1 00:00:00,600 --> 00:00:21,480 Speaker 1: Live. This is pet Life Radio. Let's Talk Pets. 2 00:00:23,839 --> 00:00:27,280 Speaker 2: Hello, cat levers, Welcome to Cataitude. I'm your show host 3 00:00:27,359 --> 00:00:31,199 Michelle Fern. Hey, have you ever wondered what does it 4 00:00:31,320 --> 00:00:36,159 take to be a cat influencer or more importantly, the 5 00:00:36,200 --> 00:00:40,200 pet pairent of a cat influencer. Well, I've wondered this, 6 00:00:40,560 --> 00:00:42,920 and my guest today is going to tell us all 7 00:00:42,960 --> 00:00:45,479 about it. So stay tuned. We'll be right back. 8 00:00:48,320 --> 00:00:52,039 Speaker 3: Take a bite out of your competition. Advertise your business 9 00:00:52,079 --> 00:00:55,359 with an ad in pet Life Radio podcast and radio shows. 10 00:00:55,640 --> 00:00:58,320 There is no other pet related media that is as 11 00:00:58,399 --> 00:01:01,479 large and reaches more pet parents and pet lovers then 12 00:01:01,520 --> 00:01:05,439 pet Life Radio with over seven million monthly listeners. Pet 13 00:01:05,480 --> 00:01:09,560 Life Radio podcasts are available on all major podcast platforms, 14 00:01:09,760 --> 00:01:12,799 and our live radio stream goes out to over two 15 00:01:12,920 --> 00:01:17,560 hundred and fifty million subscribers on iHeartRadio, Odyssey, tune In, 16 00:01:17,760 --> 00:01:20,959 and other streaming apps. For more information on how you 17 00:01:21,040 --> 00:01:24,599 can advertise on the number one pet podcast and radio network, 18 00:01:24,719 --> 00:01:29,599 visit Petlifradio dot com. Slash advertised today. 19 00:01:30,560 --> 00:01:43,480 Speaker 4: Let's Talk pets on petlifradio dot com. 20 00:01:43,840 --> 00:01:47,079 Speaker 2: Welcome back everyone. I'd like to welcome Ashley. She is 21 00:01:47,120 --> 00:01:50,840 the CEO of Pet Influencer Secrets. Welcome Ashley. 22 00:01:51,040 --> 00:01:53,519 Speaker 5: Yeah, thanks so much for having me on here. I 23 00:01:53,560 --> 00:01:57,079 am super excited to share my experiences and some knowledge 24 00:01:57,120 --> 00:01:58,560 with the whole audience here. 25 00:01:58,959 --> 00:02:01,519 Speaker 2: So what is your background? 26 00:02:01,879 --> 00:02:05,239 Speaker 5: Do you do just cats? I own just cats, but 27 00:02:05,359 --> 00:02:09,840 I coach everything from Oh my goodness, definitely lots of cats, 28 00:02:10,039 --> 00:02:16,039 dog influencers. I've worked with bird influencers and one really 29 00:02:16,080 --> 00:02:20,240 interesting like Meer Cat. So a little bit of everything. 30 00:02:20,439 --> 00:02:23,039 But I am a little bit biased because I only 31 00:02:23,080 --> 00:02:26,039 have owned cats, and I do have two cats myself. 32 00:02:26,240 --> 00:02:28,319 Speaker 2: Okay, what are their names onug type of cats? 33 00:02:28,800 --> 00:02:32,120 Speaker 5: Yeah, so I call one cat the famous one, he's 34 00:02:32,120 --> 00:02:34,520 the one who started all of this. And then my 35 00:02:34,680 --> 00:02:38,120 second cat is the less famous one. She does have 36 00:02:38,159 --> 00:02:41,120 her own channels. So the famous one his name is Chip, 37 00:02:41,360 --> 00:02:45,560 and Chip is the world's most famous Manx cat. So 38 00:02:45,680 --> 00:02:48,199 that's a in X. A lot of people get it 39 00:02:48,280 --> 00:02:52,280 confused with minx like in X, but yeah, so he 40 00:02:52,400 --> 00:02:55,280 is the world's most famous Minx cat. And then I 41 00:02:55,360 --> 00:03:00,199 have Biscuit, and Biscuit is not related to Chip at all. 42 00:03:00,520 --> 00:03:05,120 She is a CaCO cat. And yeah, they are extreme opposites. 43 00:03:05,199 --> 00:03:09,360 They have their own channels on social media, But yeah, 44 00:03:09,400 --> 00:03:11,840 they're so fun and they're my children. 45 00:03:13,560 --> 00:03:15,639 Speaker 2: You know what, before we get into talking about it, 46 00:03:15,919 --> 00:03:18,280 I was wondering and I, you know, we're all about 47 00:03:18,319 --> 00:03:20,759 cats on Cata Cheed, but a lot of cat lovers 48 00:03:20,960 --> 00:03:24,759 also have dogs. Do you think there's more cat influencers 49 00:03:24,919 --> 00:03:26,120 or dog influencers? 50 00:03:26,960 --> 00:03:29,759 Speaker 5: So I actually get asked a similar question to this 51 00:03:29,879 --> 00:03:34,879 often because I obviously only have experience with my cat 52 00:03:35,039 --> 00:03:39,520 influencers myself, and so obviously dog creators or people who 53 00:03:39,599 --> 00:03:44,120 want to explore making their dogs famous, they also ask 54 00:03:44,199 --> 00:03:46,840 They're like, well, which one does better? Dogs or cats? 55 00:03:47,120 --> 00:03:49,599 And I know we can definitely dive into this later, 56 00:03:49,919 --> 00:03:52,680 but it is all about how you approach it. Now, 57 00:03:52,680 --> 00:03:55,599 do people love dogs or cats better? I actually think 58 00:03:55,639 --> 00:03:59,319 that they can provide a little bit different emotional reactions 59 00:03:59,560 --> 00:04:03,759 when it comes to your audience. So I personally think 60 00:04:04,039 --> 00:04:08,439 that the cat videos bring about a different emotional reaction 61 00:04:08,759 --> 00:04:10,919 than a lot of dog videos. Dog videos tend to 62 00:04:10,960 --> 00:04:15,039 be more upbeats, more crazy because I just imagine like 63 00:04:15,120 --> 00:04:18,199 dogs that just run around the backyard chasing balls, and 64 00:04:18,240 --> 00:04:20,839 then cats tend to be different in which a lot 65 00:04:20,839 --> 00:04:23,600 of the videos with cats they're laying on your lap, 66 00:04:23,639 --> 00:04:27,240 they're like, your emotional support is just different. And so 67 00:04:27,639 --> 00:04:31,560 to answer your question, I'm not exactly sure because I 68 00:04:31,600 --> 00:04:33,959 think the audiences are a little bit different. 69 00:04:34,240 --> 00:04:38,000 Speaker 2: I think you're right. Okay, let's talk about the rise 70 00:04:38,199 --> 00:04:42,120 of the cat influencer or you know how everyday cat 71 00:04:42,199 --> 00:04:45,839 parents can turn their cats into social media stars. So 72 00:04:46,199 --> 00:04:48,959 you wouldn't think this, but you say that cats are 73 00:04:49,079 --> 00:04:51,000 naturals for social media. 