Speaker 1: In Boston right now at eight oh six, it's twenty
Speaker 1: and it feels like four. And by the way, on
Speaker 1: top of Mount Washington yesterday the observatory measuring a gust
Speaker 1: of one hundred and sixty one miles an hour. Tonight,
Speaker 1: the wind is about sixty to eighty miles an hour,
Speaker 1: the temperature about twenty below wind chill's pushing sixty below
Speaker 1: with freezing fog. Stick around. Time for Nightside, Dan Ray
Speaker 1: here to get us to almost midnight. I'm Nicole Davis
Speaker 1: WBZ Boston's News Radio.
Speaker 2: It's Nightside with Dan Ray on WBZY, Boston's News Radio.
Speaker 3: You're cold, Davis, thank you very much. Freezing fog, freezing
Speaker 3: freezing fog. I've never heard of freezing fog before.
Speaker 4: You know.
Speaker 1: The thing is, I've also learned about snizzle in the
Speaker 1: past few years, which is an actual meteorological term. I've
Speaker 1: been told freezing or like essentially snowing drizzle, But freezing
Speaker 1: fog is when you know it's foggy out, but it's
Speaker 1: so cold it freezes to the surface of stuff so
Speaker 1: you can barely see, and it also freezes all over
Speaker 1: everything and makes it slick.
Speaker 3: Remind me never to go on vacation to the top
Speaker 3: of Mount Washington in January February. Would you make a
Speaker 3: note of that.
Speaker 1: You know, I'm gonna work on that right now, and
Speaker 1: something tells me probably March or April too, the way
Speaker 1: things are going. Yes, yeah, no problem.
Speaker 3: Freezing fog. My name is Dan Ray. It's not freezing fog.
Speaker 3: That's the condition that the people at the top of
Speaker 3: Mount Washington are dealing with. Horror of horrors. Can you
Speaker 3: imagine what's the temperature? What's what's it like? It's freezing fog.
Speaker 3: Fred whoa good evening, everybody, Welcome on in. Rob Brooks
Speaker 3: is back tonight. Rob. You can give yourself a round
Speaker 3: of applause. He was off last night, but he has
Speaker 3: returned tonight to his views of the spot and I
Speaker 3: enjoined that round of applause. Dan Cantano did a great
Speaker 3: job last night, Rob, but it's always great to have
Speaker 3: you back. Welcome, and my name is Dan Ray. I'm
Speaker 3: the host of the program here every Monday to Friday night.
Speaker 3: We had a very interesting show last night, and I
Speaker 3: want to specifically draw your attention to the nine o'clock
Speaker 3: our last night with economics professor who's actually the chair,
Speaker 3: the head of the undergraduate Economics Department at Harvard University,
Speaker 3: a senior lecturer Jeff Myron, just did a great job
Speaker 3: on explaining to us the federal debt, the interaction between
Speaker 3: the federal debt and the federally annual federal deficit, and
Speaker 3: just a great hour of explanation and some great calls
Speaker 3: during that hour too, which is what we always want
Speaker 3: a nightside great guests and great calls. We only have
Speaker 3: great guests in this hour tonight because we interview four
Speaker 3: newsmakers of a sort. They don't necessarily have to be
Speaker 3: the lead story on the nightly newscasts, but they're newsmakers
Speaker 3: and priding and providing us with some important information. And
Speaker 3: we will later on tonight talk about some allegations of
Speaker 3: anti Semitism within the Massachusetts Teachers Association. And we'll also
Speaker 3: take a closer look at Elon Musk hero or villain.
Speaker 3: Some people thank you sa Hero, some people thinks he
Speaker 3: think he's a villain, and never the twains she'll meet.
Speaker 3: We're going to start off tonight with a friend of
Speaker 3: this program, Mark shield Drop, He spokesperson for the Triple
Speaker 3: A here in New England. Mark welcome back to Nightside.
Speaker 5: How are you tonight, sir Dan, I'm doing great, Thanks
Speaker 5: for having me.
Speaker 3: Sadly, we're here to talk about kind of a subject
Speaker 3: that should be a concern to everyone, and that is
Speaker 3: an uptick in pedestrian fatalities across the country, not just
Speaker 3: in New England, and specifically an uptick at night tell
Speaker 3: us about.
Speaker 5: It, Yeah, definitely. So our foundation is, you know, really
Speaker 5: tried to get our heads around this big problem that's
Speaker 5: been increasing. So in twenty oh nine, some time ago,
Speaker 5: we reached a lull for pedestrian fatalities, but since then
Speaker 5: we reverse course and those fatalities have increased eighty percent
Speaker 5: in the past fifteen years. So it's a growing problem.
