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<v Speaker 1>You're listening to KFI AM six forty the Bill Handles

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<v Speaker 1>show on demand on the iHeartRadio app.

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<v Speaker 2>Good Morning, It is a Bill Handle show, and he

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<v Speaker 2>is back from vacation. On Monday, Wayne Resnik here until

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<v Speaker 2>nine o'clock and it's the time of the week where

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<v Speaker 2>we get somebody smarter than anybody on the show about

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<v Speaker 2>tech to come in and talk to us about the

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<v Speaker 2>latest developments. Rich DeMuro the host of Rich on Tech

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<v Speaker 2>every Saturday eleven am to two pm, right here on KFI.

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<v Speaker 2>If you want to get a gander at him, you

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<v Speaker 2>can watch him on KTLA every morning. And if you

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<v Speaker 2>want to get a gander at him that's not so fleeting,

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<v Speaker 2>you can follow him on Instagram at rich on Tech

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<v Speaker 2>and on his website rich on Tech, dot tv and Elmer.

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<v Speaker 2>You just said something to me, and I think what

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<v Speaker 2>you said is Rich is not on yet. Okay, that's fine,

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<v Speaker 2>So we are waiting for him to join. I hope

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<v Speaker 2>he joins. He did send over things he wanted to

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<v Speaker 2>talk about, so I know that he was planning to

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<v Speaker 2>come on. And boy, would it be ironic if the

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<v Speaker 2>tech person that we bring on because he's so smart

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<v Speaker 2>about tech is having technical difficulties. I can tell you

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<v Speaker 2>a couple other stories that we're looking at while we

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<v Speaker 2>wait for Rich. One of them is, you know, the

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<v Speaker 2>whole thing with Sean Combs aka Diddy and the criminal

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<v Speaker 2>charges and he's in custody and he can't make bail.

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<v Speaker 2>Now their lawsuits are coming. New ones were filed yesterday

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<v Speaker 2>accusing him of sexual assault. You have men accusing him,

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<v Speaker 2>women and a sixteen year old boy in these lawsuits.

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<v Speaker 2>And it's almost like at this point in terms of

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<v Speaker 2>his predicament entirely self made. This is like putting another

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<v Speaker 2>drop of water in a swimming pool for him in

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<v Speaker 2>terms of the trouble that he's in. All Right, ladies

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<v Speaker 2>and gentlemen, here he is Rich Demro, Good morning.

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<v Speaker 3>Sir, he hey, good morning.

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<v Speaker 2>How's it going excellent? I want to get right into

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<v Speaker 2>this first thing here. There's a battle now of the

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<v Speaker 2>newest I guess, the bestest, newest text to video generation platforms.

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<v Speaker 2>Meta has one, Adobe has one. What's going on? Why

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<v Speaker 2>is it important? And what's so great about the newest versions?

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<v Speaker 2>And also just start off quickly with what is text

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<v Speaker 2>to video?

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<v Speaker 3>Yeah? So, I mean, Wayne, we're very familiar with the

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<v Speaker 3>idea of these image generators through AI, so you can

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<v Speaker 3>go on a lot of different you know, meta imagine.

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<v Speaker 3>Adobe has one. I mean so many of these companies

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<v Speaker 3>have already done. Google has one, you know, where you

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<v Speaker 3>can just type in what you want and then it

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<v Speaker 3>will make a picture of that thing. That's been pretty fine. Obviously,

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<v Speaker 3>it has little hiccups with things like details like hands

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<v Speaker 3>and feet and teeth and stuff like that, but that's

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<v Speaker 3>been easy. A holy grail is really text to video,

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<v Speaker 3>so you can say, you know, generate a video of

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<v Speaker 3>you know, someone walking through a field of wildflowers and

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<v Speaker 3>then it starts snowing, you know, whatever you want. So

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<v Speaker 3>this is stuff that you know, Hollywood studios would maybe

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<v Speaker 3>create with a with you know, their their high end

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<v Speaker 3>image generation tools computers and things CGI. But now the

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<v Speaker 3>fact that you can just type this stuff in and

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<v Speaker 3>have a computer generate it, that would be incredible. And

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<v Speaker 3>the reason why it's incredible is only on the money side,

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<v Speaker 3>because I think most artists would agree they probably don't

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<v Speaker 3>want this stuff to take off in a huge way

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<v Speaker 3>because it gets rid of their job.

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<v Speaker 2>You know, I used to live in a building with

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<v Speaker 2>a guy and he still does this who does pre

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<v Speaker 2>visualization for movies. Yes, and he and that is where

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<v Speaker 2>you know, you have a script and it says like, oh,

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<v Speaker 2>there's a big battle scene, and pre visualization is you

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<v Speaker 2>create using computers kind of an example of what it

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<v Speaker 2>would look like. And he's done it for I mean,

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<v Speaker 2>the biggest of the biggest movies. And it seems like,

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<v Speaker 2>is this is this the kind of thing that puts

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<v Speaker 2>him out of a job.

