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Speaker 1: This is Pet Life Radio. Let's Talk Pets.

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Speaker 2: Hello, pet lovers, Welcome to Best etscra Pets. I'm your

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show host Michelle Byrne. So so many of us have

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dogs and we love to, you know, go on hikes

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and that sort of thing. But what do you do

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without a leash?

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Speaker 3: Right?

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Speaker 2: You know, you always want to keep the tension of

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where your dog is at. But what do you do

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while my guest today invented a really cool device that

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helps with that. Stay tuned, We'll be right back.

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Speaker 4: You know the expression cats have nine lives, Well, what

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if you can give them one more? But give them

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Movement is on a mission to help give cats an

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extra life. How with spee and Neoter, Spain or nootering

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your cat helps them live a longer, healthier life and

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it helps control free roaming cat populations too. Learn more

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about the benefits of spee and Neoter and meet Scooter

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the neuter cat at give Them ten dot Org. Thatt's

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give them ten dot Org.

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Speaker 5: Let's Talk pets on Petlife Radio dot com.

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Speaker 2: Welcome back everyone. I'd like to welcome Nick Heyho. He

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is the co founder of Heel, which is the first

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ever virtual dog leash welcome.

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Speaker 3: Nick, Thanks welcome.

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Speaker 2: I'm so happy to have you. Can you share your

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background with our listeners?

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Speaker 3: Absolutely.

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Speaker 6: My background is in mechanical engineering, but I've been working

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at a company called Fleetwood Electronics for the past ten years.

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We're an electronics manufacturer and we manufacture all sorts of

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products for customers and have recently started developing and launching

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our own products, and heel is our first big one

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that we've done recently.

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Speaker 2: Okay, thanks, What exactly is heel because there's you know

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when you say virtual dog leash, and I mean this day,

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we have so many virtual things, virtual everything that there's

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a lot of misconceptions on virtual dog leashes. So what

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exactly does He'll do?

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Speaker 6: Heel is we kind of started with the concept of

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a dog training collar like an ecollar, so an electronic

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training collar. And one technology that our company has kind

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of been pioneering for the past few years is wireless

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distance measurement, so you can know how far apart different

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electronic devices are from each other. Uses a technology called

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ultra wideband. But what we did is we took the

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electronic training collar and added in this proximity measurement to it,

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so we're able to know the distance from the remote

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that you hold in your hand to the collar on

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your dog, so you can set a distance. We have

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options like ten feet, twenty five feet, fifty feet, one

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hundred and fifty feet, and so you can have your

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dog off leash and when the dog gets to that

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distance that you set, say fifty feet, the dog will

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get a correction and be called back to you. You

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will also get a notification on your remote. So it's

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almost like they're kind of tugging on that leash saying

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they're at the boundary, and you give them a little

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tug to call them back. So we ended up calling

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it a virtual leash because it kind of works like

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a you know, a virtual fence might work in your yard,

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like invisible fence developed back in the nineties, but this

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one is on the go with boundaries centered around you.

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Speaker 2: So how exactly does it work Because there's no subscriptions,

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there's no gbs. You know, you don't need to do

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set of work. It's something called autoprox, right, Yeah.

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Speaker 6: Autoprox is the kind of trademark name we gave to

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the core technology of the product. So we wanted we

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know that a lot of people that go hiking and camping,

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you're not in areas with great cell reception, and often

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you're in the woods where you don't get very strong

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GPS signals when you're out in the woods. So this

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autoprox technology, it's all embedded right in the devices, right

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in the collar, right in the remote. You don't need

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your phone, you don't need cell signal or GPS. It

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just works when you turn it on. And with that,

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there's no subscription. So a lot of the other high

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tech dog products out there, you buy the product, then

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you have the subscription as well. So for our product,

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the remote and collar are just talking back and forth

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at a really fast rate. And the autoprox algorithm that

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we developed as the ability to really accurately measure that

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distance down to you know, less than a foot of accuracy,

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just so you know, we know at all times how

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far away your dog is, and so you're able to

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have better control over your dog.

