Speaker 1: I want to welcome everyone back to the Pequnana Show,
returning for another reading, Buck Johnson aydum Buck good.
Speaker 2: I'm glad to be back for another reading. I enjoy
your series of readings in general, so I'm happy to
be a part.
Speaker 1: Of this considering I'm reading a book now that we're
just I just recorded part eight with Dark Enlightenment on
race War in high school, I figured something that can
be read in one sitting, can you know a nice break?
And this is one of those things that this is
one of those essays that, like everyone knows, a lot
of people have read Bernets. Some people have read Propaganda,
which became nineteen twenty nineteen twenty two, crystallizing public opinion
a couple of years later. But this is nineteen forty
seven and where it's after the war. That's very important
to this. And it's also the advent of TVs are
starting to pop up in people's houses and you know,
more people or getting them. So how do we handle
this going forward? When you write it, would you uh,
I know, you text me are like, holy crap.
Speaker 2: Yeah, And because it's like, wow, look at this, this
guy has all the brain child. It's like the brain
child behind how to run syops is it's what this
sounds like to me, and it's like it hits you,
My goodness. This is he's discovering the the the power
of the medium, which was television at the time, which
you know was a big thing. But now it's like
we are so far past that. Like, but this seems
like a text, an essential reading text for anyone who
runs syops, anyone who's in the quote unquote elite or
whatever you want to call, the people, the oligarchs and whatnot,
the control. It's so obvious reading this how a public
opinion is shifted. And you know, of course, unfortunately we
can use the last several years as part of seeing that,
or up until the war, the war's overseas. You know,
reading this it was almost depressing. God, he's it. I
was right. I didn't want to be right. But this
guy's explaining how it's done.
Speaker 1: Well. It reminds me of how you'll mention something like
this and people will be like, well, you know, it's
just a conspiracy theory. But it's like, okay, well, no
one has no one who's using it is going to
say they're using it. They're just going to do it
and then you see the evidence of it. You know.
It's like, you know, there's this book out there that
has let's just say it has protocols in the name
of it, and yeah, you read it and you're like, okay,
so who made that? This is made up? And everything
It's like, okay, right, everything came true. You know, it's
like I'm going through the thousand page right now, the
authoritarian personality by a Doorno and yeah, and it's like
it's like, well, you know, you can say that that's
what they you know, this group got together and they
came up, they did this study, and these are the
conclusions they came but you can't prove that they Yeah,
I can kind of prove that they implemented it because
everything they suggested was implement Yeah.
Speaker 2: So on a level, people at least our age probably
understand is this pickup artist thing. It's not like the
guys that took these courses or involved themselves in the
pickup artist community. You don't go to the girl and go,
guess what all the things I've learned and I'm going
to say to you, you just do it and it worked,
you know for some people, I know, it's a bit
of a douchey analogy, but that's the one that popped
in my mind.
Speaker 1: Well, no, that, I mean, that makes total sense. Yeah,
if you're looking, if you're looking to manipulate people, you're
not telling them you're manipulating them, although they kind of do,
now I know.
Speaker 2: Yeah, Now it's right, it's right out in front of us.
Speaker 1: Yeah, all right, so let me let me share this
up on the screen. As always, interject whenever I have
a feeling you're you're going to be interjecting pretty quickly
because I know I am this from nineteen forty seven.
It's called the Engineering of Consent by Edward Elberne's nephew
of Sigmund Freud. I believe.
Speaker 2: Yeah, there's a relation there somewhere.
Speaker 1: And Sigmund for a relative of Sigmund Freud, also started Netflix.
Speaker 2: Oh I didn't know that.
Speaker 1: Yeah, so there's that checks out. Yeah, there's a lot
going on here. Obviously this was written in forty seven.
There's going to be references to things that you don't exit.
The amount of newspapers and the amount of radio stations
don't exist anymore.
Speaker 2: But which is scarier now when you implement what he's talking.
Speaker 1: About because there's they're all consolidated. Yeah, so they can
be on the same page. And I'm sure everyone has
seen those videos of just how they're saying the exact
same thing. So I'm going to start stop me whenever
a right, and here we go the engineering Consent Edward Elberne,
nineteen forty seven. Freedom of speech and its democratic corollary,
a free press, have tacitly expanded our bill of rights
to include the right of persuasion. I'm going to stop
right there. This is something that our friend Rachel Tobias
talks about, says freedom of speech comes along with the
freedom to socially engineered people. Yeah, and if you don't
think that social engineers exist at this point, I don't know.
It's telling you it's all right onward. This development was
an inevitable result of the expansion of the media of
free speech and persuasion. Defined in other articles in this volume.
All these media provide open doors to the public mind.
Any of us, through these media, may influence the attitudes
and actions of our fellow citizens. The tremendous expansion of
communications in the United States has given this nation the
world's most penetrating and effective apparatus for the transmission of ideas,
isn't that's just beautiful news speaker there, Yeah, yeah, every
resident is constantly exposed to the impact of our vast
networks of communications which reach every corner of the country,
no matter how remote or isolated. So every corner of
the world.
Speaker 2: The world. That's exactly what I have written down. Yeah,
and again this is what nineteen forty seven you said. Yeah,
it's just amazing to think of these words in our
current context, and how it's just times a trillion, you know,
every corner of the world. And nowt to click of
your screen, right.
Speaker 1: People wonder how did those I got my vaccination turn
into Ukraine flags so quickly?
Speaker 2: Yes, so quickly. I just spoke with the doctor about
that on an episode that's going to drop next week.
Right now, they're in the midst there's a battle of
a young Ukrainian woman, a girl who needs a life
saving operation in North Carolina, but she's not she didn't
have her JAB. So now those people, which one's more precious,
the Ukrainian flag or their JAB loyalty? We're finding out.
Speaker 1: And I think I saw Tucker covered that a couple
of times. Yeah, words hammer continually at the eyes and
ears of America. The United States has become a small
room in which a single whisper is magnified thousands of times.
Speaker 2: Again the whole world.
Speaker 1: Now, yeah, yeah, knowledge of how to use this enormous
amplifying system becomes a matter of primary concern to those
who are interested in socially constructive action.
Speaker 2: Bingo, guess who understands this better than well, better than
a lot of people on our side. Who the enemy, Yeah,
the least knows that they do this brilliantly. Yeah, they
know this, even through NGOs, even just little protest type
organizations like I don't know, green Peace, that's not little anymore,
but just things like that. Activists, they all know these things.
And we just want to be left alone and go
to work and raise a family. And if you don't
think about these things, you're going to be the victim
of them.
Speaker 1: Yeah. You know who covers this almost every single day?
Owen Benjamin. Mm hmmm. He talks about that paragraph everything.
I hear him in the background here downstairs. My girlfriend's
listening to him right now. This is exactly what he
talks about every single day. But just concentrate the fact
that he talks about flat earth. Yeah, don't worry, yeah, yeah,
all right. There are two main divisions of this communication
system which maintains social cohesion. On the first level, there
are the commercial media. Almost eighteen hundred daily newspapers in
the United States have a combined circulation of around forty
four million. Oh man, Now daily you can reach billions.
There are approximately ten thousand weekly newspapers, almost six thousand magazines,
approximately two thousand radio stations of various types broadcast to
the nation, sixty million receiving sets. And now everyone has
a computer, a high processing computer in their pocket. Approximately
sixteen thousan five hundred motion picture houses have a capacity
of almost ten million, five hundred thousand. A deluge of
books and pamphlets is published annually. The country is blanketed
with billboards, handbills, stowaways, and direct mail advertising. That's still
all very relevant, right there. Roundtables, panels and forums, classrooms
and legislative assemblies and public platforms, any and all media,
day after day spread the word someone's word. Those public
platforms now are called Twitter and Facebook, Google and YouTube.
