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Speaker 1: I want to welcome everyone back to the Pequnana Show,

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returning for another reading, Buck Johnson aydum Buck good.

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Speaker 2: I'm glad to be back for another reading. I enjoy

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your series of readings in general, so I'm happy to

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be a part.

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Speaker 1: Of this considering I'm reading a book now that we're

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just I just recorded part eight with Dark Enlightenment on

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race War in high school, I figured something that can

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be read in one sitting, can you know a nice break?

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And this is one of those things that this is

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one of those essays that, like everyone knows, a lot

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of people have read Bernets. Some people have read Propaganda,

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which became nineteen twenty nineteen twenty two, crystallizing public opinion

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a couple of years later. But this is nineteen forty

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seven and where it's after the war. That's very important

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to this. And it's also the advent of TVs are

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starting to pop up in people's houses and you know,

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more people or getting them. So how do we handle

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this going forward? When you write it, would you uh,

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I know, you text me are like, holy crap.

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Speaker 2: Yeah, And because it's like, wow, look at this, this

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guy has all the brain child. It's like the brain

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child behind how to run syops is it's what this

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sounds like to me, and it's like it hits you,

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My goodness. This is he's discovering the the the power

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of the medium, which was television at the time, which

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you know was a big thing. But now it's like

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we are so far past that. Like, but this seems

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like a text, an essential reading text for anyone who

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runs syops, anyone who's in the quote unquote elite or

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whatever you want to call, the people, the oligarchs and whatnot,

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the control. It's so obvious reading this how a public

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opinion is shifted. And you know, of course, unfortunately we

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can use the last several years as part of seeing that,

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or up until the war, the war's overseas. You know,

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reading this it was almost depressing. God, he's it. I

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was right. I didn't want to be right. But this

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guy's explaining how it's done.

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Speaker 1: Well. It reminds me of how you'll mention something like

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this and people will be like, well, you know, it's

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just a conspiracy theory. But it's like, okay, well, no

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one has no one who's using it is going to

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say they're using it. They're just going to do it

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and then you see the evidence of it. You know.

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It's like, you know, there's this book out there that

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has let's just say it has protocols in the name

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of it, and yeah, you read it and you're like, okay,

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so who made that? This is made up? And everything

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It's like, okay, right, everything came true. You know, it's

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like I'm going through the thousand page right now, the

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authoritarian personality by a Doorno and yeah, and it's like

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it's like, well, you know, you can say that that's

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what they you know, this group got together and they

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came up, they did this study, and these are the

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conclusions they came but you can't prove that they Yeah,

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I can kind of prove that they implemented it because

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everything they suggested was implement Yeah.

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Speaker 2: So on a level, people at least our age probably

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understand is this pickup artist thing. It's not like the

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guys that took these courses or involved themselves in the

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pickup artist community. You don't go to the girl and go,

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guess what all the things I've learned and I'm going

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to say to you, you just do it and it worked,

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you know for some people, I know, it's a bit

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of a douchey analogy, but that's the one that popped

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in my mind.

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Speaker 1: Well, no, that, I mean, that makes total sense. Yeah,

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if you're looking, if you're looking to manipulate people, you're

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not telling them you're manipulating them, although they kind of do,

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now I know.

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Speaker 2: Yeah, Now it's right, it's right out in front of us.

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Speaker 1: Yeah, all right, so let me let me share this

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up on the screen. As always, interject whenever I have

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a feeling you're you're going to be interjecting pretty quickly

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because I know I am this from nineteen forty seven.

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It's called the Engineering of Consent by Edward Elberne's nephew

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of Sigmund Freud. I believe.

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Speaker 2: Yeah, there's a relation there somewhere.

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Speaker 1: And Sigmund for a relative of Sigmund Freud, also started Netflix.

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Speaker 2: Oh I didn't know that.

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Speaker 1: Yeah, so there's that checks out. Yeah, there's a lot

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going on here. Obviously this was written in forty seven.

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There's going to be references to things that you don't exit.

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The amount of newspapers and the amount of radio stations

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don't exist anymore.

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Speaker 2: But which is scarier now when you implement what he's talking.

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Speaker 1: About because there's they're all consolidated. Yeah, so they can

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be on the same page. And I'm sure everyone has

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seen those videos of just how they're saying the exact

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same thing. So I'm going to start stop me whenever

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a right, and here we go the engineering Consent Edward Elberne,

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nineteen forty seven. Freedom of speech and its democratic corollary,

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a free press, have tacitly expanded our bill of rights

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to include the right of persuasion. I'm going to stop

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right there. This is something that our friend Rachel Tobias

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talks about, says freedom of speech comes along with the

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freedom to socially engineered people. Yeah, and if you don't

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think that social engineers exist at this point, I don't know.

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It's telling you it's all right onward. This development was

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an inevitable result of the expansion of the media of

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free speech and persuasion. Defined in other articles in this volume.

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All these media provide open doors to the public mind.

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Any of us, through these media, may influence the attitudes

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and actions of our fellow citizens. The tremendous expansion of

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communications in the United States has given this nation the

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world's most penetrating and effective apparatus for the transmission of ideas,

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isn't that's just beautiful news speaker there, Yeah, yeah, every

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resident is constantly exposed to the impact of our vast

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networks of communications which reach every corner of the country,

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no matter how remote or isolated. So every corner of

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the world.

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Speaker 2: The world. That's exactly what I have written down. Yeah,

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and again this is what nineteen forty seven you said. Yeah,

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it's just amazing to think of these words in our

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current context, and how it's just times a trillion, you know,

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every corner of the world. And nowt to click of

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your screen, right.

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Speaker 1: People wonder how did those I got my vaccination turn

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into Ukraine flags so quickly?

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Speaker 2: Yes, so quickly. I just spoke with the doctor about

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that on an episode that's going to drop next week.

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Right now, they're in the midst there's a battle of

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a young Ukrainian woman, a girl who needs a life

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saving operation in North Carolina, but she's not she didn't

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have her JAB. So now those people, which one's more precious,

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the Ukrainian flag or their JAB loyalty? We're finding out.

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Speaker 1: And I think I saw Tucker covered that a couple

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of times. Yeah, words hammer continually at the eyes and

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ears of America. The United States has become a small

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room in which a single whisper is magnified thousands of times.

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Speaker 2: Again the whole world.

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Speaker 1: Now, yeah, yeah, knowledge of how to use this enormous

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amplifying system becomes a matter of primary concern to those

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who are interested in socially constructive action.

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Speaker 2: Bingo, guess who understands this better than well, better than

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a lot of people on our side. Who the enemy, Yeah,

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the least knows that they do this brilliantly. Yeah, they

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know this, even through NGOs, even just little protest type

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organizations like I don't know, green Peace, that's not little anymore,

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but just things like that. Activists, they all know these things.

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And we just want to be left alone and go

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to work and raise a family. And if you don't

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think about these things, you're going to be the victim

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of them.

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Speaker 1: Yeah. You know who covers this almost every single day?

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Owen Benjamin. Mm hmmm. He talks about that paragraph everything.

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I hear him in the background here downstairs. My girlfriend's

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listening to him right now. This is exactly what he

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talks about every single day. But just concentrate the fact

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that he talks about flat earth. Yeah, don't worry, yeah, yeah,

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all right. There are two main divisions of this communication

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system which maintains social cohesion. On the first level, there

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are the commercial media. Almost eighteen hundred daily newspapers in

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the United States have a combined circulation of around forty

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four million. Oh man, Now daily you can reach billions.

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There are approximately ten thousand weekly newspapers, almost six thousand magazines,

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approximately two thousand radio stations of various types broadcast to

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the nation, sixty million receiving sets. And now everyone has

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a computer, a high processing computer in their pocket. Approximately

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sixteen thousan five hundred motion picture houses have a capacity

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of almost ten million, five hundred thousand. A deluge of

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books and pamphlets is published annually. The country is blanketed

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with billboards, handbills, stowaways, and direct mail advertising. That's still

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all very relevant, right there. Roundtables, panels and forums, classrooms

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and legislative assemblies and public platforms, any and all media,

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day after day spread the word someone's word. Those public

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platforms now are called Twitter and Facebook, Google and YouTube.

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And the enemy knows how to use it. And if

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we don't learn how to use it, properly, they we

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have no hope.

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Speaker 2: And just an obvious point. I can't remember if you

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and I spoke of this off are or once we

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started recording, but it listed all of the news agencies

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and papers and whatnot. Obviously we understand that that's the

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consolidation that's going on. It's not so many anymore. I

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wish we could have what is a sixty sixty sixty thousand,

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sixty million. Yeah, anyway, I wish we had awesome radio stations,

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but even those are controlled now by like two groups

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I Love Radio or iHeartRadio, and just a few others.

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Speaker 1: Yep. On the second level, there are the specialized media

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and operated by the many organized groups in this country.

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That's pretty much all of them now, Yes, almost all

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such groups and many of their subdivisions have their own

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communications systems. They disseminate ideas not only by means of

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the formal written word on labor in labor papers, house organs,

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special bulletins and the like, but also through lectures, meetings, discussions,

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and rank and file conversations.

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Speaker 2: And and CIA infiltration Operation mocking Bird. Obviously, but that's

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all I kept thinking with that paragraph. Oh the CIA, Yes,

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they understand this.

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Speaker 1: Mhm, No, they're in church, They're in every church. And yeah,

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it's ridiculous. I mean the CFR. The head of the

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CFR was at Chatham House and he gave a speech

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and he admitted, he's like we have we basically have

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the churches now mm hmm, all right, new heading. Leadership

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through communication. This web of communication, sometimes duplicating, criss crossing,

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and overlapping, is a condition of fact, not theory. We

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must recognize the significance of modern communication not only as

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a highly organized mechanical web, but as a potent force

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for social good or possible evil. We can determine whether

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this network shall be employed to its greatest extent, for

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extent for sound social ends.

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Speaker 2: That sounds evil. I don't like that phrase.

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Speaker 1: Who gets to decide whether what sound right? What sound means.

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Speaker 2: For?

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Speaker 1: Only by mastering the techniques of communication can leadership be

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exercised fruitfully in the vast complex that is modern democracy

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in the United States. In an earlier age, in a

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society that was small geographically and with a more homogeneous population,

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a leader was usually known to his followers personally. There

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was a visual relationship between them. You want to talk

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about that.

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Speaker 2: Well, it's certainly true. You and I have discussed localism

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and small towns and getting out of the big cities.

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That's the spirit of what we're saying is manifesting in

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this paragraph right here, for instance. And I know you've

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spoken about this quite a bet in your show. If

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you know that your sheriff and he sees your face,

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and the people that you're voting for see your face,

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you're accountable to them. Same at the police. You know,

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we come from a political background where all cops have

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to be bad, but it's not necessarily true. If you

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know them and they live on your street and there's

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family relations and whatnot, then you know, we understand, we

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say more at this point, so smaller is better. And

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you know, as things grow and grow and grow, and

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we become under the control of just a handful of people,

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things get worse. And then that's when the infighting comes

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and multicultural issues and whatnot.

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Speaker 1: When it comes down to local areas and you know,

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small towns. Yeah, you you probably went to high school

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with the sheriff and most of the police force, but

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the overwhelming majority of police in this country are basically

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tools of the regime. Yep I just want them to

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be the tool of the regime that is run by

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my friends.

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Speaker 2: Yeah.

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Speaker 1: Right, that's that's the whole point of localism, the whole

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point of getting it down to as small as possible

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is that you know these people they are They literally

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are there to protect you if they do something wrong,

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and the word and you get the word out about

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it that when they go into the grocery store, they're

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going to be side eyed, you know what I mean.

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This is what small towns are all about. I mean,

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this town I live in right now isn't really that

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small population wise, but it's still one of those towns

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where it's like, well, I mean, if you step out

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of line and you say, you show your ass in public,

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people got to know about it. Yes, And people you

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know are going to know about it. People you go

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to church with, Ay're going to know about it.

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Speaker 2: Yeah. Just yesterday in the town square, I was doing

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Christmas shopping and I walked in a store and one

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of the ladies shopping there looked at me and said, hey, Buck,

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And she knew who I was because I ran for

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a city council here and then subsequently because of my podcast.

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But if you see these people in random spots. You

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can't be the creep, the weirdo, the guy that's pissing

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people off, because the people that know you were everywhere.

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Speaker 1: All right, and you know that small geographically and no

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one wants to talk about their Communication was accomplished principally

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by personal announcement to an audience or through a relatively

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primitive printing press. Books, pamphlets, and newspapers reached a very

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small literate segment of the public. I still remember in

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nineteen ninety eight, like writing, like sending a fifteen dollars

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check to that the IHR Institute for Historical Review, and

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like getting all these pamphlets in the middle.

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Speaker 2: That's so cool. Those kind of memories are cool, like

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actual tangible pamphlets.

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Speaker 1: Yep, yes, I learned a lot from those pamphlets. All right,

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we are tired of hearing repeated to thread bear cliche

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the world has grown smaller. But this so called truism

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is not actually true by any means. The world has

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grown both smaller and very much larger. Its physical frontiers

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have been expanded. Today's leaders have become more remote physically

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from the public. Yet at the same time, the public

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has a much greater familiarity with these leaders through the

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system of modern communication. Leaders are just as potent today

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as ever, I would argue more potent because as this part,

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as that last sentence explained, you can't reach out and

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touch them.

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Speaker 2: Yes, correct, And just think of the power Trump had

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on with Twitter alone, just his phone. And I remember

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in the Trump years, I actually thought this was funny.

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But there was some kind of warning that was sent

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out from the Federal Disaster something or other administration and

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it went to everyone's phone, and I remember, Anti Trump

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is going, this is not fair. Trump got into my

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phone and it's telling me things. But that was a

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comedic version of it. But yeah, these guys their power.

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They can affect the entire world from basically an I

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retire tower if they choose to.

