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Speaker 1: Hello. I'm Jack Smiley Jr.

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Speaker 2: From San Juan Gista, California.

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Speaker 1: I played golf at San Juan Oaks. Hi.

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Speaker 2: This is Thomas Dallas from Bradenton, Florida, and I play

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at IMG Golf Course. This is Golf Smarter episode number

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one one five Insider Baseball thread. I may or may

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not have asked Charlie when we played Tiger if I

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could give him the closer signal when he's sitting in

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the box and see if he would come out and

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put against his dad. And we beat him, but he

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didn't want to put his dad to shame on ESPN.

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But I mean, you think about how amazing of a format,

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like even what the Father Son PNC is. There's so

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many of these type of events that Tgl's format and

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the style of play could lend itself to. The shot

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clock was fun like if you're in the stadium, everybody's chanting,

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like in a basketball game when there was ten seconds left,

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everybody's running around trying to get the crowd riled up.

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It feels like the first he at the Ryder Cup

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for almost two hours. I mean, you can be last.

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There was no signs held up that says please be

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quiet or we're t and off. When we played New York,

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I swear they flew down Long Island into a fans

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section and they had no problem bringing the Bethpage Black

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noise to us at TGL. It riled our guys up

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and made it so much fun.

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Speaker 1: Expanding the future of indoor golf, home simulators and TGL

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with Ben Helmraff. This is Golf Smarter, sharing stories, tips

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and insights from great golf minds to help you lower

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your score and raise your golf IQ. Here's your host,

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Fred Green. Welcome to the Golf Smarter Podcast. Ben.

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Speaker 2: Hey, Fred, how's it going.

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Speaker 1: It's going great today, and this is going to be

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a fun conversation because we're talking about something that kind

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of happened a while ago, but we're waiting fingers crossed

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in great anticipation for another season of TG and that's

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part of what we're going to talk about with you

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today because you have an important role in the retail world.

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To introduce yourself in that.

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Speaker 2: Yeah, so, I I work for PGA Tour Superstore, the

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leading golf retailer. We are in almost thirty states and growing.

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So for those not familiar with us, we are are

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the kind of official retail partner of the PGA Tour.

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So super excited that in that realm, I oversee our

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hard goods, all things clubs, accessories, basically anything related to golf,

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non apparel and footwear, and that includes a lot of

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a lot of the growth categories I think we're going

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to talk about, like simulation and you know, speaking of

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TGL golf. So really excited and really excited to be

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on today to talk about it.

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Speaker 1: What does it mean exactly that your official partner of

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the PGA Tour.

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Speaker 2: Yeah, so we have a licensee partnership with the tour.

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So as you see on our our doors and on

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everything we've we've got the PGA Tour name associated with us,

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which really hope you know it. Ultimately it creates trust

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for the customer. It showcases that were the primary spot

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that the tour trust to carry any and all things

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carried or played on tours. So that's what that's kind

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of what I mean my term partnership.

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Speaker 1: Yeah, I understand, Okay, which is pretty awesome to have

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that association, but what does that How does that separate

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you from like Worldwide Golf that has bought every retail

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outlet of everything in golf all over the country. How

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does it separate you as far as do you carry

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products that are associated with a tour that you can't

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find in other retailers.

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Speaker 2: Not necessarily we have something that are specific to us,

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but we actually kind of stay out of the call

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it for lack of a better word, owned band. We

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want to carry what is played on tour. We want

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the best product in the store. There are some things

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that we carry that others don't for whatever reason. That

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may be some of that actually being in some of

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the simulation space some of the other areas. You know,

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our big differentiator you're asking for it is we have

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a very large format store, whereas a lot of our

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competition tends to be smaller. Our average store is probably

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around thirty five thirty eight thousand square feet. Oh wow,

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I would think more like a Dick Sporting Goods versus

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some of the other golf retailers that are in the

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specialty space are more like a you know, eight to

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twelve thousand square foot smaller retail box. So it allows

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us to carry the broadest assortment in golf and really

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be able to capitalize on all segments.

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Speaker 1: So interesting, So I'm in northern California. I've seen one

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PGA superstore in an airport, huh, you know, and it

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was like it was great because there was a bought

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a great shut from there. It was on sale and

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I still wear it and about it years ago. And

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then the closest outlet or the closest store to me

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in northern California is about an hour away. It's in

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the East Bay and Dublin, California.

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Speaker 2: Yeah, so the retail and airport is actually not us

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really license seed partner of the tour.

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Speaker 1: That's a PGA store.

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Speaker 2: Yeah, I think it's PGA Tour Shop. So it's a partner.

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But we are in Dublin. We're also in Cooper, Tino

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and East Palo Alto, so hopefully any one of those

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three and for all the things you might not want

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to drive an hour for, we have a broader assortment online,

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so promise we will fill any and all of your

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golf needs. Frets.

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Speaker 1: So ah, the Internet saved so many retailers and knock

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so many out, so let's see your function. There is

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everything other than retail hard good stuff. But we're going

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to really talk about in homes simulators today, and it

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seems with TGL and maybe I missed something before that,

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but in home simulator and simulator golf, virtual golf, let's

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call it golf. I still see it as golf. Virtual

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golf is a video game, but golf simulators, and that

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seems to really be growing.

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Speaker 2: Yeah, I mean it's been booming well before TG I

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think it really took off. COVID helped a lot. Yeah,

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but you know, over the last five years, the landscape

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of golf has completely changed. We brought a lot of

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new people into the game. I think with that, the

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evolution of the format of golf kind of had to

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or needed to change a bit as you bring more

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non maybe traditional golfers into the game to play it.

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And not only that, access has become harder, right, I

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mean in late twenty and early twenty one, when most

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other activities were shut down or golf courses it was

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tough to get tea times. So you saw a push

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into kind of the off course realm, whether it was

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a top golf or a simulator company. And then quickly

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I think people realized, you know, to get out on

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a Saturday and play and leave your family or whatever

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it might be, you have to drive to and from

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your warm up session, maybe a nineteenth whole visit afterwards.

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Next thing you know, you're out for seven hours to

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get through the round. And in the simulator world, you

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and I are playing eighteen holes at Pebble Beach in

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whatever cold city we might be wishing we were at

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Pebble Beach, and we're doing it in sixty to ninety minutes.

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So and you're teeing off at eight pm, exactly right.

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Speaker 1: And let's not forget that.

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Speaker 2: That's exactly right. So I mean, any climate, anytime, anything,

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you don't have to wait on the tea time, there's

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nobody in front of you playing slow, So all of

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that aspect. I love how you called it out. It's

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not virtual golf, it's golf. It's just golf in a

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different sense. And we're really bulow it. We're really hoping

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that it continues to grow. It was crazy talking to

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one of our vendor partners who helps with junior clubs

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and kind of the growth of the game. And there

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was actually a kid that played in one of the

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tournaments that is now going on a D one scholarship

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and had never played an off course round before he

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got to one of the championship tournaments. So the whole

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experience that this kid had in golf was in a

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virtual world. So you know that whole evolution of the

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game is only growing. It helps bring kids in. There's

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an easier way to play. You don't have that, you know.

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It's funny. Everybody's got the first t envy of wanting

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the newest product and everything else. But there's also that

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fear if you're new to the game and you don't

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know that the rules of the game and all the

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different ways it works. There's also that fear side of

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it going to the first team of it. Am I

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gonna do something wrong? Am I going to embarrass myself?

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I really shouldn't be out here, I don't want to play.

