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<v Speaker 1>So I'm celebrating fifteen years in business, heading into my

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<v Speaker 1>sixteenth year as an entrepreneur, and people have asked me, like,

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<v Speaker 1>you know now that I'm now that I started in

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<v Speaker 1>my in my forties. Now I'm in my mid fifties

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<v Speaker 1>heading towards my late fifties, and this show is comforting.

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<v Speaker 1>Plus so of course people are asking me, like, you know,

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<v Speaker 1>how long do I plan on working? What's going on

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<v Speaker 1>my life? You know, I have kids and grandkids, I have,

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<v Speaker 1>you know, possible relationships and all kind of stuff going on,

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<v Speaker 1>like aging parents, like other means. And it's funny because

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<v Speaker 1>I haven't thought of an end date. When I was

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<v Speaker 1>working for jobs, when I had corporate work, I worked

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<v Speaker 1>at jobs, the end date was always around sixty five.

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<v Speaker 1>That's when I'll retire. I'll collect whatever pensions I get

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<v Speaker 1>or went for one k, I live off that and

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<v Speaker 1>then I don't know why come after that, But that's that. Well,

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<v Speaker 1>now I'm in a job or jobs that I have

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<v Speaker 1>my companies, my two companies super Organized Her Jailja Media.

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<v Speaker 1>They become my passions and they're part of me, and

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<v Speaker 1>that makes any sense. They're kind of intertwined with me.

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<v Speaker 1>So now I kind of get this, and people say

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<v Speaker 1>it also, go to work till I'm dead or I'm

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<v Speaker 1>not I have a reason to quit. I guess for me,

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<v Speaker 1>I can do these jobs as long as I have

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<v Speaker 1>mobility and my brain power. Even if I lost some mobility,

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<v Speaker 1>I could do still do some of this stuff as

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<v Speaker 1>long as I can wheel up to a desk. So

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<v Speaker 1>it changes everything, right, I can tell in some ways

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<v Speaker 1>I am slowing down a little bit. I'm not as

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<v Speaker 1>eager as I used to was. I'm not as quick

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<v Speaker 1>to jump on something. I have turned down things because

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<v Speaker 1>I am tired, and I and my body is I'm

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<v Speaker 1>just older, and I'm just like I don't want you,

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<v Speaker 1>and just like, quite simply, I don't want to work

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<v Speaker 1>twenty four hours a day, seven days a week. So

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<v Speaker 1>there are certain things that sound like, oh yeah, might

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<v Speaker 1>do that, But if I already have a full day,

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<v Speaker 1>I'm not going to add that on. Or I have

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<v Speaker 1>a full week, I'm not gonna add that on. In

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<v Speaker 1>the old days, I've hustled add it on. I have

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<v Speaker 1>three jobs, working all time everything, where now I am

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<v Speaker 1>a little more choosy with what I'm going to do

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<v Speaker 1>with my work life. I'm busy. Don't get me wrong,

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<v Speaker 1>I am biz Z, but it's different rent and I

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<v Speaker 1>still have dreams and I still have aspirations. I still

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<v Speaker 1>have things. But I am trying. I can tell I'm

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<v Speaker 1>trying to look at stuff and go, I mean, I

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<v Speaker 1>organize it better now I'm older, so I organized things

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<v Speaker 1>better but better. But it's more of I'll do that.

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<v Speaker 1>I'll do that. I'm not gonna do that. I'll do

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<v Speaker 1>that for four or five days, but I need day off,

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<v Speaker 1>you know. I'll do that for three hard days, but

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<v Speaker 1>I'm that I'm making up that morning, you know, like

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<v Speaker 1>I'm learning how to because I just feel it. I'm like, yeah,

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<v Speaker 1>I don't want to do that. Yeah, I'm tired. I

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<v Speaker 1>work a lot anyway as it is. I can work

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<v Speaker 1>and I work almost every day just about, and I

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<v Speaker 1>can work more than if I it's it's but I'm

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<v Speaker 1>learning how it's not everything that I want. But I

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<v Speaker 1>look back at fifteen years and I'm fully amazed. I

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<v Speaker 1>can't believe it's in fifteen years. I looked at like

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<v Speaker 1>fifteen years like it went by in a flash. Yet

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<v Speaker 1>there were times when it felt like it took forever.

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<v Speaker 1>So I'm just like my brain is like trying to

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<v Speaker 1>process like fully, all of it, because there's also coincides

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<v Speaker 1>with my whole change coming back to Los Angeles and

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<v Speaker 1>I came to Los Angeles. It'll be sixteen years in January,

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<v Speaker 1>so it's all coming together for me. Sixteen years in

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<v Speaker 1>Los Angeles, fifteen years doing this business which started after

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<v Speaker 1>I came to Los Angeles. I think about all the

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<v Speaker 1>ups and down, you know, everything, you know I've been

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<v Speaker 1>through and survived. Like hi, chuckle a little bit. I'm like, oh, yeah,

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<v Speaker 1>I did that. Only I did that. I give myself

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<v Speaker 1>points for having the faith to do this. Let just

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<v Speaker 1>do it, like Jane, just do it. Just get out

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<v Speaker 1>there and try it. And fields that I had no

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<v Speaker 1>idea about, you know, the media world. I just thought

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<v Speaker 1>for sure that's gonna be the hardest thing on earth.

