WEBVTT 1 00:00:01.000 --> 00:00:13.960 I think we're just gonna start right. Yeah, I think 2 00:00:14.000 --> 00:00:16.120 we're ready to start. Uh. 3 00:00:16.559 --> 00:00:20.399 You know, the band got lost backstage and we did 4 00:00:20.440 --> 00:00:21.800 fend off the group bees. 5 00:00:21.920 --> 00:00:25.160 But we are here. This is if. 6 00:00:24.800 --> 00:00:28.920 You're checking your scorecard monetizing Connected TV, and I just 7 00:00:28.920 --> 00:00:32.159 want to welcome everyone back to TVOT NYC, first time 8 00:00:32.159 --> 00:00:32.840 in five years. 9 00:00:32.920 --> 00:00:35.200 Yeah, give it up for yourselves. 10 00:00:36.880 --> 00:00:42.079 Yes, and it is World Television Day. And what better 11 00:00:42.119 --> 00:00:45.840 way to celebrate World Television Day than to gather in 12 00:00:45.920 --> 00:00:49.719 the heart of Times Square, New York City with hundreds of. 13 00:00:49.679 --> 00:00:54.240 Television innovators like yourselves. Give it up for yourselves. It's 14 00:00:54.359 --> 00:00:57.079 also quick segue into who I am. 15 00:00:57.560 --> 00:01:00.840 It is the twenty second anniversary of the founding of 16 00:01:00.920 --> 00:01:02.320 Chrispath Tech Media, LLC. 17 00:01:02.759 --> 00:01:03.679 Yes, give it up you. 18 00:01:03.679 --> 00:01:07.480 Can, and that was founded by me, Chris Path. I'm 19 00:01:07.480 --> 00:01:10.519 your moderator for this session. You all have a scorecard, 20 00:01:10.599 --> 00:01:12.239 so you know who these great people are. 21 00:01:12.480 --> 00:01:13.840 So we're going to dive right in. 22 00:01:15.000 --> 00:01:18.280 You know, this is a broad topic and when we 23 00:01:18.439 --> 00:01:20.200 last were here in New York five years ago, the 24 00:01:20.239 --> 00:01:21.519 streaming wars had just started. 25 00:01:21.719 --> 00:01:23.959 But Connected TV just keeps. 26 00:01:23.760 --> 00:01:27.120 Growing and growing as chords keep being cut in Shred 27 00:01:27.920 --> 00:01:31.280 group m earlier said that connected TV advertising will increase 28 00:01:31.319 --> 00:01:34.840 thirteen point eight percent this year. But where are we 29 00:01:34.879 --> 00:01:37.519 seeing the growth in this space and what is changing it. 30 00:01:37.640 --> 00:01:40.640 I'm going to start with you, Fred Godfrey on this one, 31 00:01:41.040 --> 00:01:43.519 since you are doing some innovative things in advertising, and 32 00:01:43.560 --> 00:01:46.719 everyone else will jump in. What have you seen in 33 00:01:46.719 --> 00:01:49.840 this year that's pointed to growth and advertising and CTV? 34 00:01:50.680 --> 00:01:54.359 I think the thing that we've seen the most this year, 35 00:01:54.480 --> 00:01:59.439 more than any previous years, is a far greater commitment 36 00:01:59.560 --> 00:02:02.439 to putting budgets into things that are a bit more experimental, 37 00:02:03.480 --> 00:02:07.799 because whilst you know, there's a greater understanding that it's 38 00:02:07.920 --> 00:02:10.599 very hard to get someone's attention on TV, at the 39 00:02:10.639 --> 00:02:13.120 same time as that, there's also a greater need by 40 00:02:13.280 --> 00:02:16.479 agencies in their brands for that to be something that 41 00:02:16.560 --> 00:02:20.199 comes out of that budget, not just awareness or not 42 00:02:20.280 --> 00:02:22.560 just for equal They actually want to make money from 43 00:02:22.560 --> 00:02:25.199 the money that they're spending, and both of those are 44 00:02:25.240 --> 00:02:28.680 between them driving I think the greatest the greatest changes 45 00:02:28.759 --> 00:02:29.319 right now. 46 00:02:29.400 --> 00:02:32.560 Right and you know, I think that it can't be 47 00:02:32.759 --> 00:02:36.439 understated or overstated, depending on which way you you you 48 00:02:36.520 --> 00:02:39.520 flop in terms of what fast is doing that CTV 49 00:02:39.680 --> 00:02:42.240 and Uh, Fubo has had a very exciting year and 50 00:02:42.319 --> 00:02:46.400 Jennifer Monson, Uh, you guys have been all over Fast 51 00:02:46.400 --> 00:02:48.680 for the last couple of years. What what what has 52 00:02:48.879 --> 00:02:53.800 shifted in terms of uh of your strategy with Fast 53 00:02:53.800 --> 00:02:57.719 and how does that play into where where this CTV 54 00:02:57.840 --> 00:02:58.800 monetization is going. 