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All of that goes away when you're in your basement,

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playing in the comfort of your own home. So we're

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really bullish on and really excited to spanded.

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Speaker 1: I need to back up about this kid who went

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from off course golf as you call it, or simulator golf,

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to playing where.

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Speaker 2: I'm not sure I just totally but it's wait.

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Speaker 1: He must have been shocked when he had to hit

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a ball that was below his feet or even above

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his feet or he had to putt I mean, wait what, Yeah,

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it doesn't make any sense. I'm sorry.

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Speaker 2: Yeah, those parts are crazy to think about. But I

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mean you got to also think how many the evolution

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of how good those products are, you know, every in

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and out of your swing, swing path, spin rates, all

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those things that there are probably a fair number of

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kids fifteen twenty years ago that played incredible D one

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schools that maybe never even had access to those numbers.

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It was all absolutely so like that aspect of it

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is unbelievable fast we've evolved.

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Speaker 1: Yeah, no, no, it's it's true that you can with

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the proper tools, you can learn a lot about your

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swing before you ever get to a golf course. But again,

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hitting balls, and we reiterate this so often on this show.

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Hitting golf balls and playing golf are two completely different things.

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Speaker 2: Yes, absolutely, yeah, he agrees.

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Speaker 1: So let's talk a little bit more. I want to

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go into more of your first reaction when you walked

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into SOFI and saw the TGL setup.

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Speaker 2: It was wild the day that I first so I'd

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been a part of kind of the inner workings with

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tglsins middle of twenty twenty two, and it had kind

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of been a little bit of a dream come true.

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So it was late twenty three. We were down at

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Universal Studios. They had essentially a smaller format of the

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screen where they were doing all the test runs and

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figuring out the competition and the technology, and getting to

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go down there already kind of blew your mind a

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bit just seeing them. I think at the time that

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screen was thirty feet by forty feet or something, right,

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I mean it's still massive, but you didn't have anything

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other than that. But still it just it blew your

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mind to seek off plate in that kind of setting,

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that kind of environment, and then transition. It was November

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of twenty four and I actually went down the day

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that we had Justin and Pat come in for the

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first time. And and Thomas and Patrick can'tle a so

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they were two players actually to walk in and hit

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a ball in so far, so we were all there

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the same same time. And you walk in, you turn

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that corner and you just see a I mean a screen.

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I think it's bigger than an Imax screen, and it

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just I don't know, Fred, if you have the chance

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to go down or not, but I mean it just

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takes you away. It takes your breath away, you're it

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just it was mind boggling to see.

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Speaker 1: Well, if that's an invitation, I'm coming.

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Speaker 2: Absolutely, absolutely, but it it was unbelievable. So and then

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even just over the progression from November until the first week,

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and you just saw the stadium come together more time,

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the guys got to have in their practicing the green

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getting to stand on it and rotate on it. It

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just the technological feat that happened to make that facility

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come to life was are not one of the coolest

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things to get to see and experience.

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Speaker 1: And you got involved with the Atlanta team mainly because

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well TGA Superstores PGA Superstores and the Atlanta TGL team,

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the Atlanta Drive are owned both by the same person

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who also is the co founder of Home Depot, Arthur Blank. Yes, right,

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So I guess that's your connection to get to the

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Atlanta team. Is the parent company owner owns everything. And

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what was your involvement during TGL. Am I saying it right?

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Or am I saying PGL TGL like blanking out here?

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So your involvement with TGL and the Atlanta team, what

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did you get to do? How close did you get

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to the action?

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Speaker 2: Yeah? So I mean starting back in twenty two. You know,

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mister Blank is very bullish on the game of golf,

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very bullish on the growth that exists within the game

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of golf, and got excited by the opportunity to be

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involved in this new age golf league. So we got

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to work on just looking at was it right, was

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it the right opportunity, what it was going to look like,

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kind of on the investment side. Post investment, then it

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really turned into starting to work through all the actual

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creation of the team, what it would be called, everything

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from like logos, colors, everything we kind of did to

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design Atlanta Dry and then with that it was kind

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of me for a while there as a point person,

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if you will, between the team and the league, so

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helping just kind of create the original rules, the cadence

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of how everything happens. I mean, we were flying a

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plane while building it. At the same time. We didn't

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have wheels, we didn't have wings, Like we're just off

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and and and hoping it works. And so it was fun.

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I mean it was a startup, right, So.

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Speaker 1: We have you ever been involved in anything like that

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before as a startup?

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Speaker 2: No, nothing like that?

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Speaker 1: Yeah, right, Okay, soup you.

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Speaker 2: Know, it was a wild ride. So we got to

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experience kind of everything, I mean everything from the first

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pass of how we were going to do rosters, to

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then some of the inner workings of some of the

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players leaving because they they went over to another tour

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and then having to figure out what players were going

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to backfill, and then the the issue with the generator

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and the bubble going down, and the delay of the

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league a year and just all the different stuff that

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kind of happened was a while.

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Speaker 1: Wait, what do you mean the bubble went down?

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Speaker 2: So the original TGL structure was think it was actually

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designed after the Miami Dolphins practice facilities, so it was

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like they call those sports bubbles, more of a soft

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top arena. And the league was supposed to actually launch

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in January of twenty four, but November of twenty three,

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there was a huge storm that went through and struck

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two of the generators that were powering as they were

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still doing construction, and part of the salt bubble, I guess,

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for lack of a word, deflating on one of them

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metal joys and popped it and the whole thing collapsed.

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So that was why the league actually got delayed a year.

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Speaker 1: Isn't that the same storm that wiped out the Tampa

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Bay Rays.

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Speaker 2: I think yeah, it might actually the same storm. I

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don't remember the timing, but it was. Yeah, it was

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in early November.

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Speaker 1: Wow. Wow Okay, And then during TGL itself on the broadcast,

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you were right there with the Atlanta team.

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Speaker 2: I was. I was on the I guess you'd call

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it field to play with them.

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Speaker 1: So on the course, yes, on the.

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Speaker 2: The three of us, the three of the players and

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myself were down there for each match.

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Speaker 1: And what were you doing there with them?

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Speaker 2: Specifically on match nights? I kind of helped orchestrate and

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run more of the strategic side of how we're going

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to approach things, So manage the actual physical screen for one,

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So basically, you know, in the simulator world, you aim

302
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where you want to go, you actually move the point

303
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of aim. You're able to look at if they had

304
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a question of how far is the carry to that

305
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bunk or how far? So it was kind of like

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we called it the digital caddy. So think kind of

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in that mindset to be able to have a massive

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Yardist book in the in the digital world. So running

309
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that and then working with the guys on helping set

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what order they were going to play, kind of mapped

311
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out the holes of hey, Billy, we're not going to

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hit driver here, We're going to play out to the right.

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That sets justin up for a good seven iron, like

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just almost like mapping out the strategy behind how we

315
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were going to approach it. So works closely with them

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and all that. So honestly, my goal was I just

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wanted them to show up and focus on hitting the

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best shots and not have to overthink any of that stuff.

319
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Let that all be to me and we'll send it

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all up.

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Speaker 1: How familiar with were you with each of their games

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on an en course play that you were able to

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assist in what decisions are being made strategically. Yeah, you

324
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were a caddy, right, Basically you were a caddy without

325
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having to carry anything.

