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<v Speaker 1>Strategy without a purpose creates progress, but it does not

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<v Speaker 1>produce fulfillment see purpose without strategy. It can create passion,

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<v Speaker 1>but not the results. So most professionals lean hard in

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<v Speaker 1>one direction and why and wonder why something else can

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<v Speaker 1>also fill off. And so the truth is momentum. It's

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<v Speaker 1>strongest when strategy and purpose move in unison like a choir.

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<v Speaker 1>They don't have to be unison, They're just got to

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<v Speaker 1>move together. And so today we're talking about what happens

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<v Speaker 1>when your plans stop chasing success and start supporting who

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<v Speaker 1>you're becoming. Let's talk about it right after this.

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<v Speaker 2>Educate and power enable impact. Thank you for tuning in

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<v Speaker 2>to That Will Never Work, an award winning podcast where

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<v Speaker 2>we share inspiring information and personal experiences related to business

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<v Speaker 2>and the entrepreneurial journey from those who are leaders in

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<v Speaker 2>their respective field. Now here's your host, author and business

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<v Speaker 2>coach Maurice So.

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<v Speaker 1>I would like to know is your current strategy aligned

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<v Speaker 1>with your purpose? Was it just with your position? See

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<v Speaker 1>Strategy gives direction and purpose gives meaning. See strategy answers

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<v Speaker 1>the how, and purpose answers the why. And when strategy

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<v Speaker 1>exists without the purpose, work becomes transactional or if you

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<v Speaker 1>listen to a previous podcast, it becomes routine. Also, when

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<v Speaker 1>purpose exists without strategy ever becomes scattered and see in

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<v Speaker 1>the alignment creates energy that lasts. Cecie, I want you

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<v Speaker 1>to understand that today as we're talking about this purpose

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<v Speaker 1>idea of purpose and where strategy meets purpose, the energy

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<v Speaker 1>needs to be aligned. Purpose filters your decisions and so

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<v Speaker 1>when purpose is clear, your decisions can possibly simplify. What

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<v Speaker 1>do you mean by possibly, Maurice, Because sometimes we overthink things,

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<v Speaker 1>and sometimes we overanalyze things, and sometimes we add in

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<v Speaker 1>a little things that we think should be there because

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<v Speaker 1>it's something that you know, we have thought of maybe

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<v Speaker 1>a week or so ago. But the best things comes out,

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<v Speaker 1>The best opportunities comes to fruition when they're simple opportunities, risk,

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<v Speaker 1>and even pivots. Each and every one of these gets

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<v Speaker 1>evaluated through a deeper lens. If the purpose is clear,

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<v Speaker 1>and the professionals who lead with purpose don't just ask

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<v Speaker 1>will this work, but they're going to ask does this fit?

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<v Speaker 1>And does this fit with the mission, the vision and

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<v Speaker 1>the value use of the organization? Does this fit within

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<v Speaker 1>the mission, vision or values of me personally, Does it

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<v Speaker 1>fit the mission, vision or values of this group? It

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<v Speaker 1>asks that question. So if you lead with purpose, you're

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<v Speaker 1>probably going to ask does this fit? Because a lot

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<v Speaker 1>of us that that are in a doubting state. I

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<v Speaker 1>know for myself, will this work? You know? And so

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<v Speaker 1>the reason why this podcast is called uh, that will

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<v Speaker 1>never work because people say it's not going to work

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<v Speaker 1>and I'm not understanding the purpose of will this fit

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<v Speaker 1>within the direction that Maurice is leading his organization in.

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<v Speaker 1>Will this fit into the opportunities that's being presented to Maurice?

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<v Speaker 1>You know, whether it is church related, business related, personal marriage,

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<v Speaker 1>you know him coaching kids in basketball and football, you know,

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<v Speaker 1>whether it doesn't matter that you know, any other community organizations.

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<v Speaker 1>Does this fit within the direction Maurice is headed. So

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<v Speaker 1>if you leave with purpose, you will understand that the

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<v Speaker 1>things that you're doing, whether or not they fit or not,

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<v Speaker 1>into your ecosystem, and that alignment reduces the internal conflict.

