WEBVTT

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<v Speaker 1>Hi.

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<v Speaker 2>This is Gerar Daleman's from Booie, Maryland and I play

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<v Speaker 2>at Enterprise Golf Course.

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<v Speaker 1>This is Golf.

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<v Speaker 2>Smarter number nine hundred and seventy two. I tell people

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<v Speaker 2>all the time the Limp model. If you've ever been

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<v Speaker 2>to one that I've been to several, and they're really fun,

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<v Speaker 2>they're exciting, the players are excited to be there. And

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<v Speaker 2>it's a team concept. Team Golfworks, who've had the tour

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<v Speaker 2>partner with them from the beginning. And let's say, let's

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<v Speaker 2>do this. Let's have an Irish team, Let's have a

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<v Speaker 2>South African team, Let's have a Mexican team, a Spanish team,

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<v Speaker 2>a South Korean team, a Canadian team. We'll have a

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<v Speaker 2>Texas team, We'll have a Sea Island team, We'll have

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<v Speaker 2>a California team, and fourteen times a year we will

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<v Speaker 2>get together. And this is kind of like a Ryder

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<v Speaker 2>Cup instead of it in USA and Europe. And all

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<v Speaker 2>these teams from around the world are coming to play

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<v Speaker 2>the Irish team. How many T shirts and acts of

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<v Speaker 2>that Irish jerseys which you sell, and no one understands

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<v Speaker 2>the licensing concept behind this. I think five point seven

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<v Speaker 2>billion dollars is spent every year in college football licensed

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<v Speaker 2>purcha ducks. Ever been a licensing opportunity in golf until

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<v Speaker 2>this There is with the Ryder Cup, which happens every

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<v Speaker 2>two years. We'll think about having an event at Bethpage

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<v Speaker 2>Black and it's the Americans Texas, Sea Island, Scottsdale Versus Ireland.

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<v Speaker 2>Here comes Rory McElroy and Sean take the best players

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<v Speaker 2>from those countries like we do at the Ryder Cup

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<v Speaker 2>and do it fourteen times a year.

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<v Speaker 1>Is the PGA Tour doomed? And we're going to get

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<v Speaker 1>some controversial insights from golf agent Mac Barnard.

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<v Speaker 2>This is Golf Smarter, sharing stories, tips and insights from

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<v Speaker 2>great golf minds to help you lower your score and

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<v Speaker 2>raise your golf IQ. Here's your host, Fred Green.

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<v Speaker 1>Welcome to the Golf Smarter podcast.

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<v Speaker 2>Mac Hey, thanks for letting maybe have you come on. Brett,

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<v Speaker 2>It's good to meet you.

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<v Speaker 1>It's good to have you on. This is really special

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<v Speaker 1>because I've never had the opportunity to speak to a

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<v Speaker 1>golf agent before, and so now that I've let that

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<v Speaker 1>out of the bag, explain it is to me what

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<v Speaker 1>you do?

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<v Speaker 2>Okay, well, after me, you probably won't have one on Again,

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<v Speaker 2>our business as an agent is a little different than

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<v Speaker 2>what a baseball or football or basketball agent is. They

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<v Speaker 2>sign a kid from college and then they sell him

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<v Speaker 2>to a team. That's their job. There may see be

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<v Speaker 2>some little a few other deals they may do, but

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<v Speaker 2>that's pretty much their job. Golfers, they'll have a high

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<v Speaker 2>school coach, to have a college coach. When they turn pro,

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<v Speaker 2>they are on their own. They have no peers, no bady.

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<v Speaker 2>So we're agents in the sense that we are trying

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<v Speaker 2>to get deals and create some revenue. We're also the

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<v Speaker 2>manager or the gm We're the ones that manage the caddies,

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<v Speaker 2>the teachers, they're trainers, they're psychologists, all trying to pull

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<v Speaker 2>together for them. Most of these kids have never had

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<v Speaker 2>a job, much less run a company, and so now

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<v Speaker 2>they've got three, four or five employees. They have to

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<v Speaker 2>have an accountant they have, so we're the guys that

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<v Speaker 2>kind of oversee all those things. We do all their logistics,

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<v Speaker 2>so we their hotels, flights, cars, whatever they need, we

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<v Speaker 2>handle that and pretty much in our company we do

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<v Speaker 2>everything but hit balls form when it comes to golf.

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<v Speaker 2>So it's it's a little different than just being that

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<v Speaker 2>you know, suit and tie agent going in and you know,

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<v Speaker 2>trying to negotiate these deals. There's a lot that goes

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<v Speaker 2>into it. And from you know, from thirty four years

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<v Speaker 2>of this, the stuff that we do there has more

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<v Speaker 2>effect on their performance than anything else that we do.

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<v Speaker 1>I would think. So it's interesting because for the years

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<v Speaker 1>that I've been doing this, I've frequently talked about how

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<v Speaker 1>a professional golfer is their own team. We don't talk

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<v Speaker 1>a lot about what happens on the tour. We may

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<v Speaker 1>talk about the people on the tour, but we don't

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<v Speaker 1>talk about what happens on the tour last week and

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<v Speaker 1>what's going to be next week and with the gambling ons,

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<v Speaker 1>That's not what we talk about on this show. It's

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<v Speaker 1>how do we become better golfers, smarter golfers. And I've

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<v Speaker 1>talked a lot about how, you know, professional golfer is it.

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<v Speaker 1>He's got to do all of it and manage it himself.

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<v Speaker 1>So I've always been fascinated by that concept, where, like

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<v Speaker 1>you said, baseball, football, basketball, these agents got to come

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<v Speaker 1>in and make promises to these kids and their parents

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<v Speaker 1>of what they're going to be able to de liver

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<v Speaker 1>and try to become their best friend, right, And in

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<v Speaker 1>a way, those agents have to look these kids in

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<v Speaker 1>the eye, look the parents in the eye, and feel

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<v Speaker 1>comfortable about lying to them in this in like making

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<v Speaker 1>promises that you know, I'm going to be your number

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<v Speaker 1>one guy. I'm there for you all the time until

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<v Speaker 1>the next phenom comes along, and then they've got to

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<v Speaker 1>move on and grow their business and get other agents. Well,

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<v Speaker 1>he's going to be working with your son now and

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<v Speaker 1>I'm going to be moving you know, happens all the time,

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<v Speaker 1>but that's not how it works for golf. So it's

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<v Speaker 1>fascinating to know that you're not coming in to say

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<v Speaker 1>we're negotiating a deal with PGA or live for you. No,

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<v Speaker 1>that's not what you do. No.

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<v Speaker 2>Well, I mean, on the contrary, you know, these agents

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<v Speaker 2>that are having to quote lie to these guys. They

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<v Speaker 2>may have a client for four, six, eight years. I

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<v Speaker 2>have clients for thirty years. Wow, I'm interviewing them as

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<v Speaker 2>much as they're interviewing me. These are people that we

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<v Speaker 2>are close to, I mean as close as my family.

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<v Speaker 2>And so you can imagine we have a rule that

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<v Speaker 2>you know, I've had to let a couple of clients

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<v Speaker 2>go because I see their name pop up on my

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<v Speaker 2>phone and my stomach turns and life's too short. And

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<v Speaker 2>when you've got fifty clients or fifty three clients, this

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<v Speaker 2>is a partnership with us. They make bogies. We make bogies,

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<v Speaker 2>so you know when you're I always tell people I

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<v Speaker 2>won't sign a client if I can't take them to dinner.

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<v Speaker 2>And why said, well, I want to treat see how

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<v Speaker 2>he treats people that serve him, because I'm going to

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<v Speaker 2>be serving him and I want to see his reactions

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<v Speaker 2>and how he does things because I don't want to

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<v Speaker 2>be locked into a relationship. It isn't about the money

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<v Speaker 2>and just to go whoever can make you the money.

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<v Speaker 2>These are people that I mean, you're going to have

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<v Speaker 2>to go sell them, market them. You've got to believe

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<v Speaker 2>in them and who they are and what they are.

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<v Speaker 2>And you can bypass a lot of problems in the

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<v Speaker 2>recruiting process, but not signing those people that are just

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<v Speaker 2>going to be really pains in the ours. And so

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<v Speaker 2>it's a little different. Just it's not a transactional thing.

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<v Speaker 2>Now there is groups in my business that they they'll

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<v Speaker 2>come in and say, look, I'm the best in the

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<v Speaker 2>business and I'm going to be your main guy. And

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<v Speaker 2>I tell these people there's no way he's going to

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<v Speaker 2>be your main guy. If you've got this player, they'll

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<v Speaker 2>say that, they get them into contract and they ship

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<v Speaker 2>them off, and that happens a lot. Now we're a

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<v Speaker 2>lot different. There's a bunch of us in the business.

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<v Speaker 2>You may have somebody you may want to be your guy,

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<v Speaker 2>and you can have it. Somebody wants me to be

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<v Speaker 2>their guy. They call me all the time. But in reality,

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<v Speaker 2>you're going to see a lot of different of us

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<v Speaker 2>out because you know, there's a lot of GOP being

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<v Speaker 2>played and we're all around the world. So that's the

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<v Speaker 2>different part. There are people that get in our business

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<v Speaker 2>that think it's like that I'm going to woo this

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<v Speaker 2>guy and I'm going to convince him to sign with me.

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<v Speaker 2>We're going to see a kid on Tuesday in Florida,

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<v Speaker 2>and they're like, what are we telling? I said, we

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<v Speaker 2>tell him who we are and how we do our jobs.

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<v Speaker 2>We wanted to pick kit. We want him to pick

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<v Speaker 2>us because he knows who we are. We don't want

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<v Speaker 2>to try to tell him what he wants to hear

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<v Speaker 2>to sign him, because then you're in that whole different

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<v Speaker 2>dynamic of the relationship. And there are no promises in golf.

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<v Speaker 2>The people might make them, I can't tell you what

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<v Speaker 2>you're going to do, so it's a little different.

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<v Speaker 1>Winning on the tour once is a big deal for

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<v Speaker 1>a player's career.

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<v Speaker 2>Well, it's amazing if you want to. I mean, there's

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<v Speaker 2>a lot of one time winners, and then that list

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<v Speaker 2>of two time winners goes down, and then five time

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<v Speaker 2>winners go down, and people ask me what is that,

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<v Speaker 2>and I said, well, I've got a guy that we

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<v Speaker 2>use this terminology called talent minus. Talent minus distractions equals performance,

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<v Speaker 2>and distractions are a lot. I got a twenty two

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<v Speaker 2>year old kids, got not a care in the world,

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<v Speaker 2>and then he gets married, then he has a kid,

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<v Speaker 2>then he has another kid, then he wins a golf tournament.

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<v Speaker 2>Now he's got new friends. Now he's got more media request,

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<v Speaker 2>now he's got more contracts. So all these shirt, these

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<v Speaker 2>logos you see on these players, that's not just the logo,

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<v Speaker 2>that's time. So all those logos may have two, three,

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<v Speaker 2>four days a time. So now they're distracted, they're not

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<v Speaker 2>practicing like that twenty two year old free willing. Then

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<v Speaker 2>they buy a couple million dollar house, get them a

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<v Speaker 2>ten thousand dollars a month mortgage. So they're just all

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<v Speaker 2>these things that happen they win that first time. But

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<v Speaker 2>really the main thing, and I just had this conversation

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<v Speaker 2>with a kid, is expectations will destroy you faster than

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<v Speaker 2>anything you have. And we try to convince them that

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<v Speaker 2>when you win a golf tournament, it doesn't mean the

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<v Speaker 2>next week you play, you're going to play well. I

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<v Speaker 2>think you know, Davis Love was in client for a

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<v Speaker 2>long time and Davis won twenty one times in his career.

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<v Speaker 2>Now that's pretty amazing, right.

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<v Speaker 1>That's a phenomenal career.

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<v Speaker 2>And I think he's played seven hundred and sixty one tournaments,

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<v Speaker 2>so he's lost seven hundred and forty times. Now, losing

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<v Speaker 2>has got you know, and that's the other thing. You know,

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<v Speaker 2>amateur kids are used to winning. Winning out here is

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<v Speaker 2>creating a living. And it's not necessarily you know, winning

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<v Speaker 2>getting trophies, but it's a special there's a special talent

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<v Speaker 2>or a frame of mind to do what Tiger and

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<v Speaker 2>Phil and these guys do that they can go win

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<v Speaker 2>and they don't let the expectation bother them. You'll see

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<v Speaker 2>a lot of guys I don't want to go. Max

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<v Speaker 2>Holme is a guy that has shown up and really

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<v Speaker 2>great player, and he's not playing well right now. And

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<v Speaker 2>I don't know am I do not represent him, but

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<v Speaker 2>I imagine the expectation that now every time he hits a shot,

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<v Speaker 2>it has to be the best shot he's ever hit.

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<v Speaker 2>I mean it drove Ian Baker Finch off the tour

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<v Speaker 2>when he won the British Open a long time ago.

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<v Speaker 2>So we try to keep the expectations. Once that tournament's over,

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<v Speaker 2>you're back to square one and you react to what

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<v Speaker 2>you're going to do. Now you can all of a

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<v Speaker 2>sudden win one tournament and think, well I should win

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<v Speaker 2>all and I have those kids go I'm not playing well.

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<v Speaker 2>I'm like, you're playing like you always do, Like you're

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<v Speaker 2>doing just fine. But the competition keep people playing. But

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<v Speaker 2>that list that goes from one winner to twice, winning

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<v Speaker 2>five times and then to get to ten times, I mean,

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<v Speaker 2>it's it's it's a miracle.

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<v Speaker 1>It is when you talk about going out to dinner

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<v Speaker 1>with them to see how they treat people. Early on,

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<v Speaker 1>we did an episode a long time ago we were

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<v Speaker 1>talking about doing business on the golf course.

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<v Speaker 2>Yeah.

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<v Speaker 1>And the advice was never do business on the golf course.

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<v Speaker 1>What you do on the golf course is learn if

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<v Speaker 1>you want to do business with that person.

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<v Speaker 2>Well, put will put. Yeah, your life can be a

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<v Speaker 2>lot better if every client you sign you believe in.

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<v Speaker 2>You have a trust in them, they have a trust

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<v Speaker 2>to you. There's not this you know, what have you

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<v Speaker 2>done for me lately type attitude. I mean, unfortunately for

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<v Speaker 2>everybody in my business. And there may be some guys

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<v Speaker 2>tell you I'm lying. How well you play determines directly

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<v Speaker 2>how much money you make on and off the golf course.

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<v Speaker 2>When Davis Love or Justin Leonard won a major championship,

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<v Speaker 2>I just had to be by the phone. It was

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<v Speaker 2>going to ring. And if you've got a guy shooting

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<v Speaker 2>seventy five every week, I don't care who you call,

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<v Speaker 2>you're not going to sell them. So most most of

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<v Speaker 2>the deals that are done are incoming. There's not someone

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<v Speaker 2>out selling. There's not somebody going door to door in

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<v Speaker 2>New York City. Is that you have relationships with these companies.

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<v Speaker 2>I'm always calling companies and saying I've signed these two

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<v Speaker 2>players out of college. Bill, I know you're not looking

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<v Speaker 2>for anyone, but these two guys. I want you to

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<v Speaker 2>know who they are, so when they show up and

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<v Speaker 2>I call you, you'll know what I'm talking about. So

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<v Speaker 2>I spend a lot of time sharing companies my clients

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<v Speaker 2>without selling them. I just want you to because I

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<v Speaker 2>build relationship with you know, American Express, whoever. I always

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<v Speaker 2>like to just introduce them to my new guys. I said,

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<v Speaker 2>keeping eye on these kids and the watch and see

244
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<v Speaker 2>if he fits what you want, because it's not. I can't.

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<v Speaker 2>I don't. I see guys on tour. There's a player

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<v Speaker 2>out there that's got to He's got an endorsement deal

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00:12:17.679 --> 00:12:20.039
<v Speaker 2>with a company, and I promise you he doesn't have

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<v Speaker 2>how to use the product. And I don't like unauthentic

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00:12:24.360 --> 00:12:27.879
<v Speaker 2>endorsements because they're going to go spend time at these companies.

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<v Speaker 2>In other words, you know, so Bass pro Shops, you know,

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<v Speaker 2>credible company. I'm not going to put someone that doesn't

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<v Speaker 2>hunt and fish with Bass Pro Shops because their appearances

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<v Speaker 2>are going to be at hunting shows or fishing shows,

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<v Speaker 2>and I want them to be excited about going and

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<v Speaker 2>doing it. You know, the guys that love finance, I

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<v Speaker 2>love getting them a deal with the you know with

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<v Speaker 2>the finance company. So when they go to announting, they're involved

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<v Speaker 2>in that element that they get to enjoy instead of

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<v Speaker 2>it being I've got to go do this because those

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<v Speaker 2>people become their family too, and I want them you know,

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<v Speaker 2>if I say, look, you gotta go to you got

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<v Speaker 2>to go to LA and spend the day with company ABC,

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<v Speaker 2>I want them to go.

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<v Speaker 1>Yeah.

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<v Speaker 2>I mean, I can't wait to see those guys. And

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<v Speaker 2>that's a much better than are you kidding me? I

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<v Speaker 2>got to go all the way out there and do

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<v Speaker 2>that for a day, day or something. So so a

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<v Speaker 2>lot of that goes into what we try to do

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<v Speaker 2>to make their lives own and off the golf course

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<v Speaker 2>a lot more pleasurable.

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<v Speaker 1>It's a funny minute ago you were talking about taking

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<v Speaker 1>a client out. He says, I'm going to take you

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<v Speaker 1>to LA and we're going to meet a company ABC,

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<v Speaker 1>and you feel like you had air quotes around ABC

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<v Speaker 1>as if it's a random company. But if you go

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<v Speaker 1>to LA and you're meeting with ABC, that's probably a

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<v Speaker 1>network exactly right, like oops, x X acts okay, so

279
00:13:41.120 --> 00:13:43.639
<v Speaker 1>or ex would be a bad example as well. So

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<v Speaker 1>how do you weed out the sponsors? How do you

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<v Speaker 1>determine and I understand it's like you want them to

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<v Speaker 1>be able to know the product. Like my I have

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<v Speaker 1>a client that I to production for called Protivity, and

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<v Speaker 1>I've been with him like fourteen years or something, and

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<v Speaker 1>Protivity you can now see it on Matts Fitzpatrick's shirt. Yep.

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<v Speaker 1>Now it's a good fit. They're an international consulting firm

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<v Speaker 1>and they're really into spreadsheets and you know, the numbers

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<v Speaker 1>and stuff. Well, Matt Fitzpatrick is kind of perfect for

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00:14:18.240 --> 00:14:21.559
<v Speaker 1>that because he's such a geek on his numbers. So

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<v Speaker 1>matching him up with a product or with a sponsor

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00:14:24.840 --> 00:14:28.679
<v Speaker 1>that they understand the product is really what you have

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<v Speaker 1>to do.