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<v Speaker 1>It has. It has been tough in some ways. Trust

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<v Speaker 1>and believe I've worked. I've worked very hard in this

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<v Speaker 1>media field to make a name for myself and I

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<v Speaker 1>feel like I have. It'sl like I do have a name,

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<v Speaker 1>and in the field in organizing world too. I'm very

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<v Speaker 1>proud of myself because I went to a field that

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<v Speaker 1>is not full of men enough full of black people. Listen,

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<v Speaker 1>there's more now. But when I first came in, there

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<v Speaker 1>wasn't that, and I said, okay, just fearless, I guess fearlessly.

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<v Speaker 1>I was like, I'm just going to do this. Who cares?

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<v Speaker 1>Just do it? And I just started doing it and

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<v Speaker 1>furiously went forward. Had people tell me I was I

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<v Speaker 1>was doing a hobby, or they didn't take my business seriously.

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<v Speaker 1>You know, I didn't make enough money for a long time.

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<v Speaker 1>Like there's a lot of things that go on daily

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<v Speaker 1>and go on around you when you're trying to build

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<v Speaker 1>your business, people not knowing what you do, and I'm

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<v Speaker 1>thinking you seriously, like it's just all kind of stuff

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<v Speaker 1>that happens. Your self esteem was all over the place

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<v Speaker 1>as I had people do me wrong. I've had to

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<v Speaker 1>fire people. I've had extraordinary circumstances that were wonderful. I've

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<v Speaker 1>had things that I would have never guessed a million years.

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<v Speaker 1>And it's with the my timing I think about it.

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<v Speaker 1>You know, I started during the recession and then I

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<v Speaker 1>just I just I don't know what it's something about me.

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<v Speaker 1>James Lodd Jr. That's just like I always just pushed forward.

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<v Speaker 1>I go can I'm gonna do this. And I don't

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<v Speaker 1>know where it comes from. I guess I was like this.

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<v Speaker 1>I was a kid. My mother tells me like this,

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<v Speaker 1>So I was a kid. But I just always feel

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<v Speaker 1>like when I choose something, I go straight ahead. My

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<v Speaker 1>friend and I called my chocolate twin Tony Moore, who

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<v Speaker 1>was at Loungepatonia dot com. He said to me a

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<v Speaker 1>dating in the conversation, he goes, JA, we tell other

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<v Speaker 1>people He's like James, which you did that was so

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<v Speaker 1>brilliant is that you took a template that was out

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<v Speaker 1>there already, so to speak, and built it. I just

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<v Speaker 1>took it on yourself, personalized it and made a big

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<v Speaker 1>business out of it. And I did some of my ideas.

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<v Speaker 1>I kind of grabb on other people how they were

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<v Speaker 1>doing it, took it, modified it for me, and I've

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<v Speaker 1>been going from there. And I give those people props

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<v Speaker 1>all the time. Tony's one of them. I get props

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<v Speaker 1>him all the time for a sort of thing. I

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<v Speaker 1>covered certain things he did and I just went out

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<v Speaker 1>there and did it. So it's so it's very nice here.

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<v Speaker 1>My friend slash colleagues say that, you know, he's like

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<v Speaker 1>you did give me praising you did a great job, James,

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<v Speaker 1>as somebody who and it's not just that I did it.

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<v Speaker 1>Anyone can do it, but you have to choose to

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<v Speaker 1>do it and have the guts to do it and

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<v Speaker 1>just do it. I have the guts obviously, which is

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<v Speaker 1>kind of interesting to me. I just never thought about

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<v Speaker 1>it for him, and it has just been this series

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<v Speaker 1>of trying this, see what happens, trying that, See what happens,

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<v Speaker 1>feast or famine months, nothing's going on. I'm thinking, going,

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<v Speaker 1>what am I doing to get a regular there just

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<v Speaker 1>telling I got a regular job. At one point that

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<v Speaker 1>I was born out, actually born out of an organizing job.

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<v Speaker 1>I put myself in places. I say stuff, I talk,

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<v Speaker 1>you know, on places. I really am proud of myself

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<v Speaker 1>that I went out and got clients and I actually

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<v Speaker 1>now have a reputation and it's all word of mouth.

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<v Speaker 1>And that's something that I'm very proud of. Also being

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<v Speaker 1>in business and the companies I am. There's also I

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<v Speaker 1>have detractors. I have haters that people who do not

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<v Speaker 1>appreciate me, who talk for whatever reason or another. I

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<v Speaker 1>don't do anything to them, but they don't like me.

