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<v Speaker 1>This show is produced and hosted by Mark Webber.

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<v Speaker 2>The show is sponsored by G three of Parow.

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<v Speaker 1>The views expressed in the following program are those of

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<v Speaker 1>the sponsor and not necessarily the opinion of seven tenor

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<v Speaker 1>or iHeartMedia. Who is Mark Webber. He's a self made

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<v Speaker 1>business executive here to help you find your success, from

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<v Speaker 1>the New York City projects to the Avenue Montaigne in Paris.

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<v Speaker 1>His global success story in the luxury world of fashion

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<v Speaker 1>is inspirational.

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<v Speaker 2>He's gone from clerk to CEO twice.

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<v Speaker 1>Mark is classic proof that the American dream is alive.

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<v Speaker 1>And well, here's your host of Always in Fashion, Mark Weber.

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<v Speaker 3>Mark Weber. Good evening. I have to start by saying

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<v Speaker 3>something that I read. A fool is known by his speech,

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<v Speaker 3>a wise man by his silence. This is what's been

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<v Speaker 3>on my mind this week. I'm trying to be silent.

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<v Speaker 3>I'm trying real hard to be silent. There is so

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<v Speaker 3>much stupidity in our country right now, and yet it

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<v Speaker 3>should have been a better times. But there's travesty in California,

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<v Speaker 3>and that's wreaking havoc with everyone. It's sadly funny and

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<v Speaker 3>it's plain to see that fools known by the speech,

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<v Speaker 3>wise men by the silence. For whatever reason, this year

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<v Speaker 3>to date, I'm drawn to quiet. I've noticed people, the

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<v Speaker 3>most prominent to the least well known, just don't know

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<v Speaker 3>when to say it nicely. Steak silent from Biden rooting

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<v Speaker 3>the Trump transition and insisting he would have won the

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<v Speaker 3>election to Gavin Newsom. Great smile, great looking guy, poised,

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<v Speaker 3>but everything that comes out of his mouth seems to

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<v Speaker 3>be nonsense. He's so well spoken that everything he does

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<v Speaker 3>is bad. His policies finally are under attack, and his

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<v Speaker 3>closest advocates are starting to wonder what are they doing

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<v Speaker 3>there because of the fire words excuses. Please be quiet,

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<v Speaker 3>Golden my favorite President Donald Trump. Right now, if I

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<v Speaker 3>could whisper in his ear, I'd love to tell him

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<v Speaker 3>wise man is silent. Mister President, You're about to start

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<v Speaker 3>negotiations for the future of America, frankly, the future of

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<v Speaker 3>the world. Everything as you know in this world is

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<v Speaker 3>a negotiation. Can I advise you to let the fools talk?

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<v Speaker 3>They're obvious fools. You let Biden talk and he was out.

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<v Speaker 3>You'll let Kamala talk and she lost. Please consider toning

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<v Speaker 3>it down. I love the Greenland idea, I love Canada

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<v Speaker 3>joining the United States. I love the Gulf of America.

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<v Speaker 3>But it's all in negotiation, and you're the best, Frankly,

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<v Speaker 3>Chapter seventeen in my book. As you know, mister president,

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<v Speaker 3>always in fashion is negotiating with the master, and you

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<v Speaker 3>with the master. You have your own chapter and when

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<v Speaker 3>he did it long before you were being considered for

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<v Speaker 3>president in two thousand and five, and it was chronicled

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<v Speaker 3>in twenty fifteen before you announced that you were going

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<v Speaker 3>to take office. You can notion negotiate and win. Tone

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<v Speaker 3>it down, mister president. Hey, I have to say this

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<v Speaker 3>to all of us. The minute we were born, we

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<v Speaker 3>were crying for our milk. Our position was feed me

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<v Speaker 3>or I refuse to be quiet? Could it be that's

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<v Speaker 3>the smartest moment in our lives, knowing how to apply pressure,

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<v Speaker 3>how to negotiate, when to talk and when to be silent,

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<v Speaker 3>when to talk, when to listen. It seems we all

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<v Speaker 3>struggle with this throughout our lives. It's so hard trying

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<v Speaker 3>to be silent. In my personal life. I've noticed I've

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<v Speaker 3>been quieter this year, yet here on the radio, I

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<v Speaker 3>have no choice. On podcasts, I have to speak, and speak,

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<v Speaker 3>I will perhaps softer, let the words have more meaning.

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<v Speaker 3>I try not to be a fool talking. And once

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<v Speaker 3>again I quote Benjamin Franklin, my favorite business quote, well

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<v Speaker 3>done is better than well said. I'm not interested in

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<v Speaker 3>what you say will do. I'm interested only in that

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<v Speaker 3>which you do and get done. Please, mister President, don't

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<v Speaker 3>let fools trap you into being a fool. It's a

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<v Speaker 3>week of could have, should have and would haves in life,

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<v Speaker 3>Miss the President. I love the Golden Age of America.

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<v Speaker 3>Now I must have my lawyer, my co host, my

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<v Speaker 3>son Jesse Weber.

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<v Speaker 2>Hey, what's going on? Good to be here. I tell

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<v Speaker 2>you a very important lesson in listening, right.

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<v Speaker 3>Yeah, oh my god. You know where would you be

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<v Speaker 3>if you haven't had my lessons?

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<v Speaker 2>Happier Listen, listen, Listening to your business advice has been

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<v Speaker 2>incredibly valuable. And you have been through a lot. You

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<v Speaker 2>have been through it all. But I will tell you

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<v Speaker 2>you know, my profession is particularly interviewing on TV. Time

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<v Speaker 2>is precious, so you got to make sure your guests

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<v Speaker 2>answer the questions in a timely basis. You have to

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<v Speaker 2>hear what they're saying, you know, do follow up questions,

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<v Speaker 2>just don't let them talk. So, you know, listening is

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<v Speaker 2>an incredibly it's an incredible skill. It's a skill not

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<v Speaker 2>everybody has it. You have to be thinking about that.

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<v Speaker 2>You have to know when to cut people off, ask

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<v Speaker 2>the next question, follow up. So two guests talking over

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<v Speaker 2>each other can be very dramatic, but most times you

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<v Speaker 2>have to shut it down. It's interesting and podcasts are very,

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<v Speaker 2>very different, different thing because that is all unless there's

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<v Speaker 2>a video podcast, it's all audio. You have to engage

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<v Speaker 2>people through the sound of your voice primarily, so you're

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<v Speaker 2>not rushed for time. With podcasts, you have a little

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<v Speaker 2>bit more time to let things marinate and you know,

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<v Speaker 2>have more smart, intelligent answers or conversations. Hopefully the guest delivers.

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<v Speaker 2>But the key is interviewing or the law. You never

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<v Speaker 2>ask a question you don't know the answer to. So

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<v Speaker 2>if the guest is off for running or boring, or

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<v Speaker 2>maybe saying something incorrectly, you got to step in and

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<v Speaker 2>correct the situation. You got to give him an example

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<v Speaker 2>of what together.

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<v Speaker 3>Fools like to talk too much, there's no question about it.

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<v Speaker 3>And wise men, as I'm saying tonight, i'd like to

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<v Speaker 3>be silent well, coming up on the inauguration, I guess

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<v Speaker 3>I have to ask before we go, though, what's with

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<v Speaker 3>this Jack Smith? What did he do to the president?

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<v Speaker 3>What did he what's the point?

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<v Speaker 2>Well, look, he was the one who was prosecuting Donald

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<v Speaker 2>Trump before Donald Trump became the president elect. He announced

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<v Speaker 2>after the president, after Donald Trump won the election, that

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<v Speaker 2>he was going to be dismissing the case and he

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<v Speaker 2>was going to be stepping aside and he was going

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<v Speaker 2>to be leaving, but not unexpectedly. I didn't think he

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<v Speaker 2>was not going to do this. He released a report

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<v Speaker 2>about the investigation about the case, and he wanted to

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<v Speaker 2>put it on the record about what they had and

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<v Speaker 2>what they found, and the basic conclusion was it wasn't

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<v Speaker 2>anything new that we didn't know. But he basically said

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<v Speaker 2>he was very confident that Donald Trump would have been

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<v Speaker 2>convicted at a trial with respect to interfering in the election,

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<v Speaker 2>the twenty twenty election or election interference crimes if it

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<v Speaker 2>went to trial. And the only reason he dismissed it

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<v Speaker 2>is because under the law, you can't prosecute a sitting president.

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<v Speaker 2>So that's why it was dismissed, not on substantive grounds,

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<v Speaker 2>not on the evidence, but because he had no choice

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<v Speaker 2>but to throw it up in his state, and.

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<v Speaker 3>He couldn't just shut his mouth and walk away.

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<v Speaker 2>He believes Donald Trump committed a series of crimes and

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<v Speaker 2>he wanted to put on the record that this is

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<v Speaker 2>what he did. And if you think about it, the

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<v Speaker 2>work that he and his team did, he didn't want

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<v Speaker 2>it to be for naught.

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<v Speaker 3>I don't even want to hear this. I can't deal

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<v Speaker 3>with this. But I do have an important question for you.

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<v Speaker 3>Have you listened at all to what Jimmy Kimmel has

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<v Speaker 3>been saying.

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<v Speaker 2>Jimmy Kimmel used to be very funny, and then he's

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<v Speaker 2>gotten so political and this it's kind of hard to

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<v Speaker 2>listen to him at times.

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<v Speaker 3>Yeah, look, I'm still a fan. I think he's a

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<v Speaker 3>smart guy. I think he's very entertaining, and of all

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<v Speaker 3>the late night hosts, I think he'd be my favorite.

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<v Speaker 3>Of course, Jimmy Fallon. When he sings and does this thing,

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<v Speaker 3>it's very interesting. But I want to go there. I

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<v Speaker 3>was listening to him the other night and I want

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<v Speaker 3>to I have a transcript of what he said, and

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<v Speaker 3>I have a question I have to ask you. This

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<v Speaker 3>is Jimmy Kimmel tonight, I don't want to get into

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<v Speaker 3>all the vile and irresponsible and stupid things are future

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<v Speaker 3>president and his gaggle of scumbaggs choose to say during

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<v Speaker 3>our darkest and most terrifying hour. And then he added

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<v Speaker 3>the fact he chose to attack our firefighters who are

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<v Speaker 3>out there risking their lives on our behalf. It's disgusting,

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<v Speaker 3>but not surprising. Instead, I want to focus on thanking

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<v Speaker 3>these men and women, because that's what we all should

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<v Speaker 3>be doing now. First of all, Donald Trump didn't attack

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<v Speaker 3>the firefighters. He's been very complimentary. He's very much against

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<v Speaker 3>the politicians who are responsible, in his view, for the

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<v Speaker 3>fire getting out of control. But what I want to

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<v Speaker 3>know from you from the law, can anybody arrest Jimmy Kimmel.

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<v Speaker 3>Does there any consequence for the way he's calling and

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<v Speaker 3>talking about the president and calling him a scumbag and

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<v Speaker 3>all of.

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<v Speaker 2>That in this country, in this country or North Korea,

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<v Speaker 2>if it's North Korea, you'd be jailed in a second. Look,

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<v Speaker 2>that's the beauty of our country. You're allowed to criticize anybody,

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<v Speaker 2>You're allowed, You're supposed to criticize our politicians, our leaders,

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<v Speaker 2>you're supposed to that's the point. You're supposed to hold

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<v Speaker 2>them accountable. No, he can't get in trouble for what

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<v Speaker 2>he says. Now, if he were to free speech is

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<v Speaker 2>not unlimited right. He can't if he were to say,

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<v Speaker 2>if he were to say, look, Donald Trump just committed

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<v Speaker 2>murder on Fifth Avenue, I have the evidence to prove it,

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<v Speaker 2>and there's no evidence. That's called defamation. He could be

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<v Speaker 2>sued for defamation. He can't be legally charged with unless

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<v Speaker 2>he filed a false report. People have freedom to say

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<v Speaker 2>what they want to say. They can't yell fire, he

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<v Speaker 2>said Donald Trump.

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<v Speaker 3>If he said Donald Trump should be killed though, somebody

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<v Speaker 3>should shoot.

