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Speaker 1: Welcome to the Master of the NEC podcast, the ultimate

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destination for anyone passionate about the electrical trade. Whether you're

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a season electrician, an eager apprentice, or just someone who

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wants to dive deep into the world of electrical work,

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you've come to the right place.

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Speaker 2: Join your host, Paul.

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Speaker 1: Abernavi, a true authority in the industry with over thirty

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eight years of trade experience, as he electrifies your mind

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within depth discussions, expertips, and valuable insights.

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Speaker 2: That will keep you ahead of the curve.

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Speaker 1: Each episode, Paul will illuminate the complexities of the trade

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de code, the National Electrical Code, and share the latest

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industry trends, all while empowering you to take your electrical

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career to the next level. So gar up, plug in,

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and get ready to supercharge your knowledge because with the

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Master of the NEC podcast, the power is in your hands.

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Now get ready.

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Speaker 2: Here is your host, Paul Abernavi. What up, everybody?

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Speaker 3: Welcome to another episode of Master the NEC where we

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talk about the National Electrical Code, all electrical things, anything

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that helps your business grow, all things for electricians.

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Speaker 2: Thanks for joining me.

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Speaker 3: If you've never listened to our podcast before, we have

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over a thousand episodes on all different types of topics.

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You can listen on any of your popular podcast listening

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platforms speakers, Spotify, Deezer, iHeartRadio, Apple Podcasts, Google Podcasts. You

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can even get our mobile app over on our website

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fasttracksystem dot com and in the navigational tab you will

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see info and under that you will see a link

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to our mobile app. It's not in the app store,

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so don't go to Google App Store or Apple Store.

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It's exclusively downloadable from our website, so check it out

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if you want to get instant access to the podcast,

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or even join us maybe in the morning Monday through

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Friday on Coffee Hour, which is a live show we

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do Monday through Friday and we talk all things electrical.

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It's designed to get your week started, get your day started.

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Just a great lighthearted way to help encourage you to

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be more successful in the electrical industry and in your trade.

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Speaker 2: So join us. We hope to see you there on

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one of those future episodes.

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Speaker 3: Okay, on today's podcast, we're going to be talking about

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five tips again, and one of the things that I

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find that people struggle with, especially electrical contractors and electricians

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in general, and pretty much anybody in the service industry

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is they don't know how to overcome a hesitating customer

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or a hesitant customer, or a person that's just on

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the fence, or a customer that needs what you have,

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but you just can't get them over that hump, and

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you are not selling snake oil.

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Speaker 2: Okay, because I'm a big I do not believe in that.

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Speaker 3: If you're really selling them something that they need, they

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get to make the ultimate decision. But it might be

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the way you're approaching it that you just can't get

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the customer to get over that hurdle and say, you

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know what, this is what I need now financial conditions.

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But you got to remember they called you out there

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or you got out there for a reason. So you

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still have what's called a captured market at this time.

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Speaker 2: So you need to take advantage of it.

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Speaker 3: And learn how to overcome and persuade a hesitant customer

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into wanting your electrical services or whatever service business that

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you're in.

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Speaker 2: So I'm going to kind of give you my tips.

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There's about five.

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Speaker 3: There's obviously a lot more than that, and we're going

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to cover a lot of this in our CIA program.

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Speaker 2: If you're INSTED.

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Speaker 3: It's the Certified Electrical Energy Auditor program that is designed

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to offer unique products to your customers, but ones that

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we have vetted and there is a way to offer

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them and it's a tangible way to return net zero

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to their investment. In other words, a way for them

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to get is a win win for everybody. And they

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get some things like energy monitoring.

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Speaker 2: If they have ev systems, you can do that.

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Speaker 3: If they have solar you can integrate into that. There's

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a smart receptacles that There's so many things that you

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can do to make their lives so much easier in

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today's world, and we want to offer those solutions.

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Speaker 2: So that's what c is all about.

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Speaker 3: But one of the big things in CAIA is that

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we're going to offer services. In other words, we're going

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to make you a better salesperson. We're going to make

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you a better person that interacts with a customer. We're

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going to make you a basically a better employer and

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employee through common practice in educational offerings that we offer.

