Speaker 1: Hey, Yogi's Mackenzie fly Here Mom, yoga prineur, teacher, trainer,
Speaker 1: retreat leader, and your guide to master your yoga teaching.
Speaker 1: This podcast is your weekly dose of actionable wisdom and
Speaker 1: candid chats with industry experts. Learn to connect deeper, weave
Speaker 1: yoga magic, and lead by example. Full disclosure, I'm still
Speaker 1: mastering it too, but together will skyrocket your impact and income.
Speaker 1: Hit subscribe and let's grow one episode at a time.
Speaker 1: What's up, everybody, and welcome back to m y yt
Speaker 1: where you are learning to level up your yoga teaching,
Speaker 1: one masterful class at a time. This episode is called
Speaker 1: eight Lessons Learned from four months of the Yogi Preneur
Speaker 1: Mastermind three point zho. I can't even believe it. I'm
Speaker 1: so sad, but somehow the third round of this Mastermind
Speaker 1: is already over and it's zoomed by. I had an
Speaker 1: absolute blast, and as they say, time flies when you're
Speaker 1: having fun, and that's what it was. It was so
Speaker 1: much fun. But I also learned so much as the leader,
Speaker 1: and I know that the people inside also learn so much.
Speaker 1: I have pages and pages of notes from our hot
Speaker 1: seat coaching calls, and I was just looking through everything,
Speaker 1: it was like, man, I need to share some of
Speaker 1: these with you here on the podcast. So that is
Speaker 1: exactly what I am doing for you here today. And
Speaker 1: just in case maybe some of you are new to
Speaker 1: me into my world, into my work. But this Mastermind,
Speaker 1: the Yogi Priner Mastermind, is a four month group coaching
Speaker 1: program four yoga teachers who essentially want to take your
Speaker 1: yoga teaching more seriously and you want to build your
Speaker 1: best so that you can make more money from your
Speaker 1: yoga teaching. So if you've ever felt like, gosh, I
Speaker 1: would really love to not be teaching so much in studio,
Speaker 1: or you've just recognized that you've hit a little bit
Speaker 1: of a ceiling and you want to stop trading your
Speaker 1: time for dollars and start teaching in a way that
Speaker 1: feels uniquely you, that's what we uncover in this container
Speaker 1: and in this program. So I help you figure out
Speaker 1: how to turn what you've been through into how you
Speaker 1: get paid and into a way that just feels so good,
Speaker 1: so aligned, so easy, so fun, so natural. So that's
Speaker 1: what that is, and that's what we did. And just
Speaker 1: to set the scene to give a little context for
Speaker 1: who all was in this particular round before we get
Speaker 1: into the takeaways and learnings, there were people of all
Speaker 1: levels and in all phases, in all stages of their business.
Speaker 1: So I had one that was more in the early
Speaker 1: even aspiring stages of entrepreneurship where they really had an
Speaker 1: idea in their head. They didn't have an offer mapped
Speaker 1: out or built yet, which is totally fine. Then I
Speaker 1: had another who did have an offer, had a membership,
Speaker 1: and they really wanted to scale this membership to make
Speaker 1: more money with this one membership. Then I had another
Speaker 1: person who had lots of different offers and felt like
Speaker 1: there was a lot there, but there wasn't really a
Speaker 1: lot of connection between the offers and wanted to figure
Speaker 1: out some more systems and set up some back end
Speaker 1: processes to make things a little more streamlined. So that's
Speaker 1: what's really cool about this space is that although it
Speaker 1: was designed for early aspiring entrepreneurs and people who are
Speaker 1: just kind of beginners and getting started, I also want
Speaker 1: to help people who have stuff built, but it's also
Speaker 1: not really optimized or it's not converting to the ways
Speaker 1: in which you know it can. So that was really
Speaker 1: fun about this particular round is that that's what I
Speaker 1: had that big array, And it's so cool to be
Speaker 1: in spaces like that because you're always able to learn
Speaker 1: from somebody. Even that person that already has stuff mapped
Speaker 1: out can watch the beginner and see what the beginner
Speaker 1: is implementing from the beginning and even tweak their foundations,
Speaker 1: and then vice versa. The beginner is looking at the
Speaker 1: person who already has something and is like, wow, that's so,
Speaker 1: that's so inspiring for me to see, and I definitely
Speaker 1: want to build up to that level and add in
Speaker 1: that many different layers. So it was really cool to
Speaker 1: have just the buffet of different types of people within
Speaker 1: the container and everybody could learn. Now let's get into
Speaker 1: the lessons and the takeaways. So the first the first,
Speaker 1: and write this down if you can. Self trust is
Speaker 1: the real bottleneck. Self trust is the real bottleneck. I
Speaker 1: think a lot of yoga teachers think that their biggest problem,
Speaker 1: the thing that's holding them back and that is stopping them,
Speaker 1: is a lack of knowledge. Which that is true to
Speaker 1: some degree, especially if all not all you know. Going
Speaker 1: to yoga teacher training is a big feat and you
Speaker 1: need to do that and it's a big accomplishment. But
Speaker 1: if you only went through yoga teacher training and you're
Speaker 1: trying to now be a business owner, meaning creating your
Speaker 1: own opportunity, you might quickly realize that there's a lot
Speaker 1: of skills. There's like a lot of language that you
Speaker 1: don't really know yet, and you do need to spend
Speaker 1: some time, some money, some energy learning that language. Of course,
Speaker 1: there's a bit of a learning curve, not just in
Speaker 1: business processes and business business in general, but also in
Speaker 1: the system side and in the tech side of like
Speaker 1: what do I actually need to support this? So there
Speaker 1: is an element of learning and an element of knowledge.
