Speaker 1: It is time for Tech Tuesday with rich de Burrow,
Speaker 1: our tech guy. He's also on KTLA every day, rich
Speaker 1: on Tech every Saturday, right here on KFI eleven am
Speaker 1: to two, Instagram at rich on Tech website, rich on
Speaker 1: tech dot TV.
Speaker 2: Good morning, Rich, Good morning too, Bill.
Speaker 3: Okay, we have a few things to talk about.
Speaker 1: Microsoft is making a push to go passwordless. How then
Speaker 1: do you have the kind of security that you need
Speaker 1: if there's no password there?
Speaker 4: Well, I'll be honest, passwords are actually the worst security
Speaker 4: in the world.
Speaker 2: I know that sounds counterintuitive.
Speaker 4: But they really are easy to crack, they're easy to steal,
Speaker 4: they're easy to trick humans into handing them over. And
Speaker 4: that's why Microsoft is really moving past passwords. And if
Speaker 4: you look at a lot of the startups that I'm seeing,
Speaker 4: when you and if you've signed up for a new
Speaker 4: product or service lately, you might have noticed when you
Speaker 4: go to the website, it says put your email address,
Speaker 4: and you put your email in. The next thing does
Speaker 4: not say create a password. It says we just emailed
Speaker 4: you a code. Pop that code in or click what's
Speaker 4: called a magic link, and that magic link you go
Speaker 4: to your email, you click it and next thing you know,
Speaker 4: you're logged into that website. So this is definitely a
Speaker 4: trend we're seeing. Passwords are not going away overnight. But
Speaker 4: Microsoft is a big company that is really trying to
Speaker 4: push people to stop using them.
Speaker 2: So what do you use instead? Is that your question?
Speaker 3: Face recognition?
Speaker 4: Yeah, so it could be your face, it could be
Speaker 4: your fingerprint or even a pin. And you know, they
Speaker 4: say these are eight times faster than logging in. And
Speaker 4: really this is all part of something called past keys.
Speaker 4: So Bill, let me paint you the picture of what
Speaker 4: happens in the future. Let's say you get rid of
Speaker 4: your Microsoft password, which they're actually telling people, log onto
Speaker 4: your account.
Speaker 2: And literally delete it.
Speaker 4: And so once you do that, the next time you
Speaker 4: log in, it'll say, hey, we just pushed a notification
Speaker 4: to your phone. Go to your phone and do your
Speaker 4: typical authentication, whether that's your face, your fingerprint, or your pin,
Speaker 4: and the website will log you in.
Speaker 3: Huh.
Speaker 1: One of the things I and maybe I'm off track
Speaker 1: here because I'm not your tech Maven, That's why you're
Speaker 1: on the show. But whenever I get a code for
Speaker 1: my bank or whatever for authentication, and I use my phone,
Speaker 1: I don't use computers. Maybe that's my problem because my
Speaker 1: phone is my computer, so it gives me the code
Speaker 1: and I have to memorize that number because I'm switching
Speaker 1: over to the program itself.
Speaker 3: Am I doing something wrong?
Speaker 4: Well, there is an option on the iPhone to automatically
Speaker 4: have that code populate into the keyboard. So you should
Speaker 4: see a little option where that code coming from Messages
Speaker 4: should like appear right in the keyboard, like above the
Speaker 4: keyboard list. And that's pretty common for a lot of
Speaker 4: these apps to do. That is to basically, your Messages
Speaker 4: app is reading that you've got a one time code
Speaker 4: and it's putting that there.
Speaker 2: So look for that next time bill because that does help.
Speaker 4: Otherwise, Yeah, you're right, you have to swipe to the
Speaker 4: other app, copy the code, put it back in. Especially
Speaker 4: when you're on an email situation where they email you
Speaker 4: the code, you got to go to your email. But
Speaker 4: I'm telling you there's a reason for all of this.
