Speaker 1: You're listening to KFI AM six forty the Bill Handles
Speaker 1: show on demand on the iHeartRadio app.
Speaker 2: Good Morning, It is a Bill Handle show, and he
Speaker 2: is back from vacation. On Monday, Wayne Resnik here until
Speaker 2: nine o'clock and it's the time of the week where
Speaker 2: we get somebody smarter than anybody on the show about
Speaker 2: tech to come in and talk to us about the
Speaker 2: latest developments. Rich DeMuro the host of Rich on Tech
Speaker 2: every Saturday eleven am to two pm, right here on KFI.
Speaker 2: If you want to get a gander at him, you
Speaker 2: can watch him on KTLA every morning. And if you
Speaker 2: want to get a gander at him that's not so fleeting,
Speaker 2: you can follow him on Instagram at rich on Tech
Speaker 2: and on his website rich on Tech, dot tv and Elmer.
Speaker 2: You just said something to me, and I think what
Speaker 2: you said is Rich is not on yet. Okay, that's fine,
Speaker 2: So we are waiting for him to join. I hope
Speaker 2: he joins. He did send over things he wanted to
Speaker 2: talk about, so I know that he was planning to
Speaker 2: come on. And boy, would it be ironic if the
Speaker 2: tech person that we bring on because he's so smart
Speaker 2: about tech is having technical difficulties. I can tell you
Speaker 2: a couple other stories that we're looking at while we
Speaker 2: wait for Rich. One of them is, you know, the
Speaker 2: whole thing with Sean Combs aka Diddy and the criminal
Speaker 2: charges and he's in custody and he can't make bail.
Speaker 2: Now their lawsuits are coming. New ones were filed yesterday
Speaker 2: accusing him of sexual assault. You have men accusing him,
Speaker 2: women and a sixteen year old boy in these lawsuits.
Speaker 2: And it's almost like at this point in terms of
Speaker 2: his predicament entirely self made. This is like putting another
Speaker 2: drop of water in a swimming pool for him in
Speaker 2: terms of the trouble that he's in. All Right, ladies
Speaker 2: and gentlemen, here he is Rich Demro, Good morning.
Speaker 3: Sir, he hey, good morning.
Speaker 2: How's it going excellent? I want to get right into
Speaker 2: this first thing here. There's a battle now of the
Speaker 2: newest I guess, the bestest, newest text to video generation platforms.
Speaker 2: Meta has one, Adobe has one. What's going on? Why
Speaker 2: is it important? And what's so great about the newest versions?
Speaker 2: And also just start off quickly with what is text
Speaker 2: to video?
Speaker 3: Yeah? So, I mean, Wayne, we're very familiar with the
Speaker 3: idea of these image generators through AI, so you can
Speaker 3: go on a lot of different you know, meta imagine.
Speaker 3: Adobe has one. I mean so many of these companies
Speaker 3: have already done. Google has one, you know, where you
Speaker 3: can just type in what you want and then it
Speaker 3: will make a picture of that thing. That's been pretty fine. Obviously,
Speaker 3: it has little hiccups with things like details like hands
Speaker 3: and feet and teeth and stuff like that, but that's
Speaker 3: been easy. A holy grail is really text to video,
Speaker 3: so you can say, you know, generate a video of
Speaker 3: you know, someone walking through a field of wildflowers and
Speaker 3: then it starts snowing, you know, whatever you want. So
Speaker 3: this is stuff that you know, Hollywood studios would maybe
Speaker 3: create with a with you know, their their high end
Speaker 3: image generation tools computers and things CGI. But now the
Speaker 3: fact that you can just type this stuff in and
Speaker 3: have a computer generate it, that would be incredible. And
Speaker 3: the reason why it's incredible is only on the money side,
Speaker 3: because I think most artists would agree they probably don't
Speaker 3: want this stuff to take off in a huge way
Speaker 3: because it gets rid of their job.
Speaker 2: You know, I used to live in a building with
Speaker 2: a guy and he still does this who does pre
Speaker 2: visualization for movies. Yes, and he and that is where
Speaker 2: you know, you have a script and it says like, oh,
Speaker 2: there's a big battle scene, and pre visualization is you
Speaker 2: create using computers kind of an example of what it
Speaker 2: would look like. And he's done it for I mean,
Speaker 2: the biggest of the biggest movies. And it seems like,
Speaker 2: is this is this the kind of thing that puts
Speaker 2: him out of a job.
