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<v Speaker 1>Hi.

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<v Speaker 2>This is Kaihamann from Lauf, Germany, and I play it

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<v Speaker 2>golf Club laut Houfen.

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<v Speaker 3>This is Goolf Smarter number nine hundred eighty four. When

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<v Speaker 3>you first got into this business and you would walk

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<v Speaker 3>into an industry room, heads would turn and go, he's

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<v Speaker 3>not one of us. He doesn't look like us, he

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<v Speaker 3>doesn't talk like us. Through this guy, and now you

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<v Speaker 3>walk in the room, heads turn going, how do we

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<v Speaker 3>do like him?

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<v Speaker 2>This is not an exaggeration. I mean people literally used

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<v Speaker 2>to point and laugh at me, like I would look

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<v Speaker 2>up and I'd see the other bags across the green

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<v Speaker 2>and they just never at any time took us.

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<v Speaker 1>Seriously in any way. But even last year, I.

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<v Speaker 2>Mean people were really starting to be much nicer and

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<v Speaker 2>complimentary and come up and shake hands with very respectful appreciations.

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<v Speaker 2>I mean, look, I didn't know how hard it would be,

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<v Speaker 2>and if I did, I don't know that I would

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<v Speaker 2>have done it. And so I think that in addition

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<v Speaker 2>to the respect for the technology that a lot of

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<v Speaker 2>the other companies are now exhibiting, I think they also

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<v Speaker 2>appreciate that like going from absolutely nobody from nowhere in

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<v Speaker 2>the middle of the desert and reno to having fifteen

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<v Speaker 2>percent of the putter market.

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<v Speaker 1>It's not something you see every day.

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<v Speaker 3>Padam Scott collaborates on the all new lab Os one

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<v Speaker 3>putter with CEO Sam On. This is Golf Smarter, sharing stories,

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<v Speaker 3>tips and insights from great golf minds to help you

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<v Speaker 3>lower your score and raise your golf IQ. Here's your host,

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<v Speaker 3>Fred Green. Welcome back to the Golf Smarter Podcast. Sam.

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<v Speaker 1>Thanks for having me Fred.

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<v Speaker 3>It's great to have you on. You've got news to

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<v Speaker 3>talk about, so that's why we had to have you on.

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<v Speaker 3>But before we get to that important putter news, new

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<v Speaker 3>putter news beat, the Boss videos. Everybody check these out.

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<v Speaker 3>It is so much fun to watch these, and you

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<v Speaker 3>are extremely competitive.

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<v Speaker 1>I've been pretty lucky so far.

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<v Speaker 3>Explain what the Boss videos are.

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<v Speaker 1>So we've just.

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<v Speaker 2>You know, as I've talked about here, a bunch like

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<v Speaker 2>labs really special. And the reason it's so special is

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<v Speaker 2>the people we have, like an incredible team of folks here.

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<v Speaker 2>And one of the things that we've done that's a

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<v Speaker 2>little bit different than a lot of golf companies is

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<v Speaker 2>that we really really prioritize golf.

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<v Speaker 1>If you if you look.

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<v Speaker 2>Kind of throughout the industry, like any industry, you know,

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<v Speaker 2>the work is hard and time consuming, and golf is

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<v Speaker 2>hard and time consuming, and if you have kind of

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<v Speaker 2>a big job within the industry, it's really difficult to

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<v Speaker 2>get out and play and to practice and all that.

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<v Speaker 2>We're lucky enough that our factory just sits right here

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<v Speaker 2>on a golf course.

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<v Speaker 1>You know. You came out to visit us and amazing,

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<v Speaker 1>it's awesome, you know.

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<v Speaker 2>And it's a strong course to you know, really really

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<v Speaker 2>tough track and usually in pretty good shape.

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<v Speaker 3>And the University of Oregon's golf team.

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<v Speaker 1>Is right correct. Yeah.

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<v Speaker 3>Yeah, So I was watching a video about the team

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<v Speaker 3>and their whole area there, and I'm like, wait a minute,

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<v Speaker 3>I know that golf course.

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<v Speaker 1>I played there with Sam totally.

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<v Speaker 2>Yeah. So it's it's really good, good course, and you know,

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<v Speaker 2>and and and consequently, we've got some good players who

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<v Speaker 2>are still good, you know, whose games are still sharp

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<v Speaker 2>because you know, we make sure that they get out

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<v Speaker 2>to practice and play and and so you know, like

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<v Speaker 2>I I've got, you know, my job here and which

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<v Speaker 2>puts me in front of the camera a lot and

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<v Speaker 2>a lot of folks know who I am. But almost

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<v Speaker 2>across the board when people come to visit us, they're

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<v Speaker 2>blown away at how many people there are, and how

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<v Speaker 2>big the operation is and and how many, you know,

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<v Speaker 2>really awesome players we have. And so the idea started

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<v Speaker 2>as just to kind of use these little nine hole

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<v Speaker 2>matches as an opportunity to introduce the world to to

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<v Speaker 2>a lot of the folks that make Labs so special.

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<v Speaker 2>And then it's sort of evolved into you know, not

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<v Speaker 2>just employees, but you know, media partners and and and

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<v Speaker 2>and social media collaborators and just people that we have

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<v Speaker 2>any kind of connection with, and it's an opportunity just

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<v Speaker 2>to get to know people. There's so much that happens

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<v Speaker 2>in this industry that the general consumer would never know about.

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<v Speaker 2>There's so many people that have such a massive influence

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<v Speaker 2>on the game, and so this is just a really

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<v Speaker 2>fun opportunity to get those folks in front of a

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<v Speaker 2>camera so that the rest of the world can can

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<v Speaker 2>know who they are and what they do. And yes,

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<v Speaker 2>so far, I've I've I think, I think, we've we've three,

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<v Speaker 2>we we've recorded five. Now three of them have already

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<v Speaker 2>been out. I'm through those three. I remain undefeated, but

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<v Speaker 2>I'm totally honest. There's definitely about a half a dozen

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<v Speaker 2>guys inside this building that I've been ducking until until

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<v Speaker 2>my game feels.

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<v Speaker 1>A little sharper.

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<v Speaker 3>Yeah. So we were lucky enough when we came up

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<v Speaker 3>and visited you to do some video of the tour.

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<v Speaker 3>So hopefully people have gone in and seen the tour

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<v Speaker 3>of Lab Golf and the factory that you guys have.

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<v Speaker 3>But you're one of those people that before Lab Golf,

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<v Speaker 3>you weren't in the industry, correct right now, you were

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<v Speaker 3>just a consumer and a golf junkie. What is it

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<v Speaker 3>that surprises you about the industry that you've been in.

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<v Speaker 3>You talk about all these things that people don't know

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<v Speaker 3>about in the industry until you get there. What about you?

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<v Speaker 1>What was the big surprise or.

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<v Speaker 3>Continues to be a big surprise.

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<v Speaker 2>That's a good question. I mean, there's a lot of

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<v Speaker 2>things that are surprising. There's certainly, you know, plenty of

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<v Speaker 2>surprises at the tour level, and hanging out with those

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<v Speaker 2>guys is you know, definitely been an interesting perspective. And

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<v Speaker 2>I've yeah, I've been surprised quite a few times out

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<v Speaker 2>on tour, but specifically related to the equipment industry, I

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<v Speaker 2>think I was surprised to find out what a machine

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<v Speaker 2>it is, you know, and you know, kind of the more.

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<v Speaker 1>Time I've been in the.

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<v Speaker 2>Industry, like the whole Carl's Bad scene is it's wild,

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<v Speaker 2>you know explained. Well, it's just they're all there, you know,

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<v Speaker 2>like all the you know, Callaway and Titleist and tailor Made,

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<v Speaker 2>and you know, half a dozen other smaller companies are

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<v Speaker 2>all right there in Carlsbad.

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<v Speaker 1>And so it's like this.

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<v Speaker 2>It's a highly competitive industry, more more so than I

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<v Speaker 2>think a lot of other consumer brands. And with a

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<v Speaker 2>few exceptions in you know, kind of recent history, the

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<v Speaker 2>last forty fifty years, for the most part, golf is

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<v Speaker 2>a is a market share war, and each company is

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<v Speaker 2>just trying to kind of take from the other one.

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<v Speaker 1>Uh.

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<v Speaker 2>There isn't a ton of effort made to sort of

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<v Speaker 2>grow the entire industry. And I've been like surprise, and

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<v Speaker 2>I guess, frankly a little disappointed to find out how

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<v Speaker 2>little consideration there is for genuine innovation. The folks within

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<v Speaker 2>the R and D departments of every company are exactly

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<v Speaker 2>who you hope they are. They're they're brilliant, they're educated,

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<v Speaker 2>they're talented, they have you know, interesting insight into equipment,

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<v Speaker 2>they're trying to push boundaries, they're trying.

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<v Speaker 1>To improve.

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<v Speaker 2>And then you know, as we've gotten bigger and you know,

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<v Speaker 2>can't be as like completely nimble as we used to be,

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<v Speaker 2>where you know, as soon as the putter was ready,

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<v Speaker 2>we could just release it.

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<v Speaker 1>You know, now we can't do that.

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<v Speaker 2>There's you know, there's you know, retail relationships and marketing

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<v Speaker 2>and you know, it's just a it's just a bigger

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<v Speaker 2>operation to the point that we need to be a

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<v Speaker 2>little bit more deliberate about everything, and we are committed

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<v Speaker 2>to making sure that our research and development.

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<v Speaker 1>Drives are our product release schedule.

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<v Speaker 2>And I think it gets to a point where a

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<v Speaker 2>lot of these OEMs unfortunately kind of need to make

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<v Speaker 2>let marketing dictate what does and does not come to market.

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<v Speaker 1>And so that's been you know, I guess a little surprising.

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<v Speaker 2>Like I guess I just assumed that the whole industry

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<v Speaker 2>was full of a bunch of folks like us here

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<v Speaker 2>at LAB you know that are just total golf chunkies

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<v Speaker 2>and and and just nerding out. But you know, and

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<v Speaker 2>this is this is not a judgment at all. It's

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<v Speaker 2>it's a business. You know, in a big one. And

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<v Speaker 2>you know, in some of these cases, you know, with

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<v Speaker 2>the larger OEMs. I mean, these are billion dollar corporations

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<v Speaker 2>that have to be very, very deliberate about everything that

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<v Speaker 2>they do. And unfortunately, you know, releasing only that which

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<v Speaker 2>is a genuine improvement over the product before isn't necessarily

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<v Speaker 2>you know, the priority. No, they got to get market,

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<v Speaker 2>you know, they got to get product to market. They

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<v Speaker 2>got to you know, day in front of the cameras and.

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<v Speaker 3>Paint the head white. That'll do it.

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<v Speaker 1>Yeah, you know, stuff like that. What else has been

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<v Speaker 1>surprising about the industry.

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<v Speaker 3>Well, I'm curious that I'm going to go back to

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<v Speaker 3>what you said about the R and D folks that

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<v Speaker 3>are all down there and stuff. Do they have their

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<v Speaker 3>own community from company to company or do they isolate themselves.

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<v Speaker 1>That's a good question.

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<v Speaker 2>You know, I don't really know. I haven't I've been

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<v Speaker 2>down there a little bit lately with some other projects,

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<v Speaker 2>but I don't know. You know, we've we've only just recently,

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<v Speaker 2>we had been very deliberate about hiring outside of the industry.

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<v Speaker 1>Lately, we've we've we've brought on a few folks that have.

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<v Speaker 2>Some experience in Carlsbad and and kind of the whole

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<v Speaker 2>scene a bounced you know, back and forth between different companies.

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<v Speaker 2>I mean like that that's the one of the funniest things.

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<v Speaker 2>It's just like the straight like human horse trading that

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<v Speaker 2>happens like where I mean, there's these guys that have

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<v Speaker 2>you know, worked in Earnest for all three you know,

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<v Speaker 2>major OEMs down there, and you know, California has no

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<v Speaker 2>noncompete laws, so there's there's always just this game of

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<v Speaker 2>you know, trying to steal this guy, and if you

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<v Speaker 2>steal that guy, I mean to steal this guy. And

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<v Speaker 2>you know, it all just gets mixed around, like like recently,

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<v Speaker 2>Oustie Rollins, who was one of the guys that designed

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<v Speaker 2>a lot of putters for Odyssey, including the Jailbird.

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<v Speaker 1>He works for Scotty Cameron.

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<v Speaker 2>Now, so he was with Odyssey forever and now he's

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<v Speaker 2>over at the Scotty Cameron and you know, you can

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<v Speaker 2>see his influence in those putters that they just came

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<v Speaker 2>out with that sort of have that that versa you know,

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<v Speaker 2>silver black, silver thing going on, and you know, have

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<v Speaker 2>a similar resemblance to to some of the Odyssey shapes,

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<v Speaker 2>and so you know, I don't know if they have

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<v Speaker 2>like a R and d uh weekend support group for

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<v Speaker 2>each other or not.

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<v Speaker 1>They all seem to know each other.

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<v Speaker 2>And you know it's funny too, like a lot of them.

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<v Speaker 2>Will you know, We've got a guy who works here

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<v Speaker 2>who you know, is really really tight with guys that

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<v Speaker 2>work for our competitors, and they have to have these

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<v Speaker 2>conversations and just never mentioned golf.

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<v Speaker 1>You know, it's all it's all families and.

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<v Speaker 2>You know whatever else because their nbas prevent them from

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<v Speaker 2>actually talking shop and.

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<v Speaker 3>The phone calls are being recorded. Yeah, exactly right, they

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<v Speaker 3>are listening. George Lucas, Francis Ford Coppola moved their production

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<v Speaker 3>operations to northern California so they didn't have to deal

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<v Speaker 3>with Los Angeles and the business of movie making, right.

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<v Speaker 3>They wanted to be independent as movie makers to make

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<v Speaker 3>what they wanted to make. And you're saying, everybody's down

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<v Speaker 3>in Carlsbad and you've isolated yourself in this little corner

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<v Speaker 3>of Oregon. Is that intentional or now in retrospect or

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<v Speaker 3>you're going, oh, maybe we should have been down there.

