WEBVTT 1 00:00:00.760 --> 00:00:04.400 You're listenings KFI AM six forty The Bill Handles show 2 00:00:04.599 --> 00:00:08.960 on demand on the iHeartRadio app KFI AM six forty 3 00:00:09.000 --> 00:00:12.039 Handle here. All my computers all screwed up. We're having 4 00:00:12.080 --> 00:00:16.760 all kinds of problems with Zoom and so it's I 5 00:00:16.800 --> 00:00:18.399 just thought i'd share that with you, not that it 6 00:00:18.399 --> 00:00:20.800 has anything to do with anything. All Right, it is 7 00:00:20.879 --> 00:00:25.440 time for Tech Tuesday with Rich de Burrow, our tech guy. 8 00:00:26.079 --> 00:00:29.879 He's also on KTLA every day, rich on Tech every Saturday, 9 00:00:29.960 --> 00:00:34.079 right here on KFI eleven Am to two, Instagram at 10 00:00:34.159 --> 00:00:37.200 rich on Tech website, rich on tech dot TV. 11 00:00:37.359 --> 00:00:42.119 Good morning, Rich, Good morning to Bill. Okay, we have 12 00:00:42.159 --> 00:00:44.600 a few things to talk about. 13 00:00:45.159 --> 00:00:51.520 Microsoft is making a push to go password lists. How 14 00:00:51.560 --> 00:00:54.799 then do you have the kind of security that you 15 00:00:55.000 --> 00:00:57.920 need if there's no password there? 16 00:00:59.119 --> 00:01:02.399 Well, I'll be honest. Passwords are actually the worst security 17 00:01:02.439 --> 00:01:06.200 in the world. I know that sounds counterintuitive, but they 18 00:01:06.239 --> 00:01:10.040 really are easy to crack, they're easy to steal, they're 19 00:01:10.079 --> 00:01:14.359 easy to trick humans into handing them over. And that's 20 00:01:14.359 --> 00:01:17.280 why Microsoft is really moving past passwords. And if you 21 00:01:17.319 --> 00:01:20.000 look at a lot of the startups that I'm seeing, 22 00:01:20.200 --> 00:01:22.439 when you and if you've signed up for a new 23 00:01:22.439 --> 00:01:25.400 product or service. Lately, you might have noticed when you 24 00:01:25.439 --> 00:01:27.640 go to the website, it says put your email address, 25 00:01:27.680 --> 00:01:30.040 and you put your email in. The next thing does 26 00:01:30.079 --> 00:01:33.480 not say create a password. It says, we just emailed 27 00:01:33.519 --> 00:01:36.959 you a code. Pop that code in or click what's 28 00:01:36.959 --> 00:01:39.439 called a magic link, and that magic link, you go 29 00:01:39.439 --> 00:01:41.400 to your email, you click it, and next thing you know, 30 00:01:41.400 --> 00:01:44.599 you're logged into that website. So this is definitely a 31 00:01:44.640 --> 00:01:47.879 trend we're seeing. Passwords are not going away overnight. But 32 00:01:48.519 --> 00:01:51.519 Microsoft is a big company that is really trying to 33 00:01:51.519 --> 00:01:54.480 push people to stop using them. So what do you 34 00:01:54.599 --> 00:01:55.239 use instead? 35 00:01:55.879 --> 00:01:58.000 Is that your question face recognition? 36 00:01:59.239 --> 00:02:01.560 Yeah, so it be your face, it could be your 37 00:02:01.560 --> 00:02:04.959 fingerprint or even a pin. And you know, they say 38 00:02:04.959 --> 00:02:07.680 these are eight times faster than logging in. And really 39 00:02:07.719 --> 00:02:10.520 this is all part of something called past keys. So Bill, 40 00:02:10.599 --> 00:02:12.280 let me paint you the picture of what happens in 41 00:02:12.280 --> 00:02:14.719 the future. Let's say you get rid of your Microsoft password, 42 00:02:14.719 --> 00:02:17.360 which they're actually telling people, log onto your account and 43 00:02:17.719 --> 00:02:20.960 literally delete it. And so once you do that, the 44 00:02:21.000 --> 00:02:23.599 next time you log in, it'll say, hey, we just 45 00:02:23.680 --> 00:02:27.439 pushed a notification to your phone. Go to your phone 46 00:02:27.879 --> 00:02:32.479 and do your typical authentication, whether that's your face, your fingerprint, 47 00:02:32.520 --> 00:02:35.240 or your pin and the website will log you in. 48 00:02:36.439 --> 00:02:39.039 Huh, one of the things I And maybe I'm off 49 00:02:39.080 --> 00:02:42.360 track here because I'm you know, not your tech maven. 