Speaker 3: Yeah, that's exactly the type of person I interviewed the
Speaker 3: first time around on this story when we were doing
Speaker 3: the text to image generators, and I interviewed exactly that
Speaker 3: a person who draws what's called concept art. You know,
Speaker 3: like if you say, hey, we've got a new superhero
Speaker 3: and we want them to be wearing green and look
Speaker 3: like this, and you know, they would come up with
Speaker 3: that concept and then they would build that based on it.
Speaker 3: So I think the interesting thing about this is that
Speaker 3: not only can it do this stuff, but again, this
Speaker 3: eventually will get so good where if you need a shot,
Speaker 3: let's say you need a shot of people walking a
Speaker 3: crowd of people walking through in the streets of downtown
Speaker 3: Los Angeles, instead of licensing that b roll from someone
Speaker 3: or hiring a bunch of extras or generating, you know,
Speaker 3: in a computer, you know, using CGI, this shot that
Speaker 3: you probably have to compose from different things. You would
Speaker 3: just tell AI here's what I need and boom it
Speaker 3: would create that shot now right now. And the reason
Speaker 3: we're talking about this because Adobe, they unlaunched are released
Speaker 3: their Firefly video and this is in beta right now.
Speaker 3: Right now, they can only generate about two seconds worth
Speaker 3: of video. Meta last week, Facebook's parent company, they came
Speaker 3: out with their meta video. They call it metagen Ai
Speaker 3: and theirs can do up to sixteen seconds. So as
Speaker 3: you can see, this is very limited in its scope
Speaker 3: right now, but it's day one and this is just
Speaker 3: going to get better and better. And of course Meta
Speaker 3: wants it because if you're making it reels and things
Speaker 3: like that, you don't have to go out.
Speaker 2: And shoot stuff.
Speaker 3: You can do it all from your house. And of
Speaker 3: course Adobe one of the biggest companies providing software for
Speaker 3: creators all around the world, so that's a big deal
Speaker 3: for them because they charge for this stuff.
Speaker 2: Yeah, oh man, all right now, Rich, We're gonna get
Speaker 2: some news from Amy King and then let's say I
Speaker 2: want to spy on grandma. The oldest fashioned way would
Speaker 2: be I'd have to stand outside, like with binoculars and
Speaker 2: look at her through the window. But apparently parents, yes, definitely, Well,
Speaker 2: let's I want to find out there's a new way.
Speaker 2: We're not talking about spying in a creepy way. We're
Speaker 2: talking about keeping tabs on a senior citizen. There's apparently
Speaker 2: a new way to do it. And you can tell
Speaker 2: us if it's better and if it's less creepy, because
Speaker 2: we all have parents and grandparents who are old. We're
Speaker 2: talking to rich Demurow on this Tech Tuesday, the host
Speaker 2: of rich on Tech every Saturday eleven am to two
Speaker 2: pm here on KFI on KTLA. That's television, folks, every morning, Instagram,
Speaker 2: rich on Tech website, rich on Tech dot TV. Okay,
Speaker 2: tell me about this new way to keep tabs on
Speaker 2: your mom or grandma or dad. That is supposedly better
Speaker 2: than having cameras in their house or an armed guard
Speaker 2: watching them at all times.
Speaker 3: Yeah. And I know here in the US we're trying
Speaker 3: to get more into that idea of aging in place, right,
Speaker 3: This is where you stay in the home that you
Speaker 3: you know lived in instead of going to a senior
Speaker 3: housing or whatever. So but that launches a lot of
Speaker 3: complications for the caregivers, right, like, if you're the kid,
Speaker 3: you want to make sure Mom's okay. And so there
Speaker 3: are ways you can do this with video cameras and
Speaker 3: Amazon echoes and things like that.
Speaker 2: But I thought this was pretty cool.
Speaker 3: This is a new smart Wi Fi sensing plug from
Speaker 3: a company named Threshold Care. The plug is called Motion
Speaker 3: And so what you do is you put these little plugs.
Speaker 3: There's three of them, and you put three of them
Speaker 3: in the house and they create this kind of.
Speaker 2: Like I call it a force field.
