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<v Speaker 4>No, hey, it's that TBT pick from when You War

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<v Speaker 4>baggy jeans and shell necklaces. Alley word. I'm back with

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<v Speaker 4>a pop cultural psychological episode. It's going to become very

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<v Speaker 4>dear to your heart because it's about why something is

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<v Speaker 4>dear to your heart. First, you're dear to me. Patrons,

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<v Speaker 4>Thanks for paying a dollar or more a month to

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<v Speaker 4>submit your questions to ologists. Thanks to everyone who talks

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<v Speaker 4>and tweets about the show. Thanks to everyone leaving reviews,

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<v Speaker 4>which I read every single one. I churned back at you,

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<v Speaker 4>such as this one written this week by Michigan or

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<v Speaker 4>Lady t Lav, who wrote, Yeah love Ologies. While sitting

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<v Speaker 4>in my car in the elementary school pickup lane, I

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<v Speaker 4>was listening to ologies with my windows down, and as

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<v Speaker 4>another mom walked by, she shouted, Hey, that's ologies. I

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<v Speaker 4>got so excited to happen upon another ologite in the wild.

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<v Speaker 4>I became flum mixed and could only reply, yeah, love ologies.

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<v Speaker 4>Finding your own people so fun, Lady t Lav, so timely,

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<v Speaker 4>you have no idea, So panthropology, let's do this episode?

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<v Speaker 4>You ready, okay? So Phanthropology is indeed a real term.

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<v Speaker 4>It was coined by Kristin Longfield, a marketing strategist who

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<v Speaker 4>used to work at Trailer Park. They make movie trailers

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<v Speaker 4>and they have a very confusing name if you were

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<v Speaker 4>not in the entertainment business. But the fan part of

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<v Speaker 4>panthropology comes from the word fanatic, which stemmed from the

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<v Speaker 4>Latin for a temple or a sacred place, and fanatic

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<v Speaker 4>meant insanely but divinely inspired. But we have been using

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<v Speaker 4>it to mean a person who hella dig something since

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<v Speaker 4>the mid sixteen hundreds, long before we had TV series

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<v Speaker 4>to gobble up and comic books to love, although, let's

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<v Speaker 4>be honest, illuminated manuscripts from the Middle Ages kind of

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<v Speaker 4>like comic books, but with more horses and demon babies

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<v Speaker 4>and gold leaf. But either way, this ologist happened to

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<v Speaker 4>meet my now fiance a year or two ago, I think,

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<v Speaker 4>and he demanded her business card to give me. And

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<v Speaker 4>I have wanted to record this episode at least for

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<v Speaker 4>a year. We're both LA based, and we kept waiting

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<v Speaker 4>for the pandemic to pass. But alas, we just recently

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<v Speaker 4>recorded over the phone, and it was such a compelling

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<v Speaker 4>and interesting look at why we love what we love.

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<v Speaker 4>We talked for nearly two hours, didn't even take a

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<v Speaker 4>pee break, to be honest, I just adore her.

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<v Speaker 5>So.

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<v Speaker 4>She studied communication and culture at Indiana University Gohoosias and

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<v Speaker 4>got her masters at UCLA and Critical Media Studies and

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<v Speaker 4>Fan Studies. She has been consulting and on staff as

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<v Speaker 4>an anthropologist and a researcher at marketing firms and entertainment companies.

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<v Speaker 4>She runs her own called Random Machine. We talked so

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<v Speaker 4>long about so many things that y'all love that I

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<v Speaker 4>could not cut this down into a single episode. So

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<v Speaker 4>feast your ears on a delicious two parter. Next week,

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<v Speaker 4>we're going to dive in even more into stands versus fans,

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<v Speaker 4>where's the line, shipping people, toxic fandoms, formulas on attaining

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<v Speaker 4>Internet fame, and this episode you're about to hear we

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<v Speaker 4>lay all the groundwork talking about the history of fandoms,

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<v Speaker 4>what a fandom even is, Disney bounding her favorite things,

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<v Speaker 4>and sports versus art fanatics, kpop politics, Trekki's Star Wars prequels,

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<v Speaker 4>the Curse of the Algorithm, and what to do when

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<v Speaker 4>your favorite books are penned by problematic trolls, creating your

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<v Speaker 4>own fan base, self identifying morality, all kinds of stuff.

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<v Speaker 4>So cozy up and get to know and love behavioral

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<v Speaker 4>researcher and legit professional on her business card un ironically

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<v Speaker 4>panthropologist Meredith Levine.

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<v Speaker 6>I am Meredith Levine and my pronouns are she her great?

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<v Speaker 4>Now you are a panthropologist, I am You're the first

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<v Speaker 4>anthropologist I have ever heard of? Are you the only

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<v Speaker 4>one on Earth?

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<v Speaker 6>I am, by no means the only one on Earth?

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<v Speaker 6>In fact, the title is not even of my origin.

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<v Speaker 6>The title I heard at while I was still in

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<v Speaker 6>graduate school. I went to a session with a woman

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<v Speaker 6>named Chris who was working at trailer park at the time,

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<v Speaker 6>who now has her own consultancy called Panthropology. He and

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<v Speaker 6>it matched onto what I was studying at the time

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<v Speaker 6>and said, hey, I want to do that for a

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<v Speaker 6>living m hm. And so it stuck with me for

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<v Speaker 6>the last ten years of my professional career.

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<v Speaker 4>It's so perfect. I love that it just kind of

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<v Speaker 4>says everything. And it's also is anthropological, right it is.

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<v Speaker 6>And I use a lot of mixed methods research in

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<v Speaker 6>my work. Increasingly I'm using a lot of analytics dashboards

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<v Speaker 6>on social platforms. But I have done participant observation, I

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<v Speaker 6>have done a quantitative research. I have done survey design

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<v Speaker 6>and focus groups and all sorts of other methods that

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<v Speaker 6>researchers would use in the field, and a lot of

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<v Speaker 6>it is qualitative interpretation and very anthropological.

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<v Speaker 4>Are you a fan of any particular thing that you

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<v Speaker 4>feel like really has grasped your heart?

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<v Speaker 6>Yes?

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<v Speaker 4>Okay?

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<v Speaker 6>And my origin story of panthropology dates back to age

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<v Speaker 6>thirteen with a research project in middle school, so there's

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<v Speaker 6>a long history there as far as the professional interest

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<v Speaker 6>is concerned. But my current fandoms are a little sad

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<v Speaker 6>right now, as are many people's fandoms because I'm a

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<v Speaker 6>fan of Disney theme parks, Hugh, and so they're a

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<v Speaker 6>little sad right now, but that's okay. It needs to

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<v Speaker 6>be in order to be safe. Increasingly, I'm fans of

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<v Speaker 6>fewer things just because of the nature of the experience

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<v Speaker 6>of being a fan and how tied it is into identity.

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<v Speaker 6>So I like to say I'm a fan of fans,

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<v Speaker 6>and my two biggest fandoms are Disney theme parks and

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<v Speaker 6>nerd Fightia, which is the fandom centered around the Internet

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<v Speaker 6>properties of John and Hank Green, especially the blog brothers.

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<v Speaker 4>Hank and John Green, if you don't know of them,

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<v Speaker 4>have built a bit of a media empire after starting

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<v Speaker 4>a log channel together in two thousand and seven, and

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<v Speaker 4>they now have several channels under their umbrella, like Hank's

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<v Speaker 4>SI Show. They're also both prolific writers. John is the

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<v Speaker 4>author of The Fault in Our Stars. They have many

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<v Speaker 4>titles between them and the fundraise for their charity, which

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<v Speaker 4>is called The Foundation to Decrease World Suck, and they

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<v Speaker 4>are essentially trying to make the Internet closer to the

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<v Speaker 4>happiest place on Earth. Oh along those lines. Have you

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<v Speaker 4>ever Disney bounded?

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<v Speaker 6>I have Disney bounded, and I've also done cosplay, And

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<v Speaker 6>one of my favorite personal fan memories is several years back,

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<v Speaker 6>I did a costume of the tightrope walker from the

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<v Speaker 6>Haunted Mansion ride Oh My God and Bob and went

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<v Speaker 6>during Halloween, which is one of the only times where

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<v Speaker 6>when you get the extra ticket, adults can wear costumes

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<v Speaker 6>in the park, And so I got to wear the

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<v Speaker 6>costume in front of the Haunted Mansion and I have

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<v Speaker 6>some great photos from that.

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<v Speaker 4>This tightrope Walker, I looked it up, is in a

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<v Speaker 4>petticoated dress and holds a parasol and when the elevator

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<v Speaker 4>drops sorry spoiler alert for the Haunted Mansion, you see

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<v Speaker 4>that she's balanced on a rope right above the gaping

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<v Speaker 4>jaws of a gator. What a costume.

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<v Speaker 6>I'm not a professional cosplayer by any means, or a

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<v Speaker 6>professional Disney bounder, but yes I have. I have done

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<v Speaker 6>those things.

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<v Speaker 4>Would you ever want any of your ashes scattered in

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<v Speaker 4>the Haunted Mansion, even knowing that someone would just vacuum

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<v Speaker 4>it up at the end of the day.

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<v Speaker 6>No, because I know that people vacuum it up at

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<v Speaker 6>the end of the day.

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<v Speaker 4>They know that though at this point they know that

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<v Speaker 4>maybe there might be an iota of them left right, Yeah, okay.

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<v Speaker 6>Try and do this a non zero amount. And one

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<v Speaker 6>of the most interesting things about the Haunted Mansion is

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<v Speaker 6>their air filtration system is so good that they have

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<v Speaker 6>to keep faking the like dust. It's genuinely a really

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<v Speaker 6>great air filtration system.

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<v Speaker 4>Oh my god. Okay, so you're thirteen years old. When

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<v Speaker 4>I was thirteen, like digital media did not exist. We had,

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<v Speaker 4>you know, laser discs or something. But at thirteen, what

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<v Speaker 4>was your middle school project?

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<v Speaker 6>So I went to a middle school in Los Angeles

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<v Speaker 6>and we had a project called the Eye Search, which

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<v Speaker 6>was designed to teach us about research methodologies. M It

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<v Speaker 6>was a year long project where we got to choose

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<v Speaker 6>our topic and then proceed to research it with a

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<v Speaker 6>list of methodologies we had to do with like minimum

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<v Speaker 6>levels of kinds of sources and do primary research and

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<v Speaker 6>secondary research. And at the time, the first three Harry

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<v Speaker 6>Potter books had come out, and mind you, I was

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<v Speaker 6>not doing a research project on Harry Potter. I was

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<v Speaker 6>doing a research project on Harry Potter fandom.

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<v Speaker 5>Some person could explode, ah and I could sense that

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<v Speaker 5>there was a there there because of the midnight book

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<v Speaker 5>parties that were starting to happen.

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<v Speaker 6>At bookstores and the way it was sweeping through students

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<v Speaker 6>at the school. And so my twelve year old, thirteen

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<v Speaker 6>year old self went the route of, well, clearly, we

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<v Speaker 6>like this because it taps into archetypal characters and personality types,

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<v Speaker 6>which is like the angle I went form HM as

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<v Speaker 6>thirteen year old me, which as thirty something year old me,

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<v Speaker 6>I was not super far off nice because of the

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<v Speaker 6>way that archetypal characters cater to our our abilities to

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<v Speaker 6>project our identities into them. It turns out the fandom

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<v Speaker 6>is very identity based. But that's where it started. I

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<v Speaker 6>knew there was a there there. I read the only

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<v Speaker 6>two nonfiction full length books about Harry Potter at the time.

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<v Speaker 6>One was a guidebook to all of the like Wickan

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<v Speaker 6>and Witchcraft references, and the other was how to teach

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<v Speaker 6>It in school's source book for English teachers.

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<v Speaker 4>Ah, you know, we did a Potterology episode about by

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<v Speaker 4>chemist in Nebraska who uses Potter spells to talk about

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<v Speaker 4>high level chemistry, which is really cool.

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<v Speaker 6>That is really cool.

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<v Speaker 4>Yeah, she's very passionate it side note I have since

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<v Speaker 4>added a disclaimer on that episode's show notes that says,

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<v Speaker 4>since this episode was first released, JK. Rowling has said

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<v Speaker 4>and written some deeply transphobic sentiments, and for this Ali

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<v Speaker 4>no longer stands nor supports her. So in listening to

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<v Speaker 4>this episode, let's marvel at theologists herself and her love

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<v Speaker 4>of chemistry, and remember that feminism is intersectional, and trans

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<v Speaker 4>women are women, and trans folks are welcome and beloved

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<v Speaker 4>in the ologies universe. Okay, let's talk about fictitious people.