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<v Speaker 2>Yeah, well, I'll give you an example. Lucas Glover is

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<v Speaker 2>a client and I'm older than him, but I was

295
00:14:36.360 --> 00:14:39.559
<v Speaker 2>having a problem with sleep apnea and Lucas said, and

296
00:14:39.600 --> 00:14:40.759
<v Speaker 2>I said, but I don't have time to do a

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00:14:40.799 --> 00:14:44.039
<v Speaker 2>sleep test. And Lucas says, hey, there's a company I

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00:14:44.159 --> 00:14:46.440
<v Speaker 2>use because Lucas uses a sleep apne machine, has for

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00:14:46.480 --> 00:14:49.240
<v Speaker 2>several years, and they do a test. You can do

300
00:14:49.279 --> 00:14:52.600
<v Speaker 2>it anywhere. They'll send you the test, it downloads, they'll

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00:14:52.639 --> 00:14:55.480
<v Speaker 2>tell you the diagnosis. They can then prescribe, send the product.

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00:14:55.879 --> 00:14:58.279
<v Speaker 2>So I do this. I go and I'm on the road.

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00:14:58.279 --> 00:14:59.879
<v Speaker 2>I do it. They come back, you got sleep at

304
00:15:00.200 --> 00:15:02.320
<v Speaker 2>I knew I did. They say, here's what you got

305
00:15:02.360 --> 00:15:04.039
<v Speaker 2>to do. I talk to a doctor. They send me

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00:15:04.080 --> 00:15:06.960
<v Speaker 2>the machine to my next tour stop. In the hotel.

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00:15:07.120 --> 00:15:08.879
<v Speaker 2>I use it for the first night. Best not a

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00:15:08.960 --> 00:15:12.000
<v Speaker 2>sleep I've had in thirty years. So I call that

309
00:15:12.039 --> 00:15:14.840
<v Speaker 2>company and go, hey, why are you not advertising golf?

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<v Speaker 2>Why are you not involved with this? Because this is

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00:15:18.799 --> 00:15:22.360
<v Speaker 2>and honestly, we're trying to work that deal out and

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00:15:22.399 --> 00:15:24.720
<v Speaker 2>it's not me going trying to make money. But I

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00:15:24.759 --> 00:15:27.039
<v Speaker 2>look at a company that says I didn't know about this.

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<v Speaker 2>How many people travel that don't have the time to

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00:15:29.960 --> 00:15:32.960
<v Speaker 2>go to a sleep or sleep in a lab. You

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00:15:32.960 --> 00:15:34.919
<v Speaker 2>guys should be out here selling this thing, and we're

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00:15:34.919 --> 00:15:37.399
<v Speaker 2>trying to work on that. But a lot of that

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00:15:37.519 --> 00:15:40.679
<v Speaker 2>kind of stuff, you know. I meet people all the

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00:15:40.720 --> 00:15:43.840
<v Speaker 2>time with companies and they think it's five million dollars

320
00:15:43.840 --> 00:15:45.840
<v Speaker 2>to sponsor a player, and I'm like, oh gosh, no,

321
00:15:46.039 --> 00:15:49.320
<v Speaker 2>you can get a lot tons less than that. So

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<v Speaker 2>I'm always trying to clarify with companies what's available and

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<v Speaker 2>what can they get out of it. You know, we

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00:15:55.279 --> 00:16:00.279
<v Speaker 2>don't use much ROI. Unfortunately, it's almost impossible to tell

325
00:16:00.279 --> 00:16:03.600
<v Speaker 2>you what's seeing a logo on somebody's shirt is. But

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00:16:03.759 --> 00:16:07.320
<v Speaker 2>we do know that in golf, the demographic watching golf

327
00:16:08.120 --> 00:16:12.600
<v Speaker 2>has more spendable income, and so having your logoing golf

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00:16:13.000 --> 00:16:18.159
<v Speaker 2>does raise the company's value because you know this is

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00:16:18.159 --> 00:16:20.759
<v Speaker 2>a higher demographic. And that's not mean, but I bet

330
00:16:20.759 --> 00:16:23.279
<v Speaker 2>the per capital of earnings of a golf fan is

331
00:16:23.360 --> 00:16:26.639
<v Speaker 2>more than a wrestling fan. And it's not dot dot calm.

332
00:16:26.720 --> 00:16:28.679
<v Speaker 2>So a lot of the companies you see, they just

333
00:16:28.720 --> 00:16:33.080
<v Speaker 2>get a lot of it raises the awareness to probably

334
00:16:33.120 --> 00:16:35.039
<v Speaker 2>a demographic that can afford it. And that's why you

335
00:16:35.080 --> 00:16:37.799
<v Speaker 2>see role As, you see America Express, you see MasterCards.

336
00:16:37.840 --> 00:16:39.840
<v Speaker 2>So but a lot of that, you know it. And

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00:16:39.879 --> 00:16:43.759
<v Speaker 2>again after thirty some years, I probably know everyone every

338
00:16:43.759 --> 00:16:48.279
<v Speaker 2>one in these companies, you know workday and most of

339
00:16:48.320 --> 00:16:51.399
<v Speaker 2>these executives, the CEOs, the reason they're in golf is

340
00:16:51.480 --> 00:16:52.279
<v Speaker 2>they love golf.

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<v Speaker 1>They love golf, they play golf. Yeah, that's with protivity

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00:16:55.759 --> 00:16:59.639
<v Speaker 1>as well. And when Matt Fitzpatrick won a major, that

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00:16:59.720 --> 00:17:04.759
<v Speaker 1>money morning protivities. They reported back to me that protivitis

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<v Speaker 1>web traffic was massively increased.

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00:17:08.160 --> 00:17:11.079
<v Speaker 2>Oh absolutely. I mean now with Google, you said, with

346
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<v Speaker 2>your following, and you're sitting there and you see that

347
00:17:12.960 --> 00:17:15.240
<v Speaker 2>what company is that you punch it in and that

348
00:17:15.400 --> 00:17:18.000
<v Speaker 2>you never know? But that's why, that's why God has

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<v Speaker 2>been so popular amongst those companies. And and you know,

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<v Speaker 2>I've told people, you know, four minutes the ear to

351
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<v Speaker 2>the masters, and you get four minutes of time with

352
00:17:28.960 --> 00:17:32.039
<v Speaker 2>that logo. You've paid for ten years of that deal,

353
00:17:32.799 --> 00:17:36.559
<v Speaker 2>just like that, and so but a lot of is education.

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<v Speaker 2>But the great thing about it is like if you

355
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<v Speaker 2>go to Augusta, if you go to the US Open,

356
00:17:41.960 --> 00:17:45.799
<v Speaker 2>if you go to Pebble Beach, all those CEOs they're

357
00:17:45.839 --> 00:17:47.519
<v Speaker 2>all right there and you can just walk up and

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00:17:47.559 --> 00:17:49.759
<v Speaker 2>talk to them. And I can't tell you a many

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00:17:49.759 --> 00:17:51.920
<v Speaker 2>times I've brought a player over to introduce them to

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<v Speaker 2>a CEO. And you see the CEOs of multi billion

361
00:17:55.599 --> 00:17:58.160
<v Speaker 2>dollar companies and they look like a twelve year old

362
00:17:58.240 --> 00:18:01.759
<v Speaker 2>and they I've had. I had one CEO asked for

363
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<v Speaker 2>an autograph, which blew me away, and it was the

364
00:18:03.640 --> 00:18:05.880
<v Speaker 2>sweetest thing I've ever seen. And I thought, here's a

365
00:18:05.880 --> 00:18:08.279
<v Speaker 2>guy I'm making more money you can ever spend he's

366
00:18:08.400 --> 00:18:11.720
<v Speaker 2>this powerful guy and he wants this guy's autograph. I said,

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<v Speaker 2>that is and that makes GOP cool, you know, I

368
00:18:13.960 --> 00:18:15.680
<v Speaker 2>mean that's yeah, it doesn't make it cool.

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<v Speaker 1>It does make it cool, but it doesn't ensure the

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<v Speaker 1>financial future of the game. And it seems as if

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<v Speaker 1>the prize money continues to go up but may not

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<v Speaker 1>translate to viewers on TV, which is probably where most

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<v Speaker 1>of the revenue comes from. Right, Okay, So walk me

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<v Speaker 1>through what's going to happen. How are they going to

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00:18:46.359 --> 00:18:49.960
<v Speaker 1>make this work where players can continue to generate a

376
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<v Speaker 1>tremendous amount of income from winning if the league, when

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00:18:56.119 --> 00:18:59.680
<v Speaker 1>I'll call it the PGA at this point, PGA Tour, Yeah,

378
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<v Speaker 1>may not be able to afford to do this.

379
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<v Speaker 2>Yeah, we've had quite we've had quite a disruption in

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00:19:05.279 --> 00:19:08.319
<v Speaker 2>the last three four years with the thing called liv GOFF,

381
00:19:08.359 --> 00:19:09.839
<v Speaker 2>which was a new team concept.

382
00:19:10.039 --> 00:19:10.640
<v Speaker 1>Never heard of it.

383
00:19:11.119 --> 00:19:18.160
<v Speaker 2>Yeah, and the premise behind it obviously is different than

384
00:19:18.160 --> 00:19:21.480
<v Speaker 2>the PGA Tour. So I just walked through, somebody through

385
00:19:21.480 --> 00:19:24.160
<v Speaker 2>this about where we are on the money. So pre

386
00:19:24.319 --> 00:19:28.839
<v Speaker 2>nineteen ninety five, the tour was probably growing at a

387
00:19:28.880 --> 00:19:32.200
<v Speaker 2>five to seven percent rate. You know, they had Jack

388
00:19:32.279 --> 00:19:34.920
<v Speaker 2>Nicholas and Arnold and then they had Greg Norman, John

389
00:19:35.000 --> 00:19:37.279
<v Speaker 2>Daly came in. What a show that was. But it

390
00:19:37.359 --> 00:19:40.599
<v Speaker 2>comes creeping growing. It wasn't nineteen ninety two. I had

391
00:19:40.599 --> 00:19:43.039
<v Speaker 2>a client keep his tour card making ninety two thousand

392
00:19:43.079 --> 00:19:43.960
<v Speaker 2>dollars for the year.

393
00:19:44.079 --> 00:19:45.000
<v Speaker 1>Wow.

394
00:19:45.559 --> 00:19:48.720
<v Speaker 2>And then this kid named Tiger Woods showed up. And

395
00:19:48.920 --> 00:19:51.039
<v Speaker 2>that wasn't a draft pick by the tour. The tour

396
00:19:51.079 --> 00:19:53.440
<v Speaker 2>didn't hold a big draft and draft Tiger Woods. Tiger

397
00:19:53.480 --> 00:19:56.880
<v Speaker 2>Woods showed up, played in a tournament and obviously between

398
00:19:56.960 --> 00:19:59.319
<v Speaker 2>him and mister Nicholas, two best players ever. And he

399
00:19:59.400 --> 00:20:03.039
<v Speaker 2>brought in the to the tour that was never seen before.

400
00:20:03.559 --> 00:20:06.759
<v Speaker 2>So here's this little five or seven percent uptick each

401
00:20:06.880 --> 00:20:11.519
<v Speaker 2>year of growth, and it grew five thousand percent. Tiger

402
00:20:11.559 --> 00:20:15.400
<v Speaker 2>shows up, and the Tiger effect was, I mean, contracts

403
00:20:15.400 --> 00:20:19.160
<v Speaker 2>for all of them, like off course contracts, they would

404
00:20:19.200 --> 00:20:23.200
<v Speaker 2>go up in tenfold. I didn't get any better negotiating it.

405
00:20:23.359 --> 00:20:27.039
<v Speaker 2>Just he raised the market level. So they got on this.

406
00:20:27.200 --> 00:20:28.480
<v Speaker 1>He brought eyeballs to the game.

407
00:20:28.759 --> 00:20:32.480
<v Speaker 2>Yeah, and like excitement that's never seen. No one has

408
00:20:32.519 --> 00:20:34.839
<v Speaker 2>seen this kind of game. And so this went on

409
00:20:34.880 --> 00:20:36.799
<v Speaker 2>for a long time and they rode this. I mean,

410
00:20:36.839 --> 00:20:40.119
<v Speaker 2>the TV contracts went up and everyone benefited from Tiger.

411
00:20:40.400 --> 00:20:42.240
<v Speaker 2>If anybody thinks the reason they make a lot of

412
00:20:42.279 --> 00:20:44.519
<v Speaker 2>money is for any other reason, Tiger was the wrong.

413
00:20:44.559 --> 00:20:47.920
<v Speaker 2>It was Tiger, and it gosh, Tiger made me a

414
00:20:47.920 --> 00:20:50.680
<v Speaker 2>lot of money. I mean, just because my contracts for

415
00:20:50.799 --> 00:20:53.279
<v Speaker 2>my clients went up. So that just kept going on.

416
00:20:53.440 --> 00:20:56.920
<v Speaker 2>And so through time you kind of get and we use.

417
00:20:57.400 --> 00:21:01.319
<v Speaker 2>I have two Navy seals that train train my players

418
00:21:01.319 --> 00:21:05.319
<v Speaker 2>in performance, and they tell me that success creates blind spots.

419
00:21:05.960 --> 00:21:10.480
<v Speaker 2>And the PGA Tour had a success beyond imagine, not

420
00:21:10.559 --> 00:21:12.640
<v Speaker 2>because they did anything different. They didn't come up with

421
00:21:12.680 --> 00:21:15.960
<v Speaker 2>a new way to show golf. They did Tiger. And

422
00:21:16.000 --> 00:21:17.680
<v Speaker 2>this went on for a long time, and the TV's

423
00:21:17.720 --> 00:21:21.079
<v Speaker 2>all rode it. Well, that Tiger effects gone, I mean,

424
00:21:21.240 --> 00:21:26.240
<v Speaker 2>Tigers aged, and for some reason someone thought that that

425
00:21:26.599 --> 00:21:29.960
<v Speaker 2>growth of the game that Tiger gave was just there

426
00:21:30.039 --> 00:21:33.400
<v Speaker 2>because of golf. And so when this live thing came

427
00:21:33.440 --> 00:21:36.440
<v Speaker 2>in and started a whole new process and raised the numbers,

428
00:21:37.200 --> 00:21:41.039
<v Speaker 2>the PGA Tour somehow thought, well, well, that they're doing

429
00:21:41.079 --> 00:21:43.599
<v Speaker 2>the right thing, we've got to pay more money. They

430
00:21:43.640 --> 00:21:45.559
<v Speaker 2>really weren't looking at the bottom line. They weren't looking

431
00:21:45.599 --> 00:21:48.440
<v Speaker 2>at their product. They weren't looking at is the product

432
00:21:48.559 --> 00:21:51.759
<v Speaker 2>better than it was? They just look at we got

433
00:21:51.799 --> 00:21:57.920
<v Speaker 2>to play guys more money and they matched, and I

434
00:21:57.960 --> 00:22:00.519
<v Speaker 2>mean they can't afford it. It's unsustainable. I mean, I

435
00:22:00.559 --> 00:22:04.079
<v Speaker 2>think Scottie Scheffler made sixty two million dollars playing got

436
00:22:04.119 --> 00:22:09.279
<v Speaker 2>this year. That's wonder. Got a great kid, But it's

437
00:22:09.319 --> 00:22:12.160
<v Speaker 2>not sustainable to the marketplace. And the viewership is down.

438
00:22:12.759 --> 00:22:14.799
<v Speaker 2>Is it down because Tiger's not playing? Yeah?

439
00:22:15.079 --> 00:22:15.160
<v Speaker 1>Some?

440
00:22:15.799 --> 00:22:17.960
<v Speaker 2>Is it down because some of the top players went

441
00:22:18.039 --> 00:22:19.279
<v Speaker 2>to live some?

442
00:22:20.079 --> 00:22:20.160
<v Speaker 1>Uh?

443
00:22:20.319 --> 00:22:23.319
<v Speaker 2>Is it because there's new streaming lines, or the viewership

444
00:22:23.359 --> 00:22:27.359
<v Speaker 2>has changed how people watch golf. There's a lot of factors,

445
00:22:27.920 --> 00:22:31.759
<v Speaker 2>but is it it's not sustainable as it is, and

446
00:22:32.400 --> 00:22:35.440
<v Speaker 2>and they're making moves to this day and not one

447
00:22:35.480 --> 00:22:38.759
<v Speaker 2>of those moves has been around producing a better product

448
00:22:38.759 --> 00:22:41.680
<v Speaker 2>for the viewer. There's a group called the Savannah Bananas.

449
00:22:41.680 --> 00:22:42.680
<v Speaker 2>I don't know if you know who they are. It's

450
00:22:42.680 --> 00:22:43.400
<v Speaker 2>a baseball team.

451
00:22:43.480 --> 00:22:45.839
<v Speaker 1>Love I've been following them for four years and I

452
00:22:45.880 --> 00:22:46.559
<v Speaker 1>love them.

453
00:22:46.440 --> 00:22:49.640
<v Speaker 2>And that's kind of what I'm saying. Pro Baseball did

454
00:22:49.680 --> 00:22:53.039
<v Speaker 2>not attack them and say you're selling out stadiums for

455
00:22:53.119 --> 00:22:56.160
<v Speaker 2>more money than we can sell professional team that was

456
00:22:56.200 --> 00:22:58.759
<v Speaker 2>a different element is a different game. Live is a

457
00:22:58.799 --> 00:23:02.240
<v Speaker 2>different game. There's a shot going to start, there's music playing,

458
00:23:02.319 --> 00:23:06.279
<v Speaker 2>it's a little more relaxed. It's a really fun, incredible

459
00:23:06.279 --> 00:23:08.240
<v Speaker 2>fun event, and they want fourteen of them a year.

460
00:23:08.599 --> 00:23:11.720
<v Speaker 2>The PGA Tour reacted like this was just an attack

461
00:23:11.799 --> 00:23:16.200
<v Speaker 2>on them, when they probably should have figured a way

462
00:23:16.759 --> 00:23:20.920
<v Speaker 2>to like partner, which is what they're now. They're doing right,

463
00:23:22.200 --> 00:23:24.799
<v Speaker 2>and I think you're probably the next I don't think

464
00:23:24.880 --> 00:23:27.319
<v Speaker 2>in the short future you're going to see an announcement

465
00:23:27.920 --> 00:23:30.559
<v Speaker 2>that there's going to be some type of agreement partnership.

466
00:23:30.640 --> 00:23:32.400
<v Speaker 2>A year and a half ago there was a framework

467
00:23:32.440 --> 00:23:36.599
<v Speaker 2>agreement announced, and I think they're finally getting close. This

468
00:23:36.680 --> 00:23:41.519
<v Speaker 2>is what I'm hearing. I don't have direct knowledge, but yeah,

469
00:23:41.680 --> 00:23:46.359
<v Speaker 2>the game, the market that you pay these players to

470
00:23:46.480 --> 00:23:48.480
<v Speaker 2>let someone else just dictate all of a sudden how

471
00:23:48.519 --> 00:23:51.119
<v Speaker 2>much they're going to pay them without looking at your

472
00:23:51.119 --> 00:23:54.160
<v Speaker 2>bottom line, looking at your product, at looking at your

473
00:23:54.680 --> 00:24:00.200
<v Speaker 2>true revenues, just to protect a player. I mean, obviously

474
00:24:00.200 --> 00:24:02.559
<v Speaker 2>it was a mistake and if it happened, they wouldn't

475
00:24:02.559 --> 00:24:04.920
<v Speaker 2>have had to take the recent one point five billion injection,

476
00:24:05.319 --> 00:24:09.720
<v Speaker 2>and they wouldn't be going after another two billion from Pith.

