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Speaker 1: The value that they're getting out of working with you.

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It's not in the time that they're spending with you.

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The time that you're spending with them is helping them

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to shortcut that process. But the ultimate value is in

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the outcome that they're getting. And if you look at

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it through that lens, they're getting the same outcome whether

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they're doing it in a group environment or whether they're

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doing it one on one with you. It's just that

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there are different people and they value different ways of

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working with an expert to get that outcome. Welcome to

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imperfect Action. I'm Steph Taylor. For years, I read all

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the books, downloaded all the freebies, and did all the courses,

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but it wasn't until I started taking imperfect action that

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my business had its first million dollar year. Imperfect action

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is about doing things before you're ready, prioritizing consistent action

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over perfect action, and moving forward even when you're not

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sure you're doing it right. On this show, you can

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expect mindset advice, actionable marketing tips and strategies to build

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a business that brings you more profit, more freedom, and

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even more joy. Are you on the list to get

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my daily businesses Every day? I'll send you a bite

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sized prompt designed to help you grow your business in

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a more intentional way. Sign up at Steph Taylor dot

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co forward slash DBB, or at the link and the

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show notes. Hey, welcome back to In Perfect Action. This

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is episode eight hundred and forty one. Today is a

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live coaching call with one of my all time favorite

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students who I've spent a lot of time hanging out

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with on live calls, and she came to my one

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day planning retreat that I ran last year with Claire Wood.

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Her name is Carolyn Allen. She's a degree qualified clinical

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natural path nutritionist and certified yoga teacher, and she's one

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of those people who has a lot of different skills

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that she can offer, and she's working with a lot

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of clients in a one on one format. Her big

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challenge that we are working through in our call today

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is in how she can add other offers to her

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business so that she's not having to spend all of

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her time working one on one, because that can be

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quite exhausting. And as you'll hear her say in the

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episode as well, she's an introvert like me, so she

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wanted to be able to add some other offers to

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her business, but she was worried that it would cannibalize

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I guess her one on one offer that she currently has.

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So this is a really great conversation for you to

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listen in on, especially if you are somebody who is

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struggling with coming up with other ideas for what to offer,

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if you are feeling stuck doing a lot of one

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on one work, and particularly if you are struggling with

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things like pricing and structuring your offers, you will get

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a lot out of today's episode. So let's jump in,

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all right, Carolyn, welcome to Imperfect Action. You've been a

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very long time loyal listener and you've come through a

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few of my different offers and now I'm excited to

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workshop a challenge that you're dealing with in your business today.

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So I'd love it if you could please introduce yourself

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to our listeners, tell them who you are, what you do,

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and share a little bit about what you are struggling

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with in your business and how I can help you today.

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Speaker 2: Hie Stamp. So, i I'm Carolyn Allen. I am a

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naturopath and a yoga teacher, and at the moment I'm

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seeing clients one on one and virtually and so offer

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naturopathic consults as well as an opportunity to work with

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me for twelve weeks in a personalized nutrition program for

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metabolic balance. So basically is a It's an awesome program,

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and I get such good results that, you know, I

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end up with lots of clients wanting to do it,

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and I guess I really love it and I love

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the results people are getting. But I wanted to create

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some programs also in the I guess we'll say weight loss,

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sustainable weight loss, cleaning up hormones, just feeling good again.

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And I don't know how to do it without jeopardizing

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the program, the longer program, and I've been a little

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bit stuck on it. So I you know, I do

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launch magic with you. I do boost your brand super fans,

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I do conversion like I do all of it with you,

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and it's so helpful and it's really helped the larger programs.

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But I was wondering, how do I how I approach

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this and launching a smaller program, even if it's three weeks,

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four weeks, without messing up what I've already got.

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Speaker 1: Well, okay, so a couple of different ways we can

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go with this, but I think the first question I

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have for you is what is the underlying motivation for

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wanting to create a smaller offer.

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Speaker 2: It would be less one on one, so it would

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be more of a program people could buy and work

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through it on their own. They'll still get a lot

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of guidance with me and access to me within a

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Facebook group or a community of some sort, but it's

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less meat, so it would be people doing in their

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own time.

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Speaker 1: Okay, and so you mentioned you've got the twelve week

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program met a lot of metabolic balance. Does that have

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a one on one component to it or is that

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purely grouped?

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Speaker 2: No, it's one on one, And at the moment, I

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am really hands on with any client that I work with,

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and I can't help myself. I really do love it,

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and I love helping people and just seeing that spark

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will come back. So at the moment, you know, it's

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weekly if they wanted fifteen minute catchups, it's texting when

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they need support. And most of the clients I seem

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to attract are really respectable and I haven't had anyone

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and across the line with texting me at all hours,

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so it's been good. So it's a lot more access

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to me that program.