50 00:02:42.400 --> 00:02:43.439 That's why you're on the show. 51 00:02:44.120 --> 00:02:48.439 But whenever I get a code for my bank or 52 00:02:48.479 --> 00:02:52.960 whatever for authentication, and I use my phone, I don't 53 00:02:53.039 --> 00:02:56.120 use computers. Maybe that's my problem because my phone is 54 00:02:56.120 --> 00:02:59.599 my computer, so it gives me the code and I 55 00:02:59.680 --> 00:03:03.000 have to memorize that number because I'm switching over to 56 00:03:03.680 --> 00:03:06.520 the program itself. Am I doing something wrong? 57 00:03:08.080 --> 00:03:12.919 Well, there is an option on the iPhone to automatically 58 00:03:13.000 --> 00:03:18.240 have that code populate into the keyboard. So you should 59 00:03:18.319 --> 00:03:21.719 see a little option where that code coming from Messages 60 00:03:22.319 --> 00:03:25.240 should like appear right in the keyboard, like above the 61 00:03:25.319 --> 00:03:28.240 keyboard list. And that's pretty common for a lot of 62 00:03:28.280 --> 00:03:31.560 these apps to do. That is to basically, your Messages 63 00:03:31.599 --> 00:03:33.919 app is reading that you got a one time code 64 00:03:34.280 --> 00:03:36.560 and it's putting that there. So look for that next 65 00:03:36.560 --> 00:03:39.599 time bill because that does help. Otherwise, Yeah, you're right, 66 00:03:39.599 --> 00:03:41.639 you have to swipe to the other app, copy the code, 67 00:03:41.680 --> 00:03:43.919 put it back in, especially when you're on an email 68 00:03:43.960 --> 00:03:46.280 situation where they email you the code you got to 69 00:03:46.280 --> 00:03:48.800 go to your email. But I'm telling you there's a 70 00:03:48.840 --> 00:03:51.919 reason for all of this. It's because and Microsoft said, 71 00:03:51.919 --> 00:03:55.159 by the way, they are dealing with seven thousand password 72 00:03:55.199 --> 00:03:58.800 attacks per second right now, which is double last year's rate. 73 00:03:59.840 --> 00:04:03.360 These new systems are much more resistant to phishing because 74 00:04:03.639 --> 00:04:05.400 let's just say you set up a pass key on 75 00:04:05.520 --> 00:04:08.560 your on your Microsoft account, you go to a fake 76 00:04:08.639 --> 00:04:10.840 Microsoft account that's trying to log you know, get you 77 00:04:10.919 --> 00:04:13.680 to log in. It's not going to trigger that little 78 00:04:13.719 --> 00:04:17.040 activation to your phone or to your computer to say, hey, 79 00:04:17.120 --> 00:04:19.279 you know, log in with your password or your face, 80 00:04:19.399 --> 00:04:22.240 your fingerprint, because it can't. It's a fake website. It 81 00:04:22.279 --> 00:04:24.800 doesn't have that connection. So this is going to be 82 00:04:24.839 --> 00:04:27.199 a slow process. I know it's it's kind of confusing, 83 00:04:27.600 --> 00:04:29.639 but at the end of the day, we're very used 84 00:04:29.639 --> 00:04:32.399 to opening up our phone with our face or our 85 00:04:32.399 --> 00:04:35.600 fingerprint or a passcode. That's going to be kind of 86 00:04:35.600 --> 00:04:38.759 the new way to authenticate all of these apps that 87 00:04:38.800 --> 00:04:42.079 we're logging into as well, and websites and things like that. 88 00:04:42.959 --> 00:04:46.360 Okay, moving over something that I actually know something about 89 00:04:46.360 --> 00:04:51.680 and use all the time, and that's Roku. And this 90 00:04:51.879 --> 00:04:55.600 is and I'm switching over from Roku just to my 91 00:04:55.800 --> 00:04:59.279 smart TV because I find Roku a pain in the ass. 92 00:05:00.240 --> 00:05:02.560 We're going to do I. 93 00:05:02.800 --> 00:05:05.439 Yeah, yeah, I do. 94 00:05:06.160 --> 00:05:08.519 I don't know why smart TV running, what kind of 95 00:05:08.519 --> 00:05:09.319 operating system? 96 00:05:09.519 --> 00:05:10.560 How the hell do I know? 97 00:05:12.600 --> 00:05:16.759 Well, you know it's let me tell you, it's my wife, 98 00:05:16.759 --> 00:05:19.160 who's the tech mave. And I don't even know how 99 00:05:19.240 --> 00:05:22.399 phones work without a wire to the wall, for God's sake. 100 00:05:23.040 --> 00:05:27.959 Uh So that's where I'm at. But here is the issue. 