477
00:24:11.000 --> 00:24:16.720
<v Speaker 2>My concern just throwing money at an issue doesn't solve it.

478
00:24:18.119 --> 00:24:20.799
<v Speaker 2>And what they've done is they've constricted the play They've

479
00:24:20.839 --> 00:24:22.440
<v Speaker 2>just announced they're going to go from one hundred and

480
00:24:22.480 --> 00:24:27.200
<v Speaker 2>twenty five exempt players to one hundred exempt players. Well,

481
00:24:27.559 --> 00:24:30.640
<v Speaker 2>every sport in the world is expanding. If one's adding

482
00:24:30.680 --> 00:24:33.640
<v Speaker 2>teams college football went from poor playoff teams to twelve,

483
00:24:34.279 --> 00:24:40.079
<v Speaker 2>there's And now the tour is constricting. And the membership

484
00:24:40.119 --> 00:24:42.599
<v Speaker 2>of the tour is who the people that run the

485
00:24:42.640 --> 00:24:46.400
<v Speaker 2>tour are running it for. And they're essentially laying golfers off.

486
00:24:46.759 --> 00:24:50.799
<v Speaker 2>They're taking away opportunities, and there's some unintended consequences to that.

487
00:24:51.039 --> 00:24:54.000
<v Speaker 2>As I said, the tour does not draft players. They

488
00:24:54.039 --> 00:24:57.000
<v Speaker 2>show up. And if I was running a product, I'd

489
00:24:57.079 --> 00:24:59.119
<v Speaker 2>want as many golfers I could get out there on

490
00:24:59.119 --> 00:25:03.079
<v Speaker 2>that course, hoping that the next superstar was going to

491
00:25:03.079 --> 00:25:05.880
<v Speaker 2>show up and give my ratings a boost and might

492
00:25:05.920 --> 00:25:09.160
<v Speaker 2>give my product make my product better. And I think

493
00:25:09.200 --> 00:25:11.400
<v Speaker 2>they're aheaded. I mean, I hate to be that way.

494
00:25:11.440 --> 00:25:14.240
<v Speaker 2>And look, I'm friends with those guys. They're going exactly

495
00:25:14.319 --> 00:25:18.240
<v Speaker 2>the opposite way they should be expanding opportunities. Now, maybe

496
00:25:18.279 --> 00:25:20.720
<v Speaker 2>the money won't be as much, so maybe Scotty only

497
00:25:20.759 --> 00:25:23.079
<v Speaker 2>makes forty million for a year, but let's face it.

498
00:25:23.400 --> 00:25:25.920
<v Speaker 2>I mean there's families having a hard time buying groceries

499
00:25:25.960 --> 00:25:29.319
<v Speaker 2>with the rank inflation. You're going to turn fans off

500
00:25:29.359 --> 00:25:31.559
<v Speaker 2>if you've got these kids out there playing golf and

501
00:25:31.559 --> 00:25:34.359
<v Speaker 2>they're just wanting more money. I mean, and you know

502
00:25:34.559 --> 00:25:36.279
<v Speaker 2>money's not going to make you happy. I guess you

503
00:25:36.359 --> 00:25:38.880
<v Speaker 2>got to get it to find out. But I think

504
00:25:38.920 --> 00:25:42.039
<v Speaker 2>that it's unsustainable the model they have now. And even

505
00:25:42.079 --> 00:25:44.640
<v Speaker 2>if they get more investment, if they don't look at

506
00:25:44.680 --> 00:25:47.839
<v Speaker 2>their product as a whole. It's been the same product

507
00:25:47.839 --> 00:25:50.519
<v Speaker 2>for a long long time. If they don't look at

508
00:25:50.759 --> 00:25:53.000
<v Speaker 2>the announcers, if they don't look at the entire thing.

509
00:25:53.599 --> 00:25:55.519
<v Speaker 2>And that's what I love about the Savannah bananas. If

510
00:25:55.519 --> 00:25:57.759
<v Speaker 2>you ask that guy, they built their product for what

511
00:25:57.920 --> 00:26:01.680
<v Speaker 2>the fan wanted. They wanted to give them. You know,

512
00:26:01.720 --> 00:26:05.079
<v Speaker 2>Steve Jobs when Time said, I didn't build products that

513
00:26:05.119 --> 00:26:09.640
<v Speaker 2>we were capable building. I built products that the public wanted.

514
00:26:10.880 --> 00:26:13.759
<v Speaker 1>And I think but he also he also said that

515
00:26:14.000 --> 00:26:15.640
<v Speaker 1>they don't know what they want. So I'm not going

516
00:26:15.720 --> 00:26:17.079
<v Speaker 1>to do focus groups.

517
00:26:16.839 --> 00:26:19.519
<v Speaker 2>There you go, well, I'll tell them yeah, And I

518
00:26:19.599 --> 00:26:22.200
<v Speaker 2>just think that's the mistakes. And this sounds like I'm

519
00:26:23.519 --> 00:26:25.759
<v Speaker 2>I'm not being against them. I mean, the PGA Tour

520
00:26:25.799 --> 00:26:28.079
<v Speaker 2>has been a wonderful. They've given away billions of dollars

521
00:26:28.160 --> 00:26:31.839
<v Speaker 2>and charitable I mean, and that's another thing. You know,

522
00:26:31.880 --> 00:26:34.559
<v Speaker 2>forever it was about giving back. I mean, they bragged

523
00:26:34.599 --> 00:26:36.799
<v Speaker 2>about it. I mean, billions of dollars they give the charity.

524
00:26:37.559 --> 00:26:40.599
<v Speaker 2>This happens and they say, you know, never mind, we're

525
00:26:40.599 --> 00:26:43.480
<v Speaker 2>going to go for profit. We're a for profit company now,

526
00:26:43.559 --> 00:26:45.799
<v Speaker 2>and you're going to pay us for our players, and

527
00:26:45.839 --> 00:26:49.039
<v Speaker 2>you're going to do these things. And they couldn't. They

528
00:26:49.079 --> 00:26:53.279
<v Speaker 2>couldn't be doing the opposite of what I think they

529
00:26:53.319 --> 00:26:56.359
<v Speaker 2>need to do. Again, they're running it. Maybe they're smarter me,

530
00:26:56.640 --> 00:26:59.160
<v Speaker 2>But I'm out there with the fan. I'm walking in

531
00:26:59.200 --> 00:27:02.160
<v Speaker 2>the ropes. I hear what people say. People tell me

532
00:27:02.200 --> 00:27:04.759
<v Speaker 2>they will not watch golf anymore, whether it's live or

533
00:27:04.799 --> 00:27:08.160
<v Speaker 2>PGA Tour because of the greed and what they perceive

534
00:27:08.279 --> 00:27:10.599
<v Speaker 2>these players. I got to tell you, my players do

535
00:27:10.680 --> 00:27:13.240
<v Speaker 2>not I've never had one say I'm not playing in

536
00:27:13.240 --> 00:27:15.720
<v Speaker 2>that tournament because the purse is not known. These guys

537
00:27:15.759 --> 00:27:18.759
<v Speaker 2>play golf for a living, and that they don't look

538
00:27:18.799 --> 00:27:21.680
<v Speaker 2>at it like that. They play golf courses, they play tournaments,

539
00:27:21.680 --> 00:27:24.640
<v Speaker 2>that they may be better at playing that course they've

540
00:27:24.640 --> 00:27:27.440
<v Speaker 2>had good success at. I've never had one to this

541
00:27:27.519 --> 00:27:29.599
<v Speaker 2>day ask me what's the purse of that event before

542
00:27:29.640 --> 00:27:30.400
<v Speaker 2>I commit to it.

543
00:27:30.519 --> 00:27:42.119
<v Speaker 1>Ever, many times I have asked guests who will rag

544
00:27:42.200 --> 00:27:44.720
<v Speaker 1>about what's going on in the tour, what's going on

545
00:27:44.759 --> 00:27:48.519
<v Speaker 1>in sports, what's going on anywhere or with instruction. But

546
00:27:48.599 --> 00:27:50.559
<v Speaker 1>I've never been able to talk to somebody who's in

547
00:27:50.640 --> 00:27:53.400
<v Speaker 1>the trenches in the way that you are in the

548
00:27:53.440 --> 00:27:57.359
<v Speaker 1>business of golf, which's very different than the sport of golf.

549
00:27:57.519 --> 00:28:01.920
<v Speaker 1>Perfect And I've said to them, Okay, I just got news.

550
00:28:02.240 --> 00:28:03.920
<v Speaker 1>You've been made commissioner of the PGA.

551
00:28:04.599 --> 00:28:04.960
<v Speaker 2>Mm hmm.

552
00:28:05.160 --> 00:28:06.920
<v Speaker 1>So now I'm going to put it out to somebody

553
00:28:06.920 --> 00:28:11.240
<v Speaker 1>who's in the business of golf. Mac Okay, you've just

554
00:28:11.240 --> 00:28:13.839
<v Speaker 1>been made the commissioner of the PGA. What's the first

555
00:28:13.839 --> 00:28:14.519
<v Speaker 1>thing you're gonna do.

556
00:28:15.759 --> 00:28:18.599
<v Speaker 2>Well, I'm gonna I'm gonna do some research and find

557
00:28:18.599 --> 00:28:21.799
<v Speaker 2>out what really our market, our value is. I'm going

558
00:28:21.880 --> 00:28:24.480
<v Speaker 2>to find out what our product is worth. I can't play,

559
00:28:24.680 --> 00:28:26.799
<v Speaker 2>I can't keep this going if I'm going to pay

560
00:28:26.799 --> 00:28:29.319
<v Speaker 2>the players more than we can operate, and I'm sorry

561
00:28:29.319 --> 00:28:31.359
<v Speaker 2>if you need to go somewhere else and make more money.

562
00:28:31.599 --> 00:28:34.160
<v Speaker 2>But our product, one of the product that we have,

563
00:28:35.640 --> 00:28:38.440
<v Speaker 2>is what we've been doing forever. And if you decide

564
00:28:38.440 --> 00:28:40.000
<v Speaker 2>you need to go somewhere else and play for more

565
00:28:40.039 --> 00:28:43.640
<v Speaker 2>money as other baseball teams, as Soto from Is said,

566
00:28:43.680 --> 00:28:46.359
<v Speaker 2>every teams available, then you've got to go do it.

567
00:28:46.400 --> 00:28:48.880
<v Speaker 2>But our product is this. We're not we're five of

568
00:28:49.000 --> 00:28:52.960
<v Speaker 2>one c six. We're a charitable organization. Our job is

569
00:28:53.000 --> 00:28:56.440
<v Speaker 2>to provide opportunities for our members. So yeah, we might

570
00:28:56.480 --> 00:28:58.119
<v Speaker 2>be playing for a little bit money, but we're going

571
00:28:58.160 --> 00:28:59.920
<v Speaker 2>to be here for a long time doing it. I

572
00:29:00.079 --> 00:29:04.079
<v Speaker 2>would create the corn Ferry Tour, which is the developmental tour,

573
00:29:04.400 --> 00:29:05.960
<v Speaker 2>And this is one of the problems I have with

574
00:29:06.000 --> 00:29:08.720
<v Speaker 2>the tour. People don't realize that the average age of

575
00:29:08.759 --> 00:29:11.640
<v Speaker 2>the PJA Tour player is younger than the average age

576
00:29:11.839 --> 00:29:16.359
<v Speaker 2>of the developmental Tour. Wow, that's the problem. Well, he's

577
00:29:16.400 --> 00:29:18.640
<v Speaker 2>got a lot of guys former champions in their forties

578
00:29:18.680 --> 00:29:21.279
<v Speaker 2>that are playing to prepare for the senior Tour. But

579
00:29:21.359 --> 00:29:26.359
<v Speaker 2>your pipeline of talent comes from that developmental tour. First

580
00:29:26.359 --> 00:29:29.000
<v Speaker 2>thing I would do, I'd do away with all sponsor exemptions,

581
00:29:29.599 --> 00:29:33.119
<v Speaker 2>all medical exemptions. I would have a qualifier of twenty

582
00:29:33.119 --> 00:29:36.000
<v Speaker 2>to twenty four people a week for the corn Ferry Tour,

583
00:29:36.680 --> 00:29:39.559
<v Speaker 2>so that somewhere this next superstar might find his way

584
00:29:39.599 --> 00:29:42.480
<v Speaker 2>into the ecosystem and play his way on the tour,

585
00:29:42.519 --> 00:29:43.960
<v Speaker 2>and then I can go sell them to the next

586
00:29:44.000 --> 00:29:47.279
<v Speaker 2>TV deal. I would create more opportunities for the players.

587
00:29:47.319 --> 00:29:50.799
<v Speaker 2>There's more demand for professional golf now than there's ever been.

588
00:29:51.319 --> 00:29:53.079
<v Speaker 2>The tour just went from one hundred and twenty five

589
00:29:53.079 --> 00:29:56.279
<v Speaker 2>exem players to one hundred. They laid off twenty five players.

590
00:29:56.839 --> 00:29:59.559
<v Speaker 2>I would go to one hundred and thirty five. These

591
00:29:59.559 --> 00:30:02.559
<v Speaker 2>guys time to develop. It takes three to four years

592
00:30:02.920 --> 00:30:04.960
<v Speaker 2>to develop into a player on tour when you get

593
00:30:04.960 --> 00:30:09.480
<v Speaker 2>out of college. It's not overnight. The average career length

594
00:30:09.559 --> 00:30:11.960
<v Speaker 2>of a PGA Tour player is two point seven years.

595
00:30:12.839 --> 00:30:15.000
<v Speaker 2>When they go from one hundred and twenty five to

596
00:30:15.039 --> 00:30:17.799
<v Speaker 2>one hundred, they may have just reduced that to two years. Well,

597
00:30:17.799 --> 00:30:20.440
<v Speaker 2>two years may not be enough to find your next

598
00:30:20.440 --> 00:30:23.240
<v Speaker 2>talent line. I mean, I'll give you Zach Johnson, who

599
00:30:23.440 --> 00:30:26.759
<v Speaker 2>lives on this island He's won two majors, the British Opening,

600
00:30:26.839 --> 00:30:29.759
<v Speaker 2>the Masters. He played for four or five years on

601
00:30:29.799 --> 00:30:31.920
<v Speaker 2>a thing called the Hooters Tour. No one's ever heard

602
00:30:31.920 --> 00:30:34.119
<v Speaker 2>of it, but that's where he got That's where he

603
00:30:34.200 --> 00:30:36.839
<v Speaker 2>learned how to compete. It takes a long time to

604
00:30:36.960 --> 00:30:39.920
<v Speaker 2>compete at that level. I mean, there's so many new

605
00:30:39.960 --> 00:30:42.240
<v Speaker 2>things you've got to learn. I mean college kids coming

606
00:30:42.279 --> 00:30:46.839
<v Speaker 2>out of college now they fly private to tournaments. They

607
00:30:46.880 --> 00:30:49.920
<v Speaker 2>all brag about their practice facilities. Used to see these things.

608
00:30:49.960 --> 00:30:53.720
<v Speaker 2>They're taj Mahal practice facilities. Everything is laid out for them.

609
00:30:54.039 --> 00:30:57.119
<v Speaker 2>They got teammates, they got peers. It's just a wonderful environment.

610
00:30:57.240 --> 00:30:59.880
<v Speaker 2>They turn pro, they're in a hotel room, not an

611
00:31:00.079 --> 00:31:03.759
<v Speaker 2>ice one, driving a tahoe, playing in some tournament that

612
00:31:06.759 --> 00:31:10.799
<v Speaker 2>there's a g pro event. They pay one thousand dollars

613
00:31:10.839 --> 00:31:13.160
<v Speaker 2>to play in it and to earn fifteen thousand if

614
00:31:13.160 --> 00:31:17.480
<v Speaker 2>they win. But they need that experience. So if I'm

615
00:31:17.519 --> 00:31:21.200
<v Speaker 2>the tour, I build three levels of tour. I build

616
00:31:21.400 --> 00:31:25.079
<v Speaker 2>double a ball, triple a ball in the tour underneath

617
00:31:25.079 --> 00:31:28.440
<v Speaker 2>the corn ferry, I would have almost a college, a

618
00:31:28.519 --> 00:31:31.200
<v Speaker 2>place for college kids to come and start playing professional

619
00:31:31.200 --> 00:31:33.359
<v Speaker 2>golf and then they could work to the corn ferry,

620
00:31:33.359 --> 00:31:35.319
<v Speaker 2>and then the corn ferry to the tour. I'm not

621
00:31:35.359 --> 00:31:37.559
<v Speaker 2>saying that people don't want to see the best players

622
00:31:38.319 --> 00:31:41.440
<v Speaker 2>play every week against each other, but let's face it,

623
00:31:41.519 --> 00:31:46.279
<v Speaker 2>the four majors are what build legacies. That's what builds legacies.

624
00:31:46.440 --> 00:31:49.359
<v Speaker 2>The other places is where they get They cut their chops,

625
00:31:49.599 --> 00:31:51.599
<v Speaker 2>they learn how to play under pressure, and they earn

626
00:31:51.640 --> 00:31:54.839
<v Speaker 2>a living. I think the PGA Tour started thinking because

627
00:31:54.880 --> 00:31:58.880
<v Speaker 2>a Tiger that well, we kind of control golf. We

628
00:31:58.920 --> 00:32:01.160
<v Speaker 2>should have the best product, and they should have a

629
00:32:01.160 --> 00:32:06.000
<v Speaker 2>good product. But they just would. I would probably before

630
00:32:06.000 --> 00:32:08.240
<v Speaker 2>I would lay off twenty five Tour players, I'd probably

631
00:32:08.279 --> 00:32:10.279
<v Speaker 2>lay off a lot of people at PGA Tour headcreters.

