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<v Speaker 1>Okay, this is and I didn't know about this until

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<v Speaker 1>number one I read about it. Oh, by the way,

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<v Speaker 1>the success from scratch segment, which we're doing right now,

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<v Speaker 1>is brought to you by NetSuite, by Oracle. That's important.

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<v Speaker 1>They make this happen. And I didn't know much about

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<v Speaker 1>baseballism at all until Cono and and and my producer,

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<v Speaker 1>the producer, Cono, our board operator. Just love what you do,

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<v Speaker 1>and especially Cono have gotten very involved in quote the

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<v Speaker 1>business of baseballism, or at least buying from your company.

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<v Speaker 1>Explain what this is, because you know, baseball ism. That's

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<v Speaker 1>a weird name for a company.

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<v Speaker 2>So we are a baseball lifestyle title brand that allows

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<v Speaker 2>fans to kind of give an outlet to what they

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<v Speaker 2>wear and show their passion for the game. So I

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<v Speaker 2>slogan is Bill football players worn by all. We're a

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<v Speaker 2>baseball inspired lifestyle brand.

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<v Speaker 1>Okay, so what does that mean? Just clothing is what

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<v Speaker 1>you offer to you anything else? Do you do? Jerseys? Pants?

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<v Speaker 1>I mean normal clothing, hoodies, that sort of thing.

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<v Speaker 2>Yeah, so we're you know, we're T shirts, hoodies, you know, polos, caps, shorts, joggers. Well,

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<v Speaker 2>we like to call ourselves like the the Lulu element

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<v Speaker 2>of baseball.

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<v Speaker 1>Okay, and I'm assuming obviously you have licensing with all

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<v Speaker 1>of Major League Baseball. I would I would guess that, yes.

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<v Speaker 2>We got the major league license I want to say

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<v Speaker 2>four years ago. Okay.

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<v Speaker 1>How difficult was that?

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<v Speaker 2>It was a process. It was also, you know, a

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<v Speaker 2>decision making a thing by us because we were a

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<v Speaker 2>brand that was for the love of the game, and

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<v Speaker 2>we didn't know if we wanted to go to the

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<v Speaker 2>MLB a route. But as you know, we grew bigger,

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<v Speaker 2>we kind of warmed up to the idea because we

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<v Speaker 2>saw that people were buying our stuff from different regions

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<v Speaker 2>and they had a passion for Major League Baseball. So

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<v Speaker 2>we just had to pull the trigger. In twenty twenty one, all.

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<v Speaker 1>Right, let's start about how start talking about how this started,

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<v Speaker 1>because that's a whole story onto itself. I know, you

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<v Speaker 1>and buddies, let's just go through from the beginning. How

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<v Speaker 1>did baseballism come to be?

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<v Speaker 2>Yeah, it's a pretty wild story. So myself and three

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<v Speaker 2>other teammates we started a youth baseball camp at the

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<v Speaker 2>University Oregan. We played college baseball there and we started

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<v Speaker 2>a youth baseball camp. I didn't know what we wanted

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<v Speaker 2>to call it, but I was looking online trying to

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<v Speaker 2>find domains, and I found that the domain baseballism dot

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<v Speaker 2>com was not taken, so we went with that name

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<v Speaker 2>for the camp name. We ran the camp for two

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<v Speaker 2>years out of college, and then we went our separate

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<v Speaker 2>ways and I was coaching. I had another friend who

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<v Speaker 2>was a lawyer, ither guy was a finance manager, and

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<v Speaker 2>another guy was in sports sales. But everywhere we went

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<v Speaker 2>we would wear our old camp shirt and people would

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<v Speaker 2>ask us, where'd you get that shirt? Where'd you get

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<v Speaker 2>that shirt? So I made a run of shirts. So

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<v Speaker 2>this was in twenty and twelve. I made a run

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<v Speaker 2>of shirts. They sold out in a week at the

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<v Speaker 2>baseball academy I was working at and I said, guys,

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<v Speaker 2>I think we got something here. Let's try to relaunch

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<v Speaker 2>this thing as a clothing brand. So we launch our

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<v Speaker 2>website in twenty thirteen as baseballs in dot Com. Kind

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<v Speaker 2>of rebranded ourselves from a camp to a lifestyle pad brand,

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<v Speaker 2>and it's been pretty crazy ever since. So we went

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<v Speaker 2>from a youth baseball camp to one of the largest

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<v Speaker 2>baseball parl brands in the country.

