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<v Speaker 1>The following presentation Isabel Marvis Studio's production Welcome back to

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<v Speaker 1>truth Secrets from around the world. It's time for another

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<v Speaker 1>edition of the fact Hunter podcast as we record on

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<v Speaker 1>this Monday, July twenty seventh, twenty twenty six. I hope

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<v Speaker 1>this message finds you well. Wherever this message finds you,

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<v Speaker 1>I hope you had a great weekend. If you'd like

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<v Speaker 1>to reach out to us, the email address is the

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<v Speaker 1>fact Hunter at mail dot com. Again, it is the

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<v Speaker 1>fact Hunter at mail, notgmail dot com. Busy week for us,

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<v Speaker 1>So if I don't get back to you right a way,

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<v Speaker 1>please bear with I will get back to you. There

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<v Speaker 1>won't be any midweek rabbit Hole podcast, but I certainly

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<v Speaker 1>intend to do that next week. We're continuing our Exposing

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<v Speaker 1>the Matrix series and today we're on layer ten and

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<v Speaker 1>that is the psychological matrix, and it's how fear and distraction,

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<v Speaker 1>which that cell phone plays such a large part of. Right,

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<v Speaker 1>it's become quite a controlling mechanism. That three inch by

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<v Speaker 1>five inch by you know, half inch piece of computer plastic,

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<v Speaker 1>whatever you want to call it, has really become an

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<v Speaker 1>effective prison of the mind, if you will, right, and

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<v Speaker 1>it's not built with steel bars. It's built inside our mind,

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<v Speaker 1>and those who are in power can shape what we fear,

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<v Speaker 1>what controls and occupies our attention. They're good at that right,

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<v Speaker 1>that plays such a big part in the left right

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<v Speaker 1>narrative and determine who we blame. It's those darn libs,

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<v Speaker 1>you know, it's maga, it's this, it's that. So with

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<v Speaker 1>psychological manipulation, physical force becomes almost unnecessary. We censor ourselves, right,

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<v Speaker 1>We're afraid to speak truth because what a what people

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<v Speaker 1>might think of us, or b we might lose our

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<v Speaker 1>Facebook account. We now police our neighbors thanks to COVID.

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<v Speaker 1>We've abandoned our rights, which you know, several decades ago

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<v Speaker 1>even people were willing to go out and risk their

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<v Speaker 1>freedom for. And now we even you know, this whole

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<v Speaker 1>series exposing the Matrix talks about how we contribute to

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<v Speaker 1>our own demise all the while we believe we are

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<v Speaker 1>acting freely. But I'm not sure we're as free as

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<v Speaker 1>you think we may be. And by the way, we're

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<v Speaker 1>going to close. You can't talk about the psychological matrix

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<v Speaker 1>with out talking about Edward Burnet, So we're going to

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<v Speaker 1>close with that. But again, this is the psychological matrix.

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<v Speaker 1>This is a manufactured environment in which human behavior is

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<v Speaker 1>guided through fear, distraction, repetition, and of course division. So

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<v Speaker 1>the objective is not merely to persuade people about one issue.

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<v Speaker 1>It's about shaping the boundaries of acceptable thought. TV networks,

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<v Speaker 1>social media corporations, the CIA, masad MI, five universities, foundations,

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<v Speaker 1>advertising firms, brenees, entertainment studios. Of course, they're all part

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<v Speaker 1>of the matrix. And with Blackrock and Vanguard, while many

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<v Speaker 1>of these corporations may look like competitors, they're all owned

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<v Speaker 1>by the same shareholders and the government funded nonprofits which

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<v Speaker 1>play such a huge part in establishing what the public sees,

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<v Speaker 1>including the textbooks and know, the medical colleges and even

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<v Speaker 1>to a very large extent, the seminaries. So again, through

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<v Speaker 1>the decades, the names change, but the machinery stays the same,

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<v Speaker 1>and it stems from the Council on Foreign Relations, the

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<v Speaker 1>Builderberg Meetings, the Trilateral Commission, World Economic Forum, the Rockefeller Foundation,

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<v Speaker 1>the Ford Foundation, the Rand Corporation, Tavistock, on and on,

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<v Speaker 1>all of these intelligence connected organizations that operate behind the

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<v Speaker 1>respectable language of research public safety. Again, what we saw

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<v Speaker 1>in twenty twenty philanthropy, which is really a cover for

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<v Speaker 1>controlling the masses and what they call social progress. Now

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<v Speaker 1>you have corporations such as Google, Meta, Microsoft, Disney, and Amazon,

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<v Speaker 1>and of course the major news conglomerates. They possess unp

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<v Speaker 1>recidented power that organize information. They amplify emotion, right, they

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<v Speaker 1>know how you're going to react when they put this

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<v Speaker 1>information out there, and of course they will suppress anything

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<v Speaker 1>that challenges the narrative, and they will keep millions of

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<v Speaker 1>people staring in the same direction. And as our email

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<v Speaker 1>are mentioned the other day, a lot of these things

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<v Speaker 1>are indeed distractions and fear. Fear keeps the population obedient. Right,

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<v Speaker 1>if we're on a spinning ball hurtling through a never

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<v Speaker 1>ending space, we could be hit by an asteroid at

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<v Speaker 1>any moment. You know, Iran has been building nukes. They've

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<v Speaker 1>been two weeks away from nukes since nineteen ninety four.

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<v Speaker 1>That movie The Day After Tomorrow that came out in

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<v Speaker 1>the early eighties was one of the most watched television

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<v Speaker 1>shows in history. I remember the next day, I was

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<v Speaker 1>probably in fifth grade, maybe sick. Great, everybody walking in

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<v Speaker 1>school the next day, just you know, with their eyes

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<v Speaker 1>open and just looking for the nuclear fallout shelters to

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<v Speaker 1>make sure we know where to go. It was fear

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<v Speaker 1>mongering and distraction keeps us occupied and away from the truth,

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<v Speaker 1>and division keeps it from identifying the people and the

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<v Speaker 1>institutions that are directing the system. Every crisis produces another

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<v Speaker 1>demand for control. Every manufactured controversy turns neighbor against neighbor,

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<v Speaker 1>every endless stream of entertainment, it's consuming time that should

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<v Speaker 1>be spent praying in the Bible, raising your family, you know,

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<v Speaker 1>being out back, having to catch with your son, getting

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<v Speaker 1>to know your neighbor, and confronting corruption. But that's I've

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<v Speaker 1>made that point. We've become and we I'm just as

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<v Speaker 1>guilty as everybody else. We become so comfortable that we're

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<v Speaker 1>afraid to exchange that comfort for discomfort, right getting out

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<v Speaker 1>there and speaking in public and being called names. You

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<v Speaker 1>should see the emails I get every week, folks. This

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<v Speaker 1>layer is more than just propaganda though. It's about the

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<v Speaker 1>deliberate exploitation of the human mind. We're going to examine

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<v Speaker 1>how trauma right mind based fear trauma like nine to eleven,

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<v Speaker 1>like Waco. Everybody watching Waco burning on April nineteenth, nineteen

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<v Speaker 1>ninety three. Repetition which listen. I know I used to

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<v Speaker 1>be that guy love popular music, But when you continue

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<v Speaker 1>to play that song, did you ever notice that if

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<v Speaker 1>you watch a TV show or a movie, it's not

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<v Speaker 1>like you enjoy it the same all the time, but

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<v Speaker 1>music like I listened to led Zeppelin for probably forty years,

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<v Speaker 1>and it wasn't until within the last couple of years

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<v Speaker 1>I understood what was truly behind it, right, and the

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<v Speaker 1>repetition of it and the chanting. It's very much part

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<v Speaker 1>of this control all of it. The identity politics are veialance,

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<v Speaker 1>which flock cameras are the big story right now. Social

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<v Speaker 1>conditioning is used to shape our behavior. The psychological matrix

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<v Speaker 1>doesn't require everyone to believe the same lie. That's the

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<v Speaker 1>one thing that you need to know. It only requires

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<v Speaker 1>that people remain afraid, distracted, divided, and too exhausted to

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<v Speaker 1>search for the truth. And speaking of exhausted, too exhausted,

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<v Speaker 1>I should say, I'd encourage you to go to my

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<v Speaker 1>substack from today Monday, July twenty seventh, and go look

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<v Speaker 1>at that substack I wrote today, And I think maybe

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<v Speaker 1>that does contribute to much of our exhaustion that we

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<v Speaker 1>feel today. So again, you know, this world seeks conformity.