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<v Speaker 4>When you talk about archetypal characters, is there some basis

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<v Speaker 4>or is there some correlation between like what personality psychologists find,

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<v Speaker 4>like you know and E and j R.

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<v Speaker 6>Like yeah, yeah, Myers Briggs type yes, thank you. So

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<v Speaker 6>in I haven't gone the psychological route, but I had

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<v Speaker 6>the opportunity to work on an amazing study in twenty

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<v Speaker 6>sixteen under the guidance of a business anthropologist named Susan Kresnica.

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<v Speaker 6>She's amazing and a genius, and we did a year

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<v Speaker 6>long study of fans and fandom about what the experience

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<v Speaker 6>of being a fan is at its most essential levels

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<v Speaker 6>and how being fans differ depending on what you're a

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<v Speaker 6>fan of. And the framework we used for that was

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<v Speaker 6>moral foundations theory, the framework established by Jonathan Height in

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<v Speaker 6>his book The Righteous Mind.

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<v Speaker 4>For a deeper dive a link that Jonathan Hyde book

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<v Speaker 4>The Righteous Mind why good people are divided by politics

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<v Speaker 4>and religion. But as for right now, I will just

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<v Speaker 4>scream yes, why why why? Why? Though into the sky

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<v Speaker 4>and Meredith explains and so fandoms do differ based on

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<v Speaker 4>the way they perceive morality in the world.

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<v Speaker 6>Fandom is a proxy for or our identities. So where

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<v Speaker 6>do archetypal characters fit in our abilities to see ourselves

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<v Speaker 6>reflected or our future selves reflected? Because aspects of identity

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<v Speaker 6>are different depending on what people are fanus of. So

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<v Speaker 6>like sports fandom has a very interesting sense of placemaking

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<v Speaker 6>that media fandom and music fandom does not necessarily have.

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<v Speaker 4>And what is placemaking exactly.

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<v Speaker 6>It's ties to space. So with sports fans, often they

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<v Speaker 6>are fans because they were born into it based on

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<v Speaker 6>where they grew up. Yeah, I'm saying they because I'm

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<v Speaker 6>not specifically a sports fan, but I totally understand it

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<v Speaker 6>because it's where you grew up. Oftentimes people are born

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<v Speaker 6>into it, and it's a family tradition, which case, being

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<v Speaker 6>a fan of a team from home helps contribute to

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<v Speaker 6>a sense of home. We've also seen in some of

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<v Speaker 6>the research that we did that fans sports fans will

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<v Speaker 6>also adopt new teams if they're moving to new homes

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<v Speaker 6>as a way to feel more at home in the

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<v Speaker 6>new place they're in and connect with other people who

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<v Speaker 6>are in that new place.

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<v Speaker 4>Have you ever done any studies on why sports fanatics

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<v Speaker 4>in general use the first person plural when we are

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<v Speaker 4>gonna win or they're going to win with we're at home,

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<v Speaker 4>we're eating nachos, we are absolutely not doing any physical exertion.

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<v Speaker 4>Why is it a wei.

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<v Speaker 6>Because it's so it's such a proxy for identity. Okay,

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<v Speaker 6>like going down the street wearing a jersey, you see

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<v Speaker 6>someone else wearing the same jersey and there's a sense

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<v Speaker 6>of kinship there. Same thing with like if you're on

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<v Speaker 6>a date or at a networking mixer or something and

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<v Speaker 6>someone's wearing like jewelry that's oddly specific to a very

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<v Speaker 6>niche thing, and you notice it's we're finding our like

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<v Speaker 6>minded people and expressing ourselves and the way we use fandom,

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<v Speaker 6>and this was such an interesting thing from this study

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<v Speaker 6>is oftentimes it's to express ourselves, but also to build

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<v Speaker 6>community and to create self care rituals in terms of

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<v Speaker 6>yeah like mood regulation and experiencing feelings in a safe

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<v Speaker 6>way as preparation for real world feelings, and exploring new

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<v Speaker 6>feelings as a way to get a full range of

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<v Speaker 6>human emotions. One of the frameworks we thought of in

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<v Speaker 6>the beginning that is often talked about in the fans

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<v Speaker 6>studies discourse is if fandom is a proxy for religion.

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<v Speaker 6>There are reasons why they're similar, there are reasons why

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<v Speaker 6>they're different.

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<v Speaker 4>Meredith says that while sports might make you feel belonging

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<v Speaker 4>to a certain set of values about right or wrong

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<v Speaker 4>or particular rituals, religion requires, for the most part, unwavering

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<v Speaker 4>faith and spirituality. And religion also address things like life

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<v Speaker 4>after death philosophies you're not gonna get from wearing a

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<v Speaker 4>hat shaped like cheese. My gosh, I have I have

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<v Speaker 4>so many questions for you. I'm so sorry interesting ask

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<v Speaker 4>and you.

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<v Speaker 6>Can edit this part out, but like I've got nothing

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<v Speaker 6>but time today, so much times you want to take

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<v Speaker 6>I am happy to chat.

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<v Speaker 4>That's right, my babies, this is gonna be a two

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<v Speaker 4>parter about why we love things. Okay, I'm gonna double back.

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<v Speaker 4>Exactly what is fandom? It's such a basic question, but like,

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<v Speaker 4>what is it? How do you define just like liking

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<v Speaker 4>something versus being a fan.

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<v Speaker 6>So we asked that question in the research under Susan's research.

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<v Speaker 1>And.

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<v Speaker 6>One can like something and not be a fan of it,

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<v Speaker 6>and one can identify as a fan of it. Fandom

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<v Speaker 6>is the portmanteau of fanatic and kingdom or dom as

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<v Speaker 6>the suffix of like realm of wow. Okay, And it

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<v Speaker 6>was first used to in religious contexts, and then it

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<v Speaker 6>was used in baseball, and now it's used mostly in media.

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<v Speaker 6>And so fandom has a few different definitions. There's fandom

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<v Speaker 6>with a capital F when you're saying, like the fandom,

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<v Speaker 6>which is generally in reference to a group of media

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<v Speaker 6>fans who express a certain set of behaviors that largely

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<v Speaker 6>revolve around transformative works and cultures and fan labor and creativity.

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<v Speaker 6>This is when you think of like fan fiction and

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<v Speaker 6>shipping and that sort of thing is associated with the fandom,

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<v Speaker 6>which can be ip specific or in general based on

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<v Speaker 6>these practices. But then you have fandom which can be

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<v Speaker 6>a proxy for the experience of being a fan, because

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<v Speaker 6>that's a mouthful or any community of fans. So like,

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<v Speaker 6>not all sports fans will say they're part of a fandom. Yeah,

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<v Speaker 6>they'll say they're a fan of this thing, right, whereas

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<v Speaker 6>fandom is more commonly used in those spaces of transformative

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<v Speaker 6>works and cultures like.

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<v Speaker 4>Books and movie franchises. Okay, that makes sense. And then

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<v Speaker 4>when it comes again to those like archetypes and identities,

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<v Speaker 4>do you find that there are certain archetypes that keep

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<v Speaker 4>getting repeated, Like I remember, do you remember the show

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<v Speaker 4>Gilligan's Island. Have you ever heard this theory?

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<v Speaker 5>No?

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<v Speaker 6>Please tell me the theory.

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<v Speaker 4>The theory that each of the seven people on Gilligan's

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<v Speaker 4>Island represents a sin from the Bible, from sloth to

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<v Speaker 4>to greed. I'm going to run through these really fast,

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<v Speaker 4>Coveting mister Howell Anger, Missus Howell, Lust, Ginger, Gluttony, the Skipper, Envy,

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<v Speaker 4>Mary Anne, Sloth, Gilligan, and Pride the Professor. Pride is

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<v Speaker 4>also vanity, which I didn't know, but that's what a

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<v Speaker 4>size are for. So it's like they all represent a

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<v Speaker 4>sin and they're in purgatory. I don't know if you

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<v Speaker 4>remember that's.

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<v Speaker 6>A great theory following so far.

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<v Speaker 4>But you know, are there certain kind of stamps of

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<v Speaker 4>people that when people are creating, you know, fictional works,

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<v Speaker 4>they know this is a part of our personality that

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<v Speaker 4>is going to really identify with this character. Like do

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<v Speaker 4>we identify with all the characters because of different facets

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<v Speaker 4>within ourselves, or do typically people find a character that

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<v Speaker 4>they say, I'm I'm a Carriac solo, Yeah, I'm a

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<v Speaker 4>carry exactly.

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<v Speaker 6>Yeah, it's so personal. It's so personal because it's how

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<v Speaker 6>someone sees themselves. Right now, my husband and I are

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<v Speaker 6>watching Frasier for the first time.

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<v Speaker 7>As good evening, Dr Crane, Doctor Sterna.

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<v Speaker 6>It's nice to see you again, and everyone there is

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<v Speaker 6>so relatable to us. But I can also understand how

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<v Speaker 6>that's not the case for a lot of people, and

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<v Speaker 6>so it really depends on sense of self and how

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<v Speaker 6>people conceive of themselves and how their identities change over

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<v Speaker 6>time and their value systems change over time. For example,

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<v Speaker 6>like I am a Hermione, but also I'm not a

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<v Speaker 6>Gryffindor they're seeing yourself in characters. But then there's also

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<v Speaker 6>the world building and the negative space to play around in.

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<v Speaker 6>And one of the things that we love about Frasier

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<v Speaker 6>right now is how much negative space there is and

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<v Speaker 6>so in. In the history of fan studies, one of

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<v Speaker 6>the typical examples of more is not always better, Sometimes

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<v Speaker 6>more is just more is Midichlorians in Star Wars. It's

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<v Speaker 6>the Prequels.

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<v Speaker 7>Midchlorians are a microscopic life form that resides, but then

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<v Speaker 7>all living sounds.

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<v Speaker 6>They live inside me, inside yourselves.

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<v Speaker 7>Yes, and we are symbions with them, symbians life forms

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<v Speaker 7>living together for mutual advantage. Without the Medichlorians, life cannot

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<v Speaker 7>exist and be bit of no knowledge of the force.

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<v Speaker 7>They continually speak to us, telling us the.

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<v Speaker 2>Will of the force.

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<v Speaker 4>So from what I gather, your Medicchlorians are kind of

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<v Speaker 4>like your microbiome, but instead of good poops and more serotonin,

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<v Speaker 4>you can like perform telekinesis. Now you can check out

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<v Speaker 4>the Microbiology episode to learn how your gut party works

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<v Speaker 4>on Earth if you were not a Jedi. Night and

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<v Speaker 4>Jarrett would also like to add that Medicchlorians sounds too

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<v Speaker 4>much like mitochondria, and he thinks it's too on the nose,

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<v Speaker 4>like come on, Richer.

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<v Speaker 6>I think, thank you cool people did not want to

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<v Speaker 6>know how the Force worked. We did not need this information.

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<v Speaker 6>This was too much information because it squeezed out room

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<v Speaker 6>for imagination. Mm hmmm, Like it squeezed all of the

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<v Speaker 6>imagination out of it. We did not need a canonical

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<v Speaker 6>explanation of like why the force exists because our conceptions

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<v Speaker 6>of it and thoughts around it. We're doing so much

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<v Speaker 6>of a service two fans that the explanation was one

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<v Speaker 6>worse than what we would think of, and two filling

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<v Speaker 6>in this vital negative space where fans can project and imagine.

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<v Speaker 4>Ah, got it, That makes so much sense. And so

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<v Speaker 4>Fraser has a lot of negative space.

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<v Speaker 6>It has a lot of negative space. It's a show

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<v Speaker 6>with like like we're I don't know halfway through season

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<v Speaker 6>one and one of the characters' wives is referenced and

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<v Speaker 6>we never meet her and we don't see her, like

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<v Speaker 6>she's just like talked about while she's not in the room.

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<v Speaker 6>And there's a lot of negative space there to imagine

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<v Speaker 6>and play. And the same is true. This is why

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<v Speaker 6>a lot of like multiverse time travel genre fair. Also,

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<v Speaker 6>it's one of the reasons why I think that that

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<v Speaker 6>pulls so much fandom is because when you have that,

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<v Speaker 6>when you have a very nebulous metaphor for others and outsiders,

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<v Speaker 6>as like aliens tend to be, there's infinite possibilities right

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<v Speaker 6>to play.

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<v Speaker 4>Is that why maybe sci fi and you know, Star Trek,

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<v Speaker 4>Star Wars, Rick and Morty has maybe a more engaged

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<v Speaker 4>or zealous fandom because it lets their mind run around

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<v Speaker 4>within the universe.

