WEBVTT 1 00:00:04.200 --> 00:00:07.400 This is the Full Funnel B t B Marketing podcast, 2 00:00:07.960 --> 00:00:09.839 brought to you by full Funnel Dot. 3 00:00:11.240 --> 00:00:14.720 Let's start everyone, and welcome to the new episode of 4 00:00:14.839 --> 00:00:20.359 the Final Life. Were climb them to almost two hundred episodes, 5 00:00:20.679 --> 00:00:30.239 very close. Who have another speaker from mother Full Funnel, 6 00:00:30.760 --> 00:00:36.679 Simla again, who had a fantastic keynote the months ago, 7 00:00:37.280 --> 00:00:41.159 and we have rested and you know a lot of questions, 8 00:00:41.479 --> 00:00:43.039 so it's kind of. 9 00:00:43.079 --> 00:00:48.119 The generation of in his keynote, Slama. Thanks a lot 10 00:00:48.159 --> 00:00:49.079 for jinuine. 11 00:00:49.960 --> 00:00:52.840 Amazing Yeah, thank you for having me. I'm so excited. 12 00:00:54.000 --> 00:00:57.240 So, guys, as were promised, we are going to dive 13 00:00:57.359 --> 00:01:01.799 deep into Sloma's framework. We actually want to run a 14 00:01:01.880 --> 00:01:06.239 live example so you can see this framework connection and 15 00:01:06.359 --> 00:01:11.000 the quick question. Let us know if you would be 16 00:01:11.239 --> 00:01:15.840 interested in seeing how we can apply slamas framework for 17 00:01:15.920 --> 00:01:18.599 creating be the ads for your company. If you're interested, 18 00:01:18.840 --> 00:01:21.480 just drop your website and we'll pick it up later. 19 00:01:22.120 --> 00:01:25.599 And while you guys are typing, I think we can 20 00:01:25.680 --> 00:01:32.120 kick it off with just briefly reviewing your your framework. 21 00:01:32.799 --> 00:01:36.319 I remember you mentioned you always start with the research, right, 22 00:01:37.879 --> 00:01:41.799 maybe I can just navigate us through what data what 23 00:01:41.920 --> 00:01:45.799 data points you are collecting right to create the ads. 24 00:01:46.680 --> 00:01:50.480 Yeah, absolutely, so I think I think the first thing 25 00:01:50.519 --> 00:01:53.359 that I'm most interested in. I guess there are two paths, right, 26 00:01:53.400 --> 00:01:56.200 Like there is the technical path where I want to 27 00:01:56.239 --> 00:01:58.879 know all the features. I want to actually understand the 28 00:01:58.920 --> 00:02:03.200 product and you know, to every sort of aspect of it. 29 00:02:03.480 --> 00:02:05.599 So that's the first part, I would say, And then 30 00:02:05.640 --> 00:02:06.040 I have the. 31 00:02:06.040 --> 00:02:09.080 Human part, right and there I want to learn about 32 00:02:09.360 --> 00:02:12.960 different insights, like most importantly, I want to find different 33 00:02:13.080 --> 00:02:20.120 relatable situations and you know, memes of quotes, like anything 34 00:02:20.159 --> 00:02:22.680 that would show me about you know, anything that would 35 00:02:22.800 --> 00:02:27.039 give me some ideas about the experience, about how people 36 00:02:27.400 --> 00:02:30.080 use the product, or about the problem they're having about 37 00:02:30.240 --> 00:02:32.840 how they work in general. And I think this would 38 00:02:32.840 --> 00:02:36.680 be the most interesting part to me because obviously, like 39 00:02:36.759 --> 00:02:39.680 understanding the product is important and these are the features 40 00:02:39.680 --> 00:02:43.280 that will be promoting. But no, but having those insights 41 00:02:43.319 --> 00:02:46.280 and knowing you know, like kind of getting to know 42 00:02:46.319 --> 00:02:49.120 the humans that use the product, this is the most 43 00:02:49.159 --> 00:02:53.800 interesting part, and that's where things actually get creative and fun. 44 00:02:55.120 --> 00:03:01.319 I love it, I say, the first admission from epic base, 45 00:03:01.400 --> 00:03:05.000 so thank you so much. We'll definitely then start as yours, 46 00:03:05.680 --> 00:03:08.840 but let's move forward. So my main question is how 47 00:03:08.879 --> 00:03:11.560 do you turn this result ads on? How do they 48 00:03:11.599 --> 00:03:14.759 come up as the creators? Right? This is these things 49 00:03:14.840 --> 00:03:16.800 might be a little bit tricky. 