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<v Speaker 1>Welcome to AI assembled the top AI news for small business.

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<v Speaker 1>I'm Chris daily and each week I bring you the

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<v Speaker 1>most important AI developments that can transform your business. Let's

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<v Speaker 1>dive into this week's top stories.

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<v Speaker 2>Open ai has quietly changed the shape of its Chat

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<v Speaker 2>GPT advertising rollout, and if you run a small business,

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<v Speaker 2>this one lands squarely in your world. As of this week,

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<v Speaker 2>the sponsored ad test that started in February for logged

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<v Speaker 2>in adult users on the free and Go tiers in

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<v Speaker 2>the US is now expanding to Canada, Australia and New Zealand,

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<v Speaker 2>and the format is starting to firm up. Ads sit

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<v Speaker 2>below the response, clearly labeled sponsored, visually separated from the

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<v Speaker 2>answer itself. They do not appear in temporary chats, They

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<v Speaker 2>do not appear when you are logged out, they do

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<v Speaker 2>not appear after image generation, and they do not appear

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<v Speaker 2>inside the chat GPT Atlas Browser, paid tiers plus Pro Business,

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<v Speaker 2>Enterprise and edgew remain ad free. Why this matters, Chat

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<v Speaker 2>GPT is no longer just a research assistant sitting off

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<v Speaker 2>to the side of your marketing plan. It is turning

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<v Speaker 2>into a paid channel and the audience is people in

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<v Speaker 2>what open ai internally calls solve mode. They are asking

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<v Speaker 2>for a recommendation, a comparison, a next step that is

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<v Speaker 2>high intent traffic. Here is the small business reality check.

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<v Speaker 2>There is still no broad self serve AD manager. Reported

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<v Speaker 2>early participants are big brands and agency holding companies Target Adobe, William's, Sonoma, Audible,

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<v Speaker 2>Hello Fresh, wpp, densu Omnicom. Trade Press has reported CPMs

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<v Speaker 2>around sixty dollars and minimum commitments around two hundred thousand dollars.

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<v Speaker 2>So most SMBs cannot buy a chat GPT AD today

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<v Speaker 2>even if they wanted to. But and this is the

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<v Speaker 2>part your competitors will miss, you can absolutely prepare three

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<v Speaker 2>concrete moves this week. One map the five to ten

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<v Speaker 2>questions your customers actually ask an AI when they are

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<v Speaker 2>shopping in your category, not keywords, full questions. Two tighten

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<v Speaker 2>your landing pages so the offer, the proof, and the

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<v Speaker 2>price are legible in about eight seconds, because AI driven

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<v Speaker 2>traffic reads a page differently than a Google click. Three

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<v Speaker 2>fix your attribution before the flood. Assume the reporting on

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<v Speaker 2>this channel will be thin and messy for at least

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<v Speaker 2>a year, so build assisted conversion and incrementality thinking into

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<v Speaker 2>your data board. Now, the brands that win on chat

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<v Speaker 2>GPT ads will not be the loudest. They will be

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<v Speaker 2>the ones that are easiest for the model to summarize

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<v Speaker 2>accurately and easiest for a human to trust after the click.

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<v Speaker 2>Google made a move this week that is going to

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<v Speaker 2>change what small business marketing looks like. Almost overnight, from

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<v Speaker 2>July thirtieth through eleven fifty nine pm Pacific on August fourth,

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<v Speaker 2>Google is giving every Gemini user, including people on the

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<v Speaker 2>free plan with no Google Ai subscription, ten free video

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<v Speaker 2>generations using Gemini's new omni video model. Ten free, no

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<v Speaker 2>credit card, no upgrade, no wait list. You just open

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<v Speaker 2>the Gemini app, tap create video in the tools menu,

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<v Speaker 2>describe what you want, and it makes it. This is

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<v Speaker 2>the same underlying model that powers Google's paid video product.

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<v Speaker 2>It handles text to video and image to video. It

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<v Speaker 2>can restyle existing clips, and unlike a lot of earlier tools,

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<v Speaker 2>it generates the audio track along with the visuals, voice,

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<v Speaker 2>ambient sound, music beds. Now, let me be clear on

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<v Speaker 2>what this actually is. It is a promotional window designed

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<v Speaker 2>to move free tier users into paid AI plans. After

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<v Speaker 2>August fourth, video generation on the free tier gets sharply

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<v Speaker 2>limited again and unlimited access goes back behind Google Ai

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<v Speaker 2>Plus Pro or Ultra. But that promotional window is the

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<v Speaker 2>opening for an SMB that has never seriously touched video.