And the enemy knows how to use it. And if
we don't learn how to use it, properly, they we
have no hope.
Speaker 2: And just an obvious point. I can't remember if you
and I spoke of this off are or once we
started recording, but it listed all of the news agencies
and papers and whatnot. Obviously we understand that that's the
consolidation that's going on. It's not so many anymore. I
wish we could have what is a sixty sixty sixty thousand,
sixty million. Yeah, anyway, I wish we had awesome radio stations,
but even those are controlled now by like two groups
I Love Radio or iHeartRadio, and just a few others.
Speaker 1: Yep. On the second level, there are the specialized media
and operated by the many organized groups in this country.
That's pretty much all of them now, Yes, almost all
such groups and many of their subdivisions have their own
communications systems. They disseminate ideas not only by means of
the formal written word on labor in labor papers, house organs,
special bulletins and the like, but also through lectures, meetings, discussions,
and rank and file conversations.
Speaker 2: And and CIA infiltration Operation mocking Bird. Obviously, but that's
all I kept thinking with that paragraph. Oh the CIA, Yes,
they understand this.
Speaker 1: Mhm, No, they're in church, They're in every church. And yeah,
it's ridiculous. I mean the CFR. The head of the
CFR was at Chatham House and he gave a speech
and he admitted, he's like we have we basically have
the churches now mm hmm, all right, new heading. Leadership
through communication. This web of communication, sometimes duplicating, criss crossing,
and overlapping, is a condition of fact, not theory. We
must recognize the significance of modern communication not only as
a highly organized mechanical web, but as a potent force
for social good or possible evil. We can determine whether
this network shall be employed to its greatest extent, for
extent for sound social ends.
Speaker 2: That sounds evil. I don't like that phrase.
Speaker 1: Who gets to decide whether what sound right? What sound means.
Speaker 2: For?
Speaker 1: Only by mastering the techniques of communication can leadership be
exercised fruitfully in the vast complex that is modern democracy
in the United States. In an earlier age, in a
society that was small geographically and with a more homogeneous population,
a leader was usually known to his followers personally. There
was a visual relationship between them. You want to talk
about that.
Speaker 2: Well, it's certainly true. You and I have discussed localism
and small towns and getting out of the big cities.
That's the spirit of what we're saying is manifesting in
this paragraph right here, for instance. And I know you've
spoken about this quite a bet in your show. If
you know that your sheriff and he sees your face,
and the people that you're voting for see your face,
you're accountable to them. Same at the police. You know,
we come from a political background where all cops have
to be bad, but it's not necessarily true. If you
know them and they live on your street and there's
family relations and whatnot, then you know, we understand, we
say more at this point, so smaller is better. And
you know, as things grow and grow and grow, and
we become under the control of just a handful of people,
things get worse. And then that's when the infighting comes
and multicultural issues and whatnot.
Speaker 1: When it comes down to local areas and you know,
small towns. Yeah, you you probably went to high school
with the sheriff and most of the police force, but
the overwhelming majority of police in this country are basically
tools of the regime. Yep I just want them to
be the tool of the regime that is run by
my friends.
Speaker 2: Yeah.
Speaker 1: Right, that's that's the whole point of localism, the whole
point of getting it down to as small as possible
is that you know these people they are They literally
are there to protect you if they do something wrong,
and the word and you get the word out about
it that when they go into the grocery store, they're
going to be side eyed, you know what I mean.
This is what small towns are all about. I mean,
this town I live in right now isn't really that
small population wise, but it's still one of those towns
where it's like, well, I mean, if you step out
of line and you say, you show your ass in public,
people got to know about it. Yes, And people you
know are going to know about it. People you go
to church with, Ay're going to know about it.
Speaker 2: Yeah. Just yesterday in the town square, I was doing
Christmas shopping and I walked in a store and one
of the ladies shopping there looked at me and said, hey, Buck,
And she knew who I was because I ran for
a city council here and then subsequently because of my podcast.
But if you see these people in random spots. You
can't be the creep, the weirdo, the guy that's pissing
people off, because the people that know you were everywhere.
Speaker 1: All right, and you know that small geographically and no
one wants to talk about their Communication was accomplished principally
by personal announcement to an audience or through a relatively
primitive printing press. Books, pamphlets, and newspapers reached a very
small literate segment of the public. I still remember in
nineteen ninety eight, like writing, like sending a fifteen dollars
check to that the IHR Institute for Historical Review, and
like getting all these pamphlets in the middle.
Speaker 2: That's so cool. Those kind of memories are cool, like
actual tangible pamphlets.
Speaker 1: Yep, yes, I learned a lot from those pamphlets. All right,
we are tired of hearing repeated to thread bear cliche
the world has grown smaller. But this so called truism
is not actually true by any means. The world has
grown both smaller and very much larger. Its physical frontiers
have been expanded. Today's leaders have become more remote physically
from the public. Yet at the same time, the public
has a much greater familiarity with these leaders through the
system of modern communication. Leaders are just as potent today
as ever, I would argue more potent because as this part,
as that last sentence explained, you can't reach out and
touch them.
Speaker 2: Yes, correct, And just think of the power Trump had
on with Twitter alone, just his phone. And I remember
in the Trump years, I actually thought this was funny.
But there was some kind of warning that was sent
out from the Federal Disaster something or other administration and
it went to everyone's phone, and I remember, Anti Trump
is going, this is not fair. Trump got into my
phone and it's telling me things. But that was a
comedic version of it. But yeah, these guys their power.
They can affect the entire world from basically an I
retire tower if they choose to.
Speaker 1: In turn, by use of this system, which has constantly
expanded as a result of technological improvement, uncle ted answers,
the chat yes leaders have been leaders have been able
to overcome the problems of geographical distance and social stratification
to reach their publics. Underlying much of this expansion, and
largely the reason for its existence in the present form,
has been widespread and enormously rapid diffusion of literacy. I
talked about this with I think Mark and I talked
about this on the episode where we talked about Graham Hancock.
Why does the whole population need to be literate so
that they can digest propaganda properly. They don't need to
be educated, They don't need they don't need to learn
the trivia method. They don't need to know how to
think for themselves, but they definitely need to know how
to read what they want you to believe. Leaders may
be the spokesman for many different points of view. They
may direct the activities of major organized groups such as industry, labor,
or units of government. They may compete with one another
in battles for public goodwill, or they may representing divisions
within larger units compete amongst themselves. Such leaders, with the
age of technicians in the field, have who have specialized
in utilizing the channels of communication, have been able to
accomplish purposefully and scientifically what we termed the engineering of
consent new title the engineering approach. This phrase quite simply
means that the use of an engineering approach that is
action based only on thorough knowledge of the situation and
on the application of scientific principles and tried practices to
the task of getting people to support ideas and programs.
Speaker 2: Yes, he's literally saying there's a science to it.
Speaker 1: Yeah, it probably should be. The way that should be ended,
that sentence should end, is to support ideas and programs
that they wouldn't.
Speaker 2: Normally correct, that someone wants them to that they wouldn't
normally think about.
