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<v Speaker 1>Hey, this is Chris attacking your leadership on today's discussion

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<v Speaker 1>on employee engagement. I want to talk about a quote

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<v Speaker 1>that I heard on a podcast that I thought was

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<v Speaker 1>really profound. I've been thinking about it a lot for

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<v Speaker 1>the last few days and how it impacts how it

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<v Speaker 1>has impacted my own engagement in jobs that I've had

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<v Speaker 1>over the years, and how it will continue to impact

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<v Speaker 1>employee engagement across industries. The quote was, we intend to

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<v Speaker 1>measure what we care about, but end up caring about

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<v Speaker 1>what we can measure. And it was like this like

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<v Speaker 1>kind of like brain like you know, the meme of

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<v Speaker 1>the guy with the exploding head, you know that it

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<v Speaker 1>was one of those things when I when I heard it,

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<v Speaker 1>It's something that I think that on some level I've

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<v Speaker 1>thought about and I've always known, but I've never heard

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<v Speaker 1>it said so succinctly and accurately in this kind of

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<v Speaker 1>you know, this kind of back and forth or kind

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<v Speaker 1>of a mishmash of words that kind of puts itself

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<v Speaker 1>on its own head like that. And I think about

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<v Speaker 1>the times when I've been asked to do things in

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<v Speaker 1>my career that seem to fly in the face of

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<v Speaker 1>whatever the North star experience. Goals are of either the

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<v Speaker 1>organization or my team or or whatever it is. And

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<v Speaker 1>I'm asked to do things while being sold a bill

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<v Speaker 1>of goods that this is in spirit of that, And

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<v Speaker 1>in my mind, I'm thinking, not only is it not

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<v Speaker 1>in spirit of it, it goes it's exactly the opposite

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<v Speaker 1>of that. And if I think about those instances, it

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<v Speaker 1>comes down to trying to care about what is measurable,

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<v Speaker 1>because sometimes measuring what we care about is really hard

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<v Speaker 1>to do.

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<v Speaker 2>Yeah, I think it's on the surface it seems so easy,

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<v Speaker 2>but if you get to the core of what are

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<v Speaker 2>you actually talking about in measuring what you care about?

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<v Speaker 2>To your point, it requires a lot more nuance. It

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<v Speaker 2>requires a lot more kind of I would say intuition, uh, observation,

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<v Speaker 2>Like a lot of things to understand, like are we

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<v Speaker 2>are we doing what we say that we're doing? Are

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<v Speaker 2>we are we impacting the way that we say we

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<v Speaker 2>want to impact? And yes, like the ultimate measurement of

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<v Speaker 2>whether or not as an organization or as a company

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<v Speaker 2>you are down the right path is that people vote

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<v Speaker 2>with their dollars and they spend their money. So like

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<v Speaker 2>you can look at an outcome like revenue or growth

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<v Speaker 2>or whatever and say, okay, well, clearly we're doing something

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<v Speaker 2>right here because people are wanting to buy our products

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<v Speaker 2>or our services. But many times within that, there's an

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<v Speaker 2>impact that you want to have. There's a there's a

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<v Speaker 2>use case that's out, there's a lot of things that

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<v Speaker 2>matter to you. And especially as you've now had some

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<v Speaker 2>success from a from a from a sales standpoint or

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<v Speaker 2>dollar standpoint, you're now kind of tuning into how can

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<v Speaker 2>we refine what we do and how can we make

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<v Speaker 2>sure that what we want to add or adjust or

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<v Speaker 2>or build is going to be you know, taken the

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<v Speaker 2>right way or accepted in the right way. You're going

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<v Speaker 2>to have the You're going to have a lot more

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<v Speaker 2>higher level to focus on, you know, some of the

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<v Speaker 2>ways in which you want to measure things that you

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<v Speaker 2>care about. And I think that it's something that, again,

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<v Speaker 2>on the surface, it seems simple, but it's very very deep,

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<v Speaker 2>and it's very hard in many cases to be able

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<v Speaker 2>to actually with only data, be able to figure out

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<v Speaker 2>whether or not what you're trying to do is having

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<v Speaker 2>the impact you want to have.