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Speaker 2: Lucky you, thank you, But you had to deal with

327
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three people and not one, so I don't know part

328
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of me would argue carrying a bag might be they

329
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were first off, these guys were the greatest. I couldn't

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have wanted a better group of four guys on the

331
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team because we did have four, but only three played

332
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in a night. But yeah, I mean I think it

333
00:18:11,559 --> 00:18:15,279
was a combination of thankfully for shot Link now and

334
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getting access easily to kind of a data set of

335
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how and in what ways they play, mirrored with just having

336
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a good communication channel with what's their comfort level on

337
00:18:27,240 --> 00:18:29,720
hitting a cut versus draw, what's their comfort level on

338
00:18:31,559 --> 00:18:34,839
rough shots versus fair way. You know, if it tightened

339
00:18:34,920 --> 00:18:37,759
up closer, do you want a ninety shot from the

340
00:18:37,920 --> 00:18:40,920
rough or a one to fifty from short grass. Just

341
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kind of having some of those notes when we practiced

342
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early on just kind of help streamline the whole process,

343
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if you will. So it's a little bit of a

344
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combination of already just watching them and being huge fans

345
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of them each and every week, plus working directly with

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them to get a feel for what they like and

347
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don't like.

348
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Speaker 1: Right, who is the most difficult?

349
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Speaker 2: None of them? They were all amazing.

350
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Speaker 1: Oh come on. So and now that that season is

351
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over and I felt like it was a big success.

352
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I loved watching it. I know that there are a

353
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lot of let's call them old school OG golfers right

354
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that were like discounting it as if it was another

355
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league that was just trying to dig into the PGA

356
00:19:34,319 --> 00:19:39,079
Tour like live. But it really kind of supported what

357
00:19:39,480 --> 00:19:44,640
PGA is doing as opposed to competing with it, and

358
00:19:44,799 --> 00:19:47,039
you know, they complimented. I mean it was clear that

359
00:19:47,079 --> 00:19:49,920
these were Monday and Tuesday nights because those were the

360
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off days for these guys and they lived a lot

361
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of them lived in the area where so far was

362
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set up.

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Speaker 2: Correct, that's right? Yeah?

364
00:19:58,319 --> 00:20:05,039
Speaker 1: Yeah, So how how does everyone feel about season two?

365
00:20:05,519 --> 00:20:07,640
Speaker 2: Yeah? I mean I think everybody's bullish, kind of like

366
00:20:07,680 --> 00:20:10,000
you were just hinting at, right. I mean, it is

367
00:20:10,039 --> 00:20:14,000
one of those things where a lot of a lot

368
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of the guys maybe the first match or the first

369
00:20:17,119 --> 00:20:20,920
practice sessions, there was a little bit of it's new. Right.

370
00:20:20,960 --> 00:20:24,200
The way I kind of equated it was, I if

371
00:20:24,240 --> 00:20:29,279
you're playing at API at bay Hill and you had

372
00:20:29,279 --> 00:20:30,759
to go out and play the next week at the

373
00:20:30,759 --> 00:20:33,839
Scottish Open, you got to change the way you play golf.

374
00:20:34,000 --> 00:20:36,319
You're not going to the same type of drive. You're

375
00:20:36,359 --> 00:20:38,680
not going to hit the forty yard shots around the

376
00:20:38,680 --> 00:20:41,079
greens the same. The lies are different, you have to

377
00:20:41,079 --> 00:20:45,400
play the conditions, the wind, the temperature, everything. This was

378
00:20:45,440 --> 00:20:48,920
the exact same situation, and I think maybe some of

379
00:20:48,960 --> 00:20:50,839
the guys at first wanted to say it's the same,

380
00:20:50,880 --> 00:20:52,799
but you have to realize you're indoors, so it's a

381
00:20:52,839 --> 00:20:57,240
controlled environment. There's no wind. The ball flies differently because

382
00:20:57,279 --> 00:21:00,519
the humidity is you know, set in an indoor environment

383
00:21:00,599 --> 00:21:04,359
versus outdoor mornings and afternoon rounds. The humidity changes, so

384
00:21:04,640 --> 00:21:08,279
there's all these different things. And yes, we hit off

385
00:21:08,319 --> 00:21:10,279
a real grass into the screen, but it was hitting

386
00:21:10,319 --> 00:21:12,440
off of turf around the greens, So some of the

387
00:21:12,519 --> 00:21:16,440
guys maybe hit the same that low spinning webshot, but

388
00:21:16,559 --> 00:21:20,480
if that ball lands in turf, it interacts differently than

389
00:21:20,480 --> 00:21:24,480
if it lands on you know, bed grass or something.

390
00:21:24,559 --> 00:21:27,920
So there was just an adoption that needed to happen

391
00:21:27,920 --> 00:21:30,359
as they realized that it was technically a little bit

392
00:21:30,359 --> 00:21:34,119
of a different game, a different format, And once that happened,

393
00:21:34,640 --> 00:21:38,440
everybody started playing their best, and I think it really

394
00:21:38,640 --> 00:21:40,960
I think after the first couple of weeks, everybody would

395
00:21:40,960 --> 00:21:44,160
agree that competition got really, really tight, because now you're

396
00:21:44,160 --> 00:21:45,839
just seeing the best players in the world have fun

397
00:21:45,880 --> 00:21:49,799
and want to beat each other. And it was in person.

398
00:21:49,839 --> 00:21:51,400
I got to tell you, like, you're standing with the

399
00:21:51,440 --> 00:21:54,440
guys on the side, and I'll just say they were

400
00:21:54,559 --> 00:21:57,640
very competitive and they definitely wanted to win. So I

401
00:21:57,680 --> 00:22:01,079
think carrying that into season two is is only exciting

402
00:22:02,039 --> 00:22:03,880
or super bullish on all of it.

403
00:22:10,640 --> 00:22:15,720
Speaker 1: I have grand visions for TGL. I see co ed teams.

404
00:22:16,519 --> 00:22:20,880
I see LPGA versus LPGA. I see LPGA versus PGA.

405
00:22:21,519 --> 00:22:26,200
I would love to see PGA versus live, right, I

406
00:22:26,240 --> 00:22:28,799
think that this doesn't have to be a once a year,

407
00:22:28,960 --> 00:22:32,839
couple of week situation. But I'm not involved in the

408
00:22:32,839 --> 00:22:36,319
decision making at all my senses. You're not involved in

409
00:22:36,359 --> 00:22:40,279
the decision making, but you're on the inside hearing the conversations.

410
00:22:40,640 --> 00:22:42,440
Speaker 2: I think that's that's probably fair.

411
00:22:44,359 --> 00:22:46,319
Speaker 1: So what's going on in the conversations?

412
00:22:46,359 --> 00:22:49,440
Speaker 2: But come on, man, I mean, I think I think

413
00:22:49,440 --> 00:22:51,880
there's definitely an opportunity to expand. I you know, I

414
00:22:52,359 --> 00:22:55,400
think everybody would love to see a way to incorporate

415
00:22:55,480 --> 00:22:59,200
the female golfer into this environment. It's the LPGA is

416
00:22:59,240 --> 00:23:02,720
doing nothing but growing. The women that play in that

417
00:23:02,920 --> 00:23:04,799
are as good, if not better than a lot of

418
00:23:04,799 --> 00:23:08,319
the guys, and unfortunately they just haven't always gotten the eyeballs.