632
00:32:13.039 --> 00:32:15.640
<v Speaker 2>So yeah, and I'm sure that that gets out. People

633
00:32:15.680 --> 00:32:17.160
<v Speaker 2>are going to say I'm wrong, but and I could

634
00:32:17.160 --> 00:32:19.880
<v Speaker 2>be wrong. I'm not. My opinion of from where I am,

635
00:32:20.319 --> 00:32:22.400
<v Speaker 2>knowing what I've seen in thirty four years, the tour

636
00:32:22.480 --> 00:32:25.640
<v Speaker 2>has never gone out and recruited a player. They show

637
00:32:25.720 --> 00:32:28.000
<v Speaker 2>up and then if they show up, well, they sell them,

638
00:32:28.240 --> 00:32:30.480
<v Speaker 2>and they sell them until they're not sellable. And I

639
00:32:30.480 --> 00:32:33.559
<v Speaker 2>had a client Boo weekly, Boo weekly, and I think

640
00:32:33.559 --> 00:32:35.920
<v Speaker 2>two thousand and eight Ryder Cup. People never heard of

641
00:32:35.920 --> 00:32:38.240
<v Speaker 2>Boo and after that, Boo was probably one of their

642
00:32:38.240 --> 00:32:40.240
<v Speaker 2>biggest stars for like three or four years. I mean,

643
00:32:40.799 --> 00:32:45.359
<v Speaker 2>commercials everywhere, right, but it doesn't last. This is a

644
00:32:45.400 --> 00:32:49.279
<v Speaker 2>tough game. Very few guys have careers like Davis Love

645
00:32:49.319 --> 00:32:52.119
<v Speaker 2>or Lucas Glove or Phil Mickelson. It's just there's a

646
00:32:52.119 --> 00:32:54.000
<v Speaker 2>lot of names you start throwing out and you go like,

647
00:32:54.000 --> 00:32:56.880
<v Speaker 2>what happened to that guy? Well, God, it's a it's

648
00:32:56.880 --> 00:32:59.480
<v Speaker 2>a hard sport. You got injuries. I mean, you got

649
00:33:00.119 --> 00:33:01.759
<v Speaker 2>you know, you've got a lot of things that goes wrong,

650
00:33:01.799 --> 00:33:05.119
<v Speaker 2>and I mean there's a million of them. If you

651
00:33:05.119 --> 00:33:07.000
<v Speaker 2>ever say what happened to those guys? There's a guy

652
00:33:07.079 --> 00:33:10.559
<v Speaker 2>named Hunter Mayheon. Remember this kid was I mean, got

653
00:33:10.720 --> 00:33:14.400
<v Speaker 2>lee and where is he? Well, I mean that's what

654
00:33:14.480 --> 00:33:17.160
<v Speaker 2>these careers are. They're not long careers. So if I

655
00:33:17.200 --> 00:33:20.839
<v Speaker 2>have a product that I know the career average is short,

656
00:33:21.559 --> 00:33:24.400
<v Speaker 2>and I know that I'm selling the talent that is

657
00:33:24.440 --> 00:33:28.480
<v Speaker 2>playing to the sponsors and to the TV deal, I'm

658
00:33:28.640 --> 00:33:31.279
<v Speaker 2>trying to get as wide a net cast as possible

659
00:33:31.319 --> 00:33:34.079
<v Speaker 2>for the best possible talent. I wouldn't say, well, we're

660
00:33:34.119 --> 00:33:37.960
<v Speaker 2>just going to go with this particular talent. And and

661
00:33:38.039 --> 00:33:40.920
<v Speaker 2>that's what I do, is PO PGA Tour Commissioner. I

662
00:33:40.960 --> 00:33:44.359
<v Speaker 2>would create more opportunities for my members, not less.

663
00:33:46.359 --> 00:33:48.720
<v Speaker 1>Well, the thing that's so fascinating about golf versus other

664
00:33:48.759 --> 00:33:54.519
<v Speaker 1>sports is you know, you don't have you rarely in

665
00:33:54.640 --> 00:34:01.200
<v Speaker 1>golf have a dominant player, right. It's parody among all sports.

666
00:34:01.240 --> 00:34:05.000
<v Speaker 1>It is parody, is what golf is all about. Because

667
00:34:05.039 --> 00:34:07.400
<v Speaker 1>it's so hard to win more than once. That's why

668
00:34:07.680 --> 00:34:10.719
<v Speaker 1>the Tiger effect was so huge for such a long time,

669
00:34:11.480 --> 00:34:14.039
<v Speaker 1>to the point where golf courses were being built like

670
00:34:14.239 --> 00:34:17.400
<v Speaker 1>crazy during the Tiger effect. Yeah, and then when he started,

671
00:34:17.440 --> 00:34:19.880
<v Speaker 1>when he started injuring himself and getting bad press, all

672
00:34:19.880 --> 00:34:23.480
<v Speaker 1>of a sudden, there's no courses being built anymore exact,

673
00:34:23.599 --> 00:34:27.400
<v Speaker 1>and courses are closing all over the place. And then

674
00:34:27.800 --> 00:34:32.039
<v Speaker 1>COVID happens. OVID and top golf happens, and people are

675
00:34:32.079 --> 00:34:34.519
<v Speaker 1>flocking out to go do these things. Now are more

676
00:34:34.559 --> 00:34:38.639
<v Speaker 1>people playing golf because of top golfer. They just goofing

677
00:34:38.679 --> 00:34:40.880
<v Speaker 1>around with golf because of top golf.

678
00:34:41.559 --> 00:34:44.159
<v Speaker 2>Yeah, well that's a phenomenon. You know, we've said the

679
00:34:44.199 --> 00:34:46.199
<v Speaker 2>two biggest things that happened to golf in the last

680
00:34:46.199 --> 00:34:51.079
<v Speaker 2>thirty years where Tiger was in COVID. COVID took participation

681
00:34:51.159 --> 00:34:54.280
<v Speaker 2>of golf to a level that you know, it was

682
00:34:54.719 --> 00:34:57.239
<v Speaker 2>all of a sudden, okay, not to be working from

683
00:34:57.280 --> 00:34:59.960
<v Speaker 2>home and getting around to golf in every day and stay,

684
00:35:00.280 --> 00:35:02.119
<v Speaker 2>I mean this island I live on is I mean

685
00:35:02.559 --> 00:35:04.880
<v Speaker 2>the influx of people here and the people you see

686
00:35:04.920 --> 00:35:08.760
<v Speaker 2>every day playing golf. I think participation in the game

687
00:35:08.840 --> 00:35:12.119
<v Speaker 2>is at all time high. Women's golf, I mean I

688
00:35:12.199 --> 00:35:15.599
<v Speaker 2>watch women's golf as much. I mean, honestly for people

689
00:35:15.639 --> 00:35:18.639
<v Speaker 2>like us, more relatable, how far they hit it, how

690
00:35:18.639 --> 00:35:22.800
<v Speaker 2>they play, stuff like that. But so's the that's the

691
00:35:22.960 --> 00:35:26.119
<v Speaker 2>tough problem is maybe people aren't watching golf as much

692
00:35:26.199 --> 00:35:29.719
<v Speaker 2>because they're out playing it. One's the no one skips

693
00:35:29.760 --> 00:35:34.079
<v Speaker 2>watching the Braves play to go play baseball. So I

694
00:35:34.079 --> 00:35:36.599
<v Speaker 2>would want to know why viewership is down? Is it

695
00:35:36.639 --> 00:35:40.320
<v Speaker 2>the product? Is it the viewership has changed? But that's

696
00:35:40.320 --> 00:35:42.360
<v Speaker 2>what I would be looking at as the PGA Tours.

697
00:35:42.559 --> 00:35:45.360
<v Speaker 2>Our product needs to be as good as it can be.

698
00:35:46.119 --> 00:35:49.159
<v Speaker 1>And golf on television on television is now better than

699
00:35:49.159 --> 00:35:52.760
<v Speaker 1>it's ever been because of things like top Tracer, where

700
00:35:52.760 --> 00:35:54.559
<v Speaker 1>you can follow the ball instead of just seeing this

701
00:35:54.599 --> 00:35:56.599
<v Speaker 1>little white dot flying through the air and not knowing

702
00:35:56.639 --> 00:35:57.280
<v Speaker 1>what it's doing.

703
00:35:57.519 --> 00:35:58.679
<v Speaker 2>Right, Yep, things like that.

704
00:35:58.760 --> 00:36:02.920
<v Speaker 1>So golf television is great. It's I would much rather

705
00:36:03.079 --> 00:36:06.840
<v Speaker 1>watch a tournament on TV than be there because it's

706
00:36:06.960 --> 00:36:10.039
<v Speaker 1>so fast paced, there's so much going on and you

707
00:36:10.079 --> 00:36:11.840
<v Speaker 1>can really follow what's going on. Oh.

708
00:36:11.880 --> 00:36:14.280
<v Speaker 2>Absolutely. We were talking about the you know, the Ryder

709
00:36:14.320 --> 00:36:15.880
<v Speaker 2>Cup the other day and the Ryder Cup's going to

710
00:36:15.920 --> 00:36:18.920
<v Speaker 2>be in New York, and there was some throwback that

711
00:36:19.000 --> 00:36:21.000
<v Speaker 2>I think one day ticket for the Ryder Cup is

712
00:36:21.000 --> 00:36:24.760
<v Speaker 2>seven hundred and fifty dollars and people that's outrageous. And

713
00:36:24.760 --> 00:36:27.000
<v Speaker 2>I said, well, it's fourteen hundred dollars to go stand

714
00:36:28.320 --> 00:36:31.800
<v Speaker 2>at the Yankee Stadium to watch the World Series. This

715
00:36:32.000 --> 00:36:34.000
<v Speaker 2>is the biggest event in golf. I mean bat and

716
00:36:34.000 --> 00:36:36.599
<v Speaker 2>the Masters, the two biggest avents in golf. Sure, And

717
00:36:36.599 --> 00:36:38.239
<v Speaker 2>there was some throwback and I said, well, if you've

718
00:36:38.239 --> 00:36:42.079
<v Speaker 2>ever been to a Ryder Cup and you really want

719
00:36:42.119 --> 00:36:45.039
<v Speaker 2>to watch it, watch it on TV because you're gonna

720
00:36:45.039 --> 00:36:47.400
<v Speaker 2>see every shot. You go to a Ryder Cup, Man,

721
00:36:47.480 --> 00:36:50.159
<v Speaker 2>the the excitement of being there. I tell everybody you've

722
00:36:50.159 --> 00:36:51.840
<v Speaker 2>got to go once. I mean, you got to feel

723
00:36:51.880 --> 00:36:54.679
<v Speaker 2>I've got the opportunity with Davis being captain twice and

724
00:36:54.800 --> 00:36:58.840
<v Speaker 2>being inside the ropes, and you can't measure the energy

725
00:36:59.159 --> 00:37:01.559
<v Speaker 2>you're seeing guys that are millionaires, that are so good

726
00:37:01.559 --> 00:37:07.480
<v Speaker 2>at golf, nervous shaking like you see nervous. Not many things,

727
00:37:07.960 --> 00:37:10.119
<v Speaker 2>I think, you know, the Majors and the Ryder Cup

728
00:37:10.119 --> 00:37:13.960
<v Speaker 2>are the only things that can evoke nervousness in these

729
00:37:14.239 --> 00:37:17.840
<v Speaker 2>powerhouses that we watch these guys. I mean, it's serious, right,

730
00:37:18.480 --> 00:37:22.800
<v Speaker 2>so in the sense that the viewership and the game

731
00:37:22.880 --> 00:37:26.920
<v Speaker 2>growing and all the opportunities. The only thing, like to say,

732
00:37:26.920 --> 00:37:31.280
<v Speaker 2>the TV product, there's too many commercials, I mean, show

733
00:37:31.360 --> 00:37:33.519
<v Speaker 2>some golf. The other thing I have a complaint with

734
00:37:33.760 --> 00:37:36.239
<v Speaker 2>is I want to see real golf because you know,

735
00:37:36.280 --> 00:37:38.639
<v Speaker 2>you see the three guys winning that week and they

736
00:37:38.679 --> 00:37:42.360
<v Speaker 2>are on fire. Right right, there's a guy shooting seventy four.

737
00:37:42.480 --> 00:37:44.599
<v Speaker 2>I want to see those shots too. Show me. God,

738
00:37:45.199 --> 00:37:47.239
<v Speaker 2>I don't need to see Scottie Scheffer type in a

739
00:37:47.239 --> 00:37:50.280
<v Speaker 2>three foot for par unless he misses it or something.

740
00:37:50.320 --> 00:37:52.159
<v Speaker 2>But he ain't going to. I want to go see

741
00:37:52.159 --> 00:37:53.920
<v Speaker 2>the guy just shanked one over in the woods.

742
00:37:54.360 --> 00:37:56.679
<v Speaker 1>I mean, but that's like watching our game. Do we

743
00:37:56.719 --> 00:37:57.800
<v Speaker 1>probably want to see what we.

744
00:37:57.760 --> 00:38:00.440
<v Speaker 2>Do outreach steel better. I mean, these guys the best

745
00:38:00.440 --> 00:38:02.679
<v Speaker 2>in the world, and they the ball, They shank balls,

746
00:38:02.679 --> 00:38:05.559
<v Speaker 2>they missed two photos, they make mistakes. And I always

747
00:38:05.559 --> 00:38:08.360
<v Speaker 2>tell people how hard this game is. And I'm going

748
00:38:08.440 --> 00:38:10.880
<v Speaker 2>to quote a staff but from one hundred and twenty

749
00:38:10.960 --> 00:38:16.280
<v Speaker 2>five yards, and I'm going to the average distance put

750
00:38:16.639 --> 00:38:19.039
<v Speaker 2>a tour player has for the year. I mean every player,

751
00:38:19.320 --> 00:38:21.079
<v Speaker 2>for every one hundred and twenty five yard shot. And

752
00:38:21.119 --> 00:38:24.440
<v Speaker 2>I have people go nine feet seven feet, it's twenty

753
00:38:24.440 --> 00:38:27.400
<v Speaker 2>four feet. So I played with guys and we're one

754
00:38:27.440 --> 00:38:29.400
<v Speaker 2>hundred and twenty five yards and they hit it thirty

755
00:38:29.440 --> 00:38:32.079
<v Speaker 2>feet and they lose their mind, and I'm like, dude,

756
00:38:32.159 --> 00:38:35.039
<v Speaker 2>that's incredible. You just did. What do you well?

757
00:38:35.039 --> 00:38:35.440
<v Speaker 1>On TV?

758
00:38:35.559 --> 00:38:37.360
<v Speaker 2>This guy hit it three feet in a row. I said,

759
00:38:37.440 --> 00:38:40.599
<v Speaker 2>that's the guy winning. He's unconscious. He doesn't know it.

760
00:38:40.760 --> 00:38:42.320
<v Speaker 2>I said, in two weeks, go watch him. He's not

761
00:38:42.360 --> 00:38:44.559
<v Speaker 2>gonna do that. But I would like to see that

762
00:38:44.719 --> 00:38:46.840
<v Speaker 2>kind of And again this is going to sound bad,

763
00:38:46.920 --> 00:38:50.000
<v Speaker 2>but there's there's a guy named John McGinnis, and nobody's

764
00:38:50.000 --> 00:38:51.320
<v Speaker 2>ever heard of this guy, and he's probably one of

765
00:38:51.320 --> 00:38:53.280
<v Speaker 2>the smartest guys in the game. But he played the tour,

766
00:38:53.519 --> 00:38:55.960
<v Speaker 2>really good player. You know, I would have him in

767
00:38:56.000 --> 00:39:00.239
<v Speaker 2>the eighteenth Tower. This is the funniest guy. He was

768
00:39:00.320 --> 00:39:02.719
<v Speaker 2>the game, He's played the game. But yet they take

769
00:39:02.800 --> 00:39:05.480
<v Speaker 2>guys because of their record. They're playing record. He's won

770
00:39:05.519 --> 00:39:08.280
<v Speaker 2>three majors. Let's let him talk about it. Well, you

771
00:39:08.320 --> 00:39:11.599
<v Speaker 2>don't no offense, but just being great that GoF does

772
00:39:11.679 --> 00:39:14.760
<v Speaker 2>not make you fun to listen to. And I've always

773
00:39:14.760 --> 00:39:18.760
<v Speaker 2>seen too. Yeah, I mean you see the thing with

774
00:39:18.800 --> 00:39:22.679
<v Speaker 2>the Eli Manning and those guys, and watch that's fun right,

775
00:39:22.960 --> 00:39:25.639
<v Speaker 2>it's just playing. But that's what I keep saying, is

776
00:39:25.679 --> 00:39:28.039
<v Speaker 2>that they got into this paradigm of like, okay, well

777
00:39:28.000 --> 00:39:30.360
<v Speaker 2>our announcer needs to be a major winner or he's

778
00:39:30.360 --> 00:39:32.159
<v Speaker 2>got to be this. They don't look and say, we've

779
00:39:32.159 --> 00:39:35.320
<v Speaker 2>got a guy that played the tour that you put

780
00:39:35.400 --> 00:39:37.400
<v Speaker 2>him in that booth. You will just cackle, you know

781
00:39:37.519 --> 00:39:40.280
<v Speaker 2>this laughter. And he's not being mean. It's like Gary

782
00:39:40.320 --> 00:39:48.280
<v Speaker 2>McCourt or Gary david Ardy. I could see what I

783
00:39:48.320 --> 00:39:50.320
<v Speaker 2>can see, what shot was hit. You don't need to

784
00:39:50.360 --> 00:39:52.920
<v Speaker 2>tell me what happened, tell me something funny about it,

785
00:39:53.000 --> 00:39:56.039
<v Speaker 2>or tell me you know. And that's why I I

786
00:39:56.119 --> 00:39:57.920
<v Speaker 2>want to European Tour in the morning. I love to

787
00:39:57.920 --> 00:40:01.480
<v Speaker 2>watch because those announcers that was a dreadful shot, that

788
00:40:01.559 --> 00:40:04.440
<v Speaker 2>was horrible, you know, because it was and these other

789
00:40:04.480 --> 00:40:07.519
<v Speaker 2>guys they'll say, well it slipped, obviously you had you know.

790
00:40:07.880 --> 00:40:12.760
<v Speaker 2>But again there's the common commentary needs to improve. And

791
00:40:12.800 --> 00:40:16.119
<v Speaker 2>I'm getting this not because of me. I just like you.

792
00:40:16.280 --> 00:40:18.280
<v Speaker 2>I'm being in the business. You wouldn't believe how many

793
00:40:18.280 --> 00:40:20.519
<v Speaker 2>people want to talk golf to me, and they will

794
00:40:20.519 --> 00:40:22.639
<v Speaker 2>tell me, Man, there's got to be less commercials. Man,

795
00:40:22.639 --> 00:40:24.280
<v Speaker 2>they got to show more golf. They got to quit.

796
00:40:24.880 --> 00:40:26.960
<v Speaker 2>So all this I've done is not just me coming

797
00:40:27.000 --> 00:40:30.239
<v Speaker 2>up with an idea. These are the golfer general public

798
00:40:30.320 --> 00:40:33.039
<v Speaker 2>that I'm around all the time, sitting around at a

799
00:40:33.079 --> 00:40:39.559
<v Speaker 2>bar listening, and I think the PGA Tour should listen more.

