WEBVTT

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<v Speaker 1>And here we go another episode of Adventures in Dead Ops.

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<v Speaker 1>Just in case you had this cup and you listening

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<v Speaker 1>to your podcast player and a new episode popped up.

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<v Speaker 1>This is Adventures and Dead Oops. I'm the host, Will

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<v Speaker 1>Button joining me as always, Warren Parade, CTO of offers

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<v Speaker 1>what's going on?

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<v Speaker 2>Warren, Hey, thanks for having me back.

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<v Speaker 3>Well like usual, I've really been struggling with a number

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<v Speaker 3>of MDMs solutions out there.

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<v Speaker 2>That are now just choosing this moment to have a problem.

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<v Speaker 2>I mean, we have.

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<v Speaker 3>Crowded before, and I think with Singapore Mobile Guardian just

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<v Speaker 3>felt the need to make themselves known to the whole

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<v Speaker 3>world as well by blocking out all their customer systems. So,

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<v Speaker 3>you know, I think it really says something about mdm's

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<v Speaker 3>maybe not the best solution for companies to be figuring

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<v Speaker 3>out how to avoidicular security problems.

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<v Speaker 1>I think it's Hollywood marketing theory. There's no publicity or

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<v Speaker 1>no what's what's the phrase, I'm gonna butcher it now.

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<v Speaker 2>It's no bad pr Yeah, that's the.

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<v Speaker 1>One I was looking for. Thank you, because now everyone

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<v Speaker 1>knows who those companies are, and so marketing is just

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<v Speaker 1>having a blast with it. But today we are going

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<v Speaker 1>to be talking about APIs because well, I'll save it.

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<v Speaker 1>There's a lot to talk about there. But joining us

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<v Speaker 1>in that conversation we have the co founder of Lunar

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<v Speaker 1>dot Dev, which has been in the press a lot lately.

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<v Speaker 1>I've been hearing y'all's name pop up a lot, and

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<v Speaker 1>so I'm excited to have you on here joining us.

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<v Speaker 1>Al Solomon, how are you.

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<v Speaker 4>Man, I'm good, Thank you. Great to be here. Guys.

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<v Speaker 1>I'm excited because APIs, you know, working from the infrastructure side,

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<v Speaker 1>I'm never I'm never in anything other than awe at

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<v Speaker 1>the number of external APIs. Our engineering teams managed to

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<v Speaker 1>find somewhere on the internet creating account, get it in production,

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<v Speaker 1>and then we never know about it until like we

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<v Speaker 1>hit the free tier limit and then they're like, well, yeah,

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<v Speaker 1>we need a paid account. It's like, wow, is that

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<v Speaker 1>not something that we could have chatted about before production

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<v Speaker 1>was down.

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<v Speaker 4>Completely. I think that that's about like summarizing what the

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<v Speaker 4>API economy is. I mean, sons of APIs, you get

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<v Speaker 4>to go just connect, don't worry about it. I mean

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<v Speaker 4>we'll meet later on in production and we'll see how

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<v Speaker 4>things are doing. But this is like the essence of

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<v Speaker 4>the API economy out there.

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<v Speaker 3>That's an interesting perspective really, Like I'm not sure how

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<v Speaker 3>much I've seen that, uh, but it really makes me

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<v Speaker 3>think of that meme of a Chappelle with the math,

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<v Speaker 3>whereas like I think it was cold, it was like,

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<v Speaker 3>you know, you got any more of the you know

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<v Speaker 3>free tr you know, really messing out there.

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<v Speaker 1>For sure. Well we're going to dig into that a

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<v Speaker 1>lot more. But first, give us a little bit about

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<v Speaker 1>your background and what led you to co founding Lunar

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<v Speaker 1>dot dev. Like what what decisions did you make in

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<v Speaker 1>life it made you think that this is where you

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<v Speaker 1>needed to be.

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<v Speaker 4>Wow, that's that's a big question. This is me procrastinating

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<v Speaker 4>and on all of my big, biggest decisions so far.

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<v Speaker 4>That's a heavy one. But no, sol, I'm the co

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<v Speaker 4>founder of Lunar Dev. I've founded Lunar with my close

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<v Speaker 4>friends for the past thirty years, which is roy is

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<v Speaker 4>the city of the company. We've been around since first rate.

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<v Speaker 4>Actually the both of us are engineers and cybersecurity engineers

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<v Speaker 4>in particular. This is like our background, low level understanding things,

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<v Speaker 4>which is not exactly what Lunar does. But taking that

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<v Speaker 4>mindset of cybersecurity, and you know, understanding the tool set

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<v Speaker 4>that we got, we thought that there's like a lot

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<v Speaker 4>of problems to solve when it comes to optimizing. At

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<v Speaker 4>the beginning, you're thinking that, I mean, naturally, you're shifting

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<v Speaker 4>towards optimize an infrastructure like the infrastructure that you run

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<v Speaker 4>upon the cloud infrastructure. There's some cool startups in that direction.

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<v Speaker 4>But I think that the signals that we picked up

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<v Speaker 4>along the way is that listen, infrastructure, cloud infrastructure. That's cool,

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<v Speaker 4>but me, as like a heavy consumer or third party APIs,

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<v Speaker 4>this is what bugs me at the end of the day.

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<v Speaker 4>This is what I'm trying to optimize on a monthly basis. Uh,

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<v Speaker 4>this is like where my building sky rockets, and like

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<v Speaker 4>hearing that sound and talking with other companies. I think

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<v Speaker 4>that along the way we've connected the dots the dots

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<v Speaker 4>and understand that, like the natural progression is that if

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<v Speaker 4>companies move from on prem to the cloud and then

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<v Speaker 4>they consume it in the in abundance, all that resource

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<v Speaker 4>and that that resource needs to be managed and optimized.

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<v Speaker 4>This is stage one, but as companies progress to be

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<v Speaker 4>much more consumers of of APIs, like the subs perspective,

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<v Speaker 4>of things that calls for another management and optimization here

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<v Speaker 4>on top of it. So it kind of like led

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<v Speaker 4>us like over month to the understanding. It wasn't like

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<v Speaker 4>a one a ham moment that that like foreg our minds,

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<v Speaker 4>but it was talking with different companies understanding that even

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<v Speaker 4>though they're thinking that it's a different problem for each

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<v Speaker 4>and one of them, it all boils down to the

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<v Speaker 4>same problems, to the same type of middleware solutions. And

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<v Speaker 4>then like the I think the inception of Lunar came

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<v Speaker 4>to be that Okay, we can be that platform that

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<v Speaker 4>can build that management and active control on top of

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<v Speaker 4>your eCos, traffic, your the third pardies it as you're consuming.

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<v Speaker 4>So that's like the story in a nutshell. Obviously we've

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<v Speaker 4>done ap integrations, we've been optimizing them on our own,

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<v Speaker 4>uh previously, but when we did it back then, we

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<v Speaker 4>did the connect to dots. Only when talking with a

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<v Speaker 4>lot of companies, we understood that, Okay, there's like a

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<v Speaker 4>coming denominator among all of those companies.

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<v Speaker 1>Yeah for sure. So like from my perspective, there's there's

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<v Speaker 1>this array of APIs that's your application consumes. Each one

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<v Speaker 1>of those has a separate building agreement, a separate tier,

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<v Speaker 1>there's a PI keys that have to be managed for that.

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<v Speaker 1>There's uh rate limiting. Each one, you know, may have

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<v Speaker 1>different ways of showing that you're you're being rate limited,

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<v Speaker 1>or how they return errors. You know, we won't even

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<v Speaker 1>go down on the path of the APIs that return

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<v Speaker 1>an HTP two hundred with a Jason blob that says

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<v Speaker 1>error inside of it to let you know that there's

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<v Speaker 1>an error. But like, those are all of the different

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<v Speaker 1>things that you have to deal with when consuming the

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<v Speaker 1>APIs for your application, and so it can be a

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<v Speaker 1>lot of work. Like that's all work that is necessary

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<v Speaker 1>for your application, but it's not really considered as part

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<v Speaker 1>of building an application. I think a lot of us

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<v Speaker 1>don't think about that.

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<v Speaker 4>You know.

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<v Speaker 1>We think about, oh, we've got to write our functions,

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<v Speaker 1>we've got to build our Docker images, we've got to

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<v Speaker 1>build the UI, and where should we put the button

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<v Speaker 1>on the screen, you know, and we tend to overlook

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<v Speaker 1>that until we have a production outage because of one

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<v Speaker 1>of these API issues.

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<v Speaker 3>He's really got some like past drama here.

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<v Speaker 1>Right, this is we can just we can build this

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<v Speaker 1>episode to my insurance company is therapy?

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<v Speaker 3>I mean what I will really like even the two

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<v Speaker 3>hundred with the error code and the body like, I'll

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<v Speaker 3>take that over an API which does something either monetary related,

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<v Speaker 3>physical related, or timeliness related and doesn't offer itempotency.

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<v Speaker 2>Yeah, it's just and there's those there are those that

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<v Speaker 2>are out there, and it's sort of ridiculous.

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<v Speaker 1>You know.

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<v Speaker 3>Can you go and talk to these companies and make them,

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<v Speaker 3>you know, offer item potency, you know, automatic retries that

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<v Speaker 3>don't double bill or don't send messages or emails to

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<v Speaker 3>a user twice, Because I'd really like that.

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<v Speaker 4>So you would imagine, right, I mean, if we can

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<v Speaker 4>only talk with the entire API economy out there and

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<v Speaker 4>and make sure that they're aligned in the same way

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<v Speaker 4>so that companies will consume them better, which is one

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<v Speaker 4>option that you can do. But the other option is saying, listen,

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<v Speaker 4>this is a consumption problem. So let's put focus on

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<v Speaker 4>the consumer another provider. Let's give active controls to the

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<v Speaker 4>consumer and make the unified consumption layer or mediation there

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<v Speaker 4>on top of it. I think, will you said it correctly?

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<v Speaker 4>I mean most of the focus so far when it

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<v Speaker 4>comes to third party APIs is around integrating with an API.

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<v Speaker 4>We gotut tonnels of them. Either you're doing natively and

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<v Speaker 4>you got or you doing with an iPads, you're doing

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<v Speaker 4>with the marketplace. You got a lot of those solutions

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<v Speaker 4>in place. They're been around for years, but there's not

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<v Speaker 4>that much focus, if any, on the post integration side.

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<v Speaker 4>Post integration is what happens when it's already running in production.

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<v Speaker 4>Now there's a diff there's a difference between when you

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<v Speaker 4>integrated with an API, with that API and now you're

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<v Speaker 4>running production because in production, first of all, scale obviously,

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<v Speaker 4>like immense scale that you couldn't test in staging, things

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<v Speaker 4>tend to break and tends to break over time because

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<v Speaker 4>scale get bigger over time, outages and the actual way

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<v Speaker 4>that the API provider is behaving, you know, breaking changes,

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<v Speaker 4>stuff like that. So that's something that you maybe maybe

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<v Speaker 4>didn't encounter during development stage, but in production it's bound

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<v Speaker 4>to happen. And I think there's less also less visibility

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<v Speaker 4>and real time monitoring on the way that those APIs

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<v Speaker 4>are interacting. You're interacting with those APIs, so there's a

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<v Speaker 4>lot of unknowns and not a lot of focus on

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<v Speaker 4>what it comes to do with managing those APIs in production.

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<v Speaker 4>And this is where things begin to break. Companies begin

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<v Speaker 4>to as as you described as you well describe it,

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<v Speaker 4>I mean along the way when it breaks, you hear

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<v Speaker 4>about it, and then obviously it takes time to understand

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<v Speaker 4>does it something that has to do on the provider

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<v Speaker 4>side or on my back end, So a lot of

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<v Speaker 4>investigation over time, troubleshooting. It is a problem, and it's

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<v Speaker 4>a problem that companies are like, you know, bearing with

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<v Speaker 4>them along the way, and so it's mostly on their

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<v Speaker 4>own trying to build those things on their own as

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<v Speaker 4>they progress and as they grow. So definitely a problem.

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<v Speaker 3>Yeah, I mean I totally get it though, because even

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<v Speaker 3>with the ipass solutions or embedded eyepass, with the integrations,

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<v Speaker 3>it's sort of this area where you see it as

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<v Speaker 3>a blocker to start your project or start the integration

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<v Speaker 3>to get the business value out. But it's just like security,

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<v Speaker 3>I feel like it's one of those things where you

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<v Speaker 3>can ignore it upfront and not think about it, and

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<v Speaker 3>then later it's going to immediately bite you and take

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<v Speaker 3>down your whole platform because the quote unquote project you

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<v Speaker 3>started in your company to integrate with whatever that third

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<v Speaker 3>party provider is is over.

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<v Speaker 2>You know, maybe the team is gone.

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<v Speaker 3>And so if you didn't start with the thought in

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<v Speaker 3>mind of how are we going to make sure that

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<v Speaker 3>this integration is successful over time, you're likely not in

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<v Speaker 3>a very good spot where you can just do a

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<v Speaker 3>little extra work and get the value out. You likely

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<v Speaker 3>need a real tool to make the difference.

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<v Speaker 4>I please agree with you, and I'll also refer to

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<v Speaker 4>what you're saying in a term of resilience and availability.

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<v Speaker 4>If you didn't thought in advance of okay, something is

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<v Speaker 4>bound to happen with that third part API then, and

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<v Speaker 4>you didn't thought of those retris in place, those circuit breakers,

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<v Speaker 4>those fallback functions. So if one API goes down, you'll

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<v Speaker 4>switch to the alternative. If you haven't thought about that,

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<v Speaker 4>and by the way, most companies don't think about it

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<v Speaker 4>until they encounter those things over time, then definitely, I

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<v Speaker 4>mean things will be impacted. And the thing is that

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<v Speaker 4>now these days, third party ap APIs SLA as a

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<v Speaker 4>direct impact on your products. SLA. I mean, as we said,

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<v Speaker 4>if there goes down, if they're malfunctioning, so does your product.

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<v Speaker 4>So that's the mindset that we're trying to advocate to change.

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<v Speaker 4>I mean, you need to think about your integrations, not

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<v Speaker 4>in day one, but like in day one hundred when

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<v Speaker 4>things will begin to scale and break, and what type

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<v Speaker 4>of resilience have you put in place. That's the mindset

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<v Speaker 4>that it's being active with the right integrations and with

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<v Speaker 4>your maintenance over time.

