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Speaker 1: Hi.

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Speaker 2: This is Kaihamann from Lauf, Germany, and I play it

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golf Club laut Houfen.

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Speaker 3: This is Goolf Smarter number nine hundred eighty four. When

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you first got into this business and you would walk

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into an industry room, heads would turn and go, he's

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not one of us. He doesn't look like us, he

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doesn't talk like us. Through this guy, and now you

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walk in the room, heads turn going, how do we

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do like him?

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Speaker 2: This is not an exaggeration. I mean people literally used

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to point and laugh at me, like I would look

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up and I'd see the other bags across the green

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and they just never at any time took us.

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Speaker 1: Seriously in any way. But even last year, I.

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Speaker 2: Mean people were really starting to be much nicer and

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complimentary and come up and shake hands with very respectful appreciations.

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I mean, look, I didn't know how hard it would be,

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and if I did, I don't know that I would

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have done it. And so I think that in addition

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to the respect for the technology that a lot of

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the other companies are now exhibiting, I think they also

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appreciate that like going from absolutely nobody from nowhere in

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the middle of the desert and reno to having fifteen

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percent of the putter market.

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Speaker 1: It's not something you see every day.

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Speaker 3: Padam Scott collaborates on the all new lab Os one

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putter with CEO Sam On. This is Golf Smarter, sharing stories,

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tips and insights from great golf minds to help you

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lower your score and raise your golf IQ. Here's your host,

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Fred Green. Welcome back to the Golf Smarter Podcast. Sam.

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Speaker 1: Thanks for having me Fred.

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Speaker 3: It's great to have you on. You've got news to

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talk about, so that's why we had to have you on.

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But before we get to that important putter news, new

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putter news beat, the Boss videos. Everybody check these out.

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It is so much fun to watch these, and you

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are extremely competitive.

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Speaker 1: I've been pretty lucky so far.

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Speaker 3: Explain what the Boss videos are.

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Speaker 1: So we've just.

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Speaker 2: You know, as I've talked about here, a bunch like

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labs really special. And the reason it's so special is

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the people we have, like an incredible team of folks here.

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And one of the things that we've done that's a

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little bit different than a lot of golf companies is

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that we really really prioritize golf.

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Speaker 1: If you if you look.

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Speaker 2: Kind of throughout the industry, like any industry, you know,

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the work is hard and time consuming, and golf is

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hard and time consuming, and if you have kind of

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a big job within the industry, it's really difficult to

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get out and play and to practice and all that.

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We're lucky enough that our factory just sits right here

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on a golf course.

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Speaker 1: You know. You came out to visit us and amazing,

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it's awesome, you know.

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Speaker 2: And it's a strong course to you know, really really

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tough track and usually in pretty good shape.

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Speaker 3: And the University of Oregon's golf team.

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Speaker 1: Is right correct. Yeah.

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Speaker 3: Yeah, So I was watching a video about the team

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and their whole area there, and I'm like, wait a minute,

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I know that golf course.

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Speaker 1: I played there with Sam totally.

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Speaker 2: Yeah. So it's it's really good, good course, and you know,

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and and and consequently, we've got some good players who

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are still good, you know, whose games are still sharp

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because you know, we make sure that they get out

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to practice and play and and so you know, like

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I I've got, you know, my job here and which

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puts me in front of the camera a lot and

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a lot of folks know who I am. But almost

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across the board when people come to visit us, they're

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blown away at how many people there are, and how

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big the operation is and and how many, you know,

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really awesome players we have. And so the idea started

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as just to kind of use these little nine hole

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matches as an opportunity to introduce the world to to

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a lot of the folks that make Labs so special.

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And then it's sort of evolved into you know, not

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just employees, but you know, media partners and and and

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and social media collaborators and just people that we have

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any kind of connection with, and it's an opportunity just

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to get to know people. There's so much that happens

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in this industry that the general consumer would never know about.

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There's so many people that have such a massive influence

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on the game, and so this is just a really

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fun opportunity to get those folks in front of a

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camera so that the rest of the world can can

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know who they are and what they do. And yes,

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so far, I've I've I think, I think, we've we've three,

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we we've recorded five. Now three of them have already

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been out. I'm through those three. I remain undefeated, but

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I'm totally honest. There's definitely about a half a dozen

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guys inside this building that I've been ducking until until

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my game feels.

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Speaker 1: A little sharper.

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Speaker 3: Yeah. So we were lucky enough when we came up

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and visited you to do some video of the tour.

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So hopefully people have gone in and seen the tour

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of Lab Golf and the factory that you guys have.

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But you're one of those people that before Lab Golf,

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you weren't in the industry, correct right now, you were

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just a consumer and a golf junkie. What is it

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that surprises you about the industry that you've been in.

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You talk about all these things that people don't know

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about in the industry until you get there. What about you?

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Speaker 1: What was the big surprise or.

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Speaker 3: Continues to be a big surprise.

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Speaker 2: That's a good question. I mean, there's a lot of

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things that are surprising. There's certainly, you know, plenty of

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surprises at the tour level, and hanging out with those

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guys is you know, definitely been an interesting perspective. And

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I've yeah, I've been surprised quite a few times out

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on tour, but specifically related to the equipment industry, I

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think I was surprised to find out what a machine

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it is, you know, and you know, kind of the more.

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Speaker 1: Time I've been in the.

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Speaker 2: Industry, like the whole Carl's Bad scene is it's wild,

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you know explained. Well, it's just they're all there, you know,

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like all the you know, Callaway and Titleist and tailor Made,

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and you know, half a dozen other smaller companies are

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all right there in Carlsbad.

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Speaker 1: And so it's like this.

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Speaker 2: It's a highly competitive industry, more more so than I

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think a lot of other consumer brands. And with a

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few exceptions in you know, kind of recent history, the

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last forty fifty years, for the most part, golf is

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a is a market share war, and each company is

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just trying to kind of take from the other one.

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Speaker 1: Uh.

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Speaker 2: There isn't a ton of effort made to sort of

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grow the entire industry. And I've been like surprise, and

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I guess, frankly a little disappointed to find out how

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little consideration there is for genuine innovation. The folks within

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the R and D departments of every company are exactly

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who you hope they are. They're they're brilliant, they're educated,

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they're talented, they have you know, interesting insight into equipment,

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they're trying to push boundaries, they're trying.

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Speaker 1: To improve.

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Speaker 2: And then you know, as we've gotten bigger and you know,

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can't be as like completely nimble as we used to be,

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where you know, as soon as the putter was ready,

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we could just release it.

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Speaker 1: You know, now we can't do that.

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Speaker 2: There's you know, there's you know, retail relationships and marketing

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and you know, it's just a it's just a bigger

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operation to the point that we need to be a

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little bit more deliberate about everything, and we are committed

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to making sure that our research and development.

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Speaker 1: Drives are our product release schedule.

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Speaker 2: And I think it gets to a point where a

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lot of these OEMs unfortunately kind of need to make

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let marketing dictate what does and does not come to market.

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Speaker 1: And so that's been you know, I guess a little surprising.

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Speaker 2: Like I guess I just assumed that the whole industry

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was full of a bunch of folks like us here

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at LAB you know that are just total golf chunkies

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and and and just nerding out. But you know, and

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this is this is not a judgment at all. It's

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it's a business. You know, in a big one. And

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you know, in some of these cases, you know, with

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the larger OEMs. I mean, these are billion dollar corporations

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that have to be very, very deliberate about everything that

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they do. And unfortunately, you know, releasing only that which

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is a genuine improvement over the product before isn't necessarily

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you know, the priority. No, they got to get market,

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you know, they got to get product to market. They

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got to you know, day in front of the cameras and.

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Speaker 3: Paint the head white. That'll do it.

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Speaker 1: Yeah, you know, stuff like that. What else has been

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surprising about the industry.

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Speaker 3: Well, I'm curious that I'm going to go back to

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what you said about the R and D folks that

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are all down there and stuff. Do they have their

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own community from company to company or do they isolate themselves.

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Speaker 1: That's a good question.

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Speaker 2: You know, I don't really know. I haven't I've been

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down there a little bit lately with some other projects,

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but I don't know. You know, we've we've only just recently,

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we had been very deliberate about hiring outside of the industry.

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Speaker 1: Lately, we've we've we've brought on a few folks that have.

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Speaker 2: Some experience in Carlsbad and and kind of the whole

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scene a bounced you know, back and forth between different companies.

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I mean like that that's the one of the funniest things.

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It's just like the straight like human horse trading that

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happens like where I mean, there's these guys that have

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you know, worked in Earnest for all three you know,

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major OEMs down there, and you know, California has no

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noncompete laws, so there's there's always just this game of

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you know, trying to steal this guy, and if you

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steal that guy, I mean to steal this guy. And

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you know, it all just gets mixed around, like like recently,

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Oustie Rollins, who was one of the guys that designed

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a lot of putters for Odyssey, including the Jailbird.

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Speaker 1: He works for Scotty Cameron.

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Speaker 2: Now, so he was with Odyssey forever and now he's

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over at the Scotty Cameron and you know, you can

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see his influence in those putters that they just came

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out with that sort of have that that versa you know,

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silver black, silver thing going on, and you know, have

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a similar resemblance to to some of the Odyssey shapes,

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and so you know, I don't know if they have

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like a R and d uh weekend support group for

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each other or not.

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Speaker 1: They all seem to know each other.

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Speaker 2: And you know it's funny too, like a lot of them.

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Will you know, We've got a guy who works here

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who you know, is really really tight with guys that

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work for our competitors, and they have to have these

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conversations and just never mentioned golf.

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Speaker 1: You know, it's all it's all families and.

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Speaker 2: You know whatever else because their nbas prevent them from

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actually talking shop and.

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Speaker 3: The phone calls are being recorded. Yeah, exactly right, they

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are listening. George Lucas, Francis Ford Coppola moved their production

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operations to northern California so they didn't have to deal

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with Los Angeles and the business of movie making, right.

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They wanted to be independent as movie makers to make

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what they wanted to make. And you're saying, everybody's down

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in Carlsbad and you've isolated yourself in this little corner

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of Oregon. Is that intentional or now in retrospect or

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you're going, oh, maybe we should have been down there.

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Speaker 2: Oh no, I I mean the location itself is beautiful.

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I was just last week for the PGA Tour Superstore

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Vendor summit, so like the superstar asshole come and talk

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about all the different products and everything, and yeah, it's beautiful.

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Arm We had a house, you know, right on the cliff,

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and that part of it is pretty appealing.

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Speaker 1: The rest of it. No, I I'm really grateful that

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we're up here. No, we did not.

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Speaker 2: We did not intend, you know, to separate ourselves. It's

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just where I lived, you know, I had. I had,

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you know, when when we stopped doing stuff in Reno, and.

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Speaker 3: That's where he was.

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Speaker 1: That's where Bill was.

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Speaker 2: Yeah, and that's where the we had a little factory

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in Carson City. And and then when he stopped handling

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the day to day stuff, you know, I needed to

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be more involved. So we moved the company up here

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just because is where I lived. And it wasn't you know,

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the company was tiny at that point. It wasn't like

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there was you know, massive implications around having a talent

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pool to hire from, or you know, tax implications or

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you know things like that which aren't great. You know,

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up here in Oregon there's serious corporate tax nine percent,

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and then you know, yeah, there's there's not a huge

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talent pool pool of you know, golf specific folks. However,

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we've found that for our manufacturing process that isn't really

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as important.

