Speaker 1: KFI mo Kelly.
Speaker 2: We're live everywhere on the iHeartRadio app and we're still
Speaker 2: going through this, but we're still going through it together. Yes,
Speaker 2: we are following the Riverside County fire and how that
Speaker 2: is not out of control but is just getting to
Speaker 2: the point of a high level of concern. We're continuing
Speaker 2: to follow what has been happening obviously with the Palisades
Speaker 2: fire and the Eaton Canyon Valley Eating Canyon fire, so
Speaker 2: many things to cover, but also there is a degree
Speaker 2: of progression. There are the fires which are still burning.
Speaker 2: There are the people who have been evacuated and displaced,
Speaker 2: and there are people who've lost their homes and now
Speaker 2: in the process of trying to figure out what is next.
Speaker 2: And that's part of the reason of what we're doing
Speaker 2: tonight is making sure that people listening know what is
Speaker 2: next as far as home insurance, what type of claims
Speaker 2: need to be filed, what type of help that you
Speaker 2: can request from the federal government and FEMA, where you
Speaker 2: can go to get goods and services in the short term.
Speaker 2: We're going to discuss all of that tonight, and also
Speaker 2: we're going to drill down on some of these communities
Speaker 2: where people need help right where they are. I'm talking
Speaker 2: about Alta, Data, I'm talking about Sierra Madre, talking about Easpasadata,
Speaker 2: all these places. What if you're not from California, you
Speaker 2: may not even know about them, but we know them
Speaker 2: and we love them. We're going to make sure that
Speaker 2: they are taken care of. Yes, we heard that that
Speaker 2: press conference earlier today. Will have audio from the morning
Speaker 2: press conference which gave us an update on a variety
Speaker 2: of facilities and also the fires.
Speaker 1: But we're also going to play some.
Speaker 2: Audio back from La County District Attorney Nathan Hoffman as
Speaker 2: far as his I'll say, clamping down on looters and criminals,
Speaker 2: how they are trying to take advantage of this situation.
Speaker 2: And let me give a shout out to to Wallas Sharp,
Speaker 2: who's been going through it personally with this. He's been
Speaker 2: very public about his loss of house in Alta, Dina
Speaker 2: and now say this in addition, and I don't know
Speaker 2: if he knows this.
Speaker 1: I don't think we've ever talked about this.
Speaker 2: I know more about Altadena just because of my association
Speaker 2: with Taualla Sharp than anything else. I knew about some
Speaker 2: of the history, but not all of the history. Until
Speaker 2: I talk more with to Wallas Sharp about the history
Speaker 2: of the city of how it evolved and emerged as
Speaker 2: a place where predominantly originally African America could go because
Speaker 2: of redlining back in the late eighteen hundreds in the
Speaker 2: early nineteen hundreds. And we're going to get into that
Speaker 2: tonight on some level as far as the people who
Speaker 2: are in Altadena and the surrounding communities where they will
Speaker 2: need some help. In fact, I don't know if you
Speaker 2: heard this, Swalla, but Evan Lovett who does this series
Speaker 2: La in a Minute. You may see it on Instagram
Speaker 2: or his YouTube channel. He goes around La and he'll
Speaker 2: talk about the history of certain places and points and landmarks.
Speaker 2: It's always really informative. He makes it entertaining, but it's
Speaker 2: not literally in a Minute, but it's just a short
Speaker 2: vignette of different places and points of interest here in
Speaker 2: Los Angeles. And he recently did one on Alta Dina.
Speaker 2: I want to play it, and I would love to
Speaker 2: get your thoughts on the other side of it.
Speaker 3: La in a Minute, And this is an episode I
Speaker 3: wish I would have covered sooner. I want to talk
Speaker 3: about Alta Dina, a beautiful unincorporated community nestled in the
Speaker 3: foothills of the San Gabriel Mountains, Altadena has a special history.
Speaker 3: Is a home for families teaking to escape LA's early
Speaker 3: racial barriers to build thriving communities, and it's also the
Speaker 3: home of the first land return to LA's indigenous peoples. Altadena,
Speaker 3: my heart truly goes out to you and your community.