800
00:40:45.760 --> 00:40:50.760
<v Speaker 1>You talked about how COVID was so good. There were

801
00:40:50.760 --> 00:40:56.239
<v Speaker 1>two industries that really succeeded and thrived during COVID, and

802
00:40:56.280 --> 00:41:00.280
<v Speaker 1>that was golf and podcasting. I was on an island

803
00:41:00.400 --> 00:41:03.920
<v Speaker 1>pretty much by myself for many years before COVID, and

804
00:41:04.000 --> 00:41:05.679
<v Speaker 1>then when COVID came out, all of a sudden, there

805
00:41:05.679 --> 00:41:09.599
<v Speaker 1>are so many golf podcasts out there, and it's true

806
00:41:10.000 --> 00:41:15.400
<v Speaker 1>It's amazing what's going on and what people are saying

807
00:41:16.480 --> 00:41:18.400
<v Speaker 1>about it and the interest in it, and you're right

808
00:41:18.599 --> 00:41:23.000
<v Speaker 1>in so many different ways. I'm curious to know your

809
00:41:23.119 --> 00:41:32.960
<v Speaker 1>thought on why there is such a negative attitude towards Live.

810
00:41:33.960 --> 00:41:38.719
<v Speaker 1>Do you think it was because of financial or political?

811
00:41:39.679 --> 00:41:41.280
<v Speaker 1>You know a lot of people are calling it sport

812
00:41:41.440 --> 00:41:44.920
<v Speaker 1>washing that they kind of muscled their way in and

813
00:41:45.039 --> 00:41:49.760
<v Speaker 1>took some of the big names, which you know, I can't.

814
00:41:50.280 --> 00:41:52.840
<v Speaker 1>I really have a difficult time when people complain about

815
00:41:52.840 --> 00:41:57.760
<v Speaker 1>athletes getting paid a lot of money, because it's like, well,

816
00:41:58.199 --> 00:42:00.159
<v Speaker 1>should the money just be in the hands of the

817
00:42:00.159 --> 00:42:02.239
<v Speaker 1>owners of the team. I mean, you know, these guys

818
00:42:02.239 --> 00:42:05.000
<v Speaker 1>are the product, and sure they should get paid because

819
00:42:05.000 --> 00:42:08.599
<v Speaker 1>everybody's making money here. But with something like this, Live

820
00:42:08.679 --> 00:42:10.360
<v Speaker 1>came in and said, we're going to throw all this

821
00:42:10.480 --> 00:42:14.519
<v Speaker 1>money at these guys who you know, listen, you're playing

822
00:42:14.880 --> 00:42:17.199
<v Speaker 1>to earn a living. Well here, we're going to guarantee

823
00:42:17.239 --> 00:42:21.320
<v Speaker 1>your living now. And I may be misinterpreting this, but

824
00:42:21.360 --> 00:42:23.920
<v Speaker 1>we're going to guarantee your your grandchildren are and I

825
00:42:24.039 --> 00:42:26.559
<v Speaker 1>are going to have to work. And it's like, how

826
00:42:26.599 --> 00:42:28.960
<v Speaker 1>do you walk away from that? Going yeah, I don't

827
00:42:29.000 --> 00:42:30.800
<v Speaker 1>want to do that because I just want to win

828
00:42:30.800 --> 00:42:38.159
<v Speaker 1>a major. So what was it that was done wrong?

829
00:42:38.280 --> 00:42:40.440
<v Speaker 1>What if you had to redo, if you had a

830
00:42:40.559 --> 00:42:44.840
<v Speaker 1>mulligan on starting live again? How do you do it

831
00:42:44.920 --> 00:42:47.239
<v Speaker 1>so it doesn't upset so many people and you make

832
00:42:47.280 --> 00:42:47.719
<v Speaker 1>it work?

833
00:42:48.800 --> 00:42:51.280
<v Speaker 2>The simplest question in the world. People don't realize that

834
00:42:51.320 --> 00:42:53.360
<v Speaker 2>for years. This has been around for a while. This

835
00:42:53.559 --> 00:42:57.920
<v Speaker 2>concept has been around in the marketplace five six years.

836
00:42:58.400 --> 00:43:01.199
<v Speaker 2>And what people may not know is that this group

837
00:43:01.320 --> 00:43:03.400
<v Speaker 2>went to the PGA tour and tried to have a

838
00:43:03.440 --> 00:43:06.719
<v Speaker 2>meeting and say, listen, we went into the ecosystem, We've

839
00:43:06.760 --> 00:43:09.159
<v Speaker 2>got money, here's what we're wanting to do. How can

840
00:43:09.159 --> 00:43:11.679
<v Speaker 2>we work together? And some people say that the tour

841
00:43:11.719 --> 00:43:13.639
<v Speaker 2>didn't take it. I said, the tour didn't take a meeting.

842
00:43:14.519 --> 00:43:16.519
<v Speaker 2>They never took a meeting. So you want you want

843
00:43:16.559 --> 00:43:20.920
<v Speaker 2>to ultimate do over take the meeting. I always tell people,

844
00:43:20.920 --> 00:43:23.519
<v Speaker 2>if you've ever read the book or to War, before

845
00:43:23.559 --> 00:43:25.960
<v Speaker 2>you compete, before you attack your enemy, you should know

846
00:43:26.000 --> 00:43:28.719
<v Speaker 2>who they are. And this was serious stuff. So that

847
00:43:28.880 --> 00:43:31.840
<v Speaker 2>started it. That not taking the meeting was the original sin.

848
00:43:32.039 --> 00:43:35.119
<v Speaker 2>That's where happened. Second thing is they didn't they didn't

849
00:43:35.119 --> 00:43:36.599
<v Speaker 2>know it was true. They didn't know what it was real.

850
00:43:37.039 --> 00:43:38.960
<v Speaker 2>They for some reason stuff they're head in the sand

851
00:43:38.960 --> 00:43:40.559
<v Speaker 2>and said, well, this is never going to happen. These

852
00:43:40.559 --> 00:43:41.599
<v Speaker 2>players are not going to do that.

853
00:43:41.880 --> 00:43:46.079
<v Speaker 3>The PGA said that, yeah, yeah, I think there's a

854
00:43:46.719 --> 00:43:50.119
<v Speaker 3>there's i think an on air comment that said somehow

855
00:43:50.159 --> 00:43:52.599
<v Speaker 3>the players won't leave because they know what we'll do

856
00:43:52.679 --> 00:43:53.000
<v Speaker 3>to them.

857
00:43:54.039 --> 00:43:57.960
<v Speaker 2>And and so that happened. And then this next thing

858
00:43:58.119 --> 00:44:02.079
<v Speaker 2>was instead of once it happened, calling them up and say, hey, guys,

859
00:44:02.119 --> 00:44:04.519
<v Speaker 2>this is real. Let's find a way. This is fourteen

860
00:44:04.519 --> 00:44:07.480
<v Speaker 2>events a year now, this is not fifty events, and

861
00:44:07.519 --> 00:44:11.159
<v Speaker 2>it's a new product. It's different, and I'll get to

862
00:44:11.199 --> 00:44:13.239
<v Speaker 2>it in a second how this product could really work.

863
00:44:13.519 --> 00:44:17.519
<v Speaker 2>But their reaction to the tour the playbook was well,

864
00:44:17.559 --> 00:44:19.519
<v Speaker 2>we're going to run down the players at leave. We

865
00:44:19.559 --> 00:44:23.280
<v Speaker 2>will publicly admonish them and tell them they're kicked out,

866
00:44:23.320 --> 00:44:26.159
<v Speaker 2>they're banished. And those are the guys that you were

867
00:44:26.199 --> 00:44:28.960
<v Speaker 2>selling for your TV product. Remember we go back to that, like,

868
00:44:29.000 --> 00:44:31.559
<v Speaker 2>these are the guys that you didn't build this guy,

869
00:44:31.679 --> 00:44:35.639
<v Speaker 2>these were your products, Price and d Chambeaux, Brooks, DJ Sergio,

870
00:44:35.880 --> 00:44:40.320
<v Speaker 2>these were personalities. And so that started, and then they

871
00:44:40.400 --> 00:44:42.599
<v Speaker 2>just said you know what, We'll go after the source

872
00:44:42.639 --> 00:44:46.320
<v Speaker 2>of the money. This is Saudi Arabia. Okay, we'll go

873
00:44:46.360 --> 00:44:49.599
<v Speaker 2>after them because they do not eleven. Saudi Arabia was

874
00:44:49.639 --> 00:44:52.840
<v Speaker 2>behind an eleven. Well, I don't think so. I think

875
00:44:52.840 --> 00:44:54.320
<v Speaker 2>we'd a bomb them if they were behind it. I

876
00:44:54.360 --> 00:44:57.840
<v Speaker 2>think there were Saudi Arabian citizens on it that were radical,

877
00:44:58.679 --> 00:45:03.679
<v Speaker 2>but that was their The tour essentially mined their own regress.

878
00:45:06.559 --> 00:45:09.079
<v Speaker 2>In other words, they were the ones that turned it

879
00:45:09.119 --> 00:45:11.119
<v Speaker 2>into such a negative thing. They are the ones that

880
00:45:11.159 --> 00:45:13.760
<v Speaker 2>said this is blood money, I remember this and this,

881
00:45:14.039 --> 00:45:16.559
<v Speaker 2>and they put all the rhetoric out there. They hired

882
00:45:16.599 --> 00:45:19.760
<v Speaker 2>protesters to come protests from nine to eleven. Jay went

883
00:45:19.800 --> 00:45:23.599
<v Speaker 2>on I think he went on some Jim Natz and said,

884
00:45:23.840 --> 00:45:25.639
<v Speaker 2>you know one thing is you will never have to

885
00:45:25.679 --> 00:45:30.320
<v Speaker 2>be embarrassed to play for us. So they did it

886
00:45:30.320 --> 00:45:32.199
<v Speaker 2>to themselves. They're the ones that made it such a

887
00:45:32.199 --> 00:45:36.159
<v Speaker 2>dirty thing because Saudi Arabia is not just a ally

888
00:45:36.239 --> 00:45:39.039
<v Speaker 2>of America. They're married to us. I forget how much

889
00:45:39.119 --> 00:45:43.119
<v Speaker 2>they just spent with Raytheon, how much they mean they

890
00:45:44.079 --> 00:45:49.519
<v Speaker 2>their partners with America. I mean Aramco is the Arabian

891
00:45:49.559 --> 00:45:52.840
<v Speaker 2>American old company. So the tour did it to themselves,

892
00:45:53.440 --> 00:45:55.599
<v Speaker 2>and so they're the ones that turned the public tide.

893
00:45:55.599 --> 00:45:57.159
<v Speaker 2>I have people that come to I have one player

894
00:45:57.199 --> 00:45:58.920
<v Speaker 2>in the old tree that plays on LIB. I didn't

895
00:45:58.920 --> 00:46:01.000
<v Speaker 2>sell them to him. He was never tour member. He

896
00:46:01.079 --> 00:46:04.320
<v Speaker 2>earned his way. And I have people telling me enjoying

897
00:46:04.320 --> 00:46:06.559
<v Speaker 2>that blood. I've had pretty people here go you're enjoying

898
00:46:06.559 --> 00:46:08.199
<v Speaker 2>that blood money, and I'm like, what in the world

899
00:46:08.199 --> 00:46:11.119
<v Speaker 2>are you talking about. So they're the ones that created

900
00:46:11.119 --> 00:46:14.000
<v Speaker 2>it all, and that's why it's so shocking. A year

901
00:46:14.039 --> 00:46:16.519
<v Speaker 2>and a half ago, they make an announcement, well, we've

902
00:46:16.519 --> 00:46:18.679
<v Speaker 2>got a framework agreement now to partner with them.

903
00:46:19.480 --> 00:46:22.159
<v Speaker 1>Well what's those shocking systems.

904
00:46:22.400 --> 00:46:25.800
<v Speaker 2>When they partner with them? The same people that you

905
00:46:26.800 --> 00:46:29.280
<v Speaker 2>banished from the tour for taking their money, now you're

906
00:46:29.280 --> 00:46:30.960
<v Speaker 2>going to take their money because you made a lot

907
00:46:30.960 --> 00:46:34.400
<v Speaker 2>of bad decisions. So yeah, the do over was take

908
00:46:34.440 --> 00:46:39.320
<v Speaker 2>the meeting. And it goes back to their success created

909
00:46:39.360 --> 00:46:43.079
<v Speaker 2>blind spots, and so let's go to the LIB model.

910
00:46:44.559 --> 00:46:46.199
<v Speaker 2>I tell people all the time, the live model. If

911
00:46:46.199 --> 00:46:47.880
<v Speaker 2>you've ever been to one, and I've been to several,

912
00:46:47.920 --> 00:46:50.679
<v Speaker 2>and they're really fine. They're exciting, the players are excited

913
00:46:50.679 --> 00:46:54.000
<v Speaker 2>to be there, and it's a team concept. Team GoF works,

914
00:46:54.559 --> 00:46:56.280
<v Speaker 2>but we're the team GoF. I think they made a

915
00:46:56.280 --> 00:46:59.960
<v Speaker 2>mistake is had the tour partner with them from the beginning.

916
00:47:00.039 --> 00:47:02.880
<v Speaker 2>And let's say, let's do this. Let's have an Irish team,

917
00:47:03.199 --> 00:47:05.920
<v Speaker 2>Let's have a South African team, Let's have a Mexican team,

918
00:47:05.920 --> 00:47:08.639
<v Speaker 2>a Spanish team, a South Korean team, a Canadian team.

919
00:47:08.920 --> 00:47:10.880
<v Speaker 2>We'll have a Texas team, We'll have a Sea Island team,

920
00:47:10.920 --> 00:47:14.000
<v Speaker 2>We'll have a California team, and fourteen times a year

921
00:47:14.960 --> 00:47:16.800
<v Speaker 2>we will get together. And this is kind of like

922
00:47:16.840 --> 00:47:19.800
<v Speaker 2>a Ryder Cup instead of in USA and Europe. Now

923
00:47:19.840 --> 00:47:21.920
<v Speaker 2>we're going to show up at a Dare matter and

924
00:47:22.039 --> 00:47:24.760
<v Speaker 2>all these teams from around the cunt world are coming

925
00:47:24.760 --> 00:47:27.800
<v Speaker 2>to play the Irish team. How many T shirts and

926
00:47:27.920 --> 00:47:31.280
<v Speaker 2>hats of that Hirish jerseys which you sell? And no

927
00:47:31.360 --> 00:47:34.880
<v Speaker 2>one understands the licensing concept behind this. I think five

928
00:47:34.920 --> 00:47:37.920
<v Speaker 2>point seven billion dollars is spent every year in college

929
00:47:37.920 --> 00:47:41.760
<v Speaker 2>football licensed merchandise. Maybe it's four point seven, it's a lot.

930
00:47:43.119 --> 00:47:46.039
<v Speaker 2>There's never been a licensing opportunity in golf until this.

931
00:47:46.519 --> 00:47:50.320
<v Speaker 2>There is with the Ryder Cup, which happens every two years.

932
00:47:50.800 --> 00:47:54.719
<v Speaker 2>We'll think about having an event. Let's say you hold

933
00:47:54.719 --> 00:48:00.920
<v Speaker 2>an event at Bethpage Black and it's the Americans Texas,

934
00:48:01.079 --> 00:48:05.760
<v Speaker 2>Sea Island, Scottsdale versus Ireland. Here comes Rory McElroy and

935
00:48:05.800 --> 00:48:08.719
<v Speaker 2>Sean take the best players from those countries like we

936
00:48:08.760 --> 00:48:11.159
<v Speaker 2>do with the Ryder Cup, and do it fourteen times

937
00:48:11.159 --> 00:48:14.000
<v Speaker 2>a year. How about that Australian team show up to

938
00:48:14.079 --> 00:48:18.760
<v Speaker 2>play the Australian team in Australia Ireland and you want

939
00:48:18.800 --> 00:48:22.239
<v Speaker 2>to see the fan base because it would not make

940
00:48:22.880 --> 00:48:25.039
<v Speaker 2>the Ryder Cup irrelement because the Ryder Cup is always

941
00:48:25.079 --> 00:48:26.760
<v Speaker 2>going to be a Ryder Cup, but it would be

942
00:48:26.760 --> 00:48:29.239
<v Speaker 2>a chance to each country to show up because it

943
00:48:29.360 --> 00:48:31.960
<v Speaker 2>used to be the Ryder Cup was just against Europe

944
00:48:32.239 --> 00:48:36.079
<v Speaker 2>or against Great Britain. There wasn't enough competition back then,

945
00:48:36.159 --> 00:48:38.599
<v Speaker 2>so they said we'll add more people. Well, now there's

946
00:48:38.639 --> 00:48:41.840
<v Speaker 2>stuff competition for every country to have a team. And

947
00:48:41.880 --> 00:48:43.719
<v Speaker 2>then people go, well, these guys would have to play

948
00:48:43.719 --> 00:48:46.239
<v Speaker 2>too much golf, and I said, wait a minute. There

949
00:48:46.280 --> 00:48:48.119
<v Speaker 2>could be more than four players on each team. You

950
00:48:48.159 --> 00:48:52.039
<v Speaker 2>could have eight players from Ireland on the team and

951
00:48:52.079 --> 00:48:54.159
<v Speaker 2>they don't just like any other sports, they don't play

952
00:48:54.199 --> 00:48:57.880
<v Speaker 2>every match. That would have grown the game. That would

953
00:48:57.920 --> 00:49:00.760
<v Speaker 2>have taken stuff to South Korea coming in the TV

954
00:49:00.920 --> 00:49:03.559
<v Speaker 2>product would have been off the charts. Who would not

955
00:49:03.599 --> 00:49:06.000
<v Speaker 2>be wearing if you're from Ireland, would not be wearing

956
00:49:06.840 --> 00:49:12.079
<v Speaker 2>their merchandise. Now, the naming, the majestics and the whatever,

957
00:49:12.599 --> 00:49:14.159
<v Speaker 2>I just don't think it's going to work. I mean,

958
00:49:14.199 --> 00:49:17.599
<v Speaker 2>the braves work and the match work, but I think

959
00:49:17.719 --> 00:49:20.880
<v Speaker 2>we it needed to be a more national type situation.

