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<v Speaker 1>KFI mo Kelly.

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<v Speaker 2>We're live everywhere on the iHeartRadio app and we're still

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<v Speaker 2>going through this, but we're still going through it together. Yes,

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<v Speaker 2>we are following the Riverside County fire and how that

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<v Speaker 2>is not out of control but is just getting to

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<v Speaker 2>the point of a high level of concern. We're continuing

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<v Speaker 2>to follow what has been happening obviously with the Palisades

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<v Speaker 2>fire and the Eaton Canyon Valley Eating Canyon fire, so

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<v Speaker 2>many things to cover, but also there is a degree

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<v Speaker 2>of progression. There are the fires which are still burning.

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<v Speaker 2>There are the people who have been evacuated and displaced,

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<v Speaker 2>and there are people who've lost their homes and now

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<v Speaker 2>in the process of trying to figure out what is next.

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<v Speaker 2>And that's part of the reason of what we're doing

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<v Speaker 2>tonight is making sure that people listening know what is

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<v Speaker 2>next as far as home insurance, what type of claims

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<v Speaker 2>need to be filed, what type of help that you

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<v Speaker 2>can request from the federal government and FEMA, where you

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<v Speaker 2>can go to get goods and services in the short term.

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<v Speaker 2>We're going to discuss all of that tonight, and also

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<v Speaker 2>we're going to drill down on some of these communities

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<v Speaker 2>where people need help right where they are. I'm talking

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<v Speaker 2>about Alta, Data, I'm talking about Sierra Madre, talking about Easpasadata,

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<v Speaker 2>all these places. What if you're not from California, you

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<v Speaker 2>may not even know about them, but we know them

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<v Speaker 2>and we love them. We're going to make sure that

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<v Speaker 2>they are taken care of. Yes, we heard that that

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<v Speaker 2>press conference earlier today. Will have audio from the morning

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<v Speaker 2>press conference which gave us an update on a variety

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<v Speaker 2>of facilities and also the fires.

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<v Speaker 1>But we're also going to play some.

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<v Speaker 2>Audio back from La County District Attorney Nathan Hoffman as

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<v Speaker 2>far as his I'll say, clamping down on looters and criminals,

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<v Speaker 2>how they are trying to take advantage of this situation.

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<v Speaker 2>And let me give a shout out to to Wallas Sharp,

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<v Speaker 2>who's been going through it personally with this. He's been

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<v Speaker 2>very public about his loss of house in Alta, Dina

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<v Speaker 2>and now say this in addition, and I don't know

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<v Speaker 2>if he knows this.

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<v Speaker 1>I don't think we've ever talked about this.

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<v Speaker 2>I know more about Altadena just because of my association

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<v Speaker 2>with Taualla Sharp than anything else. I knew about some

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<v Speaker 2>of the history, but not all of the history. Until

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<v Speaker 2>I talk more with to Wallas Sharp about the history

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<v Speaker 2>of the city of how it evolved and emerged as

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<v Speaker 2>a place where predominantly originally African America could go because

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<v Speaker 2>of redlining back in the late eighteen hundreds in the

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<v Speaker 2>early nineteen hundreds. And we're going to get into that

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<v Speaker 2>tonight on some level as far as the people who

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<v Speaker 2>are in Altadena and the surrounding communities where they will

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<v Speaker 2>need some help. In fact, I don't know if you

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<v Speaker 2>heard this, Swalla, but Evan Lovett who does this series

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<v Speaker 2>La in a Minute. You may see it on Instagram

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<v Speaker 2>or his YouTube channel. He goes around La and he'll

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<v Speaker 2>talk about the history of certain places and points and landmarks.

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<v Speaker 2>It's always really informative. He makes it entertaining, but it's

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<v Speaker 2>not literally in a Minute, but it's just a short

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<v Speaker 2>vignette of different places and points of interest here in

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<v Speaker 2>Los Angeles. And he recently did one on Alta Dina.

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<v Speaker 2>I want to play it, and I would love to

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<v Speaker 2>get your thoughts on the other side of it.

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<v Speaker 3>La in a Minute, And this is an episode I

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<v Speaker 3>wish I would have covered sooner. I want to talk

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<v Speaker 3>about Alta Dina, a beautiful unincorporated community nestled in the

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<v Speaker 3>foothills of the San Gabriel Mountains, Altadena has a special history.

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<v Speaker 3>Is a home for families teaking to escape LA's early

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<v Speaker 3>racial barriers to build thriving communities, and it's also the

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<v Speaker 3>home of the first land return to LA's indigenous peoples. Altadena,

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<v Speaker 3>my heart truly goes out to you and your community.

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<v Speaker 1>Let's get into it.