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<v Speaker 1>Nobody wants to be that guy to walk alone that

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<v Speaker 1>they wanted conformity through pressure and deception, and our faith

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<v Speaker 1>renews the mind through the truth. Layer ten is where

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<v Speaker 1>we examine the battlefield between the two. We're going to

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<v Speaker 1>start with fear conditioning, and it begins by repeatedly pairing

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<v Speaker 1>an image, word, group, or an event with danger until

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<v Speaker 1>the emotional reaction becomes automatic. The person no longer examines

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<v Speaker 1>the evidence because the nervous system has been trained to respond. First,

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<v Speaker 1>governments have understood this for generations. The Creole Committee that

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<v Speaker 1>cr EEL they use coordinated messaging during World War One

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<v Speaker 1>to transform public reluctance into support for war. After nine

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<v Speaker 1>to eleven, the Department of Homeland Security, they had the

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<v Speaker 1>old color coded terror alerts that kept Americans in a

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<v Speaker 1>constant state of anticipation, right even when the warnings offered

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<v Speaker 1>little practical information. And then of course the phrase if

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<v Speaker 1>you see something, say something. There was psychological layers to

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<v Speaker 1>that as well. That was training people to view ordinary

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<v Speaker 1>surroundings and sometimes one another through suspicion. Right, you had

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<v Speaker 1>the Karens and a big apologies to all the folks

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<v Speaker 1>named Karen had to suffer through all that. But you

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<v Speaker 1>get what I'm saying. Right twenty twenty, we're walking through

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<v Speaker 1>Walmart and you're getting screamed at for not wearing your mask.

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<v Speaker 1>And what's amazing to me is, if you go back

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<v Speaker 1>to the sixties and seventies, the trust the liberals had

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<v Speaker 1>against the government was next level, and they had flipped

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<v Speaker 1>over the last twenty years to where they were the

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<v Speaker 1>most obedient group of people the progressives during COVID Right.

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<v Speaker 1>So the same method appeared during COVID right. Death counters

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<v Speaker 1>remained on TV screens every day and all the terminology

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<v Speaker 1>that was used, stay home, save lives, while businesses, schools, churches,

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<v Speaker 1>and families were divided into categories of essential and non essential.

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<v Speaker 1>And you know, to this very day, I still get

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<v Speaker 1>emails from people about how devastated their lives are still

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<v Speaker 1>from today, whether it's business were emotional from twenty twenty,

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<v Speaker 1>and how we didn't stand up to that. And you can't,

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<v Speaker 1>you know, take security over liberty because you won't have either.

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<v Speaker 1>And that's where we are today. You know, all those

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<v Speaker 1>people involved the CDC the nih everybody had their state

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<v Speaker 1>health departments were giving daily briefings, and of course the

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<v Speaker 1>pharmaceutical companies such as Pfizer, Maderna. Even you look at

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<v Speaker 1>all the nonprofits involved, the ones were familiar with, like

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<v Speaker 1>the Gates Foundation, etc. But there's one that went under

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<v Speaker 1>the radar, and you should check it out, the ad council, right,

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<v Speaker 1>and those advertisements go out on where we air our

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<v Speaker 1>radio on shortwave. A lot of those ad councils, they

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<v Speaker 1>deliver remarkable consistent messaging. The behavioral component wasn't hidden by

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<v Speaker 1>any stretch. Governments consulted behavioral science teams to increase compliance.

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<v Speaker 1>Fear of illness was kind of combined with fear of

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<v Speaker 1>social rejection, employment loss, which many of our listeners faced,

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<v Speaker 1>travel restrictions which Canada our friends in Canada had to

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<v Speaker 1>deal with and many other Australia, et cetera. And if

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<v Speaker 1>you didn't follow the narrative, you were labeled publicly as

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<v Speaker 1>being irresponsible. So fear conditioning also prepares the population to

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<v Speaker 1>accept measures it would otherwise reject. The Transportation Security Administration

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<v Speaker 1>the TSA, they turned invasive searches, body scanners, and warrantless

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<v Speaker 1>inspection into a part of everyday life. Look at Pallunteer Technologies.

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<v Speaker 1>They built a powerful data analysis system for defense, intelligence, immigration,

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<v Speaker 1>and law enforcement. And now they have all these IRIS

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<v Speaker 1>scan systems face recognitions all over the place. Look at

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<v Speaker 1>Clearview AI. They assembled an enormous facial recognition database from

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<v Speaker 1>images gathered across the internet at airports, et cetera. And

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<v Speaker 1>every time this expanded, it was presented as protection from

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<v Speaker 1>the latest threat. It's always the Hegelian dialect. The public

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<v Speaker 1>is rarely asked whether the emergency measure will disappear when

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<v Speaker 1>the emergency ends, and you all know this audience knows

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<v Speaker 1>it never does. Now this next addition gets some attention,

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<v Speaker 1>but I'm not sure it gets enough as it deserves.

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<v Speaker 1>And that's the old dopamine addiction. That's the second mechanism

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<v Speaker 1>within this layer. Technology companies didn't create tools people enjoy

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<v Speaker 1>using just on that simple fact. What they did was

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<v Speaker 1>they constructed products around behavioral reinforcement. And I noticed that recently.

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<v Speaker 1>The games they create today are so much different than

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<v Speaker 1>the games many of you and I played growing up.

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<v Speaker 1>There was always a finish to the game, or it

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<v Speaker 1>was a sports game. Sixty minutes in football, nine innings baseball.

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<v Speaker 1>If you played you know, basically whatever game like Mario Brothers,

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<v Speaker 1>it was to get through all the levels and win.

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<v Speaker 1>But now like these Minecraft games, and there's just it's

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<v Speaker 1>it's a constant dopamine hit. There's no real and I'm

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<v Speaker 1>sure somebody's going to message me and say, oh no,

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<v Speaker 1>there's something else to it. The point is, and this

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<v Speaker 1>has to do with your candy crush and just people

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<v Speaker 1>scrolling social media timelines. These endless scrolls remove a natural

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<v Speaker 1>stopping point. Notifications create anticipation, right waiting for the next bing.

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<v Speaker 1>You know, that next email, that next text message, that

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<v Speaker 1>next breaking news. Likes and shares are like getting treats.

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<v Speaker 1>My dog just popped her head up. The mended videos

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<v Speaker 1>promise that the next clip may be even more satisfying

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<v Speaker 1>than the last. Now, TikTok's owner Byte Dance, they built

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<v Speaker 1>an extraordinarily effective recommendation system that learns how long a

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<v Speaker 1>person pauses, what he replays, and what holds his attention.

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<v Speaker 1>Now that's I don't go on there for that simple

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<v Speaker 1>reason because they're just short thirty second and you know,

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<v Speaker 1>I don't want to get caught into that constant spin.

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<v Speaker 1>But it's interesting what they built, and they study the

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<v Speaker 1>individual using the app, they learn what holds their attention.

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<v Speaker 1>Snap developed streaks that make young users fear breaking a

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<v Speaker 1>daily chain. Right, all those games today, seven day streak

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<v Speaker 1>gotta keep going. Even Netflix, they introduced auto play so

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<v Speaker 1>that one episode slides into another before you can make

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<v Speaker 1>a deliberate decision. And all of this is to distract

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<v Speaker 1>you from the important things in your world, and that

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<v Speaker 1>is physical interactions with other human beings, studying the truth,

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<v Speaker 1>studying the word of God, all of those things. These

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<v Speaker 1>designs emerged from the same behavioral principles that were demonstrated

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<v Speaker 1>in BF Skinner's experiments with variable rewards. So a predictable

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<v Speaker 1>reward eventually becomes boring, But think of this, an unpredictable

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<v Speaker 1>one keeps the person checking. That's why refreshing a feed

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<v Speaker 1>resembles pulling the lever on a slot machine. And I, hey, ma,

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<v Speaker 1>I'm guilty of doing that on X. Right. Maybe the

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<v Speaker 1>next time I've refreshed that you feed, the big story

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<v Speaker 1>will be there and I'm gonna have to jump into

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<v Speaker 1>research and get it out to the masses. You know,

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<v Speaker 1>sometimes there's nothing interesting, there's something funny, shocking, you know,

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<v Speaker 1>frightening or even personally affirming. But that uncertainty in itself

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<v Speaker 1>strengthens the habit. Companies such as Apple, x, Ready, YouTube,

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<v Speaker 1>and all the major mobile game developers, they compete for

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<v Speaker 1>minutes of our attention because those minutes can be measured

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<v Speaker 1>and packaged and sold, so the cost is not limited

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<v Speaker 1>to wasted time. Constant simulate, or I should say stimulation.

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<v Speaker 1>It weakens patience, silence. Our concentration is not what it

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<v Speaker 1>used to be. People cannot stand to sit in silence

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<v Speaker 1>and to simply contemplate things. A person who is, you know,

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<v Speaker 1>accustomed to fifteen second clips, they're going to struggle to

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<v Speaker 1>read just one chapter of a book or scripture without

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<v Speaker 1>reaching for their phone. That's why in the office, when

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<v Speaker 1>I'm getting to work, the phone's not here, and people

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<v Speaker 1>think I'm ignoring them. I can't because if I pick

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<v Speaker 1>it up once, I'm going to be in here much

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<v Speaker 1>longer than I need to. So again, a person may

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<v Speaker 1>be physically present with their spouse and children, but they're

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<v Speaker 1>mentally and subconsciously even they're waiting for that next notification.

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<v Speaker 1>Our mind is kept busy, but it's never settled. Informed,

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<v Speaker 1>but not wise. The system doesn't have to forbid serious

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<v Speaker 1>thought if it can make serious thought feel intolerable. And then,

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<v Speaker 1>of course there's the rage cycles. And I've seen it

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<v Speaker 1>trickle into the real world, people losing their minds over

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<v Speaker 1>getting the wrong sauce at McDonald's, a red light. You know,

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<v Speaker 1>there's always and angry people. But I think the things

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<v Speaker 1>they rage out on are so silly that this contributes

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<v Speaker 1>to why a lot of this happens, these rage cycles online.

