WEBVTT 1 00:00:00.160 --> 00:00:01.639 Oh Medal that are. 2 00:00:45.200 --> 00:00:48.920 Hello, and welcome to the show. This is the Cult 3 00:00:49.280 --> 00:00:50.520 of Conspiracy. 4 00:00:50.840 --> 00:00:51.960 My name is Jacob. 5 00:00:53.200 --> 00:00:55.359 And today we are going to be diving in on 6 00:00:55.520 --> 00:00:59.039 Black Friday, a lot of the conspiracy surrounding it, not 7 00:00:59.159 --> 00:01:03.079 just the historic origins of it, but consumerism as a whole, 8 00:01:03.159 --> 00:01:06.239 where it all began with human culture. And then we're 9 00:01:06.239 --> 00:01:08.560 going to take a side step into the history of 10 00:01:08.599 --> 00:01:12.400 Black Friday, talk about some of the more racial connotations 11 00:01:12.400 --> 00:01:14.680 to Black Friday, believe it or not, and then talk 12 00:01:14.719 --> 00:01:18.359 about how these stores are basically screwing us as buyers. 13 00:01:18.359 --> 00:01:21.319 They're marking up prices just to make it seem like 14 00:01:21.359 --> 00:01:23.599 they're giving us a massive discounted Black Friday. 15 00:01:24.000 --> 00:01:24.719 It's a whole thing. 16 00:01:25.040 --> 00:01:27.760 My amazing co host Ravenle has done the majority of 17 00:01:27.760 --> 00:01:30.319 the research on this episode, so I am just excited 18 00:01:30.359 --> 00:01:31.040 to get in on it. 19 00:01:31.840 --> 00:01:34.439 Heck, yeah, I'm totally excited to dive in on this. 20 00:01:34.519 --> 00:01:36.760 So there's actually quite a bit of research about the 21 00:01:36.799 --> 00:01:40.799 consumerism aspect of Black Friday and the history kind of 22 00:01:40.840 --> 00:01:43.439 has If you go to TikTok, there's all sorts of 23 00:01:43.439 --> 00:01:47.079 stuff about controversy when it comes to the term Black Friday. 24 00:01:47.159 --> 00:01:49.200 So I wanted to kind of touch on the controversy 25 00:01:49.280 --> 00:01:54.439 aspect self. M. Yeah, the term Black Friday is that. 26 00:01:54.359 --> 00:01:59.040 Because of the racial epithets, Yes, of course, yep, yeah, 27 00:01:59.120 --> 00:01:59.599 it must be. 28 00:02:01.200 --> 00:02:06.519 So there's a lot of misinformation. I looked more into 29 00:02:06.599 --> 00:02:07.719 the best I could find. 30 00:02:07.760 --> 00:02:08.599 It's just to make. 31 00:02:08.479 --> 00:02:11.919 Sure that what they were, what it's being claimed is 32 00:02:11.960 --> 00:02:14.039 not actually tied to Black Friday. 33 00:02:14.159 --> 00:02:16.479 So but yeah, there's a lot. 34 00:02:16.280 --> 00:02:19.039 Of interesting We could spend like days just talking about 35 00:02:19.039 --> 00:02:22.520 consumerism in and of itself and how they use psychology 36 00:02:22.560 --> 00:02:26.840 against us to be able to promote this consumerism appetite 37 00:02:26.879 --> 00:02:30.039 within America for the last fifty years or more or 38 00:02:30.120 --> 00:02:31.639 less longer than that. 39 00:02:31.919 --> 00:02:34.520 Yeah, So with that being said, we are actually going 40 00:02:34.599 --> 00:02:37.120 to kickstart this off with the conversation of what. 41 00:02:37.199 --> 00:02:40.120 Is consumerism as a whole? Where did it begin? 42 00:02:40.680 --> 00:02:43.520 How is it something that led into our society as old? 43 00:02:43.520 --> 00:02:46.039 Because we've talked about this a million times on this show. 44 00:02:46.560 --> 00:02:50.039 America is a nation of consumers, right, and yes we 45 00:02:50.120 --> 00:02:53.680 do produce certain things, this is true. But if you 46 00:02:53.680 --> 00:02:56.080 were to take a snapshot of America as opposed to 47 00:02:56.080 --> 00:02:59.319 a snapshot of the vast majority of other countries, I 48 00:02:59.319 --> 00:03:01.599 think it's a pretty fair assessment to say that America 49 00:03:01.719 --> 00:03:03.240 is a consumerist nation. 50 00:03:04.000 --> 00:03:06.759 That being said, it's not like we pioneered that. 51 00:03:07.280 --> 00:03:08.639 We're not the ones that came up with the by 52 00:03:08.639 --> 00:03:11.360 any means, but we adopted it and let it just 53 00:03:11.599 --> 00:03:14.039 breed into our society to a level that I honestly 54 00:03:14.080 --> 00:03:15.639 don't think we'll ever be able to break from. 55 00:03:15.960 --> 00:03:18.439 I don't think it'll ever go away, not for us. 56 00:03:18.439 --> 00:03:23.840 And actually, and actually it's spreading and infecting other countries. 57 00:03:24.159 --> 00:03:27.919 Black Friday is now being adopted by multiple countries throughout 58 00:03:27.919 --> 00:03:32.560 the world globally, is shifting how everyone actually quote unquote 59 00:03:32.599 --> 00:03:36.199 celebrates the time around Thanksgiving. It's more or less they've 60 00:03:36.479 --> 00:03:40.879 adopted the Black Friday traditions and having this massive sale. 61 00:03:40.759 --> 00:03:43.520 Which is crazy also because most countries don't celebrate Thanksgiving. 62 00:03:44.240 --> 00:03:46.919 They do not, but they are doing. They're kind of 63 00:03:46.960 --> 00:03:50.800 falling in a line because so many Americans are purchasing 64 00:03:50.879 --> 00:03:54.639 online now that they want to capitalize on the market 65 00:03:54.759 --> 00:03:59.039 of consumerism through US, and so now their countries are 66 00:03:59.080 --> 00:04:01.520 actually pating just like ours is. 67 00:04:02.240 --> 00:04:04.159 And I think that's kind of a double edged sword too. 68 00:04:04.319 --> 00:04:07.439 On the one hand, because we're a consumer's nation, all 69 00:04:07.479 --> 00:04:12.199 these manufacturing agencies from around the world realize, Okay, our 70 00:04:12.240 --> 00:04:16.399 sales skyrocket from the last week of November to the 71 00:04:16.480 --> 00:04:18.920 end of the year, specifically in America. 72 00:04:19.000 --> 00:04:19.920 What's this all about? 73 00:04:20.240 --> 00:04:22.839 So I think they're on the money making aspect of it, 74 00:04:22.879 --> 00:04:24.600 they see it for what it is. But on the 75 00:04:24.639 --> 00:04:28.639 other side of it too, American culture is a thing 76 00:04:28.680 --> 00:04:30.480 that bleeds into other countries. 77 00:04:30.120 --> 00:04:33.160 As well, right just like Chinese culture. 78 00:04:33.519 --> 00:04:36.600 Chinese culture absolutely does as well. But like what's hot 79 00:04:36.600 --> 00:04:39.839 in America right now, other countries pay attention to I 80 00:04:39.879 --> 00:04:44.240 couldn't tell you what's hot in Australia right now, Like 81 00:04:44.480 --> 00:04:47.120 I honestly couldn't tell you because we don't really typically 82 00:04:47.120 --> 00:04:49.480 pay attention to it. But I bet somebody in Australia 83 00:04:49.519 --> 00:04:51.240 could tell you what's hot in America right now. 84 00:04:51.839 --> 00:04:54.199 That's fair that. Actually, Australia is one of the main 85 00:04:54.240 --> 00:04:57.720 countries that have shifted towards adopting Black Friday, at least 86 00:04:57.720 --> 00:04:59.160 from what I've read. I know we have a couple 87 00:04:59.439 --> 00:05:02.800 Australian so maybe they could let us know next next 88 00:05:02.800 --> 00:05:04.480 Tuesday if that's a real thing or not. 89 00:05:05.160 --> 00:05:05.639 I do know. 90 00:05:05.680 --> 00:05:08.000 At one point in time, Australia was like four years 91 00:05:08.000 --> 00:05:10.800 ahead of us in fashion and that blew my mind. 92 00:05:10.839 --> 00:05:13.439 I don't know how and why they just like jumped 93 00:05:13.480 --> 00:05:15.000 it to the front of the line on that one. 94 00:05:15.040 --> 00:05:17.000 But I remember I was going to a church in 95 00:05:17.040 --> 00:05:19.160 Baton Rouge and that was one of these churches, you know, 96 00:05:19.240 --> 00:05:21.800 one of these big mega churches. And everything that comes 97 00:05:21.839 --> 00:05:24.279 out of Hillsong out of Australia is like the best 98 00:05:24.279 --> 00:05:24.759 thing ever. 99 00:05:24.839 --> 00:05:26.480 And fine, I have nothing against that. 100 00:05:26.600 --> 00:05:29.839 But we would see these concerts of these Hillsong United 101 00:05:29.879 --> 00:05:33.120 singers and they were dressed really like crazy to us, 102 00:05:33.199 --> 00:05:35.959 I'm like, what are they wearing? Why is this dude 103 00:05:36.000 --> 00:05:38.680 wearing a v NEX shirt that goes down past his stern? 104 00:05:38.759 --> 00:05:41.000 Them, like, is what is happening right now? 105 00:05:41.279 --> 00:05:45.439 Cut to four years later, American metrosexual males were dressing 106 00:05:45.480 --> 00:05:47.480 like this and I was like, wait what And I 107 00:05:47.480 --> 00:05:50.120 did more research into it, Like no, no, Australia is 108 00:05:50.279 --> 00:05:53.519 at least back in the early two thousands was four 109 00:05:53.600 --> 00:05:56.000 years ahead of us in fashion. So it's crazy how 110 00:05:56.079 --> 00:05:58.600 certain cultural things other countries are ahead of us. On 111 00:05:59.040 --> 00:06:01.920 other cultural things, they are striving to be more like us. 112 00:06:02.319 --> 00:06:04.879 Apparently Black Friday is one of those things, which is 113 00:06:04.920 --> 00:06:07.639 really crazy to me, but it may I will say. 114 00:06:07.959 --> 00:06:11.079 I will say, uh, Chinese culture, like when it comes 115 00:06:11.120 --> 00:06:14.000 to like little figurines and like the pop mart and 116 00:06:14.040 --> 00:06:19.639 all of that, I have them too. Yeah, yeah, the 117 00:06:19.639 --> 00:06:22.879 little boo boos, the little figurines I have. If those 118 00:06:22.920 --> 00:06:24.959 of you that are actually watching, I am at my 119 00:06:25.240 --> 00:06:28.600 home studio, my new en so you'll see all sorts 120 00:06:28.600 --> 00:06:31.800 of interesting things behind me. But yeah, I know that's 121 00:06:31.920 --> 00:06:36.240 bled and hard into America and that's become a huge 122 00:06:36.240 --> 00:06:39.399 consumer aspect. I mean, the one lady that on YouTube 123 00:06:39.759 --> 00:06:42.000 all she does is open stuff and she has like 124 00:06:42.160 --> 00:06:46.439 fourteen point six million view like followers on TikTok. Yeah, 125 00:06:46.480 --> 00:06:51.040 and my kids are like obsessed with watching unboxing unboxing. 126 00:06:51.439 --> 00:06:53.680 That is a whole thing to the point of how 127 00:06:53.759 --> 00:06:56.439 consumerism is such a thing in America. I don't know 128 00:06:56.480 --> 00:06:58.160 this for a fact. I don't know if France has 129 00:06:58.240 --> 00:07:01.279 a booming unboxed video. 130 00:07:01.040 --> 00:07:02.439 Tracks actually from the UK. 131 00:07:03.040 --> 00:07:06.480 Oh shut up, no, no, they they have it just 132 00:07:06.519 --> 00:07:08.920 as much as we do. Like the UK is actually 133 00:07:08.920 --> 00:07:11.680 adopted quite a bit from America when it comes to 134 00:07:12.199 --> 00:07:13.480 consumerism and. 135 00:07:14.839 --> 00:07:15.519 What do you call it? 136 00:07:15.519 --> 00:07:17.959 Black Friday, I'd be very interested to see what her 137 00:07:18.000 --> 00:07:21.079 analytics look like as far as which age range is 138 00:07:21.120 --> 00:07:25.360 her like target demographic, but also what country her. 139 00:07:25.319 --> 00:07:30.879 Listeners probably like fifteen. 140 00:07:29.879 --> 00:07:32.800 Americans or not American. See that's my point. 141 00:07:32.879 --> 00:07:35.959 Even if somebody in India is doing unboxing thing, their 142 00:07:36.079 --> 00:07:38.079 parents probably think that is the dumbest shit they've ever 143 00:07:38.079 --> 00:07:40.319 heard of in their life. But they're looking at their 144 00:07:40.360 --> 00:07:43.160 algorithm like, look, these Americans eat this shit up. 145 00:07:43.160 --> 00:07:44.879 It's the craziest things. I don't know. 146 00:07:44.959 --> 00:07:48.360 Maybe maybe India also has an insane unboxing trend that's 147 00:07:48.360 --> 00:07:50.560 going on with their algorithms and their tiktoks. 148 00:07:50.600 --> 00:07:52.000 I don't know. 149 00:07:52.639 --> 00:07:55.680 Yeah, the people in America love watching unboxing videos and 150 00:07:56.079 --> 00:07:57.319 unpackaging in general. 151 00:07:57.399 --> 00:07:58.040 It's crazy. 152 00:07:58.439 --> 00:07:59.680 It's saying, oh. 153 00:07:59.680 --> 00:08:00.800 It's a but anyway. 154 00:08:00.879 --> 00:08:03.600 Anyway, So to Ravenley's point, if you would like to 155 00:08:03.680 --> 00:08:05.639 see what we are, First of all, if you want 156 00:08:05.639 --> 00:08:08.199 to see her gorgeous home studio, I highly recommend you 157 00:08:08.279 --> 00:08:10.720 check it out. But also we would like to see 158 00:08:11.000 --> 00:08:13.040 y'all the books, all the bones, all the la booboos, 159 00:08:13.079 --> 00:08:15.240 the things. But if you would also like to see 160 00:08:15.279 --> 00:08:17.079 the video and the articles that we are going to 161 00:08:17.120 --> 00:08:19.480 be talking about this evening, the only place to go 162 00:08:19.519 --> 00:08:21.680 to see the video would be to go to patreon 163 00:08:21.759 --> 00:08:25.199 dot com slash Cult of Conspiracy Podcast. When you join 164 00:08:25.279 --> 00:08:27.040 up for one of the tiers over there, you will 165 00:08:27.079 --> 00:08:31.800 get completely unfettered access to all of our affiliates and 166 00:08:31.879 --> 00:08:33.440 all of the programs that we put out to one 167 00:08:33.480 --> 00:08:34.720 place to get our video content. 168 00:08:35.320 --> 00:08:38.600 You will also get come almost mess that one up. 169 00:08:38.639 --> 00:08:44.600 You will get completely emotional fluency. But also if you 170 00:08:44.600 --> 00:08:46.559 sign up for that Third Eye All the Way Open tier, 171 00:08:46.600 --> 00:08:47.960 you will be able to join us for our Cult 172 00:08:48.000 --> 00:08:50.559 Member Live that we host every Tuesday night at nine 173 00:08:50.600 --> 00:08:51.279 pm Central. 174 00:08:51.720 --> 00:08:52.519 It's a fun time. 175 00:08:52.559 --> 00:08:56.799 It's a conglomeration of cult members from all over the world. Actually, 176 00:08:57.159 --> 00:08:59.360 we keep finding more people from outside the country that 177 00:08:59.440 --> 00:09:01.320 join in on t's. 178 00:09:00.600 --> 00:09:02.000 A lot of I love it to death. 179 00:09:02.360 --> 00:09:03.440 So if you would like to be a part of 180 00:09:03.480 --> 00:09:06.000 the Cult collective every Tuesday night, come in and join 181 00:09:06.039 --> 00:09:08.440 that Third Eye All the Way Open tier. But if 182 00:09:08.440 --> 00:09:10.399 you sign up for that five dollars tier, you will 183 00:09:10.399 --> 00:09:13.399 get unfettered access to all the videos, completely commercial free listening. 184 00:09:13.440 --> 00:09:15.399 You'll be able to see everything that's going on. You'll 185 00:09:15.399 --> 00:09:17.399 get the shows a couple of days in advance. Not 186 00:09:17.559 --> 00:09:19.639 to mention, we also are running a promo right now 187 00:09:20.240 --> 00:09:22.519 if you sign up for one whole year of Patreon, 188 00:09:22.879 --> 00:09:25.559 you get three months free. To throw this out there. 189 00:09:25.759 --> 00:09:27.559 If you sign up for the ten dollars third Eye 190 00:09:27.519 --> 00:09:29.200 all the way open tier and you sign up for 191 00:09:29.240 --> 00:09:32.120 the entire year, it's only ninety dollars, so you're literally 192 00:09:32.120 --> 00:09:36.639 getting three months absolutely free. Just find me a network 193 00:09:36.759 --> 00:09:39.720 or a streaming service that's offering you that much content 194 00:09:39.799 --> 00:09:40.919 for that little of a price. 195 00:09:41.399 --> 00:09:42.240 Directed to you. 196 00:09:42.960 --> 00:09:46.320 Good luck, good luck anyway, all right, without further ado, 197 00:09:46.360 --> 00:09:47.919 I'm gonna go ahead and share the screen and we 198 00:09:47.960 --> 00:09:49.879 are gonna get after it. We're gonna start off with 199 00:09:49.919 --> 00:09:53.919 a VIDIA and we're gonna learn about the history of consumerism. 200 00:09:53.960 --> 00:09:57.399 Where did it come from? How did it really come about? 201 00:09:58.039 --> 00:10:01.440 Right, because it's such a prevalent theme in our society today. 202 00:10:01.840 --> 00:10:04.000 But if you look back throughout the course of human history, 203 00:10:04.000 --> 00:10:06.960 that has not been a thing right for the majority, 204 00:10:07.360 --> 00:10:10.080 the vast majority, as a matter of fact of human existence. 205 00:10:10.679 --> 00:10:14.279 It has been about surviving and thriving as a society. 206 00:10:14.919 --> 00:10:18.960 But your average person did not have the means nor 207 00:10:19.039 --> 00:10:21.000 the funds to afford. 208 00:10:20.679 --> 00:10:22.039 Small luxury items. 209 00:10:22.720 --> 00:10:26.000 Cut to in the last two hundred years, that's just 210 00:10:26.039 --> 00:10:27.080 been the way of the world. 211 00:10:27.480 --> 00:10:29.879 So when did this start and how did it start? 212 00:10:30.159 --> 00:10:32.039 Let's learn about it together, good cult members. 213 00:10:32.320 --> 00:10:35.039 I will say shout out to this for most do 214 00:10:35.120 --> 00:10:37.159 I know? Oh, I said, I will say shout out 215 00:10:37.200 --> 00:10:39.919 to the School of Life. They that's the YouTube that 216 00:10:39.960 --> 00:10:42.279 we're watching. You should everyone should check it out. They 217 00:10:42.320 --> 00:10:44.159 actually have a lot of really good videos. 218 00:10:44.519 --> 00:10:47.240 Absolutely, shout out to the School of Life YouTube channel. 219 00:10:47.240 --> 00:10:49.600 Matter of fact, I'm gonna source them a subscribe while 220 00:10:49.600 --> 00:10:51.519 I'm at it. All right, let's check it out. 221 00:10:52.120 --> 00:10:56.000 Most of history, the overwhelming majority of the Earth's inhabitants 222 00:10:56.200 --> 00:11:00.000 have owned more or less nothing. The close they stood 223 00:11:00.159 --> 00:11:03.120 up in some bowls of pot and a pan, perhaps 224 00:11:03.120 --> 00:11:05.519 a broom, and if things were going really well, a 225 00:11:05.559 --> 00:11:11.200 few farming implements. Nations, and peoples remained consistently poor. Global 226 00:11:11.240 --> 00:11:14.080 GDP did not grow at all from year to year. 227 00:11:14.480 --> 00:11:16.919 The world was in aggregate as hard up in eighteen 228 00:11:17.000 --> 00:11:20.639 hundred as it had been at the beginning of time. However, 229 00:11:20.960 --> 00:11:23.679 starting in the early eighteenth century in the countries of 230 00:11:23.720 --> 00:11:29.000 northwestern Europe, a remarkable phenomenon occurred. Economies began to expand 231 00:11:29.320 --> 00:11:33.240 and wages to rise. Families who'd never before had any 232 00:11:33.279 --> 00:11:36.279 money beyond what they needed just to survive. Found they 233 00:11:36.320 --> 00:11:39.600 could go shopping for small luxuries a comb or a mirror, 234 00:11:39.840 --> 00:11:42.840 a sparse out of underwear, a pillow, some thicker boots 235 00:11:42.919 --> 00:11:47.039 or a towel. Their expenditure created a virtuous economic cycle. 236 00:11:47.440 --> 00:11:50.279 The more they spent, the more businesses grew, the more 237 00:11:50.320 --> 00:11:53.960 wages rose. By the middle of the eighteenth century, observers 238 00:11:54.000 --> 00:11:56.720 recognized that they were living through a period of epochal 239 00:11:56.799 --> 00:12:00.600 change that historians have since described as the world's first 240 00:12:00.759 --> 00:12:04.320 consumer revolution. It was in Britain where the changes were 241 00:12:04.320 --> 00:12:08.039 most marked. Enormous new industries sprang up to cater for 242 00:12:08.039 --> 00:12:10.759 the widespread demand for goods that had once been the 243 00:12:10.799 --> 00:12:12.000 preserve of the very rich. 244 00:12:12.039 --> 00:12:12.639 Alone. 245 00:12:12.919 --> 00:12:16.960 In England cities, you could buy furniture from Chippendale, Heppelwhite 246 00:12:17.000 --> 00:12:20.679 and Sherton, pottery from Wedgewood and Derby, cutlery from the 247 00:12:20.720 --> 00:12:24.360 smitheries of Sheffield, and hats, shoes and dresses featured in 248 00:12:24.399 --> 00:12:27.399 the best selling magazines like The Gallery of Fashion and 249 00:12:27.639 --> 00:12:31.279 The Ladies Magazine. Styles for clothes and hair, which had 250 00:12:31.320 --> 00:12:35.440 formerly gone unchanged for decades, now altered every year, often 251 00:12:35.480 --> 00:12:40.200 in extremely theatrical and impractical directions. In the early seventeen seventies, 252 00:12:40.279 --> 00:12:43.000 there was a craze for decorated wigs so tall that 253 00:12:43.120 --> 00:12:45.559 tops could only be accessed by standing on a chair. 254 00:12:46.000 --> 00:12:49.320 It was fun for the cartoonists, so vivid and numerous 255 00:12:49.360 --> 00:12:52.879 with the consumer novelties that the austere doctor Johnson Riley 256 00:12:52.960 --> 00:12:55.879 wandered where the prisoners were also soon to be hanged 257 00:12:55.919 --> 00:12:58.960 in a new way. The Christian Church looked on and 258 00:12:59.000 --> 00:13:02.840 did not approve. Up and down England, clergymen delivered bitter 259 00:13:02.919 --> 00:13:06.919 sermons against the new materialism. They called it vanity, which 260 00:13:07.120 --> 00:13:09.799 was a sin. Sons and daughters were to be kept 261 00:13:09.840 --> 00:13:12.879 away from shops. God would not look kindly on those 262 00:13:12.879 --> 00:13:15.879 who paid more attention to household decoration than the state 263 00:13:15.919 --> 00:13:19.759 of their souls. But there now emerged an intellectual revolution 264 00:13:20.120 --> 00:13:23.559 that sharply altered the understanding of the role of vanity 265 00:13:23.720 --> 00:13:27.240 in an economy. In seventeen twenty three, a London physician 266 00:13:27.279 --> 00:13:31.559 called Bernard Mandeville published an economic tract titled The Fable 267 00:13:31.639 --> 00:13:35.240 of the Bees, which proposed that, contrary to centuries of 268 00:13:35.320 --> 00:13:41.480 religious and moral thinking, what made countries rich and therefore safe, honest, generous, spirited, 269 00:13:41.519 --> 00:13:46.240 and strong was a very minor, unelevated, and apparently undignified 270 00:13:46.240 --> 00:13:50.120 activity shopping for pleasure. It was the consumption of what 271 00:13:50.200 --> 00:13:55.399 Mandeville called fripperies, hats, bonnets, gloves, butter dishes, soup treenes, 272 00:13:55.440 --> 00:13:58.600 shoehorns and hair clips that provided the engine for national 273 00:13:58.679 --> 00:14:01.559 prosperity and allow now the government to do in practice 274 00:14:01.799 --> 00:14:05.039 what the Church only knew how to sermonize about in theory, 275 00:14:05.480 --> 00:14:08.159 make a genuine difference to the lives of the week 276 00:14:08.200 --> 00:14:11.840 and the poor. The only way to generate wealth, argued Mandeville, 277 00:14:12.039 --> 00:14:15.679 was to ensure high demand for absurd and unnecessary things. 278 00:14:16.039 --> 00:14:19.919 Of course, no one needed embroidered handbags, silk line slippers, 279 00:14:20.000 --> 00:14:22.279 or ice creams, but it was a blessing that they 280 00:14:22.279 --> 00:14:25.240 could be prompted by fashion to want them for. On 281 00:14:25.279 --> 00:14:28.480 the back of demand for such trifles, workshops could be built, 282 00:14:28.600 --> 00:14:33.120 apprentices trained, and hospitals funded. Mandeville shocked his audience with 283 00:14:33.159 --> 00:14:35.799 the starkness of the choice he placed before them. A 284 00:14:35.919 --> 00:14:40.159 nation could either be very high minded, spiritually elevated, intellectually 285 00:14:40.200 --> 00:14:44.200 refined and dirt poor, or a slave to luxury, in 286 00:14:44.279 --> 00:14:48.919 idle consumption and very rich. Manderville's dark thesis went on 287 00:14:49.000 --> 00:14:52.440 to convince almost all the great Anglophone economists and political 288 00:14:52.440 --> 00:14:56.360 thinkers of the eighteenth century. There were nevertheless, some occasional 289 00:14:56.360 --> 00:14:58.519 departures from the new economic orthodoxy. 290 00:14:59.720 --> 00:15:03.159 So I gotta say, just on the onset here, I 291 00:15:03.200 --> 00:15:07.759 don't inherently disagree with the theories here that Jesus I 292 00:15:07.759 --> 00:15:10.919 can't speak the thesis itself. I'm not saying that it's 293 00:15:10.919 --> 00:15:13.240 a one hundred percent fact, but I at least can 294 00:15:13.360 --> 00:15:17.320 understand the platform that these gentlemen were speaking from when 295 00:15:17.320 --> 00:15:19.600 it came to how they were looking at how society 296 00:15:19.679 --> 00:15:23.840 was drifting and consumerism and material possessions were. 297 00:15:23.679 --> 00:15:26.879 On the rise. I can at least appreciate the standpoint. 298 00:15:27.639 --> 00:15:31.639 I do agree though, that without making the least country rich, 299 00:15:31.720 --> 00:15:36.080 he's providing more jobs and having at least providing more 300 00:15:36.120 --> 00:15:38.600 income for a lot of people that had nothing. So 301 00:15:39.360 --> 00:15:41.039 it sucks that it was kind of in the way 302 00:15:41.080 --> 00:15:44.039 of consumerism. But I mean, at that point, what else 303 00:15:44.080 --> 00:15:44.679 are you going to do? 304 00:15:45.480 --> 00:15:46.399 I mean, but that's the thing. 305 00:15:46.480 --> 00:15:51.200 Once somebody has disposable income, more often than not, they're 306 00:15:51.240 --> 00:15:56.240 going to spend it. It's essentially the early form of Reaganomics, right, 307 00:15:56.240 --> 00:15:57.440 trickle down economics. 308 00:15:57.480 --> 00:15:58.000 If you will. 309 00:15:58.279 --> 00:16:01.080 If the wealthy have more money, they're to buy more shit, 310 00:16:01.200 --> 00:16:04.679 which gives more companies money, which pays their employees more money. 311 00:16:04.759 --> 00:16:07.879 And I mean that's literally the backbone of what has 312 00:16:07.960 --> 00:16:11.120 led the American economy since the Great Depression onward. I 313 00:16:11.120 --> 00:16:14.080 would argue since before, but realistically since like the end 314 00:16:14.080 --> 00:16:17.320 of World War Two. So I mean, I get what 315 00:16:17.360 --> 00:16:20.600 he's saying now as far as the whole morality clause 316 00:16:20.600 --> 00:16:24.120 of it, again, I don't inherently agree with it, but 317 00:16:24.200 --> 00:16:26.879 I can at least appreciate the standpoint that they're coming from. 318 00:16:27.159 --> 00:16:29.799 They're talking about basically, for you to be a moral 319 00:16:29.840 --> 00:16:34.480 and upright person, you shouldn't be concerned with consumerism and 320 00:16:34.559 --> 00:16:38.279 material wealth. But that doesn't necessarily mean that everybody who 321 00:16:38.360 --> 00:16:42.960 has material wealth is a immoral person either, But per 322 00:16:42.960 --> 00:16:44.879 the day and age, I could at least appreciate where 323 00:16:44.879 --> 00:16:46.159 they're coming from. 324 00:16:46.320 --> 00:16:49.120 But anyway, let's continue. 325 00:16:49.120 --> 00:16:51.679 One of the most spirited and impassioned voices was that 326 00:16:51.759 --> 00:16:56.240 of Switzerland's greatest philosopher, Jeanjacques Russo. Shocked by the impact 327 00:16:56.279 --> 00:16:59.080 of the consumer revolution on the manners an atmosphere of 328 00:16:59.080 --> 00:17:02.720 his native Geneva, he called for a return to a simpler, 329 00:17:02.879 --> 00:17:05.599 older way of life, of the sort he had experienced 330 00:17:05.640 --> 00:17:08.759 in alpine villages or read about in traveler's accounts of 331 00:17:08.759 --> 00:17:10.359 the native tribes of North America. 332 00:17:11.359 --> 00:17:13.400 That also is kind of remnant to how many people 333 00:17:13.440 --> 00:17:16.880 you see that are starting subsistence farms to like go 334 00:17:17.000 --> 00:17:20.319 off grid, even though they are in the country where 335 00:17:20.559 --> 00:17:22.440 we have everything we could ever want. More and more 336 00:17:22.480 --> 00:17:23.720 people are working. 337 00:17:23.400 --> 00:17:26.039 Their ass off to get as off grid as possible. 338 00:17:26.640 --> 00:17:29.119 So I think again, some of these people were just 339 00:17:29.160 --> 00:17:30.960 way ahead of their time, honestly. 340 00:17:31.279 --> 00:17:34.319 But yeah, anyway, let's continue. 341 00:17:34.400 --> 00:17:37.279 In the remote corners of Appenzell or the vast forests 342 00:17:37.279 --> 00:17:41.279 of Missouri, there was blessedly no concern for fashion and 343 00:17:41.319 --> 00:17:45.839 no one upmanship around hair extensions. Russeau recommended closing Geneva's 344 00:17:45.880 --> 00:17:49.400 borders and imposing crippling taxes on luxury goods so that 345 00:17:49.400 --> 00:17:54.000 people's energies could be redirected towards non material values. He 346 00:17:54.039 --> 00:17:58.640 looked back with fondness to the austere martial spirit of Sparta. However, 347 00:17:58.799 --> 00:18:01.880 even if Russo disagreed with Mandeville, he did not seek 348 00:18:01.880 --> 00:18:05.279 to deny the basic premise behind his analysis. It truly 349 00:18:05.279 --> 00:18:08.440 appeared to be a choice between decadent consumption and wealth 350 00:18:08.440 --> 00:18:12.160 on the one hand, and virtuous restraint and poverty on 351 00:18:12.200 --> 00:18:16.519 the other. It was simply that Russo unusually preferred virtue 352 00:18:16.759 --> 00:18:20.279 to wealth. The parameters of this debate have continued to 353 00:18:20.319 --> 00:18:23.640 dominate economic thinking ever since. We re encounter them in 354 00:18:23.720 --> 00:18:28.839 ideological arguments between capitalists and communists, and free marketeers and environmentalists. 355 00:18:29.279 --> 00:18:32.039 But for most of us, the debate is no longer pertinent. 356 00:18:32.359 --> 00:18:35.079 We simply accept that we will live in consumer economies 357 00:18:35.359 --> 00:18:38.880 with some very unfortunate side effects to them. Crass advertising, 358 00:18:38.960 --> 00:18:42.400 foodstuffs that are unhealthy for us, products that are disconnected 359 00:18:42.440 --> 00:18:45.400 from any reasonable assessment of our needs. All this in 360 00:18:45.440 --> 00:18:48.119 exchange for economic growth and high employment. 361 00:18:48.799 --> 00:18:52.880 Okay, side note though, Oh no, Mina already spend like 362 00:18:52.960 --> 00:18:55.079 forty five minutes to an hour to take a shit, 363 00:18:55.079 --> 00:18:57.880 which is absolutely ridiculous. You want to give them golf 364 00:18:58.519 --> 00:19:01.920 little tank golf set up, yo. You guys, You guys 365 00:19:02.119 --> 00:19:04.519 would just live on the twilet. You guys would die 366 00:19:04.559 --> 00:19:06.000 on the toilet, Yeah. 367 00:19:05.759 --> 00:19:09.680 On something just like Elvis. Ridiculous, I'll die like the King. 368 00:19:10.160 --> 00:19:13.400 Okay, but also ridiculous thing I've ever seen. I knew 369 00:19:13.400 --> 00:19:15.400 you were gonna stop and say something about it. As 370 00:19:15.440 --> 00:19:17.440 soon as I saw. As soon as I thought, I 371 00:19:17.480 --> 00:19:17.759 was like. 372 00:19:17.759 --> 00:19:20.160 This mother, like, so all right, real quick. 373 00:19:20.160 --> 00:19:22.839 For anybody who's just listening and not on Patreon, first 374 00:19:22.880 --> 00:19:24.160 of all, what are you doing right? 375 00:19:24.200 --> 00:19:25.559 You need to be on Patreon to see. 376 00:19:25.359 --> 00:19:26.240 What we're talking about here. 377 00:19:26.640 --> 00:19:30.920 But secondly, uh, the product that he was talking about, 378 00:19:31.000 --> 00:19:33.160 it's basically you could see a dude on the toilet. 379 00:19:33.200 --> 00:19:35.240 You just see him from the knees down, and there's 380 00:19:35.279 --> 00:19:37.920 like a putting green around his feet, and he's got 381 00:19:37.960 --> 00:19:40.640 a little miniature putter and a couple of golf balls. 382 00:19:40.680 --> 00:19:43.279 So like, while you're while you're dropping a douche, you 383 00:19:43.319 --> 00:19:45.759 can go ahead and try to, you know, work on 384 00:19:45.839 --> 00:19:47.960 your stroke game with a golf club. 385 00:19:48.039 --> 00:19:51.640 And obviously there's no zero practical reason. 386 00:19:51.799 --> 00:19:54.359 It was ridiculous thing I've ever seen in my life. 387 00:19:54.720 --> 00:19:56.640 I now want one so bad. 388 00:19:57.200 --> 00:20:00.000 There you go, You've you've fallen into the trap of consumers. 389 00:20:00.039 --> 00:20:02.160 Them they got me by the balls. They know what 390 00:20:02.279 --> 00:20:05.839 makes me go, Yes, that's a really good idea. I'm sorry, Okay, 391 00:20:05.880 --> 00:20:08.920 I'm a product ovid. I suppose I do. 392 00:20:09.079 --> 00:20:12.240 When we were watching that, though I do agree with 393 00:20:12.440 --> 00:20:14.799 both of them that the simpler way of life of 394 00:20:14.839 --> 00:20:19.680 at least enjoying your family, your community and doing that 395 00:20:19.759 --> 00:20:23.640 kind of stuff is definitely more beneficial for humans overall 396 00:20:24.440 --> 00:20:27.799 than consuming things because you'll see later on with the 397 00:20:28.359 --> 00:20:30.559 what it does to your brain and like the dopamine 398 00:20:30.599 --> 00:20:32.799 dumps and stuff like that. But there's actually an argument 399 00:20:32.880 --> 00:20:36.480 to be had in science behind it that, for example, 400 00:20:36.559 --> 00:20:40.920 having a community garden actually benefits people mentally and emotionally 401 00:20:41.480 --> 00:20:44.319 better than when they are gardening alone first off, and 402 00:20:44.400 --> 00:20:47.079 when they're garden and when they're just not gardening at all. 403 00:20:47.440 --> 00:20:49.359 So going back to your roots and being. 404 00:20:49.160 --> 00:20:52.359 Able to share some type of community and gardening and 405 00:20:52.359 --> 00:20:56.279 stuff like that outside is more beneficial than getting the 406 00:20:56.279 --> 00:20:58.759 dopamine highs you're getting from spending money. 407 00:20:59.160 --> 00:21:01.839 Well, that's also a double edged sword, right, talking about 408 00:21:02.119 --> 00:21:05.799 eating unhealthy foods for instance, Right, a community garden a 409 00:21:06.039 --> 00:21:09.079 puts real nutrition back into your body and b you 410 00:21:09.119 --> 00:21:11.000 get more of a sense of community from it, and 411 00:21:11.039 --> 00:21:14.920 that's excellent as opposed to the more consumeristic way of things. 