Speaker 1: But the caveat or what I have for you today
Speaker 1: is it actually reminds me of and I've used this
Speaker 1: quote so many times. It's a shame that I do
Speaker 1: not know the author of this quote. But there's a
Speaker 1: quote that says no amount of self improvement will make
Speaker 1: up for a lack of self acceptance. And I think
Speaker 1: this sentiment is also true in business. But it's no
Speaker 1: amount of strategy will make up for your lack of
Speaker 1: self trust, is the idea. So you can you can
Speaker 1: deploy all of these strategies, you can be doing all
Speaker 1: the right things, but if you also, do not actually
Speaker 1: trust yourself, then you will overanalyze, you will doubt, you
Speaker 1: will get all up in your head. You will second
Speaker 1: guess every offer, name, offer, price, offer funnel like you will,
Speaker 1: you will scrutinize all of it because your self trust
Speaker 1: is shaky, it is wobbly. Your sense of self is
Speaker 1: the is the thing that is out of whack. And
Speaker 1: so I think this is a really great This is
Speaker 1: something that we all need to realize, and this is
Speaker 1: a really great place to start, because I think that
Speaker 1: we all use as that is an excuse of I
Speaker 1: just don't know enough, you know, and we're using that
Speaker 1: as an excuse of why we're not really ready. But
Speaker 1: if you have that self trust, when you do have
Speaker 1: self trust, nothing really then becomes the excuse because you're like,
Speaker 1: it's okay, it's okay for me to be a beginner,
Speaker 1: but I allow myself to be a beginner and to
Speaker 1: be in this place and I still know enough to
Speaker 1: at least take one step. And you'll take that step
Speaker 1: as the beginner, and you'll learn a little along the way,
Speaker 1: and that self trust is the thing that can help
Speaker 1: you just get moving regardless of where you are and
Speaker 1: without fear of messing up, because when you trust yourself,
Speaker 1: you trust that whatever step you take, you're going to
Speaker 1: figure it out along the way, and you're going to
Speaker 1: learn things along the way, which is what you need
Speaker 1: to be in business. Is this ability to just move,
Speaker 1: just to take some steps and to trust that you're
Speaker 1: going to figure it out no matter where you end up.
Speaker 1: This is really really clete key and will help you
Speaker 1: get out of making the excuses and prolonging or procrastinating
Speaker 1: from starting your business or from returning to your business.
Speaker 1: So I really wanted to start here, and I'm going
Speaker 1: to say it again because it's just so good. Self
Speaker 1: trust is the real bottleneck. This might be be the
Speaker 1: thing that's holding you back is that you don't trust yourself.
Speaker 1: The second is celebrate the shit out of yourself. Celebrate
Speaker 1: the shit out of yourself. This is so so important
Speaker 1: as entrepreneurs and especially so loow preneurs, which is probably
Speaker 1: what yoga teachers are is you've got to celebrate yourself
Speaker 1: as often as possible. This is something that my coach
Speaker 1: helps me do and this is also something that I
Speaker 1: help all of my people do. Is find the evidence
Speaker 1: of how much you actually are taking action and how
Speaker 1: much change and magic you are actually making on a
Speaker 1: daily basis. Because this is kind of brutal, because it's
Speaker 1: so true. No one else is going to come into
Speaker 1: the room and tell you that. Self validation is so
Speaker 1: important when you work for yourself because unlike being an
Speaker 1: employee and having a boss, your boss is not going
Speaker 1: to come into your office and say, Wow, you did
Speaker 1: a really good job, this is really great work here,
Speaker 1: or I'm noticing all that you're doing. You know what,
Speaker 1: you need a raise. I'm gonna up your salary because
Speaker 1: you were doing such great job. No, when you are
Speaker 1: you your own boss, that response toy wants that responsibility
Speaker 1: falls on you, that person is you, So as often
Speaker 1: as possible at the end of every single day, you
Speaker 1: need to self validate yourself. Tell yourself, man, that is
Speaker 1: so amazing that I mapped out all of those things
Speaker 1: and I actually did all those things and I did
Speaker 1: a really great job with these things, and that this
Speaker 1: skill is so important. And if you don't even have
Speaker 1: a business, if you're starting to think about it, you
Speaker 1: need to instill this as early as possible, because the
