WEBVTT 1 00:00:02.160 --> 00:00:06.280 Meaning a man like this man letting butterfly flapping his wing. 2 00:00:06.280 --> 00:00:07.360 They've down in a force. 3 00:00:07.440 --> 00:00:10.240 Man, it gonna cause a tree fall, letting five thousand 4 00:00:10.279 --> 00:00:10.839 miles away. 5 00:00:10.919 --> 00:00:18.039 Man, nobody see nobody else. You mightn't see that. You 6 00:00:18.079 --> 00:00:20.120 don't need to know it. Man, you don't like you 7 00:00:20.239 --> 00:00:23.000 followed another story and you got back to feel like 8 00:00:23.079 --> 00:00:26.519 that's the win. Man. Don't like to nag on the panel. Man, 9 00:00:26.559 --> 00:00:29.719 Now you don't get no better man, no kind of anyway. 10 00:00:37.320 --> 00:00:40.679 Let's take it for granted that there is an attempt 11 00:00:40.799 --> 00:00:46.119 to control us. There are institutions, both cultural and political, 12 00:00:46.200 --> 00:00:50.200 that exists to shape the way you think, the shape 13 00:00:50.280 --> 00:00:54.200 the landscape of the cognitive war. The info war is 14 00:00:54.280 --> 00:00:57.600 one man once said, and it is an interesting thing 15 00:00:58.159 --> 00:01:01.200 that there's both a science and an art to it. 16 00:01:01.880 --> 00:01:05.159 Some of it is applying large numbers, while other parts 17 00:01:05.159 --> 00:01:10.120 of it seem almost like sorcery. The ability to spend narrative, 18 00:01:10.519 --> 00:01:13.760 the ability to give someone a reason that they think 19 00:01:13.840 --> 00:01:18.359 is completely legitimate for why they do what they do. 20 00:01:19.079 --> 00:01:25.040 And that's really what power is. The ability to convey legitimacy. Certainly, 21 00:01:25.280 --> 00:01:28.480 certainly some part of it its force. It is the 22 00:01:28.560 --> 00:01:31.319 ultimate form of power. I can make you do something, 23 00:01:31.719 --> 00:01:35.560 but once you're in you need that legitimacy. You need 24 00:01:35.640 --> 00:01:38.719 people to see you as the guy who ought to 25 00:01:38.760 --> 00:01:41.719 be in charge, or at very least the guy who 26 00:01:41.840 --> 00:01:46.159 is completely and totally in charge. And there are two 27 00:01:46.239 --> 00:01:50.280 broad types of leaders, as Machiavelli tells us, the lions 28 00:01:50.400 --> 00:01:54.480 who lean towards that force of arms men like Charlemagne, 29 00:01:54.879 --> 00:01:59.920 and the Foxes, those who rule through manipulation and narrative control, 30 00:02:00.599 --> 00:02:04.439 much more like our current elite. And because we are 31 00:02:04.480 --> 00:02:07.079 in a system of foxes, we are in a system 32 00:02:07.239 --> 00:02:12.800 of total narrative control. The whole thing is designed to 33 00:02:12.919 --> 00:02:17.319 change what you think, obviously about political events, but also 34 00:02:17.919 --> 00:02:21.400 well who you are, what you do, what a good 35 00:02:21.680 --> 00:02:25.280 person does, and so without ever having a commisar in 36 00:02:25.319 --> 00:02:29.360 the room, people will fall in line. There certainly is 37 00:02:29.400 --> 00:02:32.759 a threat, but so much of it is done through 38 00:02:33.319 --> 00:02:37.240 social signals. That's why I think this episode is interesting 39 00:02:37.800 --> 00:02:43.680 because when we're primarily talking about public relations, exactly that wizardry, 40 00:02:44.360 --> 00:02:48.000 the blending of statistical modeling and what we actually understand, 41 00:02:48.439 --> 00:02:51.599 and it's very easy to pick out, especially if you 42 00:02:51.639 --> 00:02:54.360 look further back in time, because it was less sophisticated 43 00:02:54.439 --> 00:02:58.599 at least from some perspective. You look at political radio, 44 00:02:58.719 --> 00:03:03.520 whether ours the German or the Russians from the nineteen thirties, 45 00:03:03.680 --> 00:03:07.919 and it's almost comically sincere. It's the sort of big 46 00:03:07.960 --> 00:03:14.319 brother stuff, big head on the screen, jingoistic music, and 47 00:03:14.400 --> 00:03:18.800 constant radio propaganda. But it's never gone away. Far from it. 48 00:03:19.000 --> 00:03:22.520 The form has changed, even if the underlying science of 49 00:03:22.639 --> 00:03:26.800 control is all the same. It's why I think that 50 00:03:26.840 --> 00:03:29.800 so much of the right wing dissonance sphere got its 51 00:03:29.800 --> 00:03:33.400 start in media analysis. That is one element of this, 52 00:03:34.240 --> 00:03:39.360 using Hollywood, using literature as a way to sort of 53 00:03:39.400 --> 00:03:44.360 like a spike protein, inject ideological material into your brain 54 00:03:44.400 --> 00:03:47.520 at a level that you might not even be conscious 55 00:03:47.759 --> 00:03:51.280 of it. It's one of those things that it's easy 56 00:03:51.479 --> 00:03:56.960 to dismiss as sort of tinfoil hat nonsense. You've seen, 57 00:03:57.159 --> 00:03:59.680 I'm sure the people who take this way too far, 58 00:04:00.159 --> 00:04:03.680 the idea that everyone on your television screen is an 59 00:04:03.719 --> 00:04:07.240 AI demon or a secret troon, you know, the overlay 60 00:04:07.240 --> 00:04:09.840 of course of the male and female skull over any 61 00:04:09.919 --> 00:04:13.960 person of any relevance whatsoever. It can drive you crazy. 62 00:04:14.000 --> 00:04:16.480 And there's a certain degree to which it seems designed 63 00:04:16.480 --> 00:04:20.240 to do exactly that. Designed to channel people into these 64 00:04:20.279 --> 00:04:25.639 sort of limited hangouts where their legitimate concerns can be 65 00:04:25.680 --> 00:04:29.839 safely contained, sort of like a pearl, almost rounded off 66 00:04:29.959 --> 00:04:34.759 within the organism and reduced to something ultimately harmless, at 67 00:04:34.839 --> 00:04:38.279 least the regime, but for conscious dissonance, right, for people 68 00:04:38.279 --> 00:04:41.560 who understand that they must sort of find their way 69 00:04:41.600 --> 00:04:47.000 through this cognitive landscape. An understanding of these tools right, 70 00:04:47.040 --> 00:04:51.480 how your mind is changed is important. Something I've been 71 00:04:51.519 --> 00:04:55.720 talking about is the algorithmic level, how social media can 72 00:04:55.839 --> 00:04:58.399 change what you think based off of what you're seen, 73 00:04:58.480 --> 00:05:02.160 but you're being shown. Obviously, you add a financial incentive 74 00:05:02.199 --> 00:05:05.360 to that. You know, people creating content will receive more money, 75 00:05:05.439 --> 00:05:09.800 less money, more viewership, less viewership for talking about certain topics, 76 00:05:10.319 --> 00:05:12.199 And it's not hard to look at it and see 77 00:05:12.240 --> 00:05:16.879 this sort of rainbow colored panopticon, you know, being built 78 00:05:17.040 --> 00:05:22.079 around you. But I think it's important to understand how 79 00:05:22.079 --> 00:05:26.839 we got here, right, the basis of this dark art 80 00:05:27.040 --> 00:05:30.720 figures like Edward Brenees, certainly, but there are many others 81 00:05:31.079 --> 00:05:34.800 we will reference. It's important to know how we got 82 00:05:34.839 --> 00:05:37.319 here because once you've picked up on the trend, once 83 00:05:37.360 --> 00:05:40.160 you've looked at an older version of propaganda something that's 84 00:05:40.199 --> 00:05:44.439 easier to identify. We've honed your skill, you're more perceptive. 85 00:05:44.920 --> 00:05:47.720 You can sort of see the lines running through it. 86 00:05:48.399 --> 00:05:50.199 And look, it's sort of the perfect time to talk 87 00:05:50.240 --> 00:05:54.800 about this after the Iran War, which seemingly is wrapping up, 88 00:05:54.839 --> 00:05:57.680 which I think is a good thing. But I don't 89 00:05:57.680 --> 00:05:59.680 think it was a good idea. I think it was 90 00:06:00.279 --> 00:06:04.040 started for stupid reasons, waged poorly, and now we're sort 91 00:06:04.040 --> 00:06:07.759 of scrambling for less than we had before. But it's 92 00:06:07.800 --> 00:06:10.480 a conversation for another day. One of the things that 93 00:06:10.519 --> 00:06:12.680 marked it, and you heard this in my coverage as 94 00:06:12.720 --> 00:06:17.839 well as my friends, you know, Darryl Cooper, Veris, Scott Horton, 95 00:06:18.279 --> 00:06:21.000 all saying that it's very difficult to understand what's happening. 96 00:06:21.360 --> 00:06:24.439 There's so much narrative, so much propaganda. It's very difficult 97 00:06:24.439 --> 00:06:27.959 to divine what's actually happening. Because one of the additional 98 00:06:27.959 --> 00:06:33.399 features of this propaganda system is it's completely and totally shattered. 