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Speaker 1: What if everything you thought you knew about success was wrong.

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My guest today, Emily Tish Sussman, had a fast paced,

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high profile political career until she walked away to raise

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three kids in four years. But instead of losing momentum,

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she gained something even more valuable clarity. Today, she's going

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to share how to pivot without fear, redefine success on

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your own terms, and build a life that actually works

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for you. Emily, Welcome the Superhuman selling. I am so

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excited to dive in with you today. And like we

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were talking about in the pre chat, I mean raising

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three kids, like three kids under four, we're about to

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do three kids under five. And when I read your story,

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I thought, Okay, this is a breath of fresh air.

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If this woman can do it, there's hope. I think

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we can do it too. Welcome to the show. We

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are so excited to have you. I'm so excited to

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have you and to dive in.

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Speaker 2: Thank you so much for having me Atlas and good luck.

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Speaker 1: It's crazy spoken like a woman who knows right.

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Speaker 2: Well.

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Speaker 1: I know that you have an incredible career. You've had

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an incredible career, and I'll let you share. Obviously, more

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of your background and your story today. But I know

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that you're the executive producer of highly highly popular show

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is She Pivots, which is an award winning show as

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well Right Davy and Shorty award winning series which is phenomenal.

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You had a very high level political profession, Right and

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Turn success and fulfillment advocate, And really, what I understand

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and you I'm excited to dive in, is that your

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mission is helping others redefine success and create it on

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their own terms. So I'd love to hear just even

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before we dive into your journey. Uh, what did success

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used to mean for you? And what was the moment

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when you realized that you needed to redefine it?

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Speaker 2: Great question.

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Speaker 3: So I had a pretty standard understanding of success. Like

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it was titles, it was compensation, It was where my

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office was. As now in my life that feels ridiculous,

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but you know, like if you had an interior window

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or an exterior window, like that was like all the talk,

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you know, like that was a pretty big It was headcount.

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Speaker 2: You know, how many staff did I had under me?

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What meetings was I in?

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Speaker 3: And I cared about those things a lot, and I

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hustled really hard to have to have to be accomplished

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in that field, and I found it. That's what part

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of why what made it really difficult for me to

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walk away is that I had a very professional version

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of success.

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Speaker 2: I remember, it's going way back, but this really sticks

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with me.

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Speaker 3: Nicole Wallace, who's now an MSNBC anchor, was the press

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secretary in George Bush's White House and she left after

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about a year, and she said she was leaving for

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personal reasons. And it was just when I was in

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college and coming into my career, and I remember thinking

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to myself, who would walk away from that job?

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Speaker 2: That's an amazing job? Like who would ever leave being.

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Speaker 3: The White House press secretary? Like You've made it? And

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that really stuck with me, like I would never have

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made a professional decision for a personal reason. All I

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knew was hustle and accomplish and I was able to

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do it. So my job was as a political strategist

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on federal strategy in DC. My training is as a lawyer,

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and I was able to work on some of the

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landmark legislation of the Obama administration. I was one of

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the lead lobbyists on the repeal of donas don't tell.

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I worked on defending the Affordable Care Act. I worked

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on DACA, and it would real people benefited from legislation

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like so there was no sense that I should be

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putting anything above that. Right like that was paramount to

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be to have to have impact, like real impact, but

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also for myself, for my own sense of self worth

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that I knew that I accomplished these things. I ran

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the only campaign that defeated the NRA in two decades

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and I basically just outworked them, and I had a

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lot of self esteem attached to that. I did have

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self confidence around that. I think one of the driving

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factors for me was that I came from a family

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in New York that was well known that weren't associated

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with me with my family, and so I had sort

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of an empty sense of self worth on my own

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because people didn't necessarily know things about me or want

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to get to know me.

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Speaker 2: They only associated me with my family.

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Speaker 3: So I left New York, went to Washington and went

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out to make a name for myself, and I always

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took the hardest job because I wanted to make sure

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that I was accomplishing it on my own, and I

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was really getting it on my own. Part of that

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is that I be came an on air commentators on

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cable news. Sometimes I was on Fox every day. And

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part of what drove me was that I knew that

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nobody could say I didn't earn that, Like you saw

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me on live TV beating up the people on the

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other side, you know, like there was you couldn't say

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I didn't earn it. And so I really had my

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identity and my self worth attached to my professional accomplishments.

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I got pregnant a month after I got married. I

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was not ready. I did not always want to be

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a parent at all. Like I really did not like kids.

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I did not like babies. I didn't see any value

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to having them, like I just wanted to be accomplished.

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And everyone I knew had, including my own family members,

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had taken about a year to get pregnant after they

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had gone off birth control. So I was like, oh, well,

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I'll give myself a year.

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Speaker 2: To think about it.

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Speaker 3: And I got pregnant immediately and was very depressed and

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was pushing through my job and was pushing myself physically.

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Speaker 2: Even when I had the baby, I didn't feel a

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connection to the baby.

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Speaker 3: I was like, oh, this is supposed to be that

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moment where I'm like, oh, everything kicks in and now

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I feel connected to you, and I didn't. I just

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resented him. And apparently I'm the most fertile person on

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earth because when he was eight months old, I got

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pregnant again, and I thought this could not be happening

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to me.

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Speaker 2: So I had two kids in eighteen months.