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<v Speaker 2>Him, well, that's where you get into murky territory, because

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<v Speaker 2>if he's advocating for violence against somebody else and somebody

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<v Speaker 2>commits it, you know, there's one there's a separation between

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<v Speaker 2>free speech and opinion, and you're, you know, advocating for violence.

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<v Speaker 2>That's where you could get yourself into a lot of trouble. Yes,

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<v Speaker 2>that that's something he would avoid. But criticizing the president,

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<v Speaker 2>calling him names, he's totally free to do it.

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<v Speaker 3>Now.

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<v Speaker 2>There was an interesting conversation about whether or not Donald

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<v Speaker 2>Trump would have the power to revoke broadcast licenses. Have

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<v Speaker 2>you heard about this? So that he doesn't love what

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<v Speaker 2>certain networks are doing under the law. The FCC is

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<v Speaker 2>supposed to be independent from the President of the United States,

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<v Speaker 2>and they've gone on record and say they always want

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<v Speaker 2>to adhere and uphold the First Amendment. There is talk

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<v Speaker 2>about whether or not Donald Trump would try to have

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<v Speaker 2>the authority to control the FCC and whether or not

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<v Speaker 2>he can mount the legal challenge. We'll see if that happens.

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<v Speaker 2>There is something that I thought was very interesting, and

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<v Speaker 2>that is the idea that there are certain provisions that

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<v Speaker 2>would suggest that in a time of emergency, let's say,

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<v Speaker 2>a war or national crisis.

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<v Speaker 3>Or buyers out of control.

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<v Speaker 2>Could the president have the power to take control of

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<v Speaker 2>the airwaves. That's a little bit of an unprecedented issue.

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<v Speaker 2>There could be a legal argument for it. I'm not

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<v Speaker 2>saying it would be successful, but I wonder whether or

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<v Speaker 2>not that is something that could be explored in the

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<v Speaker 2>future and what that emergency would be and whether or

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<v Speaker 2>not the president has to do it. But generally speaking,

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<v Speaker 2>he's just going to have to live with the people

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<v Speaker 2>criticizing him and comedians criticizing him.

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<v Speaker 3>Well, I figured you'd say that. I figured i'd ask anyway,

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<v Speaker 3>I didn't Madonna get arrested or the FBI came to

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<v Speaker 3>see you one time she was talking badly about Was

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<v Speaker 3>it Trump?

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<v Speaker 2>I don't know Madonna. I haven't thought about Madonna in

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<v Speaker 2>a long time. I don't know.

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<v Speaker 3>I think so all right. Anyway, I'm not advocating for

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<v Speaker 3>him to be arrested. I'm not advocating I will.

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<v Speaker 2>I will say Jimmy Kimmel, aside from when he gets

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<v Speaker 2>doesn't get to the politics. I think he's a great interviewer.

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<v Speaker 2>I think he's very funny, but man, when he gets

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<v Speaker 2>into kind of politics, I know people love it. But

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<v Speaker 2>I always thought, I always thought, wouldn't you agree that

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<v Speaker 2>if you're in the media and you see actors do

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<v Speaker 2>this too, wouldn't you want to have the best, most

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<v Speaker 2>broad audience possible and not try to say things that

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<v Speaker 2>would just alienate a whole section of the public. That's

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<v Speaker 2>why you see like a do you even know whether

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<v Speaker 2>Tom Cruise voted? Do you even know if Tom Cruise

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<v Speaker 2>is a Republican or a Democrat or whatever. No, he

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<v Speaker 2>just makes movies and everybody sees them right on the left.

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<v Speaker 2>That's don't you want that? If you're an entertainment.

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<v Speaker 3>Well, I would think with the results of the current election,

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<v Speaker 3>why why is this bothering me? We have a new president.

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<v Speaker 3>Seventy seven million people voted for him. There is a

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<v Speaker 3>lot of enthusiasm in this country right now. A lot

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<v Speaker 3>of good things are happening right now. There is overnight

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<v Speaker 3>it looks like Israel and Hamas are going to come

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<v Speaker 3>to terms overnight. There are new people looking at the

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<v Speaker 3>way this fire is going overnight, this conversation's about stopping

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<v Speaker 3>illegal immigration. All these things are happening, and the president

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<v Speaker 3>has any come in. It bothers me the way people

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<v Speaker 3>are starting up again and talking so disrespectfully for the president.

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<v Speaker 3>My view is no matter who the president ever was,

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<v Speaker 3>you would never know. I didn't like them. I thought

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<v Speaker 3>Biden's policies were horrendous. Obama to this day is my

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<v Speaker 3>favorite president, but I don't think he did things that

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<v Speaker 3>were necessarily good for the country, let alone unite the country.

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<v Speaker 3>But he was my favorite. I would never say bad

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<v Speaker 3>words about him. And the the lack of disrespect here

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<v Speaker 3>going on. When I heard Jimmy Kimmel do it I

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<v Speaker 3>only got my backup and of of course out in

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<v Speaker 3>favor of censory. But I wouldn't have a problem if

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<v Speaker 3>Donald Trump went to CBS and said, look, you have

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<v Speaker 3>a choice here. If you're going to continue to run,

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<v Speaker 3>you're going to have a very poor reputation or access

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<v Speaker 3>to this network with me, And I want you to

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<v Speaker 3>know that. Either tell him to behave and apologize for

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<v Speaker 3>the way he talks. If he wants to criticize me,

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<v Speaker 3>that's one thing, but to call me vile, to call

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<v Speaker 3>the people I'm bringing to this government scumbags? Who the

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<v Speaker 3>hell is he to talk that way on national television.

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<v Speaker 3>So with that in mind, I'll get off this subject

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<v Speaker 3>and get onto the fire. I do want to talk

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<v Speaker 3>about California, anything you want to say about it.

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<v Speaker 2>It's like a horror scene. I can't believe what is

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<v Speaker 2>going on, and it's shocking. It came out of nowhere

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<v Speaker 2>and how quickly the fire spread. And I know there's

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<v Speaker 2>a whole conversation about what caused it, who's to blame.

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<v Speaker 2>Those are fair questions, but I think the immediate thing

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<v Speaker 2>you have to be thinking about is how to prevent

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<v Speaker 2>loss of life and prevent the loss of further destruction

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<v Speaker 2>because so many people's lives have been devastated. It is

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<v Speaker 2>shocking to see what has happened. I don't know how

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<v Speaker 2>you rebuild two things. I don't know how you rebuild LA.

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<v Speaker 2>And if you live in La, do you stay in La?

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<v Speaker 2>Do would you ever risk this happening again?

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<v Speaker 3>Well, that's where Trump and the team comes in. What

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<v Speaker 3>you know, history repeats itself, and from my point of view,

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<v Speaker 3>I remember reading back in the day. If it was

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<v Speaker 3>at the time that everyone was emulating the Japanese economy,

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<v Speaker 3>how brilliant they were, and how they dealt with people,

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<v Speaker 3>and their strategy was they don't have fixed blame. They

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<v Speaker 3>fix problems. And we have a lot of problems right

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<v Speaker 3>now in California. And there is an answer a question.

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<v Speaker 3>There's a lot of blame to go around. It's a

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<v Speaker 3>force masure, it's an act of God. Nobody could stop it.

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<v Speaker 3>I hope we don't find out anyone started this fire,

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<v Speaker 3>but even if they did, there should be mechanisms in

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<v Speaker 3>place to correct it. And I think that's what we're

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<v Speaker 3>up to and that's what I want to talk about.

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<v Speaker 3>I want to talk about the California fires. It's time

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<v Speaker 3>I'll be back in a minute. Always spent a lifetime

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<v Speaker 3>of my career building the van Usen brand, and I

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<v Speaker 3>am so pleased that they're back with us now. Talking

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<v Speaker 3>about suits, men were dressing up again and it's become

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<v Speaker 3>cool to wear a suit. Suits can be won on

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<v Speaker 3>multiple occasions in multiple ways. You could wear a suit

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<v Speaker 3>formally to go out at night or to an event.

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<v Speaker 3>You wear a suit to the office with or without

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<v Speaker 3>a tie. If you look closely, now fashion trends, suits

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<v Speaker 3>are being worn with turtlenecks or mark next. The choices

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<v Speaker 3>are endless and every one of them looks right. You

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<v Speaker 3>could really really look the part. I believe that packaging

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<v Speaker 3>yourself is as important does the products you package, and

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<v Speaker 3>wearing a suit is one of those things that make

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<v Speaker 3>men look their best. Venues and invented a new idea.

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<v Speaker 3>It's called the cool flex suit. It's been engineered stretch technology,

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<v Speaker 3>giving you the most comfortable fit and mobility. Its wrinkle

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<v Speaker 3>resistant fabric, it's cool moisture wiki. It makes it perfect

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<v Speaker 3>for all occasions. As we discussed just now, this new

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<v Speaker 3>style of looking sharp while feeling cool and comfortable is amazing,

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<v Speaker 3>and I'm so excited that the van using company is

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<v Speaker 3>involved in this new technology and is embracing the whole

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<v Speaker 3>idea of dressing up. Let's not forget van Us and

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<v Speaker 3>made it's name with dress shirts. It's only proper that

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<v Speaker 3>the suit business follows strongly in its way. You can

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<v Speaker 3>find Vanues and cool Flex men's stretch suits at jcpenny

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<v Speaker 3>are online at jcpenny dot com. Guys, they're great, you

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<v Speaker 3>should go look at them. Donna Karen began her career

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<v Speaker 3>as one of the finest, most successful, powerful women in

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<v Speaker 3>the fashion industry. She developed a collection aimed at the

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<v Speaker 3>luxury market for women on the go, women who were

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<v Speaker 3>powerful in their workplace, women who had lives, lives that

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<v Speaker 3>extended beyond the workplace, and her clothes went from day

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<v Speaker 3>in tonight an extraordinary collection. But the interesting thing Donna

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<v Speaker 3>Karen had a young daughter and she had friends and

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<v Speaker 3>they couldn't afford to buy the Donna Karen collection, and

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<v Speaker 3>Donna invented dk NY Donna Aaron, New York. It's an

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<v Speaker 3>offshoot of the Donna Karen collection. The same concept a

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<v Speaker 3>lifestyle brand. Then we talk about lifestyle brands, what does

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<v Speaker 3>that really mean? Simply what they say there are brands

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<v Speaker 3>that follow you throughout your lifestyle. You get up in

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<v Speaker 3>the morning, you start to get dressed Donna Karen Decaan

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<v Speaker 3>why as intimate apparel, as hosiery, as all those products.

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<v Speaker 3>You're getting dressed for work. You get accessorized shoes, handbags,

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<v Speaker 3>and it takes you through the day. The remarkable thing

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<v Speaker 3>about DK and y clothes for work they work into

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<v Speaker 3>the evening. The dresses, the suits, the pants, the sweaters,

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<v Speaker 3>the blouses, extraordinary clothes at affordable prices that go from

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<v Speaker 3>day in tonight. Part of your lifestyle is active. You

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<v Speaker 3>have weekends, you have events, you participate in sports. Donna

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<v Speaker 3>Karen's casual clothes did that under the DK and Y label.

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<v Speaker 3>A vast array of casual sportswear that make women look

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<v Speaker 3>great as they navigate their busy lives. Whether you going

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<v Speaker 3>to soccer games for your children or whether you're going

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<v Speaker 3>out to the movies, whatever you want to do, DK

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<v Speaker 3>and Y genes dk Y Sportswear is there for you.

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<v Speaker 3>That's what a lifestyle brand is. And I need to

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<v Speaker 3>mention DKY active Wear, which is extraordinary. The leggings, the

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<v Speaker 3>sports bras, the sweats. You can wear DKY active Wear

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<v Speaker 3>certainly in the gym, certainly when you're working out at home,

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<v Speaker 3>and certainly if you want on the street, because it's

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<v Speaker 3>that well done. The quality of DK why is nothing

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<v Speaker 3>short of exceptional, and why shouldn't it be because it

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<v Speaker 3>was born from the idea of luxury made affordable for

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<v Speaker 3>women of America. DK and Why a true lifestyle brand

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<v Speaker 3>that takes you from day and tonight, from the week

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<v Speaker 3>into the weekend. DCN Why. You can find DCN Why

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<v Speaker 3>and Macy's DKY dot com.

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<v Speaker 2>Welcome back to it always in fashion. Here's your host,

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<v Speaker 2>Mark Webber.