Speaker 3: And so they're actually monitoring the Wi Fi signals in
Speaker 3: the house and so once they see that someone breaks
Speaker 3: those Wi Fi signals, that's how they're detecting motion. And
Speaker 3: this is not a new concept. We've had this for
Speaker 3: a long time. But this is sort of a plug
Speaker 3: and play thing. So let's say you bought these three sensors,
Speaker 3: you put them in mom's house. You can know, you know,
Speaker 3: when she gets out of a certain room, when she's
Speaker 3: up and around moving, you can get an alert if
Speaker 3: there's no movement at all after a certain time, or
Speaker 3: you know whatever. So it's just kind of a neat
Speaker 3: way to monitor a loved one without being invasive. You know,
Speaker 3: you don't need images, you don't need videos, and it's
Speaker 3: not very expensive. It's only sixty bucks for the three pack.
Speaker 2: So when I didn't know this that as you walk
Speaker 2: around your house, you're disrupting the patterns of the Wi
Speaker 2: Fi signals.
Speaker 3: Yes, and that's okay. You know that's been going on.
Speaker 2: For a while, all right. So the thing about this
Speaker 2: then is it's it's it's as vague as possible while
Speaker 2: still being useful, meaning it's not like a video camera
Speaker 2: where you can actually see Mom walking around the house.
Speaker 2: It's just measuring movement patterns. It technically it's it's not
Speaker 2: even able. It can't tell you whether it's Mom or
Speaker 2: something else moving around. But if you don't see any
Speaker 2: if Mom lives alone and you see no movement for
Speaker 2: a while, then you know you better get over there
Speaker 2: and see if she's okay. So you plug them in
Speaker 2: in Mom's house has them. Mom's house has to have
Speaker 2: the Wi Fi and be on the internet. And then you,
Speaker 2: as the as the child, you have an app on
Speaker 2: your phone that you can use to monitor these sensors. Correct.
Speaker 3: All of that is very correct, and it's u you know,
Speaker 3: it's it's also if there's movement when you don't expect movement,
Speaker 3: So you know, if there's movement in a room that
Speaker 3: you're not expecting. I mean, there's lots of ways you
Speaker 3: can use this. I mean, it depends on your situation.
Speaker 3: So you know, it could also be movement. If Mom's
Speaker 3: supposed to go to sleep at you know, eight pm,
Speaker 3: and there's movement at midnight, you know, that could be
Speaker 3: another indication. So or if you want to put them
Speaker 3: in a certain room. Let's say that there's a couple
Speaker 3: of rooms in the house and you want to make
Speaker 3: sure that mom makes it to the living room in
Speaker 3: the morning. So there's so many ways you can do this.
Speaker 3: And I've you know, I've been to these shows where
Speaker 3: you know, they have all kinds of products for seniors
Speaker 3: living at their homes, and I think that this is
Speaker 3: just a smart, simple way. And I love the fact
Speaker 3: that it's not that expensive because you know, cameras and
Speaker 3: subscription costs, you know, they can they can add up,
Speaker 3: and this doesn't have any subscription costs and you're getting
Speaker 3: a three pack for sixty bucks. So I do like
Speaker 3: that idea. Although I'm surprised Wayne that there's no subscription
Speaker 3: because pretty much every product that I take a look
Speaker 3: at these days has some sort of associated subscript for
Speaker 3: you with it.
Speaker 2: Well, that could be coming later when they decide to
Speaker 2: maximize their profitability. My guess is right now, I hate
Speaker 2: to be cynical, and you know a lot about tech companies,
Speaker 2: so you can correct me if I'm so cynical that
Speaker 2: I'm off base. This is a relatively new thing. They
Speaker 2: want to have as low a bar to entry as possible,
Speaker 2: get everybody to get these things in mom's house, and
Speaker 2: down the road they can start to implement layers of subscription.
Speaker 3: Models, right, and it's something as simple as instead of
Speaker 3: you checking the app every day to see, you know,
Speaker 3: if there's movement, they may theoretically charge for something like Okay,
Speaker 3: let's set a schedule so between nine and five, if
Speaker 3: there's movement, you don't have to alert me. But if
Speaker 3: there's movement at midnight, alert me. And that's something they
Speaker 3: could potentially charge for down the line. For now, I'm
Speaker 3: just making that up, but the idea is that there's
Speaker 3: many ways to charge people for things, and that's usually
Speaker 3: under that freemium model. Where most of it's free, but
Speaker 3: if there's something you really want, you got to pay
Speaker 3: for all.