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<v Speaker 2>Oh no, I I mean the location itself is beautiful.

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<v Speaker 2>I was just last week for the PGA Tour Superstore

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<v Speaker 2>Vendor summit, so like the superstar asshole come and talk

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<v Speaker 2>about all the different products and everything, and yeah, it's beautiful.

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<v Speaker 2>Arm We had a house, you know, right on the cliff,

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<v Speaker 2>and that part of it is pretty appealing.

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<v Speaker 1>The rest of it. No, I I'm really grateful that

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<v Speaker 1>we're up here. No, we did not.

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<v Speaker 2>We did not intend, you know, to separate ourselves. It's

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<v Speaker 2>just where I lived, you know, I had. I had,

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<v Speaker 2>you know, when when we stopped doing stuff in Reno, and.

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<v Speaker 3>That's where he was.

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<v Speaker 1>That's where Bill was.

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<v Speaker 2>Yeah, and that's where the we had a little factory

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<v Speaker 2>in Carson City. And and then when he stopped handling

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<v Speaker 2>the day to day stuff, you know, I needed to

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<v Speaker 2>be more involved. So we moved the company up here

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<v Speaker 2>just because is where I lived. And it wasn't you know,

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<v Speaker 2>the company was tiny at that point. It wasn't like

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<v Speaker 2>there was you know, massive implications around having a talent

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<v Speaker 2>pool to hire from, or you know, tax implications or

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<v Speaker 2>you know things like that which aren't great. You know,

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<v Speaker 2>up here in Oregon there's serious corporate tax nine percent,

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<v Speaker 2>and then you know, yeah, there's there's not a huge

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<v Speaker 2>talent pool pool of you know, golf specific folks. However,

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<v Speaker 2>we've found that for our manufacturing process that isn't really

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<v Speaker 2>as important.

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<v Speaker 1>It does get difficult, Like we're working.

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<v Speaker 2>On, uh, you know, growing our R and D team significantly.

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<v Speaker 1>That's tough, you know.

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<v Speaker 2>Being in in in Eugene, but I'm not sure I'd

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<v Speaker 2>prefer to be in Carlsbad, you know. And and the

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<v Speaker 2>analogy I can think of as is, you know, in

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<v Speaker 2>the bar business, you know, where whenever we needed to

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<v Speaker 2>hire a bartender, there was always kind of this you know,

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<v Speaker 2>question as to whether or not you wanted to hire

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<v Speaker 2>somebody with experience, or whether or not you wanted to

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<v Speaker 2>hire somebody that had never done it before. The advantage

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<v Speaker 2>of hiring somebody experience is that your training process is

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<v Speaker 2>a week and a half long.

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<v Speaker 1>You need to teach them, you know, the.

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<v Speaker 2>Little nuances of how your bar works versus other bars.

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<v Speaker 2>But the drawback of that is that they're always going

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<v Speaker 2>to make an old fashioned the way that they make

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<v Speaker 2>an old fashioned, even if it's not the way that

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<v Speaker 2>you know that our bar makes an old fashioned, and

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<v Speaker 2>it's and they kind of get, you know, stuck and

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<v Speaker 2>doing things a certain way it's similar here where you know,

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<v Speaker 2>I'm not positive i'd want engineers that have worked at

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<v Speaker 2>other companies. I mean, particularly in the putter business.

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<v Speaker 1>You know, the we.

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<v Speaker 3>The lab broke the mold.

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<v Speaker 2>We broke them old, and we found that a lot

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<v Speaker 2>of the folks within the industry still have a hard

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<v Speaker 2>time accepting that. And so pulling from within that industry

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<v Speaker 2>to have to like can vinced somebody that something special

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<v Speaker 2>is going on here is a little bit more tedious

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<v Speaker 2>than you know, having somebody who's never done this kind

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<v Speaker 2>of work before, and at least specifically in the golf business.

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<v Speaker 2>So it's got its pros and cons. But I mean

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<v Speaker 2>the biggest pro is the golf. I mean that we

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<v Speaker 2>sit on a you know, there's no opportunity like this

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00:15:19.600 --> 00:15:22.279
<v Speaker 2>anywhere in Carlsbad golf is. It's impossible to play golf

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<v Speaker 2>in Carlsbad unless you you know, belong to a private club,

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<v Speaker 2>like you know, public.

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<v Speaker 1>Totally.

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<v Speaker 2>And you know that that we have, you know, this

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<v Speaker 2>incredible practice facility and this huge golf course and you know,

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<v Speaker 2>all of this right here is definitely something I wouldn't

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<v Speaker 2>trade for anything.

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<v Speaker 3>Yeah. Yeah, So when you and I first started speaking,

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<v Speaker 3>when I first became a lab rat back I don't

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<v Speaker 3>know about five years ago. I guess twenty eighteen.

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<v Speaker 1>Yeah, probably would have been nineteen.

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<v Speaker 3>Yeah, yeah, and you bought the company in what year?

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<v Speaker 2>So Bill and I met in the summer twenty seventeen.

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<v Speaker 2>We kind of got serious about talking about partnering in

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00:16:05.159 --> 00:16:08.440
<v Speaker 2>the fall, and then by spring of twenty eighteen it

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00:16:08.559 --> 00:16:09.519
<v Speaker 2>was official.

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00:16:09.840 --> 00:16:12.799
<v Speaker 3>Yeah. Yeah, So it was either end of eighteen beginning

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00:16:12.799 --> 00:16:17.639
<v Speaker 3>of nineteen that we first met. You had like fifteen

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00:16:17.720 --> 00:16:19.320
<v Speaker 3>eighteen employees at the time.

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00:16:20.480 --> 00:16:21.519
<v Speaker 1>Oh, probably less than that.

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00:16:21.879 --> 00:16:24.600
<v Speaker 2>Yeah, I think we probably had I think when we

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00:16:24.679 --> 00:16:32.960
<v Speaker 2>moved to Eugene, which was in twenty twenty. I want

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00:16:32.960 --> 00:16:35.960
<v Speaker 2>to say we can't. I think we had twelve wow,

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00:16:36.240 --> 00:16:37.519
<v Speaker 2>in twenty twenty.

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<v Speaker 3>And twenty twenty five. As we start the new year.

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<v Speaker 1>I think about one hundred and eighty.

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<v Speaker 3>Yeah, and you own the building.

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<v Speaker 2>We don't own the building, but we do have a

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00:16:47.600 --> 00:16:49.480
<v Speaker 2>nice lease on it. And we now have the whole building,

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00:16:49.480 --> 00:16:51.279
<v Speaker 2>whereas we used to kind of be in one junk

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00:16:51.320 --> 00:16:53.360
<v Speaker 2>over here at barbershops there and whatever.

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<v Speaker 1>Barbershops still there for the moment.

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<v Speaker 2>But yes, she's going to be moving to downtown Creswell

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<v Speaker 2>and hopefully be a better spot for her.

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<v Speaker 1>We'll have a nice, fancy new break.

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<v Speaker 3>Room, and then there's some space that can be grow.

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00:17:08.160 --> 00:17:10.279
<v Speaker 3>You can grow your space there as well.

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<v Speaker 1>Correct. Yeah, there's there's a there's another lot across the.

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<v Speaker 2>Street, and you know, should we need it, the space

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00:17:18.000 --> 00:17:18.440
<v Speaker 2>is there.

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00:17:19.000 --> 00:17:25.119
<v Speaker 3>Wow, that's amazing. Can a company survive with just a product,

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00:17:25.200 --> 00:17:29.640
<v Speaker 3>meaning a Putter, because not many of the OEMs just

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00:17:29.720 --> 00:17:31.160
<v Speaker 3>do one type of club?

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<v Speaker 2>Yeah, I mean all evidence would say yeah, I mean,

332
00:17:36.319 --> 00:17:37.279
<v Speaker 2>we're doing it.

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00:17:36.960 --> 00:17:43.279
<v Speaker 1>It actually occurred to us. I think we're probably the I.

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00:17:44.880 --> 00:17:47.440
<v Speaker 2>Can't think of anybody else who would be able to

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00:17:47.920 --> 00:17:50.519
<v Speaker 2>claim this, but I think that we are the largest

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<v Speaker 2>standalone putter company in the history of the game.

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00:17:53.680 --> 00:17:56.960
<v Speaker 3>Wow. Well, I've been telling people you're the hottest company

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00:17:56.960 --> 00:17:58.440
<v Speaker 3>in the industry.

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00:17:58.119 --> 00:18:00.359
<v Speaker 2>For sure, fastest growing, for sure, But I I don't

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00:18:00.440 --> 00:18:03.000
<v Speaker 2>I can't think of another standalone putter company that ever

341
00:18:03.599 --> 00:18:05.640
<v Speaker 2>made it to the heights that we did before, you know,

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00:18:05.680 --> 00:18:09.839
<v Speaker 2>either getting absorbed by a bigger OEM or when.

343
00:18:09.759 --> 00:18:13.279
<v Speaker 3>Tiger started using the Scottie Cameron.

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<v Speaker 1>That was a Titleist product.

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00:18:15.279 --> 00:18:18.759
<v Speaker 3>It was a Titleist product, okay, And before.

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00:18:18.519 --> 00:18:25.359
<v Speaker 2>And before that he was he was with Mizuno and

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00:18:25.359 --> 00:18:28.680
<v Speaker 2>and I also even then, I don't I don't think

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00:18:28.680 --> 00:18:32.319
<v Speaker 2>Scotty Cameron was as big as Lab is now. They

349
00:18:32.319 --> 00:18:36.039
<v Speaker 2>are now, obviously, but you know when it started out,

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00:18:36.039 --> 00:18:38.200
<v Speaker 2>I don't, I don't think so. So yeah, I mean yeah,

351
00:18:38.200 --> 00:18:41.279
<v Speaker 2>and you know, obviously Cameron is kind of a standalone brand,

352
00:18:41.440 --> 00:18:44.039
<v Speaker 2>you know, aside from Titleist or whatever. But I mean

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00:18:44.880 --> 00:18:47.720
<v Speaker 2>totally bootstrapping it. I know of no putter company that's ever,

354
00:18:48.079 --> 00:18:49.759
<v Speaker 2>you know, made as big as Splash as we have

355
00:18:49.839 --> 00:18:50.839
<v Speaker 2>these last few years.

356
00:18:51.240 --> 00:18:54.480
<v Speaker 3>And the key to that was success on the tour.

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00:18:57.119 --> 00:18:58.039
<v Speaker 1>It certainly helped.

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00:18:58.119 --> 00:19:01.400
<v Speaker 2>I mean there, you know, they're through our entire company

359
00:19:01.480 --> 00:19:04.759
<v Speaker 2>history at this point is just a series of lucky

360
00:19:04.799 --> 00:19:08.759
<v Speaker 2>breaks and you know, timing and.

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00:19:08.519 --> 00:19:11.759
<v Speaker 1>You know all that. But I mean, even without the tour,

362
00:19:11.920 --> 00:19:13.279
<v Speaker 1>the company was on a.

363
00:19:14.759 --> 00:19:20.039
<v Speaker 2>You know, significant trajectory, even before Lucas and all that

364
00:19:20.039 --> 00:19:20.759
<v Speaker 2>that craziness.

365
00:19:20.759 --> 00:19:21.559
<v Speaker 1>It certainly helps.

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<v Speaker 3>Yeah, yeah. And it was when Lucas won two weeks

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<v Speaker 3>in a row after being just documented of struggling for

368
00:19:31.720 --> 00:19:34.680
<v Speaker 3>a decade with his putting. Then he won two weeks

369
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<v Speaker 3>in a row, and he had a Lab broomstick in

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<v Speaker 3>his hand, and everyone took notice. Even though a lot

371
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<v Speaker 3>of people were going, wait a minute, Adam Scott's.

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<v Speaker 1>Playing, we have to call it. We have to call

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<v Speaker 1>them sweepers. Now, by the way, we can't call them

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00:19:45.799 --> 00:19:46.680
<v Speaker 1>broomsticks anymore.

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<v Speaker 3>Oh really? Why?

376
00:19:48.759 --> 00:19:53.519
<v Speaker 2>Oh no, Calorie managed to somehow trademark the word broomstick

377
00:19:53.680 --> 00:19:57.720
<v Speaker 2>and sent us a cease and desist. Oh my gosh, yeah,

378
00:19:58.119 --> 00:20:00.839
<v Speaker 2>we now call them sweepers. So, yes, Lucas was using

379
00:20:01.160 --> 00:20:04.440
<v Speaker 2>a MEZ sweeper, but.

380
00:20:04.440 --> 00:20:05.920
<v Speaker 3>It wasn't a sweeper at the time.

381
00:20:07.359 --> 00:20:08.720
<v Speaker 1>No, no, it sure wasn't.

382
00:20:09.559 --> 00:20:13.119
<v Speaker 3>That must have been all hands on deck. We just

383
00:20:13.160 --> 00:20:16.759
<v Speaker 3>got this season desist letter. What was the reaction to that?

384
00:20:19.039 --> 00:20:24.000
<v Speaker 1>Just like I I mean, it was. It's just it's

385
00:20:24.079 --> 00:20:25.599
<v Speaker 1>just so petty, and.

386
00:20:27.119 --> 00:20:29.240
<v Speaker 2>You know, and the unfortunate thing is it's like, you know,

387
00:20:29.440 --> 00:20:31.799
<v Speaker 2>they got a guy, you know, their their legal teams

388
00:20:31.799 --> 00:20:35.640
<v Speaker 2>doing their job. They're trying trademark and patent whatever you can, right,

389
00:20:35.759 --> 00:20:40.480
<v Speaker 2>and it's a little weird that they went and did it.