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<v Speaker 1>Yeah, and so one approach to this is you can

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<v Speaker 1>do that yourself. You know, you can build in the monitoring,

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<v Speaker 1>the alerting and and hope that you have the right

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<v Speaker 1>error handling in place and do that for each API

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<v Speaker 1>that your applications consuming. But I'm assuming that if we

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<v Speaker 1>if I use something like Lunar dot dev, that I

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<v Speaker 1>get a lot of that stuff for free just by

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<v Speaker 1>using your platform.

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<v Speaker 4>Right right, I mean worth maybe saying in a sentence

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<v Speaker 4>about what we do and who we are. We're an

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<v Speaker 4>API consumption management platform. We're giving that that tool or

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<v Speaker 4>that platform for engineering teams to monitor, manage, and actively

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<v Speaker 4>optimize their outgoing traffic. The way that the product works

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<v Speaker 4>is basically by two components. So you got, first of all,

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<v Speaker 4>the main thing, which is the egress gateway. This is

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<v Speaker 4>where all of the API calls will run through or

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<v Speaker 4>selectively the API calls that you want to manage. And

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<v Speaker 4>you've got the component that will tunnel that traffic through

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<v Speaker 4>the gateway instead of going to the actual provider. It

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<v Speaker 4>will be tunneled or rerouted via the gateway. There's various

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<v Speaker 4>methods to do so. You can do it with an

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<v Speaker 4>SDK intersted of the traffic before encryption. You can do

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<v Speaker 4>with you the company changing the URL and so it

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<v Speaker 4>will be pointed to the gateway and at the head

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<v Speaker 4>or on top of it. So there's like multiple ways

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<v Speaker 4>of routing the traffic. But the main thing is that

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<v Speaker 4>once the traffic is being routed to the Egress gateway,

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<v Speaker 4>this is where you're seeing first of all, as you mentioned,

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<v Speaker 4>visibility for the first time in real time. But what's

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<v Speaker 4>important with visibility it's not just okay, those are my

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<v Speaker 4>API calls. It's the actual performance performance understanding of how

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<v Speaker 4>those APIs are interacting, Like what's their error, what's the latency,

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<v Speaker 4>what's the duration that it takes for an API call

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<v Speaker 4>to make it and make it back to your system.

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<v Speaker 4>All of those things and much more. Those are the

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<v Speaker 4>type of visibility there is lacking and you need that

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<v Speaker 4>visibility to have all of those controls that we talked about,

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<v Speaker 4>I mean, brasilience and keep track in terms of security,

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<v Speaker 4>how much are you're enforcing security over your API interactions

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<v Speaker 4>stuff like that. So the Egress gateway is there to

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<v Speaker 4>provide it with visibility. But then on top of it,

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<v Speaker 4>because the Egress gateway has actual controls over on request

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<v Speaker 4>or response, you can have actual controls to modify the traffic,

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<v Speaker 4>to change it, to shift it to orchestrate that traffic.

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<v Speaker 4>And now you can enforce egress policies such as cashing

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<v Speaker 4>API cost to throw party APIs for example, if you

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<v Speaker 4>want to reduce some costs and avoid those redundant a

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<v Speaker 4>PI calls, or maybe improve improve latency same aspect, or

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<v Speaker 4>you want to define your own type of throubling mechanism,

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<v Speaker 4>like the way that you're pacing, the way that you're

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<v Speaker 4>making outgoing calls or queuing API calls by priority, all

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<v Speaker 4>of those things which we can name as API middleware.

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<v Speaker 4>Those are the things that once you're tunneling traffic via

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<v Speaker 4>the gateway, you can have active controls upon so you

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<v Speaker 4>can have better resilience as we talked about, you can

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<v Speaker 4>reduce some costs, and you can have a better security

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<v Speaker 4>and efficiency the way that you're interacting with those APIs

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<v Speaker 4>without changing your existing infrastructure and your existing code.

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<v Speaker 3>There's something about this that I really like because I

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<v Speaker 3>feel like we've integrated with lots of platforms as a

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<v Speaker 3>company and over my career, and something I keep getting

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<v Speaker 3>back from support requests are, hey, can you send us

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<v Speaker 3>your logs regarding that? And I'm like, our logs for

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<v Speaker 3>calling your service? So that that thing that you're supposed

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<v Speaker 3>to have, Oh yeah, we prone it after like two,

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<v Speaker 3>three days or seven days. I'm like, I don't I

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<v Speaker 3>don't know what to tell you, but like I'm not

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<v Speaker 3>logging what's going on on your side, Like I don't

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<v Speaker 3>have that ridiculous data. A matter of fact, you know

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<v Speaker 3>of anything that's exactly the sort of thing that we're

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<v Speaker 3>dropping intentionally unless there's a problem because I don't want

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<v Speaker 3>to record unnecessary due look at.

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<v Speaker 2>Data like that.

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<v Speaker 3>Uh So you know, there's a there's a really interesting

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<v Speaker 3>aspect here where you don't want it to be a

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<v Speaker 3>first class application notion to have to care about storing

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<v Speaker 3>these requestomer responses from a third party in a way.

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<v Speaker 3>Either it's application data in which case you're storing in

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<v Speaker 3>a different way in your database, or it's third party data,

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<v Speaker 3>which like, don't you have that already that you can

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<v Speaker 3>you know, use to validate whatever I'm talking about. So

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<v Speaker 3>there is something huge here for support requests. And I'm

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<v Speaker 3>wondering whether or not there's like a common offender that

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<v Speaker 3>you find that like all your customers like, oh yeah,

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<v Speaker 3>we use Lunar dot dev always with this platform or

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<v Speaker 3>this platform, like there's a lot of mileage out of it.

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<v Speaker 2>Can you talk about that?

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<v Speaker 4>So I think that in terms of platform, I think

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<v Speaker 4>that like the majority of our customers are interacting directly

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<v Speaker 4>with the API provider because once again we can think

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<v Speaker 4>about I mean, at least that's the pattern that we

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<v Speaker 4>saw up until now. When it's a business critical API,

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<v Speaker 4>you'll you want to have that direct connection. You don't

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<v Speaker 4>want to be reliant on a third party that will

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<v Speaker 4>tell you this and something brokes with your something has

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<v Speaker 4>been broken with your API. So they're direct linkage with

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<v Speaker 4>those API providers. I will say that the vast majority

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<v Speaker 4>of the companies, I mean I'll shift the question a bit,

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<v Speaker 4>the majority of them always want to start with visibility.

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<v Speaker 4>I mean, first of all, let me understand what is

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<v Speaker 4>happening out there. I mean, if there was sprawl, if

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<v Speaker 4>there's lack give you discovery, give you catalog and give

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<v Speaker 4>me an understanding in real time what is happening past

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<v Speaker 4>that phase. You you'll be open to the understanding or

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<v Speaker 4>the idea that those iterations might have problems and how

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<v Speaker 4>can you remediate them. But I think that if there's

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<v Speaker 4>lack a common ground among all the companies that we've

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<v Speaker 4>seen is first of all, let me for the first

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<v Speaker 4>time understand how my API calls are behaving, how that

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<v Speaker 4>third party is interacting, so I can decide later on

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<v Speaker 4>I want to actually want to shift and change and

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<v Speaker 4>orchestrate the traffic so it can fit my business logic.

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<v Speaker 4>I hope that answer to the question because I shifted

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<v Speaker 4>it just yeah.

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<v Speaker 1>I think visibility just can't be overstated enough because that's

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<v Speaker 1>huge because that's the basis of your costs for APIs.

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<v Speaker 1>It's it's consumption based pricing, and it's it's it's just

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<v Speaker 1>critical to understand how often you're using these APIs, and

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<v Speaker 1>it's really hard to do because if you have to

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<v Speaker 1>implement it yourself client side for every single API that

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<v Speaker 1>you consume, that's so much ated work. And if you

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<v Speaker 1>try to get it to if you try to get

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<v Speaker 1>it from the API provider, a lot of my experience

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<v Speaker 1>with that has been that it's challenging to get you know,

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<v Speaker 1>you're getting like four to twenty nine throttled, and so

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<v Speaker 1>you log into their platform to see what's going on

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<v Speaker 1>and they're like, yeah, you're getting throttled. I'm like, well,

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<v Speaker 1>how much, how many requests are making? How long has

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<v Speaker 1>this been going on? And that type of visibility is

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<v Speaker 1>not there, and you've.

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<v Speaker 4>Actually, i think stated not the worst use case, because

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<v Speaker 4>those are API providers. They will give you some kind

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<v Speaker 4>of an answer and understanding a dashboard to what is happening.

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<v Speaker 4>You'd be surprised or not surprised how many APIs, I mean,

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<v Speaker 4>how many APIs are not third party APIs meaning that

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<v Speaker 4>the core offering of that company is not it's API.

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<v Speaker 4>It's just something on the site, something that it has

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<v Speaker 4>to do. Those are I mean I've heard someone, I've

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<v Speaker 4>talked with someone just recently and he said, I'm going

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<v Speaker 4>to classify the world of APIs into two sections. There's

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<v Speaker 4>the APIs that you want to use, and the APIs

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<v Speaker 4>are forced or must use. And those forced or must

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<v Speaker 4>used those are probably poorly documented legacy APIs. I'm going

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<v Speaker 4>to say, like a bad woord soap based APIs in

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<v Speaker 4>some and those are APIs that it's hard to manage,

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<v Speaker 4>it's hard to understand, like what is happening in real time?

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<v Speaker 4>And and as you mentioned, it's it's it's an ongoing problem.

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<v Speaker 4>And even if you did have a clear view among

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<v Speaker 4>all of the API providers, like how much I'm a

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<v Speaker 4>consuming real time when it's going to be when I'm

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<v Speaker 4>going to hit those fourty nines, think about about the

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<v Speaker 4>sheer amount of APIs that need to check each and

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<v Speaker 4>every dashboard to get that understanding. I mean, it kind

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<v Speaker 4>of goes show that you need to have active controls.

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<v Speaker 4>You need to have that visibility from your side keeping

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<v Speaker 4>track of it. I'm staying like, based on the tier

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<v Speaker 4>that you've purchased, what is their usage over time when

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<v Speaker 4>you're going to be bound by those forty nines And

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<v Speaker 4>as we said, tech active controls upon that data. So

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<v Speaker 4>if you know that like you're being bounded to hit

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<v Speaker 4>those forty nine is like a week from now or

385
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<v Speaker 4>maybe like a few minutes from now, then you want

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<v Speaker 4>to change the pace or the order of outgoing API

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<v Speaker 4>calls so you can prioritize your VIP customers. First, make

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<v Speaker 4>those API comes first instead of the freemium customers for example.

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<v Speaker 4>So visibility can go up to a certain degree from

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<v Speaker 4>the provider side, and the vast majority of them are

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<v Speaker 4>not giving me that full visibility. But then the controls

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<v Speaker 4>of what happens and the actions that need to be

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<v Speaker 4>taken upon that visibility, this is on you. This is

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<v Speaker 4>the company, this is the consumer of the API. And yeah,

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<v Speaker 4>this is like it is a thing. It is a thing,

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<v Speaker 4>and it varies across the industries. You would imagine that

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<v Speaker 4>maybe it's like just a subset of APIs. No freighting industry,

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<v Speaker 4>travel tech industry, even like the companies that consume APIs

399
00:23:17.359 --> 00:23:20.039
<v Speaker 4>on behalf of their customers. Think of all of the

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00:23:20.079 --> 00:23:24.960
<v Speaker 4>security posture management type of companies that they will do

401
00:23:25.039 --> 00:23:28.079
<v Speaker 4>some kind of a scanning and posture management. Those are like,

402
00:23:28.359 --> 00:23:32.440
<v Speaker 4>once again, another problem that is being opened up. Everyone

403
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<v Speaker 4>has its own type of sickness and problems when it

404
00:23:35.240 --> 00:23:37.519
<v Speaker 4>comes to consuming APIs, and everyone has been building their

405
00:23:37.559 --> 00:23:40.200
<v Speaker 4>own top of mechanisms to deal with them and to

406
00:23:40.279 --> 00:23:43.519
<v Speaker 4>gain that type of visibility so that they can act accordingly.

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<v Speaker 1>For sure, I think the scale of this problem just

408
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<v Speaker 1>gets more and more. I heard of a comment recently,

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<v Speaker 1>and it's not one hundred percent true, but I think

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<v Speaker 1>it resonates with some truth that we're not software engineers anymore.

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<v Speaker 1>We're we just both differ and APIs together to get

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<v Speaker 1>a different result.

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<v Speaker 4>Someone told me that we're the some of all of

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<v Speaker 4>the APIs were consumers. It's like being philosophical over here.

415
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<v Speaker 1>That's great. I like that.

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<v Speaker 4>Yeah.

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<v Speaker 1>So in terms of working with with Lunar, what does

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<v Speaker 1>it look like to use Lunar to solve this problem? Like,

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<v Speaker 1>do you do all of your when you when you

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<v Speaker 1>integrate with Lunar, do all of your API calls go

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<v Speaker 1>to Lunar and then you relay them through there? Or

422
00:24:40.839 --> 00:24:43.160
<v Speaker 1>or how does that? How does that work?

423
00:24:43.640 --> 00:24:43.880
<v Speaker 2>Yeah?

424
00:24:43.920 --> 00:24:46.160
<v Speaker 4>So, first of all, Lunar is a self hosted solution.

425
00:24:46.559 --> 00:24:49.599
<v Speaker 4>We perceive ourselves as as a mediation there. So we're

426
00:24:49.599 --> 00:24:54.680
<v Speaker 4>an infrastructure component. Companies are installing Lunar on their own

427
00:24:54.880 --> 00:24:57.079
<v Speaker 4>managing it. You have the control plane. The control plane

428
00:24:57.079 --> 00:24:59.839
<v Speaker 4>is as SaaS one, but the infrastructure itself, the egress

429
00:24:59.839 --> 00:25:02.759
<v Speaker 4>and the routers of the traffic, those are self hosted.

430
00:25:03.640 --> 00:25:04.000
<v Speaker 1>UH.

