WEBVTT

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<v Speaker 1>This show is produced and hosted by Mark Webber. The

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<v Speaker 1>show is sponsored by G three of Parol. The views

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<v Speaker 1>expressed in the following program are those of the sponsor

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<v Speaker 1>and not necessarily the opinion of seven tenor or iHeartMedia.

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<v Speaker 1>Who is Mark Webber. He's a self made business executive

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<v Speaker 1>here to help you find your success from the New

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<v Speaker 1>York City projects to the Avenue Montaigne in Paris. His

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<v Speaker 1>global success story in the luxury world of fashion is inspirational.

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<v Speaker 1>He's gone from clerk to CEO twice. Mark is classic

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<v Speaker 1>proof that the American dream is alive. And well, here's

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<v Speaker 1>your host of Always in Fashion, Mark Weber.

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<v Speaker 2>Mark Weber. Every year the day after Labor Day, I

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<v Speaker 2>have my reoccurring nightmare. It's the final day of college.

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<v Speaker 2>I get a call from the dean's office informing me

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<v Speaker 2>on one credit short and I can't graduate with the class.

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<v Speaker 2>Wakes me right up, But it's perfect timing for back

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<v Speaker 2>to school. Just maybe something to do with me failing

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<v Speaker 2>kiddio literature in my senior year at college and having

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<v Speaker 2>to go to summer school. Who knew Alice in Wonderland

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<v Speaker 2>has deep meaning and significance mentioning summer. I always remember

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<v Speaker 2>finally the summer ending. It was sad, but I was

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<v Speaker 2>excited about the new school year. A new book bag,

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<v Speaker 2>new clothes, new people I didn't dislike humans, then new subjects.

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<v Speaker 2>Fast forward these years later, I'm devastated this summer's ending.

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<v Speaker 2>Along the way, I learned new lessons when summer ends,

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<v Speaker 2>gone on the white pants for everyone, Just not me.

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<v Speaker 2>I've already added to my closet new black pants, black

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<v Speaker 2>cargo pants to be exact. Which I'll wear with a

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<v Speaker 2>light sweater, black sweater. Or I'm gonna wear with a

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<v Speaker 2>sport coat with black swede boots in a black sweater.

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<v Speaker 2>Very cool look. Yes, when I was little, I'm thinking

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<v Speaker 2>about new clothes or changing the pale. This whole thing

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<v Speaker 2>is still exciting. New is new In the fashion luxury world,

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<v Speaker 2>back to school always represented a huge spike in business.

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<v Speaker 2>You go to the stores Abercami packed, American Eagle, Pack,

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<v Speaker 2>Gap packed, even the off price guys TJ Max. This

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<v Speaker 2>time of year boom time, mid tier department stores, Coal's

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<v Speaker 2>and Macy's. Even luxury back to school shopping huge. A

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<v Speaker 2>tip TiO retailers out there. Put the salespeople in place,

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<v Speaker 2>get the registers manned it's September, It's back to school.

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<v Speaker 2>Everyone will change their clothes now. Not to be left out,

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<v Speaker 2>this is not the only thing that changed. The world

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<v Speaker 2>changed when I first started the radio showing podcasts are

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<v Speaker 2>excited for the September show. I remember September. I called

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<v Speaker 2>it out as the super Bowl for the fashion and

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<v Speaker 2>luxury industry. I pointed out that everyone in media was

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<v Speaker 2>lined up for Men's Fashion Week September. That's still happening,

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<v Speaker 2>but the world of media, particularly fashion media, has changed.

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<v Speaker 2>The September issue of Vogue was huge. I started one

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<v Speaker 2>show by dropping the magazine on my desk in the studio.

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<v Speaker 2>The sound was so loud it was like dropping a

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<v Speaker 2>brick off the Empire State Building. Nine hundred pages of

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<v Speaker 2>new ads, new photos, new models, new statements. And every

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<v Speaker 2>other magazine competed for the role of super Bowl leader. Harper's, Bizarre, Cosmopolitan,

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<v Speaker 2>l Vanity Fair, Men's, it was GQ and Esquire, every brand,

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<v Speaker 2>every designer fighting for position upfront in the magazines Vogue,

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<v Speaker 2>who did win the advertising super Bowl every year? That

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<v Speaker 2>was September. But I have to say there are no

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<v Speaker 2>more magazines. I love presenting my new marketing campaigns to

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<v Speaker 2>the company into the board. I loved even more seeing

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<v Speaker 2>everyone else's Today magazines do not exist. This is a

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<v Speaker 2>loss to the digital world. Consumers are losing these visuals,

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<v Speaker 2>and that impact hurts. I miss magazines. I miss commercials

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<v Speaker 2>that aren't about pharmaceuticals with stories that make me nauseous.

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<v Speaker 2>I can't take those commercials. I'd like to see some

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<v Speaker 2>fashion commercials back on TV. I miss fashion, but back

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<v Speaker 2>to school. Yes, September is the beginning of fall in

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<v Speaker 2>luxury fashion to jump into new business, a palette cleansing

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<v Speaker 2>at exciting time. Now when it comes to work, I

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<v Speaker 2>do not miss working. I do not miss doing. I

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<v Speaker 2>do not miss the human contact. I do not miss

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<v Speaker 2>the pressure of the field. I don't even miss the pay.

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<v Speaker 2>What I do miss is I used to be important,

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<v Speaker 2>particularly this time of year. Now, thank god, my sons are.

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<v Speaker 2>I get to live the excitement with them. Now. What

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<v Speaker 2>a switch. But I suppose that's the natural state of

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<v Speaker 2>things in terms of missing I do miss the perks

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<v Speaker 2>of being important, particularly in September. My front row box

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<v Speaker 2>at the US Open, my front row box at the Yankees,

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<v Speaker 2>my front row at Donna, Karen Calvin Klein or vtone

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<v Speaker 2>runway shows DK why run my shows? I miss visiting

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<v Speaker 2>stores anywhere in the world knowing my pictures are in

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<v Speaker 2>the back. So if I show up, they know who

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<v Speaker 2>I am. It's great for the ego. I'm allowed. No,

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<v Speaker 2>there is a feeling when you're recognized for your position

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<v Speaker 2>on a job well done. It's prices. We are identified

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<v Speaker 2>by what we do. Hi, I'm Mark Webber. What do

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<v Speaker 2>you do? Not everything? But it matters all this and more.

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<v Speaker 2>I think about each September, the week after Labor Day

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<v Speaker 2>in fashion known as back to school. So much has

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<v Speaker 2>changed in the world. Think about politics. Election Day used

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<v Speaker 2>to be a day. It's now election weeks. It's election

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<v Speaker 2>weeks away till we have the answers. Now I know

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<v Speaker 2>COVID forced mail in ballots. Can I ask why are

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<v Speaker 2>we still doing them? We were all supposed to sign

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<v Speaker 2>up and go to the ballot box. I should point

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<v Speaker 2>out in fashion that last week I mentioned in the

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<v Speaker 2>US Men's Open that I didn't like tank tops in

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<v Speaker 2>and I thought they were a deterioration at the US Open.

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<v Speaker 2>But I was wrong. I look now, for the rest

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<v Speaker 2>of the two weeks I plowed all the fashion I've seen,

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<v Speaker 2>it's exciting. It's same for the women, powerful women playing sports,

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<v Speaker 2>standing their ground in fashion. Wimbledon my favorite. It's all

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<v Speaker 2>white has its place, It's all pomp and circumstances. But

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<v Speaker 2>I did call it out and I wanted to correct

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<v Speaker 2>my pisions. I love Amazon. I bought their stock, but

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<v Speaker 2>when shopping comes, whenever I need something, I know they

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<v Speaker 2>have it, from toothpaste to car mats. Fashion not so

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<v Speaker 2>much I do miss looking around or all the stores

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<v Speaker 2>are closing or have closed. I recognize the importance of

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<v Speaker 2>brands and designers who put their names above their doors

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<v Speaker 2>and stand for who they are. It's one thing to

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<v Speaker 2>see Polo and Macy's and another to be at the

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<v Speaker 2>Mansion on seventy second Street. But while I'm mad at

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<v Speaker 2>seeing Polo in Woodbury Commons, the large outlet store gives

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<v Speaker 2>me a feeling of happiness knowing that the outlet industry,

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<v Speaker 2>factory direct retail, is alive and well for so many

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<v Speaker 2>global brands. I grew up in that industry as well

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<v Speaker 2>and was always proud to have my name over the doors.

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<v Speaker 2>Calvin Klein, Donna Karen Dky, Ezard van Usen, Yeah, the

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<v Speaker 2>world is changing. Brands are found anywhere and everywhere. I

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<v Speaker 2>think that's good as long as the quality retains its

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<v Speaker 2>integrity good word integrity. We need integrity. For instance, in pricing,

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<v Speaker 2>I don't want to buy a venues in White Dressers

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<v Speaker 2>and Macy's for twenty five dollars and they get home

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<v Speaker 2>and find it at nineteen ninety nine at Amazon. We

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<v Speaker 2>can't become an industry of doubt. Value is important, so

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<v Speaker 2>is understanding what you pay for. Using that example, a

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<v Speaker 2>twenty five dollars white van Us and shirt may be

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<v Speaker 2>the exact shirt that you'll find in Amazon or in

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<v Speaker 2>an outlet center at Woodbury for nineteen ninety nine. But

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<v Speaker 2>remember Macy's goes on sale quite often and they are

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<v Speaker 2>also in nineteen ninety nine, so you have to know

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<v Speaker 2>how to shop and win to shop. But even Mornportant

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<v Speaker 2>I mentioned Woodbury commons the outlet center. You invest time

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<v Speaker 2>to drive to Woodbury. Your time has value, so does

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<v Speaker 2>the price of gas. In fact, the manufacturer in this

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<v Speaker 2>case fan User is selling you directly without a middleman,

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<v Speaker 2>and that allows them the ability to discount the price

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<v Speaker 2>to you at nineteen ninety nine or even less. So

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<v Speaker 2>everyone's happy you get a great shirt at a great price,

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<v Speaker 2>you respect it for your willingness to invest your time,

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<v Speaker 2>and everyone financially benefits. Yet the world has changed, probably

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<v Speaker 2>for the better. I think, probably for the better, I hope.

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<v Speaker 2>But it is September, a huge month of change. Election

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<v Speaker 2>is around the corner. I do want a change in government,

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<v Speaker 2>whoever can deliver it. I want an office. This is

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<v Speaker 2>no popularity contest for me. I want less crime. I

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<v Speaker 2>want legal borders documenting the good guys from the bad guys.

