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Speaker 1: This is the seven Minute Leadership Podcast with your host
Speaker 1: Paul Fellovaledo.
Speaker 2: Hello everyone, and welcome to this seven minute leadership podcast.
Speaker 2: It's episode four forty four and today I want to
Speaker 2: talk about something that might just change the way you
Speaker 2: lead your business, your team, and even the way your
Speaker 2: customers see you. It's called an MTP slogan, and if
Speaker 2: you don't have one, you need one. MTP stands for
Speaker 2: massive Transformative Purpose and then this episode, I'm going to
Speaker 2: tell you how to make one. An MTP slogan is
Speaker 2: more than just a catchy phrase or a marketing tagline.
Speaker 2: You have a mission statement, but this is more than
Speaker 2: a mission statement, and it deserves to be visible everywhere
Speaker 2: in your business. It's the heartbeat of your organization. It
Speaker 2: tells your people, your customers, and even yourself why you
Speaker 2: exist beyond making a profit. An MTP slogan is meant
Speaker 2: to be bold, memorable, and aspirational. It's a line that
Speaker 2: unites employees and customers under one mission. Think about some
Speaker 2: examples that you already know. Google's MTP has been described
Speaker 2: as organized the world's information Tesla's is accelerate the world's
Speaker 2: transition to sustainable energy, and ted talk says their purpose
Speaker 2: is ideas worth spreading. These are short, clear, and they
Speaker 2: drive every decision those companies make. Now, let's break this
Speaker 2: down for your employees. First, when your people walk through
Speaker 2: the doors every day, they need to know they're not
Speaker 2: just clocking in and they're part of something bigger. An
Speaker 2: MTP slogan gives them a sense of pride, belonging, and clarity.
Speaker 2: Imagine if your business slogan is we help people get
Speaker 2: home safe. That means every single employee, from the receptionist
Speaker 2: to the top executive, knows that their job isn't just
Speaker 2: paperwork or sales or even answering the phone. It's making
Speaker 2: sure families see each other at the end of the day.
Speaker 2: And that's powerful. And now let's flip it. What does
Speaker 2: it mean for your customers? An MTP slogan tells them
Speaker 2: instantly who you are and what you care about. It
Speaker 2: separates you from competitors. Customers don't just want a product
Speaker 2: or service, They want to align themselves with something they
Speaker 2: believe in. If your slogan is connecting communities through reliable service.
Speaker 2: Then your customers see you not just as a utility
Speaker 2: or a vendor, but as a partner in their quality
Speaker 2: of life. And let's get practical here for a minute.
Speaker 2: If you run a restaurant, your MTP slogan might be
Speaker 2: creating comfort one meal at a time. And if you
Speaker 2: run a gym, it could be building stronger people for
Speaker 2: a stronger tomorrow. And if you run an ambulance service
Speaker 2: like I do, it might be answering the call so
Speaker 2: no one faces crisis alone. Each one of these tells
Speaker 2: your employees why their work matters, and it tells customers
Speaker 2: why they should trust you. And here's the leadership point.
Speaker 2: An MTP slogan forces you, as the leader to stay aligned.
Speaker 2: It becomes the test you run every decision through. Is
Speaker 2: this policy, this higher, this investment support our massive transformative purpose.
Speaker 2: If not, you don't do it. That clarity keeps you
Speaker 2: from drifting into mediocrity or losing the trust of your
Speaker 2: people and your customers. So my challenge to you is this,
Speaker 2: don't settle for a slogan that just sounds nice on
Speaker 2: a billboard. Build an MTP slogan that's bold, clear, and
Speaker 2: purpose driven. Sit down with your team and ask yourselves,
Speaker 2: why do we exist? What do we want to be
Speaker 2: known for in ten years? And then write it into
Speaker 2: a single powerful line. Or take your mission statement and
Speaker 2: core values to chat EPT and ask it to develop
Speaker 2: an mtp slogan based on those. Once you have it,
Speaker 2: repeat it often, put it on a wall, put it
Speaker 2: in your emails, say it in meetings, and live it
Speaker 2: because when your people live it and your customers see it,
Speaker 2: your business moves from ordinary to extraordinary. This has been
Speaker 2: the seven minute Leadership podcast and I thank you for listening.
Speaker 1: For more, Paul Fell of Alito Podcasts, visit paulfellowalito dot
Speaker 1: com