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Speaker 1: In turn, by use of this system, which has constantly

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expanded as a result of technological improvement, uncle ted answers,

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the chat yes leaders have been leaders have been able

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to overcome the problems of geographical distance and social stratification

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to reach their publics. Underlying much of this expansion, and

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largely the reason for its existence in the present form,

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has been widespread and enormously rapid diffusion of literacy. I

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talked about this with I think Mark and I talked

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about this on the episode where we talked about Graham Hancock.

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Why does the whole population need to be literate so

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that they can digest propaganda properly. They don't need to

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be educated, They don't need they don't need to learn

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the trivia method. They don't need to know how to

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think for themselves, but they definitely need to know how

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to read what they want you to believe. Leaders may

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be the spokesman for many different points of view. They

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may direct the activities of major organized groups such as industry, labor,

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or units of government. They may compete with one another

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in battles for public goodwill, or they may representing divisions

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within larger units compete amongst themselves. Such leaders, with the

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age of technicians in the field, have who have specialized

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in utilizing the channels of communication, have been able to

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accomplish purposefully and scientifically what we termed the engineering of

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consent new title the engineering approach. This phrase quite simply

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means that the use of an engineering approach that is

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action based only on thorough knowledge of the situation and

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on the application of scientific principles and tried practices to

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the task of getting people to support ideas and programs.

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Speaker 2: Yes, he's literally saying there's a science to it.

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Speaker 1: Yeah, it probably should be. The way that should be ended,

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that sentence should end, is to support ideas and programs

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that they wouldn't.

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Speaker 2: Normally correct, that someone wants them to that they wouldn't

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normally think about.

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Speaker 1: Right, any person or organization depends ultimately on public approval,

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and it is therefore faced with the problem of engineering

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the public's consent to a program or goal. You really,

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when you look at this, there's a big difference between

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somebody who believes that the government is there to take

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care of them, protect them, and that's been engineered through

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consent and actually believe that, and somebody who is completely

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reliant upon the public or completely reliance upon the government

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for everything. So you wonder nowadays, I would rather have

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people consent and feel like they're consenting on their own,

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but not have to rely for any kind of physical

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anything from the government, whether that be you know, a check,

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whether it be food, whether it be shelter, whether it

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be anything. And I think that's when a lot of

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this falls apart, because we know that there was engineering

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of consent up to a certain point. But when you see,

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like say, nineteen sixty four and nineteen sixty five, the

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Civil Rights Act and the Voting Rights Act, what you

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see after that is violence. You've seen violence, you saw

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violence building up before it. But after those things are passed,

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and it's basically, Okay, we're not only convincing you that

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you know we're legitimate and everything, but now you rely

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upon us forever. I mean, it seems like that's when

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things start to go downhill and become and I know

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I'm saying this fifty to fifty seven years on, but

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it seems like that's when start going downhill and things

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become unsustainable. Agreed, We expect our elected government officials to

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try to engineer our consent through the network of communications

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open to them for the measures they propose. We reject

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the government authoritarianism or regimentation, but we are willing to

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take action suggested to us by the written or spoken word.

359
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Speaker 2: This next sentence is key, in my opinion.

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Speaker 1: The engineering of consent is the very essence of the

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democratic process, the freedom to persuade and suggest.

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Speaker 2: Hm does that not just simply say democracy is bullshit?

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You have to be bullshitted to play along, is what

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that sounds like to me. The engineering of consent is

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the very essence of the democratic process. The engineering meaning

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scientifically formulating these formulating these, these means in which they

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can change your opinion. Is what it takes for a

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democracy to flourish.

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Speaker 1: Interesting, and that only exists because of the freedom to

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persuade and suggest. Don't you like freedom of speech?

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Speaker 2: Book right? Exactly?

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Speaker 1: Aren't you that's the first amendment?

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Speaker 2: Aren't you an absolutist?

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Speaker 1: Yeah, I'm an absolutist, But don't talk about Sandy hook Ah. Yes,

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the freedoms of speech, press, petition, and assembly, the freedoms

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which make the engineering of consent possible, are among the

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most cherished guarantees of the Constitution of the United States.

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Speaker 2: But it makes it possible for them to all be limited.

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There's a funny irony in this.

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Speaker 1: When I see this, I know maybe this is my libertarianism,

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libertarianism creeping back in. All I see is we have

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the freedom to just be as authoritarian as possible, and

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we're just going to convince you that it's for your good.

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Speaker 2: Yeah, that's exactly. That's another way of saying that's exactly

385
00:24:08,880 --> 00:24:10,880
the point I'm trying to make. Yeah, being go it

386
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gives them the It gives them the power to limit

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your rights in the name of your rights.

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Speaker 1: It's brilliant, actually, right. The engineering of consent should be

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based theoretically and practically on the complete understanding of those

390
00:24:26,240 --> 00:24:29,200
whom it attempts to win over. They're going to get

391
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to know you. They're going to get to know you.

392
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What are your once in your needs?

393
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Speaker 2: Yeah, well, now they can really do that. It's in

394
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the power of this little computer that you and I

395
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both carry in our pockets, with the microphone and the cameras. Oddly,

396
00:24:42,519 --> 00:24:43,839
they know us way too well.

397
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Speaker 1: Wonder about that. Sometimes some of the things I say

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in private, Throw the phone in the other throw the

399
00:24:52,039 --> 00:24:53,720
phone in the other room, and then you know, the

400
00:24:53,759 --> 00:24:54,640
TV's listening.

401
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Speaker 2: So mm hmm.

402
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Speaker 1: But it is sometimes impossible to reach joint decisions based

403
00:25:00,319 --> 00:25:03,359
on an understanding of facts by all the people. The

404
00:25:03,400 --> 00:25:07,799
average American adult only has six years of schooling behind him.

405
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I would say that's about right even today. Yeah, I mean,

406
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even if he went to school for twelve years, do

407
00:25:13,720 --> 00:25:16,480
you think he got twelve years of education? He had

408
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about six years of indoctrination. With pressing crises and decisions

409
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to be faced, a leader frequently cannot wait for the

410
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people to arrive at even general understanding. In certain cases,

411
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democratic leaders must play their part in leading the public

412
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through the engineering of consent to socially constructive goals and

413
00:25:38,680 --> 00:25:48,599
values all I just every war war. This role naturally

414
00:25:48,640 --> 00:25:52,960
imposes upon them the obligation to use the educational processes,

415
00:25:53,039 --> 00:25:57,119
as well as other available techniques, to bring about as

416
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complete and understanding as possible. Under no circumstances should the

417
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engineering of consent supersede or displace the functions of the

418
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educational system, either formal or informal, in bringing about understanding

419
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by the people as a basis for their action. The

420
00:26:18,240 --> 00:26:24,880
engineering of consent often does supplement the educational process. General

421
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educational standards were to prevail in this country and the

422
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general level of public knowledge and understanding were raised as

423
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a result, this approach would still retain its value. What

424
00:26:37,519 --> 00:26:39,319
the fuck does that sentence mean?

425
00:26:41,720 --> 00:26:44,559
Speaker 2: There's a lot in this one. The Harvard graduates are

426
00:26:44,559 --> 00:26:45,440
easier to fool.

427
00:26:45,559 --> 00:26:48,880
Speaker 1: I don't know, as I mean, look at who look

428
00:26:48,920 --> 00:26:49,920
at who fell for COVID.

429
00:26:50,440 --> 00:26:53,680
Speaker 2: Yeah, as malice said, the smarter dogs are easier to train.

430
00:26:53,799 --> 00:26:56,720
I'll never forget that phrase because it's it's uh, it

431
00:26:56,759 --> 00:27:00,480
was certainly true under COVID and Belgium Malinwah.

432
00:27:01,559 --> 00:27:04,240
Speaker 1: From what I've heard, they're very easy to trend. Mm hmm.

433
00:27:05,359 --> 00:27:08,200
That's a remarkable friggin sentence, and people just do not

434
00:27:08,400 --> 00:27:11,640
realize it. I mean, that's why they needed people to

435
00:27:11,680 --> 00:27:16,279
be educated. They needed they push education so much. It's

436
00:27:16,359 --> 00:27:23,079
not for your own good. It's just not. Even in

437
00:27:23,119 --> 00:27:27,759
a society of a perfectionist educational standard, equal progress would

438
00:27:27,759 --> 00:27:31,279
not be achieved in every field. There would always be

439
00:27:31,440 --> 00:27:34,480
time lags, blind spots, and points of weakness, and the

440
00:27:34,519 --> 00:27:39,599
engineering of consent would still be essential. The engineering of

441
00:27:39,680 --> 00:27:44,160
consent will always be needed as an adjunct to or

442
00:27:44,200 --> 00:27:51,400
a partner of the educational process. Basically, what he's saying,

443
00:27:52,079 --> 00:27:57,160
this is how I interpret that sentence is they're still

444
00:27:57,200 --> 00:27:59,559
not going to be smart enough, and we need to

445
00:27:59,799 --> 00:28:01,720
We need they need to be told what to do.

446
00:28:02,799 --> 00:28:04,720
Speaker 2: Or at least what we think they should be doing

447
00:28:04,839 --> 00:28:06,279
and what we think they should think.

448
00:28:07,000 --> 00:28:10,519
Speaker 1: Right. Well, I'm trying to step into their shoes and

449
00:28:10,599 --> 00:28:12,759
be the one who is like, well, I mean, I

450
00:28:13,599 --> 00:28:18,960
know what's good for you mm hmm, so yeah, And unfortunately,

451
00:28:19,039 --> 00:28:25,160
I've basically come to the conclusion that sometimes leaders do

452
00:28:25,319 --> 00:28:27,559
actually know what's good for people. It's just a manner

453
00:28:27,640 --> 00:28:31,799
of the intention that they have is their intention. Yeah,

454
00:28:34,119 --> 00:28:39,400
importance of engineering consent today, it is impossible to overestimate

455
00:28:39,440 --> 00:28:43,599
the importance of engineering consent. It affects almost every aspect

456
00:28:43,599 --> 00:28:47,400
of our daily lives. When used for social purposes, it

457
00:28:47,480 --> 00:28:52,200
is among our most valuable contributions to the efficient functioning

458
00:28:52,279 --> 00:29:00,000
of modern society. The techniques can be subverted dogs, Yeah,

459
00:29:00,079 --> 00:29:04,319
and that's what we have to do. Yeah, we need

460
00:29:04,359 --> 00:29:07,599
our own The right needs its own propaganda.

461
00:29:08,359 --> 00:29:09,480
Speaker 2: Yes, that's for sure.

462
00:29:09,839 --> 00:29:13,319
Speaker 1: I remember Rachel One saying the right needs its own

463
00:29:14,359 --> 00:29:19,599
false flags, and I was just yeah.

464
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Speaker 2: Then you would start to hear the press talk about

465
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false flags.

466
00:29:23,000 --> 00:29:27,640
Speaker 1: Yeah yeah, remember deep state. In January of twenty seventeen,

467
00:29:27,880 --> 00:29:29,920
if you were talking about the deep state, you were

468
00:29:29,960 --> 00:29:33,920
just like a kooky. By the first week in February

469
00:29:33,960 --> 00:29:36,640
of twenty seventeen, there were articles about why the deep

470
00:29:36,680 --> 00:29:41,119
state was going to save us from Trump. Yep, okay,

471
00:29:43,359 --> 00:29:48,559
all right. The techniques can be subverted. Demagogues can utilize

472
00:29:48,599 --> 00:29:53,319
the techniques for anti democratic purposes which they're talking about.

473
00:29:53,319 --> 00:29:58,680
Trump demagogus can utilize the techniques for anti democratic purposes,

474
00:29:58,680 --> 00:30:02,880
which is much as much success as can those who

475
00:30:02,960 --> 00:30:09,279
employ them for socially desirable ends. The responsible leader to

476
00:30:09,359 --> 00:30:13,920
accomplish social objectives must therefore be constantly aware of the

477
00:30:14,000 --> 00:30:19,519
possibilities of subversion. He must apply his energies to mastering

478
00:30:19,559 --> 00:30:23,599
the operational know how of consenting engineering and to outmaneuver

479
00:30:23,720 --> 00:30:28,519
his opponents in the public interest. I would go so

480
00:30:28,640 --> 00:30:32,400
far as to say that we must become master propagandas

481
00:30:32,440 --> 00:30:35,920
so that we can recognize what it is and where

482
00:30:35,920 --> 00:30:40,480
it is and what was he say here? He must

483
00:30:40,519 --> 00:30:44,039
apply his engineer energies to mastering the operational know how

484
00:30:44,039 --> 00:30:47,039
of consent engineering and to outmaneuver his opponents in the

485
00:30:47,079 --> 00:30:51,079
public interest. When I read that, all I see is

486
00:30:52,119 --> 00:30:54,920
all I see is, well, we know what's best for

487
00:30:55,000 --> 00:30:58,200
these people. We are going to lord over them, and

488
00:30:58,240 --> 00:31:00,440
we have to we have to watch out for people

489
00:31:00,480 --> 00:31:03,759
who are going to try to subvert that and maybe

490
00:31:03,799 --> 00:31:05,599
try to give the power back to the people.

491
00:31:06,119 --> 00:31:08,880
Speaker 2: Yeah, and we have to out maneuver those people.