50 00:03:17.639 --> 00:03:20.919 Absolutely, yeah, because I think that in general, like I 51 00:03:20.919 --> 00:03:23.520 feel like for years when it comes to creative ads 52 00:03:23.560 --> 00:03:26.199 in the creative industry, I feel like people have tried 53 00:03:26.240 --> 00:03:28.840 to make, you know, to turn this into something that 54 00:03:29.000 --> 00:03:32.599 is even like sort of mystical or something that or 55 00:03:32.680 --> 00:03:33.400 something that you. 56 00:03:33.400 --> 00:03:35.800 Can't really explain or something like that. 57 00:03:35.879 --> 00:03:40.360 But in reality, it's way simpler than people think, right, 58 00:03:40.439 --> 00:03:43.840 like create creativity and creative ads, It's something that you 59 00:03:43.879 --> 00:03:47.159 can basically break down, you can reverse engineer it, and 60 00:03:47.199 --> 00:03:50.319 you can see that eventually if you look like at 61 00:03:50.319 --> 00:03:52.840 the thousand eights, you will notice that the same techniques 62 00:03:52.840 --> 00:03:56.400 and patterns repeat again and again, and here are some 63 00:03:56.479 --> 00:03:58.479 of the most basic ones. So I think, like, you know, 64 00:03:58.560 --> 00:04:01.759 we can show that live on our first example, or 65 00:04:01.840 --> 00:04:03.240 or I can just explain that, but I think it 66 00:04:03.280 --> 00:04:05.639 would be more interesting if we kind of think think. 67 00:04:05.479 --> 00:04:08.400 About it together and and and brain start through it. Yeah. 68 00:04:12.719 --> 00:04:17.480 Cool, So let's start with epic base, all right, So 69 00:04:17.600 --> 00:04:19.720 I just flicked on the link. I have no idea 70 00:04:19.759 --> 00:04:22.199 what it is if you want to share my screen 71 00:04:22.319 --> 00:04:24.120 and then and then we can see. 72 00:04:23.959 --> 00:04:28.399 That or yeah, I think that's the best. Yeah, that's. 73 00:04:30.560 --> 00:04:31.040 Amazing. 74 00:04:31.079 --> 00:04:35.600 So let me see that it actually works for us. Okay, 75 00:04:38.720 --> 00:04:43.720 I feel like, yes, amazing here is Okay, so an 76 00:04:43.800 --> 00:04:48.199 I native operating system for food service, right, so or 77 00:04:48.240 --> 00:04:50.680 ready we have a product or do we have a 78 00:04:50.680 --> 00:04:52.519 product with some visual potential? 79 00:04:52.600 --> 00:04:52.720 Right? 80 00:04:52.759 --> 00:04:54.959 Because we have food and food is already interesting and 81 00:04:55.000 --> 00:04:56.519 it's something that people want to see. 82 00:04:56.720 --> 00:04:59.040 And now let's see what's happening here. 83 00:04:59.079 --> 00:05:02.399 So replace bread its and these connect tools and disconnected 84 00:05:02.439 --> 00:05:06.720 tools with a single source of truth for multi side hospitality. 85 00:05:06.839 --> 00:05:07.040 Right. 86 00:05:07.120 --> 00:05:11.480 So basically there is a more efficient system here. Right, 87 00:05:11.560 --> 00:05:14.040 I'm just turning it as we go. I've ever seen 88 00:05:14.079 --> 00:05:18.000 that side before. But basically, instead of like using a 89 00:05:18.040 --> 00:05:21.360 bunch of different tools and instead of using spreadsheets, we 90 00:05:21.480 --> 00:05:23.199 want to see uh yeah, we want. 91 00:05:23.079 --> 00:05:25.639 To have it all on one platform. Cool. 92 00:05:25.680 --> 00:05:28.319 So that's so like this this this is already enough 93 00:05:28.720 --> 00:05:31.639 for me. I'm not gonna go through all the features now, 94 00:05:31.920 --> 00:05:34.759 but I think like this is already very interesting, right, 95 00:05:34.920 --> 00:05:37.160 and I can see that there are different things here. 96 00:05:37.000 --> 00:05:40.879 As well, like some super simple features like like. 97 00:05:40.959 --> 00:05:46.399 Recipe management right, menu engineering, inventory management right? And now 98 00:05:46.560 --> 00:05:49.040 and now that I know what the product does, I 99 00:05:49.079 --> 00:05:51.000 sort of want to like, I sort of want to 100 00:05:51.040 --> 00:05:53.439 think I want to start with the first technique. 