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Speaker 1: Hey guys, welcome back to the Paul Junior Podcast. And

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today I have an amazing guest. His name is Brandon

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Steiner and he is the OG of game Youse, sports

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memorabilia and much much more.

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Speaker 2: I'm excited to talk to him.

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Speaker 1: I've spoke with him once before, but I'm going to

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get his background.

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Speaker 2: I'm gonna get his story. This guy is amazing.

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Speaker 1: Oh Brandon Steiner. Everyone on the Paul Junior Podcast. And

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we spoke a while back, and man, you're a really

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interesting fella. You know, I'm a collector of early transportation

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and Americana, but you invented the idea of collectibility in

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some capacity, especially when it comes to sports memorabilia. And

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so everyone's got a journey as to how they get

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to where they are today, right, And so if you would,

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for the people who don't know, bring me back to

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like maybe a little bit about where you're from originally,

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and then kind of how you got into the whole

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thing of sports memorabilia and doing some of these things

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like Yankee Stadium and some of these big projects that

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were well just groundbreaking for what you do. I feel

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like you're the OG of what you do, and that's

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a pretty big statement in the world that is in

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the collectible world of sports memorabilia, which is massive.

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Speaker 3: Well, thank you for saying that.

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Speaker 4: I appreciate it, And I think the main thing I

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just want to mention before I get into a little

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bit of the story, and that is like, it's the

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fans and the customers that make it happen for me.

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Speaker 3: Yeah, I never take.

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Speaker 4: That for granted, because everybody has a lot of places

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to spend money and hobbies to pick, and the fact

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that they get behind when I'm creating what I've done

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for the last thirty five forty years is just a blessing.

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It's just amazing. I can never take that for granted.

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You know, I'm not a Steiner anymore. You know, people

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know me from Steins. I started a new company, Collectible Exchange.

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And the reason I bring that up is like when

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you say how you got started. I built this new

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company in the same exact framework that I initiate it

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and I initiated with Steiner Sports back in the late eighties.

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And it's all driven about what customers need and want

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and a problem they have and how I can figure

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out how to fix it. I grew up in Brooklyn

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King's Howeoshan Parkway. I was definitely the poorest kid in.

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Speaker 3: The neighborhood by far, was not even close.

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Speaker 4: But you know, you know, to me, when I look

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back at my childhood, life is really about being able.

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Speaker 3: To figure it out.

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Speaker 4: And that's what the challenge of growing up so poor

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in the middle class, upper middle class neighborhood. It pushes

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you to be curious, how do those people get up

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do so well? How do I get some of that?

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Instead of like why do they have that?

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Speaker 3: Why I don't have it? I took it more like, man,

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this doesn't seem that hard.

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Speaker 4: That was my big takeaway living with a lot of

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people with more money than they was like, it's not

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that hard. Those people aren't that unbelievable, Like I could

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do what they're doing. Make The education is critical, no

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matter how much of a hustle and a grinder you are.

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I went to an experimental high school past Fail, so

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I was a very new school at the time, and

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that helped me. It got me into understand the importance

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of learning and staying curious and trying to learn about

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new things. The school really promoted that. I had a

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lot of curriculum that a normal high school wouldn't have.

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So I got the break on to Syracuse with seven

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to sixty on my boards, passed Felt high school no money,

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went to the most expensive school in New York, Syracuse,

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And that was probably my big break because I lived

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with a football player, and you know, I never really

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my high school had no sports, by the way, so

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it was like my first introduction to really competitive, high

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profile sports, and I got to see firsthand, besides living

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with a black football player, a little bit of understanding

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about you know, what that's like, and also what it's

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like to be on that level of the pressures and

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what responsibilities come with just besides playing on the field,

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you know, the day to day grind that they go through,

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the pr the press and everything else. And I didn't

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know it was going to come in handy as I

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started my.

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Speaker 1: Did you did you grow up a sports fan or

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did you watch baseball anything like that?

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Speaker 3: Or yeah, I was a big sports fan.

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Speaker 4: You know, I tell kids all the time, just because

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you're a sports fan doesn't mean you're that Sports marketing

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is right business right for sure, you know. So I

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wasn't ever thinking I was going to get any kind

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of sports business. But we were rabid sports fans. We

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played everything.

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Speaker 3: You know.

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Speaker 4: I definitely left the top ninety percent of my neighborhood,

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you know, exists as far as the popularity in sports,

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like I was a very mediocre athlete, just hoping to

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get chowsen in and Brooklyn was a lot of kids

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and a lot of players, so it was hard to compete.

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So it always brought the best in you. But I

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wasn't by far one of those kids that you know,

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I hurt my knee, oh if, I just know I

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was never going to make it past playing intramural and

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school yard sports, right, I think, you know. The big

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break I was in the hospitality industry, and then the

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big break was I couldn't raise enough money out my

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own At the time, in nineteen eighty four eighty five,

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there were only a couple of sports bars that I

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had opened up.

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Speaker 2: That's what I got in the business, the sports bars.

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Is that what you said?

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Speaker 4: There was only two sports bars in the whole country,

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Wow one in Chicago and Bobby Valentine's in Connecticut. And

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we opened up the first electric sports bar called the

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Sporting Club on Hudson Street, and it was.

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Speaker 3: In the middle of nowhere. I hadn't been working for

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the hard Rock opened up the first hard rock, and

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my restaurant career was going really well. That was my goal.

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I was a restaurant, hotel guy. That was my dream

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work for Hyatt.

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Speaker 4: I got this huge break to be the assistant GM

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and hard Rock, and then when I couldn't raise enough

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money to open up what would have been a hard

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rock in sports and then went Now we see the

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sports bars everywhere. We had the only satellite dish in

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New York. I couldn't raise enough money. I decided, since

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I had met so many athletes in the sports bars

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that I was running, because players would always come in,

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we do promotions, I decided to open up a little

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sports agency because I figured I can go hook up players.

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So for the first years before I got into collectibles,

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I was literally just marketing players. Okay literally about two

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thousand appearances a year. I still do a tremendous amount

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of apears.

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Speaker 1: So you were booking appearances because I, you know, I

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do a lot of appearances through the years, and so

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that's interesting.

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Speaker 2: So it really started with the athletes themselves, and.

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Speaker 4: The reason exactly the reason what made the collectible thing

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happen is that I just realized that there was so

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much fraud and bad stuff out there, and also I

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needed to extend out what I was doing with the athletes.

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Speaker 3: So I figured, let me let me start doing some collectibles.

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Speaker 4: And I figured a lot of the companies I was

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doing these appearances with would buy one hundred baseballs and

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ten helmets, do some raffles, trade shows, pr and marketing

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where they need these collectibles, then the brand. Because there's

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so many fake autographs out there. People knew that this

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connection with the athletes. A lot of the athletes sign

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with me because they knew that get them the marketing stuff.

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So I get them the marketing appearances, they go, oh,

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I'll do the collectibles with you. I don't know who

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else out there I could trust anyway, right, And that's

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how the whole thing evolved.

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Speaker 3: It was never going to be a brand that people

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would know.

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Speaker 4: I was just trying to get, you know, companies to

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use it as a raffle, as an auction type of

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thing at one of their events.

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Speaker 1: Yeah, but your name was bringing authenticity and to the

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collectibility side of it. People were trusting the fact that

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if it came from you or you were a part

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of it, that it had legitimacy and it could they

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could not be worried about spending their hard earned money

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on something that wasn't real.

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Speaker 3: Well, I appreciate that.

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Speaker 4: I think, you know, in the business and collectibles and

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really in business in general, I always think business is

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a two way highway, either on the right road or

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the wrong road. And a lot of people think there's

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this gray area, but the gray area always comes back

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to haunt. Yet you know, people either trust and respect

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you or the they a little weary about it. And

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if you think about the best brands, it really relies

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a lot about trust and the consistency about what you

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were willing to do to back up your brand. I

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was really bullish on my brand, even though I had

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nothing to be bullish about other than my name and

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the fact that I knew some apply.

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Speaker 3: But I was extremely.

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Speaker 4: You know, we had a hoggram, we had an authentication process,

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and we were just really really careful about what we

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did and who we did it with.

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Speaker 1: Well, you know, it's funny because like when I broke

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away from OCC back in the day and became Paul

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Junior Designs, your name is on your brand and in

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your case, same thing, right, So now you're not just you.

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It's very personal. It's not like it's not like some

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other name you're associating with. It's your last name or

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in my case, your first name. And if you don't

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have your name, what do you have?

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Speaker 3: Right?

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Speaker 4: I mean?

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Speaker 2: If so, you have to protect that.

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Speaker 1: So bullish is a good way to put it, because

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if you're not like that when it comes to your

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own credibility and namesake.

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Speaker 2: What are you doing?

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Speaker 4: You know? I think it's everything even uncollectible change my

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name is it's collectile changed by Brandon Steiner and everything

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we do. What makes our news site really unique is

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we're helping people. I'm buying back all the collectibles that

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I sold to people because they want to trade in,

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or they want to try right up, or they just

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they're downsizing or somebody has passed away.

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Speaker 3: Is I'm trying to solve a problem.

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Speaker 4: There's that millions of collectibles out there and people don't

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know what to do with it, and they want to.

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Speaker 3: Have a safe place. So now like my site, So

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based on that, I'm sitting on the couch.

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Speaker 4: Just to tell you a quick story, I'm sitting on

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the couch it's eleven o'clock at night, and my wife

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and I probably have about seven thousand collectibles in my

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sports literally and about four or five thousand autograph.

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Speaker 3: Cards and all kinds of shit, you know, everywhere, And

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my wife says, what do you do with all this stuff?

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I'm like, you mean, if I die, what should you do?

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Speaker 4: Like is it like that kind of questions Like yeah,

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I wouldn't even know what to do with all this,

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And I'm like, wow, Like, I bet there's a lot

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of people out there that are sitting with a lot

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of stuff that's been left or they've collected, and they

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don't know what to do with it.

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Speaker 3: How do you organize it? What do you do with it?

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How do you sell it? And that's how I got started.

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Speaker 4: I started collecting exchange with my collection, going through all

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the processes that I asked somebody else to.

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Speaker 3: Go through them.

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Speaker 4: I say, I went through this. I think, like the

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brilliance in marketing and building a business is the basics

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and the fundamentals and the honesty. Yeah, I think so

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many companies just get away from the basic fundamentals of

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telling the truth they do so like I'm.

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Speaker 3: Sitting with somebody like, let me tell you what I did.

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Let me tell you how I did it.

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Speaker 4: It's gonna be a little painful when you lose these

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seven thousand or thousand times you've collected. But money you're

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gonna get from that, you're going to use. Its been

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better spent. You're sitting in a room with a thousand things.

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Nobody's seeing it, which is really my main reason, Like

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nobody's come to my house to see my seven thousand

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e right right.

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Speaker 2: They're just for your They're just for your you know, enjoyment.

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Speaker 1: But at some point in time, to your wife's point,

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it becomes like, Okay, what what's happening here?

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Speaker 2: You know, what are we doing with this?

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Speaker 1: And so apparently you were you were obviously a passionate

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collector of this stuff before it became a commodity so

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to speak. Right, yeah, because I understand that because I

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got all these I collect all this transportation in America,

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and it has come up over the past actually twenty years,

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with the last decade. It's just, man, I bought signs

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ten years ago that are worth a hundred times what

253
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I paid. I paid a lot of money at the time,

254
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you know, so, and I have a bunch of it,

255
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and it's all rare, but I love it. I'm sitting

256
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here and like I'm bathing in this CeCe.

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Speaker 3: You should. If you're enjoying it and loving it, I

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respect it, keep it as long as you want. But

259
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if you get to a certain point where you're.

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Speaker 4: Really not enjoying that anymore, it's time to go. Yeah, yep, yeah,

261
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And most importantly, life short have fun with it. This

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whole thing is supposed to be fun. I mean, I

263
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really get nervous when I see kids collecting strictly for

264
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the money, right, because you really should collect what you love,

265
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what you can enjoy, and then you're hoping that some

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of this can maybe take off and maybe gets right.

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Speaker 3: But now now the industry has taken a much stronger

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business approach.

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Speaker 4: I used to have to beg people say, you know,

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this hobby isn't it is a business too, But now

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I got to tell people, you.

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Speaker 3: Know, this business is a hobby too. Yeah, I have

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fun with this thing. Like the goal of that hot

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of this hobby and business is have fun. Enjoy see

275
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how things evolve, see how things flake out.

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Speaker 4: But now there's a lot of expectations about things that

277
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people are buying that I think are going to be

278
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almost like a glass house, and I think a lot

279
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of people are going to be disappointed because the business

280
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has gotten hyped up a little too much, too fast.

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Speaker 2: Yeah yeah, yeah.

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Speaker 3: You know.

283
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Speaker 1: It's funny because when things are pumped up like that,

284
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it's almost like a facade. It's like they build it,

285
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like to your point, they build it up, they market it.

286
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They're not really being forthcoming about what it really is. Like,

287
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It's like, what is the foundation we're talking about?

288
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Speaker 3: Right?

289
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Speaker 1: Because the real stuff, it's blue chip, It stands the

290
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test of time, it's always going to be good. But

291
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these fads that come and go, they just get built up,

292
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puffed up. People get into it, and then you know,

293
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maybe three to five years nothing like something you're paying

294
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a thousand dollars for now. No one wants three to

295
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five years from now. You know why, because there's no

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real basis for it. It's a bit smoking mirrors.

