Speaker 1: This is CEOs you should know from iHeartMedia, America's number
Speaker 1: one audio company.
Speaker 2: We manufacture and distribute run Ashield wall coating products. We
Speaker 2: distribute via a dealer network, a group of painting contractors.
Speaker 2: They're dedicated to us and we're dedicated to them. It
Speaker 2: has characteristics of a franchise. So we supply those products
Speaker 2: to those dealers painting contractors, and they market, sell, and
Speaker 2: install the product in their specific geographies. They're trained by us,
Speaker 2: they're authorized by us, they're certified by us. It's one
Speaker 2: thing to have a great product, it's another thing in
Speaker 2: home improvement to have that great product installed in a
Speaker 2: high quality fashion. So we install to those folks and
Speaker 2: then they work with end consumers all over the country
Speaker 2: to make sure that our product is installed to our
Speaker 2: specification and that homeowner or building owner realizes the full
Speaker 2: potential benefit of our product line.
Speaker 1: For more, visit iHeartMedia dot com, slash CEO and continue
Speaker 1: listening for more from CEOs you should Know