74 00:04:51,240 --> 00:04:54,360 Speaker 5: Why yeah, So, no matter what, when it comes to 75 00:04:55,000 --> 00:04:58,800 trying to make your cat or dog famous online, it's 76 00:04:58,839 --> 00:05:03,600 all about how you staged them with products or how 77 00:05:03,680 --> 00:05:07,000 you interact with them. And when it comes to cats, 78 00:05:07,160 --> 00:05:10,240 it's easy to storytell about cats because a lot of times, 79 00:05:10,240 --> 00:05:13,399 for example, people with dogs, they'll say, oh, I went 80 00:05:13,519 --> 00:05:17,240 and you know, got this special breed of dog and 81 00:05:17,279 --> 00:05:19,639 I bought the dog, and there just tends to be 82 00:05:19,639 --> 00:05:22,560 a different story compared to cats. It's like, oh, the 83 00:05:22,600 --> 00:05:25,120 cat just showed up on my porch one day and 84 00:05:25,160 --> 00:05:27,879 now we're best friends and they're like my emotional support 85 00:05:27,959 --> 00:05:31,160 cat and the source just tend to be different. So 86 00:05:31,519 --> 00:05:36,240 when people ask me, well, how do I even begin 87 00:05:36,439 --> 00:05:39,480 this idea of being a cat influencer? And I do 88 00:05:39,560 --> 00:05:43,199 want to distinguish the difference between like cat influencing and 89 00:05:43,279 --> 00:05:47,519 cat content creating. So being a content creator would be 90 00:05:47,639 --> 00:05:51,319 more of you have an Instagram or YouTube and you 91 00:05:51,480 --> 00:05:57,319 just share videos and photos of your cat. But then 92 00:05:57,399 --> 00:05:59,800 being an influencer is just a hair different because being 93 00:05:59,839 --> 00:06:03,680 an influencers more of the idea of trying to have 94 00:06:03,800 --> 00:06:06,639 a business around it, because the concept of being an 95 00:06:06,720 --> 00:06:11,399 influencer is you're going to utilize having lots of followers 96 00:06:11,439 --> 00:06:16,279 to actually make money off of having followers. But yeah, 97 00:06:16,319 --> 00:06:19,639 so when people want to even explore this idea of 98 00:06:19,680 --> 00:06:22,680 being a cat content creator or again a cat influencer, 99 00:06:23,199 --> 00:06:27,079 it all starts with just realizing what is the story 100 00:06:27,319 --> 00:06:30,439 between you and your cat. And again, most people do 101 00:06:30,519 --> 00:06:35,600 have sweet or fun special stories with their cats of 102 00:06:35,720 --> 00:06:40,079 how they discovered their cat in a storm drain or 103 00:06:40,240 --> 00:06:42,439 you know, how they found the little kitten on the 104 00:06:42,480 --> 00:06:44,879 side of the road, like those type of deeply emotional 105 00:06:44,920 --> 00:06:48,480 stories and then just trying to figure out how to 106 00:06:48,560 --> 00:06:52,279 incorporate those stories. Because the people who watch our content 107 00:06:52,399 --> 00:06:56,480 as cat influencers, they come to our content usually to 108 00:06:57,279 --> 00:07:01,399 feel something, So the value that we provide is typically 109 00:07:01,759 --> 00:07:05,839 not just like mindless entertainment as I sometimes categorize dog 110 00:07:05,959 --> 00:07:10,240 influencers into but with those cat influencers, it's more about 111 00:07:10,279 --> 00:07:14,800 providing an emotional reaction or emotional experience, so it makes 112 00:07:14,839 --> 00:07:18,959 people feel good. And what's really nice is I have 113 00:07:19,040 --> 00:07:23,120 a lot of followers who for my personal cats, who 114 00:07:23,160 --> 00:07:25,759 say that they're not able to have a cat in 115 00:07:25,800 --> 00:07:29,399 their apartment or my cats remind them of a cat 116 00:07:29,439 --> 00:07:33,360 they used to have, and so the emotional reaction is 117 00:07:33,439 --> 00:07:35,120 truly the biggest thing for us. 118 00:07:35,519 --> 00:07:40,079 Speaker 2: Okay, that's really interesting. So what are some when you 119 00:07:40,199 --> 00:07:42,839 talk about, you know, cat influencers. I mean, what comes 120 00:07:42,879 --> 00:07:46,079 to mind first is not a cat that cat has 121 00:07:46,160 --> 00:07:50,000 been super well known. I think what some crazy amount 122 00:07:50,040 --> 00:07:52,319 of followers like ten million or something. 123 00:07:52,399 --> 00:07:55,319 Speaker 5: Oh yeah, crazy crazy amount. 124 00:07:55,720 --> 00:07:59,680 Speaker 2: I actually met her pet parent at a global pet 125 00:07:59,720 --> 00:08:02,759 exp What are some of the ways that cat parents 126 00:08:02,800 --> 00:08:05,319 can turn their cats into Internet celebrities. 127 00:08:05,639 --> 00:08:07,600 Speaker 5: Yeah, so that's a little bit of a loaded question 128 00:08:07,600 --> 00:08:11,160 because it actually is very multifaceted. But I will go 129 00:08:11,199 --> 00:08:14,040 through at least a little bit of what I would 130 00:08:14,120 --> 00:08:17,639 recommend to someone if they were just interested in learning 131 00:08:17,639 --> 00:08:21,879 about the concept of pet influencing and potentially interested in it. 132 00:08:22,120 --> 00:08:27,439 So the biggest problem that happens is most people love 133 00:08:27,560 --> 00:08:31,079 to just all set it, open up their Instagram, create 134 00:08:31,120 --> 00:08:35,159 a new profile, and just try to post some videos 135 00:08:35,360 --> 00:08:37,000 that they have on the phone, or just post some 136 00:08:37,080 --> 00:08:40,679 photos that exist on their phone. Now to actually become 137 00:08:41,240 --> 00:08:45,000 a pet influencer to the point to where your cat 138 00:08:45,159 --> 00:08:48,399 is making some money or that you are able to 139 00:08:48,600 --> 00:08:53,000 raise awareness for shelters or you know, bring in donations 140 00:08:53,039 --> 00:08:56,320 for nonprofits, which I've I've seen it all over the 141 00:08:56,480 --> 00:08:59,320 past six to seven years of doing this. So it 142 00:08:59,360 --> 00:09:03,519 all starts with being very intentional about your purpose. And 143 00:09:03,559 --> 00:09:08,559 I mentioned earlier about storytelling, so people really follow people. 144 00:09:08,960 --> 00:09:12,559 And when we want people our audience to eventually click 145 00:09:12,600 --> 00:09:15,919 on our links to again donate to a nonprofit or 146 00:09:16,120 --> 00:09:19,399 you know, support a cause, et cetera, they need to 147 00:09:20,000 --> 00:09:24,440 understand us by relating to us and trusting us. So 148 00:09:24,519 --> 00:09:27,639 all that to say, when you consider the idea of 149 00:09:27,679 --> 00:09:30,200 being a pet influencer, you have to keep these things 150 00:09:30,240 --> 00:09:33,240 in mind. How are you going to utilize storytelling and 151 00:09:33,320 --> 00:09:37,519 how are you going to utilize your cat for whatever 152 00:09:37,600 --> 00:09:41,840 mission that you you know, want to go about. I 153 00:09:41,919 --> 00:09:46,679 personally never really recommend people to just want to make 154 00:09:46,720 --> 00:09:50,440 money off their cat because let's be honest, I mean cats, 155 00:09:50,679 --> 00:09:54,240 and they don't live forever, and you know, anything can 156 00:09:54,320 --> 00:09:57,799 happen to our fur babies at any time, and trying 157 00:09:57,840 --> 00:10:00,759 to just build your business off of that that may 158 00:10:00,799 --> 00:10:05,120 not be the smartest long term thing. So what I did, 159 00:10:05,200 --> 00:10:07,960 and I think this is again best for people who 160 00:10:08,000 --> 00:10:11,320 are interested in this content, would be to at least 161 00:10:11,360 --> 00:10:14,360 first go through your phone, because most of us obviously 162 00:10:14,399 --> 00:10:17,440 have phones in which we have many photos of our 163 00:10:17,519 --> 00:10:21,799 cats and or videos. And the first thing to do 164 00:10:22,240 --> 00:10:25,519 is just to look through what content you already have, 165 00:10:25,759 --> 00:10:28,840 so you probably always have some photos and videos of 166 00:10:28,919 --> 00:10:31,679 your cat and to put them in an album, simple 167 00:10:31,720 --> 00:10:34,360 as that. And the next step is probably the most 168 00:10:34,399 --> 00:10:38,399 important thing, and that's simply to research what it takes 169 00:10:38,519 --> 00:10:43,279 to actually become a pet content creator, because any type 170 00:10:43,320 --> 00:10:48,360 of content creator, it does take effort and time and intentionality. 