WEBVTT 1 00:00:04.160 --> 00:00:09.039 Hello everybody, and welcome to another episode of JavaScript Jabber 2 00:00:09.080 --> 00:00:12.359 not JavaScript. This isn't Star Wars JavaScript of the VV. 3 00:00:13.119 --> 00:00:15.720 My name is Steve Edwards. I am the host with 4 00:00:15.800 --> 00:00:18.600 the most Today with me on the panel, we have 5 00:00:18.960 --> 00:00:20.640 Dan Shapiro, Hey. 6 00:00:20.440 --> 00:00:25.120 Hey, coming from the lockdown Tel Aviv. Inside the lockdown 7 00:00:25.199 --> 00:00:28.320 israel A j O'Neill, Yo yo. 8 00:00:28.280 --> 00:00:30.600 Yo, coming at you live from the sunny woodlands of 9 00:00:30.640 --> 00:00:33.640 Virginia with wood chips and places I didn't even know 10 00:00:33.679 --> 00:00:34.039 I had. 11 00:00:35.840 --> 00:00:39.520 And with us today our special guest is Mrod Stern. 12 00:00:40.039 --> 00:00:41.960 How you doing, Marod, I'm fine. 13 00:00:42.000 --> 00:00:42.880 Thank you for having me. 14 00:00:43.280 --> 00:00:46.320 Good our praysure to have you. So to start out, 15 00:00:46.560 --> 00:00:49.439 once you give us a little introduction, just brief a 16 00:00:49.439 --> 00:00:52.039 bit about yourself, what you do while you're famous, and 17 00:00:52.399 --> 00:00:53.200 we'll go from there. 18 00:00:53.560 --> 00:00:58.039 Okay, I'm not famous. I'm a father of four and 19 00:00:58.119 --> 00:01:02.920 it's a crazy there in all the time, but now 20 00:01:03.000 --> 00:01:06.680 in the lockdown because of the coronavirus, it's even more crazier. 21 00:01:07.400 --> 00:01:11.319 It's crazier. I'm at the Global Death Communities manager atwiks 22 00:01:11.359 --> 00:01:15.000 dot Com. I love blogging, I love to take part 23 00:01:15.040 --> 00:01:20.000 in the communities, and I really love everything related to branding. 24 00:01:20.519 --> 00:01:23.000 Especially personal branding, which. 25 00:01:22.799 --> 00:01:25.719 Is exactly what we're going to talk about today. So 26 00:01:27.319 --> 00:01:29.840 why don't we dive right into the topic, and I 27 00:01:29.879 --> 00:01:32.519 guess give us a description of what you mean by 28 00:01:32.560 --> 00:01:33.959 the term personal branding. 29 00:01:34.319 --> 00:01:38.719 Okay, So basically I think that personal branding the same 30 00:01:38.840 --> 00:01:43.319 as branding. It's what comes up on your mind when 31 00:01:43.359 --> 00:01:48.719 you actually think about someone or some company. What's the 32 00:01:48.760 --> 00:01:53.840 first thing that you associate with it. Sometimes when I 33 00:01:53.879 --> 00:01:57.840 speak with people about that subject, we came into a 34 00:01:57.879 --> 00:02:02.400 conclusion that our mind is like working with Google search engine. 35 00:02:02.840 --> 00:02:05.920 You put in a term, a name, or a company 36 00:02:06.040 --> 00:02:09.800 or whatever you want, and there's like a few results 37 00:02:10.159 --> 00:02:14.599 and when you give the name, for example, Dan shapiir Uh, 38 00:02:15.159 --> 00:02:17.800 it's I hope it's okay to take you in a 39 00:02:21.000 --> 00:02:25.759 So what pops into my mind is performance. Now, dance 40 00:02:25.919 --> 00:02:29.360 is a lot more than just someone who takes part 41 00:02:29.439 --> 00:02:33.439 in the performance world. Very high skill developers is much 42 00:02:33.479 --> 00:02:37.919 more than that. But the things that Dan is doing 43 00:02:38.520 --> 00:02:42.319 online offline, and we can take it because it's it's 44 00:02:42.479 --> 00:02:45.520 super interesting to talk about it, but the things he 45 00:02:45.719 --> 00:02:52.240 do actually brings him closer and closer to the term performance. 46 00:02:52.919 --> 00:02:58.120 So the same goes with huge companies and the same 47 00:02:58.159 --> 00:03:00.719 goes with personnel people. 