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And then of course you're going to stand We're going

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to stand behind the see A name and give you

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that support as well moving forward in that program. If

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you're interested in that and learning more about CIA, then

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go to Electrical Energy Audit dot com. That's Electrical Energy

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Audit dot com and it's read about. It may may

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not be for you, but if you have any questions,

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feel free to give us a call. Call me personally

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five four oho six zero seven zero one one six

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talk to me personally. I'm more than happy to explain

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the program and the benefits. And I think the education

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on dealing with customers and the pre done templates and

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the pre done sales material, I think all of that

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type of stuff is probably going to help you be

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more effective in your business. And that's what it's all about.

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We want you to grow your business and be more successful.

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That's what C is all about. Okay, all right, so

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any day, let's look at what we're talking about. So

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what we're going to do today is we're going to

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talk about overcoming a hesitant customer. And I'm gonna give

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you my five tips. This is not an all inclusive list.

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It's just my five tips to help you make it

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a little easier. And you're gonna have to practice these things.

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These are not things that are just gonna come innately

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to you by just reading it and going, oh, you

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need to practice this. So I encourage employers to have

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training sessions with their employees and make it part of

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their job. If they say I don't want to do this,

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then you get rid of them, because that's not somebody

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that's in your interest of growing your company.

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Speaker 2: They say I'm not a salesman. That's bullshit.

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Speaker 3: Every damn electrician it works for you, every apprentice that

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works for you, every journeyman that works for you, they

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are salespeople. Don't let them say they're not. They're selling

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your business. They're selling themselves. They're selling the fact that

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you want repeat customers. Do not let them taint your business.

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And if they are, they're a cancer to your company,

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and you need to get rid of them because there's

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always somebody right behind them that's willing to do what

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needs to be done for everybody to be successful.

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Speaker 2: Okay, all right, so.

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Speaker 3: Let's talk about that hesitant customer Number one. I think

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it is. And I've done this for years and people

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know me as a as an inspector, a hj's deputy

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to the HJ. If they know that, I always want

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to educate somebody instead of selling them. Now, ultimately, if

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you're well educated on something, the sale is easy. I

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have people say to me that all the time. In

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the wire and cable industry. They go, Paul, I go,

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I'm not a salesman. I don't sell wire, I don't

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take orders. But if they put me in front of

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somebody they want to buy for some reason like I

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want to buy, I want to buy, I want to buy,

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I want to use your product, and they go, Paul,

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You're an amazing salesperson, and I'm like, but I'm not

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a salesman. I believe in the product. I believe in

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the education that I'm presenting. It sells itself. So at

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the end of the day, Number one, educate instead of selling.

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Become passionate in what you have. If you believe that

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adding AFCIS and GFCIs to an older house that doesn't

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have it, then passionately understand why you're doing it, not

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just the monetary value of doing it, but really understand

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why you're doing it. If not, don't offer it, you

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get me. That's the passion that you need to bring today.

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So most resistance comes from not understanding why your service matters.

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They just don't understand, okay. Instead of pushing it. Explaining

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the real benefits is important, so I'm just not pushing

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it down their throat and saying you need this. It's

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my responsibility to explain the benefits, the safety, the compliance,

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the code compliance, the lower energy bills, things like that.

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That's preventing costly breakdowns and increasing property values. Things like that,

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things that are people are interested in.

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Speaker 1: Now.

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Speaker 3: People buy when they understand the why, not just the

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what of a product. Okay, they understand that, for example,

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GFCIs and AFCIS are required today, they weren't required back

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when their house was built.

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Speaker 2: They go, well, why don't I have these?

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Speaker 3: And you explain, Well, let me explain to you the

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why and how the code has changed over the years

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because it's a safety standard. Yes, I understand that they

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cost money, but they do bring an inherent benefit safety

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compliance value. So there's a way that you can approach it.

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But don't sell the customer. Educate the customer with your

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sales hook. And the sales hook is you're the one

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they're providing these things that you're talking about, so you

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don't need to sell it. You just need to educate

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them on it, okay, And now once they start understanding it,

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you can tell. They'll starting noting, their nodding their head.

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They'll acknowledge it and they'll say I understand. They start

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to understand it. Then you're no longer just dry selling them.