101 00:05:28.079 --> 00:05:33.000 Roku users are starting to see ads when they pause content. 102 00:05:33.079 --> 00:05:35.639 And I pause all the time. 103 00:05:36.480 --> 00:05:39.399 I've got to go get I've got a pe I've 104 00:05:39.439 --> 00:05:40.839 got to deal with the. 105 00:05:40.839 --> 00:05:43.319 Dogs, and so I pause it and then move on. 106 00:05:44.519 --> 00:05:48.000 Big problem. Huh is this what Roku is really gonna do? 107 00:05:49.240 --> 00:05:51.240 Yeah, this is what they're gonna do. And uh so 108 00:05:51.360 --> 00:05:55.000 this is a new feature called pause ads. So when 109 00:05:55.040 --> 00:05:58.639 you pause your movie or TV show, a static AD 110 00:05:58.680 --> 00:06:01.199 will show up on the screen. And typically it's an 111 00:06:01.199 --> 00:06:04.879 AD along with a QR code for something. If it 112 00:06:04.920 --> 00:06:09.160 works properly, it's something that's related to maybe your search history, 113 00:06:09.439 --> 00:06:11.720 or they somehow have built a profile of the things 114 00:06:11.759 --> 00:06:14.040 that you might be interested based on your age or 115 00:06:14.279 --> 00:06:17.560 where you live, things like that. And this is appearing 116 00:06:17.600 --> 00:06:21.720 across multiple apps on the Roku, and people are starting 117 00:06:21.720 --> 00:06:24.759 to see this and yeah, this is a feature that 118 00:06:24.800 --> 00:06:27.319 we're seeing, or I guess a trend we're seeing across 119 00:06:27.399 --> 00:06:30.680 lots of streaming apps, especially when you're on you know, 120 00:06:30.759 --> 00:06:35.279 the ad supported apps like a Hulu or a YouTube 121 00:06:35.759 --> 00:06:38.000 or an HBO Max. This happened to me the other day. 122 00:06:38.000 --> 00:06:40.879 I was on Peacock watching a movie and I paused 123 00:06:40.920 --> 00:06:42.360 the movie, came back to the room, and. 124 00:06:42.319 --> 00:06:44.399 I was surprised. I was like, oh, there's the pause ad. 125 00:06:44.920 --> 00:06:47.600 So the first time you see it you're a little surprised, 126 00:06:47.600 --> 00:06:50.240 But I think bill at the end of the day, 127 00:06:50.319 --> 00:06:53.000 you know, these marketing companies are looking for ways of 128 00:06:53.040 --> 00:06:56.759 grabbing our attention, and they have a very small window 129 00:06:56.800 --> 00:06:59.439 at this point because of you know, just how everything is. 130 00:06:59.480 --> 00:07:02.519 We're all always kind of switching between different things and 131 00:07:02.519 --> 00:07:04.879 how we watch and our tension span, and if you're 132 00:07:04.879 --> 00:07:07.439 paused on the screen, you're going to notice it for sure. 133 00:07:08.160 --> 00:07:12.079 You know, I even Instagram, which I use because people 134 00:07:12.120 --> 00:07:14.040 will send me Instagram stuff all the time. 135 00:07:14.959 --> 00:07:18.839 You have the ad that appears for before you start. 136 00:07:18.639 --> 00:07:21.600 Anything, but it's like five seconds and then you go 137 00:07:21.639 --> 00:07:27.160 skip this ad, which that's livable. Are we talking five seconds, 138 00:07:27.199 --> 00:07:29.639 fifteen seconds, thirty seconds? 139 00:07:31.160 --> 00:07:33.600 Well, the ad itself is the Typically the ones that 140 00:07:33.639 --> 00:07:36.279 I've seen are static, so they are just on your 141 00:07:36.319 --> 00:07:38.800 screen while you're paused the entire time. So if you're 142 00:07:38.839 --> 00:07:41.759 pausing the show for a minute, you know, you might 143 00:07:41.800 --> 00:07:44.519 see that ad for a minute. But the idea is 144 00:07:44.519 --> 00:07:48.040 that these ads are just there in between, and so 145 00:07:49.120 --> 00:07:51.680 you know, and the ones I've seen, it just kind 146 00:07:51.680 --> 00:07:54.120 of works because otherwise, what do you see on the 147 00:07:54.120 --> 00:07:57.839 screen as your TV show paused right or your movie paused? 