WEBVTT 1 00:00:00.200 --> 00:00:04.759 Hey, Yogi's Mackenzie fly Here Mom, yoga prineur, teacher, trainer, 2 00:00:04.839 --> 00:00:08.759 retreat leader, and your guide to master your yoga teaching. 3 00:00:09.439 --> 00:00:12.839 This podcast is your weekly dose of actionable wisdom and 4 00:00:12.960 --> 00:00:17.280 candid chats with industry experts. Learn to connect deeper, weave 5 00:00:17.399 --> 00:00:21.879 yoga magic, and lead by example. Full disclosure, I'm still 6 00:00:21.960 --> 00:00:26.199 mastering it too, but together will skyrocket your impact and income. 7 00:00:26.679 --> 00:00:32.600 Hit subscribe and let's grow one episode at a time. 8 00:00:52.880 --> 00:00:54.840 What's up, everybody, and welcome back to m y yt 9 00:00:55.000 --> 00:00:57.280 where you are learning to level up your yoga teaching, 10 00:00:57.359 --> 00:01:00.439 one masterful class at a time. This episode is called 11 00:01:00.479 --> 00:01:04.040 eight Lessons Learned from four months of the Yogi Preneur 12 00:01:04.200 --> 00:01:08.280 Mastermind three point zho. I can't even believe it. I'm 13 00:01:08.400 --> 00:01:13.040 so sad, but somehow the third round of this Mastermind 14 00:01:13.120 --> 00:01:16.239 is already over and it's zoomed by. I had an 15 00:01:16.280 --> 00:01:20.040 absolute blast, and as they say, time flies when you're 16 00:01:20.040 --> 00:01:21.760 having fun, and that's what it was. It was so 17 00:01:22.079 --> 00:01:26.840 much fun. But I also learned so much as the leader, 18 00:01:27.159 --> 00:01:30.280 and I know that the people inside also learn so much. 19 00:01:30.359 --> 00:01:32.959 I have pages and pages of notes from our hot 20 00:01:32.959 --> 00:01:35.480 seat coaching calls, and I was just looking through everything, 21 00:01:35.560 --> 00:01:37.439 it was like, man, I need to share some of 22 00:01:37.439 --> 00:01:39.319 these with you here on the podcast. So that is 23 00:01:39.400 --> 00:01:42.840 exactly what I am doing for you here today. And 24 00:01:43.120 --> 00:01:45.159 just in case maybe some of you are new to 25 00:01:45.239 --> 00:01:49.359 me into my world, into my work. But this Mastermind, 26 00:01:49.400 --> 00:01:52.599 the Yogi Priner Mastermind, is a four month group coaching 27 00:01:52.640 --> 00:01:56.760 program four yoga teachers who essentially want to take your 28 00:01:56.879 --> 00:01:59.719 yoga teaching more seriously and you want to build your 29 00:01:59.719 --> 00:02:01.640 best so that you can make more money from your 30 00:02:01.680 --> 00:02:05.159 yoga teaching. So if you've ever felt like, gosh, I 31 00:02:05.159 --> 00:02:07.640 would really love to not be teaching so much in studio, 32 00:02:08.199 --> 00:02:10.560 or you've just recognized that you've hit a little bit 33 00:02:10.599 --> 00:02:12.680 of a ceiling and you want to stop trading your 34 00:02:12.719 --> 00:02:15.240 time for dollars and start teaching in a way that 35 00:02:15.400 --> 00:02:20.759 feels uniquely you, that's what we uncover in this container 36 00:02:21.639 --> 00:02:24.280 and in this program. So I help you figure out 37 00:02:24.360 --> 00:02:27.840 how to turn what you've been through into how you 38 00:02:27.879 --> 00:02:32.080 get paid and into a way that just feels so good, 39 00:02:32.240 --> 00:02:36.520 so aligned, so easy, so fun, so natural. So that's 40 00:02:36.520 --> 00:02:38.680 what that is, and that's what we did. And just 41 00:02:38.680 --> 00:02:41.159 to set the scene to give a little context for 42 00:02:41.319 --> 00:02:43.960 who all was in this particular round before we get 43 00:02:43.960 --> 00:02:47.960 into the takeaways and learnings, there were people of all 44 00:02:48.039 --> 00:02:51.240 levels and in all phases, in all stages of their business. 