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<v Speaker 1>What they're doing is they're combining emotional conditioning with a

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<v Speaker 1>digital reward. You know why, because anger produces clicks, comments,

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<v Speaker 1>free posts, longer viewing sessions, and with organizations like X

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<v Speaker 1>et cetera, you get paid based on the clicks and

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<v Speaker 1>the views. That's where the term clickbait comes from. People

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<v Speaker 1>will post something just moronic or even fake news right

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<v Speaker 1>just to get those clicks. But you know, a simple

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<v Speaker 1>calm explanation would be read once, but an accusation can

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<v Speaker 1>generate thousands of reactions. And news organizations they've done this forever,

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<v Speaker 1>Fox NN, MSNBC. They know that conflict retains audiences. And

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<v Speaker 1>you know, up until twenty years ago, like even ESPN

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<v Speaker 1>and those type of your morning shows they just gave

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<v Speaker 1>you the news and yes, opinion. But then they started

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<v Speaker 1>to see that the rage bait worked, so all the

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<v Speaker 1>TV shows turned into just arguments online. Two or three guys,

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<v Speaker 1>two or three women, and it's what's the subject, and

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<v Speaker 1>we're going to argue about it. And it gets people

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<v Speaker 1>in a rage, and it gets the clicks, but it's

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<v Speaker 1>not really accomplishing anything. And that's why I'm not a

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<v Speaker 1>I'm not a fan of those type of platforms, but

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<v Speaker 1>platforms that detect activity and distribute material further, so the

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<v Speaker 1>result is a self reinforcing cycle. You have inflammatory content

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<v Speaker 1>receives attention, Attention triggers promotion, and promotion create it's more anger,

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<v Speaker 1>and that anger produces additional content and pr firms political

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<v Speaker 1>organizations they exploit that through clipped videos, selective quotations, and

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<v Speaker 1>the fake grassroots campaigns we see all the time. Cambridge Analytica,

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<v Speaker 1>they became famous for using personal data to construct psychological

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<v Speaker 1>profiles for political targeting, but the underlying industry they didn't

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<v Speaker 1>vanish with that company. You had data brokers such as

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<v Speaker 1>Axiom and Experience. They continue to assemble detailed customer profiles,

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<v Speaker 1>while political consulting firms divide the electorate into emotional categories

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<v Speaker 1>that can be reached with different messages, and that experience

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<v Speaker 1>in those guys. You know, if you are a cash

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<v Speaker 1>person and you don't like debt, they'll pun out issue

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<v Speaker 1>for that, and that is one of those things that

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<v Speaker 1>are going to evolve into your social credit score. It

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<v Speaker 1>will be factored in without a doubt. So this cycle

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<v Speaker 1>keeps ordinary people fighting horizontally while power continues vertically. The

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<v Speaker 1>Republicans and Democrats are encouraged to despise each other, while

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<v Speaker 1>major defense contractors, the banks, pharmaceuticals, lobbying firms, the nonprofits,

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<v Speaker 1>they all retain their influence under both parties. Your Raytheons, Lockheed, Martin, Northrope, Grumman, JP, Morgan, Blackrock.

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<v Speaker 1>They do not depend upon Americans reconciling with one another.

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<v Speaker 1>Conflict is useful because a furious population watches the spectacle

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<v Speaker 1>instead of following the money or you know, following legislation

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<v Speaker 1>or asking who benefits from the next crisis. Let every

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<v Speaker 1>man be swift to hear, slow to speak, slow to wrath,

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<v Speaker 1>for the wrath of man work, if not the righteousness

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<v Speaker 1>of God. The system demands an instant reaction every time

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<v Speaker 1>We refuse to be frightened on command, refuse the digital beit,

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<v Speaker 1>refuse to hate someone that was selected for us. We

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<v Speaker 1>break one of the psychological matrix's strongest forms of control.

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<v Speaker 1>If you can do that, let's talk about identity politics,

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<v Speaker 1>and it reduces human beings to competing categories race, sex, class, religion,

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<v Speaker 1>political affiliation, and then teaches each category how each of

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<v Speaker 1>us should resent each other instead of judging people by

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<v Speaker 1>their character and conduct. Institutions assign collective guilt and collective victimhood.

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<v Speaker 1>Your DEI and the Open Society foundations, the Human Rights

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<v Speaker 1>Campaign and all these corporate consultants have helped embed this

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<v Speaker 1>framework throughout the workplace, schools, and public life. And what

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<v Speaker 1>it does it fractures natural bonds of family, church, community

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<v Speaker 1>while making political identity the center of a person's existence.

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<v Speaker 1>And then you have something that I think is more

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<v Speaker 1>prevalent than ever, and that is depression and isolation. And

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<v Speaker 1>I know it affects a lot of people in this

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<v Speaker 1>community because you know, we see the world in such

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<v Speaker 1>a different way that we lose the zest to talk

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<v Speaker 1>about the things that, for lack of a better word,

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<v Speaker 1>than normies want to talk about. You know, it's it's

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<v Speaker 1>Monday today, it's lunchtime, and many people are on their

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<v Speaker 1>lunch break right now talking about whatever baseball game happened yesterday,

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<v Speaker 1>or the latest movie, what a great ending it was,

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<v Speaker 1>or you know, Trump's next move. That's not the way

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<v Speaker 1>we see things, and that isolation can make people easier

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<v Speaker 1>to influence because again, lonely individuals are seeking belonging wherever

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<v Speaker 1>it's offered. Now, whatever you think of the whole Q

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<v Speaker 1>movement or Q on in, it brought a lot of

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<v Speaker 1>people that because they were truthers and they wanted to

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<v Speaker 1>belong to a group. And again, I think in the

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<v Speaker 1>beginning there was a lot of honesty. But here we

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<v Speaker 1>are almost ten years later, nothing's changed. Some things have

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<v Speaker 1>come to light, but I think a lot of that

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<v Speaker 1>is because the hard work of the truth community itself. Now,

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<v Speaker 1>look we're at in twenty twenty six, remote work, digital relationships.

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<v Speaker 1>How often do we text our family members instead of

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<v Speaker 1>calling them like we used to? Pornography which has ruined

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<v Speaker 1>and lives broken families. And I'm here to tell you

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<v Speaker 1>church attendance. Man, Let me tell you something you know

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<v Speaker 1>last week we did in a Layer nine was religion

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<v Speaker 1>and I tuned in on YouTube to our local church

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<v Speaker 1>which is a little over ten minutes away, and they

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<v Speaker 1>had a seventy eight year old lady there who gave probably,

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<v Speaker 1>I would say, one of the top I've heard a

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<v Speaker 1>lot of bad ones, but actually, front to end, one

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<v Speaker 1>of the top ten worst sermons I've ever heard in

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<v Speaker 1>my life. It was bad, and I forwarded to my

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<v Speaker 1>buddy of forty years and he was it's like the

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<v Speaker 1>things that are going on in our church today, Well,

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<v Speaker 1>it's no wonder the church is declining. People don't want

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<v Speaker 1>to be a part of that heresy, and the church

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<v Speaker 1>attendance keeps people separated, and that has played such a

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<v Speaker 1>part the loss of our neighborhood and community life, and

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<v Speaker 1>it has left so many people surrounded by communication but

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<v Speaker 1>starved for fellowship in person, fellowship better help in Pharmaceutical

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<v Speaker 1>manufacturers such as Eli, Lilly and Johnson and Johnson that

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<v Speaker 1>they make so much profit off of that nonsense for

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<v Speaker 1>treating the consequences, while the conditions that produce this despair

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<v Speaker 1>remain largely untouched. Right, you talk to the doctor and

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<v Speaker 1>you tell them you know what you're struggling with. That's okay.

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<v Speaker 1>We have a prescription for you, and if that one

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<v Speaker 1>doesn't work, we have another prescription for you. And if

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<v Speaker 1>you get side effects from that one, don't worry about it.

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<v Speaker 1>I have a pill for that side effects. You know,

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<v Speaker 1>we're commanded not to forsake assembling together because again, isolation

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<v Speaker 1>leaves the mind exposed and the spirit weakened. And this

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<v Speaker 1>endless distraction ensures that people never remain still long enough

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<v Speaker 1>to recognize what's going on. And you know, most people

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<v Speaker 1>are so worked up with the latest celebrity scandal professional

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<v Speaker 1>sports gambling app. Let me tell you, these gambling apps

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<v Speaker 1>have become a real problem, and it kills me. Right,

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<v Speaker 1>I grew up watching Pete Rose. He played on the

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<v Speaker 1>Phillies for a few years I think eighty to eighty three, right,

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<v Speaker 1>and he was not allowed in the Hall of Fame

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<v Speaker 1>because of gambling. And now you watch a game, you

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<v Speaker 1>know it's the fifth inning DraftKings. Will Jimmy Johnson get

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<v Speaker 1>a hit? It's hypocrisy. And again, don't like email me saying, well, bro,

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<v Speaker 1>he bet on the same team. I get all that.