148 00:07:58.680 --> 00:08:00.439 But yes, it is a shift in the way that 149 00:08:00.480 --> 00:08:03.560 we think about entertainment because here you are, you know, 150 00:08:03.600 --> 00:08:05.639 watching an action movie or something and you pause and 151 00:08:05.680 --> 00:08:08.000 it's like an ad for Dominos. And those are the 152 00:08:08.079 --> 00:08:11.000 kind of ads that I've seen, and they're smart and savvy. 153 00:08:11.079 --> 00:08:15.040 And again I think that unless I think the delineation 154 00:08:15.160 --> 00:08:17.279 here will be if we start to see them on 155 00:08:17.399 --> 00:08:20.000 content that we have paid to be ad free. So 156 00:08:20.079 --> 00:08:23.240 for instance, Netflix, right like they have you know, their 157 00:08:23.480 --> 00:08:26.160 top of the line subscriptions don't have ads, but they 158 00:08:26.240 --> 00:08:29.040 do have subscriptions that are ads supported. So does Peacock, 159 00:08:29.160 --> 00:08:31.639 so does YouTube. So I understand if you're if you're 160 00:08:31.639 --> 00:08:34.600 getting your your subscription for Less because it's ads supported, 161 00:08:35.480 --> 00:08:37.480 if you see ads during pause, I mean that's kind 162 00:08:37.519 --> 00:08:39.919 of all fair game. I'd say, all. 163 00:08:39.879 --> 00:08:41.360 Right, fair enough, Rich. 164 00:08:41.960 --> 00:08:45.840 We were talking about the ads and Roku is now 165 00:08:45.879 --> 00:08:50.720 going to have ads, static ads when you put whatever 166 00:08:50.759 --> 00:08:54.480 show on pause. And this is one of the things 167 00:08:54.600 --> 00:08:58.240 that is really bothering me that we're moving in the 168 00:08:58.320 --> 00:09:03.480 direction where we're going to have ads no matter what 169 00:09:03.960 --> 00:09:07.879 or where unless you're willing to pay insane amounts of money. 170 00:09:07.960 --> 00:09:12.960 When TV first came out, it was a minute top 171 00:09:13.000 --> 00:09:17.000 and bottom for ads, and then we went to cable 172 00:09:17.279 --> 00:09:21.679 and you would pay to not have ads. And I 173 00:09:21.720 --> 00:09:26.559 still think in terms of paying anybody to not put 174 00:09:26.639 --> 00:09:29.559 ads in, and it's moving the other way, and it 175 00:09:29.639 --> 00:09:33.600 is Is there any possibility that you know, unless you're 176 00:09:33.600 --> 00:09:35.919 willing to pay twenty five to thirty dollars a month 177 00:09:36.039 --> 00:09:38.799 maybe more, that you're going to have ads in everything 178 00:09:38.840 --> 00:09:40.000 you see on television? 179 00:09:41.200 --> 00:09:44.960 Oh? Absolutely, I mean it. Look and here's the thing. 180 00:09:45.320 --> 00:09:49.840 The fastest growing area of television. We've talked about this before, 181 00:09:50.519 --> 00:09:54.240 is these free ads supported streaming services. So people are 182 00:09:54.279 --> 00:09:58.759 actually looking to cut costs with their cable bill, with 183 00:09:58.799 --> 00:10:02.919 their streaming bill, with their cell phone bill, and they 184 00:10:02.960 --> 00:10:06.000 don't mind having the ads, and so it's not that 185 00:10:06.120 --> 00:10:09.559 big of a deal. And the options for having no 186 00:10:09.679 --> 00:10:13.360 ads remain, but they're getting more and more expensive, like 187 00:10:13.399 --> 00:10:16.120 you said, and so people will pay to get rid 188 00:10:16.159 --> 00:10:18.399 of ads if they want to. But there are many 189 00:10:18.399 --> 00:10:21.279 many people out there who don't really mind the ads. 190 00:10:21.279 --> 00:10:23.639 They see it as a natural break. They see it 191 00:10:23.679 --> 00:10:25.480 as you know, this is the way TV was in 192 00:10:25.519 --> 00:10:29.320 the past. This is free content, so why not why 193 00:10:29.360 --> 00:10:32.320 not just get it for free? And it powers a 194 00:10:32.360 --> 00:10:35.120 lot of businesses. So I think that no matter what 195 00:10:35.679 --> 00:10:38.000 there will be, there will always be a level that 196 00:10:38.120 --> 00:10:41.240 is ads