45 00:02:51.400 --> 00:02:54.240 So I had one that was more in the early 46 00:02:54.639 --> 00:03:00.400 even aspiring stages of entrepreneurship where they really had an 47 00:03:00.479 --> 00:03:03.360 idea in their head. They didn't have an offer mapped 48 00:03:03.360 --> 00:03:05.919 out or built yet, which is totally fine. Then I 49 00:03:05.960 --> 00:03:08.879 had another who did have an offer, had a membership, 50 00:03:08.919 --> 00:03:11.639 and they really wanted to scale this membership to make 51 00:03:11.960 --> 00:03:14.759 more money with this one membership. Then I had another 52 00:03:14.800 --> 00:03:17.400 person who had lots of different offers and felt like 53 00:03:17.759 --> 00:03:19.879 there was a lot there, but there wasn't really a 54 00:03:19.919 --> 00:03:22.840 lot of connection between the offers and wanted to figure 55 00:03:22.879 --> 00:03:26.240 out some more systems and set up some back end 56 00:03:27.000 --> 00:03:29.960 processes to make things a little more streamlined. So that's 57 00:03:30.000 --> 00:03:32.039 what's really cool about this space is that although it 58 00:03:32.199 --> 00:03:36.240 was designed for early aspiring entrepreneurs and people who are 59 00:03:36.319 --> 00:03:40.039 just kind of beginners and getting started, I also want 60 00:03:40.080 --> 00:03:42.879 to help people who have stuff built, but it's also 61 00:03:43.240 --> 00:03:46.240 not really optimized or it's not converting to the ways 62 00:03:46.240 --> 00:03:49.000 in which you know it can. So that was really 63 00:03:49.000 --> 00:03:51.680 fun about this particular round is that that's what I 64 00:03:51.719 --> 00:03:54.280 had that big array, And it's so cool to be 65 00:03:54.360 --> 00:03:57.719 in spaces like that because you're always able to learn 66 00:03:57.759 --> 00:04:00.599 from somebody. Even that person that already has stuff mapped 67 00:04:00.599 --> 00:04:04.080 out can watch the beginner and see what the beginner 68 00:04:04.120 --> 00:04:07.599 is implementing from the beginning and even tweak their foundations, 69 00:04:08.080 --> 00:04:10.280 and then vice versa. The beginner is looking at the 70 00:04:10.280 --> 00:04:12.719 person who already has something and is like, wow, that's so, 71 00:04:13.400 --> 00:04:15.879 that's so inspiring for me to see, and I definitely 72 00:04:15.919 --> 00:04:17.759 want to build up to that level and add in 73 00:04:17.800 --> 00:04:20.439 that many different layers. So it was really cool to 74 00:04:20.600 --> 00:04:25.000 have just the buffet of different types of people within 75 00:04:25.040 --> 00:04:28.639 the container and everybody could learn. Now let's get into 76 00:04:28.920 --> 00:04:32.519 the lessons and the takeaways. So the first the first, 77 00:04:32.800 --> 00:04:36.759 and write this down if you can. Self trust is 78 00:04:36.800 --> 00:04:41.560 the real bottleneck. Self trust is the real bottleneck. I 79 00:04:41.560 --> 00:04:45.040 think a lot of yoga teachers think that their biggest problem, 80 00:04:45.079 --> 00:04:47.600 the thing that's holding them back and that is stopping them, 81 00:04:48.279 --> 00:04:52.000 is a lack of knowledge. Which that is true to 82 00:04:52.000 --> 00:04:55.199 some degree, especially if all not all you know. Going 83 00:04:55.240 --> 00:04:58.079 to yoga teacher training is a big feat and you 84 00:04:58.199 --> 00:05:00.639 need to do that and it's a big accomplishment. But 85 00:05:00.759 --> 00:05:03.399 if you only went through yoga teacher training and you're 86 00:05:03.560 --> 00:05:08.079 trying to now be a business owner, meaning creating your 87 00:05:08.079 --> 00:05:12.079 own opportunity, you might quickly realize that there's a lot 88 00:05:12.120 --> 00:05:14.560 of skills. There's like a lot of language that you 89 00:05:14.600 --> 00:05:19.079 don't really know yet, and you do need to spend 90 00:05:19.160 --> 00:05:23.240 some time, some money, some energy learning that language. Of course, 91 00:05:23.319 --> 00:05:25.680 there's a bit of a learning curve, not just in 92 00:05:25.759 --> 00:05:30.480 business processes and business business in general, but also in 93 00:05:30.600 --> 00:05:32.959 the system side and in the tech side of like 94 00:05:33.000 --> 00:05:36.160 what do I actually need to support this? So there 95 00:05:36.279 --> 00:05:39.839 is an element of learning and an element of knowledge. 