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Speaker 1: It does get difficult, Like we're working.

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Speaker 2: On, uh, you know, growing our R and D team significantly.

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Speaker 1: That's tough, you know.

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Speaker 2: Being in in in Eugene, but I'm not sure I'd

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prefer to be in Carlsbad, you know. And and the

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analogy I can think of as is, you know, in

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the bar business, you know, where whenever we needed to

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hire a bartender, there was always kind of this you know,

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question as to whether or not you wanted to hire

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somebody with experience, or whether or not you wanted to

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hire somebody that had never done it before. The advantage

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of hiring somebody experience is that your training process is

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a week and a half long.

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Speaker 1: You need to teach them, you know, the.

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Speaker 2: Little nuances of how your bar works versus other bars.

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But the drawback of that is that they're always going

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to make an old fashioned the way that they make

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an old fashioned, even if it's not the way that

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you know that our bar makes an old fashioned, and

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it's and they kind of get, you know, stuck and

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doing things a certain way it's similar here where you know,

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I'm not positive i'd want engineers that have worked at

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other companies. I mean, particularly in the putter business.

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Speaker 1: You know, the we.

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Speaker 3: The lab broke the mold.

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Speaker 2: We broke them old, and we found that a lot

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of the folks within the industry still have a hard

279
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time accepting that. And so pulling from within that industry

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to have to like can vinced somebody that something special

281
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is going on here is a little bit more tedious

282
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than you know, having somebody who's never done this kind

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of work before, and at least specifically in the golf business.

284
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So it's got its pros and cons. But I mean

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the biggest pro is the golf. I mean that we

286
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sit on a you know, there's no opportunity like this

287
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anywhere in Carlsbad golf is. It's impossible to play golf

288
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in Carlsbad unless you you know, belong to a private club,

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like you know, public.

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Speaker 1: Totally.

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Speaker 2: And you know that that we have, you know, this

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incredible practice facility and this huge golf course and you know,

293
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all of this right here is definitely something I wouldn't

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trade for anything.

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Speaker 3: Yeah. Yeah, So when you and I first started speaking,

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when I first became a lab rat back I don't

297
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know about five years ago. I guess twenty eighteen.

298
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Speaker 1: Yeah, probably would have been nineteen.

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Speaker 3: Yeah, yeah, and you bought the company in what year?

300
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Speaker 2: So Bill and I met in the summer twenty seventeen.

301
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We kind of got serious about talking about partnering in

302
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the fall, and then by spring of twenty eighteen it

303
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was official.

304
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Speaker 3: Yeah. Yeah, So it was either end of eighteen beginning

305
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of nineteen that we first met. You had like fifteen

306
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eighteen employees at the time.

307
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Speaker 1: Oh, probably less than that.

308
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Speaker 2: Yeah, I think we probably had I think when we

309
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moved to Eugene, which was in twenty twenty. I want

310
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to say we can't. I think we had twelve wow,

311
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in twenty twenty.

312
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Speaker 3: And twenty twenty five. As we start the new year.

313
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Speaker 1: I think about one hundred and eighty.

314
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Speaker 3: Yeah, and you own the building.

315
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Speaker 2: We don't own the building, but we do have a

316
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nice lease on it. And we now have the whole building,

317
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whereas we used to kind of be in one junk

318
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over here at barbershops there and whatever.

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Speaker 1: Barbershops still there for the moment.

320
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Speaker 2: But yes, she's going to be moving to downtown Creswell

321
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and hopefully be a better spot for her.

322
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Speaker 1: We'll have a nice, fancy new break.

323
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Speaker 3: Room, and then there's some space that can be grow.

324
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You can grow your space there as well.

325
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Speaker 1: Correct. Yeah, there's there's a there's another lot across the.

326
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Speaker 2: Street, and you know, should we need it, the space

327
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is there.

328
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Speaker 3: Wow, that's amazing. Can a company survive with just a product,

329
00:17:25,200 --> 00:17:29,640
meaning a Putter, because not many of the OEMs just

330
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do one type of club?

331
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Speaker 2: Yeah, I mean all evidence would say yeah, I mean,

332
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we're doing it.

333
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Speaker 1: It actually occurred to us. I think we're probably the I.

334
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Speaker 2: Can't think of anybody else who would be able to

335
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claim this, but I think that we are the largest

336
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standalone putter company in the history of the game.

337
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Speaker 3: Wow. Well, I've been telling people you're the hottest company

338
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in the industry.

339
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Speaker 2: For sure, fastest growing, for sure, But I I don't

340
00:18:00,440 --> 00:18:03,000
I can't think of another standalone putter company that ever

341
00:18:03,599 --> 00:18:05,640
made it to the heights that we did before, you know,

342
00:18:05,680 --> 00:18:09,839
either getting absorbed by a bigger OEM or when.

343
00:18:09,759 --> 00:18:13,279
Speaker 3: Tiger started using the Scottie Cameron.

344
00:18:13,839 --> 00:18:14,960
Speaker 1: That was a Titleist product.

345
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Speaker 3: It was a Titleist product, okay, And before.

346
00:18:18,519 --> 00:18:25,359
Speaker 2: And before that he was he was with Mizuno and

347
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and I also even then, I don't I don't think

348
00:18:28,680 --> 00:18:32,319
Scotty Cameron was as big as Lab is now. They

349
00:18:32,319 --> 00:18:36,039
are now, obviously, but you know when it started out,

350
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I don't, I don't think so. So yeah, I mean yeah,

351
00:18:38,200 --> 00:18:41,279
and you know, obviously Cameron is kind of a standalone brand,

352
00:18:41,440 --> 00:18:44,039
you know, aside from Titleist or whatever. But I mean

353
00:18:44,880 --> 00:18:47,720
totally bootstrapping it. I know of no putter company that's ever,

354
00:18:48,079 --> 00:18:49,759
you know, made as big as Splash as we have

355
00:18:49,839 --> 00:18:50,839
these last few years.

356
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Speaker 3: And the key to that was success on the tour.

357
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Speaker 1: It certainly helped.

358
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Speaker 2: I mean there, you know, they're through our entire company

359
00:19:01,480 --> 00:19:04,759
history at this point is just a series of lucky

360
00:19:04,799 --> 00:19:08,759
breaks and you know, timing and.

361
00:19:08,519 --> 00:19:11,759
Speaker 1: You know all that. But I mean, even without the tour,

362
00:19:11,920 --> 00:19:13,279
the company was on a.

363
00:19:14,759 --> 00:19:20,039
Speaker 2: You know, significant trajectory, even before Lucas and all that

364
00:19:20,039 --> 00:19:20,759
that craziness.

365
00:19:20,759 --> 00:19:21,559
Speaker 1: It certainly helps.

366
00:19:21,920 --> 00:19:25,799
Speaker 3: Yeah, yeah. And it was when Lucas won two weeks

367
00:19:25,799 --> 00:19:31,680
in a row after being just documented of struggling for

368
00:19:31,720 --> 00:19:34,680
a decade with his putting. Then he won two weeks

369
00:19:34,680 --> 00:19:37,279
in a row, and he had a Lab broomstick in

370
00:19:37,279 --> 00:19:40,079
his hand, and everyone took notice. Even though a lot

371
00:19:40,079 --> 00:19:42,559
of people were going, wait a minute, Adam Scott's.

372
00:19:42,160 --> 00:19:44,119
Speaker 1: Playing, we have to call it. We have to call

373
00:19:44,160 --> 00:19:45,799
them sweepers. Now, by the way, we can't call them

374
00:19:45,799 --> 00:19:46,680
broomsticks anymore.

375
00:19:46,920 --> 00:19:48,480
Speaker 3: Oh really? Why?

376
00:19:48,759 --> 00:19:53,519
Speaker 2: Oh no, Calorie managed to somehow trademark the word broomstick

377
00:19:53,680 --> 00:19:57,720
and sent us a cease and desist. Oh my gosh, yeah,

378
00:19:58,119 --> 00:20:00,839
we now call them sweepers. So, yes, Lucas was using

379
00:20:01,160 --> 00:20:04,440
a MEZ sweeper, but.

380
00:20:04,440 --> 00:20:05,920
Speaker 3: It wasn't a sweeper at the time.

381
00:20:07,359 --> 00:20:08,720
Speaker 1: No, no, it sure wasn't.

382
00:20:09,559 --> 00:20:13,119
Speaker 3: That must have been all hands on deck. We just

383
00:20:13,160 --> 00:20:16,759
got this season desist letter. What was the reaction to that?

384
00:20:19,039 --> 00:20:24,000
Speaker 1: Just like I I mean, it was. It's just it's

385
00:20:24,079 --> 00:20:25,599
just so petty, and.

386
00:20:27,119 --> 00:20:29,240
Speaker 2: You know, and the unfortunate thing is it's like, you know,

387
00:20:29,440 --> 00:20:31,799
they got a guy, you know, their their legal teams

388
00:20:31,799 --> 00:20:35,640
doing their job. They're trying trademark and patent whatever you can, right,

389
00:20:35,759 --> 00:20:40,480
and it's a little weird that they went and did it.

390
00:20:40,480 --> 00:20:44,240
It's certainly weird that they enforced it, but you know,

391
00:20:44,359 --> 00:20:48,519
that's their prerogative. But it's just the biggest failing in

392
00:20:48,559 --> 00:20:51,200
all of this is just that the US Patent Office

393
00:20:51,319 --> 00:20:55,960
allowed them to trademark a household item is wild and

394
00:20:56,079 --> 00:20:57,839
like if we wanted to do anything about it, the

395
00:20:57,880 --> 00:21:02,480
actions with them not callaway end, which we got better

396
00:21:02,480 --> 00:21:02,960
things to do.

397
00:21:03,759 --> 00:21:06,319
Speaker 3: It's kind of like the time I got pulled over

398
00:21:06,400 --> 00:21:09,960
by a young cop and I was not young. I'm like,

399
00:21:10,279 --> 00:21:12,720
what do you want? You know? What can I do?

400
00:21:12,799 --> 00:21:16,400
I'm sorry, but you have something better to do this.

401
00:21:16,920 --> 00:21:22,039
I didn't do anything. Can we be alone? Oh? God?

402
00:21:22,880 --> 00:21:23,319
Speaker 1: All right?

403
00:21:25,480 --> 00:21:31,200
Speaker 3: So what happens? No, what would it take beyond just cash?

404
00:21:32,480 --> 00:21:34,799
Or is it just cash for someone to come to

405
00:21:34,880 --> 00:21:38,319
you say we want we want to put our brand

406
00:21:38,400 --> 00:21:40,839
on lab putters. We want to buy your company?

407
00:21:42,079 --> 00:21:43,359
Speaker 1: Oh like another OEM?

408
00:21:43,519 --> 00:21:47,920
Speaker 3: Sure no elon Musk.

409
00:21:48,839 --> 00:21:50,240
Speaker 1: Well yeah, I mean I don't.