supported. I think it's interesting that some of 197 00:10:41.279 --> 00:10:44.960 these ads supported plans cost money. Like Netflix, you know 198 00:10:45.000 --> 00:10:47.759 their ad supported plan, You're still paying for it. So 199 00:10:47.799 --> 00:10:50.879 it's interesting versus something like a two B or a 200 00:10:52.240 --> 00:10:55.440 Pluto TV, where you don't pay anything and you get 201 00:10:55.440 --> 00:10:57.399 all the content for free because of the ads. 202 00:10:57.679 --> 00:11:01.080 Yeah, that's where I think my gripe is. 203 00:11:01.120 --> 00:11:04.000 And it could because I'm dated, because I'm used to 204 00:11:04.480 --> 00:11:08.600 starting non paid TV subscription TV, which wouldn't even dream 205 00:11:08.639 --> 00:11:11.799 of having an AD, And now you're paying, paying to 206 00:11:12.039 --> 00:11:12.840 have ads. 207 00:11:13.159 --> 00:11:15.039 And the only. 208 00:11:14.360 --> 00:11:18.639 Place that I ever remember having ads where it was 209 00:11:18.679 --> 00:11:22.120 not appropriate was in the movie theaters and you'd have 210 00:11:22.279 --> 00:11:23.759 La times run. 211 00:11:23.799 --> 00:11:25.759 And this was way back in the day. 212 00:11:26.320 --> 00:11:30.879 And I come from a generation of people who came 213 00:11:31.000 --> 00:11:34.200 into watching at that point cable TV, and I didn't 214 00:11:34.200 --> 00:11:34.639 pay for it. 215 00:11:34.720 --> 00:11:35.519 But I think you're right. 216 00:11:36.080 --> 00:11:39.600 Uh, if you have someone who has only recently started 217 00:11:39.639 --> 00:11:42.960 watching TV, I'm talking about the last decade or two, 218 00:11:44.679 --> 00:11:47.440 just getting involved with their kids, you know what, It's 219 00:11:47.440 --> 00:11:48.519 just part of doing business. 220 00:11:49.039 --> 00:11:52.159 And hold on Bill, even taking it a step further, 221 00:11:52.720 --> 00:11:55.840 half the content nowadays is ads. So when you're flipping 222 00:11:55.879 --> 00:12:00.120 through Instagram or you know, Instagram reels or TikTok, a 223 00:12:00.120 --> 00:12:03.200 lot of that content is sponsored itself. So the content 224 00:12:03.240 --> 00:12:06.480 that you're watching, like if it's a review of a toaster, 225 00:12:06.559 --> 00:12:08.399 oven or something like that, like a lot of times 226 00:12:08.799 --> 00:12:12.840 the company has paid that influencer to make that video. 227 00:12:13.320 --> 00:12:15.759 And so now it's like this merging of like hold 228 00:12:15.759 --> 00:12:19.840 on what's true, what's real, and what's not sponsored in 229 00:12:19.879 --> 00:12:22.799 any way. And I think that part of it is 230 00:12:22.840 --> 00:12:25.080 also really tricky moving forward. 231 00:12:26.879 --> 00:12:30.120 And for some reason. Well, you know, that seems to work. 232 00:12:30.159 --> 00:12:33.879 I mean, that doesn't really bother me, because I'm pretending 233 00:12:33.960 --> 00:12:38.399 that I'm seeing content. The influencer is pretending that there's 234 00:12:38.480 --> 00:12:43.240 content there, and everybody's happy. For example, we have a 235 00:12:43.279 --> 00:12:46.480 success from Scratch which we just brought back, and it 236 00:12:46.559 --> 00:12:51.720 is a sponsored segment and it is literally sponsored by, 237 00:12:52.480 --> 00:12:55.799 and the rest of it is truly content. Now, if 238 00:12:55.840 --> 00:12:58.480 I were do a sponsored by and I would do 239 00:12:58.679 --> 00:13:03.399 the content on that ad or on that business every week, 240 00:13:03.440 --> 00:13:06.000 it's a different story. So I guess it's just a 241 00:13:06.080 --> 00:13:09.720 question of levels. And by the way, on the sponsored stuff, 242 00:13:10.759 --> 00:13:13.919 I stopped. I stopped really caring when I saw an 243 00:13:13.919 --> 00:13:16.799 eleven year old kid getting twenty million dollars a year 244 00:13:16.799 --> 00:13:18.279 for opening birthday presents. 