Speaker 5: There's a lot of reasons why there's a growing problem,
Speaker 5: but we wanted to kind of find really common threads
Speaker 5: between these problems, and really it boils down to urban
Speaker 5: arterial roads. That's a mouthful, but think of Route nine
Speaker 5: or Route one and think of them at night, and
Speaker 5: you think about how many people really depend on that
Speaker 5: road to get where they needed to go. You got
Speaker 5: cars mixing with a lot of pedestrians and that's really
Speaker 5: where a lot of these crashes are occurring. So in
Speaker 5: our city centers we're not seeing the increase. It's really
Speaker 5: on these roads, you know, a few miles outside of
Speaker 5: the city center, where you've got a lot of people
Speaker 5: that depend on public transportation. These are socio and economically
Speaker 5: challenged communities in many cases, and that's where the bulk
Speaker 5: of the problems are. So it's a big problem and hopefully,
Speaker 5: you know, talking about it, we can get our heads
Speaker 5: around a little bit and make some progress.
Speaker 3: Well, you know, you mentioned Route nine as an example
Speaker 3: here in Massachusetts, or are great to Boston, and Route
Speaker 3: nine really starts in Brookline, flows through Newton, Chestnut Hill,
Speaker 3: and on out through Wellesley and Intoonatic and Framingham. You
Speaker 3: don't think of those as depressed socioeconomic areas. Obviously, there
Speaker 3: are bus routes there, and there are some ways in
Speaker 3: which people can have to cross intersections. You can see
Speaker 3: that downtown areas. I guess the cars are probably going
Speaker 3: at a slower rate of speed. That might be there
Speaker 3: may be people who you know, get bumped by a car,
Speaker 3: but the car's going five miles an hour and there's
Speaker 3: it's it's not a fatality. Is that a fact of
Speaker 3: the amount of speed on these these again what i'll
Speaker 3: call them exterior arteries.
Speaker 5: Yeah, you're definitely thinking on the right track.
Speaker 6: That has a lot to do with it.
Speaker 5: I mean, we still see pedestrian fatalities in downtown Boston
Speaker 5: and Cambridge, and I don't want to minimize those by
Speaker 5: any means, but you're right, these these types of roads
Speaker 5: that we're talking about are sometimes you're driving on and
Speaker 5: it feels like a highway. You know, I think of
Speaker 5: Route one when you're in Foxborough. Suddenly you know, you
Speaker 5: get an extra lane. You're on a four lane road.
Speaker 5: There might be sidewalks, there might not be, but there's
Speaker 5: shopping centers, there's bus stops, there's pedestrian activity. So it's
Speaker 5: not really a good street, but it's not really a
Speaker 5: good road either. It's not a highway, but sometimes it
Speaker 5: feels like a highway, and that's really one of the
Speaker 5: big issues. And you'll find places where there's no sidewalk,
Speaker 5: but you see a well worn path in the grass
Speaker 5: that tells you people are walking there, but the infrastructure
Speaker 5: is not really supporting them properly, and it's creating a
Speaker 5: higher chance of having these unfortunate tragedies.
Speaker 3: So this is a national survey. The numbers you're comparing
Speaker 3: are national numbers from two thousand and nine, and I
Speaker 3: think you said two thousand and two thousand and nine,
Speaker 3: and the most recent one is twenty twenty two, so
Speaker 3: we don't have numbers for twenty three or twenty four
Speaker 3: yet is New England over represented under represented it in
Speaker 3: this trend or did it break out that way?
Speaker 5: We're really right in line with the country as a whole.
Speaker 5: So this research really drilled down into a couple of
Speaker 5: case studies to try to really get to.
Speaker 6: The bottom of what some of the root causes are.
Speaker 5: And we know, you know, cars are bigger, people are speeding,
Speaker 5: and pedestrians there's more cars in pedestrians, but here in
Speaker 5: New England we're really following that national track. Just this
Speaker 5: year alone in Massachusetts there's been fourteen pedestrian fatalities. And
Speaker 5: what's funny is, you know, just speaking to how relevant
Speaker 5: this problem is, you know, fourteen people dying already this
Speaker 5: year is a lot, but earlier today, prepping for this interview,
Speaker 5: the number was thirteen. And just before you called, I said,
Speaker 5: you know, let's go into the crash database just to check,
Speaker 5: and sure enough that February fourteenth, crash and Worcester on
Speaker 5: Grafton Road. I believe it was the sixty three year
Speaker 5: old woman tragically lost her life that got out of
Speaker 5: the system today, So I had to update my notes
Speaker 5: just in one day. So it's a problem with seeing
Speaker 5: a lot.
Speaker 3: And I should probably you shouldn't say funny, but it's ironic.
Speaker 3: All of those pedestrian deaths to fourteen have occurred here
Speaker 3: in the first six or seven weeks, so it's about
Speaker 3: two a week. So if you project that out, that
Speaker 3: means we'll probably have one hundred here in Massachusetts. If
Speaker 3: there was a plane crash today in anywhere in which
Speaker 3: let's say fourteen people were killed, that would be the
Speaker 3: headline news and the nightly news story. There was a
Speaker 3: plane crash in Toronto yesterday. Thankfully no one died, but
Speaker 3: you hear a book these plane crashes with two people
Speaker 3: three people on board. But if there was some small
Speaker 3: commuter plane that fourteen people, it would be a headline story.
