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<v Speaker 1>Helping leaders motivate their people to a higher level of

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<v Speaker 1>performance through strong human relations, team building and Goala GV.

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<v Speaker 1>This is the seven Minute Leadership Podcast with your host

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<v Speaker 1>Paul Fellovaledo.

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<v Speaker 2>Hello everyone, and welcome to this seven minute leadership podcast.

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<v Speaker 2>It's episode four forty four and today I want to

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<v Speaker 2>talk about something that might just change the way you

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<v Speaker 2>lead your business, your team, and even the way your

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<v Speaker 2>customers see you. It's called an MTP slogan, and if

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<v Speaker 2>you don't have one, you need one. MTP stands for

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<v Speaker 2>massive Transformative Purpose and then this episode, I'm going to

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<v Speaker 2>tell you how to make one. An MTP slogan is

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<v Speaker 2>more than just a catchy phrase or a marketing tagline.

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<v Speaker 2>You have a mission statement, but this is more than

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<v Speaker 2>a mission statement, and it deserves to be visible everywhere

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<v Speaker 2>in your business. It's the heartbeat of your organization. It

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<v Speaker 2>tells your people, your customers, and even yourself why you

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<v Speaker 2>exist beyond making a profit. An MTP slogan is meant

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<v Speaker 2>to be bold, memorable, and aspirational. It's a line that

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<v Speaker 2>unites employees and customers under one mission. Think about some

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<v Speaker 2>examples that you already know. Google's MTP has been described

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<v Speaker 2>as organized the world's information Tesla's is accelerate the world's

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<v Speaker 2>transition to sustainable energy, and ted talk says their purpose

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<v Speaker 2>is ideas worth spreading. These are short, clear, and they

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<v Speaker 2>drive every decision those companies make. Now, let's break this

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<v Speaker 2>down for your employees. First, when your people walk through

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<v Speaker 2>the doors every day, they need to know they're not

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<v Speaker 2>just clocking in and they're part of something bigger. An

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<v Speaker 2>MTP slogan gives them a sense of pride, belonging, and clarity.

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<v Speaker 2>Imagine if your business slogan is we help people get

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<v Speaker 2>home safe. That means every single employee, from the receptionist

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<v Speaker 2>to the top executive, knows that their job isn't just

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<v Speaker 2>paperwork or sales or even answering the phone. It's making

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<v Speaker 2>sure families see each other at the end of the day.

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<v Speaker 2>And that's powerful. And now let's flip it. What does

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<v Speaker 2>it mean for your customers? An MTP slogan tells them

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<v Speaker 2>instantly who you are and what you care about. It

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<v Speaker 2>separates you from competitors. Customers don't just want a product

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<v Speaker 2>or service, They want to align themselves with something they

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<v Speaker 2>believe in. If your slogan is connecting communities through reliable service.

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<v Speaker 2>Then your customers see you not just as a utility

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<v Speaker 2>or a vendor, but as a partner in their quality

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<v Speaker 2>of life. And let's get practical here for a minute.

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<v Speaker 2>If you run a restaurant, your MTP slogan might be

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<v Speaker 2>creating comfort one meal at a time. And if you

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<v Speaker 2>run a gym, it could be building stronger people for

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<v Speaker 2>a stronger tomorrow. And if you run an ambulance service

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<v Speaker 2>like I do, it might be answering the call so

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<v Speaker 2>no one faces crisis alone. Each one of these tells

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<v Speaker 2>your employees why their work matters, and it tells customers

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<v Speaker 2>why they should trust you. And here's the leadership point.

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<v Speaker 2>An MTP slogan forces you, as the leader to stay aligned.

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<v Speaker 2>It becomes the test you run every decision through. Is

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<v Speaker 2>this policy, this higher, this investment support our massive transformative purpose.

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<v Speaker 2>If not, you don't do it. That clarity keeps you

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<v Speaker 2>from drifting into mediocrity or losing the trust of your

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<v Speaker 2>people and your customers. So my challenge to you is this,

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<v Speaker 2>don't settle for a slogan that just sounds nice on

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<v Speaker 2>a billboard. Build an MTP slogan that's bold, clear, and

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<v Speaker 2>purpose driven. Sit down with your team and ask yourselves,

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<v Speaker 2>why do we exist? What do we want to be

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<v Speaker 2>known for in ten years? And then write it into

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<v Speaker 2>a single powerful line. Or take your mission statement and

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<v Speaker 2>core values to chat EPT and ask it to develop

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<v Speaker 2>an mtp slogan based on those. Once you have it,

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<v Speaker 2>repeat it often, put it on a wall, put it

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<v Speaker 2>in your emails, say it in meetings, and live it

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<v Speaker 2>because when your people live it and your customers see it,

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<v Speaker 2>your business moves from ordinary to extraordinary. This has been

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<v Speaker 2>the seven minute Leadership podcast and I thank you for listening.

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<v Speaker 1>For more, Paul Fell of Alito Podcasts, visit paulfellowalito dot

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<v Speaker 1>com