245 00:13:18.360 --> 00:13:19.360 I mean that did it to me. 246 00:13:20.600 --> 00:13:22.320 Yeah, And I think he has a line of toys 247 00:13:22.320 --> 00:13:24.840 at Target now, and I think he's actually uh, I 248 00:13:24.879 --> 00:13:26.279 think he just turned forty seven. 249 00:13:26.879 --> 00:13:29.399 Yeah, I mean, it's just, uh, it's like the cars 250 00:13:29.399 --> 00:13:31.480 for causes kids. I won't even tell you what happened 251 00:13:31.480 --> 00:13:34.480 to them, right, you know most of them are dead 252 00:13:34.519 --> 00:13:35.519 of old age now. 253 00:13:36.200 --> 00:13:39.480 And you're right, my gosh, okay, I know nothing saturd 254 00:13:39.519 --> 00:13:41.799 than when I watch movies and I look up the 255 00:13:41.840 --> 00:13:43.399 actor and I'm like, oh, please, don't some of that 256 00:13:43.440 --> 00:13:45.039 person's dead? Oh yep, they're dead. 257 00:13:45.679 --> 00:13:47.720 Or how about when they're alive and they don't look 258 00:13:47.759 --> 00:13:48.279 so good? 259 00:13:49.320 --> 00:13:52.639 Well, no comment there that has some people. 260 00:13:53.159 --> 00:13:54.320 Some people don't age. 261 00:13:54.320 --> 00:13:57.799 Well, no, no, we can't. We can't figure that out. 262 00:13:57.799 --> 00:13:59.279 You know what I mean, Like, you can't you can't 263 00:13:59.440 --> 00:14:01.559 make that happen. I think on the flip side, when 264 00:14:01.559 --> 00:14:04.320 you go to further, you know, when you're really changing 265 00:14:04.320 --> 00:14:06.279 your look. So many times it's like, wait, who's this 266 00:14:06.320 --> 00:14:07.960 person now? You don't even recognize them? 267 00:14:09.200 --> 00:14:11.679 Yeah, okay, Rich, we're out of time. 268 00:14:11.720 --> 00:14:13.720 I wish we had gone some a little bit more 269 00:14:13.759 --> 00:14:15.320 time because there's a bunch of stuff we'll probably do 270 00:14:15.440 --> 00:14:20.080 next week. Then Rich demurow r Tech Guy KTLA every day, 271 00:14:20.879 --> 00:14:22.919 Channel five every. 272 00:14:22.679 --> 00:14:24.440 Saturday, eleven in the morning at two pm. 273 00:14:24.519 --> 00:14:28.679 Right here on KFI, Instagram, at rich on Tech website, 274 00:14:28.840 --> 00:14:32.759 rich on tech dot TV. See this, I'm pitching you 275 00:14:32.879 --> 00:14:37.279 and people pretend we pretend this is not sponsored stuff. 276 00:14:37.320 --> 00:14:37.919 When I give the. 277 00:14:37.879 --> 00:14:42.480 Pitch, it's not sponsored. You're no, it's not sponsored. 278 00:14:42.600 --> 00:14:45.799 Come on, I'm accusing you of paying for that. 279 00:14:46.039 --> 00:14:48.720 Hey, don't hate the player, hate the game, you gots no, 280 00:14:48.879 --> 00:14:49.879 let's start that rumor. 281 00:14:49.960 --> 00:14:54.159 Okay, all right, Rich, take care, catch you over the weekend. Bye. 282 00:14:55.200 --> 00:14:58.080 The Dodgers are taking on the Marlins in Miami today 283 00:14:58.120 --> 00:14:59.840 with the first pitch at three forty. 284 00:15:00.360 --> 00:15:04.159 Listen to all Dodger games on AM five seventy LA Sports. 285 00:15:04.320 --> 00:15:07.759 Stream all Dodgers games in HD on the iHeartRadio app 286 00:15:08.200 --> 00:15:13.360 keyword AM five seventy LA Sports. Zen she handcrafted sushi 287 00:15:13.440 --> 00:15:18.799 made fresh daily at Ralph's near the deli counter. And 288 00:15:18.840 --> 00:15:22.080 it's only Japanese people that make that sushi. I have 289 00:15:22.159 --> 00:15:25.559 no idea if that's true or not, so I'll talk 290 00:15:25.600 --> 00:15:28.799 to the folks at zen She now, and Neil, you 291 00:15:28.840 --> 00:15:31.120 can join me on this one, okay, Because this has 292 00:15:31.159 --> 00:15:36.080 to do with something we love and we trust so much, 293 00:15:36.120 --> 00:15:43.879 and that is snacking. Chips and munchies. Sales are dropping precipitously. 294 00:15:44.799 --> 00:15:51.720 We Americans are just snacking less. And why worries about money? 