Speaker 1: more you have this habit on lock, the more you
Speaker 1: do this early on in your business. It's that celebratory
Speaker 1: energy that helps you actually arrive to the thing and
Speaker 1: experience the thing before leaning and working towards the next. Which, oh,
Speaker 1: I'm so grateful to my mentor and my coach because
Speaker 1: she said it to me like this, where self really
Speaker 1: ambitious women or just people for that matter, really ambitious
Speaker 1: people have this tendency to always be leaning forward, leaning
Speaker 1: forward onto the next. You've got a lot of drive
Speaker 1: and a lot of motivation, and you've got big visions
Speaker 1: and you're you're like on it. You know, you've got
Speaker 1: places to go, you've got things to do, you've got
Speaker 1: dreams to build, and so it has your your anatomy
Speaker 1: and your physicality leaning forward, which kind of if you're
Speaker 1: you know, picture picture of body in your mind and
Speaker 1: then see that body leaning forward, it keeps you in
Speaker 1: momentum because you've got to keep putting your feet under
Speaker 1: yourself to not fall over. But it also in some
Speaker 1: ways knocks you out of alignment, and it causes a
Speaker 1: little bit of strain on your back to hold you up,
Speaker 1: to keep you upright. So that imagery might help you
Speaker 1: see how when you taking a second to celebrate almost
Speaker 1: erects your skeletal structure to stack on top of itself.
Speaker 1: It lets you almost land for a second in what
Speaker 1: you've built and to take a moment to become present.
Speaker 1: I mean, we're all yoga teachers, but when you're chasing
Speaker 1: your dreams, take that moment of celebration, helps you become present,
Speaker 1: open your eyes, look around and notice all that you
Speaker 1: have in fact actually built, all that you have actually achieved,
Speaker 1: and it takes off a little bit of that pressure
Speaker 1: for a second, and it helps you be in the
Speaker 1: energy of appreciation, of gratitude, and you be come way
Speaker 1: more of this energetic match to what you actually desire
Speaker 1: as opposed to often when you are in that leaning
Speaker 1: forward energy, you're not necessarily a match anymore because you're
Speaker 1: thinking where you are isn't currently good enough that you
Speaker 1: need to get to somewhere else. So this is huge
Speaker 1: in your yoga teaching career to celebrate the shit out
Speaker 1: of yourself as often as possible at every given opportunity.
Speaker 1: And you know this of just probably being a yoga teacher,
Speaker 1: but your reticular activator reticulator no reticulating reticulator activator system,
Speaker 1: I think is what it's called but every time I
Speaker 1: say it, I'm like, I sound like an absolute geek
Speaker 1: or nerd. It seems like you have to say that
Speaker 1: phrase in a voice where you're pinching your nose like
Speaker 1: reticulator activator system. That's how it feels like it has
Speaker 1: to be said. But this part of your brain, essentially
Speaker 1: is what you're training yourself to notice that when you
Speaker 1: practice noticing all the things that are going right, you
Speaker 1: start to see more of that. And this is so
Speaker 1: very yogic, right that what you see becomes your reality.
Speaker 1: So we need to train and recognize that we have
Speaker 1: the power to shift what we're paying attention to and
Speaker 1: to pay attention more often to all the things that
Speaker 1: are going right, all the things that we are grateful for,
Speaker 1: so that we notice that more often. This is this
Speaker 1: is everything, and it's the thing that's responsible for actually
Speaker 1: changing the experience of it along the way.
Speaker 2: Right.
Speaker 1: Well, and that's so big. It's like, oh wait, I
Speaker 1: actually do want to enjoy the process. I do want
Speaker 1: to have the time of my life while I am
Speaker 1: building my dream life. And this will make all the difference,
Speaker 1: this little thing of just celebrating yourself. So this is
Speaker 1: a big, big part of the mass. Your mind is
Speaker 1: taking score, tracking evidence, and celebrating everything along the way,
Speaker 1: even if it's really really small. Now, the next lesson
Speaker 1: that I wanted to share was lesson number three. And
Speaker 1: this is beyond the declaration, beyond the declaration, and what
Speaker 1: this really means is and I'm gonna I'm gonna teach
Speaker 1: it first. In an analogy, you can say one day,
Speaker 1: I'm gonna run a marathon, and that declaration is powerful.