492
00:31:09,480 --> 00:31:11,880
Speaker 1: Yeah, that's who we have, That's who we have to

493
00:31:12,240 --> 00:31:15,599
accuse of Russian collusion and things like that. And I'm

494
00:31:15,640 --> 00:31:17,599
not you saying that I think that Trump was trying

495
00:31:17,599 --> 00:31:19,359
to give us all our freedoms back, or he was

496
00:31:19,400 --> 00:31:22,640
Caesar or something like that. Just using it is because

497
00:31:22,680 --> 00:31:27,160
it's in his I guess. It is clear that a

498
00:31:27,200 --> 00:31:31,119
leader in a democracy need not always possess the personal

499
00:31:31,200 --> 00:31:37,759
qualities of Daniel Webster or Henry Clay. That's really Henry

500
00:31:37,759 --> 00:31:42,480
Clay was a vile human being. It is clear that

501
00:31:42,519 --> 00:31:44,920
a leader in a democracy does not always possess the

502
00:31:44,920 --> 00:31:48,920
personal qualities of a Daniel Webster Henry Clay. He need

503
00:31:48,960 --> 00:31:52,839
not be visible or even audible to his audiences. He

504
00:31:52,920 --> 00:31:58,000
may lead indirectly simply by effectively using today's means of

505
00:31:58,039 --> 00:32:02,759
making contact with the eyes and ears of those audiences.

506
00:32:02,799 --> 00:32:05,480
Speaker 2: Deep state that that's literally describing what people would call

507
00:32:05,480 --> 00:32:06,480
the deep state at this point.

508
00:32:07,079 --> 00:32:10,640
Speaker 1: Yeah, yeah, or what you would like, the elites that

509
00:32:10,680 --> 00:32:12,799
we talk about. Yeah, you know, the people, the people

510
00:32:12,799 --> 00:32:16,359
who were pulling the strings of the politicians. Yeah, the

511
00:32:17,200 --> 00:32:22,720
leaders of industry, the lobbyists, I mean, any I mean,

512
00:32:22,839 --> 00:32:28,160
anyone who's pulling strings behind behind the scenes, even the

513
00:32:28,240 --> 00:32:31,519
direct or what might be called the old fashioned method

514
00:32:31,519 --> 00:32:34,400
of speaking to an audience is for the most part

515
00:32:34,480 --> 00:32:39,920
once removed. For usually public speech is transmitted mechanically, transmitted

516
00:32:40,400 --> 00:32:47,200
mechanically through the mass media of radio, motion pictures, and television, Internet, YouTube,

517
00:32:47,640 --> 00:32:53,759
your pocket. Here he's going to talk about where basically

518
00:32:53,799 --> 00:32:57,640
what he helped engineer. During World War One, the famous

519
00:32:57,680 --> 00:33:01,160
Committee on Public Information or Going to by George Creole

520
00:33:01,920 --> 00:33:06,599
dramatized in the public's consciousness the effectiveness of the war

521
00:33:06,799 --> 00:33:11,039
of words. The Committee helped to build the morale of

522
00:33:11,079 --> 00:33:14,759
our own people, to win over the neutrals, and to

523
00:33:14,880 --> 00:33:21,160
disrupt the enemy will help. Yeah, yes, it helped to

524
00:33:21,240 --> 00:33:26,039
win that war. But by comparison with the enormous scope

525
00:33:26,079 --> 00:33:30,640
of the word warfare, of the word warfare in World

526
00:33:30,759 --> 00:33:34,960
War II, the Committee on Public Information used primitive tools

527
00:33:34,960 --> 00:33:38,640
to do an important job. The Office of War Information

528
00:33:38,759 --> 00:33:44,519
alone probably broadcasts more words over its shortwave facilities than

529
00:33:44,559 --> 00:33:48,559
the than than the during the war, than were written

530
00:33:48,599 --> 00:33:53,920
by all of George Creole's staff. That was their way

531
00:33:53,960 --> 00:33:58,200
of getting directly using shortwave, getting directly into the kind

532
00:33:58,200 --> 00:34:01,279
of people who would be using the Internet or using

533
00:34:01,319 --> 00:34:03,559
like used net or something like in the late eighties

534
00:34:03,599 --> 00:34:04,839
and the nineties.

535
00:34:04,440 --> 00:34:06,720
Speaker 2: And things like yep. And now all they need is

536
00:34:06,720 --> 00:34:10,000
a frame around their profile picture. It's the same, the

537
00:34:10,039 --> 00:34:10,480
same thing.

538
00:34:11,360 --> 00:34:15,159
Speaker 1: Yeah. I love how he just mentions here to win

539
00:34:15,199 --> 00:34:17,880
over the neutrals. Yeah, well then you had then you

540
00:34:17,880 --> 00:34:20,079
had people who were against the war, who were who

541
00:34:20,119 --> 00:34:22,559
were arrested and spent two and three years in jail

542
00:34:22,599 --> 00:34:24,440
for telling people to dodge the draft.

543
00:34:25,039 --> 00:34:26,719
Speaker 2: Yeah. Well, those are the people that need to be

544
00:34:26,760 --> 00:34:28,440
outmaneuvered the subverters.

545
00:34:29,039 --> 00:34:32,599
Speaker 1: Yeah as well. And you know with those people, because

546
00:34:32,639 --> 00:34:35,000
they're doing it on the ground, I mean, how do

547
00:34:35,039 --> 00:34:37,039
you how do you fight them? You can't? You have

548
00:34:37,159 --> 00:34:41,079
to then you have resorts to totalitarianism, throw them in jail.

549
00:34:41,519 --> 00:34:43,519
Speaker 2: Yeah, Now we have digital goolegs.

550
00:34:43,840 --> 00:34:48,159
Speaker 1: Yep. As this approach came to be recognized as the

551
00:34:48,239 --> 00:34:52,000
key factor in influencing public thought, thousands of experts in

552
00:34:52,079 --> 00:34:57,119
many related fields came to the fore, such specialists as editors, publishers,

553
00:34:57,239 --> 00:35:02,400
advertising men, heads of pressure groups andolitical groups, educators, and publicists.

554
00:35:03,239 --> 00:35:06,519
During World War One and the immediate postwar years, a

555
00:35:06,599 --> 00:35:09,880
new profession developed in response to the demand for trained,

556
00:35:10,239 --> 00:35:14,239
skilled specialists to advise others on the technique of engineering

557
00:35:14,280 --> 00:35:21,000
public consent. A profession providing Council on Public Relations.

558
00:35:21,800 --> 00:35:24,480
Speaker 2: Thanks Berne. At least he's at letting us know.

559
00:35:24,599 --> 00:35:27,599
Speaker 1: You know. Yeah, I mean he's gonna tell us right now.

560
00:35:27,880 --> 00:35:31,679
The professional viewpoint. In nineteen twenty three, I defined this

561
00:35:31,800 --> 00:35:36,559
profession in my book Crystallizing Public Opinion, and in the

562
00:35:36,599 --> 00:35:39,559
same year at New York University gave the first course

563
00:35:39,599 --> 00:35:44,440
on the subject, Mark Crispin Miller. He was the one

564
00:35:44,480 --> 00:35:48,440
who picked it up. Yeah, but they've probably gotten rid

565
00:35:48,480 --> 00:35:51,159
of him since I don't even know if he's still there.

566
00:35:51,639 --> 00:35:53,760
Speaker 2: I don't either. He seems to have fallen off the map.

567
00:35:54,519 --> 00:35:59,079
Speaker 1: Yeah, in the almost quarter century that has elapsed. Since then,

568
00:35:59,519 --> 00:36:02,559
the profession has become a recognized one in this country

569
00:36:02,559 --> 00:36:06,800
and has spread to other democratic countries where free communication

570
00:36:06,920 --> 00:36:12,760
and composition of ideas in the marketplace are permitted. The

571
00:36:12,800 --> 00:36:16,000
marketplace of ideas, it's such a free.

572
00:36:15,760 --> 00:36:18,360
Speaker 2: Market, unless your ideas are subversive.

573
00:36:20,519 --> 00:36:25,559
Speaker 1: It's such a free market. It's just so perfect, is it?

574
00:36:25,639 --> 00:36:31,119
The whole Who is Chomsky? You will? Is he the

575
00:36:31,119 --> 00:36:34,000
one who said you will reduce the amount of debate

576
00:36:34,039 --> 00:36:37,400
that can be allowed, But then you promote vigorous debate

577
00:36:37,760 --> 00:36:43,039
in the limited in the limited scope of the I

578
00:36:43,119 --> 00:36:44,079
sound like a retard right.

579
00:36:44,000 --> 00:36:46,039
Speaker 2: Now, No, I know exactly what you're talking about.

580
00:36:46,440 --> 00:36:51,719
Speaker 1: Yeah. The profession has its literature, its training courses, an

581
00:36:51,719 --> 00:36:59,000
increasing number of practitioners, and a growing recognition of social responsibility.

582
00:36:58,760 --> 00:37:03,159
They they are really caring about whether what they're doing

583
00:37:03,320 --> 00:37:07,519
hurts people or not. Now it's important stuff. In the

584
00:37:07,599 --> 00:37:10,559
United States, the profession deals specifically with the problems of

585
00:37:10,639 --> 00:37:15,920
relationship between a group and its public. Its chief function

586
00:37:16,039 --> 00:37:19,559
is to analyze objectively and realistically the position of its

587
00:37:19,719 --> 00:37:24,519
client is a be a public, and to advise as

588
00:37:24,559 --> 00:37:29,000
to the necessary corrections in its clients' attitudes, towards and

589
00:37:29,119 --> 00:37:33,639
approaches to that public. It is thus an instrument for

590
00:37:33,679 --> 00:37:39,559
achieving adjustment. If any maladjustment in relationships exist, it must

591
00:37:39,599 --> 00:37:44,480
be remembered, of course, that goodwill, the basis of lasting adjustment,

592
00:37:44,840 --> 00:37:47,480
can be preserved in the long run only by those

593
00:37:47,519 --> 00:37:52,519
whose actions warrant it. I would say what he said

594
00:37:52,519 --> 00:37:55,159
on by here is the best who can do it

595
00:37:55,199 --> 00:37:59,480
the best. But this does not prevent those who do

596
00:37:59,519 --> 00:38:02,840
not deserve of goodwill from winning and holding onto it

597
00:38:03,079 --> 00:38:08,599
long enough to do a lot of damage for decades.

598
00:38:10,480 --> 00:38:14,400
The public relations council has a professional responsibility to push

599
00:38:14,480 --> 00:38:17,559
only those ideas he can respect, and not to promote

600
00:38:17,599 --> 00:38:23,159
causes or accept assignments for clients he considers antisocial. That's

601
00:38:23,239 --> 00:38:29,880
us read fascist planning a campaign. Just as a civil

602
00:38:29,960 --> 00:38:33,559
engineer must analyze every element of the situation before he

603
00:38:33,599 --> 00:38:36,840
builds a bridge, so the engineer of consent, in order

604
00:38:36,880 --> 00:38:40,679
to achieve a worthwhile social objective, must operate from a

605
00:38:40,719 --> 00:38:45,000
foundation of soundly planned action. Let us assume that he

606
00:38:45,039 --> 00:38:48,199
has engaged in a specific task. His plans must be

607
00:38:48,239 --> 00:38:55,840
based on four prerequisites. Number one calculation of resources both

608
00:38:55,920 --> 00:38:59,719
human and physical i e. The manpower, the money, and

609
00:38:59,719 --> 00:39:04,480
the time available for the purpose. Part two two as

610
00:39:04,599 --> 00:39:09,800
thorough knowledge of the subject as possible. Three determination of

611
00:39:09,880 --> 00:39:15,599
objectives subjects of possible change after research specifically what is

612
00:39:15,639 --> 00:39:21,159
to be accomplished, with whom and through whom. Four research

613
00:39:21,280 --> 00:39:24,079
of the public to learn why and how it acts,

614
00:39:24,360 --> 00:39:30,119
both individually and as a group. Only after this preliminary

615
00:39:30,119 --> 00:39:33,360
groundwork has been firmly laid is it possible to know

616
00:39:33,400 --> 00:39:38,519
whether the objectives are realistically attainable. Only then can the

617
00:39:38,559 --> 00:39:43,280
engineer of consent utilize his resources of manpower, money and

618
00:39:43,360 --> 00:39:49,079
time and the media available. Strategy, organization and activities will

619
00:39:49,119 --> 00:39:54,320
be geared to the realities of the situation. The task

620
00:39:54,400 --> 00:39:57,440
must first be related to the budget available from manpower

621
00:39:57,480 --> 00:40:01,760
and mechanics. In terms of human assets, the consent engineer

622
00:40:01,800 --> 00:40:06,519
has certain talents creative, administrative, executive, and he must know

623
00:40:06,559 --> 00:40:10,239
what these are. He should also have a clear knowledge

624
00:40:10,280 --> 00:40:15,559
of his limitations. The human assets need to be implemented

625
00:40:15,599 --> 00:40:19,679
by workspace and office equipment. All material needs to be

626
00:40:19,719 --> 00:40:24,199
provided by budget. At this point, this is moot. They

627
00:40:24,239 --> 00:40:30,280
have the budget to do anything anything they want above

628
00:40:30,320 --> 00:40:32,960
all else. Once the budget has been established, and before

629
00:40:33,000 --> 00:40:35,480
a first step is taken, the field of knowledge dealing

630
00:40:35,559 --> 00:40:39,360
with the subject should be thoroughly explored. This is primarily

631
00:40:39,360 --> 00:40:42,159
a matter of collecting and codifying a store of information

632
00:40:42,599 --> 00:40:47,719
so that it will be available for practical, efficient use research.

633
00:40:48,719 --> 00:40:53,039
This preliminary work may be tedious and exacting, but it

634
00:40:53,159 --> 00:40:57,079
cannot be bypassed for. The engineer of consent should be

635
00:40:57,159 --> 00:41:02,079
powerfully equipped with facts, with true with evidence before he

636
00:41:02,119 --> 00:41:04,159
begins to show himself before a.

637
00:41:04,199 --> 00:41:08,239
Speaker 2: Public interestingly enough. I mean, that's what they used the

638
00:41:08,360 --> 00:41:12,280
enemy class constantly. But that's very similar to what DeSantis

639
00:41:12,280 --> 00:41:16,000
did with over twenty twenty to surround himself. Now it's

640
00:41:16,039 --> 00:41:19,519
people that were subverting the popular narrative at the time.