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<v Speaker 3>Thank you for being here tonight. I try and avoid

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<v Speaker 3>nasty subjects, but I am, like all Americans, devastated by

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<v Speaker 3>what's happened and what continues to be going on in California.

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<v Speaker 3>It is an act of God. Legal terms is called

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<v Speaker 3>force majeure. You can't legislate what God has in mind

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<v Speaker 3>for us here and whatever is going on with this fire.

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<v Speaker 3>I hope it's not arson, but even if it was,

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<v Speaker 3>what's happened is inexplicable. There are answers that have to

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<v Speaker 3>be found. They say, history repeats and therefore we need

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<v Speaker 3>to know why this is happening and frankly, speaking from history,

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<v Speaker 3>we know that it does, and there's been pretty widespread

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<v Speaker 3>understanding of what should be involved in fixing it. Jack Welsh,

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<v Speaker 3>one of America's famous and most successful business people, was

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<v Speaker 3>known for saying, I planned for the worst and hope

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<v Speaker 3>for the best. Where were the plans for the worst?

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<v Speaker 3>In California? All that thought a little interesting. I spent

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<v Speaker 3>in my career a lot of time in California. Actually,

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<v Speaker 3>until I was in my thirties, I really never had

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<v Speaker 3>been to California. I came up in my career. I

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<v Speaker 3>had many different responsibilities, and at one point in time,

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<v Speaker 3>I was the president of the shirt division at Venues

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<v Speaker 3>and shirts, particularly dress shirts. With my expertise, and interesting

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<v Speaker 3>thing happened. The largest trade show in the world was

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<v Speaker 3>called Magic for Men's Apparel. Eighty ninety thousand people would

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<v Speaker 3>come to the show and it was generally considered the

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<v Speaker 3>Magic the Men's Apparel Guild in California, But it was

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<v Speaker 3>a sportswear show. It was to sell sportswear to people

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<v Speaker 3>all around the country, on the West Coast in particular,

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<v Speaker 3>who couldn't get to New York or the New England

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<v Speaker 3>side or Dallas. They put on a show for them there,

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<v Speaker 3>and everyone came and showed sports with her. But it

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<v Speaker 3>grew and grew and grew, and one day my boss

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<v Speaker 3>came to me and said, you are to represent the

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<v Speaker 3>company and go there for dress shirts. I said, I

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<v Speaker 3>thought that an interested in dress shirts. He said, well,

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<v Speaker 3>you think about it. Every retailer of consequence in America

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<v Speaker 3>is coming to California. They're there anyway. Why not capture

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<v Speaker 3>their attention and sit with you instead of sitting with

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<v Speaker 3>the competitors, even if it's talking dress shirts. Chose to

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<v Speaker 3>be a brilliant idea, and I went to California and

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<v Speaker 3>I started spending time there, and sure enough, every retail

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<v Speaker 3>in America did come. And because I was there, and

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<v Speaker 3>because we had our presentation, because we were so powerful

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<v Speaker 3>in the shirt business, we owned venues and dressers, Calvin Klein,

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<v Speaker 3>tress Shirts, a bunch of other brands. People came to

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<v Speaker 3>see us. And I spent a lot of time in California,

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<v Speaker 3>twice a year, and it was a wonderful, wonderful experience.

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<v Speaker 3>I got to love it. I remember I used to

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<v Speaker 3>stay in Century City, which had the only I think

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<v Speaker 3>of the Hilton, only hotel in californ at the time

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<v Speaker 3>that had a helipad, so dating back to Ronald reg

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<v Speaker 3>and helicopters would fly there and land on the roof

418
00:22:06.319 --> 00:22:09.680
<v Speaker 3>and it was a very fun, prestigious thing. The other

419
00:22:09.720 --> 00:22:12.960
<v Speaker 3>thing that I loved California for is when you are

420
00:22:13.000 --> 00:22:15.880
<v Speaker 3>trying to advertise, when you need to do photo shoots

421
00:22:16.000 --> 00:22:19.400
<v Speaker 3>pictures of your products that are for spring. It's cold

422
00:22:19.400 --> 00:22:22.759
<v Speaker 3>in New York, cold here when we need to shoot spring,

423
00:22:23.240 --> 00:22:25.880
<v Speaker 3>and therefore you need to find warm weather climates where

424
00:22:25.920 --> 00:22:29.240
<v Speaker 3>you could emulate spring even though it's winter, and California

425
00:22:29.359 --> 00:22:31.920
<v Speaker 3>was perfect. They had an area near a Century Plaza

426
00:22:31.960 --> 00:22:35.400
<v Speaker 3>that had some low level skyscrapers that had bridges and

427
00:22:35.480 --> 00:22:38.359
<v Speaker 3>had some things you could walk on shoot the videos

428
00:22:38.400 --> 00:22:41.119
<v Speaker 3>in front of. And we did some beautiful advertising in

429
00:22:41.160 --> 00:22:44.920
<v Speaker 3>California and I found it amazing. But I also needed

430
00:22:44.920 --> 00:22:47.480
<v Speaker 3>to do sportswear. I owned the Gant brand, I owned

431
00:22:47.519 --> 00:22:50.519
<v Speaker 3>the Azad brand Venus and it had a sportswear brand.

432
00:22:50.720 --> 00:22:54.200
<v Speaker 3>Gh Bess and Shoe Company had Spring Shoes and Spring Apparel.

433
00:22:54.319 --> 00:22:56.759
<v Speaker 3>Had all these brands and we needed Spring and I

434
00:22:56.880 --> 00:22:59.920
<v Speaker 3>found Malibu, or should I say my head of mark

435
00:23:00.039 --> 00:23:02.319
<v Speaker 3>getting found Malibu and said this would be a great

436
00:23:02.359 --> 00:23:06.680
<v Speaker 3>place to shoot, and I went to Malibu multiple occasions.

437
00:23:06.759 --> 00:23:09.720
<v Speaker 3>We rented houses on the beach that we could film

438
00:23:09.759 --> 00:23:13.000
<v Speaker 3>summer during the winter, and it was a remarkable place

439
00:23:13.119 --> 00:23:17.279
<v Speaker 3>to be and I learned to love it. Also, during

440
00:23:17.319 --> 00:23:19.599
<v Speaker 3>this period I call my Blue Period, which was the

441
00:23:19.599 --> 00:23:22.559
<v Speaker 3>most creative period in my life, I spent time in

442
00:23:22.599 --> 00:23:28.400
<v Speaker 3>California because I started supporting celebrity golf tournaments. We had

443
00:23:28.400 --> 00:23:31.119
<v Speaker 3>the Iszid Golf Club, and we had a lot of

444
00:23:31.240 --> 00:23:33.480
<v Speaker 3>Isart brand and we were in the golf business and

445
00:23:34.279 --> 00:23:36.920
<v Speaker 3>we looked for ways to promote the brand. I never forget.

446
00:23:37.720 --> 00:23:41.720
<v Speaker 3>Early on, when Tiger Woods was still an amateur, my

447
00:23:41.799 --> 00:23:43.880
<v Speaker 3>guys in the golf division came to me and said,

448
00:23:43.920 --> 00:23:46.599
<v Speaker 3>there's a new guy coming out. He's just won the

449
00:23:46.680 --> 00:23:50.359
<v Speaker 3>three years in a row the amateur in the United States.

450
00:23:50.680 --> 00:23:53.119
<v Speaker 3>We'd like to bid on him to be our spokesman,

451
00:23:53.200 --> 00:23:55.759
<v Speaker 3>wear our clothes. What do you think? I said, Okay,

452
00:23:55.759 --> 00:23:57.880
<v Speaker 3>who are going to bin against? And they said everyone.

453
00:23:57.920 --> 00:23:59.720
<v Speaker 3>I said, what are we prepared to spend? What do

454
00:23:59.720 --> 00:24:02.279
<v Speaker 3>you think we should offer? I said, how about a

455
00:24:02.359 --> 00:24:04.440
<v Speaker 3>million dollars. I don't think it'll do it, Mark, but

456
00:24:04.519 --> 00:24:07.559
<v Speaker 3>that's a good number. Well, we lost by thirty nine million.

457
00:24:07.599 --> 00:24:09.920
<v Speaker 3>I think Nike he paid forty million to Tiger right

458
00:24:09.960 --> 00:24:11.880
<v Speaker 3>out of the box, and of course gave him his

459
00:24:11.880 --> 00:24:14.319
<v Speaker 3>own line and blah blah. But I did spend time

460
00:24:14.519 --> 00:24:19.079
<v Speaker 3>in California, and it brings me to what's going on

461
00:24:19.200 --> 00:24:23.279
<v Speaker 3>here right now. It is a travestic and yes, there's

462
00:24:23.319 --> 00:24:27.359
<v Speaker 3>a lot of conversations about why it happened and should

463
00:24:27.359 --> 00:24:31.480
<v Speaker 3>it happen, And the reality is, from what you're hearing

464
00:24:32.200 --> 00:24:36.640
<v Speaker 3>and what you're seeing, the people in charge of California

465
00:24:37.279 --> 00:24:41.640
<v Speaker 3>are almost buffoonish. Like I hate to say it, because

466
00:24:42.119 --> 00:24:46.079
<v Speaker 3>I could never be elected governor. I don't have the temperament,

467
00:24:46.640 --> 00:24:49.599
<v Speaker 3>I don't have the style. I don't understand politics. I

468
00:24:49.599 --> 00:24:53.039
<v Speaker 3>don't understand what it takes to manage a city or

469
00:24:53.079 --> 00:24:56.279
<v Speaker 3>a state, and I don't have the wherewithal. I have

470
00:24:56.440 --> 00:25:00.440
<v Speaker 3>tremendous respect for elected officials, whatever state, there, in whatever

471
00:25:00.519 --> 00:25:03.640
<v Speaker 3>position they hold. I am sure that if I became

472
00:25:03.680 --> 00:25:05.880
<v Speaker 3>a congressman, I learned how to do it, et cetera,

473
00:25:05.920 --> 00:25:08.599
<v Speaker 3>et cetera. But you have to respect these offices, and

474
00:25:08.720 --> 00:25:12.400
<v Speaker 3>I do. But when I hear what's going on that

475
00:25:12.559 --> 00:25:16.279
<v Speaker 3>after the brushfires they've taken place, which seems like every

476
00:25:16.400 --> 00:25:19.519
<v Speaker 3>year in California, and all the rhetoric that went on

477
00:25:19.680 --> 00:25:22.559
<v Speaker 3>with these brushfires, that they have to be cleaned up,

478
00:25:22.920 --> 00:25:26.359
<v Speaker 3>that you can't leave, they'll fallen, leaves to turn brown,

479
00:25:26.519 --> 00:25:29.000
<v Speaker 3>that they're on the ground, they have to be clean off,

480
00:25:29.200 --> 00:25:33.359
<v Speaker 3>and forest management needs to be done diligently, and nobody

481
00:25:33.400 --> 00:25:37.319
<v Speaker 3>did it. On top of which, they cut the firefighting

482
00:25:37.359 --> 00:25:42.160
<v Speaker 3>budget by one hundred million dollars in California. How could

483
00:25:42.200 --> 00:25:45.559
<v Speaker 3>they do this when they have so many problems. By

484
00:25:45.559 --> 00:25:47.400
<v Speaker 3>the way, it's one hundred million, one hundred billion, I

485
00:25:47.400 --> 00:25:49.319
<v Speaker 3>think it's one hundred million. And they did it with

486
00:25:49.359 --> 00:25:52.599
<v Speaker 3>their eyes wide open. How could they let the reservoirs

487
00:25:52.720 --> 00:25:57.480
<v Speaker 3>run dry. They're accusing Trump of not stating what's loud

488
00:25:57.599 --> 00:26:00.559
<v Speaker 3>or not allowed legally. I don't care whether he knows

489
00:26:00.599 --> 00:26:03.160
<v Speaker 3>what's legal or not. There's something to be said for

490
00:26:03.200 --> 00:26:06.319
<v Speaker 3>the water's draining and not allowing it to happen to

491
00:26:06.480 --> 00:26:11.240
<v Speaker 3>protect extinct fish types. I think this is a little

492
00:26:11.240 --> 00:26:13.240
<v Speaker 3>on the walk side. And even if it's not, what's

493
00:26:13.279 --> 00:26:16.799
<v Speaker 3>more important protecting our citizens' life or some fish called

494
00:26:16.839 --> 00:26:20.559
<v Speaker 3>the smelt that somehow lives in the waters there, and

495
00:26:20.640 --> 00:26:24.359
<v Speaker 3>because of that, our reservoirs are not full. How could

496
00:26:24.359 --> 00:26:26.960
<v Speaker 3>it be that our fire hydrants in these areas are

497
00:26:26.960 --> 00:26:30.440
<v Speaker 3>not filled with water, don't have access to the water.