Speaker 1: Let's get into it.
Speaker 3: Altadena is an independent, unique and charming neighborhood and also
Speaker 3: one of the most important neighborhoods in Los Angeles for
Speaker 3: African American history and culture. An unincorporated area in Los
Speaker 3: Angeles County, Altadena long served as a refuge for black
Speaker 3: families who were able to settle in the area, one
Speaker 3: of the few LA areas exempt from redlining and restrictive
Speaker 3: housing policy, The area itself was originally inhabited by the
Speaker 3: indigenous Hajamonga tribe before Spanish settlers arrived in the late
Speaker 3: eighteenth century. The land that would become Altadena was part
Speaker 3: of Rancho San Pasqual, a Mexican land grant established in
Speaker 3: eighteen thirty four. The land subsequently changed hands a few times,
Speaker 3: but its history as Altadena proper began in eighteen eighty,
Speaker 3: when brothers John and Frederick Woodbury purchased nine hundred and
Speaker 3: thirty seven acres, naming their portion of the land the
Speaker 3: Woodbury Ranch. Around the same time, in the nearby Fertile Foothills,
Speaker 3: a man named byron O Clark owned an orchard where
Speaker 3: he sold trees and plants, and he called his nursery
Speaker 3: the Altadena Nursery. That was the inspiration for the Woodbury
Speaker 3: brothers to subdivide their land and call it Alta Dina.
Speaker 3: The word Alta means upper and Spanish, and Dina referenced
Speaker 3: its higher elevation compared to nearby Pasadena. Development was initially
Speaker 3: slow due to an economic downturn in the late eighteen eighties,
Speaker 3: but with the construction of Fattiuslow's Mountain Railway connecting Los
Speaker 3: Angeles to Altadena and the mountains beyond, Altadena became a
Speaker 3: bona fide tourist destination. The newly sprouted community immediately began
Speaker 3: to attract millionaires from the east, including Andrew McNally, the
Speaker 3: printing magnate, and George gil Green, a patent medicine entrepreneur.
Speaker 3: The area's charms appealed to more millionaires including newspaper moguls
Speaker 3: William Scrips and William Kellogg, and author Zane Gray, who
Speaker 3: built mansions and formed what became Millionaire's Row on Mariposa
Speaker 3: near Santa Rosa Avenue. From there, Altadena was the beneficiary
Speaker 3: of the Great Migration, where many African Americans moved west
Speaker 3: to escape the Jim Crow South. Altadena's open spaces and
Speaker 3: relative affordability compared to neighboring Pasadena made it an attractive destination,
Speaker 3: and by the nineteen twenties, thirties, and forties, a vibrant
Speaker 3: black community had taken root, overcoming redlining and the restricting
Speaker 3: housing covenants to create a rich cultural and social network.
Speaker 3: Altadena developed a reputation as a haven for black professionals, educators,
Speaker 3: and creatives. Notable figures such as will It Beatrice Brown,
Speaker 3: the first black women in the United States to receive
Speaker 3: a commercial pilot's license, and artist Charles White called Altadena homes,
Speaker 3: cementing its status as a mecca in Los Angeles for
Speaker 3: African Americans. Essential institutions emerged, including churches like Altadena Baptist Church,
Speaker 3: community organizations, and cultural events that fostered a sense of
Speaker 3: togetherness and pride for everybody.
Speaker 4: The post World.
Speaker 3: War II era brought significant expansion to Altadena's economic growth,
Speaker 3: and GI benefits fueled a housing boom, filling most of
Speaker 3: Altadena's remaining open land, and by the nineteen fifties, Altadena's
Speaker 3: population was just under its current level of forty three thousand.
Speaker 3: Then that the area known as Alta Dina Meadows became
Speaker 3: one of the first middle class African American neighborhoods in
Speaker 3: the region and became an important site for African American leaders, activists, writers, performers,
Speaker 3: and visual artists to build a community and make professional connections.
