WEBVTT 1 00:00:06.240 --> 00:00:10.320 In a world where fairways meet the airwaves, where Bertie's 2 00:00:10.480 --> 00:00:14.240 and Banker collide. Welcome to the show that takes you 3 00:00:14.320 --> 00:00:18.039 beyond the clubhouse and onto the green. There's balls and tees, 4 00:00:18.320 --> 00:00:22.239 your passport to the golfing universe, where every swing tells 5 00:00:22.239 --> 00:00:26.039 the story and every part has its punchline. Get ready 6 00:00:26.280 --> 00:00:28.960 to step onto the large screens and dive into the 7 00:00:29.000 --> 00:00:32.560 world of givens, drives and delightful. 8 00:00:32.079 --> 00:00:46.000 Better ladies and gentlemen. Welcomes to Bosanties once again we 9 00:00:46.200 --> 00:00:49.960 have the big men today and Dedrick, how are. 10 00:00:49.880 --> 00:00:53.039 You very well? Seople, Thanks for having me on. It's 11 00:00:53.079 --> 00:00:54.039 a pleasure to be here. 12 00:00:54.880 --> 00:00:58.200 Hi, Diddric, I know that you've just assumed the position 13 00:00:58.320 --> 00:01:02.719 of CEO for Can you please tell us a bit 14 00:01:02.719 --> 00:01:06.680 more about it and yourself with the PGA. 15 00:01:06.920 --> 00:01:08.920 Sure, maybe I'll start with the PGA, because that's a 16 00:01:08.920 --> 00:01:12.040 little bit closer to my heart. The PGA is a 17 00:01:12.040 --> 00:01:17.000 nonprofit organization and we essentially look after the professionals that 18 00:01:17.159 --> 00:01:20.560 work within the golf industry. So many of our members. 19 00:01:20.640 --> 00:01:23.959 We've got about seven hundred and twenty full active members 20 00:01:23.959 --> 00:01:27.079 with the association, and many of them work in all 21 00:01:27.120 --> 00:01:31.280 sectors of the industry, other being mainly coaching, you know, 22 00:01:31.439 --> 00:01:36.079 coaching people to play golf. Management, so either managers or 23 00:01:36.079 --> 00:01:39.280 golf directors at golf clubs that manage these things. And 24 00:01:39.319 --> 00:01:41.799 then there also a bunch of other sort of areas 25 00:01:41.799 --> 00:01:44.200 that the guards go into and ladies go into, so 26 00:01:44.760 --> 00:01:48.480 they either do rules or there's travel. A lot of 27 00:01:48.480 --> 00:01:52.359 them do social media. So it's a vast, vast different 28 00:01:52.480 --> 00:01:56.359 sort of job description that our members has. And we're 29 00:01:56.760 --> 00:02:00.400 we're also a non gender association, so mail and email 30 00:02:00.560 --> 00:02:04.799 we look after both of those. And you know, our 31 00:02:04.840 --> 00:02:07.120 members are very successful at what they do and they 32 00:02:07.159 --> 00:02:10.840 may be turning to me. I'm forty five years old. 33 00:02:10.879 --> 00:02:14.039 I come from a little town used to be a town, 34 00:02:14.080 --> 00:02:18.120 but it's a kind of a city now in Jobur 35 00:02:18.240 --> 00:02:23.159 called Kempton Park and it's probably more commonly known for 36 00:02:23.360 --> 00:02:27.439 Ernie Els, which is one of our two golfers legends 37 00:02:27.479 --> 00:02:30.319 of the game on the tour, and he's also an 38 00:02:30.319 --> 00:02:34.120 honorary member of the PGA of South Africa. So I 39 00:02:34.159 --> 00:02:37.400 come from there. I joined the PJA slightly different to 40 00:02:37.599 --> 00:02:40.919 quite a lot of people. A lot of people either 41 00:02:41.280 --> 00:02:45.159 had a great amateur career and they moved into sort 42 00:02:45.159 --> 00:02:47.919 of the teaching area and joined the PGA. But there's 43 00:02:47.919 --> 00:02:51.439 also professional golfers that played on tour that joined the 44 00:02:51.479 --> 00:02:54.120 program a little later to be able to move into 45 00:02:54.159 --> 00:02:57.400 the industry and then work with people to enjoy the 46 00:02:57.400 --> 00:03:00.879 game of health. I mean I started my dad worked 47 00:03:00.879 --> 00:03:04.000 it in a stainless steel company and he just made 48 00:03:04.000 --> 00:03:06.919 golf clubs out of steel rods and flat part for me, 49 00:03:07.000 --> 00:03:09.400 and I had ping pong balls in a back garden 50 00:03:09.439 --> 00:03:11.719 that I just used to hit so I don't break 51 00:03:11.800 --> 00:03:15.039 any windows