96 00:05:40.319 --> 00:05:43.040 But the caveat or what I have for you today 97 00:05:43.160 --> 00:05:46.399 is it actually reminds me of and I've used this 98 00:05:46.480 --> 00:05:48.160 quote so many times. It's a shame that I do 99 00:05:48.199 --> 00:05:50.120 not know the author of this quote. But there's a 100 00:05:50.199 --> 00:05:53.839 quote that says no amount of self improvement will make 101 00:05:53.959 --> 00:05:57.040 up for a lack of self acceptance. And I think 102 00:05:57.199 --> 00:06:02.240 this sentiment is also true in business. But it's no 103 00:06:02.399 --> 00:06:05.600 amount of strategy will make up for your lack of 104 00:06:05.639 --> 00:06:11.279 self trust, is the idea. So you can you can 105 00:06:11.519 --> 00:06:14.079 deploy all of these strategies, you can be doing all 106 00:06:14.120 --> 00:06:17.160 the right things, but if you also, do not actually 107 00:06:17.199 --> 00:06:21.879 trust yourself, then you will overanalyze, you will doubt, you 108 00:06:21.920 --> 00:06:23.839 will get all up in your head. You will second 109 00:06:23.920 --> 00:06:30.279 guess every offer, name, offer, price, offer funnel like you will, 110 00:06:30.560 --> 00:06:33.879 you will scrutinize all of it because your self trust 111 00:06:33.920 --> 00:06:37.079 is shaky, it is wobbly. Your sense of self is 112 00:06:37.160 --> 00:06:41.519 the is the thing that is out of whack. And 113 00:06:41.600 --> 00:06:44.879 so I think this is a really great This is 114 00:06:44.879 --> 00:06:46.879 something that we all need to realize, and this is 115 00:06:46.879 --> 00:06:49.199 a really great place to start, because I think that 116 00:06:49.279 --> 00:06:53.079 we all use as that is an excuse of I 117 00:06:53.160 --> 00:06:55.240 just don't know enough, you know, and we're using that 118 00:06:55.279 --> 00:06:58.000 as an excuse of why we're not really ready. But 119 00:06:58.199 --> 00:07:02.079 if you have that self trust, when you do have 120 00:07:02.160 --> 00:07:06.120 self trust, nothing really then becomes the excuse because you're like, 121 00:07:06.199 --> 00:07:08.600 it's okay, it's okay for me to be a beginner, 122 00:07:09.079 --> 00:07:14.000 but I allow myself to be a beginner and to 123 00:07:14.079 --> 00:07:16.120 be in this place and I still know enough to 124 00:07:16.199 --> 00:07:19.399 at least take one step. And you'll take that step 125 00:07:19.439 --> 00:07:22.560 as the beginner, and you'll learn a little along the way, 126 00:07:22.680 --> 00:07:24.879 and that self trust is the thing that can help 127 00:07:24.959 --> 00:07:28.519 you just get moving regardless of where you are and 128 00:07:28.560 --> 00:07:32.160 without fear of messing up, because when you trust yourself, 129 00:07:32.680 --> 00:07:35.079 you trust that whatever step you take, you're going to 130 00:07:35.120 --> 00:07:36.600 figure it out along the way, and you're going to 131 00:07:36.680 --> 00:07:39.279 learn things along the way, which is what you need 132 00:07:39.639 --> 00:07:43.000 to be in business. Is this ability to just move, 133 00:07:43.480 --> 00:07:46.639 just to take some steps and to trust that you're 134 00:07:46.639 --> 00:07:49.399 going to figure it out no matter where you end up. 135 00:07:49.800 --> 00:07:51.759 This is really really clete key and will help you 136 00:07:51.800 --> 00:07:56.639 get out of making the excuses and prolonging or procrastinating 137 00:07:56.959 --> 00:08:00.360 from starting your business or from returning to your business. 138 00:08:00.399 --> 00:08:02.439 So I really wanted to start here, and I'm going 139 00:08:02.480 --> 00:08:04.480 to say it again because it's just so good. Self 140 00:08:04.519 --> 00:08:07.160 trust is the real bottleneck. This might be be the 141 00:08:07.199 --> 00:08:10.160 thing that's holding you back is that you don't trust yourself. 142 00:08:10.800 --> 00:08:16.839 The second is celebrate the shit out of yourself. Celebrate 143 00:08:17.040 --> 00:08:20.639 the shit out of yourself. This is so so important 144 00:08:20.800 --> 00:08:24.480 as entrepreneurs and especially so loow preneurs, which is probably 145 00:08:24.480 --> 00:08:28.639 what yoga teachers are is you've got to celebrate yourself 146 00:08:28.680 --> 00:08:31.800 as often as possible. This is something that my coach 147 00:08:31.839 --> 00:08:33.919 helps me do and this is also something that I 148 00:08:33.960 --> 00:08:39.159 help all of my people do. Is find the evidence 149 00:08:39.200 --> 00:08:43.039 of how much you actually are taking action and how 150 00:08:43.200 --> 00:08:46.679 much change and magic you are actually making on a 151 00:08:46.759 --> 00:08:50.559 daily basis. Because this is kind of brutal, because it's 152 00:08:50.559 --> 00:08:53.360 so true. No one else is going to come into 153 00:08:53.440 --> 00:08:57.480 the room and tell you that. Self validation is so 154 00:08:57.919 --> 00:09:02.159 important when you work for yourself because unlike being an 155 00:09:02.159 --> 00:09:05.200 employee and having a boss, your boss is not going 156 00:09:05.279 --> 00:09:08.879 to come into your office and say, Wow, you did 157 00:09:08.879 --> 00:09:10.919 a really good job, this is really great work here, 158 00:09:11.159 --> 00:09:13.519 or I'm noticing all that you're doing. You know what, 159 00:09:13.759 --> 00:09:17.159 you need a raise. I'm gonna up your salary because 160 00:09:17.200 --> 00:09:19.360 you were doing such great job. No, when you are 161 00:09:19.399 --> 00:09:23.559 you your own boss, that response toy wants that responsibility 162 00:09:23.600 --> 00:09:27.519 falls on you, that person is you, So as often 163 00:09:27.559 --> 00:09:30.600 as possible at the end of every single day, you 164 00:09:30.679 --> 00:09:35.320 need to self validate yourself. Tell yourself, man, that is 165 00:09:35.360 --> 00:09:38.200 so amazing that I mapped out all of those things 166 00:09:38.200 --> 00:09:39.799 and I actually did all those things and I did 167 00:09:39.840 --> 00:09:42.559 a really great job with these things, and that this 168 00:09:42.960 --> 00:09:46.840 skill is so important. And if you don't even have 169 00:09:46.879 --> 00:09:50.600 a business, if you're starting to think about it, you 170 00:09:50.639 --> 00:09:54.039 need to instill this as early as possible, because the 171 00:09:54.039 --> 00:09:57.720 more you have this habit on lock, the more you 172 00:09:57.879 --> 00:10:02.080 do this early on in your business. It's that celebratory 173 00:10:02.360 --> 00:10:09.320 energy that helps you actually arrive to the thing and 174 00:10:09.519 --> 00:10:16.480 experience the thing before leaning and working towards the next. Which, oh, 175 00:10:16.559 --> 00:10:19.200 I'm so grateful to my mentor and my coach because 176 00:10:20.320 --> 00:10:24.480 she said it to me like this, where self really 177 00:10:24.519 --> 00:10:28.519 ambitious women or just people for that matter, really ambitious 178 00:10:28.559 --> 00:10:34.120 people have this tendency to always be leaning forward, leaning 179 00:10:34.120 --> 00:10:36.639 forward onto the next. You've got a lot of drive 180 00:10:36.679 --> 00:10:39.440 and a lot of motivation, and you've got big visions 181 00:10:39.480 --> 00:10:42.279 and you're you're like on it. You know, you've got 182 00:10:42.279 --> 00:10:44.200 places to go, you've got things to do, you've got 183 00:10:44.519 --> 00:10:48.519 dreams to build, and so it has your your anatomy 184 00:10:48.759 --> 00:10:53.399 and your physicality leaning forward, which kind of if you're 185 00:10:53.639 --> 00:10:56.639 you know, picture picture of body in your mind and 186 00:10:56.679 --> 00:10:59.720 then see that body leaning forward, it keeps you in 187 00:10:59.759 --> 00:11:02.720 momentum because you've got to keep putting your feet under 188 00:11:02.759 --> 00:11:05.360 yourself to not fall over. But it also in some 189 00:11:05.360 --> 00:11:08.240 ways knocks you out of alignment, and it causes a 190 00:11:08.240 --> 00:11:11.879 little bit of strain on your back to hold you up, 191 00:11:11.919 --> 00:11:15.519 to keep you upright. So that imagery might help you 192 00:11:15.639 --> 00:11:21.840 see how when you taking a second to celebrate almost 193 00:11:22.279 --> 00:11:26.519 erects your skeletal structure to stack on top of itself. 194 00:11:26.759 --> 00:11:30.559 It lets you almost land for a second in what 195 00:11:30.639 --> 00:11:34.440 you've built and to take a moment to become present. 