Speaker 3: But when it's one person here, one person there, it's not.
Speaker 3: And we need to be all a little more careful
Speaker 3: while we're driving and also walking, as simple as that.
Speaker 5: That's an amazing analogy. I mean, if you think about it,
Speaker 5: every day in this country, basically a loaded seven forty
Speaker 5: seven worth of people die in car crashes every day
Speaker 5: in this country. So that's a really great perspective to have,
Speaker 5: and it kind of speaks to how we're kind of
Speaker 5: numb to the issue, I guess, you know, So if
Speaker 5: everybody just does their part, you know, communities plan and
Speaker 5: address as much as they can. You know, there's a
Speaker 5: lot of funning issues out there. But anytime you can
Speaker 5: improve pedestrian safety and convinced drivers to try to be
Speaker 5: responsible and drive a little slower, you know, I think
Speaker 5: we can get those numbers down. But you know, since
Speaker 5: by fifteen, we've had seven hundred and seventy one pedestrian
Speaker 5: fatalities in Massachusetts, and I think we can do better
Speaker 5: than that.
Speaker 3: Sounds great, Mark, Shield drop of a triple A. You
Speaker 3: always bring great information, and this is a sad information,
Speaker 3: but it's very important information. Thank you so much, Mark,
Speaker 3: as always, Hey.
Speaker 5: My pleasure.
Speaker 4: Dan.
Speaker 6: Now you can go on to the fun topic.
Speaker 3: Maybe a little less a little more fun, but some
Speaker 3: of them are also concerning as well. Thanks Mark, appreciate
Speaker 3: it very much. We will be talking with how you
Speaker 3: get from doubt to Do with an often named Kate
Speaker 3: O'Sullivan Coming back here on Nightside. My name's Dan Ray.
Speaker 3: This is Nightside on WBC Boston's news radio ten thirty
Speaker 3: on your AM dial.
Speaker 2: Now back to Dan Ray live from the Window World
Speaker 2: to Nightside Studios on WBZ News Radio.
Speaker 3: Joining us now is Kat O'Sullivan. Kat's been doing this
Speaker 3: for a while. She is a speaker. She has written
Speaker 3: a book from Doubt to Do, Navigating Your Pathway to Possibility. Kat.
Speaker 3: First of all, welcome to Nightside. Thank you for joining
Speaker 3: us tonight. How are you.
Speaker 7: I'm doing great, Dan, Good to be with you.
Speaker 3: Tell us a little bit about your professional experience, because
Speaker 3: I've googled you here and I'm generally someone is either
Speaker 3: a therapist or they're a psychologist. Tell us, tell us
Speaker 3: about your background, and let's talk about the book.
Speaker 7: Well, you know, I kind of jokingly say when people
Speaker 7: ask me, you know, like like where did you graduate from?
Speaker 7: And I would say MSU and they're like like Minnesota,
Speaker 7: and I'm like no, like make stuff up. So I
Speaker 7: have not followed a traditional path. My experience is up
Speaker 7: close and personal and everything I've done, I've worked in
Speaker 7: the corporate world. That didn't last too long because I'm
Speaker 7: a change maker and a little too constrictive, and I
Speaker 7: moved into the nonprofit world, particularly working with young people
Speaker 7: who people were kind of second guessing what they were
Speaker 7: capable of. And you know, I've spent much of my
Speaker 7: life really in many different arenas helping young people, given
Speaker 7: them experiences where they could discover what they're capable of.
Speaker 7: And then I moved more into the coaching training development
Speaker 7: arena with adults, you know, who were second guessing what
Speaker 7: they were capable of, both personally and also professionally. And
Speaker 7: worked for many years with business owners who were kind
Speaker 7: of at a place in their business where they hit
Speaker 7: the wall and they weren't quite sure, you know, what
Speaker 7: else was possible for their business and their life as
Speaker 7: business owners. And so I have basically spent my entire
Speaker 7: life doing what people often said was seemingly impossible. Well,
Speaker 7: and that's given.
Speaker 3: Me great You have great experience here. It sounds to
Speaker 3: me like you've helped people who perhaps have moved to
Speaker 3: a second career, maybe in some people who have totally
Speaker 3: retooled themselves, retooled their business. So the book, the title
Speaker 3: of the book which is what we're going to talk
Speaker 3: about right now, is from doubt to do, navigating your
Speaker 3: pathway to possibility. Obviously all of us, at different points
Speaker 3: in our life are uh I have the problem of
Speaker 3: doubting what we can do. So what is the key
Speaker 3: to get from doubt to do.
Speaker 7: Well? Surprising, It starts with a shift in your mind.