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<v Speaker 3>Yeah, that's exactly the type of person I interviewed the

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<v Speaker 3>first time around on this story when we were doing

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<v Speaker 3>the text to image generators, and I interviewed exactly that

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<v Speaker 3>a person who draws what's called concept art. You know,

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<v Speaker 3>like if you say, hey, we've got a new superhero

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<v Speaker 3>and we want them to be wearing green and look

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<v Speaker 3>like this, and you know, they would come up with

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<v Speaker 3>that concept and then they would build that based on it.

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<v Speaker 3>So I think the interesting thing about this is that

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<v Speaker 3>not only can it do this stuff, but again, this

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<v Speaker 3>eventually will get so good where if you need a shot,

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<v Speaker 3>let's say you need a shot of people walking a

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<v Speaker 3>crowd of people walking through in the streets of downtown

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<v Speaker 3>Los Angeles, instead of licensing that b roll from someone

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<v Speaker 3>or hiring a bunch of extras or generating, you know,

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<v Speaker 3>in a computer, you know, using CGI, this shot that

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<v Speaker 3>you probably have to compose from different things. You would

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<v Speaker 3>just tell AI here's what I need and boom it

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<v Speaker 3>would create that shot now right now. And the reason

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<v Speaker 3>we're talking about this because Adobe, they unlaunched are released

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<v Speaker 3>their Firefly video and this is in beta right now.

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<v Speaker 3>Right now, they can only generate about two seconds worth

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<v Speaker 3>of video. Meta last week, Facebook's parent company, they came

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<v Speaker 3>out with their meta video. They call it metagen Ai

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<v Speaker 3>and theirs can do up to sixteen seconds. So as

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<v Speaker 3>you can see, this is very limited in its scope

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<v Speaker 3>right now, but it's day one and this is just

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<v Speaker 3>going to get better and better. And of course Meta

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<v Speaker 3>wants it because if you're making it reels and things

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<v Speaker 3>like that, you don't have to go out.

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<v Speaker 2>And shoot stuff.

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<v Speaker 3>You can do it all from your house. And of

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<v Speaker 3>course Adobe one of the biggest companies providing software for

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<v Speaker 3>creators all around the world, so that's a big deal

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<v Speaker 3>for them because they charge for this stuff.

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<v Speaker 2>Yeah, oh man, all right now, Rich, We're gonna get

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<v Speaker 2>some news from Amy King and then let's say I

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<v Speaker 2>want to spy on grandma. The oldest fashioned way would

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<v Speaker 2>be I'd have to stand outside, like with binoculars and

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<v Speaker 2>look at her through the window. But apparently parents, yes, definitely, Well,

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<v Speaker 2>let's I want to find out there's a new way.

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<v Speaker 2>We're not talking about spying in a creepy way. We're

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<v Speaker 2>talking about keeping tabs on a senior citizen. There's apparently

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<v Speaker 2>a new way to do it. And you can tell

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<v Speaker 2>us if it's better and if it's less creepy, because

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<v Speaker 2>we all have parents and grandparents who are old. We're

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<v Speaker 2>talking to rich Demurow on this Tech Tuesday, the host

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<v Speaker 2>of rich on Tech every Saturday eleven am to two

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<v Speaker 2>pm here on KFI on KTLA. That's television, folks, every morning, Instagram,

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<v Speaker 2>rich on Tech website, rich on Tech dot TV. Okay,

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<v Speaker 2>tell me about this new way to keep tabs on

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<v Speaker 2>your mom or grandma or dad. That is supposedly better

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<v Speaker 2>than having cameras in their house or an armed guard

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<v Speaker 2>watching them at all times.

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<v Speaker 3>Yeah. And I know here in the US we're trying

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<v Speaker 3>to get more into that idea of aging in place, right,

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<v Speaker 3>This is where you stay in the home that you

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<v Speaker 3>you know lived in instead of going to a senior

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<v Speaker 3>housing or whatever. So but that launches a lot of

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<v Speaker 3>complications for the caregivers, right, like, if you're the kid,

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<v Speaker 3>you want to make sure Mom's okay. And so there

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<v Speaker 3>are ways you can do this with video cameras and

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<v Speaker 3>Amazon echoes and things like that.

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<v Speaker 2>But I thought this was pretty cool.

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<v Speaker 3>This is a new smart Wi Fi sensing plug from

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<v Speaker 3>a company named Threshold Care. The plug is called Motion

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<v Speaker 3>And so what you do is you put these little plugs.

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<v Speaker 3>There's three of them, and you put three of them

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<v Speaker 3>in the house and they create this kind of.

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<v Speaker 2>Like I call it a force field.