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<v Speaker 3>Altadena is an independent, unique and charming neighborhood and also

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<v Speaker 3>one of the most important neighborhoods in Los Angeles for

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<v Speaker 3>African American history and culture. An unincorporated area in Los

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<v Speaker 3>Angeles County, Altadena long served as a refuge for black

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<v Speaker 3>families who were able to settle in the area, one

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<v Speaker 3>of the few LA areas exempt from redlining and restrictive

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<v Speaker 3>housing policy, The area itself was originally inhabited by the

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<v Speaker 3>indigenous Hajamonga tribe before Spanish settlers arrived in the late

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<v Speaker 3>eighteenth century. The land that would become Altadena was part

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<v Speaker 3>of Rancho San Pasqual, a Mexican land grant established in

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<v Speaker 3>eighteen thirty four. The land subsequently changed hands a few times,

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<v Speaker 3>but its history as Altadena proper began in eighteen eighty,

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<v Speaker 3>when brothers John and Frederick Woodbury purchased nine hundred and

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<v Speaker 3>thirty seven acres, naming their portion of the land the

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<v Speaker 3>Woodbury Ranch. Around the same time, in the nearby Fertile Foothills,

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<v Speaker 3>a man named byron O Clark owned an orchard where

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<v Speaker 3>he sold trees and plants, and he called his nursery

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<v Speaker 3>the Altadena Nursery. That was the inspiration for the Woodbury

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<v Speaker 3>brothers to subdivide their land and call it Alta Dina.

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<v Speaker 3>The word Alta means upper and Spanish, and Dina referenced

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<v Speaker 3>its higher elevation compared to nearby Pasadena. Development was initially

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<v Speaker 3>slow due to an economic downturn in the late eighteen eighties,

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<v Speaker 3>but with the construction of Fattiuslow's Mountain Railway connecting Los

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<v Speaker 3>Angeles to Altadena and the mountains beyond, Altadena became a

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<v Speaker 3>bona fide tourist destination. The newly sprouted community immediately began

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<v Speaker 3>to attract millionaires from the east, including Andrew McNally, the

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<v Speaker 3>printing magnate, and George gil Green, a patent medicine entrepreneur.

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<v Speaker 3>The area's charms appealed to more millionaires including newspaper moguls

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<v Speaker 3>William Scrips and William Kellogg, and author Zane Gray, who

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<v Speaker 3>built mansions and formed what became Millionaire's Row on Mariposa

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<v Speaker 3>near Santa Rosa Avenue. From there, Altadena was the beneficiary

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<v Speaker 3>of the Great Migration, where many African Americans moved west

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<v Speaker 3>to escape the Jim Crow South. Altadena's open spaces and

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<v Speaker 3>relative affordability compared to neighboring Pasadena made it an attractive destination,

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<v Speaker 3>and by the nineteen twenties, thirties, and forties, a vibrant

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<v Speaker 3>black community had taken root, overcoming redlining and the restricting

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<v Speaker 3>housing covenants to create a rich cultural and social network.

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<v Speaker 3>Altadena developed a reputation as a haven for black professionals, educators,

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<v Speaker 3>and creatives. Notable figures such as will It Beatrice Brown,

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<v Speaker 3>the first black women in the United States to receive

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<v Speaker 3>a commercial pilot's license, and artist Charles White called Altadena homes,

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<v Speaker 3>cementing its status as a mecca in Los Angeles for

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<v Speaker 3>African Americans. Essential institutions emerged, including churches like Altadena Baptist Church,

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<v Speaker 3>community organizations, and cultural events that fostered a sense of

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<v Speaker 3>togetherness and pride for everybody.

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<v Speaker 4>The post World.

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<v Speaker 3>War II era brought significant expansion to Altadena's economic growth,

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<v Speaker 3>and GI benefits fueled a housing boom, filling most of

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<v Speaker 3>Altadena's remaining open land, and by the nineteen fifties, Altadena's

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<v Speaker 3>population was just under its current level of forty three thousand.

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<v Speaker 3>Then that the area known as Alta Dina Meadows became

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<v Speaker 3>one of the first middle class African American neighborhoods in

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<v Speaker 3>the region and became an important site for African American leaders, activists, writers, performers,

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<v Speaker 3>and visual artists to build a community and make professional connections.

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<v Speaker 3>That legacy continues through today, including one of the definitive

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<v Speaker 3>voices in LA's culinary scene, Mona Holmes, who was born

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<v Speaker 3>in Altadena. As such, Altadena has been known for its diversity.

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<v Speaker 1>And its strong sense of community.