Speaker 1: Right, any person or organization depends ultimately on public approval,
and it is therefore faced with the problem of engineering
the public's consent to a program or goal. You really,
when you look at this, there's a big difference between
somebody who believes that the government is there to take
care of them, protect them, and that's been engineered through
consent and actually believe that, and somebody who is completely
reliant upon the public or completely reliance upon the government
for everything. So you wonder nowadays, I would rather have
people consent and feel like they're consenting on their own,
but not have to rely for any kind of physical
anything from the government, whether that be you know, a check,
whether it be food, whether it be shelter, whether it
be anything. And I think that's when a lot of
this falls apart, because we know that there was engineering
of consent up to a certain point. But when you see,
like say, nineteen sixty four and nineteen sixty five, the
Civil Rights Act and the Voting Rights Act, what you
see after that is violence. You've seen violence, you saw
violence building up before it. But after those things are passed,
and it's basically, Okay, we're not only convincing you that
you know we're legitimate and everything, but now you rely
upon us forever. I mean, it seems like that's when
things start to go downhill and become and I know
I'm saying this fifty to fifty seven years on, but
it seems like that's when start going downhill and things
become unsustainable. Agreed, We expect our elected government officials to
try to engineer our consent through the network of communications
open to them for the measures they propose. We reject
the government authoritarianism or regimentation, but we are willing to
take action suggested to us by the written or spoken word.
Speaker 2: This next sentence is key, in my opinion.
Speaker 1: The engineering of consent is the very essence of the
democratic process, the freedom to persuade and suggest.
Speaker 2: Hm does that not just simply say democracy is bullshit?
You have to be bullshitted to play along, is what
that sounds like to me. The engineering of consent is
the very essence of the democratic process. The engineering meaning
scientifically formulating these formulating these, these means in which they
can change your opinion. Is what it takes for a
democracy to flourish.
Speaker 1: Interesting, and that only exists because of the freedom to
persuade and suggest. Don't you like freedom of speech?
Speaker 2: Book right? Exactly?
Speaker 1: Aren't you that's the first amendment?
Speaker 2: Aren't you an absolutist?
Speaker 1: Yeah, I'm an absolutist, But don't talk about Sandy hook Ah. Yes,
the freedoms of speech, press, petition, and assembly, the freedoms
which make the engineering of consent possible, are among the
most cherished guarantees of the Constitution of the United States.
Speaker 2: But it makes it possible for them to all be limited.
There's a funny irony in this.
Speaker 1: When I see this, I know maybe this is my libertarianism,
libertarianism creeping back in. All I see is we have
the freedom to just be as authoritarian as possible, and
we're just going to convince you that it's for your good.
Speaker 2: Yeah, that's exactly. That's another way of saying that's exactly
the point I'm trying to make. Yeah, being go it
gives them the It gives them the power to limit
your rights in the name of your rights.
Speaker 1: It's brilliant, actually, right. The engineering of consent should be
based theoretically and practically on the complete understanding of those
whom it attempts to win over. They're going to get
to know you. They're going to get to know you.
What are your once in your needs?
Speaker 2: Yeah, well, now they can really do that. It's in
the power of this little computer that you and I
both carry in our pockets, with the microphone and the cameras. Oddly,
they know us way too well.
Speaker 1: Wonder about that. Sometimes some of the things I say
in private, Throw the phone in the other throw the
phone in the other room, and then you know, the
TV's listening.
Speaker 2: So mm hmm.
Speaker 1: But it is sometimes impossible to reach joint decisions based
on an understanding of facts by all the people. The
average American adult only has six years of schooling behind him.
I would say that's about right even today. Yeah, I mean,
even if he went to school for twelve years, do
you think he got twelve years of education? He had
about six years of indoctrination. With pressing crises and decisions
to be faced, a leader frequently cannot wait for the
people to arrive at even general understanding. In certain cases,
democratic leaders must play their part in leading the public
through the engineering of consent to socially constructive goals and
values all I just every war war. This role naturally
imposes upon them the obligation to use the educational processes,
as well as other available techniques, to bring about as
complete and understanding as possible. Under no circumstances should the
engineering of consent supersede or displace the functions of the
educational system, either formal or informal, in bringing about understanding
by the people as a basis for their action. The
engineering of consent often does supplement the educational process. General
educational standards were to prevail in this country and the
general level of public knowledge and understanding were raised as
a result, this approach would still retain its value. What
the fuck does that sentence mean?
Speaker 2: There's a lot in this one. The Harvard graduates are
easier to fool.
Speaker 1: I don't know, as I mean, look at who look
at who fell for COVID.
Speaker 2: Yeah, as malice said, the smarter dogs are easier to train.
I'll never forget that phrase because it's it's uh, it
was certainly true under COVID and Belgium Malinwah.
Speaker 1: From what I've heard, they're very easy to trend. Mm hmm.
That's a remarkable friggin sentence, and people just do not
realize it. I mean, that's why they needed people to
be educated. They needed they push education so much. It's
not for your own good. It's just not. Even in
a society of a perfectionist educational standard, equal progress would
not be achieved in every field. There would always be
time lags, blind spots, and points of weakness, and the
engineering of consent would still be essential. The engineering of
consent will always be needed as an adjunct to or
a partner of the educational process. Basically, what he's saying,
this is how I interpret that sentence is they're still
not going to be smart enough, and we need to
We need they need to be told what to do.
Speaker 2: Or at least what we think they should be doing
and what we think they should think.
Speaker 1: Right. Well, I'm trying to step into their shoes and
be the one who is like, well, I mean, I
know what's good for you mm hmm, so yeah, And unfortunately,
I've basically come to the conclusion that sometimes leaders do
actually know what's good for people. It's just a manner
of the intention that they have is their intention. Yeah,
importance of engineering consent today, it is impossible to overestimate
the importance of engineering consent. It affects almost every aspect
of our daily lives. When used for social purposes, it
is among our most valuable contributions to the efficient functioning
of modern society. The techniques can be subverted dogs, Yeah,
and that's what we have to do. Yeah, we need
our own The right needs its own propaganda.
Speaker 2: Yes, that's for sure.
Speaker 1: I remember Rachel One saying the right needs its own
false flags, and I was just yeah.
Speaker 2: Then you would start to hear the press talk about
false flags.
Speaker 1: Yeah yeah, remember deep state. In January of twenty seventeen,
if you were talking about the deep state, you were
just like a kooky. By the first week in February
of twenty seventeen, there were articles about why the deep
state was going to save us from Trump. Yep, okay,
all right. The techniques can be subverted. Demagogues can utilize
the techniques for anti democratic purposes which they're talking about.
Trump demagogus can utilize the techniques for anti democratic purposes,
which is much as much success as can those who
employ them for socially desirable ends. The responsible leader to
accomplish social objectives must therefore be constantly aware of the
possibilities of subversion. He must apply his energies to mastering
the operational know how of consenting engineering and to outmaneuver
his opponents in the public interest. I would go so
far as to say that we must become master propagandas
so that we can recognize what it is and where
it is and what was he say here? He must
apply his engineer energies to mastering the operational know how
of consent engineering and to outmaneuver his opponents in the
public interest. When I read that, all I see is
all I see is, well, we know what's best for
these people. We are going to lord over them, and
we have to we have to watch out for people
who are going to try to subvert that and maybe
try to give the power back to the people.
Speaker 2: Yeah, and we have to out maneuver those people.
Speaker 1: Yeah, that's who we have, That's who we have to
accuse of Russian collusion and things like that. And I'm
not you saying that I think that Trump was trying
to give us all our freedoms back, or he was
Caesar or something like that. Just using it is because
it's in his I guess. It is clear that a
leader in a democracy need not always possess the personal
qualities of Daniel Webster or Henry Clay. That's really Henry
Clay was a vile human being. It is clear that
a leader in a democracy does not always possess the
personal qualities of a Daniel Webster Henry Clay. He need
not be visible or even audible to his audiences. He
may lead indirectly simply by effectively using today's means of
making contact with the eyes and ears of those audiences.
Speaker 2: Deep state that that's literally describing what people would call
the deep state at this point.