196 00:11:34.799 --> 00:11:37.759 I mean, we're all yoga teachers, but when you're chasing 197 00:11:37.799 --> 00:11:41.720 your dreams, take that moment of celebration, helps you become present, 198 00:11:42.240 --> 00:11:45.840 open your eyes, look around and notice all that you 199 00:11:45.960 --> 00:11:49.559 have in fact actually built, all that you have actually achieved, 200 00:11:50.159 --> 00:11:52.679 and it takes off a little bit of that pressure 201 00:11:52.759 --> 00:11:55.440 for a second, and it helps you be in the 202 00:11:55.600 --> 00:12:00.799 energy of appreciation, of gratitude, and you be come way 203 00:12:00.799 --> 00:12:05.759 more of this energetic match to what you actually desire 204 00:12:06.240 --> 00:12:09.600 as opposed to often when you are in that leaning 205 00:12:09.639 --> 00:12:14.440 forward energy, you're not necessarily a match anymore because you're 206 00:12:14.720 --> 00:12:17.919 thinking where you are isn't currently good enough that you 207 00:12:18.039 --> 00:12:22.720 need to get to somewhere else. So this is huge 208 00:12:23.000 --> 00:12:27.799 in your yoga teaching career to celebrate the shit out 209 00:12:27.840 --> 00:12:32.080 of yourself as often as possible at every given opportunity. 210 00:12:32.759 --> 00:12:35.799 And you know this of just probably being a yoga teacher, 211 00:12:35.879 --> 00:12:43.360 but your reticular activator reticulator no reticulating reticulator activator system, 212 00:12:43.600 --> 00:12:45.879 I think is what it's called but every time I 213 00:12:45.919 --> 00:12:48.480 say it, I'm like, I sound like an absolute geek 214 00:12:48.720 --> 00:12:51.919 or nerd. It seems like you have to say that 215 00:12:52.320 --> 00:12:56.320 phrase in a voice where you're pinching your nose like 216 00:12:56.440 --> 00:13:01.559 reticulator activator system. That's how it feels like it has 217 00:13:01.639 --> 00:13:04.840 to be said. But this part of your brain, essentially 218 00:13:05.720 --> 00:13:11.080 is what you're training yourself to notice that when you 219 00:13:11.159 --> 00:13:14.600 practice noticing all the things that are going right, you 220 00:13:14.639 --> 00:13:17.320 start to see more of that. And this is so 221 00:13:17.519 --> 00:13:21.399 very yogic, right that what you see becomes your reality. 222 00:13:21.559 --> 00:13:25.519 So we need to train and recognize that we have 223 00:13:25.600 --> 00:13:28.559 the power to shift what we're paying attention to and 224 00:13:28.639 --> 00:13:31.639 to pay attention more often to all the things that 225 00:13:31.720 --> 00:13:34.120 are going right, all the things that we are grateful for, 226 00:13:34.480 --> 00:13:37.799 so that we notice that more often. This is this 227 00:13:37.919 --> 00:13:41.200 is everything, and it's the thing that's responsible for actually 228 00:13:41.279 --> 00:13:43.759 changing the experience of it along the way. 229 00:13:44.799 --> 00:13:45.000 Right. 230 00:13:45.440 --> 00:13:48.039 Well, and that's so big. It's like, oh wait, I 231 00:13:48.080 --> 00:13:50.519 actually do want to enjoy the process. I do want 232 00:13:50.559 --> 00:13:52.759 to have the time of my life while I am 233 00:13:52.759 --> 00:13:55.759 building my dream life. And this will make all the difference, 234 00:13:55.840 --> 00:13:58.399 this little thing of just celebrating yourself. So this is 235 00:13:58.440 --> 00:14:00.759 a big, big part of the mass. Your mind is 236 00:14:01.519 --> 00:14:06.519 taking score, tracking evidence, and celebrating everything along the way, 237 00:14:06.559 --> 00:14:09.480 even if it's really really small. Now, the next lesson 238 00:14:09.480 --> 00:14:11.799 that I wanted to share was lesson number three. And 239 00:14:11.879 --> 00:14:17.840 this is beyond the declaration, beyond the declaration, and what 240 00:14:17.879 --> 00:14:20.879 this really means is and I'm gonna I'm gonna teach 241 00:14:20.879 --> 00:14:26.519 it first. In an analogy, you can say one day, 242 00:14:27.240 --> 00:14:31.840 I'm gonna run a marathon, and that declaration is powerful. 243 00:14:31.919 --> 00:14:39.919 It is an energetic statement, and it's this big macro move. However, 244 00:14:40.600 --> 00:14:43.840 just because you said I'm going to run a marathon 245 00:14:44.440 --> 00:14:48.440 does not mean that the very next day you have 246 00:14:48.559 --> 00:14:51.799 the strength, you have the stamina, you have the endurance 247 00:14:52.159 --> 00:14:59.480 to do so. And now it requires many micro moments 248 00:14:59.720 --> 00:15:03.039 of every single morning to declare it again, to decide 249 00:15:03.080 --> 00:15:06.960 it again. And it's the same in your business that 250 00:15:07.080 --> 00:15:09.919 you can decide and you can declare, I'm ready to 251 00:15:09.960 --> 00:15:12.120 have a business, I'm ready to do what it