419
00:23:08,359 --> 00:23:12,960
And the more people are watching, you watch Nelly play golf,

420
00:23:13,000 --> 00:23:15,319
and I don't care what I mean, She's just she's

421
00:23:15,359 --> 00:23:18,880
absolutely unbelievable. We'd be crazy to say we wouldn't want

422
00:23:18,880 --> 00:23:21,000
to see or compete in this kind of environment. So

423
00:23:21,960 --> 00:23:24,160
I think we're I think there's definitely a likelihood of

424
00:23:24,160 --> 00:23:27,759
seeing something in the in the future, whether it's you know, mixed,

425
00:23:27,839 --> 00:23:30,519
whether it's just an LPGA league. But even to add

426
00:23:30,559 --> 00:23:33,160
onto what you're saying, Fred, and who knows where this

427
00:23:33,200 --> 00:23:35,079
would go and if it is, But I mean, you're

428
00:23:35,079 --> 00:23:39,119
seeing the creator classics happening anymore now. On PGA Tour events,

429
00:23:39,359 --> 00:23:42,119
you could see the number of celebrities that have grown

430
00:23:42,160 --> 00:23:44,680
to love this game, that have actually invested also in

431
00:23:44,720 --> 00:23:47,160
TGL like Steph Curry and some of these other folks

432
00:23:47,160 --> 00:23:49,799
that have really strong presence in the game of golf.

433
00:23:50,319 --> 00:23:52,799
How do you see that expansion. We've seen that match

434
00:23:52,839 --> 00:23:56,000
format bring NFL players and other people from other sports

435
00:23:56,039 --> 00:23:59,799
leagues to draw interest and grow the game. We had

436
00:24:00,039 --> 00:24:02,480
any of people. There was one night Josh Allen's bachelor

437
00:24:02,519 --> 00:24:05,519
party was down there during one of our matches, and

438
00:24:05,559 --> 00:24:07,960
he and the guys all played after the match was over.

439
00:24:09,839 --> 00:24:12,680
You know, the more you see that kind of interaction,

440
00:24:12,920 --> 00:24:15,440
it makes you excited just to think about the possibilities

441
00:24:15,480 --> 00:24:19,279
of where that format and that stadium can really elevate

442
00:24:19,319 --> 00:24:23,799
the game across more than just the PGA Tour. So yeah,

443
00:24:23,839 --> 00:24:27,599
I mean, I'll say that to me, there's endless opportunities

444
00:24:27,599 --> 00:24:30,319
of where and how they can expand and take this

445
00:24:30,640 --> 00:24:31,839
to help gar the game.

446
00:24:32,440 --> 00:24:38,000
Speaker 1: Absolutely, And there's the team aspect of it. You know,

447
00:24:38,039 --> 00:24:40,599
we know how exciting the Ryder Cup is and the

448
00:24:40,720 --> 00:24:43,640
energy of it, but the team aspect of this what

449
00:24:43,920 --> 00:24:47,720
really sucked me in was these guys being miked so

450
00:24:47,839 --> 00:24:50,119
you can hear them giving each other a hard time,

451
00:24:50,680 --> 00:24:52,839
you know, dishing it out. But you could also hear

452
00:24:52,880 --> 00:24:57,839
their strategy as they're playing, which I felt was so

453
00:24:58,079 --> 00:25:01,039
exciting to hear that part. He's made it more fun.

454
00:25:03,960 --> 00:25:07,039
You know. The other thing is like here, clearly Tiger,

455
00:25:07,359 --> 00:25:10,119
who's never going to be able to walk seventy seventy

456
00:25:10,119 --> 00:25:14,119
two holes competitively. Ever, again, we don't think he's always

457
00:25:14,160 --> 00:25:16,880
got magic in his back pocket, but we don't know.

458
00:25:17,279 --> 00:25:20,039
But in a situation like this where he doesn't have

459
00:25:20,119 --> 00:25:22,160
to walk seventy two holes and he can play a

460
00:25:22,160 --> 00:25:26,559
full round, that opens the door to more seniors coming in,

461
00:25:27,200 --> 00:25:30,759
right the Champions Tour, the guys, the older guys coming

462
00:25:30,799 --> 00:25:32,920
in and playing against each other because they don't have

463
00:25:33,000 --> 00:25:36,279
to they don't have to walk that much anymore, less

464
00:25:36,319 --> 00:25:37,160
taxing on him.

465
00:25:37,680 --> 00:25:41,119
Speaker 2: Yeah. Absolutely, By the way, anybody that thinks that man,

466
00:25:41,559 --> 00:25:43,400
if he was allowed a cart, I would bet on

467
00:25:43,480 --> 00:25:45,440
him to win again in a big tournament because he's

468
00:25:45,440 --> 00:25:49,559
still I mean to see, I swear he is. He's

469
00:25:49,559 --> 00:25:52,440
got magic in every pocket. To watch how he can

470
00:25:52,480 --> 00:25:54,440
still hit the ball one hundred and eighty miles an hour,

471
00:25:56,720 --> 00:25:58,480
he just blows it. He blows your mind to get

472
00:25:58,480 --> 00:26:01,319
to see it in person. He's just you were right there, Yeah,

473
00:26:01,400 --> 00:26:01,880
he's a bit.

474
00:26:02,319 --> 00:26:05,480
Speaker 1: And you're looking at the numbers, hard numbers comparing to

475
00:26:05,519 --> 00:26:08,200
these other guys, and here he is, and you're.

476
00:26:08,079 --> 00:26:11,680
Speaker 2: Saying, these guys that are winning on the tour right now,

477
00:26:11,839 --> 00:26:14,599
and he's doing it with you know, obviously maybe the

478
00:26:14,680 --> 00:26:17,359
legs aren't as strong and parts of your body that

479
00:26:17,599 --> 00:26:21,119
you need to generate speed, and he's still out there

480
00:26:21,200 --> 00:26:25,480
just hitting fairways at very very fast speeds. That just

481
00:26:26,039 --> 00:26:29,279
he's unbelievable, he really is. Can only hope he can

482
00:26:29,359 --> 00:26:31,599
figure that magic sauce out that you were talking about

483
00:26:31,599 --> 00:26:33,839
and we get to see him bring twenty nineteen augusta

484
00:26:33,920 --> 00:26:36,400
back to life, because I think everybody in the world

485
00:26:36,440 --> 00:26:37,200
would love to see it.

486
00:26:37,519 --> 00:26:42,359
Speaker 1: Yeah, exactly everybody. Well, and then in this conversation thinking about,

487
00:26:42,519 --> 00:26:48,000
oh my gosh, Charlie his son, Oh, let's go teams.

488
00:26:48,079 --> 00:26:50,759
Let's do college teams. Nil is going to allow this. Now,

489
00:26:51,119 --> 00:26:55,200
let's see college teams, the top four college six college

490
00:26:55,200 --> 00:26:58,039
teams compete or eight teams, whatever you have, you know,

491
00:26:58,119 --> 00:27:00,480
compete against each other because they're used to team golf

492
00:27:00,480 --> 00:27:03,079
as it is. Anyway, it's a whole another so you

493
00:27:03,119 --> 00:27:05,400
can do this. All this can be done all year long.

494
00:27:06,160 --> 00:27:09,640
Speaker 2: Yeah, okay, Insider Baseball thread. I may or may not

495
00:27:09,680 --> 00:27:12,440
have asked Charlie when we played Tiger if I could

496
00:27:12,440 --> 00:27:14,480
give him the closer signal when he's sitting in the

497
00:27:14,480 --> 00:27:16,599
box and see if he would come out and put

498
00:27:16,640 --> 00:27:19,079
against his dad. And we beat him. But he didn't

499
00:27:19,079 --> 00:27:20,480
want to. He didn't want to put his dad to

500
00:27:20,480 --> 00:27:24,440
shame on ESPN. But we But you're right, I mean nothing.