Speaker 4: It's because and Microsoft said, by the way, they are
Speaker 4: dealing with seven thousand password attacks per second right now,
Speaker 4: which is double last year's rate. And these new systems
Speaker 4: are much more resistant to phishing because let's just say
Speaker 4: you set up a pass key on your Microsoft account,
Speaker 4: you go to a fake Microsoft account that's trying to
Speaker 4: log you know, get you to log in. It's not
Speaker 4: going to trigger that little activation to your phone or
Speaker 4: to your computer to say, hey, you know, log in
Speaker 4: with your password or your face, your fingerprint, because it can't.
Speaker 2: It's a fake website. It doesn't have that connection. So
Speaker 2: this is going to be a slow process.
Speaker 4: I know it's it's kind of confusing, but at the
Speaker 4: end of the day, we're very used to opening up
Speaker 4: our phone with our face or our fingerprint or passcode.
Speaker 4: That's going to be kind of the new way to
Speaker 4: authenticate all of these apps that we're logging into as well,
Speaker 4: and websites and things like that.
Speaker 1: Okay, moving over something that I actually know something about
Speaker 1: use all the time, and that's Roku.
Speaker 3: Uh and uh, this is uh.
Speaker 1: And I'm switching over from Roku just to my smart
Speaker 1: TV because I find Roku a pain in the ass.
Speaker 4: Uh.
Speaker 3: We're going to do.
Speaker 2: I yeah, yeah, I do. I don't know why smart
Speaker 2: TV running, what kind of operating system?
Speaker 3: How the hell do I know?
Speaker 1: Well, I know it's you know, it's let me tell you,
Speaker 1: it's my wife who's the tech maven.
Speaker 3: I don't even know how phones.
Speaker 1: Work without a wired to the wall, for God's sake.
Speaker 1: So that's where I'm at. But here is the issue.
Speaker 1: Roku users are starting to see ads when they pause content.
Speaker 3: And I pause all the time.
Speaker 1: I've got to go get I've got a p i've
Speaker 1: got to deal with the dogs.
Speaker 3: And so I pause it and then move on. Big problem.
Speaker 3: Huh is this what roku is really gonna do?
Speaker 4: Yeah, this is what they're gonna do. And so this
Speaker 4: is a new feature called pause ads. So when you
Speaker 4: pause your movie or TV show, a static AD will
Speaker 4: show up on the screen. And typically it's an AD
Speaker 4: along with a QR code for something. If it works properly,
Speaker 4: it's something that's related to maybe your search history, or
Speaker 4: they somehow have built a profile of the things that
Speaker 4: you might be interested based on your age or where
Speaker 4: you live, things like that. And this is appearing across
Speaker 4: multiple apps on the row, and people are starting to
Speaker 4: see this and yeah, this is a feature that we're seeing,
Speaker 4: or I guess a trend we're seeing across lots of
Speaker 4: streaming apps, especially when you're on you know, the AD
Speaker 4: supported apps like.
Speaker 2: A Hulu or a YouTube or an HBO Max. This
Speaker 2: happened to me the other day.
Speaker 4: I was on Peacock watching a movie and I paused
Speaker 4: the movie, came back to the room, and I was surprised.
Speaker 2: It was like, oh, there's the pause ad.
Speaker 4: So the first time you see it, you're a little surprised,
Speaker 4: But I think bill at the end of the day,
Speaker 4: you know, these marketing companies are looking for ways of
Speaker 4: grabbing our attention, and they have a very small window
Speaker 4: at this point because of you know, just how everything is.
Speaker 4: We're always kind of switching between different things and how
Speaker 4: we watch and our tension span, and if you're paused
Speaker 4: on the screen, you're gonna notice it for sure.
Speaker 1: You know. I even Instagram, which I use because people
Speaker 1: will send me Instagram stuff all the time.
Speaker 3: You have the ad that appears for before you start.
Speaker 1: Anything, but it's like five seconds and then you go
Speaker 1: skip this ad, which that's livable. Are we talking five seconds,
Speaker 1: fifteen seconds, thirty seconds?
Speaker 4: Well, the ad itself is the Typically the ones that
Speaker 4: I've seen are static, so they are just on your
Speaker 4: screen while.
Speaker 2: You're paused the entire time.