390
00:20:40.480 --> 00:20:44.240
<v Speaker 2>It's certainly weird that they enforced it, but you know,

391
00:20:44.359 --> 00:20:48.519
<v Speaker 2>that's their prerogative. But it's just the biggest failing in

392
00:20:48.559 --> 00:20:51.200
<v Speaker 2>all of this is just that the US Patent Office

393
00:20:51.319 --> 00:20:55.960
<v Speaker 2>allowed them to trademark a household item is wild and

394
00:20:56.079 --> 00:20:57.839
<v Speaker 2>like if we wanted to do anything about it, the

395
00:20:57.880 --> 00:21:02.480
<v Speaker 2>actions with them not callaway end, which we got better

396
00:21:02.480 --> 00:21:02.960
<v Speaker 2>things to do.

397
00:21:03.759 --> 00:21:06.319
<v Speaker 3>It's kind of like the time I got pulled over

398
00:21:06.400 --> 00:21:09.960
<v Speaker 3>by a young cop and I was not young. I'm like,

399
00:21:10.279 --> 00:21:12.720
<v Speaker 3>what do you want? You know? What can I do?

400
00:21:12.799 --> 00:21:16.400
<v Speaker 3>I'm sorry, but you have something better to do this.

401
00:21:16.920 --> 00:21:22.039
<v Speaker 3>I didn't do anything. Can we be alone? Oh? God?

402
00:21:22.880 --> 00:21:23.319
<v Speaker 1>All right?

403
00:21:25.480 --> 00:21:31.200
<v Speaker 3>So what happens? No, what would it take beyond just cash?

404
00:21:32.480 --> 00:21:34.799
<v Speaker 3>Or is it just cash for someone to come to

405
00:21:34.880 --> 00:21:38.319
<v Speaker 3>you say we want we want to put our brand

406
00:21:38.400 --> 00:21:40.839
<v Speaker 3>on lab putters. We want to buy your company?

407
00:21:42.079 --> 00:21:43.359
<v Speaker 1>Oh like another OEM?

408
00:21:43.519 --> 00:21:47.920
<v Speaker 3>Sure no elon Musk.

409
00:21:48.839 --> 00:21:50.240
<v Speaker 1>Well yeah, I mean I don't.

410
00:21:50.279 --> 00:21:53.000
<v Speaker 2>I don't personally see you know, if there is to

411
00:21:53.039 --> 00:21:55.720
<v Speaker 2>be somebody out there to to to buy us, I

412
00:21:55.759 --> 00:21:59.000
<v Speaker 2>would doubt very much it would be another OEM at

413
00:21:59.000 --> 00:22:02.759
<v Speaker 2>this point. At this point, it's just too expensive for them,

414
00:22:02.960 --> 00:22:05.160
<v Speaker 2>you know, like the And this kind of goes back

415
00:22:05.160 --> 00:22:06.519
<v Speaker 2>to what I was saying a second ago, where there's

416
00:22:06.519 --> 00:22:09.759
<v Speaker 2>just there really isn't precedent for a standalone you know,

417
00:22:09.839 --> 00:22:15.519
<v Speaker 2>technology or or company that you know is achieving what

418
00:22:15.519 --> 00:22:18.200
<v Speaker 2>we've achieved in the market, and so it's gotten to

419
00:22:18.240 --> 00:22:20.119
<v Speaker 2>the point where, like a lot of times, what you'll

420
00:22:20.160 --> 00:22:27.000
<v Speaker 2>see is these OEMs if they see emerging technology, a

421
00:22:27.039 --> 00:22:28.359
<v Speaker 2>lot of times they buy it and just put it

422
00:22:28.400 --> 00:22:31.400
<v Speaker 2>on the shelf just to protect themselves from you know,

423
00:22:32.680 --> 00:22:38.319
<v Speaker 2>getting out TechEd. Multiple companies have their opportunity with us

424
00:22:39.799 --> 00:22:42.759
<v Speaker 2>and and you know, ultimately passed on it. And then

425
00:22:43.119 --> 00:22:45.960
<v Speaker 2>I think it was surprising to everyone how how you know,

426
00:22:46.000 --> 00:22:47.920
<v Speaker 2>how big a share we ended up, big a market

427
00:22:47.920 --> 00:22:51.240
<v Speaker 2>share we've we've ended up with, But there's all the

428
00:22:51.240 --> 00:22:53.559
<v Speaker 2>writing on the wall, and then you know, kind of

429
00:22:54.480 --> 00:22:59.359
<v Speaker 2>getting priced out of being a reasonable option for them

430
00:22:59.359 --> 00:23:01.079
<v Speaker 2>to just kind of buy and put it in a drawer.

431
00:23:02.200 --> 00:23:03.440
<v Speaker 1>It's just too big a company now.

432
00:23:03.519 --> 00:23:05.920
<v Speaker 2>So now what you're saying instead is them, you know,

433
00:23:05.920 --> 00:23:11.359
<v Speaker 2>attempting to compete with the technology, which you know is inevitable.

434
00:23:11.359 --> 00:23:13.039
<v Speaker 2>And we knew, we knew we'd see it at some point,

435
00:23:13.799 --> 00:23:16.880
<v Speaker 2>and so yeah, I think I think that's what's that's

436
00:23:16.920 --> 00:23:19.240
<v Speaker 2>what's going to continue to happen. I think we'll see,

437
00:23:19.400 --> 00:23:24.160
<v Speaker 2>you know, putters that are claiming similar technologies to us

438
00:23:24.200 --> 00:23:26.440
<v Speaker 2>continue to pop up from every brand over the course

439
00:23:26.440 --> 00:23:27.920
<v Speaker 2>of the next you know, eighteen months.

440
00:23:27.799 --> 00:23:30.039
<v Speaker 3>Or so yeah, we'll get into that. We'll get into that,

441
00:23:30.319 --> 00:23:33.279
<v Speaker 3>but it's probably more like if they're going to buy it,

442
00:23:33.319 --> 00:23:37.119
<v Speaker 3>they're just coming in to buy your patents, not your products.

443
00:23:37.400 --> 00:23:39.039
<v Speaker 2>Well that I mean that that's kind of the reason

444
00:23:39.039 --> 00:23:41.680
<v Speaker 2>why they wouldn't is that at this point it would be, well,

445
00:23:41.680 --> 00:23:43.839
<v Speaker 2>it's too big, and it would be it would be

446
00:23:43.880 --> 00:23:45.960
<v Speaker 2>silly for them to shut it down. It's it's a

447
00:23:46.200 --> 00:23:48.640
<v Speaker 2>it's a healthy company. It's profitable. It you know, it

448
00:23:48.680 --> 00:23:51.240
<v Speaker 2>has a presence, it has tour players, it has all

449
00:23:51.240 --> 00:23:54.839
<v Speaker 2>the stuff like it's not like it's not like some

450
00:23:54.880 --> 00:23:57.559
<v Speaker 2>small emerging company. You know, there would be no reason

451
00:23:57.599 --> 00:23:59.759
<v Speaker 2>for them to just shut it down and put it

452
00:23:59.799 --> 00:24:01.680
<v Speaker 2>in a drawer because it's a healthy company. At the

453
00:24:01.680 --> 00:24:07.799
<v Speaker 2>same time, it's it's complicated to try to like own

454
00:24:07.880 --> 00:24:11.599
<v Speaker 2>two brands, you know, so it would make sense. It

455
00:24:11.599 --> 00:24:14.160
<v Speaker 2>would make sense for a company that doesn't have like

456
00:24:14.240 --> 00:24:21.799
<v Speaker 2>a huge you know, have any putter you know, uh uh,

457
00:24:22.839 --> 00:24:24.440
<v Speaker 2>you know, anything in the putter in the Potter space,

458
00:24:24.440 --> 00:24:25.480
<v Speaker 2>like a strick sound for instance.

459
00:24:25.480 --> 00:24:25.680
<v Speaker 1>You know.

460
00:24:25.960 --> 00:24:28.359
<v Speaker 2>They do never compromise, I think, or maybe Cleveland does.

461
00:24:28.400 --> 00:24:32.160
<v Speaker 2>I'm not sure exactly how that whole company works, and

462
00:24:32.240 --> 00:24:34.880
<v Speaker 2>so maybe something like that, or or a company that

463
00:24:34.960 --> 00:24:39.440
<v Speaker 2>struggled to kind of have putters be a significant part

464
00:24:39.480 --> 00:24:43.400
<v Speaker 2>of their business, like a like a PXG or or

465
00:24:43.440 --> 00:24:46.319
<v Speaker 2>a Cobra or you know, somebody like that that's that's

466
00:24:46.359 --> 00:24:48.640
<v Speaker 2>got some product in the potter space, but never really

467
00:24:48.960 --> 00:24:51.440
<v Speaker 2>you know, made a huge splash. Might make some sense

468
00:24:51.519 --> 00:24:54.119
<v Speaker 2>for for something like that, but you know, I frankly

469
00:24:54.160 --> 00:24:56.880
<v Speaker 2>don't see it, and it would have to be we

470
00:24:57.119 --> 00:25:00.240
<v Speaker 2>wouldn't entertain anything that wouldn't allow us to contain you

471
00:25:00.400 --> 00:25:03.519
<v Speaker 2>to effectively operate the way that we operate with our

472
00:25:03.559 --> 00:25:06.720
<v Speaker 2>own brand, with our people in our building here in Creswell.

473
00:25:06.759 --> 00:25:10.559
<v Speaker 1>And so you know, if you're a if you're a

474
00:25:10.599 --> 00:25:11.680
<v Speaker 1>major OEM.

475
00:25:11.279 --> 00:25:15.400
<v Speaker 2>From Carlsbad, and you know, maybe there's a nice opportunity here.

476
00:25:17.279 --> 00:25:19.240
<v Speaker 2>It's a weird thing to be a billion dollar company

477
00:25:19.240 --> 00:25:22.440
<v Speaker 2>and just allow for this little siloed you know, group

478
00:25:22.440 --> 00:25:24.880
<v Speaker 2>of folks up in Eugene to just do their own thing. So,

479
00:25:26.200 --> 00:25:28.960
<v Speaker 2>you know, if anybody was to ever buy us, my

480
00:25:29.039 --> 00:25:33.039
<v Speaker 2>guess is it's you know, private equity or some some

481
00:25:33.160 --> 00:25:38.400
<v Speaker 2>kind of somebody that's strategic in the manufacturing space or

482
00:25:38.440 --> 00:25:40.680
<v Speaker 2>something like that. I at this point, I think the

483
00:25:40.680 --> 00:25:44.440
<v Speaker 2>the OEM.

484
00:25:42.839 --> 00:25:44.799
<v Speaker 1>Acquisition ship has probably sailed.

485
00:25:51.119 --> 00:25:53.079
<v Speaker 3>But the reason I really wanted to get you back

486
00:25:53.119 --> 00:25:56.920
<v Speaker 3>on the show today is because the last time you

487
00:25:56.960 --> 00:26:00.680
<v Speaker 3>were on, it was on what we were doing face

488
00:26:00.720 --> 00:26:03.799
<v Speaker 3>to face on the computers. You are just about to

489
00:26:03.799 --> 00:26:09.200
<v Speaker 3>introduce the DF three, and then I came to visit

490
00:26:09.240 --> 00:26:13.559
<v Speaker 3>you and we did a a demo of you teaching

491
00:26:13.599 --> 00:26:19.799
<v Speaker 3>me the sweeper. Anybody listening, we didn't say that B word.

492
00:26:20.519 --> 00:26:20.920
<v Speaker 3>This sweet.

493
00:26:21.160 --> 00:26:23.359
<v Speaker 1>We can say it, we just can't advertise it. And

494
00:26:23.440 --> 00:26:25.599
<v Speaker 1>if we can't advertise it, I don't want anybody say

495
00:26:25.599 --> 00:26:27.400
<v Speaker 1>any get it.

496
00:26:27.880 --> 00:26:31.720
<v Speaker 3>But you've come up with another new putter. And what's

497
00:26:31.839 --> 00:26:34.680
<v Speaker 3>very exciting about this one is you worked with to

498
00:26:34.759 --> 00:26:39.640
<v Speaker 3>quote you, you worked with Adam freak and Scott You

499
00:26:39.680 --> 00:26:43.119
<v Speaker 3>interviewed him. You were like, you're Adam freaking Scott Man,

500
00:26:43.599 --> 00:26:46.599
<v Speaker 3>and I'm like, no, no, no, you're Sam freaking han Man.

501
00:26:47.480 --> 00:26:52.759
<v Speaker 3>You've done it too. You are a star. So, but

502
00:26:52.839 --> 00:26:55.960
<v Speaker 3>you've got a new a new putter, new design, but

503
00:26:56.119 --> 00:27:01.039
<v Speaker 3>it's still with the science that has been developed for

504
00:27:01.640 --> 00:27:06.119
<v Speaker 3>the directed force and beyond. Let's hear the story about this,

505
00:27:06.359 --> 00:27:07.480
<v Speaker 3>how this came about.

506
00:27:09.440 --> 00:27:12.480
<v Speaker 2>Yeah, So the putter you're you're talking about it's called

507
00:27:12.480 --> 00:27:20.079
<v Speaker 2>oz One. And it all started just kind of it

508
00:27:20.119 --> 00:27:22.119
<v Speaker 2>started with Adam. So we were he and I were

509
00:27:22.119 --> 00:27:26.240
<v Speaker 2>together in Los Angeles in twenty two, I think it

510
00:27:26.359 --> 00:27:28.880
<v Speaker 2>was he was there for the Rivier event. We played

511
00:27:28.880 --> 00:27:32.279
<v Speaker 2>some golf together at at Los Angeles Country Club. We

512
00:27:32.319 --> 00:27:35.599
<v Speaker 2>had a great round and in a really fun day, and.

513
00:27:35.519 --> 00:27:38.559
<v Speaker 1>Then we were just sitting in the clubhouse and.

514
00:27:37.759 --> 00:27:40.119
<v Speaker 2>And just talking and and we want, you know, he's

515
00:27:40.119 --> 00:27:42.160
<v Speaker 2>been so good to us, and he's really helped put

516
00:27:42.200 --> 00:27:43.799
<v Speaker 2>us on the map more than just using the putter.