99 00:06:34.759 --> 00:06:37.720 There are multiple different parties warring for your brain at 100 00:06:37.720 --> 00:06:41.959 all times. Sure, the lefties are wrong when they say 101 00:06:42.000 --> 00:06:45.360 that the Russians won the twenty sixteen election for Trump, 102 00:06:45.920 --> 00:06:49.839 but there's very clearly a Russian information opp there are 103 00:06:49.920 --> 00:06:54.040 Chinese information ops, certainly Israeli, an American, but many others 104 00:06:54.040 --> 00:06:59.120 as well. It isn't simply just one unified them. Although 105 00:06:59.240 --> 00:07:02.079 let's be honest, some figures appear more often than others. 106 00:07:04.079 --> 00:07:08.959 But this pr landscape is everywhere. You need to understand 107 00:07:09.000 --> 00:07:12.560 it or else you can't parse anything that's happening. I mean, 108 00:07:12.639 --> 00:07:16.399 even look at someone like Erica Kirk, who's someone amazingly 109 00:07:16.439 --> 00:07:22.399 fumbled her position into being widely reviled despite having you know, 110 00:07:22.439 --> 00:07:26.160 one of the most sympathetic stories imaginable, an example of 111 00:07:26.199 --> 00:07:29.439 course of how that can turn wrong. But there are 112 00:07:29.439 --> 00:07:33.800 many other figures, Bill Gates who successfully redeemed his reputation 113 00:07:33.879 --> 00:07:39.199 at least for some portion of the public, Politicians, Bills positions, whatever. 114 00:07:39.920 --> 00:07:44.800 This is how politics is waged. I think you'll enjoy 115 00:07:44.839 --> 00:07:47.000 this episode. It's a little more lighthearted. We get into 116 00:07:47.040 --> 00:07:49.079 serious stuff, but you know, a lot of it is 117 00:07:49.120 --> 00:07:51.920 kind of joking back and forth. And before I start 118 00:07:51.920 --> 00:07:55.319 it off, just like to thank you guys. As I've said, 119 00:07:55.600 --> 00:07:59.399 obviously we just hit five hundred episodes, but also this 120 00:07:59.480 --> 00:08:01.839 is the one year anniversary at least when I'm recording 121 00:08:01.839 --> 00:08:05.399 this on the eighteenth of me becoming a professional, full 122 00:08:05.399 --> 00:08:09.720 timer going for it, and the growth has been significant. 123 00:08:09.959 --> 00:08:14.279 I appreciate you guys for that. It's going well. Not 124 00:08:14.399 --> 00:08:16.399 a wealthy man by any means, but I can support 125 00:08:16.439 --> 00:08:20.120 myself largely due to you guys, and I can't thank 126 00:08:20.160 --> 00:08:24.839 you enough. If you're interested in supporting me well, for 127 00:08:24.879 --> 00:08:28.160 a few bucks a month, go to Patreon, Substack, or 128 00:08:28.160 --> 00:08:31.199 gum road get the episodes early and ad free. Can 129 00:08:31.199 --> 00:08:33.320 I start check out our sponsor, Axios, remote fitness and 130 00:08:33.360 --> 00:08:36.960 coaching service I use constantly. I've been using for years. 131 00:08:37.039 --> 00:08:40.559 It's a part of my routine and i'n't done the math, 132 00:08:40.639 --> 00:08:42.679 but I think a large percentage of the guys in 133 00:08:42.720 --> 00:08:44.960 Axios are there because I told him to and they 134 00:08:44.960 --> 00:08:47.639 stick around. It's a good service. It's worth your time. 135 00:08:48.240 --> 00:08:51.080 So head over there, and without further ado, here's the episode. 136 00:08:53.600 --> 00:08:56.519 All right, Aaron Clowntown Chronicle, How you doing man? 137 00:08:57.360 --> 00:08:59.480 I'm good man. It's a little rainy here. I don't 138 00:08:59.480 --> 00:09:01.159 know what it's like all the way out there, but 139 00:09:03.480 --> 00:09:04.000 it's hot. 140 00:09:04.120 --> 00:09:06.159 The answer is hot. I live in the South. The 141 00:09:06.200 --> 00:09:08.600 answer is always hot. It's just is it hot and 142 00:09:08.720 --> 00:09:12.720 raining or hot? And you wish it were raining. There's 143 00:09:12.799 --> 00:09:13.759 really nothing in between. 