295 00:15:53.600 --> 00:15:57.759 And by the way, the cost of snacks are ridiculous now, 296 00:15:58.399 --> 00:16:02.120 I mean just crazy. We want to eat healthier. Well, 297 00:16:02.159 --> 00:16:05.600 I don't reduce artificial dies. I don't care. 298 00:16:06.480 --> 00:16:06.840 Uh. 299 00:16:06.879 --> 00:16:11.039 The increased use of prescription drugs, you know with Govi 300 00:16:11.320 --> 00:16:14.919 and ozembic that make you not want to eat snacks 301 00:16:15.000 --> 00:16:20.159 between meals, and so you've got well the brain name 302 00:16:20.440 --> 00:16:25.919 brand name, snack companies Dorito's Ding Dogs, ding Dongs sales 303 00:16:25.960 --> 00:16:30.879 have been going south south south. So neil uh, let's 304 00:16:30.960 --> 00:16:33.679 let's first of all, let's talk about why it's so 305 00:16:33.840 --> 00:16:36.559 damn expensive. You go, we go to that machine down 306 00:16:36.639 --> 00:16:40.559 the hall, you know, our many on the seven to 307 00:16:40.559 --> 00:16:44.879 eleven on the honor system, except they have videos and 308 00:16:44.919 --> 00:16:47.519 I you look at a pack of chips over the 309 00:16:47.600 --> 00:16:50.120 last year, year and a half, it had to have doubled. 310 00:16:52.039 --> 00:16:55.320 Oh well, they're definitely on the rise. And in addition 311 00:16:55.440 --> 00:16:58.240 to being on the rise, we even heard this with 312 00:16:58.320 --> 00:17:02.679 the last administration when by was going after shrinkflation. So 313 00:17:02.879 --> 00:17:06.240 in addition to them either staying the same or going 314 00:17:06.319 --> 00:17:10.680 up a little bit, they were reducing the cost or 315 00:17:10.799 --> 00:17:14.279 changing the cost per ounce, and that was raising because 316 00:17:14.319 --> 00:17:17.480 they were putting less chips in the bag, or they 317 00:17:17.480 --> 00:17:21.960 had modified the packaging to put less you know, beverage 318 00:17:22.039 --> 00:17:24.599 in whatever it might be. So that was turning people 319 00:17:24.640 --> 00:17:28.440 off as well because values not there. But I think 320 00:17:28.480 --> 00:17:31.920 it's a handful of things, like you pointed out, I 321 00:17:31.960 --> 00:17:35.880 think it's the Wagovis and the Ozempics. I think it's 322 00:17:36.000 --> 00:17:41.720 the people looking towards other snack type things and just 323 00:17:41.799 --> 00:17:42.960 the sheer cost of them. 324 00:17:43.519 --> 00:17:46.200 Yeah, that's the crazy part because when you look at that. 325 00:17:46.319 --> 00:17:48.759 For me, that's the crazy part because when you look 326 00:17:48.799 --> 00:17:51.720 at a bag of potato chips with an ounce less 327 00:17:51.960 --> 00:17:55.079 of potato chips, which is not a lot of potato chips. 328 00:17:55.079 --> 00:17:58.160 So let's say it's eight chips. 329 00:17:57.799 --> 00:18:01.559 Less in a bag, in a small bag, how much 330 00:18:01.640 --> 00:18:08.119 can eight chips cost freeedo lay versus the cost of distribution, 331 00:18:08.839 --> 00:18:12.599 the cost of marketing, the cost of packaging. 332 00:18:13.880 --> 00:18:15.400 The chips themselves have to. 333 00:18:15.319 --> 00:18:21.400 Be virtually nothing, and yet you know they I have 334 00:18:21.920 --> 00:18:23.960 price fatigue, and it was going to happen at some 335 00:18:24.079 --> 00:18:25.960 point and we've reached critical mass. 336 00:18:28.000 --> 00:18:33.200 Yeah, but those chips you're you're thinking in in the 337 00:18:33.240 --> 00:18:37.599 smaller the package sense, pennies add up with these larger 338 00:18:37.680 --> 00:18:41.440 companies that are making massive amounts of these things. I mean, 339 00:18:41.480 --> 00:18:45.240 they end up saving a ton more money than you 340 00:18:45.319 --> 00:18:47.119 might expect just because it's pennies. 341 00:18:47.480 --> 00:18:50.960 No, I understand, but my point is, and I guess 342 00:18:51.000 --> 00:18:55.119 they they're obviously a lot smarter than I am. Weighing 343 00:18:55.440 --> 00:19:01.920 the costs of raising the price versus reducing the amount 344 00:19:02.079 --> 00:19:03.400 of product inside. 345 00:19:03.519 --> 00:19:06.240 It used to be where you would get. 346 00:19:06.319 --> 00:19:09.960 Now forty four ounces more or now two ounces more 347 00:19:10.039 --> 00:19:10.960 for the same price. 