Speaker 2: Right, Hey, speaking of things you want and maybe not
Speaker 2: paying for it, direct TV free streaming is this true?
Speaker 3: Yeah, I guess if you can't beat them, join them.
Speaker 3: So we know that free streaming they call it fast
Speaker 3: free advertising supported television services. These are the fastest growing
Speaker 3: area of the market, which is so funny because it's
Speaker 3: called old school TV. Wait, it's just what we used
Speaker 3: to have before, you know, everyone switched to streaming and
Speaker 3: you know, these expensive services. People are like they're fighting back.
Speaker 3: They're saying, I don't really feel like paying anymore. And
Speaker 3: so all of the streaming services, some of the fastest
Speaker 3: growing ones are to be you know, you've got all
Speaker 3: the fling has a free level of service and so
Speaker 3: they're all you know, they're all adding this because people
Speaker 3: can just put them on their TV and watch stuff
Speaker 3: like Pluto that's another one. Yeah, and it doesn't cost
Speaker 3: them a dime. But what they're doing is they're selling
Speaker 3: a lot of advertise and they're getting a lot of
Speaker 3: data from you because it's a very smart system. So anyway,
Speaker 3: direct TV is entering this whole platform with something called
Speaker 3: my Free direct TV. There's not a lot of details
Speaker 3: on what we're gonna be able to watch, but they
Speaker 3: haven't announced like specific channels, but there will be channels
Speaker 3: and then extensive on demand library and you'll be able
Speaker 3: to install this on your TV. It'll launch on November fifteenth.
Speaker 3: But it's smart because DirecTV has the brand name and
Speaker 3: so people are gonna immediately know it versus something like
Speaker 3: a twov or a you know some of these other
Speaker 3: ones out there, Zumo, and you know they're gonna have sports, entertainment,
Speaker 3: kid stuff, And I think the idea is to get
Speaker 3: people to sign up for a paid subscription because they'll
Speaker 3: advertise a lot of stuff that you know you can't
Speaker 3: get for the free level, but hey, for you know,
Speaker 3: another eighty bucks a month, you can get the paid level.
Speaker 2: Would you say we'll finish with this. Would you say
Speaker 2: it's true that when we first started to have streaming options,
Speaker 2: well first you had premium cable channels with no commercials,
Speaker 2: and then you started to have streaming options with no
Speaker 2: commercials that people a lot of people decided, oh yes,
Speaker 2: I don't want commercials anymore. But then as the years
Speaker 2: went by and as the prices went up, and as
Speaker 2: it became more difficult to get the programming that you
Speaker 2: want from one commercial free streaming service, that people decided,
Speaker 2: you know what, commercials really aren't that bad to have
Speaker 2: to deal with. Is that what's happening here?
Speaker 3: That is what's happening. And they're pushing them really hard
Speaker 3: because people they liked the idea of free. There's zero barrier,
Speaker 3: barrier to entry, and people like it and they don't
Speaker 3: mind because it's like the old experience they were used to.
Speaker 3: So it's like, Okay, I can watch ads and it's
Speaker 3: not that bad of an experience. I mean, you know,
Speaker 3: we're used to it on TV, and I get it.
Speaker 3: Netflix really spoiled us. But if you're paying twenty three
Speaker 3: dollars a month, you want to get a value. But
Speaker 3: if you're paying zero dollars a month, you're like, okay,
Speaker 3: this is a value right here, I'm watching something for free,
Speaker 3: And so you don't mind me ads as much, all.
Speaker 2: Right, And I'll just give a last shout out. They
Speaker 2: don't know that I'm I don't have any relationship with them.
Speaker 2: But Plex is also one of these services that you
Speaker 2: can use, and I use it for home Networking of Entertainment.
Speaker 2: You probably familiar with plex I take it.
Speaker 3: Oh yeah, it's the NERD's favorite. Very very therefore.