55 00:02:59.520 --> 00:03:05.280 Yeah, well, well Fast is becoming quickly outpacing just traditional TV. 56 00:03:05.639 --> 00:03:08.199 You know, two thirds of US Americans are. 57 00:03:08.080 --> 00:03:12.039 Watching Fast weekly, so it's an exploding category for us, 58 00:03:12.080 --> 00:03:14.599 and Fubo has really been leaned in on Fast for 59 00:03:14.639 --> 00:03:17.960 a very long time. We've had Fubo Sports Networks where 60 00:03:18.000 --> 00:03:22.039 we have exclusive sports rights for a lot of variety 61 00:03:22.039 --> 00:03:26.439 of sports like quefa and bare knuckle fighting, so we've 62 00:03:26.479 --> 00:03:29.680 really we're the only streamer virtual streamer out there to 63 00:03:29.719 --> 00:03:31.479 have those exclusive sports rights. 64 00:03:31.639 --> 00:03:33.039 And we've seen huge growth. 65 00:03:33.080 --> 00:03:36.560 We just launched man Cave Movies, which is exactly what 66 00:03:36.599 --> 00:03:37.039 you think. 67 00:03:36.919 --> 00:03:41.039 It would be, Xoxo, which is rom coms, and. 68 00:03:41.000 --> 00:03:42.800 Then we're going to have a Fast channel dedicated to 69 00:03:42.840 --> 00:03:46.199 holiday programming this year. So it's because of this we're 70 00:03:46.199 --> 00:03:49.520 seeing double digit growth and Fast usage on platform and 71 00:03:49.639 --> 00:03:51.639 has really opened up a lot of opportunities for our 72 00:03:51.680 --> 00:03:54.240 advertisers to tap into a really engaged. 73 00:03:54.360 --> 00:03:56.960 Which is really huge because of course one piece of 74 00:03:57.080 --> 00:03:59.479 big news, and there's big news in the CTV space 75 00:03:59.599 --> 00:04:03.400 every day. But of course the unbundling, shall we say, 76 00:04:03.400 --> 00:04:07.639 of NBC the spin co really points to where CTV 77 00:04:07.800 --> 00:04:10.879 has even greater opportunities. And what I think is really 78 00:04:10.919 --> 00:04:14.039 cool is that Mark Lee on the end with LG 79 00:04:14.719 --> 00:04:17.920 does a lot in Fast as well. And you're all 80 00:04:17.959 --> 00:04:20.759 over the place, so you have a lot of data. 81 00:04:20.959 --> 00:04:24.040 Yes, we are global and you and it. 82 00:04:24.160 --> 00:04:26.680 Just came back from Soul I believe too. Yeah, maybe 83 00:04:26.720 --> 00:04:28.800 a little jet lag, so wake me up later today. 84 00:04:28.879 --> 00:04:30.879 Yeah no no, but I will prompt you as I'm 85 00:04:30.879 --> 00:04:36.240 prompting you now on Fast because LG Channels is growing 86 00:04:36.519 --> 00:04:40.639 very fast as well, and talk about how that's really 87 00:04:40.680 --> 00:04:42.560 aiding your overall strategy. 88 00:04:42.839 --> 00:04:43.519 Yeah, definitely. 89 00:04:43.639 --> 00:04:45.959 Like for those that don't know, LG Channels is the 90 00:04:46.040 --> 00:04:49.079 name for our Fast service. It's a natively integrated service 91 00:04:49.120 --> 00:04:51.720 where we have it in the guide, in the Electronic 92 00:04:51.759 --> 00:04:53.959 program Guide and also we have an app to promote 93 00:04:53.959 --> 00:04:57.160 these and some of the partners here are supporting us 94 00:04:57.199 --> 00:05:00.680 in terms of that engagement with the users. But you know, 95 00:05:00.879 --> 00:05:03.839 it's been a huge success in terms of driving CTVA 96 00:05:04.120 --> 00:05:07.720 advertising monetization on our platform and our and our subsidiary 97 00:05:07.800 --> 00:05:10.040 lg AD Solutions is just killing it in terms of 98 00:05:10.519 --> 00:05:14.000 getting the right exposure there. But in terms of Algae channels, 99 00:05:14.000 --> 00:05:18.360 where since lg is a global, a global company, we're 100 00:05:18.360 --> 00:05:21.800 in one hundred eighty countries with our with our operating system. 101 00:05:22.079 --> 00:05:24.160 But when it comes to Algae channels, we've launched in 102 00:05:24.199 --> 00:05:27.759 twenty nine countries and we launched a total of over 103 00:05:28.279 --> 00:05:33.000 thirty eight hundred channels in Fast, so the exposure is 104 00:05:33.000 --> 00:05:35.240 not just limited to these. You said thirty eight hundred, right, 105 00:05:35.279 --> 00:05:37.240 thirty eight hundred total channels launched. 