412 00:21:14.960 --> 00:21:17.640 And like, yeah, you now can go to a factory 413 00:21:17.680 --> 00:21:19.839 and get a job, or pick up a craft and 414 00:21:19.880 --> 00:21:22.400 get a job, and that's excellent and you'll have more income, 415 00:21:22.640 --> 00:21:24.799 but you won't grow your own food as a result 416 00:21:24.839 --> 00:21:27.720 of that. So now you are left basically at the 417 00:21:27.759 --> 00:21:31.240 whim of whatever the company that's making the food puts 418 00:21:31.279 --> 00:21:33.559 in there. And of course they're a company that's trying 419 00:21:33.559 --> 00:21:35.559 to make more money, so they're going to cut cost 420 00:21:35.680 --> 00:21:39.039 and put more cheaper filling materials into their food, which 421 00:21:39.039 --> 00:21:42.119 means that your health is going to suffer as a result. 422 00:21:42.400 --> 00:21:46.200 So on the one hand, it is either a you 423 00:21:46.279 --> 00:21:47.000 can be. 424 00:21:47.000 --> 00:21:50.359 Relatively poorer and work a farm and your family can 425 00:21:50.400 --> 00:21:53.640 eat or b you'll be relatively more wealthy and your 426 00:21:53.640 --> 00:21:56.200 family will eat whatever is available at the store. 427 00:21:57.279 --> 00:21:59.720 It actually lowers crime too. I think that's one of 428 00:21:59.720 --> 00:22:02.799 my I think that's one of the most interesting aspects 429 00:22:02.839 --> 00:22:06.880 of a community garden, as it actually statistically lowers crime. 430 00:22:07.160 --> 00:22:09.480 And they put one of the first community gardens they 431 00:22:09.480 --> 00:22:13.519 actually did a study on was in Detroit. Really mm hmm, 432 00:22:13.880 --> 00:22:16.559 there's there, and they have one in Chicago too. They 433 00:22:16.599 --> 00:22:19.759 have they have some in certain areas that are inherently 434 00:22:20.000 --> 00:22:23.640 filled with crime, and they actually didn't destroy the gardens. 435 00:22:24.039 --> 00:22:27.920 They continuously built them up and help the community. And 436 00:22:27.960 --> 00:22:30.920 it actually a lot of the people that had criminal 437 00:22:30.960 --> 00:22:34.079 backgrounds ended up working in the gardens and it gave 438 00:22:34.119 --> 00:22:36.720 them a sense of purpose and it helped them not 439 00:22:36.920 --> 00:22:39.599 want to go back to jail or committed crime. 440 00:22:40.519 --> 00:22:43.079 See, I thought you were going a different direction with 441 00:22:43.160 --> 00:22:46.079 that at first. When you say the lowers crime, I'm thinking, yeah, 442 00:22:46.079 --> 00:22:47.319 because who's going to rob. 443 00:22:47.160 --> 00:22:49.119 A poor farmer like you? 444 00:22:49.200 --> 00:22:53.039 No, no, as cabbages, Like what's up? Like you're gonna 445 00:22:53.039 --> 00:22:54.519 go rob the dud with a flat screen. But you're 446 00:22:54.559 --> 00:22:58.559 talking about actually putting community gardens into poverty and crime 447 00:22:58.599 --> 00:23:01.400 stricken cities and they actually helps reduce crime. 448 00:23:01.440 --> 00:23:03.559 And that's a statistic that's been proven. 449 00:23:04.200 --> 00:23:07.279 Yes, I actually did a huge project on this. This 450 00:23:07.480 --> 00:23:12.000 was my one of my big final projects for graduating. 451 00:23:12.039 --> 00:23:14.319 I was I really wanted to do a community garden 452 00:23:14.319 --> 00:23:16.839 here and I actually got approved by the HUA and 453 00:23:17.680 --> 00:23:20.599 was moving forward to building it. There is a lot 454 00:23:20.680 --> 00:23:23.599 of benefits to community gardens, and actually they're not that 455 00:23:23.720 --> 00:23:27.319 difficult to really start up. You can find a community 456 00:23:27.319 --> 00:23:31.119 applaud a land and there's a lot of amazing companies 457 00:23:31.160 --> 00:23:34.759 in America that will actually donate product to you as 458 00:23:34.759 --> 00:23:37.119 long as you have a business plan to show. And 459 00:23:37.160 --> 00:23:40.119 it's amazing because people will actually inherently they don't want 460 00:23:40.160 --> 00:23:41.759 to do the startup work because they're. 461 00:23:41.640 --> 00:23:43.519 Kind of like, eh, this is going to get ruined, 462 00:23:43.559 --> 00:23:44.880 the teenagers going to ruin it. 463 00:23:45.319 --> 00:23:48.640 But then once people start actually going to it, it's 464 00:23:48.920 --> 00:23:53.279 the science behind. It's quite fascinating how it helps bring 465 00:23:53.359 --> 00:23:56.799 back the old ways of community, even in places where 466 00:23:56.839 --> 00:23:59.000 you think that no one would have it any longer. 467 00:24:00.319 --> 00:24:01.039 Fascinating. 468 00:24:01.839 --> 00:24:04.039 Wow, super side ten agent, But. 469 00:24:04.359 --> 00:24:07.000 Now I'm here for it. Abs fucking lutely. All right, 470 00:24:07.039 --> 00:24:08.000 let's get back to the video. 471 00:24:08.759 --> 00:24:14.039 We have chosen wealth over virtue. An irony laden acceptance 472 00:24:14.039 --> 00:24:16.880 of this dichotomy is what underpins the approach of many 473 00:24:16.960 --> 00:24:21.240 pop artists in mid twentieth century America. For example, Klaiss 474 00:24:21.240 --> 00:24:25.279 Oldenburg developed a reputation for taking modest consumer items, many 475 00:24:25.319 --> 00:24:29.359 of them food related, and reproducing them enormous scale, usually 476 00:24:29.400 --> 00:24:33.359 in outdoor settings in vibrant polyester l vinyl. In city 477 00:24:33.400 --> 00:24:35.920 squares where one might once have expected to find statues 478 00:24:35.920 --> 00:24:39.200 in honor of political leaders or religious saints, one now 479 00:24:39.240 --> 00:24:43.960 came across outsize Hamburger's giant cheesecakes, huge fries decked with ketchup, 480 00:24:44.480 --> 00:24:47.559 or perhaps Oldenburg's most famous work, a twelve meter high 481 00:24:47.640 --> 00:24:52.119 stainless steel inverted ice cream cone. Oldenburg's vast versions of 482 00:24:52.200 --> 00:24:56.440 small things playfully directed our attention to the peculiar dependence 483 00:24:56.480 --> 00:24:59.559 of modern economies on the mass consumption of what are, 484 00:25:00.000 --> 00:25:04.400 in human terms, some deeply negligible products. Yet the scale 485 00:25:04.400 --> 00:25:08.799 of Oldenburg's objects was only superficially absurd because it rather 486 00:25:08.839 --> 00:25:14.480 precisely reflected that actual importance in our collective economic destinies. Nevertheless, 487 00:25:14.640 --> 00:25:18.039 as Oldenburg seemed to concede, it was peculiar to be 488 00:25:18.079 --> 00:25:20.880 living in a civilization founded on the back of buns 489 00:25:20.920 --> 00:25:24.759 and sweetened tomato paste, a bathos hinted at by the deflated, 490 00:25:25.039 --> 00:25:28.720 detO mescent appearance of many of the giant burghers, hot dogs, 491 00:25:28.720 --> 00:25:32.559 and pizzas. The one question that's rarely been asked is 492 00:25:32.559 --> 00:25:35.759 whether there might be a way to attenuate a dispiriting choice, 493 00:25:36.000 --> 00:25:38.640 to draw on the best aspects of consumerism on the 494 00:25:38.640 --> 00:25:42.279 one hand and high mindedness on the other, without suffering 495 00:25:42.440 --> 00:25:47.079 there were sides, moral decadence and profound poverty. Might it 496 00:25:47.079 --> 00:25:49.759 be possible for a society to develop that allows for 497 00:25:49.839 --> 00:25:53.839 consumer spending and therefore provides employment and welfare? Yet of 498 00:25:53.839 --> 00:25:57.200 a kind directed at something other than vanities and superfluities. 499 00:25:57.920 --> 00:26:01.480 Might we shot for something other than not? In other words, 500 00:26:01.640 --> 00:26:05.160 might we have wealth and a degree of virtue. It 501 00:26:05.279 --> 00:26:08.400 is this possibility of which we find some intriguing hints 502 00:26:08.440 --> 00:26:11.839 in the work of Adam Smith, an eighteenth century economist, 503 00:26:12.119 --> 00:26:15.359 too often read as a blunt apologist for all aspects 504 00:26:15.400 --> 00:26:18.519 of consumerism, but in fact one of its more subtle 505 00:26:18.599 --> 00:26:21.920 and visionary analysts. In his book The Wealth of Nations, 506 00:26:21.920 --> 00:26:25.319 published in seventeen seventy six, Adam Smith seems at points 507 00:26:25.359 --> 00:26:29.559 willing to concede to key aspects of Manderville's argument consumer 508 00:26:29.640 --> 00:26:33.400 societies do help the poor by providing employment based around 509 00:26:33.400 --> 00:26:38.359 satisfying what are often rather suboptimal purchases. Smith was as 510 00:26:38.400 --> 00:26:41.680 ready as other economists to mock the triviality of some 511 00:26:41.759 --> 00:26:47.480 consumer choices while admiring their consequences. All those embroidered lace handkerchiefs, 512 00:26:47.759 --> 00:26:51.039 duel snuff boxes, and miniature temples made of cream for dessert. 513 00:26:51.559 --> 00:26:55.960 They were flippant, he conceded, but they encouraged trade, created employment, 514 00:26:56.039 --> 00:26:59.599 and generated immense wealth, and could therefore be firmly defended 515 00:26:59.640 --> 00:27:03.799 on this score alone. However, Smith held out some fascinating 516 00:27:03.799 --> 00:27:07.079 hopes for the future. He pointed out that consumption didn't 517 00:27:07.119 --> 00:27:11.480 invariably have to involve the trading of frivolous things. He 518 00:27:11.519 --> 00:27:14.359 had seen the expansion of the Edinburgh book trade and 519 00:27:14.440 --> 00:27:17.839 knew how large a market higher education might become. He 520 00:27:17.920 --> 00:27:21.160 understood how much wealth was being accumulated through the construction 521 00:27:21.240 --> 00:27:25.359 of Edinburgh's extremely handsome and noble new Town. He understood 522 00:27:25.359 --> 00:27:28.319 that humans have many higher needs that require a lot 523 00:27:28.319 --> 00:27:31.519 of labor in intelligence and work to fulfill, but that 524 00:27:31.559 --> 00:27:35.759 lie outside of capitalist enterprise as conceived of by realists 525 00:27:35.799 --> 00:27:39.559 like Bernard Mandeville. Among these on need for education, for 526 00:27:39.599 --> 00:27:43.799 self understanding, for beautiful cities, and for rewarding social lives. 527 00:27:44.599 --> 00:27:45.960 You know, I think there's something to be said for 528 00:27:46.000 --> 00:27:49.000 that as well. To the point of mister Smith here, 529 00:27:49.920 --> 00:27:53.519 think of even Gutenberg with his printing press. That was 530 00:27:53.599 --> 00:27:58.119 an innovation that was spurred on by consumerism in a sense, 531 00:27:58.480 --> 00:28:01.039 but it was also spurred on by the need of 532 00:28:01.119 --> 00:28:04.319 the people to get more literature in their hands. So 533 00:28:04.400 --> 00:28:08.359 there is a positivity towards at least a fraction of 534 00:28:08.400 --> 00:28:13.519 the consumerism conversation. But there are also so many downsides, 535 00:28:13.519 --> 00:28:15.039 and there are so many people that are willing to 536 00:28:15.119 --> 00:28:18.759 go to the worst possible aspects of it and just 537 00:28:18.839 --> 00:28:21.440 kind of wallow there. So I can understand that too. 538 00:28:22.359 --> 00:28:23.400 I agree with him too. 539 00:28:24.000 --> 00:28:27.000 Yeah, there's got to be a happy balance, otherwise you 540 00:28:27.119 --> 00:28:33.440 become well like your stereotypical American in today's day in age, 541 00:28:33.440 --> 00:28:33.920 I suppose. 542 00:28:34.240 --> 00:28:36.799 But yeah, anyway, let's continue. 543 00:28:37.279 --> 00:28:40.480 The ultimate goal of capitalism, in Adam Smith's view, was 544 00:28:40.519 --> 00:28:45.200 to tackle happiness in all its complexities, psychological and not 545 00:28:45.240 --> 00:28:49.440 just merely material. The capitalism of our times still hasn't 546 00:28:49.599 --> 00:28:53.440 entirely come round to resolving the awkward choices that Bernard 547 00:28:53.480 --> 00:28:57.000 Mandeville and Joshaques Russau circled. But the crucial hope for 548 00:28:57.039 --> 00:28:59.240 the future is that we may not forever need to 549 00:28:59.279 --> 00:29:04.000 be making money of rather exploitative, silly or vain consumer appetites. 550 00:29:04.359 --> 00:29:07.720 That we may also learn to generate enormous profits from 551 00:29:07.880 --> 00:29:12.160 helping people as consumers and producers in the truly important 552 00:29:12.160 --> 00:29:15.880 and ambitious aspects of their lives. The reform of capitalism 553 00:29:16.160 --> 00:29:19.519 hinges on an odd sounding but critical task, a new 554 00:29:19.640 --> 00:29:23.640 kind of consumerism, the conception of an economy focused around 555 00:29:23.680 --> 00:29:28.160 buying and selling services and goods focused on our higher needs. 556 00:29:31.240 --> 00:29:35.960 Absolutely, we will circle back to that in a little bit. 557 00:29:36.079 --> 00:29:40.359 But there is a new wave of thinking actually coming 558 00:29:40.400 --> 00:29:43.240 into twenty twenty five verse how it has been in 559 00:29:43.279 --> 00:29:49.000 the last decade for consumerism. Okay, okay, where it plays 560 00:29:49.039 --> 00:29:52.759 in with Black Friday. There is a lot of different 561 00:29:52.880 --> 00:29:54.319 aspects that are happening with that. 562 00:29:55.279 --> 00:30:01.279 Okay, So now let's dive into fastercapital, dot com consumerism, 563 00:30:01.960 --> 00:30:06.039 basically consumerism in the US, a closer look at the phenomenons. 564 00:30:06.079 --> 00:30:09.119 We are going to start off right here in section one, 565 00:30:09.680 --> 00:30:13.759 Understanding Consumerism in the US ravenly do you want to 566 00:30:13.799 --> 00:30:14.279 read this one? 567 00:30:15.079 --> 00:30:18.160 Yeah? I actually have in my phone because I'm blind, people, 568 00:30:18.279 --> 00:30:22.799 so I need it to where I can actually see it. 569 00:30:22.799 --> 00:30:26.119 It says, Understanding consumerism in the US. Consumerism is a 570 00:30:26.200 --> 00:30:28.759 term that has become deeply in green in the fabric 571 00:30:28.839 --> 00:30:32.319 of American society. It refers to the culture of excessive 572 00:30:32.359 --> 00:30:36.359 consumption and the constant desire for material possessions. In the 573 00:30:36.440 --> 00:30:39.680 United States, consumerism is not just a way of life, 574 00:30:39.759 --> 00:30:42.920 but it is also an economic and social phenomenon that 575 00:30:43.000 --> 00:30:47.000 has shaped the country's identity. To truly understand consumerism in 576 00:30:47.039 --> 00:30:52.119 the US, we must do dive into origins, explore impact 577 00:30:52.200 --> 00:30:56.319 on individuals in society, and examine the various perspectives surrounding 578 00:30:56.359 --> 00:30:59.400 the complex issue. So this is actually kind of a 579 00:30:59.400 --> 00:31:02.160 little bit late fee of different stuff, but it is 580 00:31:02.200 --> 00:31:04.720 actually all really important. So the number one thing is 581 00:31:04.880 --> 00:31:09.759 historical contexts consumerism in the US can we trace back 582 00:31:09.759 --> 00:31:12.599 to the post World War two era, when the country 583 00:31:12.720 --> 00:31:16.599 experienced a period of rapid economic growth and prosperity. This 584 00:31:16.720 --> 00:31:20.799 gave rise to the middle class with this sorry dispose 585 00:31:21.920 --> 00:31:24.920 sorry by that I lost my place, disposable income, and 586 00:31:25.000 --> 00:31:28.839 an inclination to spend. The introduction of new technologies and 587 00:31:28.880 --> 00:31:31.960 innovations such as the television and advertising also played a 588 00:31:31.960 --> 00:31:36.599 significant role in fueling consumerism. The desire for material possessions 589 00:31:36.640 --> 00:31:40.640 became deeply ingreened in the American psyche, and the mindset 590 00:31:40.759 --> 00:31:44.920 has sorry making persisted to this day. 591 00:31:45.279 --> 00:31:46.480 And that's the thing that we said. 592 00:31:46.519 --> 00:31:50.160 The post World War two era in America, basically all 593 00:31:50.240 --> 00:31:52.759 the big manufacturing facilities around the world just got the 594 00:31:52.799 --> 00:31:55.279 ship bombed out of them for the past few years. 595 00:31:55.599 --> 00:31:58.279 So post World War two, America was one of the 596 00:31:58.279 --> 00:32:00.920 only real dominant players in the world that had a 597 00:32:01.079 --> 00:32:05.880 strong manufacturing backbone that was all ready to go, that 598 00:32:06.000 --> 00:32:08.599 wasn't damaged, and the workforce just got home and they 599 00:32:08.599 --> 00:32:11.799 were looking to get back to work. So we were 600 00:32:11.920 --> 00:32:14.759 kind of like the one stop shop for so many things. 601 00:32:14.759 --> 00:32:17.240 That's why the fifties were seen as like the ultimate 602 00:32:17.319 --> 00:32:20.480 era of prosperity in America. But then when you cut 603 00:32:20.559 --> 00:32:24.319 into the propagandization of everything with your boy Bernese, we 604 00:32:24.440 --> 00:32:26.599 did an episode on him, I feel like two months ago. 605 00:32:26.640 --> 00:32:31.880 Probably it all tied together to make American consumerism what 606 00:32:31.920 --> 00:32:33.000 it is today, for sure. 607 00:32:33.799 --> 00:32:36.960 Yeah, there's a whole article actually tied to Black Friday. 608 00:32:37.039 --> 00:32:41.640 How the title read the nineteen fifties destroyed America as 609 00:32:41.680 --> 00:32:42.160 we know it. 610 00:32:42.720 --> 00:32:44.119 I agree, yep. 611 00:32:44.279 --> 00:32:47.640 And it talked all about consumerism and how your old 612 00:32:47.640 --> 00:32:50.079 boy did all sorts of stuff, and about how they 613 00:32:50.440 --> 00:32:53.480 pushed propaganda and how they pushed the narrative of consumerism. 614 00:32:53.519 --> 00:32:56.960 That's actually when they changed how they manufactured a lot 615 00:32:57.000 --> 00:33:00.400 of a lot of products. They started to shift out 616 00:33:00.440 --> 00:33:02.759 of making it to where it would last a long 617 00:33:02.799 --> 00:33:04.559 time to making it to where it broke. 618 00:33:04.920 --> 00:33:09.680 So that way bought that too. Was it an engineered obsolescence? 619 00:33:09.920 --> 00:33:10.079 Right? 620 00:33:10.119 --> 00:33:13.359 The Phoebus Cartel with their light bulbs that were guaranteed 621 00:33:13.400 --> 00:33:15.440 to burn out after like a thousand hours of use, 622 00:33:15.519 --> 00:33:17.960 regardless if they could make something last longer, but they're 623 00:33:17.960 --> 00:33:19.640 not going to make money that way, you know. 624 00:33:20.480 --> 00:33:23.440 Yeah, there's a video that I was looking for that 625 00:33:23.839 --> 00:33:27.039 I actually took a class on this, and it was 626 00:33:27.200 --> 00:33:28.200 an awesome video. 627 00:33:28.319 --> 00:33:30.160 It broke it down really simply. 628 00:33:30.200 --> 00:33:31.759 It was kind of cartooning, but it broke it down 629 00:33:31.799 --> 00:33:35.480 really simply, and it showed you the different products that 630 00:33:35.799 --> 00:33:40.799 lasted for you know, seventy years prior to the nineteen fifties, 631 00:33:40.880 --> 00:33:44.599 and then what they did to change even just a small. 632 00:33:44.319 --> 00:33:45.799 Component inside of it. 633 00:33:46.119 --> 00:33:48.559 But you couldn't replace that component because there was no 634 00:33:48.680 --> 00:33:52.160 way no one was manufacturing that component any longer. 635 00:33:52.440 --> 00:33:54.480 So you had to buy an entire new thing. 636 00:33:55.079 --> 00:33:58.599 And then the information about how to replace a lot 637 00:33:58.599 --> 00:34:01.759 of the little components was just obsolete and gone, and 638 00:34:01.799 --> 00:34:04.079 so people were just like, well, now what do I do? 639 00:34:04.119 --> 00:34:06.039 I had to buy a new one, and then they 640 00:34:06.079 --> 00:34:08.199 have to work harder to be able to buy more. 641 00:34:08.559 --> 00:34:10.320 And then it's this whole cycle. 642 00:34:10.000 --> 00:34:13.519 That they created to make sure that people continuously bought 643 00:34:13.679 --> 00:34:18.079 product that will break like even even our generation. I know, 644 00:34:18.159 --> 00:34:20.679 I've said it a million times. Man, this used to 645 00:34:20.679 --> 00:34:23.280 be awesome. Why do I need to replace this? Like 646 00:34:23.400 --> 00:34:25.840 my Apple laptop that's sitting in front of me, I've 647 00:34:25.880 --> 00:34:28.920 had it seven years, but I can no longer upgrade 648 00:34:28.960 --> 00:34:32.360 it anymore, and so now I need a new laptop 649 00:34:32.599 --> 00:34:34.920 if I want to use all these different systems, because 650 00:34:35.119 --> 00:34:37.519 they purposely made it to where I have to buy 651 00:34:37.639 --> 00:34:41.920 a brand new laptop every couple of years. And it's 652 00:34:41.960 --> 00:34:45.519 it's it's very intelligent, and it's very decidiate. 653 00:34:46.599 --> 00:34:51.199 It's just yeah, no, it's I understand why the companies 654 00:34:51.199 --> 00:34:54.039 are doing it, but it also screws the consumer. But 655 00:34:54.199 --> 00:34:57.880 it's another double edged sword. So like, for instance, your 656 00:34:58.079 --> 00:35:01.719 average everyday handyman repair man, that used to be a 657 00:35:01.760 --> 00:35:04.079 really good craft to get into. You could fix a 658 00:35:04.199 --> 00:35:06.159 wash machine, you could fix a dryer, you could fix 659 00:35:06.159 --> 00:35:08.840 a stove, you could you know, fuck with the electronics 660 00:35:09.199 --> 00:35:10.280 in a television set. 661 00:35:10.440 --> 00:35:13.559 You were the guy. If you were the repairman. 662 00:35:14.360 --> 00:35:17.079 That is something that has gone by the wayside because 663 00:35:17.519 --> 00:35:19.679 now even if you call the repairman to come to 664 00:35:19.719 --> 00:35:21.599 your house, first of all, you're paying the up charge 665 00:35:21.599 --> 00:35:23.920 for them just to show up. Secondly, they're gonna look 666 00:35:23.960 --> 00:35:25.880 at it and say, yeah, there's this one little component. 667 00:35:26.360 --> 00:35:28.440 I could change it, but I'm gonna have a hard 668 00:35:28.440 --> 00:35:30.639 time even finding that. It'll be a whole lot easier 669 00:35:30.719 --> 00:35:32.719 for you to just replace the whole thing. So now 670 00:35:32.760 --> 00:35:34.880 what would have been a forty dollars repair plus the 671 00:35:34.960 --> 00:35:37.480 surcharge of him coming out, is now you having to 672 00:35:37.519 --> 00:35:41.400 replace the entire dryer. And it's I remember working with 673 00:35:41.440 --> 00:35:44.639 my dad. He used to own laundromats around LSU, right, 674 00:35:44.679 --> 00:35:47.119 and so he got a very decent understanding of how 675 00:35:47.280 --> 00:35:50.320 washing machines and dryers worked, and he can repair a 676 00:35:50.360 --> 00:35:51.440 lot of them up. 677 00:35:51.480 --> 00:35:53.280 Until about the late nineties. 678 00:35:53.599 --> 00:35:56.400 After that, when everything got smart and everything got overly 679 00:35:56.440 --> 00:35:59.079 computerized to the level to where you have to be 680 00:35:59.119 --> 00:36:01.960 some sort of a certified service tech to do anything. 681 00:36:02.000 --> 00:36:05.280 It's like, no, no, we're just gonna have to buy 682 00:36:05.280 --> 00:36:07.320 a whole new one. It's a pain in the ass. 683 00:36:07.360 --> 00:36:08.840 And you could take that to your refrigerator, you can 684 00:36:08.880 --> 00:36:10.480 take that to your TV. Hell, you could take that 685 00:36:10.519 --> 00:36:11.039 to your car. 686 00:36:12.079 --> 00:36:15.880 M there's a lot of vehicles that they've purposely changed 687 00:36:15.920 --> 00:36:19.119 to where you can't actually replace stuff and do it yourself, 688 00:36:19.159 --> 00:36:22.679 and you have to go in because it's computerized, and 689 00:36:22.719 --> 00:36:25.480 if you mess up one sensor, it throws off all 690 00:36:25.559 --> 00:36:26.400 the sensors. 691 00:36:26.639 --> 00:36:26.880 Yep. 692 00:36:27.000 --> 00:36:31.320 And I think my favorite example is refrigerator, because there's 693 00:36:31.360 --> 00:36:34.239 a fridge that was made that can hold so much 694 00:36:34.320 --> 00:36:38.039 it's like it's deemed like the best refrigerator in history, 695 00:36:38.599 --> 00:36:41.639 and you can actually buy one. Still to this day, 696 00:36:41.719 --> 00:36:44.360 it's hard to get them. They're like seven thousand plus 697 00:36:44.400 --> 00:36:47.480 dollars because there's only so many left at this point. 698 00:36:47.960 --> 00:36:51.119 But they hold, they like never break, and they hold 699 00:36:51.159 --> 00:36:55.400 a massive amount versus the new refrigerators, where they last 700 00:36:55.760 --> 00:36:59.639 what maybe five seven years if you're lucky, something will 701 00:36:59.679 --> 00:37:02.760 go wrong in it, some kind of component, and most 702 00:37:02.760 --> 00:37:06.719 of them don't hold as much food as those refrigerators did, 703 00:37:07.039 --> 00:37:09.599 and so it's just it's little things. But those little 704 00:37:09.599 --> 00:37:12.000 things have added up over time to where now you're 705 00:37:12.039 --> 00:37:15.239 consistently having to replace everything in your house all the time. 706 00:37:15.480 --> 00:37:17.440 Why do I feel like that for refrigerator, that's like 707 00:37:17.480 --> 00:37:19.840 the everlasting fridge. Why do I feel like that was 708 00:37:19.840 --> 00:37:20.960 built in the seventies. 709 00:37:21.800 --> 00:37:24.000 It wasn't. It was built in the fifties, in them 710 00:37:24.519 --> 00:37:29.000 before before it started to change and shift. It is 711 00:37:29.000 --> 00:37:31.159 a really cool I want one, so about it's a 712 00:37:31.199 --> 00:37:33.960 really cool refrigerator. I actually, that's why I know how 713 00:37:34.000 --> 00:37:37.639 much it costs, because I've found them, and I may 714 00:37:37.719 --> 00:37:39.679 or may not be like, you know, watching it and 715 00:37:39.760 --> 00:37:40.440 wanting to get. 716 00:37:40.280 --> 00:37:43.039 One one day, but absolutely wow. 717 00:37:44.000 --> 00:37:48.400 So Number two materialism and identity. Consumerism in the US 718 00:37:48.480 --> 00:37:51.480 is closely tied to the concept of materialism, which is 719 00:37:51.519 --> 00:37:55.280 a belief that material possessions are essential for happiness and 720 00:37:55.320 --> 00:38:00.760 self worth. Many many individuals in American society measure their 721 00:38:00.760 --> 00:38:03.639 success in social status based on the things that they own. 722 00:38:04.159 --> 00:38:09.119 This emphasizes on the material wealth has that doesn't see, 723 00:38:09.400 --> 00:38:11.599 I might mess that up. Has led to a cultural 724 00:38:11.960 --> 00:38:17.079 constant consumption where individuals are always seeking the latest gadgets, 725 00:38:17.119 --> 00:38:21.079 fashion trends, luxury goods to validate their identity and social standings. 726 00:38:21.559 --> 00:38:24.599 Oh wow, that's been around though, for I mean, that's 727 00:38:24.719 --> 00:38:26.199 even the Romans did that though. 728 00:38:26.480 --> 00:38:28.599 Keeping up with the Jones is nothing new. That's for 729 00:38:28.679 --> 00:38:29.199 damn sure. 730 00:38:29.519 --> 00:38:30.719 That's been around forever. 731 00:38:31.119 --> 00:38:31.880 Like yeah. 732 00:38:32.639 --> 00:38:37.760 Number three economic implications. The US economy relies heavily on 733 00:38:37.840 --> 00:38:41.000 consumer spending, and the consumerism plays a crucial role in 734 00:38:41.119 --> 00:38:45.320 driving economic growth. The concetant demand for goods and services 735 00:38:45.360 --> 00:38:49.760 stimulates production and creates jobs. However, this reliance on consumer 736 00:38:49.800 --> 00:38:54.199 spinning also leaves the economy vulnerable for fluctuations in consumer 737 00:38:54.320 --> 00:38:57.760 confidence and spinning habits. The two thousand and eight financial 738 00:38:57.760 --> 00:39:00.840 crisis serves as a stark reminder of the risks associated 739 00:39:01.159 --> 00:39:03.679 with an overly consumer driven economy. 740 00:39:04.599 --> 00:39:06.039 That's a very fair point. 741 00:39:06.880 --> 00:39:09.880 Yeah, absolutely, I don't even remember what happened in two 742 00:39:09.880 --> 00:39:11.519 thousand and eight, to be honest with him. 743 00:39:12.360 --> 00:39:16.199 Let's see, that was the end of Bush's term. He 744 00:39:16.800 --> 00:39:18.719 was that wasn't a housing bubble. 745 00:39:19.880 --> 00:39:20.639 Maybe it was. 746 00:39:21.000 --> 00:39:23.360 Maybe I'm not even sure actually, but either way. 747 00:39:23.239 --> 00:39:24.079 It goes That's true. 748 00:39:24.199 --> 00:39:29.599 A consumerist nation is completely reliant on the fluctuations of 749 00:39:30.000 --> 00:39:32.159 the world economy. At that point, if the price of 750 00:39:32.239 --> 00:39:35.239 oil goes up, everything in your supermarket just went up. 751 00:39:35.760 --> 00:39:38.639 The farmer who's growing his own shit, Yeah, the price 752 00:39:38.679 --> 00:39:40.840 of oil going up might mean that it costs more 753 00:39:40.880 --> 00:39:44.119 to fill his tractor, but his family's gonna eat regardless, right. 754 00:39:44.199 --> 00:39:46.599 The bee farmer is gonna get the grain that he needs, 755 00:39:46.639 --> 00:39:48.000 to do what he has to do, and he's gonna 756 00:39:48.039 --> 00:39:51.000 everything's gonna be fine. It might cost a little bit more, 757 00:39:51.039 --> 00:39:53.079 but it's not gonna hit him as much as it 758 00:39:53.159 --> 00:39:56.159 hits the person who's a complete consumer start to finish. 759 00:39:56.239 --> 00:39:57.159 So I mean, I get it. 760 00:39:59.519 --> 00:40:00.559 Yes, I agree with you. 761 00:40:00.599 --> 00:40:04.360 There's actually a when I was talking about how people 762 00:40:04.400 --> 00:40:09.119 are shifting in their spending habits now versus before, there 763 00:40:09.239 --> 00:40:12.039 is a whole thing about I read this. I didn't 764 00:40:12.039 --> 00:40:14.360 even mean to, but I read this giant article. It 765 00:40:14.400 --> 00:40:17.039 was like twenty five pages long, but it was actually 766 00:40:17.079 --> 00:40:21.079 made for companies and how they can use target marketing 767 00:40:21.360 --> 00:40:25.280 and different marketing strategies to try and bridge the gap 768 00:40:25.320 --> 00:40:30.480 pretty much, because we're shifting into more sustainable wants and 769 00:40:31.000 --> 00:40:36.400 desires instead of a more personalization. Instead of just want, 770 00:40:36.440 --> 00:40:39.000 won't want I want like bulk of everything. No, I 771 00:40:39.039 --> 00:40:40.800 want it to be more personalized. I want it to 772 00:40:40.800 --> 00:40:43.559 be sustainable, I want it to be environmental friendly. And 773 00:40:43.599 --> 00:40:46.920 so now companies are having to shift their marketing strategies 774 00:40:46.960 --> 00:40:50.920 to try and compensate for the quote unquote loss because 775 00:40:51.239 --> 00:40:55.360 they're not as personalized to the consumers at this point. 776 00:40:55.519 --> 00:40:57.719 But the downside of that is that usually the consumer 777 00:40:57.760 --> 00:40:59.880 is the one that's eating the costs of all the 778 00:41:00.000 --> 00:41:03.039 those changes in innovations. Right, if a company goes a 779 00:41:03.039 --> 00:41:06.119 little more green, the price of their goods even if 780 00:41:06.159 --> 00:41:08.440 it's not needed, just seems to go up a little 781 00:41:08.480 --> 00:41:10.920 bit each time there's a new iteration of things. 782 00:41:11.159 --> 00:41:13.519 Same thing could be said for the geopolitical side of shit. 783 00:41:13.559 --> 00:41:17.079 When a tariff gets put down, right, the company should 784 00:41:17.119 --> 00:41:19.199 eat that cost, but they're not gonna. 785 00:41:19.239 --> 00:41:21.239 They're gonna put it on the people buying their shit. 786 00:41:22.000 --> 00:41:24.400 So when it really comes down to it, it comes 787 00:41:24.440 --> 00:41:27.320 down to the consumer, and they're they're just taking money 788 00:41:27.360 --> 00:41:28.480 every which way they can. 789 00:41:29.079 --> 00:41:30.000 That's the name of the game. 790 00:41:30.480 --> 00:41:34.920 M hm. So number four is environmental impact. Consumerism in 791 00:41:35.000 --> 00:41:39.320 the US has significant environmental consequences. The constant production and 792 00:41:39.400 --> 00:41:44.320 disposable of goods contributes to resource depletion, pollution, and waste accumulation. 793 00:41:45.159 --> 00:41:49.199 From the extraction of raw materials to the manufacturing process 794 00:41:50.000 --> 00:41:54.920 and the eventual disposal product products, each stage of consumer 795 00:41:55.199 --> 00:41:58.920 life cycle has an environmental footprint. The concept of sustainable 796 00:41:58.960 --> 00:42:01.920 consumption has gained traction in recent years as a response 797 00:42:01.960 --> 00:42:06.079 to these concerns, advocating for responsible and conscious consumer choices. 798 00:42:06.320 --> 00:42:08.760 Kind of just what I was just saying, that people 799 00:42:08.800 --> 00:42:13.440 are moving towards wanting to limit their carbon footprint, which 800 00:42:13.440 --> 00:42:16.519 I've kind of talked on before, that every person every 801 00:42:16.519 --> 00:42:20.400 household in America has quite a large significant carbon footprint 802 00:42:20.800 --> 00:42:23.920 and kind of waste footprint of what they're actually throwing away. 803 00:42:24.400 --> 00:42:26.639 Yeah, I don't like the term carbon footprint, but I 804 00:42:26.679 --> 00:42:28.800 do agree that we need as a whole, we need 805 00:42:28.840 --> 00:42:31.719 to create less trash. I don't think that's like a 806 00:42:31.760 --> 00:42:36.599 crazy hot take like the single use plastic water bottles. 