431
00:25:04.319 --> 00:25:06.680
<v Speaker 4>Phase One of the of the product is saying okay,

432
00:25:07.440 --> 00:25:11.000
<v Speaker 4>once you install the Egress product, the aggress gateway. Then

433
00:25:11.279 --> 00:25:14.079
<v Speaker 4>you choose which APIs you want a tunnel. You can

434
00:25:14.119 --> 00:25:18.319
<v Speaker 4>either choose to tunnel everything or from specific applications or

435
00:25:18.400 --> 00:25:20.759
<v Speaker 4>just a subset of it. Once it's being tunneled, the

436
00:25:20.799 --> 00:25:24.799
<v Speaker 4>first thing that you're getting is that discovery and that cataloging.

437
00:25:25.119 --> 00:25:27.640
<v Speaker 4>That catalog has been is going to be filled up

438
00:25:27.680 --> 00:25:30.440
<v Speaker 4>in real time based on the actual API calls that

439
00:25:30.519 --> 00:25:34.160
<v Speaker 4>are making. The system can detect what type of API

440
00:25:34.200 --> 00:25:37.880
<v Speaker 4>calls are being set outside based on the domain, uh,

441
00:25:38.759 --> 00:25:44.000
<v Speaker 4>the way that domain looks like. And then once those

442
00:25:44.039 --> 00:25:46.960
<v Speaker 4>API have been discovered, then you're getting that first of

443
00:25:47.000 --> 00:25:49.799
<v Speaker 4>all visibility. You can either see it from the control

444
00:25:49.799 --> 00:25:52.640
<v Speaker 4>plane that Lunar offers or from your data dog and

445
00:25:52.720 --> 00:25:55.640
<v Speaker 4>whatever APM you're using. And on top of it, what

446
00:25:55.720 --> 00:25:58.279
<v Speaker 4>we're doing this is like the next phase is on

447
00:25:58.359 --> 00:26:02.000
<v Speaker 4>top of getting that visible in real time, we're saying, listen,

448
00:26:02.240 --> 00:26:05.680
<v Speaker 4>we're detecting problems over here. We're seeing that I mean,

449
00:26:05.720 --> 00:26:09.440
<v Speaker 4>you're surpassed a specific threshold of forty nine's for example.

450
00:26:10.039 --> 00:26:13.240
<v Speaker 4>And then the active part of the system kicks in

451
00:26:13.319 --> 00:26:15.599
<v Speaker 4>because now we can offer you policies we call them

452
00:26:15.799 --> 00:26:21.240
<v Speaker 4>clows revidation flows that can have active controls based on

453
00:26:21.240 --> 00:26:23.720
<v Speaker 4>that problem. If you're seeing a forty nine an, you

454
00:26:23.799 --> 00:26:27.839
<v Speaker 4>want to paste the outgoing traffic in a way that

455
00:26:27.920 --> 00:26:32.519
<v Speaker 4>you can define a R right limit policy. It can

456
00:26:32.559 --> 00:26:35.039
<v Speaker 4>be a concurrency based, it can be a strategy based

457
00:26:35.079 --> 00:26:39.640
<v Speaker 4>where you're holding a specific you know, pacing mind. So

458
00:26:40.559 --> 00:26:43.119
<v Speaker 4>it can be also cache in some of those API calls.

459
00:26:43.200 --> 00:26:46.400
<v Speaker 4>So every middleware that you can think of, we're implementing

460
00:26:46.480 --> 00:26:48.960
<v Speaker 4>as we go into the system so that if you

461
00:26:49.079 --> 00:26:51.519
<v Speaker 4>encountering a problem, the system will detect it over time

462
00:26:51.559 --> 00:26:53.960
<v Speaker 4>and then can suggest you with a solution. A solution

463
00:26:54.200 --> 00:26:57.599
<v Speaker 4>is just enforcing that policy on top of the gateway

464
00:26:57.640 --> 00:27:00.559
<v Speaker 4>instead of actually writing it these days in code within

465
00:27:00.599 --> 00:27:05.079
<v Speaker 4>your application. That's the way that like the system works,

466
00:27:05.079 --> 00:27:08.920
<v Speaker 4>and people are onboarding additional APIs once they're gaining that

467
00:27:09.039 --> 00:27:12.079
<v Speaker 4>trust with the system and then seeing additional problem with

468
00:27:12.119 --> 00:27:16.759
<v Speaker 4>them enforcing them. Eventually, what we're seeing ourselves is that

469
00:27:17.119 --> 00:27:22.240
<v Speaker 4>missing infrastructure layer too much needed. I think cloud native

470
00:27:22.279 --> 00:27:25.599
<v Speaker 4>companies they're making API calls, they need something to manage

471
00:27:25.599 --> 00:27:28.559
<v Speaker 4>and orchestrate that traffic. And this is basically lunar.

472
00:27:29.720 --> 00:27:31.279
<v Speaker 1>I like the fact that it's self hosted.

473
00:27:32.039 --> 00:27:38.160
<v Speaker 4>Yeah, I think that it's something that we grew upon

474
00:27:39.079 --> 00:27:41.359
<v Speaker 4>I mean it grew on us. I mean I mean

475
00:27:41.480 --> 00:27:44.799
<v Speaker 4>that maybe it was an easier decision to start us,

476
00:27:44.839 --> 00:27:47.640
<v Speaker 4>but we understood that in terms of we don't don't

477
00:27:47.640 --> 00:27:50.079
<v Speaker 4>want to deal with the cost of the outgoing API

478
00:27:50.200 --> 00:27:53.119
<v Speaker 4>calls if it was a SAA solution, We don't want

479
00:27:53.160 --> 00:27:56.720
<v Speaker 4>to have some kind of a risk in terms of

480
00:27:56.799 --> 00:28:01.160
<v Speaker 4>PII being leaked outside like actually API cos of companies,

481
00:28:02.559 --> 00:28:04.599
<v Speaker 4>and we want to have as low latency as possible.

482
00:28:04.640 --> 00:28:09.079
<v Speaker 4>Obviously this call for a cell as solution, and this

483
00:28:09.240 --> 00:28:12.920
<v Speaker 4>is like where the system and the product shifted towards

484
00:28:13.519 --> 00:28:13.799
<v Speaker 4>right on.

485
00:28:14.559 --> 00:28:18.000
<v Speaker 3>We had a similar discussion actually internally for our products.

486
00:28:18.000 --> 00:28:22.440
<v Speaker 3>But since we're not a proxy, two requests, it's a

487
00:28:22.720 --> 00:28:25.200
<v Speaker 3>sort of a second request that just goes somewhere else,

488
00:28:25.240 --> 00:28:28.160
<v Speaker 3>and so in that regard, it's not a concern for

489
00:28:28.240 --> 00:28:31.200
<v Speaker 3>us being a SaaS. But given that a model is

490
00:28:31.240 --> 00:28:35.279
<v Speaker 3>having the request go through the gateway, you would need

491
00:28:35.400 --> 00:28:39.200
<v Speaker 3>realistically the gateways as close to your customers, between your

492
00:28:39.200 --> 00:28:42.960
<v Speaker 3>customers and their users everywhere those users are, which is

493
00:28:43.000 --> 00:28:47.960
<v Speaker 3>even more ridiculous problem than what we realistically have. And

494
00:28:48.680 --> 00:28:51.640
<v Speaker 3>I can definitely see that I have to ask it's

495
00:28:51.680 --> 00:28:55.240
<v Speaker 3>not like you're hijacking tls sor it's to proxy the

496
00:28:55.279 --> 00:28:59.079
<v Speaker 3>traffic you have like some sort of HHDP SDK that

497
00:28:59.319 --> 00:29:02.039
<v Speaker 3>you use instead of whatever the default rest or HDP

498
00:29:02.200 --> 00:29:07.039
<v Speaker 3>client or soap client is that the actual application is using.

499
00:29:07.079 --> 00:29:09.920
<v Speaker 4>I guess that's right. I mean, if it's an est gate,

500
00:29:09.960 --> 00:29:12.279
<v Speaker 4>we're's acting the traffic and then she depeat just before

501
00:29:12.319 --> 00:29:15.039
<v Speaker 4>it's being equipted on that traffic, and then the ntail

502
00:29:15.039 --> 00:29:17.880
<v Speaker 4>list will take place from the gateway to the third

503
00:29:17.880 --> 00:29:18.680
<v Speaker 4>party appear.

504
00:29:19.279 --> 00:29:21.880
<v Speaker 1>Good call out, Warren, it's man in the middle as

505
00:29:21.880 --> 00:29:22.400
<v Speaker 1>a service.

506
00:29:24.519 --> 00:29:28.079
<v Speaker 3>Well, I mean, you know, it's funny what you're talking about,

507
00:29:28.119 --> 00:29:31.759
<v Speaker 3>because almost ten years ago, I feel like we were

508
00:29:31.799 --> 00:29:34.599
<v Speaker 3>in this spot where all the problems you were talking

509
00:29:34.599 --> 00:29:36.920
<v Speaker 3>about were exactly the things that we were dealing with.

510
00:29:36.960 --> 00:29:38.000
<v Speaker 2>And it wasn't about production.

511
00:29:38.160 --> 00:29:41.279
<v Speaker 3>It was like, we're calling out from our service to

512
00:29:41.319 --> 00:29:44.720
<v Speaker 3>another service internally in our company, managed by a different team,

513
00:29:45.240 --> 00:29:47.319
<v Speaker 3>and they can't handle the load that we need to

514
00:29:47.319 --> 00:29:51.559
<v Speaker 3>support our customers. And so we added in a middleware

515
00:29:51.799 --> 00:29:55.960
<v Speaker 3>in c sharp as it was to basically buffer the

516
00:29:56.039 --> 00:29:59.400
<v Speaker 3>request going out to make sure we didn't hose them

517
00:29:59.640 --> 00:30:03.640
<v Speaker 3>by sort of rate limiting ourselves and try to do

518
00:30:03.720 --> 00:30:06.119
<v Speaker 3>some traffic shaping there, and like that was one of

519
00:30:06.119 --> 00:30:09.079
<v Speaker 3>the things we did because they couldn't be trusted to

520
00:30:09.160 --> 00:30:13.799
<v Speaker 3>handle real requests, which is just absolutely so ridiculous, And

521
00:30:13.799 --> 00:30:16.240
<v Speaker 3>we open source that and like other teams started using

522
00:30:16.279 --> 00:30:19.119
<v Speaker 3>it in the company, which is like the opposite of

523
00:30:19.160 --> 00:30:21.640
<v Speaker 3>what you think when you want to deal with requests

524
00:30:21.640 --> 00:30:23.279
<v Speaker 3>coming in and you're like, oh, well, you know, we

525
00:30:23.319 --> 00:30:25.680
<v Speaker 3>want to rate limit them. We were like self rate limiting.

526
00:30:25.880 --> 00:30:27.319
<v Speaker 3>And that wasn't the only time, Like, there were a

527
00:30:27.359 --> 00:30:30.519
<v Speaker 3>couple other situations. The biggest one is, you know, I

528
00:30:30.519 --> 00:30:31.799
<v Speaker 3>don't know how much I want to bring this up,

529
00:30:31.799 --> 00:30:33.920
<v Speaker 3>but like one of our competitors in the off space

530
00:30:34.200 --> 00:30:40.240
<v Speaker 3>they charge for individual client JWT token generation, and lots

531
00:30:40.240 --> 00:30:42.880
<v Speaker 3>of times the application you have on your side of

532
00:30:42.920 --> 00:30:45.839
<v Speaker 3>the service or micro service or whatever doesn't have a

533
00:30:45.839 --> 00:30:47.720
<v Speaker 3>good idea of how to cash right. There's a lot

534
00:30:47.720 --> 00:30:51.079
<v Speaker 3>of concurrency and separate containers being spun UF especially functioned

535
00:30:51.079 --> 00:30:54.160
<v Speaker 3>as a service, and so internally there was a team

536
00:30:54.160 --> 00:30:58.319
<v Speaker 3>at our company who wrote a proxy to like our

537
00:30:58.359 --> 00:31:03.160
<v Speaker 3>now competitor to cash these requests and just return an

538
00:31:03.200 --> 00:31:05.240
<v Speaker 3>outdated token if it was still valid. I'm just like,

539
00:31:07.359 --> 00:31:09.880
<v Speaker 3>if you know you're running into these situations. You really

540
00:31:09.880 --> 00:31:11.519
<v Speaker 3>have a couple of options here. Number one is, you know,

541
00:31:11.599 --> 00:31:14.960
<v Speaker 3>please pick a different provider. Like you know, there's multiple

542
00:31:14.960 --> 00:31:17.119
<v Speaker 3>third party providers. Some of them don't charge you for

543
00:31:17.160 --> 00:31:20.759
<v Speaker 3>that ridiculous notion, while other than are. And obviously the

544
00:31:20.799 --> 00:31:23.240
<v Speaker 3>second option is, you know, go build your something yourself

545
00:31:23.359 --> 00:31:26.160
<v Speaker 3>to prevent making these calls. And the third one is,

546
00:31:26.359 --> 00:31:28.720
<v Speaker 3>I guess you know, now just use lunar debt.

547
00:31:28.759 --> 00:31:29.759
<v Speaker 2>That's an obvious answer.

548
00:31:30.799 --> 00:31:34.799
<v Speaker 4>Thank you, Warrence, first of all, but I'm with you

549
00:31:34.839 --> 00:31:37.359
<v Speaker 4>on that. I mean, first of all, what you're saying

550
00:31:37.400 --> 00:31:39.119
<v Speaker 4>is really interesting to think the bigger companies that were

551
00:31:39.119 --> 00:31:43.359
<v Speaker 4>spoken with that problem that lunar is position itself like

552
00:31:44.599 --> 00:31:48.359
<v Speaker 4>active controls, the third party API conception. This is an

553
00:31:48.400 --> 00:31:54.279
<v Speaker 4>internal problem because there's serving so many in like inner

554
00:31:54.319 --> 00:31:57.960
<v Speaker 4>API calls that their services are being like they're having

555
00:31:58.000 --> 00:32:01.319
<v Speaker 4>their own domains. They're like a third API to the organization.