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Speaker 3: No regulation, is no account. It's the wild West.

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Speaker 4: I don't mind if a grown up false for that crap, right,

299
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maybe you know, like I do kind of mind. But

300
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when I see, you know, a fifteen year old spending

301
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their bomb instaurant, and I know that shit is just

302
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gonna be garbage in a few years. The car companies

303
00:13:16,000 --> 00:13:19,320
have so much pressure to printing so many cards, way

304
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more than they should be printing, and just running the

305
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market up. And then listen, when you're young, you see

306
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these marketing employees. You know, he's one of ones so

307
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much and then they pay people. Then they go and

308
00:13:33,159 --> 00:13:35,960
buy one of one from somebody at some ridiculous price.

309
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Now kids like, I'm gonna chase that too, So they've

310
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set up this this false it's very it's it's it's

311
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it's very uh, it's you know, I've been in this

312
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business for over forty.

313
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Speaker 3: Years now, and it's so so amazing how much it's grown.

314
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Speaker 4: But then when I see people doing the wrong thing,

315
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it's bothersome to me because they're just new in the business.

316
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They're just money grabbing. And I wish, I hope that

317
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if you have kids out there or you're listening, like,

318
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please be careful. I know it smells really really good,

319
00:14:06,840 --> 00:14:09,639
but really got to make sure because there's a lot

320
00:14:09,720 --> 00:14:12,960
of really smart marketers that manipulating things that I think

321
00:14:13,000 --> 00:14:15,440
you should be careful about. There are people buying cards

322
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like you said, for five ten thousand dollars at the

323
00:14:17,440 --> 00:14:18,200
worth like fifty.

324
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Speaker 3: This is happening already now.

325
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Speaker 4: In five years from now, I can't imagine the bubble

326
00:14:23,960 --> 00:14:25,879
breaking as bad as it's going to break. We saw

327
00:14:25,919 --> 00:14:28,799
it happened in the nineties. You know, people buying cases

328
00:14:28,879 --> 00:14:31,960
and all, and this stuff is literally worthless, and it's

329
00:14:32,000 --> 00:14:35,320
going to happen again. There's so much waste, so many

330
00:14:35,399 --> 00:14:38,679
cards that people buying that are like worthless. It's insane.

331
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Speaker 1: So let me ask you a question to that point,

332
00:14:40,960 --> 00:14:44,200
right and real quick. I feel like maybe social media

333
00:14:44,279 --> 00:14:46,279
has a lot to do with the hype, right, because

334
00:14:46,399 --> 00:14:49,600
you get an influencer who's got ten million views and

335
00:14:49,720 --> 00:14:52,519
he's sports related, and he's at these shows and he's

336
00:14:52,639 --> 00:14:55,000
pumping it up and he's saying, I got ten grand

337
00:14:55,039 --> 00:14:56,600
for this, and the next guy is going.

338
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Speaker 2: To pay twelve.

339
00:14:58,039 --> 00:15:01,960
Speaker 1: So to that point, where do you recommend if someone's collecting,

340
00:15:02,159 --> 00:15:04,559
especially a young person, right because we want to protect

341
00:15:04,639 --> 00:15:08,399
the next generation from getting you know, a snowed.

342
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Speaker 2: What would you recommend Where where do they spend their money?

343
00:15:11,600 --> 00:15:13,559
Speaker 1: What kind of stuff is this kind of stuff that

344
00:15:13,639 --> 00:15:15,840
you're never going to go wrong with that that a

345
00:15:15,919 --> 00:15:18,480
young person could still get into. I mean obviously when

346
00:15:18,519 --> 00:15:21,120
you talk about Joe DiMaggio and all these big names

347
00:15:21,200 --> 00:15:23,559
and Babe Ruth, that's all the holy Grail stuff. That

348
00:15:23,639 --> 00:15:27,000
stuff is virtually untouchable. Where does a kid come into

349
00:15:27,120 --> 00:15:30,960
this early collector market with his bar mitzvah money? To

350
00:15:31,080 --> 00:15:34,320
your point and make it like a decent investment. I'm

351
00:15:34,360 --> 00:15:36,639
not asking you to, like you know, don't be the

352
00:15:37,200 --> 00:15:39,679
authority on all of it. But if you had a recommendation,

353
00:15:39,759 --> 00:15:41,600
where where does someone start in that area?

354
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Speaker 4: Well, I would say the same thing I've been saying

355
00:15:43,919 --> 00:15:45,879
for the last thirty years. And start off by buying

356
00:15:45,919 --> 00:15:51,039
stuff players that you love, Yeah, gets on players.

357
00:15:50,960 --> 00:15:52,679
Speaker 3: Or the team that you love. Start there.

358
00:15:53,159 --> 00:15:56,440
Speaker 4: And then the second thing what's really important is you

359
00:15:56,519 --> 00:15:59,519
could start off small, like you can buy rookie cars.

360
00:16:00,240 --> 00:16:01,440
Speaker 3: With that, you're buying cards.

361
00:16:01,480 --> 00:16:03,440
Speaker 4: You have guys that are maybe in the minor leagues

362
00:16:03,759 --> 00:16:05,720
being not spending a lot, and you're playing the game.

363
00:16:05,840 --> 00:16:09,039
It's fun, right, you know, Yeah, to go buy a

364
00:16:09,120 --> 00:16:11,200
guy with a card of a guy that had one

365
00:16:11,279 --> 00:16:14,440
good year, has really proven much and he's through and

366
00:16:14,519 --> 00:16:17,639
I give you countless names of situations like this.

367
00:16:18,399 --> 00:16:19,440
Speaker 3: That's not a good idea.

368
00:16:19,960 --> 00:16:22,240
Speaker 4: I like, you know, there's a lot of old vintage

369
00:16:22,240 --> 00:16:25,360
collectibles coming about because you have probably one of the

370
00:16:25,399 --> 00:16:27,919
most serious collectible groups of people that are now in

371
00:16:27,960 --> 00:16:32,039
their sixties and seventies that are now downgrading selling their collections.

372
00:16:32,120 --> 00:16:34,200
You can go pick up a Mickey mantle Ball at

373
00:16:34,240 --> 00:16:36,240
a phenomenal price. You can go pick up a Ted

374
00:16:36,279 --> 00:16:39,240
Williams at I'm at a phenomenal price. Those prices have

375
00:16:39,320 --> 00:16:41,399
actually come down. You can get a Mohamad Ali pair

376
00:16:41,440 --> 00:16:43,639
of clubs at a reasonable price. A lot of those

377
00:16:43,679 --> 00:16:47,000
prices have come and leveled out because your seniors are

378
00:16:47,000 --> 00:16:49,360
the older people who are doing all that collecting. They're

379
00:16:49,399 --> 00:16:51,600
downsides and they're spinning it off. They're not in the

380
00:16:51,679 --> 00:16:54,480
buying mode as much. So I'm very bullish on that.

381
00:16:54,639 --> 00:16:57,159
You know, picking up some old vintage stuff, stuff from

382
00:16:57,200 --> 00:16:59,799
the sixties and fifties and seventies on the collectible end,

383
00:17:00,360 --> 00:17:02,279
It'll be harder and harder in the years to come

384
00:17:02,360 --> 00:17:04,039
to find that it's a lot of those players aren't

385
00:17:04,039 --> 00:17:04,720
alive anymore.

386
00:17:05,319 --> 00:17:08,039
Speaker 3: I think on the cards, I like the rookie stuff always.

387
00:17:08,079 --> 00:17:08,519
It's fun.

388
00:17:09,000 --> 00:17:11,480
Speaker 4: You take that gamble, but it's not an expensive one.

389
00:17:11,759 --> 00:17:14,400
But you gotta stay away from these boxes that are

390
00:17:14,640 --> 00:17:16,720
you know, thousands of dollars hoping you're gonna get this

391
00:17:16,839 --> 00:17:19,839
one card, which it's like going to a casino.

392
00:17:19,960 --> 00:17:22,480
Speaker 2: Yeah yeah, it's like yeah, yeah, yeah. The odds are

393
00:17:22,640 --> 00:17:24,640
the odds aren't in your favor to.

394
00:17:25,000 --> 00:17:27,759
Speaker 4: Your point, right, I love, I love like I'm taking

395
00:17:27,839 --> 00:17:30,519
that Buffalo Bills stadium now right, I mean, there's never

396
00:17:30,599 --> 00:17:32,279
gonna be another high Mark stadium.

397
00:17:32,279 --> 00:17:34,799
Speaker 1: I'm like, wait, wait, wait, set that up for me

398
00:17:34,880 --> 00:17:37,079
because I heard about this and this is like like

399
00:17:37,200 --> 00:17:38,319
you're just breezing by it.

400
00:17:38,480 --> 00:17:40,240
Speaker 4: But well, there's a lot of shit that I'm in

401
00:17:40,240 --> 00:17:41,839
the middle of that and that has never been done.

402
00:17:41,880 --> 00:17:43,920
That's my goal is to do stuff that's never been done.

403
00:17:44,160 --> 00:17:46,559
If I don't do it, no one's gonna. Like I

404
00:17:46,640 --> 00:17:49,000
went to the Bills two years ago, I really begged

405
00:17:49,039 --> 00:17:50,799
them to if I could take the stadium down because

406
00:17:50,799 --> 00:17:53,119
I knew, I mean a lot of Buffalo bill fans,

407
00:17:53,599 --> 00:17:54,640
So I'll take that stadium.

408
00:17:54,680 --> 00:17:56,960
Speaker 3: In partal, there's thousands of signs.

409
00:17:57,559 --> 00:18:01,799
Speaker 4: Seats, grass, turf, gold hosts, you know, all kinds of

410
00:18:01,799 --> 00:18:03,680
stuff in the locker room, and you know, we'll sell

411
00:18:03,720 --> 00:18:05,359
them off. Some of the we're gonna auction off and

412
00:18:05,400 --> 00:18:08,079
some of them was selling as we speak. Okay, that's

413
00:18:08,119 --> 00:18:10,039
there's never gonna be another high Mark. So you can

414
00:18:10,079 --> 00:18:12,799
buy something from that stadium and not get hurt. It's

415
00:18:12,839 --> 00:18:14,319
not like more it's coming down the road.

416
00:18:14,599 --> 00:18:16,359
Speaker 2: Yeah, that's fun.

417
00:18:16,440 --> 00:18:18,440
Speaker 4: I got you know, I took down the old Yankee Stadium,

418
00:18:19,200 --> 00:18:21,319
all those items that I sold off that people were

419
00:18:21,400 --> 00:18:24,400
laughing at me because we're selling signs and bricks and dirt.

420
00:18:25,039 --> 00:18:25,839
Speaker 3: Is that a brandium?

421
00:18:25,839 --> 00:18:26,119
Speaker 4: All right?

422
00:18:26,160 --> 00:18:28,200
Speaker 1: Hold on, hold on, We got to rewind this because

423
00:18:28,240 --> 00:18:30,519
this is kind of a big because this is your life.

424
00:18:30,599 --> 00:18:32,880
So this is just something you know, the framework in

425
00:18:32,920 --> 00:18:36,559
which you operate in. But for my audience, potentially, maybe

426
00:18:36,599 --> 00:18:39,680
they have no idea about Well, let's back it up.

427
00:18:40,559 --> 00:18:46,119
Tell me about Yankee Stadium. How does someone acquire Yankee Stadium?

428
00:18:46,200 --> 00:18:48,880
I mean, in a sense, that's what happened here. So

429
00:18:49,200 --> 00:18:51,640
give me that little bit of a backstory and then

430
00:18:51,720 --> 00:18:53,799
tell me what you did with Yankee Stadium.

431
00:18:54,480 --> 00:18:57,000
Speaker 4: Well, first I'll say this, if anybody wants the book,

432
00:18:57,079 --> 00:18:59,279
you gotta have balls. If you email me, which we'll

433
00:18:59,279 --> 00:19:01,880
put in the show, I'll send you a copy for free.

434
00:19:02,079 --> 00:19:02,920
Speaker 3: You got a fook.

435
00:19:03,720 --> 00:19:05,839
Speaker 4: Anybody who's listening, I'm going to send you a copy,

436
00:19:05,960 --> 00:19:08,839
but it really outlines the whole story. But what's crazy

437
00:19:08,920 --> 00:19:11,599
is I was doing this a deal that definitely changed

438
00:19:11,599 --> 00:19:14,160
the business. My first deal that I did was with

439
00:19:14,279 --> 00:19:17,799
the teams with the Yankees. It was Yankee Steiner And

440
00:19:18,000 --> 00:19:19,640
as i'm it took me a year and a half

441
00:19:19,680 --> 00:19:21,960
to do this deal. And the last thing, I'm sitting

442
00:19:22,000 --> 00:19:25,440
with Randy Levine at ln Schros and Brian Cashman, I go, guys,

443
00:19:25,519 --> 00:19:28,000
wait a minute, I can't sign this, like what a

444
00:19:28,079 --> 00:19:30,359
year and a half the lawyers in a very complex

445
00:19:30,440 --> 00:19:32,200
deal and I think at the time it was like

446
00:19:32,240 --> 00:19:33,359
a ten million dollar deal.

447
00:19:33,759 --> 00:19:35,000
Speaker 3: So it's a pretty big deal for me.