641
00:41:19,559 --> 00:41:22,639
But he did surround himself like with Jay Bodichari and

642
00:41:22,679 --> 00:41:26,559
guys like this, and he sat and just as this says,

643
00:41:28,400 --> 00:41:30,960
powerfully equipped with facts, with truths, with evidence, before he

644
00:41:31,000 --> 00:41:34,119
begins to show himself before the public. And then yes,

645
00:41:34,159 --> 00:41:36,039
there were a few weeks of locking down and whatnot,

646
00:41:36,079 --> 00:41:37,320
and then he came out and said, you know what,

647
00:41:37,400 --> 00:41:39,480
we've studied this, this is we're not doing it.

648
00:41:40,239 --> 00:41:43,000
Speaker 1: Yep. Yeah, and he studied it well. I mean, he

649
00:41:43,079 --> 00:41:47,760
was a quote off the top of his head. The

650
00:41:47,840 --> 00:41:51,719
consens engineer should provide himself with the standard reference books

651
00:41:51,719 --> 00:41:56,679
on public relations, publicity, public opinion, nw AER and Sons

652
00:41:56,760 --> 00:42:00,239
Directory of Newspapers and Periodicals, the Editor and Public Sure

653
00:42:00,360 --> 00:42:05,119
year Book, the Radio Daily, and the Congressional Directory that's

654
00:42:05,159 --> 00:42:09,880
an important one, the Chicago Daily News Almanac, the World Almanac,

655
00:42:09,960 --> 00:42:16,440
and of course the Telephone Book. I mean, now it's

656
00:42:16,599 --> 00:42:19,079
just a completely different list. But all of this is

657
00:42:19,119 --> 00:42:23,840
so condensed that it's so much easier than it was then.

658
00:42:24,760 --> 00:42:28,920
And parenthetically, he says, here, the World Almanac, for example,

659
00:42:29,000 --> 00:42:32,119
consists lists of many of the thousands of associations of

660
00:42:32,159 --> 00:42:35,960
the United States across section of the country. These and

661
00:42:36,039 --> 00:42:40,199
other volumes provide a basic library necessary to effect it

662
00:42:39,920 --> 00:42:45,039
to effective planning. At this point in the preparatory work,

663
00:42:45,119 --> 00:42:49,280
the engineer of consent should consider the objectives of his activity.

664
00:42:49,679 --> 00:42:52,519
He should have clearly in mind at all times, precisely

665
00:42:52,559 --> 00:42:55,039
where he was going and what he wishes to accomplish.

666
00:42:55,639 --> 00:43:00,159
He may intensify our already existing favorable attitudes. He may

667
00:43:00,239 --> 00:43:04,920
induce these holding He may induce those holding favorable attitudes

668
00:43:05,199 --> 00:43:09,559
to take constructive action. He may convert disbelievers. He may

669
00:43:09,639 --> 00:43:15,280
disrupt certain antagonistic points of view. Yep, when you look

670
00:43:15,320 --> 00:43:19,679
at this and when I think of like the engineering

671
00:43:19,719 --> 00:43:25,039
of consent, you really get the idea that they've lost

672
00:43:25,079 --> 00:43:30,360
the narrative. When when Biden has to give a speech

673
00:43:30,400 --> 00:43:34,360
like he did in Philadelphia, m h where it's like, Okay,

674
00:43:34,360 --> 00:43:40,199
we've lost thirty, maybe forty percent of the country. How

675
00:43:40,199 --> 00:43:45,480
do we get them back. We threaten them. We hope

676
00:43:45,480 --> 00:43:48,840
that their neighbors will shame them. We hope that you know,

677
00:43:48,880 --> 00:43:52,639
they become social outcasts. And if that doesn't happen, we'll

678
00:43:52,639 --> 00:43:54,360
completely deperson them.

679
00:43:54,639 --> 00:43:57,960
Speaker 2: Yeah, which is easy to do now yep.

680
00:43:59,719 --> 00:44:03,599
Speaker 1: Goal should be defined exactly. In a Red Cross drive,

681
00:44:03,679 --> 00:44:06,039
for example, a time limit in the amount of money

682
00:44:06,039 --> 00:44:08,880
to be raised are set from the start. Much better

683
00:44:08,920 --> 00:44:11,679
results are obtained in a relief drive when the appeal

684
00:44:11,760 --> 00:44:14,079
is made for aid to the people for a specific

685
00:44:14,159 --> 00:44:18,000
country or locality rather than a general area such as

686
00:44:18,079 --> 00:44:19,039
Europe or Asia.

687
00:44:19,840 --> 00:44:22,800
Speaker 2: It sounds so wholesome when he writes it, just like that,

688
00:44:23,039 --> 00:44:25,360
and boys that use for some of the most evil

689
00:44:25,800 --> 00:44:28,519
things on the planet at the moment, especially what's going

690
00:44:28,599 --> 00:44:32,440
on with the outreach and funding of Ukraine.

691
00:44:33,280 --> 00:44:37,400
Speaker 1: Have you noticed this that he has a costume so LENSI.

692
00:44:38,239 --> 00:44:40,960
Speaker 2: Yeah, as Tucker putt it, he looks like a a

693
00:44:41,039 --> 00:44:42,760
Eastern European strip club owner.

694
00:44:44,039 --> 00:44:47,760
Speaker 1: He's become so identified with those clothes that he has

695
00:44:47,800 --> 00:44:51,480
to wear them everywhere. Now, yeah, that's a sign of weakness.

696
00:44:51,519 --> 00:44:54,920
That's a sign that things are falling apart for them,

697
00:44:55,360 --> 00:44:59,920
because yeah, it has to be it. I look at it,

698
00:45:00,039 --> 00:45:03,800
and I read Brene's and when you understand how to

699
00:45:03,920 --> 00:45:08,119
craft propaganda, you look at then you start seeing sloppy propaganda.

700
00:45:08,599 --> 00:45:09,079
Speaker 2: Mm hmm.

701
00:45:09,639 --> 00:45:12,719
Speaker 1: And I think that that propaganda is really sloppy. People

702
00:45:12,719 --> 00:45:15,239
are like, why is he wearing that all the time.

703
00:45:15,800 --> 00:45:18,079
He's not in a war zone, he's in the he's

704
00:45:18,159 --> 00:45:20,679
on the freaking he's on the congressional floor.

705
00:45:21,440 --> 00:45:23,800
Speaker 2: Yeah, that's a very good point. It's so clunky and

706
00:45:23,840 --> 00:45:26,679
ham fisted, like here's our war he wrote. It's like

707
00:45:26,800 --> 00:45:30,599
he's in congress where they're all wearing suits, even the

708
00:45:30,639 --> 00:45:31,320
war heroes.

709
00:45:31,719 --> 00:45:38,159
Speaker 1: So yeah, all right, studying the public the objective must

710
00:45:38,159 --> 00:45:41,079
at all times be related to the public whose consent

711
00:45:41,239 --> 00:45:44,639
is to be obtained. That public is people. But what

712
00:45:44,800 --> 00:45:48,119
do they know? What are their present attitude towards the

713
00:45:48,159 --> 00:45:52,079
situation with which the consent engineer is concerned. What are

714
00:45:52,119 --> 00:45:56,639
the impulses which govern these attitudes? What ideas are the

715
00:45:56,679 --> 00:46:01,159
people ready to absorb? What are they ready to do

716
00:46:01,280 --> 00:46:06,800
given an effective stimulant. Yeah, it's interesting. It's like you

717
00:46:06,920 --> 00:46:11,280
read those questions and probing questions and it's like, well,

718
00:46:11,679 --> 00:46:14,559
what are they ready to absor What ideas are people

719
00:46:14,599 --> 00:46:18,920
ready to absorb? Well, they've been so inundated with ideas

720
00:46:18,960 --> 00:46:24,119
about the bug. Let's give them something halfway around the

721
00:46:24,119 --> 00:46:27,239
world which has no effect on them whatsoever. That's like

722
00:46:27,280 --> 00:46:29,199
some relief for them because it's in person.

723
00:46:29,320 --> 00:46:33,440
Speaker 2: Yeah, yes, yeah, it's almost asking what are they ready

724
00:46:33,519 --> 00:46:39,119
to absorb? Meaning what our job isn't to talk about

725
00:46:39,119 --> 00:46:43,079
what they already accept. Our job is to push a

726
00:46:43,079 --> 00:46:45,519
little bit beyond each time and get that to grow

727
00:46:45,679 --> 00:46:47,039
in the direction that we want it.

728
00:46:48,039 --> 00:46:53,840
Speaker 1: Yeah, and people don't realize it right now, they're constructing

729
00:46:53,880 --> 00:46:58,159
the next thing. Yes, and they're figuring out the way

730
00:46:58,199 --> 00:47:01,119
that they're going to convince you that this has something

731
00:47:01,159 --> 00:47:04,320
to do with you and you have to get behind it. Yes,

732
00:47:04,920 --> 00:47:07,599
It's like I said last night on a loudstream. If

733
00:47:07,639 --> 00:47:14,079
five million people organically marched on Washington and we're like,

734
00:47:14,679 --> 00:47:18,719
we're not This Ukraine stuff ends right now? Yeah, what

735
00:47:19,239 --> 00:47:21,400
are they going to do? I mean we both know

736
00:47:21,559 --> 00:47:24,199
that it'll be infiltrated from the inside and they'll be

737
00:47:24,800 --> 00:47:27,159
you know, they'll be FBI agents in there trying to

738
00:47:27,199 --> 00:47:33,159
give people guns and stuff like that. But still and

739
00:47:33,320 --> 00:47:37,280
there's hey, talk about engineering. Do they get their ideas

740
00:47:37,360 --> 00:47:41,440
from bartenders, later carriers, waitresses, little orphan ane or the

741
00:47:41,519 --> 00:47:45,320
editorial page of the New York Times, or podcasts.

742
00:47:44,599 --> 00:47:49,159
Speaker 2: Or bartenders or churches? Let's close them down?

743
00:47:49,760 --> 00:47:55,119
Speaker 1: Yep? Hey, yep? That is where is that where people

744
00:47:55,239 --> 00:48:00,880
gather and feel like they can talk freely. What group

745
00:48:01,000 --> 00:48:05,280
leaders or opinion molders effectively influence the thought processes of

746
00:48:05,360 --> 00:48:09,440
what followers. What is the flow of ideas from whom

747
00:48:09,480 --> 00:48:15,639
to whom to what extent to authority? Factual evidence, precision, reason, tradition,

748
00:48:16,000 --> 00:48:19,119
and emotion play a part in the acceptance of these ideas.

749
00:48:21,119 --> 00:48:27,119
The public's attitudes, assumptions, ideas, or prejudices result from definite influences.

750
00:48:27,679 --> 00:48:29,679
One must try to find out what they are in

751
00:48:29,719 --> 00:48:34,039
any situation in which one is working. If the engineer

752
00:48:34,039 --> 00:48:37,320
of consent is to plan effectively, he must also know

753
00:48:37,400 --> 00:48:40,239
the group formations with which he is to deal. For

754
00:48:41,320 --> 00:48:46,840
democratic society is actually only a loose aggregate of constituent groups.

755
00:48:49,119 --> 00:48:55,119
Certain individuals with common social and or professional interests form

756
00:48:55,440 --> 00:49:01,039
voluntary groups. These include such great professional organisations as those

757
00:49:01,079 --> 00:49:05,559
of doctors, lawyers, nurses and the like. The trade associations,

758
00:49:05,639 --> 00:49:09,079
the farm associations and labor unions, the women's clubs, the

759
00:49:09,119 --> 00:49:13,599
religious clubs, and the thousands of clubs and fraternal organizations

760
00:49:13,639 --> 00:49:17,519
which they basically destroyed all through the twentieth century.

761
00:49:17,840 --> 00:49:20,679
Speaker 2: Yeah yes, and are now subverting the ones that they

762
00:49:20,679 --> 00:49:21,360
can't destroy.

763
00:49:22,559 --> 00:49:26,159
Speaker 1: Formal groups, such as political units, may range from organized

764
00:49:26,159 --> 00:49:30,719
minorities to the large, amorphous political bodies that are that

765
00:49:30,960 --> 00:49:35,800
are our two major parties. There is today even another

766
00:49:35,840 --> 00:49:38,079
category of the public group which must be kept in

767
00:49:38,159 --> 00:49:41,639
mind by the engineer of consent. The readers of the

768
00:49:41,679 --> 00:49:46,400
New Republic or the listeners to Raymond Swing's program are

769
00:49:46,480 --> 00:49:50,760
as much voluntary groups, although unorganized, as are the members

770
00:49:50,800 --> 00:49:54,920
of a trade union or rotary club. He mentions podcasting,

771
00:49:55,599 --> 00:50:00,519
mm hmm, bingo, he mentions newsletters, he mentions blogs. Yeah,

772
00:50:00,639 --> 00:50:03,440
the reader the readers of sub stack, or the listeners

773
00:50:03,519 --> 00:50:08,519
of uh yeah, you know, countical wars. Yeah, there as

774
00:50:08,599 --> 00:50:12,079
much voluntary groups, although unorganized, and are as are the

775
00:50:12,119 --> 00:50:16,199
members of a trade union or a rotary club. To

776
00:50:16,280 --> 00:50:20,280
function well, almost all organized groups elect or select leaders,

777
00:50:20,320 --> 00:50:23,800
who usually remain in a controlling position for stated intervals

778
00:50:23,840 --> 00:50:27,880
of time. These leaders reflect their followers' wishes and work

779
00:50:27,960 --> 00:50:31,679
to promote their interests. In a democratic society, they can

780
00:50:31,719 --> 00:50:34,960
only lead them as far as and in the direction

781
00:50:35,360 --> 00:50:39,800
in which they want to go. To influence the public,

782
00:50:39,920 --> 00:50:43,760
the engineer of consent works with and through group leaders

783
00:50:43,800 --> 00:50:46,519
and opinion molders on every level.