807 00:42:37.360 --> 00:42:40.880 I'm not exactly a massive green person, but at the 808 00:42:40.920 --> 00:42:42.480 same time, I do believe we should take care of 809 00:42:42.519 --> 00:42:44.400 this earth as best we can to leave something good 810 00:42:44.400 --> 00:42:47.480 for our great grandchildren one day. Right that being said, 811 00:42:48.119 --> 00:42:51.719 if you have the ability to not use as much trash, 812 00:42:52.519 --> 00:42:55.800 like using stuff that's reusable, something you could wash, something 813 00:42:55.840 --> 00:42:58.599 you could repair, whatever else, that's just an inherent good 814 00:42:58.639 --> 00:43:02.079 across the board. I feel like more people are going 815 00:43:02.119 --> 00:43:06.159 in that direction, but it's kind of it's fighting an 816 00:43:06.199 --> 00:43:09.360 uphill battle at this point because our society was built 817 00:43:09.360 --> 00:43:10.840 off of single use items. 818 00:43:11.400 --> 00:43:16.280 It's not even that it's literally based on conveniency. That 819 00:43:16.400 --> 00:43:19.880 is what that is what's driving the market mainly now 820 00:43:19.880 --> 00:43:20.519 at this point. 821 00:43:20.559 --> 00:43:23.199 It even states that there was an article I was 822 00:43:23.239 --> 00:43:23.760 reading that. 823 00:43:23.679 --> 00:43:27.960 Stated tim that people will eat that extra ten percent 824 00:43:28.079 --> 00:43:31.519 discount just for the sake of conveniency that. 825 00:43:31.480 --> 00:43:34.079 It's it's not even about so like. 826 00:43:34.119 --> 00:43:37.480 Uber eats, for example, you know you're paying at least 827 00:43:37.519 --> 00:43:41.360 twenty dollars to have that food delivered to you, regardless 828 00:43:41.360 --> 00:43:43.760 of how much it is you're paying the delivery fee, 829 00:43:43.800 --> 00:43:46.880 the service fee, the tip, all of these things, but 830 00:43:46.960 --> 00:43:49.880 it's all about convenience, and they have hyper fixated and 831 00:43:49.920 --> 00:43:51.239 marketed on convenience. 832 00:43:51.639 --> 00:43:52.320 So now you're. 833 00:43:52.199 --> 00:43:56.000 Fighting even more of a battle because it's more convenient 834 00:43:56.079 --> 00:43:58.840 to have single serve product than it is to have 835 00:43:59.239 --> 00:44:03.320 bulk package because like, who has realistically, who has that 836 00:44:03.440 --> 00:44:07.199 much time in your day is as Americans to try 837 00:44:07.239 --> 00:44:11.480 to cut everything up, wash everything, put everything in containers, 838 00:44:11.960 --> 00:44:14.719 and do all the things yourselves. So they've marketed on 839 00:44:15.239 --> 00:44:19.360 us not having time the conveniency factor, and now we're 840 00:44:19.440 --> 00:44:21.679 kind of just battling this whole system and it's a 841 00:44:21.760 --> 00:44:26.320 vicious cycle of consumerism and conveniency and waste products. And 842 00:44:26.320 --> 00:44:29.079 then you have you know, states like here where they 843 00:44:29.119 --> 00:44:31.280 don't even have a good recycle program. 844 00:44:31.639 --> 00:44:33.960 It's absolutely appalling that there is. 845 00:44:34.119 --> 00:44:37.159 I've lived here over a decade and I have tried 846 00:44:37.239 --> 00:44:40.360 so hard to implement like recycling things that I've called 847 00:44:40.400 --> 00:44:43.960 companies and like, yeah, we totually do recycling. I'm like, okay, 848 00:44:43.960 --> 00:44:45.760 well do you have boxes to set up? 849 00:44:46.199 --> 00:44:46.400 Oh? 850 00:44:46.559 --> 00:44:49.159 No, you just kind of like throw it in a 851 00:44:49.199 --> 00:44:51.039 bag and we'll separate. And I was like, well, that's 852 00:44:51.159 --> 00:44:53.079 not how that works. I was like, do you want 853 00:44:53.119 --> 00:44:56.400 it in a clear plastic bag, because like normally, even 854 00:44:56.639 --> 00:44:58.960 in some places, you put it in a clear classic 855 00:44:59.119 --> 00:44:59.840 passic bag. 856 00:45:00.079 --> 00:45:02.400 You set it out front, and they're like, no, you. 857 00:45:02.440 --> 00:45:04.840 Just just put it in there. We're gonna we're gonna 858 00:45:04.840 --> 00:45:06.519 cycle through it. We're gonna go through And I'm like, no, 859 00:45:06.559 --> 00:45:07.440 you're not. You were no. 860 00:45:08.559 --> 00:45:11.199 I had a whole episode on that the recycling industry 861 00:45:11.239 --> 00:45:13.039 as a whole. I'm not saying the recycling is bad, 862 00:45:13.079 --> 00:45:18.440 but the quote unquote what's labeled as contaminated basically everything 863 00:45:18.480 --> 00:45:21.599 that the vast majority. I was like, ninety five percent 864 00:45:21.639 --> 00:45:23.960 of what you recycle actually just goes to a landfill 865 00:45:24.320 --> 00:45:26.400 because if it's let's say you have like a greasy 866 00:45:26.440 --> 00:45:30.960 pizza box happens to accidentally fall into the section for glass, 867 00:45:31.599 --> 00:45:34.360 now the entire truck has to be thrown away. Like 868 00:45:34.400 --> 00:45:37.239 nobody's nobody's like policing that it's and that's like a 869 00:45:37.320 --> 00:45:39.519 part of the recycling industry. It's not just like my 870 00:45:39.639 --> 00:45:43.119 hot take. There's articles and articles about this type of shit. 871 00:45:43.880 --> 00:45:46.719 But uh yeah, to your point, I wish that recycling 872 00:45:46.960 --> 00:45:50.519 was better and more efficient. 873 00:45:51.039 --> 00:45:51.559 It's just not. 874 00:45:51.960 --> 00:45:54.239 And I mean in Louisiana you'll have in the big cities, 875 00:45:54.280 --> 00:45:55.719 you'll have that. When we used to live in bad 876 00:45:55.719 --> 00:45:58.800 and Rouge growing up, we had a recycling bin, but 877 00:45:59.679 --> 00:46:02.199 we filled it and there was a recycling truck that 878 00:46:02.239 --> 00:46:04.639 would come by, the same way a trash truck comes 879 00:46:04.639 --> 00:46:07.880 by once a week and take your recyclables. That's only 880 00:46:07.920 --> 00:46:11.039 in cities though, that's out here in the rural areas. 881 00:46:11.079 --> 00:46:12.480 I mean, hell, the fact that we have a garbage 882 00:46:12.480 --> 00:46:14.599 truck come by instead of everybody burning their trash in 883 00:46:14.639 --> 00:46:16.159 the backyard is fucking great. 884 00:46:16.760 --> 00:46:22.639 Like that's that's insane, yep. And I mean we're all 885 00:46:22.639 --> 00:46:23.239 guilty of it. 886 00:46:23.280 --> 00:46:24.960 Even as I'm talking about how we need to make 887 00:46:25.079 --> 00:46:29.039 less trash, I'm guilty of it. For instance, paper plates, 888 00:46:29.320 --> 00:46:31.360 we get down on some paper plates. In my house, 889 00:46:31.960 --> 00:46:35.480 we have porcelain plates. We have you know, reusable and 890 00:46:35.519 --> 00:46:37.400 re washable plates and all that stuff. Like you said, 891 00:46:37.400 --> 00:46:40.079 it's the convenience it's so much easier to just throw 892 00:46:40.119 --> 00:46:43.000 that away and just not worry about more dishes. 893 00:46:43.360 --> 00:46:48.280 And the big one too, Yeah, exactly, little like reusable 894 00:46:48.320 --> 00:46:52.039 snack bags for kids, Like those are a big one 895 00:46:52.119 --> 00:46:55.400 because they're they're easy. But then either kids a lot 896 00:46:55.440 --> 00:46:57.840 of times throw them away, or like they get left 897 00:46:57.840 --> 00:46:59.679 places and people are just like I don't want to 898 00:46:59.679 --> 00:47:03.239 deal with it, or you know, trying to use glass containers. 899 00:47:03.599 --> 00:47:06.280 You know what if they get broken, you know, using 900 00:47:06.360 --> 00:47:08.880 metal containers, so they're gonna get lost or they can't 901 00:47:09.000 --> 00:47:11.320 they're not allowed in schools now or something like that. 902 00:47:11.360 --> 00:47:15.199 Like is definitely it is a double edged sword in 903 00:47:15.239 --> 00:47:19.039 so many ways of trying to do better and also 904 00:47:19.199 --> 00:47:21.360 still trying to live and manage all of the things 905 00:47:21.360 --> 00:47:23.360 that we've put on our plates, and how we are 906 00:47:23.400 --> 00:47:26.000 just kind of spread, all of us are spread so thin. 907 00:47:26.519 --> 00:47:29.000 Yeah, absolutely, okay, Number. 908 00:47:28.760 --> 00:47:34.880 Five Katrinques in Alternatives. Consumerism in the US is not 909 00:47:35.000 --> 00:47:39.119 without its critics. Some argue that the relentless pursuit of 910 00:47:39.159 --> 00:47:43.559 material possessions leads to a shallow and unfulfilling existence, as 911 00:47:43.599 --> 00:47:48.960 happiness and well being cannot be solely root that sorry, 912 00:47:49.079 --> 00:47:55.559 be silly derived from material wealth. Others highlight the growing wealth, inequity, 913 00:47:55.800 --> 00:48:01.159 and social divisions perpetrated by consumerism, with the affluent of 914 00:48:01.280 --> 00:48:02.599 minority gaining more. 915 00:48:04.360 --> 00:48:07.840 Nope, yeah, the affluent, Now you're good. The affluent minority 916 00:48:07.880 --> 00:48:10.239 gaining more while the majority struggles. 917 00:48:09.800 --> 00:48:10.400 To keep up. 918 00:48:11.480 --> 00:48:16.519 Alternatives to consumerism, such as minimalism and the sharing economy 919 00:48:16.599 --> 00:48:20.599 have emerged as a response to the critics, advocating for 920 00:48:20.760 --> 00:48:24.679 a simpler and more sustainable way of life. Understanding consumerism 921 00:48:24.719 --> 00:48:28.159 in the US requires an examination of all historical contexts, 922 00:48:28.360 --> 00:48:33.480 its impact on individuals in society, and the various perspectives 923 00:48:33.519 --> 00:48:38.360 surrounding the phenomenon. While consumerism has undoubtedly shaped American society 924 00:48:38.559 --> 00:48:42.000 and the economy, it is essential to critically evaluate its 925 00:48:42.000 --> 00:48:47.480 implications and explore alternative approaches to consumerism consumption. Only through 926 00:48:47.559 --> 00:48:51.400 a deeper understanding can we navigate the complexities of consumerism 927 00:48:51.440 --> 00:48:54.000 and strive for a more balanced and sustainable future. 928 00:48:55.320 --> 00:48:57.360 I think there's a lot of very great points that 929 00:48:57.400 --> 00:48:59.280 were made during that. As a matter of fact. 930 00:49:00.000 --> 00:49:02.320 I absolutely hate reading out loud, and I'm sorry to 931 00:49:02.480 --> 00:49:04.559 everyone that just had it is suffer through that. 932 00:49:05.079 --> 00:49:06.360 It's all good. It's all good. 933 00:49:06.480 --> 00:49:09.039 So I'm going to read the next section here, as 934 00:49:09.039 --> 00:49:12.880 we are talking about Black Friday, which is nothing more 935 00:49:12.920 --> 00:49:17.119 than a consumerism mecha, I can't even think of a 936 00:49:17.159 --> 00:49:21.920 better term to put onto it. This is as prime 937 00:49:22.000 --> 00:49:24.559 time as it gets for American consumerism and to see 938 00:49:24.559 --> 00:49:26.960 a bleed through to other countries. That's why we're looking 939 00:49:26.960 --> 00:49:29.039 into consumerism in the way that it is. So now 940 00:49:29.159 --> 00:49:33.360 let's go into this next one exploring the psychology behind consumption. 941 00:49:34.159 --> 00:49:37.760 Understanding consumer behavior is crucial for businesses seeking to thrive 942 00:49:37.840 --> 00:49:42.079 in today's competitive market. By delving into the psychology behind consumption, 943 00:49:42.440 --> 00:49:45.920 we can gain valuable insights into why individuals make specific 944 00:49:45.960 --> 00:49:47.079 purchasing decisions. 945 00:49:47.360 --> 00:49:48.599 This section aims. 946 00:49:48.280 --> 00:49:51.719 To shed light on the various factors that influence consumer behavior, 947 00:49:52.039 --> 00:49:56.679 for cultural and social influences to individual motivations and emotions. 948 00:49:56.760 --> 00:49:58.760 So now let's start off here with the cultural and 949 00:49:58.800 --> 00:50:03.199 social influences. Consumer behavior is heavily shaped by cultural and 950 00:50:03.239 --> 00:50:07.559 social factors. Culture encompasses the values, beliefs, and customs shared 951 00:50:07.559 --> 00:50:10.719 by a specific group of people, while social influences are 952 00:50:10.840 --> 00:50:15.079 the interactions and relationships individuals have with one another. Cultural 953 00:50:15.119 --> 00:50:18.119 factors such as language, religion, and social norms play a 954 00:50:18.159 --> 00:50:22.519 significant role in shaping consumer behavior. For example, in some cultures, 955 00:50:22.559 --> 00:50:27.639 it is customary to exchange gifts during specific holidays i e. Christmas, 956 00:50:28.239 --> 00:50:32.800 leading to increased consumer spending during those periods. Social influences, 957 00:50:32.800 --> 00:50:35.079 on the other hand, can be seen through the impact 958 00:50:35.119 --> 00:50:38.800 of reference groups such as family, friends and celebrities, or 959 00:50:38.840 --> 00:50:41.599 consumer choices. People often seek. 960 00:50:41.320 --> 00:50:45.000 Conformity or approval from their reference groups, which can drive 961 00:50:45.039 --> 00:50:49.199 their purchasing decisions, which again that all ties in. It's 962 00:50:49.239 --> 00:50:49.719 a little. 963 00:50:49.559 --> 00:50:51.320 Bit of keeping up with the joneses when it comes 964 00:50:51.360 --> 00:50:54.519 to the social side of things, but not necessarily always. 965 00:50:54.559 --> 00:50:56.800 Even if it is a gift giving thing, right, if 966 00:50:56.800 --> 00:51:01.039 somebody gave you a gift that's super expensive, you feel 967 00:51:01.119 --> 00:51:05.840 almost obligated to try and give them something super nice 968 00:51:05.880 --> 00:51:08.559 to try to match that level of giving, which is 969 00:51:08.599 --> 00:51:10.920 also something that drives the purchasing decision for sure. 970 00:51:11.519 --> 00:51:15.119 Also, when the site of crowds along lines and social 971 00:51:16.119 --> 00:51:20.239 social statles like everybody together, it pretty much drives the 972 00:51:20.360 --> 00:51:24.920 bandwagon effect to where everyone wants to join the bandwagon 973 00:51:24.920 --> 00:51:27.760 of all their peers around them, like, oh, hey, I 974 00:51:27.800 --> 00:51:31.000 don't need those socks, but everyone else is buying those 975 00:51:31.039 --> 00:51:34.480 socks at that deskcount and price, so socially, I want 976 00:51:34.480 --> 00:51:36.760 to be accepted into the bandwagon, so I'm going to 977 00:51:36.800 --> 00:51:39.519 buy socks too, and like, hey, look I got some too. 978 00:51:39.920 --> 00:51:42.360 So that's actually a huge part of it as well. 979 00:51:42.800 --> 00:51:45.519 Absolutely, even the sneaker heads will say you when the 980 00:51:45.559 --> 00:51:47.760 new Jordans are about to drop or whatever, there will 981 00:51:47.800 --> 00:51:50.039 be a line waiting outside. 982 00:51:49.960 --> 00:51:53.199 The door of these retail outlets to get their hands 983 00:51:53.239 --> 00:51:58.039 on some. But also online shopping has completely shifted the 984 00:51:58.079 --> 00:52:00.920 game as far as that's concerned, but there are still 985 00:52:00.920 --> 00:52:03.320 people that are willing to wait outside out in a 986 00:52:03.400 --> 00:52:06.559 line for the or even I remember multiple times when 987 00:52:07.320 --> 00:52:08.840 with my first marriage, as a matter of fact, the 988 00:52:08.880 --> 00:52:11.280 new Call of Duty was about to drop or the 989 00:52:11.320 --> 00:52:14.239 new Battlefield game was about to drop, so we would 990 00:52:14.280 --> 00:52:16.480 be in line and we had to get a ticket 991 00:52:16.480 --> 00:52:18.800 to make sure that we got our spot secure so 992 00:52:18.920 --> 00:52:20.440 we could be one of the first people. 993 00:52:20.159 --> 00:52:23.400 To go home and play a video game. Nowadays, you 994 00:52:23.519 --> 00:52:24.920 just downloaded at a certain time. 995 00:52:25.559 --> 00:52:28.559 There's actually the same thing online though, like as we 996 00:52:28.679 --> 00:52:31.079 read on it will talk even more about the online 997 00:52:31.119 --> 00:52:34.559 presence as well. It's actually they've figured out how to 998 00:52:35.320 --> 00:52:39.639 get that scene drive by clicking by the clickbait, So 999 00:52:39.800 --> 00:52:42.719 like being able to like, oh, you know, for example, 1000 00:52:43.239 --> 00:52:44.880 if I don't know if people have ever heard of 1001 00:52:44.920 --> 00:52:48.639 this app, but it's called Whatnot and so little Boo 1002 00:52:48.679 --> 00:52:52.239 Boos are a huge thing, right, So this app is 1003 00:52:52.360 --> 00:52:54.719 just it has a million different things, but it's an 1004 00:52:54.760 --> 00:52:58.599 auctioning app, and you're live auctioning while they're holding up 1005 00:52:58.679 --> 00:52:59.400 their little thing. 1006 00:52:59.559 --> 00:53:02.320 Is like it's going to go to auction in. 1007 00:53:02.199 --> 00:53:06.280 Three two one, And then you're competing with however many people. 1008 00:53:06.320 --> 00:53:08.559 You can do it on TikTok too. You're competing with 1009 00:53:08.599 --> 00:53:11.239 however many people, and half the time you don't even 1010 00:53:11.239 --> 00:53:12.480 need it. You're just like, you know what, I want 1011 00:53:12.519 --> 00:53:14.480 to click on it, and sometimes you end up with 1012 00:53:14.519 --> 00:53:17.079 the item and you're like, well crap, I didn't actually 1013 00:53:17.119 --> 00:53:19.559 want that, but here I am because I had the 1014 00:53:19.599 --> 00:53:22.360 impulsivity of wanting to click on it. So a lot 1015 00:53:22.360 --> 00:53:24.280 of it is, and I'm sure it's going to talk 1016 00:53:24.280 --> 00:53:27.079 about it is emotionally driven. That's what the big thing 1017 00:53:27.159 --> 00:53:30.719 about Black Friday is is an emotionally driven thing instead 1018 00:53:30.760 --> 00:53:34.039 of an intellectual driven like need and want. 1019 00:53:35.159 --> 00:53:37.440 I'm I guarantee we're gonna get more into it here. 1020 00:53:37.480 --> 00:53:41.000 But Black Friday is a the fear missing out. It's 1021 00:53:41.039 --> 00:53:43.960 the emotional connection to it. It's the dopamine dump of 1022 00:53:44.079 --> 00:53:46.440 going and getting these deals and like you got all 1023 00:53:46.480 --> 00:53:49.199 your Christmas shopping done in one day, which is also 1024 00:53:49.239 --> 00:53:53.000 an insane piece of mind, so to speak. It's Black 1025 00:53:53.039 --> 00:53:55.679 Friday itself is kind of an all encompassing of what 1026 00:53:55.800 --> 00:53:57.920 makes the consumerist mindset tick. 1027 00:53:58.599 --> 00:54:00.000 Mm hmm. Absolutely. 1028 00:54:00.920 --> 00:54:05.159 It's next section, Motivations and needs. I love how that's 1029 00:54:05.159 --> 00:54:07.880 the thing. It's not just the want of something. They 1030 00:54:07.880 --> 00:54:10.119 want you to feel like. This is a need, it's 1031 00:54:10.119 --> 00:54:15.119 a necessity. Consumer behavior is driven by underlying motivations and needs. 1032 00:54:15.559 --> 00:54:19.360 Maslow's hierarchy of needs provides a useful framework to understand 1033 00:54:19.440 --> 00:54:23.679 these motivations. According to Maslow, individuals have a hierarchy of needs, 1034 00:54:23.920 --> 00:54:28.239 starting from the basic psychological needs ie food, shelter, water, 1035 00:54:28.880 --> 00:54:32.400 and progressing to higher level needs such as esteem and 1036 00:54:32.519 --> 00:54:36.800 self actualization. Understanding which needs consumers are seeking to fulfill 1037 00:54:36.840 --> 00:54:40.679 through their purchases can help businesses tailor their marketing strategies. 1038 00:54:40.920 --> 00:54:44.400 For instance, a luxury car brand might emphasize the sense 1039 00:54:44.440 --> 00:54:47.920 of status and self esteem associated with their products, appealing 1040 00:54:47.960 --> 00:54:51.960 to consumers at higher levels of needs one hundred percent 1041 00:54:52.119 --> 00:54:55.440 and That's a great example of that. A car, as 1042 00:54:55.440 --> 00:54:59.360 far as the oversimplification of it, a car is a 1043 00:54:59.360 --> 00:54:59.920 car is a car. 1044 00:55:00.400 --> 00:55:01.320 It moves you. 1045 00:55:01.239 --> 00:55:02.920 From point A to point being as long as it 1046 00:55:02.920 --> 00:55:04.280 gets you there relatively safely. 1047 00:55:04.400 --> 00:55:05.119 It doesn't matter. 1048 00:55:05.400 --> 00:55:08.039 But the luxury car brand wants to make you feel like, well, 1049 00:55:08.079 --> 00:55:12.880 you know, bosses drive this brand. The employees might drive 1050 00:55:12.920 --> 00:55:17.039 this brand, but the bosses they drive Alexis, they drive 1051 00:55:17.079 --> 00:55:20.280 the Beamer. You see what I'm saying. That's absolutely a 1052 00:55:20.559 --> 00:55:21.599 perfect example of this. 1053 00:55:21.639 --> 00:55:24.559 I mean perfect example is down here with the suburbans. 1054 00:55:25.079 --> 00:55:26.480 Suburban moms are a thing. 1055 00:55:26.960 --> 00:55:28.280 The suburbans man. 1056 00:55:28.400 --> 00:55:31.639 It is a It is a whole status quo down here. 1057 00:55:32.079 --> 00:55:36.039 I didn't realize that my car, the Nissan Armada I have, 1058 00:55:36.440 --> 00:55:38.679 I didn't realize that that was also a status not 1059 00:55:38.719 --> 00:55:39.880 as much as a suburban. 1060 00:55:40.280 --> 00:55:42.039 I'll be very honest about that. 1061 00:55:42.119 --> 00:55:46.599 But that shit, the suburban is shit, I will like. 1062 00:55:46.840 --> 00:55:49.480 The only good thing about that car is a space. 1063 00:55:50.039 --> 00:55:50.280 Yeah. 1064 00:55:50.679 --> 00:55:52.800 I can say this because I actually own one, people, 1065 00:55:53.199 --> 00:55:55.519 and I can't wait to get rid of it. But 1066 00:55:55.559 --> 00:55:57.519 the only good thing about it is a space. Like, 1067 00:55:57.559 --> 00:56:00.719 it has a lot of space. I'll give it that. 1068 00:56:00.719 --> 00:56:03.360 That, like the gas maleage crap. 1069 00:56:03.480 --> 00:56:07.920 The seats suck, like there's not a lot of like oooho. 1070 00:56:07.400 --> 00:56:10.119 This is great, And I think I keep having manufacturing 1071 00:56:10.440 --> 00:56:11.920 things come up that you've got to go to the 1072 00:56:11.920 --> 00:56:13.360 dealership and get fixed too. 1073 00:56:13.599 --> 00:56:14.400 Mm hmm I have. 1074 00:56:14.800 --> 00:56:16.920 I've owned it for one year and it's how to 1075 00:56:16.960 --> 00:56:22.000 be had seven manufacturer replacements. It's a year one year 1076 00:56:22.000 --> 00:56:26.480 old and it's a twenty twenty four. So like, yeah, 1077 00:56:26.079 --> 00:56:29.559 I personally, for me, I want that wagoneer. Why do 1078 00:56:29.639 --> 00:56:33.079 I want the wagonear because it's boss status, but also it. 1079 00:56:33.079 --> 00:56:35.400 Has like so what point we're making to the point 1080 00:56:35.440 --> 00:56:36.360 we're making right now. 1081 00:56:36.320 --> 00:56:40.079 Raven To be fair, it's just a really nice luxury car. 1082 00:56:40.119 --> 00:56:41.400 If I'm going to drive something, damn it. 1083 00:56:41.400 --> 00:56:44.599 I want to drive something good, okay, and that's to 1084 00:56:44.639 --> 00:56:47.440 be now driven sucks But no, I just you know, 1085 00:56:47.840 --> 00:56:51.360 I get it. It's definitely all about, you know, appealing 1086 00:56:51.400 --> 00:56:54.559 to your masses and knowing your target audience, which comes 1087 00:56:54.559 --> 00:56:58.079 into play with clicking on things and how they interact 1088 00:56:58.079 --> 00:57:01.440 with things and how they actually use the models to 1089 00:57:01.639 --> 00:57:05.119 track what you're actually scanning, what you're clicking on, how 1090 00:57:05.199 --> 00:57:08.599 long you're staying on certain sections, what colors are drawing 1091 00:57:08.639 --> 00:57:12.440 you in. It is so intense about how much they 1092 00:57:12.519 --> 00:57:15.400 use psychology against us to be able to market to us, 1093 00:57:15.559 --> 00:57:19.400 especially children. Oh Man, that we could do an entire 1094 00:57:19.440 --> 00:57:23.840 episode just on the marketing aspect. It's crazy, and not. 1095 00:57:23.760 --> 00:57:27.400 Even just on the marketing, but even off of watching 1096 00:57:27.519 --> 00:57:31.159 your specific algorithm. There's been so many stores and I'm 1097 00:57:31.159 --> 00:57:32.559 sure we're gonna get to it later as we talk 1098 00:57:32.599 --> 00:57:36.480 about Black Friday and the tag price versus actual price 1099 00:57:36.519 --> 00:57:39.960 and all these things. There has been so many cases 1100 00:57:40.280 --> 00:57:43.639 of a person walking into a store and seeing, I'm 1101 00:57:43.679 --> 00:57:47.280 just gonna throw out an arbitrary example, here a gallon 1102 00:57:47.320 --> 00:57:50.960 of milk for five dollars, and then when they go 1103 00:57:51.000 --> 00:57:53.559 to ring up, it's actually bringing up at eight point fifty, 1104 00:57:54.039 --> 00:57:56.159 even though the person behind them it rang up at 1105 00:57:56.159 --> 00:57:59.960 five dollars. The store knows that this person has more dispose, 1106 00:58:00.119 --> 00:58:03.000 will income in this person, so they will on slick 1107 00:58:03.119 --> 00:58:05.559 levels change the price when you go to check out 1108 00:58:05.800 --> 00:58:08.079 and act like it didn't just happen. There's been so 1109 00:58:08.119 --> 00:58:09.960 many stores caught with that. And then there's all these 1110 00:58:10.000 --> 00:58:13.519 new stores that have the little prices on the shelf 1111 00:58:13.639 --> 00:58:17.440 is digitized. It's not a paper thing that will change 1112 00:58:17.480 --> 00:58:21.199 depending on who's standing in front of it. Really, the 1113 00:58:21.239 --> 00:58:24.119 store is pinging your phone, and that means that they 1114 00:58:24.119 --> 00:58:27.480 have access to see what your expenditures have been for 1115 00:58:27.519 --> 00:58:29.440 the last couple of times you've gone to that store, 1116 00:58:29.679 --> 00:58:31.679 and they know that you are more likely to drop 1117 00:58:31.679 --> 00:58:34.519 an extra hundred dollars at the target as opposed to 1118 00:58:34.519 --> 00:58:39.199 this other person. There's been so many Yeah, people are 1119 00:58:39.239 --> 00:58:41.280 getting fucking pissed about it, but there's nothing they could 1120 00:58:41.320 --> 00:58:42.239 do because the store could. 1121 00:58:42.559 --> 00:58:44.360 Oh, I'm sorry, that must have been a glitch here. 1122 00:58:44.400 --> 00:58:45.440 I'll fix it for you right quick. 1123 00:58:45.519 --> 00:58:49.800 Unless you're watching your swipes and watching you scanning to 1124 00:58:49.840 --> 00:58:52.039 see what's happening next, you're not paying attention. 1125 00:58:52.760 --> 00:58:55.199 Mm hmm. I have been one of those people to 1126 00:58:55.239 --> 00:58:58.760 take pictures of the of the keep on price because 1127 00:58:58.760 --> 00:59:01.000 I just like, you know, let's just do this, and 1128 00:59:01.039 --> 00:59:03.000 then I have to show them and I'm like, look, 1129 00:59:03.039 --> 00:59:06.079 here is the actual picture, like it's right there, and 1130 00:59:06.119 --> 00:59:08.440 then like you'll actually get the price that it was 1131 00:59:08.519 --> 00:59:11.639 originally for. I actually didn't know that though. I'll have 1132 00:59:11.679 --> 00:59:13.800 to look into that more because I've never heard of it. 1133 00:59:13.800 --> 00:59:15.039 It's really fucked up. 1134 00:59:15.800 --> 00:59:17.519 That is extremely fucked up. 1135 00:59:18.039 --> 00:59:21.400 Now there's those that argue that it actually hooks up 1136 00:59:21.719 --> 00:59:25.199 the poorer people out there because they're paying as low 1137 00:59:25.239 --> 00:59:27.840 a price as humanly possible. But that's not how a 1138 00:59:27.920 --> 00:59:31.679 fair and open market exists. The keyword on that will 1139 00:59:31.760 --> 00:59:35.239 be fair. Yeah, you shouldn't be predatory based off of 1140 00:59:35.239 --> 00:59:38.400 people who are making a little more just to make 1141 00:59:38.440 --> 00:59:41.440 a little more off of them. That's completely fucked up. 1142 00:59:41.679 --> 00:59:43.400 But yeah, that's becoming more and more of a thing. 1143 00:59:43.480 --> 00:59:45.599 So basically, good cult members. If you're at a store 1144 00:59:45.639 --> 00:59:48.239 and you notice that all the prices on these items 1145 00:59:48.280 --> 00:59:52.920 are the little LCD screens and this digitized watch it 1146 00:59:53.000 --> 00:59:55.880 as you go to your self checkout, do that just 1147 00:59:55.920 --> 00:59:58.159 as an experiment. Shop of the store three or four 1148 00:59:58.199 --> 01:00:01.079 times as you normally would go to self check out, 1149 01:00:01.159 --> 01:00:03.960 and just pay attention to some of those prices as 1150 01:00:04.000 --> 01:00:05.960 they appeared on the shelf versus what they look like 1151 01:00:06.000 --> 01:00:08.199 when your receipt when you leave, you do with that 1152 01:00:08.280 --> 01:00:09.239 information what you want. 1153 01:00:09.679 --> 01:00:12.079 I turned off my phone at that point. 1154 01:00:12.679 --> 01:00:15.880 Yep, I'm telling you when need to turn these phones off. 1155 01:00:15.960 --> 01:00:18.320 And I know that I'm also a complete hypocrite as 1156 01:00:18.360 --> 01:00:21.480 I'm saying this. Our entire job is based off of 1157 01:00:21.679 --> 01:00:24.159 Internet and based off of these screens. I get it, 1158 01:00:24.800 --> 01:00:27.400 but also we really need to make more of a 1159 01:00:27.400 --> 01:00:31.239 conscious effort to unplug more frequently in our lives. 1160 01:00:32.000 --> 01:00:33.719 Books. Books. 1161 01:00:34.519 --> 01:00:36.559 For those of you that couldn't see, I have shelves 1162 01:00:36.599 --> 01:00:40.440 of books behind me. This is just one of four bookshelves, 1163 01:00:40.480 --> 01:00:43.239 five bookshelves that I have that are stacked full. I 1164 01:00:43.280 --> 01:00:46.199 have a thing for books. But to plans that I'm 1165 01:00:46.239 --> 01:00:48.440 also a consumer. You can tell by my shelves that 1166 01:00:48.519 --> 01:00:49.719 I like nick. 1167 01:00:51.360 --> 01:00:53.280 You can. I can't even say that. 1168 01:00:53.360 --> 01:00:56.119 I can't because, like I also got brought up in 1169 01:00:56.119 --> 01:01:00.599 the whole nick knack you know, things by Migraine parents 1170 01:01:00.599 --> 01:01:02.159 and by my mom and says like that. 1171 01:01:02.320 --> 01:01:03.800 So I like my little knickknacks. 1172 01:01:03.880 --> 01:01:05.159 It's all it's a vibe. 1173 01:01:05.440 --> 01:01:07.440 You're a white woman. You can't help it. It's it's 1174 01:01:07.480 --> 01:01:09.079 within your DNA code. 1175 01:01:09.559 --> 01:01:13.280 It has nothing to do with being a white woman. Nothing. 1176 01:01:13.559 --> 01:01:16.320 But it does not at all. 1177 01:01:16.800 --> 01:01:19.760 It has nothing to do that. Men collect all sorts 1178 01:01:19.800 --> 01:01:23.800 of random shit too. Look at y'all's garages. Half the time, 1179 01:01:23.920 --> 01:01:26.239 nothing is even needed in that garage, but it just 1180 01:01:26.360 --> 01:01:27.440 randomly sits there. 1181 01:01:27.639 --> 01:01:30.800 Well, well, now, tools are different than nickknacks. 1182 01:01:31.320 --> 01:01:33.960 There's also a lot of guys that collect all sorts 1183 01:01:34.000 --> 01:01:36.159 of things, all sorts of things. 1184 01:01:36.320 --> 01:01:39.559 Shoes, for example, there are lots of men that have 1185 01:01:39.719 --> 01:01:42.800 like fifty pairs of shoes, because that blows my minds. 1186 01:01:43.760 --> 01:01:48.360 Like they collect, you know, certain glasses, or you collect coins. 1187 01:01:49.159 --> 01:01:51.519 Yeah, because that's an investment. They're worth money. 1188 01:01:52.199 --> 01:01:55.000 I'm just saying, like people collect things. 1189 01:01:55.159 --> 01:01:59.320 And like flannels because I wear them. I're pragmatic with these. 1190 01:01:59.360 --> 01:02:03.199 I collect medieval weapons, but I also use them, like, 1191 01:02:03.440 --> 01:02:05.920 you know, I don't know, I would like to have 1192 01:02:05.960 --> 01:02:08.119 more of a collection of just ridiculous things. Oh to 1193 01:02:08.199 --> 01:02:11.719 your point, Like I would love to up my gun collection, 1194 01:02:12.760 --> 01:02:14.840 guns that I will probably never look at but once 1195 01:02:14.920 --> 01:02:16.440 or twice a year. But I would just like to 1196 01:02:16.480 --> 01:02:18.719 have so Like to your point, fine, we all have 1197 01:02:18.880 --> 01:02:24.760 our thing, you know, I get it specifically, just the 1198 01:02:24.840 --> 01:02:27.719 knickknack thing, not just you buying shit that's a that's 1199 01:02:27.719 --> 01:02:28.760 a human thing. 1200 01:02:29.519 --> 01:02:30.519 What are you talking about? 1201 01:02:30.639 --> 01:02:35.199 Asians collect the tons of different Asians collect nick knacks. Hell, 1202 01:02:35.320 --> 01:02:37.599 half the ship I bought was from the Chinese market, 1203 01:02:39.360 --> 01:02:43.000 to like, come at me with being a white woman. 1204 01:02:42.960 --> 01:02:46.400 The Asian market, to appeal to your white woman consumerisms 1205 01:02:46.760 --> 01:02:52.440 in Chinatown. In Chinatown, that's fair. 1206 01:02:52.719 --> 01:02:55.639 I guess I don't know much about the yes for one, 1207 01:02:55.679 --> 01:02:57.119 and for two, I guess I don't really know the 1208 01:02:57.480 --> 01:03:02.559 consumeristic practices of people of Southeast Asian descent to your point. 1209 01:03:02.400 --> 01:03:06.440 Even that, but like tons of cultures collecting sh But 1210 01:03:06.519 --> 01:03:09.760 we're here with white women. Shit, I'm over your crap, 1211 01:03:11.000 --> 01:03:11.559 white male. 1212 01:03:12.280 --> 01:03:15.119 Moving on to the next section, Emotional influences. 1213 01:03:15.239 --> 01:03:19.920 Let's go there, Yeah, emotional. 1214 01:03:21.360 --> 01:03:24.800 Oh man, as I continuously just shove my foot down 1215 01:03:24.800 --> 01:03:27.920 my mouth. Let's just get into it here. Emotions play 1216 01:03:27.920 --> 01:03:30.920 a significant role in consumer behavior. Studies have shown that 1217 01:03:30.960 --> 01:03:34.480 emotions can influence decision making processes, leading to both positive 1218 01:03:34.519 --> 01:03:38.639 and negative outcomes. Positive emotions, such as happiness and excitement, 1219 01:03:38.719 --> 01:03:42.519 can create a desire for immediate gratification, leading consumers to 1220 01:03:42.519 --> 01:03:46.559 make impulsive purchases. On the other hand, negative emotions, such 1221 01:03:46.559 --> 01:03:49.840 as fear or guilt can trigger a desire for comfort 1222 01:03:50.000 --> 01:03:53.280 or relief, prompting consumers to seek products or services that 1223 01:03:53.440 --> 01:03:57.400 alleviate these emotions. For example, a consumer who feels guilty 1224 01:03:57.519 --> 01:04:00.280 about not spending enough time with their children may be 1225 01:04:00.400 --> 01:04:03.760 more likely to purchase a family vacation package to create 1226 01:04:03.840 --> 01:04:07.639 positive memories. I think that's very accurate too. I feel 1227 01:04:07.639 --> 01:04:11.119 like people, at least our listeners know that fear is 1228 01:04:11.159 --> 01:04:15.159 a tactic that the elites are using on a daily basis. 