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<v Speaker 3>And so they're actually monitoring the Wi Fi signals in

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<v Speaker 3>the house and so once they see that someone breaks

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<v Speaker 3>those Wi Fi signals, that's how they're detecting motion. And

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<v Speaker 3>this is not a new concept. We've had this for

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<v Speaker 3>a long time. But this is sort of a plug

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<v Speaker 3>and play thing. So let's say you bought these three sensors,

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<v Speaker 3>you put them in mom's house. You can know, you know,

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<v Speaker 3>when she gets out of a certain room, when she's

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<v Speaker 3>up and around moving, you can get an alert if

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<v Speaker 3>there's no movement at all after a certain time, or

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<v Speaker 3>you know whatever. So it's just kind of a neat

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<v Speaker 3>way to monitor a loved one without being invasive. You know,

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<v Speaker 3>you don't need images, you don't need videos, and it's

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<v Speaker 3>not very expensive. It's only sixty bucks for the three pack.

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<v Speaker 2>So when I didn't know this that as you walk

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<v Speaker 2>around your house, you're disrupting the patterns of the Wi

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<v Speaker 2>Fi signals.

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<v Speaker 3>Yes, and that's okay. You know that's been going on.

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<v Speaker 2>For a while, all right. So the thing about this

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<v Speaker 2>then is it's it's it's as vague as possible while

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<v Speaker 2>still being useful, meaning it's not like a video camera

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<v Speaker 2>where you can actually see Mom walking around the house.

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<v Speaker 2>It's just measuring movement patterns. It technically it's it's not

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<v Speaker 2>even able. It can't tell you whether it's Mom or

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<v Speaker 2>something else moving around. But if you don't see any

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<v Speaker 2>if Mom lives alone and you see no movement for

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<v Speaker 2>a while, then you know you better get over there

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<v Speaker 2>and see if she's okay. So you plug them in

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<v Speaker 2>in Mom's house has them. Mom's house has to have

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<v Speaker 2>the Wi Fi and be on the internet. And then you,

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<v Speaker 2>as the as the child, you have an app on

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<v Speaker 2>your phone that you can use to monitor these sensors. Correct.

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<v Speaker 3>All of that is very correct, and it's u you know,

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<v Speaker 3>it's it's also if there's movement when you don't expect movement,

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<v Speaker 3>So you know, if there's movement in a room that

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<v Speaker 3>you're not expecting. I mean, there's lots of ways you

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<v Speaker 3>can use this. I mean, it depends on your situation.

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<v Speaker 3>So you know, it could also be movement. If Mom's

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<v Speaker 3>supposed to go to sleep at you know, eight pm,

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<v Speaker 3>and there's movement at midnight, you know, that could be

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<v Speaker 3>another indication. So or if you want to put them

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<v Speaker 3>in a certain room. Let's say that there's a couple

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<v Speaker 3>of rooms in the house and you want to make

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<v Speaker 3>sure that mom makes it to the living room in

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<v Speaker 3>the morning. So there's so many ways you can do this.

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<v Speaker 3>And I've you know, I've been to these shows where

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<v Speaker 3>you know, they have all kinds of products for seniors

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<v Speaker 3>living at their homes, and I think that this is

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<v Speaker 3>just a smart, simple way. And I love the fact

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<v Speaker 3>that it's not that expensive because you know, cameras and

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<v Speaker 3>subscription costs, you know, they can they can add up,

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<v Speaker 3>and this doesn't have any subscription costs and you're getting

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<v Speaker 3>a three pack for sixty bucks. So I do like

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<v Speaker 3>that idea. Although I'm surprised Wayne that there's no subscription

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<v Speaker 3>because pretty much every product that I take a look

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<v Speaker 3>at these days has some sort of associated subscript for

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<v Speaker 3>you with it.

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<v Speaker 2>Well, that could be coming later when they decide to

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<v Speaker 2>maximize their profitability. My guess is right now, I hate

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<v Speaker 2>to be cynical, and you know a lot about tech companies,

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<v Speaker 2>so you can correct me if I'm so cynical that

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<v Speaker 2>I'm off base. This is a relatively new thing. They

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<v Speaker 2>want to have as low a bar to entry as possible,

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<v Speaker 2>get everybody to get these things in mom's house, and

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<v Speaker 2>down the road they can start to implement layers of subscription.

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<v Speaker 3>Models, right, and it's something as simple as instead of

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<v Speaker 3>you checking the app every day to see, you know,

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<v Speaker 3>if there's movement, they may theoretically charge for something like Okay,

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<v Speaker 3>let's set a schedule so between nine and five, if

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<v Speaker 3>there's movement, you don't have to alert me. But if

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<v Speaker 3>there's movement at midnight, alert me. And that's something they

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<v Speaker 3>could potentially charge for down the line. For now, I'm

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<v Speaker 3>just making that up, but the idea is that there's

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<v Speaker 3>many ways to charge people for things, and that's usually

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<v Speaker 3>under that freemium model. Where most of it's free, but

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<v Speaker 3>if there's something you really want, you got to pay

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<v Speaker 3>for all.