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You get me saying now you need this as search

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protective device.

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Speaker 2: Well why do I need it? Well, let me explain why,

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and you don't lie.

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Speaker 3: You be very honest. Okay, that's that's the one thing.

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Honesty is the key. Don't try to pull smoking mirrors.

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There's a lot of people out there. There's snake oil

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salesmen who try to sell it, and people say, well,

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I don't believe in search. If you don't believe in

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search protective devices in their application, then you know what,

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you shouldn't be pushing them. I'm just saying, next, use

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social proof and authority. What do we mean I mean

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by that?

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Speaker 2: Well, you need to obviously, you're in business.

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Speaker 3: You can share some success stories, some testimonials, case studies.

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For example, you could say something like, well, I just

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worked with a homeowner in uh Louisa County who had

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the same concerns that you do, and after we upgraded

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their panel, their actual insurance premiums dropped. Now, don't make

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that up if that really happened. Use those stories. Any

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little tidbit of success can be embellished into a story,

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but make sure it's a factual depiction. If if I

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put in an energy management or injury monitoring system for

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somebody and the customer realizes a savings, now whether it's

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a dollar savings or one thousand dollars savings, the end

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of the day, they found a savings due to the system.

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It's not a discussion of how much savings. And then

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if you hopefully you know you don't need to go

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that deep into it. But the point is it's factual.

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You're not lying now, you didn't guarantee you're gonna save

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them one thousand bucks a month. I think that the

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point here is you need to think of real world

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examples that reduces doubt and put you in a position

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of the trusted expert.

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Speaker 2: And that's why we created SIA.

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Speaker 3: For the Electrical Energy Auditor and a Certified Electric Energy Order.

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The reason we did that is because it is a

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way for the electrician and it's also be honest with you,

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why we created the CMECP program Certified Master Electrical Code

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Professional Program. It's to raise the bar it's to set

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that level of trust, that expertise, and the way you

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present yourself, the way you look, the way you address

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the issue. All those things set the tone. You've probably

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heard me talk about. A first impression is the most

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important impression. It is, but if you don't have the

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best first impression, it can be overcome with this series

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of things that you do right during your experience with

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that customer. So you can fix a bad first impression.

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But it's an uphill battle. So I teach people go

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in with the best first impression. Don't go in with

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a dirty truck where stuff falls out your door when

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you pull up and open it up. Okay, make sure

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your trucks are marked properly, that you have the right

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licensing numbers on the front of your trucks like you're

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supposed to do. Don't work out the back of a

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of a sedan. I know for some people you might

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say that's all I've got. Well, you've got to work harder, okay,

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because you need to look professional. Definitely have your company

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shirts look good. I don't care whether you're blue jeans

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or khakis, but not holy jeans, not holy khakis.

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Speaker 2: Look the part.

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Speaker 3: Look professional, set the tone, come in with authority, and

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if you have company wide success stories, use that as

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social proof and authority to what you say is accurate

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and use that.

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Speaker 2: Now, those may take you time to develop. Okay.

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Speaker 3: Next, one of the key things that I think that

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people have to understand is that you have to go

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into a mentality that you're actually reframing the cost that

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they're about to invest in as an investment. Just like

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it sounded that cost that they're about to invest in

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is exactly that it's an investment. If a customers hesitant

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because of the price, shift the conversation from the expense

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to the long term savings or avoided risks. Okay, for example, yes,

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this service is blank up front, but it prevents ten

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thousand dollars in repairs or risk of fire down the road.

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Tie every dollar to a value, safety, reliability, or savings. Now,

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I don't mean pull wild numbers out the air, but

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you know how much it would cost to have to

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replace something or rewire.

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Speaker 2: Something tens of thousands of dollars today.

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Speaker 3: The house that I used to wire back when I

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was actively in the field doing a lot of homes

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back in the late eighties, early nineties and early two thousands.

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Speaker 2: Those homes.

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Speaker 3: You know, I could wire those homes for fifteen twenty

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thirty thousand dollars the same freaking home today as thirty

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forty fifty thousand dollars just an electrical Now, I'm not

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talking to little spec homes of twelve hundred square foot

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fourteen hundred that some of you may be doing. That's

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a feast or famine. Everybody's fighting to get those, but

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you're not making any money on those. I only went

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for the big dollar homes, So I'm saying when I

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priced something, prices always go up.