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<v Speaker 3>It's important to note also that Altadena is the final

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<v Speaker 3>resting place of Owen Brown, an abolitionist in the last

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<v Speaker 3>surviving participant in the eighteen to fifty nine Slaver vault

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<v Speaker 3>on Harper's Ferry, Virginia. Perhaps more than anything to the

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<v Speaker 3>outside world, Alta Dina is renowned for its natural beauty,

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<v Speaker 3>including the multiple hiking trails that underlie the outdoor spirit

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<v Speaker 3>of its community residents, and perhaps best incorporating that community

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<v Speaker 3>spirit is the home of the original Christmas Tree Lane,

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<v Speaker 3>a point seven mile stretch of Santa Rosa Avenue lined

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<v Speaker 3>with diadr trees that has been a holiday attraction since

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<v Speaker 3>nineteen twenty the oldest large scale outdoor Christmas lighting venue

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<v Speaker 3>in the world, and in twenty twenty two, Altadena became

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<v Speaker 3>the locale of the first land returned to the Tongva

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<v Speaker 3>since the arrival of the Europeans in the Los Angeles

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<v Speaker 3>Basin area after a resident donated her one acre property

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<v Speaker 3>to the Tongva Conservancy, marking the first time in nearly

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<v Speaker 3>two hundred years that the Tongva had had land in

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<v Speaker 3>Los Angeles County. However, this vibrant community now faces a

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<v Speaker 3>new and devastating challenge. In January twenty twenty five, the

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<v Speaker 3>Eaton Fire erupted, fueled by Santa Ana winds gusting up

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<v Speaker 3>to one hundred miles an hour, burning more than fifteen

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<v Speaker 3>thousand acres and destroying over one thousand structures. Altadena will rebuild.

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<v Speaker 3>Their community is too strong not to. But if you

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<v Speaker 3>could give anything in the meantime, there are many resources online,

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<v Speaker 3>but please donate money or open your doors to any

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<v Speaker 3>families that have been displaced by these horrible fires. Da

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<v Speaker 3>Dina is, after all, one of the most historic, beautiful,

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<v Speaker 3>and culturally significant areas in all of Los Angeles. The

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<v Speaker 3>story of Altadena is one of perseverance in the face

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<v Speaker 3>of adversity, whether it's overcoming racial barriers, are battling natural disasters,

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<v Speaker 3>and as the community looks to the future, it'll draw

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<v Speaker 3>strength from that rich history and diverse population and work

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<v Speaker 3>together to rebuild and reinforce the bonds that have made

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<v Speaker 3>Altadena a unique environ place to call home.

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<v Speaker 1>All right away, it's been a minute, Tuala, you know

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<v Speaker 1>a little something about Altadena. How do you do?

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<v Speaker 5>He did altadda justice? I mean, it is really really

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<v Speaker 5>hard to hold back to tears because that's that's what

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<v Speaker 5>we love about the city. That's what we love about

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<v Speaker 5>where we live. It's why why you hear me every

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<v Speaker 5>single time I get the opportunity to say something about

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<v Speaker 5>the town, I'm always shouting out Dina because it is

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<v Speaker 5>a small town in a large city where everyone is one.

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<v Speaker 5>It's just just once removed from someone else, you know,

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<v Speaker 5>someone's cousin, someone's brother, someone's uncle, mother's sister. You are

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<v Speaker 5>connected in such a family way, and I swear the

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<v Speaker 5>listening to this, it's unbearable to hear all of this

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<v Speaker 5>rich history and to see it in its condition now.

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<v Speaker 5>I was there today and it looks like it looks

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<v Speaker 5>like what I imagine New Orleans look like after Katrina. That's

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<v Speaker 5>the only way I can sum it up. Seeing sheriffs

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<v Speaker 5>and National guardsmen blocking off every entryway to Altadena with

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<v Speaker 5>tanks and rifles out and caution tape, and seeing just

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<v Speaker 5>the devastation driving over the hill today. Normally I would

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<v Speaker 5>love seeing all the green, and today it's all black.

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<v Speaker 5>It's all black from the fire, and it is. It

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<v Speaker 5>is the most unbearable feeling in the world to see

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<v Speaker 5>that what.

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<v Speaker 1>We call back.

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<v Speaker 2>I'll be joined by Cynthia Mitchell Hurd, who is President

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<v Speaker 2>and CEO at the Los Angeles Urban League all this week,

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<v Speaker 2>starting today through Friday, nine am to nine pm. The

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<v Speaker 2>LA Urban League, in partnership with New Revelation Church, is

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<v Speaker 2>presently hosting a week long help center to provide relief

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<v Speaker 2>for the victims of the catastrophic Eton fire in Altadena

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<v Speaker 2>and New Revelation Baptist Church is located at eight five

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<v Speaker 2>five North Orange Grove Boulevard in Pasadena.

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<v Speaker 6>That is next you're listening to Later with Moe Kelly

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<v Speaker 6>on demand from KFI AM six forty.

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<v Speaker 2>And as we continue our coverage of the fires and

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<v Speaker 2>their impact on southern California, I want to offer more

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<v Speaker 2>helpful information to those who have been displaced and evacuated.

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<v Speaker 2>The Los Angeles Urban League, in partnership with New Revelation Church,

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<v Speaker 2>is presently hosting a week long help center to provide

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<v Speaker 2>relief for the victims of the catastrophic Eaten fire in Altadena.