48 00:03:01.039 --> 00:03:03.840 Now, when you're talking about personal branding and the people 49 00:03:03.840 --> 00:03:06.080 that we want to talk about who this is relevant to, 50 00:03:06.159 --> 00:03:09.039 we're not talking about everybody Joe blow off the street, 51 00:03:09.080 --> 00:03:12.159 are we? Or are you thinking more of people in 52 00:03:12.199 --> 00:03:15.639 the technic specifically in the technological world or maybe the 53 00:03:15.680 --> 00:03:19.439 sports world who are trying to sell things. What subset 54 00:03:19.479 --> 00:03:22.120 of people do you think this personal branding is important for? 55 00:03:22.560 --> 00:03:26.280 Yes, so, actually I think it's important to everyone. Everyone 56 00:03:26.360 --> 00:03:32.080 can benefit from putting attention into their personal brand and 57 00:03:32.240 --> 00:03:37.120 doing stuff. And we'll talk about what stuff is, but 58 00:03:37.360 --> 00:03:40.719 doing more to promote their name and to get it 59 00:03:41.000 --> 00:03:45.520 closer to the terms, the professional terms that they want 60 00:03:45.560 --> 00:03:49.919 to be associated with. In my daily work, I work 61 00:03:50.120 --> 00:03:54.639 closely with developers, so I can or maybe I know 62 00:03:54.800 --> 00:04:00.280 more about doing those stuff and actually having your aim 63 00:04:00.560 --> 00:04:05.000 build up in the developers community, what's related to open 64 00:04:05.080 --> 00:04:13.599 source contribution, meetups, events, podcasting. Just as you do, I 65 00:04:13.639 --> 00:04:17.720 do get the opportunity when I'm asked to to speak 66 00:04:17.800 --> 00:04:22.079 with small business owners and you see that personal branding 67 00:04:22.680 --> 00:04:23.720 is also. 68 00:04:24.160 --> 00:04:27.720 Very value to them. But in different world, in. 69 00:04:28.000 --> 00:04:32.319 The world of customers and products and things like that. 70 00:04:32.600 --> 00:04:36.439 When you talk about the world of technology, from JavaScript 71 00:04:36.480 --> 00:04:40.720 to Skaala to funton and end and mobile and all 72 00:04:40.800 --> 00:04:45.560 things technology. It's it's a bit different. I think that 73 00:04:46.279 --> 00:04:49.720 it's different with platforms. For example, we see that Twitter 74 00:04:50.199 --> 00:04:53.639 is super important for developer. Twitter is the place today. 75 00:04:54.439 --> 00:04:58.839 When you, for example, compare it with Facebook, you see 76 00:04:58.839 --> 00:05:03.720 that Twitter is the place where developers talk within themselves 77 00:05:03.920 --> 00:05:08.800 and brings up all kinds of technology issues and engineering 78 00:05:09.120 --> 00:05:13.879 insights on that platform. So there are all kinds of differences. 79 00:05:14.439 --> 00:05:16.800 And actually this is the place that I love because 80 00:05:16.839 --> 00:05:20.959 I love technology. A word about myself. I'm not a developer. 81 00:05:21.360 --> 00:05:24.959 I learned to develop, but I wouldn't hire me as 82 00:05:24.959 --> 00:05:29.079 a developer. But because I learned development myself, I do 83 00:05:29.199 --> 00:05:33.160 know the terms, so I know to talk with developers 84 00:05:33.480 --> 00:05:40.160 and actually bringing or crossing the gap between branding and 85 00:05:40.240 --> 00:05:45.879 maybe say a bit of marketing themselves and their world 86 00:05:46.279 --> 00:05:47.120 of engineering. 87 00:05:47.920 --> 00:05:52.279 So when we're talking about brands and personal branding, what 88 00:05:52.759 --> 00:05:58.160 examples come to your mind of good brands or examples 89 00:05:58.160 --> 00:06:01.680 where branding has really worked well, whether maybe it's large 90 00:06:01.800 --> 00:06:02.879 or or small. 91 00:06:03.439 --> 00:06:08.000 Well when we talked about brands, and here's another important 92 00:06:08.360 --> 00:06:13.399 issue about effort, because I think that many listeners will say, 93 00:06:14.120 --> 00:06:18.879 I don't care about my personal branding. I have skills 94 00:06:18.920 --> 00:06:22.800 that I are very high demand in the industry, and 95 00:06:23.519 --> 00:06:27.120 I'm all good and I don't need that. But if 96 00:06:27.160 --> 00:06:32.319 you take into account the amount of effort, time consuming 97 00:06:32.879 --> 00:06:39.199 and money spent of huge brands like Apple, Nike, or 98 00:06:39.240 --> 00:06:43.600 Coca Cola, you'll see that they never stop. They never 99 00:06:43.720 --> 00:06:49.240 stop promoting themselves and investing in their brand. And if 100 00:06:49.279 --> 00:06:52.920 you can ask me, I'll say, I'll never forget the 101 00:06:53.000 --> 00:06:57.120 Apple brand whatever, I never forget it. I use their products, 102 00:06:57.759 --> 00:07:01.439 I like the brand. I never forget it. But it 103 00:07:01.480 --> 00:07:06.120 doesn't matter. They keep on spending so much effort on branding. 