784
00:50:47,519 --> 00:50:49,559
Speaker 2: That's that's kind of what I was alluding to. Earlier

785
00:50:49,639 --> 00:50:52,000
they can. They can only lead them as far as

786
00:50:52,519 --> 00:50:55,079
and in the direction in which they want to go,

787
00:50:55,719 --> 00:50:59,159
so that the the opinion molders. Their job is to

788
00:50:59,320 --> 00:51:03,760
push that further because normal people that just work and

789
00:51:03,800 --> 00:51:06,840
have a family are only comfortable with such such a position,

790
00:51:07,360 --> 00:51:10,599
so their opinion. Their job now is to mold that

791
00:51:10,840 --> 00:51:13,960
and push it in a direction that they're not necessarily

792
00:51:14,000 --> 00:51:16,119
comfortable with, which is why you do it by means

793
00:51:16,119 --> 00:51:20,480
of comfort and safety and freedom, because if you can't

794
00:51:20,519 --> 00:51:22,840
just come out and go, we want this new, crazy,

795
00:51:22,880 --> 00:51:25,639
tyrannical thing, so just do it, Okay, you have to

796
00:51:25,679 --> 00:51:28,760
push it in a friendly manner that plays on people's

797
00:51:29,159 --> 00:51:32,400
love for comfort and like I said, safety, freedom, et cetera.

798
00:51:33,519 --> 00:51:36,360
Speaker 1: Or I mean you could just basically what they do

799
00:51:36,480 --> 00:51:37,840
now is buy people off.

800
00:51:38,960 --> 00:51:39,159
Speaker 2: Yeah.

801
00:51:39,159 --> 00:51:42,039
Speaker 1: Threatened, Yeah, threaten people. I mean you can threaten people.

802
00:51:42,559 --> 00:51:46,960
Who was I talking about? I was talking about Elon,

803
00:51:47,559 --> 00:51:50,280
you know Elon talking about stepping down and everything like that.

804
00:51:50,360 --> 00:51:53,440
I'm like, well, I mean he's a guy who concentrates

805
00:51:53,480 --> 00:51:58,760
a lot on his other work space is his stupid

806
00:51:58,840 --> 00:52:02,400
AI stuff brand implant stuff, which is a complete joke

807
00:52:02,519 --> 00:52:05,559
just to get money and get rich. A shit doesn't work. Sorry,

808
00:52:05,920 --> 00:52:09,559
sorry all you people who want it to work, it doesn't.

809
00:52:10,280 --> 00:52:13,239
And he was talking about how he wants to step down,

810
00:52:13,480 --> 00:52:15,559
you know, and I was like, well, he either genuinely

811
00:52:15,639 --> 00:52:18,880
wants to step down or these threats against his kids

812
00:52:18,880 --> 00:52:20,320
are real. Mmm.

813
00:52:23,400 --> 00:52:23,880
Speaker 2: Interesting.

814
00:52:24,719 --> 00:52:26,920
Speaker 1: Yeah, I mean I'm not one, you know. I mean,

815
00:52:26,960 --> 00:52:30,159
I don't go so far. I mean, I entertain conspiracies,

816
00:52:30,159 --> 00:52:32,760
but I rarely talk about them publicly. I rarely never

817
00:52:32,800 --> 00:52:36,559
talk about the conspiracies that I entertained publicly. But I

818
00:52:36,559 --> 00:52:39,760
mean that when you take into consideration, he's talking about, Hey,

819
00:52:39,880 --> 00:52:41,800
my kids are being tracked, somebody jumped on my cauld

820
00:52:41,960 --> 00:52:43,440
and you know that could all be a sye op.

821
00:52:43,480 --> 00:52:45,400
I know, I know it could all be a sy op.

822
00:52:45,840 --> 00:52:49,760
But there's another you know, there's something else there that

823
00:52:49,880 --> 00:52:53,320
they've just and again, to me, that's just another ham

824
00:52:53,440 --> 00:52:58,119
fested approach because they've lost the ability to craft the

825
00:52:58,239 --> 00:53:01,960
narrative like Brene's teacher them here. Either they've lost that

826
00:53:02,039 --> 00:53:07,239
ability due to technology, the Internet, things like that, being

827
00:53:07,239 --> 00:53:11,239
able to debunk a story within minutes of it coming out,

828
00:53:11,960 --> 00:53:18,199
or they're just not that smart. And I tend to

829
00:53:18,239 --> 00:53:23,480
you why not both both? Yeah, both and yeah, all right,

830
00:53:24,000 --> 00:53:28,440
values and techniques of research. To achieve accurate working knowledge

831
00:53:28,480 --> 00:53:31,480
of the receptivity of the public mind to an idea

832
00:53:31,639 --> 00:53:35,960
or ideas, it is necessary to engage in painstaking research.

833
00:53:36,840 --> 00:53:40,599
Such research should aim to establish a common denominator between

834
00:53:40,599 --> 00:53:44,960
the researcher and the public. Let me read that again.

835
00:53:45,480 --> 00:53:49,239
Such research should aim to establish a common denominator between

836
00:53:49,280 --> 00:53:53,360
the researcher and the public. It should disclose the realities

837
00:53:53,360 --> 00:53:56,719
of the objective situation in which the engineer of consent

838
00:53:56,840 --> 00:54:01,559
has to work completed. It provides a blueprint of action

839
00:54:01,679 --> 00:54:05,119
and clarifies the question of who does what, where, when

840
00:54:05,280 --> 00:54:09,599
and why. It will indicate the overall strategy to be employed,

841
00:54:09,719 --> 00:54:13,119
the themes to be stressed, the organization needed, the use

842
00:54:13,159 --> 00:54:17,039
of media, and the day to day tactics. It should

843
00:54:17,039 --> 00:54:19,519
further indicate how long it will take to win the

844
00:54:19,559 --> 00:54:22,679
public and what are the short and long term trends

845
00:54:22,679 --> 00:54:28,559
of public thinking. Low and high time preference. It will

846
00:54:28,599 --> 00:54:33,159
disclose subconscious and that's that's the way the left one.

847
00:54:33,559 --> 00:54:37,639
They understand low and high time preference. Low time preference

848
00:54:37,719 --> 00:54:39,960
is taking one hundred years, the one hundred year march

849
00:54:40,039 --> 00:54:45,039
through the you know, through the institutions, the high time

850
00:54:45,039 --> 00:54:48,559
preferences when they do get in power, getting as much

851
00:54:48,639 --> 00:54:52,280
power in the short term as possible. Yeah, that's the

852
00:54:52,280 --> 00:54:57,199
way people have to start thinking. It will disclose subconscious

853
00:54:57,239 --> 00:55:01,320
and conscious motivations in public thought and the actions, words,

854
00:55:01,360 --> 00:55:05,360
and pictures that affect these motivations. It will reveal public

855
00:55:05,400 --> 00:55:09,000
awareness the low or high visibility of ideas in the

856
00:55:09,039 --> 00:55:15,760
public mind. Research may indicate the necessity to modify original objectives,

857
00:55:15,800 --> 00:55:20,239
to enlarge or contract the plan goal, or to change

858
00:55:20,280 --> 00:55:24,320
actions and methods. In short, it furnishes the equivalent of

859
00:55:24,400 --> 00:55:32,000
the mariner's chart, the architect's blueprint, the traveler's roadmap. It's

860
00:55:34,320 --> 00:55:36,840
when it comes to your thoughts and your beliefs and

861
00:55:36,880 --> 00:55:39,679
what you're willing to put up with that's such a

862
00:55:40,320 --> 00:55:43,239
In short, it furnishes the equivalent of just basically a

863
00:55:43,360 --> 00:55:46,920
roadmap on how to do that, and it just seems

864
00:55:46,920 --> 00:55:53,519
like it minimizes the choosing those phrases, minimizes exactly what

865
00:55:53,519 --> 00:55:57,119
they're doing to you. Public opinion research may be conducted

866
00:55:57,119 --> 00:56:01,960
by questionnaires, by personal interviews, or by polls. Contact can

867
00:56:02,039 --> 00:56:05,360
be made with business leaders, heads of trade organizations, trade

868
00:56:05,440 --> 00:56:09,239
union officials, and educational leaders. All of whom may be

869
00:56:09,320 --> 00:56:11,280
willing to aid the engineer.

870
00:56:10,800 --> 00:56:13,199
Speaker 2: Of consent algorithms.

871
00:56:13,239 --> 00:56:16,239
Speaker 1: Now yeah, yeah, easy, they're easy.

872
00:56:16,320 --> 00:56:17,440
Speaker 2: They don't need all of those things.

873
00:56:18,199 --> 00:56:21,079
Speaker 1: Well, I mean, didn't Elon by Twitter because you know

874
00:56:21,119 --> 00:56:23,360
he was upset that the babylon be got kicked off?

875
00:56:23,480 --> 00:56:25,639
Or did he want all that info?

876
00:56:26,960 --> 00:56:27,199
Speaker 2: Right?

877
00:56:27,760 --> 00:56:32,039
Speaker 1: Right? The head of professional groups in the communities, the

878
00:56:32,360 --> 00:56:37,320
medical association, the architects, the engineers all should be queried. Sociuld,

879
00:56:37,360 --> 00:56:44,239
social service executives, officials of women's clubs and religious leaders. Editors,

880
00:56:44,239 --> 00:56:48,880
publishers and radio station and motion picture people can be

881
00:56:49,000 --> 00:56:53,920
persuaded to discuss with the consent engineer his objectives and

882
00:56:53,960 --> 00:56:58,440
the appeals and angles that affect these leaders and their audiences.

883
00:56:59,079 --> 00:57:01,719
Speaker 2: You can go to Dyer has a book all about this,

884
00:57:01,840 --> 00:57:05,079
two books. I believe this is exactly the CIA and

885
00:57:05,960 --> 00:57:09,840
quote unquote deep state infiltration through Hollywood and just to

886
00:57:09,960 --> 00:57:10,880
craft narratives.

887
00:57:11,559 --> 00:57:15,360
Speaker 1: The way I read this the sentence, editors, publishers, and

888
00:57:15,480 --> 00:57:18,920
radio station and motion picture people can be persuaded to

889
00:57:18,960 --> 00:57:22,400
discuss with the consent engineer his objectives and the appeals

890
00:57:22,400 --> 00:57:26,599
and angles that affect these leaders and their audiences. To me,

891
00:57:26,960 --> 00:57:29,239
that presupposes that they're already on board.

892
00:57:29,840 --> 00:57:33,000
Speaker 2: Mm hmm, Yeah, good point.

893
00:57:33,239 --> 00:57:39,079
Speaker 1: Yeah, the local unions or association of barbers, railwaymen and

894
00:57:39,159 --> 00:57:42,280
clothing workers, and taxi cab drivers may be willing to

895
00:57:42,320 --> 00:57:48,280
cooperate in the undertaking. Grass Roots leaders are important. Such

896
00:57:48,280 --> 00:57:53,280
a survey has Yeah, such a survey has a double

897
00:57:53,320 --> 00:57:57,119
barreled effect. The engineer of consent learns what group leaders

898
00:57:57,239 --> 00:57:59,880
know and do not know, the extent to which they

899
00:58:00,000 --> 00:58:04,039
will cooperate with him. The media that reached them, appeals

900
00:58:04,079 --> 00:58:07,360
that let me read that again, the engine that's a

901
00:58:07,400 --> 00:58:10,960
weird sentence the way he structured it. The engineer of

902
00:58:10,960 --> 00:58:13,559
consent learns what group leaders know and do not know,

903
00:58:13,960 --> 00:58:16,599
the extent to which they will cooperate with him, the

904
00:58:16,639 --> 00:58:20,000
media that reached them, appeals that may be valid, and

905
00:58:20,079 --> 00:58:23,679
the prejudices, the legends or the facts by which they live.

906
00:58:25,039 --> 00:58:28,360
He is able simultaneously to determine whether or not they

907
00:58:28,360 --> 00:58:32,280
will conduct informational campaigns in their own right and thus

908
00:58:32,320 --> 00:58:37,280
supplement his activities. Yeah, there's something so insidious about this,

909
00:58:37,760 --> 00:58:38,039
I know.

910
00:58:38,480 --> 00:58:42,239
Speaker 2: Yeah, I mean unfortunately brilliant as well.

911
00:58:42,719 --> 00:58:46,119
Speaker 1: Yeah, yeah, and I mean I know saying there's something

912
00:58:46,159 --> 00:58:49,480
so insidious about this is really understanding it and obvious

913
00:58:49,519 --> 00:58:52,840
at this point, but just something about that paragraph really

914
00:58:53,440 --> 00:58:57,519
turns my stomach. Theme strategy an organization. Now that the

915
00:58:57,559 --> 00:58:59,960
preliminary work has been done, it will be possible to

916
00:59:00,159 --> 00:59:04,519
proceed to actual planning from the survey. From the survey

917
00:59:04,519 --> 00:59:08,440
of opinion will emerge the major themes of strategy. These

918
00:59:08,480 --> 00:59:11,679
themes contain the ideas to be conveyed. They channel the

919
00:59:11,719 --> 00:59:14,280
lines of approach to the public, and they must be

920
00:59:14,400 --> 00:59:18,800
expressed through whatever media are used. The themes are ever present,

921
00:59:18,840 --> 00:59:22,519
but intangible, comparable to what in fiction is called the

922
00:59:22,599 --> 00:59:27,119
story line. To be successful, the themes must appeal to

923
00:59:27,159 --> 00:59:30,800
the motives of the public. Motives are the activation of

924
00:59:30,840 --> 00:59:35,199
both conscious and subconscious pressures created by the force of desires.