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<v Speaker 2>Right, Hey, speaking of things you want and maybe not

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<v Speaker 2>paying for it, direct TV free streaming is this true?

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<v Speaker 3>Yeah, I guess if you can't beat them, join them.

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<v Speaker 3>So we know that free streaming they call it fast

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<v Speaker 3>free advertising supported television services. These are the fastest growing

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<v Speaker 3>area of the market, which is so funny because it's

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<v Speaker 3>called old school TV. Wait, it's just what we used

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<v Speaker 3>to have before, you know, everyone switched to streaming and

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<v Speaker 3>you know, these expensive services. People are like they're fighting back.

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<v Speaker 3>They're saying, I don't really feel like paying anymore. And

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<v Speaker 3>so all of the streaming services, some of the fastest

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<v Speaker 3>growing ones are to be you know, you've got all

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<v Speaker 3>the fling has a free level of service and so

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<v Speaker 3>they're all you know, they're all adding this because people

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<v Speaker 3>can just put them on their TV and watch stuff

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<v Speaker 3>like Pluto that's another one. Yeah, and it doesn't cost

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<v Speaker 3>them a dime. But what they're doing is they're selling

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<v Speaker 3>a lot of advertise and they're getting a lot of

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<v Speaker 3>data from you because it's a very smart system. So anyway,

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<v Speaker 3>direct TV is entering this whole platform with something called

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<v Speaker 3>my Free direct TV. There's not a lot of details

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<v Speaker 3>on what we're gonna be able to watch, but they

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<v Speaker 3>haven't announced like specific channels, but there will be channels

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<v Speaker 3>and then extensive on demand library and you'll be able

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<v Speaker 3>to install this on your TV. It'll launch on November fifteenth.

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<v Speaker 3>But it's smart because DirecTV has the brand name and

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<v Speaker 3>so people are gonna immediately know it versus something like

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<v Speaker 3>a twov or a you know some of these other

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<v Speaker 3>ones out there, Zumo, and you know they're gonna have sports, entertainment,

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<v Speaker 3>kid stuff, And I think the idea is to get

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<v Speaker 3>people to sign up for a paid subscription because they'll

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<v Speaker 3>advertise a lot of stuff that you know you can't

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<v Speaker 3>get for the free level, but hey, for you know,

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<v Speaker 3>another eighty bucks a month, you can get the paid level.

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<v Speaker 2>Would you say we'll finish with this. Would you say

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<v Speaker 2>it's true that when we first started to have streaming options,

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<v Speaker 2>well first you had premium cable channels with no commercials,

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<v Speaker 2>and then you started to have streaming options with no

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<v Speaker 2>commercials that people a lot of people decided, oh yes,

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<v Speaker 2>I don't want commercials anymore. But then as the years

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<v Speaker 2>went by and as the prices went up, and as

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<v Speaker 2>it became more difficult to get the programming that you

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<v Speaker 2>want from one commercial free streaming service, that people decided,

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<v Speaker 2>you know what, commercials really aren't that bad to have

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<v Speaker 2>to deal with. Is that what's happening here?

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<v Speaker 3>That is what's happening. And they're pushing them really hard

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<v Speaker 3>because people they liked the idea of free. There's zero barrier,

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<v Speaker 3>barrier to entry, and people like it and they don't

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<v Speaker 3>mind because it's like the old experience they were used to.

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<v Speaker 3>So it's like, Okay, I can watch ads and it's

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<v Speaker 3>not that bad of an experience. I mean, you know,

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<v Speaker 3>we're used to it on TV, and I get it.

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<v Speaker 3>Netflix really spoiled us. But if you're paying twenty three

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<v Speaker 3>dollars a month, you want to get a value. But

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<v Speaker 3>if you're paying zero dollars a month, you're like, okay,

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<v Speaker 3>this is a value right here, I'm watching something for free,

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<v Speaker 3>And so you don't mind me ads as much, all.

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<v Speaker 2>Right, And I'll just give a last shout out. They

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<v Speaker 2>don't know that I'm I don't have any relationship with them.

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<v Speaker 2>But Plex is also one of these services that you

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<v Speaker 2>can use, and I use it for home Networking of Entertainment.

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<v Speaker 2>You probably familiar with plex I take it.

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<v Speaker 3>Oh yeah, it's the NERD's favorite. Very very therefore.