501
00:27:24,680 --> 00:27:29,240
I mean, you think about how amazing of a format

502
00:27:29,319 --> 00:27:32,000
like even what the father Son PNC is. Oh my god,

503
00:27:32,039 --> 00:27:35,119
there's so many of these type of events that tgl's

504
00:27:35,160 --> 00:27:37,960
format and the style of play could lend itself to

505
00:27:38,440 --> 00:27:42,079
and it's two hours exactly. It's fast format. The shot

506
00:27:42,119 --> 00:27:45,440
clock was fun, like if you're in the stadium, everybody's chanting,

507
00:27:45,519 --> 00:27:48,319
like in a basketball game when there was ten seconds left,

508
00:27:48,480 --> 00:27:50,960
you know our guys, everybody's running around trying to get

509
00:27:51,000 --> 00:27:53,559
the crowd riled up. It feels like the first he

510
00:27:53,680 --> 00:27:55,720
at the Ryder Cup for almost two hours. I mean,

511
00:27:55,759 --> 00:27:58,160
you can be loud. None of the guys care. There

512
00:27:58,200 --> 00:28:00,599
was no like signs held up. That's as please be

513
00:28:00,720 --> 00:28:04,559
quiet when we're tea and off. You've got guys just chanting.

514
00:28:04,599 --> 00:28:07,000
When we played New York, I swear they flew down

515
00:28:07,440 --> 00:28:10,359
Long Island into a fan section and they had no

516
00:28:10,480 --> 00:28:14,480
problem bringing the Bethpage Block noise to us at TGL,

517
00:28:14,720 --> 00:28:17,440
and it was it made it. It riled our guys up.

518
00:28:17,480 --> 00:28:18,559
It made it so much fun.

519
00:28:18,680 --> 00:28:25,960
Speaker 1: So yeah, So technologically TGL again introduced the shot clock,

520
00:28:26,079 --> 00:28:30,799
which was pretty great. The shot clock and the pressure

521
00:28:31,200 --> 00:28:34,079
and if I remember, because I watched every single one,

522
00:28:34,119 --> 00:28:37,119
the only shot clock violation I think was just once

523
00:28:37,240 --> 00:28:39,680
or twice and it was both Tiger, right, it was

524
00:28:39,759 --> 00:28:42,559
once and it was and it was Tiger. Yeah. Yeah.

525
00:28:42,599 --> 00:28:45,279
He seemed to have more issues with the technology than

526
00:28:45,279 --> 00:28:49,799
anybody and the old guy. But you know, like Waitte,

527
00:28:50,359 --> 00:28:52,599
my my nine iron doesn't go that far. You know,

528
00:28:52,640 --> 00:28:55,200
he kept doing a couple of those, but dude, you're

529
00:28:55,240 --> 00:28:58,000
hitting off of phony gret well. But when they're hitting

530
00:28:58,079 --> 00:29:07,039
those boxes, yeah, yeah, yeah. So what about other introductions

531
00:29:07,039 --> 00:29:10,079
of technology do you see in the future, because I

532
00:29:10,079 --> 00:29:10,839
have a suggestion.

533
00:29:12,680 --> 00:29:14,880
Speaker 2: I'm curious your suggestion before I say anything.

534
00:29:15,240 --> 00:29:16,000
Speaker 1: Okay, have a.

535
00:29:15,960 --> 00:29:16,960
Speaker 2: Better idea than I do.

536
00:29:17,240 --> 00:29:20,640
Speaker 1: No, it's not better, it's just an idea, but I

537
00:29:20,720 --> 00:29:26,920
think there it's hard on TV to follow the ball

538
00:29:27,039 --> 00:29:30,079
once it's hit, especially when they take that weird angle

539
00:29:30,119 --> 00:29:34,200
from the back left corner. But like you, you hear

540
00:29:34,279 --> 00:29:37,279
the ball hit, You kind of hear a pop when

541
00:29:37,279 --> 00:29:39,759
it hits the screen, but you don't see it, and

542
00:29:39,799 --> 00:29:41,960
then all of a sudden, there's like a beat later

543
00:29:42,079 --> 00:29:44,799
and the ball's fly. Now you see a virtual ball flying.

544
00:29:45,960 --> 00:29:51,200
My suggestion would be to have like a sound effect

545
00:29:52,039 --> 00:29:57,960
for when it goes from actual to virtual, like when

546
00:29:58,000 --> 00:30:01,759
the ball hits the screen, to hear a type of

547
00:30:01,799 --> 00:30:05,759
sound right, so that you know, okay, But also there's

548
00:30:05,799 --> 00:30:09,640
a mark on the screen where it hit, because obviously

549
00:30:09,759 --> 00:30:12,160
the driver gonna it's gonna be lower on the screen

550
00:30:12,200 --> 00:30:14,119
and then when they hit a wedge. I mean, this

551
00:30:14,160 --> 00:30:16,920
thing is sixty feet tall, and you know they're hitting

552
00:30:17,119 --> 00:30:19,240
wedges that probably.

553
00:30:18,799 --> 00:30:21,119
Speaker 2: Could hit the roof getting close.

554
00:30:21,519 --> 00:30:24,000
Speaker 1: Yeah, but you know it's like where did it hit

555
00:30:24,039 --> 00:30:26,480
on the screen? What angle are they taking? So I

556
00:30:26,559 --> 00:30:28,799
have a better idea. I mean, I'm not saying to

557
00:30:29,200 --> 00:30:33,480
have the tracker line the top tracer line follow the

558
00:30:33,480 --> 00:30:37,279
ball from when it hits, but to have that moment

559
00:30:37,880 --> 00:30:44,759
from actual to virtual I think would enhance it a bit. Yeah,

560
00:30:44,799 --> 00:30:45,880
I think my two cents.

561
00:30:46,319 --> 00:30:48,079
Speaker 2: I think there's gonna be a lot that they'll be

562
00:30:48,119 --> 00:30:51,720
able to learn and grow from it. I think, you know,

563
00:30:51,920 --> 00:30:54,640
multiple times throughout the season there were slight adjustments within

564
00:30:54,720 --> 00:30:58,440
production and also kind of in venue activation and the

565
00:30:58,480 --> 00:31:01,720
way it worked. I give a lot of credits over

566
00:31:01,920 --> 00:31:04,119
down there at TGL. They've got a lot of really

567
00:31:04,119 --> 00:31:07,240
bright minds that have a lot of opportunities. Jeff Newbarthur

568
00:31:07,359 --> 00:31:11,839
runs production obviously in league for years and put on

569
00:31:11,880 --> 00:31:15,480
all the matches throughout their creation and has a lot

570
00:31:15,519 --> 00:31:18,119
of experience in that and excited to see kind of

571
00:31:18,119 --> 00:31:21,559
what that team brings to life coming into season two.

572
00:31:22,640 --> 00:31:24,720
Speaker 1: Well it maybe mine may not have been that good

573
00:31:24,720 --> 00:31:26,319
of an idea because you didn't write it down.

574
00:31:28,039 --> 00:31:30,079
Speaker 2: This is recorded, so I didn't have to write it down.