Speaker 7: Whenever' facing something new, something maybe it's unexpected, maybe it's
Speaker 7: something we're trying to create, you know, the first thing
Speaker 7: that happens is doubts, you know, like can I really
Speaker 7: do this? I mean, especially at this stage of my life.
Speaker 7: I mean I you know, is it possible? And I
Speaker 7: have there's two really powerfultions we ask when the feelings.
Speaker 3: In we'll get a little bit of a breakup. Kat
Speaker 3: and your your audio here, So I'm gonna have Rob
Speaker 3: my producer. Just you may be walking around or maybe
Speaker 3: on a headset, but Rob is going to take over here.
Speaker 3: And because we we were getting about every third word
Speaker 3: and you, we had good connections when you explained your background,
Speaker 3: which is really a degree in reality. And now since
Speaker 3: you're explaining answering the question of how do people get
Speaker 3: from doubt to do it's important that we make sure
Speaker 3: that people can hear clearly what you what you have
Speaker 3: to say, Rob. If we're close, it'd like to bring
Speaker 3: Kat back if we could still working on it. Okay,
Speaker 3: well so sometimes that happens here on night side and Okay,
Speaker 3: better location, Cat, we hope that Rob has moved you
Speaker 3: to a better location. Were you moving around while you
Speaker 3: were talking with us?
Speaker 7: No, but I think I'm in a better place writing.
Speaker 3: Okay, So again we're just losing a little bit of
Speaker 3: time here. I want you to tell me about the book.
Speaker 3: How do you help people get from doubt to do.
Speaker 6: So?
Speaker 7: The first thing is really shifting their mindset, and when
Speaker 7: some feeling like something impossible, I start with you in
Speaker 7: question what if issible? Followed by what if? What am
Speaker 7: I not seeing yet? And that word yet is so
Speaker 7: powerful because it creates that space where we're like, well, man,
Speaker 7: I can't figure it out. I don't know all the
Speaker 7: answers yet, but I'm going to figure it out. And
Speaker 7: the figuring it out starts with taking one step towards
Speaker 7: it is you they want, even if you know the answer,
Speaker 7: just a first step the current to do that, and invariably,
Speaker 7: when we do, we take that first step, and all
Speaker 7: of a sudden, it's like, oh, okay, that were now.
Speaker 3: And sometimes you have to have the courage. Sometimes you
Speaker 3: have to have the courage to actually apply for that
Speaker 3: job or at least inquire about what you need to do,
Speaker 3: because a lot of people. You know, again, there has
Speaker 3: to be some reality involved here. You can't probably at
Speaker 3: the age of fifty, decide to change your career and
Speaker 3: become a professional NBA basketball player or a professional NFL
Speaker 3: football player. At that age. There are certain things that
Speaker 3: that are out of the way, but virtually anything else
Speaker 3: is possible. There are even people who have been able
Speaker 3: to find a career in in in film or on
Speaker 3: stage and have come to uh to that career just
Speaker 3: by simply asking or or or even writing a book.
Speaker 3: And I think a lot of people are intimidated that
Speaker 3: they've been told Noah, they haven't been that successful, and
Speaker 3: they sort of go into a shell. And you've got
Speaker 3: to break out of that shell. What is the easiest
Speaker 3: way for folks to get your book again? I wish
Speaker 3: we had had a better connection here. Kat. It looks
Speaker 3: to me like you're somewhere in northern California or southern California.
Speaker 7: That's actually I'm in Mexico.
Speaker 3: Well that could that could explain it. I gotta I
Speaker 3: got a three two three area code on you. I
Speaker 3: didn't realize you were out of the country, so.
Speaker 7: That that's in LA. That's a Los Angeles number in
Speaker 7: the middle pandemic. My husband and I connect.
Speaker 3: Okay, uh, And you're probably in a in a more
Speaker 3: rural area, a beautiful rural area where maybe the the
Speaker 3: cell phone coverage is a little spotty. So the book
Speaker 3: is from Doubt to Do, Navigating Your Pathway to Possibility.
Speaker 3: The author Kat kat Osullivan. I'm sure it's available on
Speaker 3: Amazon and probably at bookstores close to you. You can always
Speaker 3: ask Kat again. I apologize. I wish we had a
Speaker 3: better connection, but I think we understand that one of
Speaker 3: the things from Doubt to Do is to just put
Speaker 3: a side doubt and say I think I can do
Speaker 3: this and give it a shot. It never hurts to ask,
Speaker 3: it never hurts to try, and sometimes sometimes that pathway
Speaker 3: is a lot easier than perhaps you believe or you feared.
Speaker 3: Thanks so much for joining us, Kat, Thank you.
Speaker 7: Thanks so much.
Speaker 6: Take care all right, all.
Speaker 3: Right, Well that was a little bit of a curveball folks.
Speaker 3: We didn't know that Kat was going to be in Mexico.
Speaker 3: But that's what Nightside is all about. Sometimes we have surprises.
Speaker 3: When we come back on to talk about credit card debt.