448
00:19:35,400 --> 00:19:37,000
Speaker 4: I go, if you ever sell it, if you ever

449
00:19:37,119 --> 00:19:38,880
knocked the stadium down and build a new one, I've

450
00:19:38,880 --> 00:19:40,519
got to be the guy to take the stadium down.

451
00:19:41,000 --> 00:19:44,000
Speaker 3: I have no idea what gave me the impulse.

452
00:19:44,680 --> 00:19:47,119
Speaker 4: To say this and ask for this, because there was

453
00:19:47,200 --> 00:19:49,440
no indication that's ever going to put a new stadium up.

454
00:19:49,759 --> 00:19:52,599
Speaker 3: But he's not a feeling that. And sure enough, five

455
00:19:52,720 --> 00:19:53,880
years after I signed.

456
00:19:53,640 --> 00:19:57,000
Speaker 2: The deal, it came up, wait sign that deal. That

457
00:19:57,240 --> 00:19:58,720
was part of the deal you signed.

458
00:19:58,799 --> 00:20:01,440
Speaker 3: It was a handshake. You're not putting it in the deal.

459
00:20:02,480 --> 00:20:03,960
Speaker 4: One of the thing I love about the Yankees that

460
00:20:04,000 --> 00:20:06,119
when they make a promise, they deliver.

461
00:20:06,680 --> 00:20:09,119
Speaker 3: They stood by everything they always told me they were

462
00:20:09,160 --> 00:20:12,680
going to do. Randy was an amazing mentor.

463
00:20:12,480 --> 00:20:15,759
Speaker 4: And ally in getting where I think was an industry

464
00:20:16,680 --> 00:20:19,119
changing deal, because once we did it with the Yankees,

465
00:20:19,160 --> 00:20:20,119
all the other teams.

466
00:20:19,960 --> 00:20:21,759
Speaker 3: Want to do deals. And we did deals with the

467
00:20:21,839 --> 00:20:25,079
Red Sox, the Cubs, the Dodgers, Notre Dame, and so on.

468
00:20:25,240 --> 00:20:27,119
Alabama that that.

469
00:20:28,119 --> 00:20:31,640
Speaker 2: Was your calling card, so to speak. All yes, guy.

470
00:20:32,160 --> 00:20:34,440
Speaker 4: My gift was to go to a ballpark, go back

471
00:20:34,480 --> 00:20:37,119
into my ten year old mindset and say, what would

472
00:20:37,160 --> 00:20:38,279
I want as a ten year old.

473
00:20:38,440 --> 00:20:39,480
Speaker 3: I want to gave me his ball.

474
00:20:39,559 --> 00:20:41,519
Speaker 4: I want the base I want the lineup card, I

475
00:20:41,599 --> 00:20:44,200
want Jeters Jersey, I want his cleats, I want the

476
00:20:44,279 --> 00:20:45,759
outfield fence, the padding.

477
00:20:46,200 --> 00:20:47,519
Speaker 3: This is what was going on in my head.

478
00:20:47,839 --> 00:20:49,799
Speaker 4: I put myself back in a ten year old mindset

479
00:20:50,079 --> 00:20:53,839
and I built this whole collectible line that any stadium

480
00:20:53,880 --> 00:20:56,079
and a team could use. Knowing these things that the

481
00:20:56,200 --> 00:20:58,559
teams weren't even thinking about this, And when I would

482
00:20:58,559 --> 00:21:01,000
sit down with Randy, who was really the guy, really

483
00:21:01,079 --> 00:21:03,839
championed me on this and made sure this could happen

484
00:21:03,880 --> 00:21:06,039
because people thought I was crazy. I was asking for

485
00:21:06,119 --> 00:21:08,960
buckets of dirt. I sold over fifty million dollars of dirt.

486
00:21:09,799 --> 00:21:13,000
I sold over well over a million and a half

487
00:21:13,039 --> 00:21:17,039
thouars of grass. Legally the grass field that would lift

488
00:21:17,079 --> 00:21:20,200
the grass and freeze ryot, and I did it. I

489
00:21:20,279 --> 00:21:23,079
did it a fedway. So a lot of these ideas.

490
00:21:23,119 --> 00:21:25,000
People thought I was crazy, and I'd go to Randy

491
00:21:25,079 --> 00:21:27,359
and he would sit down. I'd explain it to him,

492
00:21:27,559 --> 00:21:29,400
and he helped me champion it through because we need

493
00:21:29,480 --> 00:21:31,960
to get a pass through baseball, through the higher ups.

494
00:21:32,400 --> 00:21:34,720
Speaker 3: So that's how this all comes about. And then when

495
00:21:34,759 --> 00:21:37,440
the stadium came down, like.

496
00:21:38,920 --> 00:21:40,799
Speaker 4: Most teams, they just want to knock the stadium down,

497
00:21:40,880 --> 00:21:42,720
sell a few things off. I was like, this is

498
00:21:42,759 --> 00:21:45,799
a four year plan. Like what four years? I'm like,

499
00:21:46,160 --> 00:21:48,440
everything in this stadium is valuable. I don't want every

500
00:21:49,200 --> 00:21:51,759
Yankee fan to be able to have something right. That's

501
00:21:51,799 --> 00:21:55,200
where the dirt, the grass, the outfield. Reggie Jackson called

502
00:21:55,240 --> 00:21:56,680
me up, Brandon, what are you doing with the black

503
00:21:56,720 --> 00:21:57,359
and the outfield?

504
00:21:57,400 --> 00:22:00,759
Speaker 3: I'm like, no, no, nothing good. Take that out. I'll

505
00:22:00,839 --> 00:22:03,079
sign it in a nice silver marker. Put it in

506
00:22:03,200 --> 00:22:03,599
a case.

507
00:22:03,839 --> 00:22:05,200
Speaker 4: You'll have a piece of the black where I hit

508
00:22:05,240 --> 00:22:08,000
all those home runs. We cut the foul pole up

509
00:22:08,039 --> 00:22:11,440
into thousands of pieces. We took the freeze up on

510
00:22:11,519 --> 00:22:13,160
the top. We cut that up and melted it and

511
00:22:13,240 --> 00:22:17,920
made these intiminished Yankee stadiums. There was fourteen thousand bricks

512
00:22:18,039 --> 00:22:21,359
in the stadium. So it was just an amazing learning

513
00:22:21,480 --> 00:22:25,279
experience and I feel very grateful I have that opportunity

514
00:22:25,359 --> 00:22:27,880
to do it. But I also know the Yankee fans

515
00:22:27,920 --> 00:22:31,079
were incredibly grateful the way I went about it, because

516
00:22:31,200 --> 00:22:34,440
not everbody could afford certain things, and I made something

517
00:22:34,480 --> 00:22:34,960
for everyone.

518
00:22:35,079 --> 00:22:36,640
Speaker 3: And that's when I went Pitts.

519
00:22:36,640 --> 00:22:40,119
Speaker 4: I've done about seven stadiums over the years, Massive Square,

520
00:22:40,160 --> 00:22:40,599
Guard and.

521
00:22:40,640 --> 00:22:43,279
Speaker 3: Giants Stadium, Texas Stadium. So when I went to see

522
00:22:43,319 --> 00:22:47,119
the bills, I said, look, this is a stadium that's

523
00:22:47,200 --> 00:22:50,279
really important to a lot of people and it needs

524
00:22:50,319 --> 00:22:52,880
to be taken down the right way. I know you

525
00:22:53,000 --> 00:22:53,880
got the new stadium.

526
00:22:54,079 --> 00:22:56,839
Speaker 4: I really would like you to consider using me to really,

527
00:22:56,880 --> 00:22:59,839
almost like a surgeon, take this thing apart, said the Bill.

528
00:23:00,000 --> 00:23:02,559
Those fans get all Bill's mafia can all have a piece,

529
00:23:03,400 --> 00:23:05,559
and it's a little different approach because when you get

530
00:23:05,559 --> 00:23:08,680
into these little things like you know, coasters with a

531
00:23:08,720 --> 00:23:11,319
piece of the turf, or a doormat with a piece

532
00:23:11,359 --> 00:23:13,119
of the turf or a piece of goal posts, it's

533
00:23:13,200 --> 00:23:15,200
extremely labor in sensive. It's a lot of work and

534
00:23:15,240 --> 00:23:17,079
a lot of companies don't want to do it. But

535
00:23:17,160 --> 00:23:19,039
I know that that's what the fans wanted. And the

536
00:23:19,079 --> 00:23:21,920
bills were really great. They're very they bought into it,

537
00:23:22,079 --> 00:23:24,960
they were behind it. They've been supporting me. I did

538
00:23:25,039 --> 00:23:27,119
a deal with the county, but stadium was really owned

539
00:23:27,119 --> 00:23:29,920
by the county, so partners with them. The bills have

540
00:23:30,000 --> 00:23:33,839
been incredibly supportive in this process because it's a lot

541
00:23:33,920 --> 00:23:35,759
more work. And then try to move to the new

542
00:23:35,839 --> 00:23:38,880
stadium and then you know, I'm partners with Legends Global.

543
00:23:38,960 --> 00:23:41,440
They on the website and they have the story in

544
00:23:41,519 --> 00:23:44,240
the stadium, so the distribution was a little easier.

545
00:23:45,000 --> 00:23:46,519
Speaker 3: I love taking the stadiums apart.

546
00:23:46,599 --> 00:23:49,440
Speaker 4: It's like definitely something I've become really good at and

547
00:23:49,480 --> 00:23:51,359
I have a different view about when I walk through

548
00:23:51,400 --> 00:23:51,880
a stadium.

549
00:23:52,000 --> 00:23:53,720
Speaker 3: I have a little bit of a photographic memories.

550
00:23:53,720 --> 00:23:55,880
Speaker 4: When I walked through the stadium, I could take you

551
00:23:55,960 --> 00:24:00,880
through Buffalo Stadium from top to bottom from an asset stamp, right, yeah.

552
00:24:00,839 --> 00:24:04,160
Speaker 1: Sure, sure, and then you're probably doing hierarchy of like

553
00:24:04,720 --> 00:24:07,240
where the real value is with the stuff that you

554
00:24:07,319 --> 00:24:10,000
can maybe more people can afford type thing. I can

555
00:24:10,079 --> 00:24:13,079
imagine that because I think like that. Right, I'm a designer,

556
00:24:13,200 --> 00:24:16,680
but I'm also I have an engineering mind. Right, everything

557
00:24:16,759 --> 00:24:17,519
I look at, how.

558
00:24:17,440 --> 00:24:17,920
Speaker 3: Do we do this?

559
00:24:18,160 --> 00:24:19,640
Speaker 2: Like if I had to do that, I'd have to

560
00:24:19,720 --> 00:24:21,039
come up with how do you do it? You have

561
00:24:21,119 --> 00:24:22,240
to accomplish the task.

562
00:24:22,359 --> 00:24:25,039
Speaker 1: It's one thing to have the idea, but then it's

563
00:24:25,079 --> 00:24:29,119
another thing to methodically and to your point, you told them, hey,

564
00:24:29,200 --> 00:24:32,680
four years right, so that you know you kind of

565
00:24:32,759 --> 00:24:35,359
have a framework as to what it's really gonna take.

566
00:24:35,400 --> 00:24:36,839
A lot of people would go in there and made

567
00:24:36,880 --> 00:24:39,559
with an idea and have no clue as to hey,

568
00:24:39,640 --> 00:24:41,920
I'm gonna get two thumbs up, we got the deal.

569
00:24:42,160 --> 00:24:44,319
Now what they have no idea, They have no clue.

570
00:24:44,400 --> 00:24:46,839
So that's obviously your gift. You're able to go in

571
00:24:46,960 --> 00:24:50,559
there and kind of dissect well something as large as

572
00:24:50,599 --> 00:24:54,160
a stadium in the way of memorabilia and do it

573
00:24:54,400 --> 00:24:58,480
well with success and strategically and be able to even

574
00:24:58,559 --> 00:25:02,079
tell the people that you're partnered with, Hey, this is

575
00:25:02,119 --> 00:25:03,799
what it's going to take. This is what makes you

576
00:25:04,119 --> 00:25:07,279
like a unicorn. You're the authority on this type of thing,

577
00:25:07,400 --> 00:25:08,839
which no one else does.

578
00:25:09,319 --> 00:25:11,000
Speaker 3: You know, in fact, I have a different way of

579
00:25:11,079 --> 00:25:11,920
thinking about things.

580
00:25:11,960 --> 00:25:15,119
Speaker 4: But one of my big things my business principles is

581
00:25:15,200 --> 00:25:16,920
your first idea is not your best idea.

582
00:25:17,720 --> 00:25:20,960
Speaker 3: And success is one of the biggest deterrens for more success.

583
00:25:21,640 --> 00:25:24,440
Speaker 4: A lot of times somebody will try something, have some success,

584
00:25:24,880 --> 00:25:26,839
and next thing you know, they're at the bar celebrating,

585
00:25:27,240 --> 00:25:29,839
and me, I'm thinking, why did that thing work and

586
00:25:29,920 --> 00:25:31,680
how can we even take it even further? Is the

587
00:25:31,680 --> 00:25:34,440
way my mindset works, right, But to kind of give

588
00:25:34,440 --> 00:25:37,559
me an example, like the best poker players in the world,

589
00:25:38,079 --> 00:25:42,079
in the world the hands that they get, only twelve

590
00:25:42,160 --> 00:25:45,640
percent of those hands are good ones. You know why

591
00:25:45,720 --> 00:25:49,440
that story relevant is because they figure it out. Like

592
00:25:49,640 --> 00:25:51,079
to me, I think when you look at people that

593
00:25:51,240 --> 00:25:54,000
are great at what they do to figure it out, people,

594
00:25:54,559 --> 00:25:55,480
you know they figure it out.