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<v Speaker 1>Right right, So I remember a YouTube clip that I saw, Oh,

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<v Speaker 1>probably it could be ten or fifteen years ago. Now,

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<v Speaker 1>it was a YouTube clip that showed a police officer

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<v Speaker 1>telling these two young kids that they couldn't have their

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<v Speaker 1>lemonade stand on the corner and actually taking it down

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<v Speaker 1>with them and issuing a fine to the parents for

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<v Speaker 1>having the lemonade stand there to begin with. And and technically,

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<v Speaker 1>is there a law in the on the books for

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<v Speaker 1>wherever that location is that says that you can't sell

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<v Speaker 1>food without a license to sell food or whatever like?

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<v Speaker 1>There's there are things in place to make sure that

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<v Speaker 1>the public is safe and healthy and that you can

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<v Speaker 1>you know that you're audited with for the Health inspector

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<v Speaker 1>all those things. Yeah, of course there is. But but

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<v Speaker 1>I'm I promise you the person who who implemented those laws,

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<v Speaker 1>they weren't thinking we want cops to go stop nine

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<v Speaker 1>year olds from selling lemonade on the corner, right, That's

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<v Speaker 1>not what they were thinking. But that's what ends up happening.

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<v Speaker 1>And so this to me, this is a really similar

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<v Speaker 1>thing here. So the the we intend to measure what

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<v Speaker 1>we care about that is the strategy, that's the strategy

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<v Speaker 1>put in place by someone or a group of people somewhere.

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<v Speaker 1>The strategy is what we care about is the safety

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<v Speaker 1>and health of our public to make sure they're not

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<v Speaker 1>getting food poisoning or illness with they go out to

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<v Speaker 1>eat somewhere. That's what we care about. That's a that's

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<v Speaker 1>a noble goal. What we measure is the amount of

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<v Speaker 1>businesses that are operating without a license, right, and that's

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<v Speaker 1>what's measurable. So that so we end up caring about

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<v Speaker 1>that instead, and then you have nine year olds being

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<v Speaker 1>fined for selling lemonade. This is the same thing. There

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<v Speaker 1>are a lot of organizations out there who put out

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<v Speaker 1>a good strategy on its surface, this is what we

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<v Speaker 1>care about, go at it, you know, make this happen.

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<v Speaker 1>And then you have individual leaders who either a have

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<v Speaker 1>a really difficult time interpreting that into something that is measurable,

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<v Speaker 1>or b they are they go the expedient route, or

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<v Speaker 1>they're they're they're they're lazy, and they don't want to

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<v Speaker 1>put the effort into actually measuring the things that are

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<v Speaker 1>cared about because it takes time and effort and and

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<v Speaker 1>watching your people, you know, visually, and supposed to just

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<v Speaker 1>looking at an Excel spreadsheet. Like all these things happen

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<v Speaker 1>in the middle that change it from a being able

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<v Speaker 1>to measure what you care about to caring about what

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<v Speaker 1>you measure, And there are things that as a leader,

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<v Speaker 1>when you do this, it really hinders employee engagement because

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<v Speaker 1>your employees see through it. They see what's going on,

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<v Speaker 1>even if you don't in the moment or you think

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<v Speaker 1>that they don't. So what I want to go through

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<v Speaker 1>is some things that you can do as a leader

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<v Speaker 1>to make sure this is less likely to happen, and

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<v Speaker 1>that the things that you're doing are in spirit of

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<v Speaker 1>whatever that broader strategy is where you're actually measuring what

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<v Speaker 1>you care about. But first, let's get up for one

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<v Speaker 1>of our sponsors. All right, If you're a leader of

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<v Speaker 1>people and you're trying to lower the likelihood of you know,

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<v Speaker 1>inadvertently switching from measuring what you care about to caring

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<v Speaker 1>about what you can measure, then the first thing is

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<v Speaker 1>is to make sure that you fully understand what the

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<v Speaker 1>strategy is and the ways that it should be measured.

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<v Speaker 1>The person who's telling you the strategy, whoever your boss

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<v Speaker 1>or your boss's boss is, whoever implemented that strategy. There

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<v Speaker 1>are ways that they believe this can be measured. Find

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<v Speaker 1>out what those are. Find out what they believe those

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<v Speaker 1>ways are of measuring it, it is very very likely

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<v Speaker 1>those ways of measuring it are accurate. They are ways

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<v Speaker 1>of figuring out of measuring what you care about how

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<v Speaker 1>it gets interpreted is where it can become the expedient

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<v Speaker 1>or easy way out, where you can just look at

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<v Speaker 1>a scorecard somewhere and caring about what you can measure.