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Speaker 1: Have you considered creating a self paced version of metabolic Balance?

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I have with the program. As part of the training

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I did and the contracts I signed, I have to

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offer one on one a few one on one sessions

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with the clients. I could make it a group program.

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That was what I was thinking to do. But then

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I struggle with that and think, oh, would I have

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to reduce the price. Yeah, I get all up in

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my head about it because I have.

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Speaker 2: Worked out a way I could make that a group

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program and a little bit less time intensive for me.

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Speaker 1: What's the hesitation?

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Speaker 2: I'm just I guess it's a little bit like will

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people think it's worth it to pay two thousand dollars

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or seventeen ninety five or a program because they don't know.

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You don't know what. You don't know until you start

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working through things. So it's not a weight loss program

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for everyone. It's very tailored. It uses your blood work,

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it uses your measurements. We do a whole ninety minute

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case like I take their case before it. So it's

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not a you know, go low carb and lose weight

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or key show or whatever it is. It's a little

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bit more detailed, and you know, I liking it to

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cleaning up a muddy pool and then seeing what's actually

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left so we can get really targeted with treatment. So

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I'm sure it would work beautifully as a program, a

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group program. I'm just not sure how to make switch

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it up in my mind so that I think it's

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enough value because in my mind, I think, oh, you know,

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they want access to me all the time, and you know,

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I'm sure a lot of them would be happy be

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in a group.

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Speaker 1: So here's the thing, though, is the value that they're

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getting out of working with you. It's not in the

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time that they're spending with you. The time that you're

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spending with them is helping them to shore cut that process.

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But the ultimate value is in the outcome that they're getting.

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And if you look at it through that lens, they're

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getting the same outcome whether they're doing it in a

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group environment or whether they're doing it one on one

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with you. It's just that there are different people and

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they value different ways of working with an expert to

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get that outcome. So the people and also they have

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different kinds of budgets. There's different ideal clients, so there

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are people who are still going to see that value

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in a group version, possibly even more so than in

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a one on one environment, because they're still getting that

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same outcome, but there's also now a community aspect to it,

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which can be quite nice, and some people prefer that.

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Other people will prefer to just pay an expert and

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get the result as quickly as possible, while some will

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prefer to learn a little bit do it on their own.

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So it's not I don't think the value is an

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issue here, So that's definitely an option.

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Speaker 2: So the other thing I was thinking is, you know,

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because I I've got a science degree and the natural

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path and nutritionness, and I was thinking to create my

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own program that is a four week less you know,

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it would be more of a generic type of program,

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but it wouldn't be a lot like it wouldn't be

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metabolic balance. It would be something completely different and have

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that as a different offering.

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Speaker 1: What would be the outcome time.

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Speaker 2: Weight loss, almost like dipping their toe into kind of

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feeling good again, and then if they wanted to, they

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could continue working with me as their natural path. So

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it would be a little less intensive than metabolic balance,

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but still deliver results where they're feeling good again, or

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they're starting to get their mojo back.

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Speaker 1: Okay, So a couple of questions that come up as

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you're speaking there. So in those three weeks, are the

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results that they're going to get, Are they are the

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results that they can realistically get and sustain going to

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be aligned with what they're or sorry, four weeks? In

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those four weeks, are the results that they get in

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that time going to be aligned with their expectations? So

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are they going to come in thinking I'm going to

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lose twenty kilograms in four weeks, but realistically they can't

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expect to do that and maintain it, and then they

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might leave feeling a little bit like deflated almost.

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Speaker 2: Yeah, and that is always a risk. And the thing is,

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if I called I would just put everyone who A

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lot of the women I work with on metabolic balance

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because it works so well and they see such good results.

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So this was more of an option for people who

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maybe didn't have the budget to work with a naturopath

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because it's quite expensive to work with an atropath long Chan,

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So that was an option I was floating to kind

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of be a little bit more accessible for women.

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Speaker 1: Yeah, I like it. In conjunction with having metabolic balance

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as also an option to work in like a group

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program format, so deeper. Yeah, okay, yeah, because somebody who's

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coming through the four week program, they're probably not the

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kind of person who values paying an expert natural path

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for the one on one and they're probably not at

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that stage, you know, either in their life where they've

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realized like, oh my time's really important and I value

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somebody's expertise and a tailored solution, or they just don't

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have the budget for it, in which case, having that

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next step be something that is not completely self paced

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but still and they're still getting your guidance, but it's

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a bit more affordable and it's not that one on

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one option. I think having that would be a really

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great option.