of the house. And from there on in 52 00:03:15.159 --> 00:03:17.599 my mom saw a program that I did which was 53 00:03:17.639 --> 00:03:21.280 a provider of education of the PGA. I started there, 54 00:03:21.479 --> 00:03:24.120 did my three year course through them, went through the 55 00:03:24.800 --> 00:03:28.039 practical stuff, and then I was able to qualify. So 56 00:03:28.080 --> 00:03:30.719 I've been a member of the PGA now for twenty 57 00:03:30.719 --> 00:03:34.919 odd years and I've on a class what they would 58 00:03:34.960 --> 00:03:40.080 call a Class Advanced Fellow PGA Member, which just starts 59 00:03:40.080 --> 00:03:43.919 at Class A and it goes double A, Triple A 60 00:03:43.960 --> 00:03:47.960 Fellow Advanced Fellow, and then it goes to your Master Professional, 61 00:03:48.000 --> 00:03:51.039 which is the most recognized one that we have. So 62 00:03:51.120 --> 00:03:52.120 that's a little bit about me. 63 00:03:53.319 --> 00:03:55.800 Wow. Yeah, he assume that you've been dead with the 64 00:03:55.879 --> 00:04:01.199 pgo in the perfect fertinity. But I mean, golf is 65 00:04:01.240 --> 00:04:06.599 evolving faster than ever, so if you're not paying attention, 66 00:04:07.280 --> 00:04:11.840 you might get left behind. You know, what, what was 67 00:04:11.879 --> 00:04:15.680 there that PGA is doing right now that every golfer, 68 00:04:16.279 --> 00:04:18.800 then industry players and needs to know. 69 00:04:20.279 --> 00:04:22.360 Well, we work with quite a lot of stakeholders with 70 00:04:22.439 --> 00:04:25.879 in South Africa. There's a there's a vast sort of 71 00:04:26.120 --> 00:04:29.279 a packet of our stakeholders in South Africa that we 72 00:04:29.360 --> 00:04:32.519 work with too, you know, from the Sunshine Tour to 73 00:04:32.839 --> 00:04:36.079 the Club Managers Association to Golf or s A which 74 00:04:36.120 --> 00:04:39.959 looks after the amateur body. So our members work with 75 00:04:40.120 --> 00:04:44.000 pretty much all of those in terms of what they 76 00:04:44.079 --> 00:04:46.920 do for them. So a lot of our members coach 77 00:04:47.000 --> 00:04:50.759 professional golfers so that they play better on tour. A 78 00:04:50.800 --> 00:04:55.639 lot of our people, our members, coach amateur golfers. And 79 00:04:55.720 --> 00:04:58.160 what we really do in terms of the PGA is 80 00:04:58.319 --> 00:05:00.920 we are there to grow the game of golf through 81 00:05:00.959 --> 00:05:05.360 our members. And you know, it's a funny thing how 82 00:05:05.519 --> 00:05:08.160 these things work is that if you play better golf, 83 00:05:08.519 --> 00:05:11.639 you're going to play more golf, You're going to enjoy 84 00:05:11.639 --> 00:05:15.160 your golf more. And the idea behind that is that 85 00:05:15.279 --> 00:05:18.000 our members do that and then grow the game of golf, 86 00:05:18.040 --> 00:05:21.720 where those beginners that join into sort of the golfing 87 00:05:21.759 --> 00:05:25.000 fraternity then join a golf club and then make the 88 00:05:25.040 --> 00:05:29.240 golf community a lot stronger. So that's pretty much what 89 00:05:29.319 --> 00:05:32.199 our members do and what we do from our side. 90 00:05:32.600 --> 00:05:35.079 But we work also globally with what we call the 91 00:05:35.079 --> 00:05:38.560 PJA World Alliance, which is the pg of America, Great 92 00:05:38.600 --> 00:05:42.160 Britain and Ireland, Canada, Australia, New Zealand. Just to knowme 93 00:05:42.160 --> 00:05:45.439 a few but yeah, as you say, I mean, since 94 00:05:45.480 --> 00:05:50.519 COVID golf is just boomed and it changes every single 95 00:05:50.600 --> 00:05:54.959 day from launch monitors to technology, it's just incredibly how 96 00:05:55.680 --> 00:05:58.199 fast it's moving at this point, and our members are 97 00:05:58.199 --> 00:05:59.160 at the forefront of that. 98 00:06:00.360 --> 00:06:04.120 Yeah, I mean you're speaking more about the changes in golf, 99 00:06:04.160 --> 00:06:07.279 you know. I mean we can clearly see all these 100 00:06:07.800 --> 00:06:11.439 big changes coming to the game, the new formats, new stars, 101 00:06:11.839 --> 00:06:15.720 new ways of how people can play. Can you give 102 00:06:15.800 --> 00:06:20.959 us an inside or scoop on what's necked for the 103 00:06:21.000 --> 00:06:23.160 golf in your view? 104 00:06:23.199 --> 00:06:26.720 Look, we're not so close in terms of what happens 105 00:06:26.759 --> 00:06:30.079 on the professional tours, so so as we if I 106 00:06:30.079 --> 00:06:31.439 can give you a little bit of a step a 107 00:06:31.480 --> 00:06:33.639 little bit back. You know, there's two sort of sections. 