348 00:19:11.279 --> 00:19:12.799 It used to be the reverse. 349 00:19:14.359 --> 00:19:18.960 And instantly they don't say on the label two ounces 350 00:19:19.119 --> 00:19:23.000 less for the same price. Have you noticed that it's 351 00:19:23.039 --> 00:19:27.759 always when it's two ounces more they blasted on the package. 352 00:19:27.920 --> 00:19:30.759 Yeah, or they'll they'll. This is one of my favorites. 353 00:19:31.039 --> 00:19:37.079 They will advertise new packaging like that's a you know, 354 00:19:37.319 --> 00:19:43.920 new package, which is less product. Yeah, less product. They 355 00:19:43.920 --> 00:19:47.160 don't say, yeah, it's a smaller package. And sometimes those 356 00:19:47.200 --> 00:19:52.559 snacks are not as you know, fulfilling. Twinkies are smaller. 357 00:19:52.759 --> 00:19:56.400 Ding Dongs are smaller ding dongs. You remember ding dongs 358 00:19:56.480 --> 00:19:59.240 used to come and foil. They don't needmore. They come 359 00:19:59.279 --> 00:20:02.519 in just a little place. Plastic wrap foyle was more expensive. 360 00:20:03.160 --> 00:20:06.599 Okay, so let's talk about do you snack because you're 361 00:20:06.640 --> 00:20:13.960 pretty hefty? Uh oh, I've had no wait till I 362 00:20:13.960 --> 00:20:16.519 get to Will. I'm you know, right when I finished 363 00:20:16.519 --> 00:20:18.519 to you wait with you, Wait wait till I get 364 00:20:18.519 --> 00:20:19.400 to Will on this one. 365 00:20:19.839 --> 00:20:25.599 Uh Oh, I'm bigger than Will, but I don't know. 366 00:20:25.640 --> 00:20:27.960 It's close. I gotta tell you it's close. 367 00:20:28.079 --> 00:20:30.240 Not even close now. 368 00:20:30.960 --> 00:20:31.880 But he's shorter than me. 369 00:20:33.519 --> 00:20:34.480 How tall are you? Will? 370 00:20:35.279 --> 00:20:35.799 Six feet? 371 00:20:36.119 --> 00:20:38.880 Are you both? Six feet? 372 00:20:39.319 --> 00:20:40.079 Okay? 373 00:20:40.839 --> 00:20:44.640 And you'll better leave your. 374 00:20:43.279 --> 00:20:45.960 Numbers numbers I have. By the way, I have a 375 00:20:46.160 --> 00:20:48.160 I have a question. Hither I wasn't gonna go there. 376 00:20:49.519 --> 00:20:52.359 Let me quickly ask a question for all of you 377 00:20:52.440 --> 00:20:53.200 before we bail. 378 00:20:54.160 --> 00:20:54.960 Are you a snacker? 379 00:20:55.039 --> 00:20:59.000 Neil? Yes, Will, emotional snacker? 380 00:21:00.400 --> 00:21:02.440 Snacker? What the whatever that means? 381 00:21:03.079 --> 00:21:07.400 Snack when I'm happy, snack when I'm a will? 382 00:21:07.400 --> 00:21:09.880 Are you a snacker food? Yes? 383 00:21:10.480 --> 00:21:15.960 Okay, uh so two out of two? Kno snacker alright, 384 00:21:16.480 --> 00:21:17.599 Heather snacker? 385 00:21:17.759 --> 00:21:20.119 Yeah, I do like a boredom snacker when I'm bored 386 00:21:20.119 --> 00:21:21.960 all snack on pop corners, oh. 387 00:21:21.920 --> 00:21:26.079 So throughout the whole show. And snacker, Yes, I prefer 388 00:21:26.160 --> 00:21:33.519 snacks to meals. Yeah, and I'm a snacker too. Hey, hey, hey, 389 00:21:33.680 --> 00:21:35.359 all right, I just thought i'd point that out. I 390 00:21:35.400 --> 00:21:38.839 don't know what that tells us. We need to buy more? Yes, yeah, yeah, 391 00:21:38.880 --> 00:21:39.839 we need to buy more. 392 00:21:39.960 --> 00:21:43.480 And then you know the big chips, even a Costco, 393 00:21:44.160 --> 00:21:48.640 a big bag of chips is ridiculous. I said, do 394 00:21:48.640 --> 00:21:51.279 you ever try the shrimp chips at Costco? 395 00:21:52.240 --> 00:21:54.440 They are they're shrimp flavored. 396 00:21:54.799 --> 00:21:57.079 Yeah, they're I know, they're made with the real shrimp. 397 00:21:57.160 --> 00:21:58.880 They're Oriental of some kind. 398 00:21:58.920 --> 00:22:00.480 I don't know. They're Japanese, Korean. 399 00:22:01.720 --> 00:22:02.359 I like them. 400 00:22:02.640 --> 00:22:05.400 I like them, and they they the whole house smells 401 00:22:05.400 --> 00:22:05.920