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Speaker 2: Everything goes up over time, repairs go up.

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Speaker 3: You can't get a new HVAC system installed probably for

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less than eight thousand dollars today. Now I know you

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maybe not an HVAC guide, but if you have, for example,

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you're in SIA and you promote an energy monitoring system,

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you may be able to see when a compressor is

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going bad based on how linked it runs, how long

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it runs, how often it runs.

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Speaker 2: Because all this stuff is monitored of consumption.

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Speaker 3: So at the end of the day, you know there

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is ways to approach certain things, and there's a reason

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why the code is a way. It is today minimum

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safety standard, whether you like it or not. The same

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person that bitches about the code is also the same

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person that has no problem telling a customer that they

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need to get a GFCI or an AFCI.

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Speaker 2: Or something like that in a certain location because it's code.

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Speaker 3: So you know, you can cry about the code, but

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it's it's things that people need and you're making money,

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they're being safer. It's not snake oil. It is what

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it is and it's what you got to deal with.

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Same with the search, protect the device, when you do

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a panel change, things like that.

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Speaker 2: It just is what it is, and so embrace it.

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Speaker 3: But you have to understand it to be able to

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sell it to a customer. And it's really at that

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point not selling it to them, it's educating them on it.

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Speaker 2: But always ties something to value.

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Speaker 3: If you run into that price issue where they question

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the price, next is and I think this is real important,

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is you have to ask questions to find the where

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their pain point is, where their problem is, and you've

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got to get used to being good at asking questions.

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Speaker 2: Okay, you have to be good at it.

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Speaker 3: For example, instead of arguing with the customer overprice or

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something like that, try to uncover the real matter that

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So that's the only way that you can actively target

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their hesitation is understanding what their argument is. Are you

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worried about safety? Are you worried about the cost? Are

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you just not seeing the urgency. Once you know the

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real objection, then you can tailor your response around that.

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For example, if they say, well, we've never had a problem,

315
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she might, you might respond with That's exactly exactly why

316
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preventative service is valuable because electrical failures rarely give warning.

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Houses don't just burn up by giving you a pre

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warned notice.

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Speaker 2: Okay, this doesn't happen.

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Speaker 3: Appliances don't just fail by giving you a notice that

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they're going to fail. However, However, if your appliance, or

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your piece of equipment, or your water heater or your

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air conditioning unit is being monitored by an energy monitoring system,

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then it can give tailtale signs of usage and staying

325
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on too long or taking up or pulling too much

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current for too long a time that we can monitor

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that for you on a monthly basis. On a weekly basis,

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we can check it to make sure everything's in line,

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and we can even give you follow up emails to

330
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let you know what you may want to tweak in

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your system. Hey, you might not want to use your

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wash your dryer during this time of the day. That's

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what Asia does. That's that's the whole nature of the

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professional support back end of it. We're not selling you

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any products that you can't go get. We're showing you

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how to use them, how to sell them, how to

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market them, how to be a professional with them.

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Speaker 2: But this can be to.

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Speaker 3: Anything you need to over. You need to find out

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very quickly by just point blank asking them, Okay, what

341
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is your concern? Don't argue. Remember, go listen to my

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00:18:13,359 --> 00:18:15,880
podcast I did on the five ways to to deal

343
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with the upset customers. Go listen to that. It's an

344
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effective podcast. It's available, go look at it or go

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listen to it. Those are effective techniques, but you have

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to find out what is their main hurdle. And the

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only we're gonna get that is to asking very pinpoint questions.

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Speaker 2: Okay. Now the last one.

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Speaker 3: Is kind of a two for uh, because I'm gonna

350
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throw something at the very end to you for that.

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Every sales versus the old zig zigglar approach, there's a

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there's a something that you have to do at the

353
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end of every conversation about.

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Speaker 2: A product sale.

355
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Speaker 3: Okay, because you can do all the education you want, right,

356
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you can educate them till they're blue in the face.