takes 252 00:15:12.159 --> 00:15:16.159 to build something. And that first initial declaration is so 253 00:15:16.320 --> 00:15:20.279 important and it's so powerful and it's so expansive, especially 254 00:15:20.600 --> 00:15:23.240 when you declare it so much and then invest thousands 255 00:15:23.320 --> 00:15:26.639 of dollars to join a mentorship, to join a space 256 00:15:27.200 --> 00:15:33.159 it feels expansive and exciting, and that moment is important. However, 257 00:15:33.559 --> 00:15:37.440 the beyond the declaration is really where things get interesting, 258 00:15:37.480 --> 00:15:40.360 and really where things count is all of those micro 259 00:15:40.440 --> 00:15:43.120 moments where you have to re commit to it. And 260 00:15:43.159 --> 00:15:45.759 so I want you to start to think of building 261 00:15:45.840 --> 00:15:51.360 your yoga business as training for a marathon, and that, yes, 262 00:15:51.559 --> 00:15:54.919 you need to. You've got to decide at one point 263 00:15:54.960 --> 00:15:58.159 that you want to do this, and that is very powerful. 264 00:15:58.639 --> 00:16:03.080 You need that, but it's going to require you to 265 00:16:03.200 --> 00:16:07.600 recommit to it every single day and to look at 266 00:16:07.639 --> 00:16:10.519 all of the actions, all the to dos on your 267 00:16:10.639 --> 00:16:15.000 list towards building your business as just training. It's just 268 00:16:15.080 --> 00:16:23.279 putting in your daily run to grow in how long 269 00:16:23.480 --> 00:16:26.360 you can actually run, like think of it, think of 270 00:16:26.399 --> 00:16:28.799 it in terms of being able to run twenty six miles. 271 00:16:29.120 --> 00:16:32.039 It's like, first, if you've never really been a runner, 272 00:16:33.039 --> 00:16:36.039 the first micro goal is like, Okay, I need to 273 00:16:36.080 --> 00:16:38.000 learn how to be able to run a mile, and 274 00:16:38.039 --> 00:16:39.919 then when I feel pretty good in my mile, maybe 275 00:16:39.960 --> 00:16:42.440 I can add on another mile. And that that It's 276 00:16:42.480 --> 00:16:44.519 going to take you a while to train up to that, 277 00:16:44.960 --> 00:16:47.919 and you're probably going to get You're going to notice 278 00:16:47.960 --> 00:16:51.679 all these effects happening from this training of Wow, I'm 279 00:16:51.720 --> 00:16:53.519 going to need to eat more calories. I got to 280 00:16:53.559 --> 00:16:56.360 eat more food. I definitely got to drink more water. 281 00:16:56.639 --> 00:16:58.240 I got to go to bed at a different time. 282 00:16:58.399 --> 00:17:01.120 So all of these it's this training is going to 283 00:17:01.159 --> 00:17:04.119 affect your life, and you're going to have to clean 284 00:17:04.200 --> 00:17:07.440 up your life to accommodate and to facilitate and to 285 00:17:07.599 --> 00:17:12.000 support you to be able to train efficiently and effectively 286 00:17:12.079 --> 00:17:14.640 for this goal that you have, and that it will 287 00:17:14.680 --> 00:17:17.200 take time. And I think a lot of us think 288 00:17:17.279 --> 00:17:20.599 that the declaration itself is enough. We think, well, oh, 289 00:17:20.640 --> 00:17:23.720 I've made that powerful statement. But what we do not 290 00:17:23.960 --> 00:17:28.680 have is the dedication, the devotion, the determination, the discipline 291 00:17:28.920 --> 00:17:33.480 the top us of it to actually stay connected to 292 00:17:33.519 --> 00:17:37.960 the vision and to put in the micro micro recommitments 293 00:17:38.160 --> 00:17:42.440 every single day that take us closer towards that actual 294 00:17:42.640 --> 00:17:49.000 declaration and decision. That's really the disconnect. So hopefully this 295 00:17:49.079 --> 00:17:53.119 analogy can help you see how silly, how unrealistic you've 296 00:17:53.200 --> 00:17:56.319 kind of been for yourself that you've maybe said once 297 00:17:56.359 --> 00:17:58.279 to yourself, like I'm going to build out this offer. 