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<v Speaker 2>I want less woke. I want more common sense. I

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<v Speaker 2>want international strength. It's dangerous out there. Russia is a

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<v Speaker 2>serious player that needs to reason with. China is too big,

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<v Speaker 2>too successful to be ignored. The Middle East can blow

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<v Speaker 2>up at any time and needs a strong hand. Who

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<v Speaker 2>is best to navigate our country? I want less inflation

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<v Speaker 2>and cheaper gas. I want cheaper everything, and please someone

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<v Speaker 2>as I hope for change. Bring us together. All of

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<v Speaker 2>us can agree to disagree and in the end appreciating

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<v Speaker 2>differing opinions, recognizing each other's point of view, and be

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<v Speaker 2>a united country. Oh hey, Mark, you have a phone call.

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<v Speaker 2>A phone call? Okay, what's up? Who's on? Is Mark?

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<v Speaker 2>Weber always in fashion.

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<v Speaker 3>This is Jesse Weber calling in from Jesse.

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<v Speaker 2>So where are you? So?

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<v Speaker 3>What did you say before you said you don't miss working.

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<v Speaker 3>I think miss working because I'm on vacation. I'm on

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<v Speaker 3>vacation in Italy right now.

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<v Speaker 2>Which part of Italy?

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<v Speaker 3>So I was in the lake Como region and now

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<v Speaker 3>Rome and I have a problem. I don't think I'm

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<v Speaker 3>coming home. I think I'm from now on. I'm going

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<v Speaker 3>to do this show with you with the six hour

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<v Speaker 3>time difference, because whatever we're doing in America, we're not

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<v Speaker 3>doing it right.

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<v Speaker 2>I think I need to stay here, hang out with

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<v Speaker 2>George Clooney.

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<v Speaker 3>It's funny. I saw his villa. We took a boat

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<v Speaker 3>tour and we saw his villa, and his villa is beautiful.

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<v Speaker 3>It's gorgeous. It's big, but surprisingly it's not the biggest

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<v Speaker 3>villa in Lake Como. It's not even the night villa.

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<v Speaker 2>Well, he voted a long time ago, and there are

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<v Speaker 2>a lot of rich people in the world.

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<v Speaker 3>But I take it. I take it in a heartbeat.

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<v Speaker 4>But it's that's in a magical place.

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<v Speaker 3>My gosh, you've been to lake Como, right, Yeah.

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<v Speaker 2>I have. I've been to everywhere in Italy, I guess,

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<v Speaker 2>but you know I never told you this that when

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<v Speaker 2>I went to Rome, I was so taken aback with Rome.

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<v Speaker 2>I was on a business trip. I said, you know,

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<v Speaker 2>I'm changing my name to Mark do Roma. And whenever

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<v Speaker 2>I would write in telex is a text, I would

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<v Speaker 2>sign them de Roma. And to this day, my closest

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<v Speaker 2>friend Stewart, if you ever hear him talk to me,

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<v Speaker 2>he calls me Doroma. And it stems back from the

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<v Speaker 2>early days of my travels to Rome.

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<v Speaker 3>I didn't know that that was what it was from.

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<v Speaker 3>I knew that that was your nickname.

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<v Speaker 2>Yeah, it was the way I signed all my telexis

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<v Speaker 2>and emails and everything. Doroma, Marco Doroma. Where are you now?

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<v Speaker 2>You're in Rome.

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<v Speaker 3>I'm in Rome. And you know it's interesting today I

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<v Speaker 3>visited the sistein Chapel, Vatican City, Saint Peter's Silica. We

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<v Speaker 3>had been there, you and I fifteen years ago when

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<v Speaker 3>you were on a business trip and you brought me.

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<v Speaker 3>And you know what's remarkable, it's all the same, nothing now.

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<v Speaker 2>Five hundred years.

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<v Speaker 3>Yeah, yeah, fifteen years. It hasn't changed. When reality, this

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<v Speaker 3>thing has been here for like five hundred.

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<v Speaker 2>And six hundred years amazing, amazing, history is incredible.

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<v Speaker 3>I missed have me on the trip, but it's great here.

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<v Speaker 2>That's what your wife is for, that's true. How are

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<v Speaker 2>the clones?

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<v Speaker 3>I don't want to miss The clothes are great. I

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<v Speaker 3>bought Nyvy swayed Low first, not from a department store,

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<v Speaker 3>not from a big store that but one of the

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<v Speaker 3>local stores, the boutique Italian stores. They fit me like

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<v Speaker 3>a glove. They're amazing. The quality here is incredible.

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<v Speaker 2>How's the food too good?

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<v Speaker 3>I'm gonna have to lull me back in the United States.

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<v Speaker 3>But it's actually I'm not really gaining weight, which is

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<v Speaker 3>so interesting because all the ingredients are so fresh. I

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<v Speaker 3>ate a whole pizza to myself yesterday and pasta that night,

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<v Speaker 3>and I haven't really gained weight.

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<v Speaker 2>You buy me anything.

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<v Speaker 3>I'm trying to buy you something. I know your shoe size.

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<v Speaker 3>I'm trying to buy you the shoes that might look

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<v Speaker 3>good on you. But you're a tough sell. I can't

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<v Speaker 3>get anything.

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<v Speaker 2>Yeah, don't worry about getting anything from me. And in

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<v Speaker 2>this case, everything you bought me this year for Father's Day,

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<v Speaker 2>my birthday, I returned.

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<v Speaker 3>Exactly by the way. Did you ever wear what I

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<v Speaker 3>bought you from Greece for my honeymoon?

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<v Speaker 2>No, but it was a beautiful shirt. I just don't

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<v Speaker 2>wear colors. It's a gorgeous shirt.

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<v Speaker 3>You're impossible to lie. I'll buy you a magnet. You

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<v Speaker 3>can put her on your refrigerator.

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<v Speaker 2>Look, if it's not black or white, I don't wear it.

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<v Speaker 2>Sometimes tan if it's really special. But you know, I

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<v Speaker 2>don't need anything. I have everything. Really, I don't need anything.

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<v Speaker 2>But thank you for thinking of me.

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<v Speaker 3>And no, of course, no, it's it's great. I'll be

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<v Speaker 3>home soon. But I didn't want to miss always in

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<v Speaker 3>fashion despite the time difference. How's been handling the show

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<v Speaker 3>without me?

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<v Speaker 2>You know, it's I'm getting used to it. You never

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<v Speaker 2>hear You're always busy. Now you're on vacation. I know,

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<v Speaker 2>like doing it alone. I prefer you have you. I'm

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<v Speaker 2>really excited that you called in. This is great.

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<v Speaker 3>If I can't make it into the studio, maybe this

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<v Speaker 3>is another way I can.

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<v Speaker 2>Maybe who's going to win for president?

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<v Speaker 3>I mean it's looking like Kamala Harris because that she

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<v Speaker 3>is the darling of the media, and she's the darling

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<v Speaker 3>of the left. Even though there's some serious question marks

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<v Speaker 3>in terms of what she's about, who she is. You

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<v Speaker 3>still don't even really know. She hasn't done a full

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<v Speaker 3>interview by herself. She has the debate coming up with

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<v Speaker 3>Donald Trump. If that doesn't get canceled, I think that

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<v Speaker 3>that's going to be a pivotal point in this election.

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<v Speaker 3>That could be a real big problem for her.

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<v Speaker 2>Well, she's changing the policy. She's into fracking in Pennsylvania.

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<v Speaker 2>Now she's into building a border wall for seven hundred

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<v Speaker 2>million dollars. All of a sudden, she's sounding like, oh,

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<v Speaker 2>and she's going to non tax tips, which was tums idea.

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<v Speaker 2>So she's doing a lot of flip flopping right now.

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<v Speaker 3>I get it. I get it. But you've said it

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<v Speaker 3>best before. There's such a hatred of Donald Trump. And

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<v Speaker 3>also I've said it before, he's his own worst enemy.

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<v Speaker 3>So if he doesn't do the minimum of what he

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<v Speaker 3>needs to do at the debate, this could be her election.

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<v Speaker 3>If he really just starts with the vendettas and the

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<v Speaker 3>gripes and he doesn't focus specifics, and he maybe is

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<v Speaker 3>a little too ugly in his attacks against Kamala Harris,

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<v Speaker 3>he's going to lose and he'll blame everybody else, but

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<v Speaker 3>in the end it would be his own fault.

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<v Speaker 2>Did you feel the American election at all? In Italy?

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<v Speaker 2>The people wear mega hats. Are they talking about her

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<v Speaker 2>in their country? They don't care.

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<v Speaker 4>Other than a store that sells little toy ducks that

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<v Speaker 4>has a Donald Trump duck like of duck and the

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<v Speaker 4>version of Donald Trump, there is absolutely no mention of

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<v Speaker 4>American politics.

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<v Speaker 2>Interesting. It just goes to show you we're will follow.

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<v Speaker 3>My wife and I were walking and we were outside

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<v Speaker 3>of i think some government building in Rome, and there's

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<v Speaker 3>a bunch of reporters and I think they were interviewing

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<v Speaker 3>some politician and we're in the background. So somewhere we

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<v Speaker 3>are on Italian television and it's this very big important politician,

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<v Speaker 3>government officials being interviewed in alien and irons.

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<v Speaker 2>So being that you're becoming famous, did anybody recognize you?

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<v Speaker 3>So funny you should say that we had a tour

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<v Speaker 3>guide for the Vatican and it was raining today. So

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<v Speaker 3>I'm wearing a hat and she picks us up and

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<v Speaker 3>we go in the car and I take my hat off.

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<v Speaker 3>She does a double takes and she goes, oh my goodness,

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<v Speaker 3>I didn't realize who you are. She goes, I used

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<v Speaker 3>to watch you all the time on Long Crime, the

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00:16:08.679 --> 00:16:12.080
<v Speaker 3>Alec Murack trial, and I was like, oh my gosh,

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<v Speaker 3>thousands of miles away, somebody knows me. It was incredible.

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<v Speaker 3>She was a big fan.

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<v Speaker 2>My son, Jesse. This is hysterical. All right, listen, it's

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<v Speaker 2>late there. I'm gonna let you go. Thank you for

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<v Speaker 2>calling in. Of course, listen in on the weekend. Back

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<v Speaker 2>to school, that's what we're talking about. Now. Gives me

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<v Speaker 2>the creeps, going back to school summer ending. But we'll say,

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<v Speaker 2>I got some things to talk about.

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<v Speaker 3>I'm trying not to think about it because I'm still

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<v Speaker 3>on vacation. But I love you and have a great

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<v Speaker 3>show without me, all right.

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<v Speaker 2>Be wellme regard to Steve the wife, so long. God's

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<v Speaker 2>the Haley With that as a backdrop, what a nice surprise.

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<v Speaker 2>We'll take a break tonight. It's back to school.

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<v Speaker 1>Always in fashion.