575
00:31:36,960 --> 00:31:40,039
Speaker 1: Okay, I think we need to get back to our

576
00:31:40,079 --> 00:31:44,519
own virtual setups now. That was really awesome, and congratulations

577
00:31:44,920 --> 00:31:47,079
on being involved in all of that. It was fun

578
00:31:47,119 --> 00:31:50,039
to see. And on the cover of this episode you'll

579
00:31:50,039 --> 00:31:51,759
see a photo have been with a couple of the

580
00:31:51,799 --> 00:31:56,880
players from a TGL event. Let's let's now talk more

581
00:31:56,960 --> 00:32:02,680
about how we can play and press ACTE virtually with

582
00:32:02,799 --> 00:32:08,000
our own in home setup. Where do you start when

583
00:32:08,000 --> 00:32:10,960
someone's saying I want to do a simulator at my house,

584
00:32:11,640 --> 00:32:14,519
how do you start that? Where's this conversation begin?

585
00:32:15,519 --> 00:32:17,599
Speaker 2: Yeah, I mean there's a couple of kind of parameters

586
00:32:17,640 --> 00:32:20,759
that we just want to understand, right. It really comes

587
00:32:20,799 --> 00:32:25,359
down to a few things. One the size of the room.

588
00:32:25,799 --> 00:32:29,799
That sounds like it may be obvious, but certain simulators

589
00:32:29,799 --> 00:32:34,279
and launch binder technologies require different depths to the screen

590
00:32:34,559 --> 00:32:38,640
depth from where you make contact. So for at first glance,

591
00:32:39,000 --> 00:32:42,279
knowing how big your room is, you eliminate X number

592
00:32:42,319 --> 00:32:46,920
of options. So room sizes is really important.

593
00:32:46,720 --> 00:32:50,000
Speaker 1: And I would suspect that most important is the height

594
00:32:50,039 --> 00:32:50,640
of the ceiling.

595
00:32:51,440 --> 00:32:55,480
Speaker 2: Yeah, I mean the heights nine feet minimum. But outside

596
00:32:55,480 --> 00:32:58,000
of that, really any of the launch monitors work. If

597
00:32:58,000 --> 00:33:02,559
you have that height. It really becomes more of the depth,

598
00:33:02,640 --> 00:33:05,359
the amount of space from the launch monitor to the

599
00:33:05,400 --> 00:33:09,640
screen and the hit location of the screen. So that

600
00:33:09,759 --> 00:33:13,319
part of it's kind of an important factor. And then second,

601
00:33:13,319 --> 00:33:15,319
what are you looking to get from it? I mean,

602
00:33:15,359 --> 00:33:18,920
in our opinion kind of being an agnostic partner that

603
00:33:19,039 --> 00:33:22,000
studies and looks at all the different technologies. Are you

604
00:33:22,039 --> 00:33:24,920
looking to have it more of a social thing and

605
00:33:24,960 --> 00:33:28,000
play games with friends. Are you looking to just practice

606
00:33:28,000 --> 00:33:30,319
and you want as many ball metrics as possible to

607
00:33:30,519 --> 00:33:32,920
be that kid who gets a D one scholarship never

608
00:33:32,960 --> 00:33:35,799
playing outdoors, or are you looking to play the best

609
00:33:35,880 --> 00:33:38,640
quality of pebble beach that you can like? It really

610
00:33:38,720 --> 00:33:41,720
kind of depends on what your use cases because the

611
00:33:41,759 --> 00:33:46,920
different technologies specialize in different things. And then third, ultimately

612
00:33:47,000 --> 00:33:50,000
is price point. What budget do you have and how

613
00:33:50,000 --> 00:33:53,440
do we create the best solution for you, your family, whatever

614
00:33:53,480 --> 00:33:56,000
your situation is. So I think when we have those

615
00:33:56,079 --> 00:33:58,200
kind of three, it's a really good starting point to

616
00:33:58,279 --> 00:34:01,000
then put you in the right bundle at least to

617
00:34:01,039 --> 00:34:03,799
start a conversation around and kind of work on it

618
00:34:03,839 --> 00:34:04,200
from there.

619
00:34:05,880 --> 00:34:07,839
Speaker 1: And it doesn't have to be indoors.

620
00:34:08,159 --> 00:34:10,800
Speaker 2: It doesn't. That's another question. You may bring that up. Fred.

621
00:34:10,800 --> 00:34:12,920
It's a lot of these units. I mean, we see

622
00:34:12,960 --> 00:34:15,559
every pro guy with one of these or gals on

623
00:34:15,599 --> 00:34:19,400
the range when they're warming up. A lot of these

624
00:34:19,440 --> 00:34:21,360
you could put behind you and hit into a net

625
00:34:21,360 --> 00:34:25,079
in your backyard, you can play in your garage. I mean,

626
00:34:25,119 --> 00:34:27,960
there's endless options when you really think about it. But again,

627
00:34:28,000 --> 00:34:29,760
that'd be another thing to note because some of the

628
00:34:29,800 --> 00:34:33,440
units maybe aren't as good outdoors versus indoors, et cetera.

629
00:34:33,559 --> 00:34:36,079
So it really just depends on again what your use

630
00:34:36,119 --> 00:34:37,519
case is ultimately.

631
00:34:38,000 --> 00:34:40,079
Speaker 1: And when I walk in the door saying I want

632
00:34:40,079 --> 00:34:45,199
to do in home simulator, and I'm thinking it's going

633
00:34:45,280 --> 00:34:49,599
to be to help my swing mechanics, to help my swing,

634
00:34:49,760 --> 00:34:52,639
but also for social I want to invite people over

635
00:34:52,679 --> 00:34:55,960
and make a night of it. Things like that, Where

636
00:34:56,000 --> 00:34:58,159
do we start do we start on? Okay, how much?

637
00:34:58,199 --> 00:34:58,960
What's your budget?

638
00:34:59,639 --> 00:35:03,320
Speaker 2: Yeah, that's a really key key point. I mean, ultimately

639
00:35:03,320 --> 00:35:04,960
it's kind of going to take you also to things

640
00:35:05,000 --> 00:35:10,760
like quality, really quality of what shows up on the screen. Right.

641
00:35:10,800 --> 00:35:13,239
I mean you can go into Best Buy tomorrow and

642
00:35:13,280 --> 00:35:15,800
say I want a fifty five inch TV to watch movies,

643
00:35:15,880 --> 00:35:17,960
and there's going to be a price range from you know,

644
00:35:18,000 --> 00:35:21,639
two hundred and fifty dollars to three thousand dollars. So

645
00:35:22,360 --> 00:35:24,840
ultimately just comes down to some of those things that

646
00:35:24,880 --> 00:35:28,400
are important to you as the consumer. And then they're

647
00:35:28,440 --> 00:35:30,519
small features, right. I mean some of them have built

648
00:35:30,519 --> 00:35:33,559
in screens into the unit. That's a nice feature. Some

649
00:35:33,599 --> 00:35:38,639
of them have better accessibility with iOS and iPad devices

650
00:35:38,679 --> 00:35:40,639
if you did want to be more mobile. So it

651
00:35:40,679 --> 00:35:43,119
starts getting a little bit more technical from there. But

652
00:35:43,239 --> 00:35:45,519
I would say once we know those kind of things,

653
00:35:45,719 --> 00:35:47,119
we've got a starting point for you.

654
00:35:47,800 --> 00:35:49,559
Speaker 1: Yeah, I would think that the starting point is the

655
00:35:49,559 --> 00:35:52,039
most important, because this guy's the limit on how far

656
00:35:52,119 --> 00:35:55,719
you can go in price. You can just keep going

657
00:35:55,760 --> 00:35:59,719
and going. But what should I have in my mind

658
00:35:59,840 --> 00:36:03,840
as a base amount? I'm going to start with For

659
00:36:05,559 --> 00:36:09,280
a room in my house, it's got nine foot ceilings

660
00:36:09,440 --> 00:36:14,360
and the room is twenty by that's a big room.