Speaker 3: That legacy continues through today, including one of the definitive
Speaker 3: voices in LA's culinary scene, Mona Holmes, who was born
Speaker 3: in Altadena. As such, Altadena has been known for its diversity.
Speaker 1: And its strong sense of community.
Speaker 3: It's important to note also that Altadena is the final
Speaker 3: resting place of Owen Brown, an abolitionist in the last
Speaker 3: surviving participant in the eighteen to fifty nine Slaver vault
Speaker 3: on Harper's Ferry, Virginia. Perhaps more than anything to the
Speaker 3: outside world, Alta Dina is renowned for its natural beauty,
Speaker 3: including the multiple hiking trails that underlie the outdoor spirit
Speaker 3: of its community residents, and perhaps best incorporating that community
Speaker 3: spirit is the home of the original Christmas Tree Lane,
Speaker 3: a point seven mile stretch of Santa Rosa Avenue lined
Speaker 3: with diadr trees that has been a holiday attraction since
Speaker 3: nineteen twenty the oldest large scale outdoor Christmas lighting venue
Speaker 3: in the world, and in twenty twenty two, Altadena became
Speaker 3: the locale of the first land returned to the Tongva
Speaker 3: since the arrival of the Europeans in the Los Angeles
Speaker 3: Basin area after a resident donated her one acre property
Speaker 3: to the Tongva Conservancy, marking the first time in nearly
Speaker 3: two hundred years that the Tongva had had land in
Speaker 3: Los Angeles County. However, this vibrant community now faces a
Speaker 3: new and devastating challenge. In January twenty twenty five, the
Speaker 3: Eaton Fire erupted, fueled by Santa Ana winds gusting up
Speaker 3: to one hundred miles an hour, burning more than fifteen
Speaker 3: thousand acres and destroying over one thousand structures. Altadena will rebuild.
Speaker 3: Their community is too strong not to. But if you
Speaker 3: could give anything in the meantime, there are many resources online,
Speaker 3: but please donate money or open your doors to any
Speaker 3: families that have been displaced by these horrible fires. Da
Speaker 3: Dina is, after all, one of the most historic, beautiful,
Speaker 3: and culturally significant areas in all of Los Angeles. The
Speaker 3: story of Altadena is one of perseverance in the face
Speaker 3: of adversity, whether it's overcoming racial barriers, are battling natural disasters,
Speaker 3: and as the community looks to the future, it'll draw
Speaker 3: strength from that rich history and diverse population and work
Speaker 3: together to rebuild and reinforce the bonds that have made
Speaker 3: Altadena a unique environ place to call home.
Speaker 1: All right away, it's been a minute, Tuala, you know
Speaker 1: a little something about Altadena. How do you do?
Speaker 5: He did altadda justice? I mean, it is really really
Speaker 5: hard to hold back to tears because that's that's what
Speaker 5: we love about the city. That's what we love about
Speaker 5: where we live. It's why why you hear me every
Speaker 5: single time I get the opportunity to say something about
Speaker 5: the town, I'm always shouting out Dina because it is
Speaker 5: a small town in a large city where everyone is one.
Speaker 5: It's just just once removed from someone else, you know,
Speaker 5: someone's cousin, someone's brother, someone's uncle, mother's sister. You are
Speaker 5: connected in such a family way, and I swear the
Speaker 5: listening to this, it's unbearable to hear all of this
Speaker 5: rich history and to see it in its condition now.
Speaker 5: I was there today and it looks like it looks
Speaker 5: like what I imagine New Orleans look like after Katrina. That's
Speaker 5: the only way I can sum it up. Seeing sheriffs
Speaker 5: and National guardsmen blocking off every entryway to Altadena with
Speaker 5: tanks and rifles out and caution tape, and seeing just
Speaker 5: the devastation driving over the hill today. Normally I would
Speaker 5: love seeing all the green, and today it's all black.
Speaker 5: It's all black from the fire, and it is. It
Speaker 5: is the most unbearable feeling in the world to see
Speaker 5: that what.