Speaker 3: You got any credit card debt? We're going to talk
Speaker 3: with John Egan, he's a content creator and marketer, and
Speaker 3: why credit card debt is holding back Americans from estate planning.
Speaker 3: I don't quite understand the connection, but I'm sure John
Speaker 3: Egan is going to be able to explain it to us.
Speaker 3: And it looks to like an area code that we
Speaker 3: may have a real good connection. Right after the news
Speaker 3: here at the bottom of.
Speaker 2: The hour, you're on Night Side with Dan Ray on
Speaker 2: w z Boston's news radio.
Speaker 3: Well, all of us know that Americans use credit cards
Speaker 3: a lot. I used mine today. I'm sure you probably
Speaker 3: are using yours. But with us now is John Egan,
Speaker 3: who's a content creator and a marketer, author of a
Speaker 3: I'm not sure if this is a book or a guide. John.
Speaker 3: It's called The Stripped Down Guide to Content Marketing. I
Speaker 3: don't think that's what we're talking about, or are we.
Speaker 3: I thought we're going to be talking about credit card
Speaker 3: debt holding Americans back from estate planning.
Speaker 4: Correct, Yes, that's what we're talking about. We're not talking.
Speaker 3: About this isship. What's the relationship between credit card debt
Speaker 3: and estate planning?
Speaker 4: Well, I think some people feel as though they are hampered.
Speaker 4: They are hampered by debt, and therefore, why do I
Speaker 4: need an estate plan They don't feel like they have
Speaker 4: the level of assets that would require a state planning.
Speaker 4: Then you've got folks who may fear that, oh, if
Speaker 4: I set up an estate plan, you know, then that
Speaker 4: dictates who's going to end up paying my credit card debt.
Speaker 4: All that gets worked out, But the problem is if
Speaker 4: you don't have an estate plan, then your wishes aren't met.
Speaker 4: And a state planning could be a will, a trust,
Speaker 4: and they're not difficult to set up. Especially these days,
Speaker 4: there's lots of online providers that work through the process
Speaker 4: of developing an estate plan, or you can go into
Speaker 4: an attorney who specializes in estate planning.
Speaker 3: So there's I got to be honest with you, John,
Speaker 3: As a member of the bar here in Massachusetts for
Speaker 3: a long long time, I would advise everybody if you're
Speaker 3: going to do some estate planning, whether it is just
Speaker 3: a simple will and maybe some sort of trust go
Speaker 3: through an attorney's office. You see a lot of the
Speaker 3: stuff on television for you know, twenty nine dollars and
Speaker 3: ninety cents or whatever. I think that that that's fraught
Speaker 3: with potential complications. Are you? Are you an attorney? By
Speaker 3: the way, off it off.
Speaker 4: My backgrounds in personal finance. So that's why I'm talking
Speaker 4: to you today. And I actually had personal experience with
Speaker 4: estate planning because my mother died ten years ago and
Speaker 4: for the longest time I was nagging her about putting
Speaker 4: together a will or a trust or what have you.
Speaker 4: And I'm an only child, so it would have fallen
Speaker 4: completely to me to deal with her estate. In December
Speaker 4: of twenty fourteen, she did put together a trust lo
Speaker 4: and behold. Less than a year later she passed away,
Speaker 4: and so without that trust in place, things would have
Speaker 4: been much more complicated.
Speaker 6: If there were.
Speaker 3: What people need to understand is that in whatever state
Speaker 3: you live, if you die without any formal you know,
Speaker 3: will in or trust or estate planning, whatever however you
Speaker 3: want to characterize it, every state has an what's called
Speaker 3: an intestacy statute, in which the state has a formula
Speaker 3: which all your assets, maybe the value of your home,
Speaker 3: your automobile, your bank accounts, whatever it will be dictated
Speaker 3: by the state as to how that will be distributed.
Speaker 3: And you know, you want to be able to they say,
Speaker 3: the dead hand rules from the grave, but you want
Speaker 3: to make sure that whatever you have accumulated in life,
Speaker 3: it would be disposed of upon your passing to the
Speaker 3: people who are are most important.
Speaker 6: To you and well.
Speaker 4: And my mother's wishes were granted simply because she had
Speaker 4: taken the step of seeking help from in the state
Speaker 4: planning attorney and having those documents drawn up. And I
Speaker 4: cannot even imagine what a legal headache it would have
Speaker 4: been if all of this had to go to court
Speaker 4: because she had no will and no and or no trust.
Speaker 3: Sure that would have gotten a lot more expensive. And
Speaker 3: depending on the amount of assets that your mom mom had,
Speaker 3: those assets would would be depleted. The other thing which
Speaker 3: people don't realize is, you know, unless you're doing an
Speaker 3: irreplicable trust in your state estate planning, you can do
Speaker 3: revocable trusts, and you can do wills, and you can
Speaker 3: change those as your economic you know, situation changes, as
Speaker 3: your marital situation perhaps changes, uh there there there can
Speaker 3: be you know changes as you know if you if
Speaker 3: you're doing something at forty, it should be reviewed every
Speaker 3: few years anyway and changes. Yeah, so people I think,
Speaker 3: don't you think people get a little intimidated by this
Speaker 3: because they don't quite know what it means.
