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<v Speaker 1>Welcome to another episode of the Chicks on the Right podcast.

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<v Speaker 1>We're super excited today to have with us the founder

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<v Speaker 1>and CEO of Republican Read Wines, Paul Johnson, is with

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<v Speaker 1>us to talk about wines, tariffs, conversation, all of it.

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<v Speaker 1>Very happy that you're here with us.

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<v Speaker 2>Thank you for being with.

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<v Speaker 3>Us, Thank you for having me. It's a pleasure.

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<v Speaker 1>So tell our audience, give our audience sort of the

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<v Speaker 1>inside scoop, if you will, about the American wine industry

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<v Speaker 1>and what people might be say the most surprised to

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<v Speaker 1>learn about how wine is actually grown and bottled and

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<v Speaker 1>sold and all of that.

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<v Speaker 3>Yeah, I think a lot of people think that when

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<v Speaker 3>you think of a winery, you think of a vineyard

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<v Speaker 3>on a winery and they grow the grapes and they

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<v Speaker 3>make the wine and they sell to your doorstep. People

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<v Speaker 3>kind of have this notion of the wine industry. But really,

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<v Speaker 3>while there are some wineries like that it's pretty it

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<v Speaker 3>can also be very fragmented where people just focus on

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<v Speaker 3>growing other companies just focus on making wine, and others

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<v Speaker 3>will be focused on kind of marketing and selling brands

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<v Speaker 3>and something that people don't know. And there's been quite

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<v Speaker 3>a bit of press about this, at least within the

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<v Speaker 3>industry is big wineries especially kind of use this approach

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<v Speaker 3>where they can import up to twenty five percent of

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<v Speaker 3>a blend of a bottle from South America, Australia, Europe

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<v Speaker 3>and put it into a bottle that is labeled as

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<v Speaker 3>if it's made in America. And when you add up

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<v Speaker 3>all of that imported wine, it's roughly equal to the

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<v Speaker 3>shortage that you know, I come up from a farming background,

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<v Speaker 3>so I'm partial to the farming side of things, and

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<v Speaker 3>if you add up what is imported, it is roughly

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<v Speaker 3>equal to the shortage that the American farmers face. And

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<v Speaker 3>so farmers are left dropping fruit on the ground, and

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<v Speaker 3>yet a lot of the big wine companies are importing

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<v Speaker 3>wine and it's you know, you look at this going

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<v Speaker 3>this may be as a good case for tariffs to

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<v Speaker 3>support the American industry. Yeah, so it's something that I

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<v Speaker 3>think a lot of people don't realize and something I

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<v Speaker 3>like to talk about.

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<v Speaker 2>Yeah, that's what I was going to ask you about

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<v Speaker 2>the US wines that contain all the imported juice. And

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<v Speaker 2>then how do Americans know how they even navigate that?

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<v Speaker 2>How do they even know how to to choose like

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<v Speaker 2>American wine.

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<v Speaker 3>You know, yeah, it's like anything else, you really have

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<v Speaker 3>to look into the company that you're buying from. If

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<v Speaker 3>this is something you care about, then you know, take

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<v Speaker 3>a closer look at the company itself. And if it's

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<v Speaker 3>a multinational company or a very large winery, chances are

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<v Speaker 3>they're running at a level where they would consider bringing

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<v Speaker 3>in imports and they're looking very much at their bottom

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<v Speaker 3>line and margins, and you know they're more likely to

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<v Speaker 3>do that. Your smaller wineries, you know, they're less likely

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<v Speaker 3>to do that.

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<v Speaker 1>So you mentioned that you know that this could be

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<v Speaker 1>a good case for tariff so and you mentioned also

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<v Speaker 1>that you have a farming background. So what would a

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<v Speaker 1>pro American, pro farmer tariff policy look like Exactly, one

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<v Speaker 1>that would protect growers and wine makers like.