960
00:49:20.960 --> 00:49:24.920
<v Speaker 2>Now the Australian team is Australian and if you go

961
00:49:25.000 --> 00:49:27.280
<v Speaker 2>to the event, they eat dinner together, they practice together,

962
00:49:27.320 --> 00:49:29.960
<v Speaker 2>They're having so much fun they all eat together. It's

963
00:49:30.000 --> 00:49:32.760
<v Speaker 2>a wonderful product, it really is. Does it replace the

964
00:49:32.800 --> 00:49:37.119
<v Speaker 2>PGA Tour? No, it's different. The Savannah bananas does not

965
00:49:37.159 --> 00:49:40.079
<v Speaker 2>replace the Atlanta Braves. It's a different product. But guess

966
00:49:40.079 --> 00:49:43.480
<v Speaker 2>what it does. Someone that goes and sees anything in

967
00:49:43.519 --> 00:49:46.800
<v Speaker 2>goth enjoys it grows the game. And that's where that's

968
00:49:46.840 --> 00:49:49.480
<v Speaker 2>where all this went wrong, is what growing the game

969
00:49:50.519 --> 00:49:55.360
<v Speaker 2>makes everyone's life better? Right? So the do over take

970
00:49:55.360 --> 00:49:58.000
<v Speaker 2>the meeting several years ago. Don't look at it like

971
00:49:58.079 --> 00:50:00.079
<v Speaker 2>this is an attack on our business. Look at it

972
00:50:00.119 --> 00:50:02.760
<v Speaker 2>is what can they offer us? You imagine if they

973
00:50:02.760 --> 00:50:04.920
<v Speaker 2>came in with the billions of dollars that they have

974
00:50:05.639 --> 00:50:08.079
<v Speaker 2>put it into the hands of the PGA Tour and

975
00:50:08.159 --> 00:50:10.639
<v Speaker 2>then through their contacts, went around the world and grew

976
00:50:10.639 --> 00:50:13.039
<v Speaker 2>the game. Now I don't know if we can get

977
00:50:13.039 --> 00:50:16.679
<v Speaker 2>the two passback in the tube. You know, I've had

978
00:50:16.719 --> 00:50:19.039
<v Speaker 2>players tell me, well, Bryson D. Schambau wants to come

979
00:50:19.039 --> 00:50:20.840
<v Speaker 2>play on my event, He's going to have to pay

980
00:50:20.840 --> 00:50:23.199
<v Speaker 2>a penalty. And I'm like, wait a minute, if he

981
00:50:23.239 --> 00:50:26.599
<v Speaker 2>plays in your event, the event's better, I said. And

982
00:50:26.679 --> 00:50:28.599
<v Speaker 2>I told him, guy, I said, you probably got a

983
00:50:28.599 --> 00:50:30.679
<v Speaker 2>better chance of having to pay Bryson D. Champeau out

984
00:50:30.679 --> 00:50:32.840
<v Speaker 2>and the parent's fee to play in your tournament, then

985
00:50:32.880 --> 00:50:34.360
<v Speaker 2>you do. He don't have me to play a penalty

986
00:50:34.480 --> 00:50:37.400
<v Speaker 2>because you don't remember your product now, PGA Tour is

987
00:50:37.440 --> 00:50:42.480
<v Speaker 2>a for profit, for profit, so why would someone pay

988
00:50:42.639 --> 00:50:47.760
<v Speaker 2>penalty to come help your product better. It's been mindless

989
00:50:47.760 --> 00:50:50.679
<v Speaker 2>as far as I'm concerned. And no, and maybe there

990
00:50:50.719 --> 00:50:52.480
<v Speaker 2>have been meeting a lot. I know Jay was over

991
00:50:52.519 --> 00:50:54.039
<v Speaker 2>and I think he's been over in so Awid the

992
00:50:54.039 --> 00:50:56.119
<v Speaker 2>ABA last week, and I hear things are moving along.

993
00:50:56.840 --> 00:50:58.760
<v Speaker 2>But how do you get the public to say, hey,

994
00:50:59.079 --> 00:51:00.960
<v Speaker 2>I know we said this is blood money but we're

995
00:51:00.960 --> 00:51:02.719
<v Speaker 2>going to take it now because we're for profit and

996
00:51:02.760 --> 00:51:04.039
<v Speaker 2>I still want to make a lot of money.

997
00:51:04.559 --> 00:51:05.679
<v Speaker 1>Yeah.

998
00:51:05.960 --> 00:51:09.000
<v Speaker 2>Yeah, someone's gonna have to step in. Someone is going

999
00:51:09.079 --> 00:51:11.719
<v Speaker 2>to have to step in and save this game. I

1000
00:51:11.719 --> 00:51:14.960
<v Speaker 2>don't know how it works. If it's the Augusta National.

1001
00:51:15.199 --> 00:51:17.920
<v Speaker 2>If I told somebody one time you think money matters,

1002
00:51:18.360 --> 00:51:22.039
<v Speaker 2>Augusta National could say, hey, there's no price, there's no purse.

1003
00:51:22.559 --> 00:51:26.199
<v Speaker 2>All you're playing for is a green jacket. Everyone shows up.

1004
00:51:26.679 --> 00:51:30.239
<v Speaker 2>You bet that's legacy. So and the other thing. Are

1005
00:51:30.280 --> 00:51:33.119
<v Speaker 2>any of my players worried about how much money they're making.

1006
00:51:33.239 --> 00:51:35.400
<v Speaker 2>I never hear it. These guys will all tell you

1007
00:51:36.719 --> 00:51:39.800
<v Speaker 2>I made more money. I could different dream of playing golf. Like,

1008
00:51:40.280 --> 00:51:42.239
<v Speaker 2>they're not in there going give me more money. I've

1009
00:51:42.559 --> 00:51:45.159
<v Speaker 2>had a client. Look, they want to make more, but

1010
00:51:45.239 --> 00:51:46.719
<v Speaker 2>what are they going to do with it? I mean,

1011
00:51:47.320 --> 00:51:50.480
<v Speaker 2>fly a bigger jet. I mean, and they play what

1012
00:51:50.559 --> 00:51:54.360
<v Speaker 2>twenty five weeks a year? I mean, I got cat.

1013
00:51:54.400 --> 00:51:58.360
<v Speaker 2>There's caddies making millions of dollars now and they're working

1014
00:51:58.440 --> 00:52:02.119
<v Speaker 2>twenty five weeks a year. Uh, I missed my call

1015
00:52:02.199 --> 00:52:04.519
<v Speaker 2>in I could maybe I could have caddied because I

1016
00:52:04.559 --> 00:52:09.119
<v Speaker 2>do about the same job so yeah, this, I don't

1017
00:52:09.119 --> 00:52:11.400
<v Speaker 2>know what happened. I don't know where it all went wrong,

1018
00:52:11.440 --> 00:52:13.519
<v Speaker 2>where nobody said, let's look at this in a more

1019
00:52:13.559 --> 00:52:16.039
<v Speaker 2>macro way. Maybe this isn't an attack on this, Maybe

1020
00:52:16.079 --> 00:52:18.840
<v Speaker 2>this is an opportunity to really grow the game. I

1021
00:52:18.880 --> 00:52:21.519
<v Speaker 2>just think again, I'll go back. Success created so many

1022
00:52:21.519 --> 00:52:25.480
<v Speaker 2>blind spots within the PJ tour headquarters is they didn't

1023
00:52:25.519 --> 00:52:28.960
<v Speaker 2>know how to react, and now did their reaction. No

1024
00:52:28.960 --> 00:52:31.320
<v Speaker 2>matter what they do now they're kind of trapped either way.

1025
00:52:31.360 --> 00:52:34.079
<v Speaker 2>They've mined their regress. They now that they take the

1026
00:52:34.119 --> 00:52:36.880
<v Speaker 2>money from over there, they've got to answer the questions

1027
00:52:36.960 --> 00:52:39.960
<v Speaker 2>why you and not them? How could you be so

1028
00:52:40.079 --> 00:52:42.599
<v Speaker 2>mad at Brooks Keptka taking money from them, and now

1029
00:52:42.920 --> 00:52:46.079
<v Speaker 2>you're taking Where did you get? Where is your rights

1030
00:52:46.079 --> 00:52:48.360
<v Speaker 2>different than them? So I don't know. And it's like

1031
00:52:48.400 --> 00:52:50.079
<v Speaker 2>I say, Kim, we get the two pace back in

1032
00:52:50.119 --> 00:52:52.400
<v Speaker 2>the tube. Because there's a lot of people to this

1033
00:52:52.480 --> 00:52:54.559
<v Speaker 2>day that tell me if they do a deal with PIFF,

1034
00:52:54.599 --> 00:52:57.119
<v Speaker 2>they'll never watch PJ. Tor Gain had that said to me,

1035
00:52:57.519 --> 00:53:00.760
<v Speaker 2>and I'm like, you know, I don't think you know,

1036
00:53:00.800 --> 00:53:03.000
<v Speaker 2>America is an incredible country, but I don't think we're

1037
00:53:03.800 --> 00:53:06.360
<v Speaker 2>I don't think we're like sinless in life. I don't

1038
00:53:06.480 --> 00:53:10.199
<v Speaker 2>We've probably done some things as bad as every other country.

1039
00:53:10.280 --> 00:53:13.480
<v Speaker 2>I just think, you know, I always tell people Japan

1040
00:53:13.679 --> 00:53:19.880
<v Speaker 2>bombed US in nineteen forty one, okay, and we have

1041
00:53:20.000 --> 00:53:23.840
<v Speaker 2>toyotas and we have Sony TVs and we time pass

1042
00:53:23.920 --> 00:53:26.639
<v Speaker 2>us and things change, and you know, I always tell people,

1043
00:53:26.639 --> 00:53:29.119
<v Speaker 2>you know, And I'm not gonna get in religion, but

1044
00:53:29.519 --> 00:53:33.079
<v Speaker 2>you know, forgiveness and had we turned our cheek in

1045
00:53:33.199 --> 00:53:34.840
<v Speaker 2>nine to eleven and said, you know what, we're going

1046
00:53:34.880 --> 00:53:37.159
<v Speaker 2>to strengthen our borders, We're going to let this happen.

1047
00:53:38.760 --> 00:53:41.719
<v Speaker 2>But to just go create more terrorists against us again,

1048
00:53:41.920 --> 00:53:43.280
<v Speaker 2>I'm not going to get into all that, but this

1049
00:53:43.320 --> 00:53:46.880
<v Speaker 2>is what I'm saying is where did you get to

1050
00:53:46.920 --> 00:53:51.239
<v Speaker 2>the point that where another goth league would cause you

1051
00:53:51.280 --> 00:53:55.079
<v Speaker 2>to react to a point before you hurt yourself? Right?

1052
00:53:55.920 --> 00:53:57.679
<v Speaker 2>I mean, it would make it, don't I don't talk

1053
00:53:57.760 --> 00:53:59.480
<v Speaker 2>to any business man that says this is the thing

1054
00:53:59.519 --> 00:54:01.400
<v Speaker 2>to do. And you know the funny thing about all

1055
00:54:01.440 --> 00:54:05.920
<v Speaker 2>this and this is so here's the tour and now

1056
00:54:06.000 --> 00:54:07.960
<v Speaker 2>they're going to they got one point five billion dollars

1057
00:54:08.000 --> 00:54:10.199
<v Speaker 2>in investment, and now let's go say they do a

1058
00:54:10.239 --> 00:54:13.800
<v Speaker 2>deal with with Lift and they get all this money.

1059
00:54:14.239 --> 00:54:20.559
<v Speaker 2>Who says another tour doesn't show, Well, who's there's demand

1060
00:54:21.320 --> 00:54:23.960
<v Speaker 2>any business that there's a man in. So I look

1061
00:54:24.000 --> 00:54:26.559
<v Speaker 2>at it as like, what happens if another competitor shows

1062
00:54:26.599 --> 00:54:30.920
<v Speaker 2>up with another tour? What do you do now? I mean,

1063
00:54:32.400 --> 00:54:34.239
<v Speaker 2>I don't know. So it's one of those things that,

1064
00:54:35.559 --> 00:54:37.199
<v Speaker 2>again I'm not the smartest guy in the world. I'm

1065
00:54:37.239 --> 00:54:39.400
<v Speaker 2>going on based on my experience in the game and

1066
00:54:39.440 --> 00:54:42.760
<v Speaker 2>watching the game and watching players, is that it seemed

1067
00:54:42.760 --> 00:54:45.360
<v Speaker 2>to me the PGA Tour was more worried about keeping

1068
00:54:45.440 --> 00:54:47.320
<v Speaker 2>their jobs than growing the game.

1069
00:54:53.960 --> 00:54:56.760
<v Speaker 1>I can't recap everything we've just done, but the concept

1070
00:54:56.800 --> 00:55:01.320
<v Speaker 1>of team golf has not the way Live is doing it.

1071
00:55:01.400 --> 00:55:03.559
<v Speaker 1>I just I just never understood it. I don't know

1072
00:55:03.599 --> 00:55:06.360
<v Speaker 1>what they're doing, but the but the idea of doing

1073
00:55:06.440 --> 00:55:09.639
<v Speaker 1>it regionally. Like you know, you said the Braves and

1074
00:55:09.639 --> 00:55:13.719
<v Speaker 1>the Mets, that's fine, but they're not the Coca Cola Braves, right,

1075
00:55:14.079 --> 00:55:17.000
<v Speaker 1>And they're not the New York Life Mets, they're the

1076
00:55:17.079 --> 00:55:22.280
<v Speaker 1>New York They're regional. So a team for each country

1077
00:55:22.559 --> 00:55:27.159
<v Speaker 1>makes so much more sense. And then in the United States, California, Texas,

1078
00:55:27.480 --> 00:55:32.320
<v Speaker 1>New York, Arizona. Yes, you have those teams, right, and

1079
00:55:32.360 --> 00:55:36.880
<v Speaker 1>then all of a sudden, as you were clearly explaining here,

1080
00:55:37.400 --> 00:55:42.679
<v Speaker 1>it's a merchandise bonanza. Oh and that's the whole point.

1081
00:55:42.760 --> 00:55:47.199
<v Speaker 1>I mean, why did college football, you know, West Coast teams,

1082
00:55:47.199 --> 00:55:49.960
<v Speaker 1>the Pac twelve broke up because they were looking to

1083
00:55:50.079 --> 00:55:55.119
<v Speaker 1>generate more revenue. Okay, I can accept that, right, you could,

1084
00:55:55.159 --> 00:55:57.199
<v Speaker 1>and and most people can accept. Yeah, they want to

1085
00:55:57.199 --> 00:55:59.960
<v Speaker 1>make more money. But when someone throws money at it,

1086
00:56:00.239 --> 00:56:04.960
<v Speaker 1>they're against it. It really is mind blowing. But they

1087
00:56:04.960 --> 00:56:05.599
<v Speaker 1>did it wrong.

1088
00:56:06.559 --> 00:56:10.559
<v Speaker 2>We talked about in business schools for so long. They

1089
00:56:11.239 --> 00:56:14.559
<v Speaker 2>and again I'm not trying to be Look, I'm just

1090
00:56:14.760 --> 00:56:17.519
<v Speaker 2>stating the truth. It's wrong. They did it the wrong way.

1091
00:56:17.559 --> 00:56:19.960
<v Speaker 2>And if and if anybody can tell me it wants

1092
00:56:20.000 --> 00:56:22.119
<v Speaker 2>to call me and say, hey, let me show you

1093
00:56:22.159 --> 00:56:25.079
<v Speaker 2>what we did, right, I'll tell you. But I've got

1094
00:56:25.159 --> 00:56:28.360
<v Speaker 2>tour players that I represent that have less opportunities, that

1095
00:56:28.360 --> 00:56:31.639
<v Speaker 2>are in a living now on the PGA tour, which

1096
00:56:31.679 --> 00:56:35.679
<v Speaker 2>there are members of, and so how can you tell

1097
00:56:35.719 --> 00:56:40.440
<v Speaker 2>me that you're not serving your membership by taking away

1098
00:56:40.480 --> 00:56:42.920
<v Speaker 2>opportunities and that it's going to make it a better product.

1099
00:56:43.119 --> 00:56:45.519
<v Speaker 2>And then they tell you they're doing this because of

1100
00:56:45.559 --> 00:56:48.320
<v Speaker 2>the pace of play. I go, wait a minute, you

1101
00:56:48.320 --> 00:56:50.920
<v Speaker 2>have rules against that. But you know what, I don't

1102
00:56:51.000 --> 00:56:53.320
<v Speaker 2>know how many people have ever been fined. But you

1103
00:56:53.440 --> 00:56:55.920
<v Speaker 2>find a guy here's coming down the stretch and he's

1104
00:56:56.599 --> 00:56:59.400
<v Speaker 2>he's slower, and he's getting ready to win two million

1105
00:56:59.440 --> 00:57:02.000
<v Speaker 2>dollars if you wins, and you're gonna find him ten grand.

1106
00:57:02.039 --> 00:57:04.599
<v Speaker 2>You think he cares, he and he goes get He's

1107
00:57:04.599 --> 00:57:06.039
<v Speaker 2>gonna get that fine a week later.

1108
00:57:07.000 --> 00:57:07.199
<v Speaker 1>Right.

1109
00:57:07.280 --> 00:57:11.119
<v Speaker 2>So now the new product in GoF is going to

1110
00:57:11.199 --> 00:57:13.800
<v Speaker 2>have to get faster, it's going to have to be

1111
00:57:13.880 --> 00:57:16.960
<v Speaker 2>more palatable to watch. You're going to see more golf

1112
00:57:18.320 --> 00:57:22.719
<v Speaker 2>and I don't know how they can get that. And again, look,

1113
00:57:22.800 --> 00:57:24.960
<v Speaker 2>I gotta tell you something. The PGA Tour when COVID hit,

1114
00:57:26.880 --> 00:57:29.239
<v Speaker 2>they did one of the best jobs in the history

1115
00:57:29.280 --> 00:57:31.639
<v Speaker 2>of anybody. They got those guys back out there playing.

1116
00:57:31.760 --> 00:57:35.000
<v Speaker 2>It was an amazing thing. I mean, j Monahan got

1117
00:57:35.079 --> 00:57:37.360
<v Speaker 2>that COVID hit. I mean, we're all out of work.

1118
00:57:37.400 --> 00:57:40.519
<v Speaker 2>I mean we're sitting here like everybody. Now they got

1119
00:57:40.639 --> 00:57:43.679
<v Speaker 2>they got God, we had testing. We were back playing

1120
00:57:43.679 --> 00:57:48.000
<v Speaker 2>golf so fast, which was great for people playing golf.

1121
00:57:48.400 --> 00:57:50.440
<v Speaker 2>And you would think, man, they've got it. This is

1122
00:57:50.480 --> 00:57:53.639
<v Speaker 2>so incredible that they could pull that off. And probably

1123
00:57:53.719 --> 00:57:56.199
<v Speaker 2>one of the best things that's ever happened in business

1124
00:57:56.239 --> 00:57:58.360
<v Speaker 2>followed up, but probably the worst thing that's ever happened

1125
00:57:58.360 --> 00:58:01.320
<v Speaker 2>in business. And there's nothing you can do to deny it.

1126
00:58:02.280 --> 00:58:06.000
<v Speaker 2>And I don't you know. People ask me what should happen.

1127
00:58:06.039 --> 00:58:09.280
<v Speaker 2>I said, well, they should just come out and say, hey, guys, everybody,

1128
00:58:09.480 --> 00:58:11.280
<v Speaker 2>we made mistakes. Let me sell you what we did wrong.