517
00:27:43.839 --> 00:27:45.480
<v Speaker 2>I mean, he's out there on tour and talking to

518
00:27:45.480 --> 00:27:47.759
<v Speaker 2>folks about it and he really helps us out. And

519
00:27:47.759 --> 00:27:51.519
<v Speaker 2>he's he's never asked for a dollar. He's never you know,

520
00:27:51.599 --> 00:27:53.079
<v Speaker 2>he's just been such a gentleman about it. And we

521
00:27:53.119 --> 00:27:57.319
<v Speaker 2>wanted to do something for him. So the idea, you know,

522
00:27:57.480 --> 00:28:01.599
<v Speaker 2>kind of started there. Having mentioned one day he'd love

523
00:28:01.640 --> 00:28:03.119
<v Speaker 2>to design a putter. I thought, we, why don't we,

524
00:28:03.160 --> 00:28:04.599
<v Speaker 2>you know, design a putter together. You could take a

525
00:28:04.599 --> 00:28:07.720
<v Speaker 2>little slice of it. And you know, we since actually

526
00:28:07.759 --> 00:28:10.240
<v Speaker 2>ended up working out a different deal, but but.

527
00:28:10.160 --> 00:28:11.960
<v Speaker 1>That was sort of the starting point.

528
00:28:11.960 --> 00:28:14.680
<v Speaker 2>And then yeah, as you know, as the story goes,

529
00:28:14.720 --> 00:28:18.440
<v Speaker 2>we literally started drawing putters on napkins that in the

530
00:28:18.599 --> 00:28:23.119
<v Speaker 2>in the bar at L A C C. And kind

531
00:28:23.200 --> 00:28:25.920
<v Speaker 2>of got a starting point of of what we wanted

532
00:28:25.960 --> 00:28:30.400
<v Speaker 2>it to look like. And and then you know, sort

533
00:28:30.400 --> 00:28:34.000
<v Speaker 2>of engaged more officially on on this endeavor, and.

534
00:28:35.319 --> 00:28:36.359
<v Speaker 1>Gosh, eight.

535
00:28:37.960 --> 00:28:41.119
<v Speaker 2>Twelve months later we had a finalized design and then

536
00:28:41.119 --> 00:28:44.359
<v Speaker 2>another six months of sort of the pre work of

537
00:28:44.359 --> 00:28:48.480
<v Speaker 2>of of releasing a putter. And but it.

538
00:28:48.519 --> 00:28:49.480
<v Speaker 1>Was really really cool.

539
00:28:49.519 --> 00:28:53.240
<v Speaker 2>I mean, we had we had ideas, you know, about

540
00:28:53.319 --> 00:28:55.279
<v Speaker 2>what where we were going to be going with our

541
00:28:55.319 --> 00:28:59.039
<v Speaker 2>next product. Anyway, it it it lined up with you know,

542
00:28:59.119 --> 00:29:01.440
<v Speaker 2>kind of what Adam was looking for, and.

543
00:29:01.400 --> 00:29:04.039
<v Speaker 1>Which was what just a D shaped mallet.

544
00:29:04.079 --> 00:29:07.640
<v Speaker 2>You know, we we we had sort of checked off

545
00:29:07.640 --> 00:29:11.039
<v Speaker 2>our version of you know, a fang putter, our version

546
00:29:11.079 --> 00:29:15.720
<v Speaker 2>of of sort of a simple blade putter. We'd you

547
00:29:15.759 --> 00:29:20.880
<v Speaker 2>know acquiesced to uh those out there who liked the

548
00:29:20.880 --> 00:29:23.079
<v Speaker 2>idea behind the DF, but it was too much, you know,

549
00:29:23.119 --> 00:29:25.359
<v Speaker 2>too big, So we made the d F three and

550
00:29:25.440 --> 00:29:27.440
<v Speaker 2>so there was you know, space in our lineup for

551
00:29:27.440 --> 00:29:32.559
<v Speaker 2>for sort of a a D shaped mallet, and so

552
00:29:32.599 --> 00:29:35.119
<v Speaker 2>we were aligned there and then you know, it was

553
00:29:35.119 --> 00:29:37.279
<v Speaker 2>a really fun process, a really fun creative process.

554
00:29:37.279 --> 00:29:38.079
<v Speaker 1>He came out to Eugene.

555
00:29:38.079 --> 00:29:41.039
<v Speaker 2>We spent a couple of days together with some you know,

556
00:29:41.119 --> 00:29:45.880
<v Speaker 2>basic uh uh CAD drawings and stuff, and he would

557
00:29:45.960 --> 00:29:47.599
<v Speaker 2>go through and say what he liked about this one

558
00:29:47.599 --> 00:29:50.519
<v Speaker 2>and didn't like about that one. And then then we

559
00:29:50.519 --> 00:29:54.960
<v Speaker 2>started three D printing you know, plastic prototypes just for

560
00:29:54.960 --> 00:29:57.119
<v Speaker 2>for shape and aesthetics and stuff like that, and then

561
00:29:58.039 --> 00:30:01.920
<v Speaker 2>got there fairly well, uh arrowed down to just a

562
00:30:01.920 --> 00:30:05.000
<v Speaker 2>couple of shapes, and then and then we started making

563
00:30:05.039 --> 00:30:06.720
<v Speaker 2>them out of aluminum and we'd send them to them,

564
00:30:06.720 --> 00:30:08.880
<v Speaker 2>he'd give us feedback, and at this point we're also

565
00:30:08.880 --> 00:30:15.240
<v Speaker 2>passing it around to our guys here at the shop to.

566
00:30:13.200 --> 00:30:14.559
<v Speaker 1>To really start to refine it.

567
00:30:14.960 --> 00:30:17.599
<v Speaker 2>And then once you know, the basic shape, sound, feel,

568
00:30:17.640 --> 00:30:20.799
<v Speaker 2>all that stuff is decided, then the really hard work

569
00:30:20.880 --> 00:30:26.039
<v Speaker 2>begins for the guys downstairs, where you know, engineering a

570
00:30:26.119 --> 00:30:29.799
<v Speaker 2>putter to balance at a single lie angle and a

571
00:30:29.799 --> 00:30:31.000
<v Speaker 2>couple of lengths.

572
00:30:31.680 --> 00:30:36.559
<v Speaker 1>Is really hard. But not you know, not monumental.

573
00:30:38.039 --> 00:30:41.079
<v Speaker 2>Having a chassis that can be balanced at any length,

574
00:30:41.559 --> 00:30:47.079
<v Speaker 2>any lie any swing weight, this is challenging. This is

575
00:30:47.119 --> 00:30:52.039
<v Speaker 2>a major major engineering feat. And so once all that

576
00:30:52.079 --> 00:30:55.359
<v Speaker 2>stuff was decided, you know, like and even even Adam

577
00:30:55.440 --> 00:30:57.920
<v Speaker 2>was wondering, like, you know, what's it's taken so long,

578
00:30:58.000 --> 00:31:00.319
<v Speaker 2>you know, because once we have the shape, it was

579
00:31:00.359 --> 00:31:03.920
<v Speaker 2>like it should have gone pretty quick, and uh, and

580
00:31:03.960 --> 00:31:06.400
<v Speaker 2>it doesn't because you know, getting you know, the waite

581
00:31:06.440 --> 00:31:07.920
<v Speaker 2>ports to be in the right spot and the shaft

582
00:31:07.920 --> 00:31:09.880
<v Speaker 2>to be in exactly the right spot, you know, to

583
00:31:10.119 --> 00:31:12.880
<v Speaker 2>with you know, tolerances of you know, a thousandth of

584
00:31:12.880 --> 00:31:16.200
<v Speaker 2>an inch and you know, it's.

585
00:31:16.079 --> 00:31:17.119
<v Speaker 1>It's it's real tricky.

586
00:31:17.160 --> 00:31:19.880
<v Speaker 2>And so to the point where even still we're we're

587
00:31:19.920 --> 00:31:22.400
<v Speaker 2>still you know, the chassis and everything is ready to

588
00:31:22.400 --> 00:31:25.920
<v Speaker 2>go for the sweeper version, but the engineering side of it, we're.

589
00:31:25.759 --> 00:31:29.839
<v Speaker 1>Still we're still screwing with It's still hard. So but

590
00:31:29.880 --> 00:31:30.480
<v Speaker 1>we're getting there.

591
00:31:31.799 --> 00:31:33.799
<v Speaker 3>I was gonna I was going to ask it was

592
00:31:33.839 --> 00:31:38.880
<v Speaker 3>there times where Adam would suggest something or come up

593
00:31:38.880 --> 00:31:44.039
<v Speaker 3>with something and your team would just be going not so.

594
00:31:46.039 --> 00:31:49.839
<v Speaker 2>Yeah, there was you know a couple of things that

595
00:31:49.920 --> 00:31:54.559
<v Speaker 2>he liked. Like we've uh, you know, ultimately, once once

596
00:31:56.160 --> 00:31:59.079
<v Speaker 2>every part of the the model that we're going to

597
00:31:59.119 --> 00:32:01.519
<v Speaker 2>be released we're leasing to the public is all done

598
00:32:01.559 --> 00:32:04.920
<v Speaker 2>and released. You know, he's Adam Scott, so we will

599
00:32:04.960 --> 00:32:07.000
<v Speaker 2>make him whatever he wants, and so if there's you know,

600
00:32:07.039 --> 00:32:09.359
<v Speaker 2>slight modifications to the design that he'd like to see,

601
00:32:09.359 --> 00:32:15.599
<v Speaker 2>we can we can accommodate that, actually, and not even

602
00:32:15.640 --> 00:32:17.519
<v Speaker 2>so much on the Putter design were we were pretty

603
00:32:17.559 --> 00:32:18.519
<v Speaker 2>we were pretty aligned.

604
00:32:18.519 --> 00:32:18.720
<v Speaker 3>There.

605
00:32:18.759 --> 00:32:21.519
<v Speaker 2>There was one you know, a couple cuts here and

606
00:32:22.279 --> 00:32:23.960
<v Speaker 2>you know, fill it there or whatever that were that

607
00:32:24.000 --> 00:32:29.200
<v Speaker 2>were what they were. But the graphics on the bottom,

608
00:32:29.759 --> 00:32:32.759
<v Speaker 2>you know, just simple stuff just you know, where we're

609
00:32:32.839 --> 00:32:35.440
<v Speaker 2>lasering the logo and the the OS one logo and

610
00:32:35.480 --> 00:32:37.559
<v Speaker 2>the you know, we did a special release with him

611
00:32:37.559 --> 00:32:39.920
<v Speaker 2>that had some more you know, sort of in depth

612
00:32:40.079 --> 00:32:44.400
<v Speaker 2>graphics and stuff like that, and there there was one

613
00:32:44.480 --> 00:32:47.359
<v Speaker 2>round of graphics and we were really up against deadlines

614
00:32:47.359 --> 00:32:50.079
<v Speaker 2>and it was it was such a shake up. But

615
00:32:50.240 --> 00:32:53.559
<v Speaker 2>like the graphics team had sent him some stuff for

616
00:32:53.599 --> 00:32:57.960
<v Speaker 2>approval and I hadn't seen it, and then the one

617
00:32:57.960 --> 00:32:59.920
<v Speaker 2>that he chose was like the one out of six

618
00:33:00.119 --> 00:33:02.000
<v Speaker 2>that was like absolutely.

619
00:33:01.400 --> 00:33:05.039
<v Speaker 1>Not so we had to go back and say, like,

620
00:33:05.240 --> 00:33:06.160
<v Speaker 1>you're gonna have to pick again.

621
00:33:07.119 --> 00:33:10.480
<v Speaker 2>But no, I mean, he's everybody was really aligned on

622
00:33:10.519 --> 00:33:12.400
<v Speaker 2>what we wanted this thing to look, sound feel like.

623
00:33:12.519 --> 00:33:16.839
<v Speaker 1>And uh so, yeah, it was not a terribly tedious process.

624
00:33:17.960 --> 00:33:22.200
<v Speaker 3>You guys must have a collection of bar napkins with

625
00:33:22.359 --> 00:33:25.160
<v Speaker 3>drawings on them. You're gonna have your own like napkin

626
00:33:25.240 --> 00:33:35.279
<v Speaker 3>Hall of Fame. Here's the ball sack with the original logo.

627
00:33:36.079 --> 00:33:39.359
<v Speaker 3>Everyone's like, yeah, this is great. It's like, no, it's

628
00:33:39.400 --> 00:33:45.480
<v Speaker 3>not good. So what is different from the OZ one

629
00:33:46.880 --> 00:33:50.839
<v Speaker 3>and from the most recent DF three? But then you

630
00:33:50.880 --> 00:33:53.519
<v Speaker 3>also have a new blade, right? You have the link?

631
00:33:53.599 --> 00:33:54.920
<v Speaker 3>Is it links?

632
00:33:55.480 --> 00:33:57.359
<v Speaker 1>Link one's been out for a few years now.

633
00:33:57.519 --> 00:34:04.759
<v Speaker 4>Yeah, I mean mostly mallets though, you know recently, I

634
00:34:04.759 --> 00:34:07.640
<v Speaker 4>mean yeah, I mean what you're doing these days is

635
00:34:07.720 --> 00:34:09.800
<v Speaker 4>mostly the bigger headed putters.

636
00:34:09.800 --> 00:34:11.639
<v Speaker 1>Correct. Yeah. In OZ.

637
00:34:14.519 --> 00:34:21.559
<v Speaker 2>Every time we make a new putter, the vast majority

638
00:34:21.559 --> 00:34:25.719
<v Speaker 2>of the intent is around listening to what folks want,

639
00:34:25.880 --> 00:34:30.840
<v Speaker 2>you know, and so over the last you know, four

640
00:34:30.920 --> 00:34:32.920
<v Speaker 2>or five years, definitely, one of the big complaints that

641
00:34:32.920 --> 00:34:35.039
<v Speaker 2>we've gotten is about aesthetics, of course, and we'll get

642
00:34:35.039 --> 00:34:37.440
<v Speaker 2>to that in a second. But you know, another one

643
00:34:37.480 --> 00:34:41.199
<v Speaker 2>was about sound, feel and ball speed, and so we

644
00:34:41.239 --> 00:34:44.039
<v Speaker 2>make all of our putters out of aluminum, which is

645
00:34:44.039 --> 00:34:47.639
<v Speaker 2>a softer material than a stainless steel or a carbon steel,

646
00:34:48.280 --> 00:34:52.519
<v Speaker 2>which does impact the ball speed. Additionally, because of the

647
00:34:52.559 --> 00:34:57.159
<v Speaker 2>nature of our technology, the shaft has to be located

648
00:34:58.199 --> 00:35:01.440
<v Speaker 2>pretty far away from the so the further the center

649
00:35:01.480 --> 00:35:04.639
<v Speaker 2>of mask gets from the face, the slower the ball speed.