104 00:07:06.600 --> 00:07:10.600 So you must stop and ask yourself, if those huge 105 00:07:10.639 --> 00:07:16.519 brands are not stopping investing in it, what us the 106 00:07:16.560 --> 00:07:22.480 people are not getting. And I think that the same 107 00:07:22.519 --> 00:07:27.759 as big brands, small brands or personal brands are super 108 00:07:27.759 --> 00:07:31.600 important because at the end, I think we have some 109 00:07:31.720 --> 00:07:35.360 kind of value in the industry. We can be super 110 00:07:35.399 --> 00:07:40.160 good at what we're doing and bring value. But I 111 00:07:40.199 --> 00:07:43.199 think that at the end, you need people to know 112 00:07:43.319 --> 00:07:46.240 about it. You need more people to know about it. 113 00:07:46.399 --> 00:07:50.519 And if I think about all kinds of examples, so 114 00:07:50.600 --> 00:07:55.519 you can see people like Dana Vamov, for example, and 115 00:07:55.560 --> 00:08:00.240 I like bringing this example to my peers and to. 116 00:08:00.560 --> 00:08:02.040 Developers that I work. 117 00:08:01.879 --> 00:08:06.560 With, because Dana Bramov, if I'm not mistaken, today, has 118 00:08:06.600 --> 00:08:11.040 something like two hundred and forty thousand followers on Twitter, 119 00:08:11.600 --> 00:08:14.319 and things that he says, for example, are making a 120 00:08:14.319 --> 00:08:17.800 lot of noise and people respond and follow him for 121 00:08:17.839 --> 00:08:21.399 a reason. But he never you know, he wasn't born 122 00:08:21.839 --> 00:08:24.759 Dan Obamov and got that Twitter account and all his 123 00:08:25.240 --> 00:08:26.560 assets that. 124 00:08:26.959 --> 00:08:29.759 Oh he was born he was I can interject he 125 00:08:29.959 --> 00:08:34.519 was born Dan. Yes, yes, he was born at Dan 126 00:08:35.879 --> 00:08:37.799 at Twitter. That's for sure true. 127 00:08:39.039 --> 00:08:42.639 So so it's a journey and it takes time. He's 128 00:08:42.679 --> 00:08:45.519 a good example of the things that he's doing and 129 00:08:45.559 --> 00:08:50.200 how he's building building it. I do think that, you 130 00:08:50.240 --> 00:08:53.120 know what, I do have an example that will also 131 00:08:53.360 --> 00:08:56.799 illustrate an obstacle that they see. 132 00:08:57.720 --> 00:09:02.279 Interject before you give that example. I really what you're 133 00:09:02.360 --> 00:09:07.600 saying really resonates with me because as we know, as 134 00:09:07.639 --> 00:09:12.000 we all know, this is being recorded in the beginning 135 00:09:12.039 --> 00:09:16.240 of April, and this is a very problematic time all 136 00:09:16.279 --> 00:09:19.759 around the world with the whole coronavirus thing. And I 137 00:09:20.039 --> 00:09:24.440 keep seeing on Twitter people who I never expected to 138 00:09:24.480 --> 00:09:27.559 see in this kind of a position tweeting out that 139 00:09:27.639 --> 00:09:33.000 they've lost their job and are looking for employment. It's 140 00:09:33.240 --> 00:09:37.600 certainly not an easy period for anybody, but having to 141 00:09:37.639 --> 00:09:42.120 face unemployment on top of everything else is certainly a 142 00:09:42.159 --> 00:09:48.320 big deal. And undoubtedly when you have a more significant brand, 143 00:09:48.799 --> 00:09:53.080 personal brand, it becomes much easier for you to be 144 00:09:53.200 --> 00:09:58.080 able to land your next position or get hired again. 