171 00:10:48,879 --> 00:10:51,840 And again, as I mentioned earlier, a mission like a 172 00:10:51,879 --> 00:10:57,039 purpose for whatever you know you are utilizing this channel for. 173 00:10:57,840 --> 00:10:59,960 So that's a very very beginning, but I can go 174 00:11:00,120 --> 00:11:03,080 to any sort of detail that's you're interested in learning about. 175 00:11:03,360 --> 00:11:06,679 Speaker 2: You started off a good path. Let's go a little 176 00:11:06,679 --> 00:11:10,000 bit down further, like what's behind the scenes, because what 177 00:11:10,200 --> 00:11:12,720 a lot of people may or may not be aware 178 00:11:12,799 --> 00:11:16,440 of is that that content that you see it might 179 00:11:16,519 --> 00:11:19,919 be two minutes or thirty seconds or or however long, 180 00:11:20,240 --> 00:11:23,720 but that thirty seconds might have taken you know, six hours, 181 00:11:24,559 --> 00:11:26,960 And you see that's more in people videos, you know, 182 00:11:27,120 --> 00:11:30,919 the cool videos. I'm more Instagram than TikTok, but the 183 00:11:30,960 --> 00:11:33,519 cool videos where you see someone in change of clothes 184 00:11:33,600 --> 00:11:35,799 and then they swipe out and there's another thing, and 185 00:11:35,840 --> 00:11:38,840 another outfit, another outfit, another outfit. You see that more 186 00:11:38,879 --> 00:11:41,679 with people than with you know, cats and dogs. But 187 00:11:42,200 --> 00:11:47,200 that what took you thirty seconds to view took hours. Absolutely, 188 00:11:47,720 --> 00:11:50,759 I can't even fathom how intense it must be to 189 00:11:50,879 --> 00:11:54,279 have your cat patient enough to go through all of 190 00:11:54,320 --> 00:11:57,600 those different changes. So what happens behind the scenes. 191 00:11:58,000 --> 00:12:00,360 Speaker 5: Yeah, this is a great question because of that fact 192 00:12:00,399 --> 00:12:04,279 that people don't have any idea if you've never done yourself. Now, 193 00:12:04,320 --> 00:12:07,519 I will say with dog influencers, the ones I've worked with, 194 00:12:07,679 --> 00:12:09,639 and we talk a lot about this concept of you know, 195 00:12:09,759 --> 00:12:12,639 how to get them to look at the camera and whatever, 196 00:12:12,679 --> 00:12:15,639 it is a whole different story with cats because if 197 00:12:15,720 --> 00:12:19,799 you think of a dog, dogs obviously usually can learn tricks, 198 00:12:19,840 --> 00:12:23,279 they can learn to sit look up, YadA YadA. However, 199 00:12:23,399 --> 00:12:26,600 with cats, it's a whole different thing. My cats they 200 00:12:26,600 --> 00:12:28,799 don't know tricks, they don't know how to sit still. 201 00:12:29,120 --> 00:12:31,240 So when it comes in behind the scenes, I do 202 00:12:31,360 --> 00:12:34,200 a lot of my cat Chip. He gets to be 203 00:12:34,399 --> 00:12:37,159 in a lot of content for different brands, and so 204 00:12:37,919 --> 00:12:41,200 every week I am filming these videos for brands, and 205 00:12:41,279 --> 00:12:45,279 I always estimate somewhere right around two to three hours 206 00:12:45,279 --> 00:12:49,759 for filming for any sort of product, and from there 207 00:12:49,960 --> 00:12:53,399 the editing takes a very long time too. It really 208 00:12:53,480 --> 00:12:57,360 for every video that usually is thirty to forty five seconds, 209 00:12:57,360 --> 00:13:00,720 which is the usual for content nowadays. For about a 210 00:13:00,759 --> 00:13:04,320 thirty to forty five second video, I absolutely would estimate 211 00:13:04,440 --> 00:13:07,679 from complete start to finish, and especially any editing rounds 212 00:13:07,720 --> 00:13:10,320 if you are working with the brand, is a solid 213 00:13:10,360 --> 00:13:13,559 four to six hours. And it's crazy, I think, But 214 00:13:13,840 --> 00:13:15,799 I gotta tell you, when it comes to the cats, 215 00:13:16,080 --> 00:13:18,480 how on earth do I get my cats to do 216 00:13:18,639 --> 00:13:22,200 exactly what I need them to do. I use lickable 217 00:13:22,240 --> 00:13:24,960 treats a lot, so they definitely know the word treat, 218 00:13:25,080 --> 00:13:27,279 and the treat means that they're getting those little two 219 00:13:27,799 --> 00:13:31,639 lickable treats. And I have a certain two certain areas 220 00:13:31,639 --> 00:13:34,360 in my house where I primarily do all of my filming. 221 00:13:34,879 --> 00:13:37,360 And of my two cats, I've got the famous one, 222 00:13:37,399 --> 00:13:39,759 of course, and then the not so famous one, and 223 00:13:39,840 --> 00:13:43,480 the famous one he actually over the years has taken years, 224 00:13:43,879 --> 00:13:46,440 but he has learned that when we go in that area, 225 00:13:46,600 --> 00:13:49,279 when I have my treat, he will come and sit 226 00:13:50,000 --> 00:13:53,159 right there and he'll just look at me, and so 227 00:13:53,200 --> 00:13:55,279 I'll be able to get some videos or some photos, 228 00:13:55,320 --> 00:13:57,639 put a product right next to him, and then take 229 00:13:57,679 --> 00:14:00,440 some photos and videos. And then what I do is 230 00:14:00,639 --> 00:14:03,600 I have my phone on a tripod and then I 231 00:14:03,639 --> 00:14:07,000 will intentionally move the treats up, make his head look up, 232 00:14:07,240 --> 00:14:09,360 and then you know, move it down, or you know, 233 00:14:09,440 --> 00:14:12,279 have him look directly at the camera, et cetera. Those 234 00:14:12,279 --> 00:14:15,799 likable treats have worked wonders. But I honestly have gotten 235 00:14:16,080 --> 00:14:19,799 kind of jealous sometimes with dog creators because they are 236 00:14:19,840 --> 00:14:22,840 able to just have their dogs just sit on command, 237 00:14:23,159 --> 00:14:25,960 and they don't have the struggle of the cats walking away, 238 00:14:26,240 --> 00:14:29,559 walking away, walking away, over and over and over again. 239 00:14:29,879 --> 00:14:32,840 Speaker 2: Cats are very smart. It's not that they're not smart, 240 00:14:32,960 --> 00:14:35,480 and they can be taught tricks, but I've gone to 241 00:14:35,840 --> 00:14:38,480 more than a few shows where there were you know, 242 00:14:38,960 --> 00:14:41,279 I saw a big one recently that we were invited 243 00:14:41,320 --> 00:14:44,080 to not too far from where I live in Palm Beach, 244 00:14:44,559 --> 00:14:47,519 and it was this big cat show. And even with 245 00:14:47,759 --> 00:14:51,840 cats that are trained for this type of work, they 246 00:14:52,120 --> 00:14:55,559 still will have a tendency to do what they want, 247 00:14:55,720 --> 00:14:58,159 and the people in the show just, you know, you 248 00:14:58,279 --> 00:15:01,159 just have to go with it. So so it's definitely 249 00:15:01,639 --> 00:15:05,039 much harder, I think for cats, but not because they're less. 250 00:15:05,080 --> 00:15:08,320 They're just as smart, if not smarter. It's just they're different. 251 00:15:08,759 --> 00:15:10,879 Speaker 5: Yeah, And I think that's a really good statement that 252 00:15:10,919 --> 00:15:14,320 you said. I absolutely know, especially with my Minx cat, 253 00:15:14,559 --> 00:15:17,639 he is so smart. I mean he's smarter than any 254 00:15:17,639 --> 00:15:21,000 other cat I have ever been around or owned before. 