556
00:32:01.720 --> 00:32:04.400
<v Speaker 4>So that's like a thing. And I think that that pattern,

557
00:32:04.920 --> 00:32:06.640
<v Speaker 4>as we talked just talking about it, this is like

558
00:32:06.680 --> 00:32:09.200
<v Speaker 4>a common pattern. I mean, it's not it's not rocket

559
00:32:09.559 --> 00:32:13.279
<v Speaker 4>rocket science in a way, but but the pattern is

560
00:32:13.319 --> 00:32:16.319
<v Speaker 4>that companies have been building it on their own. Now

561
00:32:16.839 --> 00:32:20.160
<v Speaker 4>we can discuss whether it makes sense to build it

562
00:32:20.200 --> 00:32:23.640
<v Speaker 4>on their own. But I think that the main argument

563
00:32:23.640 --> 00:32:26.039
<v Speaker 4>that I'm going to make is that why would you

564
00:32:26.039 --> 00:32:27.920
<v Speaker 4>build it on your own? Yeah, you can build that

565
00:32:27.960 --> 00:32:30.759
<v Speaker 4>type of gateway on your own. It's take it ticket proxy,

566
00:32:31.480 --> 00:32:34.799
<v Speaker 4>choose whatever you want, choose engene x, choose a j proxy.

567
00:32:35.440 --> 00:32:37.920
<v Speaker 4>You can build it. Question is why, though, I mean

568
00:32:38.400 --> 00:32:42.559
<v Speaker 4>why building something to maintain third p d API integrations

569
00:32:42.599 --> 00:32:47.599
<v Speaker 4>where your core purpose is innovative and like bring new

570
00:32:47.680 --> 00:32:50.279
<v Speaker 4>value to the actual product that you're building, so that

571
00:32:50.440 --> 00:32:53.920
<v Speaker 4>maintenance over time, it's it's something that it's like seamless

572
00:32:53.920 --> 00:32:55.920
<v Speaker 4>to the I, but over time you're seeing that you're

573
00:32:55.920 --> 00:33:00.079
<v Speaker 4>dedicating much more task force to manage that infrastructure, to

574
00:33:00.119 --> 00:33:01.920
<v Speaker 4>make sure that it's scalable, that it's not a single

575
00:33:01.920 --> 00:33:04.799
<v Speaker 4>point of failure. I mean, it becomes another thing on

576
00:33:05.319 --> 00:33:08.640
<v Speaker 4>another animal on its own within your infrastructure. So we're

577
00:33:08.680 --> 00:33:12.480
<v Speaker 4>saying in that build versus by dilemma, you should really

578
00:33:12.480 --> 00:33:14.960
<v Speaker 4>think technical consideration, how much time will take you to

579
00:33:15.039 --> 00:33:17.920
<v Speaker 4>build it and maintain and maintain it, and whether you

580
00:33:17.960 --> 00:33:20.039
<v Speaker 4>need to do it as part of your core purpose.

581
00:33:20.799 --> 00:33:23.640
<v Speaker 4>Like our claim is that you don't have to know

582
00:33:23.920 --> 00:33:29.480
<v Speaker 4>and so you can you know, use it, you can

583
00:33:29.640 --> 00:33:31.880
<v Speaker 4>work with us and as you go stuff like that.

584
00:33:31.920 --> 00:33:34.319
<v Speaker 4>So yeah, I think that we're trying to shift it

585
00:33:34.400 --> 00:33:36.519
<v Speaker 4>partim of you don't need to build it on your own.

586
00:33:36.599 --> 00:33:39.200
<v Speaker 3>Nay, yeah, I mean one of the things that really

587
00:33:39.200 --> 00:33:44.640
<v Speaker 3>comes to mind is that with larger companies, their products

588
00:33:45.359 --> 00:33:47.759
<v Speaker 3>with well oiled APIs, and there's very few of them

589
00:33:47.759 --> 00:33:49.079
<v Speaker 3>out there that I'm like, oh, that's a good API.

590
00:33:49.160 --> 00:33:50.960
<v Speaker 3>I think one that comes to mind often is strip

591
00:33:51.319 --> 00:33:54.559
<v Speaker 3>you probably maybe don't need a solution like this, But

592
00:33:54.599 --> 00:33:57.319
<v Speaker 3>there's so many companies out there that are making APIs

593
00:33:57.359 --> 00:33:59.920
<v Speaker 3>where it's not their core competency and they're not good

594
00:34:00.440 --> 00:34:03.359
<v Speaker 3>and if they offer I can't believe I'm saying this.

595
00:34:03.480 --> 00:34:08.039
<v Speaker 3>Some companies don't offer multiple API keys to interact with

596
00:34:08.079 --> 00:34:12.039
<v Speaker 3>their APIs. And so if you have multiple like if

597
00:34:12.079 --> 00:34:15.199
<v Speaker 3>you have a company a product that interacts with one

598
00:34:15.199 --> 00:34:18.800
<v Speaker 3>of the chat services, they have an API and you

599
00:34:18.880 --> 00:34:23.159
<v Speaker 3>only get one API key per chat bot, and so

600
00:34:23.400 --> 00:34:25.320
<v Speaker 3>what would you do if you had multiple teams in

601
00:34:25.360 --> 00:34:29.400
<v Speaker 3>your company that both needed to access that chatbot, you know,

602
00:34:29.480 --> 00:34:32.400
<v Speaker 3>utilized services because you have maybe two pizza teams and

603
00:34:32.480 --> 00:34:35.360
<v Speaker 3>micro services and so it's not even a matter of

604
00:34:35.400 --> 00:34:38.239
<v Speaker 3>building the competency yourself. It's really like, are you going

605
00:34:38.320 --> 00:34:43.440
<v Speaker 3>to build this chat bot application proxy just to communicate

606
00:34:43.480 --> 00:34:45.400
<v Speaker 3>with that thing? And like what would go into that event?

607
00:34:45.840 --> 00:34:48.880
<v Speaker 3>And so it's not like you just build something yourself.

608
00:34:48.920 --> 00:34:51.880
<v Speaker 3>It's like you really need a core thing here in

609
00:34:51.960 --> 00:34:52.440
<v Speaker 3>order for.

610
00:34:52.360 --> 00:34:52.840
<v Speaker 1>It to work.

611
00:34:52.920 --> 00:34:55.639
<v Speaker 3>And well, there's an open source solution to just go

612
00:34:55.679 --> 00:34:59.559
<v Speaker 3>and cross that chasm right away without having to.

613
00:35:00.320 --> 00:35:02.079
<v Speaker 2>I mean, you're not going to build this into your sort.

614
00:35:02.119 --> 00:35:02.880
<v Speaker 4>There's no way you can.

615
00:35:02.760 --> 00:35:05.559
<v Speaker 3>Split an apike into two services. Like that's not even

616
00:35:05.559 --> 00:35:07.679
<v Speaker 3>an option, right, You're going to build a proxy.

617
00:35:07.320 --> 00:35:10.199
<v Speaker 4>And some Sorry I like that. I mean, this is

618
00:35:10.239 --> 00:35:14.679
<v Speaker 4>a truly interesting thing that we actually seen and because

619
00:35:14.719 --> 00:35:17.480
<v Speaker 4>we've heard it from customers who developed it. And I'll explain.

620
00:35:18.039 --> 00:35:20.480
<v Speaker 4>This is a problem where you have multiple consumers consuming

621
00:35:20.480 --> 00:35:23.960
<v Speaker 4>the same API key. Now all those consumers are sharing

622
00:35:24.000 --> 00:35:28.679
<v Speaker 4>the same quota. Yeah, it's so until you've hit that problem,

623
00:35:29.199 --> 00:35:32.320
<v Speaker 4>if you want to rate limit based on a single key,

624
00:35:32.519 --> 00:35:35.239
<v Speaker 4>I mean, you can do it rather easily by with

625
00:35:35.400 --> 00:35:40.360
<v Speaker 4>code in your application. Once you need to distribute the

626
00:35:40.440 --> 00:35:43.360
<v Speaker 4>quota among different consumers, you've got to have something in

627
00:35:43.400 --> 00:35:46.199
<v Speaker 4>place which is like that that single point which is

628
00:35:46.239 --> 00:35:49.320
<v Speaker 4>a proxy or gateway. Now what we've done in that

629
00:35:49.360 --> 00:35:51.960
<v Speaker 4>perspective is saying, listen, if we're in possession of that

630
00:35:52.039 --> 00:35:57.199
<v Speaker 4>API key, then we can generate subkeys or few or keys.

631
00:35:57.320 --> 00:36:03.360
<v Speaker 4>Those sub keys can be find better find grade control,

632
00:36:03.480 --> 00:36:05.920
<v Speaker 4>meaning that you can have a subset of the quota

633
00:36:06.039 --> 00:36:08.199
<v Speaker 4>being assigned to every key. So first of all, you

634
00:36:08.239 --> 00:36:11.000
<v Speaker 4>can have granular controls over that sub key. So now

635
00:36:11.119 --> 00:36:14.719
<v Speaker 4>production and staging will consume eighty twenty percent based on

636
00:36:14.760 --> 00:36:17.559
<v Speaker 4>your logic for example. But the thing that you're getting

637
00:36:17.599 --> 00:36:20.760
<v Speaker 4>on top of it is also a security enhancement because

638
00:36:20.840 --> 00:36:25.760
<v Speaker 4>now no longer will the developers will have or the

639
00:36:25.840 --> 00:36:29.599
<v Speaker 4>threat of having the actual key in plain sight. You

640
00:36:29.639 --> 00:36:33.159
<v Speaker 4>will have always that generated subkey that will be translated

641
00:36:33.199 --> 00:36:35.199
<v Speaker 4>within the gateway to the actual key and make those

642
00:36:35.239 --> 00:36:39.599
<v Speaker 4>API calls. So all of those mechanisms in place will

643
00:36:39.599 --> 00:36:42.920
<v Speaker 4>have to take place with a proxy in the middle.

644
00:36:43.559 --> 00:36:45.639
<v Speaker 4>And it's an it's like an it's a non issue.

645
00:36:45.679 --> 00:36:47.360
<v Speaker 4>I mean, as you said, this is like chat what

646
00:36:47.599 --> 00:36:50.280
<v Speaker 4>is one option, But we've heard it all across the board,

647
00:36:50.800 --> 00:36:53.559
<v Speaker 4>so that's like, this is one of the interesting patterns

648
00:36:53.559 --> 00:36:56.719
<v Speaker 4>that we saw along the way with API consumption problems.

649
00:36:56.920 --> 00:36:59.400
<v Speaker 4>It varies across the industries by the way, first across

650
00:37:00.199 --> 00:37:03.679
<v Speaker 4>company sizes. It's one of those interesting takes. And then

651
00:37:04.039 --> 00:37:05.880
<v Speaker 4>adding on top of it, think that maybe you want

652
00:37:05.920 --> 00:37:09.239
<v Speaker 4>to regulate the traffic based on a cue base, so

653
00:37:09.760 --> 00:37:13.400
<v Speaker 4>staging will be prioritized more production than staging, so you

654
00:37:13.440 --> 00:37:15.960
<v Speaker 4>want to pace that traffic. You can do all of those,

655
00:37:16.599 --> 00:37:19.360
<v Speaker 4>all those type of middleworm manipulations. Was you got that

656
00:37:20.320 --> 00:37:22.519
<v Speaker 4>proxy in place or that get way in place.

657
00:37:23.360 --> 00:37:25.239
<v Speaker 3>I'm sparking a little bit because you said, you know,

658
00:37:25.320 --> 00:37:28.920
<v Speaker 3>there's no there's no other way around this, and I'll

659
00:37:29.000 --> 00:37:31.679
<v Speaker 3>tell you one because I've seen it in practice where

660
00:37:31.719 --> 00:37:35.599
<v Speaker 3>all the services log their own usage and then export

661
00:37:35.599 --> 00:37:37.559
<v Speaker 3>it to a third party system where they try to

662
00:37:37.599 --> 00:37:41.679
<v Speaker 3>aggregate the usage backup to understand what's actually happening after

663
00:37:41.679 --> 00:37:44.639
<v Speaker 3>the fact. And it just seems so nonsensical to try

664
00:37:44.679 --> 00:37:48.400
<v Speaker 3>to log this data within the service because you're like

665
00:37:48.519 --> 00:37:50.960
<v Speaker 3>it was bad enough before where you were sharing something,

666
00:37:51.000 --> 00:37:55.079
<v Speaker 3>but now you're adding a lot of complexity to your

667
00:37:55.480 --> 00:37:58.880
<v Speaker 3>logging an observability system just so that you can pull

668
00:37:58.880 --> 00:38:01.920
<v Speaker 3>out this non application related metric that really has nothing

669
00:38:01.960 --> 00:38:03.440
<v Speaker 3>to do with the application at all.

670
00:38:04.280 --> 00:38:06.840
<v Speaker 4>And I will give you another method, actual method we've

671
00:38:06.840 --> 00:38:09.400
<v Speaker 4>heard this is like a company I P O company,

672
00:38:09.599 --> 00:38:15.320
<v Speaker 4>a big one same problem, one key, uh two consumers.

673
00:38:16.119 --> 00:38:20.920
<v Speaker 4>They're sharing that data via mail, so they're establishing a

674
00:38:21.000 --> 00:38:24.480
<v Speaker 4>protocol with email of saying listen, you will not surpass

675
00:38:24.559 --> 00:38:27.400
<v Speaker 4>that threshold and I will take and if we'll have

676
00:38:27.519 --> 00:38:30.039
<v Speaker 4>some kind of spillover, that will relate to you with

677
00:38:30.119 --> 00:38:32.559
<v Speaker 4>another email message saying listen, I've got some of that

678
00:38:32.639 --> 00:38:34.679
<v Speaker 4>quota left, so you can use it. This is the

679
00:38:34.679 --> 00:38:37.280
<v Speaker 4>way that it works these days. I mean not these

680
00:38:37.320 --> 00:38:42.039
<v Speaker 4>days it works for companies are not having that infrastructure mindset.

681
00:38:42.679 --> 00:38:44.599
<v Speaker 4>It should it should be an architecture. I mean, this

682
00:38:44.679 --> 00:38:48.400
<v Speaker 4>is what you're trying to advocate out there. So yeah,

683
00:38:48.440 --> 00:38:50.920
<v Speaker 4>it can it can go. It can go rogue and

684
00:38:51.360 --> 00:38:52.599
<v Speaker 4>worse pretty fast.