Speaker 1: It is an energetic statement, and it's this big macro move. However,
Speaker 1: just because you said I'm going to run a marathon
Speaker 1: does not mean that the very next day you have
Speaker 1: the strength, you have the stamina, you have the endurance
Speaker 1: to do so. And now it requires many micro moments
Speaker 1: of every single morning to declare it again, to decide
Speaker 1: it again. And it's the same in your business that
Speaker 1: you can decide and you can declare, I'm ready to
Speaker 1: have a business, I'm ready to do what it takes
Speaker 1: to build something. And that first initial declaration is so
Speaker 1: important and it's so powerful and it's so expansive, especially
Speaker 1: when you declare it so much and then invest thousands
Speaker 1: of dollars to join a mentorship, to join a space
Speaker 1: it feels expansive and exciting, and that moment is important. However,
Speaker 1: the beyond the declaration is really where things get interesting,
Speaker 1: and really where things count is all of those micro
Speaker 1: moments where you have to re commit to it. And
Speaker 1: so I want you to start to think of building
Speaker 1: your yoga business as training for a marathon, and that, yes,
Speaker 1: you need to. You've got to decide at one point
Speaker 1: that you want to do this, and that is very powerful.
Speaker 1: You need that, but it's going to require you to
Speaker 1: recommit to it every single day and to look at
Speaker 1: all of the actions, all the to dos on your
Speaker 1: list towards building your business as just training. It's just
Speaker 1: putting in your daily run to grow in how long
Speaker 1: you can actually run, like think of it, think of
Speaker 1: it in terms of being able to run twenty six miles.
Speaker 1: It's like, first, if you've never really been a runner,
Speaker 1: the first micro goal is like, Okay, I need to
Speaker 1: learn how to be able to run a mile, and
Speaker 1: then when I feel pretty good in my mile, maybe
Speaker 1: I can add on another mile. And that that It's
Speaker 1: going to take you a while to train up to that,
Speaker 1: and you're probably going to get You're going to notice
Speaker 1: all these effects happening from this training of Wow, I'm
Speaker 1: going to need to eat more calories. I got to
Speaker 1: eat more food. I definitely got to drink more water.
Speaker 1: I got to go to bed at a different time.
Speaker 1: So all of these it's this training is going to
Speaker 1: affect your life, and you're going to have to clean
Speaker 1: up your life to accommodate and to facilitate and to
Speaker 1: support you to be able to train efficiently and effectively
Speaker 1: for this goal that you have, and that it will
Speaker 1: take time. And I think a lot of us think
Speaker 1: that the declaration itself is enough. We think, well, oh,
Speaker 1: I've made that powerful statement. But what we do not
Speaker 1: have is the dedication, the devotion, the determination, the discipline
Speaker 1: the top us of it to actually stay connected to
Speaker 1: the vision and to put in the micro micro recommitments
Speaker 1: every single day that take us closer towards that actual
Speaker 1: declaration and decision. That's really the disconnect. So hopefully this
Speaker 1: analogy can help you see how silly, how unrealistic you've
Speaker 1: kind of been for yourself that you've maybe said once
Speaker 1: to yourself, like I'm going to build out this offer.
Speaker 1: And you made the dedication, you made the declaration, but
Speaker 1: what you didn't really do is give yourself some grace
Speaker 1: and recognize, like, I'm a beginner runner here. First I
Speaker 1: need to maybe like train up a little bit and
Speaker 1: run my mile and then slowly add on some miles
Speaker 1: so that I am becoming her or becoming him, becoming
Speaker 1: them however you identify, it's like you're just putting in
Speaker 1: your training, and this process of training is really practice
Speaker 1: of becoming the person who can handle and who can
Speaker 1: sustain this level of energy and this level of this
Speaker 1: level of effort in a lot of ways. I mean,
Speaker 1: running a marathon takes some effort. Building a business, running
Speaker 1: a business takes some effort, it takes some love. So
Speaker 1: beyond the declaration is important and it's not so much
Speaker 1: about the macro decline that initial decision, but it's more
Speaker 1: about the micro recommitments and the daily disciplines to continue
Speaker 1: moving towards that thing that really is game changer. All right,
Speaker 1: lesson number four, The most important marketing question, The most
Speaker 1: important marketing question. Can you guess what it is? I'm
Speaker 1: going to take a drink of water while you think
Speaker 1: about it. The most important marketing question is have you
Speaker 1: talked about your offer today? Have you even talked about
Speaker 1: your offer today. I love this question because I think
Speaker 1: it makes it so simple. I really think a lot
Speaker 1: of yoga teachers don't actually have a marketing problem. You
Speaker 1: have an avoidance problem. You're avoiding doing the thing that
Speaker 1: will move the needle the most, which is just point
Speaker 1: blank selling, selling your offer, talking about your offer to people.
Speaker 1: And I noticed this for myself when I was in
Speaker 1: the building. Phases is that I was actually spending quite
Speaker 1: a lot of time every day thinking about my offer,
Speaker 1: obsessing about my offer, working on the back end, and
Speaker 1: behind the scenes with my offer. I was in Google docs, man,
Speaker 1: I was like mapping out the modules. I was contacting
Speaker 1: the designers, I was making stuff. I was actually, you know,
Speaker 1: I was doing good things, but it was all behind
Speaker 1: the scenes. I was too busy working on the business
Speaker 1: as opposed to in the business, which these are two
Speaker 1: different things, like the back of the house versus the
Speaker 1: front of the house. And if you, you know, you
Speaker 1: kind of get a little resentful when you're like, Wow,
Speaker 1: I've spent I've done a really good job. You know,
Speaker 1: I've done some stuff today in my business. But did
Speaker 1: anybody actually hear about your business during the day? Is
Speaker 1: a good question to ask, because if you say no,
Speaker 1: then at first you might kind of blush or feel guilty.