650
00:35:05.039 --> 00:35:07.960
<v Speaker 2>So we have a soft material. Then we have some

651
00:35:08.000 --> 00:35:10.840
<v Speaker 2>grooves to help with ball roll, and some sound and feel,

652
00:35:11.320 --> 00:35:13.480
<v Speaker 2>and this really deep CG and you add all those

653
00:35:13.519 --> 00:35:15.880
<v Speaker 2>things up and you have a really big putter that

654
00:35:15.960 --> 00:35:18.320
<v Speaker 2>hits the ball very very softly, which for a lot

655
00:35:18.320 --> 00:35:22.880
<v Speaker 2>of people is kind of, you know, awkward. So we

656
00:35:23.000 --> 00:35:26.400
<v Speaker 2>had some and then additionally, because it's aluminum, and because

657
00:35:26.440 --> 00:35:28.159
<v Speaker 2>there's holes and there's this, and there's that, a lot

658
00:35:28.239 --> 00:35:30.840
<v Speaker 2>of times the sound isn't exactly what people are hoping for.

659
00:35:30.920 --> 00:35:33.280
<v Speaker 2>Some of the earlier messes for instance, you know, and

660
00:35:33.360 --> 00:35:35.039
<v Speaker 2>the DF two point one still have kind of a

661
00:35:35.400 --> 00:35:39.320
<v Speaker 2>you know, a tink to them that isn't desirable for

662
00:35:39.360 --> 00:35:41.119
<v Speaker 2>a lot of people. So we wanted to solve for

663
00:35:41.159 --> 00:35:44.199
<v Speaker 2>the sound and the ball speed issue with OZ and

664
00:35:44.239 --> 00:35:46.039
<v Speaker 2>to that end, we were able to get the CG

665
00:35:46.239 --> 00:35:53.280
<v Speaker 2>way forward. And one of the sort of accidental benefits

666
00:35:53.280 --> 00:35:56.360
<v Speaker 2>of getting it that far forward was that we started

667
00:35:56.360 --> 00:35:59.880
<v Speaker 2>experimenting with a zero shaft lean option, which enables people

668
00:35:59.920 --> 00:36:02.280
<v Speaker 2>to use their favorite grip, which is another one of

669
00:36:02.280 --> 00:36:04.239
<v Speaker 2>the complaints that we get where they like these putters,

670
00:36:04.239 --> 00:36:07.159
<v Speaker 2>and they like the science, they like the concept. But

671
00:36:07.480 --> 00:36:09.599
<v Speaker 2>you know, because of our angled grip, we only have

672
00:36:09.639 --> 00:36:11.719
<v Speaker 2>so many shapes, and if you know, you don't happen

673
00:36:11.719 --> 00:36:13.480
<v Speaker 2>to fit into one of the shapes that we offer,

674
00:36:14.840 --> 00:36:16.719
<v Speaker 2>you know, you're you're you're kind of out of luck.

675
00:36:16.760 --> 00:36:21.719
<v Speaker 2>And so OZ has much higher ball speed because of

676
00:36:21.760 --> 00:36:25.639
<v Speaker 2>the forward CG. The zero shafting is available because of

677
00:36:25.679 --> 00:36:27.880
<v Speaker 2>the forward CG, which enables you to use any grip

678
00:36:27.920 --> 00:36:31.559
<v Speaker 2>you want. And then also we've got some optionality now

679
00:36:31.599 --> 00:36:33.679
<v Speaker 2>around what's on the face, and so we have an

680
00:36:33.719 --> 00:36:36.000
<v Speaker 2>all aluminum version coming out here in a couple of weeks.

681
00:36:36.320 --> 00:36:38.039
<v Speaker 2>The one that we released already is called the OS

682
00:36:38.119 --> 00:36:40.320
<v Speaker 2>one I I standing for insert, and it's a stainless

683
00:36:40.320 --> 00:36:44.920
<v Speaker 2>steel insert and balls coming off kind of, you know,

684
00:36:44.960 --> 00:36:47.280
<v Speaker 2>depending upon a few other factors, between ten and fifteen

685
00:36:47.280 --> 00:36:50.559
<v Speaker 2>percent faster than some of our other models, which.

686
00:36:50.400 --> 00:36:51.079
<v Speaker 1>Is a big deal.

687
00:36:51.360 --> 00:36:52.320
<v Speaker 3>It's a big adjustment.

688
00:36:52.480 --> 00:36:54.960
<v Speaker 2>That's a big adjustment and you know a lot of

689
00:36:56.480 --> 00:36:58.559
<v Speaker 2>for sure, it's not I mean that like when people

690
00:36:58.559 --> 00:37:01.880
<v Speaker 2>will come out and do fittings, you know, in a

691
00:37:02.159 --> 00:37:07.239
<v Speaker 2>sort of siloed environment, hitting same ten twelve foot put

692
00:37:07.239 --> 00:37:10.119
<v Speaker 2>over and over again. You're not going to see the

693
00:37:10.159 --> 00:37:11.840
<v Speaker 2>speed issues as much as when you get out on

694
00:37:11.880 --> 00:37:13.800
<v Speaker 2>the golf course. And so we you know, do a

695
00:37:13.840 --> 00:37:15.400
<v Speaker 2>fitting here and build them their putter, and we get

696
00:37:15.400 --> 00:37:17.559
<v Speaker 2>out on the golf course and they're starting everything online,

697
00:37:17.559 --> 00:37:20.679
<v Speaker 2>but definitely struggling to adjust to speed the last you know,

698
00:37:20.760 --> 00:37:22.960
<v Speaker 2>six eight months since we've had ozes around. You know,

699
00:37:23.000 --> 00:37:25.880
<v Speaker 2>for people to demo, there's no speed adjustment. These things,

700
00:37:25.960 --> 00:37:29.079
<v Speaker 2>you know, kind of a fall right in line with

701
00:37:30.000 --> 00:37:31.239
<v Speaker 2>any other putter off the rack.

702
00:37:31.280 --> 00:37:33.960
<v Speaker 1>For the most part. With the stainless insert, they're coming

703
00:37:34.000 --> 00:37:37.039
<v Speaker 1>off fast enough that you know, the people aren't needing

704
00:37:37.119 --> 00:37:40.320
<v Speaker 1>to make too big an adjustment. However, we are noticing

705
00:37:40.320 --> 00:37:44.519
<v Speaker 1>that people who have been used to LAB putters are

706
00:37:44.519 --> 00:37:46.679
<v Speaker 1>having some of them are having a harder time with

707
00:37:46.719 --> 00:37:51.440
<v Speaker 1>the with the stainless insert, particularly out on tour. We've

708
00:37:51.480 --> 00:37:54.719
<v Speaker 1>got you know, a lot of the insert ones, the

709
00:37:54.719 --> 00:37:58.760
<v Speaker 1>only ones that are currently available, and a lot of

710
00:37:58.039 --> 00:38:01.920
<v Speaker 1>the lab user is currently you know, try the o's.

711
00:38:01.960 --> 00:38:03.199
<v Speaker 2>They like the shape, they like the way it looks

712
00:38:03.280 --> 00:38:06.840
<v Speaker 2>and sets up and all the stuff, but the feel

713
00:38:06.920 --> 00:38:08.760
<v Speaker 2>is such a departure from what they're used to do

714
00:38:08.800 --> 00:38:12.559
<v Speaker 2>with their labs. That they're they're they're waiting around to

715
00:38:12.599 --> 00:38:13.760
<v Speaker 2>get the all aluminum version.

716
00:38:14.519 --> 00:38:19.599
<v Speaker 3>Yeah, and so the biggest difference between the insert and

717
00:38:19.639 --> 00:38:23.400
<v Speaker 3>the all aluminum is is the ball speed when it

718
00:38:23.400 --> 00:38:23.960
<v Speaker 3>comes off.

719
00:38:23.880 --> 00:38:27.760
<v Speaker 2>Face ball speed, and certainly sound slash feel sound sound

720
00:38:27.960 --> 00:38:32.679
<v Speaker 2>is feel for the most part. And yeah, there's much

721
00:38:32.679 --> 00:38:36.719
<v Speaker 2>more of a pronounced click, you know, coming off the

722
00:38:37.320 --> 00:38:40.599
<v Speaker 2>OS one eye. So so for people who like, you know,

723
00:38:40.679 --> 00:38:43.760
<v Speaker 2>traditional stainless milled putters, this is not going to be

724
00:38:43.760 --> 00:38:45.840
<v Speaker 2>a big departure for them to get into an OS.

725
00:38:45.880 --> 00:38:47.000
<v Speaker 1>It's going to feel very similar.

726
00:38:48.320 --> 00:38:49.360
<v Speaker 3>How does Adam like it?

727
00:38:50.639 --> 00:38:51.239
<v Speaker 1>He likes it a lot.

728
00:38:51.239 --> 00:38:53.599
<v Speaker 2>He's gonna end up on using the aluminum, as my guess,

729
00:38:55.199 --> 00:38:58.559
<v Speaker 2>we're still a couple probably a couple versions away from

730
00:38:58.599 --> 00:39:02.639
<v Speaker 2>finalizing the sweeper version, so he's still using his mes.

731
00:39:02.440 --> 00:39:04.000
<v Speaker 1>Until we get it right. We had one that was

732
00:39:04.039 --> 00:39:04.679
<v Speaker 1>real close.

733
00:39:06.159 --> 00:39:09.239
<v Speaker 2>Ultimately, uh, He and a couple other tour players agreed

734
00:39:09.239 --> 00:39:12.960
<v Speaker 2>that the face was a little deep, just too too

735
00:39:13.039 --> 00:39:17.920
<v Speaker 2>high off the ground. And because of the engineering realities,

736
00:39:17.960 --> 00:39:20.280
<v Speaker 2>it's not as simple as just taking the face down.

737
00:39:20.320 --> 00:39:22.559
<v Speaker 1>Now you've moved the CG and you've.

738
00:39:22.639 --> 00:39:24.960
<v Speaker 2>Shrunk the depth you know available for the wait ports

739
00:39:25.000 --> 00:39:26.840
<v Speaker 2>and so you know, everything on the bottom needed to

740
00:39:26.840 --> 00:39:30.159
<v Speaker 2>get reorganized, and you know it's taken months to to

741
00:39:30.239 --> 00:39:34.519
<v Speaker 2>make that that simple. I think one point five millimeter

742
00:39:34.679 --> 00:39:37.679
<v Speaker 2>change in face height.

743
00:39:37.800 --> 00:39:40.599
<v Speaker 1>So but we're almost there.

744
00:39:46.719 --> 00:39:49.239
<v Speaker 3>A couple of things about the oz One oz One

745
00:39:49.360 --> 00:39:54.039
<v Speaker 3>I fitting process the same you guys, just your online

746
00:39:54.159 --> 00:39:58.559
<v Speaker 3>fitting process, which is truly remarkable and so simple. People

747
00:39:58.559 --> 00:40:00.440
<v Speaker 3>are like, really, that's all you gotta do, that's all

748
00:40:00.440 --> 00:40:00.920
<v Speaker 3>you got to do.

749
00:40:01.159 --> 00:40:02.920
<v Speaker 1>Yeah, it's hard. It's hard to believe.

750
00:40:02.960 --> 00:40:05.639
<v Speaker 2>You can take a lot, you know, because if you're

751
00:40:05.760 --> 00:40:08.000
<v Speaker 2>like a golf nerd, you know, you've gone to a

752
00:40:08.039 --> 00:40:10.599
<v Speaker 2>Trucepeck or a club champion who fit for our putters

753
00:40:10.599 --> 00:40:13.199
<v Speaker 2>and they do a great, you know, very thorough job,

754
00:40:13.239 --> 00:40:15.320
<v Speaker 2>and you're on the Quintic and you're you know, hitting

755
00:40:15.320 --> 00:40:18.360
<v Speaker 2>a bunch of putts and deciding all kinds of different

756
00:40:19.400 --> 00:40:22.599
<v Speaker 2>specs on your putter, and then all of a sudden,

757
00:40:23.039 --> 00:40:25.199
<v Speaker 2>Labs saying you can just take a five second cell

758
00:40:25.199 --> 00:40:27.079
<v Speaker 2>phone video and send it in and you know, you

759
00:40:27.159 --> 00:40:29.559
<v Speaker 2>get the same results. And it's hard to believe, but

760
00:40:29.599 --> 00:40:32.519
<v Speaker 2>it's legit. The remote fitting really does work. But all

761
00:40:32.559 --> 00:40:37.719
<v Speaker 2>of our retail partners can fit, so if you want

762
00:40:37.719 --> 00:40:40.079
<v Speaker 2>to do it in person, you can if you want

763
00:40:40.079 --> 00:40:41.800
<v Speaker 2>to do the online fitting, you can either.

764
00:40:42.159 --> 00:40:43.440
<v Speaker 1>Either's perfectly fine.

765
00:40:43.480 --> 00:40:45.960
<v Speaker 2>But if you've already got specs, you've already used a

766
00:40:46.000 --> 00:40:48.239
<v Speaker 2>lab putter, and your putter lays down flush without as

767
00:40:48.400 --> 00:40:50.079
<v Speaker 2>you know, without a fight, and you haven't changed anything,

768
00:40:50.119 --> 00:40:51.800
<v Speaker 2>there's no reason you can't use the same specs.

769
00:40:52.000 --> 00:40:52.960
<v Speaker 1>Okay, okay.