685
00:38:53.199 --> 00:38:57.880
<v Speaker 1>I like the idea of issuing sub keys. That's pretty

686
00:38:57.920 --> 00:39:01.480
<v Speaker 1>cool because it is very I don't I would, I

687
00:39:01.480 --> 00:39:03.239
<v Speaker 1>don't know if the commons right word. But it's not

688
00:39:03.360 --> 00:39:07.880
<v Speaker 1>unusual to see where you need to connect to the

689
00:39:07.960 --> 00:39:11.639
<v Speaker 1>production grade API service to get the quality of data

690
00:39:11.639 --> 00:39:13.599
<v Speaker 1>that you need. And so then you have a scenario

691
00:39:13.679 --> 00:39:19.639
<v Speaker 1>where you have a dev application that they load test it,

692
00:39:20.199 --> 00:39:23.599
<v Speaker 1>blue out your quota and now prod's dead for that.

693
00:39:25.039 --> 00:39:30.039
<v Speaker 4>If I had if I had a nickel, I had

694
00:39:30.039 --> 00:39:32.920
<v Speaker 4>a few nickels, right, I want to want to over exaggerate,

695
00:39:33.000 --> 00:39:35.480
<v Speaker 4>but uh, yeah, completely agree with you.

696
00:39:35.760 --> 00:39:38.000
<v Speaker 3>Yeah, I mean it's sort of ridiculous that these things exist, though,

697
00:39:38.039 --> 00:39:39.960
<v Speaker 3>Like I would really like, Okay, you know, don't have

698
00:39:40.000 --> 00:39:43.400
<v Speaker 3>to think about that. PROD and non PROD have different

699
00:39:43.480 --> 00:39:47.760
<v Speaker 3>keys for different universes, and uh, there's no way that

700
00:39:47.800 --> 00:39:49.280
<v Speaker 3>you could you could have a problem there and you

701
00:39:49.280 --> 00:39:52.239
<v Speaker 3>would never need to share keys between different consumers because

702
00:39:52.239 --> 00:39:54.760
<v Speaker 3>each consumer has their own key which has their own

703
00:39:54.920 --> 00:39:59.079
<v Speaker 3>individual permissions there. Like that seems so table stakes to me.

704
00:40:00.119 --> 00:40:03.599
<v Speaker 3>But I think I'm heavily influenced here because you know,

705
00:40:03.639 --> 00:40:05.760
<v Speaker 3>we offer like API keys as a service within our

706
00:40:05.800 --> 00:40:10.119
<v Speaker 3>own product, and I know not everyone's using it. Like

707
00:40:10.199 --> 00:40:11.920
<v Speaker 3>I wish I could say, oh yeah, everyone's using everyone

708
00:40:11.920 --> 00:40:14.159
<v Speaker 3>in the world using our products, so they have API

709
00:40:14.239 --> 00:40:16.039
<v Speaker 3>keys as a service, you know, out of the box.

710
00:40:16.039 --> 00:40:18.800
<v Speaker 3>But they're not like and these APIs like they're made.

711
00:40:18.800 --> 00:40:22.320
<v Speaker 3>As you said, every industry has some technology which there's

712
00:40:22.320 --> 00:40:26.440
<v Speaker 3>some way along the technology adoption curve for really API

713
00:40:26.559 --> 00:40:29.920
<v Speaker 3>understanding like lax documentation or not even using JSON or

714
00:40:30.519 --> 00:40:33.519
<v Speaker 3>binary format like compressed binary format to communicate, but they're

715
00:40:33.599 --> 00:40:38.519
<v Speaker 3>using XML or SOAP or something else more ridiculous, just

716
00:40:38.559 --> 00:40:41.159
<v Speaker 3>really unfortunately. I want to go back to under the

717
00:40:41.239 --> 00:40:45.199
<v Speaker 3>rock that I you know, maybe live on der where

718
00:40:45.199 --> 00:40:47.400
<v Speaker 3>it's a little bit nicer, where people aren't doing this.

719
00:40:48.960 --> 00:40:50.199
<v Speaker 4>Yeah.

720
00:40:50.239 --> 00:40:54.920
<v Speaker 1>So, you, Warren, you brought up the chatbot idea, and

721
00:40:54.960 --> 00:40:57.639
<v Speaker 1>it made me think of the show prep notes that

722
00:40:57.679 --> 00:41:03.119
<v Speaker 1>we had prior to the show, and in there you've

723
00:41:03.159 --> 00:41:08.360
<v Speaker 1>got AI driven APIs. So can you elaborate on that

724
00:41:08.440 --> 00:41:11.559
<v Speaker 1>phrase because I'm super curious to learn more about that.

725
00:41:12.840 --> 00:41:14.719
<v Speaker 4>Yeah. So, first of all, I was looking at the

726
00:41:15.440 --> 00:41:19.519
<v Speaker 4>and the counter of the of the recordings that we started,

727
00:41:20.000 --> 00:41:22.599
<v Speaker 4>and it's minutes forty one since we brought up AI

728
00:41:22.719 --> 00:41:29.400
<v Speaker 4>for the first time, which is like, which is cool. Yeah,

729
00:41:29.679 --> 00:41:33.400
<v Speaker 4>I think that maybe like the way that that I

730
00:41:33.480 --> 00:41:39.840
<v Speaker 4>want to approach that topic is not necessarily AI APIs,

731
00:41:39.960 --> 00:41:44.679
<v Speaker 4>but the coupling that is now taking place and will

732
00:41:44.719 --> 00:41:48.199
<v Speaker 4>take place with companies trying to embed some kind of

733
00:41:48.199 --> 00:41:54.239
<v Speaker 4>an AI offering to them. So obviously, like the vast

734
00:41:54.239 --> 00:42:01.960
<v Speaker 4>majority of them will are and will integrate with aiapis.

735
00:42:02.079 --> 00:42:04.440
<v Speaker 4>I mean, you got a bunch of them these days

736
00:42:04.719 --> 00:42:09.159
<v Speaker 4>competing over cost and accuracy. And the thing is that

737
00:42:09.800 --> 00:42:13.639
<v Speaker 4>we can look at AI APIs like open AI and

738
00:42:13.960 --> 00:42:18.559
<v Speaker 4>Gemini and whatnot as a subset of the problem that

739
00:42:18.559 --> 00:42:20.599
<v Speaker 4>we've been talking about for the past forty minutes, which

740
00:42:20.639 --> 00:42:25.039
<v Speaker 4>is like API consumption problems. But if you were to

741
00:42:25.480 --> 00:42:28.599
<v Speaker 4>like dive a bit deeper, then we'll stand that even

742
00:42:28.639 --> 00:42:33.559
<v Speaker 4>though there are another set of APIs, there's like something

743
00:42:33.559 --> 00:42:37.639
<v Speaker 4>pretty unique to them. It's either the tokens that it's

744
00:42:37.679 --> 00:42:41.480
<v Speaker 4>the currency that you're using. So every API cod being

745
00:42:41.519 --> 00:42:43.960
<v Speaker 4>made with the prompt can be boiled down to a

746
00:42:44.039 --> 00:42:49.159
<v Speaker 4>number of tokens, which will correlate with costs. And this

747
00:42:49.239 --> 00:42:50.719
<v Speaker 4>is a problem on its own. I mean, how do

748
00:42:50.760 --> 00:42:55.119
<v Speaker 4>you keep track over the tokens being consumed? How do

749
00:42:55.159 --> 00:42:58.679
<v Speaker 4>you have active controls and regulation on API code based

750
00:42:58.719 --> 00:43:01.920
<v Speaker 4>on the number of tokens the consumed and used. So

751
00:43:01.960 --> 00:43:04.559
<v Speaker 4>this is like one aspect of it, and the second

752
00:43:04.559 --> 00:43:07.679
<v Speaker 4>of second of an aspect of it is security, which

753
00:43:07.719 --> 00:43:11.840
<v Speaker 4>is like we just I think stretching the surface. I mean,

754
00:43:12.280 --> 00:43:14.840
<v Speaker 4>how do you make sure that you're not abusing that

755
00:43:15.960 --> 00:43:19.679
<v Speaker 4>AI capabilities to extract something that you weren't meant to

756
00:43:19.719 --> 00:43:22.840
<v Speaker 4>extract if you're I mean, if there's a malicious actor.

757
00:43:23.119 --> 00:43:26.280
<v Speaker 4>How do you make sure that you're not like sending

758
00:43:26.519 --> 00:43:30.000
<v Speaker 4>over those API calls sensorive data that you weren't supposed

759
00:43:30.159 --> 00:43:34.960
<v Speaker 4>supposed to send. Those are like things that begins to

760
00:43:35.000 --> 00:43:38.400
<v Speaker 4>be pretty unique with AI APIs that companies need to

761
00:43:38.440 --> 00:43:41.400
<v Speaker 4>think upon. And I said that the last thing or

762
00:43:41.440 --> 00:43:44.440
<v Speaker 4>maybe like the third thing is cost because those are

763
00:43:44.480 --> 00:43:47.599
<v Speaker 4>cost the APIs. I mean you have to have active

764
00:43:47.679 --> 00:43:50.880
<v Speaker 4>controls and predictions on how much will it cost you

765
00:43:50.920 --> 00:43:53.199
<v Speaker 4>to consume those APIs, And then you need to do

766
00:43:53.280 --> 00:43:56.039
<v Speaker 4>like the second phase, which is okay, if that's a

767
00:43:56.119 --> 00:43:58.920
<v Speaker 4>cost the API, do I actually need to make that

768
00:43:59.000 --> 00:44:02.880
<v Speaker 4>API call to cheat GPT like to GPT four, or

769
00:44:02.960 --> 00:44:08.159
<v Speaker 4>maybe I can have it to maybe like a less

770
00:44:08.199 --> 00:44:13.320
<v Speaker 4>expensive API, maybe like open source type of APM, maybe

771
00:44:13.360 --> 00:44:15.920
<v Speaker 4>like hiding face or stuff like that. So a lot

772
00:44:15.920 --> 00:44:18.840
<v Speaker 4>of consideration that needs to take place, which pretty unique

773
00:44:18.880 --> 00:44:22.079
<v Speaker 4>to AI. And you need to regulate that traffic as

774
00:44:22.159 --> 00:44:24.639
<v Speaker 4>you need to regulate it with other APIs out there.

775
00:44:25.840 --> 00:44:27.639
<v Speaker 4>And I think that this is like the next phase

776
00:44:27.679 --> 00:44:31.920
<v Speaker 4>of AI and APIs and the problems that associated with

777
00:44:31.960 --> 00:44:33.679
<v Speaker 4>them and will only grow over time.

778
00:44:34.440 --> 00:44:36.480
<v Speaker 3>I think you're underselling it here actually a little bit.

779
00:44:36.519 --> 00:44:38.360
<v Speaker 3>If I think about it just a little bit longer.

780
00:44:38.679 --> 00:44:43.199
<v Speaker 3>You actually have the capability of altering a hypothetical system

781
00:44:43.320 --> 00:44:49.480
<v Speaker 3>prompt to restrict the responses back from AI enabled APIs,

782
00:44:49.519 --> 00:44:55.280
<v Speaker 3>like hey, you know, prefects, whatever the prompt is that's

783
00:44:55.320 --> 00:44:58.079
<v Speaker 3>being sent with, and your response should be less than

784
00:44:58.119 --> 00:45:01.920
<v Speaker 3>one hundred characters or a hundred tokens long. And then

785
00:45:01.960 --> 00:45:05.480
<v Speaker 3>you're sort of guaranteeing that extra security in there, which

786
00:45:05.519 --> 00:45:09.400
<v Speaker 3>is something which isn't really necessary with non AI enabled

787
00:45:09.440 --> 00:45:11.480
<v Speaker 3>ones where they don't usually count per tokens.

788
00:45:11.480 --> 00:45:13.800
<v Speaker 2>It's usually maybe it's by data.

789
00:45:13.559 --> 00:45:16.760
<v Speaker 3>Out, which isn't so common, but for sure way more

790
00:45:16.760 --> 00:45:17.840
<v Speaker 3>common in the I space.

791
00:45:18.599 --> 00:45:22.559
<v Speaker 4>Completely agreeing with you. Yeah, and you can also talk

792
00:45:22.559 --> 00:45:27.280
<v Speaker 4>about hallucinations and stuff that really lacks sicknesses of AI

793
00:45:28.519 --> 00:45:30.559
<v Speaker 4>APIs on their own and how you want to deal

794
00:45:30.599 --> 00:45:32.679
<v Speaker 4>with it from the application that I mean, from the

795
00:45:32.719 --> 00:45:36.800
<v Speaker 4>API calls perspective. So that's lack just the beginner of things.

796
00:45:37.360 --> 00:45:40.559
<v Speaker 4>All we know that if you had to, if you

797
00:45:40.639 --> 00:45:44.679
<v Speaker 4>had an infrastructure that will give you controls over requesting responses,

798
00:45:45.360 --> 00:45:49.559
<v Speaker 4>and you can see that full visibility including the payload,

799
00:45:49.760 --> 00:45:52.840
<v Speaker 4>which within the payload before it's been improveted, you can

800
00:45:52.840 --> 00:45:56.239
<v Speaker 4>see the actual prompt and everything. Then you can have

801
00:45:56.679 --> 00:45:59.800
<v Speaker 4>smart decisions that can take place from a security standpoint

802
00:45:59.800 --> 00:46:03.440
<v Speaker 4>of view, you from catching a standpoint of view, you know,

803
00:46:03.800 --> 00:46:08.400
<v Speaker 4>usage bay pattern stuff. So yeah, that's like another aspect

804
00:46:08.400 --> 00:46:08.599
<v Speaker 4>to it.

805
00:46:08.920 --> 00:46:15.320
<v Speaker 1>Yeah, that's crazy because when using uh an ai tech

806
00:46:15.440 --> 00:46:19.480
<v Speaker 1>service like that, the scope of what you could send

807
00:46:19.559 --> 00:46:24.280
<v Speaker 1>that is just limitless. And since there's direct costs associated

808
00:46:24.280 --> 00:46:29.239
<v Speaker 1>with that, that's a whole new budgeting paradigm of evaluating

809
00:46:29.320 --> 00:46:32.480
<v Speaker 1>is this the right use of this API or or

810
00:46:32.519 --> 00:46:34.840
<v Speaker 1>should we do were doing something different there?