357
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You can give them social authority. You can explain how

358
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you've done this for this customer down the street or

359
00:19:01,319 --> 00:19:03,000
for this one and you save them money and they

360
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love their system.

361
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Speaker 2: YadA, YadA, YadA.

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Speaker 3: You can show them how to reframe the cost is

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really an investment overturned over excuse me, over time, and

364
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you can even in our program, we even show you

365
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that how they can get back to what's called net

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zero on their investment because of the potential savings in

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the program. And then ultimately you know what their hurdles are. Okay,

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what is really the problem? Are you you're not concerned

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about safety or this you've never had and you've never

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had a problem in these that's the perfect time for

371
00:19:35,599 --> 00:19:39,519
you to have monitoring system on your system so they

372
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can head off those potential things. Or you can see

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what's coming down the road because you can monitor your

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own energy usage. Or maybe it's the same thing with

375
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AFCIS and GFCIs and you can say, you know what

376
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code is the code. You never know at one moment

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00:19:53,759 --> 00:19:56,599
where you could it could happen to you, and these

378
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products like AFCIS are basically keeping an eye on the

379
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it's in your house. Now, I'm not getting into whether

380
00:20:01,920 --> 00:20:04,279
or not it's an old house and it can't use AFCITA.

381
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I'm just saying in general, in general, there's ways to

382
00:20:09,519 --> 00:20:13,920
position certain things with spurge protective devices. You explain that

383
00:20:13,960 --> 00:20:16,319
the surges can come from inside as well as outside.

384
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And you have a lot of sensitive electronic equipment in

385
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your house, maybe expensive electronic ranges, smart ranges, smart washers

386
00:20:23,599 --> 00:20:27,039
and dryers, all this stuff that has circuit boards. There's

387
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a reason the code has surge protective devices in there.

388
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Whether you believe in them or not, you should be

389
00:20:33,039 --> 00:20:36,759
promoting them. They can choose if they want them or not.

390
00:20:36,799 --> 00:20:39,640
But you got a valued way of or.

391
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Speaker 2: I shouldn't say valuate.

392
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Speaker 3: You have an educated way of positioning these to the

393
00:20:44,240 --> 00:20:47,279
customer and you have to overcome and you need to

394
00:20:47,319 --> 00:20:51,640
know what their concern is. Now again, I told you

395
00:20:51,680 --> 00:20:53,880
the last one here is going to be give opinions.

396
00:20:54,519 --> 00:20:59,079
Do not give ultimatums. People resist when they feel pressured.

397
00:21:00,240 --> 00:21:04,119
Offer a tiered solution. That is another thing that I've

398
00:21:04,200 --> 00:21:07,319
told people about for years, Like I might offer you,

399
00:21:07,519 --> 00:21:09,279
let's say you're a c A member, and you may

400
00:21:09,319 --> 00:21:13,720
offer the energy monitoring, and then you offer a basic

401
00:21:13,839 --> 00:21:16,759
plan and then a premium plan. The basic plan they

402
00:21:16,759 --> 00:21:19,519
monitor their own premium plan. You will check in it

403
00:21:19,559 --> 00:21:22,440
on a weekly basis and look at their energy usage

404
00:21:22,480 --> 00:21:26,680
and make recommendations and things like that. You know, there's

405
00:21:26,720 --> 00:21:29,079
two different tiers. They may not want the premium, but

406
00:21:29,119 --> 00:21:32,079
they may be on board with the basic. That's fine,

407
00:21:33,519 --> 00:21:35,680
but you bridge that hurdle and they say, you know,

408
00:21:35,720 --> 00:21:39,240
this way, they feel comfortable. They're still choosing your service.

409
00:21:39,920 --> 00:21:42,480
Even if they don't pick the highest package. You're still

410
00:21:42,519 --> 00:21:44,920
going to close the deal, folks. You're still going to

411
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close that deal.

412
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Speaker 2: All right now.