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<v Speaker 1>My point is every sport now has put gambling on

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<v Speaker 1>such a high pedestal, and they've normalized it right, people

388
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<v Speaker 1>lose bucks a day. That's one hundred and forty bucks

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<v Speaker 1>a week. For my truck. That's almost a full tank

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<v Speaker 1>of gas. I've got a thirty six gallon tank. Oh man,

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<v Speaker 1>it's painful to go to the gas station. DraftKings, FanDuel,

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<v Speaker 1>porn Hub, Spotify, Hulu, the celebrity press, the influencers. By

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<v Speaker 1>the way, did you see USC? I think it was.

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<v Speaker 1>USC now offers the first major of online influencer. You

395
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<v Speaker 1>can go to college, put yourself in debt, you know,

396
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<v Speaker 1>fifty one hundred thousand dollars to become a professional influencer. Yep.

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<v Speaker 1>So again they're only they only have to keep the

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<v Speaker 1>mind moving from one appetite to the next. And that's

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<v Speaker 1>all they need to do. Now, speaking of you, porn

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<v Speaker 1>and poor Hub or whatever they're called. Right, You know,

401
00:30:53.960 --> 00:30:56.160
<v Speaker 1>when you get to the subject and you find out

402
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<v Speaker 1>the people who are running these things, and the name

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<v Speaker 1>of their firm is called Ethical Capital Partners, And I

404
00:31:07.200 --> 00:31:10.559
<v Speaker 1>almost spit out my coffee when I read that, And

405
00:31:11.559 --> 00:31:15.640
<v Speaker 1>you know, I'm thinking, what a grotesque contradiction. You know,

406
00:31:15.720 --> 00:31:20.880
<v Speaker 1>there's somebody's daughter and son humiliating themselves because this world

407
00:31:20.960 --> 00:31:24.599
<v Speaker 1>glorifies it and people can make a quick buck. And

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00:31:24.720 --> 00:31:28.200
<v Speaker 1>the only fan things that these people are celebrities. Now

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<v Speaker 1>this is Mia Rochelle and she's got a million followers

410
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<v Speaker 1>and she made fourteen million dollars last month. You can

411
00:31:37.799 --> 00:31:42.799
<v Speaker 1>never get your dignity back, like when you It's just

412
00:31:42.920 --> 00:31:47.599
<v Speaker 1>so brutal and as human and as men were broken.

413
00:31:48.319 --> 00:31:51.880
<v Speaker 1>And I know some people are attracted to that trash,

414
00:31:51.960 --> 00:31:56.160
<v Speaker 1>but it is such a soul destroyer, it really is.

415
00:31:56.200 --> 00:31:58.880
<v Speaker 1>And you have this Solomon Friedman guy, yep, he is

416
00:31:59.000 --> 00:32:02.519
<v Speaker 1>part of the small Hatters club. He is an ordained

417
00:32:02.759 --> 00:32:08.119
<v Speaker 1>rabbi turned criminal defense attorney and yes, founding partner of

418
00:32:08.200 --> 00:32:12.759
<v Speaker 1>Ethical Capital Partners. And he has become the polished public

419
00:32:12.839 --> 00:32:18.400
<v Speaker 1>face that is used to present this empire is responsible, respectable,

420
00:32:19.000 --> 00:32:24.240
<v Speaker 1>and properly regulated. And I think it's hilarious, not really hilarious,

421
00:32:24.240 --> 00:32:27.240
<v Speaker 1>but you smell what I'm cooking here. The word ethical

422
00:32:27.319 --> 00:32:32.920
<v Speaker 1>functions as corporate camouflage. It's dressing an industry of degradation

423
00:32:33.680 --> 00:32:39.240
<v Speaker 1>and smut into the language of safety, compliance and investment management. Right,

424
00:32:39.759 --> 00:32:42.720
<v Speaker 1>just like the Patriot Act. You would have to be

425
00:32:42.920 --> 00:32:47.920
<v Speaker 1>anti Patriot not to love this act, you know, And yeah,

426
00:32:48.279 --> 00:32:52.359
<v Speaker 1>Friedman doesn't operate alone. I got it right that there's

427
00:32:52.519 --> 00:32:58.119
<v Speaker 1>law enforcement advisors and attorneys and everybody else. But behind

428
00:32:58.160 --> 00:33:02.559
<v Speaker 1>all of them stands Lowe's interconnected collection of websites and

429
00:33:02.599 --> 00:33:07.480
<v Speaker 1>even studios. This is not simply a man selling obscene

430
00:33:07.559 --> 00:33:13.920
<v Speaker 1>videos from a backroomed. This is an organized corporate structure

431
00:33:14.720 --> 00:33:18.480
<v Speaker 1>that is using lawyers to defend it, public relations to

432
00:33:18.559 --> 00:33:24.519
<v Speaker 1>sanitize it, algorithms to distribute it, and financial infrastructure to

433
00:33:24.599 --> 00:33:30.359
<v Speaker 1>monetize it. And Friedman's role is especially revealing because he

434
00:33:30.480 --> 00:33:38.519
<v Speaker 1>supplies the intellectual and legal justification. And again, pornography is

435
00:33:38.559 --> 00:33:41.400
<v Speaker 1>treated as just one of those things. It's unavoidable, it's

436
00:33:41.440 --> 00:33:45.519
<v Speaker 1>part of life. So again, the supposed ethical response is

437
00:33:45.559 --> 00:33:48.880
<v Speaker 1>to manage it, and boy do they profit from it.

438
00:33:49.799 --> 00:33:53.799
<v Speaker 1>Let me tell you something, there is nothing ethical about

439
00:33:53.960 --> 00:34:00.519
<v Speaker 1>building wealth from corrupting young people and the human mind.

440
00:34:00.880 --> 00:34:06.039
<v Speaker 1>Look age verification and content moderation do not change the

441
00:34:06.160 --> 00:34:10.239
<v Speaker 1>nature of the product. A verified adult can still destroy

442
00:34:10.320 --> 00:34:15.760
<v Speaker 1>his marriage. I mean that pastor out of Virginia, was

443
00:34:15.760 --> 00:34:19.639
<v Speaker 1>it Kenny Hopkins? I'm sorry if the name's wrong, but

444
00:34:19.880 --> 00:34:25.760
<v Speaker 1>that guy spoke at my best friend's church to those

445
00:34:25.800 --> 00:34:29.079
<v Speaker 1>youth groups and was supposed to come again in September.

446
00:34:29.159 --> 00:34:32.800
<v Speaker 1>And if you're a youth pastor, if you have any

447
00:34:32.840 --> 00:34:35.159
<v Speaker 1>sweet tooth, well you better get that tooth pulled or

448
00:34:35.239 --> 00:34:38.719
<v Speaker 1>stay the heck away from the pulpit, because you destroy

449
00:34:38.840 --> 00:34:43.199
<v Speaker 1>your life, your family's life, and those you corrupted. And

450
00:34:43.360 --> 00:34:45.480
<v Speaker 1>the Bible's very clear. I think it might be James

451
00:34:45.519 --> 00:34:48.039
<v Speaker 1>one to five, forgive me if I'm wrong, that says

452
00:34:48.079 --> 00:34:51.000
<v Speaker 1>there is a special treatment for these type of people.

453
00:34:51.840 --> 00:34:57.920
<v Speaker 1>It is just awful, even you know, people say, well,

454
00:34:57.960 --> 00:35:01.880
<v Speaker 1>what about a consensually uploaded video that still trains a

455
00:35:01.920 --> 00:35:08.760
<v Speaker 1>young man to associate intimacy with selfish consumption. A carefully

456
00:35:08.800 --> 00:35:13.079
<v Speaker 1>regulated pornography site can still lead a pastor, a husband,

457
00:35:13.159 --> 00:35:17.239
<v Speaker 1>a father, a teenager. That's why, my goodness, let me

458
00:35:17.280 --> 00:35:21.880
<v Speaker 1>tell you something. George Hobbes at fifteen years old in

459
00:35:21.920 --> 00:35:27.039
<v Speaker 1>twenty twenty six. Hmm, my goodness, gracious, well, I know

460
00:35:27.119 --> 00:35:29.800
<v Speaker 1>my parents they would let me have one. They know

461
00:35:31.039 --> 00:35:33.320
<v Speaker 1>I was a schemer man, and there's no way they

462
00:35:33.360 --> 00:35:35.719
<v Speaker 1>would allow me to have one. But that stuff brings

463
00:35:35.760 --> 00:35:41.519
<v Speaker 1>shame and what we call spiritual paralysis. The company points

464
00:35:41.559 --> 00:35:46.519
<v Speaker 1>toward procedure because procedure allows it to avoid the deeper

465
00:35:46.559 --> 00:35:51.440
<v Speaker 1>moral question, and what is that question. Should anyone become

466
00:35:51.559 --> 00:35:57.599
<v Speaker 1>wealthy by feeding sexual temptation to millions of people? And

467
00:35:57.679 --> 00:36:01.480
<v Speaker 1>it's a shame in this world that the artists, like

468
00:36:01.800 --> 00:36:04.239
<v Speaker 1>in the music industry, they get such a smaller portion

469
00:36:04.360 --> 00:36:09.360
<v Speaker 1>than these evil parasites that control this. But the fact

470
00:36:10.039 --> 00:36:13.360
<v Speaker 1>that they make money off the corruption of these young people,

471
00:36:14.920 --> 00:36:18.400
<v Speaker 1>it is just evil. And I'm not trying to compare

472
00:36:18.880 --> 00:36:22.159
<v Speaker 1>music to the porn industry. The porn industry shouldn't exist whatsoever.