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Speaker 3: That was the beginning of the Trump administration, which also

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meant that my job changed pace very quickly because the

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pace of the.

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Speaker 2: Administration picked up. So at the end of that.

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Speaker 3: Second maternity leave, when I was staring down going back

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and leading my team and leading my team in.

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Speaker 2: Rapid response because it's part of what we did.

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Speaker 3: What that meant was that as the Trump administration would

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come out with new policies, my team would figure out

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how do we respond and organize the policy experts to

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come up with a substantive response because that was a

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point in which we thought policy mattered. But I couldn't

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keep up at the pace, and at the time I

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thought that I have to leave because I can't handle it,

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because I can't think about taking care of these two

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babies and also running my team in retrospect now I

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look back, and I also realized that I was embarrassed

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that most of the people that I worked with knew

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me when I had no kids, and they knew me

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as a total hustler who would do anything and have

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no boundaries. And I didn't know how to manage the boundaries.

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And so I was too embarrassed to be working with

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people that knew this different version of me when I

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couldn't even figure out this new version of me.

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Speaker 2: So I left that job, started doing some.

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Speaker 3: Consulting, and then I had a third kid in three years,

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thought that that was going into the twenty twenty presidential primary.

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I was consulting on one of the presidential and one

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of the presidential candidate candidates going into the Iowacuccus, and

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I thought that I would be ready for the primary,

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and I thought, Okay, I'm going to be this girl

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boss and you know, trying to figure out a way

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to consult onto the presidential and then three weeks after

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I had the baby, we went into a global lockdown.

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So I was at home with a two year old,

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three year old, and three week old, basically none of

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whom I felt connected to, all of whom I was

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resentful for the only thing that made me feel like

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me was working, and that work was unavailable, and I

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lost myself, Like I totally lost my identity. I had

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no sense of self worth. I didn't know who I was.

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All I could do was keep these kids alive barely.

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And also it was predicated on the fact that I

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would have child care and that evaporated too, And so

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it really cut me down to something that I didn't

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think I was good at, something I didn't know how

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to access, but I had no other choices. So, actually,

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you know, when you introduced me and you said that

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I left my career to take care of three kids,

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was not willingly like it was. I really feel that

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I part of what the identity loss for me was

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that I was so angry about it because nothing about

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the kids gave me any pride or happiness. I didn't

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think I was good at it. I didn't feel connected

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to it. That I was good at was working. I

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wanted to be working and I couldn't. I'm just really

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angry for a long time. And then once my kids

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each hit like two, I started being feeling more connected

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and feeling interested. And now my kids now are eight

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seven and six, and I, although that was incredibly difficult time,

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I do feel like I built my relationship with each

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of them individually, like I didn't follow anybody else's path

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of how to be a parent. And so now I

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have very individual relationships with each of my kids, and

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I truly enjoy spending time with them, and I'm much

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less resentful because I have found a way to pivot

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and build a media company out of this and build

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an investment portfolio. And I'm sure we'll talk more about

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all of those things, but now I define success by

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the fact that I can be present with each kid,

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I can spend meaningful time with them, and I can

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do work that feels meaningful to me at the same time.

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But you know, I don't have a title. I don't

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have like compensation, pay scale. I have no office. We're

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sitting in a close at my house right now that

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I've turned into a recording studio.

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Speaker 2: I spend most of the time working out of my bedroom.

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Speaker 3: Like those things would have horrified the working me, like

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the pre d working me. But my definition of success

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is different right now because I've redefined what success means

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for myself, and so I'm able to find happiness in

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a different way in it.

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Speaker 1: If today's episode is resonating with you and you're ready

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to take bold steps towards a business and life that

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feel more aligned, I want to invite you to come

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join the inside the ten k Club, where we make

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success feel effortless. Apply now at a lease archer dot

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com slash ten k Club. I love what you shared,

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and I appreciate how transparently you share because I have

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this conversation often with either my clients or other girlfriends

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who are entrepreneurs or who run businesses, and I think

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every woman is wired differently, and I have so many girlfriends,

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and we've got so many women in the community where

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it's like they always knew they wanted to be a mom,

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they knew that was their purpose, and so it felt

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very natural and aligned for them.

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Speaker 2: I love being a mom, and I.

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Speaker 1: Resonate with everything that you shared because my vision, my

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path for so long in my life was completely about career,

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and so becoming a mom didn't feel natural, and there

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were parts of it that felt exactly to your point,

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where my identity, my self concept was really challenged, and

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so much of my self work, just like your story,

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was wrapped up in career and accomplishment and achievement. So

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I'm curious for you, you know, I think a lot

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of women feel trapped by the very like traditional definitions

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of success. How did you It sounds like you almost

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had to create a new identity along the way when

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suddenly everything you thought was going to be your identity,

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your career, your success mechanisms, when that was kind of

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stripped away. How did you start to do that? And

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what are your thoughts on why so many women do

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feel trapped by the traditional definitions of success.

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Speaker 3: I definitely had to create a new identity because the

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thing that I was identified as, even to myself, was

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literally unavailable to me, Like there was nothing for me

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to draw from. So the way that I started to

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think about it was that I knew that I was

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The way that I was impactful was legislative change. I

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had a very clear lane in which I worked, and

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I started to think, well, what if I move that

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a little bit, like what if I start to think

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about it as culture change. I can't be the only

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person who's felt this way. I can't be the only

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person who's gone through it. I need advice, like I

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need advice, and I want to hear not just somebody

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who went through Like I don't want to hear like

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mommy advice, because actually that doesn't resonate with me. I

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didn't I didn't want this. I don't feel connected to it.