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<v Speaker 2>As one of the world's most celebrated fashion designers, Carl

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<v Speaker 2>Lagefeld was renowned for his aspirational and cutting edge approach

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<v Speaker 2>to style. His unique vision of shit comes to America

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<v Speaker 2>through car Lagofel Paris. He has women's collections men's collections

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<v Speaker 2>ready to wear, accessory, shoes and bags. The fashion house

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<v Speaker 2>Carlagofeld also offers a range of watches I wear in

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<v Speaker 2>premium fragrances. You can explore the car Lagofil collection at

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<v Speaker 2>car Lagofelparis dot com. But it's more than that, I

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<v Speaker 2>for one, love to shop. I love going around and

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<v Speaker 2>seeing what's happening and what catches my attention, what would

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<v Speaker 2>make me feel good to wear now. I don't wear

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<v Speaker 2>the women's wear obviously, but I can appreciate it, and

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<v Speaker 2>they look amazing. If you want to look right, you

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00:17:33.680 --> 00:17:36.240
<v Speaker 2>want to have clothes that fits you well. You want

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<v Speaker 2>to look like you're wearing something that's very expensive, that's

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<v Speaker 2>exclusive for you and yours. You can find it at

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<v Speaker 2>very affordable prices at Macy's Orcarlagofel dot com Paris. The

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<v Speaker 2>women's ready to wear fashion is extraordinary, as well as

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<v Speaker 2>the handbags and the shoes. I for one wear men's clothes,

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<v Speaker 2>unlike my appreciation of women's clothes. I'm a modern guy.

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<v Speaker 2>I'm wanna look current. I want to look the way

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<v Speaker 2>I want to feel. I go out at night, I'm

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<v Speaker 2>in black and Carlagofel is my buddy. Cals are great,

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<v Speaker 2>They fit great, and they have little tweaks and touches,

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<v Speaker 2>whether it's a stripe on the sleeve or button at

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<v Speaker 2>the neck or on the shoulder. There's a lot of

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<v Speaker 2>details that go into Carlagafel because he's always been, he

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<v Speaker 2>always had been one of the world's great designers, and

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<v Speaker 2>this legacy and goes on and on. I can't speak

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<v Speaker 2>enough about it except to say to you, you want

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<v Speaker 2>to feel good about yourself. You want to know that

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<v Speaker 2>you're dressing properly. You want to clothes that fits you well.

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<v Speaker 2>Carl Lagafeld Paris at Macy's Orcarlagafel dot com. A favorite

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<v Speaker 2>brand has always been ISOD. My company at one time

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<v Speaker 2>bought that brand. The CEO of the company handed it

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<v Speaker 2>to me and said, you better make it work. And

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<v Speaker 2>I put everything in my career to make ISOD work,

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<v Speaker 2>and I fell in love with that brand, and to

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<v Speaker 2>this day it is one of the most exciting endeavors

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<v Speaker 2>I've ever got involved with. Isod is an incredibly strong

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<v Speaker 2>golf brand. If you play golf, if you play tennis

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<v Speaker 2>for that matter, they make a great polo shirts. I

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00:19:08.759 --> 00:19:14.359
<v Speaker 2>mean great, They're fit perfect. The material is unique because

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<v Speaker 2>it's a PK fabric that waffle weave you see, and

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00:19:17.960 --> 00:19:21.079
<v Speaker 2>it's made of a blend of cotton and microfiber that

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<v Speaker 2>allows you to stretch. And very often they are treated

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<v Speaker 2>with solar protection as well, so they stretch, they're comfortable,

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<v Speaker 2>and they breathe well. And one thing about Isaac, they

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<v Speaker 2>always fit. They'll never tug on you. You put it

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<v Speaker 2>in your waist, they'll fit you great. The colors, patterns

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<v Speaker 2>are sensational. Now I will also tell you Isaac makes

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<v Speaker 2>great shorts and great golf pants. You're a golfer and

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<v Speaker 2>you want to look good. You don't have to think

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<v Speaker 2>about how do I look. You want to think about

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<v Speaker 2>how you play, not how you feel. Isaad is the

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<v Speaker 2>brand for you. I know I was there when it

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<v Speaker 2>was created. The strategy behind that brand is brilliant. It's

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<v Speaker 2>one of my my favorite brands. While I talk about it,

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<v Speaker 2>I should tell you about the men's sportswear. ISOD wasn't

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<v Speaker 2>enough being a golf brand. It wasn't enough being just

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<v Speaker 2>great polo shirts with logos, without logos, incredible branded story

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<v Speaker 2>and history. ISOD makes salt weather programs. They have great

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<v Speaker 2>printed woven shirts, short sleeves that look excellent with colors,

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<v Speaker 2>excellent with shorts, excellent with cotton pants of which they

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<v Speaker 2>also make this whole salt order relaxed line from ISO,

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<v Speaker 2>whether it be fleece, cotton sweaters, knit polos, woven shirts

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00:20:38.759 --> 00:20:42.079
<v Speaker 2>and pants of a range of colors and fabrics that

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<v Speaker 2>are perfect for a guy wants to go casually in

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<v Speaker 2>the spring and summer of this year. And here's the thing,

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<v Speaker 2>ISOD is affordable. Everyone listening to me talk about this

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<v Speaker 2>brand can afford to buy it and know that there

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00:20:59.200 --> 00:21:01.359
<v Speaker 2>are a lot of other brands that also have a

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<v Speaker 2>look like ISID. Although I don't believe it's fun as

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<v Speaker 2>eyeside is. The brand has a lot of energy in it,

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<v Speaker 2>but at the price points no one can compete. You

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<v Speaker 2>can find isyesa at your leading retails and online at

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<v Speaker 2>isid dot com. Talk to you later, guys. I wish

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<v Speaker 2>you are very happy spring in summer, and I help

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<v Speaker 2>you by telling you if you were ISESID, you're going

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<v Speaker 2>to look great.

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<v Speaker 1>Welcome back to it always in fashion, here's your host,

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<v Speaker 1>Mark webber.

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<v Speaker 2>Tonight, I'm thinking about September. It's back to school term

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<v Speaker 2>we use in the fashion industry to I guess call

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<v Speaker 2>out the fact that this is the time of year

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<v Speaker 2>that everyone goes back to school dates back to when

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00:21:43.480 --> 00:21:45.799
<v Speaker 2>you had to buy all those kids and rewardrobe everything.

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<v Speaker 2>But everyone else ends the summer, starts to fall, thinks

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<v Speaker 2>about their new wardrobe, thinks about what they're going to

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<v Speaker 2>do with themselves for the rest of their life. Because

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00:21:54.759 --> 00:21:57.279
<v Speaker 2>everyone gets a chance to reboot and be whoever you

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<v Speaker 2>want to be. We get a little more serious because

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<v Speaker 2>when out on the beach, so it's back to school

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<v Speaker 2>and lot going on. That's some things I wanted to

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<v Speaker 2>talk about. The first of all is James Carville, the

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<v Speaker 2>political pundit that you see on the Democratic TV. James

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<v Speaker 2>Carvill interesting guys, unusual looking guy, but extraordinarily smart, and

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<v Speaker 2>I always liked him. In fact, in fact, one of

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<v Speaker 2>my most important speeches when I received the American Image

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<v Speaker 2>Awards Man of the Year award, I used to quote

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<v Speaker 2>from him, and it was I was talking about the

416
00:22:31.039 --> 00:22:33.920
<v Speaker 2>industry and how thankful I was to be, and I said,

417
00:22:34.279 --> 00:22:37.759
<v Speaker 2>I get paid for my heart, but I throw in

418
00:22:37.839 --> 00:22:40.920
<v Speaker 2>my head for free. And it became a thing with me.

419
00:22:41.000 --> 00:22:42.400
<v Speaker 2>I liked it and I really felt good, and it

420
00:22:42.400 --> 00:22:44.960
<v Speaker 2>came from James Carville. Anyway, the other night I saw

421
00:22:45.039 --> 00:22:49.039
<v Speaker 2>him being interviewed on Hannity, and even though he's from

422
00:22:49.119 --> 00:22:54.240
<v Speaker 2>the left, he's always been fair politically. When he was

423
00:22:54.240 --> 00:22:58.559
<v Speaker 2>interviewed with Hannity, he was asked about the border, and

424
00:22:58.640 --> 00:23:01.960
<v Speaker 2>he said he agreed that the Biden administration and the

425
00:23:01.960 --> 00:23:06.039
<v Speaker 2>old Democratic Party did not handle the border properly, that

426
00:23:06.079 --> 00:23:08.440
<v Speaker 2>we had a problem, it needed to be fixed, that

427
00:23:08.519 --> 00:23:10.920
<v Speaker 2>we had the wall, it was in good shape, and

428
00:23:10.960 --> 00:23:13.400
<v Speaker 2>it was a mistake the way they handled it. But

429
00:23:13.480 --> 00:23:17.480
<v Speaker 2>then when they got into the economy, he slanted the truth.

430
00:23:17.519 --> 00:23:20.119
<v Speaker 2>And it really really bothered me because I know how

431
00:23:20.119 --> 00:23:24.279
<v Speaker 2>smart he is, and he said Biden inherited a horrible

432
00:23:24.319 --> 00:23:29.759
<v Speaker 2>economy and he fixed it. Let's be honest. Donald Trump,

433
00:23:29.759 --> 00:23:32.839
<v Speaker 2>when he was president, in his first three years, built

434
00:23:32.880 --> 00:23:36.000
<v Speaker 2>the strongest economy in the United States in fifty years.

435
00:23:36.000 --> 00:23:40.000
<v Speaker 2>We were leading the world. Everyone was thriving, wages were

436
00:23:40.039 --> 00:23:44.599
<v Speaker 2>going up, Unemployment was non existent, everyone was doing well,

437
00:23:44.640 --> 00:23:49.400
<v Speaker 2>everyone was spending, everyone was happening. His policies worked, and

438
00:23:49.480 --> 00:23:53.839
<v Speaker 2>then COVID COVID, we closed the country. How could the

439
00:23:53.839 --> 00:23:58.200
<v Speaker 2>economy do well? The whole business world was shut down.

440
00:23:58.279 --> 00:24:01.839
<v Speaker 2>People were locked in their homes. So, of course, by

441
00:24:01.880 --> 00:24:06.119
<v Speaker 2>the time Biden became president and the country opened up,

442
00:24:06.880 --> 00:24:09.319
<v Speaker 2>there was a boom time in the United States. There

443
00:24:09.400 --> 00:24:12.240
<v Speaker 2>was pent up demand. People were excited to get out

444
00:24:12.279 --> 00:24:14.599
<v Speaker 2>of the house, they were excited to go out and eat,

445
00:24:14.640 --> 00:24:19.359
<v Speaker 2>they were excited to go anywhere. And Biden inherited this demand.

446
00:24:19.680 --> 00:24:24.519
<v Speaker 2>There's an extraordinary time. Can't give Biden credit for that.