101 00:05:53.040 --> 00:05:55.560 That I would use, which is world without right. 102 00:05:55.600 --> 00:05:58.519 And that's the technique I also showed at at at 103 00:05:58.519 --> 00:06:01.199 the conference. And this is a very simple technique where 104 00:06:01.199 --> 00:06:03.639 we're trying to think what is the worst thing that 105 00:06:03.680 --> 00:06:05.439 can happen if people don't have. 106 00:06:05.360 --> 00:06:06.160 The product right? 107 00:06:06.199 --> 00:06:09.480 Because obviously, you know, the most basic thing that would 108 00:06:09.480 --> 00:06:11.399 happen is that they would just use spreadsheets. 109 00:06:11.439 --> 00:06:12.399 Right, It's not a big deal. 110 00:06:12.839 --> 00:06:14.959 But we want but for for the you know, for 111 00:06:15.000 --> 00:06:17.519 the sake of advertising and for the sake of storytelling, 112 00:06:17.519 --> 00:06:19.600 we want to exaggerate it, and we want to think 113 00:06:20.040 --> 00:06:22.079 what can actually go wrong? 114 00:06:22.240 --> 00:06:22.439 Right? 115 00:06:22.839 --> 00:06:24.839 And then we're trying to think, like what can go 116 00:06:24.920 --> 00:06:25.959 wrong in a recipe? 117 00:06:25.959 --> 00:06:29.199 What can go wrong on the menu? What can go. 118 00:06:29.240 --> 00:06:32.920 Wrong if people are not using the product? So let's 119 00:06:33.000 --> 00:06:36.360 let's think together, right, maybe there would be something, you know, 120 00:06:36.360 --> 00:06:39.160 they would put something completely horrible. 121 00:06:38.759 --> 00:06:40.920 And wrong on the menu. 122 00:06:41.240 --> 00:06:43.519 Maybe they would you know, put something wrong in the 123 00:06:43.519 --> 00:06:46.399 food or on the recipe because they mix too spreadsheets 124 00:06:46.720 --> 00:06:49.279 between like two restaurants I don't know, one is vegan 125 00:06:49.439 --> 00:06:51.000 and one is just. 126 00:06:50.920 --> 00:06:52.639 Like a pure barbecue restaurant. 127 00:06:53.040 --> 00:06:55.240 So I think, like there's a lot of interesting things 128 00:06:55.279 --> 00:06:57.319 that can have that can happen here. And this is 129 00:06:57.319 --> 00:06:59.839 already a good base for our story, right, because in 130 00:07:00.279 --> 00:07:02.800 any kind of story, we want to have some sort 131 00:07:02.800 --> 00:07:05.000 of conflict. We want to have something that is you know, 132 00:07:05.079 --> 00:07:08.560 that is happening, something that is so yeah, some sort 133 00:07:08.600 --> 00:07:09.160 of some. 134 00:07:09.040 --> 00:07:11.319 Sort of clash that is happening. 135 00:07:11.319 --> 00:07:13.519 And I think that you know, mix up in a 136 00:07:13.600 --> 00:07:16.879 recipe like that is sort of a yeah, is a 137 00:07:16.879 --> 00:07:19.759 really good starting point. But this is I'm just saying 138 00:07:19.959 --> 00:07:22.120 that like based on nothing, because like I don't really 139 00:07:22.120 --> 00:07:24.800 know the users and I don't really know their use cases. 140 00:07:24.839 --> 00:07:27.160 But like once we can dive into that and maybe 141 00:07:27.439 --> 00:07:29.240 and caick and tell us, like in the chat a 142 00:07:29.279 --> 00:07:31.839 little bit more about like. 143 00:07:31.360 --> 00:07:32.959 Like am I am I in the right direction? 144 00:07:33.120 --> 00:07:35.720 Like would you say that these are things that your 145 00:07:36.199 --> 00:07:38.839 you know, your your users are dealing with if they're 146 00:07:38.839 --> 00:07:40.000 not using your product? 147 00:07:40.519 --> 00:07:44.920 But the good says yeah, now she now she has 148 00:07:45.199 --> 00:07:46.920 now she has to dive very fast. 149 00:07:47.519 --> 00:07:54.279 Yes, Okay, she's saying yes first of all, and uh yeah, okay, 150 00:07:54.279 --> 00:07:56.120 And I think and I think that's a good starting point. 