410
00:21:50,279 --> 00:21:53,000
Speaker 2: I don't personally see you know, if there is to

411
00:21:53,039 --> 00:21:55,720
be somebody out there to to to buy us, I

412
00:21:55,759 --> 00:21:59,000
would doubt very much it would be another OEM at

413
00:21:59,000 --> 00:22:02,759
this point. At this point, it's just too expensive for them,

414
00:22:02,960 --> 00:22:05,160
you know, like the And this kind of goes back

415
00:22:05,160 --> 00:22:06,519
to what I was saying a second ago, where there's

416
00:22:06,519 --> 00:22:09,759
just there really isn't precedent for a standalone you know,

417
00:22:09,839 --> 00:22:15,519
technology or or company that you know is achieving what

418
00:22:15,519 --> 00:22:18,200
we've achieved in the market, and so it's gotten to

419
00:22:18,240 --> 00:22:20,119
the point where, like a lot of times, what you'll

420
00:22:20,160 --> 00:22:27,000
see is these OEMs if they see emerging technology, a

421
00:22:27,039 --> 00:22:28,359
lot of times they buy it and just put it

422
00:22:28,400 --> 00:22:31,400
on the shelf just to protect themselves from you know,

423
00:22:32,680 --> 00:22:38,319
getting out TechEd. Multiple companies have their opportunity with us

424
00:22:39,799 --> 00:22:42,759
and and you know, ultimately passed on it. And then

425
00:22:43,119 --> 00:22:45,960
I think it was surprising to everyone how how you know,

426
00:22:46,000 --> 00:22:47,920
how big a share we ended up, big a market

427
00:22:47,920 --> 00:22:51,240
share we've we've ended up with, But there's all the

428
00:22:51,240 --> 00:22:53,559
writing on the wall, and then you know, kind of

429
00:22:54,480 --> 00:22:59,359
getting priced out of being a reasonable option for them

430
00:22:59,359 --> 00:23:01,079
to just kind of buy and put it in a drawer.

431
00:23:02,200 --> 00:23:03,440
Speaker 1: It's just too big a company now.

432
00:23:03,519 --> 00:23:05,920
Speaker 2: So now what you're saying instead is them, you know,

433
00:23:05,920 --> 00:23:11,359
attempting to compete with the technology, which you know is inevitable.

434
00:23:11,359 --> 00:23:13,039
And we knew, we knew we'd see it at some point,

435
00:23:13,799 --> 00:23:16,880
and so yeah, I think I think that's what's that's

436
00:23:16,920 --> 00:23:19,240
what's going to continue to happen. I think we'll see,

437
00:23:19,400 --> 00:23:24,160
you know, putters that are claiming similar technologies to us

438
00:23:24,200 --> 00:23:26,440
continue to pop up from every brand over the course

439
00:23:26,440 --> 00:23:27,920
of the next you know, eighteen months.

440
00:23:27,799 --> 00:23:30,039
Speaker 3: Or so yeah, we'll get into that. We'll get into that,

441
00:23:30,319 --> 00:23:33,279
but it's probably more like if they're going to buy it,

442
00:23:33,319 --> 00:23:37,119
they're just coming in to buy your patents, not your products.

443
00:23:37,400 --> 00:23:39,039
Speaker 2: Well that I mean that that's kind of the reason

444
00:23:39,039 --> 00:23:41,680
why they wouldn't is that at this point it would be, well,

445
00:23:41,680 --> 00:23:43,839
it's too big, and it would be it would be

446
00:23:43,880 --> 00:23:45,960
silly for them to shut it down. It's it's a

447
00:23:46,200 --> 00:23:48,640
it's a healthy company. It's profitable. It you know, it

448
00:23:48,680 --> 00:23:51,240
has a presence, it has tour players, it has all

449
00:23:51,240 --> 00:23:54,839
the stuff like it's not like it's not like some

450
00:23:54,880 --> 00:23:57,559
small emerging company. You know, there would be no reason

451
00:23:57,599 --> 00:23:59,759
for them to just shut it down and put it

452
00:23:59,799 --> 00:24:01,680
in a drawer because it's a healthy company. At the

453
00:24:01,680 --> 00:24:07,799
same time, it's it's complicated to try to like own

454
00:24:07,880 --> 00:24:11,599
two brands, you know, so it would make sense. It

455
00:24:11,599 --> 00:24:14,160
would make sense for a company that doesn't have like

456
00:24:14,240 --> 00:24:21,799
a huge you know, have any putter you know, uh uh,

457
00:24:22,839 --> 00:24:24,440
you know, anything in the putter in the Potter space,

458
00:24:24,440 --> 00:24:25,480
like a strick sound for instance.

459
00:24:25,480 --> 00:24:25,680
Speaker 1: You know.

460
00:24:25,960 --> 00:24:28,359
Speaker 2: They do never compromise, I think, or maybe Cleveland does.

461
00:24:28,400 --> 00:24:32,160
I'm not sure exactly how that whole company works, and

462
00:24:32,240 --> 00:24:34,880
so maybe something like that, or or a company that

463
00:24:34,960 --> 00:24:39,440
struggled to kind of have putters be a significant part

464
00:24:39,480 --> 00:24:43,400
of their business, like a like a PXG or or

465
00:24:43,440 --> 00:24:46,319
a Cobra or you know, somebody like that that's that's

466
00:24:46,359 --> 00:24:48,640
got some product in the potter space, but never really

467
00:24:48,960 --> 00:24:51,440
you know, made a huge splash. Might make some sense

468
00:24:51,519 --> 00:24:54,119
for for something like that, but you know, I frankly

469
00:24:54,160 --> 00:24:56,880
don't see it, and it would have to be we

470
00:24:57,119 --> 00:25:00,240
wouldn't entertain anything that wouldn't allow us to contain you

471
00:25:00,400 --> 00:25:03,519
to effectively operate the way that we operate with our

472
00:25:03,559 --> 00:25:06,720
own brand, with our people in our building here in Creswell.

473
00:25:06,759 --> 00:25:10,559
Speaker 1: And so you know, if you're a if you're a

474
00:25:10,599 --> 00:25:11,680
major OEM.

475
00:25:11,279 --> 00:25:15,400
Speaker 2: From Carlsbad, and you know, maybe there's a nice opportunity here.

476
00:25:17,279 --> 00:25:19,240
It's a weird thing to be a billion dollar company

477
00:25:19,240 --> 00:25:22,440
and just allow for this little siloed you know, group

478
00:25:22,440 --> 00:25:24,880
of folks up in Eugene to just do their own thing. So,

479
00:25:26,200 --> 00:25:28,960
you know, if anybody was to ever buy us, my

480
00:25:29,039 --> 00:25:33,039
guess is it's you know, private equity or some some

481
00:25:33,160 --> 00:25:38,400
kind of somebody that's strategic in the manufacturing space or

482
00:25:38,440 --> 00:25:40,680
something like that. I at this point, I think the

483
00:25:40,680 --> 00:25:44,440
the OEM.

484
00:25:42,839 --> 00:25:44,799
Speaker 1: Acquisition ship has probably sailed.

485
00:25:51,119 --> 00:25:53,079
Speaker 3: But the reason I really wanted to get you back

486
00:25:53,119 --> 00:25:56,920
on the show today is because the last time you

487
00:25:56,960 --> 00:26:00,680
were on, it was on what we were doing face

488
00:26:00,720 --> 00:26:03,799
to face on the computers. You are just about to

489
00:26:03,799 --> 00:26:09,200
introduce the DF three, and then I came to visit

490
00:26:09,240 --> 00:26:13,559
you and we did a a demo of you teaching

491
00:26:13,599 --> 00:26:19,799
me the sweeper. Anybody listening, we didn't say that B word.

492
00:26:20,519 --> 00:26:20,920
This sweet.

493
00:26:21,160 --> 00:26:23,359
Speaker 1: We can say it, we just can't advertise it. And

494
00:26:23,440 --> 00:26:25,599
if we can't advertise it, I don't want anybody say

495
00:26:25,599 --> 00:26:27,400
any get it.

496
00:26:27,880 --> 00:26:31,720
Speaker 3: But you've come up with another new putter. And what's

497
00:26:31,839 --> 00:26:34,680
very exciting about this one is you worked with to

498
00:26:34,759 --> 00:26:39,640
quote you, you worked with Adam freak and Scott You

499
00:26:39,680 --> 00:26:43,119
interviewed him. You were like, you're Adam freaking Scott Man,

500
00:26:43,599 --> 00:26:46,599
and I'm like, no, no, no, you're Sam freaking han Man.

501
00:26:47,480 --> 00:26:52,759
You've done it too. You are a star. So, but

502
00:26:52,839 --> 00:26:55,960
you've got a new a new putter, new design, but

503
00:26:56,119 --> 00:27:01,039
it's still with the science that has been developed for

504
00:27:01,640 --> 00:27:06,119
the directed force and beyond. Let's hear the story about this,

505
00:27:06,359 --> 00:27:07,480
how this came about.

506
00:27:09,440 --> 00:27:12,480
Speaker 2: Yeah, So the putter you're you're talking about it's called

507
00:27:12,480 --> 00:27:20,079
oz One. And it all started just kind of it

508
00:27:20,119 --> 00:27:22,119
started with Adam. So we were he and I were

509
00:27:22,119 --> 00:27:26,240
together in Los Angeles in twenty two, I think it

510
00:27:26,359 --> 00:27:28,880
was he was there for the Rivier event. We played

511
00:27:28,880 --> 00:27:32,279
some golf together at at Los Angeles Country Club. We

512
00:27:32,319 --> 00:27:35,599
had a great round and in a really fun day, and.

513
00:27:35,519 --> 00:27:38,559
Speaker 1: Then we were just sitting in the clubhouse and.

514
00:27:37,759 --> 00:27:40,119
Speaker 2: And just talking and and we want, you know, he's

515
00:27:40,119 --> 00:27:42,160
been so good to us, and he's really helped put

516
00:27:42,200 --> 00:27:43,799
us on the map more than just using the putter.

517
00:27:43,839 --> 00:27:45,480
I mean, he's out there on tour and talking to

518
00:27:45,480 --> 00:27:47,759
folks about it and he really helps us out. And

519
00:27:47,759 --> 00:27:51,519
he's he's never asked for a dollar. He's never you know,

520
00:27:51,599 --> 00:27:53,079
he's just been such a gentleman about it. And we

521
00:27:53,119 --> 00:27:57,319
wanted to do something for him. So the idea, you know,

522
00:27:57,480 --> 00:28:01,599
kind of started there. Having mentioned one day he'd love

523
00:28:01,640 --> 00:28:03,119
to design a putter. I thought, we, why don't we,

524
00:28:03,160 --> 00:28:04,599
you know, design a putter together. You could take a

525
00:28:04,599 --> 00:28:07,720
little slice of it. And you know, we since actually

526
00:28:07,759 --> 00:28:10,240
ended up working out a different deal, but but.

527
00:28:10,160 --> 00:28:11,960
Speaker 1: That was sort of the starting point.

528
00:28:11,960 --> 00:28:14,680
Speaker 2: And then yeah, as you know, as the story goes,

529
00:28:14,720 --> 00:28:18,440
we literally started drawing putters on napkins that in the

530
00:28:18,599 --> 00:28:23,119
in the bar at L A C C. And kind

531
00:28:23,200 --> 00:28:25,920
of got a starting point of of what we wanted

532
00:28:25,960 --> 00:28:30,400
it to look like. And and then you know, sort

533
00:28:30,400 --> 00:28:34,000
of engaged more officially on on this endeavor, and.

534
00:28:35,319 --> 00:28:36,359
Speaker 1: Gosh, eight.

535
00:28:37,960 --> 00:28:41,119
Speaker 2: Twelve months later we had a finalized design and then

536
00:28:41,119 --> 00:28:44,359
another six months of sort of the pre work of

537
00:28:44,359 --> 00:28:48,480
of of releasing a putter. And but it.