Speaker 1: We call back.
Speaker 2: I'll be joined by Cynthia Mitchell Hurd, who is President
Speaker 2: and CEO at the Los Angeles Urban League all this week,
Speaker 2: starting today through Friday, nine am to nine pm. The
Speaker 2: LA Urban League, in partnership with New Revelation Church, is
Speaker 2: presently hosting a week long help center to provide relief
Speaker 2: for the victims of the catastrophic Eton fire in Altadena
Speaker 2: and New Revelation Baptist Church is located at eight five
Speaker 2: five North Orange Grove Boulevard in Pasadena.
Speaker 6: That is next you're listening to Later with Moe Kelly
Speaker 6: on demand from KFI AM six forty.
Speaker 2: And as we continue our coverage of the fires and
Speaker 2: their impact on southern California, I want to offer more
Speaker 2: helpful information to those who have been displaced and evacuated.
Speaker 2: The Los Angeles Urban League, in partnership with New Revelation Church,
Speaker 2: is presently hosting a week long help center to provide
Speaker 2: relief for the victims of the catastrophic Eaten fire in Altadena.
Speaker 2: The help center will offer essential supplies including water, blankets,
Speaker 2: hygiene products, clothing, gift cards, grab and go meals, and more,
Speaker 2: generously donated by local restaurants. It happens all this week,
Speaker 2: Monday through Friday from nine am to nine pm. Joining
Speaker 2: me right now on the line to tell us more
Speaker 2: is Cynthia Mitchell Heard, President and CEO at the Los
Speaker 2: Angeles Urban League, Miss Mitchell heard, thank you for coming
Speaker 2: on tonight.
Speaker 1: How are you?
Speaker 4: Oh my goodness, thank you so much for having me
Speaker 4: this evening. We're doing okay. There's a lot of devastation.
Speaker 4: There's a lot of hurt, and there's a lot of
Speaker 4: need in our communities. And so as we move forward
Speaker 4: to work together to bring back these families and to
Speaker 4: bring dignity back to these families, it's tough, and it's
Speaker 4: tough seeing our families that have absolutely nothing.
Speaker 1: What have you heard from people?
Speaker 2: What have they been telling you, what have they been
Speaker 2: expressing as far as their needs or that pain which
Speaker 2: you're referencing, Start with the pain.
Speaker 4: In some communities, people have lost absolutely everything. They have nothing.
Speaker 4: For many of these people in our communities, this was
Speaker 4: their retirement. This is where they raise their families. This
Speaker 4: is where the good times, the bad times, the American dream,
Speaker 4: this is where their legacy and then over a moment's time,
Speaker 4: it was all gone. We have white tears. We have
Speaker 4: spoken to people that I cannot tell you the hurt,
Speaker 4: the hurt. But yet and still there are people that
Speaker 4: I've spoken to and our team have spoken to that
Speaker 4: there's a sense of hope and that although they have
Speaker 4: lost everything, they look to the hills, they look to
Speaker 4: their faith, they look to their communities, and they look
Speaker 4: to the people that they love, and they realize that
Speaker 4: sometimes things are just things. But when you're given an
Speaker 4: opportunity to walk away with your life and to walk
Speaker 4: away with the people that you love, you can rebuild again.
Speaker 4: So that is a part of some of the hurt
Speaker 4: that we see. And you know, it's very, very difficult.
Speaker 4: You know, they need money to continue the grab and
Speaker 4: go meals here for the weekend and sell resources, resources,
Speaker 4: resources resources.
Speaker 2: You mentioned trying to rebuild again. But I know, and
Speaker 2: you know, of course for a lot of families, rebuilding
Speaker 2: scenes a long ways off. They're trying to get through
Speaker 2: right here, right now, this moment, this day, this week.
Speaker 2: And that's part of the reason why we're talking about
Speaker 2: what the Los Angeles Urban League is doing in partnership
Speaker 2: with the New Revelation Church to provide this help center,
Speaker 2: this week long help center. What was the first step
Speaker 2: in bringing this week long event together?