298 00:17:58.319 --> 00:18:02.359 And you made the dedication, you made the declaration, but 299 00:18:02.480 --> 00:18:05.680 what you didn't really do is give yourself some grace 300 00:18:05.720 --> 00:18:09.680 and recognize, like, I'm a beginner runner here. First I 301 00:18:09.720 --> 00:18:12.079 need to maybe like train up a little bit and 302 00:18:12.200 --> 00:18:15.680 run my mile and then slowly add on some miles 303 00:18:16.240 --> 00:18:21.680 so that I am becoming her or becoming him, becoming 304 00:18:21.960 --> 00:18:25.759 them however you identify, it's like you're just putting in 305 00:18:25.799 --> 00:18:31.079 your training, and this process of training is really practice 306 00:18:31.119 --> 00:18:36.119 of becoming the person who can handle and who can 307 00:18:36.240 --> 00:18:44.000 sustain this level of energy and this level of this 308 00:18:44.119 --> 00:18:46.640 level of effort in a lot of ways. I mean, 309 00:18:46.720 --> 00:18:50.079 running a marathon takes some effort. Building a business, running 310 00:18:50.119 --> 00:18:54.640 a business takes some effort, it takes some love. So 311 00:18:54.960 --> 00:18:58.079 beyond the declaration is important and it's not so much 312 00:18:58.119 --> 00:19:02.039 about the macro decline that initial decision, but it's more 313 00:19:02.039 --> 00:19:07.960 about the micro recommitments and the daily disciplines to continue 314 00:19:08.000 --> 00:19:11.559 moving towards that thing that really is game changer. All right, 315 00:19:11.640 --> 00:19:19.519 lesson number four, The most important marketing question, The most 316 00:19:19.559 --> 00:19:23.039 important marketing question. Can you guess what it is? I'm 317 00:19:23.039 --> 00:19:24.400 going to take a drink of water while you think 318 00:19:24.440 --> 00:19:30.640 about it. The most important marketing question is have you 319 00:19:30.799 --> 00:19:35.680 talked about your offer today? Have you even talked about 320 00:19:35.720 --> 00:19:39.359 your offer today. I love this question because I think 321 00:19:39.400 --> 00:19:43.319 it makes it so simple. I really think a lot 322 00:19:43.359 --> 00:19:47.200 of yoga teachers don't actually have a marketing problem. You 323 00:19:47.279 --> 00:19:53.240 have an avoidance problem. You're avoiding doing the thing that 324 00:19:53.279 --> 00:19:55.559 will move the needle the most, which is just point 325 00:19:55.599 --> 00:19:59.400 blank selling, selling your offer, talking about your offer to people. 326 00:20:00.200 --> 00:20:03.519 And I noticed this for myself when I was in 327 00:20:03.559 --> 00:20:07.039 the building. Phases is that I was actually spending quite 328 00:20:07.079 --> 00:20:09.880 a lot of time every day thinking about my offer, 329 00:20:10.319 --> 00:20:13.519 obsessing about my offer, working on the back end, and 330 00:20:13.599 --> 00:20:17.119 behind the scenes with my offer. I was in Google docs, man, 331 00:20:17.160 --> 00:20:21.200 I was like mapping out the modules. I was contacting 332 00:20:21.240 --> 00:20:25.440 the designers, I was making stuff. I was actually, you know, 333 00:20:25.599 --> 00:20:28.279 I was doing good things, but it was all behind 334 00:20:28.279 --> 00:20:31.799 the scenes. I was too busy working on the business 335 00:20:32.279 --> 00:20:35.359 as opposed to in the business, which these are two 336 00:20:35.359 --> 00:20:38.240 different things, like the back of the house versus the 337 00:20:38.279 --> 00:20:43.799 front of the house. And if you, you know, you 338 00:20:43.880 --> 00:20:46.039 kind of get a little resentful when you're like, Wow, 339 00:20:46.079 --> 00:20:47.960 I've spent I've done a really good job. You know, 340 00:20:48.000 --> 00:20:50.519 I've done some stuff today in my business. But did 341 00:20:50.680 --> 00:20:55.519 anybody actually hear about your business during the day? Is 342 00:20:55.559 --> 00:20:58.079 a good question to ask, because if you say no, 343 00:20:58.839 --> 00:21:01.720 then at first you might kind of blush or feel guilty. 344 00:21:01.720 --> 00:21:03.519 And I'm not saying this so that too guilty or 345 00:21:03.559 --> 00:21:07.200 to make you feel ashamed, but to help you recognize 346 00:21:07.279 --> 00:21:12.720 why there might actually be why sales might be slow, 347 00:21:13.039 --> 00:21:15.559 or why you're not actually making as much money as 348 00:21:15.559 --> 00:21:18.960 you want, because this very obvious thing is not happening, 349 00:21:19.039 --> 00:21:22.160 which is people hearing about your work and having the 350 00:21:22.240 --> 00:21:25.480 invitation to join it and the opportunity to pay you. 351 00:21:26.440 --> 00:21:28.519 So every single day, at the end of the day, 352 00:21:28.519 --> 00:21:31.559 I'm asking myself, have I actually talked about my offer? 