255 00:15:21,240 --> 00:15:24,039 But yes, and that's a big thing too in regard 256 00:15:24,080 --> 00:15:26,559 to the cats walking away and just choosing where they 257 00:15:26,559 --> 00:15:28,840 want to sit and whatnot, that is a hard thing 258 00:15:28,919 --> 00:15:31,600 to have to recognize when being a pet, pet influencer, 259 00:15:31,679 --> 00:15:34,279 a cat influencer, is that I just have to roll 260 00:15:34,320 --> 00:15:37,159 with it and do what they want to do, because 261 00:15:37,200 --> 00:15:40,360 I will never just force him, you know, to sit 262 00:15:40,519 --> 00:15:41,759 or stand or do something. 263 00:15:42,159 --> 00:15:42,320 Speaker 3: Right. 264 00:15:42,399 --> 00:15:44,440 Speaker 2: We're going to take a break and we'll be right back. 265 00:15:47,200 --> 00:15:49,159 Speaker 5: Real people, real stories. 266 00:15:49,279 --> 00:15:52,480 Speaker 6: Our little dog developed this MP problem at the chemotherapy 267 00:15:52,559 --> 00:15:56,159 lasted for six months, started developing more lymph nos so 268 00:15:56,279 --> 00:15:58,960 I thought I'd just try carnival. The lymph nose started 269 00:15:58,960 --> 00:16:00,879 to go down. Then I took him into the vet 270 00:16:00,879 --> 00:16:02,919 to him checked out and there was no signs at 271 00:16:02,919 --> 00:16:03,519 all inside. 272 00:16:03,600 --> 00:16:05,919 Speaker 1: My cad had issues that developed in his height. And 273 00:16:06,000 --> 00:16:08,519 three months later my ven airing said this, go ahead 274 00:16:08,519 --> 00:16:09,320 and remove the eye. 275 00:16:09,360 --> 00:16:12,159 Speaker 5: I heard the carnivor on advertising, so I said, you 276 00:16:12,159 --> 00:16:13,759 know what, I'm going to order this product. 277 00:16:13,759 --> 00:16:16,000 Speaker 6: They did the procedure, they did all the death and 278 00:16:16,000 --> 00:16:17,480 they said, I don't know what you did. 279 00:16:17,879 --> 00:16:19,799 Speaker 2: This product they had eye. 280 00:16:20,159 --> 00:16:21,399 Speaker 6: I've got a labrador. 281 00:16:21,600 --> 00:16:23,840 Speaker 5: You could hardly lift yourself up off the floor. 282 00:16:24,039 --> 00:16:27,080 Speaker 6: The treatment was chemotherapy. That's when I said this could 283 00:16:27,120 --> 00:16:29,879 be the ticket. About three weeks you could tell she. 284 00:16:29,960 --> 00:16:30,759 Speaker 5: Was very alert. 285 00:16:31,120 --> 00:16:33,200 Speaker 6: She was going to buy my lock and she is 286 00:16:33,279 --> 00:16:34,720 just like crime again. 287 00:16:35,000 --> 00:16:37,919 Speaker 5: Well eight six six eight three six eight seven three 288 00:16:38,039 --> 00:16:41,080 five that's eight six six eight three six eight seven 289 00:16:41,159 --> 00:16:44,600 three five, Or visit carnivore dot com. That's c A 290 00:16:44,879 --> 00:16:47,559 r N I v O r A dot com use 291 00:16:47,639 --> 00:16:51,799 promo code pet Life at checkout for fifteen percent off 292 00:16:51,840 --> 00:16:54,679 your order at Carnivora dot com. 293 00:16:55,399 --> 00:17:01,120 Speaker 7: Let's talk past, Let's done, Petaldo headline Radio Life Radio 294 00:17:01,360 --> 00:17:12,079 dot com. 295 00:17:12,400 --> 00:17:16,160 Speaker 2: Welcome back everyone. We're talking to Ashley. She is the 296 00:17:16,160 --> 00:17:20,920 CEO of Pet Influencer Secrets and we're talking about some 297 00:17:21,119 --> 00:17:24,799 behind the scenes tips and tricks. You know, my cats 298 00:17:24,799 --> 00:17:27,200 are a big fan of the lickable treats too, and 299 00:17:27,240 --> 00:17:29,960 that's pretty much all they demand. You know what. The 300 00:17:30,000 --> 00:17:33,319 other thing that I've heard about working with cats, and 301 00:17:33,359 --> 00:17:37,160 I've talked to a couple of very well known cat photographers, 302 00:17:37,519 --> 00:17:41,480 you have to go low because cats are small and 303 00:17:41,880 --> 00:17:44,240 capture them, so you have to get low to the ground. 304 00:17:44,440 --> 00:17:47,240 This is just for still photographs, so the same if 305 00:17:47,240 --> 00:17:50,559 they're moving, unless they're climbing on something, which some cats 306 00:17:50,559 --> 00:17:54,279 are great climbers, some or not. But it's definitely a challenge. 307 00:17:54,480 --> 00:17:55,039 Speaker 5: Do you have. 308 00:17:55,119 --> 00:17:58,079 Speaker 2: Any funny behind the scenes stories that you could share? 309 00:17:58,720 --> 00:18:02,279 Speaker 5: Oh? Yes, So to date, I have worked with over 310 00:18:02,319 --> 00:18:06,799 one hundred brands and so I've had my fair share personally, 311 00:18:06,839 --> 00:18:09,319 and then of course getting to hear stories from other people. 312 00:18:09,400 --> 00:18:12,400 But I definitely had my fair share of my cats 313 00:18:12,680 --> 00:18:16,119 doing things that they should not be doing. So for example, 314 00:18:16,200 --> 00:18:20,759 one of my favorite stories, which it's ridiculous, so there 315 00:18:20,839 --> 00:18:23,319 is a litter and it was a certain type of 316 00:18:23,599 --> 00:18:26,559 litter that my cats weren't used to. And I'm sure 317 00:18:26,559 --> 00:18:29,799 you definitely know there are now so many different types 318 00:18:29,839 --> 00:18:34,599 of litter it is crazy. Nevertheless, this litter was very 319 00:18:34,640 --> 00:18:38,039 similar to food, and I put it into I had 320 00:18:38,119 --> 00:18:41,000 my cameras going and I was ready for my cats, 321 00:18:41,160 --> 00:18:44,160 want my cats to walk in and use the litter box, 322 00:18:44,519 --> 00:18:47,960 and the cat, my cat Biscuit, she walks in and 323 00:18:48,000 --> 00:18:51,279 she just starts eating the litter and I was like, 324 00:18:51,359 --> 00:18:53,880 what do I do? And she was just eating. I 325 00:18:53,920 --> 00:18:56,200 was like, is this healthy? It's made out of a 326 00:18:56,240 --> 00:19:00,720 food product, and so that was super strange, And to 327 00:19:00,759 --> 00:19:03,759 this day, I still was never able to give her 328 00:19:03,799 --> 00:19:06,039 to actually use the litter. So I had to be 329 00:19:06,160 --> 00:19:09,200 very intentional about how to film it to make it 330 00:19:09,240 --> 00:19:11,960 look like she had used the box. I even poured 331 00:19:11,960 --> 00:19:14,519 some water into it. It clumped up, it was great, 332 00:19:14,559 --> 00:19:17,039 like the letter totally worked, but she just kept eating it. 333 00:19:17,319 --> 00:19:21,079 So that was one thing. And then another issue that 334 00:19:21,200 --> 00:19:25,920 I have had with my cat chip was the automatic 335 00:19:25,960 --> 00:19:30,799 litter boxes. So I personally love automatic litter boxes because 336 00:19:31,200 --> 00:19:35,079 it saves me time obviously, And the problem was my 337 00:19:35,160 --> 00:19:39,039 cat Chip, he is not such a fan, and so 338 00:19:39,519 --> 00:19:43,720 I've had many many times where he would just not 339 00:19:43,799 --> 00:19:46,240 go in. And of course, like as we said earlier, 340 00:19:46,279 --> 00:19:49,079 you can't just force them to