473
00:36:24.360 --> 00:36:30.039
<v Speaker 1>This machinery is so destructive to families and listen, Christian men,

474
00:36:30.079 --> 00:36:33.599
<v Speaker 1>because it reaches directly into the private place where outward

475
00:36:33.639 --> 00:36:39.920
<v Speaker 1>reputation and inward life can separate. Right, someone can attend church,

476
00:36:41.000 --> 00:36:45.920
<v Speaker 1>lead his family in prayer and profess his faith pardon me,

477
00:36:46.719 --> 00:36:51.559
<v Speaker 1>while privately returning to images that poison his thoughts, and

478
00:36:51.599 --> 00:37:00.119
<v Speaker 1>it hollows out his marriage. It just weakens discipline, It

479
00:37:00.159 --> 00:37:07.559
<v Speaker 1>steals affection from the loved one. And I will tell

480
00:37:07.559 --> 00:37:11.280
<v Speaker 1>you it will leave a life of guilt. Just I

481
00:37:11.480 --> 00:37:13.760
<v Speaker 1>Even if you go to Google and you put in

482
00:37:13.880 --> 00:37:20.159
<v Speaker 1>you know pastor arrested pastor this, It's just so. And

483
00:37:20.159 --> 00:37:23.360
<v Speaker 1>that's why Psalm one eighteen eight is so important. Don't

484
00:37:23.400 --> 00:37:26.800
<v Speaker 1>put your trust in man, put your trust in the

485
00:37:26.840 --> 00:37:31.199
<v Speaker 1>Lord man. It's going to fall. But this industry understands

486
00:37:31.239 --> 00:37:37.360
<v Speaker 1>that shame. It keeps the customer silent. Silent prevents confession.

487
00:37:38.599 --> 00:37:43.440
<v Speaker 1>Silence prevents accountability, which we see all the time, and

488
00:37:43.480 --> 00:37:48.360
<v Speaker 1>that silence keeps the cash flowing. So Solomon Friedman and

489
00:37:48.480 --> 00:37:54.599
<v Speaker 1>Ethical Capital Partners, they call themselves responsible, but they are heathens,

490
00:37:55.119 --> 00:38:01.760
<v Speaker 1>they are reprobates. They need to repent and close their doors.

491
00:38:02.280 --> 00:38:06.519
<v Speaker 1>They truly, truly do you know a company cannot place

492
00:38:06.559 --> 00:38:11.440
<v Speaker 1>the word ethical over an empire that profits whenever another

493
00:38:11.559 --> 00:38:15.159
<v Speaker 1>husband falls, another marriage suffers, and another Christian man becomes

494
00:38:15.280 --> 00:38:19.639
<v Speaker 1>enslaved behind a lock screen and listen, I'm not here

495
00:38:19.719 --> 00:38:22.639
<v Speaker 1>to blame. You can't put your blame on a cell

496
00:38:22.639 --> 00:38:25.800
<v Speaker 1>phone or a website for your misgivings. But they're not

497
00:38:26.119 --> 00:38:30.639
<v Speaker 1>helping it either. Next we'll talk about social fragmentation and

498
00:38:30.679 --> 00:38:33.840
<v Speaker 1>what that does. It breaks society into disconnected individuals who

499
00:38:33.840 --> 00:38:38.840
<v Speaker 1>no longer possess these strong local relationships or shelled loyalties.

500
00:38:39.159 --> 00:38:42.199
<v Speaker 1>We really enjoy going to the on Wednesdays out here.

501
00:38:42.239 --> 00:38:44.039
<v Speaker 1>We have auctions and it's nice just to be within

502
00:38:44.079 --> 00:38:48.960
<v Speaker 1>the community of farmers and say hello and the Amish

503
00:38:49.000 --> 00:38:52.639
<v Speaker 1>are there selling coffee and pretzels and things like that.

504
00:38:53.000 --> 00:38:57.320
<v Speaker 1>So it's important to be a part of community. Yeah, families,

505
00:38:57.360 --> 00:39:01.679
<v Speaker 1>scattering neighborhoods become collections of strange and we've seen so

506
00:39:01.719 --> 00:39:04.440
<v Speaker 1>many small businesses just disappear over the last six years.

507
00:39:05.280 --> 00:39:09.280
<v Speaker 1>And these community institutions surrender authority to these distant bureaucracies.

508
00:39:09.960 --> 00:39:15.440
<v Speaker 1>Corporations such as Walmart, private equity chains replace local ownership,

509
00:39:16.679 --> 00:39:22.400
<v Speaker 1>while centralized school systems and these professional organizations assume responsibilities

510
00:39:22.400 --> 00:39:24.880
<v Speaker 1>that were once carried by the parents, the church, and neighbors.

511
00:39:26.039 --> 00:39:31.039
<v Speaker 1>The individual becomes increasingly dependent upon institutions that know nothing

512
00:39:31.079 --> 00:39:36.679
<v Speaker 1>about him personally and cannot love him. Emotional manipulation keeps

513
00:39:36.719 --> 00:39:41.079
<v Speaker 1>that fragmented population moving according to engineered feelings. You have

514
00:39:41.159 --> 00:39:48.199
<v Speaker 1>these advertising conglomerates omnicon, WPP. What they do is they

515
00:39:48.400 --> 00:39:55.480
<v Speaker 1>employee behavioral data, psychological testing, color music, sexual images, and

516
00:39:55.679 --> 00:40:02.159
<v Speaker 1>carefully selected language to bypass deliberate judgment. Political consultants and

517
00:40:02.239 --> 00:40:07.320
<v Speaker 1>firms such as McKenzie. They package policies through slogans, focus groups,

518
00:40:07.320 --> 00:40:12.400
<v Speaker 1>and emotional narratives. The product may be a candidate, medication,

519
00:40:12.639 --> 00:40:17.920
<v Speaker 1>military action, or corporate agenda, but the method remains the same.

520
00:40:18.679 --> 00:40:23.519
<v Speaker 1>Create the desired feeling first, then provide the approved action

521
00:40:24.440 --> 00:40:31.159
<v Speaker 1>as the emotional release learned. Helplessness develops when people repeatedly

522
00:40:31.280 --> 00:40:35.679
<v Speaker 1>encounter problems they believe cannot change. Right, taxes rise, well,

523
00:40:35.719 --> 00:40:37.280
<v Speaker 1>nothing I can do about it. I heard this the

524
00:40:37.280 --> 00:40:41.239
<v Speaker 1>other day. Gas prices once again. We're going to be

525
00:40:41.320 --> 00:40:43.360
<v Speaker 1>hitting five dollars soon. Well, we got to drive anyway,

526
00:40:43.360 --> 00:40:47.280
<v Speaker 1>Nothing you can do about it. All the while, agencies

527
00:40:47.360 --> 00:40:54.360
<v Speaker 1>multiply automated systems replace human assistance, elections produce the same outcomes,

528
00:40:55.000 --> 00:40:59.800
<v Speaker 1>and faceless corporations dictate the daily terms of life. Right,

529
00:41:00.360 --> 00:41:03.159
<v Speaker 1>how many times do we say black Rock Vanguard, black

530
00:41:03.239 --> 00:41:07.119
<v Speaker 1>Rock Vanguard? But who are the names involved with them?

531
00:41:07.599 --> 00:41:12.840
<v Speaker 1>And after enough failed attempts to resist, most people stop

532
00:41:12.920 --> 00:41:16.159
<v Speaker 1>attempting altogether. They say, well, nothing can be done, and

533
00:41:16.199 --> 00:41:20.119
<v Speaker 1>they simply accept the conditions that their fathers and forefathers

534
00:41:20.920 --> 00:41:26.280
<v Speaker 1>would have never tolerated. That resignation is immensely valuable and

535
00:41:26.480 --> 00:41:30.599
<v Speaker 1>entrenched power, because a defeated population does not need to

536
00:41:30.599 --> 00:41:36.320
<v Speaker 1>be physically conquered, It is already surrendered internally. So the

537
00:41:36.400 --> 00:41:42.199
<v Speaker 1>deeper result is mental exhaustion. The modern mind is assaulted

538
00:41:42.239 --> 00:41:49.480
<v Speaker 1>from morning until night, by your alerts, advertisements, emergencies, the

539
00:41:49.559 --> 00:41:53.320
<v Speaker 1>latest controversy, the next bill, right, Israel joining up with

540
00:41:53.360 --> 00:41:59.280
<v Speaker 1>America's military, all of them. People aren't simply tired because

541
00:41:59.320 --> 00:42:06.519
<v Speaker 1>they work. An exhausted person loses the strength to investigate,

542
00:42:07.320 --> 00:42:12.480
<v Speaker 1>to resist, to pray, or to think several moves ahead.