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<v Speaker 1>That's also weird. Too. Right. It's like there are people

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<v Speaker 1>who don't like me for my views or who I

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<v Speaker 1>am or just how I look, who are just like

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<v Speaker 1>or they think I did them wrong somehow. They have

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<v Speaker 1>their own people, have their own agendas, and if I

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<v Speaker 1>don't fall into it, they don't like me. That's weird. Also,

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<v Speaker 1>they're people with their own illnesses and things. They go

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<v Speaker 1>on their brains and and to try to lay it

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<v Speaker 1>on me, and I'm like, Nope, that was not me.

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<v Speaker 1>I know clearly what I've done and haven't done. I

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<v Speaker 1>look at some of the quote unquote fans and followers

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<v Speaker 1>that I had who now don't support me anymore, and

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<v Speaker 1>are the ones that kind of support me or they

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<v Speaker 1>hate support me. There's that too, the other ones who

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<v Speaker 1>overly love me and overly I mean, I have those also,

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<v Speaker 1>And so it's like this, it's like this, It's all

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<v Speaker 1>over the place, and I never imagine that in my life.

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<v Speaker 1>The last fifteen years. It's all just it's it's a

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<v Speaker 1>it's just all swirling right now for me because I'm

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<v Speaker 1>busy working right now. That's the testament of the fifteen years.

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<v Speaker 1>I actually have current clients, I'm busy working. I have

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<v Speaker 1>so much work that I have a waiting list. That's good.

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<v Speaker 1>And I have stuff and that i'm working on that

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<v Speaker 1>I'm waiting on. That's good. So that's the testament of

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<v Speaker 1>happy fifteen years because I come from like always good

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<v Speaker 1>as your last job. You only eat because your last job, right,

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<v Speaker 1>the next job is always that's what you're looking for.

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<v Speaker 1>I work at gig to gig, so I'm actually busy.

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<v Speaker 1>This is good. Money is coming in. I'm good. I've

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<v Speaker 1>had one of the best years of my life. Financially.

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<v Speaker 1>It's good. But it's the it's so, it's that. So

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<v Speaker 1>that's so that's the testament of the fifth But I'm

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<v Speaker 1>getting little times to look back because I'm being asked like, look,

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<v Speaker 1>I tell you, what do you think about? How you know?

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<v Speaker 1>You know what's going on. I'm now a mentor to

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<v Speaker 1>many people, so now I'm I'm starting to reminisce and

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<v Speaker 1>look back at my life and in these careers. That's

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<v Speaker 1>why I'm like, Wow, I did it. I done did it,

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<v Speaker 1>and I'm still doing it and I'm still here and

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<v Speaker 1>it's still hard. And my heart goes out to all

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<v Speaker 1>my colleagues who are having a hard time right now.

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<v Speaker 1>As entrepreneurs, and I just I want for them to

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<v Speaker 1>have the wonderful stuff that I have. I just want

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<v Speaker 1>that for them. And it's tough. I know it's out there,

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<v Speaker 1>and I just wish them the best. And whenever I

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<v Speaker 1>could do the support, I'm here to do that. I

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<v Speaker 1>try to. But that's my age. So being in my

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<v Speaker 1>fifties heading towards sixty, which is only like four years away,

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<v Speaker 1>I think I'm looking at I'm looking at working smarter,

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<v Speaker 1>not harder. Of course, I have a big dream that

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<v Speaker 1>I'm hoping that will come true, and now looking for

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<v Speaker 1>good assistance and good collaborators and so they do most

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<v Speaker 1>of the work eyes oversea. So I'm kind of going

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<v Speaker 1>I'm trying to go into more of a managerial role,

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<v Speaker 1>producer role, more and more, even more than ever. So

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<v Speaker 1>I think that's where I'm leaning towards. But I am

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<v Speaker 1>I'm still active. I'm not dead yet. I'm still active,

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<v Speaker 1>so that will happen for a while to sob O. Yeah,

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<v Speaker 1>don't if you shot on means, but having fifteen to me,

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<v Speaker 1>its just I'm very proud of myself and anybody who

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<v Speaker 1>does this knows how hard it is. But how funny

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<v Speaker 1>can be how we what can be. It's a life

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<v Speaker 1>I do not set out to do or BN and

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<v Speaker 1>it's my life now and I and I I have

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<v Speaker 1>learned so much and I will continue to share with

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<v Speaker 1>you guys. And I'm you know a lot of help

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<v Speaker 1>dot com to an organizer. I have books out. Will

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<v Speaker 1>continue to share with you my experience with what I'm learning,

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<v Speaker 1>so you get an idea of your saying and maybe

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<v Speaker 1>you'll relate to summit. That's what shows about. Also for

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<v Speaker 1>D plus is everywhere. I'll talk to you next time.

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<v Speaker 1>I'm James lot Junior
