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<v Speaker 1>Something you should go. Something you should know is brought

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<v Speaker 1>to you by GENESISGOLDIRA dot com. That is also something

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<v Speaker 1>you should know. You can put your retirement plan on

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<v Speaker 1>the gold standard. Jenesis Gold Group is the only IRA

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<v Speaker 1>backed by physical gold and silver. Learn more and get

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<v Speaker 1>a free gold and silver guide at Genesis gooldr dot com.

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<v Speaker 1>Excited to have a guest and we have a bonus

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<v Speaker 1>guest here as well. I have Amos from Uplift Local

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<v Speaker 1>Media and Amos brought his daughter Mira as well. She's adorable.

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<v Speaker 1>I don't know if she's going to bring a whole

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<v Speaker 1>lot to the table here for the conversation. How old

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<v Speaker 1>is Mira?

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<v Speaker 2>Yeah, one and a half one and a half of

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<v Speaker 2>a couple days ago.

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<v Speaker 1>I don't know that she's going to bring a lot

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<v Speaker 1>to the conversation today. We'll see she's here and I'll

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<v Speaker 1>tell you she is such a cutie. So thank you

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<v Speaker 1>for bringing her along. Amos has got a new thing

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<v Speaker 1>he's doing called Uplift Local Media. Let's talk a little

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<v Speaker 1>bit about this and when did you start this process

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<v Speaker 1>and what is that exactly? Yeah?

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<v Speaker 2>Absolutely, thanks for having me, John. Yeah, so started officially

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<v Speaker 2>in November to actually build out the indoor digital billboard

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<v Speaker 2>network is really one of the main assets we're bringing

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<v Speaker 2>to this Two Falls community. This is something that people

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<v Speaker 2>are doing in different ways. A lot of people think

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<v Speaker 2>of the thing in the urinolas of the bathrooms for

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<v Speaker 2>the guys, where advertisers can pay to be in front

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<v Speaker 2>of local people, local eyes.

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<v Speaker 1>And it's a little different than that.

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<v Speaker 2>This is a little bit different. So Great Life does

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<v Speaker 2>a similar concept in all of their gyms, where advertisers

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<v Speaker 2>can pay to be in front of again locals and

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<v Speaker 2>local communities on a TV specifically, So imagine like a

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<v Speaker 2>forty to sixty in screen TV in places with high

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<v Speaker 2>traffic or high dwell times like restaurants, bars, salons. But

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<v Speaker 2>what's cool about this digital billboard network, which is one

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<v Speaker 2>part of what we do here with Uplift Local Media,

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<v Speaker 2>is that what we can do is kind of target

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<v Speaker 2>hyper local neighborhoods or communities in a way that book

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<v Speaker 2>your Billboard or lamar outside can't do as well. So

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<v Speaker 2>right away we're starting downtown with like ten screens Downtown,

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<v Speaker 2>ten screens, East two Falls, ten South Sioux Falls, and

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<v Speaker 2>will build the largest network that Swoo Falls has within

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<v Speaker 2>the next couple of years, but you can really just

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<v Speaker 2>get in from one of the people that you want

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<v Speaker 2>to serve. You know, the people the neighbor next door,

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<v Speaker 2>they're going to see you when they're going about spending

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<v Speaker 2>most of their income in that three mile radius. You

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<v Speaker 2>can really target them there.

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<v Speaker 1>So as people are listening and they're going, Okay, where

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<v Speaker 1>am I going to see these screens? So what types

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<v Speaker 1>of businesses will you typically be in when you see

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<v Speaker 1>a screen from uplift local Media.

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<v Speaker 2>Yeah, so about fifty percent of them will be restaurants

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<v Speaker 2>or cafes. For example, we have Swamp Daddies, downtown, Severn's Brewing,

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<v Speaker 2>rough Cut Social. We've got twenty four to seven Fitness,

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<v Speaker 2>so you're thinking gyms, restaurants, salons, mall, strip malls, convenience stores,

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<v Speaker 2>grocery stores, hardware stores, auto parts stores, stuff like that.

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<v Speaker 2>The other half of the business is that we are

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<v Speaker 2>marketing agency as well, so we can have a full

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<v Speaker 2>scale support system for these businesses that we do service.

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<v Speaker 2>And then we pick the name uplift as well, because

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<v Speaker 2>like that Great Life, it's just advertisements the whole time,

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<v Speaker 2>but what we want to do is also provide positive content.

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<v Speaker 2>So even in January we're promoting nonprofits for the month

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<v Speaker 2>of January, I said eight, but I'll probably do more

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<v Speaker 2>than that, just because we want to get good contents

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<v Speaker 2>up on there. But then local weather, local events, local

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<v Speaker 2>sometimes some positive news if we can throw that up there,

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<v Speaker 2>positive quotes and messages to really get people out of

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<v Speaker 2>the constant go go go and to sit and think

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<v Speaker 2>and be kind of better off for looking at a

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<v Speaker 2>screen versus maybe not better off for looking at a screen.