413
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Speaker 3: With that said, I think it would be totally the

414
00:21:53,480 --> 00:21:57,839
right time in this podcast to explain what we mean

415
00:21:58,039 --> 00:22:02,599
as closing the sale. There is a certain time in

416
00:22:02,640 --> 00:22:05,279
a conversation about the sale that you're gonna get to

417
00:22:05,279 --> 00:22:08,960
the point where you've educated them, they understand it, they

418
00:22:09,000 --> 00:22:12,920
see the benefits you've given them the literature. They're on

419
00:22:13,000 --> 00:22:16,079
that fence, and at the end of the day, you

420
00:22:16,119 --> 00:22:17,640
don't know whether you're gonna get the sale or not.

421
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Speaker 2: You're right there.

422
00:22:18,319 --> 00:22:20,599
Speaker 3: But I'm going to tell you what. A lot of

423
00:22:20,599 --> 00:22:24,119
people spend a lot of time talking to talk, walking

424
00:22:24,160 --> 00:22:27,599
the walk, laying the foundation, convincing them, but at the

425
00:22:27,680 --> 00:22:29,599
end of the day they give them an out, and

426
00:22:29,640 --> 00:22:32,519
that out is because they do not ask for this sale.

427
00:22:34,880 --> 00:22:35,400
Speaker 2: They don't.

428
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Speaker 3: And some people really struggle with this because they're like, dude.

429
00:22:39,440 --> 00:22:42,440
Speaker 2: I just hate asking the customer. I just hate it.

430
00:22:42,480 --> 00:22:45,240
Speaker 3: Well, look, you just spent all that time educating them.

431
00:22:45,920 --> 00:22:48,279
Why do you feel so hesitant to ask for the sale.

432
00:22:49,640 --> 00:22:51,480
For example, I might give them a package, and I

433
00:22:51,559 --> 00:22:53,839
might be selling them on a sea a package energy

434
00:22:54,000 --> 00:22:56,640
monitoring system with some smart plugs, and maybe I do

435
00:22:56,759 --> 00:22:58,880
smart up home where I put in some ELECXA devices,

436
00:22:59,039 --> 00:23:01,200
or maybe I put some recept those smart receptacles that

437
00:23:01,240 --> 00:23:04,359
interact with the with the monitoring system and and all done,

438
00:23:04,400 --> 00:23:06,039
I say this is the package, and I'm sitting there

439
00:23:06,160 --> 00:23:08,000
and I might go to them. I'm like, okay, well

440
00:23:08,000 --> 00:23:10,000
you see the benefits. You see what I can do

441
00:23:10,039 --> 00:23:15,079
for you here when you want this installed. See, So

442
00:23:15,160 --> 00:23:17,279
what you're doing is you're trying to get confirmation and

443
00:23:17,279 --> 00:23:18,680
if they go, well, I don't know. I got to

444
00:23:18,720 --> 00:23:20,839
think about it, you know, I gotta I gotta ask

445
00:23:20,880 --> 00:23:24,599
the wife. You're gonna understand. I understand, you know, I

446
00:23:24,640 --> 00:23:26,720
get it. Sometimes these things like this, it's better to

447
00:23:26,720 --> 00:23:28,279
work together as a team. Is there a time when

448
00:23:28,279 --> 00:23:30,759
we both can talk to her and I'll explain it

449
00:23:30,759 --> 00:23:33,200
to you so to make sure that she fully understands.

450
00:23:34,519 --> 00:23:36,799
But uh, you know, we can put you on the

451
00:23:36,880 --> 00:23:38,680
We can put you on the schedule, you know.

452
00:23:38,759 --> 00:23:40,440
Speaker 2: Now, some people say, well that sounds pushy.

453
00:23:41,599 --> 00:23:44,240
Speaker 3: Well, you've already done the sale, you've already done the education,

454
00:23:44,400 --> 00:23:47,720
you've done everything. At this point, it's all for nothing

455
00:23:47,799 --> 00:23:51,799
if you don't complete the mission. And the mission is

456
00:23:51,839 --> 00:23:57,160
not to be pushy, not to pressure them, give them opportunities.

457
00:23:58,599 --> 00:24:00,759
For example, I might say, well, I understand that the

458
00:24:00,799 --> 00:24:03,480
premium plan is probably not not something you're interested in,

459
00:24:03,519 --> 00:24:08,160
so the basic plan or this plan is probably the

460
00:24:08,160 --> 00:24:11,160
best for you anyway. But I can get you and started,

461
00:24:11,160 --> 00:24:12,799
and we can get you in and get you scheduled.