Speaker 1: How did it come about?
Speaker 4: Well, devastations, immediate deployment to the community. Pastor George Hurt
Speaker 4: activated through New Revelations, then called various Corporations, then called
Speaker 4: the Los Angeles Urban League. We then deployed other community
Speaker 4: partners such as special needs network such as she Ready,
Speaker 4: other corporations such as Coca Cola, Macy's, Edison, Starbucks, etc.
Speaker 4: That's what we do though, when we faced travesties in communities,
Speaker 4: we deploy, We bring in community, we bring in resources,
Speaker 4: and we bring in partnerships, and we bring it in
Speaker 4: as quickly as we possibly can. And so when he
Speaker 4: began to make the calls, we began to come to action.
Speaker 2: This is going to be a week long help center.
Speaker 2: It is open from nine am to nine pm. Can
Speaker 2: people just show up? Do they need to contact you
Speaker 2: in advance?
Speaker 3: How?
Speaker 2: Because I know someone is listening right now who wants
Speaker 2: to be part of this, who either wants to help
Speaker 2: or needs help. How can people other than just showing up?
Speaker 2: Is there anything they need to do?
Speaker 4: No, you just show up from nine to nine. There'll
Speaker 4: be food trucks here for food, There'll be resources available, water, blankets,
Speaker 4: hygiene products, clothing, gift cards, toys, items for youth, women's
Speaker 4: hygiene items. Just show up and get what you need.
Speaker 4: Come one, Come on.
Speaker 1: If you're just tuning in.
Speaker 2: My guest right now is the LA Urban League President
Speaker 2: and CEO, Cynthia Mitchell Hurd. We're talking all about this
Speaker 2: very important event. We're talking about the week long health Center,
Speaker 2: which is done in conjunction with the New Revelation Church
Speaker 2: to provide relief for the victims of this catastrophic eating
Speaker 2: fire in Altadena. We'll have more with Cynthia Mitchell Herd
Speaker 2: in just one moment.
Speaker 6: You're listening to later with Moe Kelly on demand from
Speaker 6: KFI AM six forty.
Speaker 2: I'm right in the middle of a very important conversation
Speaker 2: with Cynthia Mitchell Hurd, who is the president and CEO
Speaker 2: at the Los Angeles Urban League. And all this week
Speaker 2: Monday through Friday, from nine am to nine pm, the
Speaker 2: LA Urban League, in partnership with New Revelation Church, is
Speaker 2: presently hosting a week long health center to provide relief
Speaker 2: for the victims of the catastrophic Eating fire in Altadena.
Speaker 2: And Miss Mitchell heard, let me come back to you.
Speaker 2: You're not talking about this as an outsider. You're as
Speaker 2: someone who's from the neighborhood, the community. You went to
Speaker 2: USC You understand this LA landscape. How is this impacting
Speaker 2: you personally or emotionally.
Speaker 4: Well, emotionally, we've had friends and family that have totally
Speaker 4: been devastated and lost their homes. But more importantly, the
Speaker 4: community is family. Our communities are family, the Los Angeles
Speaker 4: Urban LAK, all of the communities by which we work
Speaker 4: with their family, and so this is absolutely something that
Speaker 4: we are completely invested in. You see, when our community hurts,
Speaker 4: we hurt, and so it is important for us to
Speaker 4: come together and to pull together a call to action immediately.
Speaker 4: As really we're right behind the first responders. We're there
Speaker 4: to we support the first responders, and we're there to
Speaker 4: support our communities.
Speaker 2: I know that there is an information gap, and I
Speaker 2: know with the communication gap when when you lose everything,
Speaker 2: a part of losing everything is losing the ability to
Speaker 2: connect with people, to watch the news and find out
Speaker 2: what's going on, or to hear conversations just like these.
Speaker 2: There is this information gap, and not everyone may be
Speaker 2: able to make it to you this week between nine
Speaker 2: am and nine pm. Has any discussion been had about
Speaker 2: either lengthening it or somehow providing it again in another
Speaker 2: location or maybe in conjunction with another church.