Speaker 4: So if you're pausing the show for a minute, you know,
Speaker 4: you might see that ad for a minute. But the
Speaker 4: idea is that these ads are just there in between,
Speaker 4: and so you know, and the ones I've seen, it
Speaker 4: just kind of works because otherwise, what do you see
Speaker 4: on the screen as your TV show paused right or
Speaker 4: your movie paused? But yes, it is a shift in
Speaker 4: the way that we think about entertainment because here you are,
Speaker 4: you know, watching an action movie or something and you
Speaker 4: pause and it's like an ad for Dominos. And those
Speaker 4: are the kind of ads that I've seen, and they're
Speaker 4: smart and savvy. And again I think that unless I
Speaker 4: think the delineation here will be if we start to
Speaker 4: see them on content that we have paid to be
Speaker 4: ad free.
Speaker 2: So for instance, it's Netflix, right.
Speaker 4: Like they have you know, their top of the line
Speaker 4: subscriptions don't have ads, but they do have subscriptions that
Speaker 4: are ads supported.
Speaker 2: So does Peacock, so does YouTube.
Speaker 4: So I understand if you're if you're getting your your
Speaker 4: subscription for less because it's ads supported, if you see
Speaker 4: ads during pause, I mean that's kind of an all
Speaker 4: fair game. I'd say, all right.
Speaker 1: Fair enough, Rich, we were talking about the ads and
Speaker 1: Roku is now going to have ads static ads when
Speaker 1: you put whatever show on pause. And this is one
Speaker 1: of the things that is really bothering me, that we're
Speaker 1: moving in the direction where we're going to have ads
Speaker 1: no matter what or where unless you're willing to pay
Speaker 1: insane amounts of money. When TV first came out, it
Speaker 1: was a minute top and bottom for ads, and then
Speaker 1: we went to cable and you would pay to not
Speaker 1: have and I still think in terms of paying anybody
Speaker 1: to not put ads in, and it's moving the other way,
Speaker 1: and it is is there any possibility that you know,
Speaker 1: unless you're willing to pay twenty five to thirty dollars
Speaker 1: a month maybe more, that you're gonna have ads in
Speaker 1: everything you see on television?
Speaker 2: Oh?
Speaker 4: Absolutely, I mean it. Look and here's the thing. The
Speaker 4: fastest growing area of television. We've talked about this before
Speaker 4: is these free ads supported streaming services. So people are
Speaker 4: actually looking to cut costs with their cable bill, with
Speaker 4: their streaming bill, with their cell phone bill, and they
Speaker 4: don't mind having the ads, and so it's not.
Speaker 2: That big of a deal.
Speaker 4: And the options for having no ads remain, but they're
Speaker 4: getting more and more expensive, like you said, and so
Speaker 4: people will pay to get rid of ads. If they
Speaker 4: want to. But there are many many people out there
Speaker 4: who don't real mind the ads. They see it as
Speaker 4: a natural break. They see it as you know, this
Speaker 4: is the way TV was in the past. This is
Speaker 4: free content, so why not why not just get it
Speaker 4: for free? And it powers a lot of businesses. So
Speaker 4: I think that no matter what there will be, there
Speaker 4: will always be a level that is ads supported. I
Speaker 4: think it's interesting that some of these ads supported plans
Speaker 4: cost money, Like Netflix, you know their ad supported plan,
Speaker 4: You're still paying for it, So it's interesting versus something
Speaker 4: like a twov or a Pluto TV, where you don't
Speaker 4: pay anything and you get all the content for free
Speaker 4: because of the ads.
Speaker 3: Yeah, that's where I think my gripe is.
Speaker 1: And it could because I'm dated, because I'm used to
Speaker 1: starting non paid TV subscription TV, which wouldn't even dream
Speaker 1: of having an AD and now you're paying, paying to
Speaker 1: have ads. And the only place that I ever remember
Speaker 1: having ads where it was not appropriate in the movie
Speaker 1: theaters and you'd have la times run And this was
Speaker 1: way back in the day. And I come from a
Speaker 1: generation of people who came into watching at that point
Speaker 1: cable TV, and I didn't pay for it.
