Speaker 1: Okay, this is and I didn't know about this until
Speaker 1: number one I read about it. Oh, by the way,
Speaker 1: the success from scratch segment, which we're doing right now,
Speaker 1: is brought to you by NetSuite, by Oracle. That's important.
Speaker 1: They make this happen. And I didn't know much about
Speaker 1: baseballism at all until Cono and and and my producer,
Speaker 1: the producer, Cono, our board operator. Just love what you do,
Speaker 1: and especially Cono have gotten very involved in quote the
Speaker 1: business of baseballism, or at least buying from your company.
Speaker 1: Explain what this is, because you know, baseball ism. That's
Speaker 1: a weird name for a company.
Speaker 2: So we are a baseball lifestyle title brand that allows
Speaker 2: fans to kind of give an outlet to what they
Speaker 2: wear and show their passion for the game. So I
Speaker 2: slogan is Bill football players worn by all. We're a
Speaker 2: baseball inspired lifestyle brand.
Speaker 1: Okay, so what does that mean? Just clothing is what
Speaker 1: you offer to you anything else? Do you do? Jerseys? Pants?
Speaker 1: I mean normal clothing, hoodies, that sort of thing.
Speaker 2: Yeah, so we're you know, we're T shirts, hoodies, you know, polos, caps, shorts, joggers. Well,
Speaker 2: we like to call ourselves like the the Lulu element
Speaker 2: of baseball.
Speaker 1: Okay, and I'm assuming obviously you have licensing with all
Speaker 1: of Major League Baseball. I would I would guess that, yes.
Speaker 2: We got the major league license I want to say
Speaker 2: four years ago. Okay.
Speaker 1: How difficult was that?
Speaker 2: It was a process. It was also, you know, a
Speaker 2: decision making a thing by us because we were a
Speaker 2: brand that was for the love of the game, and
Speaker 2: we didn't know if we wanted to go to the
Speaker 2: MLB a route. But as you know, we grew bigger,
Speaker 2: we kind of warmed up to the idea because we
Speaker 2: saw that people were buying our stuff from different regions
Speaker 2: and they had a passion for Major League Baseball. So
Speaker 2: we just had to pull the trigger. In twenty twenty one, all.
Speaker 1: Right, let's start about how start talking about how this started,
Speaker 1: because that's a whole story onto itself. I know, you
Speaker 1: and buddies, let's just go through from the beginning. How
Speaker 1: did baseballism come to be?
Speaker 2: Yeah, it's a pretty wild story. So myself and three
Speaker 2: other teammates we started a youth baseball camp at the
Speaker 2: University Oregan. We played college baseball there and we started
Speaker 2: a youth baseball camp. I didn't know what we wanted
Speaker 2: to call it, but I was looking online trying to
Speaker 2: find domains, and I found that the domain baseballism dot
Speaker 2: com was not taken, so we went with that name
Speaker 2: for the camp name. We ran the camp for two
Speaker 2: years out of college, and then we went our separate
Speaker 2: ways and I was coaching. I had another friend who
Speaker 2: was a lawyer, ither guy was a finance manager, and
Speaker 2: another guy was in sports sales. But everywhere we went
Speaker 2: we would wear our old camp shirt and people would
Speaker 2: ask us, where'd you get that shirt? Where'd you get
Speaker 2: that shirt? So I made a run of shirts. So
Speaker 2: this was in twenty and twelve. I made a run
Speaker 2: of shirts. They sold out in a week at the
Speaker 2: baseball academy I was working at and I said, guys,
Speaker 2: I think we got something here. Let's try to relaunch
Speaker 2: this thing as a clothing brand. So we launch our
Speaker 2: website in twenty thirteen as baseballs in dot Com. Kind
Speaker 2: of rebranded ourselves from a camp to a lifestyle pad brand,
Speaker 2: and it's been pretty crazy ever since. So we went
Speaker 2: from a youth baseball camp to one of the largest
Speaker 2: baseball parl brands in the country.
Speaker 1: So when I think in terms of a sports branded
Speaker 1: clothing line, I'm thinking uniforms. I'm thinking straight out jerseys
Speaker 1: and caps. This goes beyond that in that you're talking
Speaker 1: about what sports wear and jerseys on in addition to jerseys,
Speaker 1: but also jacket sweater. Is that sort of thing.
Speaker 2: Yeah, So we that was one of the biggest challenges
Speaker 2: for us as we started our company is that people
Speaker 2: would come into our store and be like, can I
Speaker 2: get a helmet? Can I get a bat can? I
Speaker 2: get a pair of battingles? And like, we don't do that.
Speaker 2: You know, we stay off the field for the most part.
Speaker 2: The only main piece of a pair that we sell
Speaker 2: that as on the field is the baseball cap. But
Speaker 2: we wanted something that we could wear around, you know,
Speaker 2: around town, out to dinner that made us feel like
Speaker 2: still I feel like baseball people, even though we didn't
Speaker 2: play the game anymore, in a subtle way. And so
Speaker 2: that's kind of how Baseballism was born, is like I
Speaker 2: used to wear you know, polo, I used to wear lacosts,
Speaker 2: and I looked up those logos and I don't play polo,
Speaker 2: I don't play tennis. I want to represent baseball. And
Speaker 2: so we wanted to go that route of just being
Speaker 2: a brand that baseball people could wear and express their
Speaker 2: love for the game without you know, wearing a jersey,
Speaker 2: you know, or wearing like, you know, an obnoxious MLB
Speaker 2: shirt or something like that.
Speaker 1: Yeah, how what's your price point for this stuff? Where
Speaker 1: would you put yourself in the expense list?
Speaker 2: I would say we're high qualities that we're in upper middle.
Speaker 2: Our t shirts are anywhere from twenty nine to forty dollars,
Speaker 2: and our hoodies are from sixty to ninety five dollars.
Speaker 1: And how much are your clothing actually is license and
Speaker 1: has names of teams on there or Major League Baseball MLB.
Speaker 1: I don't even know if anybody does that, but yeah,
Speaker 1: I mean.
Speaker 2: So, I mean we we didn't start MLB licensing until
Speaker 2: twenty twenty one, So I want to say right now,
Speaker 2: it's kind of like a growing part of our business.
Speaker 2: It's maybe five to ten percent of our business is
Speaker 2: MLB licensedtuff and the rest is just lifestyle stuff our
Speaker 2: own brand in line.
Speaker 1: Got it all right? What a story? I love it, Travis,
Speaker 1: Thanks for spending time with us. Also, people want to
Speaker 1: get hold of you. It's baseballism dot com.
Speaker 2: It's that simple, right, baseballism dot com, we got something
Speaker 2: for you if you love the game.
Speaker 1: Take care, greatly appreciated. Take care, Travis, I appreciate it
Speaker 1: sort too.
Speaker 2: Thank you.
Speaker 1: All right. Great great story success from scratch, brought to
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