661
00:36:14,800 --> 00:36:19,639
Twelve twelve by eighteen room, kind of a standard sized room,

662
00:36:19,679 --> 00:36:22,000
I guess, with a nine foot ceiling. So we need

663
00:36:22,039 --> 00:36:24,119
to know what would be the base amount we're talking

664
00:36:24,119 --> 00:36:26,519
about as opposed. You know, do I turn around and

665
00:36:26,519 --> 00:36:28,800
walk out the store right now, or it's like, okay,

666
00:36:28,800 --> 00:36:30,800
you got me, Now let's work from there.

667
00:36:31,519 --> 00:36:34,679
Speaker 2: Yeah, I mean base to get in with everything you

668
00:36:34,800 --> 00:36:37,519
need to be able to play that Now. Granted we

669
00:36:37,599 --> 00:36:39,679
don't sell your iPad or.

670
00:36:40,119 --> 00:36:42,239
Speaker 1: They're my golf clubs. I don't need my golf clubs either.

671
00:36:42,400 --> 00:36:44,239
Speaker 2: We do sell your golf club I'm sure you do.

672
00:36:44,320 --> 00:36:45,800
Speaker 1: But let's just.

673
00:36:45,760 --> 00:36:49,159
Speaker 2: Put out of it. If we get you the enclosure,

674
00:36:49,400 --> 00:36:54,119
the screen, the turf, the projector the side net so

675
00:36:55,199 --> 00:36:59,679
kids not hitting a hozzle into your window, the side net,

676
00:36:59,840 --> 00:37:02,639
and then the actual launch monitor itself, we're starting at

677
00:37:02,679 --> 00:37:08,440
about thirty five hundred bucks. Oh that's not bad, No, yeah,

678
00:37:08,440 --> 00:37:10,360
I mean that. This is the exciting thing too. For

679
00:37:10,480 --> 00:37:13,039
as we talked about this and where we're really trying

680
00:37:13,039 --> 00:37:15,559
to get put our foot on the gas and be

681
00:37:15,599 --> 00:37:18,280
bullish on it is the prices have massively come down

682
00:37:19,079 --> 00:37:21,599
really over the last four or five years as mass

683
00:37:21,599 --> 00:37:24,199
adoption has happened. More and more companies are entering this

684
00:37:24,320 --> 00:37:27,960
space and therefore the competitive nature of it has created

685
00:37:27,960 --> 00:37:31,159
a bit of a reduction in price. So it's I

686
00:37:31,199 --> 00:37:34,239
think the mentality of a consumer probably thinks it's fifty

687
00:37:34,280 --> 00:37:35,360
thousand dollars to put.

688
00:37:35,480 --> 00:37:36,719
Speaker 1: Absolutely, that's where I thought.

689
00:37:36,760 --> 00:37:37,079
Speaker 2: You go.

690
00:37:37,519 --> 00:37:41,639
Speaker 1: Yeah, when you said thirty five about one hundred, it's

691
00:37:41,679 --> 00:37:43,719
like thirty five thousand, I am makes sense?

692
00:37:44,039 --> 00:37:47,199
Speaker 2: Yeah, no, thirty five hundred. You you can bet on

693
00:37:47,239 --> 00:37:51,400
the low end and play golf courses and have fun

694
00:37:51,440 --> 00:37:53,559
in your house, and that's hitting into a screen with

695
00:37:53,719 --> 00:37:55,400
a projector everything.

696
00:37:56,559 --> 00:37:58,800
Speaker 1: I've been a big fan here on Golf Smarter with

697
00:37:58,840 --> 00:38:02,440
the Rahapsodo products. They're great people, and it's a great

698
00:38:02,480 --> 00:38:06,639
product and the quality. I just happened to see a

699
00:38:06,719 --> 00:38:11,360
video on YouTube recently a guy comparing the track man

700
00:38:12,800 --> 00:38:16,679
versus a rap soda, and he's talking about you want

701
00:38:16,679 --> 00:38:19,440
to spend five thousand or you want to spend seven

702
00:38:19,559 --> 00:38:25,480
hundred and the accuracy. He tried multiple shots with three

703
00:38:25,480 --> 00:38:30,119
different clubs and the accuracy was so close it was

704
00:38:30,320 --> 00:38:33,800
unless you're teaching. If this is just a consumer product,

705
00:38:33,800 --> 00:38:37,360
I want to get better. The Rap soda really held

706
00:38:37,440 --> 00:38:41,760
up well at a very compelling price point.

707
00:38:42,760 --> 00:38:45,639
Speaker 2: Yeah. The rhap Sodo MLM two, which is probably what

708
00:38:45,639 --> 00:38:48,880
you're talking about, is I mean, it's a fantastic price

709
00:38:48,960 --> 00:38:53,119
point a little under seven hundred dollars, unbelievable quality. It's

710
00:38:53,159 --> 00:38:55,199
got a cameras you're able to kind of go back

711
00:38:55,239 --> 00:38:58,039
and loop a little bit of video feed of how

712
00:38:58,039 --> 00:39:01,880
your swing win and then yeah, the accuracies is fantastic.

713
00:39:02,360 --> 00:39:06,760
I think again, when you're paying up, it's different functionality

714
00:39:06,760 --> 00:39:08,639
and features that may or may not be important to

715
00:39:08,679 --> 00:39:12,199
the consumer. So, for instance, some of the higher end

716
00:39:12,199 --> 00:39:14,920
ones might have better quality graphic cards, so when you're

717
00:39:14,920 --> 00:39:18,159
actually hitting into a screen, it's the difference in seeing

718
00:39:18,199 --> 00:39:20,679
the tree blow in the wind and you know, making

719
00:39:20,719 --> 00:39:24,239
a lot more realistic feeling maybe versus a little bit

720
00:39:24,239 --> 00:39:27,719
lower quality graphic. There's small nuances like that that come

721
00:39:27,760 --> 00:39:31,760
into play. There's some small additive ball in club metrics

722
00:39:31,920 --> 00:39:35,760
that certain avid golfers might want to see, angle of attack,

723
00:39:36,079 --> 00:39:38,480
some of these other metrics that are important to their

724
00:39:38,519 --> 00:39:40,960
game that you don't always get with every unit. So

725
00:39:41,039 --> 00:39:44,480
again that's what I'm going with it. There's options for everybody.

726
00:39:44,639 --> 00:39:47,480
It really just comes down to which of those features

727
00:39:47,480 --> 00:39:49,719
and benefits are most important to figure budget.

728
00:39:50,920 --> 00:39:53,119
Speaker 1: My son has a putt and green out in front

729
00:39:53,159 --> 00:39:57,280
of his house, fenced in, and he's got two kids,

730
00:39:57,360 --> 00:39:59,440
four and six and a half years old, and just

731
00:39:59,519 --> 00:40:02,639
last week he gave them each their own golf bag

732
00:40:03,039 --> 00:40:06,639
that had a driver, a seven iron, and a putter,

733
00:40:07,159 --> 00:40:10,519
right these small clubs, and immediately they pulled they each

734
00:40:11,039 --> 00:40:13,599
pulled out the driver and the seven iron and wanted

735
00:40:13,639 --> 00:40:16,519
to start swinging away with it. But it's like, no, no, no,

736
00:40:16,639 --> 00:40:19,280
you're going to damage the You're going to damage the

737
00:40:19,320 --> 00:40:21,119
putting green if you hit with that. You can't do that.