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<v Speaker 1>Absolutely no, I love that, And the uplifting part is

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<v Speaker 1>the part that really kind of caught my attention because

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<v Speaker 1>you know, there's a lot of noise out there when

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<v Speaker 1>it comes to advertising. There's a bunch of place, isn't

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<v Speaker 1>you know, including right here they're listening, you know, whether

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<v Speaker 1>they're hearing this on the radio or as a podcast.

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<v Speaker 1>I mean, that's more noise when it comes to advertising places.

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<v Speaker 1>So I love the fact that this is not going

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<v Speaker 1>to just be a bunch of commercials. It's going to

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<v Speaker 1>be that, of course, because that's how you can afford

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<v Speaker 1>to do this, but the uplifting messages that'll be, you know,

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<v Speaker 1>kind of sandwiched in there as well. I think that's

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<v Speaker 1>really really neat if somebody listening is saying, I like

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<v Speaker 1>this idea and I would like to maybe be a

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<v Speaker 1>part of this. How does that work? Do they call you,

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<v Speaker 1>do you call them, or a little combination of both.

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<v Speaker 2>Yeah, there's two parts of it. So we're at uplift

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<v Speaker 2>Localmedia dot com. That's an easy way to see kind

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<v Speaker 2>of the different things we do. The first part is

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<v Speaker 2>being a host partner. So right now we've got the

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<v Speaker 2>fun part of the business as we're building out the network,

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<v Speaker 2>where by working with host partners again like Severance Brewing

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<v Speaker 2>or rough Cut Social, they get everything for free. So

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<v Speaker 2>they get to either on one of their TVs or

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<v Speaker 2>we'll install a TV at our cost in their location

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<v Speaker 2>to promote them in their location, but also out to

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<v Speaker 2>the five closest TVs to their organization or their business.

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<v Speaker 2>So we've got this cross promotion happening in these neighborhoods.

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<v Speaker 1>People helping people.

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<v Speaker 2>Yeah, they get thousands of dollars worth of marketing for

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<v Speaker 2>free because they're allowing the business camaraderie to so for

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<v Speaker 2>the local realtor who loves working downtown to be seen

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<v Speaker 2>in their establishment. They've done the work of creating the

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<v Speaker 2>foot draft and then they're allowing that business camaraderie, so

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<v Speaker 2>that allows us to do the second part of the business,

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<v Speaker 2>which is the advertiser part. Again, they just reach out

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<v Speaker 2>on our website uplift localmedia dot Com and we'll figure out.

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<v Speaker 2>Usually we sell it in groups of ten TVs. Currently

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<v Speaker 2>we're still building out the network. We're going to have

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<v Speaker 2>eights here within the next week or two.

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<v Speaker 1>Well, you got to start somewhere and go somewhere. That's

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<v Speaker 1>one of the things. When I saw that this was

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<v Speaker 1>launching and you were doing this, I'm like, you know what,

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<v Speaker 1>I want to chat with him because I think it's cool.

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<v Speaker 1>I want to encourage this and just do what we

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<v Speaker 1>can to support what you're doing. So if somebody listening

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<v Speaker 1>is going ahead, I'd like to do the same thing.

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<v Speaker 1>How do they reach you? What's the best way for

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<v Speaker 1>them to connect with famous Amus over here?

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<v Speaker 2>Yes, I will say yeah, the website is the best place.

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<v Speaker 2>Uplift localmedia dot com. Every page is going to have

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<v Speaker 2>a contact us button. It's also in the menu bar,

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<v Speaker 2>and then they can just schedule a short thirty minute

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<v Speaker 2>meeting with me, whether that's in person or virtual. I

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<v Speaker 2>love in person stuff. The reason local is in the

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<v Speaker 2>name too is because like Station TV or even the journals,

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<v Speaker 2>it's like they'll sell national advertising to Red Bull and

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<v Speaker 2>Doritos and Taco John's and well, let's all find dandy.

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<v Speaker 2>We really want to meet people locally. We want to

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<v Speaker 2>promote local businesses or locally owned at least to keep

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<v Speaker 2>the money rotating seven times within Sioux Falls before being

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<v Speaker 2>sent out or without being sent out to these large

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<v Speaker 2>organizations that have big budgets. So YEA love to meet you.

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<v Speaker 1>Thank you so much for stopping in, and I love

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<v Speaker 1>what you're doing. Again. If you have questions, if you'd

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<v Speaker 1>like to learn more, uplift localmedia dot com. Am I

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<v Speaker 1>saying right, that's right. I didn't write that down. I

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<v Speaker 1>had to remember that so and you can remember to

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<v Speaker 1>uplift localmedia dot Com again. Amos has been our guest,

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<v Speaker 1>and thank you for listening to Something you should know,

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<v Speaker 1>Something you should Something you should Know is brought to

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<v Speaker 1>you by Genesis goold ira dot com. Put your retirement

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<v Speaker 1>plan on the gold standard. Get a free gold and

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<v Speaker 1>silver guide now at Genesis gooldra dot com