106 00:05:37.519 --> 00:05:39.759 If we watch every one of them, what do we win? 107 00:05:40.560 --> 00:05:43.519 Everything's w Is there an Easter Egg on the three thousand, 108 00:05:43.600 --> 00:05:46.079 seven hundred and ninety ninth one that's really important. 109 00:05:46.160 --> 00:05:48.519 I'm sure LGAD Solutions can give you a free team. 110 00:05:48.600 --> 00:05:48.800 You know. 111 00:05:49.040 --> 00:05:51.319 I love your answer to that, Fred, What what's your 112 00:05:51.720 --> 00:05:53.079 take on where fast is going? 113 00:05:53.639 --> 00:05:53.839 Well? 114 00:05:53.879 --> 00:05:56.279 I have about thirty nine hundred and one takes on it, 115 00:05:56.360 --> 00:05:58.279 but I just wanted to say I just realized that 116 00:05:58.399 --> 00:05:59.920 I really completely win. 117 00:06:00.120 --> 00:06:00.839 You asked me first. 118 00:06:01.000 --> 00:06:03.759 I was looking at answering from the completely wrong end 119 00:06:03.759 --> 00:06:06.839 of the question. By the way, you. 120 00:06:06.759 --> 00:06:09.639 Instead of flipping yeah and I really you can flip over. 121 00:06:09.959 --> 00:06:12.519 But to answer the question, I think the way you 122 00:06:12.600 --> 00:06:14.879 actually hoped for me too, like how was why is 123 00:06:14.920 --> 00:06:16.040 it growing in the world. 124 00:06:16.439 --> 00:06:18.480 It's actually because of people. 125 00:06:18.439 --> 00:06:21.120 Like like Mark and like Roku and these other folks 126 00:06:21.360 --> 00:06:23.920 who especially where you now turn the TV on and 127 00:06:23.920 --> 00:06:28.279 it's there. We've gone through this hump of one smart 128 00:06:28.279 --> 00:06:32.079 TV manufacturers honestly shitting the bed and not caring any 129 00:06:32.160 --> 00:06:36.040 old days about it, right, and to them massively caring 130 00:06:36.480 --> 00:06:39.800 and then going through and having a billion channels and 131 00:06:39.800 --> 00:06:45.279 opportunities and not thinking it through to now unbelievably slick experiences. 132 00:06:45.600 --> 00:06:48.399 The people are that are that are reminiscent right the 133 00:06:48.439 --> 00:06:52.480 old cable days, but are quick and are well supported 134 00:06:52.639 --> 00:06:53.959 and with really. 135 00:06:53.240 --> 00:06:56.399 Good this This is something that that I'll get to 136 00:06:56.480 --> 00:06:59.040 a little later in our conversation with respect to where 137 00:06:59.720 --> 00:07:03.319 uh Ai plays a role in fast and whatever. 138 00:07:03.000 --> 00:07:04.680 We call it a few years from now. 139 00:07:04.920 --> 00:07:07.040 But you know, we're we're very lucky to have two 140 00:07:07.079 --> 00:07:10.120 people in the glass side of the business here uh 141 00:07:10.160 --> 00:07:15.240 and Dallas Lawrence and of course Mark Lee. But Dallas you. 142 00:07:15.240 --> 00:07:18.639 You have this unique position with Telly. It's the first 143 00:07:18.879 --> 00:07:23.920 dual screen TV, and when we think of CTV, we 144 00:07:24.000 --> 00:07:26.279 might expect that there's innovation on the glass. 145 00:07:26.279 --> 00:07:30.160 But talk about what this this quarter means to you 146 00:07:30.240 --> 00:07:32.319 this year, but also Black Friday. 147 00:07:32.680 --> 00:07:35.000 But I think one of the big challenges is there 148 00:07:35.040 --> 00:07:37.839 actually hasn't been much innovation in televisions. We call them 149 00:07:37.879 --> 00:07:40.199 smart TVs, but it's probably the dumbest device. 150 00:07:39.959 --> 00:07:40.439 In your house. 151 00:07:41.480 --> 00:07:44.720 LG probably sells refrigerator smarter than most everyone's TV in 152 00:07:44.720 --> 00:07:47.600 the house right now. They sell refrigerator that actually knows 153 00:07:47.680 --> 00:07:49.720 what you purchased, when you're out of it and when 154 00:07:49.759 --> 00:07:52.600 your restock it, and will recommend when you get more. 155 00:07:52.720 --> 00:07:55.360 Your TV should do that. Your TV should be that level. 156 00:07:55.439 --> 00:07:58.079 It will even recommend the mayonnaise based on probably. 