447
00:24:25.720 --> 00:24:28.839
<v Speaker 2>If he inherited the worst, he inherited this demand also.

448
00:24:29.920 --> 00:24:34.799
<v Speaker 2>So when I listened to James Carville, I was very disappointed.

449
00:24:35.279 --> 00:24:37.640
<v Speaker 2>Come on, James Carvill, We're in enough trouble without you

450
00:24:37.680 --> 00:24:43.839
<v Speaker 2>putting spin anyway. Politics aside, It's back to school. I

451
00:24:43.880 --> 00:24:45.720
<v Speaker 2>want to talk about business. I want to talk about

452
00:24:45.720 --> 00:24:48.160
<v Speaker 2>all the brands in my industry. I've been shopping a lot,

453
00:24:48.400 --> 00:24:51.839
<v Speaker 2>going in stores looking what's going on. Tell you the truth,

454
00:24:51.839 --> 00:24:55.599
<v Speaker 2>I'm unimpressed. First of all, it's mostly spring merchandise in

455
00:24:55.640 --> 00:24:59.319
<v Speaker 2>the stores. They haven't transitioned to fall quickly enough, and

456
00:24:59.359 --> 00:25:02.680
<v Speaker 2>I don't know what's go going on. It's September. People

457
00:25:02.720 --> 00:25:06.680
<v Speaker 2>don't need short sleeve shirts. People want sweaters. They want

458
00:25:06.720 --> 00:25:09.079
<v Speaker 2>to see what's new. I'm looking at these stores and

459
00:25:09.079 --> 00:25:12.759
<v Speaker 2>I'm wondering who's who, What's what I often think about,

460
00:25:12.759 --> 00:25:17.680
<v Speaker 2>and I talk about the difference between Asia, Europe and here.

461
00:25:18.720 --> 00:25:21.400
<v Speaker 2>The big companies in Asia, like here, very often were

462
00:25:21.960 --> 00:25:26.240
<v Speaker 2>started by families. There was a Toyomenka family or a

463
00:25:26.279 --> 00:25:29.799
<v Speaker 2>Toyota family. There are people who built these companies and

464
00:25:29.839 --> 00:25:32.119
<v Speaker 2>the Asians in general, I spent a lot of time

465
00:25:32.160 --> 00:25:35.759
<v Speaker 2>in Hong Kong and China. These are entrepreneurs who started

466
00:25:35.799 --> 00:25:39.359
<v Speaker 2>companies with a goal that they would build something and

467
00:25:39.440 --> 00:25:41.960
<v Speaker 2>pass it on to the next generation, who'd pass it

468
00:25:42.000 --> 00:25:44.599
<v Speaker 2>on to the next generation, et cetera, et cetera, et cetera.

469
00:25:45.640 --> 00:25:48.920
<v Speaker 2>And you would be working with the second, third, or

470
00:25:48.920 --> 00:25:53.319
<v Speaker 2>fourth generation of entrepreneurs in a family. And therefore they

471
00:25:53.359 --> 00:25:59.200
<v Speaker 2>were always worried about legacy. Each succeeding family CEO or

472
00:25:59.279 --> 00:26:02.920
<v Speaker 2>president to hand off their healthy company to their son

473
00:26:03.039 --> 00:26:05.519
<v Speaker 2>or daughter and on and on, and that's what they

474
00:26:05.559 --> 00:26:08.079
<v Speaker 2>cared about. So they were making decisions for the long

475
00:26:08.160 --> 00:26:12.039
<v Speaker 2>term and making decisions based on what was best for

476
00:26:12.079 --> 00:26:15.000
<v Speaker 2>the business, and I had to applaud them for that.

477
00:26:15.640 --> 00:26:18.000
<v Speaker 2>In the European sector, when I got to luxury, I

478
00:26:18.079 --> 00:26:22.119
<v Speaker 2>learned a lot about luxury companies. They were all about strategy,

479
00:26:22.559 --> 00:26:26.759
<v Speaker 2>all about identifying what a brand represents. If I asked

480
00:26:26.799 --> 00:26:30.680
<v Speaker 2>you what created Hermez, I don't know if you would

481
00:26:30.720 --> 00:26:35.880
<v Speaker 2>realize that Hermez were really people that built saddles and

482
00:26:35.960 --> 00:26:39.480
<v Speaker 2>bridles for horses. So when you see them, there's always leather,

483
00:26:39.559 --> 00:26:43.839
<v Speaker 2>there's always accessories that have something to deal with the horse,

484
00:26:43.920 --> 00:26:47.400
<v Speaker 2>to stir up some of the other intricacies of horse riding.

485
00:26:47.960 --> 00:26:51.839
<v Speaker 2>But Hermez was built on coach building, whereas my friends

486
00:26:51.839 --> 00:26:55.960
<v Speaker 2>at VITONE were built on travel and luggage, and while

487
00:26:56.000 --> 00:27:00.799
<v Speaker 2>they both expanded their businesses dramatically, they never forgot what

488
00:27:00.880 --> 00:27:05.599
<v Speaker 2>their legacy was and how they would continue the luxury business.

489
00:27:06.079 --> 00:27:10.559
<v Speaker 2>My friends at lv I learned never put merchandise on sale.

490
00:27:10.680 --> 00:27:14.680
<v Speaker 2>They're all about strategy, and the strategy at LV Louis

491
00:27:14.720 --> 00:27:18.279
<v Speaker 2>Vuton is that when someone invests in one of the handbags,

492
00:27:18.279 --> 00:27:21.279
<v Speaker 2>the value of it will never go down, and therefore

493
00:27:21.319 --> 00:27:24.920
<v Speaker 2>they made determinations never to have sales in louisviutone merchandise.

494
00:27:25.319 --> 00:27:29.119
<v Speaker 2>So they watch their inventories very closely, and if in

495
00:27:29.200 --> 00:27:32.799
<v Speaker 2>fact they have a problem, their inclination, if they don't

496
00:27:32.799 --> 00:27:35.359
<v Speaker 2>give their own workers a chance to buy it, is

497
00:27:35.400 --> 00:27:38.440
<v Speaker 2>to destroy it rather than to have sales, but the

498
00:27:38.559 --> 00:27:44.440
<v Speaker 2>key to their longevity was positioning it forever understanding. No

499
00:27:44.480 --> 00:27:47.240
<v Speaker 2>matter what they do, they had to understand the DNA,

500
00:27:47.799 --> 00:27:51.240
<v Speaker 2>never veer from it, build upon it, but never forget

501
00:27:51.279 --> 00:27:55.160
<v Speaker 2>what they represent and stay true to themselves. Man of

502
00:27:55.200 --> 00:27:59.319
<v Speaker 2>them be it. You know, it's interesting. My favorite luxury

503
00:27:59.359 --> 00:28:03.839
<v Speaker 2>story is not about luxury, it's about Costco. I'll never forget.

504
00:28:04.000 --> 00:28:07.279
<v Speaker 2>I was at dk and Y, which was owned by

505
00:28:07.279 --> 00:28:10.880
<v Speaker 2>elvim Age, Leuviton, Mobo Hennessy, and I was selling Costco.

506
00:28:11.720 --> 00:28:16.319
<v Speaker 2>I was selling them jeans. Jeans was the entry into

507
00:28:16.480 --> 00:28:21.160
<v Speaker 2>DKNY that the least expensive, most successible product to anywhere

508
00:28:21.200 --> 00:28:24.880
<v Speaker 2>in the world for DKY or Donna Karen was the Genes.

509
00:28:25.400 --> 00:28:27.880
<v Speaker 2>They were twenty five to thirty five dollars at the time,

510
00:28:28.000 --> 00:28:31.119
<v Speaker 2>and when you look at DKY and Donna Karen, you

511
00:28:31.119 --> 00:28:33.880
<v Speaker 2>know Donna was making dressers that could be ten thousand dollars.

512
00:28:34.480 --> 00:28:38.160
<v Speaker 2>So the entry into luxury was through Genes and Costco

513
00:28:38.240 --> 00:28:40.960
<v Speaker 2>had a huge interest and we had a great, great

514
00:28:41.359 --> 00:28:44.039
<v Speaker 2>jeans team at the time. There were two women who

515
00:28:44.119 --> 00:28:49.599
<v Speaker 2>ran the DKY jeans business, Christa and Gale, both consummate professionals,

516
00:28:49.720 --> 00:28:53.160
<v Speaker 2>and we built a nice business. Thirty million dollar business.

517
00:28:53.160 --> 00:28:55.720
<v Speaker 2>One day, I get a call from someone in corporate.

518
00:28:55.880 --> 00:29:00.200
<v Speaker 2>Why are you selling Costco? I said, because they pay

519
00:29:00.240 --> 00:29:02.960
<v Speaker 2>us a lot of money. We make a lot of money.

520
00:29:03.680 --> 00:29:07.000
<v Speaker 2>The merchandise comes in on pallets, they put it out

521
00:29:07.000 --> 00:29:09.920
<v Speaker 2>on a table. In three weeks it's gone. Nobody remembers

522
00:29:09.960 --> 00:29:12.160
<v Speaker 2>it was there except when they see it. They want

523
00:29:12.160 --> 00:29:14.240
<v Speaker 2>the brand and that customer will pay for it, and

524
00:29:14.279 --> 00:29:16.680
<v Speaker 2>it was an extraordinary business. They said, well, we don't

525
00:29:16.720 --> 00:29:18.920
<v Speaker 2>want you selling Costco anymore. We don't think it's right

526
00:29:18.960 --> 00:29:22.720
<v Speaker 2>for the brand. And I said, can I remind you

527
00:29:23.519 --> 00:29:26.400
<v Speaker 2>that one of the largest companies within the group is

528
00:29:26.440 --> 00:29:30.400
<v Speaker 2>wine and Spirits, and the largest user of wine and

529
00:29:30.519 --> 00:29:34.160
<v Speaker 2>champagne in the United States was Costco. Well that's different.

530
00:29:34.920 --> 00:29:38.480
<v Speaker 2>We don't believe that your brand belongs in Costco. I said,

531
00:29:38.519 --> 00:29:39.920
<v Speaker 2>you know, we're going to lose a lot of profit

532
00:29:39.960 --> 00:29:41.920
<v Speaker 2>if we pull out of there, because it's a nice,

533
00:29:42.000 --> 00:29:45.160
<v Speaker 2>clean business. We respect the customer, we respect the way

534
00:29:45.160 --> 00:29:47.759
<v Speaker 2>the merchandise is handled. Are you sure. We're sure. We

535
00:29:47.759 --> 00:29:50.799
<v Speaker 2>don't think it's in keeping with the brand at the time,

536
00:29:51.200 --> 00:29:54.000
<v Speaker 2>so we pulled from Costco. They understood. They were upset.