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<v Speaker 3>You, specifically to do with bulk wine imports. So, this

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<v Speaker 3>wine has moved around, you know, before it's put into bottle,

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<v Speaker 3>it's just sitting in large tanks. You could put it

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<v Speaker 3>into tankers, you can move it around the world. And

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<v Speaker 3>so that's how bulk wine has moved around and imported

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<v Speaker 3>into the country. And so I would support having tariffs

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<v Speaker 3>specifically on bulk wine coming in and not necessarily hurting

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<v Speaker 3>you know, the producers that you know, French wine and

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<v Speaker 3>Italian wine and Argentinian malbek and all these wines that

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<v Speaker 3>people love. There's a place for that, and I don't

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<v Speaker 3>oppose having free trade there. But when we're bringing in

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<v Speaker 3>bulk wine and then blending it into something that says

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<v Speaker 3>it's American made, that's where, especially when it hurts the

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<v Speaker 3>American farmer. That's right. Go wait, you know, I think

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<v Speaker 3>we can have a better policy here, and really it

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<v Speaker 3>would be kind of better labeling laws, especially to do

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<v Speaker 3>with imported fruit, and currently we have there are laws

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<v Speaker 3>at state at least seventy five percent of a blend

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<v Speaker 3>has to be made domestically in order to or from

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<v Speaker 3>an appollation. If it's made in Napa, at least seventy

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<v Speaker 3>five percent of it has to come from Napa. Similarly,

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<v Speaker 3>if you buy a bottle wine, this says California, seventy

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<v Speaker 3>five percent has to come from California. But if we

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<v Speaker 3>were to increase that or at least have a winery

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<v Speaker 3>call out, you know part of this is imported wine.

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<v Speaker 3>I think the consumer just knowing that would would really help.

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<v Speaker 2>Okay, So you. You are a wine guy, obviously, but

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<v Speaker 2>you're also a patriotic a patriotic wine guy, as evidenced

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<v Speaker 2>by your flag on the wall behind you and everything

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<v Speaker 2>that you do. But we had we had an AHA

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<v Speaker 2>moment when we started our company. Gosh, it was like

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<v Speaker 2>almost sixteen years ago now, over chips and salsa right

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<v Speaker 2>at a Mexican restaurant. When was your AHA moment to

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<v Speaker 2>start your small business? And how did that happen?

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<v Speaker 3>Oh man, I remember exactly where I was. I was

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<v Speaker 3>driving down the highway on my daily drive down to

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<v Speaker 3>the vineyard, and I remember having this moment and it

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<v Speaker 3>was born. It was actually born out of my father,

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<v Speaker 3>who I learned from him. He spent a lifetime in

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<v Speaker 3>the wine industry saying, whatever you do, Paul, never ever

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<v Speaker 3>start a winery. Don't do it. Please, if you take

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<v Speaker 3>any advice for me my entire life in this industry,

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<v Speaker 3>don't start a winery in defiance.

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<v Speaker 2>It's defiance, that's what it is.

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<v Speaker 3>It's part of my nature. But I actually took all

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<v Speaker 3>of his cautionary tales of why you don't do it,

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<v Speaker 3>and there's a lot of reasons. But if you go

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<v Speaker 3>into try and sell through grocery stores. You're competing with

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<v Speaker 3>Gallo and Constellation who own the shelf space, so you'll

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<v Speaker 3>never compete there, right, And if you try and stay

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<v Speaker 3>small and do a little tasting room and NAPA, then

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<v Speaker 3>you're one of hundreds of wineries competing for foot traffic,

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<v Speaker 3>and that is an uphill battle as well. What he

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<v Speaker 3>hadn't considered was kind of having a virtual winery that

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<v Speaker 3>lives online and it's focused around people and their passion

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<v Speaker 3>and it's it's something that's so that you could really

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<v Speaker 3>only do online because I mean, sure there's people locally passionate,

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<v Speaker 3>but that's a very small group of people. But once

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<v Speaker 3>you go, you know, out into the world and broadcast,

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<v Speaker 3>you can find really, you know, patriotic people who love

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<v Speaker 3>this country, who want to buy products that reflect their values. Yes,

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<v Speaker 3>And when I looked around because I was I was,

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<v Speaker 3>I wanted to start a winery. I wanted to do this,