Speaker 4: Well, you know, we will go as long as we
Speaker 4: have to. And I'm happy you brought that point up
Speaker 4: because I'd like to appeal to local businesses and individuals
Speaker 4: for donations or assistance so that we can extend these
Speaker 4: efforts and emphasize really the importance of community solidarity and
Speaker 4: overcoming our challenges. But in order for us to do that,
Speaker 4: we need the assistance of corporations and businesses. I've named
Speaker 4: to use several businesses who stepped up to the plate,
Speaker 4: but we need many many more to call to support
Speaker 4: and to provide these resources, whether they be monetary or
Speaker 4: whether they be resource based water, toiletries, clothes. And then
Speaker 4: we moved to assistance such as our support with FEMA,
Speaker 4: such as our support with our insurance brokers and companies,
Speaker 4: our mental health providers coming out to support. But we
Speaker 4: know that we will be here and we will not
Speaker 4: go home until we're able to support the needs of
Speaker 4: the community. We are currently here in Altadena Pasadena, but
Speaker 4: we will also extend our services into the Palisades area
Speaker 4: and to those that need us. But for now, we
Speaker 4: are here in the Eaton Canyon fire in Altadena sor
Speaker 4: in Altadena, Pasadena and Sierra Madre. So again, to all
Speaker 4: of the corporations and to all of the businesses that
Speaker 4: are still standing here in the San Gabriel Valley, please
Speaker 4: please please extend yourselves to support these families that have
Speaker 4: lost everything.
Speaker 2: You mentioned something that I think has been under discussed
Speaker 2: but needs more light shone down upon it. You mentioned
Speaker 2: mental health in a tragedy of this magnitude, of this degree.
Speaker 2: Losing a house maybe one thing, and as adults, for example,
Speaker 2: we may better be able to understand it than maybe
Speaker 2: a child or maybe younger people. When we talk about
Speaker 2: the mental health aspect, are we including the younger people
Speaker 2: who obviously it's even more devastating for I would argue.
Speaker 4: Loss is a tragedy, and when we expect experienced loss
Speaker 4: in a family, often the children are the first to suffer.
Speaker 4: We as parents do all that we can to keep
Speaker 4: our children from this experience, but in this situation, it's
Speaker 4: very difficult. When these children have lost their school, they've
Speaker 4: lost some of their friends, They've lost their toys, their homes,
Speaker 4: their clothing, they're just their simple day living. They've lost
Speaker 4: it all in a matter of moments. You're absolutely correct.
Speaker 4: Mental health is key. We are working with the Department
Speaker 4: of Mental Health and we are currently working to see
Speaker 4: if we can have a mental health facilitator in liaison
Speaker 4: here on site to be able to support just exactly
Speaker 4: what you're saying, but trauma informed. When one has experienced
Speaker 4: this type of trauma. It is key that we treat
Speaker 4: not only the children, but we treat the entire family,
Speaker 4: and so yes, that is something that we are wanting
Speaker 4: to have here at New Revelations is a representative from
Speaker 4: the Department of Mental Health. Ms.
Speaker 1: Mitchell Hurt.
Speaker 2: Can I get you to hold on for just a moment,
Speaker 2: because there's so much more that I want to cover
Speaker 2: with you. There's so much more information that I want
Speaker 2: you to share with us, and the only way we
Speaker 2: can do that is to extend this conversation. So please,
Speaker 2: I want you to hold on for one more segment.
Speaker 2: It's mo Kelly. We're talking still about the fires, specifically
Speaker 2: in Oltadena, they Eat and Canon fire, and how people
Speaker 2: in that community are coming together to help one another.
Speaker 2: My guest right now is Cynthia Mitchell Hurd, President and
Speaker 2: CEO at the Los Angeles Urban League, and all this week,
Speaker 2: I mean all this week from nine am to nine
Speaker 2: pm Monday through Friday, the Los Angeles Urban League, in
Speaker 2: partnership with New Revelation Church, is presently hosting a week
Speaker 2: long help center to provide relief for the victims of
Speaker 2: the catastrophic Eating fire in Altadena. And what I mean
Speaker 2: by that, they're offering essential supplies including water, blankets, hygiene products, clothing,
Speaker 2: gift cards, grab and go meals and more.