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I need to hear something actually way worse, which is

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sort of why we all watch murder docuseries, right like

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I need like we all kind of need to hear

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like the worst version to then feel a little bit

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okay about it. And so I spent about a year

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coming up with both the concept for the podcast she pivots,

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thinking about what my role would be, thinking about who

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I would work with, how I would position it, how

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I would build a model for it, because I ended

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up building a full media company behind it. I had

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had a political podcast before and worked with a contractor

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and it really didn't work for me, and I was

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doing all the work anyway.

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Speaker 2: I mean, I.

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Speaker 3: Needed them to do my first show because it's so

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scary to put yourself out there into the world and

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be like, I am the one you should listen to,

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and here is the way that I will structure.

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Speaker 2: This, Like you don't know.

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Speaker 3: I didn't know, so you know, for that, I needed them,

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but having done the show with this company, I thought,

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you know what, I can build this myself. I'm going

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to build all of it myself. So that did take

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me about a year, and so it gave me time

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to be thinking, like turning this over in my head, like,

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am I okay with this new identity? Am I okay

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with admitting that I have put my kids first in

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some ways something that I used to totally scoff at

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as like a thirty year old's lawyer, you know?

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Speaker 2: Am I okay admitting that out loud?

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Speaker 3: And actually the first time I was so nervous to

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put it out into the world, and so I sent

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an email, created an email list all my contacts, all

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my political contacts, all my business contacts, and said, I'm

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creating this podcast and it's going to be targeted culture change,

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specifically interviewing people who have changed their professional lives for

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a personal reason. I'm going to try to bridge the

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personal and professional and to blow open this idea of

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the personal piece and show how it's impacted the professional.

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And I'm admitting that I failed as a political person

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because you could never admit in politics that you're struggling

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and that you fail because no I want hire you again,

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and I'm admitting it, and this is basically acknowledging the

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out of the game. And here it is to the world,

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here is my new podcast, Pivot. And within days I

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got a cease and desist order from Vox Media that

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I had violated their trademark for the title Pivot that

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owns New York Magazine and their fons owns Caro Swisher's Pivot.

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Speaker 2: And I was like, well, what a failure to launch.

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I have established my new identity. I put it out

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there into the.

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Speaker 3: World and I botched it, and so we ended up coming.

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Speaker 2: We went back and forth. It took maybe six weeks,

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and we ended up coming.

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Speaker 3: To an agreement that I would change my title to

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She Pivots and they would not sue me for it.

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And I thought, Okay, the relaunch. Here it comes. I'm

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She Pivots. And probably a week or two later, a

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very well known magazine editor and influencer did this whole

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Instagram live about how they're creating a new column essentially

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called She Pivot Interviewing, and I was like, oh my god,

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I cannot get this right. And nobody wants my new identity,

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least of all me, like, what I actually want to

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be doing is political, but I'm trying to convince myself that.

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Speaker 2: I want to be doing this.

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Speaker 3: I had like variety of failures to launch as I

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went through it, and so I mean that certainly gave

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me some time to get comfortable with my new identity.

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Speaker 1: Well, you know, it's so funny. I was talking with

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the client about this yesterday, who was launching a new business,

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and he was running into just all sorts of like

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really they felt very big, unexpected obstacles. And I've learned

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in my career and I'm curious if this is your

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perspective too, when like when we're really onto something, a

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lot of times there there can be a lot of

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what I would call contrast at the beginning, Like you

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launch the show, you get a I mean, of all places,

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you get a ce syndesis from Fox Right and.

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Speaker 3: Yeah, yeah exactly, Vox Media owns Van Newyorks are Media.

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Thank you, Thoughts Media does not care about me. I

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do not infringe upon that audience in any way.

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Speaker 1: Thank you for clairem Yeah. But with that too, I

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think we get these moments to self define along the

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way and say, okay, am I really committed to this

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or not. But when we use those as moments to

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self define, then we end up usually building something really

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big and impactful. But I have yet to hear a

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story of someone who's built something amazing where they didn't

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run into some pretty big challenges along the way. I

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just think it goes with the territory.

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Speaker 3: Well. I think if you're doing something big, you have

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to have challenges and it has to be part of

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your story. And I think that has to be part

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of your mindset that it's not concerning when challenges come up.

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It's part of the journey, and it does help you

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figure out what your true core is and what you're

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actually working towards. I mean, I had a million different

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versions of is it a podcast?

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Speaker 2: Is it a show? Is it a conference? Is it

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you know I? Is it a law?

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Speaker 3: Like? I had a million different versions of it, and

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it did help me decide am I really committed to this?

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The first season, I did ten episodes because I thought,

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I want to see if I really like this and

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if I can really pull this off. And so it

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was one capsule of ten episodes and that felt right,

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and it felt and I learned a lot of lessons

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from it, and I changed some things as I moved,

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but it has to feel like all part of the

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journey to get to it. I can't be too precious

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about any one thing.

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Speaker 2: And even the.