157 00:07:59.000 --> 00:08:00.959 So that's been the real child. So that's what we've seen. 158 00:08:01.000 --> 00:08:04.040 I think a stagnation and dollars moving into TV. What's 159 00:08:04.120 --> 00:08:05.959 changing now as you're seeing a rebirth of some of 160 00:08:06.000 --> 00:08:08.480 the smartest technology coming to the television. So I look 161 00:08:08.519 --> 00:08:10.839 at this question from a different angle. It's not just 162 00:08:10.879 --> 00:08:13.199 that more money is being spent, as in more ads 163 00:08:13.199 --> 00:08:15.639 are being purchased. The ads are actually getting more expensive 164 00:08:16.160 --> 00:08:19.000 because they're smarter their performance. You're moving from a brand 165 00:08:19.000 --> 00:08:21.360 awareness funnel to a funnel where you can actually drive 166 00:08:21.439 --> 00:08:24.040 real performance outcomes. And when you do that, you start 167 00:08:24.079 --> 00:08:26.319 to also start seeing search and social budgets move over 168 00:08:26.360 --> 00:08:26.800 into TV. 169 00:08:27.199 --> 00:08:28.519 That's certainly what we're seeing at Telly. 170 00:08:28.959 --> 00:08:31.319 We're pretty excited about the performance aspects of being able 171 00:08:31.360 --> 00:08:33.159 to move a lot of the features and functionality that 172 00:08:33.200 --> 00:08:35.919 you would do on your phone right onto the television. 173 00:08:36.120 --> 00:08:41.000 Yeah, so that's again, you know, we have devices, these 174 00:08:41.080 --> 00:08:44.080 wonderful devices. Now we're fifteen or sixteen years in that 175 00:08:44.200 --> 00:08:47.960 speak IP and no disrespect to what's happening on the 176 00:08:48.039 --> 00:08:53.360 MVPD side, but you know, Mark, you have some amazing 177 00:08:53.519 --> 00:08:56.679 things that you're doing. Even talk about some of your 178 00:08:56.919 --> 00:08:59.480 suitcase TVs and some of these other things, so people 179 00:08:59.559 --> 00:09:01.960 understand and what we talk about in terms of the 180 00:09:02.000 --> 00:09:05.240 monetization of CTV because you're you're you're driving this from 181 00:09:05.039 --> 00:09:06.679 the hardware side as well. 182 00:09:06.679 --> 00:09:11.120 I've seen the suitcase TV. It is cool. 183 00:09:11.320 --> 00:09:13.559 Go ahead, Mark, No, I mean, I think these are 184 00:09:13.799 --> 00:09:16.360 some of the transitions that are happening within the industry 185 00:09:16.919 --> 00:09:18.879 for LG. I'm not sure if you heard like we're 186 00:09:18.879 --> 00:09:21.279 trying to transition as a company not only to make 187 00:09:21.320 --> 00:09:24.200 the best hardware, but to come up with smart life solutions. 188 00:09:24.200 --> 00:09:26.960 We actually say that that's the new direction that we're going. 189 00:09:27.200 --> 00:09:29.240 And what you're seeing on the TV side is that 190 00:09:29.320 --> 00:09:31.960 we're not just limited to the living room. You know, 191 00:09:31.960 --> 00:09:35.919 we're launching these there's these new categories of lifestyle TVs, 192 00:09:35.960 --> 00:09:39.159 Like we have one that's a gaming TV that if 193 00:09:39.200 --> 00:09:41.879 you want to gain more immersive gaming experience, it bends. 194 00:09:42.320 --> 00:09:45.720 If you want to watch entertainment content, it just goes flat. 195 00:09:46.000 --> 00:09:49.720 We also have a suitcase TV called Standby Medigo where 196 00:09:49.879 --> 00:09:51.879 it's battery operated and you can just bring it to 197 00:09:51.919 --> 00:09:54.559 the tailgate and you can watch the TV. These are 198 00:09:54.600 --> 00:09:57.960 opening up new experiences. These are getting very a lot 199 00:09:58.000 --> 00:10:01.279 of engagement, and so this should open up you opportunities 200 00:10:01.279 --> 00:10:04.639 for monetization for all partners, whether it's content or advertising. 201 00:10:04.759 --> 00:10:08.000 Right, And I want to talk about something that I 202 00:10:08.039 --> 00:10:12.639 think is uniquely positioned for CTV, particularly in at the 203 00:10:12.720 --> 00:10:16.320 end of twenty twenty four, and that's shopping and particularly 204 00:10:16.399 --> 00:10:19.120 live shopping. And we happen to have the godfather of 205 00:10:21.240 --> 00:10:23.960 how have you been described the godfather of video shopping? 