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<v Speaker 1>Maybe you're not hearing me, maybe you're not understanding where

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<v Speaker 1>this is going because Maurice, I'm doing all these things

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<v Speaker 1>right and it feels like aligne but alignment. But keep

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<v Speaker 1>in mind, alignment creates friction, and that friction is represented

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<v Speaker 1>and burnout. It is represented in doubt, and it's represented

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<v Speaker 1>in hesitation. And so when strategy the direction that you're going,

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<v Speaker 1>the plans that you laid out, everything that you wrote,

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<v Speaker 1>you wrote on your your board for New Year's Day,

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<v Speaker 1>your vision board, whatever it might be, When the strategy

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<v Speaker 1>supports your purpose, your effort feels intentional. But also it

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<v Speaker 1>does not overwhelm. See, energy increases not because work is easier,

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<v Speaker 1>but because it finally makes sense. And so how many

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<v Speaker 1>of you out there who has done something and you're

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<v Speaker 1>now you know what that works? And so I know

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<v Speaker 1>I can go on for another hour, and I give

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<v Speaker 1>you an example. So one particular time, it has nothing

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<v Speaker 1>to do with business, it has everything to do with personal.

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<v Speaker 1>And so we had a I can't remember what year,

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<v Speaker 1>Grand Jeep, Grand Cherokee, and this was probably a good

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<v Speaker 1>twelve or thirteen years ago, and I was in a

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<v Speaker 1>in a driveway fixing my car because the water pump

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<v Speaker 1>had gone bad. And at that particular time, I don't

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<v Speaker 1>recall having a whole lot of YouTube gurus, to say

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<v Speaker 1>the least, being able to tell me you can go

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<v Speaker 1>and do X, Y and Z here is the and

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<v Speaker 1>so I had to go get those green books that

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<v Speaker 1>you know, gave you an outline of how to take

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<v Speaker 1>a car apart, all that type of stuff. And so

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<v Speaker 1>I was having the hardest time trying to get this

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<v Speaker 1>one bolt off. Excuse me. And then you know, I

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<v Speaker 1>tried everything. I tried everything. I won't go next door.

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<v Speaker 1>I talked to my neighbor who also did his own

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<v Speaker 1>handiwork on cars, and he gave me a simple tool. Right,

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<v Speaker 1>I can't remember exactly what it was. I know it

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<v Speaker 1>was a star. I can't remember. It was a four star,

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<v Speaker 1>five star, six star tool and it worked immediately, no stress.

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<v Speaker 1>And so and because of that, I was able to

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<v Speaker 1>get the bumper off. Because of that, you're like, you

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<v Speaker 1>know what I'm on. I had momentum. Now I got

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<v Speaker 1>I got the bumper off, I have the grill off,

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<v Speaker 1>I got the light headlights out. Now I can take

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<v Speaker 1>out this this radiator and you know, and I feel

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<v Speaker 1>so ambitious that I'm gonna take off the belt and

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<v Speaker 1>this uh fan. And I'm saying it out of order

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<v Speaker 1>by an accident, but I'm just giving you an idea

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<v Speaker 1>of how things were working in my favor. Because I

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<v Speaker 1>was able to get one tool that aligned with what

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<v Speaker 1>I needed to get done. So I need you to

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<v Speaker 1>understand that unaligned success is un sustainable. And I would

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<v Speaker 1>like for you to understand that this episode matters because

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<v Speaker 1>professionals who align strategy with purpose experience greater clarity, resilience,

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<v Speaker 1>and long term fulfillment without sacrificing performance. Once you figure

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<v Speaker 1>out what tool you really need, are you now energized

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<v Speaker 1>to keep it moving? And success feels different when it

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<v Speaker 1>is aligned and when your strategy serves your purpose i e.

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<v Speaker 1>Me trying to get this water pump off, progress stops

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<v Speaker 1>feeling empty and starts feeling intentional. And so before the

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<v Speaker 1>next episode, I would like for you to review one

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<v Speaker 1>major goal and ask this question, how does this move

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<v Speaker 1>support the person I am becoming. I wasn't trying to

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<v Speaker 1>become a mechanic. I was just trying to find a

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<v Speaker 1>way to fix my wife's car. So I wanted to

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<v Speaker 1>become the super husband, right you know? But in that

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<v Speaker 1>situation for yourself, is it supporting the person you are becoming?

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<v Speaker 1>You were able to get something out of this episode,

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<v Speaker 1>and I talked to you just a little bit later.

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<v Speaker 2>Thanks for listening. Follow Maurice Chisholm on social media to

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<v Speaker 2>stay connected and check back weekly for new episodes until

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<v Speaker 2>next time. That will never work, or will it