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<v Speaker 2>The help center will offer essential supplies including water, blankets,

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<v Speaker 2>hygiene products, clothing, gift cards, grab and go meals, and more,

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<v Speaker 2>generously donated by local restaurants. It happens all this week,

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<v Speaker 2>Monday through Friday from nine am to nine pm. Joining

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<v Speaker 2>me right now on the line to tell us more

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<v Speaker 2>is Cynthia Mitchell Heard, President and CEO at the Los

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<v Speaker 2>Angeles Urban League, Miss Mitchell heard, thank you for coming

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<v Speaker 2>on tonight.

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<v Speaker 1>How are you?

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<v Speaker 4>Oh my goodness, thank you so much for having me

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<v Speaker 4>this evening. We're doing okay. There's a lot of devastation.

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<v Speaker 4>There's a lot of hurt, and there's a lot of

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<v Speaker 4>need in our communities. And so as we move forward

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<v Speaker 4>to work together to bring back these families and to

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<v Speaker 4>bring dignity back to these families, it's tough, and it's

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<v Speaker 4>tough seeing our families that have absolutely nothing.

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<v Speaker 1>What have you heard from people?

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<v Speaker 2>What have they been telling you, what have they been

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<v Speaker 2>expressing as far as their needs or that pain which

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<v Speaker 2>you're referencing, Start with the pain.

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<v Speaker 4>In some communities, people have lost absolutely everything. They have nothing.

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<v Speaker 4>For many of these people in our communities, this was

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<v Speaker 4>their retirement. This is where they raise their families. This

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<v Speaker 4>is where the good times, the bad times, the American dream,

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<v Speaker 4>this is where their legacy and then over a moment's time,

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<v Speaker 4>it was all gone. We have white tears. We have

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<v Speaker 4>spoken to people that I cannot tell you the hurt,

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<v Speaker 4>the hurt. But yet and still there are people that

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<v Speaker 4>I've spoken to and our team have spoken to that

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<v Speaker 4>there's a sense of hope and that although they have

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<v Speaker 4>lost everything, they look to the hills, they look to

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<v Speaker 4>their faith, they look to their communities, and they look

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<v Speaker 4>to the people that they love, and they realize that

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<v Speaker 4>sometimes things are just things. But when you're given an

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<v Speaker 4>opportunity to walk away with your life and to walk

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<v Speaker 4>away with the people that you love, you can rebuild again.

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<v Speaker 4>So that is a part of some of the hurt

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<v Speaker 4>that we see. And you know, it's very, very difficult.

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<v Speaker 4>You know, they need money to continue the grab and

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<v Speaker 4>go meals here for the weekend and sell resources, resources,

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<v Speaker 4>resources resources.

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<v Speaker 2>You mentioned trying to rebuild again. But I know, and

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<v Speaker 2>you know, of course for a lot of families, rebuilding

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<v Speaker 2>scenes a long ways off. They're trying to get through

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<v Speaker 2>right here, right now, this moment, this day, this week.

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<v Speaker 2>And that's part of the reason why we're talking about

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<v Speaker 2>what the Los Angeles Urban League is doing in partnership

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<v Speaker 2>with the New Revelation Church to provide this help center,

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<v Speaker 2>this week long help center. What was the first step

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<v Speaker 2>in bringing this week long event together?

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<v Speaker 1>How did it come about?

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<v Speaker 4>Well, devastations, immediate deployment to the community. Pastor George Hurt

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<v Speaker 4>activated through New Revelations, then called various Corporations, then called

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<v Speaker 4>the Los Angeles Urban League. We then deployed other community

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<v Speaker 4>partners such as special needs network such as she Ready,

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<v Speaker 4>other corporations such as Coca Cola, Macy's, Edison, Starbucks, etc.

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<v Speaker 4>That's what we do though, when we faced travesties in communities,

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<v Speaker 4>we deploy, We bring in community, we bring in resources,

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<v Speaker 4>and we bring in partnerships, and we bring it in

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<v Speaker 4>as quickly as we possibly can. And so when he

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<v Speaker 4>began to make the calls, we began to come to action.

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<v Speaker 2>This is going to be a week long help center.

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<v Speaker 2>It is open from nine am to nine pm. Can

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<v Speaker 2>people just show up? Do they need to contact you

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<v Speaker 2>in advance?

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<v Speaker 3>How?

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<v Speaker 2>Because I know someone is listening right now who wants

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<v Speaker 2>to be part of this, who either wants to help

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<v Speaker 2>or needs help. How can people other than just showing up?

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<v Speaker 2>Is there anything they need to do?

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<v Speaker 4>No, you just show up from nine to nine. There'll

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<v Speaker 4>be food trucks here for food, There'll be resources available, water, blankets,

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<v Speaker 4>hygiene products, clothing, gift cards, toys, items for youth, women's

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<v Speaker 4>hygiene items. Just show up and get what you need.

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<v Speaker 4>Come one, Come on.

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<v Speaker 1>If you're just tuning in.