925
00:59:36,719 --> 00:59:41,199
Psychologists have isolated a number of compelling appeals, the validity

926
00:59:41,239 --> 00:59:46,400
of which have been repeatedly proved in practical application. Once

927
00:59:46,440 --> 00:59:49,480
the themes are established, in what kind of a campaign

928
00:59:49,559 --> 00:59:52,639
are they to be used. The situation may call for

929
00:59:52,719 --> 00:59:56,960
a blitzkrieg or a continuing battle, a combination of both,

930
00:59:57,079 --> 01:00:00,440
or some other strategy. It may be as necessary to

931
01:00:00,480 --> 01:00:03,239
develop a plan of action for an election that will

932
01:00:03,239 --> 01:00:06,199
be over in a few weeks or months, or for

933
01:00:06,280 --> 01:00:10,440
a campaign that may take years, such as the effort

934
01:00:10,480 --> 01:00:14,199
to cut down the tuberculosis rate death rate. Planning for

935
01:00:14,400 --> 01:00:20,840
mass persuasion or the COVID death rate. Planning for mass

936
01:00:20,880 --> 01:00:24,800
persuasion is governed by many factors that call upon all

937
01:00:24,880 --> 01:00:30,239
one's powers of training, experience, skill and judgment. Planning should

938
01:00:30,280 --> 01:00:33,760
be flexible and provide for what for conditions change for

939
01:00:34,519 --> 01:00:37,400
Planning should be flexible and provide for changed conditions.

940
01:00:38,159 --> 01:00:41,360
Speaker 2: Mm hm, boy, think of the last few years, all

941
01:00:41,440 --> 01:00:42,119
of these things.

942
01:00:43,119 --> 01:00:46,639
Speaker 1: You're not going to convince me that the people in charge,

943
01:00:46,679 --> 01:00:49,039
I mean, the people who are really in charge, right,

944
01:00:49,719 --> 01:00:53,039
haven't read these things, don't know these things. When the

945
01:00:53,039 --> 01:00:57,719
plans have been perfected, organization of resources follows, and it

946
01:00:57,800 --> 01:01:01,599
must be undertaken in advance to provide the necessary manpower, money,

947
01:01:01,800 --> 01:01:06,679
and physical equipment. Organization also correlates the activities of any

948
01:01:06,760 --> 01:01:09,480
specialists who may be called upon from time to time,

949
01:01:09,920 --> 01:01:14,880
such as opinion researchers, fundraisers, publicity men, radio and motion

950
01:01:15,000 --> 01:01:19,239
picture experts, specialists for women's clubs and foreign language groups

951
01:01:19,280 --> 01:01:23,159
and the like. Really got those foreign language groups down,

952
01:01:25,159 --> 01:01:28,960
I mean they basically own them now. They can get

953
01:01:28,960 --> 01:01:36,039
them to march in a moment's notice the tactics. At

954
01:01:36,039 --> 01:01:38,360
this point it will be possible to plan the tactics

955
01:01:38,400 --> 01:01:41,320
of the program, i e. To decide how the themes

956
01:01:41,320 --> 01:01:45,000
are to be disseminated over the idea carriers the networks

957
01:01:45,000 --> 01:01:49,599
of communication do not think of tactics in terms of

958
01:01:49,679 --> 01:01:53,480
segmental approaches. The problem is not to get articles into

959
01:01:53,480 --> 01:01:56,639
a newspaper, or obtain radio time, or arrange a motion

960
01:01:56,760 --> 01:02:00,639
picture newsreel. It is rather to set in motion of

961
01:02:00,760 --> 01:02:05,000
broad activity, the success of which depends on interlocking all

962
01:02:05,079 --> 01:02:09,840
phases and elements of the proposed strategy, implementing by tactics

963
01:02:09,880 --> 01:02:14,679
that are time to the moment of maximum effectiveness. It's

964
01:02:14,719 --> 01:02:17,159
a battle. That's the way you plan a battle. That's

965
01:02:17,159 --> 01:02:21,599
the way you plan a war. Yeah yeah, an action

966
01:02:21,840 --> 01:02:28,559
held over, but one day may fall completely flat. Skilled

967
01:02:28,599 --> 01:02:32,360
and imaginative timing has determined the success of many mass

968
01:02:32,400 --> 01:02:36,960
movements and campaigns. The familiar phenomena so typical of the

969
01:02:36,960 --> 01:02:44,199
American people's behavior pattern. Emphasis of the consent engineer's activities

970
01:02:44,239 --> 01:02:47,119
will be on the written and spoken word, geared to

971
01:02:47,159 --> 01:02:50,280
the media and designed for the audiences he is addressing.

972
01:02:52,519 --> 01:02:55,880
He must be sure that his material fits his public.

973
01:02:56,679 --> 01:02:59,599
He must prepare a copy written in simple language and

974
01:02:59,679 --> 01:03:03,639
six teen word sentences for the average school age public.

975
01:03:04,559 --> 01:03:08,519
Speaker 2: You can do less words. Now wear the damn mask. Yeah,

976
01:03:08,679 --> 01:03:10,639
to take the take the jab.

977
01:03:10,760 --> 01:03:13,360
Speaker 1: It's all quick, it's all bumper stickers.

978
01:03:13,639 --> 01:03:13,880
Speaker 2: Yep.

979
01:03:14,920 --> 01:03:17,679
Speaker 1: Some copy will be aimed at the understanding of people

980
01:03:18,159 --> 01:03:22,320
or as I was thinking, two hundred and forty characters. Yeah, fair,

981
01:03:23,519 --> 01:03:26,280
Some copy will be aimed at the understanding of people

982
01:03:26,320 --> 01:03:32,119
who have had seventeen years of schooling. He must familiarize

983
01:03:32,199 --> 01:03:35,400
himself with all media and know how to supply them

984
01:03:35,440 --> 01:03:42,519
with material, material suitable in quantity and quality. Primarily, however,

985
01:03:42,679 --> 01:03:46,079
the engineer of consent must create news.

986
01:03:46,599 --> 01:03:49,880
Speaker 2: Bingo, there's some there's some real gems in the next

987
01:03:49,880 --> 01:03:50,719
two paragraphs.

988
01:03:51,039 --> 01:03:57,199
Speaker 1: Yeah, news is not an inanimate thing. It's funny. I

989
01:03:57,239 --> 01:04:01,440
have an episode coming out with tom Us seven seven

990
01:04:01,559 --> 01:04:05,239
seven that dropped before I dropped this, and he talked,

991
01:04:05,239 --> 01:04:08,199
we talk about politics, and we talk about politics from

992
01:04:08,840 --> 01:04:13,159
how Europeans, you know, turn of the century looked at

993
01:04:13,159 --> 01:04:18,679
politics nineteen you know, nineteen to twentieth century, and they

994
01:04:18,719 --> 01:04:23,239
looked at politics as this. It was mysterious to them.

995
01:04:23,960 --> 01:04:26,280
They didn't think they knew at all there was something,

996
01:04:26,880 --> 01:04:31,039
it was something other. And we've been convinced to believe

997
01:04:31,119 --> 01:04:35,599
that it's simple. It's A and B and ab A

998
01:04:35,679 --> 01:04:39,840
plus B will see and it's left versus right as this.

999
01:04:40,079 --> 01:04:43,519
And when you try to introduce somebody and say, hey,

1000
01:04:43,599 --> 01:04:46,480
read this, you know it's it's a political text, but

1001
01:04:46,800 --> 01:04:50,199
it may be something that you it's different than anything

1002
01:04:50,199 --> 01:04:53,400
you've read. And you know, somebody I recommended Imperium to

1003
01:04:53,480 --> 01:04:57,960
somebody by Jaki and they said, uh, after just a

1004
01:04:57,960 --> 01:05:00,000
few pages, like is it going to stay this so esoteric?

1005
01:05:01,199 --> 01:05:05,559
Uh huh. And I'm like, that's kind of the point

1006
01:05:05,719 --> 01:05:09,519
of why why he wrote it, because everything at that point,

1007
01:05:09,559 --> 01:05:12,320
at the time he wrote it was becoming politics A

1008
01:05:12,559 --> 01:05:14,119
plus B we'll see.

1009
01:05:14,360 --> 01:05:17,119
Speaker 2: Yes that there's not to bring everything to Orthodoxy, but

1010
01:05:17,159 --> 01:05:21,360
Eastern orthodox like mentality is very much different from the

1011
01:05:21,440 --> 01:05:24,719
religion that you certainly that I grew up with, because

1012
01:05:24,800 --> 01:05:29,119
there is no well, where's the proof that there is three?

1013
01:05:29,440 --> 01:05:32,280
There's a triune God, Where's where's the proof of this?

1014
01:05:32,440 --> 01:05:34,960
I don't get this, this logic and all of these things,

1015
01:05:35,000 --> 01:05:39,440
and the Eastern Europeans don't think of it in those terms,

1016
01:05:39,519 --> 01:05:42,719
and we're swimming in it. So it's it's interesting, same

1017
01:05:42,840 --> 01:05:43,639
same kind of thing.

1018
01:05:44,239 --> 01:05:48,719
Speaker 1: Right, just read Reading news is not an inananamate thing.

1019
01:05:49,440 --> 01:05:56,760
It's just that's so. Let me start this paragraph over inain. Primarily, yeah, primarily. However,

1020
01:05:56,960 --> 01:06:01,440
the engineer of consent must create news. News is not

1021
01:06:01,599 --> 01:06:06,079
an inadamate thing. It is the overt act that makes news,

1022
01:06:06,440 --> 01:06:10,679
and news in turn shapes the attitudes and actions of people.

1023
01:06:12,519 --> 01:06:15,880
A good criterion as to whether something is or is

1024
01:06:15,920 --> 01:06:19,480
not news is whether the event juts out of the

1025
01:06:19,519 --> 01:06:25,599
pattern of routine. It's disruptive. It has to it has

1026
01:06:25,719 --> 01:06:30,159
to be disruptive. The developing of events and circumstances that

1027
01:06:30,239 --> 01:06:33,440
are not routine is one of the basic functions of

1028
01:06:33,480 --> 01:06:40,280
the engineer of consent. Event so planned can be projected

1029
01:06:40,400 --> 01:06:45,159
over the communications systems to infinitely more people than those

1030
01:06:45,360 --> 01:06:51,079
actually participating, and such events vividly dramatized ideas for those

1031
01:06:51,119 --> 01:06:53,800
who do not witness the events.

1032
01:06:54,159 --> 01:06:58,800
Speaker 2: False flags, we go like this next this next paragraph too,

1033
01:06:58,840 --> 01:07:00,119
But go ahead, Pete, I'm sorry.

1034
01:07:00,239 --> 01:07:04,400
Speaker 1: Yeah, let me just say this. Okay, So the war,

1035
01:07:04,599 --> 01:07:07,599
the absolute worst thing that has happened in the last

1036
01:07:07,599 --> 01:07:13,599
twelve months is one country invaded in another country, something

1037
01:07:13,639 --> 01:07:18,639
that's been happening from millennia. This is humanity.

1038
01:07:19,400 --> 01:07:19,840
Speaker 2: Mm hmm.

1039
01:07:20,280 --> 01:07:27,159
Speaker 1: Russia invading Ukraine one section of Ukraine is what humanity is.

1040
01:07:27,199 --> 01:07:30,800
The history of man To believe any other is to

1041
01:07:30,840 --> 01:07:33,039
believe in the Whig theory of history, that we're just

1042
01:07:33,079 --> 01:07:35,119
supposed to be progressively getting better. I mean, if you

1043
01:07:35,159 --> 01:07:37,719
believe that you're on the side of the progressives. Sorry,

1044
01:07:37,719 --> 01:07:40,239
if you have a Ukraine flag, I don't care if

1045
01:07:40,239 --> 01:07:43,039
you're a hoppy in or if you're a libertarian or whatever,

1046
01:07:43,239 --> 01:07:45,559
you are on the side of the progressives. You have progressed.

1047
01:07:45,960 --> 01:07:49,000
Speaker 2: Thank you, yes, yes, preach you.

1048
01:07:49,559 --> 01:07:55,320
Speaker 1: I mean you. War is who we are? Who started

1049
01:07:55,320 --> 01:08:02,960
World War Two? Well, Germany invaded Poland and so that

1050
01:08:03,119 --> 01:08:06,840
why did England have to declare war? England started the

1051
01:08:06,880 --> 01:08:12,679
war because Germany invaded Poland. So what something that's been

1052
01:08:12,679 --> 01:08:17,920
happening for the history of mankind. That's a problem. People

1053
01:08:17,920 --> 01:08:23,800
are going to die. Come on, come on, people, wake

1054
01:08:23,880 --> 01:08:27,279
the fuck up. This is who we are. It's not changing.

1055
01:08:27,600 --> 01:08:31,359
And if it does change, when it changes, well, now

1056
01:08:31,399 --> 01:08:35,479
you're going to have a forty one percent suicide rate

1057
01:08:35,600 --> 01:08:38,279
from people who think that they can change and they

1058
01:08:38,279 --> 01:08:47,720
can somehow perfect themselves. Quit the fucking bullshit. People. The

1059
01:08:47,800 --> 01:08:54,119
imaginatively managed event can compete successfully with other events for attention.

1060
01:08:56,680 --> 01:08:59,159
Imaginatively managed managed.

1061
01:08:59,359 --> 01:09:04,319
Speaker 2: Yes, this entire next paragraph is explaining what a psyop

1062
01:09:04,439 --> 01:09:05,000
is for people.

1063
01:09:06,720 --> 01:09:11,880
Speaker 1: The imaginatively managed event can compete successfully with other events

1064
01:09:11,880 --> 01:09:18,119
for attention. Newsworthy events involving people usually do not happen

1065
01:09:18,159 --> 01:09:23,000
by accident. They are planned deliberately to accomplish a purpose

1066
01:09:23,399 --> 01:09:26,640
to influence our ideas and actions.