206 00:10:24.080 --> 00:10:27.919 David Apostolico, it's eight days before Black Friday. What is 207 00:10:27.919 --> 00:10:30.759 the future for live shopping in the CTV space? And 208 00:10:31.360 --> 00:10:34.039 will Trouty Trump be the big winner this Christmas? 209 00:10:34.240 --> 00:10:37.360 So go I will predict we will be the big winner. 210 00:10:37.360 --> 00:10:40.840 But our Black Fridays starts Saturday, Black Friday before Black 211 00:10:40.840 --> 00:10:45.279 Friday goes through Cyber Monday, so two days from okay. 212 00:10:45.440 --> 00:10:48.000 And we have a unique value proposition. When you think 213 00:10:48.000 --> 00:10:51.000 of mouths, you know connected TVs, I mean we play 214 00:10:51.039 --> 00:10:53.399 in every single space in connected TVs. We have our 215 00:10:53.440 --> 00:10:57.120 live channels, which are flagship channels, and they're available and 216 00:10:57.200 --> 00:11:03.039 fast on MVPDs fast models or we have ad based models. 217 00:11:03.080 --> 00:11:06.080 We have revshare models, we have models that we can 218 00:11:06.159 --> 00:11:10.120 constantly monetize our content. And you think about a Black 219 00:11:10.200 --> 00:11:12.919 Friday sale that's coming through where we have revshare models 220 00:11:13.000 --> 00:11:16.799 and Fubo and LG boat carry our fast channels and 221 00:11:16.840 --> 00:11:20.639 our regular channels. We have a streaming service that's available 222 00:11:20.639 --> 00:11:21.600 connected TV. 223 00:11:23.360 --> 00:11:27.440 And I think where we can really be instructive for 224 00:11:27.519 --> 00:11:28.720 the industry. 225 00:11:28.279 --> 00:11:31.399 As a whole is we've kind of always been agnostic 226 00:11:31.440 --> 00:11:34.000 how people transact and we don't care what platform they 227 00:11:34.039 --> 00:11:39.600 transact on. We actually had on platform transactional capability twenty 228 00:11:39.639 --> 00:11:42.360 plus years ago in the MVPD space where people that 229 00:11:42.559 --> 00:11:45.440 use their remote through old Ebith technology and able to 230 00:11:45.480 --> 00:11:49.679 do that as things evolve. You know, I think people 231 00:11:49.759 --> 00:11:52.399 watch TV, they kind of want to stay on that screen. 232 00:11:52.480 --> 00:11:55.600 So yeah, you can have on platform transactional capability. You 233 00:11:55.600 --> 00:11:58.399 can have your iPhone in your hand and follow along, 234 00:11:58.519 --> 00:12:01.159 you conpair, you can do text to mobile, which we've 235 00:12:01.200 --> 00:12:04.320 tried with LGA that's quite successful. So there's so many 236 00:12:04.399 --> 00:12:08.159 different ways for these different screens to interact with each other, 237 00:12:09.679 --> 00:12:12.440 and I think we're just at the beginning stages. 238 00:12:11.919 --> 00:12:14.240 Of trying to figure out what works best. 239 00:12:14.399 --> 00:12:17.639 And for us, we see people, you know, every customer 240 00:12:17.720 --> 00:12:19.559 is different. How they want to shop is how they 241 00:12:19.559 --> 00:12:21.279 want to shop, and we want to make it as 242 00:12:21.279 --> 00:12:25.200 frictionless as possible for their path of transacting. 243 00:12:25.360 --> 00:12:27.440 If you haven't seen a Telly, this is one of 244 00:12:27.480 --> 00:12:30.639 the key things that we unlocked. So it's the dual 245 00:12:30.679 --> 00:12:33.919 screen device. And you're absolutely right. All the data tells 246 00:12:34.000 --> 00:12:35.799 us the consumer doesn't want to interrupt. This is why 247 00:12:35.840 --> 00:12:39.000 T commerce, television commerce installed. You don't want to overlay 248 00:12:39.039 --> 00:12:41.240 the content that you're watching or lead the content you're watching. 