595
00:25:55,480 --> 00:25:58,160
Speaker 3: It's not a obvious Oh here here's four aces in

596
00:25:58,240 --> 00:25:58,640
your hand.

597
00:25:59,359 --> 00:26:02,200
Speaker 4: And I think for me, like, no matter what was

598
00:26:02,279 --> 00:26:04,839
handed to me, obviously doing a partnership with the Yankees

599
00:26:05,079 --> 00:26:08,839
was an incredible gift. But I didn't stop there. I

600
00:26:08,920 --> 00:26:11,000
went to note your Dame. I took the Yankee thing

601
00:26:11,119 --> 00:26:13,599
much further, and those are ideas that are now use

602
00:26:13,640 --> 00:26:15,720
all over the world, over the country. So many teams

603
00:26:15,799 --> 00:26:19,359
copied our model. So I'm so grateful. I mean, think

604
00:26:19,400 --> 00:26:22,279
about the fact you do something that's relevant and that's

605
00:26:22,319 --> 00:26:23,920
going to stick. But so many of the ideas that

606
00:26:23,960 --> 00:26:26,440
I came up with, people are laughing at me. That's

607
00:26:26,480 --> 00:26:27,160
not going to work.

608
00:26:27,240 --> 00:26:27,920
Speaker 3: We can't do that.

609
00:26:28,079 --> 00:26:29,680
Speaker 4: You want dirt, What are you going to do with dirt?

610
00:26:29,920 --> 00:26:32,119
We're not going to swap out the bases. So I

611
00:26:32,119 --> 00:26:34,359
think we need to swap out the bases and sell

612
00:26:34,400 --> 00:26:36,400
the bases and people can pre order them in the game.

613
00:26:36,599 --> 00:26:37,079
Speaker 3: But we do it.

614
00:26:37,759 --> 00:26:41,160
Speaker 4: So one of my favorite programs right now that I'm

615
00:26:41,200 --> 00:26:45,519
working on another guy who's completely unicorn. What an amazing

616
00:26:45,640 --> 00:26:48,640
market are the greatest, one of the great marketers and

617
00:26:48,680 --> 00:26:52,200
one of the great concepts, Savannah Bananas, and we have

618
00:26:52,319 --> 00:26:54,559
to do his collectibles to Samanna bad Now it's a

619
00:26:54,680 --> 00:26:58,119
small spoke in a much bigger wheel with Jesse, who's

620
00:26:58,119 --> 00:27:00,680
got a lot of things going. But he knows and

621
00:27:00,839 --> 00:27:02,880
never lose his sight of what's most important, which is

622
00:27:02,960 --> 00:27:05,559
the fans, the greatest show on the planet.

623
00:27:05,680 --> 00:27:08,319
Speaker 3: And he's not stopping because he came up with some

624
00:27:08,400 --> 00:27:08,960
good ideas.

625
00:27:09,319 --> 00:27:13,079
Speaker 4: He's when he's with me, it's a million questions, Brandon,

626
00:27:13,119 --> 00:27:13,960
Why are you thinking about that?

627
00:27:14,079 --> 00:27:15,759
Speaker 3: Why are you doing that? How can we get this

628
00:27:15,880 --> 00:27:16,440
for the fans?

629
00:27:17,119 --> 00:27:20,680
Speaker 4: Like you see the intensity of his curiosity and enthusiasm,

630
00:27:20,960 --> 00:27:22,599
which is really one of the keys to growth.

631
00:27:23,200 --> 00:27:24,920
Speaker 3: So that's been a fun project for me.

632
00:27:25,079 --> 00:27:27,079
Speaker 4: But I'm taking on a lot of projects that are

633
00:27:27,440 --> 00:27:30,559
very uncomfortable, that are not easy to figure out.

634
00:27:30,759 --> 00:27:32,359
Speaker 3: But I figured no one else is doing it. If

635
00:27:32,359 --> 00:27:35,400
I don't do it, no one's gonna And it's like XFL.

636
00:27:36,599 --> 00:27:38,039
Speaker 4: You know, a lot of a lot of players now

637
00:27:38,039 --> 00:27:39,920
are swapping over the NFL and we go do their

638
00:27:39,960 --> 00:27:41,400
collectibles live golf.

639
00:27:41,759 --> 00:27:44,480
Speaker 3: No one's ever done collectibles with golf. I'm the first

640
00:27:44,519 --> 00:27:45,039
one to do it.

641
00:27:45,480 --> 00:27:50,680
Speaker 4: Michigan collectibles, all those big ten schools, nothing really So

642
00:27:50,920 --> 00:27:53,839
the goal posts, I'm gonna be selling the turf Michigan

643
00:27:54,160 --> 00:27:55,400
without a perfect season.

644
00:27:55,960 --> 00:27:59,000
Speaker 3: I'm doing the turf and you have won the championship, Like.

645
00:27:59,319 --> 00:28:02,359
Speaker 4: Those are the things nobody's thinking of. But every student

646
00:28:02,440 --> 00:28:04,440
can get a piece of the turf in the dorm

647
00:28:04,519 --> 00:28:07,200
room or whatever it is. So I'm trying to find

648
00:28:07,240 --> 00:28:11,799
different projects that are unique, different that no one else

649
00:28:11,880 --> 00:28:14,599
is even thinking about. But they're fun and it's not

650
00:28:14,680 --> 00:28:17,200
a big money play. But maybe down the road in

651
00:28:17,240 --> 00:28:20,240
sport it's something like go look up dirt from Yank.

652
00:28:20,279 --> 00:28:22,519
You say it's all at a premium, which is insane,

653
00:28:23,000 --> 00:28:24,799
but people.

654
00:28:24,720 --> 00:28:25,279
Speaker 3: Like that stuff.

655
00:28:25,799 --> 00:28:27,799
Speaker 2: What has it gone up in value since you sold it?

656
00:28:27,880 --> 00:28:31,440
Speaker 3: Yeah, it's crazy. I mean fifty I've sold over fifty

657
00:28:31,440 --> 00:28:32,279
million dollars of dirt.

658
00:28:32,319 --> 00:28:33,759
Speaker 4: I'm trying to do it again with some of the

659
00:28:33,839 --> 00:28:35,880
other new programs I'm working with.

660
00:28:36,039 --> 00:28:38,720
Speaker 3: But it's crazy, and you know it's even more crazy.

661
00:28:39,319 --> 00:28:43,440
Speaker 1: Today's podcast is brought to you by Reties, the world's

662
00:28:43,599 --> 00:28:49,480
only reusable zip tie Reties What's in your Toolbox? For

663
00:28:49,599 --> 00:28:53,960
more information on reties, go to reties dot com. That's

664
00:28:54,000 --> 00:28:58,519
our e t yz dot com. Retize don't call it

665
00:28:58,559 --> 00:29:00,160
a zip tie is.

666
00:29:00,200 --> 00:29:02,359
Speaker 4: I had an indication based up sitting on a couch

667
00:29:02,400 --> 00:29:05,079
with my wife which we talked about. I get fifty

668
00:29:05,200 --> 00:29:07,559
leads a week now with people coming to me with

669
00:29:07,640 --> 00:29:09,480
their collections, they want to give it to me. And

670
00:29:09,599 --> 00:29:11,319
what's great is I always say, you can have a

671
00:29:11,400 --> 00:29:14,480
bad day, but you can't have a bad pass. So

672
00:29:14,640 --> 00:29:17,440
for me, they trust me, so they don't even answer

673
00:29:17,440 --> 00:29:21,079
for the paperwork. Here's my collection, and we're talking about

674
00:29:21,200 --> 00:29:23,480
hundreds and hundreds in some cases a couple of thousand

675
00:29:23,559 --> 00:29:26,759
items that can be worth several hundred thousand dollars like

676
00:29:26,839 --> 00:29:27,960
brand and we trust you here.

677
00:29:28,799 --> 00:29:31,519
Speaker 3: So when you go on collectbooks change like the site is.

678
00:29:32,440 --> 00:29:34,599
Speaker 4: I think by the summer or of the fall, will

679
00:29:34,680 --> 00:29:38,319
probably be one of the most diverse, unique collectible websites.

680
00:29:38,480 --> 00:29:40,920
And I dreamt this six years ago. And when you're

681
00:29:40,960 --> 00:29:43,319
starting out, I got to tell you it's daunting. It's

682
00:29:43,319 --> 00:29:47,079
gonna work. Is anybody gonna give me their stuff? Are

683
00:29:47,079 --> 00:29:48,319
any teams gonna hire me?

684
00:29:48,440 --> 00:29:48,960
Speaker 3: Like you don't know?

685
00:29:49,680 --> 00:29:51,400
Speaker 4: And then all of a sudden, like we can't keep

686
00:29:51,440 --> 00:29:53,839
up with the volume. It's it's just been amazing. And

687
00:29:53,920 --> 00:29:55,799
what's fun is some of the stuff that are created

688
00:29:55,880 --> 00:29:57,480
thirty years ago, it's coming back to me.

689
00:29:58,160 --> 00:30:02,279
Speaker 2: Oh you're getting it back. Are you collecting that stuff back?

690
00:30:02,400 --> 00:30:05,799
Speaker 3: Or I'm not allowed? No, I mean we do we

691
00:30:06,559 --> 00:30:08,039
have some stuff that we keep for the office.

692
00:30:08,079 --> 00:30:10,599
Speaker 4: Some of my original ideas they took off will put

693
00:30:10,599 --> 00:30:12,640
them up in the office. When I was doing themes

694
00:30:12,640 --> 00:30:16,440
around the Heisman Trophy winners or themes around MVPs, I do.

695
00:30:16,480 --> 00:30:19,079
Speaker 3: All these themes around Rookie of the Years like nobody

696
00:30:19,160 --> 00:30:19,440
does that.

697
00:30:19,559 --> 00:30:23,079
Speaker 4: Those projects like thirty forty to fifty players right, bring

698
00:30:23,160 --> 00:30:25,960
a whole championship team together and do a team signing.

699
00:30:26,400 --> 00:30:28,359
Speaker 3: Those are things that I was really noted for. It's

700
00:30:28,359 --> 00:30:30,240
they're possible for an individual collector to do.

701
00:30:31,000 --> 00:30:32,599
Speaker 4: And I think that's what you're supposed to be doing,

702
00:30:32,640 --> 00:30:35,359
is to do the things that your competitors can't do

703
00:30:35,640 --> 00:30:36,079
or won't do.

704
00:30:37,359 --> 00:30:39,359
Speaker 3: Find what your competitors are not willing to do, and

705
00:30:39,440 --> 00:30:40,599
that's what you want to thrive on.

706
00:30:40,759 --> 00:30:43,759
Speaker 4: I want to find my competitors are bad at now

707
00:30:43,839 --> 00:30:45,559
what they're good at. I'm not trying to copy them

708
00:30:45,599 --> 00:30:47,920
what my competitors are doing and they're good at. I'm

709
00:30:47,960 --> 00:30:49,920
trying to find out what they do, what they're not doing,

710
00:30:50,559 --> 00:30:53,480
what they're not doing, to beat them up that way

711
00:30:53,759 --> 00:30:56,160
every day twice on Sunday. I like it.

712
00:30:56,519 --> 00:30:56,960
Speaker 3: I like it.

713
00:30:57,200 --> 00:30:58,400
Speaker 2: You know what's so fun about it?

714
00:30:58,519 --> 00:31:03,279
Speaker 1: It's like friendly competitiveness, right, and you're trying to outthink

715
00:31:03,400 --> 00:31:06,200
the competition in a sense, right, and the fact that

716
00:31:06,319 --> 00:31:10,000
you kind of created some of these markets, will call

717
00:31:10,119 --> 00:31:13,839
them right now, you're just reinventing yourself in a sense,

718
00:31:14,000 --> 00:31:16,240
right because now things, well, time has gone by.

719
00:31:16,400 --> 00:31:18,720
Speaker 2: It's not nineteen, it's not the eighties anymore.

720
00:31:19,240 --> 00:31:23,160
Speaker 1: But technology probably affords you like your dot com now,

721
00:31:23,200 --> 00:31:24,759
what's what's the company name again?

722
00:31:25,359 --> 00:31:28,319
Speaker 4: Collectal exchange and just you know, I'm a technology immigrant.

723
00:31:28,400 --> 00:31:32,519
Building collectible exchange dot com was I was so hard.

724
00:31:32,599 --> 00:31:34,599
I mean, we didn't have to build an exchange, right,

725
00:31:34,960 --> 00:31:37,039
But you know the thing is, like that's the fun

726
00:31:37,119 --> 00:31:40,119
part is figuring it out and doing stuff.

727
00:31:39,839 --> 00:31:43,640
Speaker 3: That's not easy. It's hard, but it's that's what the growth.

728
00:31:44,279 --> 00:31:46,279
That's what gets you kind of going, is you're trying

729
00:31:46,319 --> 00:31:47,200
to figure this stuff out.

730
00:31:47,319 --> 00:31:49,119
Speaker 4: Like, you know, I have a couple of partners that

731
00:31:49,160 --> 00:31:51,119
we did this together with two people from Signer that

732
00:31:51,200 --> 00:31:52,880
I took with me to build this new company.