543
00:42:13.000 --> 00:42:20.679
<v Speaker 1>It defeats you know, deep thinking and constructive, you know thinking,

544
00:42:22.480 --> 00:42:28.559
<v Speaker 1>and that person will eventually accept whatever promises immediate relief.

545
00:42:30.280 --> 00:42:32.880
<v Speaker 1>And you know that leads us to the one and

546
00:42:32.920 --> 00:42:40.320
<v Speaker 1>only Edward Burneith. He lived to be geez, what a

547
00:42:40.639 --> 00:42:43.320
<v Speaker 1>is this? Right? He lived to be one hundred and

548
00:42:43.360 --> 00:42:49.599
<v Speaker 1>three And you know, longtime listeners know his name. We've

549
00:42:49.599 --> 00:42:53.639
<v Speaker 1>talked about him a nauseum. He's best known for campaigns

550
00:42:53.719 --> 00:42:56.639
<v Speaker 1>that included a nineteen twenty nine effort to promote female

551
00:42:56.679 --> 00:42:59.599
<v Speaker 1>smoking because most women didn't smoke. Part of that and

552
00:42:59.639 --> 00:43:03.239
<v Speaker 1>the second companies were like, we're missing half a customer base.

553
00:43:03.920 --> 00:43:07.800
<v Speaker 1>So he came up with the Torches of Freedom. He

554
00:43:07.920 --> 00:43:13.159
<v Speaker 1>was connected with the CIA orchestrated overthrow of the democratically

555
00:43:13.199 --> 00:43:18.840
<v Speaker 1>elected Guatemalan government in nineteen fifty four. He worked for

556
00:43:18.880 --> 00:43:22.599
<v Speaker 1>all the big organizations Proctor G. Procter and gamble, pardon

557
00:43:22.599 --> 00:43:27.239
<v Speaker 1>me and ge and his I think it's his great

558
00:43:27.480 --> 00:43:33.480
<v Speaker 1>nephew works for Netflix, and I'm going to pause and

559
00:43:33.519 --> 00:43:37.000
<v Speaker 1>get that confirm that information confirmed. His name is Mark

560
00:43:37.159 --> 00:43:40.599
<v Speaker 1>Randolph and he is also part of the club. And

561
00:43:41.280 --> 00:43:43.840
<v Speaker 1>he was born to a Jewish family in Chappaqua, New York.

562
00:43:44.599 --> 00:43:49.039
<v Speaker 1>And one of Ralf's paternal great grand uncles was psychoanalys

563
00:43:49.079 --> 00:43:54.800
<v Speaker 1>pioneer Sigmund Freud, and the other was Edward Berneze. And

564
00:43:54.840 --> 00:44:00.000
<v Speaker 1>it's I find it so funny that the grand nephew

565
00:44:00.199 --> 00:44:05.239
<v Speaker 1>of Edward Burne's runs a company that most Americans have

566
00:44:05.360 --> 00:44:10.199
<v Speaker 1>a subscription to. Right, And this article is written by

567
00:44:10.480 --> 00:44:15.519
<v Speaker 1>Richard Gunderman, and the article is from The Conversation, and

568
00:44:15.559 --> 00:44:19.840
<v Speaker 1>it's entitled The Manipulation of the American Mind, Edward Burnez

569
00:44:20.119 --> 00:44:23.599
<v Speaker 1>and the Birth of public Relations. The most interesting man

570
00:44:23.639 --> 00:44:27.519
<v Speaker 1>in the world, reach out and touch someone finger licking good.

571
00:44:28.199 --> 00:44:32.039
<v Speaker 1>Such advertising slogans have now become fixtures of American culture,

572
00:44:32.440 --> 00:44:35.079
<v Speaker 1>and each year millions now tune into the Super Bowl

573
00:44:35.239 --> 00:44:38.639
<v Speaker 1>as much for the ads as for the football. While

574
00:44:38.679 --> 00:44:42.760
<v Speaker 1>no single person can claim exclusive credit for the ascendancy

575
00:44:42.880 --> 00:44:46.760
<v Speaker 1>of advertising an American life, no one deserves credit more

576
00:44:46.800 --> 00:44:51.960
<v Speaker 1>than any man than Edward Burne's. I first encountered Burnee

577
00:44:51.960 --> 00:44:54.960
<v Speaker 1>to an article I was writing on propaganda, and it

578
00:44:55.039 --> 00:44:57.599
<v Speaker 1>quickly became clear that he was one of the twentieth

579
00:44:57.599 --> 00:45:02.119
<v Speaker 1>century's foremost salesman of ideas. The fact that twenty years

580
00:45:02.119 --> 00:45:05.679
<v Speaker 1>have elapsed since his death provides a fitting opportunity to

581
00:45:05.719 --> 00:45:09.679
<v Speaker 1>re examine his legacy. Often referred to as the father

582
00:45:09.760 --> 00:45:14.159
<v Speaker 1>of pr Bernese, in nineteen twenty eight published his seminal

583
00:45:14.199 --> 00:45:18.159
<v Speaker 1>work Propaganda, in which he argued that public relations is

584
00:45:18.199 --> 00:45:23.199
<v Speaker 1>not a gimmick but a necessity. The conscious and intelligent

585
00:45:23.239 --> 00:45:26.760
<v Speaker 1>manipulation of the organized habits and opinions of the masses

586
00:45:27.400 --> 00:45:32.039
<v Speaker 1>is an important element in democratic society. Those who manipulate

587
00:45:32.159 --> 00:45:37.320
<v Speaker 1>this unseen mechanism of society constitute an invisible government, which

588
00:45:37.360 --> 00:45:40.800
<v Speaker 1>is the true ruling power of our country. We are governed,

589
00:45:41.239 --> 00:45:44.920
<v Speaker 1>our minds are molded, our tastes are formed, and our

590
00:45:44.960 --> 00:45:48.440
<v Speaker 1>ideas suggested largely by men we have never heard of.

591
00:45:49.199 --> 00:45:52.719
<v Speaker 1>It is they who pull the wires that control the

592
00:45:52.760 --> 00:45:58.280
<v Speaker 1>public mind. He was born in eighteen ninety one, the

593
00:45:59.119 --> 00:46:03.480
<v Speaker 1>Sigmund Freud published one of his earliest papers. Bernese was

594
00:46:03.559 --> 00:46:09.119
<v Speaker 1>also Freud's nephew twice over. His mother was Freud's sister Anna,

595
00:46:10.000 --> 00:46:13.760
<v Speaker 1>and his father, Eli Burnese, was the brother of Freud's

596
00:46:13.760 --> 00:46:17.920
<v Speaker 1>wife Martha. So the year after his birth, the Bernese

597
00:46:18.000 --> 00:46:21.000
<v Speaker 1>family moved to New York, and he later graduated for

598
00:46:21.159 --> 00:46:26.400
<v Speaker 1>Cornell from Cornell Partony with a degree in agriculture, but

599
00:46:26.519 --> 00:46:30.559
<v Speaker 1>instead of farming, he chose a career in journalism, and

600
00:46:31.199 --> 00:46:35.760
<v Speaker 1>he eventually helped the Woodrow Wilson administration promote the idea

601
00:46:36.280 --> 00:46:39.480
<v Speaker 1>that the US efforts in World War One were intended

602
00:46:39.519 --> 00:46:44.960
<v Speaker 1>to bring democracy in Europe, and they still use that today.

603
00:46:45.039 --> 00:46:49.559
<v Speaker 1>We're bringing democracy to Venezuela, We're bringing democracy to Iraq

604
00:46:49.639 --> 00:46:53.000
<v Speaker 1>and Afghanistan. Do you remember the big deal they made

605
00:46:53.039 --> 00:46:55.960
<v Speaker 1>about the Iraqi's voting with they were putting their fingers

606
00:46:56.000 --> 00:47:02.159
<v Speaker 1>in the ink propaganda they put in office who they

607
00:47:02.239 --> 00:47:07.280
<v Speaker 1>wanted continuing. Having seen how effective propaganda could be during war,

608
00:47:07.760 --> 00:47:11.679
<v Speaker 1>Burnes wondered whether it might prove equally useful during peacetime.

609
00:47:12.559 --> 00:47:17.679
<v Speaker 1>Yet propaganda had acquired a somewhat pejorative connotation, which would,

610
00:47:17.840 --> 00:47:20.800
<v Speaker 1>by the way, be further magnified in World War II.