811
00:46:35.679 --> 00:46:42.800
<v Speaker 4>Exactly. There's an ongoing debate whether over time you will

812
00:46:42.840 --> 00:46:45.639
<v Speaker 4>need to shift between AI A PI, so let's say

813
00:46:45.760 --> 00:46:50.840
<v Speaker 4>Gemini and open AI and Mistral because of accuracy and costs,

814
00:46:52.000 --> 00:46:54.079
<v Speaker 4>you know, and based on your business logic, you will

815
00:46:54.079 --> 00:46:58.320
<v Speaker 4>decide for those apichos, I want to have them vieah

816
00:46:58.679 --> 00:47:01.239
<v Speaker 4>Opening Eye because it will be less expensive or maybe

817
00:47:01.320 --> 00:47:04.920
<v Speaker 4>more accurate or the other alternative. This is like one

818
00:47:04.960 --> 00:47:09.039
<v Speaker 4>aspect that maybe will unfold over time. But the other

819
00:47:09.559 --> 00:47:14.639
<v Speaker 4>claim is that actually those AI APIs will converge and

820
00:47:15.920 --> 00:47:18.480
<v Speaker 4>the best, like the big players out there, will kind

821
00:47:18.480 --> 00:47:22.760
<v Speaker 4>of even out in terms of accuracy and cost, and

822
00:47:22.800 --> 00:47:24.719
<v Speaker 4>then the only player that you have to play is

823
00:47:24.760 --> 00:47:27.480
<v Speaker 4>with the niche. AI APIs those are that has been

824
00:47:27.519 --> 00:47:30.599
<v Speaker 4>trained on a specific model. They will give you that

825
00:47:30.960 --> 00:47:35.039
<v Speaker 4>fine brained offering to it. As I said, like, it's

826
00:47:35.039 --> 00:47:39.119
<v Speaker 4>still the early days. We're not none of us know

827
00:47:39.280 --> 00:47:42.039
<v Speaker 4>at that point of time what will be the way

828
00:47:42.079 --> 00:47:44.840
<v Speaker 4>that companies will consume AI APIs at scale. All we

829
00:47:44.960 --> 00:47:48.639
<v Speaker 4>know is that they will consume it at scale. They

830
00:47:48.679 --> 00:47:51.880
<v Speaker 4>will have to regulate the traffic, have proper controls, see

831
00:47:51.880 --> 00:47:56.000
<v Speaker 4>the prompt take actions accordingly, have visibility. So there's like

832
00:47:56.079 --> 00:47:58.719
<v Speaker 4>a lot of things to be unfold. I think over

833
00:47:58.800 --> 00:48:03.440
<v Speaker 4>time and I'll spark. Another thing here is that we're apatam.

834
00:48:03.440 --> 00:48:07.559
<v Speaker 4>Now we've been talking about direct consumption of AI. I

835
00:48:07.559 --> 00:48:11.599
<v Speaker 4>mean you're making some kind of a call and that

836
00:48:11.920 --> 00:48:15.199
<v Speaker 4>has been streamed as an API called to to opening

837
00:48:15.280 --> 00:48:18.519
<v Speaker 4>up for example. But the next phase that people were

838
00:48:18.559 --> 00:48:22.480
<v Speaker 4>talking about and just starting to you know, unravel is

839
00:48:22.639 --> 00:48:27.559
<v Speaker 4>those AI agents, which means that an agent will be

840
00:48:27.599 --> 00:48:31.480
<v Speaker 4>able to make other API calls based on IS integrations

841
00:48:31.519 --> 00:48:34.880
<v Speaker 4>with other systems that you have within the organization. So

842
00:48:34.960 --> 00:48:38.800
<v Speaker 4>that AI agent will spark, like propagate a lot of

843
00:48:38.840 --> 00:48:42.960
<v Speaker 4>API calls from other API integrations. Think about the sheer

844
00:48:42.960 --> 00:48:45.760
<v Speaker 4>amount of API traffic that will be sent via that

845
00:48:47.079 --> 00:48:50.440
<v Speaker 4>uncontrolled AI agent, that component that is not even like

846
00:48:50.679 --> 00:48:53.360
<v Speaker 4>a human. This is like something that embedded within your

847
00:48:53.480 --> 00:48:56.360
<v Speaker 4>own product, and now it was making all of those

848
00:48:56.400 --> 00:48:59.199
<v Speaker 4>API calls, connecting so many places, making those I do

849
00:48:59.239 --> 00:49:04.000
<v Speaker 4>you keep tracking it? So this is like another I

850
00:49:04.000 --> 00:49:07.039
<v Speaker 4>think challenge on its own that will unfold over time.

851
00:49:07.599 --> 00:49:11.039
<v Speaker 3>I mean, I think part of the struggle here is

852
00:49:11.079 --> 00:49:15.119
<v Speaker 3>the value maybe not so clear, and so by the

853
00:49:15.119 --> 00:49:19.480
<v Speaker 3>companies offering AIS as a service or APIs that give

854
00:49:19.519 --> 00:49:22.400
<v Speaker 3>access to an AI as a service because otherwise they

855
00:49:22.400 --> 00:49:26.000
<v Speaker 3>probably would charge by value and not by tokens. And

856
00:49:26.039 --> 00:49:27.639
<v Speaker 3>then I think we'll get to a better state. But

857
00:49:27.880 --> 00:49:31.039
<v Speaker 3>we've already gotten to the point where niches have popped up,

858
00:49:31.639 --> 00:49:35.000
<v Speaker 3>things like sentiment analysis or image generation or so like.

859
00:49:35.079 --> 00:49:39.159
<v Speaker 3>There are already this case where a single prompt may

860
00:49:39.599 --> 00:49:43.400
<v Speaker 3>focus going into a different direction based off of whatever

861
00:49:43.400 --> 00:49:44.840
<v Speaker 3>the sort of data that we're looking for. So I

862
00:49:44.880 --> 00:49:49.039
<v Speaker 3>think both of your hypotheses are It's not a duality.

863
00:49:49.039 --> 00:49:51.559
<v Speaker 3>Both of them are true. We'll get niches of AIS

864
00:49:52.079 --> 00:49:54.000
<v Speaker 3>of having to select the appropriate model at the right

865
00:49:54.039 --> 00:49:56.559
<v Speaker 3>time depending on the type of data that you're looking for.

866
00:49:56.840 --> 00:49:59.440
<v Speaker 3>But we're already at the point. I think of the

867
00:49:59.480 --> 00:50:03.760
<v Speaker 3>other fact as well, where individual companies are being more commoditized,

868
00:50:03.800 --> 00:50:05.400
<v Speaker 3>like you like, oh, I don't care if I use

869
00:50:05.440 --> 00:50:08.559
<v Speaker 3>Gemini or Opening Eye or Anthropics Claude model, like they're

870
00:50:08.599 --> 00:50:11.400
<v Speaker 3>all like, you know, one's better than other.

871
00:50:11.519 --> 00:50:11.719
<v Speaker 2>May be.

872
00:50:12.079 --> 00:50:14.239
<v Speaker 3>I think those companies that have the most money, though,

873
00:50:14.320 --> 00:50:17.599
<v Speaker 3>will be the ones that go forth and just do

874
00:50:17.679 --> 00:50:20.199
<v Speaker 3>the Aw's better Rock thing, which is we're just going

875
00:50:20.280 --> 00:50:23.119
<v Speaker 3>to call all the models from every company at once

876
00:50:23.519 --> 00:50:26.079
<v Speaker 3>and use it to compare the results, because it offers

877
00:50:26.119 --> 00:50:27.320
<v Speaker 3>a couple of different strategies.

878
00:50:27.320 --> 00:50:27.599
<v Speaker 2>Actually.

879
00:50:27.639 --> 00:50:30.079
<v Speaker 3>The first one is you know that the result is

880
00:50:30.159 --> 00:50:33.320
<v Speaker 3>sort of higher probability to be right. The second one

881
00:50:33.440 --> 00:50:36.000
<v Speaker 3>is that if one of the models has a security vulnerability,

882
00:50:36.239 --> 00:50:39.280
<v Speaker 3>the other ones will actually refuse to return the same answer,

883
00:50:39.519 --> 00:50:41.840
<v Speaker 3>so you'll know that there's a problem with the request

884
00:50:41.920 --> 00:50:44.039
<v Speaker 3>of the prompt that's gone out there. So if you're

885
00:50:44.039 --> 00:50:47.880
<v Speaker 3>just passing along the colors, you know, a data entry.

886
00:50:48.079 --> 00:50:49.440
<v Speaker 2>But I think positioning.

887
00:50:48.960 --> 00:50:51.760
<v Speaker 3>Yourself in this in this spot here does have a

888
00:50:51.840 --> 00:50:55.679
<v Speaker 3>huge sort of untapped security aspect that I imagine today

889
00:50:55.719 --> 00:50:58.719
<v Speaker 3>people may not even really be thinking about, but they

890
00:50:58.719 --> 00:50:59.119
<v Speaker 3>should be.

891
00:51:00.440 --> 00:51:06.119
<v Speaker 4>Yeah, an interesting perspective. What you said out there pretty cool.

892
00:51:06.199 --> 00:51:08.360
<v Speaker 4>I mean I'm assuming that not of the not all

893
00:51:08.400 --> 00:51:12.280
<v Speaker 4>companies will have the ability to just make a course

894
00:51:12.320 --> 00:51:15.840
<v Speaker 4>to every API provider out there, But that's interesting. This

895
00:51:15.840 --> 00:51:18.000
<v Speaker 4>This is also a way to, i think, to battle

896
00:51:18.039 --> 00:51:20.480
<v Speaker 4>with hallucination in the way I mean take the answer

897
00:51:20.519 --> 00:51:25.760
<v Speaker 4>of one model and then round the same like same

898
00:51:25.800 --> 00:51:28.039
<v Speaker 4>thing on top of the other model and compare between them.

899
00:51:28.360 --> 00:51:30.199
<v Speaker 3>I mean, if you're interested about this topic, there's a

900
00:51:30.199 --> 00:51:35.480
<v Speaker 3>great GitHub repository that was created by Remy McCarthy and

901
00:51:35.880 --> 00:51:39.639
<v Speaker 3>Clinton Gibbler of a TLDR where they went through like

902
00:51:39.679 --> 00:51:43.280
<v Speaker 3>fifty different AI related papers, recent ones about how to

903
00:51:43.320 --> 00:51:47.039
<v Speaker 3>deal with problem of the am models and real strategy

904
00:51:47.119 --> 00:51:49.119
<v Speaker 3>is take the output from the model and pass it

905
00:51:49.320 --> 00:51:51.039
<v Speaker 3>to the input of another model and say, hey, like

906
00:51:51.079 --> 00:51:54.039
<v Speaker 3>regenerate the prompt and do this cycle or you know

907
00:51:54.239 --> 00:51:57.199
<v Speaker 3>saying you know, split the the prompt into two pieces

908
00:51:57.360 --> 00:51:59.679
<v Speaker 3>and run it against different models and then combining the result.

909
00:51:59.719 --> 00:52:02.679
<v Speaker 3>And you do multiple of these things over and over again,

910
00:52:03.000 --> 00:52:06.679
<v Speaker 3>and it sort of eliminates the possibility of malicious actor.

911
00:52:07.360 --> 00:52:09.400
<v Speaker 3>So like, if this is an interesting topic, like there's

912
00:52:09.440 --> 00:52:11.440
<v Speaker 3>there there's so many of these are like wow, you

913
00:52:11.480 --> 00:52:13.639
<v Speaker 3>could really be doing a lot of interesting things in

914
00:52:13.679 --> 00:52:14.119
<v Speaker 3>this space.

915
00:52:14.679 --> 00:52:16.960
<v Speaker 4>That's really cool. Yeah, it is truly interesting.

916
00:52:18.199 --> 00:52:19.719
<v Speaker 1>That's going deep down the rabbit hole.

917
00:52:22.679 --> 00:52:23.800
<v Speaker 2>I gonna go deep down there.

918
00:52:23.840 --> 00:52:27.639
<v Speaker 3>There's this article that came out that said that still

919
00:52:27.760 --> 00:52:30.559
<v Speaker 3>no companies are making money from AI in any way,

920
00:52:30.880 --> 00:52:33.519
<v Speaker 3>shape or form other than I guess in Nvidia right

921
00:52:33.559 --> 00:52:34.599
<v Speaker 3>for selling the shovels.

922
00:52:38.079 --> 00:52:41.239
<v Speaker 4>Yes, I think that every time that I'm speaking about

923
00:52:41.360 --> 00:52:44.320
<v Speaker 4>like AI, AI, A P I is the future of

924
00:52:44.400 --> 00:52:48.320
<v Speaker 4>it it all. Eventually it will sound like a Bacon

925
00:52:48.400 --> 00:52:53.320
<v Speaker 4>Morphy episode along the way, and that's what I'm saying, Like, Okay,

926
00:52:53.360 --> 00:52:55.960
<v Speaker 4>I gotta unfold, like I gotta go back, I gotta

927
00:52:55.960 --> 00:52:56.400
<v Speaker 4>go back.

928
00:52:56.679 --> 00:52:58.760
<v Speaker 3>I mean basically, there was that one episode where it

929
00:52:58.800 --> 00:53:01.159
<v Speaker 3>was like the story worry within the story with the

930
00:53:01.199 --> 00:53:03.039
<v Speaker 3>train dude, and the end of it was like a

931
00:53:03.079 --> 00:53:04.960
<v Speaker 3>heist and he's like, that's what I want to do

932
00:53:05.039 --> 00:53:06.480
<v Speaker 3>to think, That's what I want to do to think,

933
00:53:06.519 --> 00:53:08.639
<v Speaker 3>and they were like just stuck at an infinite cycle here.

934
00:53:08.760 --> 00:53:10.599
<v Speaker 2>That's that's for sure where we're going.

935
00:53:13.679 --> 00:53:19.320
<v Speaker 4>Exactly unsubscribe. I'm one off.