Speaker 1: And I'm not saying this so that too guilty or
Speaker 1: to make you feel ashamed, but to help you recognize
Speaker 1: why there might actually be why sales might be slow,
Speaker 1: or why you're not actually making as much money as
Speaker 1: you want, because this very obvious thing is not happening,
Speaker 1: which is people hearing about your work and having the
Speaker 1: invitation to join it and the opportunity to pay you.
Speaker 1: So every single day, at the end of the day,
Speaker 1: I'm asking myself, have I actually talked about my offer?
Speaker 1: And in the beginning, if you're in that sort of
Speaker 1: early stage or aspiring stage, I did this for myself.
Speaker 1: Is like I was just saying my offer to build
Speaker 1: the offer name, to build up more brand awareness of
Speaker 1: me as a service provider as well as offer recognition.
Speaker 1: So I was just saying the name of it so
Speaker 1: that people could hear it and remember it and start
Speaker 1: to put two and two together or connect the dots
Speaker 1: of Oh, there's that Mackenzie girl, and she is always
Speaker 1: talking about theme weaving, and I think she has this
Speaker 1: program on theme weaving, but she also does business building.
Speaker 1: I've seen her post about she's always saying the yogi
Speaker 1: preneur term, and so I'm just voicing those to help
Speaker 1: train the people that are in my audience and the
Speaker 1: people that are paying attention to me about me and
Speaker 1: what I do, what I care about. And the more
Speaker 1: I say it, the more the people who are observing
Speaker 1: me and watching me they also start to say it.
Speaker 1: So you too need to do this of like thinking
Speaker 1: to yourself. I know I've been thinking it and obsessing
Speaker 1: over it myself here behind the scenes in the back
Speaker 1: of the house, But have I actually said anything to
Speaker 1: the front of the house to anybody out there in
Speaker 1: the world. And if the answer is no, then that
Speaker 1: is a thing that you need to fix and clean
Speaker 1: up really quickly, because it's so important that you are
Speaker 1: doing both. Not only were on the business of building
Speaker 1: the actual machine, but actually driving the car. Like maybe
Speaker 1: an analogy is think of your business as a car.
Speaker 1: Working in the business means driving it or changing the oil,
Speaker 1: but working on the business means mapping out the route
Speaker 1: to your destination, upgrading the engine, deciding who else you
Speaker 1: can hire to drive the car so that you can
Speaker 1: sit back and relax. The technician is doing the work,
Speaker 1: whereas the entrepreneur is building the machine. Yeah. Yeah, that's
Speaker 1: a good way to think about it, all right. Lesson
Speaker 1: number five, you can understand the words without understanding the meaning.
Speaker 1: And this became so clear to me as I've been
Speaker 1: observing my son, my toddler, Finn, who's about two and
Speaker 1: a half years old. He's currently in the stage and
Speaker 1: phase where he's picking up on new words all the time,
Speaker 1: and I'm teaching him new words, and I can see
Speaker 1: him repeat back the words to me. He's saying the words,
Speaker 1: but I can also sense and see that he does
Speaker 1: not actually understand them. He doesn't fully comprehend, he doesn't
Speaker 1: have the cognitive aptitude to get it, but he's saying it.
Speaker 1: So this we're doing this in our business all the
Speaker 1: time too, especially in the early years and in the beginning,
Speaker 1: where you are saying it but you do not yet
Speaker 1: you haven't been through the life experience. You haven't. You
Speaker 1: haven't been through it enough to truly understand something. So
Speaker 1: therefore you have no conviction around it. And without conviction,
Speaker 1: articulation becomes challenging. And the conviction is really the thing
Speaker 1: that changes how you communicate it. Do you see how
Speaker 1: this shows up in your business all the time. It's
Speaker 1: like if you don't really get it, if you don't
Speaker 1: really understand it, if you haven't directly survived through it,
Speaker 1: then it's hard to talk about it with that feeling
Speaker 1: in your chest of like I know what I'm saying.