733
00:31:53,000 --> 00:31:55,759
Speaker 3: Like we didn't have to do this freaking idea.

734
00:31:56,119 --> 00:31:58,359
Speaker 4: Yeah, we're a bunch of morons and we've made so

735
00:31:58,400 --> 00:32:00,759
many mistakes to like I want people to't.

736
00:32:00,640 --> 00:32:03,680
Speaker 3: Understand, like we definitely led the league of mistakes. The

737
00:32:03,759 --> 00:32:05,880
first three years, we did so many stupid things that

738
00:32:06,000 --> 00:32:09,160
didn't work. Yeah, but we kept trying. Like I think

739
00:32:09,319 --> 00:32:11,799
more grades should be given in school for the T

740
00:32:12,079 --> 00:32:13,759
for trying. I think you're right, it should be a

741
00:32:13,839 --> 00:32:15,400
grade T you're trying.

742
00:32:15,519 --> 00:32:18,119
Speaker 2: I agree. I'll tell you.

743
00:32:18,240 --> 00:32:21,559
Speaker 1: I call it falling forward, right because and there's a

744
00:32:21,599 --> 00:32:23,640
lot of it. There's more of that than not. And

745
00:32:23,759 --> 00:32:26,359
I think people out there in the world look at

746
00:32:26,400 --> 00:32:29,240
people who have success and just think, well, it's so

747
00:32:29,440 --> 00:32:33,039
easy for them, but they don't realize the grind, the

748
00:32:33,160 --> 00:32:35,519
low points, the things that you really have to go

749
00:32:35,759 --> 00:32:38,200
through to get to where you are, right, and that's

750
00:32:38,400 --> 00:32:41,599
with the ups and downs, the trial and error falling

751
00:32:41,759 --> 00:32:44,160
forward and you know, to your.

752
00:32:44,160 --> 00:32:46,440
Speaker 2: Point, I like a challenge.

753
00:32:46,799 --> 00:32:48,759
Speaker 1: I don't like what was That's why we like I

754
00:32:48,839 --> 00:32:51,839
build these bikes. Everyone is completely unique and different. They're

755
00:32:51,880 --> 00:32:54,559
all branded for big companies. That's all I do, okay,

756
00:32:55,039 --> 00:32:58,440
And every single time I want to push myself past

757
00:32:58,519 --> 00:33:02,400
the last time because nothing about resting on my laurels,

758
00:33:02,480 --> 00:33:06,119
nothing about resting on my past success does anything for me.

759
00:33:06,559 --> 00:33:09,359
Because if you're not moving forward into what's next, then

760
00:33:09,880 --> 00:33:12,519
I mean people are comfortable with that they can just

761
00:33:12,640 --> 00:33:15,759
live on that. I can't operate that way. I can't

762
00:33:15,839 --> 00:33:18,559
build the same bike twice. I don't want to do things.

763
00:33:18,720 --> 00:33:20,400
I want to do it, do it well, and then

764
00:33:20,599 --> 00:33:22,839
I'm moving on halfway through doing it.

765
00:33:22,960 --> 00:33:23,680
Speaker 2: You see what I mean?

766
00:33:23,799 --> 00:33:26,920
Speaker 1: And looking for you got to look for the diversity

767
00:33:26,960 --> 00:33:29,200
and things. Like you said, look for the loopholes, look

768
00:33:29,240 --> 00:33:31,599
for the areas where people aren't really doing that.

769
00:33:33,119 --> 00:33:36,559
Speaker 3: Comfort will bring in a misery. It will find somebody

770
00:33:36,559 --> 00:33:39,680
who's miserable. They're board. It's because they stop being curious

771
00:33:40,160 --> 00:33:41,599
and they must their enthusiasm.

772
00:33:42,039 --> 00:33:44,839
Speaker 4: If you want to be happy. You know, I did

773
00:33:44,839 --> 00:33:46,359
an employed It came in one day, so you know

774
00:33:46,440 --> 00:33:48,039
brand I'm not happy and I'm going to take it

775
00:33:48,079 --> 00:33:50,640
on the job back. I never promise your happiness. I

776
00:33:50,640 --> 00:33:52,839
don't know why you bring me a happy shit to me,

777
00:33:55,279 --> 00:33:58,039
I promise you an opportunity, right, I promise you an

778
00:33:58,039 --> 00:34:00,519
opportunity to be something better than what you when you

779
00:34:00,599 --> 00:34:03,640
came here. On you have a happy problem, well you

780
00:34:03,759 --> 00:34:06,559
may go home, get the temple, get the church.

781
00:34:07,880 --> 00:34:12,039
Speaker 3: With you. I think to me, curiosity and growth.

782
00:34:12,599 --> 00:34:14,920
Speaker 4: We should be promoting more of that, you know, promoting

783
00:34:15,000 --> 00:34:17,320
when your kid comes home and he's asking questions.

784
00:34:18,079 --> 00:34:19,440
Speaker 3: That's what you want to promote that.

785
00:34:19,639 --> 00:34:22,800
Speaker 4: You know your employees are coming here, they're being resourceful, curious,

786
00:34:23,079 --> 00:34:27,119
that's everything. We promote that and collectbullshade every day. I

787
00:34:27,199 --> 00:34:29,159
make a big deal when when somebody comes to my

788
00:34:29,239 --> 00:34:31,920
office with an idea. It's almost like we hit the lotto,

789
00:34:32,400 --> 00:34:34,960
because that's what you want. I mean, somebody cares, they're thinking,

790
00:34:35,079 --> 00:34:37,079
and they're trying to do more than what they're asked

791
00:34:37,119 --> 00:34:39,199
to do. And that's everything if you really want to

792
00:34:39,239 --> 00:34:42,079
be an industry leader, you know, to me, I have

793
00:34:42,119 --> 00:34:44,679
a new company. I woke up, broke, started from scratch

794
00:34:44,760 --> 00:34:47,039
with this new company, and I'm just trying to build

795
00:34:47,079 --> 00:34:50,039
it up based on what I think fans and customers

796
00:34:50,119 --> 00:34:51,199
we want and also what.

797
00:34:51,480 --> 00:34:53,280
Speaker 3: No one else is doing. And if I don't do it,

798
00:34:53,360 --> 00:34:54,880
I feel like no one else is going to do it.

799
00:34:55,320 --> 00:34:57,320
Speaker 4: And I have an indication that there's a lot of

800
00:34:57,360 --> 00:34:59,719
people out there that have cards, collections, they don't know

801
00:34:59,719 --> 00:35:01,920
what to do with the stuff. So I've become a

802
00:35:01,960 --> 00:35:04,519
trusted source. And I think, you know, the fun of

803
00:35:04,599 --> 00:35:08,519
it is the unknown, waking up broke, waking up like

804
00:35:08,559 --> 00:35:10,039
I don't know if it's going to work and I'm

805
00:35:10,079 --> 00:35:10,519
not broke.

806
00:35:10,559 --> 00:35:13,559
Speaker 3: I've done well too well. I'm grateful, but you have

807
00:35:13,639 --> 00:35:15,599
to trick yourself to be.

808
00:35:16,239 --> 00:35:20,000
Speaker 2: To be great, to be hungry again rounded, you have.

809
00:35:20,039 --> 00:35:21,800
Speaker 3: To trick yourself. You can't go and work it. You know,

810
00:35:21,840 --> 00:35:23,079
I've made all this money. I'm good.

811
00:35:24,079 --> 00:35:26,880
Speaker 4: I hate when people are all good. No one cares.

812
00:35:28,840 --> 00:35:30,960
Where are you in the growth stage? You know you're

813
00:35:31,000 --> 00:35:33,159
in a growing state. Have you got a bunch of

814
00:35:33,199 --> 00:35:35,559
people that you're with together that realized that you don't

815
00:35:35,559 --> 00:35:37,559
know what you're doing, but we're doing it anyway, and

816
00:35:37,639 --> 00:35:39,480
we're going to be a figure it out group. We're

817
00:35:39,519 --> 00:35:43,199
not afraid of not knowing, but we're excited to figure

818
00:35:43,239 --> 00:35:45,320
it out. And I've been able to get a good

819
00:35:45,360 --> 00:35:48,039
group of people together. There's like twenty of us that

820
00:35:48,159 --> 00:35:50,360
are on this highway with no red lights.

821
00:35:51,000 --> 00:35:53,199
Speaker 3: We're not afraid. We had some really, we hit a

822
00:35:53,199 --> 00:35:55,679
couple of potholes, but it doesn't get us off track.

823
00:35:56,000 --> 00:35:57,880
Speaker 1: Yeah, I like it, And you know it's so great

824
00:35:57,960 --> 00:36:00,800
because even for me, you are only as good as

825
00:36:00,840 --> 00:36:03,079
your team through the years. You know, everybody, Oh, they

826
00:36:03,480 --> 00:36:06,280
they pour on the accolades. You're the head, you're the face,

827
00:36:06,440 --> 00:36:09,159
but man, you can't do it without your people. They

828
00:36:09,360 --> 00:36:12,400
just make you who you are in a sense, right, I.

829
00:36:12,440 --> 00:36:15,639
Speaker 2: Mean you're limited to right.

830
00:36:16,199 --> 00:36:18,000
Speaker 3: I wish I would have known that twenty years ago.

831
00:36:18,039 --> 00:36:20,320
I lost a lot of good people at Steiner.

832
00:36:21,400 --> 00:36:24,079
Speaker 4: It was I love the company, I love what I've built,

833
00:36:24,119 --> 00:36:26,719
but I've learned a lot of lessons when I removed

834
00:36:26,760 --> 00:36:30,760
from there, about quality of people and everything you can

835
00:36:30,880 --> 00:36:33,760
to retain them and respecting them and appreciating them and

836
00:36:33,840 --> 00:36:37,119
putting them in front of yourself. And you know, leaders

837
00:36:37,360 --> 00:36:40,119
is about, you know, supporting those people and making sure

838
00:36:40,159 --> 00:36:42,639
that they're good and they have all the tools they

839
00:36:42,719 --> 00:36:44,159
need to be what they're.

840
00:36:43,960 --> 00:36:44,360
Speaker 3: Trying to be.

841
00:36:45,000 --> 00:36:47,920
Speaker 4: And when it's tin of there's so much light on me,

842
00:36:48,039 --> 00:36:50,519
you know, to do this, do that, and you get

843
00:36:50,559 --> 00:36:51,960
kind of caught up in it, I would say, like

844
00:36:52,079 --> 00:36:54,679
fame and all the meetia and everything's like a drug.

845
00:36:54,920 --> 00:36:57,119
Speaker 3: You know, it's just and now I just don't get

846
00:36:57,159 --> 00:36:59,639
caught up in it. I'm I'm.

847
00:37:00,039 --> 00:37:02,800
Speaker 4: I have a tremendous amount of empathy for my customers,

848
00:37:03,400 --> 00:37:05,079
and I have a lot of empathy for my staff.

849
00:37:05,559 --> 00:37:10,079
Understand where they're at because if not, what are you doing?

850
00:37:10,800 --> 00:37:14,360
And empathy, you know, putting myself in their shoes. What's

851
00:37:14,400 --> 00:37:16,199
it like to be taking all of these cards day

852
00:37:16,199 --> 00:37:18,400
in and day out. So I try to put myself

853
00:37:18,440 --> 00:37:20,119
in their shoes and make it easy for them and

854
00:37:20,159 --> 00:37:22,360
figure out ways I could make their job better and

855
00:37:22,639 --> 00:37:23,920
make sure they feel appreciated.

856
00:37:24,719 --> 00:37:26,880
Speaker 2: Yeah, Okay, it's good, man, it's good.

857
00:37:27,159 --> 00:37:30,320
Speaker 3: You know it's good. It's a lot of years of managing, but.

858
00:37:32,119 --> 00:37:34,880
Speaker 4: It's it's been fun to get a rebound like this

859
00:37:35,039 --> 00:37:37,400
and go figure out some of the mistakes you made.

860
00:37:37,840 --> 00:37:39,760
Even though I did a lot of things right at Steiner,

861
00:37:40,039 --> 00:37:41,760
which is another thing, like, you know, don't be afraid

862
00:37:41,800 --> 00:37:44,519
to give yourself some credit. Sure, i left stein I

863
00:37:44,639 --> 00:37:46,639
was feeling like a little down, But then I was like,

864
00:37:46,719 --> 00:37:47,159
wait a minute.

865
00:37:47,199 --> 00:37:48,840
Speaker 3: I did a few things that were pretty damn good.

866
00:37:49,320 --> 00:37:52,559
Speaker 4: You know, forty million autographs I've secured, and the whole

867
00:37:52,639 --> 00:37:55,960
Yankee Steyn of the stadium, breaking into the college market.

868
00:37:56,079 --> 00:37:57,079
Speaker 3: There was a lot of cool things.

869
00:37:57,159 --> 00:37:59,239
Speaker 4: But then I look at some of the stupid ass

870
00:37:59,320 --> 00:38:01,719
things I did, some of the mistakes I made, and

871
00:38:02,000 --> 00:38:04,000
talking Omni common to buy me was a pretty good

872
00:38:04,039 --> 00:38:05,920
sale too, you know, back in two thousand.

873
00:38:06,480 --> 00:38:08,400
Speaker 3: So now I don't need that.