1229 01:04:15.760 --> 01:04:17.639 But I feel like a lot of people don't understand 1230 01:04:17.679 --> 01:04:18.079 that either. 1231 01:04:18.280 --> 01:04:21.960 Yes, the dopamine dump of it, the immediate gratification that's 1232 01:04:21.960 --> 01:04:24.079 a thing for sure, for like why you would buy 1233 01:04:24.159 --> 01:04:27.000 a certain thing. I get it to the point the 1234 01:04:27.079 --> 01:04:30.800 knickknack conversation, that's an immediate gratification thing. It brings you 1235 01:04:30.880 --> 01:04:33.079 joy every time you look at it. That's awesome, that's good. 1236 01:04:33.440 --> 01:04:37.079 But at the same time, fear is absolutely a tactic 1237 01:04:37.320 --> 01:04:40.360 that will make people buy stuff or not just the 1238 01:04:40.360 --> 01:04:41.239 fear of missing. 1239 01:04:40.960 --> 01:04:41.519 Out, but like. 1240 01:04:43.880 --> 01:04:44.840 Thrilling fear of it. 1241 01:04:45.119 --> 01:04:47.519 Well not even that, let's say like there's impending doom 1242 01:04:47.840 --> 01:04:50.239 that they want you to feel like if you don't 1243 01:04:50.239 --> 01:04:53.079 have this item in your house, then what are you 1244 01:04:53.159 --> 01:04:56.280 gonna do when X, Y or Z happens? What will 1245 01:04:56.320 --> 01:04:58.639 you do? It's it's all a part of it. 1246 01:04:59.119 --> 01:05:03.800 I do like the because, like so patriot patriot Emeris, 1247 01:05:03.920 --> 01:05:06.800 there's a couple of them. They they have a very 1248 01:05:06.840 --> 01:05:10.679 intense fear market scheme that they do. I don't want 1249 01:05:10.800 --> 01:05:12.559 I don't want to say scheme because I actually own 1250 01:05:12.679 --> 01:05:15.239 quite a bit of their products and stuff, Because I 1251 01:05:15.239 --> 01:05:17.519 will say, there is a couple of companies that actually 1252 01:05:17.559 --> 01:05:20.199 have dairy and gluten free products that you can get 1253 01:05:20.679 --> 01:05:22.360 as MRIs and shelf Life. 1254 01:05:22.719 --> 01:05:25.960 Really, yes, yes, there is actually. 1255 01:05:25.920 --> 01:05:30.159 Uh US based companies that are operating owned in the 1256 01:05:30.280 --> 01:05:34.119 US that have gluten and dairy free options and also 1257 01:05:34.320 --> 01:05:39.440 regular Emris cans they sell, They sell generator stuff, they 1258 01:05:39.480 --> 01:05:42.320 sell water stuff, they sell all sorts of stuff for 1259 01:05:42.519 --> 01:05:47.119 like any kind of apocalyptic situation, just as super sid. 1260 01:05:47.559 --> 01:05:51.639 But their actual like motto sometimes is super heavy and 1261 01:05:51.679 --> 01:05:54.519 fear based, the way that they use their graphics, the 1262 01:05:54.559 --> 01:05:57.360 way that it's like super red, and like you're like, well, 1263 01:05:57.480 --> 01:06:00.480 fuck if I don't get this right now, what happens 1264 01:06:00.480 --> 01:06:04.320 if tomorrow there's a hurricane and I'm left without all 1265 01:06:04.400 --> 01:06:06.159 of this. I need this right now, and look at 1266 01:06:06.159 --> 01:06:08.480 this great deal. I will say, though, they do you 1267 01:06:08.519 --> 01:06:11.639 have really good deals. Actually they're not just like trying 1268 01:06:11.639 --> 01:06:14.239 to screw you over. They actually have really good deals. 1269 01:06:14.199 --> 01:06:17.760 Right, And I mean for a company that's selling survival 1270 01:06:18.480 --> 01:06:21.280 gear for lack of better words, it would make sense 1271 01:06:21.320 --> 01:06:23.440 that they're trying to appeal to more of the fear 1272 01:06:23.480 --> 01:06:26.400 based sales tactic. And I'm not saying that that that's 1273 01:06:26.440 --> 01:06:29.920 predatory of them by any means. No, no, no, in that market, 1274 01:06:30.039 --> 01:06:32.440 that would make perfect sense to me as opposed to 1275 01:06:33.039 --> 01:06:35.000 you know, you're not gonna get a fear based sales 1276 01:06:35.000 --> 01:06:37.360 tactic when it comes to like buying a craftsman tool. 1277 01:06:38.039 --> 01:06:41.440 You know, it might be an annoyance fear like what 1278 01:06:41.599 --> 01:06:44.159 happens when you're reaching for this one part of this 1279 01:06:44.239 --> 01:06:46.119 motor and you can't reach it because you don't have 1280 01:06:46.199 --> 01:06:49.079 this specific craftsman tool. It's not a fear thing. It's 1281 01:06:49.079 --> 01:06:50.960 more of like a like you said, it's the ease thing. 1282 01:06:51.000 --> 01:06:51.920 It's a comfort thing. 1283 01:06:52.760 --> 01:06:55.000 But I would love to base like I would love 1284 01:06:55.039 --> 01:06:57.719 to get with them and be able to like help 1285 01:06:57.840 --> 01:07:01.920 them spread the word because they're actuallyually a veteran owned 1286 01:07:01.920 --> 01:07:02.599 company too. 1287 01:07:03.079 --> 01:07:04.960 Shit, we might reach out to them, we might work 1288 01:07:05.039 --> 01:07:05.840 out awesome. 1289 01:07:06.039 --> 01:07:07.079 That'd be so awesome. 1290 01:07:07.320 --> 01:07:09.119 I have talked about this for a while. 1291 01:07:09.559 --> 01:07:13.760 I would love to do a Cult of Conspiracy survival 1292 01:07:14.760 --> 01:07:18.079 implement that could fit in your wallet. And I've actually 1293 01:07:18.079 --> 01:07:20.559 got a couple of blueprints drawn out of like a 1294 01:07:21.000 --> 01:07:23.320 pretty much the only thing this thing won't provide for. 1295 01:07:23.280 --> 01:07:24.079 You is shelter. 1296 01:07:25.920 --> 01:07:27.000 That's actually pretty cool. 1297 01:07:27.360 --> 01:07:29.639 Yeah, you know what, good cult members. Keep your eye 1298 01:07:29.679 --> 01:07:30.159 out for that one. 1299 01:07:30.199 --> 01:07:32.400 It won't be ready for this Christmas season, but hopefully 1300 01:07:32.400 --> 01:07:36.119 for Christmas the twenty twenty six, we'll have some survival 1301 01:07:36.239 --> 01:07:37.960 let's just call it a survival. 1302 01:07:37.559 --> 01:07:39.559 Card and we'll leave it at that. 1303 01:07:40.119 --> 01:07:44.440 But this thing, we'll have fishing line, snares, fishing hooks, 1304 01:07:44.639 --> 01:07:49.760 a blade, a firestarter, and baking bags, which, believe it 1305 01:07:49.840 --> 01:07:51.920 or not, you can actually boil water in up to 1306 01:07:51.960 --> 01:07:54.639 five times before the toxins from the plastics start to 1307 01:07:54.679 --> 01:07:57.599 leach into the water. So pretty much this thing will 1308 01:07:57.639 --> 01:08:00.119 be a one stop shop for getting you out out 1309 01:08:00.119 --> 01:08:01.920 of a jam if you find yourself in one. 1310 01:08:02.239 --> 01:08:04.159 Except for shelter, you're going to be on your own 1311 01:08:04.159 --> 01:08:04.559 for that one. 1312 01:08:04.599 --> 01:08:08.119 I can't fit that into a wallet, I'm sorry, but anyway, 1313 01:08:08.239 --> 01:08:12.119 keep your eye for that one. Moving on, the cognitive processes, 1314 01:08:12.679 --> 01:08:17.399 Consumer behavior is influenced by cognitive processes, including perception, learning, 1315 01:08:17.439 --> 01:08:21.039 and memory. Perception refers to how individuals interpret and make 1316 01:08:21.159 --> 01:08:25.199 sense of the world around them. Marketers often utilize sensory cues, 1317 01:08:25.359 --> 01:08:30.159 such as appealing visuals or catchy jingles to shape consumers' perceptions. 1318 01:08:29.520 --> 01:08:30.760 On their products or brands. 1319 01:08:31.159 --> 01:08:34.600 Learning refers to the process of acquiring knowledge and skills 1320 01:08:34.640 --> 01:08:39.039 through experience, which can influence future purchasing decisions. Memory, both 1321 01:08:39.079 --> 01:08:42.159 short and long term, plays a role in consumer behavior 1322 01:08:42.199 --> 01:08:46.640 by affecting brand recall and recognition. Advertisements that create memorable 1323 01:08:46.680 --> 01:08:51.800 experiences or utilized repetition can enhance brand memory and influence 1324 01:08:51.840 --> 01:08:55.560 purchasing decisions. Yeah, no doubt, no doubt, I guarantee there's 1325 01:08:55.560 --> 01:08:58.760 a catchy jingle that you remember from a commercial growing 1326 01:08:58.840 --> 01:09:01.239 up that is still stuck in your head to this day. 1327 01:09:01.640 --> 01:09:04.920 Even the ones that are really bad, purposely bad, like 1328 01:09:06.199 --> 01:09:10.239 what's that one head on had on applied directly to 1329 01:09:10.319 --> 01:09:10.960 the forehead. 1330 01:09:11.279 --> 01:09:12.680 It was a horrible commercial. 1331 01:09:12.720 --> 01:09:15.560 And they even made a commercial to goof on how 1332 01:09:15.560 --> 01:09:18.680 bad of a commercial it was. Because it was so simplistic, 1333 01:09:18.960 --> 01:09:21.159 you like would always remember what it was. 1334 01:09:22.199 --> 01:09:24.600 I'm not gonna lie to you. We were QVC people. 1335 01:09:25.960 --> 01:09:26.840 I don't know what that is. 1336 01:09:27.279 --> 01:09:28.880 You don't know what QBC is. 1337 01:09:29.359 --> 01:09:29.880 What's happening? 1338 01:09:30.359 --> 01:09:32.520 You don't remember the change? They still have it today. 1339 01:09:32.600 --> 01:09:36.479 They have a channel on regular cable TV that nothing 1340 01:09:36.800 --> 01:09:40.680 all day long. All it is is consumerism, Like it 1341 01:09:40.760 --> 01:09:44.359 literally is the shopping channel. The shopping channel. 1342 01:09:44.359 --> 01:09:47.319 Do you want to give me about your knickknack purchases? 1343 01:09:47.399 --> 01:09:49.319 Saying it's not a white woman thing and y'all grew 1344 01:09:49.399 --> 01:09:50.720 up on the QVC channel. 1345 01:09:50.720 --> 01:09:52.000 I want to hear your shit, Raven. 1346 01:09:52.439 --> 01:09:58.159 Oh my dad loved it, Okay, why because we got 1347 01:09:58.159 --> 01:10:00.600 some really cool shit off of it up. 1348 01:10:00.680 --> 01:10:01.399 Oh my god. 1349 01:10:01.600 --> 01:10:04.239 We had these really cool tables to like, you know, 1350 01:10:04.479 --> 01:10:07.079 his little pop up tables to eat, like if you're 1351 01:10:07.119 --> 01:10:09.079 watching TV, like tea trade tables. 1352 01:10:09.439 --> 01:10:11.359 But they had like cool cup holders. 1353 01:10:11.720 --> 01:10:12.439 They were legit. 1354 01:10:12.520 --> 01:10:14.520 We had them, no joke for like twenty years. 1355 01:10:14.640 --> 01:10:15.159 They're great. 1356 01:10:15.960 --> 01:10:18.439 Don't grew up very different? You and I? We we 1357 01:10:18.560 --> 01:10:19.920 I know what the channel you're talking about. 1358 01:10:20.039 --> 01:10:21.880 I never watched it because it was shit that either 1359 01:10:21.920 --> 01:10:24.199 A I couldn't afford or be my parents weren't gonna 1360 01:10:24.199 --> 01:10:26.399 buy for me. So it was that was not a 1361 01:10:26.439 --> 01:10:28.479 thing when we wanted to watch stuff that we could 1362 01:10:28.479 --> 01:10:30.199 never afford, but we like wanted to dream about. 1363 01:10:30.199 --> 01:10:31.840 We'd watched the Barrett Jackson auction. 1364 01:10:32.119 --> 01:10:35.319 You know that was our care Yeah, I've seen that. No, 1365 01:10:35.520 --> 01:10:38.399 I mean we didn't buy often from there. We did 1366 01:10:38.479 --> 01:10:40.800 buy like here and there, things, and they had like 1367 01:10:40.840 --> 01:10:45.479 those super flash sales again appealing to people like you're 1368 01:10:45.640 --> 01:10:48.359 only a limited amount of time. People like, let's go, 1369 01:10:48.520 --> 01:10:52.199 let's go, let's go. And that got people really like 1370 01:10:52.399 --> 01:10:53.600 jazz that to want to buy. 1371 01:10:53.600 --> 01:10:56.640 And you're on the phone old school like typing on 1372 01:10:56.680 --> 01:10:59.359 the phone, what's the what's the code? 1373 01:10:59.600 --> 01:11:01.920 Okay, you got a tape and like one of somebody's 1374 01:11:01.960 --> 01:11:04.640 watching TV to yell over to the person that's hooked 1375 01:11:04.720 --> 01:11:08.439 up to the wall on the phone like oh oh yeah, 1376 01:11:08.520 --> 01:11:10.760 Like it was a whole thing, had your pin ready, 1377 01:11:10.920 --> 01:11:12.960 Like it was a whole thing. 1378 01:11:13.439 --> 01:11:16.600 And we only I can only think of like maybe ten. 1379 01:11:16.479 --> 01:11:20.840 Things totally ever bought, but that like intense because it 1380 01:11:20.920 --> 01:11:23.199 was like it was all three of us were like, 1381 01:11:23.279 --> 01:11:28.760 oh my god, we got it. Looking back, maybe I 1382 01:11:28.800 --> 01:11:31.520 fell victim to the consumerism as I was growing up. 1383 01:11:31.880 --> 01:11:34.399 I think there was one thing that I can remember. 1384 01:11:34.680 --> 01:11:35.800 It was on the shopping channel. 1385 01:11:35.800 --> 01:11:38.359 It was a commercial that played on Nickelodeon and Cartoon 1386 01:11:38.399 --> 01:11:39.199 Network all the time. 1387 01:11:39.239 --> 01:11:43.119 It was these shoes that had these pop out skates 1388 01:11:43.720 --> 01:11:44.760 out of the toe and out of. 1389 01:11:44.720 --> 01:11:46.079 The You never got one. 1390 01:11:46.760 --> 01:11:50.000 You didn't miss much because those shoes were heavy as 1391 01:11:50.119 --> 01:11:54.079 fuck and it was basically platform shoes, Like it gave 1392 01:11:54.119 --> 01:11:56.159 you an extra three inches of height because that's the 1393 01:11:56.159 --> 01:11:58.800 only way the little mechanism could swing in. And like, yeah, 1394 01:11:58.800 --> 01:12:02.000 you're walking around with these odd hoppers on and then 1395 01:12:02.159 --> 01:12:05.359 you try to pump out the little wheels. They weren't 1396 01:12:05.359 --> 01:12:07.880 the best, Like I had roller blades that were way 1397 01:12:07.880 --> 01:12:11.760 better than this. But yeah, when I was let's see, 1398 01:12:11.760 --> 01:12:13.159 I was still living in bad Rouge at the time, 1399 01:12:13.199 --> 01:12:17.000 so we're talking about when I was like six, Yeah, 1400 01:12:17.079 --> 01:12:20.319 something like that. These shoes were the shit for all 1401 01:12:20.359 --> 01:12:23.159 of about a week, and then I went in the 1402 01:12:23.199 --> 01:12:24.520 mud with them one day because I was like, bro, 1403 01:12:24.600 --> 01:12:27.520 these are basically boots. These are basically boots. So I 1404 01:12:27.520 --> 01:12:29.479 went in the mud with them. The wheels never worked 1405 01:12:29.520 --> 01:12:32.079 again after that. My parents were so pissed, and that 1406 01:12:32.199 --> 01:12:34.039 was the only time that I was ever able to 1407 01:12:34.119 --> 01:12:36.159 convince them to buy something off. 1408 01:12:36.000 --> 01:12:38.199 The TV with the one eight hundred number and the 1409 01:12:38.199 --> 01:12:40.000 whole nine. Yeah, it was a. 1410 01:12:40.039 --> 01:12:45.439 Short lived glory with those shoes. But anyway, anyway, so 1411 01:12:45.560 --> 01:12:49.720 now let's go to decision making strategies. Consumers employed different 1412 01:12:49.760 --> 01:12:53.159 decision making strategies when making purchases. Some consumers are more 1413 01:12:53.239 --> 01:12:57.560 rational and deliberate, carefully evaluating the available options before making 1414 01:12:57.560 --> 01:13:01.439 a decision. Others may rely on I don't even know 1415 01:13:01.479 --> 01:13:03.720 that word. I don't want to mispronounce it and say, 1416 01:13:03.800 --> 01:13:06.199 houristic heuristic? 1417 01:13:07.159 --> 01:13:11.039 Is that supposed to be? I don't know h E 1418 01:13:11.319 --> 01:13:15.720 U R I S T I C S heuristic. 1419 01:13:15.760 --> 01:13:18.039 I'm dyslexic. I can't he with you? 1420 01:13:18.079 --> 01:13:20.199 Maybe heuristic? I don't. I don't know. 1421 01:13:22.119 --> 01:13:26.880 Sure, mental shortcuts. There we go. Now, now that's gonna 1422 01:13:26.880 --> 01:13:28.239 fuck with me. I'm gonna have to look up what 1423 01:13:28.279 --> 01:13:32.159 that word means, because that's that's great. That sounds like 1424 01:13:32.199 --> 01:13:35.399 a very elevated word. It's probably not. It's probably very 1425 01:13:35.399 --> 01:13:38.880 plebe and I'm just retarded, but whatever. Others may rely 1426 01:13:39.000 --> 01:13:43.000 on mental shortcuts to simplify the decision making process. Understanding 1427 01:13:43.039 --> 01:13:46.439 these strategies can help businesses tailor their marketing messages accordingly. 1428 01:13:46.560 --> 01:13:50.880 For example, offering detailed product descriptions and comparisons can appeal 1429 01:13:50.920 --> 01:13:54.359 to consumers who prefer a rational decision making approach, while 1430 01:13:54.399 --> 01:13:59.680 emphasizing simplicity and convenience can attract consumers who rely on heuristics. 1431 01:14:00.479 --> 01:14:03.079 I think that might be pronouncing in that correctly. 1432 01:14:03.119 --> 01:14:03.560 I don't know. 1433 01:14:04.439 --> 01:14:09.239 Consumer behavior is a complex and multifaceted phenomenon. By exploring 1434 01:14:09.359 --> 01:14:13.199 the psychology behind consumption, we can gain valuable insights into 1435 01:14:13.279 --> 01:14:17.600 factors that influence consumer decision making. Cultural and social influences, 1436 01:14:17.760 --> 01:14:22.760 motivations and needs, emotional influences, cognitive processes, and decision making 1437 01:14:22.800 --> 01:14:26.319 strategies all play a significant role in shaping consumer behavior. 1438 01:14:26.560 --> 01:14:30.239 By understanding these dynamics, businesses can better understand their target 1439 01:14:30.279 --> 01:14:33.880 audience and develop effective marketing strategies that resonate with consumers 1440 01:14:34.039 --> 01:14:35.119 on a deeper level. 1441 01:14:35.600 --> 01:14:37.760 Now, couple that with all the shit that goes on 1442 01:14:37.840 --> 01:14:38.760 during Black Friday. 1443 01:14:39.159 --> 01:14:43.319 Yeah, I actually have I actually have a like two 1444 01:14:43.399 --> 01:14:44.800 more other things to add to that. 1445 01:14:45.199 --> 01:14:47.920 Okay, so there is a few. 1446 01:14:48.039 --> 01:14:50.600 This article I'm going to read from I actually didn't 1447 01:14:50.600 --> 01:14:53.720 have us pool up because it's massive. But it's called 1448 01:14:53.720 --> 01:14:57.800 Black Friday consumer Behavior, what's today's shoppers want? And how 1449 01:14:57.840 --> 01:15:00.760 brands should respond? And it's from twenty twenty five, and 1450 01:15:00.760 --> 01:15:03.600 it was just written a few days ago. And this 1451 01:15:03.720 --> 01:15:08.079 giant article is actually based on how to use all 1452 01:15:08.199 --> 01:15:13.119 the digital information and to shift into getting better results 1453 01:15:13.159 --> 01:15:17.319 for consumerism. Right now, this wasn't made for like normal 1454 01:15:17.359 --> 01:15:20.279 people to just read. This is actually for companies, but 1455 01:15:20.720 --> 01:15:23.640 I found this part to be really interesting. It breaks 1456 01:15:23.680 --> 01:15:27.760 down gen Z millennials and boomers and how they are 1457 01:15:27.800 --> 01:15:31.399 different coming into this holiday season versus how it's ever 1458 01:15:31.439 --> 01:15:31.960 been before. 1459 01:15:32.640 --> 01:15:35.119 I'm actually very interested to hear what this article has 1460 01:15:35.159 --> 01:15:37.960 to say about that, because every time I've read something 1461 01:15:37.960 --> 01:15:41.479 where it's like, uh, here's what millennials like, it's like 1462 01:15:41.760 --> 01:15:45.560 completely off base. You remember those Chevy Equinox commercials where 1463 01:15:45.560 --> 01:15:47.600 it was like supposed to be geared towards millennials and 1464 01:15:47.640 --> 01:15:49.399 you had that it was like a spoof video that 1465 01:15:49.479 --> 01:15:51.920 this guy was just talking shit on them the entire time, 1466 01:15:51.920 --> 01:15:53.319 the Chevy Cruise and all that. 1467 01:15:54.319 --> 01:15:56.880 No, I don't think I watched it, but oh. 1468 01:15:56.800 --> 01:15:58.439 I'm gonna have to find that continue. 1469 01:15:59.119 --> 01:16:02.159 So it says as gen Z approaches the season as 1470 01:16:02.199 --> 01:16:06.600 a social and digital ex experience, they follow trends on TikTok, 1471 01:16:06.680 --> 01:16:10.000 compare products through influencer reviews, and rely heavily on peer 1472 01:16:10.039 --> 01:16:16.359 review recommendations before making purchases. From this group, authenticity matters 1473 01:16:16.399 --> 01:16:19.159 more than aggressive discounts. They buy from brands that are 1474 01:16:19.159 --> 01:16:23.800 aligned with their identity and communicate with transparency. For millennials, 1475 01:16:23.880 --> 01:16:27.439 we are value driven and practical. They tend to research 1476 01:16:27.520 --> 01:16:32.279 more deeply before buying, balancing quality, prices and ethics. They 1477 01:16:32.319 --> 01:16:37.319 appreciate personalized recommendations, loyalty rewards, and flexible payment options. To 1478 01:16:37.399 --> 01:16:40.640 win them over, brands need to show consistency, not gimmicks. 1479 01:16:41.319 --> 01:16:43.800 For boomers, on the other hand, they still enjoy the 1480 01:16:43.840 --> 01:16:48.760 traditional shopping experience but have increasingly embraced e commerce conveniency. 1481 01:16:49.039 --> 01:16:53.239 They look for trust, reliability, and straightforward communication. They respond 1482 01:16:53.239 --> 01:16:57.840 well to clear pricing, simple navigation, and accessible customer support. 1483 01:16:58.199 --> 01:17:01.399 Knowing how each of the generation makes decisions will help 1484 01:17:01.479 --> 01:17:06.159 you adapt, adopt and adapt to your tune and creative approach, 1485 01:17:06.399 --> 01:17:11.560 and even police placement of connective and more effective shopping. 1486 01:17:12.359 --> 01:17:15.359 And so pretty much like this whole article breaks down. 1487 01:17:15.439 --> 01:17:18.239 It's like it's breaks down everything you need to know 1488 01:17:18.279 --> 01:17:22.720 about how to get this twenty twenty five's consumers to 1489 01:17:22.920 --> 01:17:25.439 buy Verse, how it's ever been before. 1490 01:17:26.199 --> 01:17:28.920 I think there's yes, that's a thing for sure. 1491 01:17:29.439 --> 01:17:31.399 A lot of millennials are looking for what like the 1492 01:17:31.520 --> 01:17:34.840 influencer is saying about this new vehicle before they buy, 1493 01:17:34.920 --> 01:17:37.279 or this new product or this new restaurant or whatever else. 1494 01:17:37.319 --> 01:17:39.880 They're like watching the TikTok to see what it says, 1495 01:17:40.319 --> 01:17:43.960 yea even than not, though that is incorrect. 1496 01:17:44.680 --> 01:17:45.720 TikTok can be lyon. 1497 01:17:46.399 --> 01:17:49.720 So does the instagrams, so does the facebooks and all 1498 01:17:49.760 --> 01:17:52.199 the things to that point. Actually, I'm gonna go ahead 1499 01:17:52.199 --> 01:17:54.880 and show this commercial. It is, Uh, it's amazing. 1500 01:17:55.279 --> 01:17:58.239 This guy, this guy right here, he's like, he's my 1501 01:17:58.279 --> 01:18:01.199 whole soul. I'm gonna be honest, if quote. 1502 01:18:01.039 --> 01:18:05.239 Unquote real people, commercials were real life the Chevy millennials, 1503 01:18:05.399 --> 01:18:08.119 so this was and this is a real commercial. This 1504 01:18:08.159 --> 01:18:11.560 guy super imposed himself into it and was answering all 1505 01:18:11.600 --> 01:18:14.319 the dumb shit. So they basically got this whole group 1506 01:18:14.359 --> 01:18:19.039 of millennials in here to see if this car resonated 1507 01:18:19.079 --> 01:18:21.359 with them, and this guy, who's also a millennial, basically 1508 01:18:21.399 --> 01:18:23.359 just shit on everyone the entire time. 1509 01:18:23.399 --> 01:18:25.960 It's phenomenal. Check this out. Welcome. 1510 01:18:26.520 --> 01:18:28.439 Hey, yeah, god, I wish you would have busted your 1511 01:18:28.479 --> 01:18:30.520 ass right there. Let's me let me see it so 1512 01:18:30.560 --> 01:18:32.039 I can already tell I'm gonna hate this. 1513 01:18:32.279 --> 01:18:35.199 Hi guys, thanks for coming. Since you guys are millennials. 1514 01:18:34.960 --> 01:18:37.199 MTA stop you right there, patch, I am not a millennial. 1515 01:18:37.399 --> 01:18:39.479 I mean no offense. I love the Peppy Lebew. 1516 01:18:39.560 --> 01:18:40.359 Look, yeah, you. 1517 01:18:40.319 --> 01:18:41.800 See what I mean, Potch. They don't even know who 1518 01:18:41.800 --> 01:18:44.800 Pepe Lapew is. Yeah, he's a cartoon rapist. Dollar. 1519 01:18:45.119 --> 01:18:47.319 We want to get your honest reactions to a possible 1520 01:18:47.319 --> 01:18:49.479 TV ad we might use to introduce the all new 1521 01:18:49.479 --> 01:18:50.880 twenty sixteen Chevy Crews. 1522 01:18:51.119 --> 01:18:53.800 It's designed specifically for you, guys, So. 1523 01:18:53.720 --> 01:18:56.000 What does that mean? It gets easily offended and complains 1524 01:18:56.039 --> 01:18:56.720 about everything. 1525 01:18:57.000 --> 01:18:58.960 First of all, the commercial will be about a bunch 1526 01:18:59.000 --> 01:19:03.840 of free spirited millennial who all have beards and tattoos. 1527 01:19:03.880 --> 01:19:04.960 Too cliche. 1528 01:19:05.239 --> 01:19:08.279 Not everybody has tattoos, not everybody's peers, Not everybody has 1529 01:19:08.319 --> 01:19:08.600 a beard. 1530 01:19:08.720 --> 01:19:10.600 Have you looked in the mirror lately? Because you have 1531 01:19:10.720 --> 01:19:13.520 all three of those things? Nice tic tac toe tattooed 1532 01:19:13.520 --> 01:19:15.000 there By the way, I guess I'll take exit. 1533 01:19:15.079 --> 01:19:17.399 Since you got is see an open field? 1534 01:19:17.920 --> 01:19:18.560 You gotta dance. 1535 01:19:18.600 --> 01:19:19.359 It's a little weird. 1536 01:19:19.479 --> 01:19:20.760 That's not what you do. Do you even say this 1537 01:19:20.840 --> 01:19:21.520 image is on flee? 1538 01:19:21.720 --> 01:19:21.800 No? 1539 01:19:21.880 --> 01:19:23.720 I would say I hate you for using that word. 1540 01:19:24.000 --> 01:19:26.880 Not it okay? At an impromptu beach party? 1541 01:19:28.119 --> 01:19:31.359 No no, no, no no, don't act like you guys. 1542 01:19:31.439 --> 01:19:33.159 Don't go to a drum circle every week. 1543 01:19:33.720 --> 01:19:35.239 How were you not doing this every day all day? 1544 01:19:35.239 --> 01:19:36.960 Look, I work like six days a week. 1545 01:19:37.000 --> 01:19:38.680 I mean, someone's gonna make that Lotte, right. 1546 01:19:39.000 --> 01:19:40.359 We all got to go to work at some point. 1547 01:19:40.600 --> 01:19:40.800 Oh. 1548 01:19:41.000 --> 01:19:43.880 I always wonder what happened to Jimirokwai. It's good to 1549 01:19:43.920 --> 01:19:46.319 know you still find a word. You're like a DJ 1550 01:19:46.520 --> 01:19:47.199 now or something. 1551 01:19:47.520 --> 01:19:50.039 Is this what everyone thinks of our generation? 1552 01:19:50.640 --> 01:19:50.920 Yes? 1553 01:19:51.479 --> 01:19:52.399 I find that insulted. 1554 01:19:52.439 --> 01:19:54.720 It's making us all look the same and we're all 1555 01:19:54.920 --> 01:19:58.680 unique individuals. Oh my god, look at these two fresh 1556 01:19:58.800 --> 01:20:00.840 off the mountain with the broken back. I see Hey, 1557 01:20:00.840 --> 01:20:03.319 look everybody, it's why a dirping car call and a. 1558 01:20:03.640 --> 01:20:05.119 That's so like jumping in lakes? 1559 01:20:05.199 --> 01:20:05.439 Why? 1560 01:20:05.840 --> 01:20:08.119 This is a typical day in the life of a millennium. 1561 01:20:08.359 --> 01:20:12.159 But so again, I'm not a millennial. I'm a generation y. Like, 1562 01:20:12.560 --> 01:20:14.800 why am I here right now? Oh my god, I 1563 01:20:14.880 --> 01:20:17.720 just looked it up. I am a millennial. I hate 1564 01:20:17.760 --> 01:20:21.960 myself now, Oh my god, Well have been a generation. 1565 01:20:21.800 --> 01:20:25.640 Y com merciall ends with an epic millennial breakdance party 1566 01:20:25.640 --> 01:20:27.000 in a gritty inner city alley. 1567 01:20:27.399 --> 01:20:29.479 This is not a thing. No, I wouldn't say why not? 1568 01:20:29.920 --> 01:20:31.760 It's offensive. It's a little contrived to me. 1569 01:20:31.880 --> 01:20:33.039 You know what I like it? 1570 01:20:33.760 --> 01:20:35.520 Not every single person has to have a beer. 1571 01:20:35.640 --> 01:20:38.239 No, no, I have to take off my tattoos now. 1572 01:20:38.239 --> 01:20:40.079 Yes, especially the one to enact that looks like a 1573 01:20:40.119 --> 01:20:40.880 limp penis. 1574 01:20:41.039 --> 01:20:42.880 The car should be the star. 1575 01:20:43.079 --> 01:20:45.640 It's not about the people on then what's the price? 1576 01:20:45.720 --> 01:20:47.520 What are the options? What are the features? 1577 01:20:47.600 --> 01:20:49.199 What you're saying is you don't want us to build 1578 01:20:49.199 --> 01:20:50.680 an ad that appeals to you. 1579 01:20:51.039 --> 01:20:53.000 You want us to build a car that appeals to you. 1580 01:20:53.000 --> 01:20:54.479 Know what we like is for you to build a 1581 01:20:54.479 --> 01:20:57.399 car that's not a complete piece of trash. Don't check 1582 01:20:57.439 --> 01:21:00.800 it out, big giant door. Let make there's a shitty 1583 01:21:00.880 --> 01:21:01.600 car behind it. 1584 01:21:02.000 --> 01:21:04.239 Yeah, this is the only twenty sixteen Chevy Cruise. 1585 01:21:05.039 --> 01:21:05.479 No you don't. 1586 01:21:05.520 --> 01:21:06.159 The Cruz lets you. 1587 01:21:06.159 --> 01:21:10.279 Easily connect your iPhone and access your music, select apps, maps, 1588 01:21:10.319 --> 01:21:12.000 and more with Applecarplay compatibility. 1589 01:21:12.119 --> 01:21:13.760 So if you have Android, you just screwed. 1590 01:21:14.039 --> 01:21:17.760 It also has available built in for Gltypely. 1591 01:21:17.119 --> 01:21:19.760 What does what doesn't this car have? 1592 01:21:20.760 --> 01:21:29.119 I'll tell you what this car doesn't have. Reliability, lasting quality, style, speed, safety, comfort, 1593 01:21:29.399 --> 01:21:33.800 a good price, a good marketing team, consumers, any redeeming 1594 01:21:33.840 --> 01:21:35.520 features at all. Really, I guess. 1595 01:21:35.439 --> 01:21:40.520 Okay again, mock is kind of my spirit animal. 1596 01:21:41.199 --> 01:21:44.800 I love that he's just like actually photoshopped in that 1597 01:21:44.920 --> 01:21:47.479 because like not one of them heard him actually talking 1598 01:21:47.479 --> 01:21:48.000 shit like that. 1599 01:21:48.399 --> 01:21:50.880 No, no, God, that would have been horrible. And as 1600 01:21:50.920 --> 01:21:52.640 like none all millennials are like that. It's like have 1601 01:21:52.720 --> 01:21:53.920 you looked in a mirror lately? 1602 01:21:53.960 --> 01:21:57.399 Bro, Like, oh my gosh. 1603 01:21:57.439 --> 01:21:59.680 But to that point, that's that is what I think 1604 01:21:59.720 --> 01:22:03.000 whenever for people, like we're marketing to millennials, it's like, oh, 1605 01:22:03.159 --> 01:22:07.520 are you let's let's see what you think about our 1606 01:22:07.560 --> 01:22:11.279 grouping here. Okay, that's gonna be it's gonna be great. 1607 01:22:11.680 --> 01:22:14.920 Oh my gosh, well I'll let you. I was gonna 1608 01:22:14.920 --> 01:22:18.399 do the endowment effect, but I don't. This is more 1609 01:22:18.520 --> 01:22:21.680 or less put like, it's about digital and like how 1610 01:22:21.720 --> 01:22:24.960 you pretty much put something in your digital cart and 1611 01:22:25.039 --> 01:22:27.239 how it feels you imagine it. 1612 01:22:27.319 --> 01:22:30.840 So this effect that people have so you like put 1613 01:22:30.840 --> 01:22:32.760 something in your well, you don't have Amazon, but. 1614 01:22:32.960 --> 01:22:36.399 However, you like had you I guess, go and scope 1615 01:22:36.439 --> 01:22:38.720 something out of the pawn shop and you're like, I'm 1616 01:22:38.720 --> 01:22:40.159 gonna get that next paycheck. 1617 01:22:40.199 --> 01:22:41.760 And you go back and you're like, man, I can't. 1618 01:22:41.560 --> 01:22:42.920 Get it yet. But I'm gonna do it again, and 1619 01:22:42.920 --> 01:22:45.760 you keep you keep imagining, you start to imagine. 1620 01:22:45.319 --> 01:22:49.119 Yourself with it. So this this effect. 1621 01:22:48.920 --> 01:22:51.920 Actually is a part of consumerism, but like it's a 1622 01:22:51.920 --> 01:22:57.439 weird underbelly because the cart itself for online stuff. You 1623 01:22:57.439 --> 01:22:59.159 put it in your cart and you're like, hm, I 1624 01:22:59.159 --> 01:23:01.720 get that warm, little fuzzy feeling, but hey, I'm not 1625 01:23:01.760 --> 01:23:03.680 gonna buy it just yet. But then you start to 1626 01:23:03.680 --> 01:23:05.319 think about it and like you kind of go back 1627 01:23:05.359 --> 01:23:07.079 and look at it in a stage in your car, 1628 01:23:07.279 --> 01:23:09.000 and you kind of look at it again, and like, 1629 01:23:09.279 --> 01:23:12.000 over time you start to have the effect of like, well, 1630 01:23:12.000 --> 01:23:14.079 I can already picture where it's gonna go in my house, 1631 01:23:14.119 --> 01:23:16.600 Like I've already I've already pictured that, I've already I 1632 01:23:17.039 --> 01:23:19.319 know what I'm gonna We're with it, and even though 1633 01:23:19.359 --> 01:23:21.840 you don't need it, you end up buying it because 1634 01:23:22.399 --> 01:23:25.319 you've already had it in your digital car and it's 1635 01:23:25.359 --> 01:23:28.560 already taking up your imagination and your imagination has now 1636 01:23:28.640 --> 01:23:30.079 imagined it in your life. 1637 01:23:30.600 --> 01:23:34.159 Yeah, intering with Amazon, but I did that with wish 1638 01:23:34.199 --> 01:23:39.319 dot com in like twenty seventeen, right, So like, listen, 1639 01:23:39.720 --> 01:23:43.880 this is before it, this is back, this is years ago. 1640 01:23:44.199 --> 01:23:46.079 And I've never purchased one thing off of there. 