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Speaker 3: Title of this trademark infringement that I got into is

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that they wanted me to drop the word pivot. My

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lawyer kept saying, well, you know, it's too too complicated,

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drop the word pivot, and I was like, you know what,

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it's my one non negotiable I cannot drop. You know,

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my lawyer gave me like fifty terms that I could use,

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and I was like, here's the problem with all fifty

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none of them are pivot. And at the time, now

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this feels like, you know, ages ago, like three years ago.

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Now people are talking about this much more, but it

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was much more of a white space that people weren't

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talking about pivoting as much. It was still sort of

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the edge of the Girl Boss era, like we can

375
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do it all, and so people weren't talking about integrating

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the personal and professional as much. So I quickly realized

377
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that I was doing both creating the narrative and putting

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myself in it. So, you know, every every conference that

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I applied to speak at I had to say, this

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is a reason that people are talking about this, and

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I am the one to.

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Speaker 2: Talk about it, like I had to do both at

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the same time.

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Speaker 3: I had gone even before I decided to create the

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show part of this long processes or I guess when

386
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I was creating and I was deciding, I felt like

387
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I really needed an media partner to legitimize myself because

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everyone knew me as news. So I went to every

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talent agency everyone. I had a meeting with every single

390
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talent agency, and I said, here's my concept, here's who

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I am. I you know, love to hear it thoughts,

392
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and every single one of them said, we don't know

393
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what to do with you. We like you as a person,

394
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we'd put you in our news division, but you're not

395
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looking for a news show. You're not an influencer. So

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at that point, they barely had like influencer categories.

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Speaker 2: Now they do.

398
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Speaker 3: We don't know what to do with you, so why

399
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don't you go ahead and create the show and call

400
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us when you're more established and you can figure out

401
00:20:21,759 --> 00:20:23,799
what where you work in the agency?

402
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Speaker 2: And nobody would work with me, And now I think

403
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to myself, well, why.

404
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Speaker 3: Would I work with them, because I created it myself,

405
00:20:32,319 --> 00:20:36,599
so I don't actually need them anymore. And in fact,

406
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I don't want to work with somebody who's not going

407
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to be on this ride with me.

408
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Speaker 1: There is a big shift that happens when we stop

409
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seeking the external validation and we learn to validate ourselves.

410
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And I think that's when not just women, but men.

411
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But obviously a lot of the work I do is

412
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with women. You do a lot of work with women too,

413
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Like that's when we step into our true power, is

414
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when we really Okay, maybe I don't need the traditional publisher,

415
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I don't need the media agency. I don't need this

416
00:21:06,519 --> 00:21:09,079
person or that person to validate me because my own

417
00:21:09,680 --> 00:21:12,359
experience is like the world will only validate you to

418
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the level that you validate yourself. They're just gonna mirror

419
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back to you what you're figuring about yourself. So I

420
00:21:18,480 --> 00:21:20,799
love how you said, Okay, I'm going to figure this

421
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thing out on my own. And what a good thing

422
00:21:23,079 --> 00:21:25,720
it was that you did, because you have ownership and

423
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control over all the things.

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Speaker 3: Absolutely, so absolutely, And I'll give you an example and

425
00:21:30,680 --> 00:21:35,000
actually another space that just happened yesterday that when you

426
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editing every time you go into a new space, it's

427
00:21:37,839 --> 00:21:41,720
exciting and it's not a straight path, right Like, you're

428
00:21:41,720 --> 00:21:43,400
gonna have to get feedback, you're gonna have to adjust

429
00:21:43,400 --> 00:21:45,759
your position, and you're gonna have to be thinking about

430
00:21:45,839 --> 00:21:49,359
things differently, which is part of the excitement. I mean,

431
00:21:49,359 --> 00:21:51,559
that's part of what I love about, you know, building

432
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something new, creating something new. I designed campaigns in my

433
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professional life, so now I'm thinking about doing that in

434
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different spaces now.

435
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Speaker 2: So I'm taking in.

436
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Speaker 3: We haven't talked about this, but part of my pivot

437
00:22:02,680 --> 00:22:05,519
now is that we co own the women's soccer team

438
00:22:05,519 --> 00:22:08,240
in New York. My sister is the president of Gotham FC,

439
00:22:08,400 --> 00:22:10,680
the women's soccer team in New York. She's had her

440
00:22:10,680 --> 00:22:13,079
own pivot. You can find her background on the sheep

441
00:22:13,079 --> 00:22:16,400
pivots feed. It's super interesting. But so I spend a

442
00:22:16,400 --> 00:22:19,160
lot of time working on marketing for our players, for

443
00:22:19,200 --> 00:22:20,519
the team, just finding.

444
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Speaker 2: Ways to add value.

445
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Speaker 3: And I really want to get the players into this

446
00:22:24,279 --> 00:22:28,200
high profile thing, not something I have space in, but

447
00:22:28,240 --> 00:22:30,400
I networked around, I found a way. I got them

448
00:22:30,400 --> 00:22:33,039
a meeting, and I thought, okay, well, if I'm we're

449
00:22:33,079 --> 00:22:36,079
going into this meeting next week, and we better be prepared.

450
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So in my mind I was thinking about preparing for

451
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this meeting the way I would have prepared for a

452
00:22:40,519 --> 00:22:41,960
lobby meeting, like with the senator.

453
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Speaker 2: You know, you need to have.