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<v Speaker 2>Watching Yeah, it's great for watching your own media on

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<v Speaker 2>your home network and streaming it to your devices. But

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<v Speaker 2>they also have one of these free TV with commercial

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<v Speaker 2>components and they do a good job. Okay, Rich, thank

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<v Speaker 2>you so much. We will hear you Saturday from eleven

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<v Speaker 2>am to two pm here on KFI. We'll watch you

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<v Speaker 2>on kt LA every single morning. Rich, Jimarrow, everybody, you

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<v Speaker 2>get to get a round of applause for me. Today,

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<v Speaker 2>FEMA has started redoing Sorry, that's the dumbest way to

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<v Speaker 2>say it. Ever, FEMA has re zoomed their door to

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<v Speaker 2>door neighborhood outreach efforts. I'm talking about in North Carolina

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<v Speaker 2>in the areas that Hurricane Helene really hit hard. That

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<v Speaker 2>they had to stop because people were threatening them and

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<v Speaker 2>FEMA felt it was unsafe for the workers to be

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<v Speaker 2>out there trying to help people. Someone's been arrested for

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<v Speaker 2>making threats against FEMA employees, and now FEMA feels it's

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<v Speaker 2>safe again to resume their good work. The Israeli government

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<v Speaker 2>has told the Biden administration that when it retaliates against

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<v Speaker 2>Iran for a Ron's recent missile attack. They will not

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<v Speaker 2>hit any nuclear sites. They will not hit any oil

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<v Speaker 2>production sites, two big things that the United States really

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<v Speaker 2>was hoping they would agree to, and they say that

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<v Speaker 2>they have. Meanwhile, we're not having enough babies everybody. That's

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<v Speaker 2>right now. Europe has been having this problem for longer

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<v Speaker 2>than the United States. But the United States is starting

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<v Speaker 2>to catch up with the problem of low birth rates.

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<v Speaker 2>And some countries are deciding to give big incentives, I

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<v Speaker 2>mean big incentives to try to encourage their people to

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<v Speaker 2>have some kids. Hungary is a big one of these

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<v Speaker 2>they have. They have I'm gonna tell you about these

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<v Speaker 2>robust enticements that they have to encourage people to have kids.

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<v Speaker 2>They have a fertility rate of one point five right now.

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<v Speaker 2>And you need I think you need two point six

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<v Speaker 2>berths per whatever, the one hundred thousand to have a

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<v Speaker 2>replacement level. That's two point one you need. You need

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<v Speaker 2>two point one is a replacement rate. Hungary has one

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<v Speaker 2>point five. United States has one point six. So right

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<v Speaker 2>now we're doing a little bit here in this country.

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<v Speaker 2>You know, you have you have child tax credits, you

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<v Speaker 2>have some promises of more child tax credits, but it's

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<v Speaker 2>kind of shockingly sparse compared to what's going on in Hungary.

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<v Speaker 2>Holy smokes, do they want to have a lot more Hungarians.

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<v Speaker 2>They have huge subsidized loan programs in Hungary. These are

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<v Speaker 2>super low interest loan programs where you can get a

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<v Speaker 2>big chunk of money right now and pay it back

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<v Speaker 2>and really not pay much in the way of interest.

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<v Speaker 2>And if you agree to have at least three kids

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<v Speaker 2>in Hungary, you can get over one hundred and fifty

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<v Speaker 2>thousand dollars in these government subsidized loans. Here's another thing,

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<v Speaker 2>you want to take it one more kid. If you

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<v Speaker 2>have four or more kids, mom is exempt from personal

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<v Speaker 2>tax in Hungary for the rest of her life. What

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<v Speaker 2>guess what else? If you can push out four or

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<v Speaker 2>more kids, then you will get seven extra annual vacation

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<v Speaker 2>days for mom and dad. Now, notice I'm not saying

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<v Speaker 2>or mom and mom or dad and dad, because in

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<v Speaker 2>Hungary they're not really interested in same sex couples having

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<v Speaker 2>kids or getting, you know, adopting kids. They're not really

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<v Speaker 2>interested in single mothers having kids. They're really into the

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<v Speaker 2>traditional it's a man and it's a woman and they're

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<v Speaker 2>married and they're having kids, and they are so into

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<v Speaker 2>the traditional family model that if you are getting these

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<v Speaker 2>benefits and then you get divorced, you lose the benefits.

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<v Speaker 2>So let's say you got one hundred and fifty thousand

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<v Speaker 2>dollars government subsidized loan with a super low interest rate,

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<v Speaker 2>and then you get divorced, h your interest rate goes

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<v Speaker 2>up back to whatever some childless schnook would have to pay.

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<v Speaker 2>In some cases, you have to pay some of the

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<v Speaker 2>money back if you get divorced. Now, in the United States,

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<v Speaker 2>we're not there yet. I don't think we'll ever be there,

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<v Speaker 2>not going to ever have social programs to this degree.