108 00:06:33.680 --> 00:06:38.480 You have what we call the Tour Player Section, which 109 00:06:38.560 --> 00:06:41.600 is used to be part of the PGA, and then 110 00:06:41.759 --> 00:06:44.759 in the mid eighties the two bodies split, so you 111 00:06:44.920 --> 00:06:48.240 had what they call the Tour Player Division and then 112 00:06:48.279 --> 00:06:50.720 you had the Club Pro division, which is two different 113 00:06:50.759 --> 00:06:54.120 sections the Tour Player divisions now now known as the 114 00:06:54.160 --> 00:06:57.759 Sunshine Tour, and the Sunshine Tour looks after the professional 115 00:06:57.800 --> 00:07:02.759 golfers and what they do within their area. Our aim 116 00:07:02.879 --> 00:07:06.399 on the other side, from a club pro perspective, is 117 00:07:06.439 --> 00:07:09.800 we look after the game at golf clubs, at golf 118 00:07:09.839 --> 00:07:12.759 facilities and grow the game through that, so through kind 119 00:07:12.759 --> 00:07:16.560 of amateur golfers and through the professionals. But if you're 120 00:07:16.600 --> 00:07:19.759 talking about sort of more the live and the PGA 121 00:07:19.920 --> 00:07:23.519 Tour sort of roles and what's currently happening there, I 122 00:07:23.560 --> 00:07:26.560 think there, I think it's an interesting time for golf. 123 00:07:26.759 --> 00:07:31.319 You know, golf. Golf is a in a space where 124 00:07:31.360 --> 00:07:33.680 at least people are talking about the sport, and we 125 00:07:34.199 --> 00:07:37.079 love that because that's the way it should be. But 126 00:07:37.160 --> 00:07:39.480 I think at the end of the day, the right 127 00:07:39.519 --> 00:07:42.759 thing will happen because people want to see the best 128 00:07:42.759 --> 00:07:46.160 players played together. So I can't give you the end 129 00:07:46.240 --> 00:07:48.720 game because I absolutely do not know what the end 130 00:07:48.759 --> 00:07:52.600 game is. We look after we look after our members 131 00:07:52.639 --> 00:07:55.600 and what they do with industry within South Africa to 132 00:07:55.759 --> 00:07:59.079 grow the game of golf, and we hope that, you know, 133 00:07:59.120 --> 00:08:01.439 we hope that they so that out from a professional 134 00:08:01.480 --> 00:08:04.279 golf perspective at the top level. 135 00:08:05.480 --> 00:08:08.759 Not fantastic. I mean, you know, some says equipment is 136 00:08:08.800 --> 00:08:13.920 making the game too easy. Ata says it's helping to 137 00:08:14.000 --> 00:08:17.199 grow the sport. Where do you stand on this debate? 138 00:08:17.240 --> 00:08:21.720 And could use could we see any rule changes around 139 00:08:21.800 --> 00:08:24.279 clubs golf balls in the future. 140 00:08:25.439 --> 00:08:28.199 Yeah, I think currently there's not too many. Too much 141 00:08:28.240 --> 00:08:31.600 talk about changing rules and that they used to talk 142 00:08:31.680 --> 00:08:33.759 to roll back the ball a little bit, but that's 143 00:08:33.840 --> 00:08:36.440 just in the beginning stages and we're not sure where 144 00:08:36.480 --> 00:08:38.360 that's going to go. But I think if you talk 145 00:08:38.399 --> 00:08:42.240 about equipment equipment, I mean, as you said earlier on, 146 00:08:42.279 --> 00:08:46.519 it's moving fast and an equipment equipments they essentially to 147 00:08:46.639 --> 00:08:49.559 try and make the game of golf easier for people, 148 00:08:49.840 --> 00:08:53.559 and I think they've done it essentially over the past 149 00:08:53.840 --> 00:08:57.600 ten fifteen years. They've done it and We've seen a 150 00:08:57.639 --> 00:09:01.200 lot of people get into golf. It is unfortunately an 151 00:09:01.240 --> 00:09:05.200 expensive hobby to start playing. But as soon as you 152 00:09:05.240 --> 00:09:08.720 have the equipment, the equipment last you a