874
00:38:08,559 --> 00:38:11,199
Speaker 4: You know when you're working, think about it, like what

875
00:38:11,280 --> 00:38:13,119
would you do for someone that you knew could never

876
00:38:13,199 --> 00:38:15,639
do anything back for you? Like to me, like I

877
00:38:15,880 --> 00:38:18,880
work now every day, I don't know there's all pressure

878
00:38:18,920 --> 00:38:21,639
to make I don't have so much pressure work for

879
00:38:21,679 --> 00:38:24,519
a big company when they bought me to make money,

880
00:38:24,599 --> 00:38:26,960
make profit now like I don't have. The profit isn't

881
00:38:26,960 --> 00:38:30,320
a number one priority? Doing really good work and taking

882
00:38:30,360 --> 00:38:33,159
care of people is the number one priority. The process

883
00:38:33,559 --> 00:38:35,800
the number one priority. If I make a little less

884
00:38:35,840 --> 00:38:38,000
this year, I'm going to call my Wife's.

885
00:38:37,719 --> 00:38:38,400
Speaker 3: Still gonna love me.

886
00:38:39,480 --> 00:38:42,719
Speaker 4: If you can get into that mindset wherever you're working,

887
00:38:43,920 --> 00:38:46,559
maybe it's not the full mindset because the company you

888
00:38:46,639 --> 00:38:48,159
work for it doesn't allow it. But can you get

889
00:38:48,199 --> 00:38:51,000
into some of that mindset, it's a beautiful thing and

890
00:38:51,079 --> 00:38:54,199
you'll find yourself so much happier because you're being allowed

891
00:38:54,239 --> 00:38:55,320
to make mistakes and grow.

892
00:38:56,000 --> 00:38:58,360
Speaker 3: And that's that's where we have a collective change.

893
00:38:58,440 --> 00:39:01,719
Speaker 4: Like we're growing, we're making mistakes, and we're slapping each

894
00:39:01,760 --> 00:39:04,079
other five for the successes and the failures.

895
00:39:04,159 --> 00:39:06,039
Speaker 2: Right right, that's great, so cool.

896
00:39:06,400 --> 00:39:08,840
Speaker 1: So if someone's got their collection and they want to

897
00:39:09,280 --> 00:39:11,599
they want to give hand it over to you. Would

898
00:39:11,599 --> 00:39:14,320
they go to collectible exchange dot com or do they

899
00:39:14,440 --> 00:39:16,719
go directly to you? How do people get to you

900
00:39:17,360 --> 00:39:20,880
if they have the sports Memora Bilia collection that they're like, Hey,

901
00:39:21,239 --> 00:39:23,559
I trust this guy, I know the name, I know

902
00:39:23,679 --> 00:39:24,320
what he's done.

903
00:39:24,599 --> 00:39:29,679
Speaker 3: What's this information on the website. You can email me.

904
00:39:29,719 --> 00:39:31,400
I'm going to give you the email for the free book.

905
00:39:31,719 --> 00:39:34,239
If you have a collection, use email. It's Brandensteiner. In

906
00:39:34,280 --> 00:39:37,920
nineteen eighty one at email, that's my special email, as.

907
00:39:37,920 --> 00:39:38,440
Speaker 1: You're going to get.

908
00:39:38,480 --> 00:39:40,840
Speaker 4: In nineteen eighty one is when I graduated Syracuse. Like

909
00:39:40,920 --> 00:39:45,119
the last time I had completely pure freedom. Okay, So

910
00:39:45,159 --> 00:39:47,599
I'd like to remember that moment when I graduated college,

911
00:39:47,639 --> 00:39:50,280
which I was the first person in my family to

912
00:39:50,400 --> 00:39:51,280
graduate college.

913
00:39:51,800 --> 00:39:53,840
Speaker 3: So and I was the idiot in the family by

914
00:39:53,880 --> 00:39:54,159
the way.

915
00:39:54,800 --> 00:39:56,360
Speaker 4: But I want to say one of the projects that

916
00:39:56,400 --> 00:39:58,199
I worked on that recently day, which I thought I

917
00:39:58,280 --> 00:40:01,039
think you'll find interesting, is I suppent the year with

918
00:40:01,199 --> 00:40:05,239
the NYPD. I wrote a book about I went around

919
00:40:05,360 --> 00:40:09,599
with I did fifteen ride alongs with in the worst neighborhoods.

920
00:40:09,679 --> 00:40:13,360
On a busy weekend night, I went to the crime lab.

921
00:40:13,440 --> 00:40:15,800
I did the police academy. I took a gang down

922
00:40:15,880 --> 00:40:19,119
at six in the morning. The twenty one gang members

923
00:40:20,079 --> 00:40:22,599
did it all. I did a ride along up Syracuse too,

924
00:40:23,119 --> 00:40:26,079
fifteen of them. And I wrote a book about why

925
00:40:26,159 --> 00:40:29,239
we're having so much problems in our urban cities all

926
00:40:29,239 --> 00:40:32,440
over the country and why we're losing our police officers

927
00:40:32,519 --> 00:40:35,679
fast as we even know. The police force in this

928
00:40:35,760 --> 00:40:39,440
country down about twenty five thirty percent. Every precinct is down.

929
00:40:40,079 --> 00:40:42,119
And I'm not saying the police are all there's some

930
00:40:42,280 --> 00:40:46,599
problems and fix but there's some serious, serious problems with

931
00:40:46,639 --> 00:40:48,639
some of these neighborhoods. And you kind of go on

932
00:40:48,719 --> 00:40:50,440
this voyage with me in this book. The book's called

933
00:40:50,440 --> 00:40:53,719
the Ride Alongs, and you go on this voyage with

934
00:40:53,840 --> 00:40:55,800
me where you're in the police car with me. I

935
00:40:55,920 --> 00:40:58,960
kind of taped everything. I went full eight hour ships

936
00:40:59,000 --> 00:41:02,599
in the middle of the summer night, robbery, shootings, the

937
00:41:02,639 --> 00:41:05,360
whole thing, and every way the police when I went

938
00:41:05,440 --> 00:41:08,000
with them, and so I shared the stories about what

939
00:41:08,119 --> 00:41:12,159
what I saw, truthful, not sugarcoating it, not kissing the

940
00:41:12,199 --> 00:41:13,079
police as ass.

941
00:41:13,159 --> 00:41:15,719
Speaker 3: Even though I love I love the police.

942
00:41:15,480 --> 00:41:17,920
Speaker 4: I love the selflessness, I love what they do, but

943
00:41:18,039 --> 00:41:19,800
I wanted to be honest and fair about it. I

944
00:41:19,880 --> 00:41:23,239
want people to understand that there's a really matter o

945
00:41:23,360 --> 00:41:26,559
flat this pancake is there's two sides, And there's definitely

946
00:41:26,559 --> 00:41:28,760
a side from the people that live in these neighborhoods

947
00:41:29,159 --> 00:41:30,960
where they need they need some help and they need

948
00:41:31,079 --> 00:41:34,239
a different kind of support mechanism and investment. And then

949
00:41:34,280 --> 00:41:35,679
I think we need to figure out what we're going

950
00:41:35,760 --> 00:41:38,199
to go support our police because it's getting more and

951
00:41:38,280 --> 00:41:41,360
more unsafe. And also I want people to understand how

952
00:41:41,519 --> 00:41:43,079
complicated is to keep us safe.

953
00:41:44,800 --> 00:41:46,119
Speaker 2: Yeah, it's complicated.

954
00:41:46,360 --> 00:41:47,079
Speaker 3: It's not easy.

955
00:41:47,360 --> 00:41:48,840
Speaker 2: Yeah, yeah, yeah, I could see that.

956
00:41:49,119 --> 00:41:50,519
Speaker 1: Yeah, And you know, I think a lot of people

957
00:41:50,639 --> 00:41:53,320
take that for granted, especially people who aren't in these

958
00:41:53,360 --> 00:41:56,960
inner city areas that are a little rougher where they're

959
00:41:57,119 --> 00:41:59,840
really coming up maybe in poverty, and they're dealing with

960
00:42:00,039 --> 00:42:03,199
situations that you can you can never imagine what they're

961
00:42:03,239 --> 00:42:03,719
going through.

962
00:42:03,840 --> 00:42:05,800
Speaker 4: You know, I'm sending you a copy of this book.

963
00:42:06,880 --> 00:42:09,920
Make sure that I can. You can read this book.

964
00:42:09,960 --> 00:42:11,760
Speaker 2: And where can you get it? Where can you get

965
00:42:11,800 --> 00:42:12,079
the book?

966
00:42:12,400 --> 00:42:15,280
Speaker 4: It's on collectible exhamee, It's on Amazon, it's not Barnes

967
00:42:15,320 --> 00:42:15,679
and Noble.

968
00:42:18,039 --> 00:42:22,320
Speaker 3: The right along Okay, really really good book.

969
00:42:22,440 --> 00:42:24,320
Speaker 4: All the money from this book is going to help

970
00:42:25,000 --> 00:42:29,159
Boys and Girls Club and redo the police stations. So

971
00:42:29,360 --> 00:42:31,719
they're so beat down in the boroughs in New York.

972
00:42:32,079 --> 00:42:33,840
So I take the money from the book sales and

973
00:42:33,960 --> 00:42:36,440
I speaking when people hire me, and I use it

974
00:42:36,519 --> 00:42:39,159
for charity, and I'll go and do a police station

975
00:42:39,320 --> 00:42:42,320
over That's how I got kind of intertwined with the police,

976
00:42:42,400 --> 00:42:44,920
is when an officer would be killed in the line

977
00:42:44,960 --> 00:42:46,920
of duty, I would go to that station, fix it

978
00:42:47,000 --> 00:42:50,000
up the muster room, I fix up the conference room.

979
00:42:50,400 --> 00:42:53,119
I bring some Yankee players there are some athletes to

980
00:42:53,599 --> 00:42:56,639
honor the police office that had been falling. And then

981
00:42:56,679 --> 00:42:59,159
I take the whole station to a Yankee cant they

982
00:42:59,239 --> 00:43:00,679
kind of have a barbecue, would celebrate.

983
00:43:01,320 --> 00:43:02,840
Speaker 3: So I've done five of those.

984
00:43:03,599 --> 00:43:05,519
Speaker 4: And then the money from this book and all the

985
00:43:05,599 --> 00:43:07,679
money from all my books and speak and go to charity.

986
00:43:08,239 --> 00:43:10,719
I have a scholarship with Syracuse, or it could be

987
00:43:10,840 --> 00:43:13,920
just a local hospital. But at this point already, I mean,

988
00:43:13,920 --> 00:43:17,199
I'm really lucky to have had some good luck in business.

989
00:43:17,239 --> 00:43:19,199
But to me, it's only about the impact, the difference

990
00:43:19,239 --> 00:43:22,480
I'm making. So almost sometimes I'll go and do a speech,

991
00:43:22,559 --> 00:43:25,320
and I always tell the people the charity I'm donating

992
00:43:25,320 --> 00:43:26,840
the money too from the speech, and they're like, you

993
00:43:26,960 --> 00:43:29,679
came here and spoke and not getting anything out of it. Said,

994
00:43:29,719 --> 00:43:32,119
I'll get some out of it, the joy of fixing

995
00:43:32,159 --> 00:43:35,559
the children's juvenile you know, ward up with some really

996
00:43:35,639 --> 00:43:37,679
cool stuff and games and TVs.

997
00:43:37,719 --> 00:43:40,199
Speaker 3: And then I'm getting some mattresses for.

998
00:43:40,239 --> 00:43:42,800
Speaker 4: This boy's home. Yeah, I'm getting a lot out of it.

999
00:43:42,960 --> 00:43:45,239
Maybe maybe something I said spuck sparked the.

1000
00:43:45,239 --> 00:43:48,239
Speaker 2: Court, you know, yeah, for sure. Wow, that's inspirational.

1001
00:43:48,320 --> 00:43:49,480
Speaker 4: Man. So what how?

1002
00:43:49,960 --> 00:43:50,320
Speaker 2: Why this?

1003
00:43:50,559 --> 00:43:51,840
Speaker 3: Why that? Why? Why?

1004
00:43:52,000 --> 00:43:53,280
Speaker 2: And like at all the things?

1005
00:43:53,480 --> 00:43:55,400
Speaker 1: Why the ride along with the police, What was the

1006
00:43:55,480 --> 00:43:57,679
curiosity or how did where did that stem from?

1007
00:43:57,760 --> 00:43:59,519
Speaker 4: Well, I'm sitting I'm sitting in these I'm sitting in

1008
00:43:59,559 --> 00:44:02,239
the police, you know, doing the fix up and everything.

1009
00:44:02,280 --> 00:44:04,800
It's a pretty you know, it's a pretty pretty long process.

1010
00:44:04,800 --> 00:44:06,079
It takes me a couple of months to do it.

1011
00:44:06,519 --> 00:44:10,480
And I'm just seeing insane amounts of crime and people

1012
00:44:10,519 --> 00:44:11,519
are just getting arrested.

1013
00:44:11,639 --> 00:44:14,719
Speaker 3: Like like wow, you know, living up at Scarsdale, I'm white,

1014
00:44:14,760 --> 00:44:15,480
I'm privileged.

1015
00:44:15,519 --> 00:44:16,400
Speaker 4: I mean, what do I see?

1016
00:44:16,440 --> 00:44:18,000
Speaker 3: What do I know? Car gets stolen.