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<v Speaker 2>But this campaign, you know, Kamala Harris is talking about

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<v Speaker 2>what is it, a six thousand dollars tax deduction or

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<v Speaker 2>credit for having a child. Former President Trump, the other

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<v Speaker 2>candidate he's mentioned maybe having the government pay for IVF

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<v Speaker 2>and also introducing more tax deductions for parents. So, even

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<v Speaker 2>though they're so far apart on so many things philosophically

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<v Speaker 2>and in terms of actual policy, they both have ideas

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<v Speaker 2>that are designed to encourage people to maybe have kids,

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<v Speaker 2>or at least offer some reward for doing so. And

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<v Speaker 2>as an overall population. I suppose we should have enough

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<v Speaker 2>kids that there, you know, we don't die out or

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<v Speaker 2>whatever it is. But there are certain places and times

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<v Speaker 2>when no kids are the best, like at the movie theater.

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<v Speaker 2>So I don't know how you navigate that problem. And

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<v Speaker 2>I don't know if we're ever going to be offering

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<v Speaker 2>the kinds of things that Hungary is. You know, they

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<v Speaker 2>also gave you a a big stipend to buy a

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<v Speaker 2>minivan in Hungary if you had kids. Stuff like that.

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<v Speaker 2>All right, we're going to get some news from Amy King,

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<v Speaker 2>and then when we come back and we're going to

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<v Speaker 2>talk about milk. There are a lot of kinds of milks,

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<v Speaker 2>real milks like from an animal, and milks with finger

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<v Speaker 2>quotes not from animals. There's a ton of it. And

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<v Speaker 2>there's one kind of milk that is unbelievably popular all

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<v Speaker 2>over the world except here in the United States, where

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<v Speaker 2>we will not drink it. What is it? Why won't

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<v Speaker 2>we drink it? A new minimum wage increase for some

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<v Speaker 2>healthcare workers in California goes into effect tomorrow. It's part

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<v Speaker 2>of a law that will increase the pay for these

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<v Speaker 2>healthcare workers to twenty five dollars an hour, which seems

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<v Speaker 2>pretty good, except it takes the next decade to get

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<v Speaker 2>them to twenty five dollars an hour, but it does

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<v Speaker 2>take effect tomorrow. Now let's talk about milk. There's so

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<v Speaker 2>many milks. There's the obvious milk that comes from a cow,

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<v Speaker 2>and then I guess you could say there's the variance.

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<v Speaker 2>There's a low fat and skim milk, in half and

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<v Speaker 2>half in heavy cream. You have goat milk. You can

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<v Speaker 2>get goat milk pretty much any supermarket. Pretty sure, it's

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<v Speaker 2>not popular as cow milk, but it's out there. Then

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<v Speaker 2>you've got your soy milk, your almonds, your oats, cashews.

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<v Speaker 2>There's banana based milk. There's pistachio based milk. There's hazelnut

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00:23:14.720 --> 00:23:21.359
<v Speaker 2>based milk. There's flax seed based milk. There's a I

398
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<v Speaker 2>don't know how long this has been out, but there's

399
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<v Speaker 2>some product called ripple that's some kind of vegetable oil

400
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<v Speaker 2>and pea protein milk, and these are very popular. All

401
00:23:33.839 --> 00:23:35.960
<v Speaker 2>of these are popular in the United States. And when

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<v Speaker 2>you go into a grocery store, you go to the

403
00:23:37.799 --> 00:23:40.920
<v Speaker 2>milk area and you'll see moo cow milk, and goat

404
00:23:40.920 --> 00:23:45.400
<v Speaker 2>milk and a lot of these other milks. Now, when

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<v Speaker 2>you go to a grocery store in most of Europe,

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<v Speaker 2>you won't see tons of milks over there. You're not

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<v Speaker 2>gonna see it. There's a kind of milk that is

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<v Speaker 2>extremely popular in parts of Europe and growing in popularity

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<v Speaker 2>in some other parts of the world, like China in

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<v Speaker 2>Central America, and you can get it here. It's not illegal,

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<v Speaker 2>not at all. It's just that you're you're not going

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<v Speaker 2>to find it in the milk section. You're going to

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<v Speaker 2>find it somewhere else, down some aisle, maybe on a

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<v Speaker 2>bottom shelf. There won't be a lot of it, and

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00:24:23.319 --> 00:24:25.000
<v Speaker 2>there won't be a lot of it because we're not

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<v Speaker 2>buying it and we're not drinking it. And I'm talking

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00:24:27.759 --> 00:24:32.799
<v Speaker 2>about shelf stable milk. They also call it ultra high

418
00:24:32.799 --> 00:24:38.920
<v Speaker 2>temperature milk UHT milk. When was the last time you

419
00:24:39.359 --> 00:24:42.400
<v Speaker 2>had any shelf stable milk from a box that was

420
00:24:42.440 --> 00:24:44.839
<v Speaker 2>on the shelf and didn't need to be refrigerated until

421
00:24:44.880 --> 00:24:47.839
<v Speaker 2>you opened it? Yeah, I can't remember. I don't know

422
00:24:47.839 --> 00:24:52.079
<v Speaker 2>if I've ever had it. Now, if you go to France,

423
00:24:55.000 --> 00:24:58.519
<v Speaker 2>ninety percent of the milk sold in France is in