538
00:28:48,519 --> 00:28:49,480
Speaker 1: Was really really cool.

539
00:28:49,519 --> 00:28:53,240
Speaker 2: I mean, we had we had ideas, you know, about

540
00:28:53,319 --> 00:28:55,279
what where we were going to be going with our

541
00:28:55,319 --> 00:28:59,039
next product. Anyway, it it it lined up with you know,

542
00:28:59,119 --> 00:29:01,440
kind of what Adam was looking for, and.

543
00:29:01,400 --> 00:29:04,039
Speaker 1: Which was what just a D shaped mallet.

544
00:29:04,079 --> 00:29:07,640
Speaker 2: You know, we we we had sort of checked off

545
00:29:07,640 --> 00:29:11,039
our version of you know, a fang putter, our version

546
00:29:11,079 --> 00:29:15,720
of of sort of a simple blade putter. We'd you

547
00:29:15,759 --> 00:29:20,880
know acquiesced to uh those out there who liked the

548
00:29:20,880 --> 00:29:23,079
idea behind the DF, but it was too much, you know,

549
00:29:23,119 --> 00:29:25,359
too big, So we made the d F three and

550
00:29:25,440 --> 00:29:27,440
so there was you know, space in our lineup for

551
00:29:27,440 --> 00:29:32,559
for sort of a a D shaped mallet, and so

552
00:29:32,599 --> 00:29:35,119
we were aligned there and then you know, it was

553
00:29:35,119 --> 00:29:37,279
a really fun process, a really fun creative process.

554
00:29:37,279 --> 00:29:38,079
Speaker 1: He came out to Eugene.

555
00:29:38,079 --> 00:29:41,039
Speaker 2: We spent a couple of days together with some you know,

556
00:29:41,119 --> 00:29:45,880
basic uh uh CAD drawings and stuff, and he would

557
00:29:45,960 --> 00:29:47,599
go through and say what he liked about this one

558
00:29:47,599 --> 00:29:50,519
and didn't like about that one. And then then we

559
00:29:50,519 --> 00:29:54,960
started three D printing you know, plastic prototypes just for

560
00:29:54,960 --> 00:29:57,119
for shape and aesthetics and stuff like that, and then

561
00:29:58,039 --> 00:30:01,920
got there fairly well, uh arrowed down to just a

562
00:30:01,920 --> 00:30:05,000
couple of shapes, and then and then we started making

563
00:30:05,039 --> 00:30:06,720
them out of aluminum and we'd send them to them,

564
00:30:06,720 --> 00:30:08,880
he'd give us feedback, and at this point we're also

565
00:30:08,880 --> 00:30:15,240
passing it around to our guys here at the shop to.

566
00:30:13,200 --> 00:30:14,559
Speaker 1: To really start to refine it.

567
00:30:14,960 --> 00:30:17,599
Speaker 2: And then once you know, the basic shape, sound, feel,

568
00:30:17,640 --> 00:30:20,799
all that stuff is decided, then the really hard work

569
00:30:20,880 --> 00:30:26,039
begins for the guys downstairs, where you know, engineering a

570
00:30:26,119 --> 00:30:29,799
putter to balance at a single lie angle and a

571
00:30:29,799 --> 00:30:31,000
couple of lengths.

572
00:30:31,680 --> 00:30:36,559
Speaker 1: Is really hard. But not you know, not monumental.

573
00:30:38,039 --> 00:30:41,079
Speaker 2: Having a chassis that can be balanced at any length,

574
00:30:41,559 --> 00:30:47,079
any lie any swing weight, this is challenging. This is

575
00:30:47,119 --> 00:30:52,039
a major major engineering feat. And so once all that

576
00:30:52,079 --> 00:30:55,359
stuff was decided, you know, like and even even Adam

577
00:30:55,440 --> 00:30:57,920
was wondering, like, you know, what's it's taken so long,

578
00:30:58,000 --> 00:31:00,319
you know, because once we have the shape, it was

579
00:31:00,359 --> 00:31:03,920
like it should have gone pretty quick, and uh, and

580
00:31:03,960 --> 00:31:06,400
it doesn't because you know, getting you know, the waite

581
00:31:06,440 --> 00:31:07,920
ports to be in the right spot and the shaft

582
00:31:07,920 --> 00:31:09,880
to be in exactly the right spot, you know, to

583
00:31:10,119 --> 00:31:12,880
with you know, tolerances of you know, a thousandth of

584
00:31:12,880 --> 00:31:16,200
an inch and you know, it's.

585
00:31:16,079 --> 00:31:17,119
Speaker 1: It's it's real tricky.

586
00:31:17,160 --> 00:31:19,880
Speaker 2: And so to the point where even still we're we're

587
00:31:19,920 --> 00:31:22,400
still you know, the chassis and everything is ready to

588
00:31:22,400 --> 00:31:25,920
go for the sweeper version, but the engineering side of it, we're.

589
00:31:25,759 --> 00:31:29,839
Speaker 1: Still we're still screwing with It's still hard. So but

590
00:31:29,880 --> 00:31:30,480
we're getting there.

591
00:31:31,799 --> 00:31:33,799
Speaker 3: I was gonna I was going to ask it was

592
00:31:33,839 --> 00:31:38,880
there times where Adam would suggest something or come up

593
00:31:38,880 --> 00:31:44,039
with something and your team would just be going not so.

594
00:31:46,039 --> 00:31:49,839
Speaker 2: Yeah, there was you know a couple of things that

595
00:31:49,920 --> 00:31:54,559
he liked. Like we've uh, you know, ultimately, once once

596
00:31:56,160 --> 00:31:59,079
every part of the the model that we're going to

597
00:31:59,119 --> 00:32:01,519
be released we're leasing to the public is all done

598
00:32:01,559 --> 00:32:04,920
and released. You know, he's Adam Scott, so we will

599
00:32:04,960 --> 00:32:07,000
make him whatever he wants, and so if there's you know,

600
00:32:07,039 --> 00:32:09,359
slight modifications to the design that he'd like to see,

601
00:32:09,359 --> 00:32:15,599
we can we can accommodate that, actually, and not even

602
00:32:15,640 --> 00:32:17,519
so much on the Putter design were we were pretty

603
00:32:17,559 --> 00:32:18,519
we were pretty aligned.

604
00:32:18,519 --> 00:32:18,720
Speaker 3: There.

605
00:32:18,759 --> 00:32:21,519
Speaker 2: There was one you know, a couple cuts here and

606
00:32:22,279 --> 00:32:23,960
you know, fill it there or whatever that were that

607
00:32:24,000 --> 00:32:29,200
were what they were. But the graphics on the bottom,

608
00:32:29,759 --> 00:32:32,759
you know, just simple stuff just you know, where we're

609
00:32:32,839 --> 00:32:35,440
lasering the logo and the the OS one logo and

610
00:32:35,480 --> 00:32:37,559
the you know, we did a special release with him

611
00:32:37,559 --> 00:32:39,920
that had some more you know, sort of in depth

612
00:32:40,079 --> 00:32:44,400
graphics and stuff like that, and there there was one

613
00:32:44,480 --> 00:32:47,359
round of graphics and we were really up against deadlines

614
00:32:47,359 --> 00:32:50,079
and it was it was such a shake up. But

615
00:32:50,240 --> 00:32:53,559
like the graphics team had sent him some stuff for

616
00:32:53,599 --> 00:32:57,960
approval and I hadn't seen it, and then the one

617
00:32:57,960 --> 00:32:59,920
that he chose was like the one out of six

618
00:33:00,119 --> 00:33:02,000
that was like absolutely.

619
00:33:01,400 --> 00:33:05,039
Speaker 1: Not so we had to go back and say, like,

620
00:33:05,240 --> 00:33:06,160
you're gonna have to pick again.

621
00:33:07,119 --> 00:33:10,480
Speaker 2: But no, I mean, he's everybody was really aligned on

622
00:33:10,519 --> 00:33:12,400
what we wanted this thing to look, sound feel like.

623
00:33:12,519 --> 00:33:16,839
Speaker 1: And uh so, yeah, it was not a terribly tedious process.

624
00:33:17,960 --> 00:33:22,200
Speaker 3: You guys must have a collection of bar napkins with

625
00:33:22,359 --> 00:33:25,160
drawings on them. You're gonna have your own like napkin

626
00:33:25,240 --> 00:33:35,279
Hall of Fame. Here's the ball sack with the original logo.

627
00:33:36,079 --> 00:33:39,359
Everyone's like, yeah, this is great. It's like, no, it's

628
00:33:39,400 --> 00:33:45,480
not good. So what is different from the OZ one

629
00:33:46,880 --> 00:33:50,839
and from the most recent DF three? But then you

630
00:33:50,880 --> 00:33:53,519
also have a new blade, right? You have the link?

631
00:33:53,599 --> 00:33:54,920
Is it links?

632
00:33:55,480 --> 00:33:57,359
Speaker 1: Link one's been out for a few years now.

633
00:33:57,519 --> 00:34:04,759
Speaker 4: Yeah, I mean mostly mallets though, you know recently, I

634
00:34:04,759 --> 00:34:07,640
mean yeah, I mean what you're doing these days is

635
00:34:07,720 --> 00:34:09,800
mostly the bigger headed putters.

636
00:34:09,800 --> 00:34:11,639
Speaker 1: Correct. Yeah. In OZ.

637
00:34:14,519 --> 00:34:21,559
Speaker 2: Every time we make a new putter, the vast majority

638
00:34:21,559 --> 00:34:25,719
of the intent is around listening to what folks want,

639
00:34:25,880 --> 00:34:30,840
you know, and so over the last you know, four

640
00:34:30,920 --> 00:34:32,920
or five years, definitely, one of the big complaints that

641
00:34:32,920 --> 00:34:35,039
we've gotten is about aesthetics, of course, and we'll get

642
00:34:35,039 --> 00:34:37,440
to that in a second. But you know, another one

643
00:34:37,480 --> 00:34:41,199
was about sound, feel and ball speed, and so we

644
00:34:41,239 --> 00:34:44,039
make all of our putters out of aluminum, which is

645
00:34:44,039 --> 00:34:47,639
a softer material than a stainless steel or a carbon steel,

646
00:34:48,280 --> 00:34:52,519
which does impact the ball speed. Additionally, because of the

647
00:34:52,559 --> 00:34:57,159
nature of our technology, the shaft has to be located

648
00:34:58,199 --> 00:35:01,440
pretty far away from the so the further the center

649
00:35:01,480 --> 00:35:04,639
of mask gets from the face, the slower the ball speed.

650
00:35:05,039 --> 00:35:07,960
So we have a soft material. Then we have some

651
00:35:08,000 --> 00:35:10,840
grooves to help with ball roll, and some sound and feel,

652
00:35:11,320 --> 00:35:13,480
and this really deep CG and you add all those

653
00:35:13,519 --> 00:35:15,880
things up and you have a really big putter that

654
00:35:15,960 --> 00:35:18,320
hits the ball very very softly, which for a lot

655
00:35:18,320 --> 00:35:22,880
of people is kind of, you know, awkward. So we

656
00:35:23,000 --> 00:35:26,400
had some and then additionally, because it's aluminum, and because

657
00:35:26,440 --> 00:35:28,159
there's holes and there's this, and there's that, a lot

658
00:35:28,239 --> 00:35:30,840
of times the sound isn't exactly what people are hoping for.