454
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Speaker 3: This preparation, you need to have paper, you need to

455
00:22:45,519 --> 00:22:46,960
have a hard ask like you know, That's how I

456
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would structure it. And I made sure that I asked

457
00:22:49,880 --> 00:22:52,559
somebody that someone I knew who was connected to this thing,

458
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but not like the person I'm making the ask of,

459
00:22:54,839 --> 00:22:57,079
like can you do a background meeting with me first?

460
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So I did a background meeting with her. I don't

461
00:22:59,519 --> 00:23:03,759
know her super well. She is very harsh, and so

462
00:23:03,839 --> 00:23:06,559
I kept spitballing ideas out, like this is how I

463
00:23:06,559 --> 00:23:08,480
would have prepared for the meeting in my mind, how

464
00:23:08,480 --> 00:23:11,119
do you feel about this? And I'd say half of

465
00:23:11,160 --> 00:23:14,359
the things. She was like, that is ridiculous and offensive.

466
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Speaker 2: Do not do that.

467
00:23:16,000 --> 00:23:18,519
Speaker 3: And I was like, okay, you know what, I'm so

468
00:23:18,599 --> 00:23:22,559
happy that we are having this conversation now instead of

469
00:23:22,680 --> 00:23:25,599
in the room with the players, like at this high

470
00:23:26,799 --> 00:23:30,759
high stakes thing. And afterwards I got off the call

471
00:23:30,839 --> 00:23:33,720
and I was like, you know, somebody else may have

472
00:23:33,920 --> 00:23:37,759
went and cried after that meeting but I just thought, great, like,

473
00:23:37,799 --> 00:23:41,039
I'm so happy that I got that feedback now. And actually,

474
00:23:41,119 --> 00:23:43,799
as she kept giving the feedback to me, I started thinking, well,

475
00:23:43,799 --> 00:23:46,519
she's given me really honest answers, So let me actually

476
00:23:46,519 --> 00:23:49,160
think of more things that I can throw off her, Like,

477
00:23:49,200 --> 00:23:52,119
make me think of more wild ideas of how we

478
00:23:52,119 --> 00:23:53,880
could prepare for this meeting or what we could talk

479
00:23:53,880 --> 00:23:56,240
about so that I get the reaction out of her.

480
00:23:56,279 --> 00:23:58,400
Speaker 2: And I know if we should if it's a total hitter.

481
00:23:58,440 --> 00:24:00,799
It sounds like most of my ideas total misses.

482
00:24:01,000 --> 00:24:05,440
Speaker 3: So let's pressure test that right now in this safe space.

483
00:24:06,119 --> 00:24:08,279
And I don't take it personally, It has nothing to

484
00:24:08,319 --> 00:24:11,240
do with me. I'm just I'm learning about their industry.

485
00:24:11,680 --> 00:24:15,319
Speaker 1: Yeah, yeah, And I think it's it's that mindset that

486
00:24:15,359 --> 00:24:18,279
we have to have right to be able to pivot,

487
00:24:18,319 --> 00:24:20,359
to be able to be open to say, oh my gosh,

488
00:24:20,400 --> 00:24:22,200
you know, this may be the worst idea in the world,

489
00:24:22,200 --> 00:24:24,559
maybe it's the best. I don't know, but I'm open

490
00:24:24,640 --> 00:24:27,559
and to be able to receive that input and feedback

491
00:24:27,599 --> 00:24:33,119
from people in a way that others might take as harsh.

492
00:24:32,880 --> 00:24:34,519
Speaker 2: Or yeah totally.

493
00:24:34,559 --> 00:24:36,759
Speaker 3: Well, actually, ess Actually, the reason I brought that up

494
00:24:36,799 --> 00:24:38,799
because an answer to an earlier question you ask about

495
00:24:38,839 --> 00:24:42,880
how you know women feel nervous about pivoting. And one

496
00:24:42,920 --> 00:24:45,119
of the biggest pieces of advice that I can give

497
00:24:45,160 --> 00:24:49,640
to people is think about what level you have conversations

498
00:24:49,640 --> 00:24:52,880
you're having, and what conversations you're having with who, so

499
00:24:53,920 --> 00:24:56,200
you know. I hear a lot from moms who stepped

500
00:24:56,200 --> 00:24:57,960
away from their previous career and want to get back

501
00:24:57,960 --> 00:25:00,559
into the workforce, maybe in the same industry, more likely

502
00:25:00,599 --> 00:25:02,039
in a different one, and they feel like they have

503
00:25:02,079 --> 00:25:02,599
no skills.

504
00:25:03,440 --> 00:25:06,839
Speaker 2: You are wrong. You have skills. You have tons of them.