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<v Speaker 2>My guest right now is the LA Urban League President

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<v Speaker 2>and CEO, Cynthia Mitchell Hurd. We're talking all about this

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<v Speaker 2>very important event. We're talking about the week long health Center,

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<v Speaker 2>which is done in conjunction with the New Revelation Church

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<v Speaker 2>to provide relief for the victims of this catastrophic eating

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<v Speaker 2>fire in Altadena. We'll have more with Cynthia Mitchell Herd

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<v Speaker 2>in just one moment.

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<v Speaker 6>You're listening to later with Moe Kelly on demand from

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<v Speaker 6>KFI AM six forty.

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<v Speaker 2>I'm right in the middle of a very important conversation

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<v Speaker 2>with Cynthia Mitchell Hurd, who is the president and CEO

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<v Speaker 2>at the Los Angeles Urban League. And all this week

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<v Speaker 2>Monday through Friday, from nine am to nine pm, the

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<v Speaker 2>LA Urban League, in partnership with New Revelation Church, is

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<v Speaker 2>presently hosting a week long health center to provide relief

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<v Speaker 2>for the victims of the catastrophic Eating fire in Altadena.

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<v Speaker 2>And Miss Mitchell heard, let me come back to you.

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<v Speaker 2>You're not talking about this as an outsider. You're as

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<v Speaker 2>someone who's from the neighborhood, the community. You went to

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<v Speaker 2>USC You understand this LA landscape. How is this impacting

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<v Speaker 2>you personally or emotionally.

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<v Speaker 4>Well, emotionally, we've had friends and family that have totally

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<v Speaker 4>been devastated and lost their homes. But more importantly, the

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<v Speaker 4>community is family. Our communities are family, the Los Angeles

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<v Speaker 4>Urban LAK, all of the communities by which we work

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<v Speaker 4>with their family, and so this is absolutely something that

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<v Speaker 4>we are completely invested in. You see, when our community hurts,

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<v Speaker 4>we hurt, and so it is important for us to

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<v Speaker 4>come together and to pull together a call to action immediately.

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<v Speaker 4>As really we're right behind the first responders. We're there

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<v Speaker 4>to we support the first responders, and we're there to

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<v Speaker 4>support our communities.

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<v Speaker 2>I know that there is an information gap, and I

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<v Speaker 2>know with the communication gap when when you lose everything,

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<v Speaker 2>a part of losing everything is losing the ability to

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<v Speaker 2>connect with people, to watch the news and find out

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<v Speaker 2>what's going on, or to hear conversations just like these.

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<v Speaker 2>There is this information gap, and not everyone may be

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<v Speaker 2>able to make it to you this week between nine

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<v Speaker 2>am and nine pm. Has any discussion been had about

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<v Speaker 2>either lengthening it or somehow providing it again in another

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<v Speaker 2>location or maybe in conjunction with another church.

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<v Speaker 4>Well, you know, we will go as long as we

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<v Speaker 4>have to. And I'm happy you brought that point up

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<v Speaker 4>because I'd like to appeal to local businesses and individuals

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<v Speaker 4>for donations or assistance so that we can extend these

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<v Speaker 4>efforts and emphasize really the importance of community solidarity and

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<v Speaker 4>overcoming our challenges. But in order for us to do that,

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<v Speaker 4>we need the assistance of corporations and businesses. I've named

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<v Speaker 4>to use several businesses who stepped up to the plate,

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<v Speaker 4>but we need many many more to call to support

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<v Speaker 4>and to provide these resources, whether they be monetary or

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<v Speaker 4>whether they be resource based water, toiletries, clothes. And then

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<v Speaker 4>we moved to assistance such as our support with FEMA,

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<v Speaker 4>such as our support with our insurance brokers and companies,

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<v Speaker 4>our mental health providers coming out to support. But we

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<v Speaker 4>know that we will be here and we will not

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<v Speaker 4>go home until we're able to support the needs of

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<v Speaker 4>the community. We are currently here in Altadena Pasadena, but

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<v Speaker 4>we will also extend our services into the Palisades area

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<v Speaker 4>and to those that need us. But for now, we

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<v Speaker 4>are here in the Eaton Canyon fire in Altadena sor

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<v Speaker 4>in Altadena, Pasadena and Sierra Madre. So again, to all

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<v Speaker 4>of the corporations and to all of the businesses that

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<v Speaker 4>are still standing here in the San Gabriel Valley, please

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<v Speaker 4>please please extend yourselves to support these families that have

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<v Speaker 4>lost everything.

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<v Speaker 2>You mentioned something that I think has been under discussed

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<v Speaker 2>but needs more light shone down upon it. You mentioned

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<v Speaker 2>mental health in a tragedy of this magnitude, of this degree.

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<v Speaker 2>Losing a house maybe one thing, and as adults, for example,

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<v Speaker 2>we may better be able to understand it than maybe

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<v Speaker 2>a child or maybe younger people. When we talk about

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<v Speaker 2>the mental health aspect, are we including the younger people

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<v Speaker 2>who obviously it's even more devastating for I would argue.