462
00:24:12,799 --> 00:24:14,240
In fact, I have an opening that I can get

463
00:24:14,279 --> 00:24:16,559
you in and we can get you programmed and all

464
00:24:16,599 --> 00:24:20,200
that stuff here and tomorrow. If you've got if you're ready,

465
00:24:20,920 --> 00:24:23,240
all I'm saying is you'll develop your way to close

466
00:24:23,279 --> 00:24:25,279
the door, but you got to ask for the sale

467
00:24:25,359 --> 00:24:27,920
in some way. You have got to ask for that

468
00:24:28,039 --> 00:24:30,559
sale because for that everything you've.

469
00:24:30,440 --> 00:24:31,440
Speaker 2: Done is all for nothing.

470
00:24:32,720 --> 00:24:36,240
Speaker 3: So you know at this point it does take time.

471
00:24:36,440 --> 00:24:39,599
You have to practice it, but you got to understand it.

472
00:24:39,640 --> 00:24:42,599
When it comes to for contractors, here's a tip for you.

473
00:24:42,680 --> 00:24:47,240
Instead of trying to convince shift being a trusted advisor.

474
00:24:47,720 --> 00:24:50,640
Customers buy from people they believe have their best interest

475
00:24:50,680 --> 00:24:53,160
at heart, not just someone that's trying to make a sale.

476
00:24:53,920 --> 00:24:59,759
It is proven proven, So I firmly believe that every

477
00:25:00,079 --> 00:25:03,039
on tractor that has technicians and salespeople that are going

478
00:25:03,079 --> 00:25:07,039
out doing service calls should be actively practicing on a

479
00:25:07,079 --> 00:25:12,400
weekly basis for one hour together sales techniques and overcoming

480
00:25:12,480 --> 00:25:16,279
hurdles and having a discussions and having this this training.

481
00:25:17,039 --> 00:25:19,480
And it's a great time to regroup with your team,

482
00:25:20,039 --> 00:25:22,200
all this type stuff. I mean, if they're remote team,

483
00:25:22,279 --> 00:25:24,720
it can be done through video conferencing, but you have

484
00:25:24,799 --> 00:25:27,359
to role play. I believe that these are skills that

485
00:25:27,400 --> 00:25:29,599
you have to train somebody. I do not believe they

486
00:25:29,640 --> 00:25:32,480
are innate in anybody. That there are things that you

487
00:25:32,559 --> 00:25:35,920
have to learn, and the more you learn them, it's

488
00:25:35,920 --> 00:25:38,319
like anything, it becomes the more you do it, the

489
00:25:38,359 --> 00:25:42,119
more habitual you become at it, the easier it's gonna flow,

490
00:25:42,359 --> 00:25:44,720
the easier you're gonna have a discussion with a customer

491
00:25:45,200 --> 00:25:47,119
and you're gonna get over those hurdles. Are you gonna

492
00:25:47,119 --> 00:25:51,200
get every sale? Absolutely not, But you're not gonna pressure them.

493
00:25:51,359 --> 00:25:53,359
You're gonna leave them with the right amount of information.

494
00:25:53,440 --> 00:25:55,400
You're gonna ask for the sale. If it don't get

495
00:25:55,440 --> 00:26:00,640
the sale, that's fine, sucks, but that's fine. But what

496
00:26:00,640 --> 00:26:02,279
you want to do is you want to get their information,

497
00:26:02,359 --> 00:26:04,799
get their email, get all their contact information, and you

498
00:26:04,839 --> 00:26:08,519
want to follow up with them because sometimes that old

499
00:26:08,559 --> 00:26:11,680
approach is sometimes it takes four or five or six

500
00:26:11,759 --> 00:26:13,720
times of putting something in front of their face. If

501
00:26:13,759 --> 00:26:17,799
y'all ever heard about that stuff called value mail or valpack,

502
00:26:18,119 --> 00:26:19,799
where they send you these things in the mail and

503
00:26:19,839 --> 00:26:20,839
you get it and you look at it and you

504
00:26:20,920 --> 00:26:23,720
see the same damn coupons over and over and over again.