Speaker 1: And without that feeling of I know what I'm saying,
Speaker 1: it just doesn't cut through as clear. The communication feels
Speaker 1: a little diluted, it feels a little dispersed, it feels
Speaker 1: a little scattered, and so it's just muddy and cloudy
Speaker 1: and murky. So I think this is a really really
Speaker 1: beautiful analogy to understand what's going on, is that perhaps
Speaker 1: you're saying all the right words, but that maturation hasn't
Speaker 1: happened yet. For yes, you're deploying the strategy, you're doing
Speaker 1: all the right things, but it's that clarity piece that's
Speaker 1: missing for you, that conviction piece that's missing for you,
Speaker 1: that deeper level of understanding. And you might be saying it,
Speaker 1: but you just don't quite understand it yet. So this
Speaker 1: just takes more repetition. All you really need to do
Speaker 1: is put in more repetition and keep practice to seeing
Speaker 1: saying it, and one day it's going to make so
Speaker 1: much sense. I've been joking just with all of the
Speaker 1: people in my life that I'm like, man, every day
Speaker 1: feels like the day of you'll understand when you're older.
Speaker 1: You know, parents say that to kids, of you'll understand
Speaker 1: when you're older. That's what today feels like every day.
Speaker 1: And that wall of just understanding, of really getting it,
Speaker 1: of being like people have told me before, but now
Speaker 1: today I really get it. That feeling just smacks you
Speaker 1: across the face one day. It's not really something that
Speaker 1: you can force. It's something that you earn through patience
Speaker 1: and through time and through life and through living and
Speaker 1: through making mistakes.
Speaker 2: Ah.
Speaker 1: So you need to know this for your business, is
Speaker 1: that perhaps you actually are doing all the right things.
Speaker 1: You're doing it all right, it's good, but you just
Speaker 1: don't quite understand it yet. And mostly what I mean
Speaker 1: by you don't quite understand it, you don't understand what
Speaker 1: you do quite yet. You don't understand the transformation that
Speaker 1: you create. You don't really know who you want to help,
Speaker 1: You don't know how you actually help them, You don't
Speaker 1: know the way in which you uniquely do it. That
Speaker 1: is different from anybody else, and so without really understanding
Speaker 1: these things, it's super hard to articulate those things. Therefore,
Speaker 1: the communication of those things always falls flat because you
Speaker 1: don't quite know this is what I mean. Oh, I
Speaker 1: hope this is helping someone. All right, let's move on
Speaker 1: lesson number six. Most people do not need more offers.
Speaker 1: You need a customer journey. Okay, maybe you don't actually
Speaker 1: need more offers, but what you actually need is more
Speaker 1: of a customer journey. This is exactly what happened with
Speaker 1: one of the students inside the Yogi Printer Mastermind this round.
Speaker 1: She had a lot of stuff, but it all seemed
Speaker 1: like just these one off, random things, and there wasn't
Speaker 1: any system. Well, first, there wasn't any awareness of how
Speaker 1: to move people from one offer and invite them into
Speaker 1: the next, and create more of ascending from one thing
Speaker 1: or descending from one thing or cross moving over to
Speaker 1: another thing, and so thinking of your business less as
Speaker 1: pit stops and more as this home, this house that
Speaker 1: has different rooms that people are moving through, but they're
Speaker 1: still in one home. You're just this tour guide giving
Speaker 1: the tour of your home. Of Hey, in the living room,
Speaker 1: we're going to do this, and we're going to solve
Speaker 1: this one specific problem. But once you've overcome that, you
Speaker 1: can move into the dieting room and we can solve
Speaker 1: another problem. So you're leading, or you're guiding your customers
Speaker 1: your students through your home and helping them with different problems.
Speaker 1: And your job as the business provider is to connect
Speaker 1: those offers in a way that makes sense and to
Speaker 1: also make the next step very obvious for them. So
Speaker 1: maybe you don't need just another one off thing. But
Speaker 1: what you need to think about is like, how do
Speaker 1: these pieces connect? All? Right? Less than number seven is
Speaker 1: stop posting, come to my thing, Stop posting come to
Speaker 1: my thing, and instead build back end systems. I think
Speaker 1: a lot of yoga teachers think that marketing is posting
Speaker 1: some sort of Instagram picture that's like a flyer, and
Speaker 1: the flyer says the name of the event and all
Speaker 1: the details of the event. And this is a problem
Speaker 1: that I made for years. But people don't yet care
Speaker 1: about the features or the facts until you have made
Speaker 1: them feel a ceiling. Okay, feelings over facts. First thing
Speaker 1: that is your job as a marketer, as a promoter
Speaker 1: of your programs and of your offers, is to make
Speaker 1: them feel something. So some of the biggest shifts that
Speaker 1: we did inside the Mastermind was learning about storytelling and
Speaker 1: using messaging and storytelling as our marketing. That's a big
Speaker 1: skill to practice and to master is learn how to
Speaker 1: just tell stories of the work that you're doing inside
Speaker 1: your paid programs to the public, to your social media followers,
Speaker 1: to share some of these micro insights, but then also
Speaker 1: invite them into these paid spaces. Then we also talked
Speaker 1: a lot about conversion events. So once you've done the
Speaker 1: storytelling and the marketing and the messaging on the top
Speaker 1: of funnel where you're generating leads, you're getting more eyeballs
Speaker 1: on your business, then how do you move them into
Speaker 1: a conversion event where you invite them into the paid
Speaker 1: program or into the paid space. This is where more
Speaker 1: of the pitch happens of like, hey, if you like
Speaker 1: this thing that I'm doing here, This is where we
Speaker 1: go way deeper into it. The conversion event is often
Speaker 1: a really big missing thing in people's business. Then what
Speaker 1: are more of the nurture sequences, What are the back
Speaker 1: end systems of automation that keep people in and what
Speaker 1: are some of those journeys and the systems that can
Speaker 1: help people either just come to a decision. Honestly, that's
Speaker 1: what you're trying to help people do in a sales
Speaker 1: environment is just help people come to a decision, whether
Speaker 1: that is a yes or a no, or a later.