Speaker 1: So we'll tell you more about that in just a moment.
Speaker 6: You're listening to Later with Moe Kelly on Demand from
Speaker 6: KFI AM six forty.
Speaker 2: And as we're continuing our coverage of the fires and
Speaker 2: their impact on southern California, we're drilling down on Altadena specifically,
Speaker 2: and I've been telling you about this week long e event.
Speaker 2: The Los Angeles Urban League, in partnership with New Revelation Church,
Speaker 2: is presently hosting the Help Center to provide relief for
Speaker 2: the victims of the catastrophic Eating fire in Altadena. I'm
Speaker 2: talking about Monday through Friday. Started today from nine am
Speaker 2: to nine pm. And the Help Center, as they're calling it,
Speaker 2: will offer essential supplies including water, blankets, hygiene products, clothing,
Speaker 2: gift cards, grabbing gold meals and more. And Ms Mitchell Hurt,
Speaker 2: have you had any difficulties as far as getting the
Speaker 2: word out. It's one thing to have a wonderful event
Speaker 2: like this. It's one thing to provide these services and
Speaker 2: making sure that you have these goods available for needy families,
Speaker 2: those who are in need because of this tragedy. But
Speaker 2: it's another thing to make sure, beyond this conversation, of course,
Speaker 2: that you are reaching the desired demographic, the people who
Speaker 2: need to hear it the most. Have you had any
Speaker 2: difficulty in reaching people this? This is day one, but
Speaker 2: you have another four days at least.
Speaker 4: You know, I'm going to say yes, depending on what
Speaker 4: communities you represent, communication may not be as vast as
Speaker 4: we would like it to be. I would like to
Speaker 4: turn that question around because I know that we have
Speaker 4: been absolutely bombarded with some coverage and not seen as
Speaker 4: much coverage in other communities, and thus I would love
Speaker 4: to have a call to action to an amazing entity
Speaker 4: like yourself to help us get the word out and
Speaker 4: to build that bridge so that more and more people
Speaker 4: know to come. We have made our outreach to media.
Speaker 4: We have some print media that have been here, but
Speaker 4: we need more and I am giving. I am asking
Speaker 4: that you, the public and others help us get the
Speaker 4: word out as we need it to me, because everybody
Speaker 4: deserves an opportunity to have their voice and to have
Speaker 4: their stories told. Altadna Eaton Canyon is an absolutely amazing
Speaker 4: historical community that has been burnt to the ground, and
Speaker 4: so many people have lost not only their phones, but
Speaker 4: their souls. And so it is important that you help
Speaker 4: us get the word out so that people, more and
Speaker 4: more people can have and utilize the resources that we
Speaker 4: have here today at the New Revelations Help Center. That
Speaker 4: is supported by the Los Angeles Urban League, It is
Speaker 4: supported by Special Needs Network, It is supported by she Ready,
Speaker 4: It is supported by Coca Cola, it is supported by Starbucks,
Speaker 4: and is supported by Macy's and so many others. And
Speaker 4: if you could help us get that word out, you
Speaker 4: too could help save lives and build the bridge that
Speaker 4: has been aren't and the bridge that needs to be
Speaker 4: built so that these lives can go on and flourish.
Speaker 4: But today thousands and thousands and thousands of people are hurting,
Speaker 4: and we need to get the word out so that
Speaker 4: we can help. I'd like to give a few numbers
Speaker 4: here if you don't mind. In Altadena, thirty two hundred
Speaker 4: people were evacuated. We have twenty eight hundred firefighters, we
Speaker 4: have three hundred and fifty sheriff and police, and fourteen
Speaker 4: hundred homes, businesses, and schools. Fourteen hundred and we also
Speaker 4: have to make note that not everybody owned their home
Speaker 4: here in Atlanta and in Altadena. Some did, some didn't,
Speaker 4: So there's a lot of displaced renters as well. People
Speaker 4: are fleeing. They're fleeing trying to just make a way.
