:28.000 --> 00:28:31.160
<v Speaker 1>putting our key back together with your key. And it's

482
00:28:31.240 --> 00:28:35.640
<v Speaker 1>just so ridiculously simple. And I've been thrilled with Vault.

483
00:28:36.759 --> 00:28:41.519
<v Speaker 1>We've had tens of thousands of subscriptions from it, so

484
00:28:41.559 --> 00:28:45.279
<v Speaker 1>it's been a really big hit for us. Here's a

485
00:28:45.279 --> 00:28:49.079
<v Speaker 1>centralized venue that gives you assisted self custody in a

486
00:28:49.200 --> 00:28:52.759
<v Speaker 1>usable way. I think that's a big part of what

487
00:28:52.799 --> 00:28:56.359
<v Speaker 1>we want to do uphold, strip away the complexity and

488
00:28:56.559 --> 00:29:00.400
<v Speaker 1>surface a lot of the native benefits of black chain

489
00:29:00.440 --> 00:29:02.319
<v Speaker 1>in a usable way for ordinary people.

490
00:29:03.640 --> 00:29:07.599
<v Speaker 2>Absolutely, Simon, a pleasure chatting with you. I love the

491
00:29:07.680 --> 00:29:10.119
<v Speaker 2>rewards program and folks, you can check out the links

492
00:29:10.119 --> 00:29:13.279
<v Speaker 2>in the description to go learn about all these things. Simon,

493
00:29:13.279 --> 00:29:15.079
<v Speaker 2>thank you so much for joining me, and I'm sure

494
00:29:15.079 --> 00:29:16.640
<v Speaker 2>we're going to have to do this in Q one

495
00:29:16.680 --> 00:29:18.680
<v Speaker 2>of twenty twenty five as the market heats up.

496
00:29:19.440 --> 00:29:21.359
<v Speaker 1>Great to see you, Tony. Thanks for having me back.