770
00:40:53.480 --> 00:40:55.440
<v Speaker 3>And you know, one of the big changes that you

771
00:40:55.480 --> 00:40:59.360
<v Speaker 3>made with the DF three versus the direct force two

772
00:40:59.440 --> 00:41:03.159
<v Speaker 3>point one and the mess and everything else was you

773
00:41:03.199 --> 00:41:07.679
<v Speaker 3>included your little gimme grabber your balls, which was a

774
00:41:07.760 --> 00:41:11.159
<v Speaker 3>huge success. People just they say to me, able is that?

775
00:41:11.559 --> 00:41:14.039
<v Speaker 3>Some persons said to me, is like that a magnet?

776
00:41:14.079 --> 00:41:16.199
<v Speaker 3>What is that? It's like just a perfect fit for

777
00:41:16.239 --> 00:41:18.840
<v Speaker 3>a ball, And it's like, wow, that's really cool, and

778
00:41:18.880 --> 00:41:22.239
<v Speaker 3>that's that's true. Everyone responds to that's a really cool

779
00:41:22.239 --> 00:41:27.719
<v Speaker 3>way to lift the ball. And what about with the oss.

780
00:41:26.480 --> 00:41:27.440
<v Speaker 1>You can you can pick it up.

781
00:41:27.480 --> 00:41:29.800
<v Speaker 2>It's more of a traditional scoop like you would with

782
00:41:29.920 --> 00:41:33.360
<v Speaker 2>a with a with an answer, with a you know,

783
00:41:33.599 --> 00:41:37.480
<v Speaker 2>anything with sort of a recessed flange, there easier to

784
00:41:37.480 --> 00:41:38.119
<v Speaker 2>pick up than.

785
00:41:38.039 --> 00:41:40.400
<v Speaker 1>A D two point one. I never found out easy.

786
00:41:40.400 --> 00:41:43.480
<v Speaker 1>Nothing's as easy as the d F three.

787
00:41:43.920 --> 00:41:50.760
<v Speaker 3>Yeah yeah, and then what about availability, uh for people

788
00:41:50.840 --> 00:41:53.880
<v Speaker 3>to go and hit some of the retailers. Are they

789
00:41:53.880 --> 00:41:57.079
<v Speaker 3>getting out there or is it still a direct to

790
00:41:57.159 --> 00:41:58.039
<v Speaker 3>consumer product?

791
00:41:58.159 --> 00:42:00.559
<v Speaker 2>So so this month they're all starting to hit the shelves,

792
00:42:00.559 --> 00:42:05.639
<v Speaker 2>so they'll be available, correct, Yes, yeah, they'll be They'll

793
00:42:05.639 --> 00:42:06.880
<v Speaker 2>be available for anyone to.

794
00:42:07.159 --> 00:42:08.440
<v Speaker 1>Touch and feel.

795
00:42:09.800 --> 00:42:12.480
<v Speaker 2>I think by January twenty fifth, is the hope.

796
00:42:12.800 --> 00:42:22.480
<v Speaker 3>Wow, okay, awesome, that's great. That's great. So the company

797
00:42:22.519 --> 00:42:25.280
<v Speaker 3>has been growing because more and more PGA Tour players

798
00:42:25.280 --> 00:42:29.599
<v Speaker 3>seem to be absorbing it, like I just this past

799
00:42:29.639 --> 00:42:33.079
<v Speaker 3>weekend was the Sony Open JJ Brown, who is making

800
00:42:33.079 --> 00:42:38.280
<v Speaker 3>a run on Saturday spawn right spot. He was playing

801
00:42:38.360 --> 00:42:42.480
<v Speaker 3>DF three right, yeah he was. And last week was

802
00:42:42.519 --> 00:42:46.480
<v Speaker 3>the premiere of TGL on ESPN. Ricky fell and I've

803
00:42:46.519 --> 00:42:50.360
<v Speaker 3>got I'm wearing my the Bay Golf Club nice sure already,

804
00:42:51.559 --> 00:42:53.800
<v Speaker 3>but I loved it. I loved TJL. I thought it

805
00:42:53.840 --> 00:42:54.400
<v Speaker 3>was really good.

806
00:42:54.440 --> 00:42:56.000
<v Speaker 1>I didn't get to see it, but everybody said it

807
00:42:56.039 --> 00:42:56.400
<v Speaker 1>was great.

808
00:42:56.760 --> 00:43:02.559
<v Speaker 3>Well, it'll be on you know, it's Tuesday nights. And

809
00:43:03.480 --> 00:43:08.360
<v Speaker 3>Ricky Fowler was using his DF three always.

810
00:43:08.400 --> 00:43:10.480
<v Speaker 1>Yeah, the tour stuff's been great.

811
00:43:10.559 --> 00:43:14.559
<v Speaker 2>I would say that the growth has actually been more

812
00:43:14.679 --> 00:43:23.159
<v Speaker 2>attributed to our customers, you know, our customers. Yeah, but

813
00:43:23.199 --> 00:43:28.320
<v Speaker 2>it's more than word of mouth, you know, like it like, yeah, exactly.

814
00:43:28.400 --> 00:43:31.679
<v Speaker 2>You know, people people are seeing their friends make putts

815
00:43:32.320 --> 00:43:35.360
<v Speaker 2>and and then going out and trying it for themselves,

816
00:43:35.440 --> 00:43:38.239
<v Speaker 2>and so you know, like it's not like.

817
00:43:39.880 --> 00:43:41.360
<v Speaker 1>You know, heye you hear about this new putter.

818
00:43:41.360 --> 00:43:43.880
<v Speaker 2>I mean, people are just like straight up evangelists for

819
00:43:43.880 --> 00:43:44.559
<v Speaker 2>for our company.

820
00:43:44.599 --> 00:43:46.159
<v Speaker 1>I mean they're out there.

821
00:43:45.800 --> 00:43:49.000
<v Speaker 2>You know, pushing as hard as they possibly can to

822
00:43:49.000 --> 00:43:49.679
<v Speaker 2>to help us out.

823
00:43:49.800 --> 00:43:52.159
<v Speaker 1>And that's why we are where we are. And it's amazing.

824
00:43:52.280 --> 00:43:54.960
<v Speaker 2>I mean, it's an amazing group of folks that are

825
00:43:55.000 --> 00:43:59.599
<v Speaker 2>out there using our putter, extolling the virtues and and

826
00:43:59.599 --> 00:44:02.719
<v Speaker 2>and getting folks to switch. And yes, the tour stuff

827
00:44:02.760 --> 00:44:06.159
<v Speaker 2>helps validate someone's decision, you know, to go to go

828
00:44:06.199 --> 00:44:10.280
<v Speaker 2>give it a shot. But we haven't seen you know,

829
00:44:10.320 --> 00:44:12.719
<v Speaker 2>with tour usage. It used to be that we could

830
00:44:12.719 --> 00:44:15.519
<v Speaker 2>see in real time on our you know website, you know,

831
00:44:15.719 --> 00:44:18.800
<v Speaker 2>big spikes in website hits and all that stuff if

832
00:44:18.800 --> 00:44:21.880
<v Speaker 2>it got on TV. We don't really see that quite

833
00:44:21.880 --> 00:44:25.880
<v Speaker 2>as much anymore. There's still tiny little spikes here and there.

834
00:44:25.920 --> 00:44:28.239
<v Speaker 2>It kind of depends upon the moment, depends upon you know,

835
00:44:28.280 --> 00:44:31.840
<v Speaker 2>the putter, the player, all the stuff. But really it's

836
00:44:31.920 --> 00:44:33.760
<v Speaker 2>just it's kind of everything, you know, it's all the

837
00:44:33.800 --> 00:44:36.000
<v Speaker 2>support we've gotten from the folks out on YouTube. It's

838
00:44:36.239 --> 00:44:42.079
<v Speaker 2>you know, support we get from folks like you, influencers,

839
00:44:42.079 --> 00:44:48.320
<v Speaker 2>tour players, celebrities, but mostly customers. Mostly just you know,

840
00:44:48.559 --> 00:44:53.079
<v Speaker 2>the the lab Rats of the world out there pushing

841
00:44:53.119 --> 00:44:55.440
<v Speaker 2>it on their palas is kind of what's inspired most

842
00:44:55.440 --> 00:44:56.000
<v Speaker 2>of the growth.

843
00:44:56.079 --> 00:44:58.840
<v Speaker 3>It's funny, I'm wearing this jersey here, I was gonna

844
00:44:58.840 --> 00:45:01.039
<v Speaker 3>wear my lab Rat sweat and I thought, no, that's

845
00:45:01.119 --> 00:45:03.679
<v Speaker 3>that's like a little bit over the line here for

846
00:45:03.920 --> 00:45:06.719
<v Speaker 3>in the interview, and then look, I'm a fan man,

847
00:45:08.920 --> 00:45:11.320
<v Speaker 3>so like Adam Scott, was it Adam Scott or Lucas

848
00:45:11.360 --> 00:45:13.599
<v Speaker 3>Glover's like, oh no, no, I can win the Masters

849
00:45:13.639 --> 00:45:14.199
<v Speaker 3>with this buttter?

850
00:45:15.119 --> 00:45:15.800
<v Speaker 1>That was Adam.

851
00:45:16.280 --> 00:45:18.840
<v Speaker 2>He didn't And to be to be clear, he didn't

852
00:45:18.880 --> 00:45:21.119
<v Speaker 2>say I can win the Masters. He looked me dead

853
00:45:21.119 --> 00:45:22.719
<v Speaker 2>in the face and said, I'm going to win the

854
00:45:22.719 --> 00:45:23.719
<v Speaker 2>Masters with this buttter?

855
00:45:25.000 --> 00:45:26.400
<v Speaker 3>What does that do to your sales?

856
00:45:27.800 --> 00:45:29.360
<v Speaker 2>I mean he didn't say it to anybody else, He

857
00:45:29.440 --> 00:45:30.519
<v Speaker 2>just said it to me. So it didn't do a

858
00:45:30.559 --> 00:45:31.760
<v Speaker 2>whole lot to our sales.

859
00:45:31.960 --> 00:45:34.360
<v Speaker 3>You know, but when he does, when somebody wins a

860
00:45:34.440 --> 00:45:39.840
<v Speaker 3>major major, let alone the Masters, what happens.

861
00:45:39.440 --> 00:45:40.320
<v Speaker 1>To it will be huge.

862
00:45:40.400 --> 00:45:43.760
<v Speaker 2>I mean, it'll be absolutely massive when that happens. And

863
00:45:46.239 --> 00:45:48.400
<v Speaker 2>you know that that's kind of that next tier where

864
00:45:48.400 --> 00:45:51.960
<v Speaker 2>you're getting you know, a lot more views from the

865
00:45:52.000 --> 00:45:54.360
<v Speaker 2>average golfer than you would, you know, like at a

866
00:45:54.480 --> 00:45:59.280
<v Speaker 2>Sony like you know, I mean Grayson Murray, you know

867
00:45:59.360 --> 00:46:05.719
<v Speaker 2>one Sony last year with a link and then JJ

868
00:46:06.000 --> 00:46:08.239
<v Speaker 2>was you know, putting really well all week. You know,

869
00:46:08.239 --> 00:46:11.719
<v Speaker 2>he's somebody you know, similar to to like not certainly

870
00:46:11.840 --> 00:46:14.199
<v Speaker 2>doesn't have the yips, but I mean putting stats wise

871
00:46:15.679 --> 00:46:17.840
<v Speaker 2>hasn't been particularly strong. I think he finished last year

872
00:46:17.840 --> 00:46:20.199
<v Speaker 2>around one twenty six and then this week he was

873
00:46:20.440 --> 00:46:26.599
<v Speaker 2>twenty something and so you know that's a big deal

874
00:46:26.719 --> 00:46:28.199
<v Speaker 2>for somebody to improve that much.

875
00:46:28.239 --> 00:46:30.000
<v Speaker 1>But it's a Sony Open.

876
00:46:30.760 --> 00:46:36.000
<v Speaker 2>Footballs you know, still what most people are watching, and

877
00:46:36.079 --> 00:46:38.960
<v Speaker 2>so you know, the Sony Open or the you know,

878
00:46:39.000 --> 00:46:41.280
<v Speaker 2>some of these early season events definitely don't move the

879
00:46:41.320 --> 00:46:43.719
<v Speaker 2>needle like you know, somebody seeing it on TV at

880
00:46:43.719 --> 00:46:47.360
<v Speaker 2>the Masters something like that, you know, makes it makes

881
00:46:47.400 --> 00:46:48.519
<v Speaker 2>for a very different.

882
00:46:50.320 --> 00:46:51.039
<v Speaker 1>Different set eyes.

883
00:46:51.079 --> 00:46:52.960
<v Speaker 2>I mean, you look at what happened with the Jailbird

884
00:46:52.960 --> 00:46:55.119
<v Speaker 2>a few years ago, where the Jailbird, you know, was

885
00:46:55.159 --> 00:46:57.400
<v Speaker 2>out I think in kind of the mid teens, I

886
00:46:57.440 --> 00:46:59.960
<v Speaker 2>want to say, like sixteen seventeen when it was originally

887
00:47:00.440 --> 00:47:03.480
<v Speaker 2>put out there, and then it sort of fell into

888
00:47:03.519 --> 00:47:07.360
<v Speaker 2>obscurity and then you know, Ricky been using it for

889
00:47:07.559 --> 00:47:11.679
<v Speaker 2>well over a year but it didn't do anything, but

890
00:47:11.719 --> 00:47:13.079
<v Speaker 2>then he ended up in the final group with the

891
00:47:13.159 --> 00:47:15.320
<v Speaker 2>US Open, and now they had to reissue the putter.

892
00:47:15.360 --> 00:47:18.719
<v Speaker 2>So yes, you know, major championships definitely moved the needle

893
00:47:18.719 --> 00:47:20.280
<v Speaker 2>as far as equipment is concerned.