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<v Speaker 6>Yes, and also infrastructure, So Star Wars is, Star Wars

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<v Speaker 6>and Star Trek have two different kinds of infrastructure built

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<v Speaker 6>around them, and fan scholars will all cite a book

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<v Speaker 6>called Enterprising Women about the history of female Star Trek

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<v Speaker 6>fans right and the role of that.

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<v Speaker 4>This was the nineteen ninety two publication Enterprising Women, Television

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<v Speaker 4>Fandom and the Creation of Popular Myth by Camille Bacon Smith,

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<v Speaker 4>who examined how fan fiction written by women was often

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<v Speaker 4>derided and even prominent, proficient or roic female characters have

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<v Speaker 4>been frowned upon as being too unrealistic. And this trope

403
00:24:05.720 --> 00:24:08.839
<v Speaker 4>is called a mary sue and it's a complex issue

404
00:24:08.880 --> 00:24:11.480
<v Speaker 4>in fan fix circles, I found out by reading too

405
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<v Speaker 4>many blocks.

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<v Speaker 6>But oftentimes finding fans in like the seventies and eighties

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<v Speaker 6>of nerd culture stuff. It was still a time when

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<v Speaker 6>well roundedness in people was a desired trait as opposed

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<v Speaker 6>to being well lopsided.

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<v Speaker 4>Oh okay, whereas.

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<v Speaker 6>In a narrow casted world where everything is niche, being

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<v Speaker 6>well lopsided can be a way to find a community.

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<v Speaker 6>And so sci fi also has this culture of gathering

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<v Speaker 6>and of sharing of zines and like home edits of

415
00:24:47.000 --> 00:24:52.680
<v Speaker 6>VHS tapes and having conventions. Pulp and science fiction literature

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00:24:52.680 --> 00:24:55.680
<v Speaker 6>have had conventions since like the early nineteen hundreds, and

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<v Speaker 6>so there were gathering places and ways to meet people

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<v Speaker 6>who were similar to you. And with that came a

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<v Speaker 6>lot of safe havens for people who may not have

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<v Speaker 6>had other safe havens. So like the comic book shop

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<v Speaker 6>was a place for nerds to go and be welcome.

422
00:25:10.440 --> 00:25:13.119
<v Speaker 6>Someone has mixed an amazing Spider manning with the Peter

423
00:25:13.240 --> 00:25:17.160
<v Speaker 6>Parker The Spectacular Spider Man series is not stand as

424
00:25:17.160 --> 00:25:20.599
<v Speaker 6>opposed to school where that may not have been the case,

425
00:25:20.680 --> 00:25:22.480
<v Speaker 6>or home or that may not have been the case.

426
00:25:22.799 --> 00:25:26.000
<v Speaker 6>And so there is this community building element to it

427
00:25:26.039 --> 00:25:26.400
<v Speaker 6>as well.

428
00:25:27.079 --> 00:25:30.240
<v Speaker 4>And how do you feel about the sustainability of that

429
00:25:30.359 --> 00:25:33.480
<v Speaker 4>community building as niche? Is there any part of you

430
00:25:33.559 --> 00:25:38.680
<v Speaker 4>that's watched geek culture and nerd culture be commodified to

431
00:25:38.720 --> 00:25:42.200
<v Speaker 4>where it's no longer something that is a subculture.

432
00:25:43.000 --> 00:25:47.839
<v Speaker 6>Yeah, this is in parallel with media history. So sports

433
00:25:47.839 --> 00:25:51.880
<v Speaker 6>fandom can be inherited because sports teams have been around

434
00:25:51.920 --> 00:25:55.480
<v Speaker 6>long enough to be inherited. We're just now hitting the

435
00:25:55.559 --> 00:26:01.279
<v Speaker 6>point where media franchises can be inherited. So like Disney

436
00:26:01.279 --> 00:26:03.880
<v Speaker 6>has been inherited for generations.

437
00:26:04.039 --> 00:26:05.400
<v Speaker 4>Mmm, like go to.

438
00:26:05.359 --> 00:26:08.160
<v Speaker 6>Disneyland, go to Disney World, and grandparents are just as

439
00:26:08.240 --> 00:26:11.680
<v Speaker 6>much fans as their four year old grandchildren mm hm.

440
00:26:13.160 --> 00:26:15.839
<v Speaker 6>And so there's a lot of longevity there because it's

441
00:26:15.880 --> 00:26:19.640
<v Speaker 6>intergenerational and can be taught from parent to child and

442
00:26:19.720 --> 00:26:22.960
<v Speaker 6>part of home culture. Where sports fandom generally was part

443
00:26:23.000 --> 00:26:25.720
<v Speaker 6>of home culture. It was broadcast on televisions and people

444
00:26:25.759 --> 00:26:28.640
<v Speaker 6>would gather in bars, and so there's that. But now

445
00:26:28.680 --> 00:26:32.200
<v Speaker 6>we're hitting a point in media history and media distribution

446
00:26:32.759 --> 00:26:36.680
<v Speaker 6>where something that wasn't on the air or isn't on

447
00:26:36.720 --> 00:26:39.599
<v Speaker 6>the air anymore, can discover new fandom.

448
00:26:39.359 --> 00:26:42.319
<v Speaker 4>For example, binging old Fraser episodes at the touch of

449
00:26:42.319 --> 00:26:45.559
<v Speaker 4>a button without needing a film archivist and a dusty

450
00:26:45.640 --> 00:26:47.720
<v Speaker 4>projector or is.

451
00:26:48.160 --> 00:26:52.039
<v Speaker 6>Around in franchise form to be discovered and rediscovered by

452
00:26:52.079 --> 00:26:56.200
<v Speaker 6>generation after generation, and so now we're in the point

453
00:26:56.240 --> 00:27:01.839
<v Speaker 6>where media can be big more mainstream fans in general,

454
00:27:02.559 --> 00:27:05.759
<v Speaker 6>especially with properties that have been around for more than

455
00:27:05.799 --> 00:27:08.920
<v Speaker 6>ten years, that have robust cultures around them, that are

456
00:27:08.920 --> 00:27:12.799
<v Speaker 6>pretty easy to find somebody else who likes those things

457
00:27:13.240 --> 00:27:17.680
<v Speaker 6>all of Star Wars, Star Trek, doctor who right, supernatural,

458
00:27:17.920 --> 00:27:18.599
<v Speaker 6>that sort of thing.

459
00:27:18.839 --> 00:27:22.519
<v Speaker 4>Oh, I forgot to ask, what Harry potterhouse are you?

460
00:27:22.519 --> 00:27:23.359
<v Speaker 4>You're not Gryffindor.

461
00:27:23.359 --> 00:27:24.160
<v Speaker 6>I'm not Gryffindor.

462
00:27:24.200 --> 00:27:24.640
<v Speaker 1>I am.

463
00:27:27.079 --> 00:27:28.680
<v Speaker 6>I'm a raven Claw. And if I had to pick

464
00:27:28.680 --> 00:27:30.000
<v Speaker 6>a second house, it would be Slytherin.

465
00:27:32.240 --> 00:27:35.720
<v Speaker 4>From my limited knowledge, I think you are a raven Claw.

466
00:27:35.880 --> 00:27:41.000
<v Speaker 4>You're so like academic and brainy and analytical and smart.

467
00:27:41.200 --> 00:27:43.960
<v Speaker 4>But that is me only knowing you for fifteen twenty minutes.

468
00:27:44.000 --> 00:27:45.880
<v Speaker 4>But my limited.

469
00:27:45.559 --> 00:27:48.279
<v Speaker 6>Knowledge, I'm definitely a knowledge for the sake of knowledge

470
00:27:48.359 --> 00:27:52.720
<v Speaker 6>kind of person. And then I think the secondary trait

471
00:27:52.799 --> 00:27:56.920
<v Speaker 6>might be ambition, which gets a really bad rap it

472
00:27:56.960 --> 00:28:00.240
<v Speaker 6>Harry as an unreliable narrator, and the things I could

473
00:28:00.240 --> 00:28:02.640
<v Speaker 6>say about Harry Potter fandom also of like what happens

474
00:28:02.640 --> 00:28:05.119
<v Speaker 6>when you have a body of work that trains a

475
00:28:05.160 --> 00:28:08.680
<v Speaker 6>generation of people to be activist because of the themes

476
00:28:08.680 --> 00:28:11.920
<v Speaker 6>in the text and like what it's actually representing to

477
00:28:11.920 --> 00:28:15.640
<v Speaker 6>people at a young age, only to be expanded, commodified

478
00:28:15.680 --> 00:28:20.000
<v Speaker 6>and lose those activist undertones in the narrative itself, and

479
00:28:20.039 --> 00:28:23.920
<v Speaker 6>also like the author, And so basically a generation of

480
00:28:23.920 --> 00:28:27.319
<v Speaker 6>fans were raised to be more liberal than the franchise

481
00:28:28.759 --> 00:28:30.559
<v Speaker 6>was willing or able to sustain.

482
00:28:30.880 --> 00:28:34.119
<v Speaker 4>Yeah, greater than the some of its parts. Yeah.

483
00:28:34.240 --> 00:28:34.400
<v Speaker 2>Yeah.

484
00:28:34.440 --> 00:28:35.839
<v Speaker 4>And I was going to ask how you felt about that,

485
00:28:36.359 --> 00:28:39.000
<v Speaker 4>because I know so many people who grew up on

486
00:28:39.079 --> 00:28:44.400
<v Speaker 4>it are not disappointed but devastated rightfully by the personal

487
00:28:44.440 --> 00:28:47.559
<v Speaker 4>choices that the authors made and opinions that in platforms.

488
00:28:48.279 --> 00:28:54.119
<v Speaker 4>Is there any kind of grief of identity or disillusionment

489
00:28:54.160 --> 00:28:58.400
<v Speaker 4>that you have noticed or felt? Yes, yeah, I'd call

490
00:28:58.440 --> 00:28:59.200
<v Speaker 4>that a big years.

491
00:29:00.160 --> 00:29:03.079
<v Speaker 6>It's mourning the loss of what was a big part

492
00:29:03.079 --> 00:29:07.000
<v Speaker 6>of one's identity. Because we have all these frameworks and

493
00:29:07.000 --> 00:29:09.759
<v Speaker 6>in all of this cultural shorthand amongst a generation of

494
00:29:09.799 --> 00:29:12.720
<v Speaker 6>people who were raised on these texts who now have

495
00:29:12.799 --> 00:29:15.839
<v Speaker 6>the question of should this be an inner generational ip?

496
00:29:17.039 --> 00:29:20.279
<v Speaker 6>Do I teach this to my children? Where is the

497
00:29:20.319 --> 00:29:24.319
<v Speaker 6>merit of the story versus all of the stuff surrounding

498
00:29:24.400 --> 00:29:28.279
<v Speaker 6>the story, and what are the ethics of financially supporting

499
00:29:28.319 --> 00:29:31.400
<v Speaker 6>an institution that people no longer agree with?

500
00:29:31.920 --> 00:29:35.640
<v Speaker 4>Hm, I'm so disheartened by it and grossed out, But

501
00:29:36.920 --> 00:29:40.119
<v Speaker 4>it's not woven into necessarily my history the way it

502
00:29:40.160 --> 00:29:42.559
<v Speaker 4>is you know, some other people's. But that was definitely

503
00:29:42.559 --> 00:29:44.640
<v Speaker 4>a question we got from patrons. It's like, what do

504
00:29:44.720 --> 00:29:49.680
<v Speaker 4>you do especially since things like appropriating indigenous language about

505
00:29:49.759 --> 00:29:52.440
<v Speaker 4>spirit animals. It's like, well, patronis is a better way

506
00:29:52.440 --> 00:29:54.359
<v Speaker 4>to say that? And now it's like, you know, like

507
00:29:54.400 --> 00:29:57.920
<v Speaker 4>there's all these shorthands that felt like a safe, inclusive

508
00:29:57.920 --> 00:29:59.920
<v Speaker 4>space that no longer feels that way, you know.