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<v Speaker 4>Loss is a tragedy, and when we expect experienced loss

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<v Speaker 4>in a family, often the children are the first to suffer.

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<v Speaker 4>We as parents do all that we can to keep

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<v Speaker 4>our children from this experience, but in this situation, it's

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<v Speaker 4>very difficult. When these children have lost their school, they've

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<v Speaker 4>lost some of their friends, They've lost their toys, their homes,

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<v Speaker 4>their clothing, they're just their simple day living. They've lost

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<v Speaker 4>it all in a matter of moments. You're absolutely correct.

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<v Speaker 4>Mental health is key. We are working with the Department

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<v Speaker 4>of Mental Health and we are currently working to see

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<v Speaker 4>if we can have a mental health facilitator in liaison

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<v Speaker 4>here on site to be able to support just exactly

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<v Speaker 4>what you're saying, but trauma informed. When one has experienced

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<v Speaker 4>this type of trauma. It is key that we treat

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<v Speaker 4>not only the children, but we treat the entire family,

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<v Speaker 4>and so yes, that is something that we are wanting

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<v Speaker 4>to have here at New Revelations is a representative from

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<v Speaker 4>the Department of Mental Health. Ms.

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<v Speaker 1>Mitchell Hurt.

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<v Speaker 2>Can I get you to hold on for just a moment,

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<v Speaker 2>because there's so much more that I want to cover

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<v Speaker 2>with you. There's so much more information that I want

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<v Speaker 2>you to share with us, and the only way we

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<v Speaker 2>can do that is to extend this conversation. So please,

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<v Speaker 2>I want you to hold on for one more segment.

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<v Speaker 2>It's mo Kelly. We're talking still about the fires, specifically

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<v Speaker 2>in Oltadena, they Eat and Canon fire, and how people

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<v Speaker 2>in that community are coming together to help one another.

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<v Speaker 2>My guest right now is Cynthia Mitchell Hurd, President and

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<v Speaker 2>CEO at the Los Angeles Urban League, and all this week,

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<v Speaker 2>I mean all this week from nine am to nine

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<v Speaker 2>pm Monday through Friday, the Los Angeles Urban League, in

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<v Speaker 2>partnership with New Revelation Church, is presently hosting a week

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<v Speaker 2>long help center to provide relief for the victims of

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<v Speaker 2>the catastrophic Eating fire in Altadena. And what I mean

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<v Speaker 2>by that, they're offering essential supplies including water, blankets, hygiene products, clothing,

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<v Speaker 2>gift cards, grab and go meals and more.

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<v Speaker 1>So we'll tell you more about that in just a moment.

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<v Speaker 6>You're listening to Later with Moe Kelly on Demand from

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<v Speaker 6>KFI AM six forty.

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<v Speaker 2>And as we're continuing our coverage of the fires and

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<v Speaker 2>their impact on southern California, we're drilling down on Altadena specifically,

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<v Speaker 2>and I've been telling you about this week long e event.

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<v Speaker 2>The Los Angeles Urban League, in partnership with New Revelation Church,

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<v Speaker 2>is presently hosting the Help Center to provide relief for

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<v Speaker 2>the victims of the catastrophic Eating fire in Altadena. I'm

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<v Speaker 2>talking about Monday through Friday. Started today from nine am

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<v Speaker 2>to nine pm. And the Help Center, as they're calling it,

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<v Speaker 2>will offer essential supplies including water, blankets, hygiene products, clothing,

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<v Speaker 2>gift cards, grabbing gold meals and more. And Ms Mitchell Hurt,

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<v Speaker 2>have you had any difficulties as far as getting the

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<v Speaker 2>word out. It's one thing to have a wonderful event

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<v Speaker 2>like this. It's one thing to provide these services and

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<v Speaker 2>making sure that you have these goods available for needy families,

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<v Speaker 2>those who are in need because of this tragedy. But

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<v Speaker 2>it's another thing to make sure, beyond this conversation, of course,

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<v Speaker 2>that you are reaching the desired demographic, the people who

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<v Speaker 2>need to hear it the most. Have you had any

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<v Speaker 2>difficulty in reaching people this? This is day one, but

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<v Speaker 2>you have another four days at least.

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<v Speaker 4>You know, I'm going to say yes, depending on what

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<v Speaker 4>communities you represent, communication may not be as vast as

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<v Speaker 4>we would like it to be. I would like to

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<v Speaker 4>turn that question around because I know that we have

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<v Speaker 4>been absolutely bombarded with some coverage and not seen as

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<v Speaker 4>much coverage in other communities, and thus I would love

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<v Speaker 4>to have a call to action to an amazing entity

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00:25:35.279 --> 00:25:38.720
<v Speaker 4>like yourself to help us get the word out and

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00:25:38.839 --> 00:25:41.279
<v Speaker 4>to build that bridge so that more and more people

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<v Speaker 4>know to come. We have made our outreach to media.