145 00:09:58.559 --> 00:10:02.000 And like you said, just the fact that you know 146 00:10:02.159 --> 00:10:05.279 that you are good at what you do might have 147 00:10:05.399 --> 00:10:10.600 been sufficient let's let's say even two or three months ago, 148 00:10:11.159 --> 00:10:14.519 but all of a sudden today it may not be 149 00:10:14.600 --> 00:10:20.360 sufficient because you know, if you if nobody outside your 150 00:10:20.440 --> 00:10:24.679 company knows who you are, what you can do, what 151 00:10:24.720 --> 00:10:27.960 you're capable of, then it's going to be much more 152 00:10:28.000 --> 00:10:31.480 difficult for you to find your next your next job, 153 00:10:31.519 --> 00:10:34.559 your next position. On the other hand, if you can 154 00:10:35.240 --> 00:10:38.639 tweet out that you know you're looking for a job, 155 00:10:39.159 --> 00:10:42.159 and a lot of people know you and will retreat 156 00:10:42.200 --> 00:10:45.519 your tweet, and people are out there will say, oh, 157 00:10:45.559 --> 00:10:47.679 I heard about this guy. He's really good. 158 00:10:48.200 --> 00:10:49.200 You should hire him. 159 00:10:49.360 --> 00:10:53.600 And so there are positions out there, but they're just 160 00:10:53.720 --> 00:10:57.120 more difficult to get to so I think we're definitely 161 00:10:57.279 --> 00:11:03.600 now experiencing the importance of having this recognized, recognizable brand 162 00:11:03.639 --> 00:11:06.279 and a good brand associated with yourself. 163 00:11:06.720 --> 00:11:09.919 Actually, this is a great comment, and I do want 164 00:11:09.960 --> 00:11:14.759 to elaborate with two things that I've come across in 165 00:11:14.799 --> 00:11:18.759 my life. One was when I worked in a company, 166 00:11:19.279 --> 00:11:22.240 not the company that I worked today, and there was 167 00:11:22.759 --> 00:11:27.039 a period where there started firing people globally. One of 168 00:11:27.080 --> 00:11:31.360 the things that people started doing was to address me, 169 00:11:31.879 --> 00:11:35.799 come to me and ask me to sit with them 170 00:11:36.320 --> 00:11:40.320 and work on their LinkedIn account, especially, but on their 171 00:11:40.399 --> 00:11:44.679 you know, other digital assets, in writing and so on. 172 00:11:45.519 --> 00:11:50.279 And I remember that I was so frustrated saying them, look, 173 00:11:50.679 --> 00:11:53.960 I'll help you whatever you need. But I was so 174 00:11:54.720 --> 00:11:59.440 frustrated because the time to start working on those things 175 00:11:59.840 --> 00:12:06.480 is not in emergency emergency time, not once you need 176 00:12:06.519 --> 00:12:10.200 to land a job you start working on those stuff. 177 00:12:10.639 --> 00:12:14.000 That's it's it's never too late, right, But that's not 178 00:12:14.080 --> 00:12:17.840 the time. It should come when you're where you're doing okay, 179 00:12:18.480 --> 00:12:22.720 and it should come when you enjoy that, enjoy the journey, 180 00:12:22.799 --> 00:12:25.759 enjoy sharing your stuff. And we will talk about it too. 181 00:12:26.279 --> 00:12:28.919 But this is one thing that I wanted to share, 182 00:12:28.960 --> 00:12:34.200 and another one that when you talked about being more 183 00:12:34.399 --> 00:12:39.840 valuable as someone who is potentially can can join your company. 184 00:12:40.399 --> 00:12:45.639 That's one another thought. Another side of personal branding which 185 00:12:45.720 --> 00:12:50.600 I saw lately was that the things you do outside, 186 00:12:50.759 --> 00:12:53.639 the things you share externally, the brand that you build 187 00:12:54.080 --> 00:12:58.720 for yourself, can also raise your value within the company. 188 00:12:59.200 --> 00:13:03.919 We have a developer that was he has his own 189 00:13:04.519 --> 00:13:10.720 open source project and he was mentioned on Jess Weekly twice. 190 00:13:11.080 --> 00:13:16.159 By the way, Dan Shapier was mentioned on Jess Weekly also, 191 00:13:16.360 --> 00:13:18.440 But it's not done, Shapelle, and. 192 00:13:18.639 --> 00:13:21.600 You're going to make me blush very significantly before this 193 00:13:21.679 --> 00:13:24.000 is over. Let's let's take it. Let's use example to 194 00:13:24.000 --> 00:13:24.559 other people. 195 00:13:25.039 --> 00:13:29.120 You know, it's I said, it's it's someone else. You also, well, you, 196 00:13:29.120 --> 00:13:33.039 you were also mentioned on that newsletter. But but I'm 197 00:13:33.039 --> 00:13:35.960 referring to someone else. And he told me that one 198 00:13:36.000 --> 00:13:39.639 of his team members wasn't aware of the things that 199 00:13:39.679 --> 00:13:43.600 he's doing on the community of open source and contributing. 200 00:13:43.960 --> 00:13:47.639 And then he read his name, his size, name of 201 00:13:47.799 --> 00:13:51.879 his team member on Jess Weekly and he was astonished. 