738
00:40:21,199 --> 00:40:22,880
And they still don't know what they're doing. They just

739
00:40:23,000 --> 00:40:26,679
like the big the heft of it, and we're trying

740
00:40:26,679 --> 00:40:29,880
to get them to use the putter. So this is

741
00:40:29,920 --> 00:40:32,079
the kind of thing for somebody who has kids, and

742
00:40:32,119 --> 00:40:34,400
it's like, well, I've got kids now and I'm not

743
00:40:34,400 --> 00:40:37,480
going to play be able to play golf anymore. Oh wait,

744
00:40:37,719 --> 00:40:41,360
here's an opportunity. So the price point like that for

745
00:40:41,519 --> 00:40:43,320
him to start and to have kids be able to

746
00:40:43,400 --> 00:40:46,400
hit in the balls and have games with that, interactive games,

747
00:40:46,840 --> 00:40:49,199
that's a pretty compelling argument.

748
00:40:49,480 --> 00:40:54,119
Speaker 2: One hundred percent. I mean, it's a there's there's different

749
00:40:54,159 --> 00:40:56,559
technologies again in the launch bars that have different things

750
00:40:56,599 --> 00:40:59,400
for kids. You know, if you've been to Top Golf Day,

751
00:40:59,440 --> 00:41:01,960
that partnership with with Angry Birds. Some of the other

752
00:41:02,880 --> 00:41:07,960
functionality and launch monitors have different cool partnerships to be

753
00:41:07,960 --> 00:41:09,960
able to entice the kid to play. You can play

754
00:41:10,320 --> 00:41:12,639
on top of a skyscraper, you can play out in

755
00:41:12,679 --> 00:41:15,039
a desert hitting at dinosaurs, right, I mean, there's like

756
00:41:15,079 --> 00:41:21,679
different gamify the driving range or make it fun for kids.

757
00:41:22,559 --> 00:41:25,800
So that part's cool. They've they've definitely gotten better on putting,

758
00:41:25,920 --> 00:41:28,360
so a lot of those different launch monitors have like

759
00:41:28,400 --> 00:41:32,199
pup putt courses and things of that nature. So it's

760
00:41:32,239 --> 00:41:36,559
really kind of becoming a family environment if that's again

761
00:41:36,639 --> 00:41:38,760
what you're looking to do with it. And I'm just

762
00:41:38,840 --> 00:41:41,000
to take a step back, I'm being remiss to not

763
00:41:41,119 --> 00:41:46,119
call it out A screen, a projector sounds like a

764
00:41:46,159 --> 00:41:48,320
home theater to me. So when you're not playing, you

765
00:41:48,320 --> 00:41:51,639
can throw you know, whatever you want to watch, and

766
00:41:51,679 --> 00:41:54,159
then you're sitting there, you're the cool house that kids

767
00:41:54,239 --> 00:41:55,800
want to go to because now you basically have a

768
00:41:55,800 --> 00:41:59,400
built in movie theater in your house. So to me,

769
00:41:59,559 --> 00:42:02,320
there's there's so many cool opportunities for the whole family

770
00:42:02,920 --> 00:42:05,239
to be able to get the opportunity or the benefits

771
00:42:05,280 --> 00:42:07,559
of it. So it's not just it's a both a

772
00:42:07,679 --> 00:42:10,159
Father's Day and Mother's Day and Christmas gift for the kids.

773
00:42:10,199 --> 00:42:15,760
Speaker 1: Whoever is right, So tell me why I should be

774
00:42:15,800 --> 00:42:19,800
calling PGA Superstore if I'm interested in putting an in

775
00:42:19,880 --> 00:42:23,920
home simulator versus any other person that claims to be

776
00:42:24,000 --> 00:42:27,559
doing golf simulated materials and setups.

777
00:42:28,400 --> 00:42:31,000
Speaker 2: Yeah. I mean, first and foremost kind of where we started, right,

778
00:42:31,079 --> 00:42:33,599
the name on the door, the brand, the trust that

779
00:42:33,639 --> 00:42:36,159
you have in us. It's a lot of the people

780
00:42:36,199 --> 00:42:38,119
that are in this space. It's kind of more of

781
00:42:38,159 --> 00:42:40,840
your one off shops that do just this. The way

782
00:42:40,840 --> 00:42:42,760
I kind of equate it to is, would you rather

783
00:42:42,840 --> 00:42:45,679
go to a car dealership, test drive the car, see

784
00:42:45,719 --> 00:42:48,960
the car in person, open the doors, all that stuff,

785
00:42:49,079 --> 00:42:51,360
or do you want to go online to carvon and

786
00:42:51,440 --> 00:42:53,360
just have somebody come drop it off of your doorstep

787
00:42:53,400 --> 00:42:56,159
and hopefully it's the exact car you wanted. I mean,

788
00:42:56,159 --> 00:42:59,480
we are generally speaking talking at a reasonably higher end

789
00:42:59,679 --> 00:43:02,639
price point for a product. Yeah, it starts at thirty

790
00:43:02,679 --> 00:43:04,920
five hundred, but you know, as we said earlier, it's

791
00:43:04,960 --> 00:43:06,920
easy that it could creep up and get a little

792
00:43:06,960 --> 00:43:10,000
bit higher. So to have a trusted partner that you

793
00:43:10,039 --> 00:43:12,840
can go to We're located in almost thirty states and

794
00:43:12,880 --> 00:43:16,199
growing now, so hopefully it's located close enough to you

795
00:43:16,199 --> 00:43:18,480
where you can actually go in person see the product,

796
00:43:18,559 --> 00:43:21,480
feel the product. We're actually working right now by the

797
00:43:21,559 --> 00:43:23,480
end of the year to be able to demo and

798
00:43:23,599 --> 00:43:26,559
actually feel and see the end to end experience in

799
00:43:26,599 --> 00:43:29,559
your home in our stores. So it gives you that

800
00:43:29,639 --> 00:43:32,679
opportunity you talk to any of these players, including the

801
00:43:32,719 --> 00:43:35,960
manufacturers of the Launch monitor. There's nowhere in the US

802
00:43:36,039 --> 00:43:38,119
unless you've got a country club or something that might

803
00:43:38,199 --> 00:43:40,719
have a build out where you're actually able to test

804
00:43:40,719 --> 00:43:42,760
and demo like you do golf clubs in our store,

805
00:43:43,119 --> 00:43:46,199
but for the simulator side of things. So we're really

806
00:43:46,239 --> 00:43:48,559
excited about a lot what's coming. But I just start

807
00:43:48,599 --> 00:43:51,000
first and foremost with the experience and service level in

808
00:43:51,000 --> 00:43:53,679
our stores and the trusted partner on our doors. Hopefully

809
00:43:53,719 --> 00:43:56,559
those two combined with there's no better place to go

810
00:43:56,679 --> 00:43:59,119
for your high purchase needs like an inome zim.

811
00:44:00,159 --> 00:44:04,039
Speaker 1: Awesome, Ben, this has really been fascinating. I love to

812
00:44:04,079 --> 00:44:07,320
get your insights as you were at TGL and hear

813
00:44:07,400 --> 00:44:10,119
what was going on there, but learning more about how

814
00:44:10,159 --> 00:44:12,199
to set up an in home simulator has been really

815
00:44:12,199 --> 00:44:16,079
fascinating as well. I appreciate your time and your insights awesome.

816
00:44:16,079 --> 00:44:17,800
Speaker 2: Prey Well, thank you for the time today. It's been fun.