Speaker 2: Watching Yeah, it's great for watching your own media on
Speaker 2: your home network and streaming it to your devices. But
Speaker 2: they also have one of these free TV with commercial
Speaker 2: components and they do a good job. Okay, Rich, thank
Speaker 2: you so much. We will hear you Saturday from eleven
Speaker 2: am to two pm here on KFI. We'll watch you
Speaker 2: on kt LA every single morning. Rich, Jimarrow, everybody, you
Speaker 2: get to get a round of applause for me. Today,
Speaker 2: FEMA has started redoing Sorry, that's the dumbest way to
Speaker 2: say it. Ever, FEMA has re zoomed their door to
Speaker 2: door neighborhood outreach efforts. I'm talking about in North Carolina
Speaker 2: in the areas that Hurricane Helene really hit hard. That
Speaker 2: they had to stop because people were threatening them and
Speaker 2: FEMA felt it was unsafe for the workers to be
Speaker 2: out there trying to help people. Someone's been arrested for
Speaker 2: making threats against FEMA employees, and now FEMA feels it's
Speaker 2: safe again to resume their good work. The Israeli government
Speaker 2: has told the Biden administration that when it retaliates against
Speaker 2: Iran for a Ron's recent missile attack. They will not
Speaker 2: hit any nuclear sites. They will not hit any oil
Speaker 2: production sites, two big things that the United States really
Speaker 2: was hoping they would agree to, and they say that
Speaker 2: they have. Meanwhile, we're not having enough babies everybody. That's
Speaker 2: right now. Europe has been having this problem for longer
Speaker 2: than the United States. But the United States is starting
Speaker 2: to catch up with the problem of low birth rates.
Speaker 2: And some countries are deciding to give big incentives, I
Speaker 2: mean big incentives to try to encourage their people to
Speaker 2: have some kids. Hungary is a big one of these
Speaker 2: they have. They have I'm gonna tell you about these
Speaker 2: robust enticements that they have to encourage people to have kids.
Speaker 2: They have a fertility rate of one point five right now.
Speaker 2: And you need I think you need two point six
Speaker 2: berths per whatever, the one hundred thousand to have a
Speaker 2: replacement level. That's two point one you need. You need
Speaker 2: two point one is a replacement rate. Hungary has one
Speaker 2: point five. United States has one point six. So right
Speaker 2: now we're doing a little bit here in this country.
Speaker 2: You know, you have you have child tax credits, you
Speaker 2: have some promises of more child tax credits, but it's
Speaker 2: kind of shockingly sparse compared to what's going on in Hungary.
Speaker 2: Holy smokes, do they want to have a lot more Hungarians.
Speaker 2: They have huge subsidized loan programs in Hungary. These are
Speaker 2: super low interest loan programs where you can get a
Speaker 2: big chunk of money right now and pay it back
Speaker 2: and really not pay much in the way of interest.
Speaker 2: And if you agree to have at least three kids
Speaker 2: in Hungary, you can get over one hundred and fifty
Speaker 2: thousand dollars in these government subsidized loans. Here's another thing,
Speaker 2: you want to take it one more kid. If you
Speaker 2: have four or more kids, mom is exempt from personal
Speaker 2: tax in Hungary for the rest of her life. What
Speaker 2: guess what else? If you can push out four or
Speaker 2: more kids, then you will get seven extra annual vacation
Speaker 2: days for mom and dad. Now, notice I'm not saying
Speaker 2: or mom and mom or dad and dad, because in
Speaker 2: Hungary they're not really interested in same sex couples having
Speaker 2: kids or getting, you know, adopting kids. They're not really
Speaker 2: interested in single mothers having kids. They're really into the
Speaker 2: traditional it's a man and it's a woman and they're
Speaker 2: married and they're having kids, and they are so into
Speaker 2: the traditional family model that if you are getting these
Speaker 2: benefits and then you get divorced, you lose the benefits.
Speaker 2: So let's say you got one hundred and fifty thousand
Speaker 2: dollars government subsidized loan with a super low interest rate,
Speaker 2: and then you get divorced, h your interest rate goes
Speaker 2: up back to whatever some childless schnook would have to pay.
Speaker 2: In some cases, you have to pay some of the
Speaker 2: money back if you get divorced. Now, in the United States,
Speaker 2: we're not there yet. I don't think we'll ever be there,
Speaker 2: not going to ever have social programs to this degree.