505
00:25:07,519 --> 00:25:10,960
Speaker 3: You may not know the language and the calendar of

506
00:25:11,000 --> 00:25:14,279
the industry you're trying to get into, and that's fine

507
00:25:14,759 --> 00:25:17,559
that you can learn, but you have a ton of

508
00:25:17,599 --> 00:25:21,720
transferable skills. So I'd say for all of those conversations

509
00:25:21,720 --> 00:25:25,920
that you are ready to start thinking about, make sure

510
00:25:25,920 --> 00:25:28,880
that you have two buckets of them. One talk to

511
00:25:28,880 --> 00:25:31,039
your close friends who really know you or people you've

512
00:25:31,039 --> 00:25:35,039
worked with before, and say, what are my skills and

513
00:25:35,119 --> 00:25:37,519
how can what language can I give them? In a

514
00:25:37,559 --> 00:25:40,880
professional setting? Am I a good project manager? Am I

515
00:25:40,960 --> 00:25:43,359
detail oriented? Am I a good time manager? Am I

516
00:25:43,359 --> 00:25:46,680
good outwardly facing client facing right, like things you may

517
00:25:46,720 --> 00:25:48,720
not language, you may not know, to give to those

518
00:25:49,559 --> 00:25:52,519
to those skills that you have. And then look at

519
00:25:52,519 --> 00:25:55,920
a second bucket of people, people you may be loosely

520
00:25:55,920 --> 00:25:58,480
connected to, who work in the industry you want to

521
00:25:58,519 --> 00:26:02,279
go into. Say, can you teach me the language of

522
00:26:02,319 --> 00:26:06,319
your industry and the calendar of your industry, so that

523
00:26:06,400 --> 00:26:08,599
when you are ready to call in the favor and

524
00:26:08,720 --> 00:26:11,279
meet with someone you know relatively mid to high level

525
00:26:11,279 --> 00:26:13,519
in the industry you want to go into, you are

526
00:26:13,559 --> 00:26:16,039
going and prepared. I'll give you another example of a

527
00:26:16,039 --> 00:26:19,359
time that I really botched. That one when I launched

528
00:26:19,400 --> 00:26:22,640
Cheap Pivots, I thought, God, I can only get in

529
00:26:22,759 --> 00:26:25,119
coverage in political I'm dying to try to get into

530
00:26:25,160 --> 00:26:29,920
lifestyle kind of press or you know, maybe tangentially fashion press.

531
00:26:30,240 --> 00:26:32,640
So I launched a fashion partnership with the launch of

532
00:26:32,680 --> 00:26:34,279
the show, so that I could try to get into

533
00:26:34,359 --> 00:26:37,160
this fashion category and people could see me differently than

534
00:26:37,200 --> 00:26:39,000
just a political talking head. So we put all this

535
00:26:39,000 --> 00:26:42,200
effort into it, we launched it. We launched it the

536
00:26:42,200 --> 00:26:45,839
week of New York Fashion Week. What to fashion press

537
00:26:46,240 --> 00:26:49,279
not to care about during New York Fashion Week? Anything

538
00:26:49,359 --> 00:26:52,359
other than New York Fashion Week, Like I did not

539
00:26:52,559 --> 00:26:54,839
know the calendar of the industry that I was trying

540
00:26:54,880 --> 00:26:56,839
to get into, and so that launch was just a

541
00:26:56,880 --> 00:27:00,480
total waste of time basically because I hadn't done my

542
00:27:00,519 --> 00:27:01,640
homework in that sense.

543
00:27:02,440 --> 00:27:06,079
Speaker 1: Yeah, it's helpful though for people to hear this, because again,

544
00:27:06,079 --> 00:27:08,160
when you've been at it long enough, you have so

545
00:27:08,319 --> 00:27:10,319
many things that you've done and you look back and

546
00:27:10,359 --> 00:27:13,559
you're like, oh, okay, that one didn't work. But it's

547
00:27:13,599 --> 00:27:15,720
again it's what did I learn and how I've again

548
00:27:15,839 --> 00:27:17,160
to use your word, how am I going to pivot

549
00:27:17,440 --> 00:27:21,200
moving forward? So I love this. I want to make

550
00:27:21,200 --> 00:27:24,400
sure we're going to do a quick little mini game here.

551
00:27:24,440 --> 00:27:25,960
I want to make sure that we have time to

552
00:27:26,119 --> 00:27:28,359
do this. I think this will be fun before you

553
00:27:28,440 --> 00:27:30,400
tell everyone where they can connect with you and where

554
00:27:30,400 --> 00:27:32,440
they can learn more about your work and what you do.

555
00:27:33,079 --> 00:27:35,359
So I'm going to give you just a couple of

556
00:27:35,440 --> 00:27:41,720
quick scenarios where a famous figure decides to make decides

557
00:27:41,759 --> 00:27:43,279
to make a pivot. And you've worked with a lot

558
00:27:43,279 --> 00:27:44,880
of famous figures, so I think this will be fun

559
00:27:44,960 --> 00:27:48,759
to get your input on this, So tell us if

560
00:27:48,799 --> 00:27:50,400
you think they should go for it, or if they

561
00:27:50,400 --> 00:27:53,480
should stay in their lane and why, and we'll do

562
00:27:53,720 --> 00:27:57,880
about thirty seconds per scenario if you can. So. Okay, Okay,

563
00:27:58,200 --> 00:28:00,440
this first one would make me very sad. But let's

564
00:28:00,440 --> 00:28:04,119
say that Beyonce quits music to become a full time

565
00:28:04,200 --> 00:28:07,680
business mogul. Is that a brilliant move or a huge mistake?

566
00:28:08,160 --> 00:28:10,279
Speaker 3: She still has too much music left to do. Don't

567
00:28:10,279 --> 00:28:13,240
do it, girl, stick with it. There's still so much

568
00:28:13,279 --> 00:28:15,720
more in you, and you create new categories every time

569
00:28:15,759 --> 00:28:18,920
you enter the arena, So keep going. You can do

570
00:28:19,039 --> 00:28:21,960
both staff out on the business side. Only you can

571
00:28:22,000 --> 00:28:22,640
make your music.