249 00:12:41.279 --> 00:12:43.480 You're not gonna stop watching the basketball game to buy 250 00:12:43.679 --> 00:12:48.480 Lebron's shoes. But with the second screen, our second screen, 251 00:12:48.519 --> 00:12:50.720 you can order repeats on the second screen from dominos 252 00:12:50.759 --> 00:12:53.600 from a perform an ad, select it, order it, watch it, 253 00:12:53.679 --> 00:12:55.639 retract to your house, not ever leaving the content that 254 00:12:55.679 --> 00:12:58.600 you're watching when you bring the AI components into it. Now, 255 00:12:58.759 --> 00:13:00.759 at least with our television, can now do is we 256 00:13:00.799 --> 00:13:03.080 also recognize everything that's sitting in the glass. So if 257 00:13:03.120 --> 00:13:06.320 you're watching Housewives of Beverly Hills and you really want 258 00:13:06.360 --> 00:13:09.200 that purse, we recommend at the bottom, we know what 259 00:13:09.200 --> 00:13:13.000 the purse is. Every single prop on television today is 260 00:13:13.080 --> 00:13:15.919 catalog This is crazy. It's been cataloged for fifty years 261 00:13:15.919 --> 00:13:18.240 with a notebook by a prop master in the back. 262 00:13:18.399 --> 00:13:21.480 Somebody has digitized that and then matched the products to 263 00:13:21.519 --> 00:13:23.799 the screen our AI to texted and so you know, 264 00:13:23.840 --> 00:13:26.519 if you want the dress, the bikini, the car, you 265 00:13:26.559 --> 00:13:28.200 could order it in real time at the bottom of 266 00:13:28.200 --> 00:13:31.120 the screen. That's changing how we think about t commerce. 267 00:13:31.159 --> 00:13:33.879 That's also changing whether or not do we really need 268 00:13:33.919 --> 00:13:36.080 to have this in our hands anymore, or can you 269 00:13:36.120 --> 00:13:38.600 put a lot of this experience on that second screen 270 00:13:38.600 --> 00:13:39.039 of the TV. 271 00:13:40.080 --> 00:13:43.080 That's a big move and I'm glad you mentioned the 272 00:13:43.080 --> 00:13:47.799 second screen because I think that the multiview capabilities that 273 00:13:47.840 --> 00:13:50.960 we're seeing, particularly for live sports and Jennifer, I think 274 00:13:51.679 --> 00:13:53.879 Fubo I want you to talk about that a little bit. 275 00:13:54.320 --> 00:13:57.639 Has multiview as some of these features been, you know, 276 00:13:57.720 --> 00:13:59.960 driving these opportunities for your advertisers. 277 00:14:00.480 --> 00:14:02.559 Yeah. Absolutely. We were the first to be. 278 00:14:02.519 --> 00:14:05.360 In market with multiview, and we have seen with the 279 00:14:05.360 --> 00:14:09.440 introduction of AI even more technology and ability to have 280 00:14:10.000 --> 00:14:12.480 recaps of the game next to it. We're driving it 281 00:14:12.480 --> 00:14:15.279 to mobile for sports stats, so we're really. 282 00:14:15.120 --> 00:14:16.679 Driving people back and forth. 283 00:14:17.320 --> 00:14:20.799 We also launched within AI News, which was a huge category, 284 00:14:21.360 --> 00:14:24.000 just highlighting instant headlines of what was going on within 285 00:14:24.080 --> 00:14:26.320 the content so you could choose which news channel you 286 00:14:26.360 --> 00:14:29.159 wanted to pick based on what they were talking about. 287 00:14:29.519 --> 00:14:32.519 So AI has really helped us in terms of content, 288 00:14:32.600 --> 00:14:36.200 but also for consumers in terms of discoverability. People are 289 00:14:36.240 --> 00:14:38.799 on the homepage, they're trying to figure out what to watch. 290 00:14:39.080 --> 00:14:41.759 We're using AI to give them content suggestions based on 291 00:14:41.799 --> 00:14:44.039 their likes and their history, and it just makes it 292 00:14:44.039 --> 00:14:48.360 a more personalized experience for consumers and then of course for. 293 00:14:48.320 --> 00:14:52.519 Advertions and and mark you've got a personal shopping. 294 00:14:53.559 --> 00:14:55.320 Service that you guys have, right. 