509
00:30:01.039 --> 00:30:05.519
<v Speaker 6>Yeah, And the question is also like how much how

510
00:30:05.599 --> 00:30:09.039
<v Speaker 6>much does the infrastructure behind the IP and the author

511
00:30:09.799 --> 00:30:14.119
<v Speaker 6>impact the experience of the IP? And from a literate

512
00:30:14.200 --> 00:30:16.920
<v Speaker 6>media perspective, it's, well, the answer to that is a

513
00:30:16.920 --> 00:30:20.319
<v Speaker 6>lot because of how the intersection of media and storytelling

514
00:30:20.359 --> 00:30:24.880
<v Speaker 6>and commerce of like, well, do you support the Fantastic

515
00:30:24.920 --> 00:30:28.680
<v Speaker 6>Beast franchise as a result or not? Do you continue

516
00:30:28.680 --> 00:30:30.240
<v Speaker 6>to by merch or not? Or do you only by

517
00:30:30.240 --> 00:30:33.359
<v Speaker 6>merch by like fan artists, or to what extent is

518
00:30:33.400 --> 00:30:37.440
<v Speaker 6>this artist making livelihoods and where does all of that intersect,

519
00:30:37.480 --> 00:30:40.240
<v Speaker 6>And all of that is deeply personal and very complicated,

520
00:30:40.319 --> 00:30:42.759
<v Speaker 6>and I wish there was a good right answer, but

521
00:30:43.039 --> 00:30:45.920
<v Speaker 6>the answer is it's deeply personal and really complicated.

522
00:30:46.079 --> 00:30:50.079
<v Speaker 4>Yeah, so from what I understand, it's really complicated and

523
00:30:50.440 --> 00:30:53.759
<v Speaker 4>deeply personal. I mean, real talk. Would it be easier

524
00:30:53.759 --> 00:30:58.480
<v Speaker 4>if she were not alive? Still, I'm not in any

525
00:30:58.519 --> 00:31:00.279
<v Speaker 4>way talking about putting a hit on her. I hope

526
00:31:00.279 --> 00:31:01.720
<v Speaker 4>she knows what I mean? Does she know what I mean?

527
00:31:02.640 --> 00:31:03.279
<v Speaker 4>Do you know what I mean?

528
00:31:03.480 --> 00:31:04.119
<v Speaker 6>Yeah?

529
00:31:04.279 --> 00:31:06.799
<v Speaker 4>The way it is to separate the art from the

530
00:31:06.880 --> 00:31:09.720
<v Speaker 4>artist in posthumous works, you know.

531
00:31:10.319 --> 00:31:14.119
<v Speaker 6>Yeah, I mean maybe there's also the like John Green

532
00:31:14.200 --> 00:31:17.079
<v Speaker 6>notion of books belong to their readers, of like the

533
00:31:17.119 --> 00:31:21.400
<v Speaker 6>author doesn't matter. So also it depends on the kind

534
00:31:21.440 --> 00:31:25.319
<v Speaker 6>of fan one is, and if authorial intent matters, or

535
00:31:25.599 --> 00:31:28.160
<v Speaker 6>is only what matters? What's what ended up on the page?

536
00:31:28.400 --> 00:31:32.240
<v Speaker 4>Right? That's so interesting. You know, you mentioned really early

537
00:31:32.279 --> 00:31:37.880
<v Speaker 4>on something about a kind of moral parallel to the

538
00:31:37.920 --> 00:31:40.559
<v Speaker 4>fandoms that you choose. Can you tell me a little

539
00:31:40.559 --> 00:31:44.519
<v Speaker 4>bit more about that? What fandoms tend to have? What ideals?

540
00:31:45.160 --> 00:31:48.279
<v Speaker 6>Yeah, so media fandoms tend to be a little bit

541
00:31:48.319 --> 00:31:50.960
<v Speaker 6>more liberal and activist.

542
00:31:51.240 --> 00:31:51.519
<v Speaker 4>M h.

543
00:31:52.559 --> 00:31:56.279
<v Speaker 6>Sports fandoms tend to be a little bit more conservative.

544
00:31:56.480 --> 00:31:56.799
<v Speaker 4>Okay.

545
00:31:57.960 --> 00:32:03.160
<v Speaker 6>Music fandoms tend to be very like live and let live.

546
00:32:03.640 --> 00:32:04.599
<v Speaker 4>Okay.

547
00:32:05.240 --> 00:32:10.640
<v Speaker 6>Music fandoms also like really experience flow states from their fandoms.

548
00:32:11.319 --> 00:32:12.160
<v Speaker 4>Oh what does that mean?

549
00:32:12.720 --> 00:32:16.039
<v Speaker 6>So like a scholar whose name I'm about to butcher,

550
00:32:16.319 --> 00:32:18.160
<v Speaker 6>that's okay, me hichink sent me high.

551
00:32:18.400 --> 00:32:18.720
<v Speaker 4>Okay.

552
00:32:19.720 --> 00:32:24.960
<v Speaker 6>Did a lot of research on flow states, and with music,

553
00:32:25.119 --> 00:32:27.240
<v Speaker 6>it's easy to like be at a concert or be

554
00:32:27.279 --> 00:32:31.000
<v Speaker 6>listening to an album or something and feel the state

555
00:32:31.079 --> 00:32:37.480
<v Speaker 6>of timelessness, effortlessness, sensory richness.

556
00:32:38.279 --> 00:32:41.000
<v Speaker 4>This was discussed in the book Stealing Fire by Steven

557
00:32:41.079 --> 00:32:44.680
<v Speaker 4>Kohler and Jamie Wheel, who called this flow state stir

558
00:32:45.279 --> 00:32:50.240
<v Speaker 4>st er selflessness, like a sense of self disappears, timelessness,

559
00:32:50.599 --> 00:32:54.359
<v Speaker 4>hours just seem like minutes, microseconds can drag on and

560
00:32:54.400 --> 00:32:57.960
<v Speaker 4>you can see them in vivid detail. Effortlessness and are

561
00:32:58.119 --> 00:33:00.839
<v Speaker 4>for richness, gaining a lot of in and insight and

562
00:33:00.839 --> 00:33:03.799
<v Speaker 4>really vivid detail. Again. So, according to their book, getting

563
00:33:03.839 --> 00:33:07.519
<v Speaker 4>into this flow state increases creativity and productivity by four

564
00:33:07.640 --> 00:33:12.079
<v Speaker 4>hundred percent. So sick jams the cure for what ails.

565
00:33:11.839 --> 00:33:14.559
<v Speaker 6>Us when you have a moment where the world feels

566
00:33:14.599 --> 00:33:18.480
<v Speaker 6>bigger than yourself and you feel connected as like just

567
00:33:18.599 --> 00:33:24.839
<v Speaker 6>one tiny piece of this giant electric experience of life. Yeah,

568
00:33:25.119 --> 00:33:27.680
<v Speaker 6>and that everything just kind of melts away for a

569
00:33:27.680 --> 00:33:28.079
<v Speaker 6>little bit.

570
00:33:28.440 --> 00:33:29.079
<v Speaker 4>Yeah.

571
00:33:29.119 --> 00:33:32.160
<v Speaker 6>There's a book called Stealing Fire all about this and

572
00:33:32.200 --> 00:33:34.920
<v Speaker 6>how people get to this state. Music is one of

573
00:33:34.920 --> 00:33:38.519
<v Speaker 6>those things, so are like adrenaline junkie type things like

574
00:33:38.960 --> 00:33:43.480
<v Speaker 6>base jumping or skydiving. So our meditation is like the slow,

575
00:33:43.519 --> 00:33:46.440
<v Speaker 6>long road. Drugs are the fast kind of dangerous road.

576
00:33:46.799 --> 00:33:48.519
<v Speaker 6>There are a lot of ways to achieve this state,

577
00:33:48.599 --> 00:33:51.960
<v Speaker 6>and it's one of those states that people genuinely love

578
00:33:52.079 --> 00:33:52.559
<v Speaker 6>being in.

579
00:33:53.480 --> 00:33:57.839
<v Speaker 4>Maybe because of that, do fanthropologists think that music fans

580
00:33:57.920 --> 00:33:59.519
<v Speaker 4>are less judgmental?

581
00:34:01.000 --> 00:34:04.279
<v Speaker 6>Yeah, a little bit, I mean now, So the Internet

582
00:34:04.319 --> 00:34:08.119
<v Speaker 6>also has changed a lot of that experience for some

583
00:34:08.199 --> 00:34:10.719
<v Speaker 6>kinds of fans, depending on how Internet literate they are

584
00:34:10.800 --> 00:34:15.119
<v Speaker 6>and how organized an activist they are, and so, like

585
00:34:15.440 --> 00:34:20.960
<v Speaker 6>K pop fans are really good, and this past year

586
00:34:21.079 --> 00:34:24.440
<v Speaker 6>has shown just how good K pop fans are, like

587
00:34:24.679 --> 00:34:27.400
<v Speaker 6>organizing for something outside of their cause in order to

588
00:34:28.480 --> 00:34:33.559
<v Speaker 6>wreak a little pro social trolling on parts of the

589
00:34:33.559 --> 00:34:34.920
<v Speaker 6>Internet that they do not agree.

590
00:34:34.719 --> 00:34:38.440
<v Speaker 4>With such goblins for good, cobblins for good.

591
00:34:38.599 --> 00:34:43.039
<v Speaker 6>Yeah, like they're a delight. They are a delight and

592
00:34:43.079 --> 00:34:44.599
<v Speaker 6>a force not to be messed with.

593
00:34:44.800 --> 00:34:47.159
<v Speaker 4>Yes, why is that? Why do you think they're so

594
00:34:47.239 --> 00:34:51.880
<v Speaker 4>pro social, so organized, so zealous. I know I have

595
00:34:52.000 --> 00:34:55.239
<v Speaker 4>a niece, Sophia, who is a big K pop fan,

596
00:34:55.719 --> 00:34:58.559
<v Speaker 4>And what do we find, especially in that age group?

597
00:34:58.719 --> 00:35:03.039
<v Speaker 4>Maybe it's under identifying specific is is there a reason

598
00:35:03.079 --> 00:35:06.360
<v Speaker 4>why K pop just gets its hooks in people's hearts?

599
00:35:06.760 --> 00:35:08.840
<v Speaker 6>So I haven't done a ton of research on this subject,

600
00:35:08.880 --> 00:35:10.360
<v Speaker 6>and I'm sure there are a lot of scholars in

601
00:35:10.400 --> 00:35:15.639
<v Speaker 6>the fan study's community who have taken dives extensively into it.

602
00:35:16.159 --> 00:35:21.119
<v Speaker 6>But from my more broad experience researching fandom, there's the

603
00:35:21.159 --> 00:35:25.039
<v Speaker 6>Internet nature of it and a concept that Henry Jenkins

604
00:35:25.119 --> 00:35:27.159
<v Speaker 6>I think. I think it was Henry Jenkins's coin called

605
00:35:27.159 --> 00:35:31.559
<v Speaker 6>pop cosmopolitanism mm HM, which is essentially being a citizen

606
00:35:31.599 --> 00:35:35.679
<v Speaker 6>of the world and importing your culture from elsewhere, and

607
00:35:36.239 --> 00:35:38.400
<v Speaker 6>that used to be very difficult in the days of

608
00:35:38.519 --> 00:35:42.360
<v Speaker 6>anime and manga and like coded vhs per country code,

609
00:35:42.440 --> 00:35:45.320
<v Speaker 6>and like needing to mail things, and that used to

610
00:35:45.400 --> 00:35:51.480
<v Speaker 6>be prohibitively difficult. But with online spaces. It is now

611
00:35:52.760 --> 00:35:56.039
<v Speaker 6>much much easier. There's a lot more of an opening

612
00:35:56.119 --> 00:35:58.440
<v Speaker 6>to what life is like in other places. I mean,

613
00:35:58.519 --> 00:36:02.760
<v Speaker 6>K pop and jpop have a little bit more of

614
00:36:02.800 --> 00:36:07.159
<v Speaker 6>like an androgenous culture about them. Asian country is also

615
00:36:07.199 --> 00:36:10.440
<v Speaker 6>a little bit more like communally oriented. And part of it,

616
00:36:10.480 --> 00:36:12.880
<v Speaker 6>I think is just now, like this is all happening

617
00:36:12.920 --> 00:36:16.440
<v Speaker 6>at a time when gen Z has access to it.

618
00:36:16.480 --> 00:36:18.559
<v Speaker 6>And I was at CS a couple of years ago

619
00:36:18.679 --> 00:36:23.239
<v Speaker 6>listening to a longitudinal study about generational differences and gen

620
00:36:23.320 --> 00:36:29.400
<v Speaker 6>Z is different from preceding generations because of how pro

621
00:36:29.519 --> 00:36:33.039
<v Speaker 6>social they are. They are much more communally oriented and

622
00:36:33.119 --> 00:36:37.519
<v Speaker 6>much less individually minded than prior generations.