151 00:07:56.160 --> 00:07:57.480 So like what what I would do now? 152 00:07:57.600 --> 00:07:59.920 I would go to I would like I would go 153 00:08:00.079 --> 00:08:03.279 either either like to Google doc or something like that, 154 00:08:03.480 --> 00:08:08.000 or like to some sort of figmaphile, and I would 155 00:08:08.120 --> 00:08:14.160 just start thinking about different things like that that can happen, right, Like, like, 156 00:08:14.680 --> 00:08:17.879 let's first of all think about this like worst case scenario, 157 00:08:17.959 --> 00:08:20.680 like what is this thing that can really go wrong 158 00:08:20.800 --> 00:08:23.319 and can Maybe you could help us with thinking like what, 159 00:08:23.720 --> 00:08:26.639 like what would be one of those one of those 160 00:08:26.680 --> 00:08:30.839 situations where you know, where something goes completely wrong with 161 00:08:30.959 --> 00:08:34.399 a recipe, or where they simply don't have, like I 162 00:08:34.440 --> 00:08:38.080 don't know, a sushi restaurant. They don't manage their inventory, 163 00:08:38.200 --> 00:08:41.200 so they don't have any fish or any food, and 164 00:08:41.279 --> 00:08:44.960 you know, and once we have something like that, then 165 00:08:45.039 --> 00:08:47.960 we could maybe start you know, maybe we can start 166 00:08:48.039 --> 00:08:51.320 kind of zooming in and thinking about you know, she 167 00:08:51.799 --> 00:08:55.240 Anger's saying high costs. Okay, that's that's that's also interesting. 168 00:08:55.440 --> 00:08:58.399 Let's think of even more like specific situations. Let's think 169 00:08:58.480 --> 00:09:00.960 let's think of like, you know, what would happen if 170 00:09:01.000 --> 00:09:03.840 they have my cause? Right, what can happen if if 171 00:09:03.879 --> 00:09:04.919 things go wrong. 172 00:09:05.279 --> 00:09:09.360 I think, yeah, just one to that five cents here. 173 00:09:09.480 --> 00:09:13.799 I think one of the things here might be bad 174 00:09:13.840 --> 00:09:17.639 reviews because of the quality inconsistency. Let's say I'm just 175 00:09:17.720 --> 00:09:21.720 going to this restaurant in one city. I love the food, 176 00:09:21.840 --> 00:09:24.320 I love the atmosphere, right, and then I go to 177 00:09:24.399 --> 00:09:27.919 the same restaurant in another city, in another part of 178 00:09:27.960 --> 00:09:32.919 the city, and then the food is is tasted completely differently, right, 179 00:09:33.000 --> 00:09:37.279 and then I just give them one start because like whatever, right, 180 00:09:37.320 --> 00:09:41.000 the food was terrible, and now my expectations were not mad. 181 00:09:41.600 --> 00:09:44.120 And so this is the reputational problem. 182 00:09:44.279 --> 00:09:44.480 Right. 183 00:09:44.919 --> 00:09:46.159 So one of the. 184 00:09:46.120 --> 00:09:49.600 Things exactly I love that you see, and like the 185 00:09:49.639 --> 00:09:52.080 good thing about it is that is that, like this 186 00:09:52.559 --> 00:09:55.919 point that Andrew just gave us, it's like it's very relatable, right, 187 00:09:55.919 --> 00:09:58.360 because it's something that we can all relate to. We 188 00:09:58.440 --> 00:10:01.840 all like ate at different with chains, and we could 189 00:10:01.879 --> 00:10:05.000 see that actually, like the food is very different in 190 00:10:05.360 --> 00:10:08.000 each branch, in each branch sometimes when you know when 191 00:10:08.039 --> 00:10:10.679 they don't have like good quality and when they don't use. 192 00:10:11.039 --> 00:10:11.840 An epic base. 193 00:10:12.240 --> 00:10:14.399 So I think that's so I think that that this 194 00:10:14.559 --> 00:10:16.279 is already a very good insight. 195 00:10:16.399 --> 00:10:19.480 And when I'm riding my insights, I'm always starting. 