1067
01:09:27,199 --> 01:09:32,000
Speaker 2: Wow, what a paragraph.

1068
01:09:32,079 --> 01:09:36,000
Speaker 1: I mean, I don't know how. I mean, it's written

1069
01:09:36,039 --> 01:09:37,680
so plainly. How do you comment on it?

1070
01:09:38,600 --> 01:09:42,560
Speaker 2: Yeah? I mean yeah, I mean it's written so plainly.

1071
01:09:42,600 --> 01:09:44,760
I almost just took a picture of that paragraph and

1072
01:09:44,840 --> 01:09:47,399
just posted it on Twitter. I mean, it is what

1073
01:09:47,560 --> 01:09:51,039
it is. There's not there's not a lot of interpretation

1074
01:09:51,199 --> 01:09:54,119
needed for that, because again, this man was brilliant with

1075
01:09:54,920 --> 01:09:58,079
words and knowing exactly how they're going to land on

1076
01:09:58,119 --> 01:10:03,039
most people. So so, they are planned deliberately to accomplish

1077
01:10:03,119 --> 01:10:06,279
a purpose to influence our ideas and actions.

1078
01:10:07,720 --> 01:10:11,800
Speaker 1: There's no summer of George very Lean mm hm, the

1079
01:10:12,359 --> 01:10:18,279
very Lean. There's nothing. There's nothing that can be misinterpreted there, right, Yeah,

1080
01:10:18,479 --> 01:10:25,079
Summer of George. Yeah, that was a wow. Events may

1081
01:10:25,119 --> 01:10:30,039
also be set up in chain reaction. By harnessing the

1082
01:10:30,159 --> 01:10:34,720
energies of group leaders, the engineer of consent can stimulate

1083
01:10:34,840 --> 01:10:39,319
them to set in motion activities of their own. They

1084
01:10:39,359 --> 01:10:45,239
will organize additional specialized subsidiary events, all of which will

1085
01:10:45,279 --> 01:10:51,960
further dramatize the basic theme. I And that's just how

1086
01:10:53,159 --> 01:10:58,359
directors being Billy Wilder being pulled in to make these

1087
01:10:58,600 --> 01:11:04,239
ridiculous holocausts films in Germany being flown in to you know,

1088
01:11:04,279 --> 01:11:05,840
it's like, oh, look at the shrunken heads.

1089
01:11:06,680 --> 01:11:09,359
Speaker 2: Uh huh right right, shrunk and heads?

1090
01:11:09,479 --> 01:11:13,680
Speaker 1: Huh okay? Or can you show me anyone in Europe

1091
01:11:13,680 --> 01:11:17,960
who has hair like that? Any group in Europe that

1092
01:11:18,000 --> 01:11:21,039
has hair like that on these shrunken head who's shrinking heads?

1093
01:11:21,560 --> 01:11:24,279
Where do they get this? What are we talking about here?

1094
01:11:25,319 --> 01:11:31,279
And looks like we're almost done here? Conclusion. Communication is

1095
01:11:31,319 --> 01:11:37,520
the key to engineering consent for social action. Communication is

1096
01:11:37,560 --> 01:11:41,439
the key to engineering consent for social action. But it

1097
01:11:41,520 --> 01:11:44,600
is not enough to get out leaflets and bulletins on

1098
01:11:44,640 --> 01:11:49,720
the mimeograph machines, to place releases in the newspapers, or

1099
01:11:49,760 --> 01:11:54,399
to fill the airwaves with radio talks, words, sounds, and

1100
01:11:54,479 --> 01:11:58,079
pictures accomplished little unless they are the tools of a

1101
01:11:58,239 --> 01:12:04,039
soundly thought out lan and carefully organized methods.

1102
01:12:04,640 --> 01:12:11,680
Speaker 2: Yeah, that's literally telling us there is no objective news reporting.

1103
01:12:11,880 --> 01:12:15,359
There's no point, is what he's saying. Without some type

1104
01:12:15,359 --> 01:12:18,800
of meaning and driving the narrative in some direction and

1105
01:12:18,880 --> 01:12:23,159
an organized method, there's no point. I mean, even we're

1106
01:12:23,159 --> 01:12:26,039
doing it, if you think about it, Pete, we're we're

1107
01:12:26,079 --> 01:12:30,359
doing this to push a narrative that we believe should

1108
01:12:30,399 --> 01:12:32,720
be pushed. So, I mean, even we are doing.

1109
01:12:32,479 --> 01:12:38,680
Speaker 1: This, yeah, I'm and you know, hopefully people listening realize

1110
01:12:38,680 --> 01:12:42,279
that we're doing this because we think that these people

1111
01:12:42,279 --> 01:12:44,920
are evil and we want we want to see them destroyed,

1112
01:12:45,000 --> 01:12:46,239
and hopefully they agree with us.

1113
01:12:46,720 --> 01:12:48,600
Speaker 2: Yeah, and you at least have to know what they're

1114
01:12:48,640 --> 01:12:52,000
doing to us. And this is pretty black and white.

1115
01:12:52,720 --> 01:12:54,920
Speaker 1: And I will and at least we're honest enough to

1116
01:12:54,960 --> 01:12:58,880
say what we want. Yeah, these are the ends that

1117
01:12:58,920 --> 01:13:02,439
we want. Now, how do we get there? How do

1118
01:13:02,479 --> 01:13:06,520
we how do we use this this information to get there?

1119
01:13:07,119 --> 01:13:12,560
To fight back? If the plans are well formulated and

1120
01:13:12,600 --> 01:13:15,720
the proper uses made of them, the ideas conveyed by

1121
01:13:15,760 --> 01:13:19,960
the words will become part and parcel of the people themselves.

1122
01:13:20,800 --> 01:13:24,439
Speaker 2: M I mean, I can't not think of COVID, but

1123
01:13:24,479 --> 01:13:27,319
I know there's plenty of other examples. But man, having

1124
01:13:27,399 --> 01:13:29,520
just gone through a we saw for the last few years,

1125
01:13:29,520 --> 01:13:31,319
this is so pertinent.

1126
01:13:32,159 --> 01:13:35,159
Speaker 1: There are still people on the internet talking about we

1127
01:13:35,159 --> 01:13:36,840
need to fight them over there, We're gonna be fighting

1128
01:13:36,840 --> 01:13:44,039
them over here. Yeah, you run into the you run

1129
01:13:44,079 --> 01:13:46,640
into the boomer every once in a while. Yeah.

1130
01:13:46,800 --> 01:13:48,960
Speaker 2: I had someone telling me that we have to back

1131
01:13:49,079 --> 01:13:51,199
Ukraine because Putin is a communist.

1132
01:13:52,479 --> 01:13:57,680
Speaker 1: So I had somebody I was on a live stream

1133
01:13:57,760 --> 01:14:02,159
yesterday and apparently there was somebody in the comments who

1134
01:14:03,239 --> 01:14:06,079
I was on someone else's show, and they said that

1135
01:14:06,159 --> 01:14:10,000
this person is what they describe was that this person

1136
01:14:10,159 --> 01:14:12,840
was scared of the Peter Tiels of the world. And

1137
01:14:12,920 --> 01:14:19,119
you know that there's a growing right wing totalitarian tendency,

1138
01:14:19,800 --> 01:14:20,399
and oh.

1139
01:14:20,279 --> 01:14:21,199
Speaker 2: Yeah, that's a threat.

1140
01:14:21,800 --> 01:14:25,479
Speaker 1: Yeah, and I'm yeah, and I'm just like, I'm down

1141
01:14:25,520 --> 01:14:30,039
with it. I'm sorry, sorry, You're You're definitely appreciated of

1142
01:14:30,119 --> 01:14:33,239
the wrong choir here, buddy, You're definitely in the wrong church.

1143
01:14:33,279 --> 01:14:37,000
Because I'm like, how's it gonna be worse than what

1144
01:14:37,039 --> 01:14:41,479
we have now, right. Yeah, It's like people are like, oh,

1145
01:14:41,920 --> 01:14:44,239
we just start a Catholic monarchy or something like that.

1146
01:14:44,279 --> 01:14:45,439
I'm like, how it would be worse than what we

1147
01:14:45,479 --> 01:14:49,920
have now. Okay, give me all these give me all

1148
01:14:49,960 --> 01:14:52,600
these things. It's like, I'm sorry, I'm not one of

1149
01:14:52,600 --> 01:14:56,520
these people who well it's it's all totalitarianism, you know.

1150
01:14:56,560 --> 01:14:58,479
It's like, I'm sorry, those are my libertarian days. Those

1151
01:14:58,520 --> 01:15:01,079
are gone. I can I think I can think on

1152
01:15:01,119 --> 01:15:04,279
my feet now, I can have nuanced thought. I don't

1153
01:15:04,359 --> 01:15:07,359
you know. My answer to everything is just abolish whatever

1154
01:15:07,399 --> 01:15:07,760
it is.

1155
01:15:09,239 --> 01:15:11,359
Speaker 2: Abolish the state, just.

1156
01:15:11,279 --> 01:15:17,039
Speaker 1: Abolish the statement. Everything will be great, all right. When

1157
01:15:17,079 --> 01:15:19,840
the public is convinced of the soundness of an idea,

1158
01:15:20,479 --> 01:15:26,640
it will proceed to action. People translate, and I yeah.

1159
01:15:26,920 --> 01:15:32,119
People translate an idea into action suggested by the idea itself,

1160
01:15:32,920 --> 01:15:44,039
Whether it is ideological, political, or social. People translate an

1161
01:15:44,159 --> 01:15:48,600
idea into actions digested by the idea itself.

1162
01:15:49,680 --> 01:15:51,359
Speaker 2: Yes, we're a mask.

1163
01:15:53,680 --> 01:15:58,520
Speaker 1: They may adopt the philosophy that stresses racial and religious tolerance.

1164
01:15:59,800 --> 01:16:04,079
They may vote a new deal into office, or they

1165
01:16:04,119 --> 01:16:09,119
may organize a consumer's buying strike. But such results do

1166
01:16:09,239 --> 01:16:13,520
not just happen in a democracy. They can be accomplished

1167
01:16:13,520 --> 01:16:17,079
principally by the engineering of consent.

1168
01:16:18,199 --> 01:16:20,319
Speaker 2: I find it interesting that examples are used.

1169
01:16:21,479 --> 01:16:27,520
Speaker 1: Yes, yes, they may adopt the philosophy that stresses racial

1170
01:16:27,600 --> 01:16:31,439
and religious tolerance. I mean, look a look at where's

1171
01:16:31,520 --> 01:16:37,319
what's your nineteen forty seven? Yeah, the Nuremberg regime is

1172
01:16:37,359 --> 01:16:40,960
being implemented along with a new Deal regime and right

1173
01:16:41,000 --> 01:16:44,640
wing thoughts, right wing thoughts being criminalized. And you know,

1174
01:16:44,680 --> 01:16:47,960
if you're you can't be too right wing. Now you

1175
01:16:48,000 --> 01:16:51,000
can't have an opinion on race. You can't have an

1176
01:16:51,000 --> 01:16:55,960
opinion on other people's religion unless our Christian Yeah. And

1177
01:16:56,319 --> 01:17:00,119
or they may vote a new Deal into office and

1178
01:17:00,399 --> 01:17:04,520
organize a consumers buying strike. The reason he mentions consumers

1179
01:17:04,560 --> 01:17:07,560
buying strike is because, I mean, when you read propaganda,

1180
01:17:08,640 --> 01:17:11,600
much of it is talking about advertising. Yes, so you

1181
01:17:11,640 --> 01:17:15,199
know he he thinks he's very consumer minded. When he

1182
01:17:15,239 --> 01:17:18,319
thinks good goes to him, advertising and propaganda is exactly

1183
01:17:18,359 --> 01:17:19,079
the same thing.

1184
01:17:19,560 --> 01:17:22,319
Speaker 2: Mad men. For those people that are fans of the show.

1185
01:17:22,640 --> 01:17:25,800
Speaker 1: What a great show? Yeah, I love it, But I mean,

1186
01:17:26,920 --> 01:17:29,680
did you ever like look at like his living room

1187
01:17:29,680 --> 01:17:31,439
and be like I wish I could do my living.

1188
01:17:32,039 --> 01:17:36,279
Speaker 2: Oh well, shit, you know the answer to that. Well, yes, yes, absolutely,

1189
01:17:36,319 --> 01:17:39,039
I'm trying to do it that way. Yeah. The the

1190
01:17:39,119 --> 01:17:42,439
set design on that thing is that alone. The aesthetics

1191
01:17:42,439 --> 01:17:45,840
of the show are beautiful, but yeah, the contents excellent.

1192
01:17:46,640 --> 01:17:49,359
Speaker 1: Yeah. That living room that he had where you stepped

1193
01:17:49,359 --> 01:17:49,960
down into the.

1194
01:17:49,880 --> 01:17:52,800
Speaker 2: Living room, the sunken one, oh my god.

1195
01:17:53,359 --> 01:17:56,000
Speaker 1: Yeah. And you know that's just basically trying to sell

1196
01:17:56,079 --> 01:18:00,279
us on that idea. Uh huh, I know agin is.

1197
01:18:00,439 --> 01:18:03,079
Speaker 2: Yeah, And every night I watched it, it sold me on

1198
01:18:03,119 --> 01:18:06,800
the idea of making an old fashioned I'll consent to that.

1199
01:18:08,279 --> 01:18:11,159
Speaker 1: See. You know how many times I bought bought a

1200
01:18:11,199 --> 01:18:12,760
gun because I saw it in a movie.

1201
01:18:13,479 --> 01:18:13,920
Speaker 2: Mm hmm.