lifetime. So 153 00:09:09.320 --> 00:09:12.320 you know, equipment is changing, but it's day to make 154 00:09:12.360 --> 00:09:15.120 you play play golf and make it easier for you. 155 00:09:15.679 --> 00:09:17.960 So I don't think there's any rule changes really on 156 00:09:18.039 --> 00:09:20.639 the rise and very soon, apart from just maybe the 157 00:09:20.799 --> 00:09:21.879 roll back of the golf wort. 158 00:09:23.000 --> 00:09:26.360 I mean, you know, you you spoke a little bit 159 00:09:26.440 --> 00:09:28.679 more about the PGA, but you know a lot of 160 00:09:28.720 --> 00:09:34.240 people don't really realize just how how much the PGA 161 00:09:34.559 --> 00:09:38.919 is doing to shape the future of sports, particularly maybe 162 00:09:39.080 --> 00:09:43.120 let's say in South Africa. So what's one thing that 163 00:09:43.240 --> 00:09:46.919 is happening behind the scene that is going to change 164 00:09:46.960 --> 00:09:51.039 the golf as we know it from the PGA perspective? 165 00:09:53.159 --> 00:09:55.240 If I tell you, I might have to kill your supports. 166 00:09:55.440 --> 00:10:00.679 Unfortunately secret I mean, I mean, as I said earlier on, 167 00:10:00.960 --> 00:10:03.799 it's there's no secrets to it. I mean we we 168 00:10:03.879 --> 00:10:07.639 as the p GA, we just offer our members and education. 169 00:10:08.039 --> 00:10:11.360 So we we do continue to education with our members 170 00:10:11.360 --> 00:10:14.360 so they stay up to date with the latest and 171 00:10:14.480 --> 00:10:19.600 greatest teaching techniques. You know, from a fitness perspective, our 172 00:10:19.639 --> 00:10:22.840 people have to look after their bodies to be able 173 00:10:22.919 --> 00:10:27.559 to play golf. Nutrition. And then also you know, from 174 00:10:27.559 --> 00:10:30.200 a from a business perspective, we give our members the 175 00:10:30.240 --> 00:10:34.399 tools to be able to run golf clubs uh successfully. 176 00:10:35.720 --> 00:10:39.080 You know, there's there's unfortunately fortunately and unfortunately I think 177 00:10:39.120 --> 00:10:43.679 golf clubs have got a committee sometimes in place, but 178 00:10:43.840 --> 00:10:48.639 the experts within those industries is the club managers and 179 00:10:48.759 --> 00:10:53.000 the golf directors, the retail guys on the floor that 180 00:10:53.080 --> 00:10:55.960 are at the forefront, and they're there every single day. 181 00:10:56.600 --> 00:11:00.759 And I think, you know, the changes come at some 182 00:11:00.879 --> 00:11:04.559 stage where it would be better to just work together 183 00:11:04.720 --> 00:11:08.559 better from a committee's perspective, with the management at golf 184 00:11:08.639 --> 00:11:12.120 clubs to make it successful. And and and that's what 185 00:11:12.159 --> 00:11:14.360 our members does. I mean, our members are trained within 186 00:11:14.399 --> 00:11:17.840 those areas and they are experts within those areas, and 187 00:11:18.000 --> 00:11:21.200 we look forward to expanding that within the golfing market 188 00:11:21.639 --> 00:11:24.360 so that our members show what they can do in 189 00:11:24.440 --> 00:11:28.240 terms of you know, running facilities, retail facilities, et cetera, 190 00:11:28.320 --> 00:11:28.960 et cetera. 191 00:11:29.759 --> 00:11:32.320 I mean, I mean you you look at what you 192 00:11:32.519 --> 00:11:35.480 speak up art mostly of the work that the PGA 193 00:11:35.639 --> 00:11:39.720 is doing. And I mean as you look at the 194 00:11:39.720 --> 00:11:44.960 the play today of golf is changing. You know, players 195 00:11:45.000 --> 00:11:50.360 are driving longer, play, they are playing smarter, and they 196 00:11:50.639 --> 00:11:54.639 they are training as our clients as well. So so 197 00:11:55.799 --> 00:12:00.559 how has that strategy changed in the last decade? And 198 00:12:00.600 --> 00:12:06.639 then what's next for modern golfers because you're looking at 199 00:12:06.080 --> 00:12:09.519 the training side of it, but to train these professionals 200 00:12:11.240 --> 00:12:16.279 putting together the whole logistics of very chain of golf. 201 00:12:18.440 --> 00:12:21.240 Yeah, I mean, as you rightfully said this, I mean 202 00:12:21.360 --> 