659
00:35:30,920 --> 00:35:33,280
Some of the earlier messes for instance, you know, and

660
00:35:33,360 --> 00:35:35,039
the DF two point one still have kind of a

661
00:35:35,400 --> 00:35:39,320
you know, a tink to them that isn't desirable for

662
00:35:39,360 --> 00:35:41,119
a lot of people. So we wanted to solve for

663
00:35:41,159 --> 00:35:44,199
the sound and the ball speed issue with OZ and

664
00:35:44,239 --> 00:35:46,039
to that end, we were able to get the CG

665
00:35:46,239 --> 00:35:53,280
way forward. And one of the sort of accidental benefits

666
00:35:53,280 --> 00:35:56,360
of getting it that far forward was that we started

667
00:35:56,360 --> 00:35:59,880
experimenting with a zero shaft lean option, which enables people

668
00:35:59,920 --> 00:36:02,280
to use their favorite grip, which is another one of

669
00:36:02,280 --> 00:36:04,239
the complaints that we get where they like these putters,

670
00:36:04,239 --> 00:36:07,159
and they like the science, they like the concept. But

671
00:36:07,480 --> 00:36:09,599
you know, because of our angled grip, we only have

672
00:36:09,639 --> 00:36:11,719
so many shapes, and if you know, you don't happen

673
00:36:11,719 --> 00:36:13,480
to fit into one of the shapes that we offer,

674
00:36:14,840 --> 00:36:16,719
you know, you're you're you're kind of out of luck.

675
00:36:16,760 --> 00:36:21,719
And so OZ has much higher ball speed because of

676
00:36:21,760 --> 00:36:25,639
the forward CG. The zero shafting is available because of

677
00:36:25,679 --> 00:36:27,880
the forward CG, which enables you to use any grip

678
00:36:27,920 --> 00:36:31,559
you want. And then also we've got some optionality now

679
00:36:31,599 --> 00:36:33,679
around what's on the face, and so we have an

680
00:36:33,719 --> 00:36:36,000
all aluminum version coming out here in a couple of weeks.

681
00:36:36,320 --> 00:36:38,039
The one that we released already is called the OS

682
00:36:38,119 --> 00:36:40,320
one I I standing for insert, and it's a stainless

683
00:36:40,320 --> 00:36:44,920
steel insert and balls coming off kind of, you know,

684
00:36:44,960 --> 00:36:47,280
depending upon a few other factors, between ten and fifteen

685
00:36:47,280 --> 00:36:50,559
percent faster than some of our other models, which.

686
00:36:50,400 --> 00:36:51,079
Speaker 1: Is a big deal.

687
00:36:51,360 --> 00:36:52,320
Speaker 3: It's a big adjustment.

688
00:36:52,480 --> 00:36:54,960
Speaker 2: That's a big adjustment and you know a lot of

689
00:36:56,480 --> 00:36:58,559
for sure, it's not I mean that like when people

690
00:36:58,559 --> 00:37:01,880
will come out and do fittings, you know, in a

691
00:37:02,159 --> 00:37:07,239
sort of siloed environment, hitting same ten twelve foot put

692
00:37:07,239 --> 00:37:10,119
over and over again. You're not going to see the

693
00:37:10,159 --> 00:37:11,840
speed issues as much as when you get out on

694
00:37:11,880 --> 00:37:13,800
the golf course. And so we you know, do a

695
00:37:13,840 --> 00:37:15,400
fitting here and build them their putter, and we get

696
00:37:15,400 --> 00:37:17,559
out on the golf course and they're starting everything online,

697
00:37:17,559 --> 00:37:20,679
but definitely struggling to adjust to speed the last you know,

698
00:37:20,760 --> 00:37:22,960
six eight months since we've had ozes around. You know,

699
00:37:23,000 --> 00:37:25,880
for people to demo, there's no speed adjustment. These things,

700
00:37:25,960 --> 00:37:29,079
you know, kind of a fall right in line with

701
00:37:30,000 --> 00:37:31,239
any other putter off the rack.

702
00:37:31,280 --> 00:37:33,960
Speaker 1: For the most part. With the stainless insert, they're coming

703
00:37:34,000 --> 00:37:37,039
off fast enough that you know, the people aren't needing

704
00:37:37,119 --> 00:37:40,320
to make too big an adjustment. However, we are noticing

705
00:37:40,320 --> 00:37:44,519
that people who have been used to LAB putters are

706
00:37:44,519 --> 00:37:46,679
having some of them are having a harder time with

707
00:37:46,719 --> 00:37:51,440
the with the stainless insert, particularly out on tour. We've

708
00:37:51,480 --> 00:37:54,719
got you know, a lot of the insert ones, the

709
00:37:54,719 --> 00:37:58,760
only ones that are currently available, and a lot of

710
00:37:58,039 --> 00:38:01,920
the lab user is currently you know, try the o's.

711
00:38:01,960 --> 00:38:03,199
Speaker 2: They like the shape, they like the way it looks

712
00:38:03,280 --> 00:38:06,840
and sets up and all the stuff, but the feel

713
00:38:06,920 --> 00:38:08,760
is such a departure from what they're used to do

714
00:38:08,800 --> 00:38:12,559
with their labs. That they're they're they're waiting around to

715
00:38:12,599 --> 00:38:13,760
get the all aluminum version.

716
00:38:14,519 --> 00:38:19,599
Speaker 3: Yeah, and so the biggest difference between the insert and

717
00:38:19,639 --> 00:38:23,400
the all aluminum is is the ball speed when it

718
00:38:23,400 --> 00:38:23,960
comes off.

719
00:38:23,880 --> 00:38:27,760
Speaker 2: Face ball speed, and certainly sound slash feel sound sound

720
00:38:27,960 --> 00:38:32,679
is feel for the most part. And yeah, there's much

721
00:38:32,679 --> 00:38:36,719
more of a pronounced click, you know, coming off the

722
00:38:37,320 --> 00:38:40,599
OS one eye. So so for people who like, you know,

723
00:38:40,679 --> 00:38:43,760
traditional stainless milled putters, this is not going to be

724
00:38:43,760 --> 00:38:45,840
a big departure for them to get into an OS.

725
00:38:45,880 --> 00:38:47,000
Speaker 1: It's going to feel very similar.

726
00:38:48,320 --> 00:38:49,360
Speaker 3: How does Adam like it?

727
00:38:50,639 --> 00:38:51,239
Speaker 1: He likes it a lot.

728
00:38:51,239 --> 00:38:53,599
Speaker 2: He's gonna end up on using the aluminum, as my guess,

729
00:38:55,199 --> 00:38:58,559
we're still a couple probably a couple versions away from

730
00:38:58,599 --> 00:39:02,639
finalizing the sweeper version, so he's still using his mes.

731
00:39:02,440 --> 00:39:04,000
Speaker 1: Until we get it right. We had one that was

732
00:39:04,039 --> 00:39:04,679
real close.

733
00:39:06,159 --> 00:39:09,239
Speaker 2: Ultimately, uh, He and a couple other tour players agreed

734
00:39:09,239 --> 00:39:12,960
that the face was a little deep, just too too

735
00:39:13,039 --> 00:39:17,920
high off the ground. And because of the engineering realities,

736
00:39:17,960 --> 00:39:20,280
it's not as simple as just taking the face down.

737
00:39:20,320 --> 00:39:22,559
Speaker 1: Now you've moved the CG and you've.

738
00:39:22,639 --> 00:39:24,960
Speaker 2: Shrunk the depth you know available for the wait ports

739
00:39:25,000 --> 00:39:26,840
and so you know, everything on the bottom needed to

740
00:39:26,840 --> 00:39:30,159
get reorganized, and you know it's taken months to to

741
00:39:30,239 --> 00:39:34,519
make that that simple. I think one point five millimeter

742
00:39:34,679 --> 00:39:37,679
change in face height.

743
00:39:37,800 --> 00:39:40,599
Speaker 1: So but we're almost there.

744
00:39:46,719 --> 00:39:49,239
Speaker 3: A couple of things about the oz One oz One

745
00:39:49,360 --> 00:39:54,039
I fitting process the same you guys, just your online

746
00:39:54,159 --> 00:39:58,559
fitting process, which is truly remarkable and so simple. People

747
00:39:58,559 --> 00:40:00,440
are like, really, that's all you gotta do, that's all

748
00:40:00,440 --> 00:40:00,920
you got to do.

749
00:40:01,159 --> 00:40:02,920
Speaker 1: Yeah, it's hard. It's hard to believe.

750
00:40:02,960 --> 00:40:05,639
Speaker 2: You can take a lot, you know, because if you're

751
00:40:05,760 --> 00:40:08,000
like a golf nerd, you know, you've gone to a

752
00:40:08,039 --> 00:40:10,599
Trucepeck or a club champion who fit for our putters

753
00:40:10,599 --> 00:40:13,199
and they do a great, you know, very thorough job,

754
00:40:13,239 --> 00:40:15,320
and you're on the Quintic and you're you know, hitting

755
00:40:15,320 --> 00:40:18,360
a bunch of putts and deciding all kinds of different

756
00:40:19,400 --> 00:40:22,599
specs on your putter, and then all of a sudden,

757
00:40:23,039 --> 00:40:25,199
Labs saying you can just take a five second cell

758
00:40:25,199 --> 00:40:27,079
phone video and send it in and you know, you

759
00:40:27,159 --> 00:40:29,559
get the same results. And it's hard to believe, but

760
00:40:29,599 --> 00:40:32,519
it's legit. The remote fitting really does work. But all

761
00:40:32,559 --> 00:40:37,719
of our retail partners can fit, so if you want

762
00:40:37,719 --> 00:40:40,079
to do it in person, you can if you want

763
00:40:40,079 --> 00:40:41,800
to do the online fitting, you can either.

764
00:40:42,159 --> 00:40:43,440
Speaker 1: Either's perfectly fine.

765
00:40:43,480 --> 00:40:45,960
Speaker 2: But if you've already got specs, you've already used a

766
00:40:46,000 --> 00:40:48,239
lab putter, and your putter lays down flush without as

767
00:40:48,400 --> 00:40:50,079
you know, without a fight, and you haven't changed anything,

768
00:40:50,119 --> 00:40:51,800
there's no reason you can't use the same specs.

769
00:40:52,000 --> 00:40:52,960
Speaker 1: Okay, okay.

770
00:40:53,480 --> 00:40:55,440
Speaker 3: And you know, one of the big changes that you

771
00:40:55,480 --> 00:40:59,360
made with the DF three versus the direct force two

772
00:40:59,440 --> 00:41:03,159
point one and the mess and everything else was you

773
00:41:03,199 --> 00:41:07,679
included your little gimme grabber your balls, which was a

774
00:41:07,760 --> 00:41:11,159
huge success. People just they say to me, able is that?

775
00:41:11,559 --> 00:41:14,039
Some persons said to me, is like that a magnet?

776
00:41:14,079 --> 00:41:16,199
What is that? It's like just a perfect fit for

777
00:41:16,239 --> 00:41:18,840
a ball, And it's like, wow, that's really cool, and

778
00:41:18,880 --> 00:41:22,239
that's that's true. Everyone responds to that's a really cool

779
00:41:22,239 --> 00:41:27,719
way to lift the ball. And what about with the oss.

780
00:41:26,480 --> 00:41:27,440
Speaker 1: You can you can pick it up.