1202
01:18:14,439 --> 01:18:16,359
Speaker 1: I had to go get a glock thirty four because

1203
01:18:16,359 --> 01:18:17,560
I watched Man on Fire.

1204
01:18:19,119 --> 01:18:23,520
Speaker 2: Oh nice, Okay, think of Dirty Harry. Get the three

1205
01:18:23,600 --> 01:18:24,680
fifty seven magnums.

1206
01:18:24,920 --> 01:18:27,439
Speaker 1: Oh my god, that Smith and Wesson is so I mean,

1207
01:18:28,319 --> 01:18:33,159
the price on it is insane. You try and find one, Yeah, because.

1208
01:18:33,439 --> 01:18:36,640
Speaker 2: Because of that sixty four and Paul is easy snoop

1209
01:18:36,680 --> 01:18:40,079
dogg that whole scene, sixty fours are the most expensive ones. Now,

1210
01:18:40,399 --> 01:18:43,319
same thing, Yeah, buyre right into it.

1211
01:18:43,880 --> 01:18:48,279
Speaker 1: But I mean, this is the fact that I'll say

1212
01:18:48,319 --> 01:18:50,319
this again. I think I said at the beginning, the

1213
01:18:50,319 --> 01:18:52,640
fact that this is just out there, that this is

1214
01:18:52,680 --> 01:18:57,279
something that we can that was given to us, that

1215
01:18:57,359 --> 01:19:02,239
anyone can read. But think about it, not anyone can

1216
01:19:02,279 --> 01:19:05,159
read this. You and I can read this because this

1217
01:19:05,319 --> 01:19:07,199
is because we have the ability to read this, we

1218
01:19:07,239 --> 01:19:09,880
have the ability to see through it. But so many

1219
01:19:09,920 --> 01:19:15,279
people have can't read into it because of what it teaches,

1220
01:19:15,880 --> 01:19:19,159
because of what's in there has been used on them.

1221
01:19:19,720 --> 01:19:20,000
Speaker 2: Yeah.

1222
01:19:20,000 --> 01:19:22,920
Speaker 1: So when we start talking about, you know, when we're

1223
01:19:23,000 --> 01:19:26,640
like common stuff that just makes you know how you know?

1224
01:19:27,039 --> 01:19:31,199
Or I'll say how is Israel a democratic? A democratic country?

1225
01:19:31,239 --> 01:19:31,359
Speaker 2: You know?

1226
01:19:31,359 --> 01:19:34,039
Speaker 1: They'll say, oh, it's the only democratic country in the region.

1227
01:19:34,199 --> 01:19:37,039
And I'll describe the system of government and I'll be like,

1228
01:19:37,079 --> 01:19:41,279
how is it democratic? Mm hmmm, it's basically a socialisteth

1229
01:19:41,319 --> 01:19:46,600
in the state. Yes, So why do you not see that? Well,

1230
01:19:46,920 --> 01:19:49,359
and then they go, well, I don't care. And then

1231
01:19:49,600 --> 01:19:52,079
the next day, even though I've just proved to them,

1232
01:19:52,560 --> 01:19:55,479
they'll be they'll be back to saying it's the only democratic,

1233
01:19:55,960 --> 01:19:57,239
democratic country in the region.

1234
01:19:58,000 --> 01:20:01,119
Speaker 2: Yep. I could go right now on Facebook and right,

1235
01:20:01,239 --> 01:20:04,800
COVID was a syop, and someone that would fall for

1236
01:20:04,920 --> 01:20:08,119
this the tricks that are in this paper would go, oh,

1237
01:20:08,159 --> 01:20:11,399
so you don't think it's real or something stupid like

1238
01:20:11,439 --> 01:20:14,640
that straw manning it. And it's like, without going you

1239
01:20:14,680 --> 01:20:17,079
know what, there's a possitive and I could even read them.

1240
01:20:17,119 --> 01:20:19,079
I could play in this episode and say, now, think

1241
01:20:19,119 --> 01:20:22,119
of this in terms of what we how COVID and

1242
01:20:22,199 --> 01:20:26,079
the propaganda man it manifested itself. And then there's so

1243
01:20:26,079 --> 01:20:28,880
many people that would go, now that's a that's pushing

1244
01:20:28,920 --> 01:20:32,399
a little too far or something like that, and it's like, okay.

1245
01:20:33,239 --> 01:20:36,560
Speaker 1: Yeah, it floors me that the reason why people could

1246
01:20:36,560 --> 01:20:39,359
read this and not really understand what it says is

1247
01:20:39,399 --> 01:20:40,800
because of what it says.

1248
01:20:41,399 --> 01:20:46,760
Speaker 2: Yeah, it's brilliance to what it says. That's why unfortunately

1249
01:20:46,800 --> 01:20:49,279
this works wonderfully.

1250
01:20:49,439 --> 01:20:51,920
Speaker 1: Yeah, what do you go going on?

1251
01:20:51,960 --> 01:20:52,079
Speaker 2: Man?

1252
01:20:52,119 --> 01:20:52,880
Speaker 1: What do you got planned?

1253
01:20:54,640 --> 01:20:58,119
Speaker 2: Let's see? I got uh? When is do you know

1254
01:20:58,159 --> 01:21:00,479
when this one's gonna drop? I can advertise the show

1255
01:21:00,520 --> 01:21:02,800
that's going to come out from Counterflow that week.

1256
01:21:02,880 --> 01:21:05,199
Speaker 1: First week in the year New Year.

1257
01:21:06,840 --> 01:21:09,359
Speaker 2: Okay, I don't know, well, I don't know the episode

1258
01:21:09,359 --> 01:21:11,640
that's going to be on yet that one. But I

1259
01:21:11,720 --> 01:21:13,880
just recorded with doctor Mark McDonald, who I've had on

1260
01:21:13,920 --> 01:21:17,079
a few times. We talked about this isn't controversy. Yeah,

1261
01:21:17,079 --> 01:21:21,000
he's awesome, This is not controversial at all, Why American

1262
01:21:21,039 --> 01:21:24,239
women are undtable, and what happened to the American man.

1263
01:21:25,199 --> 01:21:28,720
So we get into that he is brilliant, brilliant and

1264
01:21:28,840 --> 01:21:30,119
let's see fearless.

1265
01:21:30,600 --> 01:21:32,039
Speaker 1: Fearless says he wants.

1266
01:21:32,880 --> 01:21:35,840
Speaker 2: He does, yeah, and says it so wonderfully polished, where

1267
01:21:35,840 --> 01:21:39,479
I'm like, man, I wish I could articulate the things

1268
01:21:39,319 --> 01:21:42,199
as well as he can. But we also talk about

1269
01:21:42,199 --> 01:21:46,199
the depression that happens two people among U around Christmas

1270
01:21:46,199 --> 01:21:49,239
and how to get out of that and why that's

1271
01:21:49,279 --> 01:21:52,720
a sad and unfortunate thing, and he gives some good suggestions.

1272
01:21:52,720 --> 01:21:55,720
So yeah, So does that mean this will be the

1273
01:21:55,760 --> 01:21:58,520
first episode of the Pete Cognona Show all year?

1274
01:21:59,119 --> 01:22:02,479
Speaker 1: I don't know yet. Okay, yeah, we'll see.

1275
01:22:03,239 --> 01:22:05,600
Speaker 2: Okay, my birthday is January third. That would be just

1276
01:22:05,640 --> 01:22:06,399
a great present.

1277
01:22:08,279 --> 01:22:11,479
Speaker 1: Is January January third? Is is that the Is it

1278
01:22:11,560 --> 01:22:13,319
Tuesday or is it a Monday?

1279
01:22:14,199 --> 01:22:16,279
Speaker 2: I should know that since it's my birthday. Haven't looked.

1280
01:22:17,560 --> 01:22:18,399
Let me see I think it's.

1281
01:22:18,319 --> 01:22:22,199
Speaker 1: It's Tuesday, Ye, Tuesday, so I could drop it on

1282
01:22:22,239 --> 01:22:24,199
your I could drop it on your birthday as long

1283
01:22:24,239 --> 01:22:25,880
as it's uh, it won't but it won't be the

1284
01:22:25,880 --> 01:22:26,800
first one of the year.

1285
01:22:27,399 --> 01:22:32,000
Speaker 2: Got it. No, Yeah, no worries, other things going on.

1286
01:22:32,079 --> 01:22:34,359
By then, I hope to be I should be back

1287
01:22:34,399 --> 01:22:36,880
on YouTube. I'm in the same category as you where

1288
01:22:36,880 --> 01:22:39,520
I've got two strikes in a certain amount of time,

1289
01:22:39,600 --> 01:22:42,800
so I'm trying to be careful as to not lose

1290
01:22:42,920 --> 01:22:48,159
everything I put on there. Let's see that's about it now.

1291
01:22:48,199 --> 01:22:50,600
I do have a Rumble channel, so because of this threat,

1292
01:22:50,720 --> 01:22:53,560
I have had to open up a Rumble channel. So

1293
01:22:53,920 --> 01:22:56,279
all those listening out there, this is a good platform

1294
01:22:56,279 --> 01:22:58,439
for me to finally sell that I'm bad at advertising,

1295
01:22:59,439 --> 01:23:02,920
speaking of my man, but I do have a Rumble channel,

1296
01:23:02,920 --> 01:23:08,399
so go subscribe to it. Pete Canonis listeners.

1297
01:23:06,880 --> 01:23:09,359
Speaker 1: And I don't even know if I've an I have

1298
01:23:09,399 --> 01:23:11,800
a rumble channel too, because when I when I got

1299
01:23:11,800 --> 01:23:13,560
my second strike, it was like, all right, I need

1300
01:23:13,560 --> 01:23:15,840
to put have someplace else to put it up. I've

1301
01:23:15,840 --> 01:23:18,760
been putting up on Odyssey this whole time, so my

1302
01:23:18,800 --> 01:23:21,399
audit I even have playlists on my Odyssey channel of

1303
01:23:21,479 --> 01:23:25,359
the Thomas seven seven seven World War two, I have

1304
01:23:25,760 --> 01:23:29,119
started the Cold War one with him, has five episodes there.

1305
01:23:29,199 --> 01:23:32,680
I've put the the reading of Industrial Society in the

1306
01:23:32,800 --> 01:23:36,279
Future with Aaron State and Revolution by Lenin with Aaron.

1307
01:23:36,840 --> 01:23:40,920
So my Odyssey channel is probably more robust than my

1308
01:23:41,720 --> 01:23:45,079
YouTube channel because there are things on Odyssey that are

1309
01:23:45,119 --> 01:23:47,760
not on YouTube, like my e Michael Jones interview and

1310
01:23:48,039 --> 01:23:51,359
oh my own my own Benjamin interview. Yeah, those things

1311
01:23:51,359 --> 01:23:54,079
were they were not going to survive YouTube.

1312
01:23:54,119 --> 01:23:57,319
Speaker 2: So uh, there's there's spicy.

1313
01:23:57,399 --> 01:23:59,119
Speaker 1: Yeah, and of course those you know, it's it's so

1314
01:23:59,239 --> 01:24:02,800
weird because I know you've gotten your strikes are over

1315
01:24:03,399 --> 01:24:04,800
the bug.

1316
01:24:05,640 --> 01:24:08,479
Speaker 2: Yeah, yeah, yees are over the thing in twenty twenty.

1317
01:24:08,960 --> 01:24:12,319
Speaker 1: Yeah, yeah, the thing that happened in November. It's just, yeah,

1318
01:24:12,359 --> 01:24:17,079
it's so weird. It's like really going after you know,

1319
01:24:17,880 --> 01:24:20,319
like they picked something and it's like, that's what we're

1320
01:24:20,319 --> 01:24:21,479
going to look for on this channel.

1321
01:24:22,720 --> 01:24:26,079
Speaker 2: Yeah. I don't pick trans stuff, it's weird.

1322
01:24:27,279 --> 01:24:31,079
Speaker 1: Yeah. Or world economic form that's strange. You talk about

1323
01:24:31,079 --> 01:24:33,359
the World Economic form all you want and they don't.

1324
01:24:33,720 --> 01:24:36,000
Speaker 2: Yeah, you were the first one to kind of let

1325
01:24:36,039 --> 01:24:38,359
that creep into my mind and I haven't forgot about it.

1326
01:24:38,439 --> 01:24:39,239
That is interesting.

1327
01:24:40,159 --> 01:24:44,000
Speaker 1: Yeah, it's like, hmmm, well I think, you know, I think.

1328
01:24:44,000 --> 01:24:46,119
And the other example that I use, well, if you

1329
01:24:46,159 --> 01:24:49,600
talk about this then it's a that's a no go

1330
01:24:49,880 --> 01:24:55,159
on YouTube. Then you wonder maybe the this is in

1331
01:24:55,239 --> 01:24:56,800
charge of the World Economic Forum.

1332
01:24:56,640 --> 01:24:59,640
Speaker 2: So ah, yes, gotcha.

1333
01:24:59,319 --> 01:25:03,760
Speaker 1: What's what I I assume? So yeah, and my assumptions

1334
01:25:03,800 --> 01:25:06,319
have been wrong often and if I'm proven wrong, I

1335
01:25:06,359 --> 01:25:10,039
will admit it, promise. Fuck, it's always a pleasure.

1336
01:25:10,119 --> 01:25:11,720
Speaker 2: I think that was right by the way that I

1337
01:25:11,720 --> 01:25:15,720
think that assumption is right. Yeah, but yeah, Pete, always

1338
01:25:15,760 --> 01:25:17,760
always a pleasure to be on here. Thank you so much. Man,

1339
01:25:17,840 --> 01:25:19,079
good to see you and get a chat with you.

1340
01:25:19,560 --> 01:25:20,560
Speaker 1: I enjoyed it. Thank you.

1341
01:25:21,159 --> 01:25:21,399
Speaker 2: Yeah,