196 00:10:19.080 --> 00:10:21.919 Them with that moment when, right, because then I know 197 00:10:22.039 --> 00:10:25.360 that it's actually relatable. Because like, if you think about it, 198 00:10:25.399 --> 00:10:28.480 that's how this tough medience, you know, when they put 199 00:10:28.679 --> 00:10:31.039 when they sort of explain, you know, when they sort 200 00:10:31.080 --> 00:10:33.399 of deliver a joke, right, they often started with that 201 00:10:33.559 --> 00:10:35.840 moment when because they kind of set us up for 202 00:10:35.960 --> 00:10:38.159 something relatable, for something that we all know. 203 00:10:38.559 --> 00:10:41.000 So it's always good to ride that way. So for example, 204 00:10:41.039 --> 00:10:42.519 that moment when. 205 00:10:43.200 --> 00:10:48.879 You go to a restaurant that you already already know 206 00:10:49.159 --> 00:10:55.960 in a already know but in a different uh different city, 207 00:10:56.120 --> 00:10:59.440 and it sucks, right, So like that's that's that would 208 00:10:59.440 --> 00:11:00.399 be like this. 209 00:11:00.080 --> 00:11:02.480 This relatable moment that we're building up. 210 00:11:02.720 --> 00:11:05.200 Okay, so now once we have that, we want to 211 00:11:05.240 --> 00:11:07.799 come up with different like we want to come up 212 00:11:07.840 --> 00:11:12.639 with different visuals or situations around that. So we want 213 00:11:12.639 --> 00:11:14.960 to you know, we sort of wanted to steal that, 214 00:11:15.159 --> 00:11:17.240 right because when we're making ads, for example, if we're 215 00:11:17.240 --> 00:11:19.720 making a static ad, we can just put this entire 216 00:11:19.799 --> 00:11:21.159 story inside of that. 217 00:11:21.279 --> 00:11:23.600 We want to like simplify it very much so people 218 00:11:23.600 --> 00:11:25.600 can get it the first second. 219 00:11:26.519 --> 00:11:28.840 And now we're trying to think like, you know, like 220 00:11:28.879 --> 00:11:31.120 we could we could try to think about you. 221 00:11:31.000 --> 00:11:32.960 Know how sometimes. 222 00:11:33.759 --> 00:11:36.360 There are those like names with like different with like 223 00:11:36.679 --> 00:11:39.840 you know food, you know, like how it advertised, like 224 00:11:39.879 --> 00:11:42.240 how it being how it is being advertised. 225 00:11:41.720 --> 00:11:44.320 And then how it is actually in reality. 226 00:11:44.399 --> 00:11:48.200 So like so like food expectations versus reality. 227 00:11:48.240 --> 00:11:51.240 I'll just google that and I'll just look. 228 00:11:51.360 --> 00:11:54.000 I'll just look for an image like that, right, so 229 00:11:54.000 --> 00:11:56.039 so we can just we can just get. 230 00:11:55.840 --> 00:11:58.679 Here and see how those images look. 231 00:11:58.759 --> 00:12:02.480 Right, So we have those like like weird images that yeah, 232 00:12:02.679 --> 00:12:06.000 sometimes it looks great and sometimes it looks awful. So 233 00:12:06.159 --> 00:12:08.440 then we could take this for example, right, like we 234 00:12:08.480 --> 00:12:11.159 could make this big tree justice just as an example 235 00:12:11.600 --> 00:12:15.600 that we could put it in another window and just 236 00:12:15.679 --> 00:12:18.559 like right, you know, and just like write something like 237 00:12:19.879 --> 00:12:24.039 you know, like new like New York City like branch 238 00:12:24.240 --> 00:12:30.320 for example. Uh, and then and then like I don't know, 239 00:12:30.559 --> 00:12:33.480 like la branch. Right, So like we have we have 240 00:12:33.559 --> 00:12:35.720 two cities where in one it looks like this and 241 00:12:35.799 --> 00:12:38.600 why it looks like this, right, and then like keep 242 00:12:38.799 --> 00:12:44.799 your food or like menu, Yeah, I guess food consistent 243 00:12:45.960 --> 00:12:52.559 across like yeah, across the entire chain, right, like entire 244 00:12:52.720 --> 00:12:53.279 food chain. 