353 00:21:32.160 --> 00:21:34.079 And in the beginning, if you're in that sort of 354 00:21:34.160 --> 00:21:40.400 early stage or aspiring stage, I did this for myself. 355 00:21:40.559 --> 00:21:44.240 Is like I was just saying my offer to build 356 00:21:44.480 --> 00:21:48.839 the offer name, to build up more brand awareness of 357 00:21:48.880 --> 00:21:53.960 me as a service provider as well as offer recognition. 358 00:21:54.839 --> 00:21:56.880 So I was just saying the name of it so 359 00:21:56.920 --> 00:22:00.440 that people could hear it and remember it and start 360 00:22:00.480 --> 00:22:03.720 to put two and two together or connect the dots 361 00:22:03.759 --> 00:22:06.799 of Oh, there's that Mackenzie girl, and she is always 362 00:22:06.799 --> 00:22:09.359 talking about theme weaving, and I think she has this 363 00:22:09.440 --> 00:22:12.799 program on theme weaving, but she also does business building. 364 00:22:12.839 --> 00:22:15.200 I've seen her post about she's always saying the yogi 365 00:22:15.200 --> 00:22:19.079 preneur term, and so I'm just voicing those to help 366 00:22:19.240 --> 00:22:21.720 train the people that are in my audience and the 367 00:22:21.720 --> 00:22:24.759 people that are paying attention to me about me and 368 00:22:24.799 --> 00:22:27.359 what I do, what I care about. And the more 369 00:22:27.599 --> 00:22:31.559 I say it, the more the people who are observing 370 00:22:31.599 --> 00:22:34.119 me and watching me they also start to say it. 371 00:22:34.759 --> 00:22:38.519 So you too need to do this of like thinking 372 00:22:38.559 --> 00:22:42.279 to yourself. I know I've been thinking it and obsessing 373 00:22:42.319 --> 00:22:45.039 over it myself here behind the scenes in the back 374 00:22:45.079 --> 00:22:48.000 of the house, But have I actually said anything to 375 00:22:48.079 --> 00:22:50.279 the front of the house to anybody out there in 376 00:22:50.319 --> 00:22:53.119 the world. And if the answer is no, then that 377 00:22:53.319 --> 00:22:55.319 is a thing that you need to fix and clean 378 00:22:55.400 --> 00:22:58.759 up really quickly, because it's so important that you are 379 00:22:58.759 --> 00:23:02.440 doing both. Not only were on the business of building 380 00:23:02.519 --> 00:23:08.039 the actual machine, but actually driving the car. Like maybe 381 00:23:08.039 --> 00:23:12.440 an analogy is think of your business as a car. 382 00:23:12.960 --> 00:23:17.160 Working in the business means driving it or changing the oil, 383 00:23:18.079 --> 00:23:21.200 but working on the business means mapping out the route 384 00:23:21.240 --> 00:23:25.599 to your destination, upgrading the engine, deciding who else you 385 00:23:25.640 --> 00:23:27.720 can hire to drive the car so that you can 386 00:23:27.759 --> 00:23:31.519 sit back and relax. The technician is doing the work, 387 00:23:31.759 --> 00:23:35.559 whereas the entrepreneur is building the machine. Yeah. Yeah, that's 388 00:23:35.559 --> 00:23:37.200 a good way to think about it, all right. Lesson 389 00:23:37.319 --> 00:23:43.920 number five, you can understand the words without understanding the meaning. 390 00:23:45.279 --> 00:23:47.559 And this became so clear to me as I've been 391 00:23:47.640 --> 00:23:51.319 observing my son, my toddler, Finn, who's about two and 392 00:23:51.319 --> 00:23:54.680 a half years old. He's currently in the stage and 393 00:23:54.759 --> 00:23:58.240 phase where he's picking up on new words all the time, 394 00:23:58.359 --> 00:24:01.000 and I'm teaching him new words, and I can see 395 00:24:01.119 --> 00:24:04.680 him repeat back the words to me. He's saying the words, 396 00:24:05.119 --> 00:24:09.400 but I can also sense and see that he does 397 00:24:09.440 --> 00:24:13.119 not actually understand them. He doesn't fully comprehend, he doesn't 398 00:24:13.160 --> 00:24:17.519 have the cognitive aptitude to get it, but he's saying it. 399 00:24:18.279 --> 00:24:20.640 So this we're doing this in our business all the 400 00:24:20.680 --> 00:24:24.640 time too, especially in the early years and in the beginning, 401 00:24:25.079 --> 00:24:28.759