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Speaker 2: I like that you don't have a subscription, and I've

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had other kind of similar collars and over the years

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on best bets for pets that had subscription. Some of

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the challenges for pet owners and I've received feedback is

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that you know it's not a big company, So what

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happening was when the companies may be not there or

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you know, I have to keep paying for it. Are

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those some of the reasons why you decided not to

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go subscription?

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Speaker 6: We really had this technology that's in auto products, and

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so we're looking at all different options of how we

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could apply it in the market and what products or

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what problems we should try to solve with with products.

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And as we were evaluating all these options, we realized

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we wanted something that we could be passionate about, that

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we would want to use. So that just gave us

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more you know, insight to the customer need. And so

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that's how we narrowed in on working with dogs because

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we all are dog owners and at here and at Heal.

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And with that, we set our product requirements based on

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what we would want as a customer, not what we

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want as a business. So it's nice to have recurring

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revenue from subscriptions as a business, but we know we're

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so inundated with subscriptions already as as people. We didn't

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want to add that. So we used that as one

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of our firm requirements early on that this needs to

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be you know, one and done. You buy it and

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you have the product, there's you know, a good warranty,

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there's great customer service, and there's free firmware upgrades that

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we push out from time to time to improve the

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function of the product. And we do all of that

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with those subscription because we as customers wouldn't want to

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be paying subscription.

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Speaker 2: I think you hit it on the head because there's

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even subscription services to stop your subscriptions these days, and

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commercials for it. So it's it's kind of crazy how

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many there are out there. Let's talk about and then

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second half we're going to talk about how it actually works.

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But let's talk about this. You mentioned corrections. Keel has

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static correction, vibration, or tone, So are all of those

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how would you know what is the safe one to use?

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Speaker 3: Are they all see it? Yeah? Great question.

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Speaker 6: So the way it works is there are manual buttons,

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so you can choose to give a tone, a vibration,

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or a static correction at any time whenever you see

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your dog, you know, misbehaving or even if you want

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to call them back to reward them with a tree

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or something.

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Speaker 3: But when it's in.

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Speaker 6: Autoprox mode, so you've set the boundary when the dog

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gets to that boundary, they're first going to receive just

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a beep. They'll hear the tone coming out of the

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collar as kind of we call it the warning tone.

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Right they've reached the boundary, they hear the tone. In

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our training guide, we recommend that you teach them that

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once they hear that tone, that's almost like your voice

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calling them back. So you want to call them back

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and reward them in the initial training phase. So when

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they hear that tone, they know they're at the boundary.

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If they stay at the boundary or if they keep going,

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the caller will then give what we call a firm correction.

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And by default, when you turn the remote on, the

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static correction is turned off, so by default that firm

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correction will be a vibration. So they've received the warning tones,

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then by default they're going to get the vibration. But

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if you want to use static correction, which a lot

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of most professional dog trainers that do off lease training

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are using some sort of e collar, so they're using

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some sort of static correction. So we have three levels, low, medium,

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and high to kind of tailor to your dog's responsiveness,

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and so they'll either get that vibration or they'll get

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that static correction if they stay beyond the boundary.

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Speaker 2: Okay, thanks, I'm going to take a short break and

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won't we break back. Hey guys, Michelle furn here, How

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don't we all had those moments when our dog has

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done something really cool or really frustrating, or we just

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love them so much we wish we could talk to them. Well,

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recently I found out there's a way you can. I

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recently learned about Regal dot Ai that builds AI agents

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for brands, and they have built an AI dog hotline.

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It is so cool how it works, you know. When

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I first heard about it, I thought it would be

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kind of robotic, like Siri or Alexa, or really slow

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to respond, but it's not. They have the fifteen most

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common dog weeds in the US on the site with

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the phone number, and I was able to have a

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full on conversation that felt like I was talking to

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my dog if only he could speak human. It was

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a lot of fun, and soon I was having everybody

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in the household joined with me and talking to Rocky.