611
00:47:22.119 --> 00:47:26.840
<v Speaker 1>So Burnees promoted the new term public relations, and he

612
00:47:27.199 --> 00:47:31.159
<v Speaker 1>drew on the insights of his uncle Sigmund. A relationship

613
00:47:31.159 --> 00:47:35.280
<v Speaker 1>Burne's was always quick to mension. He developed an approach

614
00:47:35.320 --> 00:47:41.159
<v Speaker 1>he dubbed the engineering of consent. He provided leaders the

615
00:47:41.239 --> 00:47:45.159
<v Speaker 1>means to control and regiment the masses according to our

616
00:47:45.199 --> 00:47:48.960
<v Speaker 1>will without their knowing about it. So to do so,

617
00:47:49.559 --> 00:47:52.599
<v Speaker 1>it was necessary to appeal not to the rational part

618
00:47:52.639 --> 00:47:56.519
<v Speaker 1>of the mind, but to the subconscious, and Burnees acquired

619
00:47:56.559 --> 00:48:01.599
<v Speaker 1>an oppressive list of clients, ge Procter and Gamble, the

620
00:48:01.639 --> 00:48:07.159
<v Speaker 1>American tobacco Company, media outlets like CBS, even politicians such

621
00:48:07.199 --> 00:48:12.760
<v Speaker 1>as Calvin Coolidge. To counteract President Coolidge as stiff image,

622
00:48:13.360 --> 00:48:17.800
<v Speaker 1>Burne's organized a pancake breakfast and white house concerts with

623
00:48:17.840 --> 00:48:22.159
<v Speaker 1>Al Jolson and other Broadway performers, and with Burne's help,

624
00:48:22.519 --> 00:48:27.760
<v Speaker 1>Coolidge won the nineteen twenty four election. Burne's publicity campaigns

625
00:48:27.800 --> 00:48:31.559
<v Speaker 1>were the stuff of legend. To overcome sales resistance to

626
00:48:31.559 --> 00:48:35.840
<v Speaker 1>cigarette smoking among women, Burne staged a demonstration at the

627
00:48:35.920 --> 00:48:40.039
<v Speaker 1>nineteen twenty nine Easter Parade, having fashionable young women flaunt

628
00:48:40.039 --> 00:48:44.159
<v Speaker 1>their quote torches of freedom at an Easter parade of

629
00:48:44.159 --> 00:48:49.320
<v Speaker 1>all things. He promoted lucky strikes by convincing woman that

630
00:48:49.440 --> 00:48:52.639
<v Speaker 1>the forest green hue of the cigarette pack was among

631
00:48:52.639 --> 00:48:55.840
<v Speaker 1>the most fashionable of colors, and the success of this

632
00:48:56.000 --> 00:49:01.400
<v Speaker 1>effort was manifested in innumerable window displays and fashion shows

633
00:49:02.519 --> 00:49:05.960
<v Speaker 1>in the nineteen thirties. He promoted cigarettes as both soothing

634
00:49:06.159 --> 00:49:10.519
<v Speaker 1>to the throat and slimming to the waistline. But at home,

635
00:49:11.320 --> 00:49:14.639
<v Speaker 1>Burnees was attempting to persuade his own wife to kick

636
00:49:14.679 --> 00:49:18.840
<v Speaker 1>the habit. When would When he would, I should say,

637
00:49:18.840 --> 00:49:21.599
<v Speaker 1>find a pack of her parliaments in their home, he

638
00:49:21.639 --> 00:49:24.000
<v Speaker 1>would snap every one of them in half and throw

639
00:49:24.039 --> 00:49:30.480
<v Speaker 1>them in the toilet. While promoting cigarettes as soothing and slimming, Burnez,

640
00:49:31.000 --> 00:49:35.480
<v Speaker 1>as it seems, was quite aware of the studies linking

641
00:49:35.559 --> 00:49:40.960
<v Speaker 1>smoking to cancer. Now he even used the same techniques

642
00:49:41.000 --> 00:49:44.840
<v Speaker 1>on children to convince kids that bathing could be fun.

643
00:49:45.400 --> 00:49:50.800
<v Speaker 1>He sponsored soap sculpture competitions and floating contests. These were

644
00:49:50.840 --> 00:49:54.480
<v Speaker 1>designed to prove that ivory bars were more buoyant than

645
00:49:54.519 --> 00:50:00.800
<v Speaker 1>competing products, and he used fear to sell products. So

646
00:50:00.960 --> 00:50:04.599
<v Speaker 1>for Dixie cups, Burne's launched a campaign to scare people

647
00:50:04.599 --> 00:50:09.599
<v Speaker 1>into thinking that only disposable cups were sanitary. As part

648
00:50:09.679 --> 00:50:13.719
<v Speaker 1>of this campaign, he founded the Committee for the study

649
00:50:13.800 --> 00:50:18.800
<v Speaker 1>and promotion of the sanitary dispensing and food and drink.

650
00:50:20.039 --> 00:50:23.920
<v Speaker 1>So his ideas sold a lot more than cigarettes and

651
00:50:23.960 --> 00:50:27.519
<v Speaker 1>Dixie cups. That's the biggest part here. Even though Burnet

652
00:50:27.559 --> 00:50:30.760
<v Speaker 1>saw the power of propaganda during war and used it

653
00:50:30.800 --> 00:50:35.760
<v Speaker 1>to sell during peacetime, he couldn't have imagined that his

654
00:50:35.960 --> 00:50:39.639
<v Speaker 1>writings on public relations would have such a tool on

655
00:50:39.679 --> 00:50:41.960
<v Speaker 1>the third rank, right, we all know. In the twenties,

656
00:50:42.920 --> 00:50:47.480
<v Speaker 1>Joseph Goebbels he became an admirer of Burne's and his writings,

657
00:50:48.159 --> 00:50:52.280
<v Speaker 1>even though Burne's was a jew which was extremely interesting.

658
00:50:53.599 --> 00:51:00.239
<v Speaker 1>So again, while Burnet's writings furnish isn't a principal or

659
00:51:00.280 --> 00:51:05.679
<v Speaker 1>tradition by which to evaluate the appropriateness of propaganda, but

660
00:51:05.800 --> 00:51:09.000
<v Speaker 1>simply a means of shaping public opinion for any purpose,

661
00:51:10.199 --> 00:51:15.519
<v Speaker 1>whether beneficial to human beings or not. So that observation

662
00:51:16.360 --> 00:51:22.599
<v Speaker 1>led Supreme Court Justice Felix Frankfurter to warn President Roosevelt

663
00:51:23.320 --> 00:51:26.760
<v Speaker 1>allowing Berneze to play a leadership role during World War Two.

664
00:51:28.119 --> 00:51:33.599
<v Speaker 1>That judge described him and his colleagues as professional poisoners

665
00:51:33.639 --> 00:51:41.840
<v Speaker 1>of the public mind, exploiters of foolishness, fanticism, and self interest.

666
00:51:42.760 --> 00:51:47.280
<v Speaker 1>I think today we might call Burne's pioneering a form

667
00:51:47.320 --> 00:51:53.119
<v Speaker 1>of branding, but at its core it represents little more

668
00:51:53.199 --> 00:51:57.519
<v Speaker 1>than a particularly brazen set of techniques that is used

669
00:51:57.559 --> 00:52:01.679
<v Speaker 1>to manipulate. And you can't really use any other word

670
00:52:02.039 --> 00:52:08.360
<v Speaker 1>to manipulate people to get them to do your bidding. Now,

671
00:52:09.920 --> 00:52:14.119
<v Speaker 1>what is the underlying purpose? Yes, in large part it

672
00:52:14.199 --> 00:52:20.199
<v Speaker 1>was to make money, But by convincing people that they

673
00:52:20.360 --> 00:52:25.320
<v Speaker 1>want something they don't need, Burne sought to turn citizens

674
00:52:25.360 --> 00:52:29.440
<v Speaker 1>and neighbors into consumers who use their purchasing power to

675
00:52:29.559 --> 00:52:35.159
<v Speaker 1>propel themselves down the road of happiness. Without a moral compass.

676
00:52:35.880 --> 00:52:41.519
<v Speaker 1>Such a transformation promotes a patronizing and ultimately cynical view

677
00:52:41.559 --> 00:52:45.639
<v Speaker 1>of human nature and human possibilities. One is likely to

678
00:52:45.719 --> 00:52:50.719
<v Speaker 1>destroy lives as to build them up. And you know,

679
00:52:50.800 --> 00:52:54.960
<v Speaker 1>the name Edward Burne's really needs to get out there.