572
00:28:23,119 --> 00:28:24,200
Speaker 1: I love it, I love it.

573
00:28:24,440 --> 00:28:24,720
Speaker 2: Okay.

574
00:28:24,799 --> 00:28:28,000
Speaker 1: Let's say Taylor Swift shifts to politics and runs for office.

575
00:28:28,680 --> 00:28:30,279
Is she going to be the future president? Or is

576
00:28:30,279 --> 00:28:32,039
this a complete disaster waiting to happen?

577
00:28:32,319 --> 00:28:33,640
Speaker 2: This is a genius move.

578
00:28:33,960 --> 00:28:37,440
Speaker 3: She has a very dedicated audience and she actually connects

579
00:28:37,440 --> 00:28:40,519
with them authentically, and so she could flip her audience

580
00:28:40,680 --> 00:28:43,440
from music lifestyle to political do it.

581
00:28:43,519 --> 00:28:45,519
Speaker 1: I love your perspective on that. I thought you were

582
00:28:45,519 --> 00:28:46,720
going to say no, that's awesome.

583
00:28:47,119 --> 00:28:48,279
Speaker 2: Okay. Final one.

584
00:28:48,680 --> 00:28:53,079
Speaker 1: Serena Williams launches a wellness empire and quits all sports.

585
00:28:53,599 --> 00:28:56,319
So can she dominate in business like she did in tennis.

586
00:28:56,720 --> 00:29:00,000
Speaker 3: She's actually basically already done this and she's a genius,

587
00:29:00,079 --> 00:29:02,880
and so yes, she can do anything she wants to do.

588
00:29:03,920 --> 00:29:07,440
She's already an incredibly savvy investor. We actually invest alongside

589
00:29:07,440 --> 00:29:10,519
in some sports with her and their company. They are

590
00:29:10,559 --> 00:29:15,960
incredibly savvy. So yes, dominate the new industry. Lady, I

591
00:29:16,039 --> 00:29:16,440
love it.

592
00:29:17,079 --> 00:29:20,359
Speaker 1: I love that so much. That was so fun and

593
00:29:20,400 --> 00:29:21,839
you got it in about thirty seconds.

594
00:29:21,880 --> 00:29:24,240
Speaker 2: So well, that's hard for me. It's really hard.

595
00:29:24,799 --> 00:29:26,960
Speaker 3: When you said the thirty seconds at the outset, that

596
00:29:27,119 --> 00:29:28,920
gave me a mindset that I have answer best.

597
00:29:30,160 --> 00:29:33,680
Speaker 1: So final words of encouragement and then we will I'll

598
00:29:33,680 --> 00:29:37,160
have you tell everyone where to connect with you further, Emily.

599
00:29:37,200 --> 00:29:39,039
But if someone is listening to this and you would

600
00:29:39,039 --> 00:29:41,519
say they're scared to pivot, right, they have that calling,

601
00:29:41,559 --> 00:29:44,279
they know it's time, but they're scared to pivot. Is

602
00:29:44,400 --> 00:29:47,240
what's the first thing that you would encourage them to do?

603
00:29:47,799 --> 00:29:48,000
Speaker 2: Well?

604
00:29:48,079 --> 00:29:50,440
Speaker 3: I think of pivoting as there being like a three

605
00:29:50,599 --> 00:29:54,599
point triangle of things that you should do. So one

606
00:29:54,839 --> 00:29:56,720
is figure out what is your north star, Like, what

607
00:29:56,839 --> 00:29:59,039
is the thing you actually want? Because what I hear

608
00:29:59,119 --> 00:30:01,720
is what usually people come to me and they say, Oh,

609
00:30:01,839 --> 00:30:04,200
I have been in finance, but now I want to

610
00:30:04,240 --> 00:30:06,880
have a knitting Etsy store. And I'm like, great, what

611
00:30:07,359 --> 00:30:09,000
is it about the knitting Etsy store that you want?

612
00:30:09,079 --> 00:30:09,240
Speaker 2: Right?

613
00:30:09,279 --> 00:30:10,960
Speaker 3: Like? Is it that you want to work on your own?

614
00:30:11,039 --> 00:30:12,720
Is that you want to have a flexible schedule? Is

615
00:30:12,759 --> 00:30:14,200
that you want to do something with their hands?

616
00:30:14,240 --> 00:30:15,359
Speaker 2: Like, figure out what.

617
00:30:15,319 --> 00:30:17,480
Speaker 3: Is the thing that you are trying to get to,

618
00:30:18,000 --> 00:30:19,680
and the flip side of that is what is the

619
00:30:19,680 --> 00:30:22,559
thing you are trying to let go of and then

620
00:30:22,680 --> 00:30:25,400
design around that and be flexible. It's going to change,

621
00:30:25,480 --> 00:30:27,079
right like I didn't I didn't know if I was

622
00:30:27,079 --> 00:30:29,400
going to be creating a forum, right like, be flexible

623
00:30:29,440 --> 00:30:30,359
about what it might be.

624
00:30:31,160 --> 00:30:33,000
Speaker 2: The second thing is going to your.

625
00:30:33,000 --> 00:30:35,880
Speaker 3: Kitchen cabinet, creating that cabinet that I had talked about before.