1641 01:23:46.279 --> 01:23:49.159 Oh, that wasn't exactly my intention. I was just going 1642 01:23:49.199 --> 01:23:51.279 on Wish just to see what was there. And everybody's like, 1643 01:23:51.319 --> 01:23:53.439 it's like a cheap Amazon. It's all made in China, 1644 01:23:53.439 --> 01:23:56.079 and it's like ridiculously cheap, but it takes forever to 1645 01:23:56.079 --> 01:23:57.960 get to you. And I was like, sure, I'll download 1646 01:23:58.000 --> 01:23:59.920 the app, I'll check it out, see what it's about. 1647 01:24:00.239 --> 01:24:04.159 Whenever I, you know, discovered it was Chinese, realistically owned and. 1648 01:24:04.039 --> 01:24:05.239 Operated, I deleted it. 1649 01:24:05.279 --> 01:24:06.479 But I did have it on my phone for a 1650 01:24:06.479 --> 01:24:09.039 few months, and so there I was just clicking and 1651 01:24:09.119 --> 01:24:12.600 clicking away or tapping, i should say. And uh, my 1652 01:24:12.720 --> 01:24:14.640 cart had like a hundred items in it, and it 1653 01:24:14.680 --> 01:24:16.760 was the randomst shit. A lot of it was like 1654 01:24:16.880 --> 01:24:20.760 costplay things. Some of it was just like stupid things. 1655 01:24:21.000 --> 01:24:23.600 Right then, I looked at the price tag. It was 1656 01:24:23.680 --> 01:24:24.720 like thirty. 1657 01:24:24.479 --> 01:24:28.680 Dollars for everything, and I'm like, fucking purchase that now. 1658 01:24:29.079 --> 01:24:31.640 But they all came at like weird times. They didn't 1659 01:24:31.680 --> 01:24:34.720 come in one mass order. One thing would come like 1660 01:24:34.800 --> 01:24:36.960 a month from now, one thing might come eight months 1661 01:24:37.000 --> 01:24:38.640 from now. So it was like it was like a 1662 01:24:38.640 --> 01:24:41.159 little Christmas present. Whenever it would show up, You're like, 1663 01:24:41.159 --> 01:24:43.199 what is this thing? What's all this writing? You open 1664 01:24:43.239 --> 01:24:45.880 and be like, Oh, that's the boots that I ordered. 1665 01:24:45.880 --> 01:24:48.119 That's crazy. I forgot all about those those boots as 1666 01:24:48.119 --> 01:24:50.199 a matter of fact, that I wear for like Renfest 1667 01:24:50.279 --> 01:24:52.359 and stuff that was a wish dot Com order. As 1668 01:24:52.399 --> 01:24:54.399 a matter of fact, most of my ensemble that I 1669 01:24:54.439 --> 01:24:57.239 wear for Renfest is actually Wish dot Com orders from 1670 01:24:57.399 --> 01:24:57.840 that time. 1671 01:24:57.920 --> 01:25:01.600 Funny, but I have like lists, and that actually goes 1672 01:25:01.600 --> 01:25:03.560 into we're not going to read about it because it's 1673 01:25:03.560 --> 01:25:05.479 going to take forever if we do the digital stuff. 1674 01:25:05.520 --> 01:25:08.600 But it talks about lists and how like I have 1675 01:25:08.760 --> 01:25:12.439 lists inside of my Amazon Prime I have right now, 1676 01:25:12.479 --> 01:25:15.880 I have my Christmas list, I have Birthday lists, I 1677 01:25:15.920 --> 01:25:18.840 have my save for later. My cart has like forty 1678 01:25:18.840 --> 01:25:21.239 five things in it. Why and has all of it? 1679 01:25:21.479 --> 01:25:22.079 Who knows? 1680 01:25:22.399 --> 01:25:24.000 But it's interesting. 1681 01:25:24.039 --> 01:25:27.159 It talks about how the psychology has shifted from going 1682 01:25:27.199 --> 01:25:29.239 in person to digital. 1683 01:25:28.880 --> 01:25:34.560 Now and how it's still shaping how we're consumerism consumers. 1684 01:25:33.960 --> 01:25:36.920 And how we still are like we're waiting for that 1685 01:25:37.079 --> 01:25:40.399 deal even though we know two weeks prior it was 1686 01:25:40.479 --> 01:25:44.439 thirty percent off, but now it's saying there's a limited 1687 01:25:44.520 --> 01:25:47.439 quality and it's only ten percent off. Well, now we've 1688 01:25:47.479 --> 01:25:49.479 already imagined it for the last two weeks being in 1689 01:25:49.520 --> 01:25:52.960 our house and with us, so now we're like, well, shit, 1690 01:25:53.000 --> 01:25:55.039 it's in our cart. Fuck it. You know what, I 1691 01:25:55.039 --> 01:25:57.279 don't want to miss out. The fear, the fomo, the 1692 01:25:57.319 --> 01:25:59.319 fear of missing out. I don't want to miss out. 1693 01:25:59.600 --> 01:26:01.720 I also so have already imagined it in my life 1694 01:26:01.960 --> 01:26:04.119 and it's been in my cart kind of like steadily 1695 01:26:04.279 --> 01:26:07.720 reminding me that I want this. And now they're targeting 1696 01:26:08.039 --> 01:26:11.319 this product saying like there's only seven left, and when 1697 01:26:11.319 --> 01:26:14.800 the seven are gone, what's gonna happen? Because Amazon does 1698 01:26:14.800 --> 01:26:16.239 it a lot like there's three left. 1699 01:26:16.319 --> 01:26:17.199 They're only three left. 1700 01:26:17.399 --> 01:26:20.119 You're telling me in all of the massive Amazon stores 1701 01:26:20.159 --> 01:26:22.560 in the flipping country, there's only three. 1702 01:26:22.359 --> 01:26:24.279 Of these left. Yah, it's not true. 1703 01:26:24.319 --> 01:26:27.960 But for some reason, our irrational brains are run by 1704 01:26:27.960 --> 01:26:30.680 the fear and the emotional aspect, and so now we're 1705 01:26:30.720 --> 01:26:33.119 making purchases that we don't even want. Or if you 1706 01:26:33.159 --> 01:26:35.960 go to Black Friday in person and you dump one 1707 01:26:35.960 --> 01:26:39.199 thousand dollars and you buy just everything because you're in 1708 01:26:39.239 --> 01:26:43.079 the herd mentality of the herd is buying I must 1709 01:26:43.159 --> 01:26:43.680 buy two. 1710 01:26:44.199 --> 01:26:46.680 Yeah, and a lot of the YouTubers that I watched 1711 01:26:46.680 --> 01:26:48.880 as the matter of fact, they are big with You know, 1712 01:26:48.920 --> 01:26:50.479 we have a T shirt out right now, but it's 1713 01:26:50.479 --> 01:26:51.720 gone to the end of this month, so if you 1714 01:26:51.720 --> 01:26:54.039 want to get your hand, it's like they put a 1715 01:26:54.119 --> 01:26:57.239 time stamp on it to drive more people to purchase it. 1716 01:26:57.640 --> 01:27:00.279 Which it's just a T shirt, like you could that 1717 01:27:00.359 --> 01:27:02.439 year round, But would you. 1718 01:27:02.439 --> 01:27:04.920 Get as many sales as if it's only available for 1719 01:27:04.960 --> 01:27:06.720 the next thirty days. 1720 01:27:06.720 --> 01:27:07.279 No, you don't. 1721 01:27:07.520 --> 01:27:09.039 The mathematics have confirmed it. 1722 01:27:09.319 --> 01:27:11.520 Yeah, And then there's also a whole other side of that, 1723 01:27:11.560 --> 01:27:14.840 like the price of the shirt matters of My brother 1724 01:27:14.840 --> 01:27:17.560 in law at one point was partial owner of a 1725 01:27:17.600 --> 01:27:19.600 T shirt brand, him and a couple of his seal buddies. 1726 01:27:19.640 --> 01:27:21.720 When they got out, they started a brand because that's 1727 01:27:21.720 --> 01:27:24.760 what a lot of veterans did during that timeframe. And 1728 01:27:25.159 --> 01:27:27.720 come to find out, a person is more likely to 1729 01:27:27.800 --> 01:27:30.199 buy a thirty five dollars T shirt than they are 1730 01:27:30.279 --> 01:27:32.279 to buy a ten dollars T shirt. 1731 01:27:32.600 --> 01:27:34.520 You told me this, and it's wild to me. I 1732 01:27:34.520 --> 01:27:36.840 would love to look more into that, because I really 1733 01:27:36.840 --> 01:27:39.800 don't understand why that but I guess it comes it 1734 01:27:39.840 --> 01:27:43.199 circles back to the trust. So there's a lot of 1735 01:27:43.439 --> 01:27:46.159 trust being talked about in a lot of the stuff. 1736 01:27:46.239 --> 01:27:48.560 That big article that I read just to snippet about 1737 01:27:48.800 --> 01:27:51.159 it talked a lot about building the trust with the 1738 01:27:51.199 --> 01:27:54.680 consumers that if you show them that this is quote 1739 01:27:54.760 --> 01:27:59.640 unquote trustworthy product, or there's trusting reviews of the product 1740 01:28:00.000 --> 01:28:02.439 where you show them how you could be more personalized, 1741 01:28:02.560 --> 01:28:06.640 or you know that you can appeal to their sensibility 1742 01:28:06.680 --> 01:28:09.399 pretty much, that they trust you, then they'll want to 1743 01:28:09.399 --> 01:28:12.079 buy it from you. So ten dollars just seems like 1744 01:28:12.119 --> 01:28:15.439 it's cheap and not made very well and it's gonna 1745 01:28:15.479 --> 01:28:16.159 fall apart. 1746 01:28:16.359 --> 01:28:19.560 So thirty dollars though, Man, maybe they put a lot 1747 01:28:19.600 --> 01:28:22.039 of effort into this. It's going to be a good quality. 1748 01:28:22.359 --> 01:28:25.399 I trust quote unquote the brand that's going to be 1749 01:28:25.640 --> 01:28:26.680 charging me that price. 1750 01:28:26.960 --> 01:28:29.600 And that's to a car, that's to a TV, that's 1751 01:28:29.680 --> 01:28:32.039 to a house, that's to a T shirt that goes 1752 01:28:32.119 --> 01:28:35.520 all over the place. And it makes logically on paper, 1753 01:28:35.520 --> 01:28:37.920 that makes no sense. If this T shirt, t shirt 1754 01:28:37.920 --> 01:28:40.359 A and T shirt B, they are the exact same 1755 01:28:40.399 --> 01:28:42.680 shirt made from the exact same materials from the same 1756 01:28:42.720 --> 01:28:45.399 manufacturing facility, like these are clones. 1757 01:28:45.079 --> 01:28:45.560 Of each other. 1758 01:28:46.039 --> 01:28:50.119 But shirt A costs probably eight dollars to make, and 1759 01:28:50.119 --> 01:28:51.560 they're selling it for ten because they don't want to 1760 01:28:51.600 --> 01:28:55.479 screw their customer base. They will make practically no sales. 1761 01:28:55.920 --> 01:28:59.039 But the thirty dollars shirt that they cost only eight 1762 01:28:59.039 --> 01:29:01.800 bucks to make, they will actually get. Like it's not 1763 01:29:01.880 --> 01:29:04.960 even a hypothetical. It has been proven to such a 1764 01:29:05.000 --> 01:29:08.119 degree that it is a mathematical fact that you will 1765 01:29:08.159 --> 01:29:10.840 get higher and better T shirt sales with that type 1766 01:29:10.880 --> 01:29:13.399 of price range, not one hundred dollars shirt. Of course, 1767 01:29:13.439 --> 01:29:15.720 you got to keep it within the like the ball 1768 01:29:15.720 --> 01:29:18.800 in your bands here the left and right lateral limits 1769 01:29:18.840 --> 01:29:21.800 of what somebody of your consumer base of your demographic 1770 01:29:22.039 --> 01:29:25.319 has in their pocket to spend. But it is wild 1771 01:29:25.640 --> 01:29:27.560 that that's the way that our market is driven. 1772 01:29:28.119 --> 01:29:31.800 The theory about the ninety nine cents too, that's a 1773 01:29:31.840 --> 01:29:34.640 whole other ballgame that we're not going to go down. 1774 01:29:34.720 --> 01:29:36.680 But if anyone ever wants to look it up, we 1775 01:29:36.760 --> 01:29:39.720 look at the theory behind the ninety nine cents and 1776 01:29:39.800 --> 01:29:44.000 how that ninety nine cents gets you every time, Like 1777 01:29:44.840 --> 01:29:47.079 the way that they lower it if they put seventy 1778 01:29:47.199 --> 01:29:50.399 nine cents. Oh my god, we have a huge saving 1779 01:29:50.479 --> 01:29:52.880 sixty nine cents. That's it. We got to buy it 1780 01:29:52.960 --> 01:29:57.159 like it's wild. How they've figured out how to use 1781 01:29:57.159 --> 01:30:00.840 psychology against us and how to be a to just 1782 01:30:01.039 --> 01:30:04.720 change slight things to get people to buy more stuff. Yeah, 1783 01:30:04.760 --> 01:30:09.359 which leads us into Noumber four. How companies shape consumer desires. 1784 01:30:09.840 --> 01:30:14.359 Absolutely in today's consumer driven society, advertising and marketing play 1785 01:30:14.399 --> 01:30:18.640 a crucial role in shaping consumer desires. Companies invest significant 1786 01:30:18.640 --> 01:30:23.319 resources into crafting persuasive messages and creating captivating visuals to 1787 01:30:23.399 --> 01:30:27.159 capture the attention of potential buyers. Through carefully designed campaigns, 1788 01:30:27.159 --> 01:30:29.760 they aim not only to inform consumers about their products 1789 01:30:29.800 --> 01:30:34.239 or services, but also to influence their preferences, behaviors, and ultimately, 1790 01:30:34.239 --> 01:30:38.279 their purchasing decisions. This section delves into the fascinating world 1791 01:30:38.279 --> 01:30:42.680 of advertising and marketing, exploring how companies employ various techniques 1792 01:30:42.720 --> 01:30:46.720 to shape consumer desire. And desire is very different than need, 1793 01:30:47.319 --> 01:30:49.439 right it is. It's a want. It's something that you 1794 01:30:49.479 --> 01:30:53.039 inherently know that you don't require, but it's something that's 1795 01:30:53.159 --> 01:30:54.319 something inside. 1796 01:30:54.039 --> 01:30:56.279 You gotta have it, You just got to. 1797 01:30:56.439 --> 01:31:00.000 It's a whole thing, so the power of emotional peace. 1798 01:31:00.680 --> 01:31:03.840 One of the most effective ways companies shape consumer desires 1799 01:31:03.920 --> 01:31:09.279 is by tapping into consumers emotions. Advertisements also often evoke 1800 01:31:09.319 --> 01:31:12.840 feelings of happiness, excitement, or desire, associating these emotions with 1801 01:31:12.920 --> 01:31:15.920 their products or services. For example, a car commercial weight 1802 01:31:16.039 --> 01:31:18.319 may depict a family on a road trip, creating a 1803 01:31:18.359 --> 01:31:21.720 sense of adventure and togetherness that resonates with viewers. 1804 01:31:21.960 --> 01:31:25.159 By appealing to consumers' emotions, companies can create a strong 1805 01:31:25.239 --> 01:31:28.800 connection between their brand and the desired emotional state, ultimately 1806 01:31:28.880 --> 01:31:34.680 influencing consumers desires. The influence of social proof. Humans are 1807 01:31:34.720 --> 01:31:37.479 social creatures, and we often look to others for guidance 1808 01:31:37.520 --> 01:31:42.039 and validation. Companies leverage this natural inclination by utilizing social 1809 01:31:42.079 --> 01:31:46.079 proof in their advertising and marketing strategies. Social proof refers 1810 01:31:46.119 --> 01:31:48.720 to the idea that people are more likely to adopt 1811 01:31:48.720 --> 01:31:51.880 a particular behavior if they see others engaging in it, 1812 01:31:52.119 --> 01:31:54.800 to the point that you're making earlier ravenly. For instance, 1813 01:31:54.880 --> 01:31:58.960 testimonials from satisfied customers or endorsements from celebrities can sway 1814 01:31:59.000 --> 01:32:02.359 consumers desires by signaling that a product or service is 1815 01:32:02.399 --> 01:32:06.960 popular and well regarded by showcasing positive experiences and endorsements. 1816 01:32:07.119 --> 01:32:09.840 Companies can shape consumer desires by creating a sense of 1817 01:32:09.880 --> 01:32:15.239 trust and credibility. Absolutely and that definitely ties into the 1818 01:32:15.279 --> 01:32:20.960 digital age for sure. The role of aspirational marketing. 1819 01:32:21.800 --> 01:32:25.279 Aspirational marketing is another powerful tool used by companies to 1820 01:32:25.359 --> 01:32:28.319 shape consumer desires. It involves creating a desire for a 1821 01:32:28.359 --> 01:32:31.600 product or service by associating it with a desirable lifestyle 1822 01:32:31.720 --> 01:32:34.960 or identity. For example, like we brought up earlier, luxury 1823 01:32:35.000 --> 01:32:39.319 brands often use aspirational marketing to appeal to customers desires 1824 01:32:39.319 --> 01:32:43.640 for status and exclusivity. By showcasing glamorous lifestyles and associating 1825 01:32:43.680 --> 01:32:46.600 their product with success, companies can create a sense of 1826 01:32:46.760 --> 01:32:49.319 aspiration and longing among consumers. 1827 01:32:49.680 --> 01:32:50.680 This technique not. 1828 01:32:50.640 --> 01:32:54.520 Only drives desire for the product itself, but also fosters 1829 01:32:54.560 --> 01:32:58.359 a desire to attain the desired lifestyle or identity associated 1830 01:32:58.359 --> 01:33:00.159 with it. 1831 01:33:00.600 --> 01:33:03.760 This is something that's used heavily on TikTok and social 1832 01:33:03.800 --> 01:33:07.640 media's and I will say I have fallen victim myself 1833 01:33:07.680 --> 01:33:10.439 to it. There is a lot of there is some 1834 01:33:10.520 --> 01:33:15.600 of these really influential women that have these everything you 1835 01:33:15.640 --> 01:33:20.359 could possibly imagine in these cute little freaking containers and 1836 01:33:20.640 --> 01:33:23.720 like everything is perfect and everything is clean, and it's. 1837 01:33:23.600 --> 01:33:25.359 Like maximalism to the max. 1838 01:33:25.640 --> 01:33:29.479 But also it's like super organized and super like pretty, 1839 01:33:29.560 --> 01:33:34.479 and it gets every everybody across the board boxes. 1840 01:33:35.199 --> 01:33:35.359 No. 1841 01:33:35.560 --> 01:33:38.119 So, like, there's this one lady that I love. She's 1842 01:33:38.159 --> 01:33:44.239 African American. She has she has the most intense organizational 1843 01:33:44.960 --> 01:33:49.840 maximalism possible. So like, for example, when she goes to hotels, 1844 01:33:50.279 --> 01:33:54.279 she has all of her luggage is like super organized 1845 01:33:54.279 --> 01:33:56.560 in these little containers and all this stuff. She also 1846 01:33:56.600 --> 01:33:58.840 has containers that she takes out and so before they 1847 01:33:58.880 --> 01:34:03.199 do anything, cleans the entire hotel top to bottom. And 1848 01:34:03.199 --> 01:34:06.079 she has all these little cute little things to clean 1849 01:34:06.199 --> 01:34:09.760 stuff to clean. She pops out this little toilet brush 1850 01:34:09.800 --> 01:34:12.640 cleaner and she scrubs a toilet brush. She wipes everything down. 1851 01:34:12.880 --> 01:34:15.119 Oh yeah, no like top when I say top to bottom, 1852 01:34:15.279 --> 01:34:18.720 she cleans the entire shower down. She changes the bed. 1853 01:34:18.840 --> 01:34:21.119 She has pellow cases and sheets that she puts on 1854 01:34:21.159 --> 01:34:24.840 the bed. She has like everything that you could think of. 1855 01:34:24.920 --> 01:34:27.359 She has this really cool which I super want because 1856 01:34:27.520 --> 01:34:31.119 I fall victims to the consumerism, is a portable washer. 1857 01:34:31.479 --> 01:34:33.319 They are really cute they're about this big, and you 1858 01:34:33.359 --> 01:34:35.760 can actually wash your clothes and you can hang your 1859 01:34:35.760 --> 01:34:37.520 stuff up to dry it, or they have a dryer 1860 01:34:37.520 --> 01:34:40.880 that you can buy too. She has, Oh yes, I've 1861 01:34:40.920 --> 01:34:43.600 actually looked at buying one. They're not that expensive on Amazon, 1862 01:34:44.000 --> 01:34:50.359 but they She has millions of followers because of the lifestyle, 1863 01:34:50.439 --> 01:34:52.079 and it's not just her, there's a whole bunch of 1864 01:34:52.079 --> 01:34:52.520 them like this. 1865 01:34:52.960 --> 01:34:56.039 It sounds like she is dealing with some serious anxiety 1866 01:34:56.439 --> 01:34:57.039 in her life. 1867 01:34:57.560 --> 01:35:00.760 She doesn't. She just has like a oc but also 1868 01:35:00.880 --> 01:35:03.960 she has a lot of money to be able to 1869 01:35:03.960 --> 01:35:06.840 buy all these bags and all of these little things, 1870 01:35:07.279 --> 01:35:11.239 and it's created that she's one of many, many, many 1871 01:35:11.319 --> 01:35:16.199 women that have cultivated this lifestyle that it bleeds into 1872 01:35:16.239 --> 01:35:19.239 the rest of us, like we feel inferior because we 1873 01:35:19.359 --> 01:35:22.560 aren't doing all of these things, like our car isn't perfect, 1874 01:35:22.600 --> 01:35:25.239 and they don't have all these little matching baggies and 1875 01:35:25.279 --> 01:35:27.079 all these little cute little things. 1876 01:35:27.720 --> 01:35:31.239 Because are real people that have real lives and real kids. 1877 01:35:31.560 --> 01:35:32.840 That's in insanity. 1878 01:35:33.319 --> 01:35:35.520 But she has kids, and there's a lot of them 1879 01:35:35.520 --> 01:35:37.760 that have kids that are like this, and that's that's 1880 01:35:37.800 --> 01:35:41.720 where social media has bled into a lot at least 1881 01:35:41.720 --> 01:35:44.119 in my life. I can see how it's bled into 1882 01:35:44.239 --> 01:35:46.640 affecting me where I'm like, I'm watching this stuff and 1883 01:35:46.880 --> 01:35:48.520 I like to watch it, you know, when it doesn't 1884 01:35:48.520 --> 01:35:50.000 bother me for a while, and then all of a sudden, 1885 01:35:50.039 --> 01:35:53.560 I'll find myself like on Amazon or TikTok shop and 1886 01:35:53.600 --> 01:35:55.760 I'm like, I wonder how much these bags are, Like 1887 01:35:55.800 --> 01:35:57.319 I kind of want to they make me a lot 1888 01:35:57.359 --> 01:35:59.920 more sense of having these, And I find myself looking 1889 01:36:00.119 --> 01:36:03.960 at this stuff because I want to fit into this 1890 01:36:04.199 --> 01:36:07.319 narrative of like, well, that would make me look like 1891 01:36:07.680 --> 01:36:10.279 a better mom because I'm more organized and I have 1892 01:36:10.359 --> 01:36:15.079 all these containers and like, but you don't subconsciously it's 1893 01:36:15.079 --> 01:36:17.079 bleeding into you. And it's not like they're making this 1894 01:36:17.159 --> 01:36:20.359 content to shove that down your throat. They're just because 1895 01:36:20.359 --> 01:36:22.119 that's what they want to do. Some of them are 1896 01:36:22.199 --> 01:36:25.199 being paid, but like a lot of them just they 1897 01:36:25.279 --> 01:36:27.239 saw what somebody else was doing and that's what they 1898 01:36:27.239 --> 01:36:29.720 went on their lifestyle, So they cultivated their lifestyle and 1899 01:36:29.760 --> 01:36:32.600 it's just like perpetuating the cycle kind of a thing. 1900 01:36:32.920 --> 01:36:35.079 I don't even think I could operate at that level 1901 01:36:35.079 --> 01:36:37.800 of organization. That sounds like a living hell. 1902 01:36:38.000 --> 01:36:42.279 To me, Oh my god, yep, just to go. 1903 01:36:42.199 --> 01:36:44.600 On a trip, I have to have my whole luggage organized, 1904 01:36:44.600 --> 01:36:47.359 and not even cleaning the hotel. That's just a woman 1905 01:36:47.399 --> 01:36:49.560 with undiagnosed and unmedicated OCD. 1906 01:36:50.079 --> 01:36:53.039 To be fair, the hotels are quite dirty and and 1907 01:36:53.560 --> 01:36:56.720 I understand cleaning a hotel. 1908 01:36:56.720 --> 01:36:58.479 Yeah, but I mean that's a part of it, you 1909 01:36:58.520 --> 01:36:59.520 know what you're getting into. 1910 01:37:00.119 --> 01:37:02.600 Nobody wants bed bugs, but like no. 1911 01:37:02.279 --> 01:37:02.680 Not okay. 1912 01:37:02.680 --> 01:37:04.960 If you're going to a roach motel, then yeah, obviously 1913 01:37:04.960 --> 01:37:06.800 carry a can of lysol with you, like for sure. 1914 01:37:06.840 --> 01:37:09.600 But like if you're going to like a nicer hotel, 1915 01:37:09.680 --> 01:37:13.000 a Hilton, uh, you know what I mean, Like, yeah, 1916 01:37:13.159 --> 01:37:15.560 you know, the sheets probably ain't the cleanest, but like 1917 01:37:15.680 --> 01:37:18.039 it's oh, you're not gonna die, It's gonna be okay. 1918 01:37:18.840 --> 01:37:21.079 Like my I could just imagine that woman with her 1919 01:37:21.159 --> 01:37:23.720 children and their rooms all have to be just so 1920 01:37:23.880 --> 01:37:26.359 and all organized and there. Meanwhile, the kids are like, Mom, 1921 01:37:26.680 --> 01:37:28.880 I've been organizing my room for over an hour. 1922 01:37:28.920 --> 01:37:30.279 Could I just go ride a bike? Please? 1923 01:37:30.760 --> 01:37:33.920 Like my god, Yeah, But to that, to your point, 1924 01:37:33.960 --> 01:37:37.720 it does appeal to the ever present need to be 1925 01:37:37.760 --> 01:37:39.800 a better mom, to be a better parent, to be 1926 01:37:39.880 --> 01:37:42.279 more organized, to be more in control of your life. 1927 01:37:42.520 --> 01:37:45.319 It is just tugging at the emotional heartstrings on that. 1928 01:37:46.039 --> 01:37:48.199 Oh, it is like there's this one woman that has 1929 01:37:48.239 --> 01:37:50.520 like does all the ice. That's a big thing, that 1930 01:37:50.880 --> 01:37:54.880 the cubes of ice and all the organization of refrigerators. 1931 01:37:54.920 --> 01:37:57.000 I know, you don't want to know what you're gonna 1932 01:37:57.000 --> 01:37:59.079 have to break that one down from like an ice maker. 1933 01:37:59.199 --> 01:38:03.159 Like, noh, you've never seen the Okay, so I'm not 1934 01:38:03.159 --> 01:38:05.039 gonna take too long on this, but there is a 1935 01:38:05.039 --> 01:38:09.000 whole bunch of women that have a million different ice molds. 1936 01:38:09.520 --> 01:38:10.319 And what they do. 1937 01:38:10.319 --> 01:38:13.520 Is is they every week they redo their ice containers. 1938 01:38:13.520 --> 01:38:16.319 So in their freezer, they have these really cool little 1939 01:38:16.319 --> 01:38:19.640 containers right that they stack all up and they make 1940 01:38:19.760 --> 01:38:22.439 They spend like hours making this ice, and they do 1941 01:38:22.520 --> 01:38:26.319 like different flavored ices. They have fresh fruit and ices. 1942 01:38:26.399 --> 01:38:29.319 They do all this stuff, and they make like rose ices. 1943 01:38:29.439 --> 01:38:32.000 Some of them make alcohol ones too, which are really cool. 1944 01:38:32.279 --> 01:38:34.600 But they make like all these different ice cubes. So 1945 01:38:34.720 --> 01:38:38.680 there's like flowers and hearts and stars and balls and like, 1946 01:38:38.720 --> 01:38:40.600 what are the fuck they have in this amount of time? 1947 01:38:40.680 --> 01:38:41.319 That's what they have. 1948 01:38:41.800 --> 01:38:43.640 But they but they have they have no jobs. 1949 01:38:43.720 --> 01:38:47.119 Obviously, they make a ton of different flavored stuff so 1950 01:38:47.159 --> 01:38:49.880 that it flavors your water, and then they they freeze 1951 01:38:49.920 --> 01:38:51.479 them and then they unpop them all and they put 1952 01:38:51.520 --> 01:38:51.960 them in these. 1953 01:38:51.920 --> 01:38:52.640 Cute little trays. 1954 01:38:52.680 --> 01:38:54.199 They go in their little things, and that's what they 1955 01:38:54.199 --> 01:38:57.399 do every week. And like, they get millions of views, 1956 01:38:57.960 --> 01:38:59.600 and so then a lot of people I read the 1957 01:38:59.640 --> 01:39:02.920 comments because I'm a comment reader, So millions of people 1958 01:39:03.000 --> 01:39:05.479 are like, it's it's divided. Half the people are like, 1959 01:39:05.520 --> 01:39:06.560 oh my god, it's so amazing. 1960 01:39:06.560 --> 01:39:08.560 The other half are like, with what fucking time? 1961 01:39:08.880 --> 01:39:11.079 And now I feel shitty about myself because I'm not 1962 01:39:11.159 --> 01:39:16.439 making my kids some fancy ass rose Laveler petal strawberry, 1963 01:39:16.960 --> 01:39:19.479 you know, ice cube, And I'm like, so. 1964 01:39:20.439 --> 01:39:23.119 Be grateful you got ice in your glass? Kid? Fuck 1965 01:39:23.159 --> 01:39:24.039 you talk about now. 1966 01:39:24.239 --> 01:39:27.079 But to your point, there's a I have only done 1967 01:39:27.199 --> 01:39:29.760 something similar to this twice, but it was nothing that 1968 01:39:29.760 --> 01:39:33.319 I would ever like put online. It was like, back 1969 01:39:33.359 --> 01:39:36.159 when I was a drinker, I had these molds that 1970 01:39:36.239 --> 01:39:38.279 had like the spherical ice that you would put in 1971 01:39:38.359 --> 01:39:40.479 like a tumbler or your your whiskey glass. 1972 01:39:40.720 --> 01:39:43.000 I thought that was dope, be honest with you, I 1973 01:39:43.199 --> 01:39:43.560 used it. 1974 01:39:43.600 --> 01:39:49.279 Maybe three times because ice melts the same way regardless 1975 01:39:49.319 --> 01:39:50.800 of the shape it's in. And now know other people 1976 01:39:50.840 --> 01:39:53.159 are like, no, scientifically, it's better if you do. Okay, 1977 01:39:53.159 --> 01:39:55.159 that's cool. I just see my whiskey to be a 1978 01:39:55.159 --> 01:39:55.920 little colder. 1979 01:39:56.119 --> 01:39:56.920 That was about it. 1980 01:39:57.439 --> 01:40:00.479 The other one was I would take black coffee and 1981 01:40:00.479 --> 01:40:02.840 I would pour that into ice trays so that whenever 1982 01:40:02.920 --> 01:40:04.920 I make coffee, I could cool it down to a 1983 01:40:05.000 --> 01:40:08.439 drinkable level, not scalding, without weakening my coffee. 1984 01:40:08.560 --> 01:40:09.359 That's about it. 1985 01:40:10.520 --> 01:40:12.800 Yeah, So I mean there's that that kind of just 1986 01:40:12.840 --> 01:40:16.079 plays them with the lifestyle situation and how they can 1987 01:40:16.119 --> 01:40:19.359 appeal to that kind of stuff, especially when it comes 1988 01:40:19.399 --> 01:40:21.680 to some of the number one top things that are 1989 01:40:21.720 --> 01:40:27.279 sold last year was like kitchen aid, appliances, vacuums, you know, 1990 01:40:27.399 --> 01:40:28.600 things for your house. 1991 01:40:28.920 --> 01:40:31.039 Those things sold because. 1992 01:40:30.680 --> 01:40:33.079 It's appealing about how you can be a better parent, 1993 01:40:33.600 --> 01:40:36.960 more efficient, how you can keep your house cleaner, how 1994 01:40:37.000 --> 01:40:40.279 you can keep cook better for your family, and they 1995 01:40:40.479 --> 01:40:44.119 and they use that kind of persuasive language and stuff 1996 01:40:44.159 --> 01:40:47.640 like that to be able to get you to buy things. 1997 01:40:47.720 --> 01:40:50.880 So absolutely, and that goes into number four, the impact 1998 01:40:50.920 --> 01:40:55.960 of persuasive language and visuals. Language and Visuals play a 1999 01:40:55.960 --> 01:40:59.359 significant role in advertising and marketing. Companies carefully choose their 2000 01:40:59.399 --> 01:41:02.800 words and vision rules to create persuasive messages that resonate 2001 01:41:02.840 --> 01:41:08.479 with consumers. For instance, using words like limited edition, exclusive offer, 2002 01:41:08.920 --> 01:41:12.920 one time opportunity can create a sense of urgency and scarcity, 2003 01:41:13.479 --> 01:41:19.039 driving customers desires to act quickly. Similarly, visually appealing images 2004 01:41:19.119 --> 01:41:22.920 and videos that highlight the product's features and benefits can 2005 01:41:23.000 --> 01:41:27.520 increase its desirability. By strategically employing persuasive language and visuals, 2006 01:41:27.520 --> 01:41:32.439 companies can shape consumer desires and prompt them to take action. Absolutely, 2007 01:41:32.960 --> 01:41:36.239 now the influence of targeted advertising, like the Chevy Cruz 2008 01:41:36.279 --> 01:41:38.399 commercial we just watched that was allegedly targeted for. 2009 01:41:38.439 --> 01:41:40.720 Millennials, even though that's a shit car. 2010 01:41:42.039 --> 01:41:45.880 With the advent of digital marketing, companies can now tailor 2011 01:41:45.920 --> 01:41:50.640 their advertisements to specific target audiences by using data analytics 2012 01:41:50.680 --> 01:41:56.800 and targeting algorithms. Absolutely, companies can identify consumers preferences, behaviors, demographics, 2013 01:41:57.159 --> 01:42:01.640 allowing them to create personalized and highly relevant advertisements. For example, 2014 01:42:02.039 --> 01:42:05.520 online retailers may display ads for products that align with 2015 01:42:05.560 --> 01:42:09.760 a consumer's recent searches or browsing history. Absolutely, we know 2016 01:42:09.800 --> 01:42:12.560 they're watching us and listening at all times. This targeted 2017 01:42:12.600 --> 01:42:16.239 approach not only increases the effectiveness of advertising, but also 2018 01:42:16.399 --> 01:42:19.560 enhances its ability to shape consumer desires by presenting them 2019 01:42:19.560 --> 01:42:22.520 with products or services that are tailored to their specific 2020 01:42:22.600 --> 01:42:27.279 needs and interests. Absolutely, one hundred percent that goes all 2021 01:42:27.319 --> 01:42:30.800 into the digital era on that advertising and marketing have 2022 01:42:30.840 --> 01:42:34.439 a profound impact on shaping consumer desires. Through emotional appeals, 2023 01:42:34.520 --> 01:42:38.479 social proof aspirational marketing, persuasive language and visuals, as well 2024 01:42:38.479 --> 01:42:43.159 as targeted advertising, companies exert significant influence over consumer preferences 2025 01:42:43.199 --> 01:42:47.199 and purchasing decisions. By understanding the techniques employed by companies, 2026 01:42:47.239 --> 01:42:50.800 consumers can develop a critical mindset and make informed choices 2027 01:42:50.920 --> 01:42:54.520 in the face of persuasive advertising tactics. 2028 01:42:54.640 --> 01:42:59.560 Very true. Now, we could go to the digitalization, but we've. 2029 01:42:59.479 --> 01:43:01.239 Kind of already touched on that a good bit to 2030 01:43:01.239 --> 01:43:03.439 be honest with you, and especially as we're getting into 2031 01:43:03.439 --> 01:43:06.119 the Black Friday and the Cyber Monday conversation, I am 2032 01:43:06.159 --> 01:43:08.760 sure that that's gonna play in very heavily. So now 2033 01:43:09.720 --> 01:43:12.279 let's go to the final excerpt that we're gonna get 2034 01:43:12.319 --> 01:43:16.760 into on this article, how consumerism shapes American society. 2035 01:43:17.720 --> 01:43:19.439 Wow, that's a heavy one. Okay. 2036 01:43:20.279 --> 01:43:24.720 Consumerism is deeply ingrained in American society, shaping not only 2037 01:43:24.760 --> 01:43:28.720 the economy, but also social and cultural aspects of everyday life. 2038 01:43:28.800 --> 01:43:32.800 It has become a defining characteristic of American identity, influencing 2039 01:43:32.840 --> 01:43:35.319 how individuals perceive themselves and others. 2040 01:43:35.399 --> 01:43:36.560 Boy, if that ain't the truth. 2041 01:43:36.920 --> 01:43:39.239 In this section, we will explore the various social and 2042 01:43:39.279 --> 01:43:42.800 cultural factors that contribute to the prevalence of consumerism in 2043 01:43:42.840 --> 01:43:47.680 the United States. Number One, Media and advertising influence. The 2044 01:43:47.760 --> 01:43:51.000 media plays a crucial role in perpetuating consumerism by bombarding 2045 01:43:51.000 --> 01:43:54.880 individuals with advertisements and messages that promote the idea that 2046 01:43:54.920 --> 01:43:57.960 happiness and fulfillment can be achieved through material possessions. 