537
00:29:54.119 --> 00:29:56.759
<v Speaker 2>We had a relationship with them as a company because

538
00:29:56.759 --> 00:29:59.200
<v Speaker 2>of wine and spirits, and we moved on a few

539
00:29:59.200 --> 00:30:02.759
<v Speaker 2>months later, We're in our financial meetings in Paris in

540
00:30:02.799 --> 00:30:04.920
<v Speaker 2>the boardroom and I share with them the results of

541
00:30:04.960 --> 00:30:07.359
<v Speaker 2>the company. And I took a huge hit because we

542
00:30:07.440 --> 00:30:11.160
<v Speaker 2>gave up the thirty million dollars in Costco. And I said, well,

543
00:30:11.160 --> 00:30:13.279
<v Speaker 2>why'd you do that? And I said, because I was

544
00:30:13.359 --> 00:30:15.960
<v Speaker 2>told to. And then they started whispering on the other

545
00:30:16.039 --> 00:30:19.480
<v Speaker 2>side of the corporate table. And after looking at the results,

546
00:30:19.839 --> 00:30:23.319
<v Speaker 2>they said to me, can you get it back? And

547
00:30:23.400 --> 00:30:25.799
<v Speaker 2>I scratched my head. You know, it's June, we're having

548
00:30:25.839 --> 00:30:28.839
<v Speaker 2>financial meetings. The big season is Christmas, in New Year's

549
00:30:28.880 --> 00:30:31.119
<v Speaker 2>and a holiday. How are we going to do this?

550
00:30:31.200 --> 00:30:33.039
<v Speaker 2>And I looked at christ and I looked at Gail,

551
00:30:33.160 --> 00:30:35.400
<v Speaker 2>and I said, can we get it back? They said,

552
00:30:35.440 --> 00:30:37.880
<v Speaker 2>we can try, and I saw it. These two women

553
00:30:37.920 --> 00:30:41.880
<v Speaker 2>do something that was incredibly exciting. How they went back

554
00:30:41.920 --> 00:30:44.920
<v Speaker 2>with their relationships and the right spin and we made

555
00:30:44.960 --> 00:30:47.359
<v Speaker 2>an era and we want to be Costco forever. Blah

556
00:30:47.400 --> 00:30:50.400
<v Speaker 2>blah blah. Whatever they sell, and we recreated the business

557
00:30:50.400 --> 00:30:54.119
<v Speaker 2>and we pretty much picked up everything we lost. But

558
00:30:54.480 --> 00:30:57.279
<v Speaker 2>generally speaking, I explained to you how European companies think,

559
00:30:57.319 --> 00:31:01.039
<v Speaker 2>and how do we Americans think. We're more about survival.

560
00:31:01.720 --> 00:31:04.440
<v Speaker 2>We're not about what the future is. We don't stand

561
00:31:04.519 --> 00:31:07.079
<v Speaker 2>up long for what we believe in. We don't man up.

562
00:31:07.440 --> 00:31:09.440
<v Speaker 2>We just do what the next quarter will say. And

563
00:31:09.480 --> 00:31:13.039
<v Speaker 2>I'm very concerned about that. Now. There are some companies,

564
00:31:13.119 --> 00:31:16.480
<v Speaker 2>of course. You look at Torry Birch and American Company. She's

565
00:31:16.519 --> 00:31:19.960
<v Speaker 2>protecting her brand. You look at Ralph Lauren, he's protecting

566
00:31:20.000 --> 00:31:24.839
<v Speaker 2>a brand. But by and large, most of the brands,

567
00:31:25.519 --> 00:31:28.759
<v Speaker 2>and even designers to a degree, But most of the

568
00:31:28.759 --> 00:31:30.960
<v Speaker 2>brands that are made in America. When I say made

569
00:31:30.960 --> 00:31:35.240
<v Speaker 2>in American, I mean American origin, not necessarily manufactured, are

570
00:31:35.240 --> 00:31:39.839
<v Speaker 2>playing games with their distribution. They're making decisions for the

571
00:31:39.880 --> 00:31:42.920
<v Speaker 2>brand that may or may not be right. And a

572
00:31:43.000 --> 00:31:46.519
<v Speaker 2>lot of these American people now are changing the future

573
00:31:46.599 --> 00:31:51.960
<v Speaker 2>of our industry. They're changing what the brands represent. There's

574
00:31:52.000 --> 00:31:56.480
<v Speaker 2>a lot of investment banking in the peril and luxury sector,

575
00:31:57.000 --> 00:31:59.920
<v Speaker 2>and they're in it for one reason, the right reason,

576
00:32:00.240 --> 00:32:03.359
<v Speaker 2>I think, to make money. But they're in and they're out.

577
00:32:03.400 --> 00:32:06.119
<v Speaker 2>They buy companies, they pump them up, they sell them,

578
00:32:06.119 --> 00:32:09.400
<v Speaker 2>and they move on. But companies are supposed to be

579
00:32:09.519 --> 00:32:11.839
<v Speaker 2>there forever, they're supposed to last. To test the time

580
00:32:11.880 --> 00:32:16.039
<v Speaker 2>and sometimes making financial decisions instead of long term strategic

581
00:32:16.119 --> 00:32:20.680
<v Speaker 2>decisions doesn't work. So I am afraid of the future

582
00:32:20.880 --> 00:32:23.720
<v Speaker 2>for our industry when I sit here and talk. Now,

583
00:32:23.759 --> 00:32:29.559
<v Speaker 2>the good news is we all need clothes. So what

584
00:32:29.680 --> 00:32:32.799
<v Speaker 2>is the future of our business? I can tell you

585
00:32:32.880 --> 00:32:36.680
<v Speaker 2>all the luxury companies have their own retail stores. You

586
00:32:36.759 --> 00:32:40.279
<v Speaker 2>see their names above their door. They have full control

587
00:32:40.359 --> 00:32:44.400
<v Speaker 2>of their assortments and they're building a future. Then there

588
00:32:44.440 --> 00:32:47.480
<v Speaker 2>are other brands that might not necessarily be luxury, but

589
00:32:47.519 --> 00:32:50.960
<v Speaker 2>are doing the same things. You look at Lacoste their

590
00:32:51.000 --> 00:32:53.759
<v Speaker 2>own doors, they name them of the doors. They have

591
00:32:54.039 --> 00:32:58.359
<v Speaker 2>their own stores, look at guests, same thing. They have

592
00:32:58.440 --> 00:33:02.920
<v Speaker 2>their own stores. They may also have shops within other

593
00:33:03.039 --> 00:33:06.200
<v Speaker 2>department stores that they feel the right level of department

594
00:33:06.240 --> 00:33:09.359
<v Speaker 2>store to sell the price points and to the customer

595
00:33:09.400 --> 00:33:12.519
<v Speaker 2>who'd be interested in their brands. You walk into Bloomingdale's,

596
00:33:12.559 --> 00:33:15.000
<v Speaker 2>it's a great store. It's a compilation of brands. I

597
00:33:15.039 --> 00:33:17.480
<v Speaker 2>love Theory. They're one of my favorites. They always are

598
00:33:17.480 --> 00:33:19.799
<v Speaker 2>in Bloomingdale's. They look good. They have their own shops.

599
00:33:20.480 --> 00:33:23.799
<v Speaker 2>All Saints, which began as a great retail concept you

600
00:33:23.839 --> 00:33:28.440
<v Speaker 2>could find wholestsale or in department stores. Bloomingdale's, Macy's looking

601
00:33:28.480 --> 00:33:31.240
<v Speaker 2>great in their own image with their own stores. They're

602
00:33:31.279 --> 00:33:34.519
<v Speaker 2>doing the right thing to protect the brand, but overall

603
00:33:34.720 --> 00:33:37.359
<v Speaker 2>I'm worried about the future of the brand and the

604
00:33:37.400 --> 00:33:41.640
<v Speaker 2>future of retail is omni channel. Now, if I asked

605
00:33:42.039 --> 00:33:44.319
<v Speaker 2>most of you out there what is omni channel, you

606
00:33:44.359 --> 00:33:48.200
<v Speaker 2>wouldn't realize what omni channel is and what omnichannel is

607
00:33:48.359 --> 00:33:52.000
<v Speaker 2>is a combination of all the above with the added

608
00:33:52.039 --> 00:33:57.279
<v Speaker 2>benefit of e commerce. There's no question buying online, sitting

609
00:33:57.359 --> 00:34:00.799
<v Speaker 2>on your phone at home shopping is huge and is

610
00:34:00.839 --> 00:34:07.440
<v Speaker 2>having a major impact on the results of retail stores alone.

611
00:34:07.559 --> 00:34:12.280
<v Speaker 2>But I will tell you e commerce online shopping is retail.

612
00:34:13.159 --> 00:34:19.840
<v Speaker 2>It's just in a ethereal store. It doesn't exist except online.

613
00:34:20.519 --> 00:34:23.559
<v Speaker 2>My favorite story again is when I learned about omni

614
00:34:23.679 --> 00:34:26.760
<v Speaker 2>channel goes back to Macy's, who, in myself, is one

615
00:34:26.800 --> 00:34:29.599
<v Speaker 2>of my favorite stores in the world. I'm concerned their

616
00:34:29.599 --> 00:34:32.760
<v Speaker 2>financial results have not been good. They just missed their

617
00:34:32.840 --> 00:34:35.840
<v Speaker 2>numbers on the last quarter, and everyone's talking gloom and

618
00:34:35.880 --> 00:34:39.000
<v Speaker 2>doom again and they have the hawks surrounding them looking

619
00:34:39.039 --> 00:34:41.400
<v Speaker 2>to buy it and turn it into a real estate venture.

620
00:34:41.800 --> 00:34:45.159
<v Speaker 2>And I need Macy's. We all need Macy's. Matter of fact,

621
00:34:45.199 --> 00:34:48.719
<v Speaker 2>if I was Macy's, all my ads, I'd put it

622
00:34:48.719 --> 00:34:52.960
<v Speaker 2>in whatever newspaper, whatever online availability is, even on TV,

623
00:34:53.239 --> 00:34:56.360
<v Speaker 2>I would list the brands because that's what they are,

624
00:34:56.719 --> 00:34:59.719
<v Speaker 2>and that's what i'd sell against because nobody else can

625
00:34:59.719 --> 00:35:04.320
<v Speaker 2>do that. But Macy's omni channel goes back to I

626
00:35:04.360 --> 00:35:06.840
<v Speaker 2>moved into a new house and my wife and I

627
00:35:06.920 --> 00:35:11.000
<v Speaker 2>needed dishes China they call it, but dishes and where

628
00:35:11.000 --> 00:35:12.760
<v Speaker 2>to buy them? And I went to Bloomingdale's. They had

629
00:35:12.760 --> 00:35:15.199
<v Speaker 2>a nice assortment, and I went to various different stores.