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<v Speaker 4>We have some print media that have been here, but

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<v Speaker 4>we need more and I am giving. I am asking

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00:25:55.079 --> 00:25:57.960
<v Speaker 4>that you, the public and others help us get the

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00:25:58.000 --> 00:26:02.880
<v Speaker 4>word out as we need it to me, because everybody

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00:26:03.559 --> 00:26:07.200
<v Speaker 4>deserves an opportunity to have their voice and to have

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00:26:07.400 --> 00:26:13.920
<v Speaker 4>their stories told. Altadna Eaton Canyon is an absolutely amazing

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00:26:14.240 --> 00:26:19.000
<v Speaker 4>historical community that has been burnt to the ground, and

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<v Speaker 4>so many people have lost not only their phones, but

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<v Speaker 4>their souls. And so it is important that you help

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00:26:26.240 --> 00:26:28.680
<v Speaker 4>us get the word out so that people, more and

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00:26:28.759 --> 00:26:31.839
<v Speaker 4>more people can have and utilize the resources that we

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00:26:31.960 --> 00:26:35.519
<v Speaker 4>have here today at the New Revelations Help Center. That

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00:26:35.680 --> 00:26:38.839
<v Speaker 4>is supported by the Los Angeles Urban League, It is

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<v Speaker 4>supported by Special Needs Network, It is supported by she Ready,

439
00:26:44.440 --> 00:26:48.480
<v Speaker 4>It is supported by Coca Cola, it is supported by Starbucks,

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00:26:49.000 --> 00:26:52.920
<v Speaker 4>and is supported by Macy's and so many others. And

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00:26:52.960 --> 00:26:55.319
<v Speaker 4>if you could help us get that word out, you

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00:26:55.440 --> 00:26:59.359
<v Speaker 4>too could help save lives and build the bridge that

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00:26:59.440 --> 00:27:02.240
<v Speaker 4>has been aren't and the bridge that needs to be

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00:27:02.359 --> 00:27:05.079
<v Speaker 4>built so that these lives can go on and flourish.

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00:27:05.440 --> 00:27:09.480
<v Speaker 4>But today thousands and thousands and thousands of people are hurting,

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00:27:10.200 --> 00:27:12.039
<v Speaker 4>and we need to get the word out so that

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00:27:12.119 --> 00:27:14.440
<v Speaker 4>we can help. I'd like to give a few numbers

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<v Speaker 4>here if you don't mind. In Altadena, thirty two hundred

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00:27:19.079 --> 00:27:25.640
<v Speaker 4>people were evacuated. We have twenty eight hundred firefighters, we

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00:27:25.720 --> 00:27:30.440
<v Speaker 4>have three hundred and fifty sheriff and police, and fourteen

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00:27:30.799 --> 00:27:38.920
<v Speaker 4>hundred homes, businesses, and schools. Fourteen hundred and we also

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00:27:39.039 --> 00:27:42.200
<v Speaker 4>have to make note that not everybody owned their home

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00:27:42.240 --> 00:27:45.640
<v Speaker 4>here in Atlanta and in Altadena. Some did, some didn't,

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<v Speaker 4>So there's a lot of displaced renters as well. People

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00:27:50.079 --> 00:27:54.440
<v Speaker 4>are fleeing. They're fleeing trying to just make a way.

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<v Speaker 4>And so I need your voice, MO, I need you,

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00:27:57.920 --> 00:28:02.000
<v Speaker 4>I need you, I need you, iHeart I need everybody

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00:28:02.039 --> 00:28:07.920
<v Speaker 4>who is listening to go on to www dot laul

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00:28:08.119 --> 00:28:13.559
<v Speaker 4>dot org. Please please give one hundred percent of your

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00:28:13.599 --> 00:28:17.559
<v Speaker 4>dollars will go right back to these families of need

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00:28:18.440 --> 00:28:19.960
<v Speaker 4>one hundred percent.

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<v Speaker 2>Let me just say this, I asked that question pretty

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<v Speaker 2>much knowing what the answer would be, and that's the

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<v Speaker 2>reason why I reached out to you and the La

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<v Speaker 2>Urbanly to make sure the voice was heard, this community

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00:28:33.920 --> 00:28:37.200
<v Speaker 2>was heard and represented. And we're going to promote this

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00:28:37.680 --> 00:28:40.400
<v Speaker 2>the rest of the week, every single night, each hour

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00:28:40.880 --> 00:28:44.160
<v Speaker 2>on this show. You've got that from me, and I'll

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00:28:44.160 --> 00:28:47.599
<v Speaker 2>make sure that this lapse in communication will not be

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<v Speaker 2>furthered by anything that I do.

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<v Speaker 1>I'm going to close that gap.