498
00:26:30.960 --> 00:26:33.960
<v Speaker 3>How can it be that we have a system in

499
00:26:34.039 --> 00:26:38.319
<v Speaker 3>this country for dealing with emergencies. It is run by

500
00:26:38.440 --> 00:26:40.839
<v Speaker 3>I guess the Federal Trade Commission. I'm not even sure

501
00:26:40.880 --> 00:26:44.519
<v Speaker 3>I apologize. I'm not our news reporter. But to send

502
00:26:44.559 --> 00:26:48.440
<v Speaker 3>out erroneous messages, you get wrong messages. It's like the

503
00:26:48.480 --> 00:26:51.319
<v Speaker 3>Boy who crieth Wolf. Do you remember that story. There's

504
00:26:51.359 --> 00:26:53.079
<v Speaker 3>a little boy and every once in a while he

505
00:26:53.119 --> 00:26:55.319
<v Speaker 3>would say the wolf is coming, the wolf is coming.

506
00:26:55.400 --> 00:26:57.200
<v Speaker 3>Every would run out and they bring their rifles and

507
00:26:57.279 --> 00:26:59.720
<v Speaker 3>guns to protect everyone from the wolves. And it kept

508
00:26:59.720 --> 00:27:01.839
<v Speaker 3>doing and it was a farce. He was making it up.

509
00:27:02.160 --> 00:27:04.279
<v Speaker 3>And then one time the wolf was there when he

510
00:27:04.319 --> 00:27:06.519
<v Speaker 3>called a No One game and the wolf adum. How

511
00:27:06.519 --> 00:27:09.759
<v Speaker 3>could you send out messages that aren't right? And when

512
00:27:09.799 --> 00:27:13.720
<v Speaker 3>you hear Gavin Newsom, he's taking the bureautic position. I

513
00:27:13.799 --> 00:27:16.559
<v Speaker 3>did everything right. I don't understand why this happened. I

514
00:27:16.599 --> 00:27:19.240
<v Speaker 3>have to find out for my people. When you listen

515
00:27:19.279 --> 00:27:22.960
<v Speaker 3>to what's gone on with that mayor from originally apologizing,

516
00:27:23.079 --> 00:27:25.079
<v Speaker 3>she would never go out of the country, should focus

517
00:27:25.119 --> 00:27:27.599
<v Speaker 3>on her job right here in California where she needs

518
00:27:27.599 --> 00:27:31.039
<v Speaker 3>to to the fact that she did nothing to manage

519
00:27:31.079 --> 00:27:34.440
<v Speaker 3>this process in the beginning to avoid it. I said

520
00:27:34.440 --> 00:27:37.920
<v Speaker 3>it earlier. I don't want to fix blame. I want

521
00:27:37.920 --> 00:27:41.960
<v Speaker 3>to fix problems. Albert Einstein said, if you do the

522
00:27:42.000 --> 00:27:45.119
<v Speaker 3>same thing over and over and expect a different result,

523
00:27:45.680 --> 00:27:50.079
<v Speaker 3>you're crazy. Everyone seems to be crazy, everyone seems to

524
00:27:50.119 --> 00:27:53.920
<v Speaker 3>have an excuse, and everyone is on the wrong path.

525
00:27:54.799 --> 00:27:58.200
<v Speaker 3>Now I sound like an art and Trump's supporter right now,

526
00:27:58.200 --> 00:27:59.839
<v Speaker 3>and I don't want to do that. Throughout the show,

527
00:27:59.880 --> 00:28:03.960
<v Speaker 3>I am excited that the country is enthusiastic. I am

528
00:28:04.000 --> 00:28:07.839
<v Speaker 3>excited that we need change. There's so many bad things

529
00:28:07.839 --> 00:28:11.240
<v Speaker 3>that have taken place under the Biden administration, including a

530
00:28:11.279 --> 00:28:14.720
<v Speaker 3>president who wasn't fit to earn, who wasn't fit to govern,

531
00:28:15.000 --> 00:28:18.079
<v Speaker 3>and all of his counterparts wouldn't call it out until

532
00:28:18.079 --> 00:28:20.160
<v Speaker 3>they had no choice and they saw it on national

533
00:28:20.200 --> 00:28:24.599
<v Speaker 3>TV during the debates. A terrible situation to have put

534
00:28:24.640 --> 00:28:27.880
<v Speaker 3>the country in, to have lied to created this distrust

535
00:28:27.920 --> 00:28:33.039
<v Speaker 3>with the government. It is beyond crazy Trump. I don't

536
00:28:33.039 --> 00:28:35.359
<v Speaker 3>want him fixing blame. I want him fixing the problems,

537
00:28:35.400 --> 00:28:38.680
<v Speaker 3>he'll find out and those people are responsible should be responsible.

538
00:28:39.640 --> 00:28:42.559
<v Speaker 3>What does it mean to take responsibility? I should have

539
00:28:42.599 --> 00:28:44.640
<v Speaker 3>would have done it. It means that you don't belong

540
00:28:44.880 --> 00:28:49.839
<v Speaker 3>in those jobs anymore. In corporate America, when you're the CEO,

541
00:28:50.279 --> 00:28:53.559
<v Speaker 3>when you're the president, when you're a vice president, whatever

542
00:28:53.640 --> 00:28:59.960
<v Speaker 3>position you hold, you are assigned responsibilities. If you don't prefer,

543
00:29:00.839 --> 00:29:04.680
<v Speaker 3>you lose your job. The worst thing that I've ever

544
00:29:04.759 --> 00:29:07.759
<v Speaker 3>done in my corporate life is having to fire people.

545
00:29:08.440 --> 00:29:12.079
<v Speaker 3>The only time that I was able to deal with

546
00:29:11.880 --> 00:29:15.960
<v Speaker 3>it without a bad conscience was when people stole from

547
00:29:16.039 --> 00:29:18.359
<v Speaker 3>the company and I had to look them in the eye,

548
00:29:18.640 --> 00:29:22.400
<v Speaker 3>present the tapes, all the transcripts, all their emails, and

549
00:29:22.480 --> 00:29:25.400
<v Speaker 3>show them we caught them. It was the ugliest time.

550
00:29:25.839 --> 00:29:29.079
<v Speaker 3>I hated doing it. I still felt sorry for that.

551
00:29:30.000 --> 00:29:34.200
<v Speaker 3>But other than that, anytime people don't do the jobs

552
00:29:34.200 --> 00:29:36.759
<v Speaker 3>and they're not capable of doing their jobs, or they

553
00:29:36.759 --> 00:29:39.359
<v Speaker 3>have excuses, or they don't understand what happened, you have

554
00:29:39.440 --> 00:29:43.000
<v Speaker 3>to let them go and heads should roll. People should

555
00:29:43.000 --> 00:29:47.000
<v Speaker 3>be held accountable in California, and people should never vote

556
00:29:47.519 --> 00:29:49.680
<v Speaker 3>for the people they put in place if they don't

557
00:29:49.680 --> 00:29:52.920
<v Speaker 3>perform the number one job of a politician is to

558
00:29:53.000 --> 00:29:57.640
<v Speaker 3>keep the people safe. It's such a travesty, the idea

559
00:29:57.759 --> 00:30:01.079
<v Speaker 3>of people losing their homes. Thank god, we never really

560
00:30:01.119 --> 00:30:05.240
<v Speaker 3>think about that. In rare occasions, in hurricanes or in tornadoes,

561
00:30:05.279 --> 00:30:08.920
<v Speaker 3>we see it, but it seems a little further removed.

562
00:30:09.200 --> 00:30:11.759
<v Speaker 3>It shouldn't be. But you're talking about Hollywood, the Capitol,

563
00:30:11.880 --> 00:30:15.960
<v Speaker 3>movies and television. Everybody feels connected. Everyone should be grateful

564
00:30:16.039 --> 00:30:19.319
<v Speaker 3>to California for entertaining us and making us happy, or

565
00:30:19.359 --> 00:30:22.799
<v Speaker 3>making us say, or teaching us lessons about life for

566
00:30:23.119 --> 00:30:26.200
<v Speaker 3>entirety of our lives, and we have to feel connected.

567
00:30:26.519 --> 00:30:29.559
<v Speaker 3>This has to be fixed and people have to be

568
00:30:29.680 --> 00:30:33.559
<v Speaker 3>held accountable. Before I leave this subject, I want to

569
00:30:33.559 --> 00:30:37.519
<v Speaker 3>talk about David Muir, the anchorman for I think NBC

570
00:30:38.079 --> 00:30:40.160
<v Speaker 3>or was it ABC. I think it might have been ABC.

571
00:30:40.960 --> 00:30:44.559
<v Speaker 3>I was not happy with he and his compatriot when

572
00:30:44.599 --> 00:30:47.599
<v Speaker 3>they had the debates on his station. They seem biased.

573
00:30:48.079 --> 00:30:50.839
<v Speaker 3>They did all this fact checking only on Trump. Everybody

574
00:30:50.880 --> 00:30:55.279
<v Speaker 3>knows that nobody agreed. They made it easier for the

575
00:30:55.319 --> 00:30:59.799
<v Speaker 3>Democratic candidate than the Republican candidate. Should never be the

576
00:31:00.480 --> 00:31:03.400
<v Speaker 3>You want to talk about the media losing credibility, that

577
00:31:03.559 --> 00:31:07.359
<v Speaker 3>was part of it. But David Muir is under huge

578
00:31:07.960 --> 00:31:11.759
<v Speaker 3>what's the right word, criticism for the fact that he

579
00:31:12.839 --> 00:31:17.519
<v Speaker 3>put clothespins on the back of his fire coat, rain suit,

580
00:31:17.720 --> 00:31:20.200
<v Speaker 3>whatever you want to call it. During his interview and

581
00:31:20.279 --> 00:31:24.920
<v Speaker 3>coverage of the fires. He's having to explain he's disgraced,

582
00:31:24.920 --> 00:31:27.920
<v Speaker 3>he's embarrassed. They talk about whether he will or will

583
00:31:27.920 --> 00:31:31.039
<v Speaker 3>not stay and I have to say, this is the

584
00:31:31.240 --> 00:31:36.519
<v Speaker 3>stupidest thing I ever heard. All you men in the media,

585
00:31:37.160 --> 00:31:40.960
<v Speaker 3>all you men criticizing him, all you men writing articles

586
00:31:41.000 --> 00:31:43.640
<v Speaker 3>about him. I ask you, when you get up in

587
00:31:43.680 --> 00:31:46.880
<v Speaker 3>the morning, do you comb your hair, do you shave,

588
00:31:47.480 --> 00:31:49.720
<v Speaker 3>do you brush your teeth? Do you put on the

589
00:31:49.759 --> 00:31:52.000
<v Speaker 3>makeup you have to put on before you get on

590
00:31:52.039 --> 00:31:55.079
<v Speaker 3>the screen? Do you think about what you're going to wear?

591
00:31:55.680 --> 00:31:58.400
<v Speaker 3>Do you think about how you're packaging yourself that day?

592
00:31:59.200 --> 00:32:02.519
<v Speaker 3>The answer is yes, and every one of you gave

593
00:32:02.599 --> 00:32:06.640
<v Speaker 3>thought to what you will wear during your coverage. To you, ladies,

594
00:32:07.319 --> 00:32:09.759
<v Speaker 3>is there any one of you who hasn't put on

595
00:32:09.880 --> 00:32:12.680
<v Speaker 3>makeup before getting in front of the camera, hasn't put

596
00:32:12.680 --> 00:32:15.680
<v Speaker 3>on lipstick, hasn't thought about how their eyes look, hasn't

597
00:32:15.720 --> 00:32:18.839
<v Speaker 3>worn the right nails or nail polish, hasn't given and

598
00:32:18.960 --> 00:32:23.599
<v Speaker 3>spent time in the selection of your outfits, even if

599
00:32:23.599 --> 00:32:26.000
<v Speaker 3>it's outdoors during a fire, with the hat you choose,

600
00:32:26.000 --> 00:32:29.000
<v Speaker 3>the outerwear jacket you choose, or the boots you wear,

601
00:32:29.279 --> 00:32:32.119
<v Speaker 3>whatever it is, you've given it thought. There's not a

602
00:32:32.200 --> 00:32:34.200
<v Speaker 3>time you've ever been in front of the camera where

603
00:32:34.240 --> 00:32:38.119
<v Speaker 3>you've got any control whatsoever without trying to look your best.