781
00:41:27,480 --> 00:41:29,800
Speaker 2: It's more of a traditional scoop like you would with

782
00:41:29,920 --> 00:41:33,360
a with a with an answer, with a you know,

783
00:41:33,599 --> 00:41:37,480
anything with sort of a recessed flange, there easier to

784
00:41:37,480 --> 00:41:38,119
pick up than.

785
00:41:38,039 --> 00:41:40,400
Speaker 1: A D two point one. I never found out easy.

786
00:41:40,400 --> 00:41:43,480
Nothing's as easy as the d F three.

787
00:41:43,920 --> 00:41:50,760
Speaker 3: Yeah yeah, and then what about availability, uh for people

788
00:41:50,840 --> 00:41:53,880
to go and hit some of the retailers. Are they

789
00:41:53,880 --> 00:41:57,079
getting out there or is it still a direct to

790
00:41:57,159 --> 00:41:58,039
consumer product?

791
00:41:58,159 --> 00:42:00,559
Speaker 2: So so this month they're all starting to hit the shelves,

792
00:42:00,559 --> 00:42:05,639
so they'll be available, correct, Yes, yeah, they'll be They'll

793
00:42:05,639 --> 00:42:06,880
be available for anyone to.

794
00:42:07,159 --> 00:42:08,440
Speaker 1: Touch and feel.

795
00:42:09,800 --> 00:42:12,480
Speaker 2: I think by January twenty fifth, is the hope.

796
00:42:12,800 --> 00:42:22,480
Speaker 3: Wow, okay, awesome, that's great. That's great. So the company

797
00:42:22,519 --> 00:42:25,280
has been growing because more and more PGA Tour players

798
00:42:25,280 --> 00:42:29,599
seem to be absorbing it, like I just this past

799
00:42:29,639 --> 00:42:33,079
weekend was the Sony Open JJ Brown, who is making

800
00:42:33,079 --> 00:42:38,280
a run on Saturday spawn right spot. He was playing

801
00:42:38,360 --> 00:42:42,480
DF three right, yeah he was. And last week was

802
00:42:42,519 --> 00:42:46,480
the premiere of TGL on ESPN. Ricky fell and I've

803
00:42:46,519 --> 00:42:50,360
got I'm wearing my the Bay Golf Club nice sure already,

804
00:42:51,559 --> 00:42:53,800
but I loved it. I loved TJL. I thought it

805
00:42:53,840 --> 00:42:54,400
was really good.

806
00:42:54,440 --> 00:42:56,000
Speaker 1: I didn't get to see it, but everybody said it

807
00:42:56,039 --> 00:42:56,400
was great.

808
00:42:56,760 --> 00:43:02,559
Speaker 3: Well, it'll be on you know, it's Tuesday nights. And

809
00:43:03,480 --> 00:43:08,360
Ricky Fowler was using his DF three always.

810
00:43:08,400 --> 00:43:10,480
Speaker 1: Yeah, the tour stuff's been great.

811
00:43:10,559 --> 00:43:14,559
Speaker 2: I would say that the growth has actually been more

812
00:43:14,679 --> 00:43:23,159
attributed to our customers, you know, our customers. Yeah, but

813
00:43:23,199 --> 00:43:28,320
it's more than word of mouth, you know, like it like, yeah, exactly.

814
00:43:28,400 --> 00:43:31,679
You know, people people are seeing their friends make putts

815
00:43:32,320 --> 00:43:35,360
and and then going out and trying it for themselves,

816
00:43:35,440 --> 00:43:38,239
and so you know, like it's not like.

817
00:43:39,880 --> 00:43:41,360
Speaker 1: You know, heye you hear about this new putter.

818
00:43:41,360 --> 00:43:43,880
Speaker 2: I mean, people are just like straight up evangelists for

819
00:43:43,880 --> 00:43:44,559
for our company.

820
00:43:44,599 --> 00:43:46,159
Speaker 1: I mean they're out there.

821
00:43:45,800 --> 00:43:49,000
Speaker 2: You know, pushing as hard as they possibly can to

822
00:43:49,000 --> 00:43:49,679
to help us out.

823
00:43:49,800 --> 00:43:52,159
Speaker 1: And that's why we are where we are. And it's amazing.

824
00:43:52,280 --> 00:43:54,960
Speaker 2: I mean, it's an amazing group of folks that are

825
00:43:55,000 --> 00:43:59,599
out there using our putter, extolling the virtues and and

826
00:43:59,599 --> 00:44:02,719
and getting folks to switch. And yes, the tour stuff

827
00:44:02,760 --> 00:44:06,159
helps validate someone's decision, you know, to go to go

828
00:44:06,199 --> 00:44:10,280
give it a shot. But we haven't seen you know,

829
00:44:10,320 --> 00:44:12,719
with tour usage. It used to be that we could

830
00:44:12,719 --> 00:44:15,519
see in real time on our you know website, you know,

831
00:44:15,719 --> 00:44:18,800
big spikes in website hits and all that stuff if

832
00:44:18,800 --> 00:44:21,880
it got on TV. We don't really see that quite

833
00:44:21,880 --> 00:44:25,880
as much anymore. There's still tiny little spikes here and there.

834
00:44:25,920 --> 00:44:28,239
It kind of depends upon the moment, depends upon you know,

835
00:44:28,280 --> 00:44:31,840
the putter, the player, all the stuff. But really it's

836
00:44:31,920 --> 00:44:33,760
just it's kind of everything, you know, it's all the

837
00:44:33,800 --> 00:44:36,000
support we've gotten from the folks out on YouTube. It's

838
00:44:36,239 --> 00:44:42,079
you know, support we get from folks like you, influencers,

839
00:44:42,079 --> 00:44:48,320
tour players, celebrities, but mostly customers. Mostly just you know,

840
00:44:48,559 --> 00:44:53,079
the the lab Rats of the world out there pushing

841
00:44:53,119 --> 00:44:55,440
it on their palas is kind of what's inspired most

842
00:44:55,440 --> 00:44:56,000
of the growth.

843
00:44:56,079 --> 00:44:58,840
Speaker 3: It's funny, I'm wearing this jersey here, I was gonna

844
00:44:58,840 --> 00:45:01,039
wear my lab Rat sweat and I thought, no, that's

845
00:45:01,119 --> 00:45:03,679
that's like a little bit over the line here for

846
00:45:03,920 --> 00:45:06,719
in the interview, and then look, I'm a fan man,

847
00:45:08,920 --> 00:45:11,320
so like Adam Scott, was it Adam Scott or Lucas

848
00:45:11,360 --> 00:45:13,599
Glover's like, oh no, no, I can win the Masters

849
00:45:13,639 --> 00:45:14,199
with this buttter?

850
00:45:15,119 --> 00:45:15,800
Speaker 1: That was Adam.

851
00:45:16,280 --> 00:45:18,840
Speaker 2: He didn't And to be to be clear, he didn't

852
00:45:18,880 --> 00:45:21,119
say I can win the Masters. He looked me dead

853
00:45:21,119 --> 00:45:22,719
in the face and said, I'm going to win the

854
00:45:22,719 --> 00:45:23,719
Masters with this buttter?

855
00:45:25,000 --> 00:45:26,400
Speaker 3: What does that do to your sales?

856
00:45:27,800 --> 00:45:29,360
Speaker 2: I mean he didn't say it to anybody else, He

857
00:45:29,440 --> 00:45:30,519
just said it to me. So it didn't do a

858
00:45:30,559 --> 00:45:31,760
whole lot to our sales.

859
00:45:31,960 --> 00:45:34,360
Speaker 3: You know, but when he does, when somebody wins a

860
00:45:34,440 --> 00:45:39,840
major major, let alone the Masters, what happens.

861
00:45:39,440 --> 00:45:40,320
Speaker 1: To it will be huge.

862
00:45:40,400 --> 00:45:43,760
Speaker 2: I mean, it'll be absolutely massive when that happens. And

863
00:45:46,239 --> 00:45:48,400
you know that that's kind of that next tier where

864
00:45:48,400 --> 00:45:51,960
you're getting you know, a lot more views from the

865
00:45:52,000 --> 00:45:54,360
average golfer than you would, you know, like at a

866
00:45:54,480 --> 00:45:59,280
Sony like you know, I mean Grayson Murray, you know

867
00:45:59,360 --> 00:46:05,719
one Sony last year with a link and then JJ

868
00:46:06,000 --> 00:46:08,239
was you know, putting really well all week. You know,

869
00:46:08,239 --> 00:46:11,719
he's somebody you know, similar to to like not certainly

870
00:46:11,840 --> 00:46:14,199
doesn't have the yips, but I mean putting stats wise

871
00:46:15,679 --> 00:46:17,840
hasn't been particularly strong. I think he finished last year

872
00:46:17,840 --> 00:46:20,199
around one twenty six and then this week he was

873
00:46:20,440 --> 00:46:26,599
twenty something and so you know that's a big deal

874
00:46:26,719 --> 00:46:28,199
for somebody to improve that much.

875
00:46:28,239 --> 00:46:30,000
Speaker 1: But it's a Sony Open.

876
00:46:30,760 --> 00:46:36,000
Speaker 2: Footballs you know, still what most people are watching, and

877
00:46:36,079 --> 00:46:38,960
so you know, the Sony Open or the you know,

878
00:46:39,000 --> 00:46:41,280
some of these early season events definitely don't move the

879
00:46:41,320 --> 00:46:43,719
needle like you know, somebody seeing it on TV at

880
00:46:43,719 --> 00:46:47,360
the Masters something like that, you know, makes it makes

881
00:46:47,400 --> 00:46:48,519
for a very different.

882
00:46:50,320 --> 00:46:51,039
Speaker 1: Different set eyes.

883
00:46:51,079 --> 00:46:52,960
Speaker 2: I mean, you look at what happened with the Jailbird

884
00:46:52,960 --> 00:46:55,119
a few years ago, where the Jailbird, you know, was

885
00:46:55,159 --> 00:46:57,400
out I think in kind of the mid teens, I

886
00:46:57,440 --> 00:46:59,960
want to say, like sixteen seventeen when it was originally

887
00:47:00,440 --> 00:47:03,480
put out there, and then it sort of fell into

888
00:47:03,519 --> 00:47:07,360
obscurity and then you know, Ricky been using it for

889
00:47:07,559 --> 00:47:11,679
well over a year but it didn't do anything, but

890
00:47:11,719 --> 00:47:13,079
then he ended up in the final group with the

891
00:47:13,159 --> 00:47:15,320
US Open, and now they had to reissue the putter.

892
00:47:15,360 --> 00:47:18,719
So yes, you know, major championships definitely moved the needle

893
00:47:18,719 --> 00:47:20,280
as far as equipment is concerned.

894
00:47:21,199 --> 00:47:29,559
Speaker 3: Yeah. Yeah, So it's not just the PGA Tour. There's

895
00:47:29,920 --> 00:47:33,199
a lot of other people who are high profile golfers

896
00:47:33,239 --> 00:47:36,960
on champions Tour and the corn Ferry, right, I mean,

897
00:47:37,519 --> 00:47:39,599
you've got a lot of players who are now and

898
00:47:39,639 --> 00:47:41,800
you don't pay any of them. They're doing this all

899
00:47:41,920 --> 00:47:46,320
on there by choice because of results, correct.

900
00:47:46,519 --> 00:47:50,039
Speaker 2: Yeah, yeah, we've got a ton. I mean, the Darryl

901
00:47:50,119 --> 00:47:53,159
Survey is the entity that sort of tracks usage of

902
00:47:54,519 --> 00:48:00,000
products across all tours, and you know the comparative numbers

903
00:48:00,119 --> 00:48:03,360
is from twenty four to twenty three or third cert.