623
00:36:38.199 --> 00:36:41.519
<v Speaker 4>Is there any knowledge that you have on how they

624
00:36:41.559 --> 00:36:44.320
<v Speaker 4>got that way, because I feel like with the rise

625
00:36:44.360 --> 00:36:47.119
<v Speaker 4>of social media in the last you know, thirteen fifteen years,

626
00:36:47.480 --> 00:36:50.119
<v Speaker 4>there was such so many drums being beaten about like

627
00:36:50.280 --> 00:36:54.079
<v Speaker 4>this is going to be the most narcissistic set of

628
00:36:54.199 --> 00:36:57.840
<v Speaker 4>assholes the world has ever raised, and then they're like

629
00:36:58.400 --> 00:37:02.320
<v Speaker 4>the most pro social, Like how did how did it happen?

630
00:37:04.360 --> 00:37:07.880
<v Speaker 6>That's a great question. I think part of it has

631
00:37:07.960 --> 00:37:12.679
<v Speaker 6>to do with thinking about the cultures of the generations

632
00:37:12.760 --> 00:37:16.519
<v Speaker 6>around them and the world that they're inheriting. So like

633
00:37:18.199 --> 00:37:20.519
<v Speaker 6>I still was at the tail end of a generation

634
00:37:20.760 --> 00:37:23.719
<v Speaker 6>who like played outside in the middle of my street

635
00:37:23.800 --> 00:37:24.679
<v Speaker 6>with neighbor kids.

636
00:37:24.800 --> 00:37:25.840
<v Speaker 4>M too.

637
00:37:26.119 --> 00:37:28.760
<v Speaker 6>I don't know to what extent that happens now on

638
00:37:28.800 --> 00:37:31.360
<v Speaker 6>supervis I don't have kids, but I would be curious

639
00:37:31.559 --> 00:37:36.400
<v Speaker 6>from listeners of the pod like whether or not that's

640
00:37:36.440 --> 00:37:39.840
<v Speaker 6>I mean COVID aside like pre COVID, is that still

641
00:37:39.880 --> 00:37:45.159
<v Speaker 6>a thing that like parents do because oftentimes with device culture,

642
00:37:45.960 --> 00:37:50.760
<v Speaker 6>like the device is the connectivity to friends in absence

643
00:37:51.000 --> 00:37:53.159
<v Speaker 6>of geographic communities.

644
00:37:53.440 --> 00:37:56.599
<v Speaker 4>Right, I wondered do parents let their kids play outside?

645
00:37:56.679 --> 00:37:58.719
<v Speaker 4>And in googling it, I found out that there are

646
00:37:58.760 --> 00:38:01.920
<v Speaker 4>actually laws now making it illegal to just let your

647
00:38:02.000 --> 00:38:05.360
<v Speaker 4>kids peace out and hit the park solo, despite crime

648
00:38:05.440 --> 00:38:08.360
<v Speaker 4>rates being lower than they were perhaps a generation to go.

649
00:38:08.679 --> 00:38:10.760
<v Speaker 4>And I don't have kids. I just have one very

650
00:38:10.800 --> 00:38:12.920
<v Speaker 4>hairy daughter and I have to watch her like a

651
00:38:12.960 --> 00:38:16.440
<v Speaker 4>hawk outside so she doesn't feast on katpoo. So we

652
00:38:16.480 --> 00:38:19.639
<v Speaker 4>all have different challenges now, speaking of challenges and parenting,

653
00:38:19.880 --> 00:38:22.199
<v Speaker 4>each week we donate to a cause of the ologies

654
00:38:22.360 --> 00:38:25.559
<v Speaker 4>Choosing and Meredith Chow's partner in helps and the Sierra

655
00:38:25.679 --> 00:38:29.719
<v Speaker 4>Leonian Ministry of Health's work to reduce maternal mortality in

656
00:38:29.960 --> 00:38:32.639
<v Speaker 4>Sierra Leone's Kno district and that money will go toward

657
00:38:32.719 --> 00:38:36.239
<v Speaker 4>everything from hiring more community health workers to building and

658
00:38:36.280 --> 00:38:39.639
<v Speaker 4>supplying a maternal care Center of Excellence and a neonatal

659
00:38:39.679 --> 00:38:42.760
<v Speaker 4>intensive care unit. And this effort was organized by the

660
00:38:42.880 --> 00:38:45.679
<v Speaker 4>vlog brothers Green and more info about it can be

661
00:38:45.719 --> 00:38:48.119
<v Speaker 4>found in the link in the show notes, and that

662
00:38:48.239 --> 00:38:50.159
<v Speaker 4>was made possible by sponsors of the show, who I'm

663
00:38:50.159 --> 00:38:51.159
<v Speaker 4>going to talk about for a second.

664
00:38:51.360 --> 00:38:56.280
<v Speaker 1>Virgin Media broadband is smooth. How smooth you ask? Well,

665
00:38:56.440 --> 00:38:59.320
<v Speaker 1>Imagine you're a big old wall rush and rather than

666
00:38:59.400 --> 00:39:03.320
<v Speaker 1>lumbering the glacier avoiding polar bears, you're on the lake

667
00:39:04.079 --> 00:39:09.519
<v Speaker 1>driving the speedboat three thousand kilos of mollusk, munching magnificence,

668
00:39:10.000 --> 00:39:12.679
<v Speaker 1>feeling the wind in your whiskers and the sun on

669
00:39:12.760 --> 00:39:17.719
<v Speaker 1>your big blubbery face. That's the kind of smoothness you feel.

670
00:39:17.880 --> 00:39:20.719
<v Speaker 1>With ninety nine point nine percent broadband.

671
00:39:20.159 --> 00:39:27.480
<v Speaker 2>Reliability available nationwide Virgin Media, It's playtime subject to location availability.

672
00:39:27.519 --> 00:39:30.000
<v Speaker 3>Teasinc. He's apply for broad end reliability. See Virgin Media

673
00:39:30.039 --> 00:39:31.239
<v Speaker 3>dot I E forward slash proof.

674
00:39:32.079 --> 00:39:35.039
<v Speaker 4>Okay, back to right interview. So Meredith continued saying that

675
00:39:35.239 --> 00:39:38.679
<v Speaker 4>kids finding connection through devices is a double edged sword.

676
00:39:39.199 --> 00:39:42.000
<v Speaker 4>It's been great when we needed the physical distance of

677
00:39:42.000 --> 00:39:44.920
<v Speaker 4>the last year in particular, but also that the content

678
00:39:45.000 --> 00:39:48.760
<v Speaker 4>delivered is controlled algorithmically by the platform itself.

679
00:39:49.239 --> 00:39:52.440
<v Speaker 6>And I could go on and on about algorithmic curation

680
00:39:52.519 --> 00:39:54.719
<v Speaker 6>and its role in trends and culture, which is where

681
00:39:54.760 --> 00:39:57.920
<v Speaker 6>a lot of my research is now. Oo Oh my gosh,

682
00:39:58.079 --> 00:40:00.360
<v Speaker 6>this is where a lot of my re orch is

683
00:40:00.519 --> 00:40:04.199
<v Speaker 6>now of like creator culture and algorithmic trends and how

684
00:40:04.199 --> 00:40:09.480
<v Speaker 6>that shapes communities and also how that shapes the creative process. Yeah,

685
00:40:09.119 --> 00:40:13.280
<v Speaker 6>in influencer culture and parasocial relationships, like that's where a

686
00:40:13.280 --> 00:40:14.599
<v Speaker 6>lot of my research is.

687
00:40:14.599 --> 00:40:18.440
<v Speaker 4>Is the thesis that it's fucked or is it set

688
00:40:18.480 --> 00:40:21.360
<v Speaker 4>the basic thesis that you are getting people are getting

689
00:40:21.480 --> 00:40:24.360
<v Speaker 4>fucked by the algorithm. I feel very lucky that podcasts

690
00:40:24.400 --> 00:40:27.000
<v Speaker 4>seem untouched by the algorithm, and I'm knocking on like

691
00:40:27.039 --> 00:40:30.840
<v Speaker 4>all of the wood possible, But it seems like the

692
00:40:30.920 --> 00:40:34.480
<v Speaker 4>algorithm is like capital T, capital A, and it feels

693
00:40:34.519 --> 00:40:36.039
<v Speaker 4>a little bit like a specter.

694
00:40:36.840 --> 00:40:43.239
<v Speaker 6>So yes and no. In prior media eras there was

695
00:40:43.280 --> 00:40:46.840
<v Speaker 6>commercial exchange for the piece of media. In a lot

696
00:40:46.840 --> 00:40:52.039
<v Speaker 6>of instances, yeah, like movie tickets or live shows or

697
00:40:52.039 --> 00:40:52.800
<v Speaker 6>something like that.

698
00:40:53.000 --> 00:40:55.840
<v Speaker 4>In the olden days, you paid dollars of money to

699
00:40:55.920 --> 00:40:56.880
<v Speaker 4>see stuff.

700
00:40:57.000 --> 00:41:01.559
<v Speaker 6>Such that having a good end product was the point.

701
00:41:02.199 --> 00:41:08.519
<v Speaker 6>Media was a product, and some industries can get away

702
00:41:08.559 --> 00:41:13.800
<v Speaker 6>with still treating it that way, especially because the metrics

703
00:41:13.840 --> 00:41:17.920
<v Speaker 6>of success often come from a body of peers giving

704
00:41:17.920 --> 00:41:22.800
<v Speaker 6>out awards where metrics of success can be decoupled from commercial.

705
00:41:22.480 --> 00:41:27.440
<v Speaker 4>Success, think movies and oscars, maybe even streaming services that

706
00:41:27.480 --> 00:41:31.360
<v Speaker 4>are ad free and eligible for Emmys and Academy Awards

707
00:41:31.400 --> 00:41:33.719
<v Speaker 4>and Golden Globes and SAG Awards and Toni's and Grammys,

708
00:41:33.800 --> 00:41:38.760
<v Speaker 4>So prestige trophies, bragging rights, face masks that match your

709
00:41:38.840 --> 00:41:41.039
<v Speaker 4>curture gown, and lots of publicity.

710
00:41:41.599 --> 00:41:47.440
<v Speaker 6>Ah okay, But now we're in a place where the

711
00:41:47.519 --> 00:41:51.719
<v Speaker 6>creation of media media is not the point, Like it's

712
00:41:51.760 --> 00:41:55.559
<v Speaker 6>not a product, it's a process, because the business models

713
00:41:55.599 --> 00:41:58.960
<v Speaker 6>have changed in a lot of instances such that what

714
00:41:59.079 --> 00:42:03.599
<v Speaker 6>matters is not the it's the process. Because what's happening

715
00:42:03.719 --> 00:42:07.000
<v Speaker 6>is it's an industry of audience development where we're shifting

716
00:42:07.000 --> 00:42:09.920
<v Speaker 6>into attention economics here of like what is the value

717
00:42:10.000 --> 00:42:15.000
<v Speaker 6>of an audience who is receptive to messaging. Ah, and

718
00:42:15.519 --> 00:42:17.119
<v Speaker 6>this is where it's going to get meta and weird,

719
00:42:17.159 --> 00:42:19.679
<v Speaker 6>I guess, because here I am talking about this to you,

720
00:42:19.760 --> 00:42:23.599
<v Speaker 6>a professional creator, part of an audience who enjoys listening

721
00:42:23.679 --> 00:42:26.480
<v Speaker 6>to you, and maybe it would be happy to hear

722
00:42:26.519 --> 00:42:31.400
<v Speaker 6>you read the phone book. But like, there's a lot

723
00:42:31.400 --> 00:42:35.320
<v Speaker 6>that goes with that, because there is the process of

724
00:42:35.320 --> 00:42:40.280
<v Speaker 6>getting better over time, where like the early work, if revisited,

725
00:42:41.079 --> 00:42:45.119
<v Speaker 6>is noticeably worse, oh yeah, than contemporary work. But that's

726
00:42:45.199 --> 00:42:47.840
<v Speaker 6>part of the process and part of the point, because

727
00:42:48.400 --> 00:42:52.440
<v Speaker 6>there is this emotional ownership and stake in these businesses

728
00:42:52.519 --> 00:42:57.719
<v Speaker 6>because the model is so transparent mm hm, it is

729
00:42:58.000 --> 00:43:01.440
<v Speaker 6>without an audience, this work would not exist. Yeah, Versus

730
00:43:01.480 --> 00:43:04.239
<v Speaker 6>if you're at like a major film studio. There are

731
00:43:04.280 --> 00:43:09.320
<v Speaker 6>a zillion layers between the audience and the creative process. Yeah,

732
00:43:09.400 --> 00:43:12.159
<v Speaker 6>because media is viewed as a product, not a process.