1129
00:58:11.320 --> 00:58:13.440
<v Speaker 2>We should have took the meeting, we shouldn't have been

1130
00:58:13.440 --> 00:58:16.239
<v Speaker 2>so vile, we shouldn't have attacked them, we shouldn't have

1131
00:58:16.239 --> 00:58:18.119
<v Speaker 2>done these things, and we would like, we want you

1132
00:58:18.119 --> 00:58:19.599
<v Speaker 2>to forget this. And what we're gonna do now is

1133
00:58:19.599 --> 00:58:21.960
<v Speaker 2>we're gonna start up members of the PJ Tour. We're

1134
00:58:21.960 --> 00:58:24.239
<v Speaker 2>gonna do everything we can to create as many opportunities

1135
00:58:24.239 --> 00:58:26.719
<v Speaker 2>for you to play as possible, so as much money

1136
00:58:26.760 --> 00:58:29.920
<v Speaker 2>as possible, but not more money than it's possible. And

1137
00:58:30.000 --> 00:58:32.719
<v Speaker 2>that's where if I go back to if I was

1138
00:58:32.760 --> 00:58:34.400
<v Speaker 2>running the tour, first thing I do is say, okay,

1139
00:58:34.440 --> 00:58:36.679
<v Speaker 2>let's show you where we messed up. Okay, we're going

1140
00:58:36.719 --> 00:58:39.960
<v Speaker 2>to back up, try to get the public to understand

1141
00:58:40.000 --> 00:58:44.960
<v Speaker 2>what we did wrong. Do not be tear up Saudi

1142
00:58:45.000 --> 00:58:49.159
<v Speaker 2>Arabia because that's where the money came from. When you've

1143
00:58:49.159 --> 00:58:52.199
<v Speaker 2>got how much money FedEx, which is the PJ Tour's

1144
00:58:52.199 --> 00:58:55.599
<v Speaker 2>biggest sponsor, how much business they do in Saudi Arabia,

1145
00:58:55.920 --> 00:58:58.119
<v Speaker 2>I just I just every time I look around, like,

1146
00:58:58.159 --> 00:59:01.800
<v Speaker 2>do you think this is not a global economy? And

1147
00:59:01.880 --> 00:59:03.719
<v Speaker 2>I know you don't want you know, we want to

1148
00:59:03.800 --> 00:59:05.719
<v Speaker 2>judge where money comes from and all this stuff, But

1149
00:59:05.760 --> 00:59:07.840
<v Speaker 2>that was nothing to do about where it was really

1150
00:59:07.840 --> 00:59:10.239
<v Speaker 2>coming from. That was just an attack point. They just

1151
00:59:10.280 --> 00:59:12.519
<v Speaker 2>were pulling things out the bag. How can we make

1152
00:59:12.559 --> 00:59:15.360
<v Speaker 2>them look worse? How can we destroy their product? We

1153
00:59:15.400 --> 00:59:17.440
<v Speaker 2>will not let them out. We're ranking points. We will

1154
00:59:17.480 --> 00:59:21.960
<v Speaker 2>do this. I mean that that's not good business. It's

1155
00:59:22.000 --> 00:59:24.679
<v Speaker 2>not good business. Now, maybe it works in the steel industry,

1156
00:59:24.760 --> 00:59:27.000
<v Speaker 2>or maybe it works if it's the mob, but it

1157
00:59:27.039 --> 00:59:30.079
<v Speaker 2>doesn't work in business. And now when you're when your

1158
00:59:30.360 --> 00:59:33.280
<v Speaker 2>customer is is the US public or the world public,

1159
00:59:35.360 --> 00:59:37.280
<v Speaker 2>everything you did should have been looked at how does

1160
00:59:37.320 --> 00:59:41.800
<v Speaker 2>it affect them? Like and if and if it was

1161
00:59:41.840 --> 00:59:44.320
<v Speaker 2>such a bad product as they said it never works

1162
00:59:44.320 --> 00:59:46.679
<v Speaker 2>and team GoF doesn't work, and if it was such

1163
00:59:46.679 --> 00:59:48.840
<v Speaker 2>a bad product. Then why did you compete with them?

1164
00:59:49.000 --> 00:59:52.239
<v Speaker 2>Let them go? And now we've got this new thing,

1165
00:59:52.360 --> 00:59:54.280
<v Speaker 2>you know, the Tomorrow's Golf League. I don't know if

1166
00:59:54.280 --> 00:59:56.880
<v Speaker 2>you know about what that is. You know, ye.

1167
00:59:58.559 --> 01:00:01.199
<v Speaker 1>Not. I haven't really dug into it.

1168
01:00:01.199 --> 01:00:04.920
<v Speaker 2>It's the Atlanta Drive Lucas Glover where Michelant. Lucas Glover

1169
01:00:05.039 --> 01:00:08.400
<v Speaker 2>is on the Atlanta Drive owned by Arthur Blank, who

1170
01:00:08.480 --> 01:00:11.440
<v Speaker 2>owns the Atlanta Falcons. There you go, Atlanta Drive. You

1171
01:00:11.480 --> 01:00:13.400
<v Speaker 2>should see the swag. It's cool. They're going to play

1172
01:00:13.440 --> 01:00:16.320
<v Speaker 2>indoor outdoor golf at a stadium on Monday and Tuesday

1173
01:00:16.360 --> 01:00:19.360
<v Speaker 2>nights in the winter. Tiger Woods is involved. Rory's in Bob,

1174
01:00:20.039 --> 01:00:22.320
<v Speaker 2>I don't. I think it's an awesome concept. I think

1175
01:00:22.320 --> 01:00:26.280
<v Speaker 2>it's going to be fun. But if team golf doesn't work,

1176
01:00:26.360 --> 01:00:28.280
<v Speaker 2>then why are we doing team golf? Like Lucas is

1177
01:00:28.280 --> 01:00:30.440
<v Speaker 2>on a team with Billy of Horshall and Justin Thomas,

1178
01:00:32.599 --> 01:00:36.880
<v Speaker 2>So none of it makes sense to me. I think

1179
01:00:36.920 --> 01:00:39.519
<v Speaker 2>team golf is the most wonderful thing in the world.

1180
01:00:39.599 --> 01:00:41.119
<v Speaker 2>And you know, they came out and said team golf

1181
01:00:41.159 --> 01:00:44.039
<v Speaker 2>doesn't work, and it's only three rounds. You can't define

1182
01:00:44.039 --> 01:00:46.639
<v Speaker 2>a champion in three rounds. I said, college golf is

1183
01:00:46.639 --> 01:00:49.719
<v Speaker 2>a team sport. It's been playing three rounds for history.

1184
01:00:50.119 --> 01:00:51.800
<v Speaker 1>So interesting amateur golf, you know.

1185
01:00:52.280 --> 01:00:56.239
<v Speaker 2>And so so where is it going to go? I

1186
01:00:56.280 --> 01:00:58.360
<v Speaker 2>really don't know. I think there is going to be

1187
01:00:58.360 --> 01:01:04.199
<v Speaker 2>an agreement between the two. But is it still a

1188
01:01:04.199 --> 01:01:09.039
<v Speaker 2>great product or have they just survived and their membership

1189
01:01:09.639 --> 01:01:13.639
<v Speaker 2>who they work for? Taking opportunities from these guys, you know,

1190
01:01:13.679 --> 01:01:20.000
<v Speaker 2>for thirty forty years on Wednesday for free players playing

1191
01:01:20.039 --> 01:01:22.719
<v Speaker 2>pro ams four or five hours of their day every

1192
01:01:22.800 --> 01:01:27.280
<v Speaker 2>day right before they go compete, Jack Nicholas, Arnold Palmer, Tiger,

1193
01:01:27.400 --> 01:01:30.639
<v Speaker 2>Phil Davis. They've been planning pro ams, building the brand

1194
01:01:30.639 --> 01:01:34.320
<v Speaker 2>of the PGA Tour for them, and it's to turn

1195
01:01:34.400 --> 01:01:36.599
<v Speaker 2>around and go like, well we messed up. We're for profit.

1196
01:01:37.119 --> 01:01:40.119
<v Speaker 2>I mean, there have been individuals that have saved PGA

1197
01:01:40.239 --> 01:01:44.320
<v Speaker 2>Tour events with their own money. I won't go into it,

1198
01:01:44.360 --> 01:01:47.199
<v Speaker 2>but they have so here they are. They put their

1199
01:01:47.199 --> 01:01:50.719
<v Speaker 2>own money to save this tournament for this community. So

1200
01:01:50.760 --> 01:01:53.280
<v Speaker 2>it gives so much back to the community and charitable dollars.

1201
01:01:53.280 --> 01:01:56.320
<v Speaker 2>I'm going to save it myself. And they've turned around

1202
01:01:56.320 --> 01:01:57.880
<v Speaker 2>now and tell these people, hey, if you want tousa

1203
01:01:57.880 --> 01:01:58.960
<v Speaker 2>have an event, you're going to have to pay us

1204
01:01:58.960 --> 01:02:00.719
<v Speaker 2>five hundred thousand. You don't have to pay us a

1205
01:02:00.760 --> 01:02:05.079
<v Speaker 2>million plus two percent of your gate, so that we're

1206
01:02:05.119 --> 01:02:08.039
<v Speaker 2>going to make money. And I'm like, I look at

1207
01:02:08.079 --> 01:02:11.280
<v Speaker 2>it and go like they take long term sponsors and say, look,

1208
01:02:11.320 --> 01:02:13.079
<v Speaker 2>if you don't give us more money, you can't play.

1209
01:02:14.760 --> 01:02:18.400
<v Speaker 2>I mean long term sponsors. I mean there's something about people.

1210
01:02:18.519 --> 01:02:23.199
<v Speaker 2>They've lost sponsors like Honda, Wells Fargo. So again, everything

1211
01:02:23.239 --> 01:02:26.519
<v Speaker 2>they've done, if it's the right thing, then it's going

1212
01:02:26.599 --> 01:02:29.960
<v Speaker 2>to be something that's ten years from now will go, well,

1213
01:02:30.000 --> 01:02:32.039
<v Speaker 2>look what they did, it was right. But I don't

1214
01:02:32.039 --> 01:02:34.480
<v Speaker 2>see how taken your membership that have given so much

1215
01:02:34.519 --> 01:02:37.280
<v Speaker 2>to build your brand and taking opportunity away from them

1216
01:02:37.440 --> 01:02:37.920
<v Speaker 2>is going to work.

1217
01:02:39.440 --> 01:02:43.800
<v Speaker 1>I'm curious of the stable of players that you represent,

1218
01:02:44.719 --> 01:02:51.119
<v Speaker 1>professional golfers, how many of them have either considered or

1219
01:02:51.280 --> 01:02:52.400
<v Speaker 1>have gone over to.

1220
01:02:52.360 --> 01:02:57.159
<v Speaker 2>Live I actually had no players considered going.

1221
01:02:57.719 --> 01:03:00.599
<v Speaker 1>Even consider it. You didn't have any DISCUSSI with any

1222
01:03:00.639 --> 01:03:00.960
<v Speaker 1>of them.

1223
01:03:01.119 --> 01:03:04.960
<v Speaker 2>Oh, I asked them all, No, Oh, tell me, like,

1224
01:03:05.320 --> 01:03:07.000
<v Speaker 2>how where do you fit in?

1225
01:03:07.039 --> 01:03:09.400
<v Speaker 1>And that I'm sure that you're the person there go

1226
01:03:09.760 --> 01:03:11.760
<v Speaker 1>I need to think about this. They're offering me a

1227
01:03:11.760 --> 01:03:15.920
<v Speaker 1>lot of money and the boy I'm really thinking about it.

1228
01:03:16.079 --> 01:03:18.920
<v Speaker 1>They would come to you for that conversation. I would

1229
01:03:18.920 --> 01:03:23.239
<v Speaker 1>think in their spouse, but you know, as their business partner,

1230
01:03:23.719 --> 01:03:27.639
<v Speaker 1>because they're the CEO of their company, right and you're

1231
01:03:27.679 --> 01:03:35.440
<v Speaker 1>the like CEO company. How do you present this or

1232
01:03:36.440 --> 01:03:40.039
<v Speaker 1>hold them back or where do you get involved in fast?

1233
01:03:40.280 --> 01:03:44.880
<v Speaker 2>Obviously they they you know, they made request for players

1234
01:03:44.920 --> 01:03:49.360
<v Speaker 2>I represented to talk to them, okay, and and I don't.

1235
01:03:49.679 --> 01:03:51.800
<v Speaker 2>I didn't say, well, how much do you have? I said,

1236
01:03:51.840 --> 01:03:54.159
<v Speaker 2>I'm not negotiating until I know he wants to do it.

1237
01:03:54.679 --> 01:03:56.639
<v Speaker 2>I don't do that. I'm not gonna. I don't want to,

1238
01:03:57.119 --> 01:04:01.039
<v Speaker 2>so I would I went to the players, and you know,

1239
01:04:01.280 --> 01:04:04.559
<v Speaker 2>my last player went, now, I'm good, I'm fine. Just

1240
01:04:05.119 --> 01:04:07.599
<v Speaker 2>wasn't any reasoning. They liked the PGA tour, they didn't

1241
01:04:07.599 --> 01:04:11.760
<v Speaker 2>care about the I play for enough money, I'm fine

1242
01:04:12.599 --> 01:04:16.039
<v Speaker 2>now on the context. So when the LID was kicking off,

1243
01:04:16.159 --> 01:04:19.639
<v Speaker 2>they were a little short of players. They and I

1244
01:04:19.639 --> 01:04:21.480
<v Speaker 2>had a kid named Mandy Ogletree who had won the

1245
01:04:21.519 --> 01:04:25.360
<v Speaker 2>US Amateur in twenty nineteen. He caught the COVID year Masters,

1246
01:04:25.400 --> 01:04:27.440
<v Speaker 2>so he didn't get to play in the April Masters,

1247
01:04:27.719 --> 01:04:30.199
<v Speaker 2>but guess who he got to play with Tiger Woods.

1248
01:04:30.760 --> 01:04:34.039
<v Speaker 2>So he waited as an amateur till November so he

1249
01:04:34.039 --> 01:04:37.480
<v Speaker 2>could play with Tiger Woods and the Masters. He was

1250
01:04:37.559 --> 01:04:42.119
<v Speaker 2>low amateur, which was wonderful. Turns pro. The next week

1251
01:04:42.199 --> 01:04:44.440
<v Speaker 2>plays in Mexico, which is the last event of the

1252
01:04:44.480 --> 01:04:46.960
<v Speaker 2>year on tour. He got to play one event played well,

1253
01:04:47.960 --> 01:04:51.320
<v Speaker 2>we go through Christmas, he plays, He's starting to play

1254
01:04:51.880 --> 01:04:56.079
<v Speaker 2>shows up in LA with a sponsor. Rexemption tears his

1255
01:04:56.159 --> 01:04:59.320
<v Speaker 2>labor as a five something. Tear in his labor. We

1256
01:04:59.400 --> 01:05:04.400
<v Speaker 2>fly him and me home to Andrews and Birmingham surgery

1257
01:05:04.480 --> 01:05:09.719
<v Speaker 2>out six months. Okay, it's pretty tough on kid. So

1258
01:05:10.119 --> 01:05:12.440
<v Speaker 2>as he's rehabbing and coming out, this kid's really good.

1259
01:05:13.199 --> 01:05:15.599
<v Speaker 2>He I mean, these kids are not rich people, right,

1260
01:05:16.840 --> 01:05:22.360
<v Speaker 2>and he got an opportunity. I reached out and we

1261
01:05:22.400 --> 01:05:24.599
<v Speaker 2>got an opportunity to get him to the first live

1262
01:05:24.639 --> 01:05:31.360
<v Speaker 2>event in London, one event in exchange for Asian Tour

1263
01:05:31.400 --> 01:05:35.679
<v Speaker 2>status because he didn't have anywhere to play. And he goes,

1264
01:05:35.960 --> 01:05:38.760
<v Speaker 2>I'm in last place was one hundred and twenty five thousand.

1265
01:05:39.000 --> 01:05:41.599
<v Speaker 2>That will go a long way to helping him get

1266
01:05:41.639 --> 01:05:46.000
<v Speaker 2>back on his career. He plays he's rehabbing, didn't play great,

1267
01:05:46.039 --> 01:05:48.559
<v Speaker 2>finished close to laughs. People, ah blah blah blah. The

1268
01:05:48.639 --> 01:05:51.119
<v Speaker 2>tour banding, what is he I'm a member of the tour.

1269
01:05:51.960 --> 01:05:53.719
<v Speaker 2>Never let him go to Q school again, never let

1270
01:05:53.800 --> 01:05:56.360
<v Speaker 2>him do anything, blocked him from creating a living for

1271
01:05:56.440 --> 01:06:03.119
<v Speaker 2>playing one event. Okay, I have a couple of retired

1272
01:06:03.159 --> 01:06:07.760
<v Speaker 2>general friends, so I before Andy made a decision to

1273
01:06:07.760 --> 01:06:10.039
<v Speaker 2>do this, I got in touch with one of them

1274
01:06:11.119 --> 01:06:13.760
<v Speaker 2>because I knew they ties to Saudi Arabia and I

1275
01:06:13.760 --> 01:06:15.639
<v Speaker 2>wanted to know I'm okay with this. This is going

1276
01:06:15.679 --> 01:06:17.960
<v Speaker 2>to come back and get me and that one of

1277
01:06:18.000 --> 01:06:22.280
<v Speaker 2>them said said, we're married to Saudi Arabia. We're not

1278
01:06:22.360 --> 01:06:25.079
<v Speaker 2>just allies. And I called Andy and said, hey, the

1279
01:06:25.159 --> 01:06:27.679
<v Speaker 2>research I have the best I can tell you. You're

1280
01:06:27.719 --> 01:06:29.559
<v Speaker 2>good to go do this. Well he was going anyhow,

1281
01:06:29.599 --> 01:06:34.079
<v Speaker 2>he said I don't care. And then people, this is

1282
01:06:34.119 --> 01:06:37.840
<v Speaker 2>great Andy, because they the tour put him on the

1283
01:06:37.880 --> 01:06:40.599
<v Speaker 2>list of banned players like he was one of theirs.

1284
01:06:41.159 --> 01:06:47.519
<v Speaker 2>He lost deals. Now I'm going to share something. When

1285
01:06:47.559 --> 01:06:51.280
<v Speaker 2>liv found out about that, they gave Andy money to

1286
01:06:51.320 --> 01:06:53.239
<v Speaker 2>put live on his shirt so he'd have more money

1287
01:06:53.280 --> 01:06:55.320
<v Speaker 2>to go play golf, and he went to Asia. He

1288
01:06:55.360 --> 01:06:58.599
<v Speaker 2>won three times. He won the Order of Merit, which

1289
01:06:58.679 --> 01:07:01.360
<v Speaker 2>got him a spot on Live. He earned his way

1290
01:07:01.400 --> 01:07:04.280
<v Speaker 2>on and we signed a team deal and he plays

1291
01:07:04.280 --> 01:07:06.880
<v Speaker 2>for Phil meckleson team the High Flyers. And if you

1292
01:07:06.920 --> 01:07:08.760
<v Speaker 2>call him and you want to ask how bad it is,

1293
01:07:09.000 --> 01:07:11.079
<v Speaker 2>you know what he gets to do every day. He

1294
01:07:11.079 --> 01:07:12.599
<v Speaker 2>gets to hang out with Phil Mickerlson, one of the

1295
01:07:12.639 --> 01:07:15.079
<v Speaker 2>best players ever played, helping him with his swing, helping

1296
01:07:15.119 --> 01:07:19.000
<v Speaker 2>him with his game, and Kim Trengalli and Brendan Steel

1297
01:07:19.079 --> 01:07:21.039
<v Speaker 2>his teammates. They hang out to go, they work with

1298
01:07:21.079 --> 01:07:24.000
<v Speaker 2>each other, and he's getting better just because of having

1299
01:07:24.039 --> 01:07:26.599
<v Speaker 2>these peers all of a sudden. So it's been the

1300
01:07:26.599 --> 01:07:30.000
<v Speaker 2>most wonderful opportunities. If you want to grow the game,

1301
01:07:30.119 --> 01:07:33.960
<v Speaker 2>you took a kid that I mean there was pretty

1302
01:07:33.960 --> 01:07:38.280
<v Speaker 2>a low point in his life and through his play.