144 00:09:15.200 --> 00:09:17.480 I spent a lot of time in Texas, and I 145 00:09:17.519 --> 00:09:20.519 don't think I understood heat until I live there, because 146 00:09:20.559 --> 00:09:22.919 I spent most of my life and am currently in 147 00:09:23.000 --> 00:09:27.639 the Midwest, where it's not that bad. I mean, it 148 00:09:27.679 --> 00:09:31.039 does get hot. It also gets very cold, but not 149 00:09:31.159 --> 00:09:32.840 Canada cold, you know what I mean. 150 00:09:34.120 --> 00:09:37.919 Yeah, I think I've just determined that wherever you pick 151 00:09:38.000 --> 00:09:41.039 to live on the North American continent, you will be 152 00:09:41.159 --> 00:09:43.840 miserable for at least six months of the year. And 153 00:09:44.000 --> 00:09:46.039 really the only thing you get to pick is which 154 00:09:46.120 --> 00:09:47.840 six months or all of them. 155 00:09:48.200 --> 00:09:51.240 Right, and which what kind of misery you want to 156 00:09:51.279 --> 00:09:54.159 live in for those six months? You know? Yeah? 157 00:09:54.200 --> 00:09:57.679 Yeah, Like you can pick fire right where there's the 158 00:09:57.720 --> 00:10:01.440 whole state burns, you can have enter or you can 159 00:10:01.559 --> 00:10:04.879 just live on the Gulf coast and get flooded by 160 00:10:04.919 --> 00:10:08.440 hurricanes and then shot to death. Uh and I guess 161 00:10:08.440 --> 00:10:09.360 that's the local weather. 162 00:10:10.639 --> 00:10:13.080 Yeah, well, I mean this is this is like a 163 00:10:13.200 --> 00:10:15.600 very very Newsy show, now, isn't it. Since we're talking 164 00:10:15.639 --> 00:10:17.120 about the weather to started off, do you want to 165 00:10:17.120 --> 00:10:18.120 go into sports next? 166 00:10:19.399 --> 00:10:22.840 See Aaron I am on a month's long crusade to 167 00:10:23.080 --> 00:10:27.200 purge relevance for my podcast. So you know what I 168 00:10:27.200 --> 00:10:30.200 think if we started doing a weather segment, uh, it 169 00:10:30.200 --> 00:10:32.679 would It would accomplish two goals, which is one, keep 170 00:10:32.759 --> 00:10:36.000 me from talking about anything real and two drive my 171 00:10:36.120 --> 00:10:39.440 audience crazy. Oh and so uh yeah, I mean it 172 00:10:39.480 --> 00:10:42.039 seems like there's a big stormfront coming in from Boise today. 173 00:10:43.200 --> 00:10:46.679 Oh lord, here we go. You know, it's funny speaking 174 00:10:46.679 --> 00:10:48.440 of weather. I was just doing a stream with my 175 00:10:48.480 --> 00:10:51.200 buddy Newsfist. We do a stream called clown based life 176 00:10:51.200 --> 00:10:52.720 Forms once a week. It's all. 177 00:10:52.879 --> 00:10:55.279 I just saw a Newsfist not that long ago. He 178 00:10:55.360 --> 00:10:57.279 was at the same conference I was in Tennessee. 179 00:10:58.159 --> 00:11:00.360 Yeah. He uh, he's in the States and he's very 180 00:11:00.559 --> 00:11:04.200 very happy to be here. But our last stream, I 181 00:11:04.200 --> 00:11:06.159 almost got blown away by a tornado and I didn't 182 00:11:06.159 --> 00:11:06.600 even know it. 183 00:11:07.559 --> 00:11:10.039 That would be a great way to sign off, just 184 00:11:10.039 --> 00:11:12.879 just like loud rushing noises and the mic goes dead. 185 00:11:13.559 --> 00:11:15.440 Just just make sure you don't respond to a DM 186 00:11:15.480 --> 00:11:17.480 for like two three weeks to really freak people out. 187 00:11:18.080 --> 00:11:20.000 Well, what's funny is, so the power went out and 188 00:11:20.039 --> 00:11:21.799 I was like, ah, man, I didn't think that this 189 00:11:21.919 --> 00:11:24.399 storm was that bad. And so, you know, I'm bitching 190 00:11:24.480 --> 00:11:26.720 and complaining on my show on the stream. Like when 191 00:11:26.720 --> 00:11:30.320 I finally get back in through my phone, I'm like, oh, yeah, 192 00:11:30.360 --> 00:11:32.000 you know, it's just a bad storm. I guess that's 193 00:11:32.000 --> 00:11:33.879 the Midwest. It wasn't until the next day that I 194 00:11:33.919 --> 00:11:37.000 went out that I realized there were two tornadoes, one 195 00:11:37.039 --> 00:11:38.639 to the south of me and one to the north 196 00:11:38.679 --> 00:11:42.960 of me, and they just skirted right around my little 197 00:11:44.279 --> 00:11:48.360 bug hovel up here in the apartment center of somewhere Wisconsin. 