936
00:53:23.199 --> 00:53:25.960
<v Speaker 1>So I want to shift topics here real quick. Let's

937
00:53:25.960 --> 00:53:26.800
<v Speaker 1>talk about running.

938
00:53:28.280 --> 00:53:30.760
<v Speaker 4>Let's stuck about running. All right, let's do it.

939
00:53:31.280 --> 00:53:32.920
<v Speaker 1>Yeah, so I take your runner.

940
00:53:34.079 --> 00:53:37.000
<v Speaker 4>I am not a pro one, but it's something I've

941
00:53:37.000 --> 00:53:41.599
<v Speaker 4>been doing for since since adolescence, right.

942
00:53:41.480 --> 00:53:46.480
<v Speaker 1>On, Like long distance, you have a specialty, favorite thing

943
00:53:46.519 --> 00:53:46.719
<v Speaker 1>to do.

944
00:53:48.360 --> 00:53:50.360
<v Speaker 4>So I think I'm trying to keep the casual. I've

945
00:53:50.360 --> 00:53:52.559
<v Speaker 4>been running like as much as I can, like two

946
00:53:52.599 --> 00:53:56.119
<v Speaker 4>or three times a week and usually, so I'm going

947
00:53:56.199 --> 00:53:58.480
<v Speaker 4>to go with the metric system. I can't relate it

948
00:53:58.519 --> 00:54:02.599
<v Speaker 4>to miles fair enough, apologies and advanced to all of

949
00:54:02.639 --> 00:54:07.119
<v Speaker 4>our audience. I don't apologize, but it's like between ten

950
00:54:07.199 --> 00:54:12.679
<v Speaker 4>to fifteen and Kate. So yeah, this is like a

951
00:54:12.719 --> 00:54:16.400
<v Speaker 4>way to clean your your mind and find teeing yourself

952
00:54:16.400 --> 00:54:20.559
<v Speaker 4>and just like you know, really stress something I've been

953
00:54:20.559 --> 00:54:22.360
<v Speaker 4>doing for a lot of time. It's like my own

954
00:54:22.400 --> 00:54:25.000
<v Speaker 4>type of meditation. Yeah.

955
00:54:25.320 --> 00:54:28.119
<v Speaker 1>I'm glad you went there because I did an experiment

956
00:54:28.239 --> 00:54:30.920
<v Speaker 1>last year with running and that was one of the

957
00:54:30.960 --> 00:54:36.480
<v Speaker 1>big unexpected learnings I had is that running really is meditation.

958
00:54:38.280 --> 00:54:40.159
<v Speaker 1>And when I when I first started running, you know,

959
00:54:40.280 --> 00:54:43.199
<v Speaker 1>I had music going and stuff, and then over time

960
00:54:43.280 --> 00:54:48.400
<v Speaker 1>I just ditched everything because for two reasons. One because

961
00:54:48.920 --> 00:54:53.039
<v Speaker 1>running long distance running was such a meditative experience that

962
00:54:54.199 --> 00:54:57.679
<v Speaker 1>whenever you got done, it was like, wow, I feel

963
00:54:57.719 --> 00:55:01.920
<v Speaker 1>so much better despite being physically hired. But the other

964
00:55:02.119 --> 00:55:04.360
<v Speaker 1>thing I learned was like, there's actually a lot to

965
00:55:04.440 --> 00:55:08.079
<v Speaker 1>keep track of while you're running. You know, you're focused

966
00:55:08.119 --> 00:55:11.199
<v Speaker 1>on what's my run cadence? Look like, where am I

967
00:55:11.320 --> 00:55:14.559
<v Speaker 1>landing on my feet? Is my is my stride? Right?

968
00:55:14.719 --> 00:55:17.719
<v Speaker 1>What's my respiratory rate? You know, and there's so much,

969
00:55:17.760 --> 00:55:20.000
<v Speaker 1>so many things that you need to focus on to

970
00:55:20.039 --> 00:55:22.920
<v Speaker 1>do this effectively. That if you have music playing as

971
00:55:22.960 --> 00:55:27.760
<v Speaker 1>a distraction, then you you're you're running quality suffers from

972
00:55:27.800 --> 00:55:30.360
<v Speaker 1>it as well as you don't get that great meditative

973
00:55:30.400 --> 00:55:31.360
<v Speaker 1>experience out of it.

974
00:55:32.280 --> 00:55:35.320
<v Speaker 2>I agree, Yeah, sorry, go ahead.

975
00:55:35.320 --> 00:55:37.599
<v Speaker 3>Sorry the you know, I used to do this and

976
00:55:37.760 --> 00:55:40.639
<v Speaker 3>I had the arran thoughts like that would be like,

977
00:55:40.719 --> 00:55:43.280
<v Speaker 3>oh oh no, like there is this bug in production

978
00:55:43.480 --> 00:55:46.519
<v Speaker 3>somewhere that I would like, like I wrote code that

979
00:55:46.599 --> 00:55:48.639
<v Speaker 3>you know is a problem, or I just thought of

980
00:55:48.679 --> 00:55:50.480
<v Speaker 3>this thing that I have to like I have to

981
00:55:50.480 --> 00:55:53.159
<v Speaker 3>write it down, Like I'd just be like an hour later,

982
00:55:53.199 --> 00:55:55.000
<v Speaker 3>I'd be like, Okay, what was that thing that I

983
00:55:55.440 --> 00:55:57.199
<v Speaker 3>figured out while I was meditating?

984
00:55:57.639 --> 00:55:58.800
<v Speaker 2>Uh, you know, while running?

985
00:55:58.840 --> 00:56:01.079
<v Speaker 3>And it was like a huge problem and I never

986
00:56:01.119 --> 00:56:02.480
<v Speaker 3>really really got over that.

987
00:56:03.800 --> 00:56:06.039
<v Speaker 4>So I think that if you were to multiply the

988
00:56:06.119 --> 00:56:09.639
<v Speaker 4>duration of your run it was you, you will go

989
00:56:09.760 --> 00:56:12.800
<v Speaker 4>past that. What was what was I thinking about? And

990
00:56:12.840 --> 00:56:15.280
<v Speaker 4>it's like it doesn't matter. I mean everything is a

991
00:56:15.320 --> 00:56:19.920
<v Speaker 4>federal in life. I mean, I mean it doesn't really matter.

992
00:56:20.000 --> 00:56:27.039
<v Speaker 4>I mean it's okay exactly. Yeah, So I know, like

993
00:56:27.239 --> 00:56:30.599
<v Speaker 4>I want to. I think that's the right time to

994
00:56:30.679 --> 00:56:36.000
<v Speaker 4>surface it that you're saying. Like usually in your episodes,

995
00:56:37.400 --> 00:56:40.480
<v Speaker 4>the person that it's making is being interviewed as some

996
00:56:40.599 --> 00:56:43.239
<v Speaker 4>kind of recommendation to make, And I thought about what

997
00:56:43.280 --> 00:56:46.039
<v Speaker 4>I want to want to recommend, and that's this. There's

998
00:56:46.119 --> 00:56:48.920
<v Speaker 4>this book that I've read a few years ago, one

999
00:56:48.920 --> 00:56:53.119
<v Speaker 4>of my favorites. It's called bon Bone to one right,

1000
00:56:53.239 --> 00:56:55.159
<v Speaker 4>and it talks have you heard about this one?

1001
00:56:55.719 --> 00:56:57.639
<v Speaker 1>I've read this one is such a great book.

1002
00:56:58.239 --> 00:57:00.800
<v Speaker 4>I love it. You heard about it? Robin?

1003
00:57:01.920 --> 00:57:02.000
<v Speaker 3>No?

1004
00:57:02.159 --> 00:57:05.559
<v Speaker 4>Actually, so this this, dude, it's like an actual story.

1005
00:57:05.599 --> 00:57:09.239
<v Speaker 4>It's not something fictional. It's fictional. It's not science fiction.

1006
00:57:10.760 --> 00:57:13.599
<v Speaker 4>He is pained by running, He want to gave up

1007
00:57:13.639 --> 00:57:15.800
<v Speaker 4>on that is a journalist and then he heard about

1008
00:57:15.800 --> 00:57:20.679
<v Speaker 4>this tribe in the in Mexico in Mexico, in rural Mexico,

1009
00:57:20.960 --> 00:57:23.840
<v Speaker 4>that they're running the long distance miles. I mean as

1010
00:57:23.840 --> 00:57:25.840
<v Speaker 4>a way of living. They don't have cars. They're just

1011
00:57:25.960 --> 00:57:28.599
<v Speaker 4>running for a living. And it goes out to this

1012
00:57:28.880 --> 00:57:32.000
<v Speaker 4>to this tribe and he like discovers that they're the

1013
00:57:32.719 --> 00:57:36.800
<v Speaker 4>ultimate ultra marathon runners. I mean they can run for

1014
00:57:37.039 --> 00:57:39.960
<v Speaker 4>miles over miles without getting tired. There actually can beat

1015
00:57:40.280 --> 00:57:45.400
<v Speaker 4>the vast majority of the pro ultramarathon runners. And then

1016
00:57:45.599 --> 00:57:49.239
<v Speaker 4>is investigated over time you understand that like people are

1017
00:57:49.239 --> 00:57:52.840
<v Speaker 4>actually born to run, I mean one of the old

1018
00:57:52.880 --> 00:57:55.800
<v Speaker 4>methods of hunting. And he founds like a tribe that

1019
00:57:55.920 --> 00:58:00.480
<v Speaker 4>actually still doing it in in Africa. They're running until

1020
00:58:00.519 --> 00:58:05.000
<v Speaker 4>they're like until that the cattle or the target is

1021
00:58:05.039 --> 00:58:09.639
<v Speaker 4>being you know, exhausted. Because humans as opposed to other

1022
00:58:10.239 --> 00:58:13.960
<v Speaker 4>most of the mammals can really have endurance over time

1023
00:58:14.000 --> 00:58:17.599
<v Speaker 4>because they have sweats so they can ventilate everything. Most

1024
00:58:17.639 --> 00:58:21.360
<v Speaker 4>animals will have to breathe to do so, and it's

1025
00:58:21.400 --> 00:58:24.920
<v Speaker 4>like breathe per gallop because there are four legged animals,

1026
00:58:25.159 --> 00:58:28.320
<v Speaker 4>so they can outpace you at any time. But eventually,

1027
00:58:28.840 --> 00:58:32.920
<v Speaker 4>like fifty k of running, they will crash down being

1028
00:58:32.920 --> 00:58:35.559
<v Speaker 4>exhausted and this is where you're going to stick your ar,

1029
00:58:36.199 --> 00:58:40.519
<v Speaker 4>you know, sphear and take take me down back home.

1030
00:58:40.719 --> 00:58:44.280
<v Speaker 4>So kind of saying that, like at the gist of things,

1031
00:58:44.400 --> 00:58:48.320
<v Speaker 4>people are born to run for long distance runners in

1032
00:58:48.440 --> 00:58:51.920
<v Speaker 4>our anatomy, and we just forget about it along the

1033
00:58:52.760 --> 00:58:56.440
<v Speaker 4>you know, over the course of years. Yeah.

1034
00:58:56.559 --> 00:59:00.519
<v Speaker 1>I really like that format of book because the author

1035
00:59:00.679 --> 00:59:03.079
<v Speaker 1>and I can't remember the author's name, but the way

1036
00:59:03.119 --> 00:59:06.840
<v Speaker 1>they broke the book up was it's an entertaining story

1037
00:59:07.199 --> 00:59:10.079
<v Speaker 1>in itself, but then they would break up the sections

1038
00:59:10.079 --> 00:59:14.079
<v Speaker 1>of the story and go into the science of why

1039
00:59:14.159 --> 00:59:18.199
<v Speaker 1>that part of the story was true or how that

1040
00:59:18.239 --> 00:59:20.920
<v Speaker 1>part of the story works. And so the book would

1041
00:59:20.920 --> 00:59:24.679
<v Speaker 1>switch back and forth between here's like an entertaining section

1042
00:59:24.719 --> 00:59:27.719
<v Speaker 1>of the story, here's the science behind that, here's the

1043
00:59:27.760 --> 00:59:29.880
<v Speaker 1>next part of the story, here's the science behind that.

1044
00:59:30.239 --> 00:59:33.159
<v Speaker 1>And so it was both entertaining and educational at the

1045
00:59:33.159 --> 00:59:35.920
<v Speaker 1>same time and just a fascinating read.

1046
00:59:37.039 --> 00:59:40.079
<v Speaker 4>Completely agree with you. By the way, this is the

1047
00:59:40.119 --> 00:59:42.440
<v Speaker 4>book that sparked the barefoot.

1048
00:59:42.079 --> 00:59:47.480
<v Speaker 1>Running trend, right, so do you run barefoot?

1049
00:59:47.719 --> 00:59:52.559
<v Speaker 4>No way, I'm not of the trend. I'm just like

1050
00:59:52.599 --> 00:59:55.760
<v Speaker 4>talking about the trends, but I'm giving my nikes and

1051
00:59:55.800 --> 00:59:58.679
<v Speaker 4>I'm good to go. No, it's too painful to try

1052
00:59:58.760 --> 01:00:02.079
<v Speaker 4>to adapt to Breft trying for sure.

1053
01:00:03.840 --> 01:00:07.159
<v Speaker 1>Agreed. Agreed. Now that's that was a cool book if

1054
01:00:08.119 --> 01:00:10.159
<v Speaker 1>even if you're not interested in running. It's just a

1055
01:00:10.199 --> 01:00:16.519
<v Speaker 1>really cool story because it talks about you know, humans

1056
01:00:16.960 --> 01:00:20.079
<v Speaker 1>historically and and how we how we survived up until

1057
01:00:20.119 --> 01:00:23.719
<v Speaker 1>this point. And then there's just the educational takeaways as well.

1058
01:00:24.440 --> 01:00:24.960
<v Speaker 1>Cool pick.

1059
01:00:26.079 --> 01:00:28.320
<v Speaker 4>Thank you, m Warren.

1060
01:00:28.360 --> 01:00:29.719
<v Speaker 1>What'd you bring for a pick this week?