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Speaker 2: So having metabolic Balance and turning it into a group

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program and the two ways to do it on one

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or group, Yeah, I can see working as a group,

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because even yesterday I was thinking, Okay, well I'll create

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a Facebook group for the women I'm already working with,

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because the other beautiful thing is they are all such

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amazing women who I think, like I genuinely think would

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benefit from knowing each other and for really just going

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through the program together. So it is from a place

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for me of I think there's a lot of value

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in it, and I want to do the right thing

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by the people who work with me. So I had

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been toying yesterday with the idea of a group, like

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forming a group, and then I guess it's just thinking

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about the structure of how it would go because some

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people won't want to talk about what they're going through

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in a group way. So when you're going through metabolic balance,

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there will be things that come up for women who

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you know, they're not going to want to talk about

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some of the bowel movements they're having, or they're not

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going to talk about motions, all of that stuff. So

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it's kind of it's coming up with a balance and

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whether that is completely rethinking the one on one part.

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So it's a bit of a combination. What would you

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say about.

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Speaker 1: That combination could work? It does run the risk then

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of adding more onto your plate when you're already quite

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busy with one on ones. I would say though, like,

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also you could you get to set the context and

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the environment of that group container, and if you normalize

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talking about things that they would normally not talk about

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or not feel comfortable talking about which I mean those

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things that you mentioned, they're very normal bodily things that

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everybody's experiencing. So if you make it normal from day

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one that you get to talk about those things, then

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that can actually encourage them to open up and share

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a bit more around that. And there might be some

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people who are uncomfortable talking about that, and maybe those

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kinds of people would be the people who would invest

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in a one on one over a group program.

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Speaker 2: Yeah, and then they do a one on one with

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me and spend ninety minutes with me initially because they

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have to do that. So I'm guessing a lot of

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what we can talk about can happen in that first

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session with the people, and then perhaps moving in into

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more of a group format with an option of like

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even breakaway rooms or what do you call what do

258
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you call it? You mentioned it before on a podcast.

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Speaker 1: Oh, like we do peer masterminds those kinds of things.

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They wanted something else, it was like drop ins, so

261
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office hours, office hours, So perhaps having that as an

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option so every week, you know, every Wednesday, perhaps I

263
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could open up where people can just jump on and

264
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have a call. Yeah, I love that. Yeah, or you

265
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could even you can do a combination of how you

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do the voice how you do like messaging support. You

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could say, well, in the group program, you get three

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hours on a Friday afternoon, I'm there with my messaging

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app open, and you can voice, note me or message me,

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and I'll reply to you in that three hours, and

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any messages that are received outside of those three hours,

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then it's up to you. You can say I'll answer them

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next week, or they have to be submitted in that

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three hours to get an answer, like something like that

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could be an option as well. Yeah, I quite like that,

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and I like the idea that so it's twelve weeks,

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what you could do with the group program is run

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it twice a year, so you've got a bit of

279
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a gap in between. And what you could do right

280
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before you run that twelve weeks is you could run

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a live round of the four week program before week course.

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Speaker 2: Do you think because I would want it really open

283
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all the time and people starting whenever, because I don't

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want to do it as a twelve week box where

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everyone starts at the same time. I almost want it

286
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to be what do you think now?

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Speaker 1: I mean, I think I find that really challenging in

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that you're going to have people in the group who

289
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are at very different stages.

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Speaker 2: But can they not just benefit as well like the

291
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other people will benefit from people who have you know,

292
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are a week six compared to week one? Like do

293
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you know what I mean?

294
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Speaker 1: But how are you going to structure the calls then?

295
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Because what I imagine what you talk about in the

296
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first live call is going to be very different to

297
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what you talk about in the fifth life call.

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Speaker 2: Yeah, that's true.

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Speaker 1: I know you want to have it open all the time,

300
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but that's where if somebody wants to join in between rounds,

301
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then they can come to the one on one.

302
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Speaker 2: Yeah, okay, I'm trying to think of how it could

303
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work without making it. I don't know step So.

304
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Speaker 1: You could think, what's the hesitation with running it twice

305
00:16:46,679 --> 00:16:48,039
a year as a live round?

306
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Speaker 2: I think there is. I guess there's something wrong with

307
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doing that because also a lot of people in December

308
00:16:56,279 --> 00:16:58,519
aren't wanting to sign up to do whatever Christmas time.

309
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So really I could struck sure it go through and

310
00:17:02,399 --> 00:17:05,640
have a think about how that would work, and then

311
00:17:05,799 --> 00:17:09,440
use launch Magic as well, which has been awesome with

312
00:17:09,519 --> 00:17:11,559
formululating a messaging when it was a one on one

313
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as well. So now I could go back with the

314
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vision of making it a group program and then structure

315
00:17:18,720 --> 00:17:20,279
it like that. Yeah, that could work.

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Speaker 1: I worry about.

317
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Speaker 2: How do I make money in between? So if so,

318
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I don't have enough people sign up with Metabolic Balance,

319
00:17:32,559 --> 00:17:36,759
because it really is dependent on who's having a consult

320
00:17:36,799 --> 00:17:39,359
with me, who's right for the program. So that's how

321
00:17:39,359 --> 00:17:41,839
it works at the moment, when people have their nineteen

322
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minutes with me and go through everything basically from birth

323
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until now, and then I might recommend the program.