894
00:47:21.199 --> 00:47:29.559
<v Speaker 3>Yeah. Yeah, So it's not just the PGA Tour. There's

895
00:47:29.920 --> 00:47:33.199
<v Speaker 3>a lot of other people who are high profile golfers

896
00:47:33.239 --> 00:47:36.960
<v Speaker 3>on champions Tour and the corn Ferry, right, I mean,

897
00:47:37.519 --> 00:47:39.599
<v Speaker 3>you've got a lot of players who are now and

898
00:47:39.639 --> 00:47:41.800
<v Speaker 3>you don't pay any of them. They're doing this all

899
00:47:41.920 --> 00:47:46.320
<v Speaker 3>on there by choice because of results, correct.

900
00:47:46.519 --> 00:47:50.039
<v Speaker 2>Yeah, yeah, we've got a ton. I mean, the Darryl

901
00:47:50.119 --> 00:47:53.159
<v Speaker 2>Survey is the entity that sort of tracks usage of

902
00:47:54.519 --> 00:48:00.000
<v Speaker 2>products across all tours, and you know the comparative numbers

903
00:48:00.119 --> 00:48:03.360
<v Speaker 2>is from twenty four to twenty three or third cert.

904
00:48:03.519 --> 00:48:06.840
<v Speaker 2>I mean, it's just totally totally absurds, you know, one

905
00:48:06.880 --> 00:48:10.280
<v Speaker 2>thousand percent growth plus, you know, I mean, just crazy

906
00:48:10.280 --> 00:48:13.920
<v Speaker 2>stuff we've you know, and you know, we got the

907
00:48:14.199 --> 00:48:16.119
<v Speaker 2>poor Liam. You know, I think Liam, you had Liam

908
00:48:16.159 --> 00:48:16.880
<v Speaker 2>on the show before.

909
00:48:16.920 --> 00:48:19.559
<v Speaker 3>I think I have been trying to get Liam on

910
00:48:19.679 --> 00:48:22.880
<v Speaker 3>and well he knows what I'm calling about, and he's like, yeah,

911
00:48:23.039 --> 00:48:23.880
<v Speaker 3>I'm not gonna do that.

912
00:48:23.960 --> 00:48:26.079
<v Speaker 2>Well he's he got, you know, to the point where

913
00:48:27.239 --> 00:48:28.679
<v Speaker 2>it was just too much. So we've got like a

914
00:48:28.679 --> 00:48:30.880
<v Speaker 2>whole tour department. Now, we've got reps on every tour.

915
00:48:31.320 --> 00:48:36.159
<v Speaker 2>We've got a director of Brandon Harding. He was crazy

916
00:48:36.199 --> 00:48:38.840
<v Speaker 2>busy and he and and you know, it was him

917
00:48:38.880 --> 00:48:42.920
<v Speaker 2>and Brandon Harding were doing everything. So it wasn't just

918
00:48:42.960 --> 00:48:48.239
<v Speaker 2>tour guys. It was celebrities and high profile amateurs, colleges,

919
00:48:48.320 --> 00:48:49.639
<v Speaker 2>you know, all that kind of stuff. So now we

920
00:48:49.719 --> 00:48:51.960
<v Speaker 2>have not only we have a tour department that's you know,

921
00:48:53.280 --> 00:48:56.000
<v Speaker 2>six or seven deep. Now we also have a player

922
00:48:56.039 --> 00:48:58.320
<v Speaker 2>development department where all of our college kids are getting

923
00:48:59.159 --> 00:49:03.239
<v Speaker 2>served and and all that, and and the player developmental

924
00:49:03.320 --> 00:49:05.760
<v Speaker 2>handle some of the developmental tours and some of the

925
00:49:05.800 --> 00:49:08.480
<v Speaker 2>smaller tours overseas. And stuff like that. But yeah, I

926
00:49:08.519 --> 00:49:10.719
<v Speaker 2>mean we've got a bunch of players on every major tour.

927
00:49:10.719 --> 00:49:12.440
<v Speaker 2>I mean last year we had we had two senior

928
00:49:12.440 --> 00:49:16.199
<v Speaker 2>major wins last years, you know, Senior US Open and

929
00:49:16.199 --> 00:49:19.280
<v Speaker 2>the Senior PGA Championship, both by Richard Bland.

930
00:49:19.280 --> 00:49:20.719
<v Speaker 1>But he actually used two different putters.

931
00:49:20.719 --> 00:49:23.960
<v Speaker 2>One when the Senior PGA with A with the MES

932
00:49:24.039 --> 00:49:26.039
<v Speaker 2>max and then won the Senior US Open with the

933
00:49:26.199 --> 00:49:29.920
<v Speaker 2>DF two point one. And so after that, you know,

934
00:49:30.000 --> 00:49:31.360
<v Speaker 2>the champions.

935
00:49:30.880 --> 00:49:33.400
<v Speaker 1>Tour guys, you know, those poor guys don't get a

936
00:49:33.440 --> 00:49:34.000
<v Speaker 1>lot of support.

937
00:49:34.079 --> 00:49:36.360
<v Speaker 2>You know, the OEMs, don't don't hang out a lot

938
00:49:36.639 --> 00:49:40.280
<v Speaker 2>out there on their on their tours, and so they're

939
00:49:40.280 --> 00:49:41.960
<v Speaker 2>always so happy to see us, and we're so happy

940
00:49:41.960 --> 00:49:44.920
<v Speaker 2>to see them. I mean, they're they're a lot of

941
00:49:44.920 --> 00:49:47.239
<v Speaker 2>those guys are to stage in their career where putting

942
00:49:47.280 --> 00:49:50.199
<v Speaker 2>is not their favorite part of the game and uh,

943
00:49:51.000 --> 00:49:53.079
<v Speaker 2>you know, so to get the feedback from them that

944
00:49:53.320 --> 00:49:55.719
<v Speaker 2>you know, makes them feel a little less twitchy is

945
00:49:56.039 --> 00:49:56.599
<v Speaker 2>really fun.

946
00:49:57.480 --> 00:49:59.840
<v Speaker 3>So with the success that you're having, I've got a

947
00:50:00.119 --> 00:50:03.239
<v Speaker 3>leave there are well, and I've seen at least p

948
00:50:03.480 --> 00:50:07.800
<v Speaker 3>XG people are coming out with zero torque putters, which

949
00:50:07.880 --> 00:50:11.840
<v Speaker 3>is going right after you, right, I mean, that's exactly

950
00:50:11.880 --> 00:50:14.559
<v Speaker 3>what you've been claiming all along, is there's no torque

951
00:50:14.559 --> 00:50:18.159
<v Speaker 3>in these putters. Here's my revealer and this buttter is

952
00:50:18.320 --> 00:50:22.199
<v Speaker 3>just staying online the entire time. What's going on with that?

953
00:50:22.400 --> 00:50:25.920
<v Speaker 3>How many copycats and how close are they to being

954
00:50:26.039 --> 00:50:29.000
<v Speaker 3>truly copies of what you're doing?

955
00:50:31.159 --> 00:50:31.519
<v Speaker 1>How many?

956
00:50:31.599 --> 00:50:32.960
<v Speaker 2>I'm not sure, I mean one of one of the

957
00:50:33.960 --> 00:50:39.159
<v Speaker 2>so from the big companies or bigger companies. Odysseys got

958
00:50:39.199 --> 00:50:44.920
<v Speaker 2>their square to square line, bet Nardi has their antidote line.

959
00:50:45.719 --> 00:50:52.159
<v Speaker 1>P XG came out with the Allen even Rolls got

960
00:50:52.519 --> 00:50:56.440
<v Speaker 1>their zero line, and.

961
00:50:57.719 --> 00:50:59.960
<v Speaker 2>You know, they're all they're all good, like they're all

962
00:51:00.679 --> 00:51:05.280
<v Speaker 2>like the coolest thing about it is like, you know,

963
00:51:05.360 --> 00:51:10.800
<v Speaker 2>all these companies now just basically said, turns out Lab

964
00:51:11.360 --> 00:51:12.360
<v Speaker 2>wasn't selling snake oil.

965
00:51:12.440 --> 00:51:14.960
<v Speaker 1>Turns out this technology works. You know, they they they

966
00:51:15.039 --> 00:51:19.480
<v Speaker 1>they validated us, which has been so nice, like and

967
00:51:19.920 --> 00:51:20.840
<v Speaker 1>you know, and.

968
00:51:22.440 --> 00:51:25.920
<v Speaker 2>You know, now it's a competitive space, right, those zero

969
00:51:26.000 --> 00:51:29.440
<v Speaker 2>torque space, and we feel great about where we're at

970
00:51:29.440 --> 00:51:31.320
<v Speaker 2>with that. You know, there's still nobody in the in

971
00:51:31.360 --> 00:51:33.559
<v Speaker 2>the in the world that can offer the customizations that

972
00:51:33.599 --> 00:51:36.880
<v Speaker 2>we do. I think I would imagine the general consumer

973
00:51:36.960 --> 00:51:39.199
<v Speaker 2>understands we know a lot more about how to get

974
00:51:39.239 --> 00:51:42.320
<v Speaker 2>a putter actually properly balanced, and some of the other

975
00:51:42.360 --> 00:51:47.440
<v Speaker 2>ones do. So we're feeling we're feeling really good.

976
00:51:48.079 --> 00:51:49.639
<v Speaker 1>The frustrating part is.

977
00:51:52.880 --> 00:51:56.000
<v Speaker 2>The language being used, you know, and this has you know,

978
00:51:56.079 --> 00:51:59.320
<v Speaker 2>been sort of one of the disappointing parts of You're

979
00:51:59.360 --> 00:52:05.840
<v Speaker 2>asking before just you know, kind of surprises in the industry.

980
00:52:05.920 --> 00:52:08.960
<v Speaker 2>The marketing teams and the R and D teams of

981
00:52:09.039 --> 00:52:11.519
<v Speaker 2>these companies do not talk as much as I think

982
00:52:11.559 --> 00:52:15.360
<v Speaker 2>you would think that they might. And so, you know,

983
00:52:15.400 --> 00:52:19.159
<v Speaker 2>the marketing team has a job to promote a putter

984
00:52:19.199 --> 00:52:23.039
<v Speaker 2>that is being designed specifically to compete with lab and

985
00:52:23.119 --> 00:52:25.920
<v Speaker 2>so regardless of what the engineers might be telling them

986
00:52:25.920 --> 00:52:28.360
<v Speaker 2>about how the putter works, you're seeing a lot of

987
00:52:28.480 --> 00:52:33.360
<v Speaker 2>very misleading language, and you know, and some of these

988
00:52:33.400 --> 00:52:35.400
<v Speaker 2>companies that are big enough that they don't have to

989
00:52:36.440 --> 00:52:40.000
<v Speaker 2>validate it, they don't have to you know, explain the

990
00:52:40.039 --> 00:52:42.280
<v Speaker 2>science or do whatever. They just say, Hey, this is

991
00:52:42.360 --> 00:52:43.920
<v Speaker 2>this new putter, you should buy it, and people do

992
00:52:44.000 --> 00:52:46.079
<v Speaker 2>because they've you know, got great reputations and been in

993
00:52:46.119 --> 00:52:50.599
<v Speaker 2>the business for years, and.

994
00:52:48.800 --> 00:52:50.159
<v Speaker 1>So that gets a little frustrating.

995
00:52:50.960 --> 00:52:53.320
<v Speaker 2>What's been so cool to see is like is our

996
00:52:53.559 --> 00:52:55.639
<v Speaker 2>you know, the support we get from our customers is

997
00:52:55.679 --> 00:52:58.760
<v Speaker 2>just incredible. I mean, every time a new company comes out,

998
00:52:58.840 --> 00:53:02.519
<v Speaker 2>you know, there's inevitably somebody on that thread talking about

999
00:53:02.599 --> 00:53:06.920
<v Speaker 2>you know, sort of the you know differences albeit nuanced,

1000
00:53:06.960 --> 00:53:09.719
<v Speaker 2>but you know, there's still differences. There are still reasons

1001
00:53:09.719 --> 00:53:12.800
<v Speaker 2>why our stuff performs better than theirs two despite the

1002
00:53:12.880 --> 00:53:14.840
<v Speaker 2>claims that it's you know, kind of the same thing.

1003
00:53:16.199 --> 00:53:22.519
<v Speaker 1>So yeah, it's been a it's it's been wild.

1004
00:53:24.280 --> 00:53:26.840
<v Speaker 2>Like the shift that takes place in like our marketing

1005
00:53:26.880 --> 00:53:29.320
<v Speaker 2>meetings and the way that we talk about the product

1006
00:53:29.400 --> 00:53:31.400
<v Speaker 2>has been like it's like a total one eighty, Like

1007
00:53:31.400 --> 00:53:32.960
<v Speaker 2>all of a sudden, we don't need to talk about

1008
00:53:33.000 --> 00:53:37.000
<v Speaker 2>whether or not it's a worthwhile technology anymore. Like you know,

1009
00:53:37.639 --> 00:53:40.840
<v Speaker 2>the big companies just just ended that conversation. So now

1010
00:53:40.880 --> 00:53:42.760
<v Speaker 2>we get to talk about the differences between what we

1011
00:53:42.840 --> 00:53:44.239
<v Speaker 2>do and what everybody else is doing.

1012
00:53:45.039 --> 00:53:45.920
<v Speaker 1>And that's a lot of fun.

1013
00:53:45.960 --> 00:53:48.000
<v Speaker 2>You know, now people get to they're taking a really

1014
00:53:48.400 --> 00:53:51.280
<v Speaker 2>much closer look at like, oh wow, I mean these

1015
00:53:51.280 --> 00:53:53.679
<v Speaker 2>guys around you know doing stuff just on a completely

1016
00:53:53.679 --> 00:53:54.320
<v Speaker 2>different level.

1017
00:53:55.119 --> 00:53:55.599
<v Speaker 1>It's fun.

1018
00:53:55.719 --> 00:54:00.199
<v Speaker 3>I got to believe that when you first got into this, this, this,

1019
00:54:01.199 --> 00:54:04.480
<v Speaker 3>and you would walk into an industry room, heads would

1020
00:54:04.480 --> 00:54:08.360
<v Speaker 3>turn and go, he's not one of us. He doesn't

1021
00:54:08.360 --> 00:54:11.280
<v Speaker 3>look like us, he doesn't talk like us. Who is

1022
00:54:11.320 --> 00:54:15.239
<v Speaker 3>this guy? And now you walk in the room, heads turn, going,

1023
00:54:15.760 --> 00:54:16.760
<v Speaker 3>how do we be like him?