Speaker 2: But this campaign, you know, Kamala Harris is talking about
Speaker 2: what is it, a six thousand dollars tax deduction or
Speaker 2: credit for having a child. Former President Trump, the other
Speaker 2: candidate he's mentioned maybe having the government pay for IVF
Speaker 2: and also introducing more tax deductions for parents. So, even
Speaker 2: though they're so far apart on so many things philosophically
Speaker 2: and in terms of actual policy, they both have ideas
Speaker 2: that are designed to encourage people to maybe have kids,
Speaker 2: or at least offer some reward for doing so. And
Speaker 2: as an overall population. I suppose we should have enough
Speaker 2: kids that there, you know, we don't die out or
Speaker 2: whatever it is. But there are certain places and times
Speaker 2: when no kids are the best, like at the movie theater.
Speaker 2: So I don't know how you navigate that problem. And
Speaker 2: I don't know if we're ever going to be offering
Speaker 2: the kinds of things that Hungary is. You know, they
Speaker 2: also gave you a a big stipend to buy a
Speaker 2: minivan in Hungary if you had kids. Stuff like that.
Speaker 2: All right, we're going to get some news from Amy King,
Speaker 2: and then when we come back and we're going to
Speaker 2: talk about milk. There are a lot of kinds of milks,
Speaker 2: real milks like from an animal, and milks with finger
Speaker 2: quotes not from animals. There's a ton of it. And
Speaker 2: there's one kind of milk that is unbelievably popular all
Speaker 2: over the world except here in the United States, where
Speaker 2: we will not drink it. What is it? Why won't
Speaker 2: we drink it? A new minimum wage increase for some
Speaker 2: healthcare workers in California goes into effect tomorrow. It's part
Speaker 2: of a law that will increase the pay for these
Speaker 2: healthcare workers to twenty five dollars an hour, which seems
Speaker 2: pretty good, except it takes the next decade to get
Speaker 2: them to twenty five dollars an hour, but it does
Speaker 2: take effect tomorrow. Now let's talk about milk. There's so
Speaker 2: many milks. There's the obvious milk that comes from a cow,
Speaker 2: and then I guess you could say there's the variance.
Speaker 2: There's a low fat and skim milk, in half and
Speaker 2: half in heavy cream. You have goat milk. You can
Speaker 2: get goat milk pretty much any supermarket. Pretty sure, it's
Speaker 2: not popular as cow milk, but it's out there. Then
Speaker 2: you've got your soy milk, your almonds, your oats, cashews.
Speaker 2: There's banana based milk. There's pistachio based milk. There's hazelnut
Speaker 2: based milk. There's flax seed based milk. There's a I
Speaker 2: don't know how long this has been out, but there's
Speaker 2: some product called ripple that's some kind of vegetable oil
Speaker 2: and pea protein milk, and these are very popular. All
Speaker 2: of these are popular in the United States. And when
Speaker 2: you go into a grocery store, you go to the
Speaker 2: milk area and you'll see moo cow milk, and goat
Speaker 2: milk and a lot of these other milks. Now, when
Speaker 2: you go to a grocery store in most of Europe,
Speaker 2: you won't see tons of milks over there. You're not
Speaker 2: gonna see it. There's a kind of milk that is
Speaker 2: extremely popular in parts of Europe and growing in popularity
Speaker 2: in some other parts of the world, like China in
Speaker 2: Central America, and you can get it here. It's not illegal,
Speaker 2: not at all. It's just that you're you're not going
Speaker 2: to find it in the milk section. You're going to
Speaker 2: find it somewhere else, down some aisle, maybe on a
Speaker 2: bottom shelf. There won't be a lot of it, and
Speaker 2: there won't be a lot of it because we're not
Speaker 2: buying it and we're not drinking it. And I'm talking
Speaker 2: about shelf stable milk. They also call it ultra high
Speaker 2: temperature milk UHT milk. When was the last time you
Speaker 2: had any shelf stable milk from a box that was
Speaker 2: on the shelf and didn't need to be refrigerated until
Speaker 2: you opened it? Yeah, I can't remember. I don't know
Speaker 2: if I've ever had it. Now, if you go to France,
Speaker 2: ninety percent of the milk sold in France is in
Speaker 2: a box on the shelf in Spain, it's ninety I'm
Speaker 2: trying to convert some numbers here, it's ninety six percent,
Speaker 2: thank you very much, brain, ninety six percent of the
Speaker 2: milk in Spain is this is this ultra high temperature
Speaker 2: milk in a box. And here it's I don't even
Speaker 2: know if you can measure the market share for this stuff.