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<v Speaker 3>and I thought, almost every winery you think of is

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<v Speaker 3>all about themselves. It's about the vineyard they come from,

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<v Speaker 3>the pedigree, the wine maker, you know, the person's name

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<v Speaker 3>who's on the bottle, and how great they are. It's

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<v Speaker 3>all about that. And I wanted to start something that

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<v Speaker 3>was about something that people were passionate about. And you know,

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<v Speaker 3>I'm very passionate about politics and conservative politics. People think

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<v Speaker 3>California is all blue, and if you were to actually

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<v Speaker 3>look at the state, like it is a huge agricultural

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<v Speaker 3>state and those communities are quite conservative.

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<v Speaker 2>You're so right, you are right about that.

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<v Speaker 1>Yeah. Well, and we've go ahead.

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<v Speaker 3>No, I've got a campaign I'm going to come out

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<v Speaker 3>with next year that is the heart of California bleeds

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<v Speaker 3>rad and it is yeah, and it is especially going

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<v Speaker 3>into the midterms, and I really want to have a

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<v Speaker 3>splash here in California and just bring attention to the

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<v Speaker 3>fact that we're not all a bunch of you know,

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<v Speaker 3>liberal wag chops. Yeah, And that was actually the reason

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<v Speaker 3>my initial reason for starting the Winery was because I

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<v Speaker 3>was so sick of the narrative of the media portraying

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<v Speaker 3>us as what I call heartless bigots. They're all a

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<v Speaker 3>bunch of heartless bigots, yeap. And my experience with conservatives

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<v Speaker 3>is just so different, like the biggest hearts you can imagine, yep.

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<v Speaker 3>Just we just don't want to rely on the government

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<v Speaker 3>to solve our problems. We'd rather band together and solve

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<v Speaker 3>things ourselves.

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<v Speaker 2>That's our community too.

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<v Speaker 3>We totally get.

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<v Speaker 1>Absolutely yeah, well and we've loved that. So much of

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<v Speaker 1>the messaging around your brand has been about how wine

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<v Speaker 1>is meant to inspire conversations, that you drink it when

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<v Speaker 1>you're in the company of loved ones or friends or

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<v Speaker 1>family or whatever and so and we get that because

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<v Speaker 1>so much. I mean, one of our most watched videos

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<v Speaker 1>ever was when we were drinking wine and having some

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<v Speaker 1>and enjoying it during a debate night or an election night,

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<v Speaker 1>during a live stream like this was, you know, a

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<v Speaker 1>couple of years ago. But that is when you think

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<v Speaker 1>about drinking and socializing with friends. It's all about conversations.

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<v Speaker 1>I'm curious to know if you've gotten feedback because that's

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<v Speaker 1>been part of your branding. Have you gotten any good

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<v Speaker 1>stories from people who have had that had your wine

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<v Speaker 1>on the table and it has started conversations and can

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<v Speaker 1>you tell us about those?

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<v Speaker 3>Oh? Man, I mean it's countless people, everything from I

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<v Speaker 3>give to this to my liberal aunt as kind of

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<v Speaker 3>as like as a little bit of a jab because

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<v Speaker 3>they're you know, and you know, and it's actually ends

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<v Speaker 3>up sparking a conversation where you actually make some headway

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<v Speaker 3>or you start to kind of understand each other a

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<v Speaker 3>little bit more. I hear it all the time. And

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<v Speaker 3>it's even within you know, conservatives, we have I have this,

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<v Speaker 3>you know, it's kind of a play on the wine,

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<v Speaker 3>but we call it shades of Red, where even within

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<v Speaker 3>our own party, there are certainly things that unite us,

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<v Speaker 3>you know, the big themes, right, but how we get there,

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<v Speaker 3>how we want to achieve those goals. There's a lot

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<v Speaker 3>of different opinions, and that's great. That's the whole point

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<v Speaker 3>of a democracy is having different opinions and the best

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<v Speaker 3>ones rise to the top. And the only way you

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<v Speaker 3>know what the best ones are is through discourse. This

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<v Speaker 3>through conversation is through sitting around with a glass of wine,

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<v Speaker 3>you know, not taking shots and you know, just sitting

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<v Speaker 3>around civilly with a glass of wine and some food

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<v Speaker 3>around the dinner table or the porch or wherever you

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<v Speaker 3>have and just talk and and be civil.