295 00:14:55.519 --> 00:14:58.759 Yeah, we launched a service in collaboration with Curate, one 296 00:14:58.759 --> 00:15:01.440 of our first partners, called chop Time. It's a dedicated 297 00:15:01.480 --> 00:15:06.720 application to interact in the TV and to reduce that 298 00:15:06.840 --> 00:15:09.679 friction to the purchase. Right now, it's the texts, but 299 00:15:09.799 --> 00:15:12.720 we recently launched what is called web West Pay in 300 00:15:12.799 --> 00:15:15.799 Europe with our t vot store to direct tvod story 301 00:15:15.840 --> 00:15:18.559 to consumers. So you can see what LG is trying 302 00:15:18.600 --> 00:15:21.799 to do, and similar to how Telly's innovating, we're trying 303 00:15:21.799 --> 00:15:25.200 to provide these new tools to diversify the business models 304 00:15:25.200 --> 00:15:27.759 that are available on the platform. I think one of 305 00:15:27.799 --> 00:15:31.360 the things that I if you hear this air saying 306 00:15:31.480 --> 00:15:36.960 like content is king, right, the distribution is queen. Data 307 00:15:37.080 --> 00:15:40.279 is their crown jewels. Why, I believe the platform is 308 00:15:40.320 --> 00:15:42.960 the keys to the kingdom, and we're all opening these 309 00:15:43.000 --> 00:15:47.240 new doors in new business models to monetize on the class. 310 00:15:47.480 --> 00:15:49.320 Yeah, Fred, what's your take on that? 311 00:15:49.559 --> 00:15:52.080 Well, I mean so speaking to the lens of being 312 00:15:52.120 --> 00:15:55.519 a creative and media buying agency, right this and not 313 00:15:55.679 --> 00:15:58.480 the hardware, This to me is the most single most 314 00:15:58.519 --> 00:16:03.360 fascinating topic right now, because once a brand sees performance, 315 00:16:03.600 --> 00:16:06.240 they want to see more performance, and we've yet to 316 00:16:06.399 --> 00:16:08.840 define or help them define exactly what that should be. 317 00:16:09.320 --> 00:16:11.879 And when it comes to physically being able to transact 318 00:16:11.919 --> 00:16:16.120 on something you know, we at Origin we're always really 319 00:16:16.200 --> 00:16:20.000 careful not to assume that we know and instead but 320 00:16:20.120 --> 00:16:22.879 to ask and realize that sitting in our ivory tower, 321 00:16:23.159 --> 00:16:25.879 we might not understand what people want today because we're 322 00:16:25.879 --> 00:16:28.120 not in the era where Steve Jobs was, where he 323 00:16:28.120 --> 00:16:31.240 could tell us what we liked, right, We're not there anymore. 324 00:16:31.320 --> 00:16:34.480 So actually completing wrapping up this week and we'll be 325 00:16:34.519 --> 00:16:37.480 releasing it in January because it's nice and quiet. Then 326 00:16:37.919 --> 00:16:42.600 is we're surveying seven or ten thousand households around the nation, 327 00:16:43.279 --> 00:16:47.600 asking them about how would they or how do they 328 00:16:48.559 --> 00:16:54.000 see themselves or typically or prefer to make a transaction 329 00:16:54.120 --> 00:16:59.200 on something that they've seen on TV. Fundamentally understanding where 330 00:16:59.240 --> 00:17:01.440 are we in terms of getting people to want to 331 00:17:01.440 --> 00:17:04.039 pick up their remote, or where are we in terms 332 00:17:04.079 --> 00:17:07.440 of the response to something like a QR code or 333 00:17:07.519 --> 00:17:09.359 to just wanting to search for it on your phone. 334 00:17:09.480 --> 00:17:12.440 Because Dallas is right, and I think also a little 335 00:17:12.440 --> 00:17:13.559 bit wrong, like. 336 00:17:15.440 --> 00:17:17.119 Dallas is definitely. 337 00:17:16.640 --> 00:17:19.960 Wrong, but like the idea that you do have your 338 00:17:20.000 --> 00:17:22.279 phone in your hand, it will always be in your 339 00:17:22.279 --> 00:17:24.400 hand or in your pocket. But where I do like 340 00:17:24.480 --> 00:17:27.839 what Telly does is it creates a sort of symbiotic 341 00:17:27.920 --> 00:17:30.759 relationship with a sort of pseudo mobile that's just sitting 342 00:17:30.759 --> 00:17:31.480 in front of your TV. 343 00:17:31.720 --> 00:17:33.000 And that's really really smart. 344 00:17:33.200 --> 00:17:36.200 I've seen now years it's gonna be doing shit that 345 00:17:36.279 --> 00:17:38.359 these guys haven't even thought about yet because it's going 346 00:17:38.400 --> 00:17:39.680 to be a runaway train, right. 347 00:17:40.240 --> 00:17:43.039 But I think I think that there's an aspect of 348 00:17:43.079 --> 00:17:46.559 gamification here in terms of the real estate that we have, 349 00:17:46.920 --> 00:17:49.319 whether it's a forty two inch LG which I have, 350 00:17:49.920 --> 00:17:52.400 a fifty five inch Samsunkurve which I also have. 351 00:17:52.640 --> 00:17:56.920 And these are great devices. Still, it could be five, six, seven. 