324
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Speaker 1: So what you might have then is if you've got

325
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that four week course you said you're going to have

326
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like a four week kind of intro thing that could

327
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be available all the time, but maybe to tie it

328
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in with the twelve week program so that it's a

329
00:18:03,759 --> 00:18:06,640
clear next step, maybe you'll run one or two live

330
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rounds of that each year. So yeah, let's say that

331
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you open doors to the group program on the first

332
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of July. You would want to have it so that

333
00:18:15,000 --> 00:18:17,599
that three week or four week course ends on the

334
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thirtieth of June, so then if they want to join that,

335
00:18:20,440 --> 00:18:22,039
if they want to continue, then they can go and

336
00:18:22,079 --> 00:18:23,000
sign up straight away.

337
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Speaker 2: Very clever. That's a good idea.

338
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Speaker 1: It's a really like it's a simple way to do it.

339
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And then that way, it's also still available all year round.

340
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But if people want to do it as part of

341
00:18:35,480 --> 00:18:37,400
a group and have a bit more of a community vibe,

342
00:18:37,440 --> 00:18:39,400
keep each other accountable, they can do it in one

343
00:18:39,440 --> 00:18:42,480
of those live rounds, okay. And if they've fallen off,

344
00:18:42,480 --> 00:18:44,839
if they've signed up in say January, and they forgot

345
00:18:44,839 --> 00:18:47,599
about it or they fell off the bandwagon, they can recut.

346
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They can come to the live round and do it then,

347
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all right.

348
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Speaker 2: And so structuring it, I would just go through and

349
00:18:55,000 --> 00:18:57,599
then work out dates and then kind of work backwards

350
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from there, and then with the programs in between, because

351
00:19:02,359 --> 00:19:05,240
there's a couple of different programs I call create for

352
00:19:05,319 --> 00:19:09,440
people as well that are for a week with different focuses.

353
00:19:10,240 --> 00:19:14,440
Speaker 1: Yeah, so maybe the first step would be, let's set

354
00:19:14,480 --> 00:19:16,839
aside the four week one for now, because that's going

355
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to be the most work realistically, and set the goal

356
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of doing the twelve week one at some point in

357
00:19:23,519 --> 00:19:26,039
this second holme, I guess we're past the second half,

358
00:19:26,160 --> 00:19:28,400
like the in the remaining months of this year, run

359
00:19:28,440 --> 00:19:32,240
that twelve week program once and then that'll give you

360
00:19:32,240 --> 00:19:34,559
a bit more and you can live launch it and

361
00:19:34,559 --> 00:19:37,079
do all of that using launch magic, but it'll give

362
00:19:37,079 --> 00:19:40,039
you a bit more of an idea of what of

363
00:19:40,079 --> 00:19:42,640
where those people are at when they come into the program,

364
00:19:42,880 --> 00:19:45,200
and then you can almost work backwards from that and

365
00:19:45,359 --> 00:19:47,119
figure out, Okay, these are the kinds of people who

366
00:19:47,160 --> 00:19:50,279
are coming into this program. What can I give them

367
00:19:50,279 --> 00:19:53,759
in those four weeks of the other course to set

368
00:19:53,799 --> 00:19:57,200
them up better for more, for more sustainable weight loss,

369
00:19:57,200 --> 00:19:59,720
more success when they come into the group program.

370
00:20:00,359 --> 00:20:02,319
Speaker 2: Yeah, and I guess that could be very much a

371
00:20:02,400 --> 00:20:05,279
mindset thing as well, like even making it a two

372
00:20:05,319 --> 00:20:08,960
week you know, refresh for two weeks where they're just

373
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focusing in because that's a little bit more durable and

374
00:20:11,119 --> 00:20:11,680
it wants you.

375
00:20:12,400 --> 00:20:15,200
Speaker 1: Yeah, and you can test. You can test different ones

376
00:20:15,319 --> 00:20:17,640
the first time you run it. It can be a live

377
00:20:17,720 --> 00:20:20,119
round four week one or two week one or whatever

378
00:20:20,160 --> 00:20:21,640
it is. You can run it as a live round

379
00:20:22,440 --> 00:20:24,839
and you might run it as a mindset one the

380
00:20:24,880 --> 00:20:27,960
first time, and then you might say, well, actually, I

381
00:20:28,000 --> 00:20:31,839
didn't love teaching that. Try something different. So you can

382
00:20:31,880 --> 00:20:35,039
test the different things before you eventually settle on the

383
00:20:35,039 --> 00:20:37,599
final one that will become available all the time.