2047 01:43:58.159 --> 01:44:00.439 It's sad, but that's absolutely what they want you to believe. 2048 01:44:00.920 --> 01:44:05.439 Television, radio, print, and online advertisements constantly remind consumers of 2049 01:44:05.479 --> 01:44:08.680 the latest products and trends, creating a desire to acquire 2050 01:44:08.720 --> 01:44:13.000 and possess these items. Advertisements often appeal to emotions, associating 2051 01:44:13.520 --> 01:44:17.079 associating products with success, happiness, and self worth. For example, 2052 01:44:17.119 --> 01:44:19.439 a luxury car commercial. We already talked about that on earlier. 2053 01:44:20.159 --> 01:44:24.239 Number two peer pressure and social comparison. Yeah, the keeping 2054 01:44:24.319 --> 01:44:27.319 up with the jones Is. Consumerism is also fueled by 2055 01:44:27.359 --> 01:44:30.880 peer pressure and the need for social validation. In American society, 2056 01:44:31.000 --> 01:44:34.399 individuals are often judged and valued based upon their possessions 2057 01:44:34.439 --> 01:44:37.680 and material wealth. This creates a cycle of consumption as 2058 01:44:37.680 --> 01:44:40.920 people strive to maintain or enhance their social status by 2059 01:44:40.960 --> 01:44:44.399 acquiring the latest gadgets, fashion items, or luxury goods. Social 2060 01:44:44.439 --> 01:44:48.720 media platforms further amplify this phenomenon, as individuals constantly showcase 2061 01:44:48.760 --> 01:44:52.239 their possessions and experiences, leading others to compare themselves and 2062 01:44:52.279 --> 01:44:56.600 feel pressured to keep up. Again, I cannot stress this enough, y'all. 2063 01:44:57.399 --> 01:45:01.119 TikTok is not real life. Instagram is not real life. 2064 01:45:01.239 --> 01:45:05.720 That is specifically curtailed snapshots of somebody's life that's not 2065 01:45:05.760 --> 01:45:08.199 their real life. Like, that's not how they actually live. 2066 01:45:08.680 --> 01:45:10.199 And I feel like not enough people know that. 2067 01:45:11.399 --> 01:45:15.880 But anyway, let's talk about cultural values and identity. The 2068 01:45:15.920 --> 01:45:19.800 American Dream, a cultural ideal that emphasizes upward mobility and 2069 01:45:19.840 --> 01:45:23.520 material success, has contributed to the prevalence of consumerism in 2070 01:45:23.560 --> 01:45:27.159 American society. The pursuit of material possessions is often seen 2071 01:45:27.199 --> 01:45:30.079 as a pathway to achieving this dream, and individuals may 2072 01:45:30.119 --> 01:45:32.560 feel that they are failing if they do not possess 2073 01:45:32.600 --> 01:45:36.119 certain items or maintain a certain lifestyle. The emphasis on 2074 01:45:36.199 --> 01:45:40.720 individualism and personal achievement further reinforces the importance of consumerism 2075 01:45:40.800 --> 01:45:42.479 in shaping one's identity. 2076 01:45:43.199 --> 01:45:45.800 Yeah, very true, very true. 2077 01:45:45.760 --> 01:45:47.520 Because it's like if you're not getting a new car 2078 01:45:47.560 --> 01:45:50.600 every five years, Like, damn, that guy really ain't doing 2079 01:45:50.680 --> 01:45:52.640 much at work. They're not getting no promotions, you're not 2080 01:45:52.640 --> 01:45:55.319 getting any raises whatever. But like if you're that person 2081 01:45:55.359 --> 01:45:57.720 that's got a new car in the driveway every eighteen months, 2082 01:45:57.800 --> 01:45:59.079 clearly you're killing. 2083 01:45:58.920 --> 01:46:01.079 It so crazy. 2084 01:46:01.319 --> 01:46:03.239 Never mind the fact that you're just like increasing the 2085 01:46:03.279 --> 01:46:06.439 debt in your life and now before you realize that 2086 01:46:06.479 --> 01:46:09.039 you can't even make your your initial payments on things. 2087 01:46:09.039 --> 01:46:12.119 But like, yes, everybody thinks that you are like just 2088 01:46:13.000 --> 01:46:19.920 killing killing it. Yeah, it's incredible now. Psychological factors. Consumerism 2089 01:46:20.039 --> 01:46:23.399 also taps into various psychological factors that drive human behavior. 2090 01:46:23.640 --> 01:46:26.279 The desire for novelty and the fear of missing out 2091 01:46:26.399 --> 01:46:30.479 aka fomo contribute to the constant need to purchase new 2092 01:46:30.479 --> 01:46:33.880 products and stay up to date with the latest trends. Additionally, 2093 01:46:34.800 --> 01:46:38.319 the hetonic, the hedonic treadmill I guess we could just 2094 01:46:38.359 --> 01:46:42.920 say hedonistic. Treadmill concept suggests that individuals quickly adapt to 2095 01:46:42.960 --> 01:46:46.560 new possessions and experiences, leading to a continuous pursuit of 2096 01:46:46.680 --> 01:46:51.800 more and better goods to maintain the same level of satisfaction. Yeah, 2097 01:46:52.199 --> 01:46:55.239 even though, like, for instance, your your phone works fine, 2098 01:46:55.760 --> 01:46:56.920 your iPhone works fine. 2099 01:46:56.960 --> 01:46:59.600 Yeah, it might be like a year old, two years old, whatever. 2100 01:46:59.680 --> 01:47:01.680 Yeah, you just got done paying it off, but they're 2101 01:47:01.720 --> 01:47:04.880 about to drop a brand new one. Your phone works fine, like, 2102 01:47:04.920 --> 01:47:08.199 you don't need a new phone, but you desire the 2103 01:47:08.239 --> 01:47:11.000 new phone. And then they push it to a point 2104 01:47:11.079 --> 01:47:14.319 where you're no longer able to update your phone with 2105 01:47:14.399 --> 01:47:16.760 the new software updates. And then they drive you and 2106 01:47:17.000 --> 01:47:19.159 force you to get a new phone, even when you 2107 01:47:19.159 --> 01:47:20.000 didn't want one. 2108 01:47:20.800 --> 01:47:25.520 True and fomo actually isn't just a catchy acronym. It's 2109 01:47:25.520 --> 01:47:29.199 a psychological response rooted in loss of version. It describes 2110 01:47:29.239 --> 01:47:32.039 how pain of losing an opportunity is far more powerful 2111 01:47:32.119 --> 01:47:36.079 than the joy of gaining something. Also with Black Friday, 2112 01:47:36.119 --> 01:47:40.079 it's about it's about victories and competitive dynamics as well, 2113 01:47:40.479 --> 01:47:43.159 so that all actually plays in as a part of it. 2114 01:47:43.680 --> 01:47:48.359 Yeah, the competitive dynamics is absolutely a thing I swear 2115 01:47:48.479 --> 01:47:52.000 every year I love watching these women fistfight over like 2116 01:47:52.119 --> 01:47:52.399 they don't. 2117 01:47:52.520 --> 01:47:56.920 People don't do that anymore though, like really not really. 2118 01:47:57.119 --> 01:48:00.319 It's actually not been really a thing since the since 2119 01:48:00.359 --> 01:48:02.800 the around like two thousand and I think ten is 2120 01:48:02.840 --> 01:48:04.000 when it started to slow. 2121 01:48:04.279 --> 01:48:05.279 So that comes into. 2122 01:48:05.079 --> 01:48:09.960 Play with the whole conveniency factor and how things have shifted. 2123 01:48:10.039 --> 01:48:12.720 So I'll just give you a little bit of statistics, 2124 01:48:12.720 --> 01:48:14.720 because it actually doesn't Okay, you feel. 2125 01:48:14.520 --> 01:48:17.399 Like I watched this every year of some new instance 2126 01:48:17.439 --> 01:48:18.159 that takes place. 2127 01:48:18.640 --> 01:48:22.760 So in twenty twenty is when everything really shifted. Obviously 2128 01:48:22.840 --> 01:48:26.119 the whole world shut down, so that's when the online 2129 01:48:26.199 --> 01:48:31.000 game really picked up. So in twenty twenty one, for example, 2130 01:48:31.319 --> 01:48:35.000 also discounts changed completely. So before twenty twenty we actually 2131 01:48:35.039 --> 01:48:39.039 had good discounts. Twenty twenty one saw like, for example, 2132 01:48:39.039 --> 01:48:43.079 electronic discounts like on any kind of electronics, it was 2133 01:48:43.119 --> 01:48:46.720 at twelve percent prior to twenty twenty two. Twenty twenty, 2134 01:48:46.760 --> 01:48:50.600 it was at twenty seven percent. Twenty twenty two, with 2135 01:48:50.720 --> 01:48:55.640 the inflation, it still saw nine point two nine point 2136 01:48:55.680 --> 01:49:00.239 twenty one, yeah, sorry, nine billion dollars in sales online 2137 01:49:00.760 --> 01:49:04.039 at the online aspect of that was fifty one percent 2138 01:49:04.199 --> 01:49:05.600 of the shopping. Wow. 2139 01:49:06.600 --> 01:49:08.079 Then in twenty twenty three. 2140 01:49:09.880 --> 01:49:13.800 It saw a seven point five percent increase cyber so 2141 01:49:13.920 --> 01:49:17.680 it was nine point eight billion with just Black Friday. 2142 01:49:18.239 --> 01:49:22.199 At in Cyber Monday, it went to thirty eight billion. 2143 01:49:22.880 --> 01:49:23.239 Cool. 2144 01:49:24.560 --> 01:49:28.479 Yeah, I could believe it so then, especially because after COVID, 2145 01:49:28.479 --> 01:49:32.239 people realize the convenience aspect of it was way too 2146 01:49:32.399 --> 01:49:35.159 enticing to pass up. And the company saw that people 2147 01:49:35.199 --> 01:49:38.640 are willing to pay the up charge, so like, why 2148 01:49:38.720 --> 01:49:39.199 fix it. 2149 01:49:39.119 --> 01:49:41.560 If it ain't broke. The company's making more money fucking 2150 01:49:41.600 --> 01:49:42.760 send it well. 2151 01:49:42.800 --> 01:49:46.640 Also, in twenty twenty three, the term the key, the 2152 01:49:46.840 --> 01:49:52.760 term got token Black Friday creep, so that actually means. 2153 01:49:52.560 --> 01:49:55.239 That they are starting a month long. 2154 01:49:55.199 --> 01:49:58.079 Savings instead of you know how you start seeing Black 2155 01:49:58.119 --> 01:50:02.720 Friday stuff a month ahead time beforehand. That's the term 2156 01:50:02.800 --> 01:50:06.840 they coin because they're starting the savings quote unquote early, 2157 01:50:06.960 --> 01:50:07.560 so people. 2158 01:50:07.359 --> 01:50:08.840 Are starting to buy more and more. 2159 01:50:09.359 --> 01:50:13.119 Actually, we spent so much just in twenty twenty one 2160 01:50:13.600 --> 01:50:18.000 that we actually eclipsed like many countries GTGVP. 2161 01:50:18.560 --> 01:50:19.399 Yeah, I believe that. 2162 01:50:19.560 --> 01:50:22.319 Just in that year, and then you shift to twenty 2163 01:50:22.359 --> 01:50:25.600 twenty four, it was forty one point of forty one 2164 01:50:25.800 --> 01:50:30.239 billion dollars just with Cyber Week included. It was globally 2165 01:50:30.399 --> 01:50:33.920 it went up seven percent, seven percent because it's spreading 2166 01:50:33.960 --> 01:50:37.880 globally now to other countries of everyone paying, and now 2167 01:50:37.960 --> 01:50:42.239 the online has eclipsed to fifty seven percent. So the 2168 01:50:42.319 --> 01:50:46.279 online is gaining, the in store is lowering, the prices 2169 01:50:46.319 --> 01:50:50.359 aren't changing, and now they've added in all the it's 2170 01:50:50.439 --> 01:50:53.159 now turned into instead of just one day, turn into 2171 01:50:53.199 --> 01:50:56.640 a weekend, turn into into Cyber Monday. Now it's become 2172 01:50:56.640 --> 01:51:00.600 a week long event technically, and it's now shifting into 2173 01:51:00.680 --> 01:51:04.520 the creep where it's going into an entire month before 2174 01:51:04.640 --> 01:51:06.680 so they're just stockpiling. 2175 01:51:06.680 --> 01:51:08.840 They're actually raising prices in October. 2176 01:51:09.199 --> 01:51:12.840 Yeah, and then leading into November, they're quote unquote having 2177 01:51:12.880 --> 01:51:17.039 black Fried ideal deals already in the first week of November. 2178 01:51:17.960 --> 01:51:18.479 Wow. 2179 01:51:19.479 --> 01:51:21.560 And I mean, and that's something that we have talked 2180 01:51:21.560 --> 01:51:23.920 about for a while, not just on the show, but 2181 01:51:24.039 --> 01:51:27.039 in general with people. I know that like you'll watch 2182 01:51:27.079 --> 01:51:28.640 the stores, if you were to try to buy a 2183 01:51:28.720 --> 01:51:32.680 TV in the summer, it'll be a price October or 2184 01:51:32.720 --> 01:51:35.880 September even you'll see that price just like out of nowhere, 2185 01:51:35.880 --> 01:51:37.920 it goes up a little bit and you don't really 2186 01:51:37.920 --> 01:51:39.880 think much of it. It's not like a doubled in price, 2187 01:51:39.960 --> 01:51:42.279 but you notice it's a little bit more expensive than 2188 01:51:42.319 --> 01:51:47.319 you remembered. Okay, October comes around, it is noticeably higher, 2189 01:51:47.600 --> 01:51:50.560 for sure. Then Black Friday comes around and they give 2190 01:51:50.600 --> 01:51:53.000 you this cut rate deal, or what you think is 2191 01:51:53.039 --> 01:51:55.359 a cut rate deal. In reality, you're paying basically what 2192 01:51:55.399 --> 01:51:57.760 the shelf price was during the summer exactly. Now there's 2193 01:51:57.800 --> 01:51:59.880 a spot that does a meat sale by the house, 2194 01:52:00.399 --> 01:52:01.560 and you'll watch them do it. 2195 01:52:01.600 --> 01:52:02.960 Their meat. If you were to go right now and 2196 01:52:03.000 --> 01:52:05.319 try to buy some stakes from this little mom and 2197 01:52:05.359 --> 01:52:08.640 pop grocery store, they are at a certain price. Cool. 2198 01:52:09.039 --> 01:52:11.119 Every so often they'll do a meat sale and you'll 2199 01:52:11.119 --> 01:52:13.199 have people come in and line up out the door 2200 01:52:13.319 --> 01:52:14.920 to get in here because they're trying to get really 2201 01:52:14.920 --> 01:52:17.600 good deals on meat and stock up and they're deep freezes. 2202 01:52:18.159 --> 01:52:21.319 But then you'll notice they upped the price, and now 2203 01:52:21.319 --> 01:52:24.720 they're giving you this quote unquote deal. You're buying it 2204 01:52:24.720 --> 01:52:27.960 at stock price, Like the actual price that the store 2205 01:52:28.119 --> 01:52:31.960 made didn't change. The price that you're actually paying is 2206 01:52:32.000 --> 01:52:35.399 the same, but it was the appearance that it was 2207 01:52:35.439 --> 01:52:37.920 this one day's sale and it was the appearance that 2208 01:52:37.960 --> 01:52:39.880 we have more things out right now that we normally 2209 01:52:39.880 --> 01:52:43.000 don't have, and it was just to drive more customers. 2210 01:52:43.000 --> 01:52:43.479 That was it. 2211 01:52:45.079 --> 01:52:49.760 Yeah, it's it's pretty crappy overall, and they're actually there's 2212 01:52:49.840 --> 01:52:53.359 a whole bunch of people being sued for that right 2213 01:52:53.399 --> 01:52:57.960 now because they've been been to continuously do this and 2214 01:52:58.079 --> 01:53:01.600 show that they are giving the product that I forget 2215 01:53:01.600 --> 01:53:04.199 what it's like, fraudulent discount I think it might be 2216 01:53:04.199 --> 01:53:06.960 the last article that we read, but it's it's a 2217 01:53:06.960 --> 01:53:09.680 whole thing that's happening right now that people are actually 2218 01:53:09.680 --> 01:53:11.600 calling it out. They've been calling it out for the 2219 01:53:11.680 --> 01:53:13.800 last few years on social media and it's gained so 2220 01:53:13.920 --> 01:53:17.560 much traction that now companies are being sued for being 2221 01:53:17.600 --> 01:53:21.800 fraudulent in their discounts because it's bullshit. And you actually, 2222 01:53:22.239 --> 01:53:25.239 I would say if anyone was going to buy anytime 2223 01:53:25.399 --> 01:53:29.039 the year, the July sales are when to happen, because 2224 01:53:29.079 --> 01:53:32.720 those are there, those are the actual Black Friday sales is. 2225 01:53:32.680 --> 01:53:35.279 In July, the fourth of July sales. And if you 2226 01:53:35.279 --> 01:53:37.039 could find a Christmas in July. 2227 01:53:36.920 --> 01:53:39.479 Sale that is this is in July is where it's at. 2228 01:53:39.560 --> 01:53:42.359 That's how you actually get the Black Friday sales. So 2229 01:53:43.279 --> 01:53:43.640 back to it. 2230 01:53:43.760 --> 01:53:45.520 We got, I think, like one more thing to read 2231 01:53:45.560 --> 01:53:46.319 on this article. 2232 01:53:46.640 --> 01:53:49.279 Yeah, but it's just environmental impact. And we already talked 2233 01:53:49.279 --> 01:53:52.039 about items. 2234 01:53:50.840 --> 01:53:52.880 Hurt the earth and we're not trying to side step 2235 01:53:52.960 --> 01:53:54.800 that it is a thing, but we already kind of 2236 01:53:54.800 --> 01:53:57.800 covered that a good here. So now let's go to 2237 01:53:58.000 --> 01:54:03.760 CEO World Magazine Behavioral Science for Black Friday twenty twenty 2238 01:54:03.760 --> 01:54:07.920 five Insights for Retailers and Consumers. This was published this 2239 01:54:08.079 --> 01:54:11.279 month of this year's Matter of Fact, so let's dive 2240 01:54:11.319 --> 01:54:15.159 in here. It says understanding shopper psychology, digital behaviors, and 2241 01:54:15.239 --> 01:54:18.119 ethical strategies is critical this Black Friday. 2242 01:54:18.399 --> 01:54:20.760 Retailers can design campaigns. 2243 01:54:20.199 --> 01:54:24.840 That convert responsibility or excuse me responsibly, while consumers navigate 2244 01:54:24.840 --> 01:54:28.479 the flood of promotions with confidence and clarity. Black Friday 2245 01:54:28.520 --> 01:54:32.640 has evolved significantly since its legacy as the first Friday 2246 01:54:32.680 --> 01:54:35.560 after Macy's Thanksgiving Day Parade in nineteen twenty four. 2247 01:54:36.520 --> 01:54:37.199 Yeah, and we. 2248 01:54:37.239 --> 01:54:39.640 Just talked about that on the previous episode. And it's 2249 01:54:39.640 --> 01:54:42.039 also now that we're talking about the consumers an aspect 2250 01:54:42.039 --> 01:54:44.439 of it. When we talked about how FDR for two 2251 01:54:44.520 --> 01:54:47.800 years moved Thanksgiving back a week or two as a 2252 01:54:47.800 --> 01:54:51.479 way to try to drive more Christmas sales. Looking at 2253 01:54:51.479 --> 01:54:55.439 it from this consumeristic look at things, it's all starting 2254 01:54:55.439 --> 01:54:59.000 to align with a whole different flavor, if you will 2255 01:54:59.239 --> 01:55:03.279 continuing It's as earlier attempts to rebrand it as Big 2256 01:55:03.319 --> 01:55:07.039 Friday are more accurate today, reflecting its global reach and 2257 01:55:07.119 --> 01:55:12.279 growing adoption. The Retail Association of Australia predicted to trend 2258 01:55:12.399 --> 01:55:15.920 would continue even amid rising cost of living. The record 2259 01:55:16.159 --> 01:55:20.520 six point seven billion dollars expected spent during Black Friday 2260 01:55:20.640 --> 01:55:24.720 to Cyber Monday represented a five point five increase over 2261 01:55:24.800 --> 01:55:25.920 twenty twenty three. 2262 01:55:26.199 --> 01:55:27.239 By mid twenty. 2263 01:55:27.000 --> 01:55:31.960 Twenty five, forecasts now pushed that figure over seven billion dollars, 2264 01:55:32.520 --> 01:55:37.119 driven by faster digital adoption and higher consumer participation. Retailers 2265 01:55:37.119 --> 01:55:40.079 need to anticipate the surge and balance promotion strategies with 2266 01:55:40.199 --> 01:55:44.800 operational capacity. E Commerce has grown dramatically since the early 2267 01:55:44.920 --> 01:55:47.800 days of Amazon in ninety seven in PayPal in ninety eight. 2268 01:55:48.239 --> 01:55:52.159 Spending five years at Groupon provided firsthand insight into how 2269 01:55:52.239 --> 01:55:56.039 digital behaviors have shifted and the operational and ethical challenges 2270 01:55:56.159 --> 01:56:00.399 retailers face. The digital natives are now a dominant in 2271 01:56:00.439 --> 01:56:05.199 retail consumer behavior. Westpac projects millennials will spend six hundred 2272 01:56:05.199 --> 01:56:09.800 and seventy five dollars Australian dollar to average over or 2273 01:56:09.840 --> 01:56:13.600 on average over Black Friday Cyber Monday promotions, compared with 2274 01:56:13.880 --> 01:56:17.079 four hundred and thirty dollars in Australian currency for boomers. 2275 01:56:17.560 --> 01:56:22.680 Retailers can leverage this insight to tailor messaging suggestions, campaigns, 2276 01:56:22.720 --> 01:56:27.479 and channel strategies. Black Friday creep which You're not gonna lie. 2277 01:56:27.760 --> 01:56:29.279 This is the first time I've heard of it, Raven 2278 01:56:29.520 --> 01:56:32.359 When you said this a moment ago. Black Friday creep 2279 01:56:32.479 --> 01:56:37.079 is also now a thing, with promotions launching earlier each year. 2280 01:56:37.359 --> 01:56:41.119 While early campaigns can capture attention, they also risk fatigue. 2281 01:56:41.279 --> 01:56:46.239 Retailers must time campaign strategically, mindful of proximity to Christmas 2282 01:56:46.279 --> 01:56:50.880 and cultural buying patterns, like in the Philippines September Christmas 2283 01:56:50.880 --> 01:56:55.079 craze in an endeavor to win those early eyeballs. I 2284 01:56:55.119 --> 01:56:58.720 didn't know the Philippines celebrated Christmas in September. That's a 2285 01:56:58.760 --> 01:57:02.239 thing that we all now know. Okay, I don't know. 2286 01:57:03.159 --> 01:57:06.479 Data driven retail has also become a science in itself. 2287 01:57:06.840 --> 01:57:11.119 Mastery of one click buying, ab testing language, best visuals, 2288 01:57:11.279 --> 01:57:16.279 or user experience to optimize conversions have all become practice. 2289 01:57:16.319 --> 01:57:21.800 Retailers continually seek to master. The documentary by Now also 2290 01:57:21.880 --> 01:57:25.600 highlights these profit driving strategies must be done while considering 2291 01:57:25.640 --> 01:57:30.640 product longevity and even post sale impact to environments. Operational 2292 01:57:30.680 --> 01:57:34.800 caution remains critical. The ACCC I don't know who that is, 2293 01:57:35.359 --> 01:57:39.520 filed proceedings against Woolsworth and Coals in twenty twenty four 2294 01:57:39.640 --> 01:57:44.159 over allegedly misleading discount practices that are still progressing through 2295 01:57:44.159 --> 01:57:47.479 the courts in twenty twenty five. These cases demonstrate price 2296 01:57:47.640 --> 01:57:53.000 gamification and the importance of compliance. Temporary price inflations before 2297 01:57:53.079 --> 01:57:57.600 a quote unquote discount may mislead consumers and ultimately undermine 2298 01:57:57.640 --> 01:58:02.760 trust if not managed transparently. Yeah, that's literally what we 2299 01:58:02.840 --> 01:58:04.680 were just talking about. And I'm glad to see that 2300 01:58:04.720 --> 01:58:08.199 there is multiple companies Woolsworth and Coals. 2301 01:58:08.520 --> 01:58:10.680 I didn't know Coles was in the mix on this one, 2302 01:58:10.720 --> 01:58:14.560 but it checks out. I could see it for sure. 2303 01:58:15.760 --> 01:58:19.000 During my years in e commerce at groupon, navigating such 2304 01:58:19.000 --> 01:58:23.319 promotional strategies required careful oversight from both sales and operations 2305 01:58:23.319 --> 01:58:28.000 to present, prevent rather driving misleading campaigns. Retailers would be 2306 01:58:28.000 --> 01:58:33.239 well well served monitoring historical pricing, maintaining transparency, and aligning 2307 01:58:33.279 --> 01:58:37.640 promotions with ethical standards. The ACCC in twenty twenty four 2308 01:58:37.920 --> 01:58:42.560 guidance in relation to bad actors remained highly relevant. Over 2309 01:58:42.640 --> 01:58:46.119 forty five hundred scams, counterfeit items, and fake stores were 2310 01:58:46.159 --> 01:58:48.960 reported in twenty twenty four to twenty twenty five, up 2311 01:58:49.000 --> 01:58:52.359 from three thousand in twenty twenty three to twenty twenty four. Wow, 2312 01:58:52.399 --> 01:58:57.880 so they saw a fifteen hundred number uptick in scams 2313 01:58:57.920 --> 01:58:58.880 in one year's time. 2314 01:58:59.199 --> 01:59:02.600 Yes, scams are huge, huge thing being reported right now. 2315 01:59:02.680 --> 01:59:06.680 So everyone be really careful because apparently scams are like 2316 01:59:06.880 --> 01:59:10.680 in everything happening, and they're hitting you with the digital 2317 01:59:10.800 --> 01:59:15.079 marketing ads on and they're somehow getting your information too. 2318 01:59:15.199 --> 01:59:21.279 So yeah, absolutely, it's causing consumers significant sums. Retailers should 2319 01:59:21.279 --> 01:59:25.760 clearly communicate authenticity, highlight secure channels, and invest in educating 2320 01:59:25.800 --> 01:59:27.000 and protecting shoppers. 2321 01:59:27.079 --> 01:59:27.760 I agree. 2322 01:59:28.199 --> 01:59:32.760 The continued rapid evolution of AI introduces amplified opportunity, along 2323 01:59:32.800 --> 01:59:35.720 with a whole new set of challenges. Deep fake chat 2324 01:59:35.760 --> 01:59:40.960 bots or AI agents impersonating legitimate retailers are increasingly sophisticated 2325 01:59:41.279 --> 01:59:45.520 retailers must deploy verification, human oversight, and proactive communication to 2326 01:59:45.680 --> 01:59:49.920 mitigate their own risks in addition to their customers. Yeah, 2327 01:59:49.960 --> 01:59:53.239 I absolutely can see that becoming a thing to AI scams, 2328 01:59:53.359 --> 01:59:57.760 because why not. There's no person a pinpoint as the 2329 01:59:57.760 --> 01:59:59.960 guilty party if it was an AI chatbot the whole time, 2330 02:00:00.720 --> 02:00:04.880 you know. Consumer behavior during Black Friday is also shaped 2331 02:00:04.880 --> 02:00:08.520 by additional behavior factors FOMO. The fear of missing out 2332 02:00:08.760 --> 02:00:12.079 has become a defining driver of consumer behavior in the 2333 02:00:12.119 --> 02:00:16.039 digital age and rise of social media. While some fears 2334 02:00:16.119 --> 02:00:19.520 are innate, ranging from basic survival instincts like the fear 2335 02:00:19.520 --> 02:00:22.880 of falling or loud sounds, to more existential fears such 2336 02:00:22.880 --> 02:00:26.239 as loss of autonomy, separation, or even death, the fear 2337 02:00:26.279 --> 02:00:29.760 of missing out not necessarily a strict scientific fear, is 2338 02:00:29.840 --> 02:00:33.880 more of a learned response. With the average consumer spending 2339 02:00:33.880 --> 02:00:37.520 approximately one hundred and forty three minutes a day immersed 2340 02:00:37.560 --> 02:00:42.039 on social media in highly curated glimpses of others' lives 2341 02:00:42.039 --> 02:00:46.319 and purchases, the influences of FOMO on buying decisions, especially 2342 02:00:46.399 --> 02:00:51.119 during events like bragg Friday, can be significant. The average 2343 02:00:51.119 --> 02:00:54.399 consumer spends over two hours damn near two and a 2344 02:00:54.439 --> 02:00:57.760 half hours a day on their phone. 2345 02:00:57.680 --> 02:01:00.920 Yeah wow, and like the whole. 2346 02:01:00.640 --> 02:01:03.039 Social media, not just on their phone on socials. 2347 02:01:03.399 --> 02:01:06.079 That entire paragraph is exactly what we've been talking about. 2348 02:01:06.119 --> 02:01:08.920 So yeah, it's it's definitely crazy. And then it talks 2349 02:01:08.920 --> 02:01:09.920 about herd mentality. 2350 02:01:10.079 --> 02:01:14.359 So it's crazy because I literally don't get on socials period, 2351 02:01:14.720 --> 02:01:18.279 And I gotta say, nobody freeing experience. 2352 02:01:18.800 --> 02:01:21.640 I mean, but think of how much consumption of still 2353 02:01:21.680 --> 02:01:25.199 electronic stuff that you have that you consume a day. 2354 02:01:25.960 --> 02:01:28.880 Sure, but I mean again, I understand I'm not your 2355 02:01:28.920 --> 02:01:31.920 average consumer, but most of my stuff on a screen 2356 02:01:32.039 --> 02:01:35.079 is for research purposes and there are some influences that 2357 02:01:35.119 --> 02:01:37.520 I watch, some YouTubers that I watch for the entertainment 2358 02:01:37.520 --> 02:01:38.039 factor of it. 2359 02:01:38.079 --> 02:01:41.800 But like that blows my mind. Who has two and 2360 02:01:41.800 --> 02:01:45.119 a half hours every day to spend on socials? 2361 02:01:45.720 --> 02:01:48.920 I mean, it's the same as you watching kill Tony, 2362 02:01:49.520 --> 02:01:52.640 Like it's it's the same, but it's the same concept. 2363 02:01:52.680 --> 02:01:56.159 Instead of watching that, somebody is watching socials because there's 2364 02:01:56.199 --> 02:02:00.840 a whole other psychological thing that goes into you being 2365 02:02:00.880 --> 02:02:04.279 on social media and seeing what everybody else is doing 2366 02:02:04.319 --> 02:02:08.039 and how if you feel alone it helps with loneliness, 2367 02:02:08.079 --> 02:02:11.000 and there's just a lot of stuff that goes into it. 2368 02:02:11.079 --> 02:02:15.399 Social media plays and plays on our I think, our weaknesses, 2369 02:02:15.479 --> 02:02:19.079 really and it can encourage community. Though there is a 2370 02:02:19.119 --> 02:02:21.840 lot of positives, there is a lot of negatives. Unfortunately. 2371 02:02:21.880 --> 02:02:24.600 It's it just comes with the territory of social media. 2372 02:02:25.399 --> 02:02:27.439 You got me on the Kiltony one, but that's like 2373 02:02:27.479 --> 02:02:29.159 a once a week's show. But the truth of the 2374 02:02:29.199 --> 02:02:32.840 matter is, yeah, Monday nights, I am spoken for. I 2375 02:02:33.159 --> 02:02:36.600 watch Kiltony pretty much religiously because I just I do 2376 02:02:36.640 --> 02:02:39.159 love stand up comedy and I love watching. 2377 02:02:38.840 --> 02:02:41.600 His little It's trash. The whole thing is, oh no, 2378 02:02:41.640 --> 02:02:42.000 it is not. 2379 02:02:42.119 --> 02:02:45.800 There's a lot of trash. Not that shock no, But 2380 02:02:45.840 --> 02:02:49.119 that's the thing. The good ones shine through, the bad 2381 02:02:49.159 --> 02:02:52.000 ones get roasted alive, and I love both. 2382 02:02:52.399 --> 02:02:53.279 I love both. 2383 02:02:53.760 --> 02:02:59.479 But anyway, continuing on here, it says, uh, equality or wow, jeez, 2384 02:02:59.479 --> 02:03:03.359 I'm just making more important. Equally important is herd mentality. 2385 02:03:03.600 --> 02:03:07.399 Consumers are often drawn to carnival, to the carnival of 2386 02:03:07.479 --> 02:03:11.560 collective activity, with a small subset often perceived as more 2387 02:03:11.640 --> 02:03:17.039 informed or expert, subtly influencing many others. Professor of neuroscience. 2388 02:03:17.039 --> 02:03:21.720 Michael Platt notes in Big Think feature that this tendency 2389 02:03:21.760 --> 02:03:25.159 to follow the herd emerges from our social brain networks. 2390 02:03:25.439 --> 02:03:29.199 For retailers, this manifests in everything from trending product categories 2391 02:03:29.199 --> 02:03:33.399 to flash promotions. Understanding which signals trigger hard behavior. Doing 2392 02:03:33.439 --> 02:03:38.920 so ethically helps retainers design a Yeah, retailers rather design 2393 02:03:39.039 --> 02:03:42.680 and unlock campaigns that both engage and convert buyers. 2394 02:03:43.439 --> 02:03:47.600 Retailers can do I know you said hard behavior, heard behavior? 2395 02:03:47.680 --> 02:03:52.039 Heard you did you said hard behavior? I was like, no, 2396 02:03:52.239 --> 02:03:52.840 it's herd. 2397 02:03:52.680 --> 02:03:54.399 Behavior triggers hard behavior. 2398 02:03:54.880 --> 02:04:00.479 Was hard as nails, dude, anyway, Continuing retail sailors can 2399 02:04:00.520 --> 02:04:04.880 harness these behavioral insights responsibly through social proof, urgency, and 2400 02:04:04.960 --> 02:04:10.159 pure influenced strategies, but must avoid manipulative tactics that erode 2401 02:04:10.159 --> 02:04:12.439 trust and put them in the line of fire from 2402 02:04:12.439 --> 02:04:14.800 industry and consumer protection agencies. 2403 02:04:15.520 --> 02:04:18.359 Yeah, that's not something that they're doing. They should. They 2404 02:04:18.359 --> 02:04:19.239 absolutely should. 2405 02:04:19.560 --> 02:04:22.359 They're just like not though, but whatever, It's all about 2406 02:04:22.359 --> 02:04:24.560 the almighty dollabil At the end of the day, after all, 2407 02:04:25.079 --> 02:04:29.640 behavioral insights like these are highly actionable. Consumers may make 2408 02:04:29.760 --> 02:04:34.439 fast emotional decisions aligned with Nobel Memorial Prize recipient Daniel 2409 02:04:34.520 --> 02:04:39.439 Kainman's System IE and Slower Deliberate Choices System two. I've 2410 02:04:39.479 --> 02:04:42.279 never heard of this gentleman, but okay, he is a 2411 02:04:42.319 --> 02:04:43.560 Nobel Prize laureate. 2412 02:04:43.760 --> 02:04:44.359 Good for him. 2413 02:04:44.880 --> 02:04:48.159 Retailers can design campaigns appealing to both fast and slow 2414 02:04:48.199 --> 02:04:52.199 decision making strategies of shoppers clear visuals, urgency cues and 2415 02:04:52.319 --> 02:04:56.199 social proof for quick decisions, plus detailed product info and 2416 02:04:56.239 --> 02:05:02.159 trustworthy content for the more deliberative buyer. University of Melbourne 2417 02:05:02.680 --> 02:05:07.760 or Melbourne research shows that first impressions form in seven seconds, 2418 02:05:08.199 --> 02:05:10.600 and I've heard that from multiple sorts, like whenever you 2419 02:05:10.640 --> 02:05:12.720 go to a restaurant and you order a plate of 2420 02:05:12.720 --> 02:05:15.760 food of something you'd never tried before, within seven seconds 2421 02:05:15.760 --> 02:05:18.279 of looking at it, you're gonna decide if you're gonna like. 2422 02:05:18.239 --> 02:05:18.600 It or not. 2423 02:05:19.439 --> 02:05:24.079 Yes, seven seconds is how long people have an attention 2424 02:05:24.640 --> 02:05:27.760 span for now for social media as well, so if 2425 02:05:27.800 --> 02:05:30.279 you don't grab them within the first three seconds of 2426 02:05:30.359 --> 02:05:34.199 any video, they are likely not to even exceed seven seconds. 2427 02:05:35.600 --> 02:05:36.560 That blows my mind. 2428 02:05:36.640 --> 02:05:39.960 I remember growing up that was always a joke, like, man, 2429 02:05:40.000 --> 02:05:42.880 you got the attention span of a goldfish because that 2430 02:05:43.000 --> 02:05:44.800 resets every six seconds. 2431 02:05:45.359 --> 02:05:45.680 They have. 2432 02:05:47.159 --> 02:05:50.800 They have engineered the human brain now to where we 2433 02:05:50.840 --> 02:05:53.279 have an attention span of seven seconds. 