00:12:25.200 people specifically golfers. And if you look at two level golfers, 203 00:12:25.320 --> 00:12:27.759 and I think at any sport, I think everything, all 204 00:12:27.799 --> 00:12:31.440 of those people are just becoming stronger, They're becoming taller, 205 00:12:31.960 --> 00:12:36.360 you know, they just swinging the club faster. So you know, 206 00:12:36.440 --> 00:12:40.080 I think as good as that is, you know, I'm 207 00:12:40.120 --> 00:12:44.159 a bit of a traditionalist, so I enjoy the you know, 208 00:12:44.240 --> 00:12:47.120 the long eating is nice to look at sometimes, but 209 00:12:47.200 --> 00:12:50.600 I enjoy people actually playing the golf course. From a 210 00:12:50.799 --> 00:12:54.200 strategic perspective, I don't think you're going to stop that 211 00:12:54.639 --> 00:12:58.440 in terms of people hitting the ball further, but there 212 00:12:58.480 --> 00:13:00.759 is going to be a limit some point. You know, 213 00:13:00.840 --> 00:13:04.799 you can only hit the ball so far, So you know, 214 00:13:04.919 --> 00:13:08.440 in terms of that sort of thing. From a fitness perspective, 215 00:13:08.639 --> 00:13:13.080 technology perspective. You know, I think it's just going to 216 00:13:13.159 --> 00:13:16.559 continue going, but I think it's going to be to 217 00:13:16.600 --> 00:13:18.519 the good of the game because it's got to keep 218 00:13:18.519 --> 00:13:19.919 the game interesting for people. 219 00:13:21.000 --> 00:13:25.519 I mean, you know, did you see people playing now 220 00:13:25.559 --> 00:13:29.279 we have a lot of more indoor golf, and we 221 00:13:29.360 --> 00:13:34.679 have the traditional outdoor golf. But you know, if someone 222 00:13:34.799 --> 00:13:39.200 isn't really following golf closely right now, what's the one 223 00:13:39.360 --> 00:13:43.559 may achieved that they're going to recret missing out in 224 00:13:43.639 --> 00:13:45.159 the next few years. 225 00:13:46.519 --> 00:13:49.399 I mean, you can see it happening in America seper right. 226 00:13:49.480 --> 00:13:52.720 It's you know, with the start of this tg L movement, 227 00:13:53.360 --> 00:13:57.440 which they have the indoor facility with teams playing against 228 00:13:57.519 --> 00:14:00.480 each other, and as you rightfully say, I mean, indoor 229 00:14:00.480 --> 00:14:05.879 golf is becoming one of the most popular pastimes for 230 00:14:05.919 --> 00:14:10.440 golfers globally. So you know from recent studies that's done 231 00:14:10.519 --> 00:14:14.919 globally what they call of course golfer. So these are 232 00:14:15.200 --> 00:14:19.080 either people doing you know, playing on a simulator, doing 233 00:14:19.159 --> 00:14:22.080 putt putt, just hitting balls on a driving range that's 234 00:14:22.080 --> 00:14:25.720 not physically playing on a golf course. That number is 235 00:14:25.799 --> 00:14:29.320 actually exceeding the number of players that's playing on a 236 00:14:29.399 --> 00:14:33.480 golf course. So you can see there's there's huge demand 237 00:14:33.559 --> 00:14:36.320 for golf. But I think from a time perspective, a 238 00:14:36.320 --> 00:14:40.480 lot of people are choosing shorter versions of golf and 239 00:14:40.639 --> 00:14:45.000 also potentially less intimidating versions of golf to be able 240 00:14:45.000 --> 00:14:48.919 to get into golf. But for us, I mean to 241 00:14:48.960 --> 00:14:52.440 be honest with you, anybody that plays any version of 242 00:14:52.480 --> 00:14:54.600 golf for us is amazing. 243 00:14:54.799 --> 00:14:54.960 You know. 244 00:14:55.440 --> 00:14:58.759 Yeah, it's good for everybody. So you know, we would 245 00:14:58.840 --> 00:15:02.159 love them to join a golf club and join the 246 00:15:02.279 --> 00:15:06.600 community of golf. But you know, if they not as 247 00:15:06.720 --> 00:15:09.480 confident yet, I think they must make a time go 248 00:15:09.639 --> 00:15:12.799 down to the local PDA professional and just go and 249 00:15:13.600 --> 00:15:15.399 maybe spend some time with them so that they can 250 00:15:15.440 --> 00:15:17.919 show them that it's not as intimidating as they think 251 00:15:17.960 --> 00:15:18.279 it is. 252 00:15:19.639 --> 00:15:21.759 Okay, Didrick, Now I would like to put you on 253 00:15:21.840 --> 00:15:29.600 a sport right, What's what? What's one golf rule that 254 00:15:29.759 --> 00:15:33.360 you think, oh, maybe have had players secretly wish that 255 00:15:33.879 --> 00:15:37.879 it would disappear, but probably it will never disappear. 