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Speaker 1: Excited to have a guest and we have a bonus
Speaker 1: guest here as well. I have Amos from Uplift Local
Speaker 1: Media and Amos brought his daughter Mira as well. She's adorable.
Speaker 1: I don't know if she's going to bring a whole
Speaker 1: lot to the table here for the conversation. How old
Speaker 1: is Mira?
Speaker 2: Yeah, one and a half one and a half of
Speaker 2: a couple days ago.
Speaker 1: I don't know that she's going to bring a lot
Speaker 1: to the conversation today. We'll see she's here and I'll
Speaker 1: tell you she is such a cutie. So thank you
Speaker 1: for bringing her along. Amos has got a new thing
Speaker 1: he's doing called Uplift Local Media. Let's talk a little
Speaker 1: bit about this and when did you start this process
Speaker 1: and what is that exactly? Yeah?
Speaker 2: Absolutely, thanks for having me, John. Yeah, so started officially
Speaker 2: in November to actually build out the indoor digital billboard
Speaker 2: network is really one of the main assets we're bringing
Speaker 2: to this Two Falls community. This is something that people
Speaker 2: are doing in different ways. A lot of people think
Speaker 2: of the thing in the urinolas of the bathrooms for
Speaker 2: the guys, where advertisers can pay to be in front
Speaker 2: of local people, local eyes.
Speaker 1: And it's a little different than that.
Speaker 2: This is a little bit different. So Great Life does
Speaker 2: a similar concept in all of their gyms, where advertisers
Speaker 2: can pay to be in front of again locals and
Speaker 2: local communities on a TV specifically, So imagine like a
Speaker 2: forty to sixty in screen TV in places with high
Speaker 2: traffic or high dwell times like restaurants, bars, salons. But
Speaker 2: what's cool about this digital billboard network, which is one
Speaker 2: part of what we do here with Uplift Local Media,
Speaker 2: is that what we can do is kind of target
Speaker 2: hyper local neighborhoods or communities in a way that book
Speaker 2: your Billboard or lamar outside can't do as well. So
Speaker 2: right away we're starting downtown with like ten screens Downtown,
Speaker 2: ten screens, East two Falls, ten South Sioux Falls, and
Speaker 2: will build the largest network that Swoo Falls has within
Speaker 2: the next couple of years, but you can really just
Speaker 2: get in from one of the people that you want
Speaker 2: to serve. You know, the people the neighbor next door,
Speaker 2: they're going to see you when they're going about spending
Speaker 2: most of their income in that three mile radius. You
Speaker 2: can really target them there.
Speaker 1: So as people are listening and they're going, Okay, where
Speaker 1: am I going to see these screens? So what types
Speaker 1: of businesses will you typically be in when you see
Speaker 1: a screen from uplift local Media.
Speaker 2: Yeah, so about fifty percent of them will be restaurants
Speaker 2: or cafes. For example, we have Swamp Daddies, downtown, Severn's Brewing,
Speaker 2: rough Cut Social. We've got twenty four to seven Fitness,
Speaker 2: so you're thinking gyms, restaurants, salons, mall, strip malls, convenience stores,
Speaker 2: grocery stores, hardware stores, auto parts stores, stuff like that.
Speaker 2: The other half of the business is that we are
Speaker 2: marketing agency as well, so we can have a full
Speaker 2: scale support system for these businesses that we do service.
Speaker 2: And then we pick the name uplift as well, because
Speaker 2: like that Great Life, it's just advertisements the whole time,
Speaker 2: but what we want to do is also provide positive content.
Speaker 2: So even in January we're promoting nonprofits for the month
Speaker 2: of January, I said eight, but I'll probably do more
Speaker 2: than that, just because we want to get good contents
Speaker 2: up on there. But then local weather, local events, local
Speaker 2: sometimes some positive news if we can throw that up there,
Speaker 2: positive quotes and messages to really get people out of
Speaker 2: the constant go go go and to sit and think
Speaker 2: and be kind of better off for looking at a
Speaker 2: screen versus maybe not better off for looking at a screen.
Speaker 1: Absolutely no, I love that, And the uplifting part is
Speaker 1: the part that really kind of caught my attention because
Speaker 1: you know, there's a lot of noise out there when
Speaker 1: it comes to advertising. There's a bunch of place, isn't
Speaker 1: you know, including right here they're listening, you know, whether
Speaker 1: they're hearing this on the radio or as a podcast.