630
00:35:15.239 --> 00:35:17.519
<v Speaker 2>I even went to bed Beth and Beyond at the

631
00:35:17.519 --> 00:35:20.079
<v Speaker 2>time didn't have a nice assortment. I went into Macy's

632
00:35:20.119 --> 00:35:23.239
<v Speaker 2>and they had an incredible assortment. And at the time

633
00:35:23.639 --> 00:35:26.199
<v Speaker 2>what really excited me was Martha Stewart. They had these

634
00:35:26.239 --> 00:35:31.000
<v Speaker 2>beautiful white dishes and twenty different choices of shape and size.

635
00:35:31.000 --> 00:35:34.920
<v Speaker 2>They were relatively inexpensive. But my wife wasn't with me,

636
00:35:35.639 --> 00:35:38.039
<v Speaker 2>so I called her on the cell phone and I

637
00:35:38.119 --> 00:35:41.239
<v Speaker 2>put it on FaceTime and I let see what I

638
00:35:41.400 --> 00:35:43.800
<v Speaker 2>liked and whether she liked it, and she said, I

639
00:35:43.880 --> 00:35:47.400
<v Speaker 2>love it. So that weekend we went to the Macy

640
00:35:47.480 --> 00:35:50.039
<v Speaker 2>store in our neighborhood and there was a great woman

641
00:35:50.159 --> 00:35:52.239
<v Speaker 2>working there, and she took us through and I showed

642
00:35:52.280 --> 00:35:54.519
<v Speaker 2>her the video that I had taken the things. She liked.

643
00:35:54.559 --> 00:35:56.800
<v Speaker 2>She took me into Martha's Stewart and she's plained, we

644
00:35:56.840 --> 00:35:59.039
<v Speaker 2>got all of this for you. I said, how am

645
00:35:59.079 --> 00:36:01.719
<v Speaker 2>I going to carry a setting for twelve of all

646
00:36:01.760 --> 00:36:03.679
<v Speaker 2>the stuff? She says, You're not going to carry anything.

647
00:36:04.079 --> 00:36:06.840
<v Speaker 2>We're going to send it all to your house. I said,

648
00:36:06.840 --> 00:36:08.800
<v Speaker 2>how's that going to work? She said, well, first of all,

649
00:36:09.480 --> 00:36:12.320
<v Speaker 2>we have five hundred stores, and we look at our

650
00:36:12.400 --> 00:36:15.599
<v Speaker 2>five hundred stores as warehouses, not just stores where you

651
00:36:15.639 --> 00:36:18.880
<v Speaker 2>can come in shop. We will get this plate or

652
00:36:18.880 --> 00:36:21.440
<v Speaker 2>that plate, or this fork or that fork or whatever

653
00:36:21.480 --> 00:36:23.800
<v Speaker 2>it is, the glass you want, we will go into

654
00:36:23.840 --> 00:36:26.480
<v Speaker 2>our system, and if it takes five or ten different

655
00:36:26.519 --> 00:36:29.400
<v Speaker 2>stores to put the assortment together, it's all going to

656
00:36:29.440 --> 00:36:32.400
<v Speaker 2>be mailed to central locations and they in turn will

657
00:36:32.440 --> 00:36:34.920
<v Speaker 2>ship them to you and you'll have full sets. And

658
00:36:34.960 --> 00:36:38.360
<v Speaker 2>I have to tell you he worked exactly as she

659
00:36:38.599 --> 00:36:41.840
<v Speaker 2>said it would. We got full service for twelve. It

660
00:36:41.880 --> 00:36:45.719
<v Speaker 2>came in three different shipments from three different stores. But

661
00:36:45.760 --> 00:36:49.519
<v Speaker 2>it came in perfectly. And that, my friends, is omni

662
00:36:49.639 --> 00:36:53.320
<v Speaker 2>channel the inline experience in the store to look at

663
00:36:53.360 --> 00:36:55.880
<v Speaker 2>it all, and then the shipment's coming from either the

664
00:36:55.960 --> 00:37:00.480
<v Speaker 2>stores or from their warehouses for in commerce brilliantly. And

665
00:37:00.519 --> 00:37:03.239
<v Speaker 2>that's the future of retail. When I worry about the future,

666
00:37:03.960 --> 00:37:06.800
<v Speaker 2>back to school and this is such an important peak time,

667
00:37:07.360 --> 00:37:10.000
<v Speaker 2>I know that we only need clothes, We eat on dishes,

668
00:37:10.039 --> 00:37:13.039
<v Speaker 2>we wear shoes. Life will be fine as long as

669
00:37:13.079 --> 00:37:17.559
<v Speaker 2>companies take care of themselves. Back in a minute, Always

670
00:37:17.800 --> 00:37:21.880
<v Speaker 2>in Fashion spent a lifetime of my career building the

671
00:37:22.000 --> 00:37:25.079
<v Speaker 2>van Usen brand, and I am so pleased that they're

672
00:37:25.119 --> 00:37:30.039
<v Speaker 2>back with us now. Talking about suits, men were dressing

673
00:37:30.119 --> 00:37:32.760
<v Speaker 2>up again and it's become cool to wear a suit.

674
00:37:33.119 --> 00:37:36.239
<v Speaker 2>Suits can be worn on multiple occasions in multiple ways.

675
00:37:36.719 --> 00:37:38.679
<v Speaker 2>You could wear a suit formally to go out at

676
00:37:38.800 --> 00:37:41.039
<v Speaker 2>night or to an event. You wear a suit to

677
00:37:41.079 --> 00:37:44.000
<v Speaker 2>the office with or without a tie. If you look closely,

678
00:37:44.119 --> 00:37:47.480
<v Speaker 2>now fashion trends, suits are being worn with turtlenecks or

679
00:37:47.519 --> 00:37:52.159
<v Speaker 2>mark next. The choices are endless and every one of

680
00:37:52.199 --> 00:37:56.239
<v Speaker 2>them looks right. You could really really look the part.

681
00:37:56.400 --> 00:37:59.639
<v Speaker 2>I believe that packaging yourself is as important does the

682
00:37:59.639 --> 00:38:02.280
<v Speaker 2>product shoe package and wearing a suit is one of

683
00:38:02.320 --> 00:38:06.760
<v Speaker 2>those things that make men look their best. Venuesing invented

684
00:38:06.840 --> 00:38:10.320
<v Speaker 2>a new idea. It's called the cool Flex suit. It's

685
00:38:10.360 --> 00:38:14.320
<v Speaker 2>been engineered with stretch technology, giving you the most comfortable

686
00:38:14.360 --> 00:38:18.599
<v Speaker 2>fit and mobility. It's wrinkle resistant fabric, it's cool moisture wicki.

687
00:38:19.039 --> 00:38:21.960
<v Speaker 2>It makes it perfect for all occasions. As we discussed

688
00:38:22.159 --> 00:38:26.039
<v Speaker 2>just now, this new style of looking sharp while feeling

689
00:38:26.079 --> 00:38:29.719
<v Speaker 2>cool and comfortable is amazing and I'm so excited that

690
00:38:29.719 --> 00:38:33.559
<v Speaker 2>the van using company is involved in this new technology

691
00:38:33.679 --> 00:38:37.519
<v Speaker 2>and is embracing the whole idea of dressing up. Let's

692
00:38:37.519 --> 00:38:39.880
<v Speaker 2>not forget venues and made its name with dress shirts.

693
00:38:39.960 --> 00:38:43.960
<v Speaker 2>It's only proper that the suit business follows strongly in

694
00:38:44.039 --> 00:38:46.840
<v Speaker 2>its way. You can find van Ues in cool Flex

695
00:38:46.920 --> 00:38:52.280
<v Speaker 2>Men's stretch suits at jcpenny are online at jcpenny dot com. Guys,

696
00:38:52.679 --> 00:38:55.039
<v Speaker 2>they're great. You should go look at them. D k

697
00:38:55.199 --> 00:38:58.800
<v Speaker 2>and Why Donna Karen, New York. Donna Karen began a

698
00:38:58.920 --> 00:39:03.719
<v Speaker 2>career as one of the finest, most successful, powerful women

699
00:39:04.239 --> 00:39:07.800
<v Speaker 2>in the fashion industry. She developed a collection aimed at

700
00:39:07.840 --> 00:39:10.840
<v Speaker 2>the luxury market for women on the go, women who

701
00:39:10.840 --> 00:39:14.079
<v Speaker 2>were powerful in their workplace, women who had lives that

702
00:39:14.199 --> 00:39:17.559
<v Speaker 2>extended beyond the workplace, and her clothes went from day

703
00:39:17.559 --> 00:39:21.320
<v Speaker 2>and to night. An extraordinary collection. But the interesting thing

704
00:39:21.840 --> 00:39:24.119
<v Speaker 2>Donna Karen had a young daughter, and she had friends,

705
00:39:24.159 --> 00:39:26.760
<v Speaker 2>and they couldn't afford to buy the Donna Karon collection.

706
00:39:27.119 --> 00:39:31.199
<v Speaker 2>And Donna invented DKNY Donna Aaron, New York. It's an

707
00:39:31.239 --> 00:39:34.679
<v Speaker 2>offshoot of the Donna Karen collection. The same concept a

708
00:39:34.760 --> 00:39:37.480
<v Speaker 2>lifestyle brand. Now we talk about lifestyle brands, what does

709
00:39:37.480 --> 00:39:40.559
<v Speaker 2>that really mean? Simply what they say, there are brands

710
00:39:40.559 --> 00:39:43.599
<v Speaker 2>that follow you throughout your lifestyle. You get up in

711
00:39:43.599 --> 00:39:46.119
<v Speaker 2>the morning, you start to get dressed Donna Karen decaann

712
00:39:46.119 --> 00:39:49.760
<v Speaker 2>why as intimate apparel, as hosiery, as all those products.