604
00:32:38.720 --> 00:32:43.759
<v Speaker 3>David Muir tried to look his best, and in that

605
00:32:43.960 --> 00:32:46.400
<v Speaker 3>this show is called always in Fashion. I have to

606
00:32:46.440 --> 00:32:49.359
<v Speaker 3>point out that packaging yourself is as important as the

607
00:32:49.400 --> 00:32:52.839
<v Speaker 3>products you package. And if he felt by tapering his

608
00:32:52.960 --> 00:32:56.160
<v Speaker 3>cloat using those clothes pins to give a better appearance

609
00:32:56.200 --> 00:32:58.920
<v Speaker 3>and maybe give him credibility in the conversations, he was

610
00:32:58.960 --> 00:33:01.960
<v Speaker 3>about to have the coverage he was giving, so be it.

611
00:33:02.319 --> 00:33:05.119
<v Speaker 3>Nobody is any different than him. And the point is

612
00:33:05.319 --> 00:33:09.079
<v Speaker 3>it doesn't change the coverage. He is entitled to look

613
00:33:09.119 --> 00:33:12.079
<v Speaker 3>his best because looking his best makes you feel your best.

614
00:33:12.079 --> 00:33:14.519
<v Speaker 3>And if you feel your best in front of the camera,

615
00:33:14.720 --> 00:33:18.359
<v Speaker 3>behind the microphone, at your typewriter or at your computer,

616
00:33:18.920 --> 00:33:22.839
<v Speaker 3>why would it be criticized? And it's ridiculous, it's stupid.

617
00:33:22.920 --> 00:33:24.759
<v Speaker 3>I feel for him. I don't like what he did

618
00:33:24.759 --> 00:33:28.119
<v Speaker 3>on the debate but I have no problem whatsoever, and

619
00:33:28.160 --> 00:33:32.400
<v Speaker 3>you are all all full of baloney. You're all hypocrites

620
00:33:32.440 --> 00:33:35.559
<v Speaker 3>because you all do the same thing. Unfortunately for him,

621
00:33:35.720 --> 00:33:39.119
<v Speaker 3>he got caught. So in terms of California, terrible, what's

622
00:33:39.160 --> 00:33:42.759
<v Speaker 3>going on. I've read that they're considering canceling the oscars.

623
00:33:42.759 --> 00:33:45.759
<v Speaker 3>I'm not sure that's right or wrong. It's terrible what

624
00:33:45.839 --> 00:33:48.279
<v Speaker 3>people are going through. I don't know how it ever

625
00:33:48.279 --> 00:33:51.240
<v Speaker 3>would be built. I have a funny feeling if you

626
00:33:51.319 --> 00:33:54.480
<v Speaker 3>sent Donald Trump to Malibu said to him, what would

627
00:33:54.519 --> 00:33:56.480
<v Speaker 3>you do, mister president, to build this thing in the

628
00:33:56.519 --> 00:33:59.000
<v Speaker 3>next two years? Build it back up, might come up

629
00:33:59.039 --> 00:34:02.519
<v Speaker 3>with a solution. Having said that, I can't help but

630
00:34:02.599 --> 00:34:05.480
<v Speaker 3>think about what people have had to say this week.

631
00:34:05.839 --> 00:34:08.760
<v Speaker 3>A fool is known by his speech, a wise man

632
00:34:08.880 --> 00:34:12.320
<v Speaker 3>by his silence. I'll be silent for a minute until

633
00:34:12.360 --> 00:34:14.400
<v Speaker 3>you come back after commercial.

634
00:34:14.920 --> 00:34:16.599
<v Speaker 2>Always in fashion.

635
00:34:17.000 --> 00:34:20.800
<v Speaker 3>As one of the world's most celebrated fashion designers, Carlagafeld

636
00:34:20.920 --> 00:34:24.360
<v Speaker 3>was renowned for his aspirational and cutting edge approach to style.

637
00:34:25.079 --> 00:34:28.360
<v Speaker 3>His unique vision of Parisian shit comes to America through

638
00:34:28.400 --> 00:34:33.039
<v Speaker 3>car Lagofeld Paris. He has women's collections, men's collections, ready

639
00:34:33.039 --> 00:34:36.840
<v Speaker 3>to wear accessory shoes and bags. The fashion house Carlagofeld

640
00:34:36.880 --> 00:34:40.400
<v Speaker 3>also offers a range of watches, I wear and premium fragrances.

641
00:34:40.599 --> 00:34:44.400
<v Speaker 3>You can explore the car Lagovil collection at car Lagofelparis

642
00:34:44.440 --> 00:34:47.639
<v Speaker 3>dot com. But it's more than that. I have, for one,

643
00:34:47.840 --> 00:34:50.760
<v Speaker 3>love to shop. I love going around and seeing what's

644
00:34:50.800 --> 00:34:53.760
<v Speaker 3>happening and what catches my attention, what would make me

645
00:34:53.800 --> 00:34:56.840
<v Speaker 3>feel good to wear now. I don't wear the women's

646
00:34:56.840 --> 00:34:59.920
<v Speaker 3>wear obviously, but I can appreciate it and they look amazed.

647
00:35:00.599 --> 00:35:02.360
<v Speaker 3>If you want to look right, you want to have

648
00:35:02.440 --> 00:35:05.079
<v Speaker 3>clothes that fits you well. You want to look like

649
00:35:05.119 --> 00:35:10.119
<v Speaker 3>you're wearing something that's very expensive, that's exclusive for you

650
00:35:10.199 --> 00:35:13.760
<v Speaker 3>and yours. You can find it at very affordable prices

651
00:35:13.840 --> 00:35:17.840
<v Speaker 3>at Macy's Orcarlagofel dot Comparis. The women's ready to wear

652
00:35:17.880 --> 00:35:20.840
<v Speaker 3>fashion is extraordinary, as well as the handbigs and the shoes.

653
00:35:21.480 --> 00:35:25.519
<v Speaker 3>I for one wear men's clothes, unlike my appreciation of

654
00:35:25.559 --> 00:35:29.360
<v Speaker 3>women's clothes. I'm a modern guy. I want to look current.

655
00:35:29.559 --> 00:35:31.360
<v Speaker 3>I want to look the way I want to feel.

656
00:35:31.400 --> 00:35:33.719
<v Speaker 3>I go out at night, I'm in black and Carlago

657
00:35:33.800 --> 00:35:37.039
<v Speaker 3>felt is my buddy. Clothes are great, they fit great,

658
00:35:37.119 --> 00:35:39.119
<v Speaker 3>and they have little tweaks and touches, whether it's a

659
00:35:39.159 --> 00:35:41.559
<v Speaker 3>stripe on the sleeve or button at the neck or

660
00:35:41.599 --> 00:35:44.039
<v Speaker 3>on the shoulder. There's a lot of details that go

661
00:35:44.079 --> 00:35:47.519
<v Speaker 3>into Carlago felt because he's always been, he always had

662
00:35:47.559 --> 00:35:50.599
<v Speaker 3>been one of the world's great designers, and this legacy

663
00:35:50.719 --> 00:35:53.559
<v Speaker 3>and goes on and on. I can't speak enough about

664
00:35:53.599 --> 00:35:55.320
<v Speaker 3>it except to say to you, you want to feel

665
00:35:55.360 --> 00:35:58.199
<v Speaker 3>good about yourself. You want to know that you're dressing properly.

666
00:35:58.199 --> 00:36:01.639
<v Speaker 3>You want to clothes that fits you well. Carl lagafeld

667
00:36:01.719 --> 00:36:06.079
<v Speaker 3>Paris at Macy's Orcarl lagofel dot com.

668
00:36:06.199 --> 00:36:10.440
<v Speaker 2>Welcome back to Always in Fashion. Here's your host, Mark Webber.

669
00:36:11.400 --> 00:36:14.400
<v Speaker 3>Tonight, I really want to be silent because the title

670
00:36:14.440 --> 00:36:16.320
<v Speaker 3>of the show, A fool is known by his speech,

671
00:36:16.360 --> 00:36:18.400
<v Speaker 3>a wise man by his silence, and I'd like to

672
00:36:18.440 --> 00:36:21.599
<v Speaker 3>be a wise man. I've talked a great deal about California,

673
00:36:21.639 --> 00:36:23.480
<v Speaker 3>but before I let it go, I have one more

674
00:36:23.719 --> 00:36:27.039
<v Speaker 3>thing to say. I want to talk about brands on California.

675
00:36:27.519 --> 00:36:31.920
<v Speaker 3>When I was involved with procurement for a company, where

676
00:36:31.920 --> 00:36:34.599
<v Speaker 3>do you buy your products to ensure that you get

677
00:36:34.599 --> 00:36:37.599
<v Speaker 3>delivery and how do you plan it so if there's

678
00:36:37.639 --> 00:36:41.760
<v Speaker 3>a problem, your silks can survive. Your company won't suffer,

679
00:36:42.119 --> 00:36:44.199
<v Speaker 3>you won't disappear, you won't go back round. You might

680
00:36:44.239 --> 00:36:46.559
<v Speaker 3>have a hip, you may lose some money here or there,

681
00:36:46.599 --> 00:36:49.519
<v Speaker 3>but you'll still be around to survive. I go back

682
00:36:49.519 --> 00:36:52.280
<v Speaker 3>to California. They're a fail safe. There's the brush that

683
00:36:52.320 --> 00:36:55.079
<v Speaker 3>should be cleaned up. They're the reservoirs that should have

684
00:36:55.079 --> 00:36:57.800
<v Speaker 3>been filled. There are hydrants that should have been operating,

685
00:36:57.880 --> 00:37:00.559
<v Speaker 3>the fool proof systems that are in place, the checks

686
00:37:00.559 --> 00:37:03.599
<v Speaker 3>and balances, all the inspections that needed to take place.

687
00:37:04.119 --> 00:37:07.800
<v Speaker 3>I know, when I was manufacturing around the world in products,

688
00:37:08.000 --> 00:37:10.760
<v Speaker 3>I could have put all my products in China. China

689
00:37:10.880 --> 00:37:13.800
<v Speaker 3>was cheaper than any other country, almost twice as cheap

690
00:37:13.840 --> 00:37:16.920
<v Speaker 3>than anywhere. But what if we had a problem with China,

691
00:37:17.400 --> 00:37:19.559
<v Speaker 3>We'd get nothing, We'd be out of business. So I

692
00:37:19.599 --> 00:37:23.400
<v Speaker 3>went to Bangladesh, I went to Indonesia, I went to Japan,

693
00:37:23.639 --> 00:37:26.400
<v Speaker 3>I went to Hong Kong, I went to Korea. I

694
00:37:26.480 --> 00:37:30.480
<v Speaker 3>went and placed orders in all these various different countries.

695
00:37:30.920 --> 00:37:34.039
<v Speaker 3>So if in fact, that there was force masure, the

696
00:37:34.119 --> 00:37:37.320
<v Speaker 3>act of God, if there was government intervention, if there

697
00:37:37.440 --> 00:37:40.719
<v Speaker 3>was a sinkage in boats, if the Panama Canal got blocked.