384
00:20:38,200 --> 00:20:43,400
Speaker 2: Okay, all right, So first step really is to map

385
00:20:43,440 --> 00:20:47,160
out what a group program would look like for metabolic balance,

386
00:20:48,640 --> 00:20:54,039
and then maybe even just having a qualifying form as well. Yes,

387
00:20:54,799 --> 00:20:57,839
that would be probably a good step too, because it's

388
00:20:57,920 --> 00:20:59,119
not suited for everybody.

389
00:20:59,519 --> 00:21:02,960
Speaker 1: No, And what I do want to caution against what

390
00:21:03,000 --> 00:21:04,680
I see happening a lot when people try and take

391
00:21:04,680 --> 00:21:06,200
a one on one and turn it into a group

392
00:21:06,279 --> 00:21:09,799
version is as they're outlining, they'll be like, oh, but

393
00:21:09,880 --> 00:21:12,160
what about somebody who's in this situation or what about

394
00:21:12,160 --> 00:21:15,039
this situation? So the challenge with turning one on one

395
00:21:15,039 --> 00:21:19,039
into a group option is to really make it quite

396
00:21:19,079 --> 00:21:21,640
generic what you're talking about with all of them, and

397
00:21:21,680 --> 00:21:24,640
then if there's anything specific that gets taken care of

398
00:21:24,720 --> 00:21:26,880
in their one on one with you or in those

399
00:21:26,920 --> 00:21:30,240
weekly office hours Q and as whatever you want to call.

400
00:21:30,119 --> 00:21:34,480
Speaker 2: Them, yep, okay, And I guess if there's recurring means,

401
00:21:34,880 --> 00:21:37,640
I can just create a video where they can watch

402
00:21:37,680 --> 00:21:41,920
it and have a library of common things I'm seeing,

403
00:21:43,759 --> 00:21:45,880
and I like, I guess my only hope is that

404
00:21:45,920 --> 00:21:49,920
people see the value in that, and I wouldn't myself.

405
00:21:50,559 --> 00:21:52,680
I don't know I guess because I have been so

406
00:21:52,799 --> 00:21:57,440
hands on with everybody how that I would feel if

407
00:21:57,720 --> 00:22:01,279
you day I stopped doing that or off that. But

408
00:22:01,319 --> 00:22:02,880
at the end of the day, people are really busy

409
00:22:02,920 --> 00:22:05,160
as well, and that is something I have noticed where

410
00:22:05,279 --> 00:22:07,799
consult can be a little bit annoying for people every week.

411
00:22:08,480 --> 00:22:13,039
So maybe it is a better format. And then like

412
00:22:13,119 --> 00:22:16,839
you have with Launch Magic, alumni comeback and they redo

413
00:22:16,880 --> 00:22:18,880
it and they redo it and it is an opportunity

414
00:22:18,960 --> 00:22:22,440
for a lot of people who restart the program or

415
00:22:22,480 --> 00:22:24,400
just want to be part of the community. Can stain that.

416
00:22:24,839 --> 00:22:25,839
Would you recommend that?

417
00:22:27,039 --> 00:22:30,759
Speaker 1: Yes, that's I mean, I would say think about it,

418
00:22:30,799 --> 00:22:34,960
because you might find that keeping the group sizes smaller

419
00:22:35,599 --> 00:22:38,160
helps the women to open up more and get better results.

420
00:22:38,160 --> 00:22:39,759
But on the flip side, you might find that actually

421
00:22:39,799 --> 00:22:41,240
they thrive off a larger group.

422
00:22:42,640 --> 00:22:45,960
Speaker 2: It could always be one call is for the current group,

423
00:22:46,039 --> 00:22:49,359
and one call a week could be asking anything.

424
00:22:49,920 --> 00:22:53,640
Speaker 1: A lot of calls two. Yeah, of course, No, I

425
00:22:53,680 --> 00:22:57,400
think that's actually probably about right. I'm just when you're

426
00:22:57,440 --> 00:23:01,039
outlining it, be really intentional with how much you're adding

427
00:23:01,039 --> 00:23:03,440
onto your plate, because it's really easy when you're outlining

428
00:23:03,440 --> 00:23:05,000
something to be like and I'm going to add this,

429
00:23:05,119 --> 00:23:06,960
and I'm going to have this and all these extra calls,

430
00:23:07,000 --> 00:23:09,279
and then when it comes to delivering it, then you're

431
00:23:09,279 --> 00:23:12,599
going to find that that's quite exhausting. So just keep

432
00:23:12,599 --> 00:23:15,640
that in mind, especially since you're also doing one on ones,

433
00:23:16,279 --> 00:23:18,720
trying to make sure that your calendar is not totally overloaded.

434
00:23:19,279 --> 00:23:22,079
Speaker 2: Yeah, I am quite conscious of that because I am

435
00:23:22,160 --> 00:23:24,440
an introvert, so talking to people all day every day

436
00:23:24,559 --> 00:23:26,960
is a lot for me, even though I love it.