Speaker 2: That's how much we don't want it. Now, how do
Speaker 2: they even do it? Well, you get milk and then
Speaker 2: you blast it with super high heat, hotter than pasteurization,
Speaker 2: like three hundred degrees boom, one, two, three, four, maybe
Speaker 2: five seconds boom, and so it's faster than pasteurization. It's hotter,
Speaker 2: and it's more effective at killing bacteria. And then they
Speaker 2: go it goes into a special package. It's sterile and
Speaker 2: it's air tight, and you can stick it on a
Speaker 2: shelf and it can be there for months easily. Some
Speaker 2: people say it's immortal that if there's a box of
Speaker 2: this ultra high temperature shelf stable milk heat, you can
Speaker 2: sit there for five years and it's fine when you
Speaker 2: open it. We would never do that, I mean, we're
Speaker 2: not even going to try it, right, and we definitely
Speaker 2: would not try one that was five years old. Because
Speaker 2: we have a very particular view of milk in this country,
Speaker 2: and milk in a box does not fit it.
Speaker 4: Hey, Wayne Neil, So I know it sounds strange and
Speaker 4: we certainly aren't super excited about it here in the States,
Speaker 4: but I tell you that you do find it.
Speaker 2: On the aisle and it is great.
Speaker 4: We have a little place in Big Bear, and we
Speaker 4: weren't there all the time. You know, maybe you go
Speaker 4: once a week, maybe you go every couple of weeks,
Speaker 4: and we found that it was much easier to buy
Speaker 4: that and have it stored for cereal and the like,
Speaker 4: and it's great. It takes exactly the same You just
Speaker 4: put it in the refrigerator to chill it up afterwards,
Speaker 4: but it lasts for months and months and months, and
Speaker 4: it's a great option to have on hand for baking,
Speaker 4: for cereal, for drinking, for anything that is not taking
Speaker 4: up space in the fridge. All of that is true.
Speaker 4: It's more convenient.
Speaker 2: It's better for the environment because of the impact on
Speaker 2: the environment of the cold chain. I know, you know
Speaker 2: what the cold chain is. Sure, this is all that
Speaker 2: you know. You get a product that has to be
Speaker 2: chilled and then it has to be chilled on the
Speaker 2: truck when it's going to the store, and it has
Speaker 2: to be chilled in the store. But we in America
Speaker 2: generally think of milk as a fresh product. It's supposed
Speaker 2: to be fresh, even though it comes out of a
Speaker 2: cow hot I mean milk. The freshest milk you could
Speaker 2: have is straight out of the udder of a cow,
Speaker 2: and if you do, it's over one hundred degrees. But
Speaker 2: we think fresh means cold. I don't know why. I
Speaker 2: don't know anybody really knows why. It's just what we think.
Speaker 2: And as you pointed out, you can refrigerate it first
Speaker 2: if that's what you want to do, but in Europe
Speaker 2: they don't. They just they just drink it. They're not
Speaker 2: concerned with it being cold, and they're not concerned with
Speaker 2: it being fresh. Then the other thing is, even though,
Speaker 2: and you would agree with this too, I think you
Speaker 2: cover food all the time. In America. We love junk food,
Speaker 2: processed food, we love it, and yet when it comes
Speaker 2: to milk, we want it natural. And milk in a
Speaker 2: box is not natural. Even though I think people think
Speaker 2: it's full of preservatives, it's not. It's just milk in
Speaker 2: a box. It's just as natural as the milk in
Speaker 2: a carton that you get. So they've tried the milk
Speaker 2: the box. Milk companies have tried. Do you remember when
Speaker 2: they threw that free concert by Pavarotti in Central Park?
Speaker 2: Does that ring any bells? Sure? That was thrown by Parmelat,
Speaker 2: which is you know, the big milk in a box
Speaker 2: company in Europe. They were trying like hell to get
Speaker 2: Americans to do it, and it didn't work at all.
Speaker 2: But if you have a situation like Neil has, and
Speaker 2: you want milk, but you don't want to have to
Speaker 2: worry about keeping it cold, even if you're just if
Speaker 2: you're going on a picnic or something like that, milk
Speaker 2: in a box is great. Not to be confused with
Speaker 2: something else in a box. On Saturday Night Live, all right,
Speaker 2: Gary and Shannon are coming up next. This is KFI
Speaker 2: AM six forty Live everywhere on the iHeartRadio app.
Speaker 1: You've been listening to the Bill Handle Show. Catch my
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