733
00:43:12.719 --> 00:43:16.840
<v Speaker 6>And so in those instances where media is a product

734
00:43:16.920 --> 00:43:22.719
<v Speaker 6>not a process, it is absolutely counterintuitive to contemporary methods

735
00:43:22.719 --> 00:43:29.119
<v Speaker 6>of distribution, namely algorithmically distributed platforms, because measurement is different.

736
00:43:30.320 --> 00:43:34.079
<v Speaker 4>In the Amazing Futurology episode with flash Forwards, Rose evelyth.

737
00:43:34.360 --> 00:43:36.840
<v Speaker 4>We talked about the adage coined by a guy named

738
00:43:36.840 --> 00:43:40.480
<v Speaker 4>Andrew Lewis, who once mused via a comment on MetaFilter,

739
00:43:41.039 --> 00:43:43.519
<v Speaker 4>if you're not paying for it, you're not the customer.

740
00:43:43.840 --> 00:43:47.719
<v Speaker 4>You are the product being sold. And attention economy right

741
00:43:47.760 --> 00:43:50.000
<v Speaker 4>there in a nutshell, folks, which is one reason why

742
00:43:50.039 --> 00:43:53.960
<v Speaker 4>I love Patreon so much. But that's a whole other episode.

743
00:43:54.239 --> 00:43:57.199
<v Speaker 6>Whether you're an advertiser measuring like the impact of a campaign,

744
00:43:57.760 --> 00:44:03.440
<v Speaker 6>or a creator like measureasuring success metrics for a YouTuber

745
00:44:03.519 --> 00:44:06.719
<v Speaker 6>or podcaster or whatever, they're very different things. If you're

746
00:44:06.760 --> 00:44:09.599
<v Speaker 6>concerned with opening box office weekend, that's time bound, it

747
00:44:09.760 --> 00:44:12.800
<v Speaker 6>either hits or it doesn't, which is essentially saying, like

748
00:44:12.880 --> 00:44:14.920
<v Speaker 6>the viral video strategy, it's either good or it is

749
00:44:14.960 --> 00:44:16.039
<v Speaker 6>in't straight out of the gate.

750
00:44:16.199 --> 00:44:21.199
<v Speaker 4>Yeah, as opposed to the platforms providing distribution altering that

751
00:44:21.239 --> 00:44:26.119
<v Speaker 4>distribution via algorithms to weigh the better producing or emerging products.

752
00:44:26.199 --> 00:44:32.599
<v Speaker 4>Meredith explains, so it's the the person who is disseminating

753
00:44:33.360 --> 00:44:36.159
<v Speaker 4>the product is kind of like putting their thumb on

754
00:44:36.599 --> 00:44:39.280
<v Speaker 4>the scale, sort of like, well, let's take eyeballs away

755
00:44:39.320 --> 00:44:42.199
<v Speaker 4>from this, which is getting mediocre eyeballs, and let's throw

756
00:44:42.239 --> 00:44:44.280
<v Speaker 4>those eyeballs on this thing which is getting a little

757
00:44:44.280 --> 00:44:45.719
<v Speaker 4>bit better to sort of propel it.

758
00:44:46.360 --> 00:44:49.440
<v Speaker 6>Yeah, or like subcreator made a creative choice to do

759
00:44:49.480 --> 00:44:54.599
<v Speaker 6>something different and a fewer percentage of that audience stuck

760
00:44:54.639 --> 00:44:58.920
<v Speaker 6>around to care about it. Let's just stop showing that

761
00:44:59.079 --> 00:45:04.480
<v Speaker 6>content to those people because clearly they have stopped being interested,

762
00:45:04.599 --> 00:45:07.199
<v Speaker 6>regardless of any actions they have taken or not taken

763
00:45:07.239 --> 00:45:08.280
<v Speaker 6>to indicate disinterest.

764
00:45:09.039 --> 00:45:11.519
<v Speaker 4>Yeah, that is so terrifying for creators because it's like

765
00:45:11.719 --> 00:45:14.719
<v Speaker 4>you to grow as a creator and to keep your

766
00:45:14.760 --> 00:45:17.599
<v Speaker 4>fan base and be engaged. It seems like you do

767
00:45:17.760 --> 00:45:21.840
<v Speaker 4>need to have growth, you do need to keep things interesting.

768
00:45:22.199 --> 00:45:24.239
<v Speaker 4>But at the same time, if you take a creative

769
00:45:24.320 --> 00:45:28.000
<v Speaker 4>risk that someone doesn't like, say ten percent of people dip,

770
00:45:28.280 --> 00:45:29.960
<v Speaker 4>you could fuck your whole.

771
00:45:29.719 --> 00:45:39.800
<v Speaker 8>Career well, temporarily, temporarily temporarily because with enough persistence, like.

772
00:45:41.639 --> 00:45:44.800
<v Speaker 6>The rebuilding process happens. But like it's like the stock

773
00:45:44.840 --> 00:45:49.159
<v Speaker 6>market almost like stuff happens and then people get spooked

774
00:45:49.719 --> 00:45:54.679
<v Speaker 6>and then you all show up again, depending on what

775
00:45:54.719 --> 00:45:58.400
<v Speaker 6>the thing is. In the nineteen seventies, if you didn't

776
00:45:58.599 --> 00:46:03.400
<v Speaker 6>like a creative decision on television, you want to write

777
00:46:03.400 --> 00:46:08.800
<v Speaker 6>a letter to a studio, yeah, with no guarantee that

778
00:46:09.039 --> 00:46:16.880
<v Speaker 6>anybody would read it. Yeah. And now all that has

779
00:46:16.920 --> 00:46:17.639
<v Speaker 6>to happen is a tweet.

780
00:46:18.079 --> 00:46:18.960
<v Speaker 4>Yeah.

781
00:46:19.000 --> 00:46:23.960
<v Speaker 6>And if people are sufficiently unhappy, it's possible to community

782
00:46:24.039 --> 00:46:26.719
<v Speaker 6>organize to get a lot of people to tweet. I

783
00:46:26.840 --> 00:46:30.679
<v Speaker 6>just read a book called so You've been Publicly Shamed?

784
00:46:31.360 --> 00:46:36.440
<v Speaker 6>Just read that one. And it's really interesting because it

785
00:46:36.519 --> 00:46:41.920
<v Speaker 6>means that shame can be wielded by communities in any direction,

786
00:46:42.159 --> 00:46:44.400
<v Speaker 6>because that's the that's one of the big tools that

787
00:46:44.440 --> 00:46:46.440
<v Speaker 6>they have. So like K pop is really interesting right

788
00:46:46.440 --> 00:46:51.639
<v Speaker 6>now because they're not wielding shame. They're wielding randomness like

789
00:46:51.880 --> 00:46:54.440
<v Speaker 6>this whole like pictures of pancakes for the million Maga

790
00:46:54.480 --> 00:46:58.800
<v Speaker 6>march thing right Like they're wielding internet culture to like

791
00:46:59.000 --> 00:46:59.800
<v Speaker 6>derail thing.

792
00:47:00.039 --> 00:47:02.760
<v Speaker 4>Yes, the pen is mightier than the sword, and the

793
00:47:02.800 --> 00:47:05.119
<v Speaker 4>meme is mightier than the pen is what we're.

794
00:47:05.039 --> 00:47:09.039
<v Speaker 6>Learning, Yeah, pretty much, pretty much.

795
00:47:09.679 --> 00:47:12.719
<v Speaker 4>Meredith says that businesses are starting to realize that the

796
00:47:12.800 --> 00:47:17.840
<v Speaker 4>object of fandom, the influencer or the TikTok star, wouldn't

797
00:47:17.880 --> 00:47:21.679
<v Speaker 4>exist as a commodity without the fandom supporting and flocking

798
00:47:21.719 --> 00:47:24.760
<v Speaker 4>to and fueling it. So the pandemic brought us to

799
00:47:24.840 --> 00:47:25.800
<v Speaker 4>light even further.

800
00:47:26.039 --> 00:47:28.039
<v Speaker 6>And like we're starting to see this with sports a

801
00:47:28.039 --> 00:47:31.960
<v Speaker 6>little bit, because there are no stadiums with live sports fans,

802
00:47:32.159 --> 00:47:35.039
<v Speaker 6>and so now like where do they congregate and where

803
00:47:35.039 --> 00:47:37.719
<v Speaker 6>do they go? And how do these businesses sustain themselves

804
00:47:37.800 --> 00:47:40.480
<v Speaker 6>and what happens to their like licensing and merchandising divisions,

805
00:47:40.599 --> 00:47:44.800
<v Speaker 6>and like there are all of these networks built up

806
00:47:44.800 --> 00:47:48.400
<v Speaker 6>in these business models around communities being able to congregate

807
00:47:48.559 --> 00:47:55.360
<v Speaker 6>mm hm and have these experiences. Now there's threat to

808
00:47:55.400 --> 00:47:58.760
<v Speaker 6>identity as much as there is the ability to find

809
00:47:58.800 --> 00:48:03.000
<v Speaker 6>and choose and build anuity as well.

810
00:48:03.639 --> 00:48:06.800
<v Speaker 4>How do you feel about names for fandoms like Trekky's

811
00:48:07.119 --> 00:48:11.039
<v Speaker 4>Twyhart's ologites, for example. I feel like that's something you

812
00:48:11.079 --> 00:48:13.679
<v Speaker 4>can't name yourself, but someone else can name it and

813
00:48:13.679 --> 00:48:15.199
<v Speaker 4>then you can go along with it. Where do those

814
00:48:15.280 --> 00:48:16.719
<v Speaker 4>come from? How long have those been happening?

815
00:48:17.000 --> 00:48:20.440
<v Speaker 6>I think it's really important personally mm hmm to be

816
00:48:20.559 --> 00:48:25.039
<v Speaker 6>able to address the community as a name. They come

817
00:48:25.039 --> 00:48:27.039
<v Speaker 6>from a sense of community and a sense of like

818
00:48:27.239 --> 00:48:30.159
<v Speaker 6>wanting to actually belong. I mean, ultimately, as humans, we

819
00:48:30.199 --> 00:48:33.280
<v Speaker 6>all want to belong, and so I think it's a

820
00:48:33.280 --> 00:48:37.760
<v Speaker 6>really important thing to have if it works, like Beyonce

821
00:48:37.840 --> 00:48:40.320
<v Speaker 6>has the beehive and their swifties. There are a lot

822
00:48:40.360 --> 00:48:45.440
<v Speaker 6>of them, and sometimes they come from point of origin unknown,

823
00:48:45.519 --> 00:48:50.280
<v Speaker 6>possibly a journalist, possibly fans themselves, possibly something that someone

824
00:48:50.320 --> 00:48:55.039
<v Speaker 6>said offhand as an object of fandom. I haven't dove

825
00:48:55.519 --> 00:48:59.000
<v Speaker 6>super deep into the etymology of names of fandoms, but

826
00:48:59.079 --> 00:49:01.920
<v Speaker 6>I think from a community building perspective, it's important.

827
00:49:02.039 --> 00:49:02.360
<v Speaker 7>Mm hm.

828
00:49:03.480 --> 00:49:05.880
<v Speaker 4>You know what would be amazing is if Vonnagut fans

829
00:49:05.920 --> 00:49:09.239
<v Speaker 4>called themselves the grand Faloons. Have you ever met a

830
00:49:09.239 --> 00:49:13.239
<v Speaker 4>lot of Vonnegut like only in school? Like Vonnaguet used

831
00:49:13.239 --> 00:49:15.280
<v Speaker 4>to talk about, a grand falloon is like a group

832
00:49:15.320 --> 00:49:17.880
<v Speaker 4>of people who think they're connected, but they're not like hoosiers,

833
00:49:18.280 --> 00:49:21.599
<v Speaker 4>but like the grand Ooh, are you a grand Falloon?

834
00:49:21.840 --> 00:49:24.800
<v Speaker 4>I am as well. But okay, I just looked on

835
00:49:24.840 --> 00:49:27.880
<v Speaker 4>the book website Goodreads and there is a Kurt Vonnegut

836
00:49:27.920 --> 00:49:31.679
<v Speaker 4>fan club and they are called the Kurt Vonnegut Fan Club. Okay,

837
00:49:31.719 --> 00:49:33.159
<v Speaker 4>this is a big question I feel like has come

838
00:49:33.239 --> 00:49:36.440
<v Speaker 4>up in the last couple of years. People who are

839
00:49:36.519 --> 00:49:39.559
<v Speaker 4>called famous for the sake of being famous or famous

840
00:49:39.559 --> 00:49:42.559
<v Speaker 4>for being famous. What is the difference between an influencer

841
00:49:42.679 --> 00:49:46.000
<v Speaker 4>and a celebrity. I feel like celebrity is still a compliment,

842
00:49:46.079 --> 00:49:48.599
<v Speaker 4>but an influencer there's something kind of snide about that.