437
00:23:27,079 --> 00:23:29,359
So it's that too.

438
00:23:29,480 --> 00:23:31,119
Speaker 1: But I think.

439
00:23:32,440 --> 00:23:35,720
Speaker 2: Trying to keep it a community that's smaller for the

440
00:23:35,720 --> 00:23:40,200
group starting is important because they won't be as they

441
00:23:40,240 --> 00:23:42,880
aren't as to begin with. There is a lot of

442
00:23:42,920 --> 00:23:48,079
worry that they whist people do it. Ninety nine percent

443
00:23:48,079 --> 00:23:50,680
of the women I've worked with have had amazing results,

444
00:23:50,759 --> 00:23:53,519
So I want to spread the word and get more

445
00:23:53,519 --> 00:23:54,720
people being able to do it.

446
00:23:55,200 --> 00:23:55,640
Speaker 1: I love that.

447
00:23:56,319 --> 00:23:58,720
Speaker 2: Would you keep it at the same price.

448
00:23:59,720 --> 00:24:01,039
Speaker 1: The price as one on one?

449
00:24:01,799 --> 00:24:02,000
Speaker 2: Yeah?

450
00:24:02,680 --> 00:24:04,680
Speaker 1: No, so it would be lower because the one on

451
00:24:04,680 --> 00:24:10,000
one they're getting your time, Yes, And I mean I

452
00:24:10,039 --> 00:24:12,480
suspect that you're probably not charging enough for your one

453
00:24:12,480 --> 00:24:13,759
on ones at the moment.

454
00:24:15,240 --> 00:24:17,920
Speaker 2: Look, I did increase the price and I'm sitting with

455
00:24:17,960 --> 00:24:21,039
that price for a little bit. Okay, it is a

456
00:24:21,079 --> 00:24:24,400
little bit challenging at the moment when there does seem

457
00:24:24,440 --> 00:24:28,880
to be a little bit more portion around spending. Yeah,

458
00:24:29,200 --> 00:24:32,160
so I'm happy with the price. I've increased it too.

459
00:24:32,960 --> 00:24:35,720
I think it's still doablek with some people for most

460
00:24:35,759 --> 00:24:36,880
people to make it.

461
00:24:37,839 --> 00:24:39,680
Speaker 1: Yeah, so then I would have the I would have

462
00:24:39,720 --> 00:24:44,160
the group program option as slightly less than that because

463
00:24:44,160 --> 00:24:46,160
they're not getting as much of your time, they're not

464
00:24:46,200 --> 00:24:49,400
getting as much of your they're not getting the personalized

465
00:24:49,440 --> 00:24:51,119
attention that they would if it was one on one,

466
00:24:51,799 --> 00:24:54,119
and if they want that, then they do need to

467
00:24:54,119 --> 00:24:54,880
pay a bit more for that.

468
00:24:55,559 --> 00:24:58,240
Speaker 2: Okay. Would you have two options? Work with me one

469
00:24:58,319 --> 00:25:00,160
on one or do it as part of the.

470
00:25:00,160 --> 00:25:03,720
Speaker 1: Group potentially, There's two ways you can do it. You

471
00:25:03,759 --> 00:25:05,920
can position them as two separate offers, or you can

472
00:25:05,920 --> 00:25:08,519
position them as two different versions of the same offer.

473
00:25:10,359 --> 00:25:13,279
I would, Yeah, I would. Probably the easiest way of

474
00:25:13,279 --> 00:25:15,440
doing it is position them as two versions of the

475
00:25:15,440 --> 00:25:20,119
same offer. But you might find that once you launch it,

476
00:25:20,200 --> 00:25:22,039
or once you start going through launch Magic with this

477
00:25:22,119 --> 00:25:24,119
offer in mind, you might find that the messaging is

478
00:25:24,160 --> 00:25:27,400
slightly different because they are different ideal clients at the

479
00:25:27,440 --> 00:25:27,960
end of the day.

480
00:25:28,720 --> 00:25:33,319
Speaker 2: Yeah, okay, I think it would probably go down a

481
00:25:33,359 --> 00:25:35,319
treat with a lot of people who have been wanting

482
00:25:35,359 --> 00:25:38,319
to do it and just can't stretch to do it

483
00:25:38,359 --> 00:25:38,920
at the moment.