202 00:13:52.240 --> 00:13:56.960 He was amazed to see his name and he said, Wow, 203 00:13:57.360 --> 00:14:02.000 I can't believe you're you're being manage here. So what 204 00:14:02.200 --> 00:14:06.879 happened is inside his team it was now considered to 205 00:14:06.960 --> 00:14:10.759 be a star because he was mentioned. So you see 206 00:14:10.759 --> 00:14:14.360 that it's two side. It has the external side. Yes, 207 00:14:14.679 --> 00:14:17.840 people know you outside your company. It might help you 208 00:14:17.879 --> 00:14:21.240 in the future, it might not, but it's also bring 209 00:14:21.919 --> 00:14:26.600 more weight to your presence within the company you already in, 210 00:14:27.120 --> 00:14:28.519 which is cool, super cool. 211 00:14:28.960 --> 00:14:31.519 I think we've done a pretty good job of establishing 212 00:14:31.879 --> 00:14:35.159 what personal branding is and why you would want to 213 00:14:35.200 --> 00:14:37.679 do it. So let's move on to the how. So 214 00:14:38.840 --> 00:14:46.200 what what are the platforms or tools that in our environment, 215 00:14:46.279 --> 00:14:51.159 our world as software developers are best for building this brand. 216 00:14:51.679 --> 00:14:55.519 I'll start with the with the beginning. You know, there's 217 00:14:55.639 --> 00:14:59.720 the Nikes Moto, just do it. I'll start with something else, 218 00:15:00.240 --> 00:15:05.080 just scheduling. I see, because developers are super busy, we 219 00:15:05.279 --> 00:15:09.840 always have things to do. But one thing that I've 220 00:15:09.919 --> 00:15:14.639 noticed is that we're like really working on our calendar 221 00:15:14.879 --> 00:15:17.879 and really really following our calendar. So if we just 222 00:15:18.120 --> 00:15:22.080 schedule one hour forty five minutes at the beginning, just 223 00:15:22.159 --> 00:15:25.679 once a month week, that can be a good starting 224 00:15:25.679 --> 00:15:28.879 point in just having the time to sit down and 225 00:15:28.960 --> 00:15:32.559 start doing. Now here's the doing and the platforms and 226 00:15:32.639 --> 00:15:37.240 everything that should be taken into account. One is the mapping. 227 00:15:37.879 --> 00:15:44.320 What is your territory? Are you front end developer, backend developer? 228 00:15:44.600 --> 00:15:49.320 And within that, what are the terms that you are 229 00:15:49.399 --> 00:15:53.000 the technological term that you want to be associated with. 230 00:15:53.320 --> 00:15:55.279 What are the things that you like to do? What 231 00:15:55.320 --> 00:16:01.919 are the things that naturally, without anybody you know, making you, 232 00:16:01.919 --> 00:16:04.919 you go out and read. You can see the things 233 00:16:04.919 --> 00:16:08.919 that you read again without anyone making you do that, 234 00:16:09.399 --> 00:16:13.039 and you can assemble the things or the territory that 235 00:16:13.120 --> 00:16:15.559 you want to be part of and make your voice 236 00:16:15.600 --> 00:16:21.440 be heard. So, as said, mapping what do or what's 237 00:16:21.559 --> 00:16:25.039 my territory? And if you do a good job at 238 00:16:25.039 --> 00:16:30.120 that mapping, you also map people who are considered to 239 00:16:30.159 --> 00:16:33.879 be thought leaders, who are the thought leaders in that 240 00:16:34.559 --> 00:16:38.960 territory in your industry, and you can stop following them. 241 00:16:39.159 --> 00:16:41.000 What do they do? Are the writing? 242 00:16:41.639 --> 00:16:45.799 Are their podcasting? You can learn so much by just 243 00:16:46.360 --> 00:16:51.440 observing what others are doing that you'll be amazed to 244 00:16:51.799 --> 00:16:55.320 how quickly you can learn. And it's not rocket science. Okay, 245 00:16:55.480 --> 00:16:58.960 it's not rocket science. It's a lot of attention so 246 00:16:59.440 --> 00:17:03.120 looking at people who are already doing it. And here's 247 00:17:03.159 --> 00:17:05.599 another point that it's super important. 248 00:17:05.839 --> 00:17:06.559 It's a journey. 