424
00:24:58.599 --> 00:25:07.680
<v Speaker 2>a box on the shelf in Spain, it's ninety I'm

425
00:25:07.720 --> 00:25:12.400
<v Speaker 2>trying to convert some numbers here, it's ninety six percent,

426
00:25:12.480 --> 00:25:14.960
<v Speaker 2>thank you very much, brain, ninety six percent of the

427
00:25:14.960 --> 00:25:17.599
<v Speaker 2>milk in Spain is this is this ultra high temperature

428
00:25:17.640 --> 00:25:21.680
<v Speaker 2>milk in a box. And here it's I don't even

429
00:25:21.680 --> 00:25:25.039
<v Speaker 2>know if you can measure the market share for this stuff.

430
00:25:25.079 --> 00:25:29.240
<v Speaker 2>That's how much we don't want it. Now, how do

431
00:25:29.279 --> 00:25:34.039
<v Speaker 2>they even do it? Well, you get milk and then

432
00:25:34.119 --> 00:25:38.559
<v Speaker 2>you blast it with super high heat, hotter than pasteurization,

433
00:25:39.960 --> 00:25:45.880
<v Speaker 2>like three hundred degrees boom, one, two, three, four, maybe

434
00:25:46.000 --> 00:25:51.240
<v Speaker 2>five seconds boom, and so it's faster than pasteurization. It's hotter,

435
00:25:51.640 --> 00:25:55.440
<v Speaker 2>and it's more effective at killing bacteria. And then they

436
00:25:55.440 --> 00:25:58.000
<v Speaker 2>go it goes into a special package. It's sterile and

437
00:25:58.039 --> 00:25:59.720
<v Speaker 2>it's air tight, and you can stick it on a

438
00:25:59.720 --> 00:26:04.839
<v Speaker 2>shelf and it can be there for months easily. Some

439
00:26:04.880 --> 00:26:09.880
<v Speaker 2>people say it's immortal that if there's a box of

440
00:26:09.880 --> 00:26:12.720
<v Speaker 2>this ultra high temperature shelf stable milk heat, you can

441
00:26:12.759 --> 00:26:15.200
<v Speaker 2>sit there for five years and it's fine when you

442
00:26:15.240 --> 00:26:18.680
<v Speaker 2>open it. We would never do that, I mean, we're

443
00:26:18.680 --> 00:26:21.519
<v Speaker 2>not even going to try it, right, and we definitely

444
00:26:21.559 --> 00:26:24.240
<v Speaker 2>would not try one that was five years old. Because

445
00:26:25.559 --> 00:26:28.440
<v Speaker 2>we have a very particular view of milk in this country,

446
00:26:29.960 --> 00:26:32.799
<v Speaker 2>and milk in a box does not fit it.

447
00:26:33.400 --> 00:26:38.440
<v Speaker 4>Hey, Wayne Neil, So I know it sounds strange and

448
00:26:38.839 --> 00:26:42.759
<v Speaker 4>we certainly aren't super excited about it here in the States,

449
00:26:43.160 --> 00:26:44.799
<v Speaker 4>but I tell you that you do find it.

450
00:26:44.720 --> 00:26:48.319
<v Speaker 2>On the aisle and it is great.

451
00:26:48.839 --> 00:26:51.279
<v Speaker 4>We have a little place in Big Bear, and we

452
00:26:51.640 --> 00:26:54.079
<v Speaker 4>weren't there all the time. You know, maybe you go

453
00:26:54.559 --> 00:26:56.680
<v Speaker 4>once a week, maybe you go every couple of weeks,

454
00:26:56.720 --> 00:27:00.640
<v Speaker 4>and we found that it was much easier to buy

455
00:27:00.799 --> 00:27:03.559
<v Speaker 4>that and have it stored for cereal and the like,

456
00:27:03.960 --> 00:27:07.960
<v Speaker 4>and it's great. It takes exactly the same You just

457
00:27:07.960 --> 00:27:11.119
<v Speaker 4>put it in the refrigerator to chill it up afterwards,

458
00:27:11.119 --> 00:27:14.519
<v Speaker 4>but it lasts for months and months and months, and

459
00:27:14.559 --> 00:27:17.480
<v Speaker 4>it's a great option to have on hand for baking,

460
00:27:17.599 --> 00:27:21.680
<v Speaker 4>for cereal, for drinking, for anything that is not taking

461
00:27:21.759 --> 00:27:25.039
<v Speaker 4>up space in the fridge. All of that is true.

462
00:27:25.119 --> 00:27:26.039
<v Speaker 4>It's more convenient.