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If you're interested in calling the dog hotline, go to

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Regal dot Ai slash Dog. Just scroll down pick your

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dog's breed, or you can use the fetcher at the

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top and prepare to be amazed. I had no idea

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what Rocky's personality was, but it was so exact and

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so much fun. If you want to talk to Rocky,

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just to try it out, you can call eight one

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two nine zero six five nine three six. We're gonna

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call right now so you can hear for yourself.

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Speaker 7: All right, listen up, I'm your German Shepherd. I'm so

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excited to be speaking human. I can't believe it. I

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took a nap and then woke up and now all

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of a sudden, I'm speaking to you. It's so crazy.

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It must be crazy for you too. Anyway, can you

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tell me what my name is? Rocky?

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Speaker 2: You sound just like I thought you would. Hi, Rocky, how's.

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Speaker 7: It going, Rocky?

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Speaker 3: Good?

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Speaker 2: Strong?

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Speaker 3: Name? That fits.

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Speaker 7: Speaking of name, what's something you've always wanted to tell me?

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Speaker 2: Now that I can chat back, Rocky, I love that

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you've always been such a great watchdog for my family,

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you know, being a German shepherd. I know that's one

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of the things you do, But Rocky, you've gone above

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and they all to be that wonderful protector for our home.

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Thank you.

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Speaker 7: Protecting the home is my duty. Got to keep an

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eye on everything that moves. Now tell me why do

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you sit in front of that glowing box all the time?

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Is it some kind of squirrel in there? I need

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to chase?

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Speaker 2: No, not at all. That glowing box is a TV

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and keeps us entertained. I know that you're not chew

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into it, Rocky, but that's cool.

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Speaker 7: Got an entertainment box seems less exciting than a good chase.

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But whatever keeps you happy is all right by me.

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Speaking of happiness, did I catch a whiff of some

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snack earlier? What's that about?

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Speaker 2: Well, Rocky, I do I have some delicious for you.

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I know how much you loved pepperoni, you know, being

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from New York and all that. Ready for pepperoni? Slice?

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Speaker 7: Pepperoni? Now you're speaking my language.

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Speaker 2: That sounds great.

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Speaker 7: Maybe we can share a slice and make it a

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real New York moment together.

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Speaker 2: What do you say? I love it, Rocky. I gotta go,

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but calling back soon.

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Speaker 7: All right, I've said enough for now. Time to do

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my rounds and make sure everything's in order. Can't wait

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to chat again soon? Talk soon about a pepperoni slice?

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Speaker 2: By Rocky. Wow, wasn't that incredible? It felt like I

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was having a full on conversation with my German shepherd, Rocky.

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I just think that's amazing. Now, remember, if you want

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to talk to Rocky, you can call them at eight

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one two nine zero six five nine three six. So

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as you can imagine, Regal dot ai builds AI agents

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for all kinds of businesses. If you want to learn

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more about what Regal dot ai can do for you

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or a friend's business, check them out at Regal dot ai.

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You can also try out any of the fifteen read

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hotlines for yourself for free at regal dot org. Ai

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slash dog and remember, the AI agents can be customized

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to have any accent or personality.

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Speaker 5: Let's talk past it.

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Speaker 8: Let's about life Radio, Deadline Radio, petlfradio dot com.

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Speaker 2: Welcome back everyone. We're talking to Nick Heyho, the co

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founder of Heel, which is the first ever virtual dog leash. Okay, Nick,

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you talked about some of this just prior to break,

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but let's talk about how it actually works from the

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get go. So I get my virtual heel leachh, I

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charge it up. Then what and there's two right, there's

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a caller and there's the device, and there's also an

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app for your phone.

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Speaker 3: Right yep.

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Speaker 6: So when you first receive it, we ship all of

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our product in a weatherproof storage bag with like a

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carabineer and a waterproof zipper and all of that, so

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you kind of have a to keep all your stuff

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long term when you.

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Speaker 3: First take it out.

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Speaker 6: Yeah, you can give it a quick charge, but we

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ship them pre charged. And it's as simple as adjusting

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the collar to your dog's neck size and putting it on.