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<v Speaker 4>Thank you. And we have so many people from the Beach,

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<v Speaker 4>Citi's Malibu Palace, Aids, Sherman Oaks, Insino, and Alta Dina Pasadena,

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00:29:08.119 --> 00:29:12.319
<v Speaker 4>and so for now, the Los Angeles Urban League, our

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00:29:12.400 --> 00:29:17.640
<v Speaker 4>key focus for now is helping with the Altadena Pasadena area,

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00:29:18.119 --> 00:29:22.880
<v Speaker 4>but we extend our services to all Please across Los

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00:29:22.920 --> 00:29:26.039
<v Speaker 4>Angeles County. If you feel as though there is something

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00:29:26.160 --> 00:29:29.720
<v Speaker 4>or resources by which you need that we have mentioned,

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00:29:30.119 --> 00:29:33.200
<v Speaker 4>please do not hesitate to go online or to give

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00:29:33.279 --> 00:29:38.079
<v Speaker 4>us a call. There is somebody waiting waiting to accept

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00:29:38.119 --> 00:29:41.480
<v Speaker 4>your call or to respond to your email.

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<v Speaker 2>She is Cynthia Mitchell Hurd, President and CEO at the

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00:29:46.039 --> 00:29:49.440
<v Speaker 2>Los Angeles Urban League. All this week Monday through Friday,

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<v Speaker 2>nine am to nine pm, the Los Angeles Urban League,

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00:29:52.279 --> 00:29:55.400
<v Speaker 2>in partnership with New Revelation Church, is presently hosting a

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00:29:55.440 --> 00:29:57.319
<v Speaker 2>week long help center, and we're going to tell you

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00:29:57.400 --> 00:30:00.279
<v Speaker 2>about it each hour of each show this week because

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<v Speaker 2>it's going to provide relief for the victims of the

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00:30:02.680 --> 00:30:06.839
<v Speaker 2>catastrophic eating fire in Altadena. Cynthia Mitchell Hurt, thank you

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00:30:06.920 --> 00:30:09.160
<v Speaker 2>so much for coming on this evening. This will not

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<v Speaker 2>be the last time that we talk about this or

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00:30:11.599 --> 00:30:14.480
<v Speaker 2>any other issue which is relevant to the community.

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<v Speaker 1>Thank you so much.

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<v Speaker 4>Thank you so much. And if I could have one

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00:30:18.359 --> 00:30:22.240
<v Speaker 4>last closing moment, sure I'd like to give out a

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<v Speaker 4>name of a the liaison for our first response. His

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00:30:26.759 --> 00:30:31.039
<v Speaker 4>name is mister Michael Stratton and his phone number is

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00:30:31.160 --> 00:30:35.119
<v Speaker 4>for us would be three two three two nine nine

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00:30:35.799 --> 00:30:40.319
<v Speaker 4>nine six six zero. And for the Los Angeles Urban League,

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00:30:40.359 --> 00:30:44.039
<v Speaker 4>he is our first responder and that if there are

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00:30:44.079 --> 00:30:47.160
<v Speaker 4>any questions that you may have, he could be the

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00:30:47.240 --> 00:30:51.039
<v Speaker 4>person that can help guide you to the additional resources

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00:30:51.079 --> 00:30:55.079
<v Speaker 4>within the Los Angeles Urban League. Again, Michael Stratton, and

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00:30:55.119 --> 00:31:00.519
<v Speaker 4>he is our first responder liaison at three two three

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00:31:01.079 --> 00:31:05.240
<v Speaker 4>nine six six zero. Thank you and thank you again.

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00:31:05.319 --> 00:31:05.359
<v Speaker 3>Mo.

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<v Speaker 4>You're my hero. Thank you so much.

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00:31:08.359 --> 00:31:11.359
<v Speaker 2>No, no, no, no, you're the hero because you're putting in

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00:31:11.400 --> 00:31:13.720
<v Speaker 2>the work on the ground and making sure that you

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00:31:13.839 --> 00:31:16.960
<v Speaker 2>have a place in space for people to get their

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00:31:16.960 --> 00:31:19.559
<v Speaker 2>lives back going in the right direction now. Thank you

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00:31:19.599 --> 00:31:22.279
<v Speaker 2>for what you're doing and putting this together. And again

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00:31:22.559 --> 00:31:25.720
<v Speaker 2>we'll make sure that we will promote it consistently throughout

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<v Speaker 2>my work for the rest of the week at least.

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<v Speaker 4>Thank you, so so very much. Thank you and God

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00:31:31.680 --> 00:31:32.160
<v Speaker 4>bless you.

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<v Speaker 2>It's Mo Kelly caf I AM six forty. We are

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<v Speaker 2>live everywhere on the iHeartRadio app.

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00:31:38.119 --> 00:31:42.640
<v Speaker 1>Fires are raging. KFI News is working. Stay safe, Stay informed.

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00:31:43.240 --> 00:31:46.160
<v Speaker 1>K s I and kost HD

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<v Speaker 3>Two Los Angeles, Orange County live everywhere on the radio

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00:31:50.359 --> 00:31:50.599
<v Speaker 3>app