698
00:37:40.800 --> 00:37:45.480
<v Speaker 3>If IF and if I was responsible for making sure

699
00:37:46.239 --> 00:37:48.400
<v Speaker 3>that we had a fail safe in place, we had

700
00:37:48.519 --> 00:37:52.119
<v Speaker 3>checks and balances that would allow the business enterprise to

701
00:37:52.159 --> 00:37:57.159
<v Speaker 3>go on. California. The fire is an utter travesty. Everything

702
00:37:57.199 --> 00:38:00.480
<v Speaker 3>has broken down. Nothing is working except the break men

703
00:38:00.519 --> 00:38:04.000
<v Speaker 3>and women fighting those fires, and everyone in this country

704
00:38:04.159 --> 00:38:06.440
<v Speaker 3>willing to help out. Where there are airline pilots, where

705
00:38:06.440 --> 00:38:09.800
<v Speaker 3>they are planes, where their helicopter, all those things, congratulations

706
00:38:09.840 --> 00:38:12.079
<v Speaker 3>and thank you to all of them. But where are

707
00:38:12.079 --> 00:38:13.280
<v Speaker 3>the checks and balances?

708
00:38:13.960 --> 00:38:14.280
<v Speaker 2>Boom?

709
00:38:14.440 --> 00:38:17.239
<v Speaker 3>I don't want to talk about that anymore tonight. Everyone's

710
00:38:17.239 --> 00:38:19.239
<v Speaker 3>depressed as it is, and I want to talk about

711
00:38:19.280 --> 00:38:21.599
<v Speaker 3>good things. I want to talk about brands, and I

712
00:38:21.639 --> 00:38:25.360
<v Speaker 3>do have some interesting stories about brands that I noticed

713
00:38:25.480 --> 00:38:28.599
<v Speaker 3>either took place with me or I read about this week.

714
00:38:29.119 --> 00:38:32.280
<v Speaker 3>Always in fashion. Somewhere in all of that is retail

715
00:38:32.400 --> 00:38:35.880
<v Speaker 3>and wholesale and luxury. I want to talk about Warren Buffett.

716
00:38:36.239 --> 00:38:39.280
<v Speaker 3>He had a great quote, lose money for the firm,

717
00:38:39.639 --> 00:38:44.000
<v Speaker 3>and I'll be understanding, lose a shred of reputation, and

718
00:38:44.199 --> 00:38:49.400
<v Speaker 3>I will be ruthless. Your reputation I've done shows about.

719
00:38:49.440 --> 00:38:53.599
<v Speaker 3>I'll talk again there is nothing more important to you? Hell,

720
00:38:53.599 --> 00:38:57.239
<v Speaker 3>that's the question. First, What do you own? You can

721
00:38:57.280 --> 00:38:59.440
<v Speaker 3>think about all your possessions. You can think about all

722
00:38:59.480 --> 00:39:01.920
<v Speaker 3>these things, the land you live on, the government owns

723
00:39:01.920 --> 00:39:04.840
<v Speaker 3>you paid axes for. You know, what do you own?

724
00:39:04.960 --> 00:39:07.480
<v Speaker 3>The reality is you don't own really very much. The

725
00:39:07.519 --> 00:39:10.519
<v Speaker 3>only thing you own, and I'm sure there are other things,

726
00:39:10.519 --> 00:39:12.639
<v Speaker 3>but for the purpose of this exercise, I just want

727
00:39:12.639 --> 00:39:15.000
<v Speaker 3>to say, the only thing you own is your word.

728
00:39:15.800 --> 00:39:19.199
<v Speaker 3>What you say you own it. You are what you say.

729
00:39:19.840 --> 00:39:23.039
<v Speaker 3>You make promises you deliver. You've made promise, you don't

730
00:39:23.039 --> 00:39:26.719
<v Speaker 3>deliver it. Your word matters. And Warren Buffett's comment about

731
00:39:26.920 --> 00:39:29.840
<v Speaker 3>understanding if a firm loses money, you made a mistake,

732
00:39:30.199 --> 00:39:33.559
<v Speaker 3>but if you lose a shred of reputation, he'll be ruthless.

733
00:39:33.760 --> 00:39:36.280
<v Speaker 3>You can't afford to lose your word. And I want

734
00:39:36.320 --> 00:39:38.760
<v Speaker 3>to take that to the subject of brands. When my

735
00:39:38.920 --> 00:39:42.719
<v Speaker 3>company bought Calvin Klein, it was fascinating. We had three

736
00:39:42.920 --> 00:39:46.440
<v Speaker 3>major executives involved in the acquisition of Calvin Klin. Oh,

737
00:39:46.480 --> 00:39:48.280
<v Speaker 3>we had a lot of people helping. We had the

738
00:39:48.320 --> 00:39:51.880
<v Speaker 3>CEO whose idea it was to buy Calvin Kline, whose

739
00:39:51.960 --> 00:39:55.679
<v Speaker 3>responsibility was to convince the board and to find a finance.

740
00:39:56.039 --> 00:39:59.480
<v Speaker 3>Our chief financial officer acted as his partner to find

741
00:39:59.480 --> 00:40:02.840
<v Speaker 3>the finance and seek to buy Calvin Klin buy companies.

742
00:40:02.840 --> 00:40:05.360
<v Speaker 3>The money doesn't grow on trees. You have to find lenders.

743
00:40:05.400 --> 00:40:08.239
<v Speaker 3>You have to find people that will believe in your

744
00:40:08.280 --> 00:40:13.400
<v Speaker 3>ability to make that acquisition, to make that investment pay

745
00:40:13.440 --> 00:40:15.960
<v Speaker 3>off for your lenders. The worst thing a bank can

746
00:40:16.039 --> 00:40:17.760
<v Speaker 3>do is lend you a billion dollars and then you

747
00:40:17.840 --> 00:40:20.280
<v Speaker 3>can't pay it back. So you have to be convinced.

748
00:40:20.280 --> 00:40:25.199
<v Speaker 3>So between the CEO is idea, the chief financialized officer

749
00:40:25.480 --> 00:40:29.159
<v Speaker 3>finding the money, and me doing the due diligence on

750
00:40:29.239 --> 00:40:32.000
<v Speaker 3>the company. Now what did that mean? It meant that

751
00:40:32.119 --> 00:40:34.800
<v Speaker 3>I was the guy who spent the three months going

752
00:40:34.840 --> 00:40:39.599
<v Speaker 3>over to the Calvinklin offices every single day from morning tonight,

753
00:40:40.159 --> 00:40:44.880
<v Speaker 3>understanding how they worked, learning how they did things, understanding

754
00:40:44.960 --> 00:40:47.400
<v Speaker 3>what they were trying to accomplish, and whether or not

755
00:40:47.480 --> 00:40:50.920
<v Speaker 3>they had the resources in place to execute. At the

756
00:40:50.920 --> 00:40:53.639
<v Speaker 3>same time, if there were faulty ideas and they would

757
00:40:53.639 --> 00:40:57.519
<v Speaker 3>never come to fruition. I needed to understand that Calvin

758
00:40:57.559 --> 00:41:00.840
<v Speaker 3>Klein had a lot of licensees. Big part of this

759
00:41:01.000 --> 00:41:04.400
<v Speaker 3>structure was in the renting business renting the Calvin Kleine

760
00:41:04.480 --> 00:41:07.760
<v Speaker 3>name to other people to manufacture and product and pride

761
00:41:07.800 --> 00:41:11.159
<v Speaker 3>product to consumers. Be interesting to let you know that

762
00:41:11.239 --> 00:41:14.039
<v Speaker 3>the largest business at the time was Calvin Kleine genes,

763
00:41:14.400 --> 00:41:16.519
<v Speaker 3>and they weren't done by Calvin Klein. They were done

764
00:41:16.559 --> 00:41:19.599
<v Speaker 3>by another company under license and pay a royalty for

765
00:41:19.599 --> 00:41:22.400
<v Speaker 3>the use of the name. Calvin Klein had oversight on

766
00:41:22.480 --> 00:41:25.599
<v Speaker 3>the genes, but nonetheless it was licensed. The same for

767
00:41:25.719 --> 00:41:29.159
<v Speaker 3>Iwere and the same for Fragrance. I guess I should

768
00:41:29.239 --> 00:41:32.079
<v Speaker 3>say maybe the biggest business of all was Fragrance. All

769
00:41:32.199 --> 00:41:37.480
<v Speaker 3>those famous clones, Eternity, moment k one, those were under

770
00:41:37.519 --> 00:41:43.320
<v Speaker 3>license with Unilever. And I went there to look, learn, listen, comment,

771
00:41:43.760 --> 00:41:46.719
<v Speaker 3>so that when we bought the company. If we bought

772
00:41:46.760 --> 00:41:50.320
<v Speaker 3>the company, we would know exactly what to do. We

773
00:41:50.440 --> 00:41:53.320
<v Speaker 3>had had a running start. There were no blips, no surprises,

774
00:41:53.719 --> 00:41:57.920
<v Speaker 3>and I was expert at due diligence. I had learned it,

775
00:41:58.159 --> 00:42:00.440
<v Speaker 3>I understood it, I knew how to run business. And

776
00:42:00.480 --> 00:42:02.960
<v Speaker 3>I have to tell you, between the three of us,

777
00:42:02.960 --> 00:42:06.599
<v Speaker 3>our acquisition of Calvin Klein was brilliant. There were no hiccups,

778
00:42:06.679 --> 00:42:10.519
<v Speaker 3>no disappointments, no surprises other than Calvin Klein decided when

779
00:42:10.559 --> 00:42:12.639
<v Speaker 3>we bought the company, he'd no longer walk down the

780
00:42:12.679 --> 00:42:16.039
<v Speaker 3>runway and take credit for the collection, which in itself

781
00:42:16.119 --> 00:42:18.559
<v Speaker 3>was its own problem. But go no. And that's for

782
00:42:18.599 --> 00:42:21.719
<v Speaker 3>another time. But one of the things I noticed about

783
00:42:21.880 --> 00:42:27.280
<v Speaker 3>Calvin Klein and talking about brands, they were fanatical about

784
00:42:27.320 --> 00:42:32.760
<v Speaker 3>protecting the brand. They would do nothing that would take

785
00:42:32.800 --> 00:42:35.800
<v Speaker 3>a penny of value out of the brand. What Calvin

786
00:42:35.880 --> 00:42:38.719
<v Speaker 3>Klein represented, from the logo to the product, to the

787
00:42:38.840 --> 00:42:43.360
<v Speaker 3>quality control, nothing would ever be jeopardized. One of my

788
00:42:43.360 --> 00:42:45.840
<v Speaker 3>favorite stories. Again I'm told you like my stories, I'll

789
00:42:45.840 --> 00:42:51.039
<v Speaker 3>tell you young designer took the Calvin Klein logo and changed it.

790
00:42:51.559 --> 00:42:55.039
<v Speaker 3>You know, if you look at Calvin Klein, it's drawn

791
00:42:55.119 --> 00:42:58.840
<v Speaker 3>up from high case letters and lower case letters. Calvin

792
00:42:58.920 --> 00:43:01.920
<v Speaker 3>Klein designer came in and he did it in all

793
00:43:02.400 --> 00:43:05.519
<v Speaker 3>block letters, all large case letters. And he showed it

794
00:43:05.519 --> 00:43:07.639
<v Speaker 3>to me and it was brilliant, and everyone he showed

795
00:43:07.639 --> 00:43:10.239
<v Speaker 3>it to looked amazing, and it was fresh and it

796
00:43:10.280 --> 00:43:12.719
<v Speaker 3>was different. And here we are buying a company new,

797
00:43:12.920 --> 00:43:16.039
<v Speaker 3>shouldn't we make a change in the logo. And finally

798
00:43:16.199 --> 00:43:18.480
<v Speaker 3>I got to the point where I wanted to show

799
00:43:18.519 --> 00:43:20.920
<v Speaker 3>it to Calvin, and I said, Calvin, you know this

800
00:43:21.000 --> 00:43:23.159
<v Speaker 3>came out of nowhere. One of our young designers took

801
00:43:23.199 --> 00:43:25.800
<v Speaker 3>the logo and changed it from lower and upper case

802
00:43:25.880 --> 00:43:30.280
<v Speaker 3>to all large letters, upper case letters. What do you think?

803
00:43:30.400 --> 00:43:33.079
<v Speaker 3>And he looked at me and he started to laugh

804
00:43:33.400 --> 00:43:35.800
<v Speaker 3>and he said, let me tell you something more. In

805
00:43:35.920 --> 00:43:39.599
<v Speaker 3>all my years, said Calvin Klein, every single month, every

806
00:43:39.639 --> 00:43:43.320
<v Speaker 3>single year, every single whenever somebody came in and wanted

807
00:43:43.360 --> 00:43:46.920
<v Speaker 3>to change the logo. Wow, this looks great. It's not

808
00:43:47.000 --> 00:43:50.119
<v Speaker 3>with Calvin kleines. We have a logo. We should cherish it.