do things, and so 341 00:19:49,119 --> 00:19:51,240 I'd be getting pretty stress. I'm like, oh my goodness, 342 00:19:51,279 --> 00:19:54,440 we are sitting here for two hours. I assembled this 343 00:19:54,559 --> 00:19:58,240 whole thing, got it all set up, You're not using it. 344 00:19:58,599 --> 00:20:01,759 And it was just definitely not just one time that 345 00:20:02,079 --> 00:20:06,599 I've experienced that, but yeah, overall, they are all sorts 346 00:20:06,599 --> 00:20:09,319 of all sorts of crazy things that I've even done 347 00:20:09,319 --> 00:20:12,839 for my cats. I mean, having birthday parties. I've had 348 00:20:13,119 --> 00:20:16,000 one of his birthday parties on like YouTube live, so 349 00:20:16,039 --> 00:20:18,119 people just in there and watching my cat eat a 350 00:20:18,240 --> 00:20:21,839 birthday treat. Like just ridiculous things that you don't even 351 00:20:22,119 --> 00:20:24,319 you know, you wouldn't think about doing for your cat. 352 00:20:24,440 --> 00:20:26,920 I've gotten to do over the years, which is so fun. 353 00:20:27,400 --> 00:20:30,799 So yeah, those are just a few small examples. 354 00:20:31,200 --> 00:20:35,960 Speaker 2: Okay, thank you. Let's talk about collaborations with brands. What 355 00:20:36,039 --> 00:20:39,599 do companies look for when they're looking for, you know, 356 00:20:39,759 --> 00:20:40,960 brand collaborations. 357 00:20:41,559 --> 00:20:45,839 Speaker 5: Yeah, so brand collaborations there are two different types, and 358 00:20:45,880 --> 00:20:47,720 I just need to explain these two different types of 359 00:20:47,759 --> 00:20:51,440 people just know how this works, because I assume and 360 00:20:51,559 --> 00:20:54,119 definitely talking to people in my real life, people don't 361 00:20:54,119 --> 00:20:57,359 really understand what brand collaborations are, how this works, so 362 00:20:57,759 --> 00:21:00,480 they're really in our world of cat influence, there really 363 00:21:00,480 --> 00:21:03,559 are two types of brand collaborations. You have your brand 364 00:21:03,599 --> 00:21:07,960 sponsorships and your user generated content. So a brand sponsorship 365 00:21:08,000 --> 00:21:10,400 could be, let's say, in our world of cat influencing, 366 00:21:10,440 --> 00:21:13,160 you have a cat food brand, and the cat food 367 00:21:13,160 --> 00:21:17,240 brand wants my cat to eat their food in a 368 00:21:17,240 --> 00:21:21,039 photo or a video, and that video, let's say it's 369 00:21:21,039 --> 00:21:25,480 a video, could be specifically about that food or it 370 00:21:25,519 --> 00:21:30,079 could be subtly positioned within the video, so it could 371 00:21:30,119 --> 00:21:33,160 be either way. And then there's user generated content. So 372 00:21:33,200 --> 00:21:35,519 I'm sure a lot of you who are listening have 373 00:21:35,759 --> 00:21:41,200 seen brands out there. We're a let's say, famous influencer, 374 00:21:41,279 --> 00:21:44,440 because again definitely couldn't. We're not just talking about pet influencing, 375 00:21:44,480 --> 00:21:47,480 but in general, a famous person could be on their 376 00:21:47,519 --> 00:21:49,880 social media and a lot of times what happens is, 377 00:21:50,079 --> 00:21:53,759 let's say, again in the pet influencing world, the brand says, Hey, 378 00:21:54,039 --> 00:21:58,119 I want you to make a video or photo with 379 00:21:58,240 --> 00:22:00,720 our product and give it to it so that we 380 00:22:00,920 --> 00:22:07,599 can post it. So two different approaches to brand collaborations. 381 00:22:08,039 --> 00:22:11,880 So when it comes to brand collaborations, the biggest thing 382 00:22:12,000 --> 00:22:16,039 that they really do look for is authenticity of content. 383 00:22:16,480 --> 00:22:18,920 So there are a lot of channels out there that 384 00:22:19,319 --> 00:22:22,839 will post the same things over and over over, or 385 00:22:23,319 --> 00:22:26,559 they don't really show the human interaction with the pet. 386 00:22:26,759 --> 00:22:29,559 There was a conversation I had with the marketing manager 387 00:22:29,599 --> 00:22:32,000 of a brand just as a few months ago, and 388 00:22:32,119 --> 00:22:35,200 I asked her this exact same question, and I said, listen, 389 00:22:35,680 --> 00:22:39,480 as the influencer, what do you look for? Because obviously 390 00:22:39,519 --> 00:22:41,559 I'm like, oh, I'd love more brand deals, like how 391 00:22:41,599 --> 00:22:45,279 can I make brands see my content even better as 392 00:22:45,319 --> 00:22:48,160 an option to work with? And she actually said the 393 00:22:48,200 --> 00:22:51,759 same thing, where she said, we care most about seeing 394 00:22:51,799 --> 00:22:56,680 the relationship between the cat and the human. And so 395 00:22:56,759 --> 00:22:58,920 if we think back to what I mentioned earlier in 396 00:22:58,960 --> 00:23:03,680 this episode, already, the storytelling and the emotional impact that 397 00:23:04,039 --> 00:23:07,480 you can portray through your content, through you and through 398 00:23:07,519 --> 00:23:10,240 your cat is really what they're looking for. And so 399 00:23:10,559 --> 00:23:13,160 I get the question often of like I don't own 400 00:23:13,160 --> 00:23:17,200 a camera. I don't own accessory lighting like soft boxes 401 00:23:17,400 --> 00:23:20,039 or anything like that. Like, I just want to post 402 00:23:20,039 --> 00:23:22,000 photos and videos of my pet, But it would be 403 00:23:22,079 --> 00:23:24,599 nice to make some money and work with brands. How 404 00:23:24,640 --> 00:23:27,759 do I make myself a good candidate for working with brands? 405 00:23:28,039 --> 00:23:31,519 And really, you can absolutely just use your phone. You 406 00:23:31,559 --> 00:23:35,000 do not need any fancy equipment. You don't need microphones 407 00:23:35,119 --> 00:23:38,480 for your voiceovers. You don't need cameras or even any 408 00:23:38,519 --> 00:23:43,000 extra lighting, although I usually recommend it, and so brands. 409 00:23:43,119 --> 00:23:46,559 In what I tell people is really really what matters 410 00:23:46,599 --> 00:23:50,480 most is that you just study how to do storytelling 411 00:23:51,079 --> 00:23:53,599 in a thirty to forty five second time frame, which 412 00:23:53,640 --> 00:23:55,759 is hard, and that is that's kind of the hardest 413 00:23:55,759 --> 00:23:59,079 part is just learning how to do that aspect of it. 414 00:23:59,160 --> 00:24:02,079 But yeah, you can seriously become a pet influencer with 415 00:24:02,400 --> 00:24:05,480 zero dollars and just your camera and your cat. 416 00:24:05,519 --> 00:24:08,400 Speaker 2: And a couple questions. So you said channels, Are you 417 00:24:08,440 --> 00:24:10,240 talking about YouTube? Ah? 418 00:24:10,319 --> 00:24:13,599 Speaker 5: So yeah, So when I say the channels, I talk 419 00:24:13,640 --> 00:24:16,559 about the big three. So you have Instagram. Instagram is 420 00:24:16,599 --> 00:24:20,519 the main hub of where cat influencers are typically, So 421 00:24:20,640 --> 00:24:22,680 that's where when people say I don't want to make 422 00:24:22,680 --> 00:24:26,319 a channel for my cat. They usually open up Instagram 423 00:24:26,519 --> 00:24:29,000 and then from there TikTok is kind of like the 424 00:24:29,039 --> 00:24:32,000 secondary one where a lot of cat influencers exist, and 425 00:24:32,039 --> 00:24:35,599 then YouTube is like third on the tier. If we 426 00:24:35,599 --> 00:24:39,440 would say, but I always recommend everyone actually have all three. 