245 00:12:53.679 --> 00:12:55.480 I don't know. I'm just like I'm just coming up 246 00:12:55.480 --> 00:12:56.799 with this on the spot. 247 00:12:56.960 --> 00:13:00.519 But this like this is already waiting and you can't 248 00:13:00.519 --> 00:13:02.679 see my favor right now. Sorry, So you can see 249 00:13:02.720 --> 00:13:05.080 it right now. So I already put it here, right 250 00:13:05.240 --> 00:13:08.679 and you can see that we already have some start 251 00:13:09.159 --> 00:13:12.559 of an ad here. Now I'm just gonna copy copy 252 00:13:12.600 --> 00:13:16.279 the logo, put it right here, and we already have 253 00:13:16.879 --> 00:13:20.000 something interesting here, right, So like we already have like 254 00:13:20.080 --> 00:13:23.120 the best case scenario what we have here, and we 255 00:13:23.200 --> 00:13:25.799 have the worst case scenario what happened if you don't 256 00:13:26.399 --> 00:13:29.320 use epic base. So of course, like we still need 257 00:13:29.360 --> 00:13:31.240 to work on the headline, and these things take a 258 00:13:31.279 --> 00:13:34.039 lot of time, because like I would definitely like maybe 259 00:13:34.120 --> 00:13:37.399 go to like maybe go to Claude now, and I 260 00:13:37.440 --> 00:13:43.159 would just like probably give Claude this ad as it is. 261 00:13:43.519 --> 00:13:46.480 Right. You're gonna see the stab in a. 262 00:13:46.440 --> 00:13:49.679 Second, so I'll just put it as it is, and 263 00:13:49.720 --> 00:13:54.320 I would just ask it, like, can you generate ten 264 00:13:54.480 --> 00:14:03.639 more variations of this headline? Make sure you know, uh yeah, 265 00:14:04.080 --> 00:14:12.120 use like different leader yeah, leader devices, Okay, And then 266 00:14:12.279 --> 00:14:14.720 and then immediately I'm going to get a few more 267 00:14:14.919 --> 00:14:18.000 variations for this headline. So of course it's something that 268 00:14:18.000 --> 00:14:22.360 that you know that that we're going to play around with. Yeah, 269 00:14:22.399 --> 00:14:25.759 but like you know immediately like yeah, I know. It 270 00:14:25.840 --> 00:14:29.039 says like, uh, one kitchen creates all right, the other 271 00:14:29.200 --> 00:14:33.960 creates evidence or same recipes, ingredients, very different plates. Your 272 00:14:33.960 --> 00:14:36.919 recipes are begging for consistency across every. 273 00:14:36.679 --> 00:14:39.240 Location, right, sounds a little bit like ay I. 274 00:14:40.799 --> 00:14:44.240 Or like one branch shouldn't serve French tose, Like what 275 00:14:44.440 --> 00:14:47.039 if one branch serves French toes. 276 00:14:46.840 --> 00:14:48.919 The other one shouldn't serve disappointment? 277 00:14:49.039 --> 00:14:52.159 Right, So, like different stuff like this that that we 278 00:14:52.200 --> 00:14:55.240 could play around with to get to get that headline. 279 00:14:55.320 --> 00:15:00.200 So I think from these, my favorite one, Uh yeah, 280 00:15:00.759 --> 00:15:03.519 I think my favorite one is probably this one. Maybe 281 00:15:03.600 --> 00:15:05.399 I don't know, like this this could be a good option, 282 00:15:06.039 --> 00:15:11.000 so I can already change it to this one. And yeah, 283 00:15:11.759 --> 00:15:15.480 you know if if one branch, if one branch gets 284 00:15:15.480 --> 00:15:22.919 a standing ovasion, uh, but the other one, but the 285 00:15:23.000 --> 00:15:27.120 other one gets a health inspector, it's time to try 286 00:15:29.159 --> 00:15:31.799 epic base, right. So so so this is so I 287 00:15:31.840 --> 00:15:34.360 would say this is the most like basic and quick 288 00:15:34.480 --> 00:15:36.840 version of the add that we could create. Obviously, we 289 00:15:36.879 --> 00:15:40.200 need to work on the layout. Obviously we need to 290 00:15:40.200 --> 00:15:42.080 make it better, but I think like this is a 291 00:15:42.120 --> 00:15:45.120 really like the process live on how it should work. 292 00:15:45.759 --> 00:15:48.159 Uh So, yeah, what do you guys think? Does that 293 00:15:48.399 --> 00:15:50.919 does that match a little bit of what you do 294 00:15:51.200 --> 00:15:55.399 or or does that like with that direction work at all? 295 00:15:55.440 --> 00:15:57.279 I mean, of course we need to we need to 296 00:15:57.320 --> 00:15:59.840 polish that, but overall, I think it's already an interesting 297 00:16:00.039 --> 00:16:03.200 reaction that we don't really used. You know, we don't 298 00:16:03.200 --> 00:16:04.720 really see a lot of that stuff in B two 299 00:16:04.720 --> 00:16:05.440 B for sure. 300 00:16:06.039 --> 00:16:09.360 Yes, absolutely, I