Speaker 1: That's what we want to help people do. And that's
Speaker 1: what your systems, your journeys, your sequences, your events help
Speaker 1: people do all right, Next up, lesson number eight. Clarity
Speaker 1: creates momentum. Clarity creates momentum and makes execution easy and obvious.
Speaker 1: When you are clear on what needs to be done,
Speaker 1: it is so much easier to take action on what
Speaker 1: needs to be done, so much more obvious what you
Speaker 1: need to do to achieve that goal. And I think
Speaker 1: that that's actually that's the biggest takeaway that I had.
Speaker 1: And I'm going to play you a little clip from
Speaker 1: one of the participants inside the Mastermind where at the
Speaker 1: very end she was talking about how man, the clarity
Speaker 1: that I got from all of this made it so
Speaker 1: much easier to actually get to work. And that is
Speaker 1: what I think a lot of you are actually lacking,
Speaker 1: is clarity around what's important, what to focus on. And
Speaker 1: that's one of the biggest benefits about being in mentorship
Speaker 1: and about and getting Coaching is someone to help you
Speaker 1: see the bigger picture and to see from hindsight, to
Speaker 1: see from perspective where you are, and to also know
Speaker 1: the cheat codes of how to overcome that faster, and
Speaker 1: to help you just stay clear, because you will be
Speaker 1: clear and then you'll take action doing something that you've
Speaker 1: never done before. And when you take that action and
Speaker 1: you take that next step, then you will become a
Speaker 1: little less clear again, and you need to come back
Speaker 1: to the mentor or to the coach to get clarity again.
Speaker 1: And then you've got your clarity, you've got your recalibration,
Speaker 1: and you're able to take a little more action, and
Speaker 1: then in that place of uncertainty, you're like, oh, I'm
Speaker 1: feeling a little unclear again. And that's what having a
Speaker 1: coach really feels like. It's like this little tuning fork
Speaker 1: in some ways where the role of the mentor and
Speaker 1: the coach is to reattune you to clarity and to
Speaker 1: keep you in the energy of clarity so that taking
Speaker 1: action is so much so much more effortless and so
Speaker 1: much more obvious when things are clear and when you
Speaker 1: like just think about, you know, take being on a trail.
Speaker 1: When the path ahead is clear and you see the trail,
Speaker 1: You're like, okay, yeah, of course I can follow that.
Speaker 1: I can't believe I was ever having trouble not following them.
Speaker 1: But then the second that you almost like we veer
Speaker 1: off the path and the path ahead of you is
Speaker 1: unclear and it doesn't really seem like there's a path.
Speaker 1: That's when you know, you start to doubt yourself again,
Speaker 1: and all the other hindrances and the obstacles and the
Speaker 1: excuses come back into play. So this is huge. Just
Speaker 1: know that clarity, clarity, Clarity is important, and clarity is
Speaker 1: the thing that is creating momentum, that's keeping you in momentum,
Speaker 1: and that when you have clarity, things are a lot
Speaker 1: easier and execution is a lot easier. Now I wanted
Speaker 1: to play you this little clip from this last round.
Speaker 3: My biggest win was this whole project that I launched,
Speaker 3: the Sacred Start as a key part of my business
Speaker 3: moving forward, for more people to find me at that
Speaker 3: entry level, to experience something quite life changing in five days,
Speaker 3: and then to have created the program sales page, launched
Speaker 3: strategy marketing, crow angles, whole new workflows, in my email system,
Speaker 3: new ways to look at my whole customer journey, just flowing, flowing, flowing, flowing, flowing.
Speaker 3: What surprised me was when clarity came, how much I
Speaker 3: could get done in such a short period of time.
Speaker 3: When clarity, you know, content, structure, flow, everything just came.
Speaker 2: Once clarity hit.
Speaker 3: It was like woom and something that I could rinse
Speaker 3: and repeat. So that gave me so much hope of
Speaker 3: where I can take this now.
Speaker 2: So my biggest lesson was, you know, getting away.
Speaker 3: From the just event event event cadence of my life,
Speaker 3: but now to design a very easeful, respectful customer journey
Speaker 3: that just feels great for me, feels great for others.