427 00:24:39,640 --> 00:24:42,359 Speaker 2: Okay, we have one more topic before we wrap up, 428 00:24:42,400 --> 00:24:45,079 But I have one more question under collaborations and brands, 429 00:24:45,480 --> 00:24:49,279 what is some advice for cat parents if they're approached 430 00:24:49,319 --> 00:24:51,000 by a brand for the first time. 431 00:24:51,319 --> 00:24:54,440 Speaker 5: Yeah, so this is a big question because I actually 432 00:24:54,480 --> 00:24:58,079 get this question often from some students and it's scary 433 00:24:58,359 --> 00:25:02,799 and it's exciting. So with brand collaborations, a brands will 434 00:25:02,839 --> 00:25:05,559 approach these I know we talked about the difference between 435 00:25:05,559 --> 00:25:10,599 a brand sponsorship and a UGC or user generated content opportunity, 436 00:25:10,799 --> 00:25:13,680 but even from there we separate it into a paid 437 00:25:13,720 --> 00:25:18,200 opportunity and a gifted opportunity. So let's say you or 438 00:25:18,279 --> 00:25:21,559 you know someone listening here, You're like, okay, if I'm approached, 439 00:25:22,160 --> 00:25:25,279 what happened next? So brands will typically approach you in 440 00:25:25,319 --> 00:25:28,680 two different ways. You have direct messaging like on Instagram, 441 00:25:28,839 --> 00:25:31,599 and then you have on email. So no matter what, 442 00:25:31,680 --> 00:25:34,680 I always recommend people have an email for their cat 443 00:25:35,000 --> 00:25:38,960 on their bio on Instagram, so that brands can reach 444 00:25:39,000 --> 00:25:42,400 out to you. So there are unfortunately a lot of 445 00:25:42,519 --> 00:25:47,720 like spammy channels or brands out there that just try 446 00:25:47,759 --> 00:25:51,039 to take advantage of new creators and they'll say, hey, 447 00:25:51,119 --> 00:25:53,839 I want six videos and I'll just give you this 448 00:25:53,920 --> 00:25:57,559 one toy for free. And so I always recommend to 449 00:25:57,640 --> 00:26:02,359 be very very aware that scams are possible, or at 450 00:26:02,440 --> 00:26:04,680 least brands that are trying to get a lot of 451 00:26:04,960 --> 00:26:09,240 really free or inexpensive free content for their own channels. 452 00:26:09,799 --> 00:26:13,960 But I always recommend, if ever money is involved, to 453 00:26:14,039 --> 00:26:17,200 get a contract. And this is something that not only 454 00:26:17,319 --> 00:26:20,160 like talking to my own students but experiencing this myself. 455 00:26:20,920 --> 00:26:24,440 If you do not have a contract, then you really 456 00:26:24,480 --> 00:26:27,359 are not obligated to get paid. It is almost like 457 00:26:27,720 --> 00:26:31,279 you're verbally agreeing to get paid. And I have had 458 00:26:31,319 --> 00:26:34,400 it before where I made a video for a brand 459 00:26:34,880 --> 00:26:37,799 and then they never paid me, they ghosted me. And 460 00:26:37,839 --> 00:26:41,440 I've heard of this before. So if anything, that is 461 00:26:41,519 --> 00:26:44,759 a big piece of advice, and contracts are scary, especially 462 00:26:44,799 --> 00:26:47,440 if you've never done it before, the concept of like 463 00:26:47,640 --> 00:26:50,559 contract does that involve lawyers, Like all you have to 464 00:26:50,599 --> 00:26:53,960 do if you are in the spot where a brand says, hey, 465 00:26:53,960 --> 00:26:57,039 I'll pay you X amount of dollars for a video 466 00:26:57,279 --> 00:27:01,039 or something like that. Having a contract is so so important. 467 00:27:01,279 --> 00:27:05,160 Speaker 2: I absolutely agree and wearing my business hat right now. 468 00:27:05,559 --> 00:27:07,920 One even though love it or hated. There's a lot 469 00:27:07,920 --> 00:27:11,000 of AI around. You can probably pop the contract into 470 00:27:11,039 --> 00:27:15,519 AI and ask for red flags. If it sounds too good, 471 00:27:15,880 --> 00:27:19,480 it might be, so make sure you do your homework. 472 00:27:19,720 --> 00:27:21,759 Say you're not doing a lot of running around and 473 00:27:21,799 --> 00:27:25,519 spinning for myself, you know, I have lots and lots 474 00:27:25,559 --> 00:27:30,279 of listeners on Catitude. As far as followers Instagram, I 475 00:27:30,319 --> 00:27:32,720 don't do a lot with that. I have two shows 476 00:27:32,799 --> 00:27:36,519 on Hotlife Radio. I can only do so much. But 477 00:27:36,920 --> 00:27:39,759 I have been approached by some of those spammers you 478 00:27:39,759 --> 00:27:43,440 know that. Try this for anyone listening. If it sounds 479 00:27:43,519 --> 00:27:47,319 too good to be true, probably is. Doesn't mean it is, 480 00:27:47,440 --> 00:27:51,559 but probably do your due diligence. Say you are not 481 00:27:51,799 --> 00:27:56,000 taken and ghosted and you know, let's say it bluntly 482 00:27:56,160 --> 00:27:58,200 screwed out of what you are promised. 483 00:27:58,799 --> 00:28:01,079 Speaker 5: That is so true. It is so true, though, And 484 00:28:01,119 --> 00:28:04,319 I love that you mentioned AI. I actually I love 485 00:28:04,559 --> 00:28:09,920 utilizing AI for idea generation. I am getting pretty bothered 486 00:28:10,200 --> 00:28:12,880 these days from the amount of AI being used to 487 00:28:12,960 --> 00:28:18,039 create like photo and some almost realistic cat content, because 488 00:28:18,079 --> 00:28:21,839 it is taking away from us as the true cat influencers. 489 00:28:22,279 --> 00:28:24,359 But I do use it a lot for like idea 490 00:28:24,440 --> 00:28:26,680 generation and helping with things such as that. 491 00:28:26,680 --> 00:28:28,839 Speaker 2: That's what I think it should be used for. I 492 00:28:28,880 --> 00:28:32,519 do not agree with creating content. I don't like that. 493 00:28:32,640 --> 00:28:35,480 There's you know, probably everybody's heard this by now. There's 494 00:28:35,480 --> 00:28:40,000 some movie star they just generated something, somebody Tilly something, 495 00:28:40,039 --> 00:28:42,720 I don't remember the exact name. But I don't think 496 00:28:42,759 --> 00:28:45,079 it should take away from that. But as far as 497 00:28:45,319 --> 00:28:50,640 assisting people and chat GPT, Copilot, Gemini, they're not substitutes 498 00:28:50,680 --> 00:28:54,000 for an attorney. But if you cannot afford one and 499 00:28:54,119 --> 00:28:57,279 you just need some tips on is this okay or not, 500 00:28:57,839 --> 00:29:01,559 there's great advice. But I do not think that that 501 00:29:01,599 --> 00:29:04,799 should be a substitute for content. I don't like that. 502 00:29:05,000 --> 00:29:07,599 I don't think it should be a substitute for artistry, 503 00:29:07,680 --> 00:29:11,920 you know, for creating things that you know people get 504 00:29:11,920 --> 00:29:12,440 paid for. 505 00:29:13,079 --> 00:29:15,279 Speaker 5: Yeah, one hundred per one hundred percent. 