843
00:49:49.920 --> 00:49:52.280
<v Speaker 4>How does that come up in phanthropology?

844
00:49:53.039 --> 00:49:57.239
<v Speaker 6>So the whole study of celebrity and fame m h,

845
00:49:58.719 --> 00:50:02.519
<v Speaker 6>it's almost like the inverse of panthropology, where fandom is

846
00:50:02.519 --> 00:50:06.320
<v Speaker 6>concerned with the community, and like celebrity fame is object

847
00:50:06.360 --> 00:50:09.840
<v Speaker 6>of fandom, but celebrity and fame generally refers to a

848
00:50:09.840 --> 00:50:16.000
<v Speaker 6>person okay, rather than like ip okay, so like one

849
00:50:16.000 --> 00:50:19.320
<v Speaker 6>could be famous or a celebrity. Helen Zaltzman on The

850
00:50:19.360 --> 00:50:22.239
<v Speaker 6>Illusionists had like a great episode of that.

851
00:50:22.920 --> 00:50:25.480
<v Speaker 4>This was the October twenty twenty episode of The Illusionist

852
00:50:25.559 --> 00:50:28.679
<v Speaker 4>titled Celebrity. It also happens to feature Hank Green as well.

853
00:50:28.719 --> 00:50:33.000
<v Speaker 4>Hello Hank. Also for more of the just phenomenal Helen Zaltzman,

854
00:50:33.199 --> 00:50:36.440
<v Speaker 4>you can listen to her Ology's episode, which is Etymology,

855
00:50:36.679 --> 00:50:39.400
<v Speaker 4>and you can listen to me fanatic girl over her.

856
00:50:39.679 --> 00:50:42.800
<v Speaker 6>The other thing about like celebrity and fame is oftentimes

857
00:50:42.880 --> 00:50:44.559
<v Speaker 6>one of the distinctions he made that I really liked

858
00:50:44.679 --> 00:50:48.039
<v Speaker 6>is like, do you care about their personal lives or not?

859
00:50:47.159 --> 00:50:50.679
<v Speaker 6>M not everybody cares about the personal lives just the work,

860
00:50:50.880 --> 00:50:53.920
<v Speaker 6>like Jennifer Andison is famous, but like, do we care

861
00:50:53.960 --> 00:50:55.559
<v Speaker 6>about her personal life? And would you buy a T

862
00:50:55.679 --> 00:50:56.440
<v Speaker 6>shirt with her on it?

863
00:50:56.840 --> 00:51:00.440
<v Speaker 4>I mean I do care about her personal life a

864
00:51:00.679 --> 00:51:03.360
<v Speaker 4>little bit. I just want for her to be happy

865
00:51:03.440 --> 00:51:07.400
<v Speaker 4>and for tabloids to stop painting her a fit, wealthy

866
00:51:07.440 --> 00:51:10.119
<v Speaker 4>woman as a tragedy because she didn't have a lot

867
00:51:10.119 --> 00:51:12.559
<v Speaker 4>of babies and she went through a divorce. So yes,

868
00:51:12.599 --> 00:51:14.599
<v Speaker 4>maybe I do care a tiny bit. And maybe I

869
00:51:14.639 --> 00:51:17.480
<v Speaker 4>did google Jennifer Aniston t shirts and aside from the

870
00:51:17.559 --> 00:51:20.880
<v Speaker 4>ninety eight percent of search returns that were just paparazzi

871
00:51:20.880 --> 00:51:23.119
<v Speaker 4>photos of her wearing a thin shirt when it was

872
00:51:23.119 --> 00:51:26.559
<v Speaker 4>apparently a little chilly out, I did find some shirts

873
00:51:26.559 --> 00:51:29.320
<v Speaker 4>with her face on them, and earnestly, there was one

874
00:51:29.320 --> 00:51:32.880
<v Speaker 4>that was just wall to wall, all over, full color

875
00:51:32.960 --> 00:51:37.280
<v Speaker 4>print of various stages of Aniston and hairstyles, all her

876
00:51:37.320 --> 00:51:39.800
<v Speaker 4>face and no joke. I kind of want to wear

877
00:51:39.840 --> 00:51:42.239
<v Speaker 4>this shirt, but I can't decide if it would be

878
00:51:42.800 --> 00:51:47.079
<v Speaker 4>like post post post ironic or just too casually vulnerable. Anyway,

879
00:51:47.639 --> 00:51:48.960
<v Speaker 4>that is totally up to you.

880
00:51:49.519 --> 00:51:51.880
<v Speaker 6>And like, this is one of those magical things where

881
00:51:51.880 --> 00:51:56.800
<v Speaker 6>like the community of people who care, abuse the power

882
00:51:58.519 --> 00:52:03.199
<v Speaker 6>and to stuck caring, like willfully stop caring, not just

883
00:52:03.239 --> 00:52:05.920
<v Speaker 6>like it fades out of your life. Stop caring is

884
00:52:06.000 --> 00:52:06.599
<v Speaker 6>really hard.

885
00:52:07.440 --> 00:52:10.079
<v Speaker 4>You do a lot of work too with brands and

886
00:52:10.159 --> 00:52:15.599
<v Speaker 4>cultivating brands, and when you look at fandoms of IP

887
00:52:16.159 --> 00:52:21.840
<v Speaker 4>or of people, how do you translate that to kind

888
00:52:21.840 --> 00:52:23.719
<v Speaker 4>of encourage at least authenticity.

889
00:52:23.800 --> 00:52:25.039
<v Speaker 6>This is the brand loyalty question.

890
00:52:25.400 --> 00:52:27.159
<v Speaker 4>I didn't even know this was my question, but I

891
00:52:27.199 --> 00:52:29.440
<v Speaker 4>love Merit. It's so much for knowing that this was

892
00:52:29.480 --> 00:52:30.079
<v Speaker 4>going to come up.

893
00:52:30.199 --> 00:52:33.760
<v Speaker 6>She rolls, like, how does it translate to brands? So

894
00:52:34.599 --> 00:52:39.719
<v Speaker 6>most people, many people will have brand loyalty but not

895
00:52:39.880 --> 00:52:42.119
<v Speaker 6>identify as a fan because the brand is not a

896
00:52:42.159 --> 00:52:47.039
<v Speaker 6>proxy for identity necessarily, like on display proxy of identity

897
00:52:48.199 --> 00:52:51.639
<v Speaker 6>if you go into someone's house, which I'm just that

898
00:52:51.760 --> 00:52:55.559
<v Speaker 6>kind of nosy person who does like if I'm back

899
00:52:55.639 --> 00:52:58.199
<v Speaker 6>back when there used to be dinner parties, I was

900
00:52:58.239 --> 00:53:00.360
<v Speaker 6>the kind of person who would absolutely I'll look in

901
00:53:00.400 --> 00:53:01.199
<v Speaker 6>the fridge of the host.

902
00:53:03.119 --> 00:53:04.360
<v Speaker 4>I'm telling you I love her.

903
00:53:05.840 --> 00:53:12.039
<v Speaker 6>Like because everything like it. From my perspective, what you

904
00:53:12.119 --> 00:53:17.079
<v Speaker 6>own is also a proxy for a value system, which

905
00:53:17.119 --> 00:53:20.519
<v Speaker 6>is why aesthetic I think has come up so much

906
00:53:20.559 --> 00:53:24.719
<v Speaker 6>in like internet culture of like cottage core or like bohemian,

907
00:53:25.480 --> 00:53:30.760
<v Speaker 6>because it's the kind of thing that is a little

908
00:53:30.760 --> 00:53:34.320
<v Speaker 6>bit more of a beacon. And there are some assumptions

909
00:53:34.360 --> 00:53:37.480
<v Speaker 6>to be made of you based on brands. What does

910
00:53:37.480 --> 00:53:39.760
<v Speaker 6>it mean if you have Toms of Maine toothpaste? Is

911
00:53:39.800 --> 00:53:42.000
<v Speaker 6>anybody gonna be a fan of Tom's of Main toothpaste?

912
00:53:42.119 --> 00:53:44.000
<v Speaker 6>When I say this, I'm sure someone in the comments

913
00:53:44.000 --> 00:53:45.239
<v Speaker 6>will be like, well, I'm a fan of Tom's of

914
00:53:45.239 --> 00:53:48.840
<v Speaker 6>Main toothpaste, but really? Or do you just like it?

915
00:53:48.880 --> 00:53:51.960
<v Speaker 6>And are using the word fan as a proxy for

916
00:53:52.119 --> 00:53:54.920
<v Speaker 6>the idea of liking something? Is it the kind of

917
00:53:54.960 --> 00:54:00.440
<v Speaker 6>thing that you would wear, merch for or like talk

918
00:54:00.480 --> 00:54:04.239
<v Speaker 6>to other people about? So there is brand loyalty, which

919
00:54:04.360 --> 00:54:06.280
<v Speaker 6>largely has to do with did you inherit the brand?

920
00:54:06.440 --> 00:54:08.639
<v Speaker 6>Is it what you grew up with? Or does it

921
00:54:08.719 --> 00:54:13.920
<v Speaker 6>serve a function for you that such that other brands

922
00:54:13.920 --> 00:54:16.840
<v Speaker 6>can't compete. I was reading some white paper I think

923
00:54:16.840 --> 00:54:19.280
<v Speaker 6>that was talking about how we inherit our mother's tampon

924
00:54:19.360 --> 00:54:24.920
<v Speaker 6>brands and like something big has to be different. There

925
00:54:24.960 --> 00:54:28.360
<v Speaker 6>either has to be like big innovation such that it

926
00:54:28.400 --> 00:54:32.039
<v Speaker 6>makes it a markedly better product, or there is some

927
00:54:32.199 --> 00:54:36.679
<v Speaker 6>other factor like price point that shapes a choice other

928
00:54:36.719 --> 00:54:39.639
<v Speaker 6>than that choice, which I can say is true for me,

929
00:54:40.079 --> 00:54:42.840
<v Speaker 6>and with toothpaste was true for me until my dentist

930
00:54:42.880 --> 00:54:45.880
<v Speaker 6>recommended I used toothpaste for sensitive teeth, and then I

931
00:54:45.960 --> 00:54:51.480
<v Speaker 6>deviated from my family's inherited brand because of a product

932
00:54:51.760 --> 00:54:53.800
<v Speaker 6>a feature of the product, And sometimes it can be

933
00:54:53.800 --> 00:54:57.000
<v Speaker 6>about identity. So like you have like Tom's Shoes, and

934
00:54:57.280 --> 00:54:59.920
<v Speaker 6>values based brands, the whole concept of a benefit cor

935
00:55:01.000 --> 00:55:05.599
<v Speaker 6>and nonprofits as brands, and like transparency of production.

936
00:55:05.719 --> 00:55:08.760
<v Speaker 4>You know, those feel good, do good brands that we

937
00:55:09.079 --> 00:55:13.400
<v Speaker 4>gravitate toward like moths to an energy of fission led light.

938
00:55:14.159 --> 00:55:18.000
<v Speaker 6>Because it turns out that the story of the product

939
00:55:18.519 --> 00:55:24.440
<v Speaker 6>is a story that in telling reflects on ourselves. Okay,

940
00:55:24.559 --> 00:55:27.719
<v Speaker 6>So like if you were to come into my home,

941
00:55:28.920 --> 00:55:33.000
<v Speaker 6>I would tell you the story of our dining room table,

942
00:55:33.079 --> 00:55:36.239
<v Speaker 6>which was my grandmother's, which was a Gerald McCabe dining table,

943
00:55:36.599 --> 00:55:40.360
<v Speaker 6>which came from a collaboration he did with a furniture

944
00:55:40.360 --> 00:55:43.480
<v Speaker 6>maker and an architect in the era of mid century furniture,

945
00:55:43.679 --> 00:55:48.000
<v Speaker 6>which was unusual because Gerald McCabe primarily made guitars. Yeah,

946
00:55:48.000 --> 00:55:50.840
<v Speaker 6>but like the table is a table. You've probably seen

947
00:55:50.840 --> 00:55:52.679
<v Speaker 6>a lot like it, But the story of the table

948
00:55:52.800 --> 00:55:56.199
<v Speaker 6>is more interesting than the object itself. And so are

949
00:55:56.199 --> 00:55:59.000
<v Speaker 6>we building social capital for ourselves when we get to

950
00:55:59.000 --> 00:56:01.239
<v Speaker 6>tell the story of the brands products, we surround ourselves

951
00:56:01.280 --> 00:56:06.519
<v Speaker 6>with bottom which is a different thing than fandom. It's

952
00:56:06.840 --> 00:56:09.639
<v Speaker 6>it is personal social capitol building of Like are you

953
00:56:09.679 --> 00:56:11.760
<v Speaker 6>a taste maker in your friend's circle? Is this an

954
00:56:11.760 --> 00:56:15.079
<v Speaker 6>interesting story? Is this something that reflects some level of

955
00:56:15.159 --> 00:56:20.519
<v Speaker 6>values for you, like conservation and ecology or upcycling or

956
00:56:21.199 --> 00:56:26.679
<v Speaker 6>vintage culture, or wellness and holistic medicine. Like if I

957
00:56:26.760 --> 00:56:29.760
<v Speaker 6>were to come into a friend's house and it was

958
00:56:29.880 --> 00:56:35.840
<v Speaker 6>you know, dreamcatchers and poofs and burning incense, you know

959
00:56:35.880 --> 00:56:39.360
<v Speaker 6>that's a whole vibe that communicates like a belief system

960
00:56:39.360 --> 00:56:40.280
<v Speaker 6>and a value system.