713
00:39:50.199 --> 00:39:53.880
<v Speaker 2>You're getting dressed for work. You get accessorized shoes, handbags,

714
00:39:54.000 --> 00:39:56.559
<v Speaker 2>and it takes you through the day. The remarkable thing

715
00:39:56.559 --> 00:39:59.239
<v Speaker 2>about DK and Y clothes for work, they work into

716
00:39:59.280 --> 00:40:03.559
<v Speaker 2>the evening. The dresses, the suits, the pants, the sweaters,

717
00:40:03.719 --> 00:40:08.800
<v Speaker 2>the blouses, extraordinary clothes at affordable prices that go from

718
00:40:08.880 --> 00:40:12.039
<v Speaker 2>day in tonight. Part of your lifestyle is active. You

719
00:40:12.039 --> 00:40:16.039
<v Speaker 2>have weekends, you have events, you participate in sports. Donna

720
00:40:16.159 --> 00:40:20.079
<v Speaker 2>Karen's Casual Clothes did that under the DK and Y label,

721
00:40:20.400 --> 00:40:24.320
<v Speaker 2>a vast array of casual sportswear that make women look

722
00:40:24.400 --> 00:40:28.559
<v Speaker 2>great as they navigate their busy lives. Whether you going

723
00:40:28.599 --> 00:40:31.119
<v Speaker 2>to soccer games for your children, or whether you're going

724
00:40:31.159 --> 00:40:34.559
<v Speaker 2>out to the movies, whatever you want to do, dkn

725
00:40:34.840 --> 00:40:39.000
<v Speaker 2>Y Jeans, dc HY sportswear is there for you. That's

726
00:40:39.039 --> 00:40:42.280
<v Speaker 2>what a lifestyle brand is. And I need to mention

727
00:40:42.679 --> 00:40:47.679
<v Speaker 2>DKY active Wear, which is extraordinary, the leggings, the sports bras,

728
00:40:47.880 --> 00:40:52.920
<v Speaker 2>the sweats. You can wear DKY active wear certainly in

729
00:40:53.000 --> 00:40:55.679
<v Speaker 2>the gym, certainly when you're working out at home, and

730
00:40:55.760 --> 00:40:58.679
<v Speaker 2>certainly if you want on the street, because it's that

731
00:40:58.920 --> 00:41:02.639
<v Speaker 2>well done. DK why is nothing short of exceptional And

732
00:41:02.679 --> 00:41:05.239
<v Speaker 2>why shouldn't it be because it was born from the

733
00:41:05.320 --> 00:41:10.480
<v Speaker 2>idea of luxury made affordable for women of America. DK

734
00:41:10.719 --> 00:41:14.159
<v Speaker 2>and Why a true lifestyle brand that takes you from

735
00:41:14.239 --> 00:41:18.119
<v Speaker 2>day and tonight, from the week into the weekend. DCN

736
00:41:18.159 --> 00:41:24.159
<v Speaker 2>Why you can find DKNHY and Macy's DKY dot com.

737
00:41:24.320 --> 00:41:28.519
<v Speaker 1>Welcome back to Always in Fashion. Here's your host, Mark Webber.

738
00:41:29.039 --> 00:41:34.599
<v Speaker 2>It's September, the summer's ending. I find very depressing the

739
00:41:34.639 --> 00:41:38.360
<v Speaker 2>weather is starting to change, but it's still beautiful. But

740
00:41:38.480 --> 00:41:40.960
<v Speaker 2>I grew up in the luxury fashion and retail world,

741
00:41:41.000 --> 00:41:44.280
<v Speaker 2>and this is back to school. September is a huge

742
00:41:44.400 --> 00:41:47.880
<v Speaker 2>month for cleansing palace, to starting anew to bringing in

743
00:41:47.920 --> 00:41:52.599
<v Speaker 2>a whole new range of merchandise and starting life all over.

744
00:41:53.480 --> 00:41:56.239
<v Speaker 2>This week, Men's Fashion Week, this week, the Men's Open

745
00:41:56.360 --> 00:41:59.679
<v Speaker 2>this week, big for the baseball season. Everything is big

746
00:41:59.679 --> 00:42:03.320
<v Speaker 2>and some but us back to school. And I started

747
00:42:03.360 --> 00:42:06.519
<v Speaker 2>thinking about it, and I've been very interesting in shopping.

748
00:42:06.599 --> 00:42:12.480
<v Speaker 2>And I talked before about some strategic ideas, and I

749
00:42:12.559 --> 00:42:16.760
<v Speaker 2>remembered that in the companies that I work for, the

750
00:42:16.840 --> 00:42:19.679
<v Speaker 2>strategy wasn't called I'm the channel back in the day,

751
00:42:19.840 --> 00:42:24.320
<v Speaker 2>but we had multiple channels of distribution. We had our

752
00:42:24.800 --> 00:42:28.679
<v Speaker 2>sales to department stores. We had sales to the off

753
00:42:28.719 --> 00:42:34.239
<v Speaker 2>price market when we had surplus, but department stores and retailers.

754
00:42:35.239 --> 00:42:39.800
<v Speaker 2>The stronger they got, the more powerful became, the more

755
00:42:39.840 --> 00:42:43.360
<v Speaker 2>pressure they put on us in our ability to make money.

756
00:42:44.239 --> 00:42:47.960
<v Speaker 2>First thing they did was find ways that we could

757
00:42:48.000 --> 00:42:51.559
<v Speaker 2>bolster their margins, their profits versus our own. There's no

758
00:42:51.639 --> 00:42:54.719
<v Speaker 2>secret to that. They make more, we make less. Then

759
00:42:55.440 --> 00:42:58.440
<v Speaker 2>for their own survival, they determined. Each of these retailers,

760
00:42:58.519 --> 00:43:01.280
<v Speaker 2>every single one of determined and got involved with what

761
00:43:01.360 --> 00:43:05.519
<v Speaker 2>we call channel conflict, that they wanted their distribution of

762
00:43:05.639 --> 00:43:11.480
<v Speaker 2>their store protected as the exclusive customer and purveyor of

763
00:43:11.519 --> 00:43:13.519
<v Speaker 2>your product. So if you were Macy's and you had

764
00:43:13.519 --> 00:43:17.360
<v Speaker 2>a good business with Calvin Klein, they didn't want you

765
00:43:17.719 --> 00:43:22.280
<v Speaker 2>competing with them in Belk department stores. Macy's in North Carolina, well,

766
00:43:22.320 --> 00:43:25.840
<v Speaker 2>they didn't want you to compete with Dillard's in Texas.

767
00:43:26.239 --> 00:43:30.800
<v Speaker 2>These retailers determined that by having exclusivity they had a

768
00:43:30.840 --> 00:43:34.000
<v Speaker 2>better future. Whether I agree with it or not, I

769
00:43:34.079 --> 00:43:37.039
<v Speaker 2>was there when we realized we had to protect ourselves

770
00:43:37.880 --> 00:43:40.880
<v Speaker 2>and the outlet business was starting to grow. These were

771
00:43:40.920 --> 00:43:45.199
<v Speaker 2>stores that allowed the manufacture, the brand owner, the designer

772
00:43:45.239 --> 00:43:48.519
<v Speaker 2>owner to sell directly to the consumer in a different

773
00:43:48.960 --> 00:43:53.199
<v Speaker 2>channel of business. Two things are happening. One, you're getting

774
00:43:53.760 --> 00:43:57.599
<v Speaker 2>first chance to buy surplus. It could be end of season,

775
00:43:57.639 --> 00:44:00.920
<v Speaker 2>it could be a prior season. Doesn't make it bad merchandise.

776
00:44:01.000 --> 00:44:04.119
<v Speaker 2>They just made too much. Some of it has got awful,

777
00:44:04.199 --> 00:44:08.239
<v Speaker 2>ugly true. But black socks are black socks, white shirts

778
00:44:08.239 --> 00:44:11.119
<v Speaker 2>are white shirts. Navy blazer and navy blazes, and on

779
00:44:11.199 --> 00:44:15.639
<v Speaker 2>and on and on and on. Ralph Lauren Polo's filled

780
00:44:16.000 --> 00:44:19.320
<v Speaker 2>with thousands of Polo shirts. They're not surplus, they're made

781
00:44:19.360 --> 00:44:22.159
<v Speaker 2>for the store. So one thing is surplus. You get

782
00:44:22.159 --> 00:44:25.360
<v Speaker 2>a chance to buy surplus at a great price because

783
00:44:25.400 --> 00:44:28.039
<v Speaker 2>they need to get rid of it. Fashion is not

784
00:44:28.199 --> 00:44:33.119
<v Speaker 2>like fine wine. It doesn't improve with age. The other

785
00:44:33.280 --> 00:44:36.400
<v Speaker 2>is made for you're making products that you know the

786
00:44:36.400 --> 00:44:39.800
<v Speaker 2>consumer wants. It could be a sweatshirt at Nike. It

787
00:44:39.800 --> 00:44:43.360
<v Speaker 2>could bear golf shoes and Nike. It could be running

788
00:44:43.360 --> 00:44:45.920
<v Speaker 2>shoes at Nike. For that matter. They make them for

789
00:44:46.000 --> 00:44:48.760
<v Speaker 2>the store because they know how profitable the outlet store

790
00:44:48.800 --> 00:44:52.199
<v Speaker 2>business will be. And without a middleman like a Mace's

791
00:44:52.280 --> 00:44:54.719
<v Speaker 2>or a Dylid's or a TJ Max in between making

792
00:44:54.760 --> 00:44:57.119
<v Speaker 2>their own product, they can afford to give you the

793
00:44:57.159 --> 00:45:01.480
<v Speaker 2>disc it. And that's how outlet stores work. And all

794
00:45:01.559 --> 00:45:04.320
<v Speaker 2>the products are tied to price points that they feel

795
00:45:04.400 --> 00:45:08.599
<v Speaker 2>are reasonable and legitimate based on what you can find. Now,

796
00:45:08.599 --> 00:45:10.159
<v Speaker 2>if you go to a Nike outlet, I don't think

797
00:45:10.199 --> 00:45:14.320
<v Speaker 2>you'll find Jordan Nike. So manufacturers do cherry pick their assortments,

798
00:45:14.760 --> 00:45:18.280
<v Speaker 2>but by and large, what they're doing is giving you

799
00:45:18.400 --> 00:45:21.599
<v Speaker 2>a tremendous opportunity to see a full breath of a

800
00:45:21.639 --> 00:45:24.079
<v Speaker 2>brand's assortment in products that you may or may not

801
00:45:24.159 --> 00:45:28.800
<v Speaker 2>find elsewhere at always affordable, fair prices, and the fact

802
00:45:28.840 --> 00:45:30.719
<v Speaker 2>that you're going to take time to get there, and

803
00:45:30.760 --> 00:45:32.800
<v Speaker 2>the fact that you're going to spend money getting there,

804
00:45:33.000 --> 00:45:34.559
<v Speaker 2>and you're going to give a day of your time

805
00:45:34.840 --> 00:45:38.440
<v Speaker 2>shopping those malls. They give you great prices. So all

806
00:45:38.480 --> 00:45:41.719
<v Speaker 2>said and done, this is what's on my mind. Back

807
00:45:41.760 --> 00:45:44.280
<v Speaker 2>to school and take a break back in a moment.

808
00:45:45.360 --> 00:45:49.079
<v Speaker 2>Always in fashion, then using, for over one hundred and

809
00:45:49.119 --> 00:45:52.199
<v Speaker 2>fifty years now, has been a mainstay in American fashion.

810
00:45:52.679 --> 00:45:56.079
<v Speaker 2>This brand that was invented for dress shirts was given

811
00:45:56.119 --> 00:45:59.760
<v Speaker 2>to coal miners when they exited the mills dirty and dusty.