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If you plan to use the static correction, you screw

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in the studs that are the appropriate lengths, so it

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has two different lengths, one for shorter hair fur and

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longer studs for longer fur. Just to make sure it

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makes it to get good skin contact. So once you

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put it on the dog, turn both devices on and

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it's ready to use right away. So once you turn

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it on, the remote and the collar will connect.

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Speaker 3: The app you mentioned is it's only for updating the firmware. Currently.

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Speaker 6: We have some plans to roll in some new features,

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more ways to customize the product by changing some settings

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in the app, but for now, the app is just

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to update the firmware. So when you first receive it

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from us. It'll have the latest firmware on it. But

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if we you know, add features or fix any bugs

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or anything in the future, then you would just connect

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the devices to your phone briefly to get that update.

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Speaker 3: But once you turn it on, it's ready to use

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right away.

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Speaker 6: You can tap the manual correction buttons to give a

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tone or vibrate, or you can set your boundary distance

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and head off on your walk.

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Speaker 2: Well, heal, thank you, Well he'll work with all dogs.

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Speaker 6: I would say no to that, And really it's not

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like a certain breed or type of dog or anything

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like that. It's more of as pet owners, we just

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need to make sure we're being responsible for the safety

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of our dog and for others. So I definitely recommend

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when I get that question a lot. I do all

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of our customer service, so I get all those phone

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calls and I'm having these conversations with customers.

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Speaker 3: Will it work for my dog?

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Speaker 6: So what I've found is that if the dog will

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reliably come back to you when you call it, So

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if you're already doing things, off leash with your dog

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and they're pretty well behaved, and we'll come back to

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you even if it takes a couple of voice calls that.

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Speaker 3: Means they get it.

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Speaker 6: They know that they need to be near you when

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you're out and about, and that will really help help

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you be successful with HEEL because it is getting the

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tone and the dog needs to know that the tone

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means come back, just like a verbal command means come back.

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So it's kind of the temperament and behavior of the dog.

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It's also depends on the situation. You don't have to

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have a well behaved dog if you're you know, out

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in your twenty acres of woods behind your house and

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you're you know, doing your own thing. But if you're

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going to use it on hiking trails, then there's definitely

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an added level of responsibility for making sure your dog

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and other dogs and people are safe. So at the

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end of the day, the owner is responsible for the

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behavior of the dog, and HEEL is there to help.

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It's to help you give the dog some other types

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of feedback right at their neck to help pull them

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out of whatever heightened state of alertness they might be

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in to.

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Speaker 3: Help get them back to you.

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Speaker 6: But it also the remote will give you a vibrate

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and the lights will blink a different color when the

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dog is at the boundary. So if you're enjoying your

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hike and not really paying attention to where your dog is,

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it helps bring that attention to you as well, so

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you can, you know, look around and call the dog back.

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So's it really depends on situation and temperament of the dog,

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But aside from that, the basic function of it, it

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should work with pretty much any dog out there.

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Speaker 2: Okay, thanks, And obviously it's not a replacement for a leash.

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It's more for adventure or if you're on a very

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large property, it's not. It's you know, for city use, right.

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Speaker 6: Absolutely, we definitely recommend that you don't use it by

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a busy street. It's kind of like the way invisible

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fence isn't a physical fence. The dog has to be

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trained to to not cross that boundary, in that virtual

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boundary in your yard. This is like that. It's it

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is definitely not a full replacement for a physical leash.

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Maybe someday we can get it robust enough and make

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sure everyone's dog is trained well enough to where some

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municipalities might treat it as a leash if you can

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prove your dog is under control. But it's definitely not

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a replacement for a physical leash, especially in high risk situations.

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But we still from a virtual leash standpoint, you know,

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the ability to pick that length of your leash if

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you will, and help call the dog back when they

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reach that perimeter. Really freeze up your freeze up your

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brain and your attention for really enjoying whatever activity you're doing.

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Speaker 2: Right, and I definitely see the environment and the and

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the right circumstances for the heal eichh. Do you think

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there'll ever be a way to have a virtual leash

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in a busy area? See, I think dogs, no matter

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how trained, should never be off leash in certain areas

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because of just distractions. Just my point of view.