198 00:11:48.600 --> 00:11:48.759 You know. 199 00:11:50.240 --> 00:11:53.480 But well, here's the I think, is someone with the 200 00:11:53.480 --> 00:11:56.240 podcast Aaron, Yeah, you have to figure out, you know, 201 00:11:56.279 --> 00:11:59.039 how you're gonna do it, Like, what's your dB Cooper 202 00:11:59.120 --> 00:12:03.240 style solution to exit the game after you've embarrassed yourself, 203 00:12:03.919 --> 00:12:06.720 you know, ruined your life. And I've long said what 204 00:12:06.759 --> 00:12:10.360 I'm gonna do is, uh it just you know, start 205 00:12:10.399 --> 00:12:13.879 a live stream, can carry on like normal, and then 206 00:12:13.960 --> 00:12:16.399 just fire a gun out the window and never record 207 00:12:16.440 --> 00:12:20.720 another episode again, which I realized I may have now 208 00:12:20.720 --> 00:12:23.600 spoilt the secret. So if I am killed by agents 209 00:12:23.600 --> 00:12:26.399 of Masad mid live stream, no one will care because 210 00:12:26.399 --> 00:12:29.000 they'll assume it's just part of a practical joke. Have 211 00:12:29.120 --> 00:12:30.200 you put thought into. 212 00:12:29.960 --> 00:12:33.000 This have I Uh, well, see, I had one podcast 213 00:12:33.039 --> 00:12:35.679 before called We talked About Dead People, which was a 214 00:12:35.759 --> 00:12:39.960 history podcast combined with like a comedy sketch podcast, which 215 00:12:40.399 --> 00:12:42.519 was probably the craziest thing I ever did that one 216 00:12:42.559 --> 00:12:44.440 about seven years and the way we ended it was 217 00:12:44.480 --> 00:12:45.679 my co host had children. 218 00:12:46.559 --> 00:12:49.679 Ah, yeah, that's the classic. That's the classic end to it. 219 00:12:50.360 --> 00:12:52.799 Yeah. So then I just disappeared into the wilderness until 220 00:12:52.799 --> 00:12:58.480 I started Clowntown Chronicle, which is somehow a more serious podcast. 221 00:12:58.559 --> 00:13:01.879 Sometimes it's crazy, history can be weird. 222 00:13:02.279 --> 00:13:04.960 Well, we're not entirely here to talk about faking our 223 00:13:05.000 --> 00:13:07.480 own deaths on the internet and the weather, although I 224 00:13:07.480 --> 00:13:10.159 assume we'll get back to it. But uh, you're a 225 00:13:10.519 --> 00:13:13.879 mass communications guy, and I'm going to put you on 226 00:13:13.879 --> 00:13:16.919 the spot because I've given you exactly one bill O'Reilly 227 00:13:16.960 --> 00:13:19.799 giff of context for what we're going to talk about. 228 00:13:20.480 --> 00:13:27.159 And look, I'm I'm I have no idea about communications, 229 00:13:27.159 --> 00:13:31.000 public relations, or anything, but I can tell when it 230 00:13:31.039 --> 00:13:33.799 breaks down. I can tell when it breaks down pretty 231 00:13:33.799 --> 00:13:38.480 obviously it's clear. And again, this may not be your expertise, 232 00:13:38.480 --> 00:13:40.159 so I may just be asking you, as as a 233 00:13:40.159 --> 00:13:43.799 fellow podcast american, what in the world is going on 234 00:13:43.840 --> 00:13:44.639 with Erica Kirk. 235 00:13:46.559 --> 00:13:49.799 Well, first off, she's a I'm informed by an AI 236 00:13:49.919 --> 00:13:52.919 video I saw of Elden Ring that she's a boss 237 00:13:52.960 --> 00:13:56.279 called the Kabbalistic Witch. Okay, I don't know if you 238 00:13:56.279 --> 00:13:56.600 saw that. 239 00:13:56.799 --> 00:13:59.000 So that was I mean, that's where I source all 240 00:13:59.039 --> 00:14:01.000 of my news anyway, So I mean we're going straight 241 00:14:01.000 --> 00:14:01.799 to the horse's mouth. 242 00:14:02.200 --> 00:14:05.200 Erica Kirk is a victim of bad PR, which is 243 00:14:05.200 --> 00:14:10.039 to say, I think she's also a client of what 244 00:14:10.080 --> 00:14:12.840 was it Stormy was talking about the Adelman or at 245 00:14:12.919 --> 00:14:15.799 least is it the Adelman Firm? I forget what they 246 00:14:15.799 --> 00:14:18.120 call themselves. I discovered that like three years ago, and 247 00:14:18.159 --> 00:14:20.120 I remember looking into it being like, wow, look at 248 00:14:20.120 --> 00:14:21.679 this list of clients. 249 00:14:22.120 --> 00:14:27.240 I can't believe the craziest guy on poll was entirely correct. 