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<v Speaker 2>This is the cheapest, lowest risk test drive you are

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<v Speaker 2>going to get in twenty twenty six. Think about what

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<v Speaker 2>ten free clips can do. A restaurant can produce three

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<v Speaker 2>social videos of new menu items and shoot two short

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<v Speaker 2>spots for weekend promotion. A local service business plumber, dentist,

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<v Speaker 2>real estate agent can generate a friendly explainer for the

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<v Speaker 2>five questions customers ask most. An e commerce shop can

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<v Speaker 2>create product in use b roll for the top selling

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<v Speaker 2>item in three different lifestyle contexts without a shoot. And

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<v Speaker 2>here is the deeper story underneath the promo. Google is

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<v Speaker 2>clearly trying to make generative video feel as casual as texting,

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<v Speaker 2>and the pricing signal is a warning shot at every

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<v Speaker 2>video editing tool your business currently pays for. If Gemini

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<v Speaker 2>Omni becomes the default way, a solo owner produces a

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<v Speaker 2>thirty second ad that is a category level shift. Two

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<v Speaker 2>cautions before you go generate first, the free tier will

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<v Speaker 2>have water marking and quality caps compared to the paid model.

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<v Speaker 2>Do not shoot your once a year hero commercial on

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<v Speaker 2>the promo.

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<v Speaker 3>Second, get a written release from any real person you

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<v Speaker 3>want to appear in a video, even if you are

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<v Speaker 3>only using their photo as a style reference. The legal

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<v Speaker 3>ground under AI likenesses is still moving fast. James back

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<v Speaker 3>to you.

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<v Speaker 2>Thanks Sam. Two more items that hit small business owners

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<v Speaker 2>this week, one on tools you probably already pay for,

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<v Speaker 2>one on policy. First, Microsoft rolled out its July update

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<v Speaker 2>for Microsoft three sixty five Copilot, and the small business

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<v Speaker 2>relevance is bigger than the headline suggests. Three changes to know.

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<v Speaker 2>Copilot chat now lets you at mention the word Excel

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<v Speaker 2>and PowerPoint agents directly inside a single chat window, so

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<v Speaker 2>you can draft a proposal, drop it into a spreadsheet,

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<v Speaker 2>and turn it into a deck without ever changing apps.

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<v Speaker 2>Copilot cowork now supports local browser automation inside Microsoft Edge,

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<v Speaker 2>which means Copilot can log into your SaaS tools, your

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<v Speaker 2>booking system, your accounting portal, and actually click through workflows

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<v Speaker 2>on your behalf and event triggered tasks let you tell

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<v Speaker 2>Copilot when a specific client emails me or when someone

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<v Speaker 2>at mentions me in teams, draft the response and have

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<v Speaker 2>it waiting under the hood. Microsoft has swapped in the

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<v Speaker 2>newer Open AIGPT five point six Family and Anthropics, Claude

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<v Speaker 2>Sonnet five and Claude Fable five models, so reasoning quality

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<v Speaker 2>on the same subscription just went up without a price change.

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<v Speaker 2>If you were on Microsoft three sixty five Business Standard

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<v Speaker 2>or Business Premium with Copilot, those became permanent SKUs on

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<v Speaker 2>July first, at twenty three dollars fifty and thirty two

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<v Speaker 2>dollars a seat per month, respectively. You already have access.

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<v Speaker 2>Turn on cowork this week and pick one repetitive weekly

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<v Speaker 2>task to automate just one second. On the policy side,

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<v Speaker 2>the FTC's public comment window on its proposed policy statement

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<v Speaker 2>about AI accuracy closed on July thirty first. The short version,

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<v Speaker 2>the FTC is signaling that if an AI system's outputs

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<v Speaker 2>are quietly manipulated in ways a reasonable consumer would not expect,

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<v Speaker 2>that may be a deceptive practice under Section five of

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<v Speaker 2>the FTC Act. It also signals that the agency views

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<v Speaker 2>some state AI laws, including Colorado's, as potentially preempted. Two

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<v Speaker 2>SMB takeaways. One, If you use an AI chatbot on

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<v Speaker 2>your web site or in your customer service, you are

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<v Speaker 2>on the hook for what it tells your customers. Pricing availability,

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<v Speaker 2>refund policy, medical or financial claims. Build a review layer two.

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<v Speaker 2>The state versus federal fight over AI rules is heating up,

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<v Speaker 2>and the compliance picture in twenty twenty seven is going

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<v Speaker 2>to look different depending on where you operate. If you

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<v Speaker 2>sell into Colorado, California, Texas, or Illinois, keep an eye

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<v Speaker 2>on your state level obligations even while the federal picture shifts.

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<v Speaker 2>So three moves for this week. Sketch your top ten

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<v Speaker 2>AI shopping prompts before chat gpt ads reach your category.

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<v Speaker 2>Burn a few of those free Gemini videos on real content,

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<v Speaker 2>not test clips. And if you pay for Microsoft Cope,

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<v Speaker 2>turn on cowork and automate one recurring task. That's your brief.

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<v Speaker 1>That's it for this week's AI assembled the top AI.

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<v Speaker 2>News for small business.

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<v Speaker 1>If you found this valuable, share it with a fellow

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<v Speaker 1>business owner. And if you want to know whether AI

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<v Speaker 1>tools can find and recommend your business, get your free

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<v Speaker 1>AI website optimization report at freshmediaworks dot com. Slash aiready

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<v Speaker 1>until next week, Keep innovating and keep it real