Speaker 1: Yeah, yeah, or what you would like, the elites that
we talk about. Yeah, you know, the people, the people
who were pulling the strings of the politicians. Yeah, the
leaders of industry, the lobbyists, I mean, any I mean,
anyone who's pulling strings behind behind the scenes, even the
direct or what might be called the old fashioned method
of speaking to an audience is for the most part
once removed. For usually public speech is transmitted mechanically, transmitted
mechanically through the mass media of radio, motion pictures, and television, Internet, YouTube,
your pocket. Here he's going to talk about where basically
what he helped engineer. During World War One, the famous
Committee on Public Information or Going to by George Creole
dramatized in the public's consciousness the effectiveness of the war
of words. The Committee helped to build the morale of
our own people, to win over the neutrals, and to
disrupt the enemy will help. Yeah, yes, it helped to
win that war. But by comparison with the enormous scope
of the word warfare, of the word warfare in World
War II, the Committee on Public Information used primitive tools
to do an important job. The Office of War Information
alone probably broadcasts more words over its shortwave facilities than
the than than the during the war, than were written
by all of George Creole's staff. That was their way
of getting directly using shortwave, getting directly into the kind
of people who would be using the Internet or using
like used net or something like in the late eighties
and the nineties.
Speaker 2: And things like yep. And now all they need is
a frame around their profile picture. It's the same, the
same thing.
Speaker 1: Yeah. I love how he just mentions here to win
over the neutrals. Yeah, well then you had then you
had people who were against the war, who were who
were arrested and spent two and three years in jail
for telling people to dodge the draft.
Speaker 2: Yeah. Well, those are the people that need to be
outmaneuvered the subverters.
Speaker 1: Yeah as well. And you know with those people, because
they're doing it on the ground, I mean, how do
you how do you fight them? You can't? You have
to then you have resorts to totalitarianism, throw them in jail.
Speaker 2: Yeah, Now we have digital goolegs.
Speaker 1: Yep. As this approach came to be recognized as the
key factor in influencing public thought, thousands of experts in
many related fields came to the fore, such specialists as editors, publishers,
advertising men, heads of pressure groups andolitical groups, educators, and publicists.
During World War One and the immediate postwar years, a
new profession developed in response to the demand for trained,
skilled specialists to advise others on the technique of engineering
public consent. A profession providing Council on Public Relations.
Speaker 2: Thanks Berne. At least he's at letting us know.
Speaker 1: You know. Yeah, I mean he's gonna tell us right now.
The professional viewpoint. In nineteen twenty three, I defined this
profession in my book Crystallizing Public Opinion, and in the
same year at New York University gave the first course
on the subject, Mark Crispin Miller. He was the one
who picked it up. Yeah, but they've probably gotten rid
of him since I don't even know if he's still there.
Speaker 2: I don't either. He seems to have fallen off the map.
Speaker 1: Yeah, in the almost quarter century that has elapsed. Since then,
the profession has become a recognized one in this country
and has spread to other democratic countries where free communication
and composition of ideas in the marketplace are permitted. The
marketplace of ideas, it's such a free.
Speaker 2: Market, unless your ideas are subversive.
Speaker 1: It's such a free market. It's just so perfect, is it?
The whole Who is Chomsky? You will? Is he the
one who said you will reduce the amount of debate
that can be allowed, But then you promote vigorous debate
in the limited in the limited scope of the I
sound like a retard right.
Speaker 2: Now, No, I know exactly what you're talking about.
Speaker 1: Yeah. The profession has its literature, its training courses, an
increasing number of practitioners, and a growing recognition of social responsibility.
They they are really caring about whether what they're doing
hurts people or not. Now it's important stuff. In the
United States, the profession deals specifically with the problems of
relationship between a group and its public. Its chief function
is to analyze objectively and realistically the position of its
client is a be a public, and to advise as
to the necessary corrections in its clients' attitudes, towards and
approaches to that public. It is thus an instrument for
achieving adjustment. If any maladjustment in relationships exist, it must
be remembered, of course, that goodwill, the basis of lasting adjustment,
can be preserved in the long run only by those
whose actions warrant it. I would say what he said
on by here is the best who can do it
the best. But this does not prevent those who do
not deserve of goodwill from winning and holding onto it
long enough to do a lot of damage for decades.
The public relations council has a professional responsibility to push
only those ideas he can respect, and not to promote
causes or accept assignments for clients he considers antisocial. That's
us read fascist planning a campaign. Just as a civil
engineer must analyze every element of the situation before he
builds a bridge, so the engineer of consent, in order
to achieve a worthwhile social objective, must operate from a
foundation of soundly planned action. Let us assume that he
has engaged in a specific task. His plans must be
based on four prerequisites. Number one calculation of resources both
human and physical i e. The manpower, the money, and
the time available for the purpose. Part two two as
thorough knowledge of the subject as possible. Three determination of
objectives subjects of possible change after research specifically what is
to be accomplished, with whom and through whom. Four research
of the public to learn why and how it acts,
both individually and as a group. Only after this preliminary
groundwork has been firmly laid is it possible to know
whether the objectives are realistically attainable. Only then can the
engineer of consent utilize his resources of manpower, money and
time and the media available. Strategy, organization and activities will
be geared to the realities of the situation. The task
must first be related to the budget available from manpower
and mechanics. In terms of human assets, the consent engineer
has certain talents creative, administrative, executive, and he must know
what these are. He should also have a clear knowledge
of his limitations. The human assets need to be implemented
by workspace and office equipment. All material needs to be
provided by budget. At this point, this is moot. They
have the budget to do anything anything they want above
all else. Once the budget has been established, and before
a first step is taken, the field of knowledge dealing
with the subject should be thoroughly explored. This is primarily
a matter of collecting and codifying a store of information
so that it will be available for practical, efficient use research.
This preliminary work may be tedious and exacting, but it
cannot be bypassed for. The engineer of consent should be
powerfully equipped with facts, with true with evidence before he
begins to show himself before a.
Speaker 2: Public interestingly enough. I mean, that's what they used the
enemy class constantly. But that's very similar to what DeSantis
did with over twenty twenty to surround himself. Now it's
people that were subverting the popular narrative at the time.
But he did surround himself like with Jay Bodichari and
guys like this, and he sat and just as this says,
powerfully equipped with facts, with truths, with evidence, before he
begins to show himself before the public. And then yes,
there were a few weeks of locking down and whatnot,
and then he came out and said, you know what,
we've studied this, this is we're not doing it.
Speaker 1: Yep. Yeah, and he studied it well. I mean, he
was a quote off the top of his head. The
consens engineer should provide himself with the standard reference books
on public relations, publicity, public opinion, nw AER and Sons
Directory of Newspapers and Periodicals, the Editor and Public Sure
year Book, the Radio Daily, and the Congressional Directory that's
an important one, the Chicago Daily News Almanac, the World Almanac,
and of course the Telephone Book. I mean, now it's
just a completely different list. But all of this is
so condensed that it's so much easier than it was then.
And parenthetically, he says, here, the World Almanac, for example,
consists lists of many of the thousands of associations of
the United States across section of the country. These and
other volumes provide a basic library necessary to effect it
to effective planning. At this point in the preparatory work,
the engineer of consent should consider the objectives of his activity.
He should have clearly in mind at all times, precisely
where he was going and what he wishes to accomplish.
He may intensify our already existing favorable attitudes. He may
induce these holding He may induce those holding favorable attitudes
to take constructive action. He may convert disbelievers. He may
disrupt certain antagonistic points of view. Yep, when you look
at this and when I think of like the engineering
of consent, you really get the idea that they've lost
the narrative. When when Biden has to give a speech
like he did in Philadelphia, m h where it's like, Okay,
we've lost thirty, maybe forty percent of the country. How
do we get them back. We threaten them. We hope
that their neighbors will shame them. We hope that you know,
they become social outcasts. And if that doesn't happen, we'll
completely deperson them.