249 00:17:06.960 --> 00:17:10.119 It's like going to the gym. It's not one time 250 00:17:10.440 --> 00:17:15.160 thing and there you go, it's running by itself. No, 251 00:17:15.880 --> 00:17:20.640 it's always about doing, and it's also about really giving 252 00:17:20.680 --> 00:17:24.680 a value. And the more you accurate with your mapping, 253 00:17:25.400 --> 00:17:29.400 the more accurate value that you can bring. And things 254 00:17:29.440 --> 00:17:33.359 that I find valuable to me as someone who is 255 00:17:33.440 --> 00:17:38.359 working on personal branding and marketing and so on in 256 00:17:38.400 --> 00:17:43.440 the high tech industry might not be valuable to someone 257 00:17:43.519 --> 00:17:46.920 else in a different industry. So the more you accurate 258 00:17:47.000 --> 00:17:51.359 with the mapping, the more accurate value that you can 259 00:17:51.400 --> 00:17:56.079 bring to the table. Now, bringing that value is based 260 00:17:56.119 --> 00:17:59.400 on your actually knowledge the things you know to do 261 00:17:59.720 --> 00:18:04.559 a learned or experienced I think that if we start 262 00:18:04.680 --> 00:18:10.319 looking at platforms, I'll take a step back and say, 263 00:18:10.519 --> 00:18:16.759 let's talk about content at the end. Platform is a platform. 264 00:18:16.960 --> 00:18:23.000 It's the place where content can come to life. Content content, content, 265 00:18:23.599 --> 00:18:27.000 It's always about the content. Content is actually the way 266 00:18:27.079 --> 00:18:31.039 to take your insights, the value that you can bring 267 00:18:31.119 --> 00:18:33.359 to the industry, the things that you know, learn and 268 00:18:33.400 --> 00:18:37.759 so on, and explain them. It can be a blog post, 269 00:18:38.160 --> 00:18:41.000 it can be a podcast, it can be YouTube, it 270 00:18:41.000 --> 00:18:43.759 can be an open source project, it can be a usert, 271 00:18:43.839 --> 00:18:47.319 it's really everything, and it can be tweeted and it 272 00:18:47.319 --> 00:18:51.279 can be shared on LinkedIn. But it's about the content. 273 00:18:51.359 --> 00:18:54.000 It's about good content. And you know, this is a 274 00:18:54.119 --> 00:18:59.519 very interesting point about content and doing for developers. One. 275 00:19:00.160 --> 00:19:06.519 The web is sometimes sadly for really bad things, and 276 00:19:06.640 --> 00:19:13.960 when developers, yes, yes, actually it is. But when developers 277 00:19:14.200 --> 00:19:18.440 step step up and take an active part in the 278 00:19:18.480 --> 00:19:24.039 discussion online and share professional stuff, we actually take and 279 00:19:24.079 --> 00:19:27.200 I'm saying it's it sounds big, right, but we as 280 00:19:27.240 --> 00:19:33.079 a humanity take a step forward. That's good stuff. This 281 00:19:33.200 --> 00:19:35.079 is the good stuff that we need. 282 00:19:35.400 --> 00:19:35.960 So this is. 283 00:19:35.960 --> 00:19:38.880 Point one point two that I keep hearing when I 284 00:19:38.920 --> 00:19:43.440 work with developers is everybody knows what I know. That's 285 00:19:43.480 --> 00:19:48.200 like the most or the biggest obstacle that people face. 286 00:19:48.839 --> 00:19:55.240 Everybody knows what I know, and it's strong. Developers came 287 00:19:55.559 --> 00:19:59.039 and today are being part of this company, that company, 288 00:19:59.119 --> 00:20:03.400 this start of whatever, whatever they do. They know something 289 00:20:03.559 --> 00:20:07.880 that most of the population doesn't know. 290 00:20:08.640 --> 00:20:09.039 You have. 291 00:20:10.759 --> 00:20:14.759 Valuable knowledge and you should express it and not stop 292 00:20:14.799 --> 00:20:19.000 yourself with everybody knows what I know. No, that's not true. 293 00:20:19.400 --> 00:20:21.680 So I want to bring up an example. I think 294 00:20:21.680 --> 00:20:24.440 everybody or an experience I think everybody here has had. 295 00:20:24.920 --> 00:20:29.160 So you go to learn how to do something and 296 00:20:29.759 --> 00:20:33.640 there's a vital piece of information that's missing, Like, for example, 297 00:20:34.000 --> 00:20:35.920 you use Node for the first time and you find 298 00:20:35.960 --> 00:20:39.000 all these things about repositories for no, but you can't 299 00:20:39.039 --> 00:20:41.519 find any way to how to install note on Linux. 