Speaker 4: Is that well, they don't know what it means and
Speaker 4: they don't want to think about death. And that's understandable.
Speaker 4: But do your loved ones as favor and get an
Speaker 4: estate plan in place, because I can tell you you're
Speaker 4: dealing with a lot of other stuff after loved one
Speaker 4: passes away. Emotions, funeral arrangements, you know, any number of
Speaker 4: other things that there may be a family feud over something.
Speaker 4: You don't need the added complication of trying to figure
Speaker 4: out who's supposed to get grandma and old you know,
Speaker 4: jewelry collection versus you're supposed to get her collection of art.
Speaker 4: You know, it just it can lead to such division
Speaker 4: with among friends and family that it just makes so
Speaker 4: much sense for somebody to do their loved ones a
Speaker 4: favor and get a state planning done before the inevitable happens,
Speaker 4: which is you pass away, but you don't know when
Speaker 4: that's going to happen.
Speaker 3: A lot of us don't want to admit it. But
Speaker 3: to the best of my knowledge, no one gets out
Speaker 3: of this place alive.
Speaker 4: I'm not There's not been a news alert to that
Speaker 4: effect that effect as far as I know.
Speaker 3: Yeah, those are of us who you know, happen to
Speaker 3: be a Catholic or Christian. We have a faith in
Speaker 3: one man who died and was resurrected. But putting that aside,
Speaker 3: the rest of us are not going to be in
Speaker 3: that same situation. And you're right now. Tell me about
Speaker 3: your The Stripped Down Guide to Content Marketing. I know
Speaker 3: that doesn't necessarily relate to what we're talking about here,
Speaker 3: but I suspect that you might like to talk about it,
Speaker 3: and if that has a value to my audience. Tell
Speaker 3: people how they could get a copy of The Stripped
Speaker 3: Down Guide to Content Marketing.
Speaker 4: Well, you can get it on Amazon and it's in paperback, hardback.
Speaker 4: It's been out since twenty twenty out gosh, three years,
Speaker 4: twenty twenty two. It's about basically how to get your
Speaker 4: message out as a bank, and that could be you
Speaker 4: as a brand, or that could be a company or
Speaker 4: a nonprofit through things like blog posts, white papers, case studies, videos,
Speaker 4: social media. There's a lot to understand about it, and
Speaker 4: a lot that needs to happen to get it right
Speaker 4: because a lot of people do it wrong. And so
Speaker 4: my intent in writing this book was, this is the
Speaker 4: book I wish I had when I got involved in
Speaker 4: content marketing, which when I got involved in content marketing,
Speaker 4: I don't even know if the words content marketing applied
Speaker 4: to what I was doing. But I joined a company
Speaker 4: to help run their websites and develop content for those websites.
Speaker 4: And so I did that with at two other companies,
Speaker 4: and now I do that independently. And you know, you
Speaker 4: could be a small business, you can be a huge company,
Speaker 4: you can be a lawyer, a doctor, what have you?
Speaker 4: As are you're involved somehow in content marketing and its
Speaker 4: phrase that may not exactly be on at the top
Speaker 4: of mind for people, but every day you're engaging with
Speaker 4: content marketing and some form or fashion.
Speaker 3: Yeah. The other thing too, which has often said, is
Speaker 3: you only get one chance to make a first impression.
Speaker 3: And if you are going to set out on oh
Speaker 3: maybe a side hustle, or indeed, if you're going to
Speaker 3: start a new you know, very serious business, why not
Speaker 3: pick up a copy of the guide, The stripped down
Speaker 3: guide to content marketing, as you said, available on Amazon
Speaker 3: and yes, and and keep in mind that you need
Speaker 3: to do some mistake planning as well. So we covered
Speaker 3: both topics, John, I think we did it. Okay, fine,
Speaker 3: fair enough.
Speaker 4: Well, I never thought I'd be talking about both at
Speaker 4: the same time, but they're both important topics.
Speaker 3: You bet you, John Egan, Thanks very much. I appreciate
Speaker 3: your time tonight. Thank you, sir.
Speaker 4: Thank you so much. Dan, very welcome.
Speaker 3: Really get back. We're going to talk about gen Z
Speaker 3: Bien dealing with a case of telephobia phone anxiety. Now,
Speaker 3: I look, I'm looking forward to this. We're going to
Speaker 3: talk with a workplace expert and the CEO of Samurai
Speaker 3: Success and international executive organizational and personal coaching firm. Gen Z.
Speaker 3: For those of you who might not know, are people
Speaker 3: who were born sometime like in the mid nineties right
Speaker 3: up until today. So there are people who are either
Speaker 3: actually from excuse me, from the mid nineties until twenty twelve.