904
00:48:03,519 --> 00:48:06,840
I mean, it's just totally totally absurds, you know, one

905
00:48:06,880 --> 00:48:10,280
thousand percent growth plus, you know, I mean, just crazy

906
00:48:10,280 --> 00:48:13,920
stuff we've you know, and you know, we got the

907
00:48:14,199 --> 00:48:16,119
poor Liam. You know, I think Liam, you had Liam

908
00:48:16,159 --> 00:48:16,880
on the show before.

909
00:48:16,920 --> 00:48:19,559
Speaker 3: I think I have been trying to get Liam on

910
00:48:19,679 --> 00:48:22,880
and well he knows what I'm calling about, and he's like, yeah,

911
00:48:23,039 --> 00:48:23,880
I'm not gonna do that.

912
00:48:23,960 --> 00:48:26,079
Speaker 2: Well he's he got, you know, to the point where

913
00:48:27,239 --> 00:48:28,679
it was just too much. So we've got like a

914
00:48:28,679 --> 00:48:30,880
whole tour department. Now, we've got reps on every tour.

915
00:48:31,320 --> 00:48:36,159
We've got a director of Brandon Harding. He was crazy

916
00:48:36,199 --> 00:48:38,840
busy and he and and you know, it was him

917
00:48:38,880 --> 00:48:42,920
and Brandon Harding were doing everything. So it wasn't just

918
00:48:42,960 --> 00:48:48,239
tour guys. It was celebrities and high profile amateurs, colleges,

919
00:48:48,320 --> 00:48:49,639
you know, all that kind of stuff. So now we

920
00:48:49,719 --> 00:48:51,960
have not only we have a tour department that's you know,

921
00:48:53,280 --> 00:48:56,000
six or seven deep. Now we also have a player

922
00:48:56,039 --> 00:48:58,320
development department where all of our college kids are getting

923
00:48:59,159 --> 00:49:03,239
served and and all that, and and the player developmental

924
00:49:03,320 --> 00:49:05,760
handle some of the developmental tours and some of the

925
00:49:05,800 --> 00:49:08,480
smaller tours overseas. And stuff like that. But yeah, I

926
00:49:08,519 --> 00:49:10,719
mean we've got a bunch of players on every major tour.

927
00:49:10,719 --> 00:49:12,440
I mean last year we had we had two senior

928
00:49:12,440 --> 00:49:16,199
major wins last years, you know, Senior US Open and

929
00:49:16,199 --> 00:49:19,280
the Senior PGA Championship, both by Richard Bland.

930
00:49:19,280 --> 00:49:20,719
Speaker 1: But he actually used two different putters.

931
00:49:20,719 --> 00:49:23,960
Speaker 2: One when the Senior PGA with A with the MES

932
00:49:24,039 --> 00:49:26,039
max and then won the Senior US Open with the

933
00:49:26,199 --> 00:49:29,920
DF two point one. And so after that, you know,

934
00:49:30,000 --> 00:49:31,360
the champions.

935
00:49:30,880 --> 00:49:33,400
Speaker 1: Tour guys, you know, those poor guys don't get a

936
00:49:33,440 --> 00:49:34,000
lot of support.

937
00:49:34,079 --> 00:49:36,360
Speaker 2: You know, the OEMs, don't don't hang out a lot

938
00:49:36,639 --> 00:49:40,280
out there on their on their tours, and so they're

939
00:49:40,280 --> 00:49:41,960
always so happy to see us, and we're so happy

940
00:49:41,960 --> 00:49:44,920
to see them. I mean, they're they're a lot of

941
00:49:44,920 --> 00:49:47,239
those guys are to stage in their career where putting

942
00:49:47,280 --> 00:49:50,199
is not their favorite part of the game and uh,

943
00:49:51,000 --> 00:49:53,079
you know, so to get the feedback from them that

944
00:49:53,320 --> 00:49:55,719
you know, makes them feel a little less twitchy is

945
00:49:56,039 --> 00:49:56,599
really fun.

946
00:49:57,480 --> 00:49:59,840
Speaker 3: So with the success that you're having, I've got a

947
00:50:00,119 --> 00:50:03,239
leave there are well, and I've seen at least p

948
00:50:03,480 --> 00:50:07,800
XG people are coming out with zero torque putters, which

949
00:50:07,880 --> 00:50:11,840
is going right after you, right, I mean, that's exactly

950
00:50:11,880 --> 00:50:14,559
what you've been claiming all along, is there's no torque

951
00:50:14,559 --> 00:50:18,159
in these putters. Here's my revealer and this buttter is

952
00:50:18,320 --> 00:50:22,199
just staying online the entire time. What's going on with that?

953
00:50:22,400 --> 00:50:25,920
How many copycats and how close are they to being

954
00:50:26,039 --> 00:50:29,000
truly copies of what you're doing?

955
00:50:31,159 --> 00:50:31,519
Speaker 1: How many?

956
00:50:31,599 --> 00:50:32,960
Speaker 2: I'm not sure, I mean one of one of the

957
00:50:33,960 --> 00:50:39,159
so from the big companies or bigger companies. Odysseys got

958
00:50:39,199 --> 00:50:44,920
their square to square line, bet Nardi has their antidote line.

959
00:50:45,719 --> 00:50:52,159
Speaker 1: P XG came out with the Allen even Rolls got

960
00:50:52,519 --> 00:50:56,440
their zero line, and.

961
00:50:57,719 --> 00:50:59,960
Speaker 2: You know, they're all they're all good, like they're all

962
00:51:00,679 --> 00:51:05,280
like the coolest thing about it is like, you know,

963
00:51:05,360 --> 00:51:10,800
all these companies now just basically said, turns out Lab

964
00:51:11,360 --> 00:51:12,360
wasn't selling snake oil.

965
00:51:12,440 --> 00:51:14,960
Speaker 1: Turns out this technology works. You know, they they they

966
00:51:15,039 --> 00:51:19,480
they validated us, which has been so nice, like and

967
00:51:19,920 --> 00:51:20,840
you know, and.

968
00:51:22,440 --> 00:51:25,920
Speaker 2: You know, now it's a competitive space, right, those zero

969
00:51:26,000 --> 00:51:29,440
torque space, and we feel great about where we're at

970
00:51:29,440 --> 00:51:31,320
with that. You know, there's still nobody in the in

971
00:51:31,360 --> 00:51:33,559
the in the world that can offer the customizations that

972
00:51:33,599 --> 00:51:36,880
we do. I think I would imagine the general consumer

973
00:51:36,960 --> 00:51:39,199
understands we know a lot more about how to get

974
00:51:39,239 --> 00:51:42,320
a putter actually properly balanced, and some of the other

975
00:51:42,360 --> 00:51:47,440
ones do. So we're feeling we're feeling really good.

976
00:51:48,079 --> 00:51:49,639
Speaker 1: The frustrating part is.

977
00:51:52,880 --> 00:51:56,000
Speaker 2: The language being used, you know, and this has you know,

978
00:51:56,079 --> 00:51:59,320
been sort of one of the disappointing parts of You're

979
00:51:59,360 --> 00:52:05,840
asking before just you know, kind of surprises in the industry.

980
00:52:05,920 --> 00:52:08,960
The marketing teams and the R and D teams of

981
00:52:09,039 --> 00:52:11,519
these companies do not talk as much as I think

982
00:52:11,559 --> 00:52:15,360
you would think that they might. And so, you know,

983
00:52:15,400 --> 00:52:19,159
the marketing team has a job to promote a putter

984
00:52:19,199 --> 00:52:23,039
that is being designed specifically to compete with lab and

985
00:52:23,119 --> 00:52:25,920
so regardless of what the engineers might be telling them

986
00:52:25,920 --> 00:52:28,360
about how the putter works, you're seeing a lot of

987
00:52:28,480 --> 00:52:33,360
very misleading language, and you know, and some of these

988
00:52:33,400 --> 00:52:35,400
companies that are big enough that they don't have to

989
00:52:36,440 --> 00:52:40,000
validate it, they don't have to you know, explain the

990
00:52:40,039 --> 00:52:42,280
science or do whatever. They just say, Hey, this is

991
00:52:42,360 --> 00:52:43,920
this new putter, you should buy it, and people do

992
00:52:44,000 --> 00:52:46,079
because they've you know, got great reputations and been in

993
00:52:46,119 --> 00:52:50,599
the business for years, and.

994
00:52:48,800 --> 00:52:50,159
Speaker 1: So that gets a little frustrating.

995
00:52:50,960 --> 00:52:53,320
Speaker 2: What's been so cool to see is like is our

996
00:52:53,559 --> 00:52:55,639
you know, the support we get from our customers is

997
00:52:55,679 --> 00:52:58,760
just incredible. I mean, every time a new company comes out,

998
00:52:58,840 --> 00:53:02,519
you know, there's inevitably somebody on that thread talking about

999
00:53:02,599 --> 00:53:06,920
you know, sort of the you know differences albeit nuanced,

1000
00:53:06,960 --> 00:53:09,719
but you know, there's still differences. There are still reasons

1001
00:53:09,719 --> 00:53:12,800
why our stuff performs better than theirs two despite the

1002
00:53:12,880 --> 00:53:14,840
claims that it's you know, kind of the same thing.

1003
00:53:16,199 --> 00:53:22,519
Speaker 1: So yeah, it's been a it's it's been wild.

1004
00:53:24,280 --> 00:53:26,840
Speaker 2: Like the shift that takes place in like our marketing

1005
00:53:26,880 --> 00:53:29,320
meetings and the way that we talk about the product

1006
00:53:29,400 --> 00:53:31,400
has been like it's like a total one eighty, Like

1007
00:53:31,400 --> 00:53:32,960
all of a sudden, we don't need to talk about

1008
00:53:33,000 --> 00:53:37,000
whether or not it's a worthwhile technology anymore. Like you know,

1009
00:53:37,639 --> 00:53:40,840
the big companies just just ended that conversation. So now

1010
00:53:40,880 --> 00:53:42,760
we get to talk about the differences between what we

1011
00:53:42,840 --> 00:53:44,239
do and what everybody else is doing.

1012
00:53:45,039 --> 00:53:45,920
Speaker 1: And that's a lot of fun.

1013
00:53:45,960 --> 00:53:48,000
Speaker 2: You know, now people get to they're taking a really

1014
00:53:48,400 --> 00:53:51,280
much closer look at like, oh wow, I mean these

1015
00:53:51,280 --> 00:53:53,679
guys around you know doing stuff just on a completely

1016
00:53:53,679 --> 00:53:54,320
different level.

1017
00:53:55,119 --> 00:53:55,599
Speaker 1: It's fun.

1018
00:53:55,719 --> 00:54:00,199
Speaker 3: I got to believe that when you first got into this, this, this,

1019
00:54:01,199 --> 00:54:04,480
and you would walk into an industry room, heads would

1020
00:54:04,480 --> 00:54:08,360
turn and go, he's not one of us. He doesn't

1021
00:54:08,360 --> 00:54:11,280
look like us, he doesn't talk like us. Who is

1022
00:54:11,320 --> 00:54:15,239
this guy? And now you walk in the room, heads turn, going,

1023
00:54:15,760 --> 00:54:16,760
how do we be like him?

1024
00:54:17,679 --> 00:54:20,239
Speaker 2: I mean right, They certainly aren't saying that to me,

1025
00:54:20,440 --> 00:54:25,000
but indicate they're excited about what LAB.