680
00:52:55.000 --> 00:52:57.599
<v Speaker 1>I think over the last five years against COVID his

681
00:52:57.679 --> 00:53:03.960
<v Speaker 1>name has gotten out there. But you know, there's a

682
00:53:04.000 --> 00:53:05.639
<v Speaker 1>book out there that you should I think it was

683
00:53:05.679 --> 00:53:11.119
<v Speaker 1>by Sheldon Rampton, and it's called Toxic Sludge Is Good

684
00:53:11.159 --> 00:53:16.800
<v Speaker 1>for You. But one of Burnet's biggest coups was and

685
00:53:17.280 --> 00:53:20.079
<v Speaker 1>you know, you could call it his most influential acts

686
00:53:20.840 --> 00:53:23.760
<v Speaker 1>happened in the mid to late forties. Again that transformation

687
00:53:23.920 --> 00:53:29.159
<v Speaker 1>from forty five into the fifties was so transformational. He

688
00:53:29.280 --> 00:53:33.800
<v Speaker 1>was hired by ALCOA and that stands for the Aluminum

689
00:53:33.880 --> 00:53:38.480
<v Speaker 1>Company of America. And what he did was orchestrate a

690
00:53:38.559 --> 00:53:45.159
<v Speaker 1>public relations campaign to convince the public that purchasing Alcoa's

691
00:53:45.400 --> 00:53:51.679
<v Speaker 1>highly neuro toxic and cellular toxic by crop pie product

692
00:53:51.679 --> 00:53:56.519
<v Speaker 1>pardon me, which are the fluoride salts to willingly fluoridate

693
00:53:56.639 --> 00:54:02.239
<v Speaker 1>the nation's drinking water supplies under the guys of preventing

694
00:54:02.559 --> 00:54:11.280
<v Speaker 1>tooth decay. So Alcoa was spending so much money getting

695
00:54:11.360 --> 00:54:16.039
<v Speaker 1>rid of the waste. They hired Bernets and he convinced

696
00:54:16.119 --> 00:54:24.800
<v Speaker 1>people to take this highly neurotoxic and cellular I'm struggling today, guys,

697
00:54:24.800 --> 00:54:30.639
<v Speaker 1>cellular toxic byproduct, these fluoride salts willingly put them in

698
00:54:30.679 --> 00:54:35.400
<v Speaker 1>the nation's drinking water supply. It was one of his

699
00:54:35.559 --> 00:54:40.320
<v Speaker 1>most successful campaigns, with some state legislators passing laws that

700
00:54:40.360 --> 00:54:46.119
<v Speaker 1>compelled reluctant municipalities to fluoridate their water with toxic waste

701
00:54:46.159 --> 00:54:54.440
<v Speaker 1>product that had notoriously poisoned soil, water, air, and all

702
00:54:54.519 --> 00:54:59.679
<v Speaker 1>of the living things that had surrounded Alcoa's manufacturing plants

703
00:55:00.159 --> 00:55:08.960
<v Speaker 1>for decades. The aluminium industry profited greatly. And there's a

704
00:55:09.079 --> 00:55:14.119
<v Speaker 1>reason why the countries that fluoridate their water have the

705
00:55:14.199 --> 00:55:19.199
<v Speaker 1>highest cancer rates, because they drink the fluoridated water. They

706
00:55:19.280 --> 00:55:23.639
<v Speaker 1>use sunscreen and the acne cream which I had sent

707
00:55:24.000 --> 00:55:27.079
<v Speaker 1>an email to one of our listeners. It might have

708
00:55:27.119 --> 00:55:35.000
<v Speaker 1>been Sunday, right, and the benzene is cancerous. They want

709
00:55:35.039 --> 00:55:39.119
<v Speaker 1>you to believe you're getting the skin cancer from the sun. No, no, no, no.

710
00:55:42.000 --> 00:55:45.039
<v Speaker 1>You know, an attorney by the name of Oscar Ewing

711
00:55:46.280 --> 00:55:48.400
<v Speaker 1>paid about seven hundred and fifty thousand dollars a year

712
00:55:48.400 --> 00:55:54.119
<v Speaker 1>back in the day. This Alcoa lawyer was appointed by

713
00:55:54.159 --> 00:55:57.760
<v Speaker 1>Harry Truman as head of the US Public Health Service,

714
00:55:58.880 --> 00:56:03.079
<v Speaker 1>and again he was obedient to the hidden agenda of

715
00:56:03.119 --> 00:56:08.159
<v Speaker 1>the aluminium industry. So he and Burnez orchestrated this national

716
00:56:08.239 --> 00:56:15.199
<v Speaker 1>fluoridation campaign that, over several years fluoridated some ninety American cities.

717
00:56:16.400 --> 00:56:22.400
<v Speaker 1>Now there were opponents to the fluoride program saying that

718
00:56:22.480 --> 00:56:26.320
<v Speaker 1>there is now and now proven, or there was now

719
00:56:26.360 --> 00:56:33.079
<v Speaker 1>proven a conspiracy occurring between industry and government, and those

720
00:56:33.199 --> 00:56:44.599
<v Speaker 1>people were painted as deranged conspiracy theorists. It's just unbelievable, right,

721
00:56:44.639 --> 00:56:48.639
<v Speaker 1>and that's what they do to truthers. People knew how

722
00:56:48.639 --> 00:56:51.440
<v Speaker 1>often it was going to be for people's health, and

723
00:56:51.480 --> 00:56:54.320
<v Speaker 1>they're just labeled. Right, O, don't get out of it.

724
00:56:54.360 --> 00:56:58.159
<v Speaker 1>You're deranged. This is going to help your teeth. Okay,

725
00:56:58.159 --> 00:57:01.440
<v Speaker 1>whatever you say about please put that go. Look at

726
00:57:01.440 --> 00:57:03.639
<v Speaker 1>the Alcoa plant. I think it was an organ somewhere.

727
00:57:04.559 --> 00:57:07.920
<v Speaker 1>Everything around the vicinity was just dead from all the

728
00:57:07.960 --> 00:57:10.599
<v Speaker 1>fluoride waste. I have an idea. Let's put it in

729
00:57:10.599 --> 00:57:14.360
<v Speaker 1>our drinking water. There you go. Layer ten, the psychological matrix.

730
00:57:14.440 --> 00:57:20.000
<v Speaker 1>How fear, distraction, and division shape behavior. Our email address

731
00:57:20.119 --> 00:57:22.760
<v Speaker 1>is the fact Hunter at mail dot com. That is

732
00:57:22.800 --> 00:57:26.000
<v Speaker 1>the fact under at mailnt gmail dot com. God bless

733
00:57:26.039 --> 00:57:28.000
<v Speaker 1>you have a wonderful week. Keep your head on a

734
00:57:28.039 --> 00:57:31.199
<v Speaker 1>swivel and Christ in your heart. And until we meet again,

735
00:57:31.280 --> 00:57:52.679
<v Speaker 1>my friends, we will see it to sell you.

736
00:57:54.320 --> 00:58:03.480
<v Speaker 2>The lies chief you through lies, voices flow dear, teaching

737
00:58:03.679 --> 00:58:08.559
<v Speaker 2>you to live in fear. We travel the lies, choose

738
00:58:08.719 --> 00:58:14.920
<v Speaker 2>the side, feed the anger, feed the lads through the noise.

739
00:58:15.159 --> 00:58:17.000
<v Speaker 2>One truth remains.

740
00:58:17.400 --> 00:58:20.159
<v Speaker 3>Jesus Christ still breaks the check.

741
00:58:20.519 --> 00:58:25.760
<v Speaker 4>Pase got your mind attack your soul to let the

742
00:58:26.119 --> 00:58:31.519
<v Speaker 4>system take control. Sod from the noise.

743
00:58:31.480 --> 00:58:32.840
<v Speaker 1>Reject the lies.

744
00:58:33.519 --> 00:58:35.400
<v Speaker 4>Keep your heart.

745
00:58:34.920 --> 00:58:36.480
<v Speaker 1>On Jesus Christ.

746
00:58:38.639 --> 00:58:45.280
<v Speaker 3>When every screen demands your us stand in the truth

747
00:58:45.519 --> 00:58:57.199
<v Speaker 3>and God your mind, endless pleasure, empty praise. I was

748
00:58:57.440 --> 00:59:04.239
<v Speaker 3>disappearing to the haste, Brook's homes and wounded, then swearing

749
00:59:04.559 --> 00:59:06.519
<v Speaker 3>they won't fall again.

750
00:59:07.400 --> 00:59:14.159
<v Speaker 4>Christ still calls the body home. You shot gonners, fire alone.

751
00:59:14.320 --> 00:59:17.119
<v Speaker 2>Ton fis the sin, step towards.

752
00:59:16.800 --> 00:59:22.679
<v Speaker 4>The line, Take up the corn standing fa got your mind,

753
00:59:23.280 --> 00:59:31.719
<v Speaker 4>protect yourself so let the system take control from the noise,

754
00:59:32.199 --> 00:59:37.119
<v Speaker 4>protect the lines. Keep your heart on Jesus Christ.

755
00:59:39.320 --> 00:59:45.960
<v Speaker 3>When every strange demands your eyes stand in the truth

756
00:59:46.199 --> 00:59:47.719
<v Speaker 3>and God your mind.

757
01:00:08.880 --> 01:00:16.559
<v Speaker 4>God has not given us the speaking of fear his

758
01:00:16.840 --> 01:00:23.320
<v Speaker 4>words truely, only trust me be transformed.

759
01:00:24.119 --> 01:00:37.639
<v Speaker 3>Let your bear new what's as honest, whatsovers true to.

760
01:00:57.440 --> 01:01:03.639
<v Speaker 4>God, to mine for texas holy gee. Jesus makes us whole,

761
01:01:04.039 --> 01:01:06.239
<v Speaker 4>holave the darkness.

762
01:01:06.199 --> 01:01:09.599
<v Speaker 2>Face the line, walk by faith, not.

763
01:01:09.960 --> 01:01:14.320
<v Speaker 4>By side when this fallen world.

764
01:01:14.599 --> 01:01:26.599
<v Speaker 5>Demand your rise, standing true, God, your money.

765
01:01:48.719 --> 01:01:51.039
<v Speaker 1>You're listening to the fact Hunter Radio Network.

766
01:01:54.320 --> 01:01:55.000
<v Speaker 5>Just the facts, ma'am.