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<v Speaker 1>So find out from the source what the correct ways

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<v Speaker 1>are of measuring whether or not you're being good at

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<v Speaker 1>the thing that is being presented to you or the

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<v Speaker 1>strategy that is being presented to you. If no one

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<v Speaker 1>is able to offer that to you, then it might

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<v Speaker 1>not be a well thought out strategy. But if it

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<v Speaker 1>is a well thought out strategy, there will be ways

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<v Speaker 1>that they will say and the ways that they will

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<v Speaker 1>tell you will likely be ways that require more effort

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<v Speaker 1>and more work than just opening up an email and

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<v Speaker 1>looking at an Excel spreadsheet to see what the numbers

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<v Speaker 1>look like. The numbers are great for validating, but they're

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<v Speaker 1>not you have to be careful on the causal relationship

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<v Speaker 1>between one and the other, because they're not great at

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<v Speaker 1>looking at an individual's performance on a very short period

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<v Speaker 1>of time. And so if you're looking at making your

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<v Speaker 1>employees better at doing something. A scorecard is the worst

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<v Speaker 1>way that you can do to go about doing that

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<v Speaker 1>on a short period of time. Actually watching them do

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<v Speaker 1>their job might be the only way to get this done,

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<v Speaker 1>and that it takes more time and more effort and

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<v Speaker 1>it's more difficult, but it's necessary if you sign up

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<v Speaker 1>to be their leader.

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<v Speaker 2>Yeah, I think it's it's important because I think that

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<v Speaker 2>there's always there's always a measurement of how people get

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<v Speaker 2>work done. And it's very easy sometimes from a scale

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<v Speaker 2>standpoint to look at and say, okay, well, here's how

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<v Speaker 2>we measure efficiency, here's how we measure productivity, here's how

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<v Speaker 2>we measure whatever we're measuring. And we have an average.

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<v Speaker 2>So if we just we don't tell anybody about it,

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<v Speaker 2>we just measure it. Here's the average. Now we can say, well,

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<v Speaker 2>who's above the average, who's below the average. We can

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<v Speaker 2>make all these assumptions that then we have these top performers,

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<v Speaker 2>we have these low performers. What ends up happening is

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<v Speaker 2>that as you check in on the nuance, you start

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<v Speaker 2>to realize that maybe some of the top performers aren't

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<v Speaker 2>doing it the way that you want them. To do it,

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<v Speaker 2>maybe they found ways to appear more productive or more efficient,

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<v Speaker 2>or yes, they're getting the work done, but it's not

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<v Speaker 2>the quality that you want. And then on the flip side,

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<v Speaker 2>you've got those that maybe show that they're less productive

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<v Speaker 2>or less efficient, but they're actually getting a quality of

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<v Speaker 2>work done at a much higher rate. There's more satisfaction

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<v Speaker 2>from what they deliver, Like there's a lot of nuance

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<v Speaker 2>in the space. So it's both, like they will always say,

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<v Speaker 2>like it's the art and the science of utilizing both.

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<v Speaker 2>But to your point, where a lot of leaders fall

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<v Speaker 2>into this trap is when it becomes about you're caring.

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<v Speaker 2>You're caring for what you measure way too much, Like

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<v Speaker 2>it's becoming about the measurement and not about the behaviors,

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<v Speaker 2>the observations, the approach, like all these types of things,

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<v Speaker 2>Like you're not spending time understanding how they are getting

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<v Speaker 2>the measurement. You're just simply looking at the measurement and

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<v Speaker 2>then saying like up as good, down as bad, or

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<v Speaker 2>vice versa. And so long as we're moving in that direction,

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<v Speaker 2>I'm fine, and I'm going to assume that these things

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<v Speaker 2>are getting better versus actually spending the time to make

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<v Speaker 2>sure that I am you know that I am measuring

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<v Speaker 2>what I measuring, like what I care about, which is like,

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<v Speaker 2>are my people getting better? Do they understand the larger vision?

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<v Speaker 2>Are there?

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<v Speaker 1>Are they?