506 00:29:15,279 --> 00:29:17,960 Speaker 2: Agree as a help and stuff like that, but you know, 507 00:29:18,079 --> 00:29:21,359 write your own papers, come on you gotta think you 508 00:29:21,599 --> 00:29:23,680 do all that you know, but if you need tips, 509 00:29:23,720 --> 00:29:26,519 you know what's good, go ahead. I use I use 510 00:29:26,559 --> 00:29:30,960 it sometimes for even my shows because I don't always 511 00:29:30,960 --> 00:29:35,079 get information that is extensive for a show, and so 512 00:29:35,359 --> 00:29:38,720 I can sometimes get some just great infro that is 513 00:29:38,759 --> 00:29:41,279 good for my audience. But as far as you know 514 00:29:41,359 --> 00:29:43,599 the content and all that, now, I wish there was 515 00:29:43,640 --> 00:29:46,279 a way to worldly spot it so easily. 516 00:29:46,359 --> 00:29:50,000 Speaker 5: I know. Yeah, And on social media you actually technically 517 00:29:50,200 --> 00:29:53,839 have to as a content creator, you have to toggle 518 00:29:54,039 --> 00:29:56,920 or press a button if as you're uploading if it 519 00:29:57,000 --> 00:29:59,799 is AI generated, And I know a lot of people 520 00:29:59,799 --> 00:30:03,440 are not pressing that, but it But yeah, I use 521 00:30:03,480 --> 00:30:07,960 AI primarily as almost like a super version of Google. 522 00:30:08,559 --> 00:30:13,039 Speaker 2: Yes, that to me flies, but not for falsifying, because 523 00:30:13,079 --> 00:30:16,440 it might, in my mind my opinion, if you're creating 524 00:30:16,480 --> 00:30:19,079 content and you're spending the hours, you're doing the time, 525 00:30:19,359 --> 00:30:23,599 and then you're just oop, AI just do this, you know. No, Okay, 526 00:30:23,920 --> 00:30:27,720 let's talk about aspiring cat influencers. We talked a little 527 00:30:27,720 --> 00:30:30,240 bit about this in the beginning, the best way to 528 00:30:30,319 --> 00:30:34,480 start a social media page for your cat and what 529 00:30:34,519 --> 00:30:37,240 should you anticipate? And you went over a little bit 530 00:30:37,279 --> 00:30:39,359 this in the beginning, but just kind of a recap. 531 00:30:39,599 --> 00:30:42,319 What are some like maybe bullet points on where do 532 00:30:42,400 --> 00:30:45,000 you start? It's not just about I have a cute cat, 533 00:30:45,039 --> 00:30:48,759 I'm gonna take some pictures poof And also what about people? 534 00:30:48,960 --> 00:30:52,960 So I'm camera shy, I'm photogenetic kinda, but to be 535 00:30:53,039 --> 00:30:57,240 in front of a screen is not my thing. Does 536 00:30:57,279 --> 00:30:59,400 it help for the pet parent to be in the 537 00:30:59,440 --> 00:31:01,839 screen as well? I mean there's authenticity there. 538 00:31:02,160 --> 00:31:05,240 Speaker 5: Yeah, lots of good questions in that. So I will 539 00:31:05,279 --> 00:31:09,160 answer the last question that you answered first, and that 540 00:31:09,400 --> 00:31:11,839 what had to do with is it best to have 541 00:31:11,960 --> 00:31:15,880 your face on camera? Now, I'm going to explain a 542 00:31:15,920 --> 00:31:19,960 little bit about the again a difference between like dog 543 00:31:20,039 --> 00:31:23,359 influencing and cat influencing here and this will tie in together. 544 00:31:23,759 --> 00:31:27,559 So dogs have their specific breeds. Yes, I know us 545 00:31:27,599 --> 00:31:30,200 cat parrots, our cats do have specific breeds, but it 546 00:31:30,279 --> 00:31:33,000 is a different world when it comes to dog owners. 547 00:31:33,400 --> 00:31:37,240 And a lot of times you can spot certain dog 548 00:31:37,319 --> 00:31:42,039 influencers better than cat influencers because a lot of cats 549 00:31:42,400 --> 00:31:45,559 tend to look the same, to be honest, like they 550 00:31:45,839 --> 00:31:49,599 just do. And so because of that one thing I 551 00:31:49,680 --> 00:31:53,319 talk a lot about to new influencers is you need 552 00:31:53,359 --> 00:31:57,839 to very quickly find a way that your cat can 553 00:31:58,079 --> 00:32:02,680 be memorable and reckoon because of that literal fact that 554 00:32:02,839 --> 00:32:06,799 unless you have a very unique looking cat, which again 555 00:32:07,039 --> 00:32:09,839 most of us don't, but unless you have that, you 556 00:32:10,039 --> 00:32:14,839 need to pinpoint something and so again then people say, well, like, 557 00:32:14,960 --> 00:32:18,440 what what do you mean what's unique about my cat 558 00:32:18,759 --> 00:32:20,640 other than you know, I love them and there are 559 00:32:20,680 --> 00:32:25,359 suites in their sassy or ounre. So when you're starting 560 00:32:25,359 --> 00:32:28,279 out a channel, I mentioned earlier the importance of doing 561 00:32:28,319 --> 00:32:30,759 a lot of research, and really that has to do 562 00:32:30,839 --> 00:32:34,240 more of the technical side of things. Research of how 563 00:32:34,279 --> 00:32:38,039 to edit videos with a basic phone app and you 564 00:32:38,079 --> 00:32:41,279 know how to change the settings on your camera and 565 00:32:41,519 --> 00:32:44,799 just basic technical things like that's really important to spend 566 00:32:44,839 --> 00:32:48,880 research on. But as you're wanting to start up beer channel, 567 00:32:49,079 --> 00:32:51,599 it is important to think about, as I mentioned earlier, 568 00:32:51,680 --> 00:32:54,960 the mission, the purpose of your channel, and the story 569 00:32:55,039 --> 00:32:59,880 that you want to tell about your cat. So if 570 00:32:59,880 --> 00:33:04,359 you are going to be on camera, that actually I 571 00:33:04,519 --> 00:33:07,000 believe is one of the easiest ways for you to 572 00:33:07,160 --> 00:33:13,039 be memorable. Because we are brains recognize faces, you know 573 00:33:13,119 --> 00:33:16,240 one person from the other very very easily, and if 574 00:33:16,279 --> 00:33:18,359 you're going to be starting out every one of your 575 00:33:18,440 --> 00:33:21,680 videos with you on camera. Well, you're going to be 576 00:33:22,720 --> 00:33:25,519 the audience that people watching it is going to recognize 577 00:33:25,680 --> 00:33:30,160 your video faster compared to if it's just your cat 578 00:33:30,720 --> 00:33:33,279 on you know, obviously, on every one of your videos, 579 00:33:33,640 --> 00:33:36,799 it just may take longer time for that video or 580 00:33:36,799 --> 00:33:40,119 your content to be more recognizable. But when you have that, 581 00:33:40,400 --> 00:33:43,200 you have your story, you have the purpose of your channel. 582 00:33:43,519 --> 00:33:46,160 I say. From there, and let's say you've researched a 583 00:33:46,200 --> 00:33:49,160 little bit. Really, the next step, and this sounds basic, 584 00:33:49,359 --> 00:33:52,039 I know, but the next step really is to just 585 00:33:52,200 --> 00:33:55,480 experiment with posting. And I say this, I say it's basic. 