1026
00:54:24,840 --> 00:54:28,000
Speaker 3: Is doing, and you know, turning heads, oh, for sure,

1027
00:54:28,280 --> 00:54:30,599
in a very different way. You and you walk in

1028
00:54:30,639 --> 00:54:32,719
the room, and that's pretty a man.

1029
00:54:33,599 --> 00:54:35,360
Speaker 1: And that's been interesting to see too.

1030
00:54:35,519 --> 00:54:38,719
Speaker 2: As you know, some of these other companies are entering

1031
00:54:38,880 --> 00:54:40,960
the you know, the torque space like.

1032
00:54:43,159 --> 00:54:45,159
Speaker 1: I appreciate at least a little bit.

1033
00:54:45,199 --> 00:54:47,880
Speaker 2: The ones that are are you know, sort of at

1034
00:54:47,920 --> 00:54:50,800
least tipping their caps to us, you know, and recognizing

1035
00:54:50,840 --> 00:54:53,199
that they're only designing these putters because of what they've seen,

1036
00:54:53,480 --> 00:54:56,679
you know, Lab Accomplish. The ones that piss me off

1037
00:54:56,679 --> 00:54:58,559
are the ones that are like out there, you know,

1038
00:55:00,079 --> 00:55:03,599
packaging our exact same marketing language, pretending like they thought

1039
00:55:03,639 --> 00:55:07,199
of this themselves. But you know that's just me. I

1040
00:55:07,239 --> 00:55:09,760
don't actually care. But yes, I mean yeah, we're being

1041
00:55:09,800 --> 00:55:13,400
received in a very very different way. On tour and

1042
00:55:13,440 --> 00:55:15,239
it's you know, I'm not going to the PGA show

1043
00:55:15,239 --> 00:55:17,199
this year, and I didn't go last year. But you know,

1044
00:55:17,280 --> 00:55:19,559
my understanding was, Yeah, the vibe was very very different

1045
00:55:20,440 --> 00:55:20,920
on tour.

1046
00:55:21,800 --> 00:55:25,199
Speaker 1: I mean this is not an exaggeration.

1047
00:55:25,280 --> 00:55:27,599
Speaker 2: I mean people literally used to point and laugh at me,

1048
00:55:28,079 --> 00:55:29,920
like I would look up and I'd see the other

1049
00:55:29,960 --> 00:55:33,719
bags across the green, you know, and they just never

1050
00:55:33,920 --> 00:55:37,880
at any time took us seriously in any way. And

1051
00:55:38,320 --> 00:55:41,480
you know, now I haven't been on tour since the

1052
00:55:41,519 --> 00:55:43,639
release of all of these competitive putters yet, and I'm

1053
00:55:43,639 --> 00:55:45,000
gonna be out there in a few weeks. I'll be

1054
00:55:45,599 --> 00:55:47,519
you know, interested. But even last year, I mean, people

1055
00:55:47,559 --> 00:55:51,639
were really starting to be much nicer and you know,

1056
00:55:51,719 --> 00:55:55,840
complimentary and come up and shake hands with you know,

1057
00:55:56,039 --> 00:55:59,400
very respectful appreciations for you.

1058
00:55:59,440 --> 00:56:02,159
Speaker 1: Know, they know like what I mean. Look, I didn't know.

1059
00:56:02,239 --> 00:56:03,679
Speaker 2: I didn't know how hard it would be, and if

1060
00:56:03,679 --> 00:56:06,280
I did, I don't know that I would have done it,

1061
00:56:06,360 --> 00:56:06,559
you know.

1062
00:56:06,679 --> 00:56:08,159
Speaker 1: And so I think that.

1063
00:56:10,320 --> 00:56:12,599
Speaker 2: In addition to you know, sort of the respect for

1064
00:56:12,639 --> 00:56:15,760
the technology that a lot of the the other companies

1065
00:56:15,800 --> 00:56:19,199
are now exhibiting, I think they also appreciate that, like

1066
00:56:19,239 --> 00:56:24,559
going from absolutely nobody from nowhere, you know, in you know,

1067
00:56:24,639 --> 00:56:29,039
the middle of the desert, and a reno to having

1068
00:56:29,079 --> 00:56:31,800
fifteen percent of the potter market is it's not something

1069
00:56:31,840 --> 00:56:33,800
you see every day. It just doesn't happen very often.

1070
00:56:33,840 --> 00:56:36,159
And they've all been at all, you know, really respectful.

1071
00:56:36,440 --> 00:56:39,000
Speaker 3: That's great, that's great, all right, let's wrap it up

1072
00:56:39,039 --> 00:56:43,159
with this. I'm a DF three user. I love the

1073
00:56:43,239 --> 00:56:46,360
DF three. Convince me why I need to move to

1074
00:56:46,360 --> 00:56:46,920
the OS one.

1075
00:56:49,480 --> 00:56:52,519
Speaker 2: I'm not gonna, you know, and I'm not and I'm

1076
00:56:53,039 --> 00:56:55,679
and as a commitment to our consumer too, like I mean,

1077
00:56:55,800 --> 00:56:57,679
one of the things that has always driven me crazy

1078
00:56:57,719 --> 00:57:01,360
about the industry, and I find it frankly embarrassing, is

1079
00:57:01,400 --> 00:57:03,920
the number of companies that come out with technology saying no, no, no,

1080
00:57:04,079 --> 00:57:05,559
this is better than the one that we just sold

1081
00:57:05,559 --> 00:57:08,920
you six months ago or a year ago. I'm not

1082
00:57:08,960 --> 00:57:11,159
going to tell you that it's better. It's definitely different.

1083
00:57:11,400 --> 00:57:14,679
It has more options to offer you, and those differences

1084
00:57:15,000 --> 00:57:18,440
might suit you better. So I can't tell you that

1085
00:57:18,559 --> 00:57:20,639
for sure you need an odd the DF three might

1086
00:57:20,719 --> 00:57:23,039
still be, you know, the perfect putter for you. I

1087
00:57:23,039 --> 00:57:26,880
would definitely encourage you to go try it. See how

1088
00:57:26,880 --> 00:57:28,480
it feels. See if you like looking at it, see

1089
00:57:28,480 --> 00:57:30,320
if it sets up a little better. I mean, the

1090
00:57:30,360 --> 00:57:32,559
technology within our putters is all the same. You're going

1091
00:57:32,639 --> 00:57:34,599
to you know, the bigger the putter, the more kind

1092
00:57:34,639 --> 00:57:37,599
of obvious the technology is going to feel. But for

1093
00:57:37,639 --> 00:57:40,039
the most part, you're going to have that experience of

1094
00:57:40,079 --> 00:57:42,599
the putter just kind of doing its own thing with

1095
00:57:42,679 --> 00:57:44,360
any of our models. So then it comes down to

1096
00:57:45,559 --> 00:57:47,360
the same stuff as with any other company. Which one

1097
00:57:47,360 --> 00:57:49,079
do you like looking at, which one do you like aiming,

1098
00:57:49,079 --> 00:57:50,239
Which one do you like carrying around?

1099
00:57:50,280 --> 00:57:52,719
Speaker 1: Which one do you want to you know, make your baby.

1100
00:57:54,000 --> 00:57:55,119
That stuff's up to you.

1101
00:57:56,239 --> 00:57:59,840
Speaker 2: And so unless we do make you know, an innovation

1102
00:58:00,480 --> 00:58:03,719
with some of the optionality and options and or you know,

1103
00:58:03,920 --> 00:58:07,880
customizations and such, I'm not going to tell anybody it's better.

1104
00:58:07,920 --> 00:58:12,280
I'm just going to say that it's different, and then

1105
00:58:12,320 --> 00:58:20,960
it is. Uh split'spin. I think it's probably about fifty

1106
00:58:21,000 --> 00:58:24,079
to fifty now in our within the factory here of

1107
00:58:24,320 --> 00:58:27,480
DF three users versus OZ users. Whereas when the when

1108
00:58:27,480 --> 00:58:31,639
the DF three came out, everybody was using it. Uh

1109
00:58:32,360 --> 00:58:37,840
so just for the ball Scooper, Yeah, that was a

1110
00:58:37,880 --> 00:58:39,960
big part of it, for sure. Just this, you know,

1111
00:58:40,039 --> 00:58:42,800
the little bit more stability in the d F three

1112
00:58:42,800 --> 00:58:48,199
than the mes, which I think people appreciated, but definitely

1113
00:58:48,199 --> 00:58:48,800
give it a shot.

1114
00:58:48,840 --> 00:58:49,800
Speaker 1: I mean, it's it's.

1115
00:58:51,199 --> 00:58:54,440
Speaker 3: So somebody is coming to lab golf for the first time.

1116
00:58:55,199 --> 00:58:58,159
Speaker 2: I think I think if somebody's coming to lab Golf

1117
00:58:58,199 --> 00:59:00,800
for the first time, I think the OZ is absolutely

1118
00:59:00,880 --> 00:59:05,119
the place to start. From a size standpoint, It's not

1119
00:59:05,199 --> 00:59:07,920
going to be, you know, some massive departure from from

1120
00:59:08,000 --> 00:59:11,559
putters you've used in the past. Aesthetically, it's it's, you know,

1121
00:59:11,800 --> 00:59:14,960
really really clean looking putter. It's not some super space

1122
00:59:15,000 --> 00:59:17,920
age thing like we've done in the past. And then

1123
00:59:17,920 --> 00:59:21,159
the the options around feel with the stainless insert you know,

1124
00:59:21,559 --> 00:59:24,480
it mirrors much more closely that which a lot of

1125
00:59:24,480 --> 00:59:27,119
people have used. And so yeah, perfect place to start

1126
00:59:27,119 --> 00:59:28,679
for a new a new LAB user.

1127
00:59:29,559 --> 00:59:33,000
Speaker 3: I still can't wait to try one out. Well, dude, listen,

1128
00:59:33,159 --> 00:59:36,719
It's what's been so fun about this is that I

1129
00:59:36,760 --> 00:59:39,639
feel like we've become friends as well as well as

1130
00:59:39,679 --> 00:59:44,000
me being a huge fan. Uh, And I'm do whatever

1131
00:59:44,079 --> 00:59:47,239
I can to help promote the product. Even I'm doing

1132
00:59:47,280 --> 00:59:49,679
interviews with people about putting and stuff, and I'm like well, well,

1133
00:59:49,679 --> 00:59:51,599
how does that work for a lab putter? You know,

1134
00:59:51,800 --> 00:59:54,440
it's like what you ambushing me?

1135
00:59:55,599 --> 00:59:58,039
Speaker 1: So yeah, we appreciate your fred.

1136
00:59:58,079 --> 00:59:59,599
Speaker 2: I mean it's like, you know, I've been talking to

1137
01:00:00,079 --> 01:00:02,519
this whole time just about how customers and everything have

1138
01:00:02,599 --> 01:00:05,079
made it all happen. But you know that that includes you.

1139
01:00:05,119 --> 01:00:08,239
It includes folks like you that you know are in

1140
01:00:08,280 --> 01:00:10,760
the industry and see what it is that we're doing

1141
01:00:10,800 --> 01:00:13,960
in the sort of you know, uphill battle that we

1142
01:00:14,079 --> 01:00:16,719
have to be a relevant player in this industry and

1143
01:00:16,800 --> 01:00:17,719
couldn't have done it without ch