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<v Speaker 1>And you can't get mad at somebody who'd forgiven you

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<v Speaker 1>a gift, right like that, if you want a door opener, Like,

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<v Speaker 1>if you're gifting someone, how can they get mad? Right?

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<v Speaker 3>Yeah, We've had I've had people contact me saying, you know,

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<v Speaker 3>there was it was given to our liberal it was

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<v Speaker 3>given to them as a gift. They soaked the label off.

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<v Speaker 3>They were it was so offended to buy it. They

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<v Speaker 3>soaked the wine God and then poured the wine and

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<v Speaker 3>was like, it's actually really good wine. The wine.

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<v Speaker 1>Yeah, yeah, so.

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<v Speaker 3>Don't waste the wine. But even there, you know, it's

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<v Speaker 3>I've had so much fun with this project and so

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<v Speaker 3>many people. I mean, we work with conservative organizations. They

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<v Speaker 3>use it for fundraising, they use it their events. It's

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<v Speaker 3>just it's been a really fun project. And we have

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<v Speaker 3>a whole new phase of our of our company coming

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<v Speaker 3>up that exciting. A huge success over this last election,

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<v Speaker 3>and I've taken some of that success and reinvested it

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<v Speaker 3>into the business and we're really doubling down on creating

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<v Speaker 3>community and doing more things like live tastings and going

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<v Speaker 3>to be going around the country with events and doing

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<v Speaker 3>different things. So it's an exciting time for us.

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<v Speaker 1>That is awesome. Well, we've loved having a chance to

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<v Speaker 1>talk about your wine and your company to our audience,

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<v Speaker 1>and we've made sure that they know if they would

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<v Speaker 1>like to check it out, they can go to Republican

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<v Speaker 1>Red dot com and I know right now there's a

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<v Speaker 1>special offer for our audience where they can get the

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<v Speaker 1>Patriots Starter Pack, which is the four bottles of wine

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<v Speaker 1>right ten percent off and free shipping when they use

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<v Speaker 1>the code Chicks at Republican Read dot com, do you

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<v Speaker 1>have anything you'd like to share about what's included in

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<v Speaker 1>that Patriot Pack.

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<v Speaker 3>Yeah, it's it's kind of it's our best sellers. So

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<v Speaker 3>we've got our Chardonnay, pino noir cabernet in a sparkling wine.

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<v Speaker 3>So people think Republican Read you must be all red wine. No,

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<v Speaker 3>we have white wine too. We just figured we couldn't

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<v Speaker 3>call it Republican wine community. So we had a had

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<v Speaker 3>an internal joke and I knew it wasn't going to

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<v Speaker 3>work well, but it was going to the campaign was

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<v Speaker 3>going to be Taste the Privilege, and.

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<v Speaker 2>I love it.

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<v Speaker 3>Just you know, that's that edgy side of me that

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<v Speaker 3>wants to kind of poke the bear a little bit.

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<v Speaker 3>But I decided better better judgment, let's not do that.

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<v Speaker 3>And so everything is Republican Read. And but we have

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<v Speaker 3>a you know, Chardonay, a sparkling wine, which is it's

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<v Speaker 3>so delicious, and then pino and CAB and then we

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<v Speaker 3>have special addition labels, and we're constantly coming out with

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<v Speaker 3>new things because they're conversational pieces, and so we're every

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<v Speaker 3>you know, you join our wine club, every shipment you'll

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<v Speaker 3>get kind of a new set of conversation pieces. You know,

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<v Speaker 3>the consistent, great quality wine.

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<v Speaker 1>That's awesome. Well, it's been great to talk to you

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<v Speaker 1>more about the business, the brand, the wine itself. We

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<v Speaker 1>appreciate you being here.

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<v Speaker 3>Thank you so much. I really really appreciate it being

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<v Speaker 3>Thank you