626
00:30:35,920 --> 00:30:37,400
You know the people that know your skills and then

627
00:30:37,400 --> 00:30:40,559
the people that know your industry, so really use that.

628
00:30:41,240 --> 00:30:43,519
And the third I would say is be realistic about

629
00:30:43,559 --> 00:30:46,000
your bandwidth. Your bandwidth is the most important thing that

630
00:30:46,039 --> 00:30:48,200
you have and you have to be realistic about it.

631
00:30:48,839 --> 00:30:50,720
Are you a stay at home mom right now that

632
00:30:50,839 --> 00:30:52,759
has time on their hands? When your kids are in

633
00:30:52,759 --> 00:30:56,359
school to have meetings, that's great. Are you working ten

634
00:30:56,440 --> 00:30:58,720
hours a day and you don't have that kind of energy,

635
00:30:59,240 --> 00:31:02,319
then think about yourself on a longer timeline to be realistic.

636
00:31:02,359 --> 00:31:04,559
Otherwise you're going to spend all the time beating yourself

637
00:31:04,599 --> 00:31:06,920
up up the fact that you didn't move fast enough

638
00:31:07,079 --> 00:31:09,720
considering someone else's timeline. But like, I couldn't have done

639
00:31:09,759 --> 00:31:12,559
any of this when my kids were under three because

640
00:31:12,880 --> 00:31:16,839
it was crazy and I had no brain bandwidth at all.

641
00:31:17,680 --> 00:31:19,480
So but I spent a lot of time beating myself

642
00:31:19,519 --> 00:31:21,920
up about not being faster because I felt like I

643
00:31:21,920 --> 00:31:23,559
wanted to get back into the working arena.

644
00:31:23,759 --> 00:31:25,519
Speaker 2: But you know, I was.

645
00:31:25,519 --> 00:31:29,160
Speaker 3: Able to be okay at certain points with the fact

646
00:31:29,160 --> 00:31:30,799
that it took me a little bit longer that that

647
00:31:30,920 --> 00:31:32,799
was my phase of life, and now I've been able

648
00:31:32,799 --> 00:31:34,599
to move into a different phase of life because my

649
00:31:34,680 --> 00:31:37,000
youngest is in pre k and then school all day.

650
00:31:37,079 --> 00:31:41,799
Speaker 1: Yeah, it's permission to be where you are. To give

651
00:31:41,839 --> 00:31:43,920
yourself some grace, which I think for all of us,

652
00:31:44,000 --> 00:31:47,640
myself included, is something we get to work on, but

653
00:31:47,799 --> 00:31:49,839
is one of like the biggest gifts that we can

654
00:31:49,839 --> 00:31:53,559
give ourselves as well. So I loved this conversation. You're

655
00:31:53,640 --> 00:31:56,079
so fun to talk to. I know people are gonna

656
00:31:56,119 --> 00:31:58,839
want to dive into your work, into your podcast, So

657
00:31:58,839 --> 00:32:00,319
if you want to take a minute and and just

658
00:32:00,319 --> 00:32:03,039
share more about how our listeners can connect with you

659
00:32:03,079 --> 00:32:05,359
and go deeper into what you're doing, that would be amazing.

660
00:32:06,079 --> 00:32:06,319
Speaker 2: Yeah.

661
00:32:06,359 --> 00:32:09,680
Speaker 3: So follow she Pivots the podcast on Instagram and you

662
00:32:09,720 --> 00:32:12,799
can get our weekly episode comes out every Wednesday morning.

663
00:32:12,839 --> 00:32:16,799
You can subscribe wherever you listen to podcasts, and also

664
00:32:16,839 --> 00:32:18,640
through our website on she Pivots you can get our

665
00:32:18,640 --> 00:32:20,480
newsletter where I do a little bit of a deeper

666
00:32:20,519 --> 00:32:23,839
dive every week into things that I'm looking at, my

667
00:32:23,880 --> 00:32:26,400
perspective on why I choose to have the guests on

668
00:32:26,440 --> 00:32:29,000
that we do, the relationship I have to them, and

669
00:32:29,039 --> 00:32:30,599
also following some of the other investments that.

670
00:32:30,599 --> 00:32:31,079
Speaker 2: I'm working on.

671
00:32:31,680 --> 00:32:35,119
Speaker 1: Amazing. Thank you again, this was so fun, and I

672
00:32:35,160 --> 00:32:40,880
think your unapologetic energy and just leading by example with

673
00:32:40,920 --> 00:32:44,160
what you're doing is incredibly inspiring. I mean to me

674
00:32:44,559 --> 00:32:47,799
right as a fellow mom three who's also building her

675
00:32:47,799 --> 00:32:50,799
business into so many of our listeners. So thank you

676
00:32:51,079 --> 00:32:53,319
and I so appreciate your time.

677
00:32:53,960 --> 00:32:54,799
Speaker 2: To you, my.

678
00:32:54,839 --> 00:32:58,799
Speaker 1: Listener I want to remind you to trust yourself on

679
00:32:58,839 --> 00:33:02,480
your path to success. Your desires are green lights, leading

680
00:33:02,559 --> 00:33:05,480
you and everyone around you to a brighter future.

681
00:33:05,920 --> 00:33:07,880
Speaker 2: I'll see you on the next episode. I don't know