463
00:27:26.160 --> 00:27:29.000
<v Speaker 2>It's better for the environment because of the impact on

464
00:27:29.039 --> 00:27:31.519
<v Speaker 2>the environment of the cold chain. I know, you know

465
00:27:31.599 --> 00:27:34.240
<v Speaker 2>what the cold chain is. Sure, this is all that

466
00:27:34.359 --> 00:27:35.920
<v Speaker 2>you know. You get a product that has to be

467
00:27:36.000 --> 00:27:37.480
<v Speaker 2>chilled and then it has to be chilled on the

468
00:27:37.480 --> 00:27:39.279
<v Speaker 2>truck when it's going to the store, and it has

469
00:27:39.319 --> 00:27:44.359
<v Speaker 2>to be chilled in the store. But we in America

470
00:27:44.559 --> 00:27:48.640
<v Speaker 2>generally think of milk as a fresh product. It's supposed

471
00:27:48.680 --> 00:27:51.880
<v Speaker 2>to be fresh, even though it comes out of a

472
00:27:51.960 --> 00:27:55.519
<v Speaker 2>cow hot I mean milk. The freshest milk you could

473
00:27:55.519 --> 00:27:57.359
<v Speaker 2>have is straight out of the udder of a cow,

474
00:27:57.400 --> 00:28:00.119
<v Speaker 2>and if you do, it's over one hundred degrees. But

475
00:28:00.880 --> 00:28:03.279
<v Speaker 2>we think fresh means cold. I don't know why. I

476
00:28:03.279 --> 00:28:05.880
<v Speaker 2>don't know anybody really knows why. It's just what we think.

477
00:28:06.799 --> 00:28:10.000
<v Speaker 2>And as you pointed out, you can refrigerate it first

478
00:28:10.039 --> 00:28:13.039
<v Speaker 2>if that's what you want to do, but in Europe

479
00:28:13.200 --> 00:28:16.119
<v Speaker 2>they don't. They just they just drink it. They're not

480
00:28:16.279 --> 00:28:20.039
<v Speaker 2>concerned with it being cold, and they're not concerned with

481
00:28:20.119 --> 00:28:23.640
<v Speaker 2>it being fresh. Then the other thing is, even though,

482
00:28:23.680 --> 00:28:25.319
<v Speaker 2>and you would agree with this too, I think you

483
00:28:25.400 --> 00:28:29.440
<v Speaker 2>cover food all the time. In America. We love junk food,

484
00:28:29.480 --> 00:28:33.319
<v Speaker 2>processed food, we love it, and yet when it comes

485
00:28:33.359 --> 00:28:37.480
<v Speaker 2>to milk, we want it natural. And milk in a

486
00:28:37.519 --> 00:28:40.559
<v Speaker 2>box is not natural. Even though I think people think

487
00:28:40.599 --> 00:28:44.519
<v Speaker 2>it's full of preservatives, it's not. It's just milk in

488
00:28:44.559 --> 00:28:48.759
<v Speaker 2>a box. It's just as natural as the milk in

489
00:28:48.839 --> 00:28:52.839
<v Speaker 2>a carton that you get. So they've tried the milk

490
00:28:52.880 --> 00:28:57.359
<v Speaker 2>the box. Milk companies have tried. Do you remember when

491
00:28:57.400 --> 00:29:02.920
<v Speaker 2>they threw that free concert by Pavarotti in Central Park?

492
00:29:03.599 --> 00:29:07.519
<v Speaker 2>Does that ring any bells? Sure? That was thrown by Parmelat,

493
00:29:07.559 --> 00:29:10.319
<v Speaker 2>which is you know, the big milk in a box

494
00:29:10.480 --> 00:29:12.920
<v Speaker 2>company in Europe. They were trying like hell to get

495
00:29:12.960 --> 00:29:16.119
<v Speaker 2>Americans to do it, and it didn't work at all.

496
00:29:16.720 --> 00:29:22.240
<v Speaker 2>But if you have a situation like Neil has, and

497
00:29:22.279 --> 00:29:24.440
<v Speaker 2>you want milk, but you don't want to have to

498
00:29:24.599 --> 00:29:27.279
<v Speaker 2>worry about keeping it cold, even if you're just if

499
00:29:27.319 --> 00:29:30.240
<v Speaker 2>you're going on a picnic or something like that, milk

500
00:29:30.279 --> 00:29:33.319
<v Speaker 2>in a box is great. Not to be confused with

501
00:29:33.359 --> 00:29:37.599
<v Speaker 2>something else in a box. On Saturday Night Live, all right,

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00:29:37.759 --> 00:29:40.319
<v Speaker 2>Gary and Shannon are coming up next. This is KFI

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00:29:40.440 --> 00:29:44.000
<v Speaker 2>AM six forty Live everywhere on the iHeartRadio app.

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<v Speaker 1>You've been listening to the Bill Handle Show. Catch my

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00:29:47.039 --> 00:29:50.079
<v Speaker 1>show Monday through Friday six am to nine am, and

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00:29:50.319 --> 00:29:53.440
<v Speaker 1>anytime on demand on the iHeartRadio app