Speaker 3: So we're talking you could be as young as it
Speaker 3: as twelve or thirteen, or as old as your late twenties.
Speaker 3: That's the cohort. We're talking about teens and twenty somethings
Speaker 3: and why they are. We'll get all of that with
Speaker 3: David Allcott right after this break on night Side.
Speaker 2: Now back to Dan ray Mine from the Window World
Speaker 2: nights night Studios on WBZ the News Radio.
Speaker 3: Okay, this is one that I'm really interested in. Members
Speaker 3: of gen Z. These are people as young as teenagers
Speaker 3: and can be as old as somewhere in the mid
Speaker 3: to late twenties. They deal with they have telephobia, dealing
Speaker 3: with phone anxiety with us. As David all Costs, He's
Speaker 3: a all Caught is a workplace expert and the CEO
Speaker 3: of Samurai's Success, an international executive, organizational and personal coaching firm.
Speaker 3: What's wrong with these gen Zers? David?
Speaker 5: Too much.
Speaker 3: Much screen time or what?
Speaker 6: Dan? First of all, thanks for having me back on
Speaker 6: the show, and I really appreciate it.
Speaker 3: Welcome.
Speaker 6: You've probably heard the adage that practice makes perfect. Well,
Speaker 6: I think it well in our experience, it actually has.
Speaker 6: Practice makes permanent. So when you practice certain things over
Speaker 6: and over again, when you're good at them or bad
Speaker 6: at on it, they're just make it permanent. They're not perfect. Right.
Speaker 6: So the idea here is that if I'm practicing texting
Speaker 6: and emails all the time, and I'm not practicing face
Speaker 6: to face communication with other people on the phone or
Speaker 6: receiving phone calls. I'm actually going to have this thing
Speaker 6: where when you don't practice something, it actually affects my
Speaker 6: confidence in fear rushes in to fill that gap.
Speaker 2: You know.
Speaker 3: It's that makes all the sense in the world, but
Speaker 3: it's it's kind of sad.
Speaker 7: You know.
Speaker 3: I have two kids who are not gen Zors. They're
Speaker 3: a little older, they're in their thirties, and they're always
Speaker 3: trying to make me text, and it takes me longer
Speaker 3: to text than it does have a quick phone conversation.
Speaker 6: I'm with you, you know.
Speaker 3: And when we were I'm a little probably older than
Speaker 3: you because I think I'm older and everybody. When we
Speaker 3: were kids, the telephone was what became one of our
Speaker 3: early toys. We would do telephone pranks. We would call
Speaker 3: some of the older people on the street and say
Speaker 3: we were from the you know, the electric company, and
Speaker 3: ask them if they refrigerators running, and they'd say, oh, yes,
Speaker 3: it is running. Well, why don't you catch it? You know,
Speaker 3: there were lessons, there were ways to reach the outside
Speaker 3: world that that were you know. Of course, these kids
Speaker 3: are way out of there, so how are we going
Speaker 3: to make them telephone? The phone booth on the street?
Speaker 3: Corners gone, So they have no idea what that is.
Speaker 3: Ever was you know, the idea of Superman jumping into
Speaker 3: a phone booth and changing We all knew that what
Speaker 3: that was. What's going to happen twenty thirty years from
Speaker 3: now when gen Z is running the world.
Speaker 6: It's a great question, you know, going back to like
Speaker 6: the nineteen sixties, which I grew up through and sounds
Speaker 6: like you did too. Remember we had this huge rebellious
Speaker 6: phase going on where people were protesting our street from
Speaker 6: the Vietnam War and everything else. And remember those people
Speaker 6: grew up to be the bosses of the country. So
Speaker 6: we've got a real chance for our generations to be
Speaker 6: able to move through this phase and do this next
Speaker 6: thing about stepping up in this level of responsibility. So
Speaker 6: that's what I'm hopeful for. The thing that's going to
Speaker 6: change some of that we're not clear about is how
Speaker 6: technology is going to affect that.
Speaker 3: Well, now we're talking about the day of AI coming
Speaker 3: at us and all of those changes and the robotic
Speaker 3: changes which which would get us, which would take us
Speaker 3: down a rabbit hole which is too deep. But is
Speaker 3: it conceivable for Generation Z never to get comfortable with
Speaker 3: a telephone? I mean cell phones, smartphones? They're comfortable with
Speaker 3: those phones?
Speaker 6: I assume no, they are as a matter of fact.
Speaker 6: It's interesting because you know, I was talking to the
Speaker 6: gentleman of the day and he was talking about how
Speaker 6: gifted he was being able to work with the AI,
Speaker 6: and I kind of sat them down for a minute.
Speaker 6: I was like, well, okay, tell me more about that.