2434 02:05:53.600 --> 02:05:54.359 Seven seconds. 2435 02:05:54.399 --> 02:05:56.079 Yeah, that's not how it used to be. 2436 02:05:57.159 --> 02:06:02.600 No, But also it's it's all about the constant high 2437 02:06:02.600 --> 02:06:06.319 of doom scrolling, like you're consistently being fed new things 2438 02:06:06.359 --> 02:06:10.119 like children can't sit still and watch movies hardly that 2439 02:06:10.199 --> 02:06:13.880 if it's not flashy and very intense, they're not gonna 2440 02:06:13.880 --> 02:06:16.159 want to watch it. Like it's the same thing as 2441 02:06:16.159 --> 02:06:19.159 though adults. So because we're now being programmed the same way, 2442 02:06:19.560 --> 02:06:22.920 and so your impressions of any product is you have 2443 02:06:23.279 --> 02:06:28.039 seven seconds to make an impact, like on somebody. So 2444 02:06:28.760 --> 02:06:32.479 how how I ended up with the pool for the backyard? 2445 02:06:33.199 --> 02:06:34.720 Well, I mean it's the same as like, and they're 2446 02:06:34.720 --> 02:06:36.039 doing it with the small children too. 2447 02:06:36.039 --> 02:06:38.760 We've talked about cocoa melon, which of course we don't 2448 02:06:38.800 --> 02:06:42.159 let our children watch because we're good parents. But if 2449 02:06:42.199 --> 02:06:46.000 you watch cocoa melon, just as an adult, every six 2450 02:06:46.039 --> 02:06:49.640 seconds or less, the frame changes, m h. And it's 2451 02:06:49.720 --> 02:06:52.359 it's for that same reason. It's to keep the eyes 2452 02:06:52.399 --> 02:06:55.520 glued to the screen. It is scary, and they are 2453 02:06:55.960 --> 02:07:00.640 training these children from basically infantile states up until adulthood 2454 02:07:01.039 --> 02:07:04.000 to have that level of attention span that is dangerous. 2455 02:07:05.039 --> 02:07:08.079 But you're right, they've already got the majority of the 2456 02:07:08.079 --> 02:07:10.359 population trained on that, i e. 2457 02:07:10.479 --> 02:07:14.079 Doom scrolling. It's the same shit as mind blowing. 2458 02:07:14.119 --> 02:07:18.239 Anyway, every touch point online, in app, or in store matters. 2459 02:07:18.279 --> 02:07:23.039 Retailers must optimize user experience, product presentation, and trust signals 2460 02:07:23.039 --> 02:07:28.079 for instant credibility. Finally, Elizabeth Cubler Ross reminds us there 2461 02:07:28.079 --> 02:07:31.720 are only two emotions, love and fear. All positive emotions 2462 02:07:31.760 --> 02:07:35.800 from love on negative emotions from fear. Retailers will ideally 2463 02:07:35.840 --> 02:07:39.560 aim to design experiences that foster positive engagement and reduce 2464 02:07:39.640 --> 02:07:43.359 fear driven behaviors that may ultimately lead to distrust, increased 2465 02:07:43.720 --> 02:07:48.359 increased returns, or complaints. Black Friday twenty twenty five continues 2466 02:07:48.399 --> 02:07:52.479 to offer enormous opportunity, but also risk. Ethical data driven 2467 02:07:52.520 --> 02:07:57.319 campaigns informed by behavioral insights, pricing, transparency, and AI vigilance 2468 02:07:57.399 --> 02:08:01.960 are essential to convert sales response, consibly, protect brand reputation, 2469 02:08:02.319 --> 02:08:06.279 and maintain customer or consumer trust. I could have just 2470 02:08:06.319 --> 02:08:09.000 said customer trust. Honestly, it's the same thing they say consumer. 2471 02:08:09.039 --> 02:08:13.960 It's customer Yeah. Wow, it is a mind blowing article. 2472 02:08:15.800 --> 02:08:17.600 It's pretty crazy, honestly. 2473 02:08:18.800 --> 02:08:24.560 How yeah, that's also very depressing. I'm a little black 2474 02:08:24.560 --> 02:08:26.960 pilled at this moment. Gotta be honest with you. But 2475 02:08:27.119 --> 02:08:29.359 now let's take it back in history a bit here. 2476 02:08:29.399 --> 02:08:31.840 This is from history dot com. If I'm not mistaken, Yeah, 2477 02:08:31.880 --> 02:08:35.079 shouts out to history dot com. What's the real history 2478 02:08:35.119 --> 02:08:38.560 of Black Friday? The retail bonanza known as Black Friday 2479 02:08:38.640 --> 02:08:42.279 is now an integral part of many Thanksgiving celebrations. But 2480 02:08:42.359 --> 02:08:46.439 this holiday tradition has darker roots than you might imagine. Ooh, 2481 02:08:46.800 --> 02:08:47.760 that sounds ominous. 2482 02:08:47.840 --> 02:08:50.680 Let's check it out. The first recorded use of the 2483 02:08:50.760 --> 02:08:54.640 term black Friday was applied not to post Thanksgiving holiday shopping, 2484 02:08:54.960 --> 02:08:58.840 but to a financial crisis, specifically the crash of the 2485 02:08:58.960 --> 02:09:02.960 US gold market on September twenty fourth, eighteen sixty nine. 2486 02:09:03.520 --> 02:09:05.600 Two notoriously ruthless. 2487 02:09:05.199 --> 02:09:10.600 Wall Street financiers Jay Gould and Jim Fisk. I've in 2488 02:09:10.640 --> 02:09:13.079 my life heard of Fisk and Gold a time or 2489 02:09:13.079 --> 02:09:16.359 two worked together to buy up as much as they 2490 02:09:16.399 --> 02:09:19.199 could of the nation's gold, hoping to drive the price 2491 02:09:19.239 --> 02:09:22.479 sky high and sell it for an astonishing profit. On 2492 02:09:22.560 --> 02:09:26.479 that Friday in September, the conspiracy finally unraveled, sending the 2493 02:09:26.479 --> 02:09:31.079 stock market into freefall and bankrupting everyone from Wall Street 2494 02:09:31.079 --> 02:09:32.279 barons to farmers. 2495 02:09:33.439 --> 02:09:33.920 Wow. 2496 02:09:34.079 --> 02:09:37.319 The most commonly repeated story behind the Thanksgiving shopping related 2497 02:09:37.319 --> 02:09:41.119 to Black Friday tradition links it to retailers. As the story goes, 2498 02:09:41.279 --> 02:09:43.720 after an entire year of operating at a loss or 2499 02:09:43.920 --> 02:09:46.760 in the red, as is called an industry, stores would 2500 02:09:46.800 --> 02:09:50.520 supposedly earn a profit when into the black as it's 2501 02:09:50.600 --> 02:09:54.479 referred to, on the day after Thanksgiving because holiday shoppers 2502 02:09:54.479 --> 02:09:58.239 blew so much money on discount and merchandise. Though retail 2503 02:09:58.319 --> 02:10:02.479 companies indeed used to record losses in red and profits 2504 02:10:02.479 --> 02:10:05.239 in black when doing their accounting, this version of Black 2505 02:10:05.239 --> 02:10:09.840 Friday's origin is officially sanctioned, but not inaccurate story behind 2506 02:10:09.880 --> 02:10:15.119 the tradition Wow. In recent years, another myth has surfaced 2507 02:10:15.119 --> 02:10:19.359 that gives a particularly ugly twist to the tradition, claiming 2508 02:10:19.399 --> 02:10:23.159 that back in the eighteen hundreds, southern plantation owners could 2509 02:10:23.199 --> 02:10:27.000 buy enslaved workers at a discount on the day after Thanksgiving. 2510 02:10:27.479 --> 02:10:30.600 Though this version of Black Friday's roots is understandably led 2511 02:10:30.720 --> 02:10:34.720 some to call for a boycott of the retail holiday, 2512 02:10:35.000 --> 02:10:37.560 it has no basis in fact, Yeah, I'm about to 2513 02:10:37.560 --> 02:10:41.319 say that doesn't even sound accurate to me, Like I 2514 02:10:41.399 --> 02:10:46.199 understand where they're coming from. There's not a slave market 2515 02:10:46.199 --> 02:10:48.399 that was going to give a discount because of what 2516 02:10:48.680 --> 02:10:49.399 day it was. 2517 02:10:49.560 --> 02:10:50.359 That's bullshit. 2518 02:10:51.199 --> 02:10:55.319 There's a lot of videos that are circulating. Actually, you 2519 02:10:55.319 --> 02:10:58.960 could type in Black Friday history on TikTok and there's 2520 02:10:59.000 --> 02:11:01.800 about one hundred video right out the gate that is 2521 02:11:02.039 --> 02:11:05.840 specifically about these two images that are being shown and 2522 02:11:05.880 --> 02:11:11.640 circulating I think since twenty thirteen about black slaves being 2523 02:11:12.039 --> 02:11:15.760 sold specifically at a lower price on this day, and 2524 02:11:15.840 --> 02:11:18.600 like how and all of that. But I did want 2525 02:11:18.640 --> 02:11:24.640 to touch really quickly though on the original gold situation. 2526 02:11:24.840 --> 02:11:28.239 It was actually President Grant that caught on to the 2527 02:11:28.279 --> 02:11:32.159 scam and he flooded the market with gold, causing the 2528 02:11:32.199 --> 02:11:34.359 colossal stock market crash. 2529 02:11:35.439 --> 02:11:37.960 Actually, so it was. 2530 02:11:39.399 --> 02:11:40.479 Right after the Civil War. 2531 02:11:40.880 --> 02:11:43.159 He was trying to do things to stimulate the economy, 2532 02:11:43.239 --> 02:11:46.439 so he flooded the market with gold, crashing the price. 2533 02:11:46.760 --> 02:11:48.399 Then you had Fisk and Goold come in and buy 2534 02:11:48.479 --> 02:11:50.079 it all up for pennies on the dollar as a 2535 02:11:50.079 --> 02:11:51.439 way to drive the price back up. 2536 02:11:52.640 --> 02:11:55.680 It says that they were actually fish and Gould, where 2537 02:11:55.720 --> 02:11:58.880 the president and vice president of the railroad, and had 2538 02:11:58.920 --> 02:12:02.119 a reputation for the two for being their most ruthless. 2539 02:12:03.000 --> 02:12:04.159 They had actually. 2540 02:12:03.920 --> 02:12:07.720 Plotted months long plot to rig the gold market came 2541 02:12:07.760 --> 02:12:10.079 to a head. Gold and Fisk had been driving up 2542 02:12:10.119 --> 02:12:12.920 the price of gold for weeks, buying up huge reserves 2543 02:12:12.960 --> 02:12:17.000 of this precious metal. Then one day, when President Grant 2544 02:12:17.520 --> 02:12:20.199 caught wise to the scam, he flooded the market with gold, 2545 02:12:20.239 --> 02:12:23.560 causing the colossal stock market crash. This day became known 2546 02:12:23.600 --> 02:12:26.000 as Black Friday because the effects were felt for the 2547 02:12:26.399 --> 02:12:32.279 felt in the US economy for years, thousands of speculators, sorry, 2548 02:12:32.520 --> 02:12:35.880 we're left financially ruined, and at least one committed suicide. 2549 02:12:36.199 --> 02:12:39.199 Foreign trade ground to a halt, while it is believed 2550 02:12:39.199 --> 02:12:41.760 that farmers may have been hit the hardest, with many 2551 02:12:41.840 --> 02:12:46.119 seeing their value of their wheaten corn harvested dipped by 2552 02:12:46.239 --> 02:12:47.039 fifty percent. 2553 02:12:48.399 --> 02:12:54.039 Wow. Mm hmm, that is increds that's wild. 2554 02:12:55.239 --> 02:12:59.319 So that's how that's one theory of how the that 2555 02:12:59.399 --> 02:13:03.319 we're getting to the actual how Now, traditionally Black Friday 2556 02:13:03.359 --> 02:13:03.880 came about. 2557 02:13:04.479 --> 02:13:07.279 Yeah, I'm on screen right now, not to take away 2558 02:13:07.279 --> 02:13:08.880 from what you were saying, but I was very curious 2559 02:13:08.880 --> 02:13:12.199 because I have never heard of a slave auction going 2560 02:13:12.239 --> 02:13:15.159 at discounted prices because of some sort of a day. 2561 02:13:15.760 --> 02:13:19.359 So this isn't like a historically accurate thing. It just 2562 02:13:19.399 --> 02:13:22.319 says slavery auction the true meaning behind Black Friday. But 2563 02:13:22.520 --> 02:13:26.760 let's read in slaves at auction on Thursday the twenty fourth, 2564 02:13:26.880 --> 02:13:31.600 instume we will sell da I can't read all that 2565 02:13:31.640 --> 02:13:33.479 small script print. 2566 02:13:34.239 --> 02:13:35.920 So some of the pictures that. 2567 02:13:37.880 --> 02:13:42.039 One that says Black Friday right up above has a picture, 2568 02:13:42.119 --> 02:13:45.600 but then when you look at it, so those pictures 2569 02:13:45.600 --> 02:13:47.640 that you have on screen right now, there are several 2570 02:13:47.680 --> 02:13:52.000 images that are the ones that have been cycling through 2571 02:13:52.079 --> 02:13:55.399 the internet. And we will read from an actually all 2572 02:13:55.479 --> 02:13:58.920 African American site that talks about this. But I did 2573 02:13:58.960 --> 02:14:01.119 want to kind of look into it, and from what 2574 02:14:01.199 --> 02:14:04.039 I can tell, some of these images apparently are fake 2575 02:14:04.760 --> 02:14:09.359 and they've been cycling through and they were actually generated 2576 02:14:09.439 --> 02:14:12.439 and then pushed out. I read a couple articles about it, 2577 02:14:12.520 --> 02:14:15.079 just trying to see if there is any historical background 2578 02:14:15.079 --> 02:14:17.199 and precedence to this. But from what I can find, 2579 02:14:18.079 --> 02:14:20.319 it has been debunked as a hoax, and it has 2580 02:14:20.399 --> 02:14:25.000 been debunked as something not real in pertaining to specifically 2581 02:14:25.039 --> 02:14:27.720 Black Friday. Obviously, we all know that slaves were sold 2582 02:14:27.720 --> 02:14:30.840 and bought and stuff like that, but in this regard, 2583 02:14:31.680 --> 02:14:33.720 I have not been able to find anything that actually 2584 02:14:33.720 --> 02:14:36.680 pertains to it. And the other website we are going 2585 02:14:36.760 --> 02:14:40.720 to read is from an all black website that does 2586 02:14:41.119 --> 02:14:42.039 touch base on this. 2587 02:14:42.640 --> 02:14:46.800 All right, Well, how again, as of this moment, I'm 2588 02:14:47.239 --> 02:14:50.760 that sounds very hoaxy, but I am willing to be 2589 02:14:50.800 --> 02:14:52.640 proven wrong on that one. I'm not some sort of 2590 02:14:52.640 --> 02:14:56.880 an expert when it comes to Antebellum South markets and things, 2591 02:14:56.920 --> 02:15:01.199 But yeah, that's I just have a real hard time 2592 02:15:01.239 --> 02:15:03.920 believing that the dude coming off the ship with a 2593 02:15:03.960 --> 02:15:07.600 whole new group that he's about to sell is going 2594 02:15:07.680 --> 02:15:10.840 to receive less money for his troubles because he happened 2595 02:15:10.840 --> 02:15:14.079 to hit the port on Black Friday. 2596 02:15:13.399 --> 02:15:16.640 There is a historical TikTok guy. 2597 02:15:18.039 --> 02:15:20.720 I couldn't find his credibility, so I didn't want to 2598 02:15:20.760 --> 02:15:24.840 add it in. But he does break down and actually 2599 02:15:25.079 --> 02:15:29.640 like shows the logs itself and like goes into the 2600 02:15:29.720 --> 02:15:33.239 actual like reading of the logs, and he's like, nowhere 2601 02:15:33.399 --> 02:15:35.560 can I have I been able to find that this 2602 02:15:35.640 --> 02:15:38.279 has actually proven? I did go and read a couple 2603 02:15:38.399 --> 02:15:41.279 websites that were more credible that did actually say that 2604 02:15:41.359 --> 02:15:44.840 this was incorrect, that it didn't pertain to Black Friday. 2605 02:15:45.159 --> 02:15:46.720 But that's why I kind of pulled up. 2606 02:15:46.640 --> 02:15:50.760 At least two other articles just kind of showing the background, 2607 02:15:50.920 --> 02:15:54.439 so that way, you know, if it was historically accurate. 2608 02:15:54.520 --> 02:15:56.640 I did want to bring it up, but I cannot 2609 02:15:56.680 --> 02:16:00.720 at this time find anything it actually pertains to Philadelphia. 2610 02:16:01.600 --> 02:16:04.600 Okay, that is where Black Friday originated. 2611 02:16:05.239 --> 02:16:07.840 Wow, we were just there too. Let's get into it here. 2612 02:16:07.880 --> 02:16:08.199 It says. 2613 02:16:08.199 --> 02:16:11.159 The real history behind Black Friday, however, is not as 2614 02:16:11.159 --> 02:16:13.720 sunny as retailers might have you believe. Back in the 2615 02:16:13.800 --> 02:16:17.039 nineteen fifties, police in Philadelphia used the term to describe 2616 02:16:17.079 --> 02:16:20.439 the chaos that ensued on the day after Thanksgiving, when 2617 02:16:20.560 --> 02:16:24.000 hordes of suburban shoppers and tourists flooded into the city 2618 02:16:24.079 --> 02:16:27.119 in advance of the big Army Navy football game held 2619 02:16:27.239 --> 02:16:28.319 on that Saturday. 2620 02:16:28.399 --> 02:16:33.040 Every year. For the record, go Navy beat Army. Not 2621 02:16:33.159 --> 02:16:34.079 only were. 2622 02:16:34.000 --> 02:16:36.399 The Philly cops not able to take the day off, 2623 02:16:36.680 --> 02:16:39.440 but they had to work extra long shifts dealing with 2624 02:16:39.520 --> 02:16:43.799 the additional crowds and traffic. Shoplifters also took advantage of 2625 02:16:43.840 --> 02:16:47.280 the bedlam in stores and made off with merchandise, adding 2626 02:16:47.319 --> 02:16:49.079 to the law enforcement headache. 2627 02:16:49.760 --> 02:16:51.600 Okay never heard. 2628 02:16:51.440 --> 02:16:54.559 That by nineteen sixty one, Black Friday had caught on 2629 02:16:54.600 --> 02:16:57.559 in Philadelphia to the extent that the city's merchants and 2630 02:16:57.639 --> 02:17:02.079 boosters tried unsuccessfully to change it to Big Friday to 2631 02:17:02.159 --> 02:17:05.319 remove the negative connotations. The term didn't spread to the 2632 02:17:05.319 --> 02:17:08.399 rest of the country until much later, however, and as 2633 02:17:08.440 --> 02:17:12.159 recently as nineteen eighty five, it wasn't in common use nationwide. 2634 02:17:12.600 --> 02:17:15.600 Sometime in the late nineteen eighties, however, retailers found a 2635 02:17:15.600 --> 02:17:18.440 way to reinvent Black Friday and turn it into something 2636 02:17:18.479 --> 02:17:22.959 that reflected positivity rather than negativity, on them and their customers. 2637 02:17:23.280 --> 02:17:27.520 The result was the red to black concept of the 2638 02:17:27.520 --> 02:17:30.520 holiday mentioned earlier, and the notion that the day after 2639 02:17:30.559 --> 02:17:34.440 Thanksgiving marked the occasion when America's stores finally turned a profit. 2640 02:17:35.200 --> 02:17:38.600 The Black Friday story stuck, and pretty soon the terms 2641 02:17:38.719 --> 02:17:42.399 darker roots in Philadelphia were largely forgotten. Since then, the 2642 02:17:42.719 --> 02:17:45.879 one day sales bonanza has morphed into a four day 2643 02:17:45.920 --> 02:17:50.000 event and spawned other quote unquote retail holidays, such as 2644 02:17:50.079 --> 02:17:54.200 small Business Saturday and Sunday and Cyber Monday. I've never 2645 02:17:54.239 --> 02:17:58.600 heard of small business Saturday, but okay, yeah, it's. 2646 02:17:58.479 --> 02:17:59.559 Small Business Saturday. 2647 02:17:59.600 --> 02:18:04.319 And they actually have a new term for Sunday too, Yeah, 2648 02:18:04.319 --> 02:18:06.159 they have It's a four day event now. 2649 02:18:06.440 --> 02:18:06.639 Yeah. 2650 02:18:06.719 --> 02:18:09.239 No, Cyber Monday is like, that's a big one now, 2651 02:18:09.360 --> 02:18:14.399 especially stores started opening earlier and earlier on that Friday, 2652 02:18:14.440 --> 02:18:18.079 and now the most dedicated shoppers can head outright after 2653 02:18:18.159 --> 02:18:19.399 their Thanksgiving meals. 2654 02:18:19.760 --> 02:18:20.440 I have done it. 2655 02:18:20.760 --> 02:18:22.399 I am a huge Black Friday shopper. 2656 02:18:22.879 --> 02:18:24.000 Oh, I've done it before. 2657 02:18:24.360 --> 02:18:26.840 But again, back when I was still living in Virginia, 2658 02:18:27.200 --> 02:18:29.479 that was the last time I really like stood in 2659 02:18:29.559 --> 02:18:32.360 line to get into a Best Buyer or a Walmart 2660 02:18:32.479 --> 02:18:35.520 for it. There were fist fights, there. 2661 02:18:35.479 --> 02:18:39.399 Was absolutely, yeah, back in the day, there were definitely more. 2662 02:18:40.559 --> 02:18:42.079 No, I was because I lived in the hood. I 2663 02:18:42.120 --> 02:18:43.600 ain't got nothing to do at the time. FD. 2664 02:18:46.360 --> 02:18:49.360 So going back to the whole Black Friday as it 2665 02:18:49.440 --> 02:18:54.440 may pertain to African American people. This is from Push 2666 02:18:54.600 --> 02:18:57.040 Black Daily, Inspiring Black Stories. 2667 02:18:57.120 --> 02:18:57.639 Just for you. 2668 02:18:58.079 --> 02:19:02.319 What does Black Friday have to do with black people? 2669 02:19:02.639 --> 02:19:06.000 Let's learn together, right, you've heard the story linking Black 2670 02:19:06.000 --> 02:19:10.000 Friday to slavery, don't believe it. Although the holiday's origins 2671 02:19:10.159 --> 02:19:14.000 do involve cops, it's more important to show what enslaved 2672 02:19:14.000 --> 02:19:17.559 people were doing during the holiday season. In the nineteen 2673 02:19:17.600 --> 02:19:20.840 fifties and sixties, the Philadelphia police named Black Friday because 2674 02:19:20.879 --> 02:19:23.479 they dreaded the heavy traffic caused by people rushing into 2675 02:19:23.479 --> 02:19:27.000 the city for post Thanksgiving Day shopping. Where does the 2676 02:19:27.079 --> 02:19:30.120 term black and black Friday come from? While the holiday 2677 02:19:30.120 --> 02:19:31.479 has nothing to do with us. 2678 02:19:31.319 --> 02:19:34.920 Outright, but speaking to black people, it's not far fetched 2679 02:19:34.920 --> 02:19:38.360 to wonder why many popular phrases associated with blackness are negative, 2680 02:19:38.559 --> 02:19:40.719 black listed, black bald, black mail. 2681 02:19:41.079 --> 02:19:46.680 Well, okay, a couple of those. The black bald actually 2682 02:19:46.719 --> 02:19:49.639 goes back to free masonry, believe it or not. So 2683 02:19:49.799 --> 02:19:52.600 when a new initiate is being voted in to his 2684 02:19:53.799 --> 02:19:56.959 would be Mason's lodge, you either put a white cube 2685 02:19:57.000 --> 02:19:58.879 in the box or you put a black ball in 2686 02:19:58.920 --> 02:20:01.879 the box, and it has to be unanimous. And if 2687 02:20:01.879 --> 02:20:04.200 they open the box and there's a single black ball, 2688 02:20:04.399 --> 02:20:06.319 that person has been blackballed. 2689 02:20:06.639 --> 02:20:08.000 That's where that comes from. 2690 02:20:08.000 --> 02:20:10.879 But anyway, according to researchers, the use of black to 2691 02:20:10.959 --> 02:20:16.159 describe bad things is subconsciously racialized. And as real world implications, 2692 02:20:16.360 --> 02:20:19.799 especially for darker skinned people. So what we're enslaved people 2693 02:20:19.920 --> 02:20:23.719 doing during the holiday season Black Friday didn't exist before 2694 02:20:23.719 --> 02:20:27.200 the Civil War. During those times, our ancestors brilliantly used 2695 02:20:27.200 --> 02:20:30.879 the holidays to get free. They strategically use the season 2696 02:20:30.920 --> 02:20:34.600 as leverage because enslavers were away or had their guard down, 2697 02:20:34.879 --> 02:20:38.360 They disguised themselves and used holiday travel passes to escape. 2698 02:20:38.600 --> 02:20:40.879 We can spend our time as we please, as our 2699 02:20:40.920 --> 02:20:44.680 ancestors knew all past, the freedom require a strategy. What 2700 02:20:44.840 --> 02:20:47.600 cracks in the system can you find to help our 2701 02:20:47.639 --> 02:20:51.000 community to get closer to liberation this holiday season? 2702 02:20:51.840 --> 02:20:56.639 Okay, I will say I'm gonna touch quickly on the 2703 02:20:56.680 --> 02:21:04.040 subconscious racialized divide. So I took several classes through when 2704 02:21:04.079 --> 02:21:06.920 I was in Midwiffree School about this. There is actually 2705 02:21:07.079 --> 02:21:11.639 something to be said about the unconscious bias of the 2706 02:21:11.680 --> 02:21:15.200 color black and white and how it has been used 2707 02:21:15.200 --> 02:21:20.440 throughout America to be deemed something negative. And actually there's 2708 02:21:20.559 --> 02:21:23.959 a Harvard study that you can actually take yourself. It 2709 02:21:24.239 --> 02:21:27.200 pretty much is a picture thing where you click yes 2710 02:21:27.239 --> 02:21:29.280 no yes no yes no, yes no kind of a thing, 2711 02:21:30.040 --> 02:21:32.799 and it's interesting. It shows if you actually do have 2712 02:21:32.879 --> 02:21:37.680 an unconscious racial bias towards yourself, towards your community, towards 2713 02:21:37.680 --> 02:21:41.120 a black community, if you're indifferent, if you're more prone 2714 02:21:41.159 --> 02:21:43.559 to be more positive towards a black community, if you're 2715 02:21:43.559 --> 02:21:45.319 more positive towards white community, if. 2716 02:21:45.280 --> 02:21:48.840 You're more negative. It has all these different subgroups. 2717 02:21:48.879 --> 02:21:51.360 And there's actually a study that you can watch on 2718 02:21:51.440 --> 02:21:55.360 YouTube about it as well that a lot of African 2719 02:21:55.360 --> 02:21:59.159 American people actually have been shown so much negative connotation 2720 02:21:59.239 --> 02:22:03.200 with black skin that they have an actual unconscious. 2721 02:22:02.920 --> 02:22:06.799 Bias towards more favoriting the white skin than it is. 2722 02:22:06.879 --> 02:22:08.120 And it's a whole thing. 2723 02:22:08.239 --> 02:22:11.040 So I will say that there is precedence when it 2724 02:22:11.079 --> 02:22:14.079 comes to using the term Black Friday, and I can 2725 02:22:14.159 --> 02:22:17.840 understand how it can feel in a negative in a 2726 02:22:17.879 --> 02:22:21.639 negative way, but overall the black Friday term quote unquote 2727 02:22:21.799 --> 02:22:25.120 is not linked inherently to racism. No. 2728 02:22:25.239 --> 02:22:28.280 Yeah, I've actually seen certain studies be done with kids 2729 02:22:29.399 --> 02:22:31.479 and with adults. As a matter of fact, with kids, 2730 02:22:31.520 --> 02:22:34.239 they would show like two baby dolls and they would 2731 02:22:34.239 --> 02:22:35.440 say which one would you prefer? 2732 02:22:36.040 --> 02:22:38.760 Black or white? And the one baby doll is a 2733 02:22:38.760 --> 02:22:41.159 black baby, the other one is a white baby. And 2734 02:22:41.600 --> 02:22:44.040 more often than not, the children would lean more towards 2735 02:22:44.120 --> 02:22:46.799 the white baby doll rather than the black even among 2736 02:22:46.840 --> 02:22:49.520 the black community. And that was like an inherent cultural 2737 02:22:49.559 --> 02:22:52.440 thing that they were saying is pretty much perpetuated even 2738 02:22:52.559 --> 02:22:54.000 very young in that community. 2739 02:22:54.399 --> 02:22:56.959 Cut to there was a study that was done with 2740 02:22:58.920 --> 02:23:01.399 people of the black community and how they feel about. 2741 02:23:01.200 --> 02:23:06.799 Biracial couples, right, and there was some very significant biases 2742 02:23:07.040 --> 02:23:11.399 from a black woman marrying a white man as opposed 2743 02:23:11.440 --> 02:23:14.520 to a black man marrying a white woman. It was 2744 02:23:14.559 --> 02:23:19.639 a a very night and day comparison to what they 2745 02:23:19.719 --> 02:23:23.360 deemed acceptable behavior. And then you had some that were 2746 02:23:23.399 --> 02:23:25.159 just against both of them, and you had some that 2747 02:23:25.239 --> 02:23:27.040 were very probe both of them. 2748 02:23:27.079 --> 02:23:27.920 It was no issue. 2749 02:23:27.920 --> 02:23:30.440 But for the ones that felt one way or another 2750 02:23:30.479 --> 02:23:32.840 on that, more often than not, they felt more okay 2751 02:23:32.879 --> 02:23:35.719 with a black woman marrying a white man, and it 2752 02:23:35.760 --> 02:23:38.159 was very interesting to hear their reasons as to why 2753 02:23:38.520 --> 02:23:38.799 it was. 2754 02:23:38.959 --> 02:23:39.200 Yeah. 2755 02:23:39.399 --> 02:23:43.520 Anyway, so to your point, I could see why people 2756 02:23:43.559 --> 02:23:47.879 would inherently think that Black Friday has something to do 2757 02:23:47.920 --> 02:23:51.680 with African American culture or the past. But I have 2758 02:23:51.719 --> 02:23:54.399 to agree with you and what the articles have also said, 2759 02:23:54.840 --> 02:23:58.559 it has nothing to do with the Antebellum South or 2760 02:23:58.600 --> 02:24:01.239 anything of that sort, not from what we could find. 2761 02:24:01.680 --> 02:24:06.399 So now we're going into the Associated Press article and 2762 02:24:06.600 --> 02:24:07.280 you know, then. 2763 02:24:07.120 --> 02:24:09.719 Touches based on what we were just talking about. 2764 02:24:09.840 --> 02:24:12.600 So it talks about how it's also not based in 2765 02:24:12.840 --> 02:24:13.639 racial things. 2766 02:24:14.719 --> 02:24:17.079 It does claim, so that it just talks about the 2767 02:24:17.120 --> 02:24:19.639 claim in and of itself. If you go back up 2768 02:24:19.639 --> 02:24:22.760 to the top, it just talks about the claim that 2769 02:24:22.920 --> 02:24:26.040 is selling off the slaves, and it talks about it 2770 02:24:26.079 --> 02:24:28.360 does say that it is false that the term is 2771 02:24:28.399 --> 02:24:30.760 linked to the financial crash of the eighteen hundreds and 2772 02:24:30.760 --> 02:24:33.079 then associated with Philadelphia. 2773 02:24:33.680 --> 02:24:34.239 The facts. 2774 02:24:34.239 --> 02:24:37.600 It talks about just pretty much what we've talked about, 2775 02:24:37.879 --> 02:24:42.319 you know itself. It says that some of the posts 2776 02:24:42.360 --> 02:24:46.200 included a photo available through the State Liberty of Victoria 2777 02:24:46.239 --> 02:24:49.600 in Australia that shows a group of indigenous prisoners in 2778 02:24:49.680 --> 02:24:53.120 neck chains in Western Australia. The photo is dated from 2779 02:24:53.280 --> 02:24:57.959 eighteen ninety eight to nineteen oh six. In eighteen sixty nine, 2780 02:24:58.959 --> 02:25:01.079 I can't see that funny, answers, Okay, So it talks 2781 02:25:01.120 --> 02:25:07.239 about the Yeah, So overall, it just kind of is 2782 02:25:07.280 --> 02:25:10.719 another example for those that wanted to see more information 2783 02:25:10.840 --> 02:25:12.120 about it. Of the two. 2784 02:25:12.559 --> 02:25:13.239 There's a lot of. 2785 02:25:13.159 --> 02:25:15.440 Different articles, but I just wanted to bring two different 2786 02:25:15.520 --> 02:25:17.879 articles to it so that it didn't just seem like 2787 02:25:17.920 --> 02:25:21.639 I was finding a single article that debunked it. There's 2788 02:25:21.840 --> 02:25:24.680 multiple articles that share different aspects of it. 2789 02:25:24.920 --> 02:25:27.120 You can't believe everything you see on social media. Good 2790 02:25:27.120 --> 02:25:29.719 cult members, that's why you're here listening to this program 2791 02:25:29.799 --> 02:25:31.159 rather than just doom scrolling. 2792 02:25:32.000 --> 02:25:34.639 That's exactly why I'll do all the homework for us. 2793 02:25:34.799 --> 02:25:35.399 There we go. 2794 02:25:35.520 --> 02:25:37.959 That's our job. Our job is to do the homework 2795 02:25:38.000 --> 02:25:40.440 that you don't have time to do. Your job is 2796 02:25:40.479 --> 02:25:43.319 to just sit back and listen and learn, you know, 2797 02:25:43.559 --> 02:25:44.920 and let us know in the comments what you think 2798 02:25:44.959 --> 02:25:47.479 about things. But anyway, so now we're moving on to 2799 02:25:47.559 --> 02:25:52.920 another article from Fast Company. Black Friday boycotts mass blackout 2800 02:25:53.040 --> 02:25:57.120 and we ain't buying it. Protests, We'll target Trump and billionaires. 2801 02:25:57.399 --> 02:25:59.559 Here's what we know. For the love of god, when 2802 02:25:59.559 --> 02:26:01.840 did when did Trump make an entrance into the Black 2803 02:26:01.840 --> 02:26:02.479 Friday shit? 2804 02:26:03.000 --> 02:26:06.319 Well, actually it made it into last year's Black Friday, 2805 02:26:06.360 --> 02:26:09.159 but this is actually dated from eleven twenty this year, 2806 02:26:10.079 --> 02:26:13.040 this article, but last year there was a huge there's 2807 02:26:13.079 --> 02:26:17.639 a whole bunch of articles talking about how Black Friday 2808 02:26:17.879 --> 02:26:20.760 is racist, and how it's going to be all about 2809 02:26:20.799 --> 02:26:23.360 guns and MAGA and all this stuff, and how they're 2810 02:26:23.399 --> 02:26:26.840 going to control the entire shift of Black Friday. And 2811 02:26:26.879 --> 02:26:30.680 it's all this stuff, and I found like different different 2812 02:26:30.760 --> 02:26:32.600 articles about it, but I wanted to see what was 2813 02:26:32.600 --> 02:26:35.479 pertaining right now to this year's Black Friday, since we're 2814 02:26:35.520 --> 02:26:38.440 talking about Black Friday, and so this started to pop up. 2815 02:26:38.520 --> 02:26:41.360 I actually haven't read through the entire article, so I'm 2816 02:26:41.399 --> 02:26:42.959 curious to see what it actually says. 2817 02:26:43.520 --> 02:26:46.120 Let's get into it here. It says grassroots and movements 2818 02:26:46.159 --> 02:26:49.639 are urging Americans to refuse to shop or even work 2819 02:26:49.840 --> 02:26:53.840 this Thanksgiving to send a message about the widening wealth gap. 2820 02:26:54.600 --> 02:26:56.159 All Right, I could already kind of see where this 2821 02:26:56.239 --> 02:26:58.879 article is leaning, but I don't want to make prejudgments. 2822 02:26:58.959 --> 02:27:01.920 Let's get into it. It says, in our consumer driven culture, 2823 02:27:02.200 --> 02:27:04.200 when the cost of goods is soaring, one of the 2824 02:27:04.280 --> 02:27:07.159 most radical things you can do is not to buy 2825 02:27:07.239 --> 02:27:11.040 anything on Black Friday. That's the message from Mass Blackout, 2826 02:27:11.079 --> 02:27:13.840 a coalition of grassroots groups that are protesting the Trump 2827 02:27:13.879 --> 02:27:16.920 administration's policies and urging you not to participate in this 2828 02:27:17.040 --> 02:27:22.280 year's extended Black Friday sales. Okay, the blackout will start 2829 02:27:22.280 --> 02:27:27.120 on Wednesday before Thanksgiving and in the day after Cyber Monday, 2830 02:27:27.399 --> 02:27:29.719 so basically when all the deals are done. This is 2831 02:27:29.840 --> 02:27:32.840 not the only holiday protest either. There's also a second 2832 02:27:32.840 --> 02:27:38.159 boycott underway targeting Amazon, Tarja and Home Depot. It's called 2833 02:27:38.239 --> 02:27:41.360 we Ain't Buying It, and it's happening around the same time. 2834 02:27:41.879 --> 02:27:43.879 In fact, it's been a bigger year. 2835 02:27:44.000 --> 02:27:45.959 It's been a big year for boycotts, and some of 2836 02:27:46.000 --> 02:27:49.200 them have been quite effective. For example, Target just reported 2837 02:27:49.280 --> 02:27:53.760 another lackluster quarter and declining sales, particularly due to backlash 2838 02:27:53.799 --> 02:27:57.479 and boycotts from customers after a rollback of its diversity, 2839 02:27:57.559 --> 02:28:02.879 equity and inclusion policies. Yes, that that is where I 2840 02:28:02.920 --> 02:28:05.799 was afraid this was going. So because Trump made DEI 2841 02:28:05.959 --> 02:28:08.920 go away now and tell us the boycott stores. 