586 00:33:55,559 --> 00:33:58,119 I say, oh, I know a lot of people say, okay, okay, 587 00:33:58,480 --> 00:34:02,039 just post. But I have talked to many people over 588 00:34:02,079 --> 00:34:06,200 the years who have gone months of researching and trying 589 00:34:06,200 --> 00:34:08,519 to learn and trying to put together like a brand 590 00:34:08,599 --> 00:34:11,679 book and do all these things, thinking that that's what's 591 00:34:11,719 --> 00:34:15,039 going to, you know, help them. But really what matters 592 00:34:15,119 --> 00:34:18,760 is that you post and you start learning from your posts, 593 00:34:19,079 --> 00:34:22,239 learning what type of audience that Instagram is going to 594 00:34:22,239 --> 00:34:25,800 start pointing your cat towards, and being able to utilize 595 00:34:25,840 --> 00:34:29,119 the analytics from your content you post rather than just 596 00:34:29,159 --> 00:34:32,960 sitting and waiting and hoping one day that you'll do it. 597 00:34:33,239 --> 00:34:37,400 Speaker 2: Great information, Okay, real quick. Do you have any tools 598 00:34:37,519 --> 00:34:39,800 or apps to make posting easier? And we don't have 599 00:34:39,840 --> 00:34:42,119 a lot of time, so maybe one or two that 600 00:34:42,159 --> 00:34:44,599 you could share quickly, Like I used to use hoot Sweet, 601 00:34:44,679 --> 00:34:47,559 but that's I think old and gone. 602 00:34:47,559 --> 00:34:48,039 Speaker 5: A little bit. 603 00:34:48,320 --> 00:34:51,800 Speaker 2: So well see that's why I'm not a poster and 604 00:34:51,880 --> 00:34:55,760 I do cash No so out of touch. What are 605 00:34:55,760 --> 00:34:56,760 some good tools to use? 606 00:34:56,800 --> 00:34:57,000 Speaker 7: Now? 607 00:34:57,119 --> 00:35:00,559 Speaker 5: Yeah? What do the people use these days? So I 608 00:35:01,079 --> 00:35:04,800 for editing, the two biggest ones are cap cut and Inshot. 609 00:35:04,840 --> 00:35:09,239 I personally use Inshot. I never recommend, ever ever recommend 610 00:35:09,400 --> 00:35:13,639 that you actually edit your content within the app itself. 611 00:35:13,719 --> 00:35:16,519 So if you open up TikTok, it has its own 612 00:35:16,599 --> 00:35:20,760 area where you can film and edit and post. However, 613 00:35:21,119 --> 00:35:24,519 the biggest problem is once it's on that platform, you 614 00:35:24,599 --> 00:35:28,159 cannot get that video and edit it again. Especially with 615 00:35:28,239 --> 00:35:31,960 brand content, you need to always always edit it outside 616 00:35:31,960 --> 00:35:35,440 of the apps. So that's that. Instagram did just come 617 00:35:35,480 --> 00:35:38,519 out with their own app called edits. I haven't really 618 00:35:38,599 --> 00:35:41,199 used it. I just stick to Inshot. I have over 619 00:35:41,280 --> 00:35:45,199 one thousand video drafts in there, so from over the years. 620 00:35:45,400 --> 00:35:47,920 And then you asked about a scheduling app. So a 621 00:35:47,960 --> 00:35:50,559 scheduling app for those of you who are unfamiliar. Let's 622 00:35:50,559 --> 00:35:53,039 say that you make a few videos and photos and 623 00:35:53,119 --> 00:35:56,519 you want to schedule them onto the social platforms. Well, 624 00:35:56,519 --> 00:36:00,000 you have two options here. You can either open up Instagram, 625 00:36:00,360 --> 00:36:04,280 upload your video and post it or schedule it. Same 626 00:36:04,320 --> 00:36:08,559 thing with YouTube, same thing with Facebook, TikTok, or you 627 00:36:08,559 --> 00:36:12,280 can use a scheduling app. I use one called metric Cool, 628 00:36:12,800 --> 00:36:16,400 but it's honestly, it's very similar to hoot Sweet, very 629 00:36:16,400 --> 00:36:19,519 similar to Buffer. All those are just differing samples to 630 00:36:19,559 --> 00:36:22,920 where you can see on one calendar all of the 631 00:36:22,960 --> 00:36:26,599 content that you make, because I usually recommend minimum of 632 00:36:26,800 --> 00:36:30,599 three pieces of content a week to keep the algorithm happy. 633 00:36:30,880 --> 00:36:34,039 And so with that you can schedule out way ahead 634 00:36:34,400 --> 00:36:37,159 all this content making. It really really nice to see 635 00:36:37,199 --> 00:36:39,280 all in one place. Otherwise there's no way to really 636 00:36:39,360 --> 00:36:43,280 see your content calendar in the future on those individual apps. 637 00:36:43,639 --> 00:36:47,960 Speaker 2: Great information, Where can our listeners find out more about 638 00:36:48,320 --> 00:36:51,440 what you do and about pet influencer secrets. 639 00:36:51,679 --> 00:36:55,920 Speaker 5: Yeah, so my main channel that started everything is called 640 00:36:56,039 --> 00:36:59,599 Chip the Manx and then from there again, it evolved 641 00:36:59,639 --> 00:37:04,119 into Penfluencer Secrets. I primarily am on YouTube where I 642 00:37:04,159 --> 00:37:07,760 share a ton of free information and advice all about 643 00:37:07,800 --> 00:37:11,079 this topic about how to make your dog or your 644 00:37:11,119 --> 00:37:13,920 cat or any pet that you have famous in how 645 00:37:13,960 --> 00:37:16,039 to make money from it, because that's why, honestly a 646 00:37:16,039 --> 00:37:18,400 lot of people do it. And then from there, I 647 00:37:18,480 --> 00:37:22,719 have a lot of resources on petfluencersecrets dot com that 648 00:37:22,800 --> 00:37:26,559 you anyone can just look up, and I'm blog articles, videos, 649 00:37:26,599 --> 00:37:30,760 all sorts of resources because honestly, I started penflucer Secrets 650 00:37:30,800 --> 00:37:33,960 for the pure purpose of just showing people that an 651 00:37:34,000 --> 00:37:38,199 everyday person with no experience, no background can make their 652 00:37:38,239 --> 00:37:41,360 cat or dog famous and it's actually not that hard. 653 00:37:41,519 --> 00:37:45,599 You just have to know how the system and processes work. 654 00:37:45,880 --> 00:37:48,079 Speaker 2: Actually, I wanna thank you so much for coming on 655 00:37:48,280 --> 00:37:51,480 Catechude and sharing this wealth of knowledge with us. Thank 656 00:37:51,519 --> 00:37:52,280 you so much. 657 00:37:52,519 --> 00:37:54,880 Speaker 5: Yeah, this has been great. Thank you for the opportunity. 658 00:37:55,440 --> 00:37:58,639 Speaker 2: I hope you all enjoyed this show. I found it fascinating. 659 00:37:58,800 --> 00:38:01,880 I've always wondered what actually goes on in the world 660 00:38:01,960 --> 00:38:05,880 of pet influencers because I'm not one. I'm a podcast host. 661 00:38:06,199 --> 00:38:09,079 Please be sure to check out our site ashley site 662 00:38:09,159 --> 00:38:14,159 is petinfluencersecrets dot com. There's all kinds of great information 663 00:38:14,480 --> 00:38:18,599 on how to become a cat influencer. So thank you 664 00:38:18,639 --> 00:38:21,679 so much Ashley for coming on Catitude. Thank you to 665 00:38:21,760 --> 00:38:26,360 my listening audience for your loyalty for listening to Catitude. 666 00:38:26,400 --> 00:38:29,639 I appreciate it so much. Thank you to my cat 667 00:38:29,679 --> 00:38:34,559 crew which are famous through the airwaves of the podcast. 668 00:38:34,679 --> 00:38:37,960 Thank you Dennis, Charlotte Molly, and of course thank you 669 00:38:38,000 --> 00:38:41,519 to my amazing producer Mark. I appreciate you so much. 670 00:38:41,599 --> 00:38:44,119 Thank you Mark Winter for all you do to make 671 00:38:44,159 --> 00:38:49,119 our shows sound amazing. And hey, remember lose the attitude, 672 00:38:49,239 --> 00:38:50,360 have Catitude. 673 00:38:50,960 --> 00:38:56,000 Speaker 4: Let's Talk pets every week on demand only on petlfradio 674 00:38:56,320 --> 00:38:56,800 dot com. 675 00:39:01,880 --> 00:39:04,599 Speaker 5: TIDD