1024
00:54:17.679 --> 00:54:20.239
<v Speaker 2>I mean right, They certainly aren't saying that to me,

1025
00:54:20.440 --> 00:54:25.000
<v Speaker 2>but indicate they're excited about what LAB.

1026
00:54:24.840 --> 00:54:28.000
<v Speaker 3>Is doing, and you know, turning heads, oh, for sure,

1027
00:54:28.280 --> 00:54:30.599
<v Speaker 3>in a very different way. You and you walk in

1028
00:54:30.639 --> 00:54:32.719
<v Speaker 3>the room, and that's pretty a man.

1029
00:54:33.599 --> 00:54:35.360
<v Speaker 1>And that's been interesting to see too.

1030
00:54:35.519 --> 00:54:38.719
<v Speaker 2>As you know, some of these other companies are entering

1031
00:54:38.880 --> 00:54:40.960
<v Speaker 2>the you know, the torque space like.

1032
00:54:43.159 --> 00:54:45.159
<v Speaker 1>I appreciate at least a little bit.

1033
00:54:45.199 --> 00:54:47.880
<v Speaker 2>The ones that are are you know, sort of at

1034
00:54:47.920 --> 00:54:50.800
<v Speaker 2>least tipping their caps to us, you know, and recognizing

1035
00:54:50.840 --> 00:54:53.199
<v Speaker 2>that they're only designing these putters because of what they've seen,

1036
00:54:53.480 --> 00:54:56.679
<v Speaker 2>you know, Lab Accomplish. The ones that piss me off

1037
00:54:56.679 --> 00:54:58.559
<v Speaker 2>are the ones that are like out there, you know,

1038
00:55:00.079 --> 00:55:03.599
<v Speaker 2>packaging our exact same marketing language, pretending like they thought

1039
00:55:03.639 --> 00:55:07.199
<v Speaker 2>of this themselves. But you know that's just me. I

1040
00:55:07.239 --> 00:55:09.760
<v Speaker 2>don't actually care. But yes, I mean yeah, we're being

1041
00:55:09.800 --> 00:55:13.400
<v Speaker 2>received in a very very different way. On tour and

1042
00:55:13.440 --> 00:55:15.239
<v Speaker 2>it's you know, I'm not going to the PGA show

1043
00:55:15.239 --> 00:55:17.199
<v Speaker 2>this year, and I didn't go last year. But you know,

1044
00:55:17.280 --> 00:55:19.559
<v Speaker 2>my understanding was, Yeah, the vibe was very very different

1045
00:55:20.440 --> 00:55:20.920
<v Speaker 2>on tour.

1046
00:55:21.800 --> 00:55:25.199
<v Speaker 1>I mean this is not an exaggeration.

1047
00:55:25.280 --> 00:55:27.599
<v Speaker 2>I mean people literally used to point and laugh at me,

1048
00:55:28.079 --> 00:55:29.920
<v Speaker 2>like I would look up and I'd see the other

1049
00:55:29.960 --> 00:55:33.719
<v Speaker 2>bags across the green, you know, and they just never

1050
00:55:33.920 --> 00:55:37.880
<v Speaker 2>at any time took us seriously in any way. And

1051
00:55:38.320 --> 00:55:41.480
<v Speaker 2>you know, now I haven't been on tour since the

1052
00:55:41.519 --> 00:55:43.639
<v Speaker 2>release of all of these competitive putters yet, and I'm

1053
00:55:43.639 --> 00:55:45.000
<v Speaker 2>gonna be out there in a few weeks. I'll be

1054
00:55:45.599 --> 00:55:47.519
<v Speaker 2>you know, interested. But even last year, I mean, people

1055
00:55:47.559 --> 00:55:51.639
<v Speaker 2>were really starting to be much nicer and you know,

1056
00:55:51.719 --> 00:55:55.840
<v Speaker 2>complimentary and come up and shake hands with you know,

1057
00:55:56.039 --> 00:55:59.400
<v Speaker 2>very respectful appreciations for you.

1058
00:55:59.440 --> 00:56:02.159
<v Speaker 1>Know, they know like what I mean. Look, I didn't know.

1059
00:56:02.239 --> 00:56:03.679
<v Speaker 2>I didn't know how hard it would be, and if

1060
00:56:03.679 --> 00:56:06.280
<v Speaker 2>I did, I don't know that I would have done it,

1061
00:56:06.360 --> 00:56:06.559
<v Speaker 2>you know.

1062
00:56:06.679 --> 00:56:08.159
<v Speaker 1>And so I think that.

1063
00:56:10.320 --> 00:56:12.599
<v Speaker 2>In addition to you know, sort of the respect for

1064
00:56:12.639 --> 00:56:15.760
<v Speaker 2>the technology that a lot of the the other companies

1065
00:56:15.800 --> 00:56:19.199
<v Speaker 2>are now exhibiting, I think they also appreciate that, like

1066
00:56:19.239 --> 00:56:24.559
<v Speaker 2>going from absolutely nobody from nowhere, you know, in you know,

1067
00:56:24.639 --> 00:56:29.039
<v Speaker 2>the middle of the desert, and a reno to having

1068
00:56:29.079 --> 00:56:31.800
<v Speaker 2>fifteen percent of the potter market is it's not something

1069
00:56:31.840 --> 00:56:33.800
<v Speaker 2>you see every day. It just doesn't happen very often.

1070
00:56:33.840 --> 00:56:36.159
<v Speaker 2>And they've all been at all, you know, really respectful.

1071
00:56:36.440 --> 00:56:39.000
<v Speaker 3>That's great, that's great, all right, let's wrap it up

1072
00:56:39.039 --> 00:56:43.159
<v Speaker 3>with this. I'm a DF three user. I love the

1073
00:56:43.239 --> 00:56:46.360
<v Speaker 3>DF three. Convince me why I need to move to

1074
00:56:46.360 --> 00:56:46.920
<v Speaker 3>the OS one.

1075
00:56:49.480 --> 00:56:52.519
<v Speaker 2>I'm not gonna, you know, and I'm not and I'm

1076
00:56:53.039 --> 00:56:55.679
<v Speaker 2>and as a commitment to our consumer too, like I mean,

1077
00:56:55.800 --> 00:56:57.679
<v Speaker 2>one of the things that has always driven me crazy

1078
00:56:57.719 --> 00:57:01.360
<v Speaker 2>about the industry, and I find it frankly embarrassing, is

1079
00:57:01.400 --> 00:57:03.920
<v Speaker 2>the number of companies that come out with technology saying no, no, no,

1080
00:57:04.079 --> 00:57:05.559
<v Speaker 2>this is better than the one that we just sold

1081
00:57:05.559 --> 00:57:08.920
<v Speaker 2>you six months ago or a year ago. I'm not

1082
00:57:08.960 --> 00:57:11.159
<v Speaker 2>going to tell you that it's better. It's definitely different.

1083
00:57:11.400 --> 00:57:14.679
<v Speaker 2>It has more options to offer you, and those differences

1084
00:57:15.000 --> 00:57:18.440
<v Speaker 2>might suit you better. So I can't tell you that

1085
00:57:18.559 --> 00:57:20.639
<v Speaker 2>for sure you need an odd the DF three might

1086
00:57:20.719 --> 00:57:23.039
<v Speaker 2>still be, you know, the perfect putter for you. I

1087
00:57:23.039 --> 00:57:26.880
<v Speaker 2>would definitely encourage you to go try it. See how

1088
00:57:26.880 --> 00:57:28.480
<v Speaker 2>it feels. See if you like looking at it, see

1089
00:57:28.480 --> 00:57:30.320
<v Speaker 2>if it sets up a little better. I mean, the

1090
00:57:30.360 --> 00:57:32.559
<v Speaker 2>technology within our putters is all the same. You're going

1091
00:57:32.639 --> 00:57:34.599
<v Speaker 2>to you know, the bigger the putter, the more kind

1092
00:57:34.639 --> 00:57:37.599
<v Speaker 2>of obvious the technology is going to feel. But for

1093
00:57:37.639 --> 00:57:40.039
<v Speaker 2>the most part, you're going to have that experience of

1094
00:57:40.079 --> 00:57:42.599
<v Speaker 2>the putter just kind of doing its own thing with

1095
00:57:42.679 --> 00:57:44.360
<v Speaker 2>any of our models. So then it comes down to

1096
00:57:45.559 --> 00:57:47.360
<v Speaker 2>the same stuff as with any other company. Which one

1097
00:57:47.360 --> 00:57:49.079
<v Speaker 2>do you like looking at, which one do you like aiming,

1098
00:57:49.079 --> 00:57:50.239
<v Speaker 2>Which one do you like carrying around?

1099
00:57:50.280 --> 00:57:52.719
<v Speaker 1>Which one do you want to you know, make your baby.

1100
00:57:54.000 --> 00:57:55.119
<v Speaker 1>That stuff's up to you.

1101
00:57:56.239 --> 00:57:59.840
<v Speaker 2>And so unless we do make you know, an innovation

1102
00:58:00.480 --> 00:58:03.719
<v Speaker 2>with some of the optionality and options and or you know,

1103
00:58:03.920 --> 00:58:07.880
<v Speaker 2>customizations and such, I'm not going to tell anybody it's better.

1104
00:58:07.920 --> 00:58:12.280
<v Speaker 2>I'm just going to say that it's different, and then

1105
00:58:12.320 --> 00:58:20.960
<v Speaker 2>it is. Uh split'spin. I think it's probably about fifty

1106
00:58:21.000 --> 00:58:24.079
<v Speaker 2>to fifty now in our within the factory here of

1107
00:58:24.320 --> 00:58:27.480
<v Speaker 2>DF three users versus OZ users. Whereas when the when

1108
00:58:27.480 --> 00:58:31.639
<v Speaker 2>the DF three came out, everybody was using it. Uh

1109
00:58:32.360 --> 00:58:37.840
<v Speaker 2>so just for the ball Scooper, Yeah, that was a

1110
00:58:37.880 --> 00:58:39.960
<v Speaker 2>big part of it, for sure. Just this, you know,

1111
00:58:40.039 --> 00:58:42.800
<v Speaker 2>the little bit more stability in the d F three

1112
00:58:42.800 --> 00:58:48.199
<v Speaker 2>than the mes, which I think people appreciated, but definitely

1113
00:58:48.199 --> 00:58:48.800
<v Speaker 2>give it a shot.

1114
00:58:48.840 --> 00:58:49.800
<v Speaker 1>I mean, it's it's.

1115
00:58:51.199 --> 00:58:54.440
<v Speaker 3>So somebody is coming to lab golf for the first time.

1116
00:58:55.199 --> 00:58:58.159
<v Speaker 2>I think I think if somebody's coming to lab Golf

1117
00:58:58.199 --> 00:59:00.800
<v Speaker 2>for the first time, I think the OZ is absolutely

1118
00:59:00.880 --> 00:59:05.119
<v Speaker 2>the place to start. From a size standpoint, It's not

1119
00:59:05.199 --> 00:59:07.920
<v Speaker 2>going to be, you know, some massive departure from from

1120
00:59:08.000 --> 00:59:11.559
<v Speaker 2>putters you've used in the past. Aesthetically, it's it's, you know,

1121
00:59:11.800 --> 00:59:14.960
<v Speaker 2>really really clean looking putter. It's not some super space

1122
00:59:15.000 --> 00:59:17.920
<v Speaker 2>age thing like we've done in the past. And then

1123
00:59:17.920 --> 00:59:21.159
<v Speaker 2>the the options around feel with the stainless insert you know,

1124
00:59:21.559 --> 00:59:24.480
<v Speaker 2>it mirrors much more closely that which a lot of

1125
00:59:24.480 --> 00:59:27.119
<v Speaker 2>people have used. And so yeah, perfect place to start

1126
00:59:27.119 --> 00:59:28.679
<v Speaker 2>for a new a new LAB user.

1127
00:59:29.559 --> 00:59:33.000
<v Speaker 3>I still can't wait to try one out. Well, dude, listen,

1128
00:59:33.159 --> 00:59:36.719
<v Speaker 3>It's what's been so fun about this is that I

1129
00:59:36.760 --> 00:59:39.639
<v Speaker 3>feel like we've become friends as well as well as

1130
00:59:39.679 --> 00:59:44.000
<v Speaker 3>me being a huge fan. Uh, And I'm do whatever

1131
00:59:44.079 --> 00:59:47.239
<v Speaker 3>I can to help promote the product. Even I'm doing

1132
00:59:47.280 --> 00:59:49.679
<v Speaker 3>interviews with people about putting and stuff, and I'm like well, well,

1133
00:59:49.679 --> 00:59:51.599
<v Speaker 3>how does that work for a lab putter? You know,

1134
00:59:51.800 --> 00:59:54.440
<v Speaker 3>it's like what you ambushing me?

1135
00:59:55.599 --> 00:59:58.039
<v Speaker 1>So yeah, we appreciate your fred.

1136
00:59:58.079 --> 00:59:59.599
<v Speaker 2>I mean it's like, you know, I've been talking to

1137
01:00:00.079 --> 01:00:02.519
<v Speaker 2>this whole time just about how customers and everything have

1138
01:00:02.599 --> 01:00:05.079
<v Speaker 2>made it all happen. But you know that that includes you.

1139
01:00:05.119 --> 01:00:08.239
<v Speaker 2>It includes folks like you that you know are in

1140
01:00:08.280 --> 01:00:10.760
<v Speaker 2>the industry and see what it is that we're doing

1141
01:00:10.800 --> 01:00:13.960
<v Speaker 2>in the sort of you know, uphill battle that we

1142
01:00:14.079 --> 01:00:16.719
<v Speaker 2>have to be a relevant player in this industry and

1143
01:00:16.800 --> 01:00:17.719
<v Speaker 2>couldn't have done it without ch