Speaker 2: Yeah, which is easy to do now yep.
Speaker 1: Goal should be defined exactly. In a Red Cross drive,
for example, a time limit in the amount of money
to be raised are set from the start. Much better
results are obtained in a relief drive when the appeal
is made for aid to the people for a specific
country or locality rather than a general area such as
Europe or Asia.
Speaker 2: It sounds so wholesome when he writes it, just like that,
and boys that use for some of the most evil
things on the planet at the moment, especially what's going
on with the outreach and funding of Ukraine.
Speaker 1: Have you noticed this that he has a costume so LENSI.
Speaker 2: Yeah, as Tucker putt it, he looks like a a
Eastern European strip club owner.
Speaker 1: He's become so identified with those clothes that he has
to wear them everywhere. Now, yeah, that's a sign of weakness.
That's a sign that things are falling apart for them,
because yeah, it has to be it. I look at it,
and I read Brene's and when you understand how to
craft propaganda, you look at then you start seeing sloppy propaganda.
Speaker 2: Mm hmm.
Speaker 1: And I think that that propaganda is really sloppy. People
are like, why is he wearing that all the time.
He's not in a war zone, he's in the he's
on the freaking he's on the congressional floor.
Speaker 2: Yeah, that's a very good point. It's so clunky and
ham fisted, like here's our war he wrote. It's like
he's in congress where they're all wearing suits, even the
war heroes.
Speaker 1: So yeah, all right, studying the public the objective must
at all times be related to the public whose consent
is to be obtained. That public is people. But what
do they know? What are their present attitude towards the
situation with which the consent engineer is concerned. What are
the impulses which govern these attitudes? What ideas are the
people ready to absorb? What are they ready to do
given an effective stimulant. Yeah, it's interesting. It's like you
read those questions and probing questions and it's like, well,
what are they ready to absor What ideas are people
ready to absorb? Well, they've been so inundated with ideas
about the bug. Let's give them something halfway around the
world which has no effect on them whatsoever. That's like
some relief for them because it's in person.
Speaker 2: Yeah, yes, yeah, it's almost asking what are they ready
to absorb? Meaning what our job isn't to talk about
what they already accept. Our job is to push a
little bit beyond each time and get that to grow
in the direction that we want it.
Speaker 1: Yeah, and people don't realize it right now, they're constructing
the next thing. Yes, and they're figuring out the way
that they're going to convince you that this has something
to do with you and you have to get behind it. Yes,
It's like I said last night on a loudstream. If
five million people organically marched on Washington and we're like,
we're not This Ukraine stuff ends right now? Yeah, what
are they going to do? I mean we both know
that it'll be infiltrated from the inside and they'll be
you know, they'll be FBI agents in there trying to
give people guns and stuff like that. But still and
there's hey, talk about engineering. Do they get their ideas
from bartenders, later carriers, waitresses, little orphan ane or the
editorial page of the New York Times, or podcasts.
Speaker 2: Or bartenders or churches? Let's close them down?
Speaker 1: Yep? Hey, yep? That is where is that where people
gather and feel like they can talk freely. What group
leaders or opinion molders effectively influence the thought processes of
what followers. What is the flow of ideas from whom
to whom to what extent to authority? Factual evidence, precision, reason, tradition,
and emotion play a part in the acceptance of these ideas.
The public's attitudes, assumptions, ideas, or prejudices result from definite influences.
One must try to find out what they are in
any situation in which one is working. If the engineer
of consent is to plan effectively, he must also know
the group formations with which he is to deal. For
democratic society is actually only a loose aggregate of constituent groups.
Certain individuals with common social and or professional interests form
voluntary groups. These include such great professional organisations as those
of doctors, lawyers, nurses and the like. The trade associations,
the farm associations and labor unions, the women's clubs, the
religious clubs, and the thousands of clubs and fraternal organizations
which they basically destroyed all through the twentieth century.
Speaker 2: Yeah yes, and are now subverting the ones that they
can't destroy.
Speaker 1: Formal groups, such as political units, may range from organized
minorities to the large, amorphous political bodies that are that
are our two major parties. There is today even another
category of the public group which must be kept in
mind by the engineer of consent. The readers of the
New Republic or the listeners to Raymond Swing's program are
as much voluntary groups, although unorganized, as are the members
of a trade union or rotary club. He mentions podcasting,
mm hmm, bingo, he mentions newsletters, he mentions blogs. Yeah,
the reader the readers of sub stack, or the listeners
of uh yeah, you know, countical wars. Yeah, there as
much voluntary groups, although unorganized, and are as are the
members of a trade union or a rotary club. To
function well, almost all organized groups elect or select leaders,
who usually remain in a controlling position for stated intervals
of time. These leaders reflect their followers' wishes and work
to promote their interests. In a democratic society, they can
only lead them as far as and in the direction
in which they want to go. To influence the public,
the engineer of consent works with and through group leaders
and opinion molders on every level.
Speaker 2: That's that's kind of what I was alluding to. Earlier
they can. They can only lead them as far as
and in the direction in which they want to go,
so that the the opinion molders. Their job is to
push that further because normal people that just work and
have a family are only comfortable with such such a position,
so their opinion. Their job now is to mold that
and push it in a direction that they're not necessarily
comfortable with, which is why you do it by means
of comfort and safety and freedom, because if you can't
just come out and go, we want this new, crazy,
tyrannical thing, so just do it, Okay, you have to
push it in a friendly manner that plays on people's
love for comfort and like I said, safety, freedom, et cetera.
Speaker 1: Or I mean you could just basically what they do
now is buy people off.
Speaker 2: Yeah.
Speaker 1: Threatened, Yeah, threaten people. I mean you can threaten people.
Who was I talking about? I was talking about Elon,
you know Elon talking about stepping down and everything like that.
I'm like, well, I mean he's a guy who concentrates
a lot on his other work space is his stupid
AI stuff brand implant stuff, which is a complete joke
just to get money and get rich. A shit doesn't work. Sorry,
sorry all you people who want it to work, it doesn't.
And he was talking about how he wants to step down,
you know, and I was like, well, he either genuinely
wants to step down or these threats against his kids
are real. Mmm.
Speaker 2: Interesting.
Speaker 1: Yeah, I mean I'm not one, you know. I mean,
I don't go so far. I mean, I entertain conspiracies,
but I rarely talk about them publicly. I rarely never
talk about the conspiracies that I entertained publicly. But I
mean that when you take into consideration, he's talking about, Hey,
my kids are being tracked, somebody jumped on my cauld
and you know that could all be a sye op.
I know, I know it could all be a sy op.
But there's another you know, there's something else there that
they've just and again, to me, that's just another ham
fested approach because they've lost the ability to craft the
narrative like Brene's teacher them here. Either they've lost that
ability due to technology, the Internet, things like that, being
able to debunk a story within minutes of it coming out,
or they're just not that smart. And I tend to
you why not both both? Yeah, both and yeah, all right,
values and techniques of research. To achieve accurate working knowledge
of the receptivity of the public mind to an idea
or ideas, it is necessary to engage in painstaking research.
Such research should aim to establish a common denominator between
the researcher and the public. Let me read that again.
Such research should aim to establish a common denominator between
the researcher and the public. It should disclose the realities
of the objective situation in which the engineer of consent
has to work completed. It provides a blueprint of action
and clarifies the question of who does what, where, when
and why. It will indicate the overall strategy to be employed,
the themes to be stressed, the organization needed, the use
of media, and the day to day tactics. It should
further indicate how long it will take to win the
public and what are the short and long term trends
of public thinking. Low and high time preference. It will
disclose subconscious and that's that's the way the left one.