250 00:14:27.360 --> 00:14:30.639 Yeah, exactly exactly. So when I see a thing like 251 00:14:30.799 --> 00:14:33.960 Erica Kirk and like the destruction of her PR campaign, 252 00:14:34.559 --> 00:14:38.480 I look for a few things that, you know, see, 253 00:14:38.480 --> 00:14:42.080 I'm not like Encyclopedia brown guy, where I can like 254 00:14:42.120 --> 00:14:44.159 pull up references right out of my brain. I'm not 255 00:14:44.200 --> 00:14:46.879 that kind of smart, right, But what I am good 256 00:14:47.000 --> 00:14:50.000 at doing is detecting patterns of cringe. 257 00:14:50.759 --> 00:14:53.360 So what you're saying is, Aaron, you're a wizard. 258 00:14:54.360 --> 00:14:55.799 I think we talked about it before the air. I'm 259 00:14:55.799 --> 00:14:56.480 a wiz tard. 260 00:14:57.080 --> 00:14:59.679 No, no, no, Aaron, that's the best. What you do 261 00:14:59.799 --> 00:15:02.000 is you make a joke that's funny to you and me, 262 00:15:02.440 --> 00:15:04.919 but the audience is left confused and angry, and that 263 00:15:05.440 --> 00:15:09.399 prolonged experience of just simmering rage, that's what you want 264 00:15:09.399 --> 00:15:10.960 to cultivate with an audience. I found. 265 00:15:11.399 --> 00:15:13.519 Yes, that's true, so let me ruin it for you. 266 00:15:15.080 --> 00:15:18.000 I was telling Jay before the show that when you 267 00:15:18.039 --> 00:15:21.200 study mass communications, you get ninety five percent retards who 268 00:15:21.279 --> 00:15:24.039 kind of like movies and television, and then you get 269 00:15:24.080 --> 00:15:30.200 five percent who are basically wizards. They understand a realm 270 00:15:30.240 --> 00:15:36.480 of communication and mask mind control that is indecipherable from 271 00:15:36.480 --> 00:15:40.159 black magic. Does that clear that up, everybody? I just 272 00:15:40.279 --> 00:15:42.240 ruined the show, Jay, Oh you did. 273 00:15:43.120 --> 00:15:46.759 Look, I'm going to have to redirect the masad hit 274 00:15:46.799 --> 00:15:50.320 team who's going to ruin my fake death to your 275 00:15:50.360 --> 00:15:56.759 apartment in Wisconsin, and either them or the weather engineers 276 00:15:56.799 --> 00:15:59.840 are going to send this time three tornadoes. Because clearly 277 00:16:00.320 --> 00:16:04.120 was not enough to punish you for ruining this show. 278 00:16:04.159 --> 00:16:06.919 But honestly, man, I know exactly what you're talking about. Like, 279 00:16:07.600 --> 00:16:09.639 I don't have a ton of experience, but I have 280 00:16:09.720 --> 00:16:13.080 read my Burns, and you read enough Edward Burnees and 281 00:16:13.120 --> 00:16:15.320 you come to the conclusion that, Wow, this guy is 282 00:16:15.360 --> 00:16:19.360 a genius. And also he's a psychopath. Yes, right, yes, 283 00:16:19.399 --> 00:16:21.480 And then you read into the history of him basically 284 00:16:21.519 --> 00:16:24.480 getting every woman in America to smoke because he was 285 00:16:24.519 --> 00:16:27.320 getting paid by Philip Morris. Oh yeah, and you're like, okay, well, 286 00:16:27.399 --> 00:16:30.039 clearly he can do it. Thankfully he never used those 287 00:16:30.039 --> 00:16:30.639 tools again. 288 00:16:31.720 --> 00:16:33.840 Yeah. Well, see, that's the thing is Edward Burnees was 289 00:16:33.840 --> 00:16:36.600 a was a bit of a thief, right, so a 290 00:16:36.600 --> 00:16:40.159 lot of his techniques he actually stole from people who 291 00:16:40.200 --> 00:16:43.360 preceded him on most of his research, and just sort 292 00:16:43.360 --> 00:16:46.159 of like film, there's a category of people who see 293 00:16:46.200 --> 00:16:48.519 a tool and try to think to themselves, how can 294 00:16:48.559 --> 00:16:51.360 I use this for the worst things possible? And then 295 00:16:51.399 --> 00:16:54.159 there's autistic people who first discover the tool and become 296 00:16:54.279 --> 00:16:56.519 interested in it, and they write all the good stuff 297 00:16:56.519 --> 00:17:00.200 that those other guys just steal thirty years later. So 298 00:17:00.240 --> 00:17:02.399 Brene's got a lot of his crap from a guy 299 00:17:02.480 --> 00:17:07.200 named Gustave Lebon who wrote a book in eighteen ninety 300 00:17:07.279 --> 00:17:11.079 something I think called The Crowd, which was a study 301 00:17:11.119 --> 00:17:14.079 of crowd psychology, and I ended up just reading the 302 00:17:14.240 --> 00:17:17.279 entire friggin thing for my Patreon because I'd never read 