484
00:25:39,599 --> 00:25:41,480
Speaker 1: And I think that first launch that you're going to

485
00:25:41,559 --> 00:25:45,720
do this year, this side of Christmas, that first launch,

486
00:25:45,799 --> 00:25:48,000
you'll get a lot of those people in and they'll

487
00:25:48,000 --> 00:25:51,839
probably be the people who are really warm, engaged. They've

488
00:25:51,839 --> 00:25:54,119
been following you for a while, they've been wanting to

489
00:25:54,119 --> 00:25:56,519
work with you for a while, but they just haven't

490
00:25:56,559 --> 00:25:59,720
been able to afford to Those people will probably sign

491
00:25:59,799 --> 00:26:03,759
up them that first round, and they will be the best,

492
00:26:03,920 --> 00:26:07,000
not guinea pigs, but the best feedback source for you

493
00:26:07,160 --> 00:26:10,880
because they can tell you like they really want to,

494
00:26:11,039 --> 00:26:12,480
like they want to have a great experience with you.

495
00:26:12,559 --> 00:26:15,559
They can tell you this is what's working, this is

496
00:26:15,599 --> 00:26:18,079
what I'm stuck on, and then you can take that

497
00:26:18,119 --> 00:26:19,759
on board and refine it for the next round.

498
00:26:20,519 --> 00:26:25,920
Speaker 2: Yeah, okay, would you ask any would you recommend me

499
00:26:26,039 --> 00:26:29,240
asking some of my past clients what they think of

500
00:26:29,279 --> 00:26:32,480
the idea or would it be irrelevant.

501
00:26:33,200 --> 00:26:36,880
Speaker 1: If you could? I have I feel that they'll probably

502
00:26:36,960 --> 00:26:38,799
just tell you it's a great idea, because they don't

503
00:26:38,799 --> 00:26:43,640
want to disappoint you, and also they're not your ideal

504
00:26:43,640 --> 00:26:47,039
client for this offer. Yeah, okay, it would be better

505
00:26:47,160 --> 00:26:50,279
off chatting to people who've inquired about working with you

506
00:26:50,319 --> 00:26:52,640
one on one in the past and who've come back

507
00:26:52,680 --> 00:26:54,200
and said I can't afford it.

508
00:26:54,839 --> 00:26:59,519
Speaker 2: Okay, So I have to think about how much I

509
00:26:59,519 --> 00:27:02,480
would chart for it, because I still need to if

510
00:27:02,519 --> 00:27:06,319
I am doing an hour or every week or just

511
00:27:06,599 --> 00:27:08,519
opening up, it is still a lot of my time.

512
00:27:09,119 --> 00:27:11,200
Speaker 1: Yeah, So what I would do is I would work

513
00:27:11,240 --> 00:27:14,400
backwards and think about, Okay, how many people do you

514
00:27:14,440 --> 00:27:17,319
want to have in this first round, because if it's

515
00:27:17,319 --> 00:27:19,480
a group program, obviously fifty people is going to be

516
00:27:20,039 --> 00:27:23,759
really it's going to be too much, right, So do

517
00:27:23,799 --> 00:27:25,759
you want ten people? Is it twenty people? What's their

518
00:27:25,799 --> 00:27:26,599
group size?

519
00:27:27,039 --> 00:27:30,319
Speaker 2: Yeah, because everyone would have to have the initial consult

520
00:27:30,400 --> 00:27:31,799
which is ninety minutes.

521
00:27:32,119 --> 00:27:34,480
Speaker 1: And then think about how much of your time is

522
00:27:34,480 --> 00:27:37,880
it going to take to deliver the whole program. So

523
00:27:37,920 --> 00:27:41,279
that's say ten people times ninety minutes plus two calls

524
00:27:41,279 --> 00:27:44,319
a week, so that's an extra two hours a week.

525
00:27:44,359 --> 00:27:48,960
Tom's twelve's week, twenty four weeks plus I think fifteen

526
00:27:49,039 --> 00:27:52,400
hours of one on ones, So that's thirty nine hours

527
00:27:52,400 --> 00:27:56,400
of your time to deliver the group, plus any admin

528
00:27:57,039 --> 00:28:00,400
managing the actual Facebook group, all of that kind of thing. Yeah,

529
00:28:00,440 --> 00:28:03,039
so then think about, okay, so how much does how

530
00:28:03,119 --> 00:28:04,960
much do you need to make in that first round

531
00:28:05,960 --> 00:28:09,000
for it to be worth your time? And then work

532
00:28:09,039 --> 00:28:09,759
backwards from that.

533
00:28:10,359 --> 00:28:11,640
Speaker 2: Okay, that's really clever.

534
00:28:12,960 --> 00:28:16,759
Speaker 1: That's like the most logical way to do it. And

535
00:28:16,799 --> 00:28:19,240
then in future rounds when you run it, as you

536
00:28:19,440 --> 00:28:21,599
become more comfortable with the amount of value that you're

537
00:28:21,599 --> 00:28:24,119
delivering in that group, you can put that price up

538
00:28:24,119 --> 00:28:25,720
a little bit. But I think in the first round

539
00:28:25,759 --> 00:28:28,319
you can start it a little bit lower until you're

540
00:28:28,319 --> 00:28:30,279
feeling a lot more comfortable with how much value you're

541
00:28:30,279 --> 00:28:32,759
delivering and you're feeling comfortable with the format, the structure,

542
00:28:32,839 --> 00:28:33,279
all of that.