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Speaker 3: Yeah, no, that's a great point.

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Speaker 6: And I even I see dogs on leash getting in

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fights with other dogs.

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Speaker 2: Yes, people not paying attention or if you're using and

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I like the flexi yishes, I've used them, you know

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the distance leashes in the past, but there's a lot

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of times people are not paying attention, or little kids

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using it that should not be, or people that don't

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know the strength of their dog that should not be.

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So a lot of irresponsible you know use out there

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and distractions you know, you could have a dog that's

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great and you think, oh, leash perfect, and there could

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i don't know, a cat or something across the street,

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and I've seen too many cases with dogs darting in

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busy traffic.

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Speaker 3: Yeah.

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Speaker 6: Yeah, absolutely, there's definitely situations where you where a physical

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leash is in a strong response coble person holding that

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leash is needed. But my hope is that a product

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like Heel and we are the first virtual leash with

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this kind of function out there, but as the market

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grows and we see competition, my hope is that it

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does become more widely accepted and that people with responsible

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owners with well trained dogs can have a lot more

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fun on their off leash adventures and excursions.

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Speaker 2: Here's something that's interesting. But do you think at some

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point it could ever be used for working dogs.

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Speaker 3: Yeah.

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Speaker 6: We already have examples of you know, people on horseback

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that we're using regular E collars, you know, when they're

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out with their dogs, you know, herding cattle or on

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the trails who are using E collers who have upgraded

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to the Heel, the Rome three point fifty collar, just

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to have that added layer, you know, set that boundary

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and just make sure that the dog doesn't get too

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far away or wander out in the woods too far.

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So we're definitely already seeing horseback. We had a customer

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send one in it's on our Instagram page of a

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cool video walking on the trail with their dog, so yeah,

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definitely could use in that.

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Speaker 2: Thank you. And what about for service dogs service dogs?

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Speaker 6: I'm not a professional dog trainer, so I know service

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dog is a whole separate category of the type of

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dog and the training involved, So I honestly can't give

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a real informed answer on if it'd be perfect for

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service dogs or not. You know, I see a lot

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of service dogs off leash or just you know, right

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at their their owner's side. It could be a way

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to help get your dog prepared for some service dog

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training if you help them learn to stay right at your.

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Speaker 2: Side right and then who knows, might not be necessary

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for service dogs. What about multiple dogs? Does he'll work

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with multiple dogs?

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Speaker 3: It does. Yeah.

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Speaker 6: When we first launched, we were trying to you know,

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get in the market and start learning as fast as possible.

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So we launched it back in March of twenty twenty

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four and with just one dog per remote, one collar

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per remote functionality. But this past September we release the

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multi dog function so it now works with up to

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three dogs per remote, so one remote can control three

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collars and so when you set a boundary, all three

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dogs will be held to that same boundary. And we

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did also design it so that the three manual correction

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buttons are essentially assigned to each of the three dogs

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when it's in multidog mode, so that you can immediately,

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just without flipping any switches or anything like that, you

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can give an individual dog a specific correction if you

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need to, so the three are controlled by the same boundary,

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but you also have the manual capability to beep or

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vibe or statically correct any of the three dogs.

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Speaker 2: Okay, thanks, What about weather and water issues? Is there

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weather concerns? And what about is it waterproof? So extreme weather,

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extreme heat, extreme cold.

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Speaker 6: Yeah, we have a thermotron, temperature and environmental testing chambers,

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so we tested the product rigorously for temperature both hot

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and cold. With you know, when certain batteries get really cold,

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the battery life decreases. But other than that, our product

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is designed for any any type of temperature. We kind

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of in the same spirit of just trying to launch,

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launch quickly and learn. We have the collar pretty close

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to waterproof, but it can definitely withstand rain, splashing, hosing off,

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you know, running splashing through the surf or through a creek,

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but it isn't rated for full submersion. So that's been

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probably the number one request from potential customers and even

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existing customers is to make the collar waterproof. So the

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collar isn't fully submersible like a lot of the other

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ones out there, but it is resistant to all sorts

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of splashing in water.