303 00:17:17.279 --> 00:17:20.000 it before. And you have to understand that this book 304 00:17:20.119 --> 00:17:26.240 was basically a disintegration or breakdown of how's psychology worked 305 00:17:26.240 --> 00:17:30.079 before the advent of mass media control. Right, So the 306 00:17:30.160 --> 00:17:33.960 closest thing we had at the time was basically the 307 00:17:34.039 --> 00:17:38.160 early days of telegraphy and the newspaper, and before that 308 00:17:38.200 --> 00:17:41.640 we had like smoke signals and town criers. But this 309 00:17:41.720 --> 00:17:45.279 is an interesting dovetail, actually, because my interest in history 310 00:17:45.640 --> 00:17:49.240 revealed a lot of things about our past. Number One, 311 00:17:49.519 --> 00:17:52.000 it's actually more interesting than everyone gives it credit for. 312 00:17:52.240 --> 00:17:53.960 Just because they didn't make a movie about it doesn't 313 00:17:53.960 --> 00:17:57.000 mean it's not movie like or interesting. And that was 314 00:17:57.039 --> 00:17:58.640 a lot of my work, and we talk about dead people. 315 00:17:58.839 --> 00:18:02.039 But the other thing is how much history actually changed 316 00:18:02.559 --> 00:18:05.920 when mass communications came on the scene. Because because we 317 00:18:06.000 --> 00:18:08.200 live in a world where all of that stuff is 318 00:18:08.279 --> 00:18:12.480 ubiquitous and everybody carries a camera in their pocket, they 319 00:18:12.480 --> 00:18:16.200 don't understand that there was a before time, right where 320 00:18:16.640 --> 00:18:20.279 you couldn't just record everything or stream everything or write 321 00:18:20.279 --> 00:18:22.559 anything down when you wanted to. There was a before 322 00:18:22.599 --> 00:18:25.440 time when the only form of communication that you had 323 00:18:26.119 --> 00:18:30.759 was basically letters and talking to people. So you think about, 324 00:18:30.839 --> 00:18:34.279 for example, the one of the one of those moments. 325 00:18:34.279 --> 00:18:35.920 I don't know if you've ever done this, but have 326 00:18:36.000 --> 00:18:38.039 you ever been reading something and then it's just like 327 00:18:38.119 --> 00:18:40.559 you lean back in your chair and it's like that 328 00:18:40.640 --> 00:18:44.440 meme where the lights start shooting out of the guy's brain. 329 00:18:45.519 --> 00:18:48.720 Have you ever ever seen one of those? Yeah? Have 330 00:18:48.839 --> 00:18:52.160 you had one of those moments yourself when you're reading? Oh? 331 00:18:52.240 --> 00:18:53.720 Yeah, I mean I can think of a couple where 332 00:18:53.759 --> 00:18:56.640 you can just like feel your brain exploding. Yeah, Like 333 00:18:57.160 --> 00:19:00.400 it's a novel, but Flannery O'Connor's Wise Blood, which is 334 00:19:00.440 --> 00:19:05.240 like truly and totally indescribable, Like I think I was 335 00:19:05.359 --> 00:19:07.799 nineteen when I read it, and I could physically feel 336 00:19:07.839 --> 00:19:11.480 my brain getting bigger and like splitting apart. So yeah, 337 00:19:11.480 --> 00:19:12.559 I know exactly what you're talking about. 338 00:19:13.480 --> 00:19:17.720 Yeah. So the biggest, the biggest moment I ever had 339 00:19:18.960 --> 00:19:23.759 where I literally saw into the ether was when I 340 00:19:23.839 --> 00:19:27.319 read the transcript. I think of the first telegraph that 341 00:19:27.400 --> 00:19:29.559 was ever sent from coast to coast in the UK. 342 00:19:30.440 --> 00:19:31.359 Have you heard this story? 343 00:19:32.880 --> 00:19:33.920 No, no, I haven't. 344 00:19:34.240 --> 00:19:37.680 So the first the first telegram that was sent. I'm 345 00:19:37.720 --> 00:19:39.559 going to mess this up some autists in the comments. 346 00:19:39.559 --> 00:19:41.279 It's gonna be like that was actually the one that 347 00:19:41.319 --> 00:19:43.799 was sent from Scotland to English. I don't care man 348 00:19:44.400 --> 00:19:47.160 long distance telegraph. The first thing ever sent was what 349 00:19:47.319 --> 00:19:55.680 half God wrought? Yeah? Is that a bit fretty ominous? Yeah, 350 00:19:55.759 --> 00:19:58.119 So you think about that, it's like, okay, So the 351 00:19:58.160 --> 00:20:01.599 realization when that kind of thing starts coming out is 352 00:20:01.640 --> 00:20:05.680 that we can now instantaneously communicate lies across entire countries. 