1017
00:44:18,039 --> 00:44:21,599
Speaker 4: It's like it's like front page news and the products,

1018
00:44:21,599 --> 00:44:24,159
like the card's getting stolen every hour, and I just

1019
00:44:24,239 --> 00:44:26,599
felt like, wow, like these these officers.

1020
00:44:26,239 --> 00:44:27,039
Speaker 3: Are really killing it.

1021
00:44:27,079 --> 00:44:30,239
Speaker 4: They're working really hard, and then there's some unfortunate things

1022
00:44:30,239 --> 00:44:32,679
that happen and then it blows up with somehow they

1023
00:44:32,760 --> 00:44:37,840
become the bad the bad guys, and I got the

1024
00:44:37,920 --> 00:44:40,280
sense of their job gotten kind of complicated. But I

1025
00:44:40,320 --> 00:44:42,960
wanted to see your firsthand. So I gave a keynote

1026
00:44:43,000 --> 00:44:46,639
speech to the top NYPD leaders in New York. It's

1027
00:44:46,679 --> 00:44:49,639
nine hundred of them once a year, and right afterwards

1028
00:44:49,679 --> 00:44:51,199
at the time, the commissioner was at Kabab.

1029
00:44:51,679 --> 00:44:53,800
Speaker 3: He says Brandon. I loved your talking. Were great.

1030
00:44:54,119 --> 00:44:56,199
Speaker 4: Take my contact you need anything. As soon as you

1031
00:44:56,320 --> 00:44:59,920
got promoted to commissioner, I called them once. I wanted

1032
00:45:00,000 --> 00:45:02,920
I want to do this book. I sent them a copy.

1033
00:45:02,960 --> 00:45:04,719
Speaker 3: You got to have balls. I'm like, I do this book.

1034
00:45:05,079 --> 00:45:06,639
So he sends me a note. He goes, you have

1035
00:45:06,679 --> 00:45:08,599
per mission to do a ride along. I'm like, no, no,

1036
00:45:08,760 --> 00:45:11,360
I want carte blanche. I want to be able to

1037
00:45:11,400 --> 00:45:12,880
go anywhere and everywhere.

1038
00:45:12,599 --> 00:45:14,760
Speaker 2: In You're like, I want to badge right here.

1039
00:45:15,280 --> 00:45:17,480
Speaker 3: I wanted a bad I did. I wanted a badge.

1040
00:45:17,519 --> 00:45:18,400
I wanted the whole thing.

1041
00:45:18,920 --> 00:45:20,559
Speaker 4: And at some point I actually thought I was like

1042
00:45:20,599 --> 00:45:24,000
a police officer but blind in it. You know, I'm

1043
00:45:24,039 --> 00:45:26,159
in the middle of arguments with people that were arresting.

1044
00:45:26,280 --> 00:45:29,039
I'm like officers, like, you know, you're not a copy,

1045
00:45:29,079 --> 00:45:33,679
you know. But it was just I just I'm so

1046
00:45:33,760 --> 00:45:35,519
grateful to have this kind of access. I don't know

1047
00:45:35,559 --> 00:45:37,440
if it's ever going to happen again, you know, do

1048
00:45:37,480 --> 00:45:40,239
you have the access I had to go and all

1049
00:45:40,280 --> 00:45:42,000
the places I went. I went to the un the

1050
00:45:42,079 --> 00:45:43,519
day of the presidents were there, and I did the

1051
00:45:43,559 --> 00:45:47,320
security patrol for the day. I did ride alongs in Brooklyn,

1052
00:45:47,519 --> 00:45:50,639
the Bronx, Manhattan. I got in the inside of it,

1053
00:45:50,719 --> 00:45:53,559
you know, and the officers wouldn't they hid nothing. Everything

1054
00:45:53,679 --> 00:45:56,280
was transparent, but some of the people on the streets

1055
00:45:56,599 --> 00:45:58,840
they hid nothing. And I really got, I think, a

1056
00:45:59,039 --> 00:46:02,400
very cool person. Then I called judges, I called some

1057
00:46:02,480 --> 00:46:04,480
district attorneys and lawyers to get.

1058
00:46:04,320 --> 00:46:05,239
Speaker 3: Their view as well.

1059
00:46:05,920 --> 00:46:07,760
Speaker 4: I think the book is really well rounded, and it

1060
00:46:07,880 --> 00:46:11,159
also gives some solutions to what I think we may

1061
00:46:11,239 --> 00:46:14,039
need to start doing to maybe make sure we can

1062
00:46:14,159 --> 00:46:17,639
secure and keep our leaves forth stable, but not to

1063
00:46:17,719 --> 00:46:20,239
ignore the people in these neighborhoods, because they'd be the

1064
00:46:20,280 --> 00:46:23,599
bigger investment. There's so many things lacking and so much

1065
00:46:23,679 --> 00:46:27,119
hopelessness in these neighborhoods. It would make you really sad.

1066
00:46:27,519 --> 00:46:30,760
It was very, very sad after these ride alongs and

1067
00:46:30,840 --> 00:46:33,440
some of these neighborhoods to see, you know, how some

1068
00:46:33,519 --> 00:46:36,039
of these people are living and it's so much third

1069
00:46:36,079 --> 00:46:37,039
world country.

1070
00:46:36,840 --> 00:46:40,400
Speaker 1: Like, yeah, that's terrible. Yeah, you know, it's interesting the hopelessness.

1071
00:46:40,480 --> 00:46:42,800
If you could fix that, then you make it easier

1072
00:46:42,880 --> 00:46:45,400
for the police. They want to do the job. They

1073
00:46:45,559 --> 00:46:49,400
it increased, they increase. Everyone wins, right, both sides win.

1074
00:46:49,559 --> 00:46:53,599
But when when there's that much hopelessness and desperation, it

1075
00:46:53,719 --> 00:46:56,480
makes it harder on the police, right, because these people

1076
00:46:56,519 --> 00:46:59,360
are in a bad spot. So it's like this, yeah,

1077
00:46:59,519 --> 00:47:03,239
they arrested, they did something that wasn't good, but they're

1078
00:47:03,280 --> 00:47:06,320
also dealing with a set of circumstances that probably most

1079
00:47:06,360 --> 00:47:07,960
people can never imagine out there.

1080
00:47:08,320 --> 00:47:13,199
Speaker 4: You know, absolutely, it's a very complex matter that I

1081
00:47:13,360 --> 00:47:16,280
think I'm hoping that when people read the book that

1082
00:47:17,599 --> 00:47:18,440
they don't.

1083
00:47:18,320 --> 00:47:20,000
Speaker 3: Want to ignore that problem anymore.

1084
00:47:20,199 --> 00:47:22,960
Speaker 4: Yeah, not not just base their views on a couple

1085
00:47:23,000 --> 00:47:25,760
of seconds on the newscast. When something really goes bad,

1086
00:47:25,840 --> 00:47:28,199
it goes to shit. That's not really the whole story.

1087
00:47:29,119 --> 00:47:31,719
Nor can we count the media for doing that anyway.

1088
00:47:31,800 --> 00:47:35,440
But you know, if you think about your health, your family, everything,

1089
00:47:35,639 --> 00:47:36,440
no question.

1090
00:47:36,639 --> 00:47:39,480
Speaker 3: But you know, being safe, hey, it's big.

1091
00:47:40,760 --> 00:47:41,719
Speaker 2: Yeah, that's important.

1092
00:47:42,000 --> 00:47:42,199
Speaker 3: Yeah.

1093
00:47:42,239 --> 00:47:45,199
Speaker 1: You know, I've always felt very empathetic towards people, and

1094
00:47:45,719 --> 00:47:48,639
when people do things that are wrong or bad, I

1095
00:47:48,960 --> 00:47:53,880
always think why, Like what caused this in this person's life.

1096
00:47:53,920 --> 00:47:57,840
It's easy to just judge someone based on their arrest

1097
00:47:57,960 --> 00:48:00,960
record or what they do or whatever they're issue is right,

1098
00:48:01,119 --> 00:48:04,199
but what caused that person to be that way? And

1099
00:48:04,320 --> 00:48:07,280
if you really wanted to dig it's it would probably

1100
00:48:07,320 --> 00:48:08,880
break your heart almost every time.

1101
00:48:09,000 --> 00:48:10,239
Speaker 2: That's the way I feel about it.

1102
00:48:10,400 --> 00:48:11,880
Speaker 3: So it's exactly right.

1103
00:48:12,159 --> 00:48:14,360
Speaker 1: Yeah, So I think it's really important not to rush

1104
00:48:14,440 --> 00:48:17,119
the judgment, but to try and be And I think

1105
00:48:17,159 --> 00:48:20,199
a lot of these police officers probably understand that. But

1106
00:48:20,280 --> 00:48:23,079
they're also under a tremendous amount of pressure, especially this

1107
00:48:23,280 --> 00:48:26,239
day and age, with the way things are social media

1108
00:48:26,360 --> 00:48:30,559
and otherwise it's it's it's gotten tougher for sure for

1109
00:48:30,679 --> 00:48:34,079
police officers the pressure in some cases where they could

1110
00:48:34,079 --> 00:48:35,360
be liable personally.

1111
00:48:35,480 --> 00:48:38,239
Speaker 2: I mean, wants that job, Go be a plumber.

1112
00:48:38,159 --> 00:48:39,480
Speaker 3: You know what you're asking them to do.

1113
00:48:39,599 --> 00:48:43,480
Speaker 4: Shit that's really probably not a should be under the description.

1114
00:48:44,039 --> 00:48:48,800
The amount of domestic violence is insane. Yeah, almost one

1115
00:48:48,840 --> 00:48:52,079
out of three calls was a domestic violence problem. Really,

1116
00:48:52,239 --> 00:48:54,400
I'm a twenty three year old officer going to deal

1117
00:48:54,440 --> 00:48:57,719
with some a couple that's forty something years old. We

1118
00:48:57,800 --> 00:49:02,159
have a marrow problem, like right, parents age, it's tough,

1119
00:49:02,559 --> 00:49:04,519
and police are getting younger.

1120
00:49:04,639 --> 00:49:05,760
Speaker 3: The older ones are checking out.

1121
00:49:05,840 --> 00:49:08,320
Speaker 4: After the twenty year run, We're getting a much younger

1122
00:49:08,400 --> 00:49:10,840
force now, hard to recruit, hard to retain.

1123
00:49:11,679 --> 00:49:13,199
Speaker 3: This is a real issues that I bring up in

1124
00:49:13,239 --> 00:49:13,800
the book.

1125
00:49:13,599 --> 00:49:16,519
Speaker 4: That are not a feeling, but their facts, and the

1126
00:49:16,639 --> 00:49:19,119
facts are as that police officers are retiring as early

1127
00:49:19,159 --> 00:49:22,800
as ever before, and we need the older officers to stay.

1128
00:49:22,960 --> 00:49:25,800
Speaker 3: And then recruiting has become really hard, well not only

1129
00:49:25,840 --> 00:49:26,719
in New York but everywhere.

1130
00:49:27,119 --> 00:49:30,280
Speaker 2: Yeah, well it's become a thankless job in some areas.

1131
00:49:30,119 --> 00:49:32,480
Speaker 3: And not cool and not cool and not cool.

1132
00:49:32,639 --> 00:49:34,719
Speaker 2: And you know, if you're a young.

1133
00:49:34,880 --> 00:49:37,360
Speaker 1: Guy who's married, your wife's got to worry about if

1134
00:49:37,400 --> 00:49:39,840
you're going to come home, because they are putting themselves

1135
00:49:39,880 --> 00:49:44,519
in positions where things could go drastically wrong, right, I

1136
00:49:44,599 --> 00:49:46,239
mean you could get to your point.

1137
00:49:46,519 --> 00:49:48,880
Speaker 4: Why, you know, how do we get into these neighborhoods

1138
00:49:48,920 --> 00:49:51,320
give these people more support and make it a little

1139
00:49:51,320 --> 00:49:53,639
bit better for them, and giving them a legitimate investment,

1140
00:49:54,159 --> 00:49:57,119
not just a handout, but an investment, right to get

1141
00:49:57,159 --> 00:49:59,639
some of those people some more hope that they can

1142
00:49:59,760 --> 00:50:01,599
get their left to another level.

1143
00:50:01,760 --> 00:50:02,639
Speaker 3: That's a big part of it.

1144
00:50:03,039 --> 00:50:09,599
Speaker 1: Yeah, right, teach them to fish, right, Yeah, exactly, good stuff, man,

1145
00:50:09,719 --> 00:50:10,920
we'd be covering it all here.

1146
00:50:11,039 --> 00:50:13,119
Speaker 4: Man. I like it.

1147
00:50:13,719 --> 00:50:15,079
Speaker 3: I like it.

1148
00:50:15,199 --> 00:50:16,960
Speaker 2: It's good stuff, man, It's really good.

1149
00:50:17,239 --> 00:50:17,400
Speaker 3: God.

1150
00:50:17,960 --> 00:50:20,239
Speaker 4: I've been fortunate. When I look at all the things

1151
00:50:20,320 --> 00:50:22,000
that I've been able to do, it's just been fun.