totally agree. And I have a lot 301 00:16:09.440 --> 00:16:12.159 of the creative process over here that you share it. 302 00:16:12.559 --> 00:16:15.159 So if I can just quickly look at the use 303 00:16:15.200 --> 00:16:21.159 case that Anca shared that it's all about the problem 304 00:16:21.240 --> 00:16:24.559 that they have a system that doesn't match what's on 305 00:16:24.600 --> 00:16:30.639 the shelf, and they over order the ingredients, they lose margin, 306 00:16:30.720 --> 00:16:33.399 et cetera. So like there are let's say B two 307 00:16:33.399 --> 00:16:37.480 B use case, not the reputational one. How would you 308 00:16:37.679 --> 00:16:38.759 think about this one? 309 00:16:39.840 --> 00:16:40.559 Got it? So? 310 00:16:40.679 --> 00:16:43.120 So same thing right, like the same thing we can like, 311 00:16:43.200 --> 00:16:45.720 I think this one is even easier, probably because we 312 00:16:45.879 --> 00:16:48.519 just need to think about the situation where we have 313 00:16:48.840 --> 00:16:52.240 too much or where they're ordering too much uh. 314 00:16:52.559 --> 00:16:54.279 Yeah, inventory for example. 315 00:16:54.080 --> 00:16:57.039 They're ordering too much food and then yeah, just like 316 00:16:57.080 --> 00:17:01.279 you said, like over ordering sporilage and all of that stuff. Right, 317 00:17:01.320 --> 00:17:04.039 So this is this is already like some very interesting 318 00:17:04.480 --> 00:17:08.359 visuals that we can go around and we can yeah 319 00:17:08.480 --> 00:17:09.359 and immediately, like. 320 00:17:09.319 --> 00:17:11.759 I would probably go to I'll just go to. 321 00:17:11.880 --> 00:17:15.160 Google and you know, and I would already look because 322 00:17:15.160 --> 00:17:18.119 I think this is such a such a strong visual hook. Right, 323 00:17:18.160 --> 00:17:23.160 So spoiled like like spoiled food. I know a lot 324 00:17:23.200 --> 00:17:27.839 of spoiled food, right, and let's see, Yeah, let's. 325 00:17:27.640 --> 00:17:29.960 See what and let's see what I get, right. 326 00:17:34.200 --> 00:17:36.799 Yeah, or in the rest or in the restaurant maybe, 327 00:17:36.799 --> 00:17:40.039 But like I feel like this is already an interesting yeah, 328 00:17:40.200 --> 00:17:41.960 so sort of an interesting hook. 329 00:17:42.519 --> 00:17:44.799 And and I think that, you know, like maybe we. 330 00:17:44.720 --> 00:17:47.200 Could show a little before and after, right, because like 331 00:17:47.279 --> 00:17:50.279 side by side is always an interesting way to sort 332 00:17:50.279 --> 00:17:54.119 of compare things and show a message very quickly. So 333 00:17:54.559 --> 00:17:56.960 maybe we could like show fridge with a lot of 334 00:17:57.000 --> 00:17:57.720 spoiled food. 335 00:17:59.240 --> 00:18:01.160 Right, So, like I don't know, like I. 336 00:18:01.160 --> 00:18:03.160 Think we need to we need to find the right 337 00:18:03.359 --> 00:18:06.720 images for that, but like we need to find an image, yeah, 338 00:18:06.759 --> 00:18:10.119 like maybe it's something like this, right, So yeah, so 339 00:18:10.240 --> 00:18:11.799 like maybe we could show something like. 340 00:18:13.839 --> 00:18:15.559 And I guess this is a paint. 341 00:18:15.480 --> 00:18:19.720 Like everyone who like ordered too much food like probably 342 00:18:19.799 --> 00:18:24.160 has seen like not not not anything that bad, but 343 00:18:24.160 --> 00:18:26.039 but you know, like something something. 344 00:18:25.759 --> 00:18:26.400 Similar to that. 345 00:18:26.799 --> 00:18:30.279 So like basically, and then we want you know, uh bean, 346 00:18:30.839 --> 00:18:36.079 uh empty fridge maybe and then yeah, you know, we 347 00:18:36.119 --> 00:18:42.640 want we want to show that we want probably wait, 348 00:18:42.720 --> 00:18:44.759 I'm going to show show the figment apps. So now 349 00:18:44.759 --> 00:18:47.279 we have this this one and we have this one, 350 00:18:47.319 --> 00:18:49.279 we have this comparison. Maybe on the right one we 351 00:18:49.319 --> 00:18:52.240 should show a fridge with a lot of nice food, 352 00:18:52.319 --> 00:18:55.039 like maybe that could be another option, But overall, I 353 00:18:55.039 --> 00:19:03.519 would write something like, you know, just something simple like. 354 00:19:00.039 --> 00:19:02.759 Like before. 