353 00:20:05.880 --> 00:20:08.599 Now we can do it instantaneously across the entire world 354 00:20:08.640 --> 00:20:11.759 with video, AI generated video and that sort of thing. 355 00:20:12.119 --> 00:20:14.400 We can say anything that we want. And so our 356 00:20:14.559 --> 00:20:19.640 understanding of information gathering and narrative construction is rapidly changing 357 00:20:20.319 --> 00:20:22.319 in the modern day just because of the amount of 358 00:20:22.359 --> 00:20:23.400 technology that we have. 359 00:20:25.240 --> 00:20:27.079 Oh, I mean one hundred percent. And you see this 360 00:20:28.279 --> 00:20:30.680 interacting with older people, right, people who grew up in 361 00:20:30.759 --> 00:20:34.920 kind of the before times that they are. It's almost 362 00:20:34.960 --> 00:20:39.640 like the Dodos, you know, where they're not evolved for predation, 363 00:20:40.519 --> 00:20:45.440 and so they're just getting absolutely brain blasted by this 364 00:20:45.559 --> 00:20:47.759 sort of like desert of the real. Yeah, you know, 365 00:20:47.920 --> 00:20:50.079 I think about this. I was over at an older 366 00:20:50.079 --> 00:20:53.359 family member's house and we were just talking and he 367 00:20:53.400 --> 00:20:56.079 had the TV on, and I realized he was watching 368 00:20:56.160 --> 00:21:01.119 an AI generated documentary about World War two. Oh and 369 00:21:02.119 --> 00:21:04.079 sure it was about like a logistics team or whatever, 370 00:21:04.079 --> 00:21:06.480 but it was so clearly all made up. It was 371 00:21:06.519 --> 00:21:10.039 just like AI hallucination. And the guys just sitting there 372 00:21:10.039 --> 00:21:12.359 watching it like nothing. You know, I thought's on the TV, 373 00:21:12.559 --> 00:21:14.240 it's got to be even if it's not true, it's 374 00:21:14.240 --> 00:21:16.359 got to at least be, you know, in some way 375 00:21:16.559 --> 00:21:19.079 related to the facts. And it was kind of ominous. 376 00:21:19.079 --> 00:21:22.000 You're like, no, you were just listening to machine hallucinations 377 00:21:22.039 --> 00:21:26.200 over like six figured images of like a diverse group 378 00:21:26.359 --> 00:21:28.799 of American gis in France, you know. 379 00:21:29.359 --> 00:21:32.680 Yeah, And so yeah, that's exactly right. And actually I 380 00:21:32.720 --> 00:21:34.960 did a stream recently with news Fist about this, talking 381 00:21:35.000 --> 00:21:37.960 about boomers getting one shot at about AI with AI 382 00:21:38.079 --> 00:21:42.599 videos about secret books of the Bible, with the yeah, yeah, 383 00:21:42.839 --> 00:21:44.279 have you seen this yourself. 384 00:21:44.720 --> 00:21:47.200 I haven't seen this, but I'm in no way surprised. 385 00:21:47.519 --> 00:21:50.240 Yeah, so boom boomers catch a lot of shit, and 386 00:21:50.319 --> 00:21:53.279 I understand it, but you have to understand, this was 387 00:21:53.319 --> 00:21:55.640 the first generation that actually grew up with a mass 388 00:21:55.640 --> 00:21:59.359 communications system already in place, and they grew up with 389 00:21:59.400 --> 00:22:02.480 people like Carson on the TV, people who looked like 390 00:22:02.519 --> 00:22:05.000 you and me and who sounded like your friends and 391 00:22:05.400 --> 00:22:09.240 interviewed famous people and that sort of thing. How on 392 00:22:09.240 --> 00:22:12.599 earth were they supposed to know that that was a weapon, right, So, like, 393 00:22:12.640 --> 00:22:14.160 I have to give Boomers a little bit of a 394 00:22:14.200 --> 00:22:18.079 pass there because gen z is really funny. They think 395 00:22:18.119 --> 00:22:20.880 that because they sort of inherently figured it all out, 396 00:22:20.920 --> 00:22:23.720 and they know that this stuff is already fake, like 397 00:22:23.839 --> 00:22:27.200 from cradle from the cradle, they figured this out. That 398 00:22:27.880 --> 00:22:31.079 they have a hard time conceptualizing the idea that perhaps 399 00:22:31.160 --> 00:22:34.200 there was a time and it's it's not because they're stupid, 400 00:22:34.279 --> 00:22:36.880 it's because there's there's a difference between knowing things and 401 00:22:36.920 --> 00:22:42.039