505
00:26:23,759 --> 00:26:26,440
Speaker 2: And finally you use a coupon after you.

506
00:26:26,359 --> 00:26:28,160
Speaker 3: See it five or six seven times, you know it

507
00:26:28,240 --> 00:26:31,440
might be too little Caesar's or Papa John's or whatever

508
00:26:31,480 --> 00:26:34,799
it is, you finally use the thing they have wore

509
00:26:34,839 --> 00:26:37,680
you down. That is the approach it takes in sales.

510
00:26:37,759 --> 00:26:40,599
That's why billboards work. You see them, you pass them,

511
00:26:40,599 --> 00:26:41,920
you see them, you see them, you see them, and

512
00:26:41,920 --> 00:26:44,200
you finally go, oh shit, I remember that name and

513
00:26:44,279 --> 00:26:47,519
it becomes something that's ingrained in your mind. There is

514
00:26:47,599 --> 00:26:51,279
a whole method of follow up that every customer has

515
00:26:51,319 --> 00:26:54,440
to have when you're a contractor, and we'll talk about

516
00:26:54,440 --> 00:26:57,079
that in another podcast or even another video where I

517
00:26:57,119 --> 00:27:01,319
talk about retaining that customer after you've made that connection.

518
00:27:01,640 --> 00:27:03,599
How do you take a customer and then turn it

519
00:27:03,640 --> 00:27:08,440
into a recurring customer or at least a lead generation

520
00:27:08,640 --> 00:27:11,359
magnet for you because you do good job for them,

521
00:27:11,480 --> 00:27:13,839
you make them happy, They're going to tell other people.

522
00:27:14,039 --> 00:27:16,920
And there's a proven way to do that. And hopefully

523
00:27:16,920 --> 00:27:20,359
we'll cover that in another upcoming episode here at Master

524
00:27:20,440 --> 00:27:24,000
the NEC podcast, or maybe even on Coffee Hour, which

525
00:27:24,039 --> 00:27:26,160
you should be joining us Monday through Friday at eight

526
00:27:26,200 --> 00:27:29,400
am Eastern Time over on fast Tracks Tube. You'll see

527
00:27:29,400 --> 00:27:32,359
a link to Coffee Hour. Join us every morning Monday

528
00:27:32,359 --> 00:27:34,680
through Friday. We'd love to have you there all right,

529
00:27:34,839 --> 00:27:37,400
Till next time, folks, Stay safe, God blessed, and we'll

530
00:27:37,440 --> 00:27:41,039
catch you on another episode of Master the a NEC podcast.

531
00:27:41,240 --> 00:27:41,599
Speaker 2: Peace.

532
00:27:42,559 --> 00:27:45,920
Speaker 1: Thanks for tuning into another electrifying episode of the Master

533
00:27:46,039 --> 00:27:50,160
the ANC podcast. We hope you're feeling more powered up

534
00:27:50,160 --> 00:27:52,720
and ready to tackle the electrical world with the knowledge

535
00:27:52,759 --> 00:27:57,640
and confidence you need to succeed. Remember, in the electrical grade,

536
00:27:57,920 --> 00:28:00,519
knowledge is power, and we're here to make sure you

537
00:28:00,559 --> 00:28:04,519
stay plugged into the latest insights, tips and code updates.

538
00:28:05,559 --> 00:28:09,400
If you enjoy today's episode, don't forget to subscribe, leave

539
00:28:09,480 --> 00:28:12,160
us a review, and share the podcast with your fellow

540
00:28:12,200 --> 00:28:17,920
electricians and industry pros. Until next time, keep your tools sharp,

541
00:28:18,200 --> 00:28:21,480
your circuits clear, and you're my focused because here at

542
00:28:21,519 --> 00:28:24,880
the Master of the NEEC podcast, we're all about sparking

543
00:28:24,880 --> 00:28:30,960
your success. Stay safe, stay smart, and keep mastering the trade.

544
00:28:31,640 --> 00:28:34,359
From all of us here at Electrical Code Academy, thank

545
00:28:34,440 --> 00:28:36,359
you for all your support and we will see you

546
00:28:36,400 --> 00:28:41,839
on the next amazing Master of the NEC podcast episode.