300 00:20:42.160 --> 00:20:44.519 Let's say that that were the case something like that, 301 00:20:44.599 --> 00:20:47.440 where like there's something and like all the pieces are 302 00:20:47.440 --> 00:20:50.640 there except for the thing that if you're reading the document, 303 00:20:51.119 --> 00:20:53.160 everybody just assumes you must know that, and you go 304 00:20:53.200 --> 00:20:54.799 searching for it and you don't know what to search for. 305 00:20:54.960 --> 00:20:56.359 You're obviously missing something. 306 00:20:56.839 --> 00:20:59.680 And then when you finally figure it out, it's something 307 00:20:59.759 --> 00:21:01.799 so simple. It was like you needed to copy and 308 00:21:01.799 --> 00:21:06.359 paste two lines, and so then you don't document it either, 309 00:21:06.920 --> 00:21:09.759 you know. But the person who finally does, the person 310 00:21:09.759 --> 00:21:11.519 who finally says, Okay, I'm going to take these two 311 00:21:11.559 --> 00:21:14.519 steps from this website and these three steps from this website, 312 00:21:14.559 --> 00:21:16.119 and I'm going to create my own blog post that 313 00:21:16.160 --> 00:21:17.759 has all five steps in the same place. 314 00:21:18.359 --> 00:21:20.160 Like that becomes a winner. 315 00:21:20.799 --> 00:21:23.039 Yeah. I can give a classic example of that. AJ 316 00:21:23.160 --> 00:21:25.799 When I was you know, I first started out in 317 00:21:25.839 --> 00:21:28.519 open source development working on druple at one of the 318 00:21:28.559 --> 00:21:30.279 agencies I used to work with. This was about ten 319 00:21:30.359 --> 00:21:32.920 years ago. One of my big things was a patche 320 00:21:32.920 --> 00:21:37.319 Solar because integration with the Patchy Solar search engine was 321 00:21:37.359 --> 00:21:40.279 coming really popular at the time. Getting it installed and 322 00:21:40.319 --> 00:21:42.960 SYNCD up was really difficult, especially if you wanted a 323 00:21:43.000 --> 00:21:47.279 multi index setup. So I took this blog. I pieced 324 00:21:47.319 --> 00:21:50.359 everything together from like three or four different blog posts. 325 00:21:50.400 --> 00:21:52.240 I finally got all put together, so I wrote on 326 00:21:52.279 --> 00:21:55.279 our company's website. I wrote one blog post that said, okay, 327 00:21:55.440 --> 00:21:57.559 and I think it's still out there, here's how you 328 00:21:57.640 --> 00:22:00.920 install and get a multi index solar set up with 329 00:22:01.079 --> 00:22:04.039 Drupal seven. And I put it out there and it 330 00:22:04.119 --> 00:22:05.640 was one of those things and I know you've mentioned 331 00:22:05.640 --> 00:22:07.759 this before EAJA two where I would go back to 332 00:22:07.759 --> 00:22:11.519 that myself, you know, because you know i'd google it. Oh, 333 00:22:11.559 --> 00:22:13.480 here's my own post on how to do this, because 334 00:22:13.480 --> 00:22:16.759 it's the way I think. Well, a couple months later, 335 00:22:17.039 --> 00:22:20.200 I was in chatting with one of our other developers 336 00:22:20.240 --> 00:22:23.160 who looked at the website statistics and our owner and 337 00:22:23.880 --> 00:22:27.680 the other guy mentioned by the way is far and 338 00:22:27.759 --> 00:22:30.720 away our most popular post has been this one. On 339 00:22:30.880 --> 00:22:32.960 Drupel and a Patchi's solar because it was a how 340 00:22:33.000 --> 00:22:35.440 to put everything together in one place where you could 341 00:22:35.440 --> 00:22:39.079 follow step by step, and it just made it really 342 00:22:39.119 --> 00:22:41.599 popular because it helped other people. Even though the pieces 343 00:22:41.599 --> 00:22:44.240 were out there, they hadn't been put together in a 344 00:22:44.240 --> 00:22:44.720 good way. 345 00:22:44.839 --> 00:22:48.319 So, yeah, there's three pieces of content I've had like that. 346 00:22:48.759 --> 00:22:53.319 There's a stack overflow post on how to resolve get 347 00:22:53.359 --> 00:22:57.599 merged conflicts, and I think that's still popular today. For 348 00:22:57.680 --> 00:22:59.759 a couple of years, I had the number one hit 349 00:22:59.880 --> 00:23:02.880 on on how to install Ruby on Ubuntu with RVM, 350 00:23:03.480 --> 00:23:07.400 and then there was also for a couple