543
00:28:33,960 --> 00:28:36,920
Speaker 2: Yeah, and there are things I could record as well

544
00:28:37,920 --> 00:28:40,480
great as part of it. So there's a lot of

545
00:28:41,200 --> 00:28:43,839
at least personalized and there's a lot of one on

546
00:28:43,839 --> 00:28:46,200
one components to it where I have to explain things

547
00:28:46,279 --> 00:28:49,680
in different ways. But there are things where you know,

548
00:28:49,839 --> 00:28:53,000
I'm repeating myself. So yeah, and also people might want

549
00:28:53,039 --> 00:28:54,839
to replay it and watch it again because they have

550
00:28:55,279 --> 00:28:56,720
thought what I originally said.

551
00:28:57,559 --> 00:28:59,160
Speaker 1: Excellent, there we go.

552
00:28:59,599 --> 00:29:02,759
Speaker 2: Okay, all right, well I've got a plan now, a

553
00:29:02,839 --> 00:29:04,720
lot more work to think about, but that's okay.

554
00:29:05,640 --> 00:29:07,440
Speaker 1: Now you've just got to take action on it and

555
00:29:07,440 --> 00:29:08,480
you can do it imperfectly.

556
00:29:08,799 --> 00:29:12,119
Speaker 2: Yeah. Okay. Well, you know it's a good timing because

557
00:29:12,160 --> 00:29:14,839
there are only six week six of Launch Magic, so

558
00:29:14,880 --> 00:29:17,440
I will go back and kind of rejig what I'm

559
00:29:17,680 --> 00:29:18,359
currently doing.

560
00:29:18,799 --> 00:29:20,799
Speaker 1: And you've already got a lot of that from the

561
00:29:20,839 --> 00:29:23,279
one on one, so you don't have to completely reinvent

562
00:29:23,319 --> 00:29:26,200
the wheel. But it will be a good It will

563
00:29:26,200 --> 00:29:28,079
be a good process to get you clear on what

564
00:29:28,119 --> 00:29:29,359
it is and what it looks like.

565
00:29:29,920 --> 00:29:32,359
Speaker 2: But even the sales page and just making sure it's

566
00:29:32,400 --> 00:29:36,400
really clear and yes in size. Ah, thank you?

567
00:29:36,799 --> 00:29:40,200
Speaker 1: Exciting. Do you have any other questions or anything else

568
00:29:40,240 --> 00:29:41,839
I can help you with before we wrap up?

569
00:29:42,319 --> 00:29:44,680
Speaker 2: No, I think I just need to jump back in

570
00:29:44,799 --> 00:29:46,519
and do my Launch Magic stuff.

571
00:29:48,079 --> 00:29:50,240
Speaker 1: And for any of our listeners who are listening along

572
00:29:50,279 --> 00:29:52,759
and thinking that your program or your one on one

573
00:29:52,880 --> 00:29:55,519
sound like what they need, where can they find more

574
00:29:55,920 --> 00:29:58,000
about you? Where can they find more about your offers?

575
00:29:58,359 --> 00:30:02,160
Speaker 2: Yeah, absolutely so if you had to to Carolyn allenhelp

576
00:30:02,359 --> 00:30:05,599
dot com, or you can follow me at the balance

577
00:30:05,640 --> 00:30:07,440
statripath amazing.

578
00:30:07,559 --> 00:30:09,920
Speaker 1: Thank you so much, Carolyn. This has been so fun

579
00:30:10,119 --> 00:30:14,559
chatting and work shopping together. And I hope that your

580
00:30:14,599 --> 00:30:17,559
program launch goes well in a couple of weeks time.

581
00:30:17,559 --> 00:30:20,480
Speaker 2: I guess now, yeah, I think we will. I think

582
00:30:20,519 --> 00:30:22,519
we can do it. I'll be it be on the

583
00:30:22,559 --> 00:30:25,680
next call for launch maradic amazing.

584
00:30:25,839 --> 00:30:29,279
Speaker 1: All right, that is it for today's episode. If you

585
00:30:29,440 --> 00:30:32,000
haven't already hit subscribe, make sure you hit the plus

586
00:30:32,000 --> 00:30:36,039
button in Apple Podcasts or the follow button in Spotify

587
00:30:36,079 --> 00:30:39,400
and you'll get each new episode straight to your podcast

588
00:30:39,400 --> 00:30:42,359
app every Monday, Wednesday, and Friday. Thank you so much

589
00:30:42,400 --> 00:30:43,920
for listening. Catch you next time.