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<v Speaker 2>Are they creating and being productive in ways that have longevity,

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<v Speaker 2>not to your point, like you know, kind of like

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<v Speaker 2>the in the short term. Are they Are they understanding

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<v Speaker 2>of the importance of this work And even if it's harder,

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<v Speaker 2>they're they're taking the route that they know is the

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<v Speaker 2>right route to take to get the work done at

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<v Speaker 2>the level that we want to get it done. So

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<v Speaker 2>it requires a lot more time and effort and intention

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<v Speaker 2>to validate that. In fact, what you care about is

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<v Speaker 2>being cared for. And then the measurement aspect is a

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<v Speaker 2>piece of this, and it's a help it's a helpful

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<v Speaker 2>piece of this, but it's not the only piece of this.

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<v Speaker 1>Yeah, I like that a lot. I think you said

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<v Speaker 1>something at the beginning there that you said very quickly,

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<v Speaker 1>but I I want to really stress this because I

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<v Speaker 1>think it is I think it happens far too often,

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<v Speaker 1>and it happens in a lot of places. This idea

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<v Speaker 1>that that you if you if you attempt to validate

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<v Speaker 1>the scorecard or whatever it is. By watching the behavior,

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<v Speaker 1>by looking at what the employees are actually doing, then

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<v Speaker 1>you might see that some of your top performers aren't

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<v Speaker 1>doing it in the way that they should be doing it.

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<v Speaker 1>They found a way to either gain the system or

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<v Speaker 1>to you know, to have the numbers look good on

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<v Speaker 1>paper right now. But it's at the expense of whatever

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<v Speaker 1>the client or customer experience is in the long term

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<v Speaker 1>that you'll you'll find that happening. And I think in

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<v Speaker 1>a lot of a lot of companies, the the the

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<v Speaker 1>leadership doesn't they intentionally avoid validating those things because because

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<v Speaker 1>they almost subconsciously are afraid of what they're going to find.

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<v Speaker 1>They don't want to validate the behaviors of the top

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<v Speaker 1>performers only to find out that the top performers aren't

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<v Speaker 1>doing it correctly, because then they have to do something

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<v Speaker 1>about it. Otherwise they are complicit in it. They need

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<v Speaker 1>they'll they kind of it's a different thing now then

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<v Speaker 1>versus just hey, this is a person's doing great, and

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<v Speaker 1>I have plausible deniability. But if you don't do this,

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<v Speaker 1>then it could go no other way that the employees

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<v Speaker 1>that are looking at these results of the person that's

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<v Speaker 1>being hoisted up on the pedestal and saying look at

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<v Speaker 1>this person, look how great they are, or these people,

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<v Speaker 1>this is the benchmark, this is the goal to hit,

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<v Speaker 1>this is the expectation, this is what's possible. Those kind

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<v Speaker 1>of things. The people who are being expected to rise

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<v Speaker 1>to that level, if they are committed to doing it

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<v Speaker 1>in the right way, then they won't be able to

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<v Speaker 1>hit it because they won't compromise their own values or

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<v Speaker 1>whatever it is in order to get there, and they

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<v Speaker 1>will either burn out and leave thinking this is not

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<v Speaker 1>the right job for them, or they will eventually fall

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<v Speaker 1>the same way and they will compromise their values and

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<v Speaker 1>do things the wrong way to get to that number,

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<v Speaker 1>because that's what the expectation is, and they don't want

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<v Speaker 1>to lose their job or or be performance managed because

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<v Speaker 1>of it. And so I think a lot of leaders

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<v Speaker 1>will they don't want to know. They want to put

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<v Speaker 1>their head in the sand, and they accept the great

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<v Speaker 1>numbers and they go, yay, this is amazing. But the

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<v Speaker 1>quicker that you can do it, and the more often

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<v Speaker 1>you can validate the behaviors, the more likely you are

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<v Speaker 1>to have a good representation or a good picture of

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<v Speaker 1>what is possible. What does good look like? Because the

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<v Speaker 1>people who are doing the behaviors the best consistently, whatever

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<v Speaker 1>their results are, are likely what is possible. The person

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<v Speaker 1>who's at the top, they might be doing everything great

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<v Speaker 1>and that's fine, but they might not be, and so

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<v Speaker 1>figure that out so that you are not holding your

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<v Speaker 1>people to a standard that starts with the result you're

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<v Speaker 1>looking for and works backward, but rather it starts with

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<v Speaker 1>the behavi you're looking for and uses the result to

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<v Speaker 1>validate it. Thank you all for joining us in this episode.

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<v Speaker 1>Join us again next Thursday and we'll continue talk about

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<v Speaker 1>employe engagement. You have a great day.