809
00:43:50.679 --> 00:43:54.679
<v Speaker 3>Coca Cola doesn't change their logo. McDonald's doesn't shake their logo.

810
00:43:55.159 --> 00:43:58.800
<v Speaker 3>Nobody of consequence. Who built the brand? We have this company?

811
00:43:58.960 --> 00:44:01.400
<v Speaker 3>You paid a billion dollar for it. There's a reason

812
00:44:01.800 --> 00:44:05.239
<v Speaker 3>this is our logo. Don't change it. And we never did,

813
00:44:05.559 --> 00:44:08.119
<v Speaker 3>and I don't think they ever did since I've been gone.

814
00:44:08.280 --> 00:44:11.880
<v Speaker 3>I also remember walking in the offices. Now, remember I

815
00:44:11.960 --> 00:44:14.159
<v Speaker 3>was a president of PVH at the time. We just

816
00:44:14.239 --> 00:44:17.039
<v Speaker 3>acquired this company. So and I walked, you know, the

817
00:44:17.079 --> 00:44:19.480
<v Speaker 3>ground shook. Whatever I said mattered, and I had to

818
00:44:19.639 --> 00:44:24.280
<v Speaker 3>choose my words very carefully. I had an appreciation for

819
00:44:24.400 --> 00:44:28.559
<v Speaker 3>what I would say, and more importantly, appreciation for silence

820
00:44:28.760 --> 00:44:32.039
<v Speaker 3>went to listen when to learn? I remember walking through

821
00:44:32.079 --> 00:44:35.679
<v Speaker 3>the offices. It was quiet, you can hear a pin drop.

822
00:44:36.000 --> 00:44:39.920
<v Speaker 3>The showroom's noisy, of course, where there's activity, but everything,

823
00:44:40.239 --> 00:44:43.880
<v Speaker 3>and I noticed a couple of phenomenon. One I never

824
00:44:43.920 --> 00:44:47.159
<v Speaker 3>saw pens or paper on anyone's desk. And I remember

825
00:44:47.199 --> 00:44:49.000
<v Speaker 3>walking over to a young lady and said, you know,

826
00:44:49.079 --> 00:44:51.480
<v Speaker 3>I never see pens and papers on your desk. Running

827
00:44:51.519 --> 00:44:53.880
<v Speaker 3>from that matter, don't you have pens? Don't you have

828
00:44:53.920 --> 00:44:57.159
<v Speaker 3>paper clips? And she laughed and said, of course we do.

829
00:44:57.599 --> 00:45:00.320
<v Speaker 3>She's let me show you. She opens a drawer. Her

830
00:45:00.320 --> 00:45:03.039
<v Speaker 3>desk was silver, Everything was silver. All the working in

831
00:45:03.079 --> 00:45:06.159
<v Speaker 3>the the building was white, silver and gray. She opened

832
00:45:06.239 --> 00:45:09.199
<v Speaker 3>up a deester and showed me her pens. All her

833
00:45:09.199 --> 00:45:14.239
<v Speaker 3>paper clips were black. All the pens were black. I said,

834
00:45:14.360 --> 00:45:18.039
<v Speaker 3>is that by accident? And she said no. In this company,

835
00:45:18.039 --> 00:45:19.960
<v Speaker 3>you're not allowed to take out a pen that isn't

836
00:45:20.000 --> 00:45:24.639
<v Speaker 3>all black. You're not to use paper clips that are

837
00:45:24.760 --> 00:45:27.960
<v Speaker 3>not all black. And I remember saying to myself, is

838
00:45:27.960 --> 00:45:32.800
<v Speaker 3>this crazy? Are my nuts? And then I said, I

839
00:45:32.960 --> 00:45:37.679
<v Speaker 3>noticed that there were no family pictures on her desk,

840
00:45:38.239 --> 00:45:40.960
<v Speaker 3>And I said, once again, I've noticed in the offices

841
00:45:41.039 --> 00:45:45.119
<v Speaker 3>no family pictures, your office clean, none of the other osters.

842
00:45:45.159 --> 00:45:49.079
<v Speaker 3>We are not allowed to have family photos in this company.

843
00:45:49.119 --> 00:45:52.639
<v Speaker 3>The only photos were allowed to have are Calvin Klein

844
00:45:52.880 --> 00:45:56.760
<v Speaker 3>ads or anything associated with Calvin Klein. I said, do

845
00:45:56.800 --> 00:45:58.599
<v Speaker 3>you believe in that she's well? Would I like to

846
00:45:58.599 --> 00:46:00.840
<v Speaker 3>have a picture of my husband here? Course, But I

847
00:46:00.920 --> 00:46:03.800
<v Speaker 3>respect what the company represents. We all understand that we're

848
00:46:03.840 --> 00:46:06.800
<v Speaker 3>all tied together. We understand what the greater good was

849
00:46:07.239 --> 00:46:10.519
<v Speaker 3>and I really really respected it, and I would have

850
00:46:10.599 --> 00:46:13.559
<v Speaker 3>never changed it. My CEO showed up one day. He

851
00:46:13.599 --> 00:46:16.239
<v Speaker 3>had the courage I guess of conviction or he was

852
00:46:16.280 --> 00:46:19.079
<v Speaker 3>a liberal, and he made a decision immediately that all

853
00:46:19.119 --> 00:46:22.880
<v Speaker 3>the people working there that were allowed to have their picture. Now.

854
00:46:22.920 --> 00:46:25.440
<v Speaker 3>While I respected it, and because everyone else in the

855
00:46:25.480 --> 00:46:27.559
<v Speaker 3>company and all the other divisions and all the other

856
00:46:27.599 --> 00:46:32.559
<v Speaker 3>businesses we ran had access to everything, they weren't fanatical

857
00:46:32.679 --> 00:46:36.000
<v Speaker 3>like Calvin Klein was at the brand, and he immediately

858
00:46:36.000 --> 00:46:38.039
<v Speaker 3>allowed them to have pictures. But I can tell you

859
00:46:38.079 --> 00:46:41.679
<v Speaker 3>I could never prove it. The minute that started, the

860
00:46:41.840 --> 00:46:48.920
<v Speaker 3>brand lost part of its luster. We always had something special.

861
00:46:49.280 --> 00:46:51.519
<v Speaker 3>Now it didn't change. The company is still one of

862
00:46:51.519 --> 00:46:55.400
<v Speaker 3>the wildly successful companies of our time and hopefully forever.

863
00:46:55.440 --> 00:46:59.360
<v Speaker 3>And I only have fond memories, but I think understanding

864
00:46:59.440 --> 00:47:03.440
<v Speaker 3>how important it is to protect the brand comes across

865
00:47:03.480 --> 00:47:07.880
<v Speaker 3>with Calvin Klein's esthetics and everything they've done about the brand.

866
00:47:08.280 --> 00:47:11.079
<v Speaker 3>And when Warren Buffett I saw that article this week,

867
00:47:11.159 --> 00:47:13.599
<v Speaker 3>lose money for the firm, I'll be understanding, lose a

868
00:47:13.639 --> 00:47:17.039
<v Speaker 3>shred of reputation, I'll be ruthless. I thought about Calvin Klein.

869
00:47:17.679 --> 00:47:19.559
<v Speaker 3>You know, when it comes to brands and what you

870
00:47:19.760 --> 00:47:24.800
<v Speaker 3>do with a brand, you have to satisfy your customer,

871
00:47:25.559 --> 00:47:30.039
<v Speaker 3>maybe surprise him, create a special feeling. You know. When

872
00:47:30.079 --> 00:47:33.960
<v Speaker 3>I think about the words to sound off and say

873
00:47:34.000 --> 00:47:36.440
<v Speaker 3>what you should be doing for your customer to build

874
00:47:36.480 --> 00:47:40.199
<v Speaker 3>your brand, I don't know, create joy, create a special feeling?

875
00:47:40.320 --> 00:47:43.519
<v Speaker 3>Is that the goal? I think about it, and I

876
00:47:43.519 --> 00:47:45.880
<v Speaker 3>came with the word that did it for me. You

877
00:47:46.000 --> 00:47:50.079
<v Speaker 3>have to mesmerize your customer. It could be the littlest thing,

878
00:47:50.239 --> 00:47:53.400
<v Speaker 3>the biggest thing. And that's what you should be thinking about.

879
00:47:53.679 --> 00:47:55.480
<v Speaker 3>When I look at all these stores and I look

880
00:47:55.519 --> 00:47:58.039
<v Speaker 3>at the products, and when I'm disappointed, I wonder, what

881
00:47:58.119 --> 00:48:01.360
<v Speaker 3>are you thinking? Are you not hiring the right people.

882
00:48:01.760 --> 00:48:03.760
<v Speaker 3>Do you not, let me say again, are you not

883
00:48:04.000 --> 00:48:06.679
<v Speaker 3>setting the goal in the standards at the corporate level?

884
00:48:06.960 --> 00:48:09.719
<v Speaker 3>Are you not making clear what's important? Are you not

885
00:48:09.960 --> 00:48:13.320
<v Speaker 3>spelling out the essex, the ethos of the brand so

886
00:48:13.360 --> 00:48:16.800
<v Speaker 3>that people understand what you're supposed to do. You want

887
00:48:16.840 --> 00:48:19.039
<v Speaker 3>to see a great brand, go to fifty seventh Street

888
00:48:19.039 --> 00:48:22.480
<v Speaker 3>in New York and look look what Louis Utone has

889
00:48:22.559 --> 00:48:25.559
<v Speaker 3>done to wrap their store while it's under construction, while

890
00:48:25.599 --> 00:48:28.239
<v Speaker 3>their rail stores across the street in the former Nike

891
00:48:28.400 --> 00:48:31.119
<v Speaker 3>store in a temporary shot. Look at the effort and

892
00:48:31.199 --> 00:48:34.199
<v Speaker 3>the time and attention to the brilliance they did to

893
00:48:34.280 --> 00:48:38.400
<v Speaker 3>wrap the store under construction. So everything you do is

894
00:48:38.480 --> 00:48:42.800
<v Speaker 3>so important, so important, you know. I'm always constantly trying

895
00:48:42.840 --> 00:48:45.760
<v Speaker 3>to teach people, my son's, my friends. I have a

896
00:48:45.800 --> 00:48:49.440
<v Speaker 3>thing called repeat after me. Drives me crazy, drives me

897
00:48:49.559 --> 00:48:52.800
<v Speaker 3>nuts with my friends or people disappoint but I know

898
00:48:52.880 --> 00:48:56.559
<v Speaker 3>it drives them even crazier than I drive them. In fact,

899
00:48:57.039 --> 00:48:59.480
<v Speaker 3>to make a point, I had a very close friend

900
00:49:00.039 --> 00:49:02.119
<v Speaker 3>and that meant a lot to me, and often made

901
00:49:02.159 --> 00:49:05.440
<v Speaker 3>mistakes and always often wrong, never in doubt, and said

902
00:49:05.480 --> 00:49:07.840
<v Speaker 3>the wrong things. And I would say to it, I

903
00:49:07.880 --> 00:49:09.480
<v Speaker 3>would say to him, you got to do me a

904
00:49:09.519 --> 00:49:11.880
<v Speaker 3>favor of this one time. I need to teach you

905
00:49:11.880 --> 00:49:15.000
<v Speaker 3>a lesson. Would you mind? And he said okay. I

906
00:49:15.039 --> 00:49:17.880
<v Speaker 3>said repeat after me. The guy looked at me like

907
00:49:17.960 --> 00:49:20.519
<v Speaker 3>I was crazy. I said please. He said okay, I'll

908
00:49:20.519 --> 00:49:23.519
<v Speaker 3>try it. And he said, Mark, Mark, You're always right.