Speaker 3: But I think you're right.
Speaker 1: If you have someone who has only recently started watching TV.
Speaker 1: I'm talking about that last decade or two, just getting
Speaker 1: involved with their kids, you know what, It's just part
Speaker 1: of doing business.
Speaker 2: And hold on Bill.
Speaker 4: Even taking it a step further, half the content nowadays
Speaker 4: is ads. So when you're flipping through Instagram or you know,
Speaker 4: Instagram reels or TikTok, a lot of that content is
Speaker 4: sponsored itself. So the content that you're watching, like if
Speaker 4: it's a review of a toaster, oven or something like that,
Speaker 4: like a lot of times the company has paid that
Speaker 4: influencer to make that video. And so now it's like
Speaker 4: this merging of like hold on what's true, what's real,
Speaker 4: and what's not sponsored in any way. And I think
Speaker 4: that part of it is also really tricky moving forward.
Speaker 1: And for some reason, well you know, that seems to work.
Speaker 1: I mean, that doesn't really bother me because I'm pretending
Speaker 1: that I'm seeing content, the influencer is pretending that there's
Speaker 1: content there, and everybody's happy. For example, we have a
Speaker 1: success from Scratch which we just brought back, and it
Speaker 1: is a sponsored segment and it is literally sponsored by
Speaker 1: and the rest of it is truly content. Now, if
Speaker 1: I were do a sponsored by and I would do
Speaker 1: the content on that ad or on that business every week,
Speaker 1: it's a different story. So I guess it's just a
Speaker 1: question of levels. And by the way, on the sponsored stuff,
Speaker 1: I stopped. I stopped really caring when I saw an
Speaker 1: eleven year old kid getting twenty million dollars a year
Speaker 1: for opening birthday presents.
Speaker 3: I mean, that did it to me.
Speaker 4: Yeah, And I think he has a line of toys
Speaker 4: at Target now, and I think he's actually I think
Speaker 4: he just turned forty seven.
Speaker 1: Yeah, I mean it's just, uh, it's like the cars
Speaker 1: for causes kids. I won't even tell you what happened
Speaker 1: to them, right, you know most of them are dead
Speaker 1: of old age now.
Speaker 4: And you're right, Oh my gosh, okay, I know nothing
Speaker 4: saturder than when I watch movies and I look up
Speaker 4: the actor and I'm like, oh, please, don't some of
Speaker 4: that person's dead?
Speaker 2: Oh yep, they're dead.
Speaker 3: Or how about when they're alive and they don't look
Speaker 3: so good?
Speaker 2: Well, no comment there.
Speaker 4: That has some point Some people don't age. Well no, no,
Speaker 4: we can't. We can't figure that out, you know what
Speaker 4: I mean? Like you can't. You can't make that happen.
Speaker 4: I think on the flip side, when you go to further,
Speaker 4: you know, when you're really changing your looks. So many
Speaker 4: times it's like, wait, who's this person?
Speaker 2: Now? You don't even recognize them.
Speaker 3: Yeah, Okay, Rich, we're out of time.
Speaker 1: I wish we had gone some way a little bit
Speaker 1: more time, because there's a bunch of stuff we'll probably
Speaker 1: do next week.
Speaker 2: Then.
Speaker 1: Rich Demuau Rtech Guy KTLA every day, Channel five every Saturday,
Speaker 1: eleven in the morning at two pm, right here on
Speaker 1: KFI Instagram, at rich on tech website, rich on tech
Speaker 1: dot TV. See this, I'm pitching you and people pretend
Speaker 1: we pretend this is not sponsored stuff.
Speaker 2: When I give the pitch, it's not sponsored. You're no,
Speaker 2: it's not sponsored.
Speaker 3: Come on, I'm accusing you of paying for that. Hey,
Speaker 3: don't hate the player, hate the game, you guys. No,
Speaker 3: let's start that rumor. Okay, all right, Rich, take care.
Speaker 3: We'll catch you over the weekend. Bye.