355 00:19:04.559 --> 00:19:09.400 Before epic base and after base, right, So then I 356 00:19:09.400 --> 00:19:12.599 already have like those those two sides. And then like 357 00:19:12.680 --> 00:19:16.680 in the caption, right, I could write something like prevent 358 00:19:17.160 --> 00:19:22.160 over what did you call it? Yeah, like over ordering 359 00:19:23.480 --> 00:19:28.359 and spoiled right. So that's yeah, so like that's that's 360 00:19:28.400 --> 00:19:31.720 already uh sorry, so that's already a good you know, 361 00:19:31.799 --> 00:19:34.559 that's that's alreadys like some interesting visual that would grab 362 00:19:34.880 --> 00:19:38.359 people's attention. Maybe we could just focus on the before right, 363 00:19:38.400 --> 00:19:41.119 like rather than before and after we could just show 364 00:19:41.119 --> 00:19:44.200 it before. We could just show that and just uh, 365 00:19:44.440 --> 00:19:48.319 you know, like if we make those pictures like super artistic. Right, 366 00:19:48.359 --> 00:19:51.519 So like right now it looks pretty ugly and disgusting. 367 00:19:51.599 --> 00:19:55.640 But like if for example, we open we open Gemini 368 00:19:55.680 --> 00:19:56.480 real quick. 369 00:19:56.799 --> 00:19:59.960 Uh, and you know we kind of we kind of. 370 00:20:00.319 --> 00:20:03.640 This, and I'm going to gym and I real quick 371 00:20:03.720 --> 00:20:05.480 just to kind of work on this image. 372 00:20:05.519 --> 00:20:07.359 And I'll ask it, like, turn. 373 00:20:07.200 --> 00:20:16.920 This into an artistic still art photography image. Make the 374 00:20:16.960 --> 00:20:24.200 contrast striking and the colors strong and vivid. Right, So 375 00:20:24.319 --> 00:20:27.079 like maybe we could turn this into some sort of 376 00:20:27.160 --> 00:20:30.119 like art and make it like look a little even 377 00:20:30.240 --> 00:20:33.480 like a little bit more striking and interesting. So then 378 00:20:33.960 --> 00:20:35.839 so then we could get you know, so then the 379 00:20:35.960 --> 00:20:37.279 visual could be even better. 380 00:20:37.680 --> 00:20:39.559 I'll go back while it's generating. 381 00:20:39.599 --> 00:20:42.519 I'll go back to two figma, just like to work 382 00:20:42.759 --> 00:20:46.359 on the headline meanwhile, So I could write just something 383 00:20:46.559 --> 00:20:52.759 much simpler, right, just use a simple question headline like 384 00:20:52.759 --> 00:20:58.000 like overordering, write something like this. I'll make it maybe 385 00:20:58.000 --> 00:21:00.559 a little bit smaller it in the. 386 00:21:00.440 --> 00:21:06.720 Middle, even like Samson, even like your margin spoils the 387 00:21:06.839 --> 00:21:08.319 same way as your foot. 388 00:21:10.160 --> 00:21:12.799 Exactly. So now we're getting there. Exactly. 389 00:21:12.920 --> 00:21:21.359 Yeah, so your margins, it's spoiled, like your food something 390 00:21:21.400 --> 00:21:26.079 like this, Like we still need to think about it. Yeah, image, Yeah, 391 00:21:26.160 --> 00:21:28.799 the image is still generating, so we're gonna get that 392 00:21:28.920 --> 00:21:29.559 in a second. 393 00:21:29.839 --> 00:21:31.799 But I think like immediately we. 394 00:21:31.839 --> 00:21:34.720 Get h yeah, we get something that is a little 395 00:21:34.720 --> 00:21:37.640 bit more interesting and at first, like it's always easier 396 00:21:37.680 --> 00:21:41.000 to create ads on the negative side. So yeah, so 397 00:21:41.079 --> 00:21:43.799 like on on the positive side, we could also try 398 00:21:43.839 --> 00:21:47.160 to create something like with with beautiful you know, like 399 00:21:47.200 --> 00:21:50.960 with just like beautiful food photography or something that's that's 400 00:21:51.039 --> 00:21:51.839 in the fridge. 401 00:21:53.279 --> 00:21:54.200