1061
01:00:30.280 --> 01:00:34.119
<v Speaker 3>My pick is I didn't have something relevant, so it's

1062
01:00:34.320 --> 01:00:38.280
<v Speaker 3>it's gonna be uh, definitely separate. It's a book again,

1063
01:00:38.320 --> 01:00:40.440
<v Speaker 3>because you know I I go through my whole book

1064
01:00:40.480 --> 01:00:44.639
<v Speaker 3>lest and it's never split The Difference by Chris Boss Yeah,

1065
01:00:45.440 --> 01:00:48.239
<v Speaker 3>uh yeah. I mean it sounds like it's a book

1066
01:00:48.239 --> 01:00:53.280
<v Speaker 3>about negotiation. Uh and I don't think that's accurate. I

1067
01:00:53.320 --> 01:00:57.039
<v Speaker 3>really like it as a mindset shift for when you

1068
01:00:57.199 --> 01:01:02.199
<v Speaker 3>think there are only two computating outcomes for a situation.

1069
01:01:03.559 --> 01:01:08.440
<v Speaker 2>I like this salary negotiation as an example. It's like if.

1070
01:01:08.280 --> 01:01:09.840
<v Speaker 3>You say, oh, you know this, I want this much

1071
01:01:09.840 --> 01:01:11.800
<v Speaker 3>money and someone else says no, like you know, we

1072
01:01:11.800 --> 01:01:14.840
<v Speaker 3>can only pay you that much. It's sort of a

1073
01:01:15.039 --> 01:01:18.639
<v Speaker 3>not a smart way to approach the conversation. Instead, you

1074
01:01:18.719 --> 01:01:23.159
<v Speaker 3>want to attach every extra dollar, for instance, in a

1075
01:01:23.199 --> 01:01:27.000
<v Speaker 3>salary negotiation, to something concrete, like I'm worth this much

1076
01:01:27.039 --> 01:01:30.400
<v Speaker 3>more because of my experience. You know this money. Number

1077
01:01:30.440 --> 01:01:32.519
<v Speaker 3>of years of experience is worth this much. This many

1078
01:01:32.760 --> 01:01:35.400
<v Speaker 3>more years is worth that much, And then you're sort

1079
01:01:35.400 --> 01:01:39.519
<v Speaker 3>of agreeing or disagreeing about the relationship between something concrete

1080
01:01:39.840 --> 01:01:43.639
<v Speaker 3>and the money in a salary negotiation rather than arbitrary like, oh,

1081
01:01:43.679 --> 01:01:46.519
<v Speaker 3>you know, let's just throw out arbitrary numbers. I think

1082
01:01:46.559 --> 01:01:49.519
<v Speaker 3>that's really important because it's really gotten me to shift

1083
01:01:49.519 --> 01:01:51.880
<v Speaker 3>my focus when I feel like I may be in

1084
01:01:51.920 --> 01:01:55.719
<v Speaker 3>a negotiation situation about what we're actually talking about and

1085
01:01:55.760 --> 01:01:58.920
<v Speaker 3>where my value is personally or where the value.

1086
01:01:58.719 --> 01:01:59.639
<v Speaker 2>Doing something is.

1087
01:02:00.239 --> 01:02:04.199
<v Speaker 3>Especially like evaluating software products comes up a lot. It

1088
01:02:04.360 --> 01:02:06.199
<v Speaker 3>can be very difficult to evaluate, you know, which ones

1089
01:02:06.239 --> 01:02:09.840
<v Speaker 3>we want to use, which ones are good, And if

1090
01:02:09.880 --> 01:02:11.639
<v Speaker 3>people just get into a conversation of like, oh this

1091
01:02:11.679 --> 01:02:13.400
<v Speaker 3>one's better, you know, do this and not do that,

1092
01:02:13.599 --> 01:02:15.480
<v Speaker 3>it doesn't really come out that well. But if you're

1093
01:02:15.519 --> 01:02:18.599
<v Speaker 3>able to evaluate, okay, we will do that, if this

1094
01:02:18.880 --> 01:02:22.119
<v Speaker 3>or if we need that, it really has the extra mindset,

1095
01:02:22.239 --> 01:02:24.239
<v Speaker 3>and I think this book really helped me get there.

1096
01:02:26.000 --> 01:02:29.599
<v Speaker 1>And that's another one of those books where Chris Voss,

1097
01:02:29.639 --> 01:02:36.280
<v Speaker 1>the author, his background, he was a former FBI hostage negotiator. Yeah,

1098
01:02:36.320 --> 01:02:38.920
<v Speaker 1>and so the book format is very similar to Born

1099
01:02:38.960 --> 01:02:41.840
<v Speaker 1>to Run, where he'll tell you this cool story about

1100
01:02:41.840 --> 01:02:46.239
<v Speaker 1>this hostage negotiation scenario he was in, and then he

1101
01:02:46.360 --> 01:02:52.000
<v Speaker 1>breaks down the specific technical components of negotiation that he

1102
01:02:52.159 --> 01:02:55.039
<v Speaker 1>used in that scenario. So it's that two part thing,

1103
01:02:55.079 --> 01:02:57.599
<v Speaker 1>you know, where here's a really entertaining story, here's the

1104
01:02:57.719 --> 01:03:01.679
<v Speaker 1>educational component. Here's another entertaining story. Here's the educational component.

1105
01:03:01.880 --> 01:03:03.320
<v Speaker 1>Just that format is so cool to me.

1106
01:03:04.000 --> 01:03:06.199
<v Speaker 2>I bet you really like The Martian.

1107
01:03:07.960 --> 01:03:09.159
<v Speaker 1>I don't think I've read that.

1108
01:03:09.719 --> 01:03:14.519
<v Speaker 2>Oh no, like see the movie though.

1109
01:03:15.199 --> 01:03:19.400
<v Speaker 3>Oh okay, So there is this cult favorite story out

1110
01:03:19.440 --> 01:03:22.079
<v Speaker 3>there that's been out there for so long, So andy,

1111
01:03:22.119 --> 01:03:26.199
<v Speaker 3>where is the author? And it's called The Egg, I think,

1112
01:03:26.800 --> 01:03:32.480
<v Speaker 3>and it's it's like a philosophy on like what life is,

1113
01:03:33.000 --> 01:03:35.480
<v Speaker 3>and it's so old. And then I read The Martian

1114
01:03:35.480 --> 01:03:37.199
<v Speaker 3>and I'm like, this is great. And then I found

1115
01:03:37.239 --> 01:03:40.159
<v Speaker 3>out that I had actually read The Egg, which is

1116
01:03:40.239 --> 01:03:43.639
<v Speaker 3>just it's like translated into like thirty languages by people.

1117
01:03:43.679 --> 01:03:47.119
<v Speaker 3>It's a very short short story, but it definitely goes

1118
01:03:47.159 --> 01:03:49.920
<v Speaker 3>into it like it's it's very science based, but there's

1119
01:03:49.920 --> 01:03:52.320
<v Speaker 3>some story and then the main character is telling about

1120
01:03:52.320 --> 01:03:55.199
<v Speaker 3>the science of why they're able to do what they're doing.

1121
01:03:55.239 --> 01:03:57.320
<v Speaker 3>And so in the Martian he's stuck on Mars and

1122
01:03:57.360 --> 01:04:00.920
<v Speaker 3>he's in a precarious situation, and there's a second there

1123
01:04:00.960 --> 01:04:03.559
<v Speaker 3>where it's like, oh, I need to grow potatoes. It's like, okay,

1124
01:04:03.920 --> 01:04:05.800
<v Speaker 3>let me tell you about the science of growing potatoes.

1125
01:04:06.000 --> 01:04:07.320
<v Speaker 4>And then I did read this book.

1126
01:04:07.400 --> 01:04:10.079
<v Speaker 1>Yeah, I did read it.

1127
01:04:10.119 --> 01:04:10.280
<v Speaker 4>Yeah.

1128
01:04:10.280 --> 01:04:12.239
<v Speaker 1>I didn't recognize the name because that was the movie

1129
01:04:12.320 --> 01:04:17.960
<v Speaker 1>with Mark Wahlberg, right, No, made Damon. I think Matt Damon,

1130
01:04:18.440 --> 01:04:22.000
<v Speaker 1>Marky Mark and the Funky Bunch or whatever his name

1131
01:04:22.039 --> 01:04:22.480
<v Speaker 1>really is.

1132
01:04:24.079 --> 01:04:28.199
<v Speaker 3>Yeah, yeah, yeah, for sure. So I think it's really

1133
01:04:28.199 --> 01:04:30.760
<v Speaker 3>well done from that regard. Yeah, but my pick officially

1134
01:04:30.840 --> 01:04:32.079
<v Speaker 3>is going to be Never Spoke the Difference.

1135
01:04:32.599 --> 01:04:37.719
<v Speaker 1>Yeah cool. Both of those are great books though, Yeah,

1136
01:04:37.840 --> 01:04:42.199
<v Speaker 1>super cool. All right, So my pick, I'm going with

1137
01:04:42.400 --> 01:04:47.239
<v Speaker 1>a video slash music pick this week because the YouTube

1138
01:04:47.320 --> 01:04:53.840
<v Speaker 1>algorithm has figured out that I can't resist watching reaction

1139
01:04:54.039 --> 01:04:58.800
<v Speaker 1>videos to musical performances, and there's a YouTuber called the

1140
01:04:58.920 --> 01:05:05.360
<v Speaker 1>Charismatic Voice and the specific video I watched, I've watched

1141
01:05:05.360 --> 01:05:07.000
<v Speaker 1>a couple of them. The one that I most recently

1142
01:05:07.039 --> 01:05:11.159
<v Speaker 1>watched was her reaction to the Iron Maidens song The Trooper.

1143
01:05:12.239 --> 01:05:17.039
<v Speaker 1>And so she's a classically trained vocalist and she's watching

1144
01:05:17.079 --> 01:05:20.119
<v Speaker 1>this heavy metal video. You know, Iron Maiden is straight

1145
01:05:20.159 --> 01:05:22.599
<v Speaker 1>up heavy metal if you're not familiar with them, and

1146
01:05:22.639 --> 01:05:24.239
<v Speaker 1>reacting to it. But the cool the part that makes

1147
01:05:24.320 --> 01:05:28.800
<v Speaker 1>us cool is she just gets so into it because

1148
01:05:28.800 --> 01:05:31.599
<v Speaker 1>you can just see her passion and her enthusiasm, which

1149
01:05:31.639 --> 01:05:36.000
<v Speaker 1>makes watching the or listening to the song that much

1150
01:05:36.039 --> 01:05:39.679
<v Speaker 1>more enjoyable. So she just has a great personality. And

1151
01:05:39.719 --> 01:05:42.079
<v Speaker 1>then also same thing, you know, to watch part of

1152
01:05:42.079 --> 01:05:43.639
<v Speaker 1>the video and then stop and then give you the

1153
01:05:43.800 --> 01:05:47.599
<v Speaker 1>educational or the technical breakdown of that specific piece of it.

1154
01:05:48.000 --> 01:05:50.199
<v Speaker 1>I think I'm picking up on a pattern here of

1155
01:05:50.400 --> 01:05:55.719
<v Speaker 1>things that I like. But anyway, so YouTube the Chromatic Voice,

1156
01:05:56.000 --> 01:05:59.800
<v Speaker 1>the reaction to Iron Maidens The Trooper was really good.

1157
01:06:00.960 --> 01:06:04.760
<v Speaker 1>Or she did a reaction to the led Zeppelin song.

1158
01:06:06.159 --> 01:06:08.599
<v Speaker 1>Um shoot, I'm drawing a blank on the name of

1159
01:06:08.639 --> 01:06:10.480
<v Speaker 1>the song, but there was a she did a led

1160
01:06:10.559 --> 01:06:14.559
<v Speaker 1>Zeppelin song and she just lost her shit in that.

1161
01:06:14.639 --> 01:06:17.079
<v Speaker 1>I mean, she couldn't stop giggling. She was enjoying it

1162
01:06:17.119 --> 01:06:18.639
<v Speaker 1>so much so it was really cool to watch.

1163
01:06:19.119 --> 01:06:21.119
<v Speaker 3>I think you actually did the led Zeppelin song as

1164
01:06:21.159 --> 01:06:23.360
<v Speaker 3>a previous pick because of her.

1165
01:06:23.920 --> 01:06:28.079
<v Speaker 1>Could be yeah, very well, could be cool. All right,

1166
01:06:28.519 --> 01:06:30.039
<v Speaker 1>Well that's going to bring us to the end of

1167
01:06:30.039 --> 01:06:32.760
<v Speaker 1>our episode. To all of the listeners, thank you so

1168
01:06:32.840 --> 01:06:35.679
<v Speaker 1>much for listening. Be sure and let us know on

1169
01:06:35.800 --> 01:06:40.760
<v Speaker 1>LinkedIn X or whatever your social media platform of choice is,

1170
01:06:41.039 --> 01:06:45.320
<v Speaker 1>or if you Google for I don't know, probably forty

1171
01:06:45.320 --> 01:06:48.079
<v Speaker 1>five fifty seconds, she will find my email address. Feel

1172
01:06:48.079 --> 01:06:51.440
<v Speaker 1>free to shoot me an email as well. Like if

1173
01:06:51.880 --> 01:06:54.239
<v Speaker 1>if every scammer on Earth can find my email address

1174
01:06:54.239 --> 01:07:00.760
<v Speaker 1>and you can't, I don't want to hear from you anyway.

1175
01:07:01.239 --> 01:07:04.000
<v Speaker 1>I'm kidding. I am totally kidding. But thank you for listening.

1176
01:07:04.360 --> 01:07:06.320
<v Speaker 1>Hey all, thank you for joining us on the show.

1177
01:07:06.360 --> 01:07:08.840
<v Speaker 1>This has been a cool conversation. Appreciate having me on

1178
01:07:08.880 --> 01:07:10.960
<v Speaker 1>the show. Thank you so much for having me.

1179
01:07:10.960 --> 01:07:12.960
<v Speaker 4>It was awesome cool.

1180
01:07:12.880 --> 01:07:15.920
<v Speaker 1>Larren, as always, thank you for being here. Appreciate your

1181
01:07:16.159 --> 01:07:19.239
<v Speaker 1>added input and helping me out on the show. Yeah,

1182
01:07:19.280 --> 01:07:22.199
<v Speaker 1>of course, all right, and we will see y'all next week.