They understand low and high time preference. Low time preference
is taking one hundred years, the one hundred year march
through the you know, through the institutions, the high time
preferences when they do get in power, getting as much
power in the short term as possible. Yeah, that's the
way people have to start thinking. It will disclose subconscious
and conscious motivations in public thought and the actions, words,
and pictures that affect these motivations. It will reveal public
awareness the low or high visibility of ideas in the
public mind. Research may indicate the necessity to modify original objectives,
to enlarge or contract the plan goal, or to change
actions and methods. In short, it furnishes the equivalent of
the mariner's chart, the architect's blueprint, the traveler's roadmap. It's
when it comes to your thoughts and your beliefs and
what you're willing to put up with that's such a
In short, it furnishes the equivalent of just basically a
roadmap on how to do that, and it just seems
like it minimizes the choosing those phrases, minimizes exactly what
they're doing to you. Public opinion research may be conducted
by questionnaires, by personal interviews, or by polls. Contact can
be made with business leaders, heads of trade organizations, trade
union officials, and educational leaders. All of whom may be
willing to aid the engineer.
Speaker 2: Of consent algorithms.
Speaker 1: Now yeah, yeah, easy, they're easy.
Speaker 2: They don't need all of those things.
Speaker 1: Well, I mean, didn't Elon by Twitter because you know
he was upset that the babylon be got kicked off?
Or did he want all that info?
Speaker 2: Right?
Speaker 1: Right? The head of professional groups in the communities, the
medical association, the architects, the engineers all should be queried. Sociuld,
social service executives, officials of women's clubs and religious leaders. Editors,
publishers and radio station and motion picture people can be
persuaded to discuss with the consent engineer his objectives and
the appeals and angles that affect these leaders and their audiences.
Speaker 2: You can go to Dyer has a book all about this,
two books. I believe this is exactly the CIA and
quote unquote deep state infiltration through Hollywood and just to
craft narratives.
Speaker 1: The way I read this the sentence, editors, publishers, and
radio station and motion picture people can be persuaded to
discuss with the consent engineer his objectives and the appeals
and angles that affect these leaders and their audiences. To me,
that presupposes that they're already on board.
Speaker 2: Mm hmm, Yeah, good point.
Speaker 1: Yeah, the local unions or association of barbers, railwaymen and
clothing workers, and taxi cab drivers may be willing to
cooperate in the undertaking. Grass Roots leaders are important. Such
a survey has Yeah, such a survey has a double
barreled effect. The engineer of consent learns what group leaders
know and do not know, the extent to which they
will cooperate with him. The media that reached them, appeals
that let me read that again, the engine that's a
weird sentence the way he structured it. The engineer of
consent learns what group leaders know and do not know,
the extent to which they will cooperate with him, the
media that reached them, appeals that may be valid, and
the prejudices, the legends or the facts by which they live.
He is able simultaneously to determine whether or not they
will conduct informational campaigns in their own right and thus
supplement his activities. Yeah, there's something so insidious about this,
I know.
Speaker 2: Yeah, I mean unfortunately brilliant as well.
Speaker 1: Yeah, yeah, and I mean I know saying there's something
so insidious about this is really understanding it and obvious
at this point, but just something about that paragraph really
turns my stomach. Theme strategy an organization. Now that the
preliminary work has been done, it will be possible to
proceed to actual planning from the survey. From the survey
of opinion will emerge the major themes of strategy. These
themes contain the ideas to be conveyed. They channel the
lines of approach to the public, and they must be
expressed through whatever media are used. The themes are ever present,
but intangible, comparable to what in fiction is called the
story line. To be successful, the themes must appeal to
the motives of the public. Motives are the activation of
both conscious and subconscious pressures created by the force of desires.
Psychologists have isolated a number of compelling appeals, the validity
of which have been repeatedly proved in practical application. Once
the themes are established, in what kind of a campaign
are they to be used. The situation may call for
a blitzkrieg or a continuing battle, a combination of both,
or some other strategy. It may be as necessary to
develop a plan of action for an election that will
be over in a few weeks or months, or for
a campaign that may take years, such as the effort
to cut down the tuberculosis rate death rate. Planning for
mass persuasion or the COVID death rate. Planning for mass
persuasion is governed by many factors that call upon all
one's powers of training, experience, skill and judgment. Planning should
be flexible and provide for what for conditions change for
Planning should be flexible and provide for changed conditions.
Speaker 2: Mm hm, boy, think of the last few years, all
of these things.
Speaker 1: You're not going to convince me that the people in charge,
I mean, the people who are really in charge, right,
haven't read these things, don't know these things. When the
plans have been perfected, organization of resources follows, and it
must be undertaken in advance to provide the necessary manpower, money,
and physical equipment. Organization also correlates the activities of any
specialists who may be called upon from time to time,
such as opinion researchers, fundraisers, publicity men, radio and motion
picture experts, specialists for women's clubs and foreign language groups
and the like. Really got those foreign language groups down,
I mean they basically own them now. They can get
them to march in a moment's notice the tactics. At
this point it will be possible to plan the tactics
of the program, i e. To decide how the themes
are to be disseminated over the idea carriers the networks
of communication do not think of tactics in terms of
segmental approaches. The problem is not to get articles into
a newspaper, or obtain radio time, or arrange a motion
picture newsreel. It is rather to set in motion of
broad activity, the success of which depends on interlocking all
phases and elements of the proposed strategy, implementing by tactics
that are time to the moment of maximum effectiveness. It's
a battle. That's the way you plan a battle. That's
the way you plan a war. Yeah yeah, an action
held over, but one day may fall completely flat. Skilled
and imaginative timing has determined the success of many mass
movements and campaigns. The familiar phenomena so typical of the
American people's behavior pattern. Emphasis of the consent engineer's activities
will be on the written and spoken word, geared to
the media and designed for the audiences he is addressing.
He must be sure that his material fits his public.
He must prepare a copy written in simple language and
six teen word sentences for the average school age public.
Speaker 2: You can do less words. Now wear the damn mask. Yeah,
to take the take the jab.
Speaker 1: It's all quick, it's all bumper stickers.
Speaker 2: Yep.
Speaker 1: Some copy will be aimed at the understanding of people
or as I was thinking, two hundred and forty characters. Yeah, fair,
Some copy will be aimed at the understanding of people
who have had seventeen years of schooling. He must familiarize
himself with all media and know how to supply them
with material, material suitable in quantity and quality. Primarily, however,
the engineer of consent must create news.
Speaker 2: Bingo, there's some there's some real gems in the next
two paragraphs.
Speaker 1: Yeah, news is not an inanimate thing. It's funny. I
have an episode coming out with tom Us seven seven
seven that dropped before I dropped this, and he talked,
we talk about politics, and we talk about politics from
how Europeans, you know, turn of the century looked at
politics nineteen you know, nineteen to twentieth century, and they
looked at politics as this. It was mysterious to them.
They didn't think they knew at all there was something,
it was something other. And we've been convinced to believe
that it's simple. It's A and B and ab A
plus B will see and it's left versus right as this.
And when you try to introduce somebody and say, hey,
read this, you know it's it's a political text, but
it may be something that you it's different than anything
you've read. And you know, somebody I recommended Imperium to
somebody by Jaki and they said, uh, after just a
few pages, like is it going to stay this so esoteric?
Uh huh. And I'm like, that's kind of the point
of why why he wrote it, because everything at that point,
at the time he wrote it was becoming politics A
plus B we'll see.
Speaker 2: Yes that there's not to bring everything to Orthodoxy, but
Eastern orthodox like mentality is very much different from the
religion that you certainly that I grew up with, because
there is no well, where's the proof that there is three?