352 00:17:56.759 --> 00:18:01.240 Eight years old and the platform gets better. I think 353 00:18:01.400 --> 00:18:05.079 your web os is now ten years old, right, yeah, 354 00:18:05.079 --> 00:18:09.279 so I mean it's survived. So they are developers who 355 00:18:09.319 --> 00:18:12.680 have barely dug their teeth and their brains into what 356 00:18:12.759 --> 00:18:16.359 c TV can do. And David, I think that where 357 00:18:16.400 --> 00:18:18.599 you guys come out in terms of new formats and 358 00:18:18.640 --> 00:18:22.000 content I think is really interesting because everybody here on 359 00:18:22.079 --> 00:18:25.799 stage could be jamming with you next year to take 360 00:18:25.880 --> 00:18:26.960 CTV to the next level. 361 00:18:27.200 --> 00:18:27.759 We are a band. 362 00:18:27.799 --> 00:18:31.200 By the way, there's a difference between commace and advertising. 363 00:18:31.240 --> 00:18:33.240 Can we just be like yes if we jump in 364 00:18:33.240 --> 00:18:36.319 there two big differences because as an industry, we're losing 365 00:18:36.319 --> 00:18:39.960 our way in advertising. But this is a discussion about commas, 366 00:18:40.000 --> 00:18:41.319 which is a totally different thing. 367 00:18:41.960 --> 00:18:44.039 No, No, it's a great distinction. 368 00:18:45.000 --> 00:18:49.200 But ultimately, I think where we have always led is 369 00:18:50.039 --> 00:18:54.839 getting people comfortable with shopping from TV and how they 370 00:18:54.880 --> 00:18:59.200 do that and being entertained. I mean, we're not set 371 00:18:59.279 --> 00:19:02.400 up necessarily for thirty second or minute ads, although we 372 00:19:03.440 --> 00:19:05.880 could do that. I mean, our differentiator is being able 373 00:19:05.920 --> 00:19:09.880 to really go deep, and not every product lends itself 374 00:19:09.920 --> 00:19:13.359 to that, but how to demonstrate and do things that 375 00:19:13.400 --> 00:19:15.640 are just you can't get. 376 00:19:15.519 --> 00:19:16.279 Any place else. 377 00:19:17.079 --> 00:19:22.599 But that transaction piece has always always been a critical part. 378 00:19:23.000 --> 00:19:26.079 And then there's attribution that goes with that. We've gotten 379 00:19:26.079 --> 00:19:28.119 really really good at attribution in number of ways, so 380 00:19:28.119 --> 00:19:31.240 it doesn't have to be necessarily one hundred percent direct 381 00:19:31.519 --> 00:19:32.519 for us to figure it out. 382 00:19:33.640 --> 00:19:36.920 But you know, you have to one work with the 383 00:19:36.960 --> 00:19:39.359 platforms because each platform has different priorities. 384 00:19:39.440 --> 00:19:44.759 Some really want to emphasize the TV remote, others are 385 00:19:44.839 --> 00:19:50.039 less so, and we're again agnostic as to how people transact. 386 00:19:50.240 --> 00:19:52.599 I mean, we want to make it as frictionless and 387 00:19:52.640 --> 00:19:54.240 as seamless for the customer. 388 00:19:54.559 --> 00:19:58.000 That's ultimate we all want to do, and everyone's going 389 00:19:58.039 --> 00:20:01.000 to have a different way of doing it. 390 00:20:01.119 --> 00:20:04.400 I do think the technology for the first screen is 391 00:20:04.440 --> 00:20:07.400 getting very very close to the technology for the second screen, 392 00:20:07.680 --> 00:20:09.839 but the second screen at such a huge head start 393 00:20:09.920 --> 00:20:13.480 that customer behavior is such that's where they're comfortable doing it, 394 00:20:13.599 --> 00:20:16.079 not necessarily on that first screen, but that'll change. 395 00:20:16.319 --> 00:20:19.119 Yeah, I think not to be the skunk at the 396 00:20:19.119 --> 00:20:21.519 garden party, but I think we also have just have 397 00:20:21.640 --> 00:20:23.799 to be honest. The reality is that there's been there 398 00:20:23.799 --> 00:20:26.200 has been so little innovation in the TV because of 399 00:20:26.200 --> 00:20:28.960 the commoditization. The innovation and race has been how cheap 400 00:20:29.000 --> 00:20:31.400 can we make it? When you walk into a Best 401 00:20:31.400 --> 00:20:36.359