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<v Speaker 1>So when I think in terms of a sports branded

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<v Speaker 1>clothing line, I'm thinking uniforms. I'm thinking straight out jerseys

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<v Speaker 1>and caps. This goes beyond that in that you're talking

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<v Speaker 1>about what sports wear and jerseys on in addition to jerseys,

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<v Speaker 1>but also jacket sweater. Is that sort of thing.

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<v Speaker 2>Yeah, So we that was one of the biggest challenges

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<v Speaker 2>for us as we started our company is that people

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<v Speaker 2>would come into our store and be like, can I

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<v Speaker 2>get a helmet? Can I get a bat can? I

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<v Speaker 2>get a pair of battingles? And like, we don't do that.

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<v Speaker 2>You know, we stay off the field for the most part.

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<v Speaker 2>The only main piece of a pair that we sell

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<v Speaker 2>that as on the field is the baseball cap. But

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<v Speaker 2>we wanted something that we could wear around, you know,

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<v Speaker 2>around town, out to dinner that made us feel like

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<v Speaker 2>still I feel like baseball people, even though we didn't

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<v Speaker 2>play the game anymore, in a subtle way. And so

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<v Speaker 2>that's kind of how Baseballism was born, is like I

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<v Speaker 2>used to wear you know, polo, I used to wear lacosts,

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<v Speaker 2>and I looked up those logos and I don't play polo,

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<v Speaker 2>I don't play tennis. I want to represent baseball. And

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<v Speaker 2>so we wanted to go that route of just being

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<v Speaker 2>a brand that baseball people could wear and express their

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<v Speaker 2>love for the game without you know, wearing a jersey,

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<v Speaker 2>you know, or wearing like, you know, an obnoxious MLB

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<v Speaker 2>shirt or something like that.

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<v Speaker 1>Yeah, how what's your price point for this stuff? Where

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<v Speaker 1>would you put yourself in the expense list?

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<v Speaker 2>I would say we're high qualities that we're in upper middle.

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<v Speaker 2>Our t shirts are anywhere from twenty nine to forty dollars,

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<v Speaker 2>and our hoodies are from sixty to ninety five dollars.

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<v Speaker 1>And how much are your clothing actually is license and

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<v Speaker 1>has names of teams on there or Major League Baseball MLB.

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<v Speaker 1>I don't even know if anybody does that, but yeah,

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<v Speaker 1>I mean.

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<v Speaker 2>So, I mean we we didn't start MLB licensing until

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<v Speaker 2>twenty twenty one, So I want to say right now,

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<v Speaker 2>it's kind of like a growing part of our business.

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<v Speaker 2>It's maybe five to ten percent of our business is

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<v Speaker 2>MLB licensedtuff and the rest is just lifestyle stuff our

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<v Speaker 2>own brand in line.

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<v Speaker 1>Got it all right? What a story? I love it, Travis,

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<v Speaker 1>Thanks for spending time with us. Also, people want to

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<v Speaker 1>get hold of you. It's baseballism dot com.

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<v Speaker 2>It's that simple, right, baseballism dot com, we got something

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<v Speaker 2>for you if you love the game.

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<v Speaker 1>Take care, greatly appreciated. Take care, Travis, I appreciate it

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<v Speaker 1>sort too.

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<v Speaker 2>Thank you.

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<v Speaker 1>All right. Great great story success from scratch, brought to

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<v Speaker 1>you by NetSuite by Oracle. Get the cfo's Guide to

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<v Speaker 1>AI and Machine Learning at NetSuite dot com slash handle,

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<v Speaker 1>and we're going to be bringing weekly stories bringing it back.

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<v Speaker 1>That's kind of neat. Not only are these great fun stories,

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<v Speaker 1>we got a sponsor for it too, which is a

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<v Speaker 1>double win.