There's a triune God, Where's where's the proof of this?
I don't get this, this logic and all of these things,
and the Eastern Europeans don't think of it in those terms,
and we're swimming in it. So it's it's interesting, same
same kind of thing.
Speaker 1: Right, just read Reading news is not an inananamate thing.
It's just that's so. Let me start this paragraph over inain. Primarily, yeah, primarily. However,
the engineer of consent must create news. News is not
an inadamate thing. It is the overt act that makes news,
and news in turn shapes the attitudes and actions of people.
A good criterion as to whether something is or is
not news is whether the event juts out of the
pattern of routine. It's disruptive. It has to it has
to be disruptive. The developing of events and circumstances that
are not routine is one of the basic functions of
the engineer of consent. Event so planned can be projected
over the communications systems to infinitely more people than those
actually participating, and such events vividly dramatized ideas for those
who do not witness the events.
Speaker 2: False flags, we go like this next this next paragraph too,
But go ahead, Pete, I'm sorry.
Speaker 1: Yeah, let me just say this. Okay, So the war,
the absolute worst thing that has happened in the last
twelve months is one country invaded in another country, something
that's been happening from millennia. This is humanity.
Speaker 2: Mm hmm.
Speaker 1: Russia invading Ukraine one section of Ukraine is what humanity is.
The history of man To believe any other is to
believe in the Whig theory of history, that we're just
supposed to be progressively getting better. I mean, if you
believe that you're on the side of the progressives. Sorry,
if you have a Ukraine flag, I don't care if
you're a hoppy in or if you're a libertarian or whatever,
you are on the side of the progressives. You have progressed.
Speaker 2: Thank you, yes, yes, preach you.
Speaker 1: I mean you. War is who we are? Who started
World War Two? Well, Germany invaded Poland and so that
why did England have to declare war? England started the
war because Germany invaded Poland. So what something that's been
happening for the history of mankind. That's a problem. People
are going to die. Come on, come on, people, wake
the fuck up. This is who we are. It's not changing.
And if it does change, when it changes, well, now
you're going to have a forty one percent suicide rate
from people who think that they can change and they
can somehow perfect themselves. Quit the fucking bullshit. People. The
imaginatively managed event can compete successfully with other events for attention.
Imaginatively managed managed.
Speaker 2: Yes, this entire next paragraph is explaining what a psyop
is for people.
Speaker 1: The imaginatively managed event can compete successfully with other events
for attention. Newsworthy events involving people usually do not happen
by accident. They are planned deliberately to accomplish a purpose
to influence our ideas and actions.
Speaker 2: Wow, what a paragraph.
Speaker 1: I mean, I don't know how. I mean, it's written
so plainly. How do you comment on it?
Speaker 2: Yeah? I mean yeah, I mean it's written so plainly.
I almost just took a picture of that paragraph and
just posted it on Twitter. I mean, it is what
it is. There's not there's not a lot of interpretation
needed for that, because again, this man was brilliant with
words and knowing exactly how they're going to land on
most people. So so, they are planned deliberately to accomplish
a purpose to influence our ideas and actions.
Speaker 1: There's no summer of George very Lean mm hm, the
very Lean. There's nothing. There's nothing that can be misinterpreted there, right, Yeah,
Summer of George. Yeah, that was a wow. Events may
also be set up in chain reaction. By harnessing the
energies of group leaders, the engineer of consent can stimulate
them to set in motion activities of their own. They
will organize additional specialized subsidiary events, all of which will
further dramatize the basic theme. I And that's just how
directors being Billy Wilder being pulled in to make these
ridiculous holocausts films in Germany being flown in to you know,
it's like, oh, look at the shrunken heads.
Speaker 2: Uh huh right right, shrunk and heads?
Speaker 1: Huh okay? Or can you show me anyone in Europe
who has hair like that? Any group in Europe that
has hair like that on these shrunken head who's shrinking heads?
Where do they get this? What are we talking about here?
And looks like we're almost done here? Conclusion. Communication is
the key to engineering consent for social action. Communication is
the key to engineering consent for social action. But it
is not enough to get out leaflets and bulletins on
the mimeograph machines, to place releases in the newspapers, or
to fill the airwaves with radio talks, words, sounds, and
pictures accomplished little unless they are the tools of a
soundly thought out lan and carefully organized methods.
Speaker 2: Yeah, that's literally telling us there is no objective news reporting.
There's no point, is what he's saying. Without some type
of meaning and driving the narrative in some direction and
an organized method, there's no point. I mean, even we're
doing it, if you think about it, Pete, we're we're
doing this to push a narrative that we believe should
be pushed. So, I mean, even we are doing.
Speaker 1: This, yeah, I'm and you know, hopefully people listening realize
that we're doing this because we think that these people
are evil and we want we want to see them destroyed,
and hopefully they agree with us.
Speaker 2: Yeah, and you at least have to know what they're
doing to us. And this is pretty black and white.
Speaker 1: And I will and at least we're honest enough to
say what we want. Yeah, these are the ends that
we want. Now, how do we get there? How do
we how do we use this this information to get there?
To fight back? If the plans are well formulated and
the proper uses made of them, the ideas conveyed by
the words will become part and parcel of the people themselves.
Speaker 2: M I mean, I can't not think of COVID, but
I know there's plenty of other examples. But man, having
just gone through a we saw for the last few years,
this is so pertinent.
Speaker 1: There are still people on the internet talking about we
need to fight them over there, We're gonna be fighting
them over here. Yeah, you run into the you run
into the boomer every once in a while. Yeah.
Speaker 2: I had someone telling me that we have to back
Ukraine because Putin is a communist.
Speaker 1: So I had somebody I was on a live stream
yesterday and apparently there was somebody in the comments who
I was on someone else's show, and they said that
this person is what they describe was that this person
was scared of the Peter Tiels of the world. And
you know that there's a growing right wing totalitarian tendency,
and oh.
Speaker 2: Yeah, that's a threat.
Speaker 1: Yeah, and I'm yeah, and I'm just like, I'm down
with it. I'm sorry, sorry, You're You're definitely appreciated of
the wrong choir here, buddy, You're definitely in the wrong church.
Because I'm like, how's it gonna be worse than what
we have now, right. Yeah, It's like people are like, oh,
we just start a Catholic monarchy or something like that.
I'm like, how it would be worse than what we
have now. Okay, give me all these give me all
these things. It's like, I'm sorry, I'm not one of
these people who well it's it's all totalitarianism, you know.
It's like, I'm sorry, those are my libertarian days. Those
are gone. I can I think I can think on
my feet now, I can have nuanced thought. I don't
you know. My answer to everything is just abolish whatever
it is.
Speaker 2: Abolish the state, just.
Speaker 1: Abolish the statement. Everything will be great, all right. When
the public is convinced of the soundness of an idea,
it will proceed to action. People translate, and I yeah.
People translate an idea into action suggested by the idea itself,
Whether it is ideological, political, or social. People translate an
idea into actions digested by the idea itself.
Speaker 2: Yes, we're a mask.
Speaker 1: They may adopt the philosophy that stresses racial and religious tolerance.
They may vote a new deal into office, or they
may organize a consumer's buying strike. But such results do
not just happen in a democracy. They can be accomplished
principally by the engineering of consent.
Speaker 2: I find it interesting that examples are used.