Speaker 4: And so I need your voice, MO, I need you,
Speaker 4: I need you, I need you, iHeart I need everybody
Speaker 4: who is listening to go on to www dot laul
Speaker 4: dot org. Please please give one hundred percent of your
Speaker 4: dollars will go right back to these families of need
Speaker 4: one hundred percent.
Speaker 2: Let me just say this, I asked that question pretty
Speaker 2: much knowing what the answer would be, and that's the
Speaker 2: reason why I reached out to you and the La
Speaker 2: Urbanly to make sure the voice was heard, this community
Speaker 2: was heard and represented. And we're going to promote this
Speaker 2: the rest of the week, every single night, each hour
Speaker 2: on this show. You've got that from me, and I'll
Speaker 2: make sure that this lapse in communication will not be
Speaker 2: furthered by anything that I do.
Speaker 1: I'm going to close that gap.
Speaker 4: Thank you. And we have so many people from the Beach,
Speaker 4: Citi's Malibu Palace, Aids, Sherman Oaks, Insino, and Alta Dina Pasadena,
Speaker 4: and so for now, the Los Angeles Urban League, our
Speaker 4: key focus for now is helping with the Altadena Pasadena area,
Speaker 4: but we extend our services to all Please across Los
Speaker 4: Angeles County. If you feel as though there is something
Speaker 4: or resources by which you need that we have mentioned,
Speaker 4: please do not hesitate to go online or to give
Speaker 4: us a call. There is somebody waiting waiting to accept
Speaker 4: your call or to respond to your email.
Speaker 2: She is Cynthia Mitchell Hurd, President and CEO at the
Speaker 2: Los Angeles Urban League. All this week Monday through Friday,
Speaker 2: nine am to nine pm, the Los Angeles Urban League,
Speaker 2: in partnership with New Revelation Church, is presently hosting a
Speaker 2: week long help center, and we're going to tell you
Speaker 2: about it each hour of each show this week because
Speaker 2: it's going to provide relief for the victims of the
Speaker 2: catastrophic eating fire in Altadena. Cynthia Mitchell Hurt, thank you
Speaker 2: so much for coming on this evening. This will not
Speaker 2: be the last time that we talk about this or
Speaker 2: any other issue which is relevant to the community.
Speaker 1: Thank you so much.
Speaker 4: Thank you so much. And if I could have one
Speaker 4: last closing moment, sure I'd like to give out a
Speaker 4: name of a the liaison for our first response. His
Speaker 4: name is mister Michael Stratton and his phone number is
Speaker 4: for us would be three two three two nine nine
Speaker 4: nine six six zero. And for the Los Angeles Urban League,
Speaker 4: he is our first responder and that if there are
Speaker 4: any questions that you may have, he could be the
Speaker 4: person that can help guide you to the additional resources
Speaker 4: within the Los Angeles Urban League. Again, Michael Stratton, and
Speaker 4: he is our first responder liaison at three two three
Speaker 4: nine six six zero. Thank you and thank you again.
Speaker 3: Mo.
Speaker 4: You're my hero. Thank you so much.
Speaker 2: No, no, no, no, you're the hero because you're putting in
Speaker 2: the work on the ground and making sure that you
Speaker 2: have a place in space for people to get their
Speaker 2: lives back going in the right direction now. Thank you
Speaker 2: for what you're doing and putting this together. And again
Speaker 2: we'll make sure that we will promote it consistently throughout
Speaker 2: my work for the rest of the week at least.
Speaker 4: Thank you, so so very much. Thank you and God
Speaker 4: bless you.
Speaker 2: It's Mo Kelly caf I AM six forty. We are
Speaker 2: live everywhere on the iHeartRadio app.
Speaker 1: Fires are raging. KFI News is working. Stay safe, Stay informed.
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