Speaker 6: He says, well, this, and I do this, and I
Speaker 6: do this, And I said, so you're having to ask
Speaker 6: questions to that AI to make it work. So he
Speaker 6: is the prompter of that, which was really interesting because
Speaker 6: AI doesn't prompt itself yet. When we get into quantum computers,
Speaker 6: that's a real possibility. But this technology that you and
Speaker 6: I were talking about, Dan, is this ability to ask
Speaker 6: quality questions. And that's such an important part of understanding
Speaker 6: human technology. Because we asked great questions, we get great answers,
Speaker 6: great responses. We do the same thing on the machine world,
Speaker 6: and we can't ask great questions. We're not going to
Speaker 6: get the answers rafter.
Speaker 3: One of the things that's great about the telephone, and
Speaker 3: obviously with the smartphone and cell phones and satellite all
Speaker 3: of that, I can you know, I'm old and if
Speaker 3: you remember, you had dial phones, Okay, And now I
Speaker 3: find myself last summer with about fifteen tourists. We're in
Speaker 3: Naples Airport and we have a problem. There was a
Speaker 3: communication problem, and there's a problem with some of the tickets,
Speaker 3: the airline tickets that we had, and we were trying
Speaker 3: to get back to the US. So I'm able to
Speaker 3: on a Sunday morning with my cell phone called the
Speaker 3: head of the travel company who's half a world away
Speaker 3: in the United States. Now, that never would have happened.
Speaker 3: If this had occurred thirty years ago or forty years ago,
Speaker 3: we would have been stuck on that airport. Maybe we
Speaker 3: never would have gotten out of the airport. I don't know.
Speaker 3: Maybe we would have talked our way out of it
Speaker 3: some way. But just the facility to be able to
Speaker 3: have a telephone which can get you back to somebody
Speaker 3: who then can call somebody and solve a problem. What
Speaker 3: is the the gen z who's going to do? They're
Speaker 3: going to sit there and they're going to try to
Speaker 3: send a text to someone which might have might not
Speaker 3: get through. I'm a little worried here about gen z Is.
Speaker 3: I know the telephone has been around longer, and they
Speaker 3: probably look at the telephones as old fashioned and something
Speaker 3: their parents and grandparents used. But there's new incarnations of
Speaker 3: the telephone. I just don't get it. They are using
Speaker 3: the telephone, but they're not using it to speak directly
Speaker 3: to another person. They're using it almost as well. Their
Speaker 3: idea say it almost like the people who were sending
Speaker 3: most codes of most code one hundred and fifty years
Speaker 3: ago telegraphs, they're sending text messages. Why would they not
Speaker 3: be comfortable with the verbal interaction? Is what I'm asking,
Speaker 3: And I'm wondering if you can shed any light on
Speaker 3: that for me. Sure.
Speaker 6: As a matter of fact, you know, when you think
Speaker 6: about gen ZS and this other generation, I will tell
Speaker 6: you he actually turns circles around me when it comes
Speaker 6: to technology. They're so smart Dan about this stuff. The
Speaker 6: missing component is something you and I grew up with,
Speaker 6: which is how do you interact with people once you're
Speaker 6: want to get something done? And that's as long as
Speaker 6: there's humans, we're going to have to do that. So
Speaker 6: two parts of communication, right, one is the content and
Speaker 6: denzs have that stuff down because they can text information,
Speaker 6: Google stuff like crazy, just you know, circles around me
Speaker 6: all day long. It's the presentation skills that they're really lacking,
Speaker 6: and those presentation skills is what we actually bring to
Speaker 6: the table. And there's plenty of programs out there and
Speaker 6: workplace environments where you can get that information.
Speaker 3: Okay, tell me about your group summarized success, Who can
Speaker 3: in help and how do people get in touch with you?
Speaker 6: So that's way this is at Samurai Success dot com.
Speaker 6: But we really are an executive coaching firm that really
Speaker 6: focuses on small and medium sized businesses, people who really
Speaker 6: want to understand the mastery of business, not just the
Speaker 6: money aside, because truth is, money's usually pretty easy for
Speaker 6: most of our clients. It's keeping the money and then
Speaker 6: structuring that for longevity and something we call project destiny.
Speaker 6: Having enough time and money to do what you really
Speaker 6: want to do in this lifetime.
Speaker 3: Sounds great, David Alcott, appreciate it very much. Samurai success
Speaker 3: dot com sounds great. Hopefully some folks we'll reach out
Speaker 3: either by telephone or by text.
Speaker 6: Either way we'll be prepared.
Speaker 3: Thanks David. David, oh, God, appreciate it for everything. To
Speaker 3: talk to you. Soon when we get back, we will
Speaker 3: get into the portion of the program that you can
Speaker 3: participate in. Going to talk about the Massachusetts Teachers Association,
Speaker 3: a very influential group of teachers here in Massachusetts who
Speaker 3: now it has been alleged, have been given anti Semitic
Speaker 3: learning materials on the Israeli Hamas war. We've got guests
Speaker 3: coming up.