1152
00:50:22,079 --> 00:50:25,199
And I don't feel like the pains dry. Like I

1153
00:50:25,280 --> 00:50:27,719
still feel like I got a lot of juice left

1154
00:50:27,760 --> 00:50:30,360
in the engine and still looking to do some fun

1155
00:50:30,480 --> 00:50:33,960
stuff and make a difference, make an impact. I love

1156
00:50:34,079 --> 00:50:36,880
that opportunity that I still have with these teams and

1157
00:50:36,960 --> 00:50:39,480
the collectibles, and then taking some of the money that

1158
00:50:39,480 --> 00:50:42,039
I'm making from this to go and help different charities

1159
00:50:42,079 --> 00:50:45,639
and help different causes is coming from my comformen. It's

1160
00:50:45,679 --> 00:50:47,679
just such a blessing. Helping people is just such a

1161
00:50:47,719 --> 00:50:50,079
blessing to be able to help people and do the

1162
00:50:50,159 --> 00:50:52,079
things I've been able to do. So hopefully I can

1163
00:50:52,199 --> 00:50:52,639
keep it going.

1164
00:50:52,960 --> 00:50:56,480
Speaker 2: Yeah, it's great man, philanthropists. Man, we got you. So

1165
00:50:56,639 --> 00:50:57,119
that's great.

1166
00:50:57,199 --> 00:50:59,719
Speaker 1: All these years of success and you're paying it forward

1167
00:51:00,360 --> 00:51:03,840
and you're starting over every time, and uh, man, I'm

1168
00:51:03,920 --> 00:51:04,599
excited for you.

1169
00:51:04,719 --> 00:51:05,599
Speaker 2: How old are you now?

1170
00:51:06,239 --> 00:51:06,880
Speaker 3: Sixty six?

1171
00:51:07,280 --> 00:51:09,039
Speaker 2: Yeah, you're young. You're a young guy.

1172
00:51:09,280 --> 00:51:11,840
Speaker 4: Yeh And yeah, feeling good, feeling you know, make trying

1173
00:51:11,840 --> 00:51:14,280
to take care of myself is important, keep my health.

1174
00:51:15,039 --> 00:51:17,960
The Living on Purpose book, I talked a lot about,

1175
00:51:18,000 --> 00:51:19,280
you know, how do you get to a high level

1176
00:51:19,320 --> 00:51:22,880
of success? And I interview tons of people to figure

1177
00:51:22,880 --> 00:51:25,719
out why and how they became so successful and grab

1178
00:51:25,800 --> 00:51:27,079
those nuggets and put it in the bunk.

1179
00:51:27,800 --> 00:51:28,320
Speaker 3: It's great.

1180
00:51:28,880 --> 00:51:32,679
Speaker 2: Yeah, well that's good. Anything else, Brandon.

1181
00:51:32,559 --> 00:51:35,119
Speaker 4: Can we cover a lot of Like I feel like

1182
00:51:35,199 --> 00:51:37,639
I just went through memory later a second, I should

1183
00:51:37,639 --> 00:51:38,880
pay you, like, as.

1184
00:51:40,079 --> 00:51:42,079
Speaker 3: You know, i'm setting your therapy.

1185
00:51:42,360 --> 00:51:43,920
Speaker 2: I'm sending you a bill. It's fine.

1186
00:51:45,000 --> 00:51:47,039
Speaker 3: We love your show man, Love what you're doing. Love

1187
00:51:47,079 --> 00:51:48,400
that sign behind you by the way.

1188
00:51:48,519 --> 00:51:49,400
Speaker 2: Oh yeah, thank you.

1189
00:51:49,639 --> 00:51:50,880
Speaker 3: Yeah, that's cool. Do you see this?

1190
00:51:51,320 --> 00:51:53,159
Speaker 2: You see the bike we did for Pisada.

1191
00:51:53,719 --> 00:51:56,119
Speaker 3: I love that bike. I love it, man, What do

1192
00:51:56,199 --> 00:51:57,239
you think of that thing? Hey?

1193
00:51:57,320 --> 00:51:59,159
Speaker 2: That that bike is twenty one years old?

1194
00:51:59,239 --> 00:52:01,199
Speaker 3: Now, I love that bike.

1195
00:52:01,440 --> 00:52:04,320
Speaker 4: I think part of me wants it from the court

1196
00:52:04,320 --> 00:52:06,000
of my office and part of me wants to sell it.

1197
00:52:06,400 --> 00:52:08,119
Speaker 2: It's a good one. Yeah, it's a good one. I

1198
00:52:08,199 --> 00:52:10,199
think it's interesting. What do you think about this?

1199
00:52:10,400 --> 00:52:13,559
Speaker 1: So when we built that bike for Pasada, it was

1200
00:52:13,599 --> 00:52:15,119
for the whore Hey, Pasada Foundation.

1201
00:52:15,280 --> 00:52:18,840
Speaker 2: It was a whole episode. I'm sure you're familiar. And uh,

1202
00:52:19,199 --> 00:52:20,400
it's interesting.

1203
00:52:20,000 --> 00:52:22,440
Speaker 1: Because when I look back at it, you know, we

1204
00:52:22,559 --> 00:52:24,000
had the blessing of the Yankees.

1205
00:52:24,480 --> 00:52:26,800
Speaker 2: You know, he had to get all approvals and everything.

1206
00:52:27,320 --> 00:52:29,599
Speaker 1: I would have to believe this is the only like

1207
00:52:29,920 --> 00:52:33,679
Yankees blessed motorcycle that is a Yankees theme on the planet.

1208
00:52:33,679 --> 00:52:35,760
Speaker 2: Wouldn't you say that? Does that sound like accurate? I

1209
00:52:35,800 --> 00:52:36,039
don't know.

1210
00:52:36,119 --> 00:52:38,519
Speaker 4: Did they build all seeing one other one that was

1211
00:52:38,559 --> 00:52:40,599
like a crazy Yankee bike, but I don't know if

1212
00:52:40,599 --> 00:52:42,679
it was quite like this one. But the guy was

1213
00:52:42,719 --> 00:52:45,320
going to the autographs, was side by like fifty Yankees,

1214
00:52:45,679 --> 00:52:48,039
and I almost bought it, but I don't ride a motorcycle.

1215
00:52:48,119 --> 00:52:50,440
Speaker 3: But I bought it for the court, for the office.

1216
00:52:50,480 --> 00:52:51,760
But it wasn't half as nice as the one.

1217
00:52:51,800 --> 00:52:54,440
Speaker 1: You do you think they got permission from the Yankees

1218
00:52:54,480 --> 00:52:56,599
to build it, Okay? See, I think that's what makes

1219
00:52:56,679 --> 00:52:58,639
this so you Obviously it was on the show and

1220
00:52:58,760 --> 00:53:02,800
it was four pasada, but the fact that the Yankees said, yeah.

1221
00:53:02,719 --> 00:53:08,559
Speaker 2: Thumbs up, that's what you gotta do. Yeah, what a

1222
00:53:08,840 --> 00:53:10,119
what a great team that was.

1223
00:53:10,239 --> 00:53:12,920
Speaker 1: Now these are the These are the second set of tens.

1224
00:53:12,960 --> 00:53:15,239
The first bike got damaged. I have all of I

1225
00:53:15,320 --> 00:53:19,199
think two thousand and five's team signatures on the one tank.

1226
00:53:19,360 --> 00:53:21,880
Speaker 2: I should hear bring bring that a tank to me.

1227
00:53:21,920 --> 00:53:24,719
Speaker 1: I'm want to show you this. It got, it got damaged,

1228
00:53:25,280 --> 00:53:28,199
but like this is the original tin. So me and

1229
00:53:28,320 --> 00:53:30,679
my father restored this bike. But this I don't know

1230
00:53:30,760 --> 00:53:32,559
if you can see, I can see it.

1231
00:53:32,760 --> 00:53:38,280
Speaker 3: So this is all the see how it got.

1232
00:53:38,320 --> 00:53:40,920
Speaker 1: It got banged up, but still Hey and and so

1233
00:53:41,159 --> 00:53:43,639
Maddingly was the batting coach at the time the entire

1234
00:53:43,760 --> 00:53:47,039
team signed this tank. My brother Michael went there into

1235
00:53:47,119 --> 00:53:49,000
the dugout and they all signed it.

1236
00:53:49,840 --> 00:53:50,760
Speaker 4: So I love it.

1237
00:53:50,880 --> 00:53:52,519
Speaker 2: That was pretty cool, you know.

1238
00:53:53,000 --> 00:53:55,880
Speaker 1: So I kept the original tins because they're original, but

1239
00:53:56,000 --> 00:53:58,400
they got they got banged up a little bit. So

1240
00:53:58,559 --> 00:54:01,079
this is my this is my I did a little

1241
00:54:01,079 --> 00:54:03,079
bit more of a home team paint job there.

1242
00:54:03,199 --> 00:54:03,719
Speaker 2: You can see.

1243
00:54:04,400 --> 00:54:06,440
Speaker 3: That's beautiful, man, love it. Love the way you got

1244
00:54:06,480 --> 00:54:10,000
those autographs too. Those are cool. Yeah. So I love

1245
00:54:10,039 --> 00:54:11,400
when people get stuff themselves.

1246
00:54:11,840 --> 00:54:13,159
Speaker 4: That's the other thing. I don't feel like I have

1247
00:54:13,239 --> 00:54:14,800
to be the guy who has to get everything. I

1248
00:54:14,920 --> 00:54:16,880
love when I see people do something really creative and

1249
00:54:17,039 --> 00:54:19,039
do it on their own. It's all part of the

1250
00:54:19,159 --> 00:54:21,320
deal and it makes that's what makes the business special,

1251
00:54:21,960 --> 00:54:24,039
Like what you just did and said, that's what makes

1252
00:54:24,079 --> 00:54:27,159
the business special. Not because I came up with every idea.

1253
00:54:27,320 --> 00:54:29,400
And now that I've been doing what I'm doing, I

1254
00:54:29,480 --> 00:54:33,119
see some incredible collectors far greater than me. I mean,

1255
00:54:33,239 --> 00:54:35,320
just incredible ideas.

1256
00:54:34,920 --> 00:54:37,079
Speaker 3: That have come up with. How'd you do that? How'd

1257
00:54:37,119 --> 00:54:39,079
you come up with this? I love it? I just

1258
00:54:39,199 --> 00:54:39,440
love it.

1259
00:54:39,960 --> 00:54:43,519
Speaker 2: That's great. All right, well, Brandon, I appreciate your time.

1260
00:54:44,199 --> 00:54:46,360
This is great. I would even do this again. I'd

1261
00:54:46,480 --> 00:54:49,519
like to hear more about that's good.

1262
00:54:49,679 --> 00:54:54,400
Speaker 1: I'm inspired. I'm inspired by you, man, I'm serious.

1263
00:54:55,239 --> 00:54:56,000
Speaker 3: I appreciate it.

1264
00:54:56,079 --> 00:54:58,639
Speaker 4: Man. I appreciate all the kind of words, and for

1265
00:54:58,679 --> 00:55:00,599
everybody out there, you know, I know you have a

1266
00:55:00,719 --> 00:55:04,000
very strong New York base along nationally, but I appreciate

1267
00:55:04,039 --> 00:55:04,519
the support.

1268
00:55:04,639 --> 00:55:05,719
Speaker 3: Really, it's amazing.

1269
00:55:06,280 --> 00:55:08,000
Speaker 4: You know, you start a new company and I'm sure

1270
00:55:08,119 --> 00:55:10,960
who's coming with you, you know, tot Tom Cruise of

1271
00:55:11,039 --> 00:55:14,559
the Goldfish, who's with me? Yeah, right, you know, but

1272
00:55:15,159 --> 00:55:18,079
you know, the customers they came, like so many customers came,

1273
00:55:18,639 --> 00:55:20,719
you know, from Steiner now to collect with Shane. I'm

1274
00:55:20,760 --> 00:55:24,960
so grateful, like you know, it's you can't imagine. That's

1275
00:55:25,039 --> 00:55:27,199
that's what really got me get going, keeps me going,

1276
00:55:27,280 --> 00:55:29,519
the fact that people have been working with for twenty

1277
00:55:29,639 --> 00:55:31,960
thirty years of sticking with you when they go elsewhere.

1278
00:55:32,280 --> 00:55:34,880
There's other companies, but they've come back to me, and

1279
00:55:35,000 --> 00:55:36,519
I really really appreciate it.

1280
00:55:36,760 --> 00:55:41,599
Speaker 1: Yeah that's good, all right, Brandon, thank you appreciating absolutely.

1281
00:55:41,639 --> 00:55:46,119
Brandon Steiner Collectible Exchange dot com. And he's got all

1282
00:55:46,159 --> 00:55:48,960
these great books and he rides along with the police.

1283
00:55:48,800 --> 00:55:52,000
Speaker 4: And this is the website, and put the website in

1284
00:55:52,039 --> 00:55:54,119
the note so I can send people a free copy

1285
00:55:54,119 --> 00:55:54,480
of the book.

1286
00:55:54,519 --> 00:55:57,360
Speaker 2: They let me know, Brandon, you're a true renaissance man.

1287
00:55:57,679 --> 00:55:59,679
Speaker 3: Appreciate you, My brother, have a good one. I look

1288
00:55:59,719 --> 00:56:02,679
forward to doing this again absolutely, Thank you, Thank you.

1289
00:56:03,320 --> 00:56:06,239
Speaker 1: Hey guys, thanks for listening to the Paul Junior Podcast,

1290
00:56:06,480 --> 00:56:07,920
and make sure you follow me on.

1291
00:56:08,000 --> 00:56:12,039
Speaker 2: Social media and subscribe to my YouTube channel. Thanks.