Speaker 1: Yes, yes, they may adopt the philosophy that stresses racial
and religious tolerance. I mean, look a look at where's
what's your nineteen forty seven? Yeah, the Nuremberg regime is
being implemented along with a new Deal regime and right
wing thoughts, right wing thoughts being criminalized. And you know,
if you're you can't be too right wing. Now you
can't have an opinion on race. You can't have an
opinion on other people's religion unless our Christian Yeah. And
or they may vote a new Deal into office and
organize a consumers buying strike. The reason he mentions consumers
buying strike is because, I mean, when you read propaganda,
much of it is talking about advertising. Yes, so you
know he he thinks he's very consumer minded. When he
thinks good goes to him, advertising and propaganda is exactly
the same thing.
Speaker 2: Mad men. For those people that are fans of the show.
Speaker 1: What a great show? Yeah, I love it, But I mean,
did you ever like look at like his living room
and be like I wish I could do my living.
Speaker 2: Oh well, shit, you know the answer to that. Well, yes, yes, absolutely,
I'm trying to do it that way. Yeah. The the
set design on that thing is that alone. The aesthetics
of the show are beautiful, but yeah, the contents excellent.
Speaker 1: Yeah. That living room that he had where you stepped
down into the.
Speaker 2: Living room, the sunken one, oh my god.
Speaker 1: Yeah. And you know that's just basically trying to sell
us on that idea. Uh huh, I know agin is.
Speaker 2: Yeah, And every night I watched it, it sold me on
the idea of making an old fashioned I'll consent to that.
Speaker 1: See. You know how many times I bought bought a
gun because I saw it in a movie.
Speaker 2: Mm hmm.
Speaker 1: I had to go get a glock thirty four because
I watched Man on Fire.
Speaker 2: Oh nice, Okay, think of Dirty Harry. Get the three
fifty seven magnums.
Speaker 1: Oh my god, that Smith and Wesson is so I mean,
the price on it is insane. You try and find one, Yeah, because.
Speaker 2: Because of that sixty four and Paul is easy snoop
dogg that whole scene, sixty fours are the most expensive ones. Now,
same thing, Yeah, buyre right into it.
Speaker 1: But I mean, this is the fact that I'll say
this again. I think I said at the beginning, the
fact that this is just out there, that this is
something that we can that was given to us, that
anyone can read. But think about it, not anyone can
read this. You and I can read this because this
is because we have the ability to read this, we
have the ability to see through it. But so many
people have can't read into it because of what it teaches,
because of what's in there has been used on them.
Speaker 2: Yeah.
Speaker 1: So when we start talking about, you know, when we're
like common stuff that just makes you know how you know?
Or I'll say how is Israel a democratic? A democratic country?
Speaker 2: You know?
Speaker 1: They'll say, oh, it's the only democratic country in the region.
And I'll describe the system of government and I'll be like,
how is it democratic? Mm hmmm, it's basically a socialisteth
in the state. Yes, So why do you not see that? Well,
and then they go, well, I don't care. And then
the next day, even though I've just proved to them,
they'll be they'll be back to saying it's the only democratic,
democratic country in the region.
Speaker 2: Yep. I could go right now on Facebook and right,
COVID was a syop, and someone that would fall for
this the tricks that are in this paper would go, oh,
so you don't think it's real or something stupid like
that straw manning it. And it's like, without going you
know what, there's a possitive and I could even read them.
I could play in this episode and say, now, think
of this in terms of what we how COVID and
the propaganda man it manifested itself. And then there's so
many people that would go, now that's a that's pushing
a little too far or something like that, and it's like, okay.
Speaker 1: Yeah, it floors me that the reason why people could
read this and not really understand what it says is
because of what it says.
Speaker 2: Yeah, it's brilliance to what it says. That's why unfortunately
this works wonderfully.
Speaker 1: Yeah, what do you go going on?
Speaker 2: Man?
Speaker 1: What do you got planned?
Speaker 2: Let's see? I got uh? When is do you know
when this one's gonna drop? I can advertise the show
that's going to come out from Counterflow that week.
Speaker 1: First week in the year New Year.
Speaker 2: Okay, I don't know, well, I don't know the episode
that's going to be on yet that one. But I
just recorded with doctor Mark McDonald, who I've had on
a few times. We talked about this isn't controversy. Yeah,
he's awesome, This is not controversial at all, Why American
women are undtable, and what happened to the American man.
So we get into that he is brilliant, brilliant and
let's see fearless.
Speaker 1: Fearless says he wants.
Speaker 2: He does, yeah, and says it so wonderfully polished, where
I'm like, man, I wish I could articulate the things
as well as he can. But we also talk about
the depression that happens two people among U around Christmas
and how to get out of that and why that's
a sad and unfortunate thing, and he gives some good suggestions.
So yeah, So does that mean this will be the
first episode of the Pete Cognona Show all year?
Speaker 1: I don't know yet. Okay, yeah, we'll see.
Speaker 2: Okay, my birthday is January third. That would be just
a great present.
Speaker 1: Is January January third? Is is that the Is it
Tuesday or is it a Monday?
Speaker 2: I should know that since it's my birthday. Haven't looked.
Let me see I think it's.
Speaker 1: It's Tuesday, Ye, Tuesday, so I could drop it on
your I could drop it on your birthday as long
as it's uh, it won't but it won't be the
first one of the year.
Speaker 2: Got it. No, Yeah, no worries, other things going on.
By then, I hope to be I should be back
on YouTube. I'm in the same category as you where
I've got two strikes in a certain amount of time,
so I'm trying to be careful as to not lose
everything I put on there. Let's see that's about it now.
I do have a Rumble channel, so because of this threat,
I have had to open up a Rumble channel. So
all those listening out there, this is a good platform
for me to finally sell that I'm bad at advertising,
speaking of my man, but I do have a Rumble channel,
so go subscribe to it. Pete Canonis listeners.
Speaker 1: And I don't even know if I've an I have
a rumble channel too, because when I when I got
my second strike, it was like, all right, I need
to put have someplace else to put it up. I've
been putting up on Odyssey this whole time, so my
audit I even have playlists on my Odyssey channel of
the Thomas seven seven seven World War two, I have
started the Cold War one with him, has five episodes there.
I've put the the reading of Industrial Society in the
Future with Aaron State and Revolution by Lenin with Aaron.
So my Odyssey channel is probably more robust than my
YouTube channel because there are things on Odyssey that are
not on YouTube, like my e Michael Jones interview and
oh my own my own Benjamin interview. Yeah, those things
were they were not going to survive YouTube.
Speaker 2: So uh, there's there's spicy.
Speaker 1: Yeah, and of course those you know, it's it's so
weird because I know you've gotten your strikes are over
the bug.
Speaker 2: Yeah, yeah, yees are over the thing in twenty twenty.
Speaker 1: Yeah, yeah, the thing that happened in November. It's just, yeah,
it's so weird. It's like really going after you know,
like they picked something and it's like, that's what we're
going to look for on this channel.
Speaker 2: Yeah. I don't pick trans stuff, it's weird.
Speaker 1: Yeah. Or world economic form that's strange. You talk about
the World Economic form all you want and they don't.
Speaker 2: Yeah, you were the first one to kind of let
that creep into my mind and I haven't forgot about it.
That is interesting.
Speaker 1: Yeah, it's like, hmmm, well I think, you know, I think.
And the other example that I use, well, if you
talk about this then it's a that's a no go
on YouTube. Then you wonder maybe the this is in
charge of the World Economic Forum.
Speaker 2: So ah, yes, gotcha.
Speaker 1: What's what I I assume? So yeah, and my assumptions
have been wrong often and if I'm proven wrong, I
will admit it, promise. Fuck, it's always a pleasure.
Speaker 2: I think that was right by the way that I
think that assumption is right. Yeah, but yeah, Pete, always
always a pleasure to be on here. Thank you so much. Man,
good to see you and get a chat with you.
Speaker 1: I enjoyed it. Thank you.
Speaker 2: Yeah,