961
00:56:40.760 --> 00:56:45.199
<v Speaker 4>PS weave the dream catches to indigenous folks as they're

962
00:56:45.239 --> 00:56:49.000
<v Speaker 4>an item originating with the Ojibway people and not something

963
00:56:49.440 --> 00:56:52.840
<v Speaker 4>you should casually buy cheap knockoffs of or make yourself

964
00:56:53.079 --> 00:56:57.440
<v Speaker 4>out of stuff from hobby lobby because it's boho. I'm

965
00:56:57.440 --> 00:57:00.599
<v Speaker 4>saying this to make it less awkward. I feel like

966
00:57:00.679 --> 00:57:02.599
<v Speaker 4>stakeoms is killing it. I don't know if you've seen

967
00:57:02.639 --> 00:57:06.960
<v Speaker 4>stakems on Twitter, but just real chef's kiss. They've just

968
00:57:07.039 --> 00:57:12.000
<v Speaker 4>been they it's a frozen beef brand. But whoever they

969
00:57:12.000 --> 00:57:15.920
<v Speaker 4>got as their social media manager just goes full on

970
00:57:16.119 --> 00:57:19.239
<v Speaker 4>about like progressive politics. I should say, not so much

971
00:57:19.280 --> 00:57:23.039
<v Speaker 4>progressive politics, but pro science sentiments, which I feel like

972
00:57:23.079 --> 00:57:26.400
<v Speaker 4>in the heart of twenty twenty's anti mask movement was important.

973
00:57:26.440 --> 00:57:32.159
<v Speaker 4>On April six, twenty twenty, Stakom's official verified account tweeted

974
00:57:32.519 --> 00:57:36.800
<v Speaker 4>friendly reminder in times of uncertainty and misinformation, anecdotes are

975
00:57:36.800 --> 00:57:40.480
<v Speaker 4>not data. Good data is carefully measured and collected information

976
00:57:40.639 --> 00:57:43.639
<v Speaker 4>based on a range of subject dependent factors, including, but

977
00:57:43.719 --> 00:57:49.079
<v Speaker 4>not limited to, controlled variables, meta analysis, and randomization. Nineteen

978
00:57:49.239 --> 00:57:54.199
<v Speaker 4>thousand retweets, seventy thousand likes who knew twenty twenty could

979
00:57:54.280 --> 00:57:58.119
<v Speaker 4>deliver a blast of fresh air from the bullhorn of

980
00:57:58.159 --> 00:58:00.000
<v Speaker 4>a really disgusting process to meet product.

981
00:58:00.599 --> 00:58:03.599
<v Speaker 6>So then follow up question to you, have you bought stakhums.

982
00:58:03.679 --> 00:58:06.039
<v Speaker 4>I've thought about it. I've thought about it. Then I'm like,

983
00:58:06.199 --> 00:58:08.079
<v Speaker 4>I'm trying to eat less beef, so.

984
00:58:09.920 --> 00:58:13.679
<v Speaker 6>Yeah, like because they're also there's also the like everyone

985
00:58:13.719 --> 00:58:16.960
<v Speaker 6>now has to be a publisher, the type mentality that

986
00:58:17.000 --> 00:58:21.679
<v Speaker 6>exists with the Internet. That means the product can't stand

987
00:58:21.679 --> 00:58:25.000
<v Speaker 6>on its own anymore because now every brand is in

988
00:58:25.039 --> 00:58:28.400
<v Speaker 6>the audience development game m hm, and every brand wants

989
00:58:28.440 --> 00:58:32.800
<v Speaker 6>fans right like everyone wants fans, right.

990
00:58:33.320 --> 00:58:38.639
<v Speaker 4>I think probably to a point. It's interesting because actually

991
00:58:39.000 --> 00:58:41.239
<v Speaker 4>I'm going to make us go through Patreon questions because

992
00:58:41.239 --> 00:58:43.119
<v Speaker 4>there are questions I want to ask you that patrons asked,

993
00:58:43.280 --> 00:58:45.719
<v Speaker 4>and so I'm going to ask it. There are questions

994
00:58:45.760 --> 00:58:47.000
<v Speaker 4>through my mouth. Is that cool?

995
00:58:47.400 --> 00:58:48.920
<v Speaker 6>Great? Okay, let's do it.

996
00:58:49.480 --> 00:58:51.559
<v Speaker 4>So next week we will ask this very smart and

997
00:58:51.599 --> 00:58:55.079
<v Speaker 4>lovely person plenty of pretty basic questions, because that's how

998
00:58:55.320 --> 00:58:57.920
<v Speaker 4>do it around here now. Whether you're trying to build

999
00:58:57.920 --> 00:58:59.960
<v Speaker 4>a brand for yourself or you want to have more

1000
00:59:00.159 --> 00:59:02.880
<v Speaker 4>perspective on why you like what you do and why

1001
00:59:02.920 --> 00:59:05.039
<v Speaker 4>you like other people who like what you do, Tune

1002
00:59:05.079 --> 00:59:07.800
<v Speaker 4>in next week. Trust me, we cover all gods, some

1003
00:59:07.840 --> 00:59:11.360
<v Speaker 4>really juicy stuff. Meanwhile, you can follow at Meredith Jane

1004
00:59:11.519 --> 00:59:14.480
<v Speaker 4>on Twitter and on Clubhouse, where she's been leading discussions

1005
00:59:14.519 --> 00:59:18.320
<v Speaker 4>on things like fandom and the attention economy. You can

1006
00:59:18.320 --> 00:59:21.960
<v Speaker 4>follow me Ali Ward at Ali Ward on Twitter and Instagram.

1007
00:59:22.039 --> 00:59:25.239
<v Speaker 4>We're also at ologies on both. You can join the

1008
00:59:25.239 --> 00:59:28.239
<v Speaker 4>Facebook Ologies podcast group. Thank you Aaron Talbert for admitting

1009
00:59:28.320 --> 00:59:31.760
<v Speaker 4>that you can find other ologites in the wild with

1010
00:59:32.039 --> 00:59:34.920
<v Speaker 4>merch at ologiesmerch dot com. Thank you Shannon Feldis and

1011
00:59:35.000 --> 00:59:37.559
<v Speaker 4>Bonnie Dutch of the comedy podcast You Are That for

1012
00:59:37.679 --> 00:59:41.119
<v Speaker 4>managing that. Thank you Noel Dilworth for helping manage all

1013
00:59:41.119 --> 00:59:43.880
<v Speaker 4>my shoot and recording schedules, which I'm very bad at.

1014
00:59:44.119 --> 00:59:46.840
<v Speaker 4>Thanks Emily White and all the transcribers for making transcripts

1015
00:59:46.880 --> 00:59:49.800
<v Speaker 4>available on our website at aliwar dot com, slash Ologies

1016
00:59:49.840 --> 00:59:52.519
<v Speaker 4>dash Extras. There's a link to those. They are free.

1017
00:59:52.559 --> 00:59:54.440
<v Speaker 4>The link is in the show notes, as well as

1018
00:59:54.440 --> 00:59:57.639
<v Speaker 4>bleeped episodes. Thank you Caleb Patton for bleeping them. Thank

1019
00:59:57.679 --> 01:00:02.159
<v Speaker 4>you editors Jared Sleeper, who hosts Core Calisenics every weekday

1020
01:00:02.320 --> 01:00:05.719
<v Speaker 4>at ninety am Pacific on Twitch, and to Jurassic Park

1021
01:00:05.800 --> 01:00:09.199
<v Speaker 4>Fanatic and Kitty Lover, Stephen Ray Morris of the podcast

1022
01:00:09.280 --> 01:00:12.360
<v Speaker 4>see Jurassic Write and the per Cast and the new

1023
01:00:12.400 --> 01:00:16.079
<v Speaker 4>Everything but the Movie A Star Wars Books podcast. Nick

1024
01:00:16.159 --> 01:00:18.840
<v Speaker 4>Thorburn of the very good band Islands wrote and played

1025
01:00:18.840 --> 01:00:21.840
<v Speaker 4>the theme music and at the end of each episode,

1026
01:00:22.039 --> 01:00:25.360
<v Speaker 4>I tell a secret, and this week the secret is

1027
01:00:25.480 --> 01:00:28.440
<v Speaker 4>I was able to get my first Maderna shot this

1028
01:00:28.480 --> 01:00:31.800
<v Speaker 4>past week because I work on an educational TV show

1029
01:00:32.039 --> 01:00:34.559
<v Speaker 4>and I can't wear a mask on camera for it,

1030
01:00:35.000 --> 01:00:37.039
<v Speaker 4>and I travel a lot for it, and I'm really

1031
01:00:38.199 --> 01:00:41.639
<v Speaker 4>so thrilled to be vaccinated. I can't even tell you.

1032
01:00:41.840 --> 01:00:43.599
<v Speaker 4>The roll out in California has been a little weird.

1033
01:00:43.880 --> 01:00:46.320
<v Speaker 4>Last week they were shelving or throwing away more vaccine

1034
01:00:46.360 --> 01:00:49.039
<v Speaker 4>doses than they were administering, so there were tons of

1035
01:00:49.159 --> 01:00:53.159
<v Speaker 4>open Dodger Stadium appointments, and as I was waiting in

1036
01:00:53.159 --> 01:00:55.719
<v Speaker 4>the car to get the shot, I scrawled thank you

1037
01:00:55.960 --> 01:00:58.960
<v Speaker 4>and a heart on my arm in Ballpoint pen To surprise,

1038
01:00:59.039 --> 01:01:01.119
<v Speaker 4>the health check gave me the shot and it was

1039
01:01:01.280 --> 01:01:03.519
<v Speaker 4>very corny, but they liked it, and I'm glad I

1040
01:01:03.559 --> 01:01:05.519
<v Speaker 4>did it. In My arm hurt for a couple of days,

1041
01:01:05.800 --> 01:01:08.639
<v Speaker 4>but my heart has never been more at ease. So

1042
01:01:08.719 --> 01:01:10.679
<v Speaker 4>I hope your turn comes soon, and I hope when

1043
01:01:10.719 --> 01:01:13.280
<v Speaker 4>it does that you take it okay until next week.

1044
01:01:13.559 --> 01:01:14.280
<v Speaker 4>I'm a fan of you.

1045
01:01:14.719 --> 01:01:15.119
<v Speaker 6>Bybye.

1046
01:01:16.559 --> 01:01:29.719
<v Speaker 4>Pacodermatology, hobology, ry doo, zoology, lithology, new technology, meteorology, paratology, ethology, ceriology, ethology.

1047
01:01:36.280 --> 01:01:38.960
<v Speaker 4>I am not one of.

1048
01:01:38.800 --> 01:01:46.119
<v Speaker 1>Your virgin media broadband is smooth. How smooth you ask, well,

1049
01:01:46.360 --> 01:01:49.760
<v Speaker 1>Imagine you're a big old Walruss, and rather than lumbering

1050
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<v Speaker 1>around a glacier avoiding polar bears, you're on a lake,

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<v Speaker 1>driving to speedboat three thousand kilos of mollusk, munching magnificence,

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<v Speaker 1>feeling the wind in your whiskers and the sun on

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<v Speaker 1>your big blubbery face. That's the kind of smoothness you feel.

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<v Speaker 1>With ninety nine point nine percent broadband reliability available nationwide

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<v Speaker 1>Virgin Media, It's playtime subject to

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<v Speaker 3>Okaytional availability tasncs applyed for broadband reliability see Virgin Media

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<v Speaker 3>dot I forward slashproof