2842 02:28:09.639 --> 02:28:11.879 I also want to use this though, this article as 2843 02:28:11.920 --> 02:28:18.000 an example of persuasive narratives. Absolutely, you know, because a 2844 02:28:18.040 --> 02:28:21.319 lot of people will only read a secular article and 2845 02:28:21.799 --> 02:28:24.639 how it is definitely about the language and the tone 2846 02:28:24.680 --> 02:28:27.959 in which the writer is writing to you. Obviously, this 2847 02:28:28.000 --> 02:28:32.399 is a more direct way of showing what this tone is. 2848 02:28:32.440 --> 02:28:34.719 For this article but there is a lot of articles, 2849 02:28:34.760 --> 02:28:38.680 in especially research articles that have an underlying tone that 2850 02:28:38.799 --> 02:28:42.040 you might not pick up in Essentially, I always suggest 2851 02:28:42.239 --> 02:28:45.120 very strongly that people should read multiple articles about the 2852 02:28:45.120 --> 02:28:48.360 same topic just to try to find at least the 2853 02:28:48.399 --> 02:28:51.399 middle ground of information. I kind of picked this one 2854 02:28:51.600 --> 02:28:54.319 as in the sense of having a tone to it, 2855 02:28:54.680 --> 02:28:56.159 so that way we could kind of talk about it 2856 02:28:56.159 --> 02:28:58.079 because I had some cult members reach out to me 2857 02:28:58.440 --> 02:29:02.000 on Instagram and ask me about, uh, you know, research 2858 02:29:02.040 --> 02:29:03.959 and stuff like that, and so I wanted to show 2859 02:29:04.200 --> 02:29:06.760 what a persuasive narrative would look like. 2860 02:29:07.239 --> 02:29:10.879 Absolutely so it says, and it's not just in the US. 2861 02:29:11.079 --> 02:29:14.040 Many Canadians have started to forego American products and are 2862 02:29:14.079 --> 02:29:18.719 only buying quote unquote locally, as the Buy Canadian movement 2863 02:29:18.799 --> 02:29:22.840 has drawn record participation as a reaction to President Trump's 2864 02:29:22.879 --> 02:29:25.840 high tariffs on their country's goods. Here's what we know 2865 02:29:25.879 --> 02:29:29.879 about the upcoming mass blackout, and we ain't buying it boycotts. 2866 02:29:30.239 --> 02:29:33.360 So what's happening with the mass blackouts protests? The mass 2867 02:29:33.399 --> 02:29:40.760 blackout protests a nationwide economic Jesus, A nationwide economic action 2868 02:29:41.000 --> 02:29:44.600 organized by a coalition of grassroots organization is calling Americans 2869 02:29:44.639 --> 02:29:48.680 to a stop online or in store shopping except for 2870 02:29:48.719 --> 02:29:54.479 small businesses. B Stop streaming, streaming, good lord, stop streaming, 2871 02:29:54.680 --> 02:29:58.680 Cancel subscriptions, and make no digital purposes purs. 2872 02:30:00.120 --> 02:30:05.239 It. Stop ye know what yet? All right? Stop work 2873 02:30:05.319 --> 02:30:08.520 if you can, if you must spend, support small local 2874 02:30:08.559 --> 02:30:13.319 businesses and paying cash. No spending, no work, no, no surrender, 2875 02:30:13.680 --> 02:30:14.040 thank you. 2876 02:30:14.360 --> 02:30:15.479 The system isn't broken. 2877 02:30:15.600 --> 02:30:18.760 It's working exactly as design for the wealthy. The movement 2878 02:30:18.920 --> 02:30:23.000 website says we're not targeting small businesses or communities. We're 2879 02:30:23.040 --> 02:30:30.200 chargeting the corporate system that profit from injustice, fuel, authoritism, authoritarianism. 2880 02:30:31.319 --> 02:30:34.520 Man I can't read either, and it's one am in 2881 02:30:34.520 --> 02:30:39.360 the morning, and crush work power. The boycott also includes 2882 02:30:39.479 --> 02:30:44.079 avoiding non essential travel, restaurants and normal consumer behaviors, staying 2883 02:30:44.120 --> 02:30:49.959 off ad driven platforms unless organizing, halting spending, logging off 2884 02:30:50.079 --> 02:30:53.600 entertainment platforms, and donating to Feeding America to support the 2885 02:30:53.680 --> 02:30:58.000 refusing those refusing to work. What's happening with the We 2886 02:30:58.159 --> 02:31:02.440 Ain't Buying Boycott? That we Ain't Buying Boycott campaign campaign 2887 02:31:02.639 --> 02:31:05.440 is made up of a coalition of progressive groups, including 2888 02:31:05.479 --> 02:31:10.719 the No Kings Alliance and Indivisible Right, which were behind 2889 02:31:10.959 --> 02:31:14.879 other anti Trump protests earlier this year. It targets three companies, 2890 02:31:15.239 --> 02:31:18.280 Tar Gig Target target for those that don't know. 2891 02:31:18.559 --> 02:31:20.079 Home Depot and Amazon. 2892 02:31:21.000 --> 02:31:26.280 Wow, it's asking Americans to withhold purchasing power from Thanksgiving 2893 02:31:26.360 --> 02:31:33.559 through Cyber Monday to protest three realtor realators. Yeah. Yeah, 2894 02:31:33.680 --> 02:31:36.920 three companies ors are really hard for us tonight. Guys. 2895 02:31:37.559 --> 02:31:42.520 Uh that align all their corporating oh my gosh, directly 2896 02:31:42.559 --> 02:31:48.000 with the Trump administrative administration. Target for rolling back the 2897 02:31:48.079 --> 02:31:52.479 DEI Home Depot, for working with Ice which have been arresting, detaining, 2898 02:31:52.479 --> 02:31:57.639 and deporting immigrants. What Home Depot, we diamond out immigrants 2899 02:31:58.159 --> 02:31:58.920 no more. 2900 02:31:58.840 --> 02:32:00.920 No more illegals in the park working lot man. 2901 02:32:01.559 --> 02:32:05.920 That's you know, that's fucked up. How who's gonna who's 2902 02:32:05.959 --> 02:32:07.239 going to do our roofs? Okay? 2903 02:32:08.559 --> 02:32:12.159 My cousin works for a roofing company. They hire, They 2904 02:32:12.239 --> 02:32:16.520 hire Americans. They may speak Spanish, but they are Americans. 2905 02:32:17.680 --> 02:32:23.360 Amazon for allegedly funding the Trump administrative administration to secure 2906 02:32:23.479 --> 02:32:26.079 corporate tax cuts. I didn't know that. 2907 02:32:26.760 --> 02:32:31.479 When corporations aligned with cruelty and its authoritive Nope, I 2908 02:32:31.479 --> 02:32:32.000 can't say. 2909 02:32:31.840 --> 02:32:34.559 The word authority. Authoritarianism. 2910 02:32:35.239 --> 02:32:36.120 That's a big word. 2911 02:32:36.159 --> 02:32:38.319 Okay, I'm struggling tonight. 2912 02:32:38.760 --> 02:32:44.239 They must understand that our purchasing power matters. Letitia Letitia Brown, 2913 02:32:44.680 --> 02:32:47.719 co founder of Black Voters Matter and a member of 2914 02:32:47.760 --> 02:32:50.760 the We Ain't Buying Coalition said in the statement, economic 2915 02:32:50.879 --> 02:32:55.040 non cooperation is a powerful, non violent tool for for 2916 02:32:55.079 --> 02:32:57.440 a free people, and we plan to use it to 2917 02:32:57.440 --> 02:33:00.719 make America better for all of us, not just wealthy few. 2918 02:33:01.639 --> 02:33:05.200 Why are these Black Friday boycotts happening now? The black 2919 02:33:06.319 --> 02:33:09.200 The boycotts come at a gap between the richest and 2920 02:33:09.200 --> 02:33:13.200 the poorest Americans and widening and an increasing bio. 2921 02:33:14.200 --> 02:33:19.559 I don't even know what it says, I yeap economy. 2922 02:33:20.920 --> 02:33:25.239 They target billionaires and businesses supporting the Trump administration, which 2923 02:33:25.280 --> 02:33:30.000 they argue is eroding civil rights, labor protections, diversity, equity 2924 02:33:31.120 --> 02:33:36.200 inclusion initiatives, and weakening the United States democratic institutions. 2925 02:33:36.200 --> 02:33:40.360 In that essence, they are both political and economic boycotts. 2926 02:33:41.079 --> 02:33:45.000 All right, you, I'm not even trying to like be 2927 02:33:45.120 --> 02:33:48.479 a super Trump supporter with this statement. Hear me out. 2928 02:33:48.920 --> 02:33:53.079 Trump is hooking up business owners. Yes, the wealthy CEOs 2929 02:33:53.159 --> 02:33:56.280 for sure, but even your small businesses. That these people 2930 02:33:56.319 --> 02:33:59.639 are saying no, no shop, local, shop, small business. Those 2931 02:33:59.680 --> 02:34:02.959 small business owners are profiting from the tax cuts that 2932 02:34:03.000 --> 02:34:09.399 Trump is giving two business owners. So all right, yeah, 2933 02:34:09.440 --> 02:34:11.799 if you want to stick it to Trump, don't buy 2934 02:34:11.840 --> 02:34:14.280 nothing for your kids on Black Friday. That is That 2935 02:34:14.399 --> 02:34:16.920 is the message with this narrative here. 2936 02:34:17.520 --> 02:34:19.639 And I mean, you know, everybody's free to do what 2937 02:34:19.680 --> 02:34:20.159 they want. 2938 02:34:20.520 --> 02:34:22.840 Honestly, if you're not gonna buy on Black Friday or 2939 02:34:22.879 --> 02:34:23.799 Cyber Monday. 2940 02:34:23.600 --> 02:34:25.559 Or whatever, cool do you. 2941 02:34:26.600 --> 02:34:30.399 I personally don't think that that's going to be felt 2942 02:34:30.399 --> 02:34:31.680 by the Trump administration. 2943 02:34:32.600 --> 02:34:33.760 But alright, I think. 2944 02:34:33.639 --> 02:34:37.479 I personally feel that we should be buying from small 2945 02:34:37.520 --> 02:34:41.159 businesses anyways. I don't not any not in regards to 2946 02:34:41.280 --> 02:34:45.479 this particular narrative. I think that we as a whole, 2947 02:34:45.719 --> 02:34:48.559 so many of them are disappearing. Hell, even some of 2948 02:34:48.559 --> 02:34:52.639 the big big name brands are disappearing because Amazon is 2949 02:34:52.760 --> 02:34:55.760 just gobbling it all up, and so is Walmart, and 2950 02:34:55.799 --> 02:34:58.399 so is Target, and like there's only going to be 2951 02:34:58.639 --> 02:35:01.440 like three places to shop if we don't continue to 2952 02:35:01.479 --> 02:35:04.440 support small businesses and local businesses because a lot of 2953 02:35:04.440 --> 02:35:07.760 these people are out here trying their hardest, especially farmers markets. 2954 02:35:07.799 --> 02:35:09.920 If you have a farmer's market local in your area, 2955 02:35:10.239 --> 02:35:11.200 and these cute. 2956 02:35:11.000 --> 02:35:12.959 Little pop up stands that are happening. 2957 02:35:13.280 --> 02:35:15.559 Look at your local facebooks, because a lot of people 2958 02:35:15.600 --> 02:35:18.479 are making these tiny little sheds and they're actually making 2959 02:35:18.520 --> 02:35:21.040 home goods and all sorts of stuff and they restock 2960 02:35:21.159 --> 02:35:23.479 like once a week. These are just normal people trying 2961 02:35:23.520 --> 02:35:24.200 to make it work. 2962 02:35:24.879 --> 02:35:27.040 Absolutely, and I fully agree with that. 2963 02:35:27.200 --> 02:35:29.440 I mean, I try my hardest to stay away from 2964 02:35:29.440 --> 02:35:32.600 the big stores if I can help it. And it 2965 02:35:32.600 --> 02:35:35.760 depends on the area you live. Some people have farmers' 2966 02:35:35.799 --> 02:35:39.120 markets all over the place. Some people you got to 2967 02:35:39.159 --> 02:35:40.479 like look for them. 2968 02:35:40.639 --> 02:35:42.719 So, I mean Facebook is where I've found a lot 2969 02:35:42.799 --> 02:35:45.680 more of these little pop up markets. They're like these 2970 02:35:45.680 --> 02:35:47.959 little pop up they're like these little sheds that people 2971 02:35:48.000 --> 02:35:50.799 are making outside of their homes, trying to be strategic 2972 02:35:50.799 --> 02:35:52.559 and where they put them, and they try to restock 2973 02:35:52.639 --> 02:35:54.879 them like once or twice a week with you know, 2974 02:35:55.040 --> 02:35:57.760 goods of any type. I've seen some that have these 2975 02:35:58.719 --> 02:36:02.079 amazing food that they bring out. Some of them have eggs, 2976 02:36:02.120 --> 02:36:06.680 some of them have flowers, gifts, whatever. And it's a 2977 02:36:06.719 --> 02:36:09.760 lot about the system of you actually aren't just going 2978 02:36:09.799 --> 02:36:12.200 to steal from this, You're going to actually give the 2979 02:36:12.239 --> 02:36:13.879 money and take the product and stuff. 2980 02:36:13.920 --> 02:36:15.479 So it's like an honor system thing. 2981 02:36:15.799 --> 02:36:16.799 It's an honor system. 2982 02:36:16.799 --> 02:36:19.959 A lot of them, wow, and that's working out for them. 2983 02:36:20.440 --> 02:36:23.319 It's actually working out a lot. A lot of people 2984 02:36:23.319 --> 02:36:27.360 are actually doing it and not and doing the wrong things. 2985 02:36:27.399 --> 02:36:29.879 So I think it's it kind of helps you a 2986 02:36:29.920 --> 02:36:32.680 little bit of the you know, people are shit vibes. 2987 02:36:32.399 --> 02:36:35.559 So they must be in small towns. There's no way 2988 02:36:35.559 --> 02:36:37.559 that would fly in a big city. But I mean, 2989 02:36:37.600 --> 02:36:40.200 I'm happy to hear that that's what's going down, honestly. 2990 02:36:41.120 --> 02:36:43.639 So now we swap over to our last article for 2991 02:36:43.799 --> 02:36:47.239 this episode, as we wrap up Black Friday and all 2992 02:36:47.360 --> 02:36:51.600 the historical background and the ugly tactics that these businesses 2993 02:36:51.680 --> 02:36:54.479 are using to screw over their customer base and consumers. 2994 02:36:55.079 --> 02:36:55.879 Let's read into it. 2995 02:36:55.920 --> 02:37:00.799 This is from the Conversation Academic rigor journalistic Flame. As 2996 02:37:00.840 --> 02:37:04.079 Black Friday sales kick off. These are the dodgy sales 2997 02:37:04.120 --> 02:37:07.120 tactics to look out for. Oh, it's mostly a British publication. 2998 02:37:08.799 --> 02:37:11.520 Ummm no, no, it's I'll. 2999 02:37:11.319 --> 02:37:12.840 Be it's here. 3000 02:37:12.879 --> 02:37:14.760 It's from this month though, November. 3001 02:37:15.239 --> 02:37:16.840 You just don't hear a lot of Americans use the 3002 02:37:16.879 --> 02:37:19.959 term dodgy. That's why I thought, but you know, good things. 3003 02:37:20.760 --> 02:37:21.280 Once again. 3004 02:37:21.360 --> 02:37:24.639 The annual shopping extravaganza known as Black Friday is nearly 3005 02:37:24.719 --> 02:37:28.239 upon US this year, falling on November twenty eighth, but 3006 02:37:28.280 --> 02:37:31.280 the sales are already well underway. What started as a 3007 02:37:31.319 --> 02:37:34.319 single day discounted shopping event on the Friday after Thanksgiving 3008 02:37:34.319 --> 02:37:36.799 in the United States has blown out to a week's 3009 02:37:36.879 --> 02:37:40.440 long sales festival in stores and online, and it has 3010 02:37:40.479 --> 02:37:43.799 spread around much of the world, including Australia. It might 3011 02:37:43.879 --> 02:37:46.239 feel like a great time to try and score a bargain, 3012 02:37:46.520 --> 02:37:49.920 but this week the Australian Competition and Consumer Commission, Oh 3013 02:37:49.959 --> 02:37:54.520 that's what the ACCC stands for, gotcha, put retailers on notice. 3014 02:37:54.680 --> 02:37:57.559 The consumer watchdog announced it would be watching out for 3015 02:37:57.680 --> 02:38:01.239 various kinds of misleading sales conduct, conduct that can be 3016 02:38:01.360 --> 02:38:05.559 used to trick consumers it found to be. If found 3017 02:38:05.639 --> 02:38:09.559 to be engaging in misleading or deceptive sales conduct, retailers 3018 02:38:09.600 --> 02:38:13.000 may face heavy financial penalties, but as a consumer, it 3019 02:38:13.120 --> 02:38:16.520 also pays to understand how these dodgy tactics work, so 3020 02:38:16.639 --> 02:38:19.719 you can can't be duped this sale season. 3021 02:38:19.959 --> 02:38:22.079 So it is in Australian. Okay, yeah again, you don't 3022 02:38:22.079 --> 02:38:23.639 really hear Americans use the term dodgy. 3023 02:38:24.440 --> 02:38:24.959 I like it. 3024 02:38:26.000 --> 02:38:26.680 I do like it. 3025 02:38:26.760 --> 02:38:31.079 I like a lot of the British Commonwealth's slang terms 3026 02:38:31.079 --> 02:38:33.040 that they use that Americans just kind of put off 3027 02:38:33.040 --> 02:38:35.959 by the wayside, But you know, it is what it is, 3028 02:38:36.639 --> 02:38:37.920 dodgy sales tactics. 3029 02:38:38.200 --> 02:38:41.879 The ACCC says it is on the lookout for a 3030 02:38:42.079 --> 02:38:46.799 range of misleading or deceptive sales advertising tactics. Examples include 3031 02:38:47.159 --> 02:38:52.159 number one advertising sales as store wide quote unquote when 3032 02:38:52.200 --> 02:38:56.479 only some items are discounted. Absolutely, I hate that one. 3033 02:38:57.120 --> 02:39:00.799 Number two countdown clocks or timers that show a shorter 3034 02:39:00.920 --> 02:39:05.200 period than the actual sale to create false urgency abs 3035 02:39:05.159 --> 02:39:09.840 so fucking loly. Number three fine print disclaimers that exclude 3036 02:39:09.879 --> 02:39:12.879 some items from the sale. Yeah, you always got to 3037 02:39:12.920 --> 02:39:17.520 read that fine print. Number four up to x percent 3038 02:39:17.680 --> 02:39:21.360 off discounts that only apply to a few items, or 3039 02:39:21.440 --> 02:39:26.159 the up to text in proximate prominently displayed or is 3040 02:39:26.239 --> 02:39:27.440 not prominently displayed. 3041 02:39:27.440 --> 02:39:29.040 Excuse me, Yeah, that's the thing. 3042 02:39:29.040 --> 02:39:31.879 You'll see it's like ninety percent off, but then like 3043 02:39:31.920 --> 02:39:34.200 in very small print right before it, it'll say up 3044 02:39:34.280 --> 02:39:37.000 to ninety percent off, but it didn't mean Yeah, it's 3045 02:39:37.040 --> 02:39:37.680 a whole bitch. 3046 02:39:38.639 --> 02:39:38.920 Uh. 3047 02:39:39.040 --> 02:39:43.200 Number five price comparisons of before and after sale discounts 3048 02:39:43.239 --> 02:39:45.959 that are not accurate, including where the price has gone 3049 02:39:46.079 --> 02:39:50.079 up in a short period before the discount was applied. Sadly, 3050 02:39:50.120 --> 02:39:53.680 there are many examples of allegedly misleading sales conduct occurring 3051 02:39:53.760 --> 02:39:57.120 at peak shopping periods. Following a similar sweep of last 3052 02:39:57.200 --> 02:40:00.799 year's Black Friday sales, the ACCC recent only find three 3053 02:40:00.840 --> 02:40:05.399 retailers for allegedly misleading customers by advertising discounts as store 3054 02:40:05.440 --> 02:40:07.760 wide when only so might ands were on sale. In 3055 02:40:07.799 --> 02:40:12.559 twenty nineteen, the online marketplace Cogan offered a tax time 3056 02:40:12.639 --> 02:40:16.760 discount of ten percent on products that their price increased 3057 02:40:16.799 --> 02:40:20.120 immediately before the promotion by at least ten percent in 3058 02:40:20.159 --> 02:40:25.799 most cases. Wow It was subsequent subsequently fined three hundred 3059 02:40:25.799 --> 02:40:30.120 and fifty thousand Australian dollars for misleading conduct in breach 3060 02:40:30.159 --> 02:40:32.239 of Australian consumer law. 3061 02:40:32.319 --> 02:40:32.680 Good. 3062 02:40:33.120 --> 02:40:37.079 That's excellent, So why is the ACC so strict about 3063 02:40:37.079 --> 02:40:40.680 this kind of conduct? These examples of dodgy conduct might 3064 02:40:40.719 --> 02:40:44.440 seem annoying, but they don't seem earth shatteringly bad, such 3065 02:40:44.440 --> 02:40:48.879 as selling physically dangerous products. Why is the acc C 3066 02:40:49.520 --> 02:40:52.600 so concerned about misleading conduct at Black Friday sale time 3067 02:40:52.760 --> 02:40:56.879 and indeed retail pricing more generally? Shouldn't consumers be just 3068 02:40:56.959 --> 02:41:00.399 be more careful? The answer lies in the come relative 3069 02:41:00.719 --> 02:41:07.200 harms of misleading pricing conduct manipulating consumers through marketing. Sales 3070 02:41:07.239 --> 02:41:09.879 rely on consumers thinking they are getting a good deal 3071 02:41:09.920 --> 02:41:13.440 on products they want, and sometimes sales marketing seeks to 3072 02:41:13.520 --> 02:41:16.840 persuade consumers the deal is better than it really is. 3073 02:41:17.319 --> 02:41:21.000 Marketing strategies such as countdown timers, strike through prices, or 3074 02:41:21.040 --> 02:41:24.920 promotion promoted large percentage discounts are designed to appeal to 3075 02:41:24.920 --> 02:41:29.200 consumers emotions and to rush them into closing off a purchase. 3076 02:41:29.600 --> 02:41:32.840 Consumers with heightened emotions or feeling pressure to grab a 3077 02:41:32.840 --> 02:41:35.719 deal are less likely to make a rational assessment of 3078 02:41:35.760 --> 02:41:39.040 the real value of the discount before all being offered 3079 02:41:39.079 --> 02:41:42.120 to them. This is why truth in sales advertising is 3080 02:41:42.159 --> 02:41:46.920 so important. Well, yeah, you're toying with people's emotions, you know, 3081 02:41:46.920 --> 02:41:50.200 and that's never good. You're manipulating people, and yeah, I'm 3082 02:41:50.200 --> 02:41:54.520 glad that that's against the law. Absolutely, So what consumer 3083 02:41:54.600 --> 02:41:58.200 protection laws are for. We have strong protections against misleading 3084 02:41:58.239 --> 02:42:01.159 conduct in Australia for good reason. If sellers can trick 3085 02:42:01.200 --> 02:42:11.680 consumers into buying goods at discounts that are actually illusory illusory, okay, ill, no, 3086 02:42:11.760 --> 02:42:12.120 I don't know. 3087 02:42:12.399 --> 02:42:12.760 I don't know. 3088 02:42:13.000 --> 02:42:16.239 Those dishonest sellers gain an advantage over on a sellers 3089 02:42:16.280 --> 02:42:21.079 selling at transparent and accurate price. This risks a market 3090 02:42:21.239 --> 02:42:24.440 that rewards poor conduct and encourages an overall rush to 3091 02:42:24.479 --> 02:42:27.879 the bottom. Australian consumer law takes the view that consumers 3092 02:42:27.879 --> 02:42:31.360 should be able to take advertisements they see at face value. 3093 02:42:31.520 --> 02:42:33.520 Consumers shouldn't have to assume they are going to be 3094 02:42:33.559 --> 02:42:37.239 tricked by sellers. I gotta tell you, that's the way 3095 02:42:37.280 --> 02:42:40.840 I shop, Honestly. I'm just assuming that I'm getting screwed 3096 02:42:40.879 --> 02:42:42.639 in some way, shape or form, and that's not good. 3097 02:42:43.479 --> 02:42:45.799 We actually have the same laws here. I just was 3098 02:42:45.799 --> 02:42:47.840 looking them up really quick, so we have the exact 3099 02:42:47.879 --> 02:42:50.799 same laws, and we actually have quite a few businesses 3100 02:42:50.840 --> 02:42:53.879 that are being gone after pretty much and how to 3101 02:42:53.879 --> 02:42:57.159 pay fines for this exact same thing. Good and same 3102 02:42:57.200 --> 02:42:59.639 in the UK right now too, they're having the same stuff. 3103 02:43:00.120 --> 02:43:02.760 Good. Fuck those companies for trying to screw us. I 3104 02:43:02.920 --> 02:43:06.719 like that. Uh, let's continue here. Such an approach would 3105 02:43:06.719 --> 02:43:10.360 not confirm conform to the object of enhancing the welfare 3106 02:43:10.360 --> 02:43:14.399 of Australians through the promotion of competition and fair trading 3107 02:43:14.440 --> 02:43:18.879 that underlies Australian consumer laws. So how do we stop 3108 02:43:18.920 --> 02:43:19.719 a bad deal? 3109 02:43:20.360 --> 02:43:24.600 If you are considering buying goods at the Black Friday sales, 3110 02:43:24.639 --> 02:43:27.120 it is a good idea to screenshot the item before 3111 02:43:27.159 --> 02:43:30.239 it goes on sale. Raven Lee, You're just a fucking 3112 02:43:30.319 --> 02:43:31.959 profit over here, look at. 3113 02:43:31.879 --> 02:43:33.200 You that way. 3114 02:43:33.680 --> 02:43:35.319 I just happened to know how to do this, Like 3115 02:43:35.399 --> 02:43:36.319 you know, you've. 3116 02:43:36.159 --> 02:43:37.879 Been burned a time or two, is what it is. 3117 02:43:38.680 --> 02:43:41.079 I have. And I've been doing Black Friday shopping since 3118 02:43:41.120 --> 02:43:43.479 i was a kid. So yeah, I used to wake 3119 02:43:43.559 --> 02:43:45.799 up at the buck kracking dawn literally like four am 3120 02:43:45.879 --> 02:43:48.360 with my grandma, my mom and head out to the mall. 3121 02:43:48.200 --> 02:43:50.559 And like it's a whole vibe. So I've been doing 3122 02:43:50.600 --> 02:43:51.639 this quite a while. 3123 02:43:52.239 --> 02:43:54.600 Hell yeah, that way, you can check at the sale 3124 02:43:54.639 --> 02:43:57.319 discount is genuine and the item is actually the same 3125 02:43:57.399 --> 02:44:00.000 as the one you want. Not an older or cheaper mind. 3126 02:44:00.680 --> 02:44:02.840 When shopping at a sale, take time to look at 3127 02:44:02.840 --> 02:44:06.200 the discount offered. Is it a real discount does it 3128 02:44:06.399 --> 02:44:09.959 justify the spend coming up to the holiday period. Discounts 3129 02:44:09.959 --> 02:44:12.159 may be marked up in an attractive color but still 3130 02:44:12.200 --> 02:44:15.639 not represent good value. Finally, if you think you have 3131 02:44:15.680 --> 02:44:18.360 been misled by a pricing strategy, such as a discount 3132 02:44:18.399 --> 02:44:21.239 that isn't genuine or a fine print qualification on the 3133 02:44:21.280 --> 02:44:24.239 discount that is advertised, you can complain. 3134 02:44:24.120 --> 02:44:25.479 To the ACCC. 3135 02:44:26.120 --> 02:44:29.639 Ideally take screenshots of what was advertised and what you 3136 02:44:29.719 --> 02:44:33.639 received to support your claim to be treated fairly at 3137 02:44:33.680 --> 02:44:36.639 sales time. Wow, and like you said, we have these 3138 02:44:36.639 --> 02:44:37.559 same laws in America. 3139 02:44:37.680 --> 02:44:38.799 Correct, Yes, we have. 3140 02:44:38.840 --> 02:44:41.959 The same consumer laws here in America. We can also 3141 02:44:42.040 --> 02:44:44.799 do the same things ammor can reamport them to small 3142 02:44:44.840 --> 02:44:49.040 business bureaus to show that they are being unethical when 3143 02:44:49.079 --> 02:44:52.000 it comes to discounts. So we have the same stuff. 3144 02:44:52.000 --> 02:44:55.360 I just happened to be that it was an Australian article. 3145 02:44:55.799 --> 02:45:01.280 Absolutely wow, ravenly excellent work on the research on this one, honestly, 3146 02:45:01.440 --> 02:45:03.600 and I think we all learned a few things on 3147 02:45:03.639 --> 02:45:06.719 this episode. I didn't know that Black Friday stem from 3148 02:45:06.959 --> 02:45:11.879 the gold situation, or Philadelphia from the Army Navy game. 3149 02:45:12.360 --> 02:45:16.040 That was a Yeah, football influenced our entire situation with 3150 02:45:16.239 --> 02:45:16.920 Black Friday. 3151 02:45:17.360 --> 02:45:18.920 God, that most American shit I ever heard. 3152 02:45:18.959 --> 02:45:23.040 My God, damn, literally the most American shit. I hope 3153 02:45:23.040 --> 02:45:25.319 I ever been learning something though today because I learned, 3154 02:45:25.639 --> 02:45:27.680 I mean I already knew a good bit about this stuff, 3155 02:45:27.719 --> 02:45:30.120 but I was able to, like, you know, refresh and 3156 02:45:30.239 --> 02:45:32.159 learn some more new stuff because I didn't know actually 3157 02:45:32.159 --> 02:45:33.120 about the gold thing either. 3158 02:45:33.239 --> 02:45:36.680 So and also with the price gouging and the crazy 3159 02:45:36.840 --> 02:45:39.399 up charge and then a ten percent discount even though 3160 02:45:39.399 --> 02:45:43.040 they just increased the price ten percent last month, that 3161 02:45:43.040 --> 02:45:46.079 that's a that's a conspiracy that so many people believe, 3162 02:45:46.200 --> 02:45:48.239 even though they can't verify it improve it. 3163 02:45:48.600 --> 02:45:51.120 Well, they've been proving it though the last two years. 3164 02:45:51.159 --> 02:45:53.920 They've been showing it. They've been going in and the 3165 02:45:53.959 --> 02:45:58.360 whole thing about removing the price, like the original red 3166 02:45:58.399 --> 02:46:02.000 price is in front, black price is the original behind it. 3167 02:46:02.200 --> 02:46:05.159 They slide them both out and they've shown multiple places 3168 02:46:05.200 --> 02:46:07.879 that it's the same exact price. And that's the thing 3169 02:46:07.879 --> 02:46:11.120 about colors though, Like I was saying, colors and marketing, 3170 02:46:11.520 --> 02:46:15.639 it gets you emotionally, It stimulates you emotionally, and you're like, fuck, 3171 02:46:15.680 --> 02:46:18.040 I really need to buy this right now, or look 3172 02:46:18.079 --> 02:46:20.680 at that price. Look at that Look how alluring it is, 3173 02:46:20.719 --> 02:46:23.159 and I really really want to go get that because man, 3174 02:46:23.319 --> 02:46:26.840 it's at a such good discount just going into Black Friday. 3175 02:46:26.879 --> 02:46:29.159 I hope that all the cult members kind of think, 3176 02:46:29.479 --> 02:46:32.280 you know, just with their third eye open about what's 3177 02:46:32.319 --> 02:46:34.280 going on, what they're trying to push with us, and 3178 02:46:34.280 --> 02:46:37.719 what they're really doing when it comes to consumerism and 3179 02:46:37.760 --> 02:46:40.639 how it's going to impact us and everyone else. 3180 02:46:41.520 --> 02:46:44.079 Absolutely absolutely good cult members. 3181 02:46:44.120 --> 02:46:46.879 We want to know what you think about this and 3182 02:46:46.920 --> 02:46:49.280 not to jump in on the whole consumerism thing. 3183 02:46:49.319 --> 02:46:51.319 We do have a couple of sponsors that do need 3184 02:46:51.559 --> 02:46:52.440 their fair shake. 3185 02:46:52.879 --> 02:46:56.920 If you would like to experience the benefits of drinking 3186 02:46:56.959 --> 02:47:00.559 a seltzer without the nasty benefits of the alcohol, but 3187 02:47:00.600 --> 02:47:03.280 you would like to experience something, then go check out 3188 02:47:03.319 --> 02:47:07.239 Good Feels Cannabis Seltzer. 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It is currently over 3216 02:48:09.319 --> 02:48:11.959 fifty dollars an ounce. That's not something that we did. 3217 02:48:12.239 --> 02:48:13.840 That's just what the world is doing. As far as 3218 02:48:13.840 --> 02:48:16.879 precious metals are concerned. It is still affordable as of 3219 02:48:16.879 --> 02:48:18.799 this moment. I do not know how long it's still 3220 02:48:18.799 --> 02:48:21.319 going to be affordable. While it's still something that you 3221 02:48:21.360 --> 02:48:24.040 can afford to buy. Now is the time go to 3222 02:48:24.120 --> 02:48:26.479 coecsilver dot com and get your start in the buy 3223 02:48:26.520 --> 02:48:29.639 and selling of gold and silver billion today. But good 3224 02:48:29.639 --> 02:48:32.159 cult members, as we are coming upon Black Friday, and 3225 02:48:32.200 --> 02:48:35.000 if you're listening to this on Black Friday, then we 3226 02:48:35.079 --> 02:48:37.440 want to know what you think about all these things. 3227 02:48:37.479 --> 02:48:40.680 Where's the conspiracies lie? Is anything that we've talked about 3228 02:48:40.719 --> 02:48:43.399 today something that resonates with you? Have you seen some 3229 02:48:43.680 --> 02:48:47.559 predatory Black Friday practices being done by your local shops 3230 02:48:47.600 --> 02:48:50.159 and stores and things like this. Have you seen cyber 3231 02:48:50.200 --> 02:48:52.200 Monday take advantage of people? Have you been one of 3232 02:48:52.200 --> 02:48:54.760 these people? We want to hear from you, good cult members. 3233 02:48:54.760 --> 02:48:56.719 And the best place to let us know where would 3234 02:48:56.760 --> 02:49:00.280 be two Please hit the five stars at the who 3235 02:49:00.319 --> 02:49:03.120 Licesnscribes commentsable post review shares, it defend the family shares. 3236 02:49:03.159 --> 02:49:04.120 If we're here's the deal. 3237 02:49:04.360 --> 02:49:06.520 The more activity, the algorithm seas across all of our 3238 02:49:06.559 --> 02:49:09.479 listening platforms, the more we get promoted and more potential listeners. 3239 02:49:09.239 --> 02:49:11.639 Who could that become potential coll members actor as you. Finally, 3240 02:49:11.639 --> 02:49:13.399 as and gentlemen, why are you ready to go? Check 3241 02:49:13.440 --> 02:49:14.600 out minimistics job. 3242 02:49:14.520 --> 02:49:15.799 And show all get in the same level of respect 3243 02:49:15.799 --> 02:49:17.920 over there with the five star views and the positivity 3244 02:49:17.920 --> 02:49:18.559 in the comments. 3245 02:49:18.760 --> 02:49:20.600 Come check out the Cage to Night and come. 3246 02:49:20.520 --> 02:49:22.760 Join each of us for our individual Patreon lives we 3247 02:49:22.799 --> 02:49:25.040 host every Wednesday night at night pm Central links to 3248 02:49:25.040 --> 02:49:25.440 those whore in. 3249 02:49:25.440 --> 02:49:27.719 The description as well, and we thank you for everybody's 3250 02:49:27.719 --> 02:49:28.559 already gone and done so. 3251 02:49:29.040 --> 02:49:31.959 And with all of this being said, this was another 3252 02:49:31.959 --> 02:49:36.159 beautiful episode of the Cult of Conspiracy. And my name's 3253 02:49:36.200 --> 02:49:40.360 Jacob and there's one very important, extremely vital piece of 3254 02:49:40.360 --> 02:49:41.639 information we need to learn. 3255 02:49:41.520 --> 02:49:43.719 Just as soon as humanly possible. 3256 02:50:22.520 --> 02:50:25.879 Hey, cult members, Jacob here just want to ask who 3257 02:50:25.879 --> 02:50:29.040 wants better sex? The best way to get started is 3258 02:50:29.040 --> 02:50:31.239 to go to Adam and Eve dot com Right now. 3259 02:50:31.639 --> 02:50:35.239 Adam Eve is offering fifty percent off just about any item, 3260 02:50:35.280 --> 02:50:37.479 but that's not all. When you get one item, they 3261 02:50:37.520 --> 02:50:40.959 will also send three bonus sexy items and six free movies. 3262 02:50:41.239 --> 02:50:44.040 They offered a screet shipping as your privacy is a priority. 3263 02:50:44.440 --> 02:50:47.799 Plus free shipping on your entire order. 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