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Speaker 2: Exposure and quite sturdy.

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Speaker 3: Yep.

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Speaker 6: Yeah, made the us of A So we made sure

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to make it as rugged and robust as it needs

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to be with you know, on an active, active dog

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running through you know, the woods or anything like that.

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Speaker 2: So what would you tell all of our listeners out there,

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and many of them are hikers and like to be

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out with their dogs about heal leish, why should they

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look at healash versus other similar type collars.

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Speaker 6: Yeah, if you live an active lifestyle with your dog

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and go on hikes and go camping, or you know,

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just walk around your property or do yard work around

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the property, or have a guard and things like that,

456
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this product is really designed to make your experience and

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your dog's experience better. So, you know, hiking on a

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tr trail, not not getting the leash tangled up, not

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having to tug on the leash to keep the dog

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by your side, but able to just let your dog

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roam and sniff freely and while you're you know, not

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constantly worried about did the dog bolt after a squirrel

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or not, just allowing you to kind of relax and

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have that focus you need and then let the let

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the the heel roam three fifty, let it, let it

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vibrate and tell you when when the dog's at the boundary,

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and then you can kind of poke your head up

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and see where the dog is and say, okay, yep,

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she's coming back.

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Speaker 3: Perfect.

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Speaker 6: So it's really about improving your experiences, your off leash

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experiences for both you and your dog.

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Speaker 2: Thank you. Where can people buy you?

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Speaker 3: Currently?

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Speaker 6: We're it's we're only selling it through our website direct.

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We manufacture and ship out all of the product out

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00:25:52,839 --> 00:25:56,119
of our out of our factory in Holland, Michigan, So

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00:25:56,160 --> 00:26:00,839
it's on our website. Is Heel dot Dog that's h

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E E L dot do og.

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Speaker 3: So not dot com.

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00:26:06,839 --> 00:26:10,119
Speaker 6: Dot com is a German pharmaceutical company.

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00:26:10,160 --> 00:26:11,240
Speaker 3: But Heal dot Dog.

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00:26:11,319 --> 00:26:13,920
Speaker 6: That's our product and that's where you can can find it.

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00:26:14,200 --> 00:26:16,839
Speaker 2: Okay, great, Nick, I want to thank you so much

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for coming on Best Bets for Pets.

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00:26:19,200 --> 00:26:21,240
Speaker 3: Thank you so much. I had a great time talking

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to you.

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Speaker 2: Thanks same here. I hope all of you enjoyed this show.

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I actually tried Heal with my tester h Charlie. With

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00:26:31,680 --> 00:26:35,160
my tester Charlie, He's a smaller dog, worked great. I

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was really impressed. So please check out Heal dot dog

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00:26:38,759 --> 00:26:41,480
dot com. As always, the information will be on the

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00:26:41,519 --> 00:26:44,119
page at pet Life Radio go to Best Bets for

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00:26:44,200 --> 00:26:47,559
Pets and we'll be on our episode page where you

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00:26:47,559 --> 00:26:49,599
can find out more about Heal and the link to

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00:26:49,640 --> 00:26:53,559
the website. Thanks to my cat crew for watching, Charlotte,

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00:26:53,559 --> 00:26:57,319
Dennis and Mollie, and thanks of course to everybody listening

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00:26:57,400 --> 00:27:00,000
to Best Bets for Pets. I very much appreciate it.

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00:27:00,640 --> 00:27:05,000
Thanks to my guest again, Nick for coming on Best

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00:27:05,000 --> 00:27:07,240
Bets for Pets, and of course thank you to the

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00:27:07,240 --> 00:27:10,599
magic of my producer, Mark Winter for making me and

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00:27:10,680 --> 00:27:14,839
my guests sound amazing. Now keep listening, because you never

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know what will happen next on Best Bets for Pets.

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Speaker 5: Let's talk bets every week on demand only on petlight

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Radio dot com