256 00:15:39.039 --> 00:15:42.159 Yeah, I mean, yeah, you're oputting me on the spot 257 00:15:42.159 --> 00:15:45.519 because I've got to be pretty diplomatic about this simple 258 00:15:45.639 --> 00:15:49.279 but I've always I've always thought, you know, and and 259 00:15:50.000 --> 00:15:52.720 it's something that I believe in from my side, you know, 260 00:15:52.799 --> 00:15:56.279 but we also cu custodians of what happens. But ultimately 261 00:15:56.320 --> 00:15:59.320 we're trying to make the game easier for people. So 262 00:15:59.600 --> 00:16:02.759 for me, the one rule that really doesn't make sense, 263 00:16:02.960 --> 00:16:04.679 and it's a bit tongue in cheek for me, but 264 00:16:04.759 --> 00:16:06.799 it's the it's the you know, the ball in the 265 00:16:06.840 --> 00:16:09.480 divid rule. You know that you if you hit the 266 00:16:09.480 --> 00:16:11.679 ball in the middle of the fairway and you land 267 00:16:11.720 --> 00:16:14.279 in the divot, that you're not allowed to drop out 268 00:16:14.320 --> 00:16:16.919 of that divot. So for me, it's not necessarily I 269 00:16:17.000 --> 00:16:19.559 understand that the rules of golf, you know from the 270 00:16:19.679 --> 00:16:22.080 RNA is you know, you play the ball as you 271 00:16:22.200 --> 00:16:25.960 find it, yeah, and as it lies one hundred percent. 272 00:16:26.840 --> 00:16:28.799 But if you're looking to grow the game of golf, 273 00:16:28.799 --> 00:16:31.080 you know, if somebody is a twenty four handicapper and 274 00:16:31.120 --> 00:16:35.080 they've you know, they've hit their best drive in five 275 00:16:35.240 --> 00:16:37.879 rounds and they hit it for the first time in 276 00:16:37.919 --> 00:16:40.000 a fair way and they get there and it's in 277 00:16:40.000 --> 00:16:43.600 a divot, yeah, I just worry that it might demotivate 278 00:16:43.639 --> 00:16:46.440 that person. But that's that's my opinion. You know, I 279 00:16:46.480 --> 00:16:50.080 don't make those rules, so that is one that I 280 00:16:50.120 --> 00:16:52.759 would potentially I could potentially look at. 281 00:16:52.799 --> 00:16:57.440 But yeah, no, nice one, nice one. I mean, so 282 00:16:57.679 --> 00:17:01.960 golf is growing in your my case, you know, Asia, 283 00:17:02.320 --> 00:17:06.559 the rest of Africa, especially a any environments as well. 284 00:17:07.039 --> 00:17:09.839 Where do you see the biggest opportunities for the game 285 00:17:09.920 --> 00:17:11.000 in the next decades? 286 00:17:12.000 --> 00:17:15.119 Yeah, you say markets. I mean there's there's obviously geographical 287 00:17:15.200 --> 00:17:19.440 markets that it moves into. But we were very passionate 288 00:17:19.480 --> 00:17:22.279 about I mean, we've got the rights of of the 289 00:17:22.839 --> 00:17:26.119 of the PGA within Africa, so we do a lot 290 00:17:26.160 --> 00:17:30.920 of work through the RNA and through our members where 291 00:17:30.960 --> 00:17:35.440 we move into Africa and we do what they call 292 00:17:35.480 --> 00:17:39.480 the African High Performance Project, which is moving into Africa 293 00:17:39.920 --> 00:17:43.640 through our members and they grow the game with some 294 00:17:43.680 --> 00:17:47.799 of the players within Kenya and Zimbabwe, et cetera, et cetera. 295 00:17:47.839 --> 00:17:51.240 But those are geographical areas. But what we also, what 296 00:17:51.319 --> 00:17:53.799 we're also quite passionate about, is just our membership base. 297 00:17:53.839 --> 00:17:55.799 So I set to you early on we are non 298 00:17:55.920 --> 00:18:01.359 gender membership base and you know our ladies and ladies 299 00:18:01.440 --> 00:18:04.440 golf within South Africa is also a big market. So 300 00:18:04.440 --> 00:18:07.119 so I see I see a lot of that happening. 