909
00:49:23.719 --> 00:49:25.519
<v Speaker 3>He looked at me like I was nuts, Mark, You're

910
00:49:25.519 --> 00:49:29.320
<v Speaker 3>always right. This time, I was delighted in an experience

911
00:49:29.400 --> 00:49:31.960
<v Speaker 3>that has to do with a number of things, all

912
00:49:32.039 --> 00:49:34.320
<v Speaker 3>lessons learned, and the first has to do with the

913
00:49:34.400 --> 00:49:36.960
<v Speaker 3>Grand Lux Cafe. I don't know if any of you

914
00:49:37.000 --> 00:49:39.239
<v Speaker 3>ever eaten in Grand Lux. It's supposed to be a

915
00:49:39.320 --> 00:49:43.400
<v Speaker 3>luxury version of cheesecake factory. Now, I am a man

916
00:49:43.480 --> 00:49:46.920
<v Speaker 3>of the people. I could eat in Lusser, I could

917
00:49:46.960 --> 00:49:49.800
<v Speaker 3>eat in the most expensive, famous restaurants and love it

918
00:49:49.840 --> 00:49:53.760
<v Speaker 3>and be comfortable. But I also love the simple pleasures

919
00:49:53.760 --> 00:49:57.159
<v Speaker 3>in life. I love McDonald's chicken sandwich with a dye

920
00:49:57.280 --> 00:50:00.320
<v Speaker 3>coke or even a regular coke. I love the Grand

921
00:50:00.360 --> 00:50:03.440
<v Speaker 3>Lux Cafe. I was there the other night and I

922
00:50:03.559 --> 00:50:07.679
<v Speaker 3>ordered one of my favorite dishes there. It's barbecue plank salmon.

923
00:50:08.039 --> 00:50:10.440
<v Speaker 3>I love the barbecue taste it comes with rice, and

924
00:50:10.480 --> 00:50:13.679
<v Speaker 3>I always change out the rice for green beans and broccoli.

925
00:50:13.719 --> 00:50:16.039
<v Speaker 3>I like to eat healthy, and I always order it

926
00:50:16.119 --> 00:50:18.480
<v Speaker 3>well done. Something about me and fish. I like the

927
00:50:18.519 --> 00:50:21.599
<v Speaker 3>fish cook anyway. Ten to fifteen minutes later comes out.

928
00:50:21.599 --> 00:50:24.039
<v Speaker 3>It looks great. I start to eat the fish. The

929
00:50:24.079 --> 00:50:29.239
<v Speaker 3>top is grilled be perfectly, and it's completely raw inside.

930
00:50:29.800 --> 00:50:32.239
<v Speaker 3>And I'm really discouraged because I don't eat a lot

931
00:50:32.280 --> 00:50:33.880
<v Speaker 3>of meals, and when I do eat, I want to

932
00:50:33.920 --> 00:50:36.320
<v Speaker 3>eat them get my job done. I'm looking around, there's

933
00:50:36.320 --> 00:50:44.280
<v Speaker 3>no way, no waiter, and ultimately I eat maybe a

934
00:50:44.480 --> 00:50:46.960
<v Speaker 3>third of the fish. I only eat the crust because

935
00:50:46.960 --> 00:50:48.920
<v Speaker 3>it's the only thing that I could actually look at.

936
00:50:49.400 --> 00:50:55.599
<v Speaker 3>I ate the vegetables and that was it. And during

937
00:50:55.639 --> 00:50:57.840
<v Speaker 3>the course of my dinner, a woman walked by and

938
00:50:57.840 --> 00:51:01.400
<v Speaker 3>looked at my food, didn't say and she said to me,

939
00:51:01.440 --> 00:51:04.119
<v Speaker 3>are you finished? I said yes. She took the plate away.

940
00:51:04.159 --> 00:51:06.079
<v Speaker 3>Would you like any dessert? I said no, thank you.

941
00:51:06.480 --> 00:51:09.480
<v Speaker 3>She came a minute later with a check and she said,

942
00:51:09.519 --> 00:51:13.039
<v Speaker 3>I noticed you didn't need your meal. I also noticed

943
00:51:13.079 --> 00:51:15.079
<v Speaker 3>that the waiter put it in well done and wasn't

944
00:51:15.119 --> 00:51:17.320
<v Speaker 3>served to you well done. And for that we take

945
00:51:17.400 --> 00:51:21.039
<v Speaker 3>our responsibility seriously. We're sorry you're unhappy. We could cook

946
00:51:21.079 --> 00:51:23.239
<v Speaker 3>you a meal again if you'd like, but either way,

947
00:51:23.280 --> 00:51:27.840
<v Speaker 3>we're not charging you for tonight. That mesmerized me, the

948
00:51:27.960 --> 00:51:33.079
<v Speaker 3>fact that she saw it, the fact that they took action,

949
00:51:33.559 --> 00:51:36.760
<v Speaker 3>the fact that they dealt with it without even asking me.

950
00:51:36.960 --> 00:51:40.440
<v Speaker 3>They gave me a complete credit. I was impressed with that,

951
00:51:41.000 --> 00:51:44.159
<v Speaker 3>and I thought it was amazing to see that that way.

952
00:51:45.119 --> 00:51:52.320
<v Speaker 3>On the negative side, without mentioning names my favorite clothing maker,

953
00:51:53.440 --> 00:51:56.800
<v Speaker 3>it's pretty much everything I wear is one of the

954
00:51:56.840 --> 00:52:00.199
<v Speaker 3>greatest designers of all time has a problem. And in

955
00:52:00.159 --> 00:52:03.639
<v Speaker 3>the tailor shop, and every time I go to buy

956
00:52:03.679 --> 00:52:06.280
<v Speaker 3>a sport go to or a suit and end up

957
00:52:06.320 --> 00:52:10.760
<v Speaker 3>coming back no less than three times to have it repaired,

958
00:52:11.239 --> 00:52:13.719
<v Speaker 3>to the point that this winter, this fall to date,

959
00:52:13.760 --> 00:52:16.280
<v Speaker 3>I have bought nothing, haven't even stepped in the store

960
00:52:16.360 --> 00:52:20.079
<v Speaker 3>because I feel let down. As much as I love

961
00:52:20.159 --> 00:52:23.719
<v Speaker 3>the brand and much as I feel simpatico to the brand,

962
00:52:23.880 --> 00:52:26.840
<v Speaker 3>I am not being mesmerized and I feel let down,

963
00:52:27.199 --> 00:52:29.039
<v Speaker 3>and they have a problem, and I've shared with them,

964
00:52:29.119 --> 00:52:31.599
<v Speaker 3>and the salesman that handles me knows I feel this way.

965
00:52:32.280 --> 00:52:35.320
<v Speaker 3>They either fix it or they don't. It's up to them.

966
00:52:35.599 --> 00:52:38.199
<v Speaker 3>But it's a problem when you're a brand. You don't

967
00:52:38.239 --> 00:52:42.239
<v Speaker 3>want to leave your customers feeling this way. I've been

968
00:52:42.320 --> 00:52:45.840
<v Speaker 3>noticing another subject. I don't know about you, guys. If

969
00:52:45.920 --> 00:52:50.639
<v Speaker 3>anybody seen the Jaguar advertising, I'm a fan of Jaguar.

970
00:52:51.559 --> 00:52:55.280
<v Speaker 3>When I was a teenager, my first car was a

971
00:52:55.360 --> 00:52:58.880
<v Speaker 3>Jaguar XKE. It was the biggest mistake in my life.

972
00:52:58.920 --> 00:53:01.559
<v Speaker 3>It was six years was used. I borrowed money from

973
00:53:01.599 --> 00:53:04.840
<v Speaker 3>my mother to pay for it. It was a disaster.

974
00:53:05.239 --> 00:53:08.599
<v Speaker 3>I drove it Friday Saturday, was in the shop, stayed

975
00:53:08.599 --> 00:53:10.719
<v Speaker 3>in the shop for a month, picked it up a month,

976
00:53:10.840 --> 00:53:14.840
<v Speaker 3>drove it Friday back in the shop. Never ever performed.

977
00:53:15.480 --> 00:53:17.039
<v Speaker 3>It was one of the worst cars I ever had,

978
00:53:17.039 --> 00:53:19.000
<v Speaker 3>But nonetheless I had a love for it. And as

979
00:53:19.880 --> 00:53:22.719
<v Speaker 3>it stands, one of the reasons I loved it is

980
00:53:23.079 --> 00:53:26.679
<v Speaker 3>I eventually sold it. And if you would ever see

981
00:53:27.199 --> 00:53:30.719
<v Speaker 3>the engagement ring on my wife's hand, if you looked

982
00:53:30.920 --> 00:53:34.320
<v Speaker 3>very very closely and used your imagination, that was the

983
00:53:34.440 --> 00:53:39.239
<v Speaker 3>Jaguar I had on but recently not a Jaguar. Jaguar

984
00:53:39.559 --> 00:53:43.800
<v Speaker 3>decided to rebrand. They changed their local disaster. They changed

985
00:53:43.800 --> 00:53:48.400
<v Speaker 3>the look of the car disaster. They made it all electric, disaster,

986
00:53:48.880 --> 00:53:52.400
<v Speaker 3>alienating every customer that doesn't want an electric car at

987
00:53:52.400 --> 00:53:56.079
<v Speaker 3>this stage of the game disaster. I can't believe Jaguar,

988
00:53:56.119 --> 00:53:58.400
<v Speaker 3>one of my favorite brands of all time, is about

989
00:53:58.400 --> 00:54:04.360
<v Speaker 3>to destroy it. Tirety of this strategy is disastrous. Everybody's

990
00:54:04.440 --> 00:54:07.719
<v Speaker 3>making fun of their marketing campaign, the change of the logo.

991
00:54:07.800 --> 00:54:10.480
<v Speaker 3>I'm worried. I was hoping they'd come out with great

992
00:54:10.519 --> 00:54:15.320
<v Speaker 3>sports cars again. Branding is so important. Once you make

993
00:54:15.360 --> 00:54:18.440
<v Speaker 3>a customer, you do all the research. In the luxury business,

994
00:54:18.920 --> 00:54:24.960
<v Speaker 3>there's something called CRM Customer related marketing. What it is

995
00:54:24.960 --> 00:54:27.920
<v Speaker 3>is fish where the fish are swimming. Why would you

996
00:54:27.960 --> 00:54:30.559
<v Speaker 3>fish where the fish aren't When you have customers in

997
00:54:30.559 --> 00:54:34.400
<v Speaker 3>this case that are already inclined to buy your brand,

998
00:54:34.559 --> 00:54:37.199
<v Speaker 3>that they know, you know who they are, that you've

999
00:54:37.239 --> 00:54:40.679
<v Speaker 3>demonstrated that you like what they're doing, You've been mesmerized,

1000
00:54:40.880 --> 00:54:44.800
<v Speaker 3>you want to market to them. My friends at Jaguar,

1001
00:54:45.079 --> 00:54:46.920
<v Speaker 3>do you have any idea that I won't buy an

1002
00:54:46.960 --> 00:54:50.280
<v Speaker 3>electric car at this time because I don't think we're ready.

1003
00:54:51.199 --> 00:54:53.880
<v Speaker 3>Have you any idea that I want your logo the

1004
00:54:53.880 --> 00:54:56.239
<v Speaker 3>way it is? It has meaning to me since I

1005
00:54:56.320 --> 00:54:59.239
<v Speaker 3>was a teenager. Do you have any idea, the kinds

1006
00:54:59.280 --> 00:55:03.480
<v Speaker 3>of cars I want to purchase. My family still has Jaguars,

1007
00:55:03.760 --> 00:55:06.480
<v Speaker 3>but no, you went and made all these changes. I

1008
00:55:06.559 --> 00:55:10.840
<v Speaker 3>am worried for you. I've been mesmerized. Don't you want

1009
00:55:10.840 --> 00:55:14.679
<v Speaker 3>me to stay? Now? I could keep myself quiet. I

1010
00:55:14.800 --> 00:55:18.400
<v Speaker 3>don't have to say anything else. But I realize that

1011
00:55:18.519 --> 00:55:20.960
<v Speaker 3>a fool is known by his speech, and I am

1012
00:55:21.119 --> 00:55:23.880
<v Speaker 3>trying to be very careful. But I'd like to think

1013
00:55:23.920 --> 00:55:26.559
<v Speaker 3>I'm a wise man by my silence. And with that,

1014
00:55:26.960 --> 00:55:30.360
<v Speaker 3>I've decided to go silent for the rest of the evening.

1015
00:55:30.760 --> 00:55:31.239
<v Speaker 3>Good Night,