812
00:46:00.039 --> 00:46:03.360
<v Speaker 2>The Phillips Venues and Company Phillips families there to give

813
00:46:03.400 --> 00:46:05.800
<v Speaker 2>them fresh new shirts that they could wear at home

814
00:46:05.840 --> 00:46:08.519
<v Speaker 2>and feel their best. Over the course of time, venues

815
00:46:08.519 --> 00:46:11.840
<v Speaker 2>and dress shirts grew and grew and grew to suit

816
00:46:12.000 --> 00:46:14.920
<v Speaker 2>shirts and ties for the dress up, but now sportswear

817
00:46:15.079 --> 00:46:18.199
<v Speaker 2>has become a dominant part of the venues and collection.

818
00:46:18.719 --> 00:46:24.360
<v Speaker 2>You can find these products including sweaters, polos, quarter zips, trousers,

819
00:46:24.880 --> 00:46:28.440
<v Speaker 2>and even the best of fashion has to be preserved.

820
00:46:28.760 --> 00:46:30.360
<v Speaker 2>I don't know if I ever mentioned to you the

821
00:46:30.880 --> 00:46:34.639
<v Speaker 2>advent of the men's necktie. There's nothing better in the

822
00:46:34.719 --> 00:46:38.519
<v Speaker 2>men's necktie business than the business lunch because guys we

823
00:46:38.719 --> 00:46:40.960
<v Speaker 2>go out, they'd have their lunch, they have their salads

824
00:46:41.039 --> 00:46:44.760
<v Speaker 2>or their beef and potatoes, and snow stout about it.

825
00:46:44.800 --> 00:46:48.000
<v Speaker 2>They would always stain their tie. And therefore the business

826
00:46:48.000 --> 00:46:50.559
<v Speaker 2>grew and grew venues. And today doesn't want to make

827
00:46:50.639 --> 00:46:52.719
<v Speaker 2>money on your hardships. They want to do it and

828
00:46:52.800 --> 00:46:54.960
<v Speaker 2>prevent you from having to go through that. And they

829
00:46:55.000 --> 00:46:58.840
<v Speaker 2>invented stained shield. It's a technology that was invented to

830
00:46:58.960 --> 00:47:04.199
<v Speaker 2>protect your favorite items. The Stainshield collection provides extreme defense

831
00:47:04.239 --> 00:47:07.440
<v Speaker 2>again water based stains by causing spills to beat up

832
00:47:07.480 --> 00:47:10.760
<v Speaker 2>before they can be absorbed into the fabric. This collection,

833
00:47:10.920 --> 00:47:13.239
<v Speaker 2>by the way, in addition to regular fits, is also

834
00:47:13.360 --> 00:47:16.480
<v Speaker 2>often in all body sizes, including big and tall. You

835
00:47:16.519 --> 00:47:20.360
<v Speaker 2>can find vanues and Stainshield and the great venues in

836
00:47:20.440 --> 00:47:25.679
<v Speaker 2>styled sports were at Vanuesen dot com. That's Vanusen dot com.

837
00:47:25.760 --> 00:47:28.880
<v Speaker 2>As one of the world's most celebrated fashion designers, car

838
00:47:28.960 --> 00:47:32.599
<v Speaker 2>Lagafeld was renowned for his aspirational and cutting edge approach

839
00:47:32.679 --> 00:47:35.679
<v Speaker 2>to style. His unique vision of Parisian shit comes to

840
00:47:35.760 --> 00:47:40.920
<v Speaker 2>America through car Lagofeld Paris. He has women's collections, men's collections,

841
00:47:40.960 --> 00:47:43.840
<v Speaker 2>ready to wear, accessory, shoes and bags. The fashion house

842
00:47:43.880 --> 00:47:48.159
<v Speaker 2>Carlagofeld also offers a range of Watchers eyewear and premium fragrances.

843
00:47:48.360 --> 00:47:52.159
<v Speaker 2>You can explore the car Lagofeld collection at car Lagofelparis

844
00:47:52.199 --> 00:47:54.880
<v Speaker 2>dot com. But it's more than that, I for one,

845
00:47:55.079 --> 00:47:57.760
<v Speaker 2>love to shop. I love going around and seeing what's

846
00:47:57.760 --> 00:48:01.119
<v Speaker 2>happening and what catches my attention would make me feel

847
00:48:01.320 --> 00:48:04.239
<v Speaker 2>good to wear Now. I don't wear the women's wear obviously,

848
00:48:04.280 --> 00:48:07.280
<v Speaker 2>but I can appreciate it and they look amazing. If

849
00:48:07.280 --> 00:48:09.280
<v Speaker 2>you want to look right, you want to have clothes

850
00:48:09.320 --> 00:48:11.639
<v Speaker 2>that fits you well. You want to look like you're

851
00:48:11.679 --> 00:48:16.880
<v Speaker 2>wearing something that's very expensive, that's exclusive for you and yours.

852
00:48:17.280 --> 00:48:20.440
<v Speaker 2>You can find it at very affordable prices at Macy's

853
00:48:20.480 --> 00:48:25.079
<v Speaker 2>Orcarlagofel dot Comparis. The women's ready to wear fashion is extraordinary,

854
00:48:25.079 --> 00:48:28.000
<v Speaker 2>as well as the handbigs and the shoes, I for one,

855
00:48:28.440 --> 00:48:32.880
<v Speaker 2>wear men's clothes. Unlike my appreciation of women's clothes. I'm

856
00:48:32.920 --> 00:48:35.480
<v Speaker 2>a modern guy. I want to look current, I want

857
00:48:35.480 --> 00:48:37.280
<v Speaker 2>to look the way I want to feel. I go

858
00:48:37.320 --> 00:48:40.079
<v Speaker 2>out at night, I'm in black and carlago felt is

859
00:48:40.159 --> 00:48:43.000
<v Speaker 2>my buddy. Calls are great, they fit great, and they

860
00:48:43.000 --> 00:48:45.239
<v Speaker 2>have little tweaks and touches, whether it's a stripe on

861
00:48:45.280 --> 00:48:47.960
<v Speaker 2>the sleeve or button at the neck or on the shoulder.

862
00:48:48.199 --> 00:48:51.480
<v Speaker 2>There's a lot of details that go into Carlagofel because

863
00:48:51.519 --> 00:48:53.920
<v Speaker 2>he's always been, he always had been one of the

864
00:48:53.920 --> 00:48:57.400
<v Speaker 2>world's great designers, and this legacy and goes on and on.

865
00:48:57.840 --> 00:49:00.159
<v Speaker 2>I can't speak enough about it except to say to you,

866
00:49:00.000 --> 00:49:02.320
<v Speaker 2>you want to feel good about yourself. You want to

867
00:49:02.360 --> 00:49:04.320
<v Speaker 2>know that you're dressing properly. You want to clothes that

868
00:49:04.440 --> 00:49:09.639
<v Speaker 2>fits you well. Carl Lagafel, Paris at Macy's Orcarl Lagofel

869
00:49:09.880 --> 00:49:11.159
<v Speaker 2>dot com.

870
00:49:11.239 --> 00:49:15.519
<v Speaker 1>Welcome back to Always in Fashion. Here's your host, Mark Weber.

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<v Speaker 2>This is September. You ever realize that after the summer

872
00:49:21.159 --> 00:49:23.800
<v Speaker 2>you're getting a new start at being whoever you are,

873
00:49:24.559 --> 00:49:27.599
<v Speaker 2>whoever you are up to September, you could change. You

874
00:49:27.639 --> 00:49:30.000
<v Speaker 2>can change the way you speak, to change your outlook

875
00:49:30.000 --> 00:49:31.840
<v Speaker 2>on life. You could change the way you dress. You

876
00:49:31.880 --> 00:49:34.280
<v Speaker 2>can change whatever it is to make a better you.

877
00:49:35.320 --> 00:49:37.679
<v Speaker 2>In a fashion, luxury and retail business, we get a

878
00:49:37.760 --> 00:49:41.320
<v Speaker 2>chance to change. One of the fascinating things about our

879
00:49:41.360 --> 00:49:47.480
<v Speaker 2>industry is we're constantly changing. We're constantly reinventing ourselves. What

880
00:49:47.599 --> 00:49:51.760
<v Speaker 2>other industry does it. Very few Apple makes one new

881
00:49:51.760 --> 00:49:55.000
<v Speaker 2>phone a year. Car manufacturers make one model, they keep

882
00:49:55.039 --> 00:49:58.199
<v Speaker 2>it for five or ten years. We are changing every minute.

883
00:49:58.480 --> 00:50:03.519
<v Speaker 2>So September is a key pivotal point for change in industry,

884
00:50:03.639 --> 00:50:06.519
<v Speaker 2>particularly ours. We get to think who we want to

885
00:50:06.559 --> 00:50:09.000
<v Speaker 2>be and what we want to look like for that season,

886
00:50:09.400 --> 00:50:12.280
<v Speaker 2>for the next few months, and it's an exciting time.

887
00:50:13.000 --> 00:50:16.519
<v Speaker 2>The apparel luxury retail industry is staff with geniuses who

888
00:50:16.559 --> 00:50:19.119
<v Speaker 2>could reinvent themselves and recome up with new ideas on

889
00:50:19.159 --> 00:50:24.480
<v Speaker 2>a constant basis, whether it's color, style, opportunity fit, conceptually,

890
00:50:24.519 --> 00:50:28.719
<v Speaker 2>we're a brilliant industry. September is the time for change,

891
00:50:29.559 --> 00:50:33.440
<v Speaker 2>and we're about to change as well. We need to

892
00:50:33.440 --> 00:50:37.239
<v Speaker 2>pick new leaders, whoever it is is new. Even our

893
00:50:37.280 --> 00:50:40.599
<v Speaker 2>vice president will be new as a new leader. We

894
00:50:40.679 --> 00:50:43.280
<v Speaker 2>know Trump, but he'd be new again. He hasn't been

895
00:50:43.320 --> 00:50:45.599
<v Speaker 2>in office for four years. We have to make some

896
00:50:45.679 --> 00:50:48.920
<v Speaker 2>right decisions. Got a lot of problems in this country.

897
00:50:49.480 --> 00:50:56.159
<v Speaker 2>September is sprint time to election day. Please consider who

898
00:50:56.239 --> 00:51:00.960
<v Speaker 2>you would think will make the best president. Not popularity counts.

899
00:51:01.039 --> 00:51:06.079
<v Speaker 2>It's not historical, not this, not that Kamala Harris has

900
00:51:06.119 --> 00:51:08.880
<v Speaker 2>her benefits, Trump has her benefits. They both have detriments.

901
00:51:09.199 --> 00:51:11.719
<v Speaker 2>Let's make decisions based on what will make us a

902
00:51:11.760 --> 00:51:15.599
<v Speaker 2>better country. That is a backdrop. It's back to school.

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<v Speaker 2>Hope you enjoy tonight.