Speaker 3: And my biggest lesson, I've built a lot of while
Speaker 3: i've in my past, I've built a lot of skill,
Speaker 3: But I feel like you've been able to direct me
Speaker 3: McKenzie in a way that makes.
Speaker 2: Me just firing on all cylinders.
Speaker 3: So to have you as my usherer and director and like, Okay, I've.
Speaker 2: Done a lot, but then how do I move forward?
Speaker 3: You've just gone corral you here and deal a bit
Speaker 3: of this and do a bit of that, and it's
Speaker 3: just made all the difference. So for me, my biggest
Speaker 3: lesson is when the right person and when I say
Speaker 3: right like you McKenzie, meaning you.
Speaker 2: You know, you have so much resonance to me. Your heart,
Speaker 2: magnetic heart has so much resonance with me.
Speaker 3: The shared philosophy's values, a fellow yogi similar heart, very
Speaker 3: family orientated and committed to your family, and you're so
Speaker 3: full of inspiration and energy. When someone like you bax me,
Speaker 3: then I just feel like I'm yeah, flying and I'm
Speaker 3: on fire and the world just becomes brighter and more limitless.
Speaker 3: So that's that's my biggest lesson is to have the
Speaker 3: caliber of someone like you in my corner, mackenzie.
Speaker 2: That for me has made all the difference. So that's
Speaker 2: that was. Yeah, my biggest lesson.
Speaker 3: Is, yes, the the the chemistry of two souls finding
Speaker 3: each other of the pathway and for you to sort
Speaker 3: of back me to the hilt and go you go, girl,
Speaker 3: you got this, and just keep on wiping my brow
Speaker 3: off and going nope, come on, come on, come on,
Speaker 3: a lot of yoga philosophy, philosophy, philosophy at you has
Speaker 3: resonance and it's been amazing, all.
Speaker 1: Right, real quick, a recap Lesson number one, self trust
Speaker 1: is the real bottleneck. Lesson number two, celebrate the shit
Speaker 1: out of yourself lesson number three, beyond the declaration, Lesson
Speaker 1: number four, the most important marketing question Lesson number five,
Speaker 1: you can say the words without understanding the meaning. And
Speaker 1: lesson number six, Most people don't need more offers, You
Speaker 1: just need a customer journey. Lesson number seven, stop posting,
Speaker 1: come to my thing and build back end systems. And lastly,
Speaker 1: lesson number eight, clarity creates momentum. If you loved this episode,
Speaker 1: then the Yogipreneur Mastermind is for you. I would love
Speaker 1: to have you in round four and help you come
Speaker 1: to that clarity that feels so good, making taking action
Speaker 1: so easy, so obvious. I want to help you build
Speaker 1: out your systems, make things a journey feel more like
Speaker 1: a home, just have more fun, be in the energy
Speaker 1: of appreciation, and back into self trust. So what you
Speaker 1: can do from here is check out the link in
Speaker 1: the show notes and jump on the weight list. The
Speaker 1: weight list will give you first access, priority access right
Speaker 1: when the door's open, as well as the steepest disc
Speaker 1: counts available on the program to save hundreds of dollars
Speaker 1: as well as if you're a couple months early, which
Speaker 1: when this episode publishes live the first time, it will
Speaker 1: be a couple of months before the program begins. It'll
Speaker 1: give you a private podcast playlist that you can binge
Speaker 1: today with lots of actionable things that you can implement
Speaker 1: straight away. If you're feeling eager and excited and all
Speaker 1: the things, I would love, love love to support you,
Speaker 1: and I cannot wait to see you inside until next Wednesday,
Speaker 1: no mistake. Thanks for listening. If this is your first time,
Speaker 1: peruse our feed to see if there's something else that
Speaker 1: will serve you. We're so grateful that you're here and
Speaker 1: invite you to join our inner circle by subscribing to
Speaker 1: our newsletter. If this episode resonated with you, help us
Speaker 1: spread the word by sending it to a friend who
Speaker 1: needs to hear this message. Likes, follows, sends, shares, and reviews.
Speaker 1: Help us to continue delivering high quality content to you
Speaker 1: for free each and every week. Don't forget to tag
Speaker 1: at master your yoga teaching so we can reshare. I
Speaker 1: am a certified yogi. However, this podcast is intended for
Speaker 1: information and entertainment only. If you are interested in mentorship
Speaker 1: or coaching with me. Check out the website linked in
Speaker 1: the show notes to get more information. This content and
Speaker 1: other content produced by CLW Studios and affiliated partners is
Speaker 1: not therapy and nothing in this content indicates a therapeutic relationship.
Speaker 1: Any opinions of guests on the podcast are their own
Speaker 1: and do not represent the opinions of Mackenzie or CLW Studios.
Speaker 1: Learn more about Mackenzie, her guests, and CLW Studios by
Speaker 1: following the links in the show notes. Keep Shining and
Speaker 1: we will see you next Wednesday for another dose of math.
Speaker 1: Stir your yoga teaching, no mistay, Bless