of years, 351 00:23:07.440 --> 00:23:11.640 I had the number one hit for how to publish 352 00:23:11.960 --> 00:23:14.599 a package to NPM. And these are all things that 353 00:23:14.599 --> 00:23:16.880 people have been doing for years. But it's just that 354 00:23:16.920 --> 00:23:19.160 scenario of like you had to go to two different 355 00:23:19.160 --> 00:23:23.240 blog posts to get the information. Anybody anybody who's going 356 00:23:23.279 --> 00:23:26.359 to more than one blog post to get information. If 357 00:23:26.400 --> 00:23:29.119 you create a post that puts that information in one post, 358 00:23:29.720 --> 00:23:33.240 you've got you know, you really do have actual, real 359 00:23:33.279 --> 00:23:35.519 potential to be the number one hit on Google for 360 00:23:35.599 --> 00:23:36.319 that one thing. 361 00:23:36.680 --> 00:23:39.240 If I can add to that. And it's a point 362 00:23:39.240 --> 00:23:42.359 that kind of addresses the two points that Murad brought 363 00:23:42.440 --> 00:23:45.319 up because Moad was talking about the fact that a 364 00:23:45.559 --> 00:23:49.440 you want to be consistent and that b you want 365 00:23:49.480 --> 00:23:51.720 to put stuff out there even if you think that. 366 00:23:51.640 --> 00:23:52.640 Other people know it. 367 00:23:53.000 --> 00:23:55.000 And I think the way that you can hit both 368 00:23:55.079 --> 00:23:59.240 these nails on the head is basically to blog your journey. 369 00:23:59.480 --> 00:24:02.359 I know that a lot of people actually do that 370 00:24:02.359 --> 00:24:06.920 that they whenever they learn new stuff, one of their 371 00:24:07.039 --> 00:24:09.599 techniques to actually learning it is to kind of try 372 00:24:09.599 --> 00:24:12.400 to explain it into a blog post and also kind 373 00:24:12.400 --> 00:24:15.279 of document their journey. And like you said, even they 374 00:24:15.279 --> 00:24:18.440 themselves can come back together to that and use it 375 00:24:18.440 --> 00:24:21.920 as a resource for themselves certainly for others, and that 376 00:24:22.079 --> 00:24:26.839 simultaneously solves both problems because if you you know, you 377 00:24:26.920 --> 00:24:29.920 become consistent because you document what you do into a 378 00:24:29.920 --> 00:24:34.119 blog post and you put out their valuable content because 379 00:24:34.160 --> 00:24:37.119 there you know, there will always be people behind you 380 00:24:37.160 --> 00:24:40.720 in the journey. So wherever you are, there are people 381 00:24:40.759 --> 00:24:44.480 who are on their way to that point, and you'll 382 00:24:44.559 --> 00:24:47.599 just make life easier for them. Now, I wish I 383 00:24:47.839 --> 00:24:53.000 personally was much more consistent in applying this advice, but 384 00:24:53.160 --> 00:24:56.599 I know from people who are really successful bloggers that 385 00:24:56.680 --> 00:24:59.240 this technique has worked really really well for them. 386 00:25:00.039 --> 00:25:04.039 Simplest way to do it, because there's the whole yak shaving, like, well, 387 00:25:04.079 --> 00:25:05.519 I want to do this, but to do that, I 388 00:25:05.559 --> 00:25:07.039 need to do this. To do that, I need to 389 00:25:07.079 --> 00:25:11.200 do this. It's not good for branding necessarily, but you 390 00:25:11.200 --> 00:25:13.759 can use get hubjists and when you do that, all 391 00:25:13.799 --> 00:25:16.680 the branding goes to get hub. But gethubjist is a 392 00:25:16.720 --> 00:25:18.240 good way to do it, and at least you get 393 00:25:18.279 --> 00:25:20.920 your username in there and then you know later it's 394 00:25:20.920 --> 00:25:24.440 pretty easy to take a gethubjist. It's just a markdown 395 00:25:24.480 --> 00:25:26.480 file and you know, put it into a blog and 396 00:25:26.519 --> 00:25:28.920 you could host that on GitHub pages and you could 397 00:25:29.000 --> 00:25:31.799 use a c name record pointed at gethub pages to 398 00:25:31.839 --> 00:25:34.279 get your own branding, so instead of you know, gethub 399 00:25:34.319 --> 00:25:37.880 dot com, it would actually show my cool username dot com. 400 00:25:38.079 --> 00:25:40.200 Yeah, but even if that doesn't happen, I know that 401 00:25:40.279 --> 00:25:44.279