1303
01:07:38.320 --> 01:07:42.920
<v Speaker 2>He played in the British Open last year, he played

1304
01:07:42.920 --> 01:07:47.119
<v Speaker 2>in the PGA last year. So for Live, do you

1305
01:07:47.320 --> 01:07:49.440
<v Speaker 2>say they didn't do anything good? Well they that kid

1306
01:07:49.519 --> 01:07:52.800
<v Speaker 2>right there that changed his life. So but yeah, I

1307
01:07:52.800 --> 01:07:55.360
<v Speaker 2>didn't have a player get signed a check to go.

1308
01:07:55.599 --> 01:07:58.199
<v Speaker 2>I don't know why. I mean, I'm you know, in

1309
01:07:58.280 --> 01:08:01.039
<v Speaker 2>our business it's cyclical. I used to have. I'd have

1310
01:08:01.320 --> 01:08:03.239
<v Speaker 2>two of the players in the top ten, and that

1311
01:08:03.280 --> 01:08:05.559
<v Speaker 2>makes me really good. I'm a really important guy. I

1312
01:08:05.599 --> 01:08:08.119
<v Speaker 2>don't have top ten. Now I'm dumb. Now I'm not

1313
01:08:08.199 --> 01:08:11.079
<v Speaker 2>good at what I do. And now whoever whatever agent's

1314
01:08:11.119 --> 01:08:12.840
<v Speaker 2>got a great player and now they're this s mart one.

1315
01:08:12.960 --> 01:08:15.280
<v Speaker 2>So and that's the way that works. It's okay. It's

1316
01:08:15.280 --> 01:08:18.359
<v Speaker 2>called position power, not personal power. So I didn't really

1317
01:08:18.439 --> 01:08:20.119
<v Speaker 2>have a lot of guys that they were really wanting,

1318
01:08:20.119 --> 01:08:22.520
<v Speaker 2>but I did have a couple, and they just said,

1319
01:08:23.079 --> 01:08:24.880
<v Speaker 2>like I said, my guys were like, man, I'm playing

1320
01:08:24.920 --> 01:08:25.520
<v Speaker 2>for a lot of money.

1321
01:08:25.520 --> 01:08:25.960
<v Speaker 1>I don't care.

1322
01:08:26.039 --> 01:08:29.399
<v Speaker 2>I'm having a ball. They great family life. They I mean,

1323
01:08:29.479 --> 01:08:33.119
<v Speaker 2>they weren't saying, please, I need more money. I mean,

1324
01:08:33.319 --> 01:08:35.119
<v Speaker 2>you got guys making two or three million a year,

1325
01:08:35.359 --> 01:08:38.640
<v Speaker 2>working twenty five weeks a year. I mean, it's dang

1326
01:08:38.680 --> 01:08:43.319
<v Speaker 2>good fun and they're playing golf. So how does it work?

1327
01:08:43.359 --> 01:08:46.920
<v Speaker 2>I mean, obviously, what Live did was contact agents like me,

1328
01:08:47.079 --> 01:08:49.319
<v Speaker 2>every one of them. They got Brooks's agent or whoever,

1329
01:08:49.439 --> 01:08:52.359
<v Speaker 2>said here's an offer, and so I just went back.

1330
01:08:52.399 --> 01:08:56.439
<v Speaker 2>I didn't want to have an offer, negotiate and then

1331
01:08:56.479 --> 01:08:58.199
<v Speaker 2>go see the player. I just thought that wasn't fair

1332
01:08:58.199 --> 01:08:59.680
<v Speaker 2>to live and so I just went and said, if

1333
01:08:59.680 --> 01:09:01.800
<v Speaker 2>they don't have the interest, I call him, Hey, thank you,

1334
01:09:01.840 --> 01:09:04.840
<v Speaker 2>but no thanks. And what is it?

1335
01:09:05.479 --> 01:09:09.199
<v Speaker 1>What is it that keeps players your players going, Yeah,

1336
01:09:09.199 --> 01:09:11.920
<v Speaker 1>I'm good, I don't need I'm fine staying with the PGA.

1337
01:09:12.359 --> 01:09:15.640
<v Speaker 2>I am Look, I imagine. I mean a lot of

1338
01:09:15.680 --> 01:09:19.880
<v Speaker 2>my players are from the Southeast and maybe a little

1339
01:09:19.880 --> 01:09:26.079
<v Speaker 2>different psychological but the they're making a lot of money

1340
01:09:26.159 --> 01:09:29.680
<v Speaker 2>and they're like, they were happy, the tour is fun,

1341
01:09:29.760 --> 01:09:31.600
<v Speaker 2>it's a great place. They were not unhappy.

1342
01:09:31.680 --> 01:09:34.000
<v Speaker 1>They and you can't win majors unless you're playing on

1343
01:09:34.000 --> 01:09:34.720
<v Speaker 1>the PGA Tour.

1344
01:09:34.840 --> 01:09:38.479
<v Speaker 2>Well, and see, yeah is that relevant. Yeah, somewhat relevant,

1345
01:09:38.479 --> 01:09:42.640
<v Speaker 2>but not totally. I mean, I mean you can play,

1346
01:09:42.840 --> 01:09:45.319
<v Speaker 2>you can earn your way into the British Opening and

1347
01:09:45.439 --> 01:09:49.399
<v Speaker 2>the US Open. Anybody can qualify for most of the

1348
01:09:49.479 --> 01:09:51.199
<v Speaker 2>I mean Lucas Glover when the US opened in two

1349
01:09:51.239 --> 01:09:54.199
<v Speaker 2>thousand and nine, he had to qualify on a Monday.

1350
01:09:54.800 --> 01:09:56.560
<v Speaker 2>He didn't get in because of the PGA Tour. He

1351
01:09:56.600 --> 01:10:00.039
<v Speaker 2>went qualified and wonted himself. And again that's the the

1352
01:10:00.079 --> 01:10:02.880
<v Speaker 2>whole thing is that you know, legacies are created by

1353
01:10:02.880 --> 01:10:06.800
<v Speaker 2>the majors, financial security, is created by wherever you play.

1354
01:10:07.600 --> 01:10:10.800
<v Speaker 2>And I think that my guys just the lifestyle they

1355
01:10:10.920 --> 01:10:13.920
<v Speaker 2>enjoy it their home. Traveling in America is much different

1356
01:10:13.920 --> 01:10:19.720
<v Speaker 2>than having to go to Singapore, to Hong Kong, to Malaysia, whatever. Right, So,

1357
01:10:21.000 --> 01:10:23.399
<v Speaker 2>but if you can argue about a person that would

1358
01:10:23.399 --> 01:10:27.359
<v Speaker 2>take money for a sport that he has got made

1359
01:10:27.439 --> 01:10:32.720
<v Speaker 2>himself to the point to demand the dollars, and then

1360
01:10:32.760 --> 01:10:34.079
<v Speaker 2>they do it, and they say, well, they're not going

1361
01:10:34.119 --> 01:10:36.520
<v Speaker 2>to be as good. I mean, they did everything you

1362
01:10:36.520 --> 01:10:39.319
<v Speaker 2>could to make it's just it's horse. It's I mean,

1363
01:10:39.520 --> 01:10:42.880
<v Speaker 2>Aaron Judd dropped the foul ball. I don't know how

1364
01:10:42.960 --> 01:10:46.439
<v Speaker 2>much he makes, but he makes a lot. You still

1365
01:10:46.439 --> 01:10:48.600
<v Speaker 2>make mistakes even though you get paid a lot of money.

1366
01:10:48.840 --> 01:10:50.520
<v Speaker 2>So now they're saying these guys are not as good

1367
01:10:50.600 --> 01:10:53.600
<v Speaker 2>because they're not playing against competition. It was just they

1368
01:10:53.600 --> 01:10:56.319
<v Speaker 2>were throwing everything they had out of the kitchen sink

1369
01:10:56.359 --> 01:10:59.079
<v Speaker 2>at this thing, trying to make it not be anything.

1370
01:10:59.199 --> 01:11:01.399
<v Speaker 2>And then they when none of that were, they go, Okay,

1371
01:11:01.479 --> 01:11:05.720
<v Speaker 2>we'll partner with you. I mean, it's ridiculous. Never seen that.

1372
01:11:08.119 --> 01:11:13.119
<v Speaker 1>Wow, this could possibly be the longest episode I've ever done,

1373
01:11:13.399 --> 01:11:16.479
<v Speaker 1>But I've never been so captivated. Yea, I have, but

1374
01:11:16.560 --> 01:11:20.720
<v Speaker 1>I mean I am so captivated by where you've been,

1375
01:11:20.800 --> 01:11:23.199
<v Speaker 1>what you've seen, what you've done, and I hope that

1376
01:11:23.239 --> 01:11:24.960
<v Speaker 1>I can call you back and bring you back.

1377
01:11:24.760 --> 01:11:26.439
<v Speaker 2>On the show because anytime it.

1378
01:11:26.399 --> 01:11:27.760
<v Speaker 1>Is absolutely fascinating.

1379
01:11:27.800 --> 01:11:28.399
<v Speaker 2>Man, jord It.

1380
01:11:28.439 --> 01:11:31.760
<v Speaker 1>Thanks for letting me talk well, thank you for joining us,

1381
01:11:31.880 --> 01:11:34.279
<v Speaker 1>and the best of luck, and we'll keep our eyes

1382
01:11:34.319 --> 01:11:36.439
<v Speaker 1>open and if something weird happens, I'm calling you.

1383
01:11:36.720 --> 01:11:38.880
<v Speaker 2>Some weird stuff's going to happen. I'll guarantee you in

1384
01:11:38.880 --> 01:11:40.720
<v Speaker 2>the next few months. Thanks for letting come on.

1385
01:11:44.399 --> 01:11:47.439
<v Speaker 1>I would love to get your feedback on this episode,

1386
01:11:48.199 --> 01:11:51.520
<v Speaker 1>as he was about as controversial and thought provoking as

1387
01:11:51.840 --> 01:11:55.479
<v Speaker 1>any guest I've ever had. Do you agree with his

1388
01:11:55.600 --> 01:11:59.199
<v Speaker 1>thoughts on what's happening on the tour? Did he influence

1389
01:11:59.479 --> 01:12:03.000
<v Speaker 1>any of your feelings towards Live. I know a lot

1390
01:12:03.039 --> 01:12:05.520
<v Speaker 1>of people who are like I won't even look at

1391
01:12:05.520 --> 01:12:08.319
<v Speaker 1>a Bryson just Shamba video because he's on Live. You know,

1392
01:12:09.600 --> 01:12:14.760
<v Speaker 1>let's let's play nice, okay. And now he's well aware

1393
01:12:15.119 --> 01:12:17.960
<v Speaker 1>that he said some things that may not make people

1394
01:12:18.039 --> 01:12:21.520
<v Speaker 1>at the PGA tour headquarters happy, and during one of

1395
01:12:21.520 --> 01:12:23.800
<v Speaker 1>our commercial breaks, he said this to me.

1396
01:12:24.000 --> 01:12:26.079
<v Speaker 2>Well, no, I am out of him watches this because

1397
01:12:26.119 --> 01:12:28.880
<v Speaker 2>he'll be well, he won't call me immediately if you

1398
01:12:28.920 --> 01:12:33.439
<v Speaker 2>want to send it. He's not happy with me right now.

1399
01:12:33.680 --> 01:12:38.159
<v Speaker 1>Oh boy, please share your thoughts with me and keep

1400
01:12:38.239 --> 01:12:40.840
<v Speaker 1>an eye open at golf Smarter on social media for

1401
01:12:41.159 --> 01:12:45.560
<v Speaker 1>many clips from this episode, and they'll be video clips.

1402
01:12:45.600 --> 01:12:49.840
<v Speaker 1>So after our recording, we spoke for another hour and

1403
01:12:49.880 --> 01:12:52.760
<v Speaker 1>a half. It was kind of like living in a

1404
01:12:52.840 --> 01:12:58.439
<v Speaker 1>ted talk. Hopefully he will be back often. Interestingly, this

1405
01:12:58.600 --> 01:13:01.039
<v Speaker 1>Friday on Golf Smarter Mullak, we're going to feature the

1406
01:13:01.079 --> 01:13:05.479
<v Speaker 1>first of two twenty thirteen at conversations with one of

1407
01:13:05.520 --> 01:13:08.800
<v Speaker 1>the few PGA Tour players ever featured on our podcast,

1408
01:13:09.319 --> 01:13:13.119
<v Speaker 1>Matt every What was the last time you heard from him? Right?

1409
01:13:13.720 --> 01:13:16.640
<v Speaker 1>I mean he was a highly decorated college player and

1410
01:13:16.720 --> 01:13:21.840
<v Speaker 1>showed tons of promise on the tour, But now where

1411
01:13:21.920 --> 01:13:25.439
<v Speaker 1>is he? I want to thank this week's Golf Smarter Ambassador,

1412
01:13:25.520 --> 01:13:28.640
<v Speaker 1>ge or Our Daleman's from Bowie, Maryland, who received all

1413
01:13:28.680 --> 01:13:32.479
<v Speaker 1>three gifts for introducing today's episode. There's currently a way

1414
01:13:32.520 --> 01:13:34.479
<v Speaker 1>for you to get all our gifts at once, just

1415
01:13:34.560 --> 01:13:37.680
<v Speaker 1>by writing an honest review where you listen to golf

1416
01:13:37.720 --> 01:13:40.439
<v Speaker 1>Smarter and sending me what you wrote and where you

1417
01:13:40.479 --> 01:13:43.439
<v Speaker 1>posted it. I've read a couple of new reviews on

1418
01:13:43.479 --> 01:13:47.079
<v Speaker 1>Apple Podcasts this week which were incredibly kind. Thank you,

1419
01:13:47.760 --> 01:13:50.479
<v Speaker 1>but I don't know who wrote them. So please if

1420
01:13:50.520 --> 01:13:53.600
<v Speaker 1>you did, or if you're going to email me and

1421
01:13:53.680 --> 01:13:55.800
<v Speaker 1>let me know what you said so that I can

1422
01:13:56.000 --> 01:13:59.119
<v Speaker 1>track you down and then send you your thank you gifts,

1423
01:13:59.560 --> 01:14:01.399
<v Speaker 1>or if you'd like, you can still be a Golf

1424
01:14:01.399 --> 01:14:04.760
<v Speaker 1>Smarter ambassador by introducing an upcoming episode and we'll get

1425
01:14:04.760 --> 01:14:09.279
<v Speaker 1>a gift to you there too. Okay, I am ready

1426
01:14:09.439 --> 01:14:13.640
<v Speaker 1>to invite you to our next Golf Smarter adventure. I'm

1427
01:14:13.640 --> 01:14:16.760
<v Speaker 1>gonna bring Tara and Allen from TMI Golf on soon

1428
01:14:17.000 --> 01:14:20.479
<v Speaker 1>for a short episode to discuss all the details. But

1429
01:14:20.600 --> 01:14:24.439
<v Speaker 1>the web page is now available to reserve your spot,

1430
01:14:24.479 --> 01:14:28.720
<v Speaker 1>which is limited. Here's some details. We're gonna do this

1431
01:14:28.800 --> 01:14:32.479
<v Speaker 1>on March twenty sixth through the thirtieth. That's a long

1432
01:14:32.560 --> 01:14:37.319
<v Speaker 1>weekend starting on Wednesday going through Sunday with three rounds

1433
01:14:37.319 --> 01:14:41.479
<v Speaker 1>of golf on the Robert Trent Jones Trail near Birmingham, Alabama.

1434
01:14:41.880 --> 01:14:45.760
<v Speaker 1>We'll play golf on Thursday at Oxmore Valley Ridge Course

1435
01:14:46.399 --> 01:14:50.319
<v Speaker 1>Friday at the ross Bridge Golf Course and Saturday's round

1436
01:14:50.359 --> 01:14:54.840
<v Speaker 1>will be at Oxmore Valley's Valley Course. Again. Space is limited,

1437
01:14:55.199 --> 01:14:59.399
<v Speaker 1>but you can reserve your spot now at tmi goolf

1438
01:14:59.520 --> 01:15:03.840
<v Speaker 1>dot com. Come slash golf smarter. There's so much to

1439
01:15:03.920 --> 01:15:06.399
<v Speaker 1>share about this, and I'll continue to tell you about

1440
01:15:06.399 --> 01:15:09.520
<v Speaker 1>the details as we get closer. But I'd love to

1441
01:15:09.520 --> 01:15:12.920
<v Speaker 1>play with you as we get our first taste of

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01:15:13.000 --> 01:15:17.720
<v Speaker 1>their legendary Robert Trent Jones Trail again March twenty six

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01:15:17.920 --> 01:15:21.880
<v Speaker 1>through the thirtieth, twenty twenty five. Check your calendar right now.

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01:15:22.279 --> 01:15:25.720
<v Speaker 1>You should be available and you'll definitely want to join us.

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01:15:25.920 --> 01:15:28.640
<v Speaker 1>We're not going overseas. We're going to keep it as

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01:15:28.720 --> 01:15:31.119
<v Speaker 1>simple as we can, but we're going to play the

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01:15:31.279 --> 01:15:34.000
<v Speaker 1>Robert Trent Jones Trail. I've been wanting to do this

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01:15:34.039 --> 01:15:39.439
<v Speaker 1>for years. Get all the details at tmigolf dot com,

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01:15:39.520 --> 01:15:42.640
<v Speaker 1>slash golf Smarter, and I'll leave that link in today's

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01:15:42.640 --> 01:15:46.359
<v Speaker 1>show notes. If you have any questions, comments, you'd like

1451
01:15:46.439 --> 01:15:50.279
<v Speaker 1>to be on a future episode with where you're from,

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01:15:50.439 --> 01:15:53.079
<v Speaker 1>where you play in the episode number, or maybe you've

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01:15:53.079 --> 01:15:57.479
<v Speaker 1>submitted a review on your favorite golf podcast platform, or

1454
01:15:57.520 --> 01:16:00.680
<v Speaker 1>have a suggestion for an upcoming episode. Please write to

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01:16:00.720 --> 01:16:04.199
<v Speaker 1>Golf Smarter Podcast at gmail dot com or click on

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01:16:04.239 --> 01:16:09.039
<v Speaker 1>the Heyfread button when you visit golfsmarter dot com