Speaker 1: I mean, that's more noise when it comes to advertising places.
Speaker 1: So I love the fact that this is not going
Speaker 1: to just be a bunch of commercials. It's going to
Speaker 1: be that, of course, because that's how you can afford
Speaker 1: to do this, but the uplifting messages that'll be, you know,
Speaker 1: kind of sandwiched in there as well. I think that's
Speaker 1: really really neat if somebody listening is saying, I like
Speaker 1: this idea and I would like to maybe be a
Speaker 1: part of this. How does that work? Do they call you,
Speaker 1: do you call them, or a little combination of both.
Speaker 2: Yeah, there's two parts of it. So we're at uplift
Speaker 2: Localmedia dot com. That's an easy way to see kind
Speaker 2: of the different things we do. The first part is
Speaker 2: being a host partner. So right now we've got the
Speaker 2: fun part of the business as we're building out the network,
Speaker 2: where by working with host partners again like Severance Brewing
Speaker 2: or rough Cut Social, they get everything for free. So
Speaker 2: they get to either on one of their TVs or
Speaker 2: we'll install a TV at our cost in their location
Speaker 2: to promote them in their location, but also out to
Speaker 2: the five closest TVs to their organization or their business.
Speaker 2: So we've got this cross promotion happening in these neighborhoods.
Speaker 1: People helping people.
Speaker 2: Yeah, they get thousands of dollars worth of marketing for
Speaker 2: free because they're allowing the business camaraderie to so for
Speaker 2: the local realtor who loves working downtown to be seen
Speaker 2: in their establishment. They've done the work of creating the
Speaker 2: foot draft and then they're allowing that business camaraderie, so
Speaker 2: that allows us to do the second part of the business,
Speaker 2: which is the advertiser part. Again, they just reach out
Speaker 2: on our website uplift localmedia dot Com and we'll figure out.
Speaker 2: Usually we sell it in groups of ten TVs. Currently
Speaker 2: we're still building out the network. We're going to have
Speaker 2: eights here within the next week or two.
Speaker 1: Well, you got to start somewhere and go somewhere. That's
Speaker 1: one of the things. When I saw that this was
Speaker 1: launching and you were doing this, I'm like, you know what,
Speaker 1: I want to chat with him because I think it's cool.
Speaker 1: I want to encourage this and just do what we
Speaker 1: can to support what you're doing. So if somebody listening
Speaker 1: is going ahead, I'd like to do the same thing.
Speaker 1: How do they reach you? What's the best way for
Speaker 1: them to connect with famous Amus over here?
Speaker 2: Yes, I will say yeah, the website is the best place.
Speaker 2: Uplift localmedia dot com. Every page is going to have
Speaker 2: a contact us button. It's also in the menu bar,
Speaker 2: and then they can just schedule a short thirty minute
Speaker 2: meeting with me, whether that's in person or virtual. I
Speaker 2: love in person stuff. The reason local is in the
Speaker 2: name too is because like Station TV or even the journals,
Speaker 2: it's like they'll sell national advertising to Red Bull and
Speaker 2: Doritos and Taco John's and well, let's all find dandy.
Speaker 2: We really want to meet people locally. We want to
Speaker 2: promote local businesses or locally owned at least to keep
Speaker 2: the money rotating seven times within Sioux Falls before being
Speaker 2: sent out or without being sent out to these large
Speaker 2: organizations that have big budgets. So YEA love to meet you.
Speaker 1: Thank you so much for stopping in, and I love
Speaker 1: what you're doing. Again. If you have questions, if you'd
Speaker 1: like to learn more, uplift localmedia dot com. Am I
Speaker 1: saying right, that's right. I didn't write that down. I
Speaker 1: had to remember that so and you can remember to
Speaker 1: uplift localmedia dot Com again. Amos has been our guest,
Speaker 1: and thank you for listening to Something you should know,
Speaker 1: Something you should Something you should Know is brought to
Speaker 1: you by Genesis goold ira dot com. Put your retirement
Speaker 1: plan on the gold standard. Get a free gold and
Speaker 1: silver guide now at Genesis gooldra dot com