301 00:18:08.440 --> 00:18:11.200 And also, you know, gender and race. We also see 302 00:18:11.240 --> 00:18:13.799 quite a lot of black, Indian and colored people moving 303 00:18:13.839 --> 00:18:16.759 into the space of golf, which is just amazing. I mean, 304 00:18:17.240 --> 00:18:19.559 wherever we can grow the game of golf, we happy, 305 00:18:19.720 --> 00:18:22.519 happy to do it. But yeah, so from a geographical perspective, 306 00:18:22.920 --> 00:18:26.480 I think Africa is a big one. But also from 307 00:18:26.559 --> 00:18:31.960 a demographical perspective, I think the you know ladies, colored 308 00:18:32.200 --> 00:18:35.440 Indian men, color, you know that sort of that sort 309 00:18:35.480 --> 00:18:37.559 of markets are growing definitely. 310 00:18:39.119 --> 00:18:43.880 I mean, just to put you on this maybe just 311 00:18:43.920 --> 00:18:47.759 before we take a little bit of praying. So with 312 00:18:47.960 --> 00:18:52.160 all these changes that were discussing and happening around, and 313 00:18:52.400 --> 00:18:55.960 there's both broadcasting is also changing. For example, what we 314 00:18:56.079 --> 00:18:59.920 have right now in comparison to the tra traditional brodcast, 315 00:19:01.039 --> 00:19:06.559 And how does the PGA pland to tap exciting, educational 316 00:19:07.000 --> 00:19:10.200 to the next generations of fans. Where are people hearing 317 00:19:10.240 --> 00:19:16.920 it on digital media, people being able to see it 318 00:19:16.960 --> 00:19:21.480 on social media and all of all those environments. 319 00:19:22.000 --> 00:19:24.599 No, look, don't we don't really have a big presence 320 00:19:24.680 --> 00:19:28.839 within the TV space. I think that's more Sunshine tour space. 321 00:19:28.920 --> 00:19:35.319 They obviously run tournaments we really haven't explored, and many things. 322 00:19:35.319 --> 00:19:38.480 We obviously do social media, which we try and promote 323 00:19:38.480 --> 00:19:40.559 our members, but we are going to do a little 324 00:19:40.599 --> 00:19:43.160 bit more. You know, these sort of platforms that you 325 00:19:43.200 --> 00:19:46.640 guys do seeple from a podcasting perspective, we know how 326 00:19:46.680 --> 00:19:50.000 powerful these things are and it also it also tells 327 00:19:50.039 --> 00:19:53.000 people a little bit more about the background of what 328 00:19:53.079 --> 00:19:56.359 the PJ is, how they play their role within the industry. 329 00:19:56.799 --> 00:20:01.200 But yeah, I mean, I think YouTube, social media, podcasting, 330 00:20:01.440 --> 00:20:03.279 that sort of thing I think is going to be important. 331 00:20:03.359 --> 00:20:07.160 We see how big youtub has become from a golfing perspective, 332 00:20:07.559 --> 00:20:10.680 and we hope we can contribute. Yeah, but as I 333 00:20:10.680 --> 00:20:12.839 said earlier on, I've got a face for radio, so 334 00:20:14.160 --> 00:20:15.400 maybe it's nothing new. 335 00:20:16.799 --> 00:20:19.799 No no, no, no, no, no, no, no problem. Can you 336 00:20:19.920 --> 00:20:22.680 just take maybe two minutes break so that you can 337 00:20:22.960 --> 00:20:23.359 some water? 338 00:20:24.240 --> 00:20:24.680 Perfect? 339 00:20:25.440 --> 00:20:26.119 Okay, thank you. 340 00:20:33.880 --> 00:20:38.240 Invisible in Consulting your gateway to financial success. We specialize 341 00:20:38.240 --> 00:20:41.400 in providing the best solutions to manage your finance and accounting, 342 00:20:41.799 --> 00:20:44.440 ensuring a better life for you and your business. Our 343 00:20:44.480 --> 00:20:48.119 expert team offers top not accounting and tax consulting services 344 00:20:48.160 --> 00:20:51.880 tailored to various industries, including but not limited to, engineering, 345 00:20:52.000 --> 00:20:57.480 medical practitioners, in construction, nonprofits, devents, management, attorneys, and financial 346 00:20:57.519 --> 00:21:01.759 services experience the power of best analytics, backed by a 347 00:21:01.759 --> 00:21:04.559 commitment to our clients in a higher level of knowledge 348 00:21:04.960 --> 00:21:07.920 and Invisible Ink Consulting, we strive to deliver the best 349 00:21:07.960 --> 00:21:11.720 service you can get, making your financial journey seamless and rewarding. 350 00:21:12.640 --> 00:21:16.400 Choose Invisible Ink Consulting for a brighter financial future your 351 00:21:16.440 --> 00:21:21.039 success out priority. Please visit us at www dot invisibleink, 352 00:21:21.240 --> 00:21:25.160 dot co, dot seta to reach us www dot invisiblelink, 353 00:21:25.319 --> 00:21:26.519 dot co dotzt A. 354 00:21:28.039 --> 00:21:31.599 Welcome back again for the lovers of golf. We hear 355 00:21:32.279 --> 00:21:36.599 talking with District, the new CEO of PGA, talking about 356 00:21:36.599 --> 00:21:40.400 golf realizing and lending a little bit more about the 357 00:21:40.559 --> 00:21:44.319 PGA today, Ditric, I mean, I see you've got a 358 00:21:44.440 --> 00:21:49.519 Tattleis back behind you. You really really listen to be 359 00:21:49.599 --> 00:21:54.119 someone who has a relationship with the Taitleist, do you, well? 360 00:21:54.160 --> 00:21:58.160 The PGA is a relationship with Titleist and what we 361 00:21:58.240 --> 00:22:02.920 call a kushnet, which is start Joy and they they 362 00:22:03.000 --> 00:22:08.960 the patron of our Pathway to Membership program and what 363 00:22:09.480 --> 00:22:12.680 that is is there's sort of two ways to get 364 00:22:12.720 --> 00:22:15.880 into the PGA as a member and to study the 365 00:22:15.880 --> 00:22:19.519 PJ program. So you can either do as I said, 366 00:22:19.559 --> 00:22:22.960 two pathways. The one is what we call an associate pathway, 367 00:22:23.759 --> 00:22:27.240 and the associate pathway is you have to find a 368 00:22:27.319 --> 00:22:29.880 job within the industry. You've got to have a handicap 369 00:22:29.960 --> 00:22:32.960 less than four, you have to go some through some 370 00:22:33.000 --> 00:22:37.759 sort of safeguarding process which which just allows us to 371 00:22:37.759 --> 00:22:40.640 make sure that you don't have a criminal record, you know, 372 00:22:40.960 --> 00:22:44.440 you know, the normal safety things, and then you are 373 00:22:44.480 --> 00:22:47.599 able to join the PJA as an associate. So you 374 00:22:47.680 --> 00:22:50.079 do that as a full time employee at a club 375 00:22:50.559 --> 00:22:52.559 and then on a yearly basis that they go to 376 00:22:52.640 --> 00:22:56.119 a residential where they then study for the week and 377 00:22:56.160 --> 00:22:58.119 then they go back to the workplace and they work 378 00:22:58.160 --> 00:23:01.519 within the industry. Now, the other partway is what they 379 00:23:01.640 --> 00:23:04.119 what we call a provider pathway, which is what I did. 380 00:23:04.720 --> 00:23:07.839 You we have seven providers throughout the country that that 381 00:23:08.359 --> 00:23:12.559 give our education and then there's students that join those providers. 382 00:23:13.200 --> 00:23:16.599 They stay amateurs so they can play, but they study 383 00:23:16.640 --> 00:23:19.039 full time, full time. They don't work within the industry. 384 00:23:19.240 --> 00:23:22.200 So they do their studies for the three years and 385 00:23:22.240 --> 00:23:25.799 then after that they would then join the PGAs as 386 00:23:25.839 --> 00:23:28.279 a member, and then they would start their process. They 387 00:23:28.319 --> 00:23:31.480 do one thousand hours at a golf club and then 388 00:23:31.519 --> 00:23:34.279 they would either do a teaching ability test and a 389 00:23:34.319 --> 00:23:37.759 playing ability test, and then they would become a member. 390 00:23:37.839 --> 00:23:40.880 So sorry I diverted a little bit there, but but 391 00:23:41.000 --> 00:23:45.519 your titleist is our patron of that program, which which 392 00:23:45.559 --> 00:23:47.519 allows us to do the good work we do. So 393 00:23:47.599 --> 00:23:50.200 we're very thankful for their for their support in that. 394 00:23:51.559 --> 00:23:54.680 I mean, you know, you sound like someone who's very, 395 00:23:54.759 --> 00:23:56.920 very busy. How often do you play golf? 396 00:23:59.440 --> 00:24:02.200 I think you you play more golf than what I do. 397 00:24:02.319 --> 00:24:04.599 I mean, I come from a I come from a 398 00:24:04.640 --> 00:24:09.039 management background, so I for the last eighteen or twenty years, 399 00:24:09.079 --